Online purchasing has been on the rise, causing retail to struggle increasingly with each passing year. Companies like Amazon have been dominating the way people purchase anything from video games to that newest mattress you’ve been searching for. Because of this huge change in the market, advertising has been adapting and benefiting from companies like Amazon.
Amazon has 310 million active users and grossed over 178 billion dollars in 2017 alone. So it’s no surprise advertising companies are trying to benefit off the growing market.
In this article, I’ll discuss the five best advertising agencies you should be using on Amazon, and some of the difficulties you could face choosing the most effective option. Agencies have professional marketing teams to ensure you’re getting the best results to spread your brand.
Advertising on Amazon and the Challenges it Presents
Why should I use an advertising agency for Amazon? It can be frustrating deciding how to go about hiring an advertising agency for major companies like Amazon, but when I discuss the benefits, the frustrations will bother you less and less.
One of the major benefits of hiring these agencies is simplicity. Digital marketing can be difficult. With the vast amount of decisions to make for how exactly to profit the most from advertising, an agency takes all the stress away.
Advertising agencies work to achieve your goals with your specific needs in mind. Most of these agencies have a team of social experts to guarantee you’ll be getting the best results. Their marketing teams are driven to promote your brand through different forms of technology. Deciding how you want your brand or product promoted will make it easier for you to choose which agency will work for you.
What are some difficulties? The benefits speak for themselves, but what’s the catch? While finding the right agency will make your life much simpler, it isn’t exactly easy to decide. Each advertising agency has strengths and weaknesses. They are alike in some ways, but very different in others.
Some common challenges you’ll face are:
- What the advertising agencies’ strengths are.
- How much you’re willing to spend.
- Deciding which advertising agency is right for you.
Which Advertising Agency is Best for Amazon?
For instance, some agencies will focus on creative development, Instagram advertising or even mobile app advertising. Their team could be suited to make a shiny website that could help promote your brand or product on Amazon. But they could also be more suited on strategy; ensuring keywords typed across Amazon will lead to the best results for your brand. Deciding what works for you is a great step to picking an agency.
Another problem is finding out cost-effective ways to manage how exactly you want to advertise. Whether it is getting your brand sponsored on Amazon, or paying for each click you receive, deciding what financially works for you will be a big step to finding the right advertising agency.
Deciding which agency you choose to go with will be the hardest one. There are tons to choose from, each with their own strengths, and each with their own unique strategies. Which should you go with? The best agency for you all depends on what you need. Each agency will work to fit your needs, but you have to decide which one you think will meet those needs.
I’ll be going over the five best advertising agencies, ranked in order, which you should consider.
- Digital Operative
- Search Engine People
- ROI Revolution
- Vertical Rail
- Add 3
I’ll explain their strengths so you can decide which one will best help you exceed your goals. Advertising on Amazon can be complicated; these agencies will take the complications away and help you spread your brand.
Digital Operatives is located all across the world from Tokyo to San Diego. Innovation is a common trope with Digital Operatives. They’re innovative pioneers themselves. They started advertising for their own products and creatively succeeded with their unique style.
They focus on experimentation; always finding new ways to uniquely advertise for your brand. On top of this, they still utilize a firm strategy with their team. This combination is why Digital Operatives earns the #1 spot on this list.
They stick with the mantra, “Start Small. Think Big. Adapt.” They’ve stuck by this and brought an exceptional advertising agency that blends its own unique creativity. So, what about the work? What’s so special about Digital Operatives?
A review from their San Diego office says, “Really strong morals – truly care about their clients and delivering the best possible solutions to them which are super cool (and refreshing.)” This review speaks volumes to their goals.
Digital Operatives’ primary goal is yours. They move through a structured and proven strategy that guarantees the best advertising for your brand. First, they’ll want to understand what you want and where you want to go. They treat every business unique.
KPIs. These are key performance indicators. Digital Operatives set these to follow a smart direction for your brand. When success is shown on these indicators, they’ll capitalize on it and keep the success flowing. When there is room for improvement, they improve.
We’ll be discussing other advertising agencies that are excellent, and perfect for advertising on Amazon. But when it comes to dedication, driven by a long-term partnership, Digital Operatives sets the bar pretty high.
Search Engine People
Search Engine People was founded in 2001. Located in Canada, they were one of the first digital marketing agencies. As Google started to grow in popularity more and more, people were finding ways to advertise their products online. Jeff Quipp, the founder, decided to launch Search Engine People.
Search Engine People has over 70 employees and have worked on over 2000 projects. They thrive on their team knowledge. In fact, many of the team members are now Professors across schools in Canada. They believe when you succeed, they succeed.
Many people underestimate how difficult it can be to manage your own digital marketing on Amazon, and Search Engine People knows this. Regent says, “First class organization. Everyone we’ve dealt with there has been personable, efficient, and motivated. Our Google AdWords results have increased significantly, it’s been money well spent!”
When you partner with Search Engine People, you’ll be led by a dedicated account manager who will work to make sure your unique voice echoes throughout their office. They will make sure the team is marketing to meet your goals. When you win, they win.
They focus on trends in the area you want to advertise on Amazon. These trends help mold the digital strategy that they’ll use to make sure your brand is being shared. Their expertise with hundreds of clients helps them gather the best trends and strategy to meet your goals.
While ROI Revolution didn’t make the top of my list, it was a close second. They have over 450 brands and retailers they help advertise all across the globe. They currently are driving over 1 billion dollars in revenue for those clients including, Kenneth Cole, Hue, and Scully and Scully. When you use ROI Revolution, the work speaks for itself.
While ROI Revolution focuses on hundreds of brands and strategies, they have a focus on Amazon advertising. ROI Revolution states on their website, “Roughly twice as many shoppers start their product search on Amazon over Google.” They know this and have specific strategies to ensure your brand is being viewed.
They even have a guide on their website discussing topics such as “dynamic tactics” for showing off through all the competition on Amazon to taking “full advantage of Sponsored Products.”
Nicole says, “At first, we feared that ROI Revolution would not understand our complex product offerings and brands. …The team helped relieve our fears. It was clear in the discussions they did understand.” This review doesn’t come surprising given their expertise.
ROI Revolution stands out by using their unique strategy, execution, and optimization. Through constantly testing and analyzing their strategy, they’re able to adapt and only stick with proven strategies to optimize your Amazon advertising.
It doesn’t matter if you’re experienced in digital marketing already; selling on Amazon can be difficult even for veterans. This is why Vertical Rail markets for two different types of people, new sellers on the Amazon Marketplace and experienced veterans who need a strategic plan to boost their profits.
Vertical Rail uses tactics like these to boost your sales and make your life easier:
- Increase Organic Traffic
- Increase Conversion Rate
- Increase Sales
One review says, “If you’re serious about getting what needs to be done…done, than you’ll do very well at VR. This is a no BS, cutting edge, out-of-the-box thinking environment that rewards creative, forward-thinking minds.”
While you may not be getting the same experience you would from Digital Operatives, you are getting the same passion. They stick with their proven strategies to ensure you’re advertising the best you can on Amazon.
Amazon has around 300 million users, so having an expert’s mange your marketing is vital. Vertical Rail focuses on hands-on- account management and organic search marketing, ensuring you’re getting the best results for your brand.
On top of this, they also focus on web design and social and mobile marketing. This wide range of marketing options creates a low-risk opportunity for you to advertise your products on Amazon.
Add 3 is based in Seattle, and on top of Amazon, they also advertise for companies including Costco Wholesale, Boyd gaming, and its Cosmetics. While they still provide a unique strategy, they simply don’t have enough experience to rank higher on my list.
While this could be negative when you’re making a decision, many could find this as a positive. What they may lack in experience, Add 3 makes up for in a more personal relationship. Without having 450 dedicated clients like ROI Revolution, you’ll most certainly get a more personable experience.
They advertise on Amazon through Sponsored Products, and Headline Search Ads; much like many of the other agencies. While it isn’t special, they remain successful for their clients. When it comes to a budget, this company could be worth looking more into.
Given a smaller client base, transparency is where they shine. They’ll be honest about the results of their strategies with your brand, and revamp when they need too. Your success is theirs. What Add 3 lacks in numbers, they make up for in a driven staff dedicated to your success.
By now, if you’re considering advertising on Amazon, you already know the challenges and pitfalls you could face. Whether it’s the vast numbers of options or a fixed budget, problems can add up.
Advertising agencies speak for themselves by utilizing professional and proven strategies to ensure you succeed. It’s the accountability that drives the need for an agency. Your success is their success. Your failure is their failure.
You can expect results from professional agencies like the 5 we discussed in this article. Whether it be ROI Revolution with proven numbers to show for their success or Add 3 for a more personal client relationship; the options are endless.
Amazon is growing and growing every day, changing the world. While you’re looking to take advantage of that, advertising agencies are too. They benefit from you, and if you’re not satisfied, they change their strategy to make sure you are.
The risks really are minimal when using a successful agency. The results are there, and they don’t lie. While Amazon is growing, so is the vast amount of content. You need professional marketers to ensure people can see your product.
The stress of not spreading your brand enough really isn’t worth it. The options are endless, and the risk is low. Use this list to find an advertising agency that works for you, and can meet all your needs. There is a perfect company for everyone, and they’re waiting for your success.
Amazon continues to grow, and your product can too.
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