Category Archives: Marketing

6 Reasons Why Lawyers Should Use Facebook Ads

Getting your law firm noticed can be one of the most challenging parts of your legal service. While traditional methods of advertisement (i.e. newspaper, radio, etc.) may still have some effect, in today’s smartphone-driven world, lawyers using Facebook Ads can give them an added advantage. We suggest hiring one of the best Facebook advertising agency to get you up to speed.

Before getting started, you may want to review this article about Facebook Ads. It’s an overview of Facebook Ads and can help you get started.

In this article, let’s look at the reasons why lawyers should be using Facebook Ads and how it can benefit the firm.

Access to Prospective Clients

Facebook is more than just a place to communicate with friends and share cute videos of cats. Many businesses are using Facebook because of the possibility of building strong relationships with their customers and clients.

Start with a Facebook page. Then share relevant content that people will want to read. Let your law firm website be the place where you advertise your services and your Facebook presence be where you establish a connection.

Facebook is a huge marketplace where people are sharing personal information about their daily lives. From their upcoming divorce to a recent car accident, Facebook gives you access to many prospective clients.

Target Specific People

Looking at the advertising potential of Facebook, the ability to create demographic specific ads allows you to target more people likely to use your legal services.

Facebook Ads has evolved significantly in recent years. They continue to make modifications and improvements to the way you can set up your ads.

For local businesses, the benefits are big. Being able to target specific regions of a city or groups of people experiencing similar problems can guide you toward a more effective Facebook Ad campaign.

Unlimited Customization

Aside from the targeting abilities Facebook Ads provides, you also have unlimited potential for customizing your ad campaigns.

Consider creating a unique landing page on your website that directs people clicking your ad. Send them to an email list subscriber or request a phone call right away.

The most important thing to do is to have a landing page that is related to the Facebook ad you use. Here are a few things you can put on your landing page to improve your ads performance:

  1. A short (~2 minute) video detailing your legal services
  2. 4 to 7 pieces of important information
  3. Your call to action (i.e. submit your email or give us a call).

Keep your landing page short and to the point. The purpose of Facebook advertising is to direct prospective clients toward contacting your law firm. If you have too much on your landing page, it can be overwhelming and cause visitors to leave right away.

An alternative to the landing page approach may be to send those who click your ad on your Facebook Fan Page. When they’re there, you can offer a valuable piece of content for their contact information.

Affordable

Unlike Google PPC, which has competitive keywords costing more than $100 per click, Facebook Ads can be very cost-effective and you can find some of the best google adwords agencies that can help you execute these campaigns.

If you’re doing the advertising yourself, it may take some time to find the right combinations before you discover an effective ad result.

In contrast, there are many digital marketing services that can offer their expertise in creating a campaign that fits your budget.

Whether you want to spend a few hundred dollars per month or significantly more, you can set up a campaign and measure the results. Knowing where your budget is going and evaluating the return on investment is just another get advantage that Facebook Ads has for lawyers.

Share Your Expertise

Let’s face it, people are using Facebook to be entertained and stay connected with their loved ones. They don’t enjoy being bombarded by advertisements selling products and services.

If you’re going to be using Facebook Ads to attract clients to your law firm, you’ll have to provide valuable information.

If you’re a personal injury lawyer, consider sharing an article like:

  • Car accidents occur daily and studies have shown that most accidents occur because of these major reasons.We discuss 7 reasons how personal injury lawyers help and how you can reduce the stresses that come with getting in an accident.

If your focus is a divorce lawyer, you may want to try:

  • Studies show that children live unsatisfying lives and perform poorly in school when their parents are conflicting at home.We discuss 5 reasons why children can benefit from divorce and live happier, more successful lives.

Providing posts like these for Facebook users allows you to interact directly with prospective clients. Instead of selling your services you can create a relationship that makes you an expert on the legal practice you specialize in.

Build Community Awareness

Even though you are sharing content and providing valuable information, people may not inquire about your legal services right away.

From a consumer’s perspective, it takes multiple encounters with a brand before they make the decision to purchase. With the impacts of marketing and the skepticism of today’s consumers, that number continues to increase.

As you build awareness within the community, you’ll be able to stand apart from other law firms that don’t offer additional information to those on Facebook.

Facebook Ads is just one way to get people to recognize your legal services. You should also consider an Instagram advertising agency as they work hand in hand with Facebook. When people start reading your articles, they may have questions related to their situation. Having other tools on your website, such as a Customer Response Management app, can help answer their questions and set up a consultation at your office.

Check out this article on CRMs for lawyers to use in combination with your Facebook Ad campaigns.

Why Should Lawyers Use Live Chat On Their Law Firm’s Website

If your firm has a law website, having a way to instantly communicate with visitors can increase your firm’s intake of new clients.

Live chat software is a smart solution when it comes to your online marketing and advertising efforts. When a visitor engages with your live chat, you can quickly and immediately address their questions or schedule a consultation.

Before going on about the benefits live chat provides a law firm’s website, there are ethical issues to consider. While you may be eager to use clever marketing techniques to convert visitors into your next client, the American Bar Association has outlined some ethical rules for lawyer’s websites.

With an understanding of what you can and cannot do, the following five points will review the top benefits of using live chat.

Easy to Get Started

Worried that installing live chat on your law firm’s website will require technical knowledge?

Many live chat services can get their software running on your website in just a few clicks. Whether you have computer knowledge or not, once live chat is installed on your website, the next thing to do is to get ready for visitors to your website.

When a visitor arrives at your website, they will receive a notification that you (or qualified staff) is standing by to offer assistance. If the visitor engages with the live chat messenger, you will be immediately notified and a live chat session can begin.

All live chat services offer varying packages and features. Some can provide pre-scripted bots which allow you to direct visitors using prompted questions, toward providing their contact information.

Establish Trust and a Good First Impression

In a lawyer’s line of work, you know that most people do not enjoy the legal process. When it comes to finding a lawyer for their situation, people want to alleviate their problems and quickly as possible.

Live chat allows you to set a good impression the moment a prospective client lands on your website. You can quickly engage in a conversation and build trust by addressing their needs. You can respond to visitors specific needs and prepare them for intake.

When your prospective clients end the live chat session, they will feel listened to and relieved. This is a much better alternative to filling out contact forms and waiting anxiously for your phone call.

Differentiate Your Legal Services

Law firms are constantly searching for new ways to differentiate themselves from their competition. With live chat, law firms can provide a 24/7 reception and continue to collect leads for prospective clients after hours.

In certain situations that require legal services, prospective clients are often enduring emotional situations and want immediate assistance. Those recovering from a personal injury, going through a divorce, or on the brink of bankruptcy are looking for a solution as soon as possible.

Imagine being frustrated, sad, or extraordinarily angry, if you can’t find what you’re looking for on a website within a few seconds, you’ll likely go to another lawyer’s website with the solution.

Having live chat on your website is a sure way to address the immediacy and urgency of your prospective client’s situation.

Reduce Intake Time

In case you find yourself preoccupied with client’s cases and your staff is busy with administrative tasks, you can still use live chat to continue intaking.

Some live chat companies offer a unique service allowing you to have 24/7 live chat on a per-lead-basis. This means that whenever a visitor comes to your website, uses the live chat, and provide their contact information (i.e. e-mail, phone number, etc.), you pay the live chat company.

This is both time efficient and cost-effective as you won’t have to hire another receptionist or staff to handle inquiries at odd hours. Often, people are too preoccupied during typical work hours to contact your office. Live chat allows you to collect leads even after you have closed the office.

Another beneficial feature is that should the live chat provide a lead or begin intaking a client, you can receive an immediate notification. This allows you to respond either by email or phone call to that prospective client following their inquiry to your law firm.

Increased ROI and Conversion Rates

This is likely to be the most valued part of any live chat software. When you have a successful website with traffic coming in, converting them into clients is the next thing to do.

All that money you invested in web design, hosting and creative advertisements would be for nothing if visitors weren’t becoming your client. Live chat has a proven ability to increase conversion rates on websites.

Obtaining answers to problems is a high priority for people browsing online. Instead of wasting time search through help forums, FAQs, or irrelevant articles, live chat solves problems quickly.

In addition, live chat providers offer fair pricing and may even go so far as to guarantee an increase in conversions or your money back. Having this kind of promise allows your website to focus on what matters most: finding new clients.

Final Thoughts

If you’re using Facebook Ads or Google Adwords to promote your law firm the live chat icon on your website can improve your ROI. However, the American Bar Association (ABA) has stated a few rules about using live chats on a law firm’s website. To review these ethical rules, please see ABA Rules for Websites and Advertising.

Solo Lawyer’s Guide To Websites

Being a solo practitioner comes with added obstacles and challenges that established law firms may not experience. From office administration to employee management to client intake, there are many tasks that must be performed in order for a legal service to succeed.

This article will focus on the importance of lawyer websites and why having one would benefit a solo lawyer.

Here’s a quick overview of everything this solo lawyer’s guide will cover:

  • Getting a website
  • Finding web design ideas
  • Starting a blog
  • Promoting the website
  • Improving the website’s performance

Reasons Solo Lawyers Need A Website

Solo lawyers have the ability to choose their own hours, select who they work with, and decide which cases they want to work on. While this may sound appealing at first, the additional work required to run a law firm by yourself can take a considerable amount of extra time.

To reduce some of the inevitable work, solo lawyers can use a website to delegate many of their regular office tasks.

Here are a few benefits solo lawyers can get with their website:

  1. Advertise Legal Services.
  2. Find New Clients
  3. Establish a Brand / Reputation.
  4. Improve Intaking.
  5. Share Professional Legal Knowledge

There are some DIY website builders or if you don’t have the time to build a website yourself, you can hire a professional developer.

Website Design for Solo Lawyers

Although a website should provide useful information, the design and functionality can affect whether a visitor will use your legal services or search somewhere else.

Most visitors coming to any website will be searching for the information they need right away. If your solo lawyer website takes too long to load, has an unattractive design, or is confusing to navigate, expect visitors to leave before ever inquiring about your practice.

Designing a website with your prospective clients in mind will have greater benefits in the long term. Here are a few tips to guide you toward a good website for your solo service:

  • Choose A Good Design. The aesthetics of your solo lawyer website is important. Consider the look and feel of your website. Ask yourself, does it showcase your professionalism? Expertise?
  • Don’t Confuse Visitors. When visitors come to your website, keep the message clear and make your pages easy to navigate. Nothing is more frustrating to someone online than landing on a website and not knowing what to do or where to go.
  • Offer Quality Content. While it may be useful to have a website featuring your office hours and contact information, you can improve your website’s performance by adding a blog and providing helpful information.
  • Have A CTA. You need a Call To Action on your website. This could be an onscreen pop-up requesting an email or your contact number in large font that offers the visitor a free consultation if the contact you today.

When you discuss your website with a web designer, remember to focus on the website’s function while paying attention to the overall aesthetic and design. To get more ideas for you website design, check out 2017’s best lawyer websites or 2018’s best law firm websites.

Blogging About Law

Solo lawyers with a blog on their website can improve their reach for prospective clients. Blogs are a great way to share informal information, showcase your expertise in your area of law, and build an online reputation.

Blogs allow solo lawyers with competitive strategy for marketing their legal services. For example, the information and expertise about the law may be unique to you. Sharing some tips, such as what to do after getting in a car accident, can help you stand out against other law firms in your area.

To create a successful lawyer blog, you’ll want to consider the keywords people are using in search engines. For example, if you’re a solo lawyer practicing divorce law in California, you’ll want to write an article with similar words inside. Keep reading to learn how keywords in your website can improve its performance. 

Promoting Your Legal Services

In order for a solo lawyer website to serve its purpose, finding new clients, it is going to need visitors. Paid promotions can be an effective method toward promoting your legal services and finding your next client.

To get started, two of the most common places to promote a website include Google PPC and Facebook Ads.

Google uses competitive keywords to provide ads on the first page of their results to people making searches related your selected words. Facebook offers this same feature, however, it has an even more powerful tool for targeting the perfect audience.

Depending on your budget and goals, Google PPC and Facebook Ads can have different results. For more information about which one you should use to promote your website, go to Google PPC for Lawyers or Facebook Ads for Lawyers.

Improving Your Website’s Performance 

For alternatives to paid promotions, you can make a few modifications to your website to improve the performance. Search Engine Optimization (SEO) is a method of making your website better recognized by search engines which presents your website to more people.

As mentioned before, having a blog is one way to improve your SEO. Blogs allow you to add various keyword rich pages to your website which can improve the likelihood of your website being discovered.

Other methods of improving your solo lawyer website’s SEO includes:

  • Obtain backlinks from other websites
  • Perform competitive keyword research
  • Add titles, sub-headers, and meta-information
  • Submit website to directories

Improving the SEO of a website can be both technical and confusing. To get a better understanding of SEO and the things you can do to improve your website go to SEO for Lawyers.

When Is the Best Time to Post on Facebook

You’ve created a brilliant content strategy that has great posts to share on social media. It’s full of compelling tidbits, news, information and high-value posts that will attract new customers and bring existing customers back.

Now the question is: When should you post the content on Facebook?

Why Does Facebook Post Timing Matter?

Analysts are constantly trying to discern the algorithms Facebook uses for content sharing on one’s stream. If you’re not using paid advertising on Facebook, then it can become a bit of a guessing game to determine when to put your content out in the open.

Facebook does appear to favor posts by friends and family, making it more challenging for organic business posts to be seen. One study of 43 million posts by the top 20,000 brands found that there had been a 50 percent drop in engagement (measured in likes, shares, comments and reactions) from the start of 2017 to the middle of 2018.

With more than 80 million business pages on the platform, that’s a lot of noise to fight against to get your content seen.

What can you do to determine the best time to post on Facebook? Part of the challenge is the various recommendations afloat on the web. Consider the various time recommendations below:

  • 11 a.m. and 1 p.m. to 2 p.m. on Wednesday (Sprout Social)
  • 9 a.m., 11 a.m. to 12 noon with Thursday and Sunday the best days (HubSpot)
  • 8 p.m. on Thursday (TrackMaven)

Here’s a closer look at the logic behind the selected dates for several of the studies noted above.

Sprout Social. While the Wednesday times were among the most optimal, there are other factors. Broadly, the most regular engagement occurs Tuesdays to Thursdays from 8 a.m. to 3 p.m., with much lower engagement on the weekends, before 7 a.m. and after 5 p.m.

HubSpot. The early morning and midday times are when people first arrive in the office or are about to break for lunch.

What Are the Suggested Best Times by Sector?

Many of these studies break down the optimal times by industry or demographic. Here’s a look at some sector breakdowns.

Best Times to Post on Facebook for B2C

According to CoSchedule, the best times to post are when workers typically have breaks or are at the end of their day – 9 a.m. to 10 a.m., 11 a.m. to 12 noon and 4 p.m. to 5 p.m. Sprout Social recommends posting on Wednesdays at 1 p.m. and Friday at 11 a.m.

Best Times to Post on Facebook for B2B

CoSchedule recommends posting at 9 a.m. or 3 p.m. to 4 p.m.

Here are some of the best times for specific industries, according to Sprout Social:

  • Education: Wednesday at 9 a.m. or Saturday at 5 p.m.
  • Finance: Wednesday at 12 noon
  • Healthcare: Wednesday from 10 a.m. to 12 noon
  • Media: Tuesday through Thursday at 9 a.m. or Friday from 8 a.m. to 9 a.m.
  • Nonprofits: Wednesday and Friday from 8 a.m. to 9 a.m.
  • Recreation: Tuesday at 2 p.m., Wednesday at 1 p.m. and Friday at 11 a.m.
  • Technology: Wednesday from 9 a.m. to 12 noon

What Is Facebook Audience Insights?

Facebook offers users a powerful tool to use in determining the right time to post. Audience Insights is a free tool to provide you actionable intelligence about your audience, prospects or all of Facebook. It is typically used to target ad buys on the platform, but can also be used to understand better when to launch content.

You can select from three options for audience – everyone on Facebook, people connected to your page or a custom audience. You can also set various demographic criteria, including age, gender, location, language, relationships, education, market segments and interests.

One of the best features of Facebook Audience Insights is its Relevance and Affinity measures. Relevance shows you the Facebook pages relevant to your chosen audience based on page size, affinity and people in your audience who already like a page. The Affinity measure indicates how likely an audience is to like a page compared to the entirety of Facebook users.

There’s also Facebook Insights, which can give you information about your posts. You access the feature at the top of your Business page. You can look when your page’s fans are online and which of your posts are the most successful.

What Social Media Platforms Can My Business Use to Manage Facebook Posts?

There are plenty of options for businesses looking to automate your Facebook posting calendar. Each of these platforms allows you to schedule times, provides analysis and metrics, and simplifies your content management strategy. Here is a look at a few of the most popular:

  • Buffer. Buffer automates your social posting by adding content to a queue. The tool posts at times you predetermine. The paid version of the service includes analytics.
  • Hootsuite. One of the oldest social media management platforms, Hootsuite includes scheduling options and content curation, allowing you to tag and search for content to use across media and streams while managing usage across teams. The tool also tracks social conversations about your content.
  • Loomly. Started in 2015, this site offers automated publishing, collaboration tools and multi-account management. It simplifies workflows and provides more structure via a strong social media calendaring solution.
  • PromoRepublic. This tool will recommend a posting schedule and suggest content for each social media platform using an artificial intelligence tool that analyzes your audience’s engagement patterns.

How Can I Determine the Best Times to Post on Facebook?

There is clearly no one definitive answer on when to post to Facebook. The optimal time depends on the audience you’re seeking to attract and engage, the content you’re using and the industry you’re in.

Here are a couple of recommendations.

1. Use the Data to Inform Your Decisions

Facebook data and information you glean from a posting platform are plentiful. It’s best to understand your own audience demographics and how your content performs to inform future posting times.

2. Timing Is Everything. Relevance Matters

Sports teams don’t wait to post boxscores. News outlets share breaking news as fast as possible.

You will likely be guided by when you think it’s most relevant. Some content only matters when it’s posted in a timely manner. New product announcements, sales, timing with ad campaigns in other media all should inform when you post. Don’t be afraid to experiment and track the results … giving you more data.

Facebook is a powerful medium, enabling your business to attract customers, fans and followers. Using insights, data and tools can give your business the intel to help create and schedule content to have the greatest impact.

9 Skills Of A Successful Lawyer

There are some who have it and some who don’t. Having the right set of skills of a lawyer can lead a career of abundance and great success. If you’re looking to brush up your skills, here’s a list of 9 skills to become a better lawyer.

1. Strong Communication Skills

Lawyers must have strong oral communication skills and written communication skills to accurately relay critical legal information. As well, a significant portion of a lawyer’s job is to create strong and convincing arguments which are presented in the courtroom. Judges and juries all have their own opinions, beliefs, and backgrounds so a lawyer’s ability must be able to reach out to all of them and convince accordingly.

In addition, good listening skills are found in a successful lawyer. Every client has their own version of their situation. Lawyers must listen carefully to the details and analyze what their clients need and how to take action.

2. People Skills

Lawyers are in constant contact with people with is why people skills are required. The entire system of law has engagement with people. Judges, clerks, senior partners, barristers, and other legal workers are just some of the people lawyers will encounter on a daily basis. Being able to be relatable, polite, respectful and interesting some skills to consider.

If this is a skill lacking in a lawyer, it can lead to some very nasty situations with clients seeking retribution for their perceived mistreatment. Regardless of how good a lawyer may be at formulating arguments and winning cases, maintaining good relationship develops a deeper sense of professionalism

3. Time Management Skills

Lawyer’s have a heavy workload and can experience demanding deadlines at short notice. Having the right time management and organizational skills allows for a lawyer’s work to be performed more effortlessly and efficiently.

Time management is the core of a lawyer’s work ethics. Lawyers who prioritize their work and stay ahead of their tasks can lead to more time to enjoy extracurriculars or taking on more cases.

4. Research Skills

Lawyers will spend a lot of time digging around in archives and reading up on old cases. Research skills include the ability to read large amounts of information in short time, understanding facts, figures, and charts, and analyzing matter in a way that can be used later are vital features of a lawyer.

Research skills should be honed early in a lawyer’s career. To do so, make a habit of summarizing a few important points from large documents and articles. This is extremely advantageous when caseloads increase which require more background details, legal document drafting, and prepare advice for clients.

5. Detail Oriented

All lawyers have to have an eye for details. Accuracy and precision is needed to become a successful lawyer. If a lawyer makes a mistake on a single word it can change the entire meaning of a contract or a clause. Lawyers must ensure all their communications, such as email, letters, lawyer websites and legal documents, are always perfect for giving them to a client.

Small mistakes can lead to a bad impression on a client and a bad experience for a lawyer. The worst case scenario would be a lawyer getting sued for malpractice for mistakes that could have been avoided.   

6. Creativity

The fundamental part of a lawyer’s job is to win cases for their clients or protect their client’s interests. Being creative is a skill needed by successful lawyers because it allows for flexibility and a wide range of possible solutions when working on a case.

Lawyers have to be both logical and analytical. However, they should not ignore their creativity. Having that creative edge allows for a lawyer to outmaneuver any situation, in and out of the courtroom.

7. Judgement

Although creativity is important, a lawyer also requires strong judgment at the core of their practice. Lawyers need the ability to logically and reasonably draw conclusions based on the limited amount of information they receive.

Throughout a court hearing, lawyers must be aware of the arguments their opponents are making which finding weaknesses and flaws in logic through the hearings.

8. Stress Management

Lawyers spend a great amount of time listening to client’s and trying to solve their problems. There are some clients who have often experienced an extreme incident which creates a difficult and stressful situation for themselves and the lawyer. Mentioned early was the importance of having both people and communication skills. It is during these high-stress situations that these skills are needed to help handle a client’s stress.

In fact, these same skills are critical for lawyer’s themselves. Lawyers will occasionally take on the stresses of their clients. Having the ability to manage stress, both in clients and within themselves, is a valuable skill to maintain a long-lasting career as a lawyer.

9. Business Skills

Every lawyer, whether working at a firm or solo practitioner, must be aware of the business side of their practice. Law is a billable service that receives the majority of their income by the hours they can bill. If lawyers lack the necessary business skills to bill their clients accordingly, it could lead to significant losses for the firm or personal practice.

Being able to explain your hourly rates, additional charges, and contracting with clients is critical for a lawyer to continue to practice law. However, billing is just one aspect that has to be learned. Marketing, networking, and accounting for lawyers are equally important.

MuteSix Reviews

MuteSix bills itself as an ad agency that focuses on providing value-driven, full funnel services for its clients. An award-winning company, MuteSix uses data-driven analysis and creative, targeted media buying that supports client goals.

As pioneers in the brand response marketing space, this agency was chosen as the Best Creative Agency by DesignRush.com in 2018. MuteSix was also the National Winner of the American Advertising Awards that same year.

Compared to other agencies, MuteSix is recognized in more Facebook Success Stories. It was also listed on Inc. magazine’s 5000 list of fastest-growing private companies in 2019, nabbing the number 15 slot. Also in 2019, MuteSix was listed in the first annual global ranking by Adweek. Securing the number 10 spot in the Adweek 100: Fastest Growing Agencies, MuteSix experienced a 770 percent jump in growth.

About MuteSix

Founded in 2014 by two entrepreneurs who knew they wanted to approach the ad industry in a different way than anyone else in the industry. Steve Weiss, CEO and founder, along with Daniel Rutberg, COO and founder, head a diverse, creative, passionate and highly-tenured team of 150+ talented individuals at the MuteSix headquarters in sunny Los Angeles, California.

MuteSix has been named in Inc. magazine’s best places to work and gives back to the community. For example, in 2020 MuteSix choose to support Wags & Walks, a non-profit rescue group dedicated to finding Los Angeles-shelter dogs their forever homes.

A Premier Google Partner, Shopify Plus partner and certified in Facebook Ads Blueprint, MuteSix has also been featured in Forbes, Facebook Business, Huffpost and more.

Clients MuteSix Has Worked With

MuteSix has worked with some of the biggest names on the planet including GNC, Condé Nast, Adidas, Ring and Quicken Loans. This agency doesn’t just work with established, household names, though.

It also helps up-and-coming brands get the results they need to scale. goPuff, an on-demand personal convenience store, and MeUndies, a popular underwear brand, are just two MuteSix clients that benefitted greatly from the agency’s ultra-personalized services.

Types of Clients MuteSix Serves

MuteSix delivers its innovative creative marketing, digital strategies and video production services to a wide swath of both B2B and B2C industries. These include diverse sectors such as sports, financial services, e-commerce, luxury, retail, non-profit, technology, publishing and more.

Specialties

Understanding that its clients need a multi-prong approach to marketing that harnesses the power of the digital landscape and utilizes cutting-edge data, MuteSix offers a wide range of evolving specialties. These include Creative Studio, conversion rate optimization, influencer marketing management as well as those listed below:

Amazon Management

With about half of all product searches beginning with Amazon, brands need to stay ahead of their competition and maximize their Amazon visibility to meet their sales growth goals. Working with MuteSix ensures that the agency’s many years of proven growth and experience with Amazon’s reps is funneled to their clients.

Facebook and Instagram Advertising

Arguably the two most influential social media companies in the world, harnessing the power of Facebook and Instagram advertising is crucial to the success and growth of today’s companies — large and small. Utilizing big data, psychological drivers and other proven strategies, Mutesix develops a persona-driven and client-centric strategy that fosters deep connections and understanding that clients need with their customers.

Google and Youtube Advertising

Mutesix understands the drivers behind retail due to its deep and robust insight and experience. Driving return on investment (ROI) with a series of precise advertising campaigns that use a scientific approach perfected as a Google Premier Partner, Mutesix identifies, attracts and converts customers for its clients.

StudioSix

StudiosSix is the in-house video production team at Mutesix. Because this sector is located right within the Mutesix team, the agency’s clients have instant access to professional-grade video services that are held to the exacting standards that MuteSix is proud of.

The quality, detail and precision that is evident in the videos MuteSix produces is unparalleled. It’s this quality that prompts so many of their clients to mention the MuteSix video production skills in their reviews.

Email and Messenger Marketing

MuteSix realizes that context is what matters in today’s busy and fast-paced world that includes cluttered inboxes. That being said, email is understood to be a brand’s single largest driver of revenue. Understanding how to create campaigns that hook a customer and prompt them to click-through are the key to harnessing the power of email.

MuteSix uses an approach that is driven by context with ROI as the ultimate goal. Psychological drivers partner with a deep understanding of each brand’s customers — factors that MuteSix leverages to get its clients’ customers to open emails, click through and make that crucial purchase to complete the sales loop.

Messengers campaigns that are high-performing use the same strategy to bring their clients the success they need to scale, grow and expand to meet their goals.

MuteSix Reviews

MuteSix has five stars on its Facebook page, as well as on Yelp and Google Reviews. Many reviewers lauded the agency’s team for its talent, knowledge and skills in areas such as video production and Facebook ads.

In addition, MuteSix was noted as being easy to work with. Each client receives access to a dedicated campaign manager who heads a full team that handles optimization, creatives and targeting. With access to the campaign team 24/7 and the ability to be as involved or as hands-off as the client desires, MuteSix possesses the flexibility to work with a range of clients.

Dan King, director of marketing for MeUndies, noted in a typical review that the brand uses both Instagram and Facebook to build connections with current customers as well as acquire new ones. With plans to continue using social media to spearhead their aggressive goals for customer acquisition, founder of MeUndies, Jonathan Shokrian, noted that MuteSix has been instrumental in helping the brand scale their channel, hone its strategy and assist with attribution.

Daniel Snow, co-founder of The Snow Agency and GOATcase, a brand of premium phone accessories, gave MuteSix a five-star review on the agency’s Facebook page. He noted that the agency is transparent, communicative and efficient. Additionally, he highly recommended the Mutesix team to brands who want to outsource their marketing strategy.

30 Marketing Tips For Lawyers

Marketing your law firm can take up a lot of time and money, but it doesn’t have to. You don’t have to be a sales expert, naturally outgoing, or excessively charming either. Instead, growing your law firm starts with a strong marketing plan that uses successful strategies targeted at the right audience and performed consistently. While you may not see results overnight, given time, new clients will be calling up your office.

To help you develop the right marketing plan for your business, here’s a list of marketing tips and ideas specifically for you.

    1. Meet with referral contacts regularly. No matter how busy you are, take the time to meet or contact your referrals personally to remind them that your services are ready and available.
    2. Know your target market. Obviously, if you’re a divorce lawyer you won’t be searching for a client with workplace injuries. However, you’ll want to know everything possible about your target audience and tailor your marketing plan to them.
    3. Attend annual/monthly dinners with colleagues and law school classmates. Even as you pursue your career in law, it’s important to reach out to old classmates and build upon your referral network.
    4. Study more briefs and related cases. The more you know about the cases you intend to provide legal services for, the more knowledge and expertise you will have. This is critical for building trust with potential clients and answering questions backed by the research you performed.
    5. Put your law firm on social media. Social media is a smart way to reach out to communities and specific groups of people to inform them of your legal expertise.
    6. Get a website for your law firm. If you haven’t done so already, having an attorney website for your law firm can increase client intake by finding new clients searching for lawyers online.
    7. Make networking a priority. This should be a habit. Go out and meet people every day even when you don’t feel like it.
    8. Start a law blog. Writing articles and guest posts on other blogs is a great way to share your expertise in your area of law.
    9. Create a content marketing strategy. Once your blog is filled with quality content, you’ll need a smart marketing strategy to reach out to people interested in reading it.
    10. Offer free consultations. Everybody loves free stuff. If you can give a few free minutes of your time, you can use this as an introduction to yourself and a chance to sell your legal services.
    11. Have a unique and compelling CTA. Your call to action, either on your website or throughout social media, should be clear when telling readers what to do (i.e. call today for a free consultation about your personal injury).
    12. Attend public events with an attitude to give, instead of receiving. Often, the most successful lawyers are those with a giving mindset rather than taking from every opportunity they see.
    13. Know your USP. What is your Unique Selling Point? Remember, people are hiring lawyers to work for them, not the law firm itself. What makes you so special?
    14. Create a brand and spread it. Consider developing a stationary set with your business logo and some short descriptions that capture what you can do.
    15. Use Facebook Ads. You can set up cost-effective and highly targeted Facebook Ads to find new clients.
    16. Start a drip marketing campaign. When you start collecting contact information for potential clients, you can create a series of timely messages to nurture them into new clients.
    17. Give away free resources. While you may want to bill for every minute of your time, consider taking a moment to put together some free resources (i.e. pamphlet, ebook, etc.).
    18. Be helpful to those in your community. When you meet new people in your community, find a way to give a helping hand. Sometimes it pays to be helpful.
    19. Market your law firm if it feels right to you. Don’t think that you have to commit to every marketing method available. For example, if you don’t like social media, don’t use it.
    20. Make sure it’s easy to reach you. Similar to having a strong CTA, you should have a distinct and easy way for people to get in contact with you.
    21. Use accounting software programs for lawyers. There are a few accounting software programs that can automate your entire firm and all you more time to focus on finding more clients.
    22. Start a Google PPC campaign. There are a lot of competitive keywords that can be expensive. However, if you use the right words you can increase traffic to your website and leads for your legal services.
    23. Ensure that your content is shareable. If you do have a blog, be sure social media share buttons are visible and don’t be afraid to ask readers to share it when they reach the end.
    24. Understand the basics of SEO. Learn how to make the necessary changes to your website to increase your ranking in search engines.
    25. Focus on getting referrals. Getting referred clients makes the intake process so much easier. Plus, referred clients tend to be more loyal and more likely to provide you with referrals in the future.
    26. Send referrals to other lawyers. You can send referrals to others in your network (i.e. when your too busy with other cases or a prospective client asks for work in a different area of law). If karma exists, you can expect these favors to be returned to you.
    27. Don’t be shy, ask directly if your clients know anyone who needs you. Perhaps others people your client knows needs your services but they’ve been too focused on their case to see it.
    28. Release content on social media at specific days and times. Sometimes the mornings get more engagement than the evenings and vice versa.
    29. Volunteer at various legal groups and activities in your community. It doesn’t have to be specific to law, you can join an organization to give back to your community while getting your name and legal services out there.
    30. Go to bar association events. Whenever there are events from your local bar association go and network to again, build your referral network.

Social Media Sites

Social media has become integral for brands to connect with their customers. It fosters a wider reach than content, email, and traditional advertising given that there are 2.95 billion social media users in the world as of 2019, with North America and East Asia having the highest numbers of users.

What makes social media so unique is that much of it is extremely ephemeral, yet a consistent social media presence will outlast any ad campaign, no matter how successful. If you’ve been thinking about boosting your brand’s online presence by increasing your social media activity, here’s what you need to consider.

Social media has both paid and earned media elements, and buying traffic differs from buying followers.

Social ad spend is currently around $102.2B and on a 7% upward trajectory. After all, with such an enormous reach, spending directly on social media platforms can seem like a more effective use of your marketing budget than traditional advertising or content that is only seen on your own channels. However, social media has both earned and paid media elements to it.

Earned media happens much faster when your company is talked about in a newspaper or magazine. With social media, it can take time to build up a following organically and get the desired traction and results from your social posts. Every brand will face different challenges and advantages when it comes to getting into the groove for regular posts and user engagement, but a universal truth is that you simply cannot buy followers. There are several scammers that promise to increase your follower count, but it’s artificial because they’re all bots with a few “real” accounts thrown in that don’t actually engage with your posts.

However, you can buy traffic which can help boost your following organically. That is essentially what you accomplish by buying ads on any social platform: your ad sets should be tailored to the intended audience most likely to be found on the platform, their interests, and the nature of the platform. It entails a different strategy than engaging with followers you gained organically.

Social media isn’t just Twitter and Facebook.

While Twitter, Facebook, Pinterest, and Instagram are the biggest social media platforms out there and considered the most valuable platforms in which to cultivate a following, they’re also not the only ones. There’s hundreds of social media platforms out there, and some of them just aren’t as ubiquitous as Twitter and Facebook. Snapchat, TikTok, and YouTube are the places to be if video content is your strength, Instagram and Pinterest for image-heavy content, while Twitter and Facebook are ideal for informative and entertaining social content that’s primarily text.

The platforms themselves are also not monolithic. It can be in characteristics: what Facebook has in the number of users, Twitter has in engagement. The vein of content that succeeds on Instagram might not always translate to Twitter and vice versa. While some platforms are also well-suited to brands like LinkedIn, Facebook, Twitter, and YouTube, other platforms won’t always adapt well to brand content, such as Tumblr.

Think about which social media sites you should prioritize, and why.

While Instagram may put imagery first and Facebook and Twitter have more emphasis on written content, some social platforms are structured for specific interests or purposes. For instance, NextDoor is geographically based on neighborhoods and developments, which is important for businesses that depend on local foot traffic. LinkedIn is designed for businesses and freelancers to find clients, and job-seekers to further their careers, so it’s important to include it in your social strategy if one of your goals is to improve your reputation as an employer. Discord has numerous applications but is best known for their applications in the video gaming spheres and political activism.

Before deciding on which platforms you should focus on, you should think about both the user base you have and the one that you want. Where would they be most likely to go? Why? What kind of engagement are they seeking, and what type of functionality would they looking for in particular? Twitter and Instagram tend to be very up-to-the-minute while Pinterest and YouTube provide tools for users to save content they plan to reference again later through boards and playlists. Discord servers provide chat functions while Facebook has public and private groups that are separate from feeds.

It can be hard to determine the “sweet spot” for how many platforms you should focus on, because every brand’s needs are different. You don’t want to spread too thin but also don’t want to focus all of your social capital in one place.

Real-time engagement is crucial for success with social media.

There are many services, such as Buffer and Hootsuite, that enable you to “set it and forget it” by scheduling posts in advance. While this is helpful for marketing campaigns and maintaining a steady online presence, it ultimately doesn’t cultivate a stable following.

Time and resources need to be put into growing and maintaining followings across social media platforms. The word “social” is in the phrase, right? Talk to people! Have your social media manager engage with people who reply to posts and make comments or ask questions, or do the same with accounts that the brand follows. That real-time engagement is what separates social media from other types of online marketing and contact: when it comes to interactions with your different channels, customers and prospects are more apt to have a specific purpose like troubleshooting a product. Social media is a way to shape your brand voice while responding to users, and provide different ways for them to interact.

For better or worse, social media is a public forum.

Social media has been a great equalizer in ways that traditional media has not: marginalized people can form huge audiences, and brands can utilize social engagement no matter the size of their ad budget. But it’s also a public platform. Some users will use it like a customer service channel while others will just like and repost your content. How your team responds to an angry customer on social media can serve as an exemplar of how you solve problems, or make the problem worse, now that it’s public. Social media is a reflection of your brand, and this goes for both the content that is posted and shared as well as how you engage with people.

Brands also need to exercise caution when jumping on memes, trends, and hashtags, because this can have disastrous outcomes.

Social media can be fun and lucrative, but brands still must account for the various nuances of social media engagement when forming and and executing a social media marketing strategy.

Facebook Retargeting Ads For Lawyers

If there’s one way to win more clients its by reintroducing your ads after they leave your website. Taking this approach to your Facebook Ads can not only save your advertising budget but also allow you to focus your campaign on the people who are really interested in your legal services. You can also hire a facebook ads agency to manage all these campaigns for you.

Lawyers using Facebook Retargeting Ads can take advantage of an affordable and efficient advertising method.

Your Future Clients Are On Facebook

Facebook has more than 1.4 billion active users (avg. for December 2017) which is where many of your future clients can be found.

Facebook Users by Age in 2018

Source

The graph above reveals some really important data on how many people are using Facebook:

  • 3 million users aged 25 to 34
  • 4 million users aged 35 to 44
  • 4 million users aged 45 to 54

This will likely be the age bracket your law firm would be targeting your ads toward, however, some areas of law may focus on younger or older age ranges. The key focus is that somewhere in these numbers are a few new clients that require your firm.

What is a Facebook Retargeting Ad?

Have you ever been on Facebook then later went to another website only to see an advertisement for some CRM company appear at the top of the new website you’re browsing?

This is what is known as retargeting and it is an extremely effective way of bringing potential clients back to your website to contact your firm.

In the digital marketing world, Facebook’s retargeting ads tend to yield some of the highest returns from an advertisers ad budget. For your law firm, this provides you with an opportunity to maximize your budget by getting second, third, or more chances to convince someone that you are the lawyer for the job.

Facebook Retargeting On a Deeper Level

There are a few reasons why a retargeting campaign is very effective for advertising your law firm. An interpretation of Retargeting.com suggests that retargeting works because you can deliver ads again to your target clients which have already expressed interest in your law firm.

You’ll need an attorney website to get the most out of Facebook’s retargeting ads because a snippet of code must be placed on your website. This code places a cookie (a small tracker) onto any visitor’s computer which sends information back to Facebook about the pages they visited.

You would use Facebook’s custom audiences to retarget visitors to specific places on your website. For example, if a visitor went to your contact form, you can retarget them so they return and send you a message.

Another example could be a special offer for a free consultation for people considering divorce. This compelling offer is found on your homepage and in order for a visitor to receive this they must provide you with an email. Your initial Facebook campaign starts off by attracting Facebook users to your homepage. Some users stop by but you don’t receive as many emails as you like. With your retargeting ads, using an image that emphasizes that pain of divorce with more information about the benefits of hiring a divorce lawyer.

Retargeting is a cost-effective way to re-engage with your potential clients. It gives them a second opportunity to decide whether your law firm is the best choice available. Now, if you’re wondering how to set that up, you can learn how in the next section.

Setting Up Facebook Retargeting Ads

Using Facebook retargeting ads provides your law firm with a competitive edge. There aren’t many other law firms doing this which makes this a smart move for your law firm’s market strategy.

Here’s a simple approach to setting up next law firm’s Facebook Ad campaign with retargeting at your law firm:

Install Facebook’s “Pixel”

The first thing you have to do is install Facebook’s tracking pixel on your website. This pixel is what is used to track visitors on your website and sets up the retargeting ad through Facebook’s ad network.

You shouldn’t require any help from a web developer for placing the tracking pixel on your website. There’s an easy to follow explanation on Facebook’s help forums.

Choose Your Audience

The next step is to log into your Facebook Ads account and go to “Audience.” Facebook offers powerful tools to select a specific group of people to target your ads. If you’re a local law firm, you can select which city you’re in, their marital status, employment, the approximate level of income, whether the visited your website, and all kinds of combinations.

If you don’t want to create a custom audience, you can upload your own list of contacts instead. Or, you can merge both your contacts with the audience you want to target.

Whichever you decide, your ads are almost ready to be displayed to your target audience whenever they browse Facebook, Instagram, and other websites throughout Facebook’s advertising network.

Grab Their Attention

Your retargeting efforts will only be effective if you have a compelling message (or image) that can recapture your audience’s attention.

Why should they return to your website? What do you want them to do? Do you want previous visitors to return to a contact form after visiting your page containing a special?

Before you start creating your Facebook ad, it’s important to have a plan. This will help you determine the direction and the design of the overall ad. You retargeting ad has to catch people’s eye and bring them back to your website. Take a look at the example below:

This is just one of many ways you can use Facebook ads to target your potential clients and increase intakes at your firm. However, be sure you don’t make these mistakes with your Facebook Ads.

How Much Do YouTubers Make?

YouTube has become one of the internet’s most popular moneymakers. But is it all a bunch of hype, or does making money through YouTube have real potential? The truth is that YouTube isn’t just great at making internet stars, it’s also a viable way to make money. Here’s the system with which you get paid out for ads on YouTube:

  • Google pays the video publisher 68% of advertising revenue. So when an advertiser pays Google $100, you get $68.
  • The amount the advertiser pays changes, but generally, it is between $0.10 to $0.30 per view, with the average being $0.18/view.
  • This means that for 1,000 ad views, a Channel will get $18 on average. That works out to about $3-$5 per 1,000 video views.

So there’s the short answer. For every 1,000 views, a YouTuber will make $3-5. That’s not bad. But how simple is it to get those 1,000 views and how complicated is it to scale up.

What Can You Earn In Your Channel’s Early Days?

YouTube is not a great get rich scheme. The truth is that in the early days, it’s extremely unlikely that you will be making a great deal of money, or really any at all, by using YouTube in the very first days. While it’s possible to activate your AdSense account from the beginning and theoretically make money from posting your first videos, unless you’re already bringing over a large audience from another platform, it will take time to build enough of an audience to get enough views to make money.

Here’s an important aspect to keep in mind when evaluating all of this. While some advertisements are paid based on CPM (cost per thousand views), the vast majority are paid based on CPC (cost per click). This means that the money paid is calculated solely on the number of people who have clicked through on the ad. Because overall, very few people will click through, in order to make money it’s necessary to have the overall number of views be extremely high.

Even when the ad is being paid based on CPM, it requires the viewer to watch 30 seconds of the ad, instead of skipping ahead. This too increases the number of viewers overall necessary to make money. Additionally, you can only begin withdrawing payments from your AdSense account after you have reached $100.

So at the start there are not a lot of opportunities to make much money directly through advertising. There are however a few other options. One of these is affiliate marketing. By choosing a popular product and then linking to the product’s sales page for affiliate marketing, you can begin to make money more quickly.

Another important thing to consider in the early days is choosing the right niche for your market. By choosing an extremely popular topic your channel will have its best competitive edge. Here are some topics that are extremely popular:

  • Celebrity gossip
  • Food Reviews
  • Funny Things (especially with animals)
  • Gaming
  • How-to and DIY
  • Lifehacks
  • News
  • Numbered Lists
  • Product Unboxing
  • Spoofs

Moderately Successful Channels

After putting in your time in the early days and going about it all the right way, you should be able to achieve moderate success. At this point is when you can begin to see some AdSense money in addition to any affiliate marketing money you have been earning.

At this point you won’t be able to live off of the YouTube income, but you’ve become an influencer within your niche. At around 20,000 subscribers you can think about adding an additional revenue stream through crowdfunding using a site like Patreon. On average, payments through Patreon are $7 and the site takes 5% of the income. However the overall income from this source can be increased by uploading regular videos. This is likely to increase the number of times subscribers contribute to the Patreon.

After achieving some success with AdSense, it’s a good idea to build on this. Choosing the right key words and phrases can lead to higher CPCs as can choosing the right products to review.

At this point some channels may be getting requests for endorsements from smaller brands, but there is a lot of growing to do in this area. The period of moderate success can be a very trying time for YouTube channel. Certain expectations have been established, and the channel is required to upload regular quality content. This can amount to a full time job, but does not yet pay like one. It is especially easy to get discouraged during this phase.

Success Begins at 1,000,000

It takes a whole lot to get there, but once you’ve achieved 1,000,000 subscribers running a YouTube channel actually becomes easier rather than harder. While this number may seem completely out of reach, in reality there are actually 2,000 channels with over a million subscribers, so it can be done!

And once this has been achieved, then it’s time to start making the real money from AdSense. Of course channels still have to upload videos regularly but let’s break down how much they can make.

A channel that uploads one video a week has 1,000,000 subscribers. Each subscriber views the video. Assuming that 150 viewers watch an ad for every 1,000 views and the CPC is $0.18, the channel will earn $18,000. Upload two videos a week and double that.

At this point there are additional revenue stream options through sponsorship offers. Additionally some can independently sale their own merch direct to fans. Any review channel can make great affiliate money at this stage as well.

The YouTube Superheroes

Then there are those at the top of the pyramid. The ones making astronomical incomes from their YouTube activities. These are in the seven figure range and above. If this feels impossible, the most recent list of Forbes top ten YouTubers had a whole of kids on it. Let’s take a look at the Top 10 for 2019:

  1. Ryan Kaji: $26 million
  2. Dude Perfect: $20 million
  3. Anastasia Radzinskaya: $18 million
  4. Rhett and Link: $17.5 million
  5. Jeffree Star: $17 million
  6. Preston (Preston Arsement): $14 million
  7. Markiplier (Mark Fischbach) : $13 million (Tied for 7th place)
  8. PewDiePie (Felix Kjellberg): $13 million (Tied for 7th place)
  9. DanTDM (Daniel Middleton): $12 million
  10. Van Oss Gaming (Evan Fong): $11. 5 million