Category Archives: Marketing

Solo Lawyer’s Guide To Websites

Being a solo practitioner comes with added obstacles and challenges that established law firms may not experience. From office administration to employee management to client intake, there are many tasks that must be performed in order for a legal service to succeed.

This article will focus on the importance of lawyer websites and why having one would benefit a solo lawyer.

Here’s a quick overview of everything this solo lawyer’s guide will cover:

  • Getting a website
  • Finding web design ideas
  • Starting a blog
  • Promoting the website
  • Improving the website’s performance

Reasons Solo Lawyers Need A Website

Solo lawyers have the ability to choose their own hours, select who they work with, and decide which cases they want to work on. While this may sound appealing at first, the additional work required to run a law firm by yourself can take a considerable amount of extra time.

To reduce some of the inevitable work, solo lawyers can use a website to delegate many of their regular office tasks.

Here are a few benefits solo lawyers can get with their website:

  1. Advertise Legal Services.
  2. Find New Clients
  3. Establish a Brand / Reputation.
  4. Improve Intaking.
  5. Share Professional Legal Knowledge

There are some DIY website builders or if you don’t have the time to build a website yourself, you can hire a professional developer.

Website Design for Solo Lawyers

Although a website should provide useful information, the design and functionality can affect whether a visitor will use your legal services or search somewhere else.

Most visitors coming to any website will be searching for the information they need right away. If your solo lawyer website takes too long to load, has an unattractive design, or is confusing to navigate, expect visitors to leave before ever inquiring about your practice.

Designing a website with your prospective clients in mind will have greater benefits in the long term. Here are a few tips to guide you toward a good website for your solo service:

  • Choose A Good Design. The aesthetics of your solo lawyer website is important. Consider the look and feel of your website. Ask yourself, does it showcase your professionalism? Expertise?
  • Don’t Confuse Visitors. When visitors come to your website, keep the message clear and make your pages easy to navigate. Nothing is more frustrating to someone online than landing on a website and not knowing what to do or where to go.
  • Offer Quality Content. While it may be useful to have a website featuring your office hours and contact information, you can improve your website’s performance by adding a blog and providing helpful information.
  • Have A CTA. You need a Call To Action on your website. This could be an onscreen pop-up requesting an email or your contact number in large font that offers the visitor a free consultation if the contact you today.

When you discuss your website with a web designer, remember to focus on the website’s function while paying attention to the overall aesthetic and design. To get more ideas for you website design, check out 2017’s best lawyer websites or 2018’s best law firm websites.

Blogging About Law

Solo lawyers with a blog on their website can improve their reach for prospective clients. Blogs are a great way to share informal information, showcase your expertise in your area of law, and build an online reputation.

Blogs allow solo lawyers with competitive strategy for marketing their legal services. For example, the information and expertise about the law may be unique to you. Sharing some tips, such as what to do after getting in a car accident, can help you stand out against other law firms in your area.

To create a successful lawyer blog, you’ll want to consider the keywords people are using in search engines. For example, if you’re a solo lawyer practicing divorce law in California, you’ll want to write an article with similar words inside. Keep reading to learn how keywords in your website can improve its performance. 

Promoting Your Legal Services

In order for a solo lawyer website to serve its purpose, finding new clients, it is going to need visitors. Paid promotions can be an effective method toward promoting your legal services and finding your next client.

To get started, two of the most common places to promote a website include Google PPC and Facebook Ads.

Google uses competitive keywords to provide ads on the first page of their results to people making searches related your selected words. Facebook offers this same feature, however, it has an even more powerful tool for targeting the perfect audience.

Depending on your budget and goals, Google PPC and Facebook Ads can have different results. For more information about which one you should use to promote your website, go to Google PPC for Lawyers or Facebook Ads for Lawyers.

Check out the free PDF: Advertising Tips for Lawyers to get some design ideas and easy-to-use tools to a powerful advertising message.

Improving Your Website’s Performance 

For alternatives to paid promotions, you can make a few modifications to your website to improve the performance. Search Engine Optimization (SEO) is a method of making your website better recognized by search engines which presents your website to more people.

As mentioned before, having a blog is one way to improve your SEO. Blogs allow you to add various keyword rich pages to your website which can improve the likelihood of your website being discovered.

Other methods of improving your solo lawyer website’s SEO includes:

  • Obtain backlinks from other websites
  • Perform competitive keyword research
  • Add titles, sub-headers, and meta-information
  • Submit website to directories

Improving the SEO of a website can be both technical and confusing. To get a better understanding of SEO and the things you can do to improve your website go to SEO for Lawyers.

9 Skills Of A Successful Lawyer

There are some who have it and some who don’t. Having the right set of skills of a lawyer can lead a career of abundance and great success. If you’re looking to brush up your skills, here’s a list of 9 skills to become a better lawyer.

1. Strong Communication Skills

Lawyers must have strong oral communication skills and written communication skills to accurately relay critical legal information. As well, a significant portion of a lawyer’s job is to create strong and convincing arguments which are presented in the courtroom. Judges and juries all have their own opinions, beliefs, and backgrounds so a lawyer’s ability must be able to reach out to all of them and convince accordingly.

In addition, good listening skills are found in a successful lawyer. Every client has their own version of their situation. Lawyers must listen carefully to the details and analyze what their clients need and how to take action.

2. People Skills

Lawyers are in constant contact with people with is why people skills are required. The entire system of law has engagement with people. Judges, clerks, senior partners, barristers, and other legal workers are just some of the people lawyers will encounter on a daily basis. Being able to be relatable, polite, respectful and interesting some skills to consider.

If this is a skill lacking in a lawyer, it can lead to some very nasty situations with clients seeking retribution for their perceived mistreatment. Regardless of how good a lawyer may be at formulating arguments and winning cases, maintaining good relationship develops a deeper sense of professionalism

3. Time Management Skills

Lawyer’s have a heavy workload and can experience demanding deadlines at short notice. Having the right time management and organizational skills allows for a lawyer’s work to be performed more effortlessly and efficiently.

Time management is the core of a lawyer’s work ethics. Lawyers who prioritize their work and stay ahead of their tasks can lead to more time to enjoy extracurriculars or taking on more cases.

4. Research Skills

Lawyers will spend a lot of time digging around in archives and reading up on old cases. Research skills include the ability to read large amounts of information in short time, understanding facts, figures, and charts, and analyzing matter in a way that can be used later are vital features of a lawyer.

Research skills should be honed early in a lawyer’s career. To do so, make a habit of summarizing a few important points from large documents and articles. This is extremely advantageous when caseloads increase which require more background details, legal document drafting, and prepare advice for clients.

5. Detail Oriented

All lawyers have to have an eye for details. Accuracy and precision is needed to become a successful lawyer. If a lawyer makes a mistake on a single word it can change the entire meaning of a contract or a clause. Lawyers must ensure all their communications, such as email, letters, lawyer websites and legal documents, are always perfect for giving them to a client.

Small mistakes can lead to a bad impression on a client and a bad experience for a lawyer. The worst case scenario would be a lawyer getting sued for malpractice for mistakes that could have been avoided.   

6. Creativity

The fundamental part of a lawyer’s job is to win cases for their clients or protect their client’s interests. Being creative is a skill needed by successful lawyers because it allows for flexibility and a wide range of possible solutions when working on a case.

Lawyers have to be both logical and analytical. However, they should not ignore their creativity. Having that creative edge allows for a lawyer to outmaneuver any situation, in and out of the courtroom.

7. Judgement

Although creativity is important, a lawyer also requires strong judgment at the core of their practice. Lawyers need the ability to logically and reasonably draw conclusions based on the limited amount of information they receive.

Throughout a court hearing, lawyers must be aware of the arguments their opponents are making which finding weaknesses and flaws in logic through the hearings.

8. Stress Management

Lawyers spend a great amount of time listening to client’s and trying to solve their problems. There are some clients who have often experienced an extreme incident which creates a difficult and stressful situation for themselves and the lawyer. Mentioned early was the importance of having both people and communication skills. It is during these high-stress situations that these skills are needed to help handle a client’s stress.

In fact, these same skills are critical for lawyer’s themselves. Lawyers will occasionally take on the stresses of their clients. Having the ability to manage stress, both in clients and within themselves, is a valuable skill to maintain a long-lasting career as a lawyer.

9. Business Skills

Every lawyer, whether working at a firm or solo practitioner, must be aware of the business side of their practice. Law is a billable service that receives the majority of their income by the hours they can bill. If lawyers lack the necessary business skills to bill their clients accordingly, it could lead to significant losses for the firm or personal practice.

Being able to explain your hourly rates, additional charges, and contracting with clients is critical for a lawyer to continue to practice law. However, billing is just one aspect that has to be learned. Marketing, networking, and accounting for lawyers are equally important.

Best Facebook Advertising Agencies 2018

Digital advertising is quickly becoming the most important brand awareness tool for small and medium-sized businesses across the globe. But finding the best Facebook advertising agencies to represent your brand isn’t easy, hence this guide! Together we’ll look at how you should go about hiring an agency, as well as recommending five that we think are outstanding.

Facebook Advertising Agency Rankings

RankAgencyLocationMinimum Budget
1Voy MediaNew York, NY$5,000
2OrionCKBWalpole, MA$5,000
3CIBOSan Francisco, CA$5,000
4Lyfe MarketingAtlanta, GA$5,000
5Sprague MediaPortland, OR$5,000

Choosing a Facebook Advertising Agency

While there are some stand-out agencies, no one company is going to be the right fit for every business owner. Instead, it’s important that you learn how to search through the pile to find the perfect agency for you. This search involves weeding out those with red flags and asking the right questions, don’t worry, we’ll show you the ropes!

How to Choose an Agency

Once you’ve decided that you need a Facebook advertising agency to take your marketing to the next level you should find a list of companies to search through. These can either be local or international, depending on whether you think it’s important to have face-to-face contact, or not.

The first thing you’ll want to consider when hiring an agency is any red flags. Perhaps it’s pessimistic, but rather than searching for the benefits of a company; it’s quicker to look for faults and rule those companies out. Obvious red flags include; guaranteed results, bargain prices, lack of contact information, a low-quality website and packages rather than a bespoke approach.

After you’ve pruned the garbage, you’ll be left with a more realistic set of options. From there you can consider factors like their locality, pricing, previous work examples and their responsiveness to your messages. It’s always wise to contact all of the companies to ask for a quote and a prospectus up front so that you’re aware of their typical pricing structure and past work.

Although the cost isn’t the be all and end all, it’s vital that you’re getting value for your money and comparing the quote to their previous work is a fantastic estimate of this potential value. With all the quotes in hand, examples of their previous work and experience communicating with their employees, you’ll be in a great position to decide which agency is right for you and your brand.

Why Should You Hire a Facebook Advertising Agency?

Agencies aren’t the only game in town. After all, it’s possible for you to hire a freelancer or to bring an employee in-house who can manage your Facebook advertising campaigns for you. So, why should you bother to hire an agency?

By managing campaigns for tens or hundreds of different companies at once, an agency has the scale and resources that they need to test extensively and create fantastic images and copy for your ads. What separates one ad manager from another is their data and the way that they can manipulate it to learn from it.

With thousands of previous campaigns, agencies have millions of data points, giving them a unique insight into the best practices for running Facebook advertising campaigns. This data gives them a head start and can help them to generate better results for you than a freelancer with less experience might be able to.

Do You Need a Huge Budget?

A common misconception among companies looking to scale advertising campaigns is that you need a huge budget to work with an agency and that small and medium-sized businesses can only afford freelancers. The reality couldn’t be further from the truth. Many agencies are willing to work with clients of all budgets; it’s only the biggest outfits that reserve themselves for international brands.

The types of company that would be ideal for an SMB to work with tend to have flexible budget requirements, especially for advertising campaigns that will continue for months or years to come. As long as you’re willing to spend hundreds or thousands, rather than tens, of dollars each month, there’s an agency out there for you.

Facebook Advertising Agency Rankings

Voy Media

Voy Media, founded in 2015 by Kevin Urrutia and Wilson Lin, is a stand-out agency that has successfully managed Facebook advertising campaigns for countless small and medium-sized businesses across the country. As a boutique agency, you get the intimacy that you want, often talking directly to one of the founders who can explain to you what they are doing and why it’s beneficial to your business.

As well as offering Facebook ad campaign management and setup, they also complete audience research consultations for their clients. Voy Media believes in telling a story through your advertising and to do this, they need to understand your audience better, which they can do through detailed and scientific research.

Whether you are interested in Facebook ads, Instagram, retargeting e-commerce visitors or mobile advertising, Voy Media handles it all with their talented team of experienced campaign managers. Unlike many of their competitors, they offer a scaling pricing system based on the amount of money you spend on ads each month, rather than a flat fee.

Working with businesses spending as little as $2,000 each month on advertising, they charge between 10% and 20% of your monthly ad spend per month. Your Voy Media dedicated account manager and the team will work on your Facebook and Instagram ads, as well as audience retargeting, creative creation, copywriting and overall ad strategy.

As far as boutique Facebook advertising campaign agencies go, Voy Media is a stand-out choice because of their reputation for success, diligent attention to detail and fantastic customer service. For small to medium-sized businesses that need a helping hand to take their ad return to the next level, Voy Media is a tremendous choice.

Pros

  • Dedicated account manager
  • No setup fee
  • Full-service Facebook advertising agency
  • Known for getting results

Cons

  • Bi-weekly reporting for most customers
  • Smaller staff

OrionCKB

OrionCKB has been known for years as one of the premier social media advertising agencies for medium and enterprise level businesses who need a hands-off solution for their Facebook and Instagram paid to advertise. Recently acquired by Elite SEM, they are now a powerhouse of search and social media paid to advertise that uses a data-driven approach to generate an outstanding ROI for their customers.

Based out of Massachusetts, OrionCKB is a big agency with a boutique family feel that gives their clients the best of both worlds. After joining forces with Elite SEM they have more resources than ever before, but by acting separately, they still get to employ the focus and determination that has made them famous.

They’ve worked with household names such as Hallmark eCards and Zipcar, which gives you some insight into how powerful their team is and the results that they are capable of. Many of this medium to enterprise companies have in-house advertising teams, but they choose to use OrionCKB as an extension of their staff because they provide stellar results and sophisticated strategy.

OrionCKB has a strict process that they’ve refined over many years of leading the industry forward with new tactics and incredible conversion rates. Starting with strategy, they develop long-term plans that they believe will drive down-funnel KPI’s and show a solid ROI. Their team focuses on placement and ad optimization, ensuring optimum performance.

But they don’t just tweak existing campaigns, they create brand new creatives and copy that they can use to test new ad types without your design team having to lift a finger. After all the hard work is done they present their clients with a deep analysis including trends to test and optimize against, rather than a bland report that offers little to you or your team.

Pros

  • Extensive resources at their disposal
  • Dedicated and experienced team
  • Constantly testing new ideas
  • Focused on KPI’s and ROI

Cons

  • Part of a larger corporate brand
  • Work primarily with larger clients

CIBO

CIBO is an integrated brand experience agency that believes in the game-changing power than a brand experience can have on a customer. Rather than working solely on paid advertising campaigns, CIBO is a complete agency that has worked with some of the biggest names in the world including Subaru, Anki, Commonwealth Bank of Australia and Tesla.

They believe that digital marketing today is very different to how it was in the nineties and even the early two thousand’s. Rather than focusing on simple messages in huge quantities, they believe in guiding customers through a brand experience from their first awareness event through multiple purchases and even sharing the brand with their friends.

Working with enterprise level clients in every industry imaginable, CIBO has a broad range of experience in optimizing online advertising campaigns for direct ROI as well as overall brand awareness, reputation, and impact. For many enterprise clients, the gold isn’t in direct conversions, it’s in spreading awareness or altering their reputation even among those who may never be customers, but whom may speak to others who could become customers.

Pros

  • Very experienced team
  • Full brand experience agency
  • Work with leading brands
  • Huge amounts of data

Cons

  • Not specialized in Facebook advertising
  • Less focus on direct conversions

Lyfe Marketing

Lyfe Marketing is a boutique social media management company focused on offering social media advertising, search engine optimization and website design services. Working primarily with small and medium-sized businesses in the United States, Lyfe recognizes that ROI is vital for their clients who have little interest in brand awareness and more focus on generating direct revenue.

Their social media advertising services allow their customers to leverage the most cost-effective advertising method available today and with a specialized team, they can deliver tangible results. Their work involves optimizing existing campaigns for decreased cost and increased conversion rates, as well as creating new ads which could potentially deliver superior results or bring in new clients.

As a relatively small and niche agency, they have the flexibility to work closely with their customers to provide bespoke solutions to complex problems. With an experienced social media manager dedicated to an account, Lyfe Marketing gets a greater insight into what makes your audience tick.

Pros

  • Bespoke solutions
  • Flexible and small team
  • Focused on tangible results
  • Specialized in social media

Cons

  • Lack the resources of larger agencies
  • Setup fees

Sprague Media

Sprague Media is a comparatively tiny agency that works with niche players in small and medium-sized markets, but their small size is more than made up for by their versatility, speed of execution and flexibility. While working with a renowned and larger agency brings in greater resources, it often loses you the people hours and dedication that a smaller agency like Sprague Media brings to the table.

Boasting 654% ROI in 3-months for a pest control client, it’s evident that Sprague Media knows how to get results on even small budgets. Their process is modeled on larger agencies that have been around for decades – they start by spreading brand awareness, they engage your target audience, and then finally they make the “ask” or sell.

Based out of Portland, Sprague Media is entirely focused on digital paid advertising. This focus gives them the ability to become complete experts in their craft, while other agencies offering a broad range of services often struggle to offer any at a world-class level.

Pros

  • Complete focus on paid advertising
  • Small and nimble team
  • Proven results

Cons

  • Lack the resources of larger agencies
  • Less dedicated admin and account staff

Conclusion

Digital advertising is quickly becoming the most important method of marketing for companies both small and large. Google AdWords is leading that charge, but Facebook is close behind, and with an unmatched ability to target specific audiences with detailed specifications, Facebook is the ideal advertising channel.

Finding the right agency to manage your Facebook advertising campaign isn’t simple, but it is extraordinarily important. Choosing the wrong team could cost you time and money, which is why we’ve specifically recommended five companies that have generated proven results for their clients at a reasonable cost.

30 Marketing Tips For Lawyers

Marketing your law firm can take up a lot of time and money, but it doesn’t have to. You don’t have to be a sales expert, naturally outgoing, or excessively charming either. Instead, growing your law firm starts with a strong marketing plan that uses successful strategies targeted at the right audience and performed consistently. While you may not see results overnight, given time, new clients will be calling up your office.

To help you develop the right marketing plan for your business, here’s a list of marketing tips and ideas specifically for you.

    1. Meet with referral contacts regularly. No matter how busy you are, take the time to meet or contact your referrals personally to remind them that your services are ready and available.
    2. Know your target market. Obviously, if you’re a divorce lawyer you won’t be searching for a client with workplace injuries. However, you’ll want to know everything possible about your target audience and tailor your marketing plan to them.
    3. Attend annual/monthly dinners with colleagues and law school classmates. Even as you pursue your career in law, it’s important to reach out to old classmates and build upon your referral network.
    4. Study more briefs and related cases. The more you know about the cases you intend to provide legal services for, the more knowledge and expertise you will have. This is critical for building trust with potential clients and answering questions backed by the research you performed.
    5. Put your law firm on social media. Social media is a smart way to reach out to communities and specific groups of people to inform them of your legal expertise.
    6. Get a website for your law firm. If you haven’t done so already, having an attorney website for your law firm can increase client intake by finding new clients searching for lawyers online.
    7. Make networking a priority. This should be a habit. Go out and meet people every day even when you don’t feel like it.
    8. Start a law blog. Writing articles and guest posts on other blogs is a great way to share your expertise in your area of law.
    9. Create a content marketing strategy. Once your blog is filled with quality content, you’ll need a smart marketing strategy to reach out to people interested in reading it.
    10. Offer free consultations. Everybody loves free stuff. If you can give a few free minutes of your time, you can use this as an introduction to yourself and a chance to sell your legal services.
    11. Have a unique and compelling CTA. Your call to action, either on your website or throughout social media, should be clear when telling readers what to do (i.e. call today for a free consultation about your personal injury).
    12. Attend public events with an attitude to give, instead of receiving. Often, the most successful lawyers are those with a giving mindset rather than taking from every opportunity they see.
    13. Know your USP. What is your Unique Selling Point? Remember, people are hiring lawyers to work for them, not the law firm itself. What makes you so special?
    14. Create a brand and spread it. Consider developing a stationary set with your business logo and some short descriptions that capture what you can do.
    15. Use Facebook Ads. You can set up cost-effective and highly targeted Facebook Ads to find new clients.
    16. Start a drip marketing campaign. When you start collecting contact information for potential clients, you can create a series of timely messages to nurture them into new clients.
    17. Give away free resources. While you may want to bill for every minute of your time, consider taking a moment to put together some free resources (i.e. pamphlet, ebook, etc.).
    18. Be helpful to those in your community. When you meet new people in your community, find a way to give a helping hand. Sometimes it pays to be helpful.
    19. Market your law firm if it feels right to you. Don’t think that you have to commit to every marketing method available. For example, if you don’t like social media, don’t use it.
    20. Make sure it’s easy to reach you. Similar to having a strong CTA, you should have a distinct and easy way for people to get in contact with you.
    21. Use accounting software programs for lawyers. There are a few accounting software programs that can automate your entire firm and all you more time to focus on finding more clients.
    22. Start a Google PPC campaign. There are a lot of competitive keywords that can be expensive. However, if you use the right words you can increase traffic to your website and leads for your legal services.
    23. Ensure that your content is shareable. If you do have a blog, be sure social media share buttons are visible and don’t be afraid to ask readers to share it when they reach the end.
    24. Understand the basics of SEO. Learn how to make the necessary changes to your website to increase your ranking in search engines.
    25. Focus on getting referrals. Getting referred clients makes the intake process so much easier. Plus, referred clients tend to be more loyal and more likely to provide you with referrals in the future.
    26. Send referrals to other lawyers. You can send referrals to others in your network (i.e. when your too busy with other cases or a prospective client asks for work in a different area of law). If karma exists, you can expect these favors to be returned to you.
    27. Don’t be shy, ask directly if your clients know anyone who needs you. Perhaps others people your client knows needs your services but they’ve been too focused on their case to see it.
    28. Release content on social media at specific days and times. Sometimes the mornings get more engagement than the evenings and vice versa.
    29. Volunteer at various legal groups and activities in your community. It doesn’t have to be specific to law, you can join an organization to give back to your community while getting your name and legal services out there.
    30. Go to bar association events. Whenever there are events from your local bar association go and network to again, build your referral network.

Facebook Retargeting Ads For Lawyers

If there’s one way to win more clients its by reintroducing your ads after they leave your website. Taking this approach to your Facebook Ads can not only save your advertising budget but also allow you to focus your campaign on the people who are really interested in your legal services.

Lawyers using Facebook Retargeting Ads can take advantage of an affordable and efficient advertising method.

Your Future Clients Are On Facebook

Facebook has more than 1.4 billion active users (avg. for December 2017) which is where many of your future clients can be found.

Facebook Users by Age in 2018

Source

The graph above reveals some really important data on how many people are using Facebook:

  • 3 million users aged 25 to 34
  • 4 million users aged 35 to 44
  • 4 million users aged 45 to 54

This will likely be the age bracket your law firm would be targeting your ads toward, however, some areas of law may focus on younger or older age ranges. The key focus is that somewhere in these numbers are a few new clients that require your firm.

What is a Facebook Retargeting Ad?

Have you ever been on Facebook then later went to another website only to see an advertisement for some CRM company appear at the top of the new website you’re browsing?

This is what is known as retargeting and it is an extremely effective way of bringing potential clients back to your website to contact your firm.

In the digital marketing world, Facebook’s retargeting ads tend to yield some of the highest returns from an advertisers ad budget. For your law firm, this provides you with an opportunity to maximize your budget by getting second, third, or more chances to convince someone that you are the lawyer for the job.

Facebook Retargeting On a Deeper Level

There are a few reasons why a retargeting campaign is very effective for advertising your law firm. An interpretation of Retargeting.com suggests that retargeting works because you can deliver ads again to your target clients which have already expressed interest in your law firm.

You’ll need an attorney website to get the most out of Facebook’s retargeting ads because a snippet of code must be placed on your website. This code places a cookie (a small tracker) onto any visitor’s computer which sends information back to Facebook about the pages they visited.

You would use Facebook’s custom audiences to retarget visitors to specific places on your website. For example, if a visitor went to your contact form, you can retarget them so they return and send you a message.

Another example could be a special offer for a free consultation for people considering divorce. This compelling offer is found on your homepage and in order for a visitor to receive this they must provide you with an email. Your initial Facebook campaign starts off by attracting Facebook users to your homepage. Some users stop by but you don’t receive as many emails as you like. With your retargeting ads, using an image that emphasizes that pain of divorce with more information about the benefits of hiring a divorce lawyer.

Retargeting is a cost-effective way to re-engage with your potential clients. It gives them a second opportunity to decide whether your law firm is the best choice available. Now, if you’re wondering how to set that up, you can learn how in the next section.

Setting Up Facebook Retargeting Ads

Using Facebook retargeting ads provides your law firm with a competitive edge. There aren’t many other law firms doing this which makes this a smart move for your law firm’s market strategy.

Here’s a simple approach to setting up next law firm’s Facebook Ad campaign with retargeting at your law firm:

Install Facebook’s “Pixel”

The first thing you have to do is install Facebook’s tracking pixel on your website. This pixel is what is used to track visitors on your website and sets up the retargeting ad through Facebook’s ad network.

You shouldn’t require any help from a web developer for placing the tracking pixel on your website. There’s an easy to follow explanation on Facebook’s help forums.

Choose Your Audience

The next step is to log into your Facebook Ads account and go to “Audience.” Facebook offers powerful tools to select a specific group of people to target your ads. If you’re a local law firm, you can select which city you’re in, their marital status, employment, the approximate level of income, whether the visited your website, and all kinds of combinations.

If you don’t want to create a custom audience, you can upload your own list of contacts instead. Or, you can merge both your contacts with the audience you want to target.

Whichever you decide, your ads are almost ready to be displayed to your target audience whenever they browse Facebook, Instagram, and other websites throughout Facebook’s advertising network.

Grab Their Attention

Your retargeting efforts will only be effective if you have a compelling message (or image) that can recapture your audience’s attention.

Why should they return to your website? What do you want them to do? Do you want previous visitors to return to a contact form after visiting your page containing a special?

Before you start creating your Facebook ad, it’s important to have a plan. This will help you determine the direction and the design of the overall ad. You retargeting ad has to catch people’s eye and bring them back to your website. Take a look at the example below:

This is just one of many ways you can use Facebook ads to target your potential clients and increase intakes at your firm. However, be sure you don’t make these mistakes with your Facebook Ads.

How To Build A Visual Identity For Your Law Firm

It may be unfair and hopelessly shallow, but clients will judge you based on how you look. You know to dress the part in the courtroom, but what about your website and social media presence? Does it look like you: polished, professional, and worthy of a client’s trust?

Be honest. Be brutal. Your clients will be.

A strong brand identity relies on the fine balance of cohesion, presentation, and personality.

There’s a sea of law firms out there that look either out of touch or overly generic. In fact, I’m pretty sure some of these law firms just copy and paste their entire visual identity from other brands. Yikes.

That may be okay (it’s not okay) for fly by night, side-eye worthy amateurs, but not you. You’re the best, and you’ve got to look the best, or no one else will know it, except for me and your mother.

By the end of this post, you’ll learn exactly how to create a visual identity that looks smart, savvy, and purposeful. This visual identity will make your brand more memorable and more trustworthy. Ready to get started? Let’s go!

Psst… Would you like to get 12 tools for creating a stunning visual brand? Subscribe to receive this free resource.

What message would you like to convey?

Here is the best place to start. Would you live to cultivate a friendly persona or an intellectual one? They aren’t mutually exclusive, however you’re looking for the dominant tone in your visual identity.

Perhaps it’s best to think of your ideal client. Are you in family law? Are you an entertainment attorney? Do you work primarily in real estate? Your target clientele shifts depending on what type of law you specialize in. Keeping that client in mind, you can create a brand identity that reaches and relates to them.

How can a law firm that specializes in entertainment be satisfied with a dated and bland visual identity? Or, how can a firm that focuses on family law create a visual identity that’s aloof and unsympathetic?

Actually, it’s easy and a lot of brands do it unintentionally. However, it’s also easy to create a visual identity that deliberately gives off the vibe you wish to present. Let’s take a look at the components that create your visual identity.

The Components of Your Visual Identity:

Color

Color has a profound impact on us. One color can make us feel calm, another can make us feel creative. Studies show that the color called drunk tank pink can actually reduce violent and hostile behavior. There’s little doubt that color influences our psychology.

This is why you need to think about what colors to use in your visual branding. Each color affects us differently. Depending on the message you’d like to convey, use a corresponding color to subtly but effectively echo it.

Here’s a breakdown of each color and how the brain interprets it:

Green – Fresh, Organic, Natural, Eco-friendly, Gentle

Blue – Trustworthy, Secure, Peaceful, Calm, Loyal

Purple – Creative, Unique, Vibrant, Luxurious, Royal

Yellow – Friendly, Excited, Positive, Joyful, Energetic

Orange – Playful, Warm, Cheerful, Social, Confident

Red – Passionate, Bold, Strong, Dynamic, Brave

Pink – Feminine, Sweet, Compassionate, Affectionate, Caring

Brown – Reliable, Approachable, Stable, Dependable, Practical

Gray – Modern, Neutral, Conservative, Futuristic, Advanced

Black – Sophisticated, Traditional, Classic, Powerful, Elegant

White – Pure, Good, Clean, Honest, Open

You’ll probably want a combination of two or three colors to create a unique and intentional visual identity. For example, the color combinations of blue and gray say modern yet trustworthy, while brown and pink say dependable and compassionate.

Do you need help deciding which colors should represent you? Browse the most loved color palettes of all time over at ColourLovers. Pick up inspiration by the user-submitted color palettes and use it to jump-start your brand identity.

Graphics

Graphics are a huge part of visual branding. Along with color, graphics are an immediate way to communicate your brand’s unique identity. This includes images, photos, icons, infographics, and other visual elements.

As they say, a picture is worth a thousand words. If you want to immediately impress your firm’s identity, personality, and tone, you need to intersperse graphical elements into your online content.

On your general website, your blog, and your social media accounts, use graphics to craft a uniquely identifiable visual brand.

When you post an image on your blog or social media accounts, make sure that it:

  • includes your brand logo. In case your image goes viral, you want to leave your calling card.
  • continues the same look and feel as the rest of your brand. Consistency is important for developing a strong visual identity.
  • supports the text if on your blog. Your image should make sense and emphasize the blog post.
  • is high quality. There’s nothing worse than a tiny image that your visitors have to squint to see.

Where to Find Images

Speaking of high quality, there’s no reason to settle for cheesy images when there’s plenty of free and amazing stock libraries on the web. Check out this list of my favorite stock images (and subscribe for even more resources).

Be sure to check the license and usage requirements. Most of these sites require no attribution, but terms can change at any moment.

Logo

Your logo is the best way to instantly impress who you are as a brand. Think of your logo as a first introduction. It can immediately convey the tone and personality of your brand before your client has an opportunity to look at your services, testimonials, or blog posts.

Because your logo represents your brand, don’t go ordinary and buy a template that every other law firm uses. To really stand out, commission an original logo from a reputable logo designer. Find designers, and their portfolios, on Dribbble or Logopond.

Fonts

Last, but not least, is your font choice. Your font says a lot about your brand identity. It can say that you’re fun and hip or serious and staid.
Font libraries like Fontspace and 1001 Fonts let you search for fonts based on the type of mood you’d like to convey. Simply type in “classic” or “modern” to find the perfect font for your brand.

Put it to Work

Now that you’ve been introduced to the four components to your visual identity, it’s time to put it to work on your blog and social media platforms. Here’s how:

Your blog

Be sure to include an image on each and every blog post you write. Not only will it provide visual interest to your post, it will subtly reiterate your brand identity.

Facebook

One in seven people on earth use Facebook. No doubt some of your clients use this popular platform. Take advantage of the cover photo as a prime opportunity to reinforce your brand message.

LinkedIn

With 300 million monthly users, LinkedIn is a powerful marketing tool. Use a professional image here to represent your brand.

Twitter

On Twitter, use the header photo as another opportunity to brand just like on Facebook.

Pinterest

Not on Pinterest? Pins last longer than Facebook posts, and can greatly expand your marketing reach. On Pinterest, use similar cover images to create a consistent visual branding.

Psst… Would you like to get 12 tools for creating a stunning visual brand? Subscribe to receive this free resource.

Final Thoughts

To create a visual identity that mirrors your brand message, remember to ask yourself what your clients need and expect from you. Once you understand what that is, use these tips to build your visual identity.

Don’t forget to download our extra set of recommended tools to help you create a winning visual brand identity for your law firm.

8 Effective Online Marketing Techniques Used By Lawyers

Lawyer’s with websites need marketing techniques to introduce prospective clients to their legal services.

Whether you’re small- or medium-sized law firm, the techniques in this article can be used by you or review with your team to create an effective marketing strategy.

Take some time to decide which techniques are worth your time and efforts. You can always get one started and begin testing another later on.

The marketing strategy you create for your law firm will be completely unique to you.

Content Marketing

Content is the key to attracting visitors to your website and generating leads for your firm. Here are a few ways to use your content more effectively:

  • Offer Downloadable PDF. This is a simple way to capturing contact information from those visiting your website. Simply write a guide are common legal concerns, your area of expertise, or a course of action to take in situations requiring legal services. Putting your contact information inside the guide is a great way to encourage readers to contact your firm.
  • Write Quality Content. This can be difficult. Writing blog content that connects with your readers can entice them to share your content on their social media, thereby increasing your exposure and readership. Try focusing on the common concerns your prospective clients may be facing. As well, don’t be afraid to add a “share this with your friends” at the end of each article.
  • Share Your Content. For your content marketing to succeed, you have to share it in different places. Join Facebook groups, online forums, and answer questions on Quora. Once there, you can write responses and insert relevant links from your website.

Online Discussions & Groups

As mentioned previously, joining online communities, active forums, and places like Quora is a great place to share your content. In addition, you can also establish yourself as credible and reliable.

Instead of blasting out promotions to your content and links, maintain an active presence and build relationships with those online. Start by choosing just a few places to dedicate your time like LinkedIn, Facebook Pages, and other forums where discussions are regular.

Social Media

If you don’t have a social media presence, start now. As you share your best legal information online, having a place to reach out to prospects and build a community around you can minimize significant time and resources.

Facebook, Instagram, and Twitter are still leading social media platforms where you can provide a place to build your online community.

The people who like your page or follow your accounts are likely genuinely interested in your services. Share content directly with them, they are your closest supporters.

Email Marketing

Lawyers using contact forms to collect leads can nurture those prospects through email marketing.

Email marketing is one of the lowest marketing costs and can lead to the highest ROI.

As you build your list of prospective clients, consider sending text-based emails only. Most people are familiar with opening emails from friends, families and business associates.

Emails that appear too noisy or filled with distracting images can immediately lead to the garbage bin, or worse, marked for spam.

Make A Video

In today’s media-rich world, video tends to be the dominating trend for both entertainment and sharing messages with others.

Creating videos can range from expensive high production features or your law firm to simply flipping on the camera and talking about your legal knowledge.

If you’re already blogging, consider turning your blogs into a full feature discussion involving you in your office. Having both videos and content related to the blog is appealing to a wider audience as well as boosts your credibility.

Facebook Ads / Google Adwords

Wondering how to increase your following on Facebook or boost traffic to your free consultation landing page?

Facebook Ads provide a range of possibilities to target prospective clients. You can set up your Facebook Ad account in a few steps. After that, you can begin to explore the demographic targeting feature to share your ads with specific audiences.

You should start with a low budget then adapt your ad campaign according to which ads are returning the most.

With Google Adwords, you can push your website to the top of search engines. Unlike Facebook Ads, your ads will be triggered based on relevant keywords that people are using to search online.

Knowing which keywords people are using can help your marketing attract more visitors to your website. However, something to keep in mind is that these keywords can be very competitive causing the price per click to be very high.

Before starting your first ad campaign, you may want to consider these Ethical Rules that lawyers must follow by the ABA.

SEO

If you’re a lawyer unfamiliar with how websites are ranked by search engines,  SEO stands for Search Engine Optimization.

There are both on-page (i.e. modifications to your website) and off-page (i.e. your activities away from your website) which can influence where your website appears in search results.

Improving the SEO on your website is a great alternative to paying for advertisements because this can get you free traffic. However, the SEO changes you make today may not take effect right away.

Some things you can start doing to improve your SEO are:

  • Creating more backlinks to your website (i.e. sharing your content and pages on forums and other places online)
  • Improve the quality of your articles
  • Perform keyword research and use the appropriate words on your web pages and articles.
  • Improve your website’s page speed (page speed is an important factor that search engines use to rank your website)

Note: As you publish more content on your website, you’ll organically improve your SEO.

Live Chat

 Imagine being able to communicate with your visitors while they’re on your website.

Adding a live chat messaging system to your website can enable you to capture more leads and convert more visitors into clients.

Live chat works by triggering a message like, “How can we help you today?” whenever a visitor arrives at your website. Either you, your staff, or an outsourced agent can interact with that visitor.

During after hours, your live chat can continue to collect leads by providing information to contact you via email. You can return to office the next day and respond to any messages in your inbox.

There are a variety of live chat services dedicated to lawyers which is a consideration to ensure confidentiality and privacy of information shared over the chat system.

Slow Drip Is Better Than A Big Splash: Consistency Is King

Lately we have received several questions revolving around the difficulty of maintaining a consistent marketing presence without having to spend all day doing marketing instead of client work.

Most attorneys have heard the advice that they need a consistently updated marketing presence, but you’re already busy with your client cases and maintaining the business. Taking time away from the work that pays the bills to “work on marketing” is a tough ask without even considering that most of the time, it’s not always clear what needs to be updated or how often.

Here at AmazeLaw, we’re trying to take the generic guru-ish marketing advice that experts spout like gospel, and deconstruct it to teach attorneys what it really means and how they can use that advice to grow their firm.

The point of this post is to show you what consistency really means and how mastering it can benefit your business. Not only will we tell you what consistency online can do for you but we will also help you to keep up online while you keep up with your busy schedule.

What does it mean to be consistent?

What it means to be consistent varies depending on the activity, but the general goal, is that any time a prospective client stumbles upon your firm, either through your website, a facebook page, a tweet, etc, it needs to look like you’re on top of your marketing.

There are some technical reasons why this is beneficial, but let’s focus on the feels.

As a prospective client of your firm, I want to know that I’m going to be working with someone that I can relate to. Someone that’s on top of the latest trends in the area of my problem. And having marketing that’s up to date checks both of those boxes for me. And as a tip, another signal it sends, is that you’re not an overwhelmed solo. It shows a position of friendly strength. That you can afford to spend time teaching people about your craft because you’re good at what you do and you’re confident in it.

Consistency online helps to build professionalism, clarity, and trust from your viewers while also boosting your google standings. When your viewers are on your pages and you have only updated some of the content or haven’t updated in a really long time it looks as if you don’t care about the details.  As a solo the details can make or break a referral so keeping up online sends a message to your current and potential clients.  Your viewers will respond well to your commitment to be consistent online and take it as a sign that you are willing to commit to their issues and build a bond of trust.

So now you know you have to be consistent but you need to know how consistent do you need to be with each avenue that you have online. Does that mean every day? Every week? Every month? Well, it depends on the activity, so let’s break it down.

Social Media

Putting content on your social media posts can be simple and easy. An original thought everyday. Do you have more than one? Post it! Do you want to promote something more than once? Schedule it! Social media is a way to draw the attention of everyday viewers into things that you are mutually interested in. The idea behind social media is to constantly be grabbing the attention of  people online. Social should be part of your everyday morning routine. Get up, stop at Dunkin Donuts, get to the office, POST.

But it’s easy to say “Do social media every day!” That’s where most gurus stop. We put together a detailed 20-minute daily marketing plan, so check it out and commit to it for just one week.  

Blogging

Ah blogging, ranking second just behind social media for the buzzwordiest marketing advice that never gets into the details.

We’ll cover a simple plan to get you started in a few seconds, but let’s talk about what consistency means when it comes to blogging.

First off, the idea isn’t necessarily to drive a ton of traffic to your site today (though it’s possible and can be a nice side benefit), the idea is to build up your blog like a long-term savings account. And the easiest way to do that, is to make small weekly deposits. Over time your bank account (your website) will grow enough to the point that it has a large number of pages. And just like compounding interest, as a site grows and ages, it’s ability to attract more traffic increases as well.

We recommend weekly blog posts, mostly because it makes it easier to keep up with. Two weeks in between posts and you’ll get out of the groove, and blogging will remain that “activity I’ll get to later when I have lots of free time.” Twice a week can work even better, but we’re also trying to be realistic. It’s hard to set aside that much time every week.

Pick your slow day of the week if you have one. Friday is my favorite. Make a recurring weekly appointment on Friday morning (avoid the afternoon because we all know what happens to tasks relegated for Friday afternoon) to draft a blog post.

I would allocate an hour.  And all you do is spend one hour answering one common question you get from clients in the simplest terms possible. It might feel like you’re giving away your secret sauce. You’re not. The clients that take your info and try to run with it on their own, were never going to be clients anyways. The clients that look at it and say, “Whoah, she knows what she’s talking about and I really don’t have the time or the expertise to handle this on my own” are the clients you’ll love.

Alright, back to it, spend one hour answering one of your common client questions. The headline can be verbatim what clients usually ask, i.e. “How often should I update my will and what should I be looking out for?”

If you’re happy with the post after that hour, go ahead and post it you’re done. If you think it’s a bit rough, put it away and schedule 20 minutes of time on Monday to edit it.  You’ll find that having a weekend for the thoughts to settle in your head can really add to the clarity of your answers.

There’s no rocket science to blogging, and we could go into all sorts of advanced advice, but that plan will make it easy to get started, and could provide you many months of great blog posts.

Email Marketing

There aren’t many firms out there that are using email marketing to their advantage. And in an industry where you’re typically not needed until you’re really really needed, having a medium that puts you in front of prospective clients on an ongoing basis can be key to making sure that you’re top of mind when they do have the need.

We’ll be posting an epic email marketing tutorial soon that will go over all of the how’s and why’s of email marketing, but for the sake of completeness, we recommend that you’re emailing your list anywhere from once to twice a month.  More than that, and it’ll be tough to keep your newsletters stocked with great content, and any less and your list will go stale. Meaning your readers will start ignoring your emails, or perhaps even forget why they’re getting the email in the first place.

Don’t have an email list yet? Don’t worry, we’ll get to that soon. Better yet, sign up for our marketing bootcamp and you’ll get a weekly email that explains the whole process.

Consistency Is The Golden Ticket

It really is. Over time a consistent marketing approach will be out the best marketing campaigns or PPC ads, or TV commercials. So look at your schedule and see where you can add those small marketing nuggets to your daily, weekly, and monthly routine so that you never have to think about what to do next.

And if you need help, sign up for our Marketing Bootcamp,  and we’ll walk you through the basics and turn marketing your firm into a habit.

6 Reasons Why Lawyers Should Use Facebook Ads

Getting your law firm noticed can be one of the most challenging parts of your legal service. While traditional methods of advertisement (i.e. newspaper, radio, etc.) may still have some effect, in today’s smartphone-driven world, lawyers using Facebook Ads can give them an added advantage.

Before getting started, you may want to review this article about Facebook Ads. It’s an overview of Facebook Ads and can help you get started.

In this article, let’s look at the reasons why lawyers should be using Facebook Ads and how it can benefit the firm.

Access to Prospective Clients

Facebook is more than just a place to communicate with friends and share cute videos of cats. Many businesses are using Facebook because of the possibility of building strong relationships with their customers and clients.

Start with a Facebook page. Then share relevant content that people will want to read. Let your law firm website be the place where you advertise your services and your Facebook presence be where you establish a connection.

Facebook is a huge marketplace where people are sharing personal information about their daily lives. From their upcoming divorce to a recent car accident, Facebook gives you access to many prospective clients.

Target Specific People

Looking at the advertising potential of Facebook, the ability to create demographic specific ads allows you to target more people likely to use your legal services.

Facebook Ads has evolved significantly in recent years. They continue to make modifications and improvements to the way you can set up your ads.

For local businesses, the benefits are big. Being able to target specific regions of a city or groups of people experiencing similar problems can guide you toward a more effective Facebook Ad campaign.

Unlimited Customization

Aside from the targeting abilities Facebook Ads provides, you also have unlimited potential for customizing your ad campaigns.

Consider creating a unique landing page on your website that directs people clicking your ad. Send them to an email list subscriber or request a phone call right away.

The most important thing to do is to have a landing page that is related to the Facebook ad you use. Here are a few things you can put on your landing page to improve your ads performance:

  1. A short (~2 minute) video detailing your legal services
  2. 4 to 7 pieces of important information
  3. Your call to action (i.e. submit your email or give us a call).

Keep your landing page short and to the point. The purpose of Facebook advertising is to direct prospective clients toward contacting your law firm. If you have too much on your landing page, it can be overwhelming and cause visitors to leave right away.

An alternative to the landing page approach may be to send those who click your ad on your Facebook Fan Page. When they’re there, you can offer a valuable piece of content for their contact information.

Affordable

Unlike Google PPC, which has competitive keywords costing more than $100 per click, Facebook Ads can be very cost-effective.

If you’re doing the advertising yourself, it may take some time to find the right combinations before you discover an effective ad result.

In contrast, there are many digital marketing services that can offer their expertise in creating a campaign that fits your budget.

Whether you want to spend a few hundred dollars per month or significantly more, you can set up a campaign and measure the results. Knowing where your budget is going and evaluating the return on investment is just another get advantage that Facebook Ads has for lawyers.

Share Your Expertise

Let’s face it, people are using Facebook to be entertained and stay connected with their loved ones. They don’t enjoy being bombarded by advertisements selling products and services.

If you’re going to be using Facebook Ads to attract clients to your law firm, you’ll have to provide valuable information.

If you’re a personal injury lawyer, consider sharing an article like:

  • Car accidents occur daily and studies have shown that most accidents occur because of these major reasons.We discuss 7 reasons how personal injury lawyers help and how you can reduce the stresses that come with getting in an accident.

If your focus is a divorce lawyer, you may want to try:

  • Studies show that children live unsatisfying lives and perform poorly in school when their parents are conflicting at home.We discuss 5 reasons why children can benefit from divorce and live happier, more successful lives.

Providing posts like these for Facebook users allows you to interact directly with prospective clients. Instead of selling your services you can create a relationship that makes you an expert on the legal practice you specialize in.

Build Community Awareness

Even though you are sharing content and providing valuable information, people may not inquire about your legal services right away.

From a consumer’s perspective, it takes multiple encounters with a brand before they make the decision to purchase. With the impacts of marketing and the skepticism of today’s consumers, that number continues to increase.

As you build awareness within the community, you’ll be able to stand apart from other law firms that don’t offer additional information to those on Facebook.

Facebook Ads is just one way to get people to recognize your legal services. When people start reading your articles, they may have questions related to their situation. Having other tools on your website, such as a Customer Response Management app, can help answer their questions and set up a consultation at your office.

Check out this article on CRMs for lawyers to use in combination with your Facebook Ad campaigns.

Lessons In Marketing For Solo And Small Firm Attorneys From A Solo Attorney

Hi, I’m Katie.  I’m an employment attorney.  I like what I do, and I’m good at it.  Oh, you want to hire me?  Great!

If only it was that easy.  I’ve been a solo attorney for a little more than a year and a half.  I’ve learned so much about attorney marketing, especially marketing online.  I know I’ve probably only scratched the surface of everything that I should know, but I’ve made huge strides.  I get calls from other attorneys telling me how much they like my blog.  Clients find me online.  Am I always on the first page of for the search terms I want?  No.  But I’m getting there.

I was lucky that I have a husband who understands all this stuff, but I still had to learn a lot of it myself, and I had to make a ton of mistakes along the way.  If you’re reading this, you might be where I was when I first started.  Let me help you by sharing a few of the lessons I’ve learned.

  • It’s hard and it takes a lot of time.  Sorry.  I know you were looking for lessons that are going to make your life easier, but let’s start with the principle that’s going to carry you through all of your marketing endeavors.  No one teaches you how to do this in law school.  If you started your career at a firm, the firm paid someone else how to do this.  So now not only are you starting a completely new business and lifestyle, but you have to learn another skill.  But that’s okay, because you can do it and there are ways to make it easier, but let’s just all accept that as lawyers, marketing is a skill that does not come easily to most of us.
  • Take time to figure out who you need to reach.  When I first started out on my own, I felt like I needed to get in front of anyone and everyone.  What if I missed out on an opportunity?  I need blogs that reach every audience.  I want to send my email updates out to everyone and their brother (and somehow find a way to be interesting to everyone on that list).  Then I realized that I only have so many hours in the day, and that I need to be efficient, effective, and focused.  Who are your best referral sources?  For me, it’s HR professionals and other attorneys who don’t do employment law, so my marketing efforts need to be specific to those groups.
  • Figure out the best way to reach them.  The people you want to reach may not always keep you top of mind, but your online presence can help with that.  I try to write blog posts and email newsletters that attract HR professionals (day-to-day information that helps them do their job) and other attorneys (legal changes/important cases).  I also only send my email newsletters to people who have expressed interest.  And it works.  I’ve actually gotten emails back from readers thanking me for putting the email together.  How often do you get a mass email and decide that want to thank the author?
  • Find the right tools to help you.  Everytime I write a blog post (shameless plug – it is so easy to do this through AmazeLaw), I make sure to put it out on social media.  I use Hootsuite and autoschedule.  I don’t have to think about the best times to post, and I only have to post once for it to go to Twitter, LinkedIn, Google+, and Facebook.  I also use Mailchimp to manage my email lists (more shameless plugging – AmazeLaw integrates with Mailchimp).  Yes, it took a little for me to learn how to use these early on, but now I cannot imagine marketing without them.

I know that I’m not an expert on marketing, but I’m learning and finding a way to make it work for me.  As a solo attorney, I can’t justify spending money on marketing consultants when I know I’m smart enough to figure it out for myself.  I became a solo attorney in part for the flexibility, and I’ve built my firm so that I can make time for marketing because it’s worth the effort.

If you’re looking for more information on marketing, AmazeLaw has a great email marketing bootcamp that you can sign up for at  amazelaw.wpengine.com/#newsletter.  And if you have any questions about your firm’s marketing efforts, you are always free to email me with questions at info@amazelaw.com.  Good luck!