Category Archives: Marketing

When Is The Best Time To Post On Instagram

It’s not just your imagination: There’s a pattern behind why some of your Instagram posts get better social media engagement than others, regardless of how hard you worked on them.

Experts have analyzed the science of why some posts seem to reap more than their fair share of clicked-on links, likes, shares, comments, new followers, active fans — and most importantly, results.

Like so much in life, it all comes down to timing. Let’s take a look at which times of day, and which days of the week, tend to have the highest rates of social engagement, and what variations exist within various industries. For consistency’s sake, we’re using Eastern Standard Time (EST) as our frame of reference, so adjust accordingly for your own time zone.

Best (and Worst) All-Around Posting Times

Wednesday is the best day overall when it comes to most-viewed Instagram posts, according to data compiled by the social media management platform Sprout Social. That’s factoring in all brands, influencer personalities, and smaller-scale, individual accounts. Specifically, Wednesdays at noon finds the highest spike of activity on Instagram.

The second most-successful posting time for Instagram users overall is noon to 1 p.m. on Fridays. In general, weekdays between 10 a.m. and 5 p.m. are good days and times in which to post to the ‘gram. (Probably not a coincidence that these are the times when so many people are chained to their desks at work!)

Before 7 a.m. and after 10 p.m. are the times in which you are least likely to find social engagement, as well as all day Sunday.

Keep in mind, however, that these figures represent all Instagram users. Within that broad audience are categories that have different social media habits. If you have a specific brand identity, it’s important to delve a little deeper to find if the “best all around” periods of engagement on Instagram is the guideline you should be consulting.

Although one might think that weekends are a no-brainer for people to be hitting social media, there’s a difference between idly surfing the ‘gram,  vs. actually interacting with brands, business services, non-profits, and so forth.

In other words, while your ideal customer might be dreaming of visiting your area over the weekend, she won’t actually be in hotel-booking mode on a lazy Sunday. In fact, the least-successful day to post when it comes to social engagement are Sundays, virtually across the board.

Variations by Industry

If you’re running the social media for a business — or are catering to consumers of specific industries — one size does not fit all when it comes to when to post on Instagram.

Travel and Recreation

The hospitality and recreation businesses are often operating on a slim profit margin, which means that every post counts. That’s true whether you’re operating a resort halfway around the world from your target customers, own a local eatery, or manage a water park.

For the recreation industry, around 2 p.m. is best, with Wednesday and Thursday posts seeming to perform most successfully. (This is probably not surprising, since a midweek “pick me up” post involving a special trip or weekend paddleboard rental can really help office workers make it through the rest of the day!)

As with most other types of industries, Sundays offer the least successful social engagement opportunities on Instagram for the recreation industry. If your own timetable doesn’t make a midday, mid-week posting time realistic (especially if you’re in a different time zone), split the difference by avoiding early morning or late night posts, which have the least amount of social engagement for the industry.

Nonprofits

It’s not enough to simply represent a good cause. It’s also important to find new ways to help current and potential donors and volunteers see why the need is urgent for your nonprofit organization. For example, using Instagram to present success stories is another way to balance the grim need with the positive results that can happen and you can hire an Instagram Advertising Agency.

So, what’s the best time to make an impact on Instagram for your nonprofit? Midweek is best, while Sundays are the least effective times for social engagement for charitable organizations. From about 2 to 4 p.m. are the best times to post, especially on Tuesdays and Wednesdays.

Retail Sales

If you’re promoting consumer goods, Instagram presents the perfect way to tell a good story. That’s what makes the difference between “content” and “compelling content.” Rather than simply post a photo and description of the products you’re promoting, help your audience picture themselves using them. Work with influencer partners as well as your own in-house art department to coordinate fun, eye-catching and informative posts.

Whether it’s a flirty dress, container plants for the front porch, or a sleek new drill set, photos and engaging text help would-be customers see how your product will improve their lifestyle. Strike a balance between people who already follow you because they love your brand or store, and those who came across your post  by searching for “#sundress” or “potted begonias.”

In general, the best time to post for consumer goods is Wednesday at about 4 p.m. As with other industries, Sundays remain the days in which posts receive the least amount of commercial engagements when it comes to consumer goods. But, as usual, make sure to track sales and inquiries over a period of several months, because your business might actually do well with Sunday browsers.

Don’t Ignore Your Own Common Sense

If your Instagram caters to a specific audience, following the social engagement trends blindly may do your account more harm than good. If you’re a brand or retail outlet that caters to musicians, for example, they may still be sleeping at 2 p.m.!

Experiment to determine which times and days get the best responses. It may be at 2 a.m., when those hypothetical band members are still winding down from gigs — or in the evening, when they’re killing time before it’s time to hit the stage.

Likewise, a crafting-oriented audience may be looking for ideas before the rest of the family wakes up, making early morning the most likely time you’ll get the kind of social engagement you’re looking for from your niche audience.

As with many marketing initiatives, generalized data shouldn’t supersede your own expectations. Many social media accounts are continually surprised by the actual active hours of their target audience, as well as the types of posts which get the most attention. Rather than seizing on what you’ve gleaned after a few posts, take the time to look for longer-term trends — say, after a month or so, as well as after conducting a quarterly and yearly analysis.

When Is the Best Time to Post on Facebook

You’ve created a brilliant content strategy that has great posts to share on social media. It’s full of compelling tidbits, news, information and high-value posts that will attract new customers and bring existing customers back.

Now the question is: When should you post the content on Facebook?

Why Does Facebook Post Timing Matter?

Analysts are constantly trying to discern the algorithms Facebook uses for content sharing on one’s stream. If you’re not using paid advertising on Facebook, then it can become a bit of a guessing game to determine when to put your content out in the open.

Facebook does appear to favor posts by friends and family, making it more challenging for organic business posts to be seen. One study of 43 million posts by the top 20,000 brands found that there had been a 50 percent drop in engagement (measured in likes, shares, comments and reactions) from the start of 2017 to the middle of 2018.

With more than 80 million business pages on the platform, that’s a lot of noise to fight against to get your content seen.

What can you do to determine the best time to post on Facebook? Part of the challenge is the various recommendations afloat on the web. Consider the various time recommendations below:

  • 11 a.m. and 1 p.m. to 2 p.m. on Wednesday (Sprout Social)
  • 9 a.m., 11 a.m. to 12 noon with Thursday and Sunday the best days (HubSpot)
  • 8 p.m. on Thursday (TrackMaven)

Here’s a closer look at the logic behind the selected dates for several of the studies noted above.

Sprout Social. While the Wednesday times were among the most optimal, there are other factors. Broadly, the most regular engagement occurs Tuesdays to Thursdays from 8 a.m. to 3 p.m., with much lower engagement on the weekends, before 7 a.m. and after 5 p.m.

HubSpot. The early morning and midday times are when people first arrive in the office or are about to break for lunch.

What Are the Suggested Best Times by Sector?

Many of these studies break down the optimal times by industry or demographic. Here’s a look at some sector breakdowns.

Best Times to Post on Facebook for B2C

According to CoSchedule, the best times to post are when workers typically have breaks or are at the end of their day – 9 a.m. to 10 a.m., 11 a.m. to 12 noon and 4 p.m. to 5 p.m. Sprout Social recommends posting on Wednesdays at 1 p.m. and Friday at 11 a.m.

Best Times to Post on Facebook for B2B

CoSchedule recommends posting at 9 a.m. or 3 p.m. to 4 p.m.

Here are some of the best times for specific industries, according to Sprout Social:

  • Education: Wednesday at 9 a.m. or Saturday at 5 p.m.
  • Finance: Wednesday at 12 noon
  • Healthcare: Wednesday from 10 a.m. to 12 noon
  • Media: Tuesday through Thursday at 9 a.m. or Friday from 8 a.m. to 9 a.m.
  • Nonprofits: Wednesday and Friday from 8 a.m. to 9 a.m.
  • Recreation: Tuesday at 2 p.m., Wednesday at 1 p.m. and Friday at 11 a.m.
  • Technology: Wednesday from 9 a.m. to 12 noon

What Is Facebook Audience Insights?

Facebook offers users a powerful tool to use in determining the right time to post. Audience Insights is a free tool to provide you actionable intelligence about your audience, prospects or all of Facebook. It is typically used to target ad buys on the platform, but can also be used to understand better when to launch content.

You can select from three options for audience – everyone on Facebook, people connected to your page or a custom audience. You can also set various demographic criteria, including age, gender, location, language, relationships, education, market segments and interests.

One of the best features of Facebook Audience Insights is its Relevance and Affinity measures. Relevance shows you the Facebook pages relevant to your chosen audience based on page size, affinity and people in your audience who already like a page. The Affinity measure indicates how likely an audience is to like a page compared to the entirety of Facebook users.

There’s also Facebook Insights, which can give you information about your posts. You access the feature at the top of your Business page. You can look when your page’s fans are online and which of your posts are the most successful.

What Social Media Platforms Can My Business Use to Manage Facebook Posts?

There are plenty of options for businesses looking to automate your Facebook posting calendar. Each of these platforms allows you to schedule times, provides analysis and metrics, and simplifies your content management strategy. Here is a look at a few of the most popular:

  • Buffer. Buffer automates your social posting by adding content to a queue. The tool posts at times you predetermine. The paid version of the service includes analytics.
  • Hootsuite. One of the oldest social media management platforms, Hootsuite includes scheduling options and content curation, allowing you to tag and search for content to use across media and streams while managing usage across teams. The tool also tracks social conversations about your content.
  • Loomly. Started in 2015, this site offers automated publishing, collaboration tools and multi-account management. It simplifies workflows and provides more structure via a strong social media calendaring solution.
  • PromoRepublic. This tool will recommend a posting schedule and suggest content for each social media platform using an artificial intelligence tool that analyzes your audience’s engagement patterns.

How Can I Determine the Best Times to Post on Facebook?

There is clearly no one definitive answer on when to post to Facebook. The optimal time depends on the audience you’re seeking to attract and engage, the content you’re using and the industry you’re in.

Here are a couple of recommendations.

1. Use the Data to Inform Your Decisions

Facebook data and information you glean from a posting platform are plentiful. It’s best to understand your own audience demographics and how your content performs to inform future posting times.

2. Timing Is Everything. Relevance Matters

Sports teams don’t wait to post boxscores. News outlets share breaking news as fast as possible.

You will likely be guided by when you think it’s most relevant. Some content only matters when it’s posted in a timely manner. New product announcements, sales, timing with ad campaigns in other media all should inform when you post. Don’t be afraid to experiment and track the results … giving you more data.

Facebook is a powerful medium, enabling your business to attract customers, fans and followers. Using insights, data and tools can give your business the intel to help create and schedule content to have the greatest impact.

MuteSix Reviews

MuteSix bills itself as an ad agency that focuses on providing value-driven, full funnel services for its clients. An award-winning company, MuteSix uses data-driven analysis and creative, targeted media buying that supports client goals.

As pioneers in the brand response marketing space, this agency was chosen as the Best Creative Agency by DesignRush.com in 2018. MuteSix was also the National Winner of the American Advertising Awards that same year.

Compared to other agencies, MuteSix is recognized in more Facebook Success Stories. It was also listed on Inc. magazine’s 5000 list of fastest-growing private companies in 2019, nabbing the number 15 slot. Also in 2019, MuteSix was listed in the first annual global ranking by Adweek. Securing the number 10 spot in the Adweek 100: Fastest Growing Agencies, MuteSix experienced a 770 percent jump in growth.

About MuteSix

Founded in 2014 by two entrepreneurs who knew they wanted to approach the ad industry in a different way than anyone else in the industry. Steve Weiss, CEO and founder, along with Daniel Rutberg, COO and founder, head a diverse, creative, passionate and highly-tenured team of 150+ talented individuals at the MuteSix headquarters in sunny Los Angeles, California.

MuteSix has been named in Inc. magazine’s best places to work and gives back to the community. For example, in 2020 MuteSix choose to support Wags & Walks, a non-profit rescue group dedicated to finding Los Angeles-shelter dogs their forever homes.

A Premier Google Partner, Shopify Plus partner and certified in Facebook Ads Blueprint, MuteSix has also been featured in Forbes, Facebook Business, Huffpost and more.

Clients MuteSix Has Worked With

MuteSix has worked with some of the biggest names on the planet including GNC, Condé Nast, Adidas, Ring and Quicken Loans. This agency doesn’t just work with established, household names, though.

It also helps up-and-coming brands get the results they need to scale. goPuff, an on-demand personal convenience store, and MeUndies, a popular underwear brand, are just two MuteSix clients that benefitted greatly from the agency’s ultra-personalized services.

Types of Clients MuteSix Serves

MuteSix delivers its innovative creative marketing, digital strategies and video production services to a wide swath of both B2B and B2C industries. These include diverse sectors such as sports, financial services, e-commerce, luxury, retail, non-profit, technology, publishing and more.

Specialties

Understanding that its clients need a multi-prong approach to marketing that harnesses the power of the digital landscape and utilizes cutting-edge data, MuteSix offers a wide range of evolving specialties. These include Creative Studio, conversion rate optimization, influencer marketing management as well as those listed below:

Amazon Management

With about half of all product searches beginning with Amazon, brands need to stay ahead of their competition and maximize their Amazon visibility to meet their sales growth goals. Working with MuteSix ensures that the agency’s many years of proven growth and experience with Amazon’s reps is funneled to their clients.

Facebook and Instagram Advertising

Arguably the two most influential social media companies in the world, harnessing the power of Facebook and Instagram advertising is crucial to the success and growth of today’s companies — large and small. Utilizing big data, psychological drivers and other proven strategies, Mutesix develops a persona-driven and client-centric strategy that fosters deep connections and understanding that clients need with their customers.

Google and Youtube Advertising

Mutesix understands the drivers behind retail due to its deep and robust insight and experience. Driving return on investment (ROI) with a series of precise advertising campaigns that use a scientific approach perfected as a Google Premier Partner, Mutesix identifies, attracts and converts customers for its clients.

StudioSix

StudiosSix is the in-house video production team at Mutesix. Because this sector is located right within the Mutesix team, the agency’s clients have instant access to professional-grade video services that are held to the exacting standards that MuteSix is proud of.

The quality, detail and precision that is evident in the videos MuteSix produces is unparalleled. It’s this quality that prompts so many of their clients to mention the MuteSix video production skills in their reviews.

Email and Messenger Marketing

MuteSix realizes that context is what matters in today’s busy and fast-paced world that includes cluttered inboxes. That being said, email is understood to be a brand’s single largest driver of revenue. Understanding how to create campaigns that hook a customer and prompt them to click-through are the key to harnessing the power of email.

MuteSix uses an approach that is driven by context with ROI as the ultimate goal. Psychological drivers partner with a deep understanding of each brand’s customers — factors that MuteSix leverages to get its clients’ customers to open emails, click through and make that crucial purchase to complete the sales loop.

Messengers campaigns that are high-performing use the same strategy to bring their clients the success they need to scale, grow and expand to meet their goals.

MuteSix Reviews

MuteSix has five stars on its Facebook page, as well as on Yelp and Google Reviews. Many reviewers lauded the agency’s team for its talent, knowledge and skills in areas such as video production and Facebook ads.

In addition, MuteSix was noted as being easy to work with. Each client receives access to a dedicated campaign manager who heads a full team that handles optimization, creatives and targeting. With access to the campaign team 24/7 and the ability to be as involved or as hands-off as the client desires, MuteSix possesses the flexibility to work with a range of clients.

Dan King, director of marketing for MeUndies, noted in a typical review that the brand uses both Instagram and Facebook to build connections with current customers as well as acquire new ones. With plans to continue using social media to spearhead their aggressive goals for customer acquisition, founder of MeUndies, Jonathan Shokrian, noted that MuteSix has been instrumental in helping the brand scale their channel, hone its strategy and assist with attribution.

Daniel Snow, co-founder of The Snow Agency and GOATcase, a brand of premium phone accessories, gave MuteSix a five-star review on the agency’s Facebook page. He noted that the agency is transparent, communicative and efficient. Additionally, he highly recommended the Mutesix team to brands who want to outsource their marketing strategy.

Social Media Sites

Social media has become integral for brands to connect with their customers. It fosters a wider reach than content, email, and traditional advertising given that there are 2.95 billion social media users in the world as of 2019, with North America and East Asia having the highest numbers of users.

What makes social media so unique is that much of it is extremely ephemeral, yet a consistent social media presence will outlast any ad campaign, no matter how successful. If you’ve been thinking about boosting your brand’s online presence by increasing your social media activity, here’s what you need to consider.

Social media has both paid and earned media elements, and buying traffic differs from buying followers.

Social ad spend is currently around $102.2B and on a 7% upward trajectory. After all, with such an enormous reach, spending directly on social media platforms can seem like a more effective use of your marketing budget than traditional advertising or content that is only seen on your own channels. However, social media has both earned and paid media elements to it.

Earned media happens much faster when your company is talked about in a newspaper or magazine. With social media, it can take time to build up a following organically and get the desired traction and results from your social posts. Every brand will face different challenges and advantages when it comes to getting into the groove for regular posts and user engagement, but a universal truth is that you simply cannot buy followers. There are several scammers that promise to increase your follower count, but it’s artificial because they’re all bots with a few “real” accounts thrown in that don’t actually engage with your posts.

However, you can buy traffic which can help boost your following organically. That is essentially what you accomplish by buying ads on any social platform: your ad sets should be tailored to the intended audience most likely to be found on the platform, their interests, and the nature of the platform. It entails a different strategy than engaging with followers you gained organically.

Social media isn’t just Twitter and Facebook.

While Twitter, Facebook, Pinterest, and Instagram are the biggest social media platforms out there and considered the most valuable platforms in which to cultivate a following, they’re also not the only ones. There’s hundreds of social media platforms out there, and some of them just aren’t as ubiquitous as Twitter and Facebook. Snapchat, TikTok, and YouTube are the places to be if video content is your strength, Instagram and Pinterest for image-heavy content, while Twitter and Facebook are ideal for informative and entertaining social content that’s primarily text.

The platforms themselves are also not monolithic. It can be in characteristics: what Facebook has in the number of users, Twitter has in engagement. The vein of content that succeeds on Instagram might not always translate to Twitter and vice versa. While some platforms are also well-suited to brands like LinkedIn, Facebook, Twitter, and YouTube, other platforms won’t always adapt well to brand content, such as Tumblr.

Think about which social media sites you should prioritize, and why.

While Instagram may put imagery first and Facebook and Twitter have more emphasis on written content, some social platforms are structured for specific interests or purposes. For instance, NextDoor is geographically based on neighborhoods and developments, which is important for businesses that depend on local foot traffic. LinkedIn is designed for businesses and freelancers to find clients, and job-seekers to further their careers, so it’s important to include it in your social strategy if one of your goals is to improve your reputation as an employer. Discord has numerous applications but is best known for their applications in the video gaming spheres and political activism.

Before deciding on which platforms you should focus on, you should think about both the user base you have and the one that you want. Where would they be most likely to go? Why? What kind of engagement are they seeking, and what type of functionality would they looking for in particular? Twitter and Instagram tend to be very up-to-the-minute while Pinterest and YouTube provide tools for users to save content they plan to reference again later through boards and playlists. Discord servers provide chat functions while Facebook has public and private groups that are separate from feeds.

It can be hard to determine the “sweet spot” for how many platforms you should focus on, because every brand’s needs are different. You don’t want to spread too thin but also don’t want to focus all of your social capital in one place.

Real-time engagement is crucial for success with social media.

There are many services, such as Buffer and Hootsuite, that enable you to “set it and forget it” by scheduling posts in advance. While this is helpful for marketing campaigns and maintaining a steady online presence, it ultimately doesn’t cultivate a stable following.

Time and resources need to be put into growing and maintaining followings across social media platforms. The word “social” is in the phrase, right? Talk to people! Have your social media manager engage with people who reply to posts and make comments or ask questions, or do the same with accounts that the brand follows. That real-time engagement is what separates social media from other types of online marketing and contact: when it comes to interactions with your different channels, customers and prospects are more apt to have a specific purpose like troubleshooting a product. Social media is a way to shape your brand voice while responding to users, and provide different ways for them to interact.

For better or worse, social media is a public forum.

Social media has been a great equalizer in ways that traditional media has not: marginalized people can form huge audiences, and brands can utilize social engagement no matter the size of their ad budget. But it’s also a public platform. Some users will use it like a customer service channel while others will just like and repost your content. How your team responds to an angry customer on social media can serve as an exemplar of how you solve problems, or make the problem worse, now that it’s public. Social media is a reflection of your brand, and this goes for both the content that is posted and shared as well as how you engage with people.

Brands also need to exercise caution when jumping on memes, trends, and hashtags, because this can have disastrous outcomes.

Social media can be fun and lucrative, but brands still must account for the various nuances of social media engagement when forming and and executing a social media marketing strategy.

How Much Do YouTubers Make?

YouTube has become one of the internet’s most popular moneymakers. But is it all a bunch of hype, or does making money through YouTube have real potential? The truth is that YouTube isn’t just great at making internet stars, it’s also a viable way to make money. Here’s the system with which you get paid out for ads on YouTube:

  • Google pays the video publisher 68% of advertising revenue. So when an advertiser pays Google $100, you get $68.
  • The amount the advertiser pays changes, but generally, it is between $0.10 to $0.30 per view, with the average being $0.18/view.
  • This means that for 1,000 ad views, a Channel will get $18 on average. That works out to about $3-$5 per 1,000 video views.

So there’s the short answer. For every 1,000 views, a YouTuber will make $3-5. That’s not bad. But how simple is it to get those 1,000 views and how complicated is it to scale up.

What Can You Earn In Your Channel’s Early Days?

YouTube is not a great get rich scheme. The truth is that in the early days, it’s extremely unlikely that you will be making a great deal of money, or really any at all, by using YouTube in the very first days. While it’s possible to activate your AdSense account from the beginning and theoretically make money from posting your first videos, unless you’re already bringing over a large audience from another platform, it will take time to build enough of an audience to get enough views to make money.

Here’s an important aspect to keep in mind when evaluating all of this. While some advertisements are paid based on CPM (cost per thousand views), the vast majority are paid based on CPC (cost per click). This means that the money paid is calculated solely on the number of people who have clicked through on the ad. Because overall, very few people will click through, in order to make money it’s necessary to have the overall number of views be extremely high.

Even when the ad is being paid based on CPM, it requires the viewer to watch 30 seconds of the ad, instead of skipping ahead. This too increases the number of viewers overall necessary to make money. Additionally, you can only begin withdrawing payments from your AdSense account after you have reached $100.

So at the start there are not a lot of opportunities to make much money directly through advertising. There are however a few other options. One of these is affiliate marketing. By choosing a popular product and then linking to the product’s sales page for affiliate marketing, you can begin to make money more quickly.

Another important thing to consider in the early days is choosing the right niche for your market. By choosing an extremely popular topic your channel will have its best competitive edge. Here are some topics that are extremely popular:

  • Celebrity gossip
  • Food Reviews
  • Funny Things (especially with animals)
  • Gaming
  • How-to and DIY
  • Lifehacks
  • News
  • Numbered Lists
  • Product Unboxing
  • Spoofs

Moderately Successful Channels

After putting in your time in the early days and going about it all the right way, you should be able to achieve moderate success. At this point is when you can begin to see some AdSense money in addition to any affiliate marketing money you have been earning.

At this point you won’t be able to live off of the YouTube income, but you’ve become an influencer within your niche. At around 20,000 subscribers you can think about adding an additional revenue stream through crowdfunding using a site like Patreon. On average, payments through Patreon are $7 and the site takes 5% of the income. However the overall income from this source can be increased by uploading regular videos. This is likely to increase the number of times subscribers contribute to the Patreon.

After achieving some success with AdSense, it’s a good idea to build on this. Choosing the right key words and phrases can lead to higher CPCs as can choosing the right products to review.

At this point some channels may be getting requests for endorsements from smaller brands, but there is a lot of growing to do in this area. The period of moderate success can be a very trying time for YouTube channel. Certain expectations have been established, and the channel is required to upload regular quality content. This can amount to a full time job, but does not yet pay like one. It is especially easy to get discouraged during this phase.

Success Begins at 1,000,000

It takes a whole lot to get there, but once you’ve achieved 1,000,000 subscribers running a YouTube channel actually becomes easier rather than harder. While this number may seem completely out of reach, in reality there are actually 2,000 channels with over a million subscribers, so it can be done!

And once this has been achieved, then it’s time to start making the real money from AdSense. Of course channels still have to upload videos regularly but let’s break down how much they can make.

A channel that uploads one video a week has 1,000,000 subscribers. Each subscriber views the video. Assuming that 150 viewers watch an ad for every 1,000 views and the CPC is $0.18, the channel will earn $18,000. Upload two videos a week and double that.

At this point there are additional revenue stream options through sponsorship offers. Additionally some can independently sale their own merch direct to fans. Any review channel can make great affiliate money at this stage as well.

The YouTube Superheroes

Then there are those at the top of the pyramid. The ones making astronomical incomes from their YouTube activities. These are in the seven figure range and above. If this feels impossible, the most recent list of Forbes top ten YouTubers had a whole of kids on it. Let’s take a look at the Top 10 for 2019:

  1. Ryan Kaji: $26 million
  2. Dude Perfect: $20 million
  3. Anastasia Radzinskaya: $18 million
  4. Rhett and Link: $17.5 million
  5. Jeffree Star: $17 million
  6. Preston (Preston Arsement): $14 million
  7. Markiplier (Mark Fischbach) : $13 million (Tied for 7th place)
  8. PewDiePie (Felix Kjellberg): $13 million (Tied for 7th place)
  9. DanTDM (Daniel Middleton): $12 million
  10. Van Oss Gaming (Evan Fong): $11. 5 million

8 Effective Online Marketing Techniques Used By Lawyers

Lawyer’s with websites need marketing techniques to introduce prospective clients to their legal services.

Whether you’re small- or medium-sized law firm, the techniques in this article can be used by you or review with your team to create an effective marketing strategy.

Take some time to decide which techniques are worth your time and efforts. You can always get one started and begin testing another later on.

The marketing strategy you create for your law firm will be completely unique to you.

Content Marketing

Content is the key to attracting visitors to your website and generating leads for your firm. Here are a few ways to use your content more effectively:

  • Offer Downloadable PDF. This is a simple way to capturing contact information from those visiting your website. Simply write a guide are common legal concerns, your area of expertise, or a course of action to take in situations requiring legal services. Putting your contact information inside the guide is a great way to encourage readers to contact your firm.
  • Write Quality Content. This can be difficult. Writing blog content that connects with your readers can entice them to share your content on their social media, thereby increasing your exposure and readership. Try focusing on the common concerns your prospective clients may be facing. As well, don’t be afraid to add a “share this with your friends” at the end of each article.
  • Share Your Content. For your content marketing to succeed, you have to share it in different places. Join Facebook groups, online forums, and answer questions on Quora. Once there, you can write responses and insert relevant links from your website.

Online Discussions & Groups

As mentioned previously, joining online communities, active forums, and places like Quora is a great place to share your content. In addition, you can also establish yourself as credible and reliable.

Instead of blasting out promotions to your content and links, maintain an active presence and build relationships with those online. Start by choosing just a few places to dedicate your time like LinkedIn, Facebook Pages, and other forums where discussions are regular.

Social Media

If you don’t have a social media presence, start now. As you share your best legal information online, having a place to reach out to prospects and build a community around you can minimize significant time and resources.

Facebook, Instagram, and Twitter are still leading social media platforms where you can provide a place to build your online community.

The people who like your page or follow your accounts are likely genuinely interested in your services. Share content directly with them, they are your closest supporters.

Email Marketing

Lawyers using contact forms to collect leads can nurture those prospects through email marketing.

Email marketing is one of the lowest marketing costs and can lead to the highest ROI.

As you build your list of prospective clients, consider sending text-based emails only. Most people are familiar with opening emails from friends, families and business associates.

Emails that appear too noisy or filled with distracting images can immediately lead to the garbage bin, or worse, marked for spam.

Make A Video

In today’s media-rich world, video tends to be the dominating trend for both entertainment and sharing messages with others.

Creating videos can range from expensive high production features or your law firm to simply flipping on the camera and talking about your legal knowledge.

If you’re already blogging, consider turning your blogs into a full feature discussion involving you in your office. Having both videos and content related to the blog is appealing to a wider audience as well as boosts your credibility.

Facebook Ads / Google Adwords

Wondering how to increase your following on Facebook or boost traffic to your free consultation landing page?

Facebook Ads provide a range of possibilities to target prospective clients. You can set up your Facebook Ad account in a few steps. After that, you can begin to explore the demographic targeting feature to share your ads with specific audiences.

You should start with a low budget then adapt your ad campaign according to which ads are returning the most.

With Google Adwords, you can push your website to the top of search engines. Unlike Facebook Ads, your ads will be triggered based on relevant keywords that people are using to search online.

Knowing which keywords people are using can help your marketing attract more visitors to your website. However, something to keep in mind is that these keywords can be very competitive causing the price per click to be very high.

Before starting your first ad campaign, you may want to consider these Ethical Rules that lawyers must follow by the ABA.

SEO

If you’re a lawyer unfamiliar with how websites are ranked by search engines,  SEO stands for Search Engine Optimization.

There are both on-page (i.e. modifications to your website) and off-page (i.e. your activities away from your website) which can influence where your website appears in search results.

Improving the SEO on your website is a great alternative to paying for advertisements because this can get you free traffic. However, the SEO changes you make today may not take effect right away.

Some things you can start doing to improve your SEO are:

  • Creating more backlinks to your website (i.e. sharing your content and pages on forums and other places online)
  • Improve the quality of your articles
  • Perform keyword research and use the appropriate words on your web pages and articles.
  • Improve your website’s page speed (page speed is an important factor that search engines use to rank your website)

Note: As you publish more content on your website, you’ll organically improve your SEO.

Live Chat

 Imagine being able to communicate with your visitors while they’re on your website.

Adding a live chat messaging system to your website can enable you to capture more leads and convert more visitors into clients.

Live chat works by triggering a message like, “How can we help you today?” whenever a visitor arrives at your website. Either you, your staff, or an outsourced agent can interact with that visitor.

During after hours, your live chat can continue to collect leads by providing information to contact you via email. You can return to office the next day and respond to any messages in your inbox.

There are a variety of live chat services dedicated to lawyers which is a consideration to ensure confidentiality and privacy of information shared over the chat system.

How to Create a Multi-Language WordPress Site

Your website is one of the essential elements of your digital marketing strategy. You use it to inform people about your business or brand and to convince them into becoming your customers. Building your website with WordPress comes with a lot of benefits. One of those benefits is that you can easily create a multi-language site.

Having your website translated into multiple languages is a huge business advantage. It’ll help you reach a wider audience, become more dominant in foreign markets, and improve organic traffic. All you have to do is learn how to translate your WordPress site into other languages.

WordPress doesn’t have the translation feature, so you have to use plugins or other techniques to translate your website. But, don’t worry. We’ve got you covered.

Here’s how to create a multi-language WordPress site.

1. Human Translation

The first option you need to consider is translating your site by using human translations.

The advantage of human translation over machine translation is the following:

  • better quality of the translation
  • no literal translations
  • adaptation of the content to suit the target language

Naturally, if you don’t speak the target language yourself, you’ll have to hire a professional translator. Still, if you have the resources to do it, we highly recommend that you do.

Apart from translating the content of your website, you’ll also need to add different language options to your website.  You can use the different plugins to help you out.

Polylang

Polylang is a great option for incorporating translations into your website and making it multilingual.

After installing the plugin, visit Settings and choose Languages to configure it. Within the Language settings, you’ll be able to:

  • add different target languages you want to use on your website
  • translate site title
  • translate site description
  • chose date and time format
  • choose the default language

Once you finish with the settings, you’ll be able to add posts on different languages. All you have to do is:

  • select a language
  • create a post
  • add different translations to different posts

So, the plugin doesn’t automatically translate your content and human translation is required. Still, it enables you to make the translations visible and smoothly incorporated into your website.

WPML

The WPML plugin is one of the best known, and most widely used WordPress multilingual plugins. It’s a premium plugin, which means it’s paid.

There are three options:

  • Multilingual Blog, $29
  • Multilingual CMS, $79
  • Multilingual Agency, $159

The plugin offers full-time technical support and a 30 days money-back guarantee.

Here’s what the plugin offers and what makes it one of the best plugins for turning your site multilingual:

  • over 40 languages
  • adding your language variants
  • translate every element of your website
  • compatible with other WordPress plugins
  • supports most WordPress themes
  • ordinary WordPress users can be assigned as translators
  • offers professional translators
  • set translation deadlines
  • media translation

So, the plugin is perfect for making everything ready for adding translations. Still, it doesn’t translate the content itself.

You have to translate the content or hire someone to do it for you. You can consider an online translation service such as Pick Writers.

Also, you can turn to machine translations and then paste the content to your dashboard.

But, there are plugins that offer automatic machine translations. Let’s take a look.

2. Automatic Translation

If you’re looking for an easier way to turn your website into a multilingual one, there are WordPress plugins that can help you out.

Weglot

Weglot is one of the best multilingual plugins available today.

It’s simple to use and it turns your website into a multilingual one in just a few minutes. Here’s how to use it:

  • install and activate the plugin
  • set the original and destinations languages
  • translate

A language selection bar will be available at the corner of your website. People will be able to choose which language they prefer to read in.

Naturally, you can edit your translations to make sure everything is just the way you want it to be. You’ll be redirected to your Weglot account. You’ll be able to use a Dashboard with all your translations.

Here’s a couple of more Weglot features that might pleasantly surprise you:

  • no coding needed
  • delivers clean source code
  • indexed by Googe
  • customizable language button

Weglot is a simple plugin that can turn your site multilingual n just a few clicks. It allows you to edit the translated content and revise it all in a single dashboard.

Google Language Translator

Google Language Translator is another machine translation plugin that enables you to turn your website multilingual.

While most of the essential features are free, there’s the advanced paid version which comes with additional useful features.

The free version offers automatic translation of posts, pages, tags, widgets, etc. The paid version comes with additional great features such as:

  • SEO indexing
  • URLs translation
  • manual translation correction
  • translating metadata
  • live chat support

This plugin can be a good addition to your digital marketing strategy, and help you expand your reach with translations.

However, be careful, since not all translations make sense and sometimes can be of poor quality.

Let’s Rewind

As you can see you have two options when it comes to turning your site multilingual.

If you have the knowledge or the resources for human translation, it’s a better option since it will provide accurate, adapted, and adjusted translations.

If you don’t speak the language and don’t have the resources for hiring translators, go for the machine translations.

There’s a plugin for each purpose, so you won’t have to go through too much trouble.

Final Thoughts

A multilingual website is inviting and welcoming to a wider audience. It helps you expand your target audience and reach out to them with confidence. It’s a valuable part of your digital marketing strategy.

Use the advice above to select the option that suits you the best. Turn your website into a multilingual one and you’ll see it was worth the effort.

Author
At a relatively young age, Donald Fomby has already amassed impressive experience as a freelance writer. Donald studied Computer Science at Texas A&M. He has a passion for technology, social media and travel.

6 Reasons Why Lawyers Should Use Facebook Ads

Getting your law firm noticed can be one of the most challenging parts of your legal service. While traditional methods of advertisement (i.e. newspaper, radio, etc.) may still have some effect, in today’s smartphone-driven world, lawyers using Facebook Ads can give them an added advantage. We suggest hiring one of the best Facebook advertising agency to get you up to speed.

Before getting started, you may want to review this article about Facebook Ads. It’s an overview of Facebook Ads and can help you get started.

In this article, let’s look at the reasons why lawyers should be using Facebook Ads and how it can benefit the firm.

Access to Prospective Clients

Facebook is more than just a place to communicate with friends and share cute videos of cats. Many businesses are using Facebook because of the possibility of building strong relationships with their customers and clients.

Start with a Facebook page. Then share relevant content that people will want to read. Let your law firm website be the place where you advertise your services and your Facebook presence be where you establish a connection.

Facebook is a huge marketplace where people are sharing personal information about their daily lives. From their upcoming divorce to a recent car accident, Facebook gives you access to many prospective clients.

Target Specific People

Looking at the advertising potential of Facebook, the ability to create demographic specific ads allows you to target more people likely to use your legal services.

Facebook Ads has evolved significantly in recent years. They continue to make modifications and improvements to the way you can set up your ads.

For local businesses, the benefits are big. Being able to target specific regions of a city or groups of people experiencing similar problems can guide you toward a more effective Facebook Ad campaign.

Unlimited Customization

Aside from the targeting abilities Facebook Ads provides, you also have unlimited potential for customizing your ad campaigns.

Consider creating a unique landing page on your website that directs people clicking your ad. Send them to an email list subscriber or request a phone call right away.

The most important thing to do is to have a landing page that is related to the Facebook ad you use. Here are a few things you can put on your landing page to improve your ads performance:

  1. A short (~2 minute) video detailing your legal services
  2. 4 to 7 pieces of important information
  3. Your call to action (i.e. submit your email or give us a call).

Keep your landing page short and to the point. The purpose of Facebook advertising is to direct prospective clients toward contacting your law firm. If you have too much on your landing page, it can be overwhelming and cause visitors to leave right away.

An alternative to the landing page approach may be to send those who click your ad on your Facebook Fan Page. When they’re there, you can offer a valuable piece of content for their contact information.

Affordable

Unlike Google PPC, which has competitive keywords costing more than $100 per click, Facebook Ads can be very cost-effective and you can find some of the best google adwords agencies that can help you execute these campaigns.

If you’re doing the advertising yourself, it may take some time to find the right combinations before you discover an effective ad result.

In contrast, there are many digital marketing services that can offer their expertise in creating a campaign that fits your budget.

Whether you want to spend a few hundred dollars per month or significantly more, you can set up a campaign and measure the results. Knowing where your budget is going and evaluating the return on investment is just another get advantage that Facebook Ads has for lawyers.

Share Your Expertise

Let’s face it, people are using Facebook to be entertained and stay connected with their loved ones. They don’t enjoy being bombarded by advertisements selling products and services.

If you’re going to be using Facebook Ads to attract clients to your law firm, you’ll have to provide valuable information.

If you’re a personal injury lawyer, consider sharing an article like:

  • Car accidents occur daily and studies have shown that most accidents occur because of these major reasons.We discuss 7 reasons how personal injury lawyers help and how you can reduce the stresses that come with getting in an accident.

If your focus is a divorce lawyer, you may want to try:

  • Studies show that children live unsatisfying lives and perform poorly in school when their parents are conflicting at home.We discuss 5 reasons why children can benefit from divorce and live happier, more successful lives.

Providing posts like these for Facebook users allows you to interact directly with prospective clients. Instead of selling your services you can create a relationship that makes you an expert on the legal practice you specialize in.

Build Community Awareness

Even though you are sharing content and providing valuable information, people may not inquire about your legal services right away.

From a consumer’s perspective, it takes multiple encounters with a brand before they make the decision to purchase. With the impacts of marketing and the skepticism of today’s consumers, that number continues to increase.

As you build awareness within the community, you’ll be able to stand apart from other law firms that don’t offer additional information to those on Facebook.

Facebook Ads is just one way to get people to recognize your legal services. You should also consider an Instagram advertising agency as they work hand in hand with Facebook. When people start reading your articles, they may have questions related to their situation. Having other tools on your website, such as a Customer Response Management app, can help answer their questions and set up a consultation at your office.

Check out this article on CRMs for lawyers to use in combination with your Facebook Ad campaigns.

Best Digital Marketing Podcasts

Whether you’re looking to launch a brand new business or you’re hoping to grow your already successful firm even more, great marketing is key. One of the best ways to learn from the experts is to listen to a podcast while you’re commuting, working or relaxing. We’ve rounded up ten of the top digital marketing podcasts out there today for you. Make sure you check these out and find a new (and often quite entertaining) digital marketing informational resource.

Best Digital Marketing Podcasts

  1. Digital Marketing Fastlane – This podcast isn’t afraid to “get real” to help you achieve real results. Hosted by Kevin Urrutia who is also the CEO of Voy Media and is Facebook Ads Agency, Digital Marketing Fastlane offers proven strategies and real success stories that are useful for both new marketers and those who are a bit more experienced in the game. These quick podcasts do not bog you down with useless information, but instead get to the meat of the matter quickly so that you can learn what it takes to succeed in today’s competitive digital marketplace. Plus, they are a fun listen too!
  2. Duct Tape Marketing – If you’ve spent any time looking at podcasts in this area, you’ve probably come across this one. As a podcast that has been around for more than a decade, this one has a proven track record of success. You’ll enjoy the guest appearances from popular marketing gurus and helpful advice that is specifically targeted to beginning and novice marketers. This podcast covers a wide range of topics that are useful to nearly any marketer, however.
  3. AskGaryVee – One of the few digital marketers that has transcended the marketing world into the public eye, Gary Vee is almost a household name. The AskGaryVee podcast is an interesting and entertaining look at the world behind the motivational speaker and digital marketing guru. This podcast does go “off the rails” at times, but there is so much great information that it is well worth a listen, and it is lots of fun too.
  4. Mad Marketing podcast  – This podcast, hosted by Marcus Sheridan, who is a partner of HubSpot, focuses on SEO and content marketing. Based on his affiliation with HubSpot, that only makes sense. Marcus is an entertaining guy, and the show is straightforward to listen to as he is very high energy and adds plenty of personal stories to the mix. You may get started on this show for its entertainment value, but you’ll be hooked by the excellent knowledge he brings to the table.
  5. Social Media Examiner – This is a big one if you are interested in the social media side of things at all. Social Media Examiner runs a website and hosts, on average, two podcasts per week that are chock full of information on how to take advantage of everything social media has to offer today. Hosted by Michael Stelzner, anyone who wants to grow their presence on Facebook, Twitter, Instagram or other platforms can’t miss this podcast.
  6. Smart Passive Income – Pat Flynn has hosted the Smart Passive Income podcast for several years now. While it may have less to do with straight digital marketing, it is a great source for inspiration as he is a wonderful source for success stories, many involving digital marketing in one way or another. Plus, almost every episode has a few “hidden” digital marketing tips scattered in among the success stories, so it is worth a listen just for that.
  7. Marketing Scoop – Marketing Scoop is a straight news podcast focusing on what is new and hot in the world of digital marketing. If you are worried about being the last to know about what’s happening in the marketing world, adding this to your playlist is certainly recommended. Hosted by the same people who bring you SEMRush, you’ll not only hear the news you need to stay ahead of the game, you will get interviews from some of the big names in the business too, so even the older episodes are worth a listen!
  8. ProBlogger Podcast – Based off the successful blog of the same name, this podcast is for bloggers who are looking to scale-up in the business. The host, Darren Rowse has been blogging since 2004 and shares all his knowledge on how to succeed. With over 270 episodes already in the archives, there is plenty of older content available to listen to if you’re hoping to use blogging as a way to increase engagement, grow traffic and market your company or your brand to an even larger audience.
  9. Online Marketing Made Easy – More so than any other podcast, the episodes of Online Marketing Made Easy that are hosted by Amy Porterfield feel like they are mini classes. Not only does she teach you lessons on how to market your business and grow your audience but at the end of every episode, she gives you an assignment on how you can take action and make a change right away. If you’re looking for something to truly motivate you to make changes right away, the Online Marketing Made Easy podcast could be just what you’ve been looking for.
  10. Marketing Over Coffee – For a more relaxed approach to marketing, why not try marketing over coffee? This is a “coffee talk” so to speak about the marketing topics that matter most to you. Hosted by Christopher Penn and John Wall, you’ll learn plenty without feeling bogged down. They want you to see that marketing really does have a lighter side, even as you’re learning more about how to grow your business.

Technology has made it easier than ever to learn from experts and in turn, grow your business. With all of these podcasts, you have access to some of the greatest minds in digital marketing today–that you can listen to 24 hours a day! Take advantage and you’re sure to advance your knowledge of digital marketing so that you can achieve amazing things.

Why Should Lawyers Use Live Chat On Their Law Firm’s Website

If your firm has a law website, having a way to instantly communicate with visitors can increase your firm’s intake of new clients.

Live chat software is a smart solution when it comes to your online marketing and advertising efforts. When a visitor engages with your live chat, you can quickly and immediately address their questions or schedule a consultation.

Before going on about the benefits live chat provides a law firm’s website, there are ethical issues to consider. While you may be eager to use clever marketing techniques to convert visitors into your next client, the American Bar Association has outlined some ethical rules for lawyer’s websites.

With an understanding of what you can and cannot do, the following five points will review the top benefits of using live chat.

Easy to Get Started

Worried that installing live chat on your law firm’s website will require technical knowledge?

Many live chat services can get their software running on your website in just a few clicks. Whether you have computer knowledge or not, once live chat is installed on your website, the next thing to do is to get ready for visitors to your website.

When a visitor arrives at your website, they will receive a notification that you (or qualified staff) is standing by to offer assistance. If the visitor engages with the live chat messenger, you will be immediately notified and a live chat session can begin.

All live chat services offer varying packages and features. Some can provide pre-scripted bots which allow you to direct visitors using prompted questions, toward providing their contact information.

Establish Trust and a Good First Impression

In a lawyer’s line of work, you know that most people do not enjoy the legal process. When it comes to finding a lawyer for their situation, people want to alleviate their problems and quickly as possible.

Live chat allows you to set a good impression the moment a prospective client lands on your website. You can quickly engage in a conversation and build trust by addressing their needs. You can respond to visitors specific needs and prepare them for intake.

When your prospective clients end the live chat session, they will feel listened to and relieved. This is a much better alternative to filling out contact forms and waiting anxiously for your phone call.

Differentiate Your Legal Services

Law firms are constantly searching for new ways to differentiate themselves from their competition. With live chat, law firms can provide a 24/7 reception and continue to collect leads for prospective clients after hours.

In certain situations that require legal services, prospective clients are often enduring emotional situations and want immediate assistance. Those recovering from a personal injury, going through a divorce, or on the brink of bankruptcy are looking for a solution as soon as possible.

Imagine being frustrated, sad, or extraordinarily angry, if you can’t find what you’re looking for on a website within a few seconds, you’ll likely go to another lawyer’s website with the solution.

Having live chat on your website is a sure way to address the immediacy and urgency of your prospective client’s situation.

Reduce Intake Time

In case you find yourself preoccupied with client’s cases and your staff is busy with administrative tasks, you can still use live chat to continue intaking.

Some live chat companies offer a unique service allowing you to have 24/7 live chat on a per-lead-basis. This means that whenever a visitor comes to your website, uses the live chat, and provide their contact information (i.e. e-mail, phone number, etc.), you pay the live chat company.

This is both time efficient and cost-effective as you won’t have to hire another receptionist or staff to handle inquiries at odd hours. Often, people are too preoccupied during typical work hours to contact your office. Live chat allows you to collect leads even after you have closed the office.

Another beneficial feature is that should the live chat provide a lead or begin intaking a client, you can receive an immediate notification. This allows you to respond either by email or phone call to that prospective client following their inquiry to your law firm.

Increased ROI and Conversion Rates

This is likely to be the most valued part of any live chat software. When you have a successful website with traffic coming in, converting them into clients is the next thing to do.

All that money you invested in web design, hosting and creative advertisements would be for nothing if visitors weren’t becoming your client. Live chat has a proven ability to increase conversion rates on websites.

Obtaining answers to problems is a high priority for people browsing online. Instead of wasting time search through help forums, FAQs, or irrelevant articles, live chat solves problems quickly.

In addition, live chat providers offer fair pricing and may even go so far as to guarantee an increase in conversions or your money back. Having this kind of promise allows your website to focus on what matters most: finding new clients.

Final Thoughts

If you’re using Facebook Ads or Google Adwords to promote your law firm the live chat icon on your website can improve your ROI. However, the American Bar Association (ABA) has stated a few rules about using live chats on a law firm’s website. To review these ethical rules, please see ABA Rules for Websites and Advertising.