January 2020 Update:
The AmazeLaw team is excited to announce our updated Facebook Advertising Agency picks for 2020!
QUICK ANSWER: BEST FACEBOOK ADVERTISING AGENCY 2020
- Voy Media
- OrionCKB
- CIBO
- Lyfe Marketing
- Sprague Media
Digital advertising is quickly becoming the essential brand awareness tool for small and medium-sized businesses across the globe. But finding the best Facebook advertising agencies to represent your brand isn’t easy, hence this guide! Together we’ll look at how you should go about hiring an agency, as well as recommending five that we think are outstanding.
Best Facebook Ads Agency
| Rank | Agency | Location | Minimum Budget |
|---|
| 1 | Voy Media | New York, NY | $5,000 |
| 2 | OrionCKB | Walpole, MA | $5,000 |
| 3 | CIBO | San Francisco, CA | $5,000 |
| 4 | Lyfe Marketing | Atlanta, GA | $5,000 |
| 5 | Sprague Media | Portland, OR | $5,000 |
Choosing a Facebook Advertising Agency
While there are some stand-out agencies, no one company is going to be the right fit for every business owner. Instead, you must learn how to search through the pile to find the perfect agency for you. This search involves weeding out those with red flags and asking the right questions, don’t worry, we’ll show you the ropes!
How to Choose an Agency
Once you’ve decided that you need a Facebook advertising agency to take your marketing to the next level, you should find a list of companies to search through. These can either be local or international, depending on whether you think it’s essential to have face-to-face contact, or not.
The first thing you’ll want to consider when hiring an agency is any red flags. Perhaps it’s pessimistic, but rather than searching for the benefits of a company, it’s quicker to look for faults and rule those companies out. Obvious red flags include; guaranteed results, bargain prices, lack of contact information, a low-quality website, and packages rather than a bespoke approach.
After you’ve pruned the garbage, you’ll be left with a more realistic set of options. From there, you can consider factors like their locality, pricing, previous work examples, and their responsiveness to your messages. It’s always wise to contact all of the companies to ask for a quote and a prospectus upfront so that you’re aware of their typical pricing structure and past work.
Although the cost isn’t the be-all and end all, you must be getting value for your money, and comparing the quote to their previous work is a fantastic estimate of this potential value. With all the quotes in hand, examples of their previous work, and experience communicating with their employees, you’ll be in a high position to decide which agency is right for you and your brand.
Why Should You Hire a Facebook Advertising Agency?
Agencies aren’t the only game in town. After all, it’s possible for you to hire a freelancer or to bring an employee in-house who can manage your Facebook advertising campaigns for you. So, why should you bother to hire an agency?
By managing campaigns for tens or hundreds of different companies at once, an agency has the scale and resources that they need to test extensively and create fantastic images and copy for your ads. What separates one ad manager from another is their data and the way that they can manipulate it to learn from it.
With thousands of previous campaigns, agencies have millions of data points, giving them a unique insight into the best practices for running Facebook advertising campaigns. This data gives them a head start and can help them to generate better results for you than a freelancer with less experience might be able to.
Do You Need a Huge Budget?
A common misconception among companies looking to scale advertising campaigns is that you need a huge budget to work with an agency and that small and medium-sized businesses can only afford freelancers. The reality couldn’t be further from the truth. Many agencies are willing to work with clients of all budgets; it’s only the most significant outfits that reserve themselves for international brands.
The types of companies that would be ideal for an SMB to work with tend to have flexible budget requirements, especially for advertising campaigns that will continue for months or years to come. As long as you’re willing to spend hundreds or thousands, rather than tens, of dollars each month, there’s an agency out there for you.
Top FIVE Best Facebook Advertising Agencies
#1 Voy Media
Voy Media, founded in 2015 by Kevin Urrutia and Wilson Lin, is a stand-out agency that has successfully managed Facebook advertising campaigns for countless small and medium-sized businesses across the country. As a boutique agency, you get the intimacy that you want, often talking directly to one of the founders who can explain to you what they are doing and why it’s beneficial to your business.
As well as offering Facebook ad campaign management and setup, they also complete audience research consultations for their clients. Voy Media believes in telling a story through your advertising, and in doing this, they need to understand your audience better, which they can do through detailed and scientific research.
Whether you are interested in Facebook ads or hiring the best Instagram Advertising agency, retargeting e-commerce visitors or mobile advertising, Voy Media handles it all with their talented team of experienced campaign managers. Unlike many of their competitors, they offer a scaling pricing system based on the amount of money you spend on ads each month, rather than a flat fee.
Working with businesses spending as little as $2,000 each month on advertising, they charge between 10% and 20% of your monthly ad spend per month. Your Voy Media dedicated account manager and the team will work on your Facebook and Instagram ads, as well as audience retargeting, creative creation, copywriting, and overall ad strategy.
As far as boutique Facebook advertising campaign agencies go, Voy Media is a stand-out choice because of its reputation for success, diligent attention to detail, and fantastic customer service. For small to medium-sized businesses that need a helping hand to take their ad return to the next level, Voy Media is a great choice.
Pros
- Dedicated account manager
- No setup fee
- Full-service Facebook advertising agency
- Known for getting results
Cons
- Bi-weekly reporting for most customers
- Work primarily with Medium / Larger clients
#2 OrionCKB
OrionCKB has been known for years as one of the premier social media advertising agencies for medium and enterprise-level businesses who need a hands-off solution for their Facebook and Instagram paid to advertise. Recently acquired by Elite SEM, they are now a powerhouse of search and social media paid to advertise that uses a data-driven approach to generate an outstanding ROI for their customers.
Based out of Massachusetts, OrionCKB is a big agency with a boutique family feel that gives its clients the best of both worlds. After joining forces with Elite SEM, they have more resources than ever before. However, by acting separately, they still get to employ the focus and determination that has made them famous.
They’ve worked with household names such as Hallmark eCards and Zipcar, which gives you some insight into how powerful their team is and the results that they are capable of. Many of this medium to enterprise companies have in-house advertising teams. Still, they choose to use OrionCKB as an extension of their staff because they provide stellar results and sophisticated strategy.
OrionCKB has a strict process that they’ve refined over many years of leading the industry forward with new tactics and incredible conversion rates. Starting with strategy, they develop long-term plans that they believe will drive down-funnel KPI’s and show a solid ROI. Their team focuses on placement and ad optimization, ensuring optimum performance.
But they don’t just tweak existing campaigns, they create brand new creatives and copy that they can use to test new ad types without your design team having to lift a finger. After all the hard work is done, they present their clients with a deep analysis including trends to test and optimize against, rather than a bland report that offers little to you or your team.
Pros
- Extensive resources at their disposal
- Dedicated and experienced team
- Constantly testing new ideas
- Focused on KPI’s and ROI
Cons
- Part of a larger corporate brand
- Work primarily with larger clients
#3 CIBO
CIBO is an integrated brand experience agency that believes in the game-changing power than a brand experience can have on a customer. Rather than working solely on paid advertising campaigns, CIBO is a complete agency that has worked with some of the biggest names in the world including Subaru, Anki, Commonwealth Bank of Australia, and Tesla.
They believe that digital marketing today is very different from how it was in the nineties and even the early two thousand’s. Rather than focusing on simple messages in vast quantities, they believe in guiding customers through a brand experience from their first awareness event through multiple purchases and even sharing the brand with their friends.
Working with enterprise-level clients in every industry imaginable, CIBO has a broad range of experience in optimizing online advertising campaigns for direct ROI as well as overall brand awareness, reputation, and impact. For many enterprise clients, the gold isn’t in direct conversions; it’s in spreading awareness or altering their status even among those who may never be customers, but who may speak to others who could become customers.
Pros
- Very experienced team
- Full brand experience agency
- Work with leading brands
- Huge amounts of data
Cons
- Not specialized in Facebook advertising
- Less focus on direct conversions
#4 Lyfe Marketing
Lyfe Marketing is a boutique social media management company focused on offering social media advertising, search engine optimization, and website design services. Working primarily with small and medium-sized businesses in the United States, Lyfe recognizes that ROI is vital for their clients who have little interest in brand awareness and more focus on generating direct revenue.
Their social media advertising services allow their customers to leverage the most cost-effective advertising method available today, and with a specialized team, they can deliver tangible results. Their work involves optimizing existing campaigns for decreased cost and increased conversion rates, as well as creating new ads that could potentially provide superior results or bring in new clients.
As a relatively small and niche agency, they have the flexibility to work closely with their customers to provide bespoke solutions to complex problems. With an experienced social media manager dedicated to an account, Lyfe Marketing gets a greater insight into what makes your audience tick.
Pros
- Bespoke solutions
- A flexible and small team
- Focused on tangible results
- Specialized in social media
Cons
- Lack of resources of larger agencies
- Setup fees
#5 Sprague Media
Sprague Media is a comparatively small agency that works with niche players in small and medium-sized markets. Still, their small size is more than made up for by their versatility, speed of execution, and flexibility. While working with a renowned and more massive agency brings in more significant resources, it often loses you the people hours and dedication that a smaller agency like Sprague Media brings to the table.
Boasting 654% ROI in 3-months for a pest control client, it’s evident that Sprague Media knows how to get results on even small budgets. Their process is modeled on larger agencies that have been around for decades – they start by spreading brand awareness, they engage your target audience, and then finally, they make the “ask” or sell.
Based out of Portland, Sprague Media is entirely focused on digital paid advertising. This focus gives them the ability to become complete experts in their craft, while other agencies offering a broad range of services often struggle to provide any at a world-class level.
Pros
- Complete focus on paid advertising
- A small and nimble team
- Proven results
Cons
- Lack of resources of larger agencies
- Less dedicated admin and account staff
Conclusion
Digital advertising is quickly becoming the most critical method of marketing for companies, both small and large. Google AdWords is leading that charge, but Facebook is close behind, and with an unmatched ability to target specific audiences with detailed specifications, Facebook is the ideal advertising channel. You also want to check out the best amazon advertising agencies as Amazon is slowly increasing its PPC dominance for e-commerce.
Finding the right agency to manage your Facebook advertising campaign isn’t simple, but it is extraordinarily essential. Choosing the wrong team could cost you time and money, which is why we’ve specifically recommended five companies that have generated proven results for their clients at a reasonable cost.
How To Advertise on Facebook
If you are thinking of online advertising, then there is no better way of advertising than Facebook advertising. Research conducted by eMarketer found out that more than 95% of social media marketers consider Facebook as the most efficient social media marketing platform. This massive love for Facebook as an advertising platform is because it allows a business to target their campaigns efficiently. It doesn’t discriminate growing market from established companies. A few hundred dollars is enough to generate a significant amount of traffic. It is also an easy to learn platform and most advertisements are incredibly customizable and flexible.
Aside from that, Facebook has a massive following of more than 2.2 billion users cutting across all age groups. What’s more, Facebook has a micro-targeting feature that allows you to reach your target audience based on their behaviors, location, demographics, or even interests. So advertising with Facebook ensures you reach an audience that is more likely to purchase your products and services, making it the most efficient advertising platform.
Now that you have a heads up on the effectiveness of Facebook advertising, you are now ready to try it out. Here is a complete guide to Facebook advertising. The guide aims to equip you with Facebook advertising knowledge and take you through your first Facebook ad strategies
Types of Facebook Ads
Depending on the ad you would like to post, Facebook allows you to post a range of products or services in a single ad. Some of the ads that could be helpful include:
Carousel ads (multi-purpose ads)
A carousel ad is an ad format that allows you to show up to ten videos and images, calls to action, links and headlines in a single ad unit. It is beneficial for e-commerce advertisers that seek to promote a range of products forms their store.
This kind of ad is supported on mobile newsfeeds, desktop newsfeeds, Instagram, and audience network. Some of its specs include:
- A link description of 30 characters
- A headline of 5 characters
- An ad copy text of 90 characters
- A recommended image size of 600 by 600 or 1080 by 1080 pixels
Dynamic product ads (DPA)
Facebook’s DPA is similar to remarketing display ads on steroids. They target users based on inactions of past actions on your application or website with a well-planned Ad. All you need to do is to upload a product catalog on Facebook and ensure that your Facebook pixel is correctly installed on your website’s pages. Facebook will do the retargeting and remarketing.
DPA is supported by mobile newsfeed, desktop newsfeed, Instagram, audience network, and right column.
Some of its specs include:
- A link description of around 30 characters
- A headline of 25 characters
- An ad copy text of 90 characters
- A recommended image size of 600 by 600 or 1200 by 628 pixels
Facebook lead Ads
Leads are the perfect way to advertise on Facebook. This type of Facebook Ad allows your audience to sign up or download your content without leaving the Facebook page. This makes the lead ads an ideal method for getting a potential customer’s email quickly. Facebook lead ads are supported by mobile newsfeed, desktop newsfeed, audience newsfeed, and Instagram.
Some of its specs include:
- A website URL and a privacy policy
- A context card button of about 30 characters
- A context card headline of about 60 characters the context card can be in paragraph format that has no bullet point format or character limit that allows a maximum of 80 characters per bullet
- A link description of about 30 characters
- An ad copy text of about 90 characters
- A headline of about 25 characters
- A recommended image size of 1200 by 628 pixels
Once a user fills in the form, Facebook stores their email addresses on your Facebook ads account. You now have to move these new leads tour CRM system. The easiest way to do this is to automate the whole process. You can do this by setting up your campaigns using AdEspresso.
Canvas ads
A canvas Ad is an engaging ad that allows users to interact with content on Facebook. It is currently available only on mobile newsfeed because we tend to interact more with mobile devices. With canvas, your target audience can swipe through a carousel of images, tilt the pictures in different directions, or zoom in and out by moving their fingertips. An advantage of a canvas ad is that it loads ten times faster than typical mobile web applications.
Some of its specs include:
- A headline of about 45 characters
- An Ad copy text of about 90characters
- A recommended image size 1200 by 628 pixels
- A canvas Ad has the following components
- An auto-play video
- A text block
- A header with logo
- A button for offside links
- A product set
- An image carousel
Collection Ad
A collection showcases a variety of products being sold on your website. It makes it easier for users to browse, discover, and purchase products or services in an immersive and visual way. It is also supported only by mobile newsfeed It has specs like
- A recommended headline of about 25 characters
doesn’t support images within more than 20% text - The image ratio is 1:9:1
- The image size is 1200 by 628 pixels
Single Video Ads
Original videos, as the name suggests, are ads that contain a single video. Almost 50% of Facebook users prefer watching about an hour of Facebook videos per week, so it proves to be one of the most efficient Facebook ads. Also, a majority of the audience prefers videos without sound so that you can use captions rather than sounds. A preferable video ad length should be about 30 seconds but shouldn’t be longer than 60 seconds.
Some of its specs include:
- the maximum file size of 2.3 GB
- a resolution of at least 720P
- an aspect ratio of 16:9
- a video format of MP4 or MOV
Now that you have the basics of the Facebook ad types, you want to put this into practice. If you are advertising on Facebook for the first time have no worries, here is a complete guide that would help you do just that.
A step by step guide to Facebook advertising
Step 1: Choose the main goal
Different businesses have different goals when it comes to advertising. You only need to identify your business with the type of goal you would like to achieve. Facebook offers eleven different marketing goals based on what you want your ad to accomplish. But first, you need to log in to Facebook ads manager, then select the campaigns tab and click on create. After this, you will have to choose one of the 11 different business goals. They include:
1. Lead generation – get new leads from your target audience
2. Video views – get your video to be watched by more users
3. App installs – get Facebook users to install your app
4. engagement – get to a significant number of users that aims to increase attendance at your event, encourage people to claim an offer or increase the number of page likes or posts
5. Reach – expose your ad to as many people users as possible
6. Brand awareness – get your new brand to reach a new audience
7. Store visits – get your target customers to visit your nearby store
8. Catalog sales – link your Facebook ad to your catalog product to show your audience ads of products they are most likely to buy
9. Conversions – encourage people to take a particular action on your website, like buying your product or subscribing to your list.
10. Messages get your audience to contact you via Facebook messenger
11. Traffic – drive traffic to a particular app or webpage
You can choose an ad objective based on the above goals for your specific ad. Remember that if you plan to use exposure objectives, you can pay per impressions, but for conversion-based objectives like sales, you can pay per action
Step 2: Name your campaign
After you have come up with an objective, scroll down on your Facebook ad campaign and select whether to use an A/B split test. A/B testing is a marketing strategy that includes small tests on a fraction of your campaign before committing fully to the campaign. You also have the option of choosing whether to turn on budget optimization. This method can be powerful when you are using several ad sets. But since you are a beginner, you can focus on single ads first.
In the engagement objective, you may choose whether to focus on event responses, and page likes, or post engagement. After you have decided on the focus, click set up ad account to continue.
Step 3: Set up your ad account
This step is imaginary if you have already set up your account. So will go straight to your target audience. But if you are a new Facebook advertiser, you will have to enter a few critical account details here. Some of the features may include, your country, time zone, and your preferred currency. After you have finished, you can click on continue.
This step is essential, and you must choose your details wisely. It is difficult to change these details after that, and you might be forced to set up a new account.
Step 4: Target your audience
After you have clicked on continue, you will be directed to a different page where you will be required to name your Facebook ad campaign and select what page you wish to promote. Scroll down to start building a target audience for your ads. The first option is to add a custom audience of people that have interacted with your business before, be it on Facebook or off Facebook.
You will be required to select your target location, language, gender, and age. There is audience size indicator on the right that gives you a sense on the potential ad reach, make good use of the audience size indicator.
After you have selected our target audience, you need to filter them to ensure you remain with an audience that is most likely to purchase your product or services. Remember, effective targeting is important in maximizing return on investments (ROI). There are two ways you can ensure that your audience is as specific as possible:
Connection – you can exclude or target users that have an existing connection to your event, app, or a page you manage. For instance, if you want to target a new audience, you would select “exclude people that have already liked your page”. If you want to promote a new product or an offer to an existing audience, you would select “people that have already liked your page” so as to reach users that have already liked your page.”
Detailed targeting – you can use this field to include or exclude people based behaviors, interests and demographics. This option allows you to be as specific as possible. For example, you can choose to target an audience interested in both yoga and meditation while also excluding an audience that is interested in hot yoga.
Step 5: Choose where your ad will appear
How your ad appears on Facebook is important. If you are new to Facebook, the easiest way to do this is by using automatic placements. When you select this option, Facebook automatically places your ad across the audience network, messenger, Instagram, and Facebook depending on the best place to get good results.
After you’ve gained more experience, you can decide to place your ad in a specific location based on where you are likely to get more traffic. You have a few options that include:
Operating systems and mobile devices – Android, IOS or both
Platform – audience network, messenger, Instagram, or Facebook with a few subsections within each category like stories, right column or newsfeed.
Step 6: Set your schedule and budget
You need to decide the cost you are willing to incur on the Facebook paid ads. Facebook paid ads has two options, daily or lifetime budget. Select either of them then click on set start and end dates if you want to schedule your ad In the future or choose to automate it immediately. There’s an advanced budget option if you want to get finer details of how you spend your money. Note that using a schedule when running your paid advertisement is the most effective way to spend your ad budget. Scheduled advertisement allows you to choose only the ad your target audience is most likely to interact with. After you have made your selections, you can click on continue.
Create your ad
When creating your ad, you need to choose the media components and the texts you wish to include in your ad. The available formats vary based on the objective of your campaign at the beginning of the process.
There is a preview tool at the bottom of the page that you can use to test your ad and ensures it looks good for all your potential placements, be it on the right column, the desktop newsfeeds or the mobile newsfeeds. When you are satisfied with your choices, click on the confirm button to submit your order. You will receive an email from Facebook notifying you that your AD has been approved and will be posted soon on Facebook.
Advertising tips on Facebook
Advertising on Facebook especially if you are new to Facebook ads can be a daunting task. You need a few strategies to ensure that your ad is as effective as possible. Here are a few of the strategies that could be beneficial.
Use audience targeting
A good way to starting on Facebook ads is by using a small audience then broaden it gradually as you gain experience with Facebook ads. For instance, if you are advertising a new brand of wine, you could start by using a specific location that you know target wines. After a few weeks you can broaden to wine tasting, then food and wine and so on. This is a good strategy for expanding your target audience and ensure it affects your results positively.
Audience targeting can also be used to create several ads for groups related to varying business objectives. With the audience target, you can relate to existing customers differently than you would have with new customers. If you have a local business and seeking to target audience within your location, you can use postal code or zip code. This is especially helpful if you know of a neighborhood that converts traffic well.
Use Facebook pixels
A Facebook pixel is a small piece of code that may have a huge impact on your Facebook ad campaign. This code allows you to track conversions, create lookalike audience and remarket your product to people that have viewed the product on your website.
Facebook pixel is an essential tool, even if you don’t have plans to use it currently it might be beneficial in the future so it is important that you have it installed. This way, you will have to remarket and tracking data ready to implement when you want to start Facebook optimization.
Use quality videos and photos
Facebook users dislike blurry, or pixelated photos and jumpy videos. The words may be catchy but without a quality video or photo, you have lost it already. You visuals are what grabs your audience attention and create a good impression.
Ensure you have tested everything
Ignorance can be really costly. Making assumptions on what might work and what might not work can really cost your business. Every time you place an ad on Facebook, you need to test it against the previous ads you posts to check if there is any improvement you are making. Currently, technology is evolving, and if you keep relying on the previous ads on Facebook, you might fail terribly. Therefore the only way to stay relevant is to keep testing every ad you post on Facebook.
Optimize and track performance
Check how your ads are performing constantly in the ads manager dashboard. If you find an ad that isn’t performing to your expectation, take it out and invest in an ad that is performing. There are tools that will help you manage this. One of the common resourceful tools is adsensepro. Can create, manage, and optimize your ad. If you have a larger firm, then the Hootsuite would be perfect for you. From the dashboard that you use to monitor your ads, you can test and create lots of Facebook ads in a few minutes. It has an easy to understand analytics that uncovers your best ad fast.
How do you get Facebook ad ideas?
Now that you have all the tools ad essentials to create your ad, the challenge comes in on how your ad will be or how it will look like. If you have this problem, then have a look at the following strategies
1. Convert every piece of content to an ad
Every brand has its own content that drives most of the traffic every month. You can adapt this piece of content to an ad and get a perfect way to advertise using it in form of a video ad or a photo ad. To create a video ad, there are several ways you can convey the key contents in your ad through short text image. You then can use a few social video tools to compile them into a video in Facebook ad manager.
2. Drive direct sales
If your brand is well known to provide good quality products, you have every reason to generate direct sales from these products and services. For instance, if you are planning on introducing a new product in the market and your previous products were received well, you can use the Facebook ad to target the same audience that purchased your previous products. You can also reach out to a new audience by using lookalike audiences to reach the audience that is more likely to purchase your product or service. This strategy could earn you nearly a million users in traffic and could generate more sales.
3. Strategize on offline lead generation
Facebook shouldn’t be your only source of traffic. Focus on other sources like offline purchases. You can use engagement objective to drive traffic to an offline event and use the lead generation technique to get them to your dealership or store to experience the products and services you are providing. You can do this through a test drive.
Facebook allows you to track offline conversions so that you have an understanding of how effective ads are in driving offline sales. You can also use tracking data to develop custom audiences of users that interact with your products offline so that you can effectively target them in the future.
How do you improve Facebook ad conversions?
Conversions rates are one of the most targeted metrics by social media marketers. Conversion rates are a top priority for most marketers. A good conversion is one that is capable of bringing in more success this delivering a strong ROI. Conversions are not only used to drive purchases but also drive actions. The main aim of an ad campaign is to increase the number of shoppers or the number of subscribers to their websites. Given the benefits of ad conversions, you might want ways to improve your ad conversions. Here is how you go about it:
1. Define your conversion event
Before converting any traffic, you might want to know the actions people take after viewing your ad on Facebook. There are a few types of conversions that Facebook supports. They include: purchase, initiate checkout, add to wishlist, and view content. Your ad can’t serve all the conversion goals, so you need to create an ad for each goal. Consider where the goals fit into the journey of the customer and convert this appropriately.
2. Prioritize on your destination
An advertisement should be as good as its landing page when determining where you would want the conversion to take place, ensure everything is for you to deliver the promises of your ad. The steps below could help you achieve this:
Optimize for apps – a significant number f people prefer purchasing via mobile, so it would be vital that you utilize this to drive people to your app. So ensure you have registered your app and integrated it with Facebook SDK.
Aim for continuity – if you focus your ad on a specific objective, ensure your landing page delivers just that. Don’t get your visitors frustrated by mixing up things. If, for instance, your ad focuses on shoes, provide your landing page also focuses on shoes. Anything else will lead to the potential visitor being frustrated therefore, you would have lost an essential lead. Language and design are paramount here also.
Implement pixel – after you have decided on the page you would like the conversion event to happen, you will have to add the ace pixel code to the page to track activities. With this, you can determine what ad performs better and what doesn’t perform. This way, you can focus on advertisements that perform and leave out those that don’t.
3. Create an attractive visual
The impression of the user determines their interactions with your ad. It just a matter of seconds for a user to decide where to land. So you must create an ad that is very attractive if you want to convert more leads. Most first impressions are brought by design so ensure your visuals are as good as possible.
Use videos or GIFs – opt for shorter interesting videos. If possible, use static videos, ensure you have tested these videos for mobile devices to ensure every device supports them.
Size-to-spec – low-resolution videos reflect poorly on your ad. Ensure you have the right image size to meet the correct size specifications.
Do not overload images with text – it is recommended that you use texts sparingly on images. If you have to use texts in your image, use facebook’s image text check to check the right size of the text to include.
4. Crisp copy should be short and sweet
A string ad is usually characterized by a crisp copy. Therefore ensure that the copy is interesting and short a well.
Keep it short – a lot of text can intimidate your audience. Therefore focus on what is important and leave out the rest.
Avoid jargon – use a language your audience can understand.
Get personal – use personal pronouns like you to suggest a relationship between your brand and the audience.
5. Use a direct call to action
A strong call to action is essential since conversions are all about motivational actions. You can use strong verbs like explore, discover, start, find if you aim at educating your audience about your organization. If you aim at driving subscriptions or purchases, be direct with phrases like sign up or buy now.
6. Broaden your audience
Facebook has a target expansion option that is essential in looking for more leads. This option allows Facebook to find more users similar to you have included in the interest target section. This allows you to reach more people as well as driving more conversions at a lower cost per conversion.
7. Track using several devices
Regardless of where you have decided your ad will be placed, you should ensure you track the conversions and clicks from all devices, whether mobile or desktop. Even if you have only put up an ad that runs only on desktop devices. You can install, Facebook SDK on your mobile app that allows Facebook to capture more data based on audience and expand the target of the audience.
8. Use link click optimization
If you feel your campaign is not driving enough leads and conversions within the first few weeks, then your data isn’t delivered the right way. Facebook requires about 50 conversions per ad within the first week too effectively deliver the ad. If your ad has less than 50 conversions in the first week, then you might consider optimizing for link clicks rather than conversions.
Get the most of your Facebook ads with the above guide. This guide has a detailed step by step guide that ensures you follow every step appropriately while also ensuring you put up quality ads that can be accepted by a wide range of Facebook users.
Advertising is as old as the idea of commerce, with ancient Roman gladiators being paid to endorse various products with accompanying slogans. As time has gone on, advertising still functions the same way, but the medium by which it’s directed to the public has changed dramatically. With the dominance of social media, particularly Facebook advertising, marketing is more accessible while also becoming increasingly complex.
You can sit down and spend your own money and time to develop graphics, ad campaigns and try to focus your reach, but it’s unlikely you’ll see even reasonable payoff. The platform has a tremendous amount of options and details you can fine-tune, but if you don’t know exactly how to use them, you’re wasting money. Consider these parameters that go into crafting a Facebook advertisement:
- Figuring out your target market, and when you think you’ve got it, understanding that you need to dial it in even further.
- What do the graphics you’re going to use look like, and from where are they coming?
- Should your ad campaign be visual, or more text-based? What about a popular video that draws you in?
- Who is writing the copy for your ads?
- Should you do a flat-rate, or pay for click-throughs?
These are just some decisions that go into making an effective campaign on Facebook. Assuming your answer to any of those questions was less than definitive, you need to hire an ad agency. That begs the question, however, what Facebook advertising agencies are worth investing in and which are likely to waste your money and time? We’re looking into the factors that make a Facebook ad agency great, which ones are best for different businesses, and what successful companies are using Facebook ads as part of their strategy.
Facebook advertising agency
So what makes advertising on Facebook so great? Well, with over 2 billion users – most of them using the platform hours per day – Facebook is one of the most prominent aggregates of humanity in the history of, well, humanity. It’s incredibly cheap to reach these people as well, with options to pay per click, per email conversion, or simply to present your ad to a certain number of people.
Advertising on Facebook is also highly customizable, allowing you to narrow your target to very specific demographics. For instance, if you’re selling a video game headset, you’re not likely wanting to advertise to people who aren’t in the groups that typically play video games. Facebook will allow you to focus on people in a certain age range, region, income demographic and who have certain “likes” that mesh with your target market. No marketing in the history of mankind has ever had this level of customizability.
Facebook advertising agencies will take all the information about your product and find the exact group to whom you should be marketing. Traditional ad agencies can provide you with quarterly reports on how effective your spending is, and they do this through techniques like split-testing or remarketing. Facebook provides that information in real time. This allows an adept agency the ability to pivot immediately and lean in to what’s working and move away from what doesn’t. This type of flexibility isn’t something the average business owner can do on their own.
How do Facebook ad agencies work?
Most agencies will begin with going over your business to determine your target market and the customer’s pain points, which are what your product is designed to solve. They’ll go over any prior ads you’ve created through both Facebook and more traditional channels.
With a staff of writers, editors and graphic designers, the company will create a descriptive campaign that is designed to resonate with your market. This also involves creating multiple visually different ads that convey the same message, which is used to test how well each works. From there they’ll prune off the ones that don’t work and bolster the ones that do.
The ads will then be targeted, as we talked about above, to very specific groups of people. The agency will determine the best way to do this and change the strategy if they’re not getting results. It’s all about monitoring at this point, providing you with updates and updating strategies as it would become necessary.
This is a lot of work to do on your own, and this should provide a clearer picture as to why you’d want to employ a Facebook advertising agency.
What do Facebook advertising agencies charge?
Agency rate
Depending on the scale of the marketing campaign, the size of the agency and how much of the work they’re doing, the prices can vary dramatically. For a simple print campaign with some visuals, you might expect to pay 10-20% of the total you want to spend on ads. This means if you’ve got $50,000 you’re looking to invest in ads, the agency will likely charge $5,000 – $10,000 dollars.
Naturally if the company is taking on significantly more complex amounts of work, the fee structure will be higher. Some comprehensive agencies will charge up to 50% but the expected value they provide is very high.
Flat rate
A company may also charge a flat rate, which is simply a monthly or annually charged basic fee. While this is a bit more consistent and might seem economical, the downside is that the quality of work can suffer. If you’re paying a flat amount each month and the amount of work increases beyond what is “normal” per month, this devalues your fee to the company. The result can be rushed or shoddy work.
Revenue sharing
This is a model of business in which the advertising agency only gets paid if they do a great job. The company works for a percentage of the generated revenue, and this can often be quite a bit more money than were you to settle on a flat rate or even an agency rate. Only a very confident company or one just starting out will likely present this fee model and it can be a precarious one to invest in, as a failing company might simply give up.
What companies advertise on Facebook?
Because of how ubiquitous Facebook is for a huge portion of the planet, most companies are advertising on the platform. Everything from Nike and Apple to small, local businesses. Chances are good you’ve seen even mom-and-pop grocery stores come across your timeline along with ads for major motion pictures. It’s a diverse landscape and with the potential reach, it’s a very enticing route to take for marketing. Facebook itself boasts over 3 million businesses from all around the world who advertise through their platform.[1] Indie startups like meUndies and Blue Apron, as well as major corporations like Walmart all use Facebook advertising.
What is MuteSix?
Of the many large ad agencies that dominate the Facebook landscape, MuteSix is one of the brightest. As an agency, MuteSix focuses on cutting-edge, hip media using an entirely in-house creative staff. Using social media influencers and recognizable media, they work primarily in brand response marketing. This means their goal is to build brand awareness, so that when a customer has a problem – like needing new shoes, for instance – they think of MuteSix’s clients first.
MuteSix focuses on catchy music and appealing visuals to draw in their audience. They recognize that on a platform like Facebook, you have mere seconds to make an impression, as a person can simply scroll past your advertisement. In the first few seconds, MuteSix’s ads catch your attention and make you recognize the brand they’re representing. They work with Adidas, Petco, GNC, Goop, Headspace and many more that you’ll see on a regular basis come across your news feed.
While MuteSix is a fantastic agency for advertising on Facebook, they function best for businesses with $20,000 or more per month in available adspend. This is due to their totally in-house design team; they take your product and create the entirety of the marketing, adjusting as necessary.
What agency is best for business?
Ultimately, the most successful Facebook advertising agency is MuteSix. They have some of the biggest companies within social media marketing and have created some of the most recognizable campaigns. Though they function best at $20,000 or more adspend per month, if you have the revenue to spend on marketing of this caliber, it is worth the investment.
If you have a smaller budget, there are other options like Hibu or finding a freelancer on a platform like Fiverr or Upwork. Without investing in a dedicated Facebook advertising agency, however, you aren’t as likely to get quality results. It really is a market where you get what you pay for, and if you’re paying a bargain price for advertising, you’re going to get bargain ads.
Advertising has changed in exciting new ways
The sheer enormity of the task of advertising on Facebook yourself is overwhelming. Even if you’re great at graphic design, can you analyze data reports, split-tests and demographic information by yourself?
Your business needs to use social media advertising to thrive, and ad agencies simply do it better. The advertising campaigns of today and tomorrow need to be dynamic and capture your audience’s attention very quickly, and the best way to do that is with visual branding. MuteSix is simply the best at this model, but you need to determine what your business needs and find a company that best serves your brand.
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