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Law Firm Accounting Software

Whether you’re a solo practitioner, a small law firm, or a large legal enterprise, there is a law firm accounting software that’s right for you.

Accounting software for law firms allows you to record and process accounting transactions. Each software differs however you can find a range of services such as accounts payable, receivable, ledgers, payroll, balance sheets, invoicing, purchase orders, billing, and more.

Use the following list of law firm account software solutions to compare features, benefits and pricing to choose the best one for your law firm.


AbacusLaw is a leading technology solutions provider for both legal and accounting professionals. Some of the features you can enjoy with AbacusLaw are:

  • Billing
  • Invoicing
  • Payroll processing
  • Calendaring
  • Time tracking

You can customize one of AbacusLaw’s accounting software plans with case management and other professional solutions. One feature that makes this law firm accounting software unique is that they offer solutions by area of practice and type of law. If you’re a bankruptcy lawyer, employment lawyer, criminal defense lawyer, or practicing another area of law, AbacusLaw has a custom software for you.

You’ll have to contact AbacusLaw for pricing or you can sign up for a free demo.


Bill4Time is used by thousands of legal practitioners accessing their end-to-end mobile-ready legal time billing software. Here are some of the exclusive features you can use with Bill4Time:

  • Time tracking
  • Online invoicing
  • Payment tracking
  • Matters management
  • Trust and IOLTA accounting
  • Document management

Bill4Time uses a secure, 256-bit data encryption to ensure your sensitive information remains protected. You can purchase a industry specific Bill4Time platform that incorporates the American Bar Association Task Codes, LEDES for exporting and conflict of interest checking.

You can use Bill4Time for 30 days and afterward you can choose one of their plans which start at $12 per month.


Although not a dedicated law firm accounting software, LegalFiles is a comprehensive software solution to be used alongside any accounting software you choose to use. LegalFiles management features are superior when compared to other accounting software solutions on this list. Here’s a few of the things you can do with this:

  • Matter management
  • Phone messaging
  • Response tracking
  • Document and text searching
  • File notes and management
  • Automated task scheduling

LegalFiles is used by legal departments, law firms, insurance companies, university legal departments, and governmental agencies. They are a secure and effective legal software solution for all-in-one legal management. As well, they do have an optional e-billing and invoicing management solution.

You can try a demo or contact their sales team for a quote.


Clio was designed to allow lawyers to worry less about their administrative tasks and focus more on time with their clients. Clio provides all the you need to keep your law firm running and they have additional and powerful features beyond their accounting software:

  • Time tracking
  • Billing
  • Invoicing
  • Billing reports
  • Payment management
  • Matter management
  • Trust accounting
  • Lead tracking

Clio includes the option to choose law specific software which is tailored to your area of practice. It uses a cloud based accounting program to keep your information secure and accessible worldwide.

You can try Clio for free or start their entry package for only $39 per user / month.


Developed by LexisNexis, PCLaw is a scalable legal accounting software. The key feature that makes this law firm accounting software stand out is that your pricing is based upon the size of your firm. If you don’t have many clients to begin you can still use PCLaw at a very affordable price.

  • Contact management
  • Client management
  • Case management
  • Matter management
  • Trust accounting

PCLaw has a devoted team of customer service representatives to make the introduction to their accounting software seamless and simple. PCLaw allows you to accurate bill your clients and account for time which would have been lost without using this service.

You can start by contacting an agent to assist with setup, start a trial, or begin with their $39 per user / month package.


LeanLaw is an accounting software designed by a lawyer. They use a simple user interface that makes timekeeping and invoicing quick and easy to do. Here’s a few of the features they provide:

  • Time tracking
  • Invoicing
  • Billing
  • Calendars
  • Trust accounting

With LeanLaw you can monitor your accounting on the go with their mobile app and dictate input data using their hands free, voice dictation. LeanLaw strives to give you a fully functional and practical accounting software to boost your law firm’s productivity.

Give LeanLaw a try or get started as low as $28 per user / month.


If you’re focused on improving the profitability of your law firm, NuLaw is an accounting software service backed by SalesForce. If you’re unfamiliar, SalesForce is a powerful cloud-based CRM provider dedicated toward increasing sales and revenue. Here’s what you can expect from NuLaw:

  • Intake management
  • Matters management
  • Case milestones
  • Checklists
  • Advanced calendaring
  • Billable hour tracking
  • Invoicing
  • Payment processing

NuLaw also comes with integrated research tools and aggregate data points to create an intuitive dashboards with detailed reports. You can use your dashboard to make real-time decisions to respond to clients accurately and quickly.

You’ll have to contact NuLaw for pricing and a free trial.

Coyote Accounting

If you’re a solo, small or mid-size law firm, Coyote Accounting has a law firm accounting software that might be right for you. Check out their features:

  • Time management and billing
  • Calendaring
  • Financial management
  • Contact Management
  • Document management
  • Business intelligence
  • Custom reporting

Coyote Accounting offers a simple, easy to use solution to enter, track, and manage all the critical data at your law firm.

You’ll have to contact the for a quote and demo.

Advantage Law

Advantage Law has been providing nationwide legal software since 1979. Their desktop software comes bundled with numerous features to assist law firms of any size.

  • Time integration
  • Cost tracking
  • Billing
  • Trust accounting
  • Financial reporting
  • Budgeting
  • Case management

With their expertise and experience, Advantage Law has an easy-to-use accounting software that can be picked up and implemented into your law firm quickly.

Purchasing Advantage Law is a one time licensing fee depending on the product you require. You can also receive full money back guarantee within 60 days if you are unsatisfied with the product.

How To Find A Lawyer

If you’re in a situation where you need legal advice, you might be wondering how to find a lawyer.

From divorce lawyers to civil rights lawyers, there are many types of lawyers available. You’ll want to find the right lawyer for your situation to get the best legal advice possible.

How To Find a Lawyer

  1. Get a personal recommendation. The first thing you should do is ask your friends, family, co-workers, and acquaintances if they know a lawyer or have used a lawyer in the past. Personal recommendations can ease the stress of searching for a trustworthy and reliable lawyer.
  2. Ask a lawyer. If you already know a lawyer but they aren’t practicing law in the area you need help, ask for a recommendation. Most lawyers are well connected in their community and may have a great referral for your situation.
  3. Check your local bar association. You can find a lawyer with your local bar association. In your county or city, your bar association will have a lawyer referral service. There is also the American Bar Association which has a database to help you find the right legal help.
  4. Online lawyer directories. If you want to find a lawyer from home, you can use an online directory to search for a lawyer. Lawyer databases like Avvo and Martindale Hubbel allow you to search for lawyers in your location and the area of specialization.
  5. Legal Aid Services. In case you can’t afford a lawyer, you can contact many local legal aid offices for free or pro bono legal assistance. Typically, these services are offered to low-income people in non-criminal situations. To find these free services, you can search the white pages of your phone book or perform an online search using “Free Legal Aid [your city / state].”

Things to Consider Before Hiring a Lawyer

Perhaps one of the most notable features of a good lawyer-client experience will be the way you are treated. As you search for a lawyer to handle your legal situation, take special notes of the way you are treated, how quickly they respond to your calls and e-mails, the professionalism of the office and conduct, and the number of staff working.

You have every right to ask prospective lawyers for some references of their past or present clients. Get as much information as you can about the lawyer, how they treat their clients, and a history of how they handle cases like yours.

Finally, the most important point may be to trust your instincts. When you walk into an office do you feel comfortable in the presence of the lawyer or completely terrified. You will be sharing private details of your life and you’ll want to be sharing this information with someone you feel you can trust and communicate well with. Depending on your situation, you may be putting your entire life on the line with this lawyer.

Questions to Ask a Lawyer Before Hiring

Now that you have some ideas about how to find a lawyer, you’ll want to ask them some questions before you make your choice. Here’s a few suggestions you can ask your soon-to-be lawyer:

  1. Do you offer a free consultation? If not, what is the cost of our first appointment?
  2. How long have you been practicing law in their field?
  3. Have you ever been subjected to disciplinary action? If so, what happened?
  4. Do you have experience with cases like mine? What were the outcomes of those cases?
  5. What are your fees? How do I pay you (advances, installments, lump sum, etc.)? Can we negotiate your fees or are they fixed? What services are included with your fees?
  6. How busy are you with other cases? How much time can you commit to my case?
  7. Is there any advice you can provide given my situation right now?

Law Firm Management Software

If you want to improve the efficiency and operations of your law firm, having a good quality law firm management software can help. Whether you want to automate payments, increase security of client documents, or an easier client intake system, there are a range of management software available.

Here you can explore the features, benefits and prices of the best law firm management software available to guide you toward choosing the right system for your law firm.

Top Features of Law Practice Management Software

Not all law firm management software are the same. The following is a list of features you can find in certain software solutions.

  • Accounting – Manages your payroll, accounts, billing, receivables, and creates financial reports.
  • Billing and Time Tracking – Records your billable hours and transactions.
  • Case Management – Provides your with a central database that can check for statute of limitations and conflicts of interest. You can use this software solution for quick searching, task management, and phone messaging.
  • Customer Relation Management (CRM) – Track, store and relay e-mails and messages to clients. Create an automated messaging system to send reminders to clients and more.
  • Docketing and Calendaring – Allows you to schedule appointments, meetings, court appearances, deadlines, etc., by day, week, month and year.
  • Document Assembly – Creates automated templates for legal documents which can be simple letter heads to complex legal documents.
  • Document Management – Connects files and links to a word processing application and your attorney website.

Benefits of Having a Law Firm Management Software

There are numerous benefits for using a law firm management software. Here are a few:

  • Increased Efficiency. The tasks between lawyers and support staff can be coordinated, recorded, and managed with ease. You can set deadlines and delegate duties to staff appropriately.
  • Time Saving. By linking all contacts, tasks, appointments, important dates, and notes in an easy to access format for cases and scheduling.
  • Improved Organization. Instead of relying on cabinets of files and papers, you can securely store information in searchable archives. Retrieving important information about your clients and cases become quick and easy.

List of Law Firm Management Software

  • Clio. Clio is an all inclusive law firm management software with many practical tools to run your law firm. Clio provides tools for invoicing, billing, calendars, time tracking, reporting, accounting, and management for cases, clients, and documents. Their Starter Plan goes for $39 per user / month.
  • Bill4Time. Bill4Time is a dedicated time tracking software that allows you to track time accurately and efficiently. You can use your laptop, mobile phone, or tablet to track time with your clients and bill them accordingly. Getting started is as low as $25 per month.
  • Lexicata. If you’re looking for an easier solution for client intake, Lexicata is a Customer Relationship Management software. Lexicata allows you to keep track of prospective clients, send follow up messages, and increase your chances of obtaining new clients. Pricing is customized and based upon the size of your law firm.
  • MyCase. MyCase is a professional case management software that lets you manage your cases, track time, automate billing, and communicate with your clients. MyCase aims to improve efficiency between lawyers and their clients by providing an intuitive all-in-one platform to manage your law firm. MyCase is available for $39 per user / month.
  • Firm Central. Developed by Thomson Reuters, Firm Central is a powerful cloud based law firm management software. They boast strong security features to give you peace of mind with your confidential client information. You can use Firm Central to manage your documents, contacts, calendar, legal research, time tracking and billing. Their pricing starts at $40 per user / month for their basic package.
  • FilePro. If you’re looking for a powerful law firm management software, FilePro is packed with features to make your legal service run smoothly. With management tools for document assembly, activity based pricing, conflict checking, time tracking, trust and office accounting, and workflow processes, FilePro can be tailored to maximize your firm. FilePro offers a free trial or you can obtain a quote for your law firm.
  • SmartAdvocate. If you’re looking for a state-of-the-art Plaintiff’s personal injury case management software, SmartAdvocate would be your choice. This law firm management software was designed by active, practicing, personal injury lawyers and paralegals. You can use SmartAdvocate to manage all your cases, access them anywhere through the cloud, and improves productivity at your law firm.
  • Lawcus. Lawcus is a simple and legal practice management software that provides everything you need to run your law firm. From work automation to document assembly, Lawcus has a range of tools to improve the efficacy at your law firm’s office. Pricing starts at $34 per user / month.
  • App4Legal. App4Legal focuses on providing your law firm with an intuitive way to track your data, manage your processes, and access your data anywhere. This law firm management software operates on a secure cloud server and starts at a very affordable price. To get started with App4Legal it’ll cost you $10 per user / month.
  • Case Master Pro. Case Master Pro is a unique law firm management software because of it’s additional debt collection system. You’ll also have access to a series of tools for case management, billing, accounting, administration, custom reporting, document management, and an integrated payment dashboard. You’ll have to contact their sales team to receive a quote for your law firm.

Hesitant To Get Started?

If you’re hesitant to invest in these law firm management software, you can start by signing  up for a free trial. You can give each system a try and if you find it makes your law firm much more efficient and effective, you can make the investment and purchase it. The following legal management solutions offer a free trial: Clio, Bill4Time, MyCase, Firm Central, FilePro, App4Legal.

Google Ads For Lawyers

Google Adwords is an effective way to turn online web browsers into prospective clients for your law firm.

Google’s pay-per-click (PPC) advertising system uses keyword phrases and displays your ads to those searching for your legal services.

Something to keep in mind, it takes time and money to see a measurable ROI with Google Adwords. You’ll see that considerable planning and research is involved.

As an alternative, Google also offers Adwords Express which a simple solution to setting up advertisements without any worries.

With this article, you’ll learn how to get started on Google Adwords and launch your first lawyer PPC campaign. Once you get the hang of it, you can grow your law firm and provide your services precisely to those who need it.

Understanding Google’s Ad Types

Google Adwords has 4 kinds of ads  you can use to attract clients to your law firm. Those are: Display Ads; Video Ads; Search Ads; and, App Ads.

  1. Display Ads. Google has a network of websites where your ad will be featured. These are the banner ads you see at the top and side of websites.
  2. Video Ads. If you’ve made a promotional video for your law firm, you can use video ads which can attract new clients from YouTube.
  3. Search Ads. These are the ads found at the top and bottom of every Google search.
  4. App Ads. You probably won’t use App Ads since they are focused on promoting an App.

Check out the free PDF: Advertising Tips for Lawyers to get some design ideas and easy-to-use tools to a powerful advertising message.

Getting Started on Google Adwords 

If you’re completely new to Google Adwords, you can contact one of Google’s support team and they’ll walk you through the set up, free. Or, you can continue reading this article to see a step-by-step tutorial to getting started and running your first PPC campaign.

After clicking START NOW you’ll be taken to a signup page. Enter your email address and lawyer website then click next.

If you don’t have a website for your law firm and want one, go here for more information.

After you have signed in to your new Google Adwords account, you’ll be taken to a dashboard displaying an overview of your account.

To set up your first PPC campaign, click on Campaigns then the “+” or “+ NEW CAMPAIGN.

Once you have selected NEW CAMPAIGN, you will be taken to a page to choose the type of ads you want to display.

You’ll notice an additional ad choice for shipping products, this will be irrelevant to you.

For the sake of this tutorial, display ads will be selected.

There are 3 choices of Display Ads: Sales, Leads, Website Traffic.

Depending on the purpose of your campaign, you may want to choose Sales / Leads and create a goal like “Get Phone Calls.”

After you click CONTINUE, there are 3 steps to complete before your PPC campaign goes live.


Step 1 takes you through the campaign settings such as Campaign Name, Networks, Locations, Languages, Bidding, Budget, Start and End Dates, and Ad Schedule.

Two important sections are the location and bidding.

Setting the location will determine who narrow or wide you want your ads to reach.

As well, bidding determines how much of your budget will be used toward keywords being searched. More information on bidding is provided later in this article.

Bidding for Lawyers

There are different bidding strategies to consider when it comes to targeting prospective clients using Adwords.

Google provides a comprehensive chart detailing all the different bidding strategies here.

If you’re looking to get the most phone calls to your law firm, choose Maximize Conversions (be sure to set the goal on the previous page to “Get Phone Calls”

You should use the Enhanced CPC if you want Google to automatically increase your bidding when it will improve conversions or decrease your bids if it is less likely to convert.

NOTICE: The search terms Lawyer and Attorney are the most expensive search words for Lawyers. Bids can range up to $100 for a single click.

As you gain more experience with Google Adwords, you can experiment with the different options to see which settings give you the best ROI.

When you are finished selecting your campaign, click SAVE AND CONTINUE.


When you are setting up an Ad Group, focus on one purpose. In this example, we choose NYC Lawyer as the Ad Group with a range or related keywords:

If you put keywords without “ ” (i.e. NYC Lawyer) your ads will be displayed to less specific searches (e.g. Is Bernie Sanders a NYC Lawyer?).

If you put “ “ around a keyword (i.e. “NYC Lawyer”) your ads will be featured to those using that keyword in their search (e.g. Most affordable NYC Lawyer).

If you use [ ] around a keyword (i.e. [Affordable NYC Lawyer]) your ads will be displayed only to those who search the exact same keyword, (i.e. Affordable NYC lawyers).


If you’re unsure which keywords to use, try Google’s Keyword Planner.

Once you have chosen all the right keywords related to your law firm or goal, you can start creating ads.

Here you can test a range of different copy. If you clicked the “Enhanced CPC” Google will soon use the ad getting the most clicks and conversions.

When you’re satisfied with your ads, click SAVE & CONTINUE to review everything.

Landing Pages for Your Google Adwords

The “Verification URL” is used to send people who click your ad to a contact page or location on your website with your phone number and any additional contact information.

If you don’t have the ability or budget to change your website to send traffic onto a specific webpage, you don’t have to.

There are landing page softwares provided by companies like LeadsPages and ClickFunnels which allow you to easily design a place for visitors to go after clicking your ads.

Check out the free PDF: Advertising Tips for Lawyers to get some design ideas and easy-to-use tools to a powerful advertising message.

Getting started with Google Adwords can be a little overwhelming. If you keep reading, you can learn about Google Adwords Express which makes the setting up advertisements easy and worry free.

Google Adwords Express

Google Adwords Express (AWE) is a simplified version of Google Adwords that automatically manages your online ads. All you have to is set up a campaign and your ads will be featured for a month.

Before you can use, you must first register your law firm on Google My Business Listing (GMB).

With GMB, you can create a free marketable tool for your law firm. Start by submitting your law firm’s location and other business information. Once your account if verified (you’ll receive a verification code in the mail) you can help potential clients find your business and learn more about your services.

Now that you have a GMB listing, you can create a new AWE campaign.

After selecting your GMB listing, there are 3 easy steps to get your ads up and running:

Start by picking a goal.

  1. Do you want prospective customers to call your law firm?
  2. Visit your law firm?
  3. Take a specific action on your website?

After choosing one, you’ll be requested to “Pick Goal”

The next step allows you to choose your location and the range around it to target your ads. If you’re law firm operates in various locations, you can select “In specific cities, states or countries.”

After you have chosen your location and range, you can define your service using keywords prospective clients may be searching for.

Example. Law firm, Defense lawyer; etc.

The next step requires you to write the ad.

Once you have crafted your ad, you’ll have to confirm your phone number:

The last step requires you to determine your budget. You determine your daily budget which will be calculated into a per month maximum.

You will only pay when your ad has been clicked on and when your budget is spent your ads won’t display until the next day.

You can set up a budget as low as $1.64 USD per day up to $76.32 USD per day.

Clicking next will take you to a review page where you can check the detail of your ad before it goes live.

If you haven’t set up a payment method, you’ll have to submit your credit card information to finalize your ad.


If you’re unsure about the differences between Google Adwords and Google Adwords Express, here’s side-by-side comparison:

Google Adwords Google Adwords Express
BENEFITS Pay only when your ads are clicked Pay only when your ads are clicked
SETUP Advanced features requiring: keyword selection, bid pricing, and account structuring Minimal management: simply setup your ads and let them run
EASE-OF-USE Can be difficult for new users Easy to use
REQUIREMENTS Adwords account + Credit card Adwords express account + Google My Listing + Credit card
KEYWORDS You choose all your keywords + phrases You choose some of your keywords + phrases; Google will come up with more related to your ad
AD FORMATS Search Network, Display Network, Shopping Ads, Video Ads, Universal App Ads Search Network on via Google, Google Maps, & Partner Sites
REACH Reach potential clients in any geographic location Reach potential clients in any geographic location
MIN. BUDGET $0.01 per Day $1.63 USD per Day
MAX BUDGET N/A $76.32 USD per Day


Google Ads has incredible potential to drive prospective clients to your law firm’s website. If you’re looking for something quick and simple to gets ads running online, try Google Ads Express.

Whether your goal is to drive readership to your blog, a following to your social accounts, or phone calls to your office Google Ads is a budget friendly solution for your business.

As an alternative, Facebook Ads allows you to tap into social media to drive more referrals and clients to your law firm. Read Facebook Ads for Lawyers.

Check out the free PDF: Advertising Tips for Lawyers to get some design ideas and easy-to-use tools to a powerful advertising message.

In this eBook is packed you get sample ads, advertising resources, and other marketing strategies you can use to boost your law firm.

Facebook Ads For Lawyers

Facebook has considerable potential for marketing and finding client referrals. With Facebook, you can build strong relationships between users and your legal services.

For your law firm, Facebook Ads allows you to put your law firm in front of people who may be in need of legal aid.

This article will take you through the steps of starting your first Facebook Ad campaign as well as a few strategies you can try.

Facebook Pages for Lawyers

If you haven’t done so already, you may want to consider creating a Facebook page for your law firm.

This is not a requirement to use Facebook Ads, however your Facebook Page can be used strategically to market your law firm.

Facebook pages allow you to create a community surrounding your legal services. Here you can showcase your latest law related blog posts and other promotional information to everyone who likes your page.

As well, you can use Facebook Ads to drive traffic and engagement to your page to boost your online presence and, reputation.

When you’re just getting started with Facebook pages, the best thing to do is grow your page organically to increase credibility and engagement before using Facebook Ads to achieve your goals.

For the remainder of this article, let’s focus on creating a Facebook Ad and how you can use it effectively for your law firm.

What Can Lawyers Do With Facebook Ads?

 Facebook Ads is divided into 3 objectives:

  1. Awareness. Use this objective to create interest in your law firm (i.e. online branding).
  2. Consideration. Use this objective to get people thinking about your law firm and gain access to more information (i.e. articles, contact info, etc.).
  3. Conversion. Use this objective to encourage people to contact your law firm to arrange a consultation or use your legal services.

The goal of your advertising campaign will be different depending on what you are trying to achieve.

If you’re looking to grow your online presence, creating awareness and consideration ads will be your best choices.

If you’re looking to get people to call your office and set up a consultation, creating conversion ads will help you achieve that.

Once you have determined the goal of your advertisement, it’s time to create your first Facebook ad. 

Setting Up A  Facebook Ad

To use Facebook Ads, you’ll need a Facebook Business Account.

Once you have set up your account, you’ll have access to the Ads Manager Dashboard. Here you can use Facebook’s Guided Creation to create your ad.

In this example, let’s look at how to set up a Facebook Ad to drive more traffic to your law firm’s website.

After selecting Traffic under the CONVERSION objective, scroll down to continue. You’ll notice an option to create a Split Test.

If you’re unfamiliar, a split test allows you to create two ads and test them to see which ad performs better.

With Split Testing, you can create different ads that target the same people, use the same ad to target different people, or experiment with different ad delivery methods.

Facebook provides all the analytic tools to measure the results. Depending on how you setup your budget, you can choose to split your budget to run both ads equally or let Facebook decide which is the better ad and use more of your budget.


You’re in complete control of your Facebook Ads. When you’re setting up your ad, you can choose to send people who click on your ad to your website, a Facebook Page, or even Facebook Messenger to start a conversation right away.

Not sure where to send people who click on your Facebook Ad?

Try a landing page. Landing pages are single pages online that can be designed like your Facebook Ad with more details about your law firm, how to get in touch, or other information you want to provide.

Check out the free PDF: Advertising Tips for Lawyers to get some design ideas and easy-to-use tools to a powerful advertising message.


Sometimes, it can be an effective strategy to provide an special offer in your Facebook Ads.

This can be a free 30 minute consultation, reduced rates for a specific legal service, or something else related to your law firm.

Offers can be limited in time (i.e. offer ends November 15th) or amount (i.e. available only to the first 15 people).

The benefit of setting up a Facebook Ad with an offer is that people who see this ad can save it and receive notifications about it.


As mentioned before, split testing lets you control different variables relating to how your Facebook Ads will be viewed online.

There are 4 options:

  1. Creative. Allows you to use all variables, 2 to 4.
  2. Delivery Optimization. Allows you to choose how your ads are delivered. You can focus on getting Link Clicks, Landing Page Views, Impressions, or Daily Unique Reach.
  3. Audience. Allows you to define two set of audiences to serve your ads to. You can choose Location, Age, Gender, Languages. As well, you can select some detailed targeting depending on people’s demographics, interests, or behaviors. As an example, divorce lawyers may want to target people between 25 to 35 as this is a common age when couples experience divorce.
  4. Placement. Allows you to choose where your Facebook ads will be placed. Facebook has a range of advertising access. You can feature your ads on Facebook, Instagram, and their partner network. As well, you can choose to have your ads featured in people’s newsfeeds, side column and more.

Consider placing an eye catching ad in a new feed to drive traffic to your legal services.

 Notice: Most Facebook Ads are charged based on Impression. This means, each time Facebook serves your ad, you’ll be charged. If you’re looking for a different advertising method, try Google Adwords for Lawyers. With Google, you can set up a pay-per-click ad campaign.


Once you have determined how your ads will be delivered, who your target audience will be, and where your ads will show up, you can set your budget.

With split testing, you can start with an even split then select to end the test early if one of your ads performs better than the other. This way, you can gain the most results from your Facebook Ad.


It’s time to design the ad for your legal services.

Start by naming your ad. Then, decide whether you will be connecting your Facebook Page to the ad or not. If you don’t have a Facebook page, be sure to click “Don’t Connect a Facebook Page.”

Next, choose the ad format you want to use.

The next step allows you to add photos to your ad. Facebook offers some Free Stock Images or you can upload your own.

Design Smart Lawyer Ads

Figuring out Facebook Ads can itself be difficult. However, creating an effective ad can be equally challenging.

There is no one design that will send people to their phones and to contact your law firm. This is where Facebook’s split testing allows you to create variations in your ad designs to see what works, and what doesn’t.

Here’s some sample ads to give you ideas for creating your own Facebook Ads:

See more Lawyer Ads on Adspresso

Check out the free PDF: Advertising Tips for Lawyers to get some design ideas and easy-to-use tools to a powerful advertising message.

When you’re satisfied with your ad design and have set up a billing account, you can create your ad and test the results.

Should You Use Facebook Ads?

Marketing your law firm using Facebook Ads provides you an opportunity to find client referrals and expand your legal services.

Although Facebook is used predominantly for entertainment and staying connected with friends and family, it can be used to reach new people, build your online presence, and give access to legal services.

Facebook ads are just one way of marketing your law firm. You may also want to give Google Adwords a try.

SEO For Attorneys

Attorney Search Engine Optimization (SEO) requires strategic planning, careful techniques and smart tactics to attract more prospective clients to your law firm.

If you’re unfamiliar if SEO, this is the standard practice of configuring both on-site and off-site elements of your website. The purpose of SEO for lawyers is to push their website to the first page of search engines (e.g. Google, Yahoo, Bing, etc.). This is important.

In this article, you will get some insights on SEO for attorneys while learning a few skills to improve your website and increasing the likelihood of finding more customers online.


Before revealing some methods you can use to improve your website’s SEO, you should know a few things about the nature of search engines.

First, Google dominates the search engine industry. There are somewhere between 60 to 80% of searchers using their service. However, when it comes to SEO for lawyers, other search engines like Yahoo and Bing should be considered as prospective clients can be found there too.

Next, getting your law firm’s website ranked is both vital and challenging. Research on Google’s search results has discovered that about 91.5% of searchers make their choices based on what they find on the first page. Take a look at the remainder of the pages:

  • Page 2: 8%
  • Page 3: 1%
  • Page 4: 4%

There are paid methods of getting your website to the front page, (i.e. PPC lawyer campaigns), however to save on spending SEO allows you to drive more organic visitors to your website.

Did you know? Depending on your niche, industry and the keywords your web pages rank for, organic listings can receive up to 90% of clicks.


 There is a critical thing to know about SEO for attorneys. Marketing online for lawyers and law firms must abide by the rules and regulations detailed by the state bar associations.

Careful considerations must be made when representing your law firm online. Performing ethical SEO will allow you to rank on the first page of search engines without any penalties. Here’s a few things you can do.

Lawyer SEO Keyword Research

Keyword research is always the foundation for any SEO strategy. You can optimize your website by focusing on keywords that have purchasing intentions. This means that you should use specific words people are searching for which will lead to them sign up for your services.

You will find that these search terms and phrases will have a high volume compared to others.

Also, slight variations in phrases can lead to a significant difference in the volume of traffic and click you receive. For example, if someone was searching for “NYC divorce attorney” they are likely to receive more searches than for “NYC divorce attorney.” The term “lawyer” tends to be used more frequently than “attorney.”

You can use Google’s keyword planner to get a basic understanding of which keywords are being used and which ones you should add to your website.

Here are some tips to guide your keyword research for effective attorney SEO:

  1. Make a list of terms related to your practice area (i.e. divorce lawyer, Family divorce lawyers, etc.)
  2. Compare multiple variations of your keyword phrases to find what people are actually searching for.
  3. Focus on high search volume keywords with moderate competition.
  4. Also, consider low competition keywords that can be easily targeted.
  5. Dedicate pages using phrases and terms that are related to your main keyword phrase (i.e. divorce lawyers in NYC, NYC divorce lawyers, etc.)
  6. Research the keywords your competitors are using and ranking for, then make better content that ranks higher.

Local SEO for Attorneys

Most law firms are operating from a single community which makes targeting prospective clients very competitive. In order to get your website noticed, local lawyer SEO allows you to target your website toward particular demographics in your area.

Here’s a few ways to improve your local attorney SEO:

  1. Sign up for Google My Business profile.
  2. Sign up for Bing Business Listings.
  3. Sign up for Yext and get your website listed on hundreds of local websites.
  4. Sign up for AVVO.
  5. Create a location specific page (i.e. Divorce Lawyer in NYC) using specific terms that get your page ranked.

Attorney SEO: Schema Markup

Schema markup is HTML code which makes the content on your website easily understood by machines. Schema’s are important as they allow search engines to figure out the real meaning behind the content being displayed on your website.

There is a dedicated set of schema you can apply to your website that lets search engines understand that your website is related to a law firm of legal profession.

You can apply this schema markup to content like:

  • Addresses
  • Attorney Biographies
  • Attorney Names
  • Client Reviews
  • Emails
  • Phone Numbers

Using schema is a great way to get your site to stand out in the search engines. When you use schema markup, your website will have additional visible features such as star ratings, business logo, and contact info.

SEO Attorney Strategy: Link Building

In 2016, Google announced that links were one of the major factors that influence how a page is ranked in the searches. To get your push your rankings toward the first page, you will have to dedicate a significant amount of time building links from other websites. However, not all links are the same.

You need to get your lawyer website on high ranking websites. For lawyers, these are websites like AVVO,, Justia, Super Lawyers. Getting your website linked on these sites will add authority and can likely boost your rankings in the search engines.

Keep in mind, it takes more than one or two links to start seeing some changes. Getting quality backlinks is a tiresome and exhaustive effort. When building backlinks to your law firm, be sure not to put your links on too many bad sites. You don’t want your site to be penalize for unethical backlink marketing.

Summary of SEO For Attorneys

SEO for attorneys is a necessity in order to get your law firm or legal service to stand out in the search engines.

Start with researching the right keywords for your website. Once you have those, build pages and posts around those keywords. On a deeper level, add schema markup to help search engines understand what your website is all about. And finally, make as many high quality backlinks as possible.

PPC For Lawyers May Have Just Gotten A Whole Lot Tougher

The focus of a website is to receive the most clicks that provide a steady stream of traffic and leads to an increase in business and clients. The means that every business (and law firm) is fighting for the front page of Google.

Visitors arrive to your website in a variety of way. One way to receive free, organic traffic is by ranking high on search engines via keywords. The content you provide and the keywords included on your pages will be selected by search engines that best match the query.

An alternative to free, organic traffic is PPC (Pay Per Click).

PPC is a highly competitive advertising strategy that can place your website and business pages on the front of Google and other search engines. Due to the changing nature of the online world, PPC for lawyers is going to be much more difficult to come out on top.

What Is PPC?

Pay per click advertising is a method of attracting new clients to your law firm using specific and targeted keywords used by those seeking a lawyer.

Successful campaigns use a landing page that has a distinct message and a clear call-to-action. This means that whenever you advertisement is clicked, that person will be landing on a webpage describing a solution to their problem (i.e. call 123-456-7890 for a FREE CONSULTATION).

PPC campaigns can be set up in a variety of ways with specific ad groups targeting the following:

  • Bankruptcy Lawyer
  • Business Lawyer
  • Divorce Lawyer
  • Family Lawyer
  • Medical Malpractice Lawyer
  • Personal Injury Lawyer

Search engines like Google, Yahoo, Yandex, and Bing allow you to design text based ads that will appear when those keywords are entered into the search bar. The concept behind PPC is that you will only pay whenever someone clicks on your ad leading to your website or landing page.

There is potential to create some successful advertisements that allow you to discover new clients, however many of these keywords above are highly sought after by other law firms. In addition, the nature of PPC and how advertising is permitted on these search engines are constantly changing.

The Changing Nature Of PPC

Back in February 2016, Google rolled out a few changes to their some changes to the way they show ads in the search queries. They removed the longer text ads that showed in the right sidebar. This is a complete overview of the changes Google made:

  • No more text ads in the right sidebar of search results on desktop
  • Up to 4 text ads will be shown above the organic listings for “highly commercial queries” (before, up to 3 were displayed)
  • Up to 3 text ads will show at the bottom of the search results.
  • The maximum number of ads to be displayed will be 7 (before, there were up to 11)

Google defines “highly commercial queries” as the keywords that are in high demand in certain industries.

What Does  This Mean for Lawyer’s PPC?

 When you are choosing the right keywords  to setup a PPC campaign, there may be a highly sought after keyword that drives up the prices. Let’s saw for example, “New York Lawyers” is a highly searched keyword. Due to popular demand, you can see yourself paying tens to hundreds of dollars per click.

Consider this. “Lawyer” and “Attorney” are the most expensive keywords used on Bing. They cost over $100 per click when used with search queries like these: “personal injury lawyer” or “accident attorney colorado.” Your monthly PPC campaigns could cost in the thousands with a return of investment being entirely uncertain. Bing is known to be the cheaper advertising platform and Google is likely to be much higher.

With the changes made by Google, this puts increasing competition on keywords but also to a top ranking position in the search queries. Where before prices may have varied from a dollar up, the supply and demand can push your PPC campaign budget beyond its limits.

The Downside Of PPC Campaigns For Lawyers

 PPC offers a paid alternative to getting your website noticed by potential clients. However, these campaigns are based entirely on bids and competition for keywords. If there are a lot of advertisers bidding on the same keyword, the price goes up.

Unfortunately, PPC advertising does not guarantee that every click will lead to your next client. In fact, you could be losing a significant amount of money at each click when no one is contacting you for your legal services.

This document from Google detailing factors that influence your PPC viewability, claims that 56.1% impressions are not actually seen. This implies a considerable amount of loss and uncertainty when relying on PPC to find new clients and grow your firm.

Now, here’s something that you have to be aware of. Since you are not the only one competing for “high commercial queries” there are occasions of click fraud.

Click fraud is an extremely shameful marketing practice where one of your competitors will continually click on your ads until your budget is depleted. While Google does provide protection from fruad, there are still ways to get around this.

What Can Lawyers Do?

Paying $100 per click may not be a viable solution for small law firms.

As an alternative to pay per click advertising, lawyers can start their own blog and generate organic traffic to their websites. Although this too requires a significant amount of keyword research, time writing articles, and consistency with posting, the investment are for those seeking long term returns.

Having a blog can bring a flow to steady clients without having to spend thousands on advertising. By utilizing your knowledge and expertise in your field, you can provide solutions clients are searching for and direct them to a direct method of getting in contact with your legal services.

When combined with social media and other marketing strategies, blogging can be a relief to highly competitive and sometimes fraudulent ways of PPC campaigns.

How Much Do Lawyers Make A Month?

Law tends to attract a lot of people seeking high salaries, competitive jobs, and rewarding work. However, the amount of money a lawyer makes vary greatly and depends on the type of work you do, the organization you work for, you educational experience, and where you are located in the country.

Starting your own law firm has the potential to bring in much more money than a entry level position at a firm. There are a number of obstacles to overcome but if you have the right plan in place and a strategy to succeed, your salary can be whatever you make it.

Like any career, doing your own research will help guide you on the decisions you make for your legal career. Since the monthly salary for a lawyer has such a large discrepancy, make sure your expectations match reality.

Remember that law is constantly changing and  that some areas may become less needed than others. From a financial point of view, this can be significantly less profitable and result in lower monthly wages.

Now that you have an overview of the financial situation in the legal career path, let’s take a look at the finer details.

Average Monthly Salary For Lawyers

The Bureau of Labor Statistics reported the average annual salary for a lawyer in 2016 to be $139,880. This works out to be around $11,656 per month on average.

Some of the lowest paying salaries started around $55,870 per year. This is around $4,655 per month. When you look at the private, corporate sector, some lawyers are making up to $214,630 per year. This is around $17,885 per month.

Best Paying Industries for Lawyers

In the corporate sector, there are a few industries that provide lawyers with a generous wage. Those in scheduled air transportation were the ones who received an average of $17,885 per month. Lawyers working in Beer, Wine and Distilled Alcohol, were making around $17,125. Another nice paying industry is the Cable and Other Subscription Programming which had an average monthly wage of $16,272.

Here’s a look at the wages based on occupational industries:

Finance & Insurance $12,166
Federal Government $11,621
Legal Services $9,888
Local Government $7,661
State Government $7,335

Wages for Public Lawyers

In this stream of law, lawyers represent clients on cases ranging from traffic violations

to criminal felonies. In these situations, people may prove to the court that they cannot afford to pay the lawyer’s fees. Typically, these kinds of lawyers are paid by the government as a regular employee or case by case, as needed by the state.

Even though trial cases and patent laws tend to provide the biggest payouts, not all lawyers pursue a corporate career. Public lawyers can make a respectable wage with the starting wage typically around $4,166 to well over $8,333 per month.

Wages Based On Location

Lawyers practicing law along the coasts tend to receive a significantly high wage than those practicing law in the mainland. When you’re working in the big cities like New York and Washington, wage are competitively higher than places like Alabama and Kentucky.

Here’s a breakdown of monthly salaries for lawyers throughout various U.S. cities:

Coastal Cities

San Jose $17,000
San Francisco $14,000
Los Angeles $14,425
New York City $13,438

Nonmetropolitan Cities

Southwest Montana $6,244
Northeast Mississippi $9,600
Central Kentucky $5,146
Northern Vermont $9,385


Wages from:

Wages for Solo-Practitioners

If you’re fresh out of law school or even a veteran in the field, you might have considered starting your own law firm. Doing so allows you to create a wage based on as many hours as you want to work. Of course, the demand for your legal services should also be factors in addition to your marketing plan and marketing success.

Nonetheless, starting your own legal service can see monthly wages ranging from $2,978 to $26,099 per month.

This incredible range may be due to the following factors:

  • Caseload / work demands
  • Location within a city
  • Location within the country
  • Marketing plan/strategy
  • Referral network
  • Online access (i.e. lawyers with a blog)
  • Legal Experience
  • Area of practice

The Wage And Workload

 While the upper paying salaries are are to get excited for, the amount of work required to receive it may not be as appealing. Many law firms hiring new lawyers can expect between 80 or 90 hours per week to show their dedication to their profession.

If you are unable to handle this kind of workload, seeking a lower-paying job within the legal industry may be more suitable.

The kind of work that will be required of you includes:

  • Advising clients (i.e. business transactions, claim liability, prosecutions or defense of lawsuits, legal rights and obligations)
  • Represent clients in court during summary cases to judges or juries
  • Collect and research evidence for defensive or offensive legal actions
  • Evaluate research and develop strategies and sound arguments to present in court
  • Analyze and interpret laws, rulings, regulations and other legal actions for individuals and business

Lawyers deal with situations where they must advise their clients on a specific course of action. They are responsible for the legal rights and responsibilities their client’s must take. In the business world, lawyers may provide counsel to corporate clients when making business transactions. As well, there are lawyers who work in the legal system and represent their clients in court actions.

There is a wide range of work required from lawyers, from contract litigations, criminal cases to patent contracts. The amount of hours required from a lawyer will vary month to month. Working at a firm will provide you with a stable monthly income, as detailed above. However, if you’re a self-employed lawyer, your monthly wage is likely to change depending on the number of clients coming in.

Overall, working in the legal system is a time-sensitive environment with extreme working demands. There will be long hours and extensive research to prepare for court cases and client situations. All these factors lead to the wide differences in how much a lawyer makes per month.

What Should I Name My Law Firm?

Whether you’re fresh out of law school ready to start your own firm or thinking about rebranding your existing practice, you might be wondering, what should I name my law firm?

If you find yourself legally ready to practice law, opening your own law firm may be in your best interest. You will have the freedom and flexibility to provide your legal services to a wide range. In addition, the name of your law firm will be an important part of growing your practice.

Or, you might want to boost your presence in your community by rebranding your current firm’s image. Maybe you recently brought on a new partner expert in divorce law while you specialize in family law. Naming your law firm should reflect this new change.

Whatever situation you find yourself, having the right name for your law firm can bring you new clients or turn them away.

Here are some of the do’s and don’ts when it comes to naming a law firm.






Historically, law firms were named after their founding partners. You’ll often see names like, Smith & Associates, Davis Brooke & Cromwell Law Associates. While some firms still follow this method, the industry has adapted to new trends to try and grab the attention of potential clients.

When it comes to your law firm, choose a name that captures your practice in a way that connects to the people who need you.

Here are a few guidelines to choosing your law firm name:

  1. Use Family Surnames. It’s not uncommon to start a law firm with a family member. Doubling your names to represent your law firm would work for husband and wife partners, parents and children, or even between siblings.
  2. Use Partner Surnames. You can acknowledge all the partners in the law firm by putting their surnames into the new law firm name. If you were founded by 4, you might have a name like: Glaxo, Smith, Slate & Cline.
  3. Use Memorable and Catchy Surnames. Plain and common names like “Smith” might not stand out in you law firm’s name. If possible, use the catchy surnames first like “Glaxo” which may be more memorable.
  4. Order Of The Names. Be careful! When deciding the name for your firm, your partners (or even you) may want their name to go first. Often, the first two names of a law firm will be remembered if there’s more than two. Be sure to choose the most memorable names for those first two.
  5. Keep Names Brief. If you’re partnering with a large group of graduates, having a 10+ long law firm name will be a bit of a mess. Try shortening the name down to one main name and associates. This is also useful when it comes to creating name cards, signage, and other forms of advertisements. Addition note: don’t use names that are too difficult to pronounce (and remember).
  6. Double Check Your Acronym. There’s nothing more embarrassing than creating a name for your law firm that condenses into a less desirable word. If you’re partners are: Paul, Eric, & Emily Law Associates, you’ll end up with a short version off “PEE Law Associates.” Rearrange your names or restart with a fresh new idea.


Now that you have an idea as to how to name your law firm, there are a few distinctive don’ts you should also consider.

  1. Don’t use non-lawyers as your partner(s). You are not permitted to form a law firm with non-lawyers acting as partners.
  2. Don’t use misleading names. Choosing a name like, “New York Law Association” implies that you are state run law firm. You cannot imply any connections to public, government, or charitable legal services.
  3. Don’t use names of people already holding office. Having a name like “Trump & Associates” may be deemed illegal. You cannot use the name of a lawyer currently practicing law in a public office.
  4. Don’t claim false partnership. If you aren’t practicing with anyone else, don’t claim that you are. If you are sharing an office with another lawyer but you are not practicing together it would be misleading to use a name like, “Schuster & Smith Associates.”

Be sure to check whether you can legally register your name. You may not be able to register the name you want if it is already taken as every state has different restrictions.

For a complete understanding of how to legally name your law firm, please see the Rules of Professional Conduct


There are a few things you can do to make your name more memorable and your service well known. Here’s a few tips for branding your law firm’s name.

  1. Keep it short. Using a single word may be useful for branding and marketing purposes. For example, “Justice Legal Attorneys” could become known as the go-to lawyers for getting “justice.”
  2. Use your area of practice. If you’re a divorce lawyer, defense lawyer, corporate lawyer, or any other kind, put that in your name. This helps you differentiate from all the other lawyers can can be useful if you plan on putting your law firm on a website.
  3. Get a trademark. If you’re thinking of growing a large practice in your area, considering trademarking your name early. Do this if the branding associated with your law firm is original and distinct.


Getting a second opinion from friends and family can help you determine the best name for your law firm. Create a list of your top 3 and send them out in an email. Get the people closest to you to vote on a name that resonates with them.

In addition, you may want to do some research on your local community where you intend to practice. Selecting a name that has no negative associations will make for a better business.

Final Thoughts:

Take special consideration when considering the name for your new law firm. The name you choose can have an impact on your prospective client’s awareness. Choosing a name that is easy to remember as well as highlighting your area of specialty will be the ideal approach.

Should Lawyers Buy .law Domains?

If you are considering a website or a blog to showcase your legal services and expertise, there are many different Top Level Domains (TLD) to choose from:

  • .com
  • .gov
  • .org
  • .law

This article will examine whether lawyers should buy .law domain and briefly review a few methods to succeed online.

What are Top Level Domains (TLD)?

Without going too in depth about the concept of domain names, here’s a simplified version of what domain names are.

Domain names are the important piece of information that provides a readable internet address of your website. The ending of the domain name is what is known as a Top Level Domain with the most common being .com, .org, and .net.

Overall, there are more than 1000 TLDs available.

Is There Any Significance In Having A .law Domain Name?

Having a TLD can be useful in marketing, search engines, and website optimization. When you consider the most common TLDs like .com, .edu, and .gov, these are recognizable, popular, and rank well courtesy of their authority.

They is some speculation that having these TLDs do not provide measurable proof that you will get ranked higher (such as with .edu and .gov domains).

Also, according to Matt Cutts, new TLDs, like .law, might not receive a boost in the search rankings. Your .law domain will not be treated much differently than other domain names already available.

“Sorry, but that’s just not true, and as an engineer in the search quality team at Google, I feel the need to debunk this misconception. Google has a lot of experience in returning relevant web pages, regardless of the top-level domain (TLD). Google will attempt to rank new TLDs appropriately, but I don’t expect a new TLD to get any kind of initial preference over .com, and I wouldn’t bet on that happening in the long-term either. If you want to register an entirely new TLD for other reasons, that’s your choice, but you shouldn’t register a TLD in the mistaken belief that you’ll get some sort of boost in search engine rankings.”

While Google may not rank a .law domain higher, from a personal point of view, there is significant value to be considered.

What Are The Benefits Of A .law Domain Name?

From a branding point of view, having a .law domain allows you to position yourself as a professional and a figure of authority.

Anyone who registers a new .law domain, must provide a phone number from the licensing of your agency or firm.

Having to go through this additional step during the registration process creates a trust factor for those searching for you.

Buying a .law domain name will provide an additional layer of credibility courtesy of the verification process required.

This is a summary of some the benefits you’ll receive when you buy a .law domain:

  • Brandable & Authority. Using this TLD allows you to create a strong and memorable brand. A .law domain can be descriptive and capture the core of your practice. When deciding on your domain name, consider using your own name, area of practice, or your target market.
    • Examples:law,,,
  • Verified & Trusted. When you register your .law domain, you become verified and trusted by those seeking your services online. Only qualified lawyers can apply for this domain. Once approved, you will have a branded and trustworthy domain surrounding your legal profession.
  • Competitive & Professional. Your new .law domain will stand out amongst others. The .law is exclusive to lawyers and provides a distinct and official finish to your online presence.

If You Already Have Another Domain Name, Should You Transfer To A .law Domain?

As mentioned before, there may not be any considerable boost to your rankings in the search engines. If you already using a domain and it is working well, you may not want to transfer your website to the .law domain.

Consider .law as an investment in your practice but only if you don’t have a domain name already. When you transfer a website over to a new domain, you may lose traffic and potential clients.

Getting a new .law domain is an ideal choice for those starting a new website.

Aside From A .law Domain, How Can Lawyers Succeed Online?

A domain name is only one of many factors to consider when putting your law practice online.

One of the most critical areas of getting noticed and finding new clients comes from the content you provide.

Here’s a few things you may want to keep in mind:

  • Offer meaningful, relevant and original content. Most search engines approve of original content. However, they should be written in a way that’s natural and connects with your target audience.
  • Create backlinks on authority sites. When you have published quality content, try to get your site linked with .edu or .gov sites as these have authority. Read law firm SEO Tips hereNote: Never buy backlinks — you could be penalized.

As an authority on the web and a professional of law, you have a responsibility to provide quality content that is relevant and informative to your visitors.

This update from John Mueller on Google’s Webmaster Central makes it clear that content is crucial and the domain name is not given “artificial advantage in search.”

So, Should Lawyers Buy A .law Domain?

Getting a .law domain could be the strategic edge you need to have a competitive advantage online.

However, while a TLD like .law adds a professional touch your online service, providing good content that follows Google’s recommended practices will be much more powerful.

If you are preparing to settle on a .law domain name, remember to incorporate this into your website development:

  1. Publish high quality, original content on your site
  2. Provide relevant content to your potential clients and targeted audience
  3. Avoid SEO practices that could penalize your website (i.e. keyword stuffing, purchasing links, or other Google violations)

Achieving this will lead you to an authority site on the internet especially if you’re considering starting a blog.