All posts by Jo

Facebook Ads For Lawyers

Facebook has considerable potential for marketing and finding client referrals. With Facebook, you can build strong relationships between users and your legal services.

For your law firm, Facebook Ads allows you to put your law firm in front of people who may be in need of legal aid.

This article will take you through the steps of starting your first Facebook Ad campaign as well as a few strategies you can try.

Facebook Pages for Lawyers

If you haven’t done so already, you may want to consider creating a Facebook page for your law firm.

This is not a requirement to use Facebook Ads, however your Facebook Page can be used strategically to market your law firm.

Facebook pages allow you to create a community surrounding your legal services. Here you can showcase your latest law related blog posts and other promotional information to everyone who likes your page.

As well, you can use Facebook Ads to drive traffic and engagement to your page to boost your online presence and, reputation.

When you’re just getting started with Facebook pages, the best thing to do is grow your page organically to increase credibility and engagement before using Facebook Ads to achieve your goals.

For the remainder of this article, let’s focus on creating a Facebook Ad and how you can use it effectively for your law firm.

What Can Lawyers Do With Facebook Ads?

 Facebook Ads is divided into 3 objectives:

  1. Awareness. Use this objective to create interest in your law firm (i.e. online branding).
  2. Consideration. Use this objective to get people thinking about your law firm and gain access to more information (i.e. articles, contact info, etc.).
  3. Conversion. Use this objective to encourage people to contact your law firm to arrange a consultation or use your legal services.

The goal of your advertising campaign will be different depending on what you are trying to achieve.

If you’re looking to grow your online presence, creating awareness and consideration ads will be your best choices.

If you’re looking to get people to call your office and set up a consultation, creating conversion ads will help you achieve that.

Once you have determined the goal of your advertisement, it’s time to create your first Facebook ad. 

Setting Up A  Facebook Ad

To use Facebook Ads, you’ll need a Facebook Business Account.

Once you have set up your account, you’ll have access to the Ads Manager Dashboard. Here you can use Facebook’s Guided Creation to create your ad.

In this example, let’s look at how to set up a Facebook Ad to drive more traffic to your law firm’s website.

After selecting Traffic under the CONVERSION objective, scroll down to continue. You’ll notice an option to create a Split Test.

If you’re unfamiliar, a split test allows you to create two ads and test them to see which ad performs better.

With Split Testing, you can create different ads that target the same people, use the same ad to target different people, or experiment with different ad delivery methods.

Facebook provides all the analytic tools to measure the results. Depending on how you setup your budget, you can choose to split your budget to run both ads equally or let Facebook decide which is the better ad and use more of your budget.

WHERE TO SEND TRAFFIC

You’re in complete control of your Facebook Ads. When you’re setting up your ad, you can choose to send people who click on your ad to your website, a Facebook Page, or even Facebook Messenger to start a conversation right away.

Not sure where to send people who click on your Facebook Ad?

Try a landing page. Landing pages are single pages online that can be designed like your Facebook Ad with more details about your law firm, how to get in touch, or other information you want to provide.

DO YOU HAVE AN OFFER?

Sometimes, it can be an effective strategy to provide an special offer in your Facebook Ads.

This can be a free 30 minute consultation, reduced rates for a specific legal service, or something else related to your law firm.

Offers can be limited in time (i.e. offer ends November 15th) or amount (i.e. available only to the first 15 people).

The benefit of setting up a Facebook Ad with an offer is that people who see this ad can save it and receive notifications about it.

VARIABLES FOR YOUR FACEBOOK AD SPLIT TESTING

As mentioned before, split testing lets you control different variables relating to how your Facebook Ads will be viewed online.

There are 4 options:

  1. Creative. Allows you to use all variables, 2 to 4.
  2. Delivery Optimization. Allows you to choose how your ads are delivered. You can focus on getting Link Clicks, Landing Page Views, Impressions, or Daily Unique Reach.
  3. Audience. Allows you to define two set of audiences to serve your ads to. You can choose Location, Age, Gender, Languages. As well, you can select some detailed targeting depending on people’s demographics, interests, or behaviors. As an example, divorce lawyers may want to target people between 25 to 35 as this is a common age when couples experience divorce.
  4. Placement. Allows you to choose where your Facebook ads will be placed. Facebook has a range of advertising access. You can feature your ads on Facebook, Instagram, and their partner network. As well, you can choose to have your ads featured in people’s newsfeeds, side column and more.

Consider placing an eye catching ad in a new feed to drive traffic to your legal services.

 Notice: Most Facebook Ads are charged based on Impression. This means, each time Facebook serves your ad, you’ll be charged. If you’re looking for a different advertising method, try Google Adwords for Lawyers. With Google, you can set up a pay-per-click ad campaign.

BUDGET & SCHEDULE

Once you have determined how your ads will be delivered, who your target audience will be, and where your ads will show up, you can set your budget.

With split testing, you can start with an even split then select to end the test early if one of your ads performs better than the other. This way, you can gain the most results from your Facebook Ad.

DESIGNING YOUR LAWYER AD

It’s time to design the ad for your legal services.

Start by naming your ad. Then, decide whether you will be connecting your Facebook Page to the ad or not. If you don’t have a Facebook page, be sure to click “Don’t Connect a Facebook Page.”

Next, choose the ad format you want to use.

The next step allows you to add photos to your ad. Facebook offers some Free Stock Images or you can upload your own.

Design Smart Lawyer Ads

Figuring out Facebook Ads can itself be difficult. However, creating an effective ad can be equally challenging.

There is no one design that will send people to their phones and to contact your law firm. This is where Facebook’s split testing allows you to create variations in your ad designs to see what works, and what doesn’t.

Here’s some sample ads to give you ideas for creating your own Facebook Ads:

See more Lawyer Ads on Adspresso

When you’re satisfied with your ad design and have set up a billing account, you can create your ad and test the results.

Should You Use Facebook Ads?

Marketing your law firm using Facebook Ads provides you an opportunity to find client referrals and expand your legal services.

Although Facebook is used predominantly for entertainment and staying connected with friends and family, it can be used to reach new people, build your online presence, and give access to legal services.

Facebook ads are just one way of marketing your law firm. You may also want to give Google Adwords a try.

SEO For Attorneys

Attorney Search Engine Optimization (SEO) requires strategic planning, careful techniques and smart tactics to attract more prospective clients to your law firm.

If you’re unfamiliar if SEO, this is the standard practice of configuring both on-site and off-site elements of your website. The purpose of SEO for lawyers is to push their website to the first page of search engines (e.g. Google, Yahoo, Bing, etc.). This is important.

In this article, you will get some insights on SEO for attorneys while learning a few skills to improve your website and increasing the likelihood of finding more customers online.

WHAT YOU SHOULD KNOW ABOUT ATTORNEY SEO

Before revealing some methods you can use to improve your website’s SEO, you should know a few things about the nature of search engines.

First, Google dominates the search engine industry. There are somewhere between 60 to 80% of searchers using their service. However, when it comes to SEO for lawyers, other search engines like Yahoo and Bing should be considered as prospective clients can be found there too.

Next, getting your law firm’s website ranked is both vital and challenging. Research on Google’s search results has discovered that about 91.5% of searchers make their choices based on what they find on the first page. Take a look at the remainder of the pages:

  • Page 2: 8%
  • Page 3: 1%
  • Page 4: 4%

There are paid methods of getting your website to the front page, (i.e. PPC lawyer campaigns), however to save on spending SEO allows you to drive more organic visitors to your website.

Did you know? Depending on your niche, industry and the keywords your web pages rank for, organic listings can receive up to 90% of clicks.

SEO FOR ATTORNEY: WHAT TO DO

 There is a critical thing to know about SEO for attorneys. Marketing online for lawyers and law firms must abide by the rules and regulations detailed by the state bar associations.

Careful considerations must be made when representing your law firm online. Performing ethical SEO will allow you to rank on the first page of search engines without any penalties. Here’s a few things you can do.

Lawyer SEO Keyword Research

Keyword research is always the foundation for any SEO strategy. You can optimize your website by focusing on keywords that have purchasing intentions. This means that you should use specific words people are searching for which will lead to them sign up for your services.

You will find that these search terms and phrases will have a high volume compared to others.

Also, slight variations in phrases can lead to a significant difference in the volume of traffic and click you receive. For example, if someone was searching for “NYC divorce attorney” they are likely to receive more searches than for “NYC divorce attorney.” The term “lawyer” tends to be used more frequently than “attorney.”

You can use Google’s keyword planner to get a basic understanding of which keywords are being used and which ones you should add to your website.

Here are some tips to guide your keyword research for effective attorney SEO:

  1. Make a list of terms related to your practice area (i.e. divorce lawyer, Family divorce lawyers, etc.)
  2. Compare multiple variations of your keyword phrases to find what people are actually searching for.
  3. Focus on high search volume keywords with moderate competition.
  4. Also, consider low competition keywords that can be easily targeted.
  5. Dedicate pages using phrases and terms that are related to your main keyword phrase (i.e. divorce lawyers in NYC, NYC divorce lawyers, etc.)
  6. Research the keywords your competitors are using and ranking for, then make better content that ranks higher.

Local SEO for Attorneys

Most law firms are operating from a single community which makes targeting prospective clients very competitive. In order to get your website noticed, local lawyer SEO allows you to target your website toward particular demographics in your area.

Here’s a few ways to improve your local attorney SEO:

  1. Sign up for Google My Business profile.
  2. Sign up for Bing Business Listings.
  3. Sign up for Yext and get your website listed on hundreds of local websites.
  4. Sign up for AVVO.
  5. Create a location specific page (i.e. Divorce Lawyer in NYC) using specific terms that get your page ranked.

Attorney SEO: Schema Markup

Schema markup is HTML code which makes the content on your website easily understood by machines. Schema’s are important as they allow search engines to figure out the real meaning behind the content being displayed on your website.

There is a dedicated set of schema you can apply to your website that lets search engines understand that your website is related to a law firm of legal profession.

You can apply this schema markup to content like:

  • Addresses
  • Attorney Biographies
  • Attorney Names
  • Client Reviews
  • Emails
  • Phone Numbers

Using schema is a great way to get your site to stand out in the search engines. When you use schema markup, your website will have additional visible features such as star ratings, business logo, and contact info.

SEO Attorney Strategy: Link Building

In 2016, Google announced that links were one of the major factors that influence how a page is ranked in the searches. To get your push your rankings toward the first page, you will have to dedicate a significant amount of time building links from other websites. However, not all links are the same.

You need to get your lawyer website on high ranking websites. For lawyers, these are websites like AVVO, Lawyers.com, Justia, Super Lawyers. Getting your website linked on these sites will add authority and can likely boost your rankings in the search engines.

Keep in mind, it takes more than one or two links to start seeing some changes. Getting quality backlinks is a tiresome and exhaustive effort. When building backlinks to your law firm, be sure not to put your links on too many bad sites. You don’t want your site to be penalize for unethical backlink marketing.

Summary of SEO For Attorneys

SEO for attorneys is a necessity in order to get your law firm or legal service to stand out in the search engines.

Start with researching the right keywords for your website. Once you have those, build pages and posts around those keywords. On a deeper level, add schema markup to help search engines understand what your website is all about. And finally, make as many high quality backlinks as possible.

PPC For Lawyers May Have Just Gotten A Whole Lot Tougher

The focus of a website is to receive the most clicks that provide a steady stream of traffic and leads to an increase in business and clients. The means that every business (and law firm) is fighting for the front page of Google.

Visitors arrive to your website in a variety of way. One way to receive free, organic traffic is by ranking high on search engines via keywords. The content you provide and the keywords included on your pages will be selected by search engines that best match the query.

An alternative to free, organic traffic is PPC (Pay Per Click).

PPC is a highly competitive advertising strategy that can place your website and business pages on the front of Google and other search engines. Due to the changing nature of the online world, PPC for lawyers is going to be much more difficult to come out on top.

What Is PPC?

Pay per click advertising is a method of attracting new clients to your law firm using specific and targeted keywords used by those seeking a lawyer.

Successful campaigns use a landing page that has a distinct message and a clear call-to-action. This means that whenever you advertisement is clicked, that person will be landing on a webpage describing a solution to their problem (i.e. call 123-456-7890 for a FREE CONSULTATION).

PPC campaigns can be set up in a variety of ways with specific ad groups targeting the following:

  • Bankruptcy Lawyer
  • Business Lawyer
  • Divorce Lawyer
  • Family Lawyer
  • Medical Malpractice Lawyer
  • Personal Injury Lawyer

Search engines like Google, Yahoo, Yandex, and Bing allow you to design text based ads that will appear when those keywords are entered into the search bar. The concept behind PPC is that you will only pay whenever someone clicks on your ad leading to your website or landing page.

There is potential to create some successful advertisements that allow you to discover new clients, however many of these keywords above are highly sought after by other law firms. In addition, the nature of PPC and how advertising is permitted on these search engines are constantly changing.

The Changing Nature Of PPC

Back in February 2016, Google rolled out a few changes to their some changes to the way they show ads in the search queries. They removed the longer text ads that showed in the right sidebar. This is a complete overview of the changes Google made:

  • No more text ads in the right sidebar of search results on desktop
  • Up to 4 text ads will be shown above the organic listings for “highly commercial queries” (before, up to 3 were displayed)
  • Up to 3 text ads will show at the bottom of the search results.
  • The maximum number of ads to be displayed will be 7 (before, there were up to 11)

Google defines “highly commercial queries” as the keywords that are in high demand in certain industries.

What Does  This Mean for Lawyer’s PPC?

 When you are choosing the right keywords  to setup a PPC campaign, there may be a highly sought after keyword that drives up the prices. Let’s saw for example, “New York Lawyers” is a highly searched keyword. Due to popular demand, you can see yourself paying tens to hundreds of dollars per click.


Consider this. “Lawyer” and “Attorney” are the most expensive keywords used on Bing. They cost over $100 per click when used with search queries like these: “personal injury lawyer” or “accident attorney colorado.” Your monthly PPC campaigns could cost in the thousands with a return of investment being entirely uncertain. Bing is known to be the cheaper advertising platform and Google is likely to be much higher.


With the changes made by Google, this puts increasing competition on keywords but also to a top ranking position in the search queries. Where before prices may have varied from a dollar up, the supply and demand can push your PPC campaign budget beyond its limits.

The Downside Of PPC Campaigns For Lawyers

 PPC offers a paid alternative to getting your website noticed by potential clients. However, these campaigns are based entirely on bids and competition for keywords. If there are a lot of advertisers bidding on the same keyword, the price goes up.

Unfortunately, PPC advertising does not guarantee that every click will lead to your next client. In fact, you could be losing a significant amount of money at each click when no one is contacting you for your legal services.

This document from Google detailing factors that influence your PPC viewability, claims that 56.1% impressions are not actually seen. This implies a considerable amount of loss and uncertainty when relying on PPC to find new clients and grow your firm.

Now, here’s something that you have to be aware of. Since you are not the only one competing for “high commercial queries” there are occasions of click fraud.

Click fraud is an extremely shameful marketing practice where one of your competitors will continually click on your ads until your budget is depleted. While Google does provide protection from fruad, there are still ways to get around this.

What Can Lawyers Do?

Paying $100 per click may not be a viable solution for small law firms.

As an alternative to pay per click advertising, lawyers can start their own blog and generate organic traffic to their websites. Although this too requires a significant amount of keyword research, time writing articles, and consistency with posting, the investment are for those seeking long term returns.

Having a blog can bring a flow to steady clients without having to spend thousands on advertising. By utilizing your knowledge and expertise in your field, you can provide solutions clients are searching for and direct them to a direct method of getting in contact with your legal services.

When combined with social media and other marketing strategies, blogging can be a relief to highly competitive and sometimes fraudulent ways of PPC campaigns.

How Much Do Lawyers Make A Month?

Law tends to attract a lot of people seeking high salaries, competitive jobs, and rewarding work. However, the amount of money a lawyer makes vary greatly and depends on the type of work you do, the organization you work for, you educational experience, and where you are located in the country.

Starting your own law firm has the potential to bring in much more money than a entry level position at a firm. There are a number of obstacles to overcome but if you have the right plan in place and a strategy to succeed, your salary can be whatever you make it.

Like any career, doing your own research will help guide you on the decisions you make for your legal career. Since the monthly salary for a lawyer has such a large discrepancy, make sure your expectations match reality.

Remember that law is constantly changing and  that some areas may become less needed than others. From a financial point of view, this can be significantly less profitable and result in lower monthly wages.

Now that you have an overview of the financial situation in the legal career path, let’s take a look at the finer details.

Average Monthly Salary For Lawyers

The Bureau of Labor Statistics reported the average annual salary for a lawyer in 2016 to be $139,880. This works out to be around $11,656 per month on average.

Some of the lowest paying salaries started around $55,870 per year. This is around $4,655 per month. When you look at the private, corporate sector, some lawyers are making up to $214,630 per year. This is around $17,885 per month.

Best Paying Industries for Lawyers

In the corporate sector, there are a few industries that provide lawyers with a generous wage. Those in scheduled air transportation were the ones who received an average of $17,885 per month. Lawyers working in Beer, Wine and Distilled Alcohol, were making around $17,125. Another nice paying industry is the Cable and Other Subscription Programming which had an average monthly wage of $16,272.

Here’s a look at the wages based on occupational industries:

Finance & Insurance $12,166
Federal Government $11,621
Legal Services $9,888
Local Government $7,661
State Government $7,335

Wages for Public Lawyers

In this stream of law, lawyers represent clients on cases ranging from traffic violations

to criminal felonies. In these situations, people may prove to the court that they cannot afford to pay the lawyer’s fees. Typically, these kinds of lawyers are paid by the government as a regular employee or case by case, as needed by the state.

Even though trial cases and patent laws tend to provide the biggest payouts, not all lawyers pursue a corporate career. Public lawyers can make a respectable wage with the starting wage typically around $4,166 to well over $8,333 per month.

Wages Based On Location

Lawyers practicing law along the coasts tend to receive a significantly high wage than those practicing law in the mainland. When you’re working in the big cities like New York and Washington, wage are competitively higher than places like Alabama and Kentucky.

Here’s a breakdown of monthly salaries for lawyers throughout various U.S. cities:

Coastal Cities

San Jose $17,000
San Francisco $14,000
Los Angeles $14,425
New York City $13,438

Nonmetropolitan Cities

Southwest Montana $6,244
Northeast Mississippi $9,600
Central Kentucky $5,146
Northern Vermont $9,385

 

Wages from: https://www.bls.gov/oes/current/oes231011.htm

Wages for Solo-Practitioners

If you’re fresh out of law school or even a veteran in the field, you might have considered starting your own law firm. Doing so allows you to create a wage based on as many hours as you want to work. Of course, the demand for your legal services should also be factors in addition to your marketing plan and marketing success.

Nonetheless, starting your own legal service can see monthly wages ranging from $2,978 to $26,099 per month.

This incredible range may be due to the following factors:

  • Caseload / work demands
  • Location within a city
  • Location within the country
  • Marketing plan/strategy
  • Referral network
  • Online access (i.e. lawyers with a blog)
  • Legal Experience
  • Area of practice

The Wage And Workload

 While the upper paying salaries are are to get excited for, the amount of work required to receive it may not be as appealing. Many law firms hiring new lawyers can expect between 80 or 90 hours per week to show their dedication to their profession.

If you are unable to handle this kind of workload, seeking a lower-paying job within the legal industry may be more suitable.

The kind of work that will be required of you includes:

  • Advising clients (i.e. business transactions, claim liability, prosecutions or defense of lawsuits, legal rights and obligations)
  • Represent clients in court during summary cases to judges or juries
  • Collect and research evidence for defensive or offensive legal actions
  • Evaluate research and develop strategies and sound arguments to present in court
  • Analyze and interpret laws, rulings, regulations and other legal actions for individuals and business

Lawyers deal with situations where they must advise their clients on a specific course of action. They are responsible for the legal rights and responsibilities their client’s must take. In the business world, lawyers may provide counsel to corporate clients when making business transactions. As well, there are lawyers who work in the legal system and represent their clients in court actions.

There is a wide range of work required from lawyers, from contract litigations, criminal cases to patent contracts. The amount of hours required from a lawyer will vary month to month. Working at a firm will provide you with a stable monthly income, as detailed above. However, if you’re a self-employed lawyer, your monthly wage is likely to change depending on the number of clients coming in.

Overall, working in the legal system is a time-sensitive environment with extreme working demands. There will be long hours and extensive research to prepare for court cases and client situations. All these factors lead to the wide differences in how much a lawyer makes per month.

What Should I Name My Law Firm?

Whether you’re fresh out of law school ready to start your own firm or thinking about rebranding your existing practice, you might be wondering, what should I name my law firm?

If you find yourself legally ready to practice law, opening your own law firm may be in your best interest. You will have the freedom and flexibility to provide your legal services to a wide range. In addition, the name of your law firm will be an important part of growing your practice.

Or, you might want to boost your presence in your community by rebranding your current firm’s image. Maybe you recently brought on a new partner expert in divorce law while you specialize in family law. Naming your law firm should reflect this new change.

Whatever situation you find yourself, having the right name for your law firm can bring you new clients or turn them away.

Here are some of the do’s and don’ts when it comes to naming a law firm.


PART 1: USING THE RIGHT NAME

PART 2: NAMES TO AVOID

PART 3: BRANDING YOUR LAW FIRM

PART 4: UNDERSTANDING YOUR LOCAL COMMUNITY


PART 1: USING THE RIGHT NAME

Historically, law firms were named after their founding partners. You’ll often see names like, Smith & Associates, Davis Brooke & Cromwell Law Associates. While some firms still follow this method, the industry has adapted to new trends to try and grab the attention of potential clients.

When it comes to your law firm, choose a name that captures your practice in a way that connects to the people who need you.

Here are a few guidelines to choosing your law firm name:

  1. Use Family Surnames. It’s not uncommon to start a law firm with a family member. Doubling your names to represent your law firm would work for husband and wife partners, parents and children, or even between siblings.
  2. Use Partner Surnames. You can acknowledge all the partners in the law firm by putting their surnames into the new law firm name. If you were founded by 4, you might have a name like: Glaxo, Smith, Slate & Cline.
  3. Use Memorable and Catchy Surnames. Plain and common names like “Smith” might not stand out in you law firm’s name. If possible, use the catchy surnames first like “Glaxo” which may be more memorable.
  4. Order Of The Names. Be careful! When deciding the name for your firm, your partners (or even you) may want their name to go first. Often, the first two names of a law firm will be remembered if there’s more than two. Be sure to choose the most memorable names for those first two.
  5. Keep Names Brief. If you’re partnering with a large group of graduates, having a 10+ long law firm name will be a bit of a mess. Try shortening the name down to one main name and associates. This is also useful when it comes to creating name cards, signage, and other forms of advertisements. Addition note: don’t use names that are too difficult to pronounce (and remember).
  6. Double Check Your Acronym. There’s nothing more embarrassing than creating a name for your law firm that condenses into a less desirable word. If you’re partners are: Paul, Eric, & Emily Law Associates, you’ll end up with a short version off “PEE Law Associates.” Rearrange your names or restart with a fresh new idea.

PART 2: NAMES TO AVOID

Now that you have an idea as to how to name your law firm, there are a few distinctive don’ts you should also consider.

  1. Don’t use non-lawyers as your partner(s). You are not permitted to form a law firm with non-lawyers acting as partners.
  2. Don’t use misleading names. Choosing a name like, “New York Law Association” implies that you are state run law firm. You cannot imply any connections to public, government, or charitable legal services.
  3. Don’t use names of people already holding office. Having a name like “Trump & Associates” may be deemed illegal. You cannot use the name of a lawyer currently practicing law in a public office.
  4. Don’t claim false partnership. If you aren’t practicing with anyone else, don’t claim that you are. If you are sharing an office with another lawyer but you are not practicing together it would be misleading to use a name like, “Schuster & Smith Associates.”

Be sure to check whether you can legally register your name. You may not be able to register the name you want if it is already taken as every state has different restrictions.

For a complete understanding of how to legally name your law firm, please see the Rules of Professional Conduct

PART 3: BRANDING YOUR LAW FIRM

There are a few things you can do to make your name more memorable and your service well known. Here’s a few tips for branding your law firm’s name.

  1. Keep it short. Using a single word may be useful for branding and marketing purposes. For example, “Justice Legal Attorneys” could become known as the go-to lawyers for getting “justice.”
  2. Use your area of practice. If you’re a divorce lawyer, defense lawyer, corporate lawyer, or any other kind, put that in your name. This helps you differentiate from all the other lawyers can can be useful if you plan on putting your law firm on a website.
  3. Get a trademark. If you’re thinking of growing a large practice in your area, considering trademarking your name early. Do this if the branding associated with your law firm is original and distinct.

PART 4: UNDERSTANDING YOUR LOCAL COMMUNITY

Getting a second opinion from friends and family can help you determine the best name for your law firm. Create a list of your top 3 and send them out in an email. Get the people closest to you to vote on a name that resonates with them.

In addition, you may want to do some research on your local community where you intend to practice. Selecting a name that has no negative associations will make for a better business.

Final Thoughts:

Take special consideration when considering the name for your new law firm. The name you choose can have an impact on your prospective client’s awareness. Choosing a name that is easy to remember as well as highlighting your area of specialty will be the ideal approach.

Should Lawyers Buy .law Domains?

If you are considering a website or a blog to showcase your legal services and expertise, there are many different Top Level Domains (TLD) to choose from:

  • .com
  • .gov
  • .org
  • .law

This article will examine whether lawyers should buy .law domain and briefly review a few methods to succeed online.

What are Top Level Domains (TLD)?

Without going too in depth about the concept of domain names, here’s a simplified version of what domain names are.

Domain names are the important piece of information that provides a readable internet address of your website. The ending of the domain name is what is known as a Top Level Domain with the most common being .com, .org, and .net.

Overall, there are more than 1000 TLDs available.

Is There Any Significance In Having A .law Domain Name?

Having a TLD can be useful in marketing, search engines, and website optimization. When you consider the most common TLDs like .com, .edu, and .gov, these are recognizable, popular, and rank well courtesy of their authority.

They is some speculation that having these TLDs do not provide measurable proof that you will get ranked higher (such as with .edu and .gov domains).

Also, according to Matt Cutts, new TLDs, like .law, might not receive a boost in the search rankings. Your .law domain will not be treated much differently than other domain names already available.

“Sorry, but that’s just not true, and as an engineer in the search quality team at Google, I feel the need to debunk this misconception. Google has a lot of experience in returning relevant web pages, regardless of the top-level domain (TLD). Google will attempt to rank new TLDs appropriately, but I don’t expect a new TLD to get any kind of initial preference over .com, and I wouldn’t bet on that happening in the long-term either. If you want to register an entirely new TLD for other reasons, that’s your choice, but you shouldn’t register a TLD in the mistaken belief that you’ll get some sort of boost in search engine rankings.”

While Google may not rank a .law domain higher, from a personal point of view, there is significant value to be considered.

What Are The Benefits Of A .law Domain Name?

From a branding point of view, having a .law domain allows you to position yourself as a professional and a figure of authority.

Anyone who registers a new .law domain, must provide a phone number from the licensing of your agency or firm.

Having to go through this additional step during the registration process creates a trust factor for those searching for you.

Buying a .law domain name will provide an additional layer of credibility courtesy of the verification process required.

This is a summary of some the benefits you’ll receive when you buy a .law domain:

  • Brandable & Authority. Using this TLD allows you to create a strong and memorable brand. A .law domain can be descriptive and capture the core of your practice. When deciding on your domain name, consider using your own name, area of practice, or your target market.
    • Examples:law, NewYorkCity.law, StultzandBrinks.law, jones.law
  • Verified & Trusted. When you register your .law domain, you become verified and trusted by those seeking your services online. Only qualified lawyers can apply for this domain. Once approved, you will have a branded and trustworthy domain surrounding your legal profession.
  • Competitive & Professional. Your new .law domain will stand out amongst others. The .law is exclusive to lawyers and provides a distinct and official finish to your online presence.

If You Already Have Another Domain Name, Should You Transfer To A .law Domain?

As mentioned before, there may not be any considerable boost to your rankings in the search engines. If you already using a domain and it is working well, you may not want to transfer your website to the .law domain.

Consider .law as an investment in your practice but only if you don’t have a domain name already. When you transfer a website over to a new domain, you may lose traffic and potential clients.

Getting a new .law domain is an ideal choice for those starting a new website.

Aside From A .law Domain, How Can Lawyers Succeed Online?

A domain name is only one of many factors to consider when putting your law practice online.

One of the most critical areas of getting noticed and finding new clients comes from the content you provide.

Here’s a few things you may want to keep in mind:

  • Offer meaningful, relevant and original content. Most search engines approve of original content. However, they should be written in a way that’s natural and connects with your target audience.
  • Create backlinks on authority sites. When you have published quality content, try to get your site linked with .edu or .gov sites as these have authority. Read law firm SEO Tips hereNote: Never buy backlinks — you could be penalized.

As an authority on the web and a professional of law, you have a responsibility to provide quality content that is relevant and informative to your visitors.

This update from John Mueller on Google’s Webmaster Central makes it clear that content is crucial and the domain name is not given “artificial advantage in search.”

So, Should Lawyers Buy A .law Domain?

Getting a .law domain could be the strategic edge you need to have a competitive advantage online.

However, while a TLD like .law adds a professional touch your online service, providing good content that follows Google’s recommended practices will be much more powerful.

If you are preparing to settle on a .law domain name, remember to incorporate this into your website development:

  1. Publish high quality, original content on your site
  2. Provide relevant content to your potential clients and targeted audience
  3. Avoid SEO practices that could penalize your website (i.e. keyword stuffing, purchasing links, or other Google violations)

Achieving this will lead you to an authority site on the internet especially if you’re considering starting a blog.

What’s Better, In-Person Or Phone Consultations?

In today’s tech driven world, there is significant comfort and convenience using instant messaging. Since legal advice is not likely to be delivered in this way, what’s better, in-person or phone consultations?

There’s no denying that in-person consultations lead to stronger rapport, deeper connections, and easier conflict resolution. However, some people are just too busy to put aside a few hours to receive a consultation on the far end of town.

Which method will you use?

Ease of hiring an attorney

Almost everyone is looking for the quickest and safest route that answers their problems. Having access to your services can likely be best achieved by providing a place to find you online.

Your website may be the key place where you find new clients. Knowing precisely what you can offer (in-person or phone consultations) will make the ease of hiring an attorney that much simpler.

Also, if you have started a blog, you have likely already built a relationship with your prospective client and their phone call or message to schedule a consultation is the next step forward.

Overview Of Phone Consultations

There is a clear convenience for both you and your client when it comes to phone consultations. Whether you have a website scheduling appointments or a staff member taking your calls, providing this style of consultation may free up more of your time which you can devote to more prospective clients.

Consider the following:

  1. Will providing phone consultations affect the number of clients you receive compared to meeting in-person?
  2. Will providing phone consultations allow you to help more people?
  3. Will providing phone consultations led to more successful outcomes?

Phone consultations have the ability to start a relationship. There is some commitment to both your service and their legal needs that will be discussed over the phone.

Whether in-person consultations build stronger rapport or not, people seeking a phone consultations are looking for a solution to their problems and are likely unwilling to wait any longer to get that.

Features & Benefits:

  • Flexibility in scheduling for both you and your client
  • Provide urgent solutions for some clients
  • Attract more clients who don’t want to/can’t meet in-person
  • Convenient for clients with busy schedules
  • Expand your reach for legal services

Overview Of In-Person Consultations

There are somethings that can never be replaced by technology and that’s the level of intimacy that comes from face-to-face human connections.

Regardless of whether you decide to offer phone consultations or not, there will always be some people seeking to speak with you in person.

Perhaps this is your selling feature. You have established yourself as a respectable and impressive performing firm and clients are eager to walk in to sit in your offices to get your advice.

It could be the handshake, the assurance of your character, or simply the process of entering into your office that makes things “feel official.”

In-person consultations are irreplaceable.

In person consultations can give your clients the opportunity to engage in high stakes conversations. If you are addressing sensitive topics, providing this style of consultation is advised.

In general, there are simply some topics that should not be addressed over the phone. Any cases involved emotional situations like divorces, children, and death requires that human element to be handled well.

Features & Benefits:

  • Comfort in disclosing sensitive information (i.e. emotional cases involving children)
  • Access to traditional styles of consultations
  • Generally, more practical for elders (may have problems hearing over the phone)
  • More security and privacy for corporate clients

Consider Whether An In-Person Or Phone Consultation Is Right For You

If you are marketing your legal services well, you may be getting 20 to 50 requests for consultations per month. Perhaps you’re getting more and screening hundreds of calls and concerns.

Depending on the size of your law firm (i.e. individual practice vs. group of associates) you may or may not be able to handle the amount of consultations requests.

If you’re a small law firm, here are a few things to consider:

  1. Do you have the extra hours (100+) to provide all these consultations this month?
  2. Does your staff have the additional hours to handle the logistics (i.e. scheduling consultations, following up with those who don’t show up, etc.)?
  3. If needed, are you willing to put in the extra hours — working into the evening and weekends?
  4. How successful are you in these consultations? How often do they lead to your legal support?

If you have a high number of requests for in-person consultation, this can take up a significant amount of your time. If you have a website set up and it is capable of making bookings, you can save yourself a lot of personal struggles.

Investing in a lawyer website may be an ideal choice as it can alleviate the weight of calls coming in to request in-person consultations and direct prospective clients to book a phone consultation at their convenience.

Contrasting Consultation Styles

What if phone consultations led to a lower no-show rate? Convenience is key when people are seeking answers to their problems. Being able to get an answer over the phone rather than wait for an uncertain amount of time is what many people are looking for. People don’t want to wait.

This demand for immediacy can eliminate the need to “build rapport” for a relationship to build between client and attorney. The urgency some people are facing leads to people making faster decisions based on other sources (i.e. your website, reviews, etc.).

Imagine this, your legal office is empty. Can you be trusted to take on their case if you don’t have any clients that keep you busy? Your perspectives may not commit to you because you don’t appear to be very busy. And, if you aren’t busy, perhaps they may think that you are not very good.

However, if you are offering more phone consultations than in-person, it would be easy to believe that previous presumption.

So how should you value your time?

Phone consultations should be limited to lower-stake cases. These are great for clients who don’t want or need an in person conversation and they are much more flexible with their time.

What Does Research Say About Using In-Person Or Phone Consultations

Research by Heather Hewitt, Joseph Gafaranga, and Brian McKinstry examined the differences in consulting methods used by doctors: in-person or phone consultations.

They interviewed 18 professional medical practitioners and 65 of their patients.

Their results showed that phone consultations are capable of dealing with smaller, single issues and concerns. Whereas in-person consultations led to many more problems to deal with and discuss.

The phone consultations tended to be shorter while in-person consultations led to periods of silence. This research article suggests that it is during those moments of silence that new topics and problems are introduced.

One final point that was discovered, in-person consultations tend to elicit more concerns and questions from the doctor and phone consultations were more direct and focused at solving the problem at hand.

Their conclusion: Phone consultations take less time and focus on a single problem. In-person consultations involved more problem disclosure.

Knowing Your Consultation Style

So what’s going to be your style: in-person or phone consultations? There’s no right answer to this question and your decision should be based on the kinds of legal services you provide.

There are certainly some situations, such as bankruptcy and criminal defense, where providing phone consultations is the quick and easy solution for your clients.

Providing phone consultation can even give you the freedom and flexibility to work remotely.

However, the traditional in-person style is a standard in the legal world, especially for emotionally charged situations.

Whatever you decide, defining your consultation style allows you to provide legal services in a way that suits your client’s need, scheduling, and personal preference.

Should A Lawyer Have A Blog?

If you already own a website, why should a lawyer have a blog?

Nowadays, when people have a problem they immediately turn to Google and other search engines to find the answer. The way things work online, a few words or phrases are typed into the search bar and websites that best match it will show up.

For certain legal concerns, you may see searches like this:

  • Wife wants divorce
  • Can my brother sue me
  • What do I do if I get arrested?

In these situations, having a blog and writing about the legal perspective can bring more visitors to your website and potentially lead to new clients.

To achieve this, you will need to write articles with headlines like the following:

  • 7 Things You Must Do When Your Wife Wants A Divorce
  • What To Do When Your Brother (Or Family) Wants To Sue You
  • How Your Arrest Will Affect You And Your Family

Blogging is a powerful tool that takes time, commitment and a little online knowledge to make it work. Here’s a few things lawyers starting a blog should know.

Guidelines For A Lawyer’s Blog

You may not be a web designer, but there are a few things you should know if you intend to provide your thoughts, ideas, and professional advice online. A website is just like your office space: the way it is organized, the overall aesthetic, and the level of professionalism all play a part in whether people will stick around or click away.

Here are a few guidelines to consider when it comes to lawyer’s having an online blog:

  1. Create a responsive website. Many people are navigating the online world from a smart device. This means that your lawyer website has to be 100% responsive and mobile friendly. When it comes to the design elements on the page, keep it simple and keep it clean. And, don’t over complicate the language. People from all kinds of backgrounds will be reaching out to your online. Using simple, everyday language will be the best way to connect with potential clients.
  2. Have a clear way to contact you. There is a purpose to providing a website and this is amplified by adding a blog. Whenever you have visitors coming to your site, your contact information should be clear and distinct. Visitors should be able to send an email with ease or touch your number causing it to instantly dial. Reducing the level of frustrations on your website and in your blog will make the experience that much better in the palm of their hand.
  3. Educate your prospective clients. The main purpose of blogging is to exemplify your professional and answer any questions they may have. The information you provide is often the best place to begin a relationship with you. They can get to know who you are, what you offer, and how you think. Your blog is the place to build trust so that the consultation can happen without any doubts and uncertainties.
  4. Answer questions and solve problems. You might think that there is already a lot of information on the web and as a lawyer, it may be a waste of time to be blogging about it. Your competitors may be hundreds of articles ahead of you and you keep wondering why they continue to get more and more clients. Start blogging. This is an investment in your services and the easiest way to get started is by answering the most common questions your previous clients have asked you before. When people are coming to you online, they are hoping you have the answers to your problems, which the only way you can prove to them that you have it is by writing a blog.
  5. Add special offers. As a lawyer with a blog, this is a great opportunity to attract new clients. One of the best way to do this can be done by offering a free initial consultation. Inside your blog as well as on the side, you can create banners and advertisements that tell your visitors they can sign up for a risk-free, no obligation and no money consultation. Or, perhaps you are doing something special and offer flexible phone consultations.

 SEO Benefits Of Blogging

There’s a few things behind the scenes that lawyers should know about blogging. If you’re unfamiliar with how websites work and how Google shows your website to people searching you could be wasting your time blogging online.

Here’s a little summary of lawyer SEO and how a lawyer that blogs can benefit from it.

  1. More authority. There are elements of your website that determine your overall “web authority.” This is known as Domain Authority (DA) and is ranked on a 100-point-scale. Websites that provide more content will have a higher DA which boosts their rankings in the search engines.
  2. More web pages. Whenever you publish a new blog post, you are expanding the depth and details of your website. Each page URL gets indexed by Google and other search engines which increases your likelihood of being found and is supported by all other benefits found in this list.
  3. More Links. Links are an important variable that determines how well you are ranked. When you link out from your site to another authority site, Google recognizes this. However, when you link to other pages on your own website, this too is counted toward your overall ranking. Blogging gives you the chance to greatly enhance the quality of your site and give it that added boost.
  4. More trust. Many people are seeking solutions to their problems online. If you can position yourself in a way that provides online advice and trusted information, this too helps your ranking. Google tends to favor sites that give visitors trusted information that people actually need. Having a blog will provide that added trust that other websites lack.
  5. More traffic. Publishing regularly will allow you to generate significantly more traffic to your website, and ultimately, to your legal services. Google will often refer people using its search engine to sites that are active and consistently providing relevant and trusting content.
  6. More long tail keywords. Keyword stuffing (i.e. using a common keyword or phrase over and over again in an article) can lead to Google penalties. When you are blogging with quality, original content, you will end up with much more “long tail keywords” in on your website. Over time, this will increase your chances that you will be able to answer specific problems that prospective clients are seeking for online.
  7. More user experience. Google wants people to have the best user experience. To ensure this, Google expects websites to provide visitors with real answers and solutions to their problems. This will be measured by the amount of time people are spending on your website. If many people are leaving, you site is likely not the solution. However, that’s where blogging can help.
  8. More SEO. Blogging is content marketing. And, when you are blogging you are directing your content to a specific, target audience. In doing this, you are already creating the right SEO conditions to succeed online and the more you publish the more you can expect will return.

The Value Of Blogging As A Lawyer

Aside from the technical benefits your website receives with having a blog, there is considerable value when a lawyer blogs.

Take these into consideration:

  1. Save time and improves services. Imagine dealing with a client who didn’t do a background check and they continue to ask basic questions before even getting to a consultation. Having content in your blog is a quick and simple resource to redirect inquiries to the answers they are looking for. After they get the information they need, the next steps can be made with less hassle.
  2. You get noticed more. You already learned a little about the influence that Google has, however, if the information your provide is truly valuable, it’s going to be shared. When a lawyer has a blog and they can connect with the needs of people experiencing legal conflict, it’s quite common that they will share this advice with their friends and family.  Blogging allows you to share your experience and expertise as well as provide trust and support for those in a legal crisis.
  3. Perfect for advertising and announcements. Another great advantage for a lawyer to have a blog is that you can showcase your past successes. Perhaps your firm was featured in the news for a big case, or you were appointed an award in your community. Posting an update about this and sharing this online gives your website that dynamic edge and professional appeal.

There are all kinds of reasons for a lawyer to have a blog. However, as a final note, the most important reason for any lawyer to start blogging, whether you are a fresh our of law school, an experienced attorney, or a retired judge, is that you can continually develop and hone the legal skills as a lawyer.

Your Ultimate Guide to Getting More Referrals

How do I get more referrals?

Wow, what a question. It’s the single most important question you’ll ask when starting and growing your law firm.

Fortunately, I’ve got the answer. Below, I’m giving you the ultimate guide to getting quality referrals for your law firm. Even if you’re a complete beginner, here are the best tips to growing your law firm through word of mouth marketing. Let’s get started.

Network

play-stone-1237497_640Network with anybody you can get in front of. This includes fellow attorneys for sure, but also expands beyond your colleagues.

Consider networking with other small business owners in your area, too. These small business owners have access to a wide group of customers along with their own friends and family.

If you’ve niched down and offer specialized services, consider reaching out to businesses within that industry. Establish relationships with them. For example, if you specialize in prenups, you should cozy up to wedding planners. It’s a congruent relationship that makes sense.

Join groups online and in person, too. LinkedIn and Facebook are great places to start. But you can also contact your local chamber of commerce to find out about area events and social hours where you can mingle.

If the word “mingle” gives you the hives, I get it. Believe me, I get it. But if you want more clients, you’ve got to put yourself out there and be personable. Putting yourself out there is quite frankly the only way to get more exposure and earn referrals.

Here’s a list of networking tips to help you get more referrals.
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Make Customer Service a Top Priority

Even if you’re a one-person-shop, your customer service should be second to none. It doesn’t cost anything to smile, be friendly, and respond in a prompt and professional manner. And it doesn’t cost much to hire someone else to do it for you, if you find that you’re too busy to answer phones, make coffee, and meet with prospective clients.

When you make the client a priority and go out of your way to offer outstanding service, you’ll find that your current clients are more willing to recommend you to their friends and family.

Be a Referrer

It sounds counterintuitive— you want to get referrals, not give them. But there’s so much truth in the old saying, “scratch my back, and I’ll scratch yours.” If you find yourself with a client that’s not the right fit, don’t hold onto them— that’s not going to serve them or you. Instead, send them to someone who’s right for them.

This will do 3 things:

  1. It will free you up for a client that makes more sense for your law firm.
  1. It will build trust with that referred client. He may not need your services now, but he’ll definitely remember you if he needs your services in the future. Plus, you’re demonstrating that on the scale of trustworthy to money-grubbing, you’re leaning way over to the trustworthy side. You’re not just taking them on because you want the money. You’re passing them on to the right person.
  1. You will ingratiate yourself to your fellow attorney you sent the client to. Now, the attorney will be in your debt, and much more likely to send you clients, too.

Woo Your Current Clients

When you have a client, he or she is worth his weight in gold. Not only are they willing to pay you for your service, they’re also have the potential to advertise yours services to their own circle of influence.

Don’t pass up the opportunity to groom them as potential referrers.

And, not just when they’re in your office. Keep in contact with your clients throughout the year. Keep it simple and send a card to commemorate birthdays, holidays, or anniversaries. Make yourself a part of their family. This will keep you at the top of your clients’ minds, so that when the time comes, they’ll be ready to pass your name to their friends and family.

Simply Ask Your Clients

Although I recommend nurturing your clients, there’s no shame in simply asking your clients to refer you straight out. The best time to do so is after successfully rendering a service. This is the time when they’re happy with you and willing to evangelize on your behalf.

Be Specific With Your Ask

When asking for referrals, don’t be vague. Be clear about what type of client you want. For example, if you’re interested in finding musicians to represent, ask your network if they know that specific type of client.

Thank Referrers

Don’t forget to thank those who’ve referred clients to you– this way, they’ll do it again! Whether clients, fellow attorneys, or others that you’ve networked with, send them a small token of your appreciation. Food gifts (cookies, cupcakes, dave and harry pears, omaha steaks, you name it) are always great. It’s a folksy way of saying thank you.

Take Advantage of Avvo

avvo(1)Image Courtesy of Avvo

Avvo is a crucial part of marketing yourself online. As we discussed in our ultimate guide to Avvo (that you can read here), many prospects turn to Avvo to research potential attorneys. Users rely heavily on Avvo’s review system to decide which attorney is right for them.

As you see, Avvo can serve as both an advertiser and a referral source for you.

Be Social

Believe it or not, social media can work as a superstar referral agent for you. Think about it: you’ve got access to a whooping one billion members through Facebook alone.

Use paid ads to extend your reach on social platforms like Facebook, LinkedIn, and more.

If you don’t want to pay for ads yet, you can still make it through organic reach on video channels like YouTube and, to a lesser extent, Vimeo. Make a video to attract clients (we show you how here), and then enjoy the influx of social referrals who would’ve never known about you otherwise.

Buy Radio and TV Spots

if you can afford it, why not go for the gusto and pay for a radio ad, a tv commercial, or both? Depending on your market, it may not be as expensive as you think. For example, a radio ad in Miami, FL may be $1500, but one in Pensacola, FL may only be $250.

Also, prices vary based on what time you’d like for the ad to run. A rush hour spot may be much more expensive than at mid-evening.

The benefits of running radio or TV ads are that you will open yourself up to your community at large. It’s another level of market saturation that can positively impact your referral efforts.

Final Thoughts

Referrals are the bread and butter of most law practices. Use these tips to build up your referral network and bring in more clients. If you’d like ongoing advice on getting clients, and growing your law firm, don’t forget to subscribe to our newsletter.

Here’s a list of networking tips to help you get more referrals.

 

Avvo For Beginners: What It Is And Why It Will Benefit Your Practice

Love it or hate it, Avvo, along with other third party lawyer review sites, is an inescapable part of the Internet landscape. Clients (past, present, and possibly imaginary) can leave reviews about your service that can either mar or bolster your law practice, and there’s nothing you can do about it.

Or is there?

Like the old adage says, if you can’t beat ‘em, join ‘em. In this post, let’s discuss how you can use Avvo to attract more clients, build your brand authority, and win at life.

What is Avvo?

Avvo is a service that provides legal resources. In addition to its function as an online legal directory, Avvo makes it possible for users to review and rate attorneys.

Lawyers can easily interact with the Avvo community at large, either through Avvo’s premium-level Advisor service or through the free Q&A forum.

Avvo is one of the most popular and well respected services of its kind.

Why should I be on Avvo?

If you’re a lawyer, you’re probably on Avvo anyway. It’s suggested that 95% of all US-based attorneys are listed on Avvo– whether they want to be there or not. This is because Avvo populates its site using public information obtained from the State Bar Association.

That said, you don’t really want to leave it with just that basic information, do you? Especially since it’s free to claim your Avvo listing, why not optimize it with the type of information that will win you leads?

Check out our tips for creating a winning profile on Avvo!

If that’s not enough to convince you, here are a few other compelling reasons to claim your Avvo listing now:

+Avvo is great for SEO

If you’d like to get found via search engine (and who wouldn’t?), don’t overlook Avvo. Avvo frequently ranks on page one of search engine results for both individual and generic results, as you can see here:

avvo seo generic

avvo seo

That said, I wouldn’t recommend putting all of your eggs in the Avvo basket. You should also have a solidly built website that serves as your online hub. (We can help with that. Click here for more information.) This website should be search engine optimized and the definitive resource for your legal practice online.

However, actively maintaining a profile listing on Avvo will only help your search engine rankings, and may even drive more traffic to your website.

+Clients use the Internet for researching attorneys

While word of mouth is important, clients also turn to good ‘ole Google to find out more about an attorney before even the initial consultation. Clients don’t just look for your phone number and hours of operation online, they look for reviews, areas of expertise, and a winning smile.

This is why full representation on Avvo is a must. You need to be everywhere that your prospective clients are looking for you.

+Control the conversation

While you can’t exactly change what the reviews say about you, you can make it a two-sided conversation.

A lot of attorneys make the mistake of pretending like a bad review doesn’t exist and never responding. Ignoring an unfavorable review doesn’t make it go away. In fact, it reflects badly on you, making it look like you don’t care.

When you get actively involved on Avvo (and other review sites), you can add your response to a review, whether that review is good or bad.

When you respond, keep in mind the prospective client who will read what you’ve written. Choose words that are professional but warm, with a hint of appreciation and insight. Those are the responses that will win the argument every time compared to a “this client was horrible” type of response.

Here’s a Beginner’s Guide to Using Avvo

In order to reap the benefits of being on Avvo, you must actively participate. In fact, the more you participate, the more you can positively impact your Avvo rating. Here’s a rundown of how to use Avvo effectively:

Claim your listing right now for free, and then optimize it.

After claiming your listing, it’s time to optimize it. Be sure to subscribe to receive a list of our top tips for creating a winning Avvo profile.

avvoImage Courtesy of Avvo

Participate in Avvo’s legal Q&A section.

If you’d like to build authority and raise your profile with site visitors who are looking for answers, get involved with the legal Q&A section on Avvo.

Consider upgrading to Avvo Pro.

Use Avvo Pro to track important analytics, such as how many people are contacting you based on your Avvo listing. You’ll also receive a “Pro” sign next to your name, which indicates that you are invested in the Avvo community (quite literally).

Another benefit of Avvo Pro is the ability to remove your competitors’ ads from appearing on your listing.

Advertise with Avvo.

Speaking of showing up on a competitor’s profile, you can opt in to Avvo Advertising. This service allows you to create an advertisement for your service that pops up on another attorney’s free listing.

One of the benefits of going with Avvo advertising, aside from greater exposure, is the fact that you can also target your ads to a specific demographic.

Get as many reviews and ratings as possible.

Avvo offers two types of reviews: client and colleague. Urge your clients to leave feedback for you on Avvo after successfully rendering a service. Similarly, court peer endorsements by asking for them the same way you would on LinkedIn.

To clarify, your Avvo rating is not the same as a client review or peer endorsement. Avvo ratings are determined by how active you are within the Avvo community, along with professional achievements and other information. For a more detailed look at the differences between ratings and review, check out this post: What is the difference between the Avvo Rating, Client Reviews, and Peer Endorsements?

Join Avvo Legal Services.

Another feature that Avvo offers its customers is a fixed-fee advice session. You provide the service and Avvo works as a marketer. It’s offered only to those local to your geographic area, and it’s not available in all states.

Why should you care?

Participating in Legal Services gives you more opportunities to increase your ratings. And higher ratings means that you look better in the eyes of prospective clients.

For information about Avvo Legal Services, check out this page: Avvo Advisor.

Final Thoughts

If you’re an attorney, Avvo is an essential part of your online branding efforts. Your name’s on there whether you like it or not, so claim it and control how prospective clients are introduced to your brand.

Check out our tips for creating a winning profile on Avvo!