It’s not just your imagination: There’s a pattern behind why some of your Instagram posts get better social media engagement than others, regardless of how hard you worked on them.
Experts have analyzed the science of why some posts seem to reap more than their fair share of clicked-on links, likes, shares, comments, new followers, active fans — and most importantly, results.
Like so much in life, it all comes down to timing. Let’s take a look at which times of day, and which days of the week, tend to have the highest rates of social engagement, and what variations exist within various industries. For consistency’s sake, we’re using Eastern Standard Time (EST) as our frame of reference, so adjust accordingly for your own time zone.
Best (and Worst) All-Around Posting Times
Wednesday is the best day overall when it comes to most-viewed Instagram posts, according to data compiled by the social media management platform Sprout Social. That’s factoring in all brands, influencer personalities, and smaller-scale, individual accounts. Specifically, Wednesdays at noon finds the highest spike of activity on Instagram.
The second most-successful posting time for Instagram users overall is noon to 1 p.m. on Fridays. In general, weekdays between 10 a.m. and 5 p.m. are good days and times in which to post to the ‘gram. (Probably not a coincidence that these are the times when so many people are chained to their desks at work!)
Before 7 a.m. and after 10 p.m. are the times in which you are least likely to find social engagement, as well as all day Sunday.
Keep in mind, however, that these figures represent all Instagram users. Within that broad audience are categories that have different social media habits. If you have a specific brand identity, it’s important to delve a little deeper to find if the “best all around” periods of engagement on Instagram is the guideline you should be consulting.
Although one might think that weekends are a no-brainer for people to be hitting social media, there’s a difference between idly surfing the ‘gram, vs. actually interacting with brands, business services, non-profits, and so forth.
In other words, while your ideal customer might be dreaming of visiting your area over the weekend, she won’t actually be in hotel-booking mode on a lazy Sunday. In fact, the least-successful day to post when it comes to social engagement are Sundays, virtually across the board.
Variations by Industry
If you’re running the social media for a business — or are catering to consumers of specific industries — one size does not fit all when it comes to when to post on Instagram.
Travel and Recreation
The hospitality and recreation businesses are often operating on a slim profit margin, which means that every post counts. That’s true whether you’re operating a resort halfway around the world from your target customers, own a local eatery, or manage a water park.
For the recreation industry, around 2 p.m. is best, with Wednesday and Thursday posts seeming to perform most successfully. (This is probably not surprising, since a midweek “pick me up” post involving a special trip or weekend paddleboard rental can really help office workers make it through the rest of the day!)
As with most other types of industries, Sundays offer the least successful social engagement opportunities on Instagram for the recreation industry. If your own timetable doesn’t make a midday, mid-week posting time realistic (especially if you’re in a different time zone), split the difference by avoiding early morning or late night posts, which have the least amount of social engagement for the industry.
It’s not enough to simply represent a good cause. It’s also important to find new ways to help current and potential donors and volunteers see why the need is urgent for your nonprofit organization. For example, using Instagram to present success stories is another way to balance the grim need with the positive results that can happen and you can hire an Instagram Advertising Agency.
So, what’s the best time to make an impact on Instagram for your nonprofit? Midweek is best, while Sundays are the least effective times for social engagement for charitable organizations. From about 2 to 4 p.m. are the best times to post, especially on Tuesdays and Wednesdays.
If you’re promoting consumer goods, Instagram presents the perfect way to tell a good story. That’s what makes the difference between “content” and “compelling content.” Rather than simply post a photo and description of the products you’re promoting, help your audience picture themselves using them. Work with influencer partners as well as your own in-house art department to coordinate fun, eye-catching and informative posts.
Whether it’s a flirty dress, container plants for the front porch, or a sleek new drill set, photos and engaging text help would-be customers see how your product will improve their lifestyle. Strike a balance between people who already follow you because they love your brand or store, and those who came across your post by searching for “#sundress” or “potted begonias.”
In general, the best time to post for consumer goods is Wednesday at about 4 p.m. As with other industries, Sundays remain the days in which posts receive the least amount of commercial engagements when it comes to consumer goods. But, as usual, make sure to track sales and inquiries over a period of several months, because your business might actually do well with Sunday browsers.
Don’t Ignore Your Own Common Sense
If your Instagram caters to a specific audience, following the social engagement trends blindly may do your account more harm than good. If you’re a brand or retail outlet that caters to musicians, for example, they may still be sleeping at 2 p.m.!
Experiment to determine which times and days get the best responses. It may be at 2 a.m., when those hypothetical band members are still winding down from gigs — or in the evening, when they’re killing time before it’s time to hit the stage.
Likewise, a crafting-oriented audience may be looking for ideas before the rest of the family wakes up, making early morning the most likely time you’ll get the kind of social engagement you’re looking for from your niche audience.
As with many marketing initiatives, generalized data shouldn’t supersede your own expectations. Many social media accounts are continually surprised by the actual active hours of their target audience, as well as the types of posts which get the most attention. Rather than seizing on what you’ve gleaned after a few posts, take the time to look for longer-term trends — say, after a month or so, as well as after conducting a quarterly and yearly analysis.
You’ve created a brilliant content strategy that has great posts to share on social media. It’s full of compelling tidbits, news, information and high-value posts that will attract new customers and bring existing customers back.
Now the question is: When should you post the content on Facebook?
Why Does Facebook Post Timing Matter?
Analysts are constantly trying to discern the algorithms Facebook uses for content sharing on one’s stream. If you’re not using paid advertising on Facebook, then it can become a bit of a guessing game to determine when to put your content out in the open.
Facebook does appear to favor posts by friends and family, making it more challenging for organic business posts to be seen. One study of 43 million posts by the top 20,000 brands found that there had been a 50 percent drop in engagement (measured in likes, shares, comments and reactions) from the start of 2017 to the middle of 2018.
With more than 80 million business pages on the platform, that’s a lot of noise to fight against to get your content seen.
What can you do to determine the best time to post on Facebook? Part of the challenge is the various recommendations afloat on the web. Consider the various time recommendations below:
Here’s a closer look at the logic behind the selected dates for several of the studies noted above.
Sprout Social. While the Wednesday times were among the most optimal, there are other factors. Broadly, the most regular engagement occurs Tuesdays to Thursdays from 8 a.m. to 3 p.m., with much lower engagement on the weekends, before 7 a.m. and after 5 p.m.
HubSpot. The early morning and midday times are when people first arrive in the office or are about to break for lunch.
What Are the Suggested Best Times by Sector?
Many of these studies break down the optimal times by industry or demographic. Here’s a look at some sector breakdowns.
Best Times to Post on Facebook for B2C
According to CoSchedule, the best times to post are when workers typically have breaks or are at the end of their day – 9 a.m. to 10 a.m., 11 a.m. to 12 noon and 4 p.m. to 5 p.m. Sprout Social recommends posting on Wednesdays at 1 p.m. and Friday at 11 a.m.
Best Times to Post on Facebook for B2B
CoSchedule recommends posting at 9 a.m. or 3 p.m. to 4 p.m.
Here are some of the best times for specific industries, according to Sprout Social:
Education: Wednesday at 9 a.m. or Saturday at 5 p.m.
Finance: Wednesday at 12 noon
Healthcare: Wednesday from 10 a.m. to 12 noon
Media: Tuesday through Thursday at 9 a.m. or Friday from 8 a.m. to 9 a.m.
Nonprofits: Wednesday and Friday from 8 a.m. to 9 a.m.
Recreation: Tuesday at 2 p.m., Wednesday at 1 p.m. and Friday at 11 a.m.
Technology: Wednesday from 9 a.m. to 12 noon
What Is Facebook Audience Insights?
Facebook offers users a powerful tool to use in determining the right time to post. Audience Insights is a free tool to provide you actionable intelligence about your audience, prospects or all of Facebook. It is typically used to target ad buys on the platform, but can also be used to understand better when to launch content.
You can select from three options for audience – everyone on Facebook, people connected to your page or a custom audience. You can also set various demographic criteria, including age, gender, location, language, relationships, education, market segments and interests.
One of the best features of Facebook Audience Insights is its Relevance and Affinity measures. Relevance shows you the Facebook pages relevant to your chosen audience based on page size, affinity and people in your audience who already like a page. The Affinity measure indicates how likely an audience is to like a page compared to the entirety of Facebook users.
There’s also Facebook Insights, which can give you information about your posts. You access the feature at the top of your Business page. You can look when your page’s fans are online and which of your posts are the most successful.
What Social Media Platforms Can My Business Use to Manage Facebook Posts?
There are plenty of options for businesses looking to automate your Facebook posting calendar. Each of these platforms allows you to schedule times, provides analysis and metrics, and simplifies your content management strategy. Here is a look at a few of the most popular:
Buffer. Buffer automates your social posting by adding content to a queue. The tool posts at times you predetermine. The paid version of the service includes analytics.
Hootsuite. One of the oldest social media management platforms, Hootsuite includes scheduling options and content curation, allowing you to tag and search for content to use across media and streams while managing usage across teams. The tool also tracks social conversations about your content.
Loomly. Started in 2015, this site offers automated publishing, collaboration tools and multi-account management. It simplifies workflows and provides more structure via a strong social media calendaring solution.
PromoRepublic. This tool will recommend a posting schedule and suggest content for each social media platform using an artificial intelligence tool that analyzes your audience’s engagement patterns.
How Can I Determine the Best Times to Post on Facebook?
There is clearly no one definitive answer on when to post to Facebook. The optimal time depends on the audience you’re seeking to attract and engage, the content you’re using and the industry you’re in.
Here are a couple of recommendations.
1. Use the Data to Inform Your Decisions
Facebook data and information you glean from a posting platform are plentiful. It’s best to understand your own audience demographics and how your content performs to inform future posting times.
2. Timing Is Everything. Relevance Matters
Sports teams don’t wait to post boxscores. News outlets share breaking news as fast as possible.
You will likely be guided by when you think it’s most relevant. Some content only matters when it’s posted in a timely manner. New product announcements, sales, timing with ad campaigns in other media all should inform when you post. Don’t be afraid to experiment and track the results … giving you more data.
Facebook is a powerful medium, enabling your business to attract customers, fans and followers. Using insights, data and tools can give your business the intel to help create and schedule content to have the greatest impact.
Your website is one of the essential elements of your digital marketing strategy. You use it to inform people about your business or brand and to convince them into becoming your customers. Building your website with WordPress comes with a lot of benefits. One of those benefits is that you can easily create a multi-language site.
Having your website translated into multiple languages is a huge business advantage. It’ll help you reach a wider audience, become more dominant in foreign markets, and improve organic traffic. All you have to do is learn how to translate your WordPress site into other languages.
WordPress doesn’t have the translation feature, so you have to use plugins or other techniques to translate your website. But, don’t worry. We’ve got you covered.
Here’s how to create a multi-language WordPress site.
Naturally, you can edit your translations to make sure everything is just the way you want it to be. You’ll be redirected to your Weglot account. You’ll be able to use a Dashboard with all your translations.
Here’s a couple of more Weglot features that might pleasantly surprise you:
no coding needed
delivers clean source code
indexed by Googe
customizable language button
Weglot is a simple plugin that can turn your site multilingual n just a few clicks. It allows you to edit the translated content and revise it all in a single dashboard.
Google Language Translator
Google Language Translator is another machine translation plugin that enables you to turn your website multilingual.
While most of the essential features are free, there’s the advanced paid version which comes with additional useful features.
The free version offers automatic translation of posts, pages, tags, widgets, etc. The paid version comes with additional great features such as:
manual translation correction
live chat support
This plugin can be a good addition to your digital marketing strategy, and help you expand your reach with translations.
However, be careful, since not all translations make sense and sometimes can be of poor quality.
As you can see you have two options when it comes to turning your site multilingual.
If you have the knowledge or the resources for human translation, it’s a better option since it will provide accurate, adapted, and adjusted translations.
If you don’t speak the language and don’t have the resources for hiring translators, go for the machine translations.
There’s a plugin for each purpose, so you won’t have to go through too much trouble.
A multilingual website is inviting and welcoming to a wider audience. It helps you expand your target audience and reach out to them with confidence. It’s a valuable part of your digital marketing strategy.
Author At a relatively young age, Donald Fomby has already amassed impressive experience as a freelance writer. Donald studied Computer Science at Texas A&M. He has a passion for technology, social media and travel.
Whether you’re looking to launch a brand new business or you’re hoping to grow your already successful firm even more, great marketing is key. One of the best ways to learn from the experts is to listen to a podcast while you’re commuting, working or relaxing. We’ve rounded up ten of the top digital marketing podcasts out there today for you. Make sure you check these out and find a new (and often quite entertaining) digital marketing informational resource.
Best Digital Marketing Podcasts
Digital Marketing Fastlane – This podcast isn’t afraid to “get real” to help you achieve real results. Hosted by Kevin Urrutia who is also the CEO of Voy Media and is Facebook Ads Agency, Digital Marketing Fastlane offers proven strategies and real success stories that are useful for both new marketers and those who are a bit more experienced in the game. These quick podcasts do not bog you down with useless information, but instead get to the meat of the matter quickly so that you can learn what it takes to succeed in today’s competitive digital marketplace. Plus, they are a fun listen too!
Duct Tape Marketing – If you’ve spent any time looking at podcasts in this area, you’ve probably come across this one. As a podcast that has been around for more than a decade, this one has a proven track record of success. You’ll enjoy the guest appearances from popular marketing gurus and helpful advice that is specifically targeted to beginning and novice marketers. This podcast covers a wide range of topics that are useful to nearly any marketer, however.
AskGaryVee – One of the few digital marketers that has transcended the marketing world into the public eye, Gary Vee is almost a household name. The AskGaryVee podcast is an interesting and entertaining look at the world behind the motivational speaker and digital marketing guru. This podcast does go “off the rails” at times, but there is so much great information that it is well worth a listen, and it is lots of fun too.
Mad Marketing podcast – This podcast, hosted by Marcus Sheridan, who is a partner of HubSpot, focuses on SEO and content marketing. Based on his affiliation with HubSpot, that only makes sense. Marcus is an entertaining guy, and the show is straightforward to listen to as he is very high energy and adds plenty of personal stories to the mix. You may get started on this show for its entertainment value, but you’ll be hooked by the excellent knowledge he brings to the table.
Social Media Examiner – This is a big one if you are interested in the social media side of things at all. Social Media Examiner runs a website and hosts, on average, two podcasts per week that are chock full of information on how to take advantage of everything social media has to offer today. Hosted by Michael Stelzner, anyone who wants to grow their presence on Facebook, Twitter, Instagram or other platforms can’t miss this podcast.
Smart Passive Income – Pat Flynn has hosted the Smart Passive Income podcast for several years now. While it may have less to do with straight digital marketing, it is a great source for inspiration as he is a wonderful source for success stories, many involving digital marketing in one way or another. Plus, almost every episode has a few “hidden” digital marketing tips scattered in among the success stories, so it is worth a listen just for that.
Marketing Scoop – Marketing Scoop is a straight news podcast focusing on what is new and hot in the world of digital marketing. If you are worried about being the last to know about what’s happening in the marketing world, adding this to your playlist is certainly recommended. Hosted by the same people who bring you SEMRush, you’ll not only hear the news you need to stay ahead of the game, you will get interviews from some of the big names in the business too, so even the older episodes are worth a listen!
ProBlogger Podcast – Based off the successful blog of the same name, this podcast is for bloggers who are looking to scale-up in the business. The host, Darren Rowse has been blogging since 2004 and shares all his knowledge on how to succeed. With over 270 episodes already in the archives, there is plenty of older content available to listen to if you’re hoping to use blogging as a way to increase engagement, grow traffic and market your company or your brand to an even larger audience.
Online Marketing Made Easy – More so than any other podcast, the episodes of Online Marketing Made Easy that are hosted by Amy Porterfield feel like they are mini classes. Not only does she teach you lessons on how to market your business and grow your audience but at the end of every episode, she gives you an assignment on how you can take action and make a change right away. If you’re looking for something to truly motivate you to make changes right away, the Online Marketing Made Easy podcast could be just what you’ve been looking for.
Marketing Over Coffee – For a more relaxed approach to marketing, why not try marketing over coffee? This is a “coffee talk” so to speak about the marketing topics that matter most to you. Hosted by Christopher Penn and John Wall, you’ll learn plenty without feeling bogged down. They want you to see that marketing really does have a lighter side, even as you’re learning more about how to grow your business.
Technology has made it easier than ever to learn from experts and in turn, grow your business. With all of these podcasts, you have access to some of the greatest minds in digital marketing today–that you can listen to 24 hours a day! Take advantage and you’re sure to advance your knowledge of digital marketing so that you can achieve amazing things.
Being a solo practitioner comes with added obstacles and challenges that established law firms may not experience. From office administration to employee management to client intake, there are many tasks that must be performed in order for a legal service to succeed.
This article will focus on the importance of lawyer websites and why having one would benefit a solo lawyer.
Here’s a quick overview of everything this solo lawyer’s guide will cover:
Getting a website
Finding web design ideas
Starting a blog
Promoting the website
Improving the website’s performance
Reasons Solo Lawyers Need A Website
Solo lawyers have the ability to choose their own hours, select who they work with, and decide which cases they want to work on. While this may sound appealing at first, the additional work required to run a law firm by yourself can take a considerable amount of extra time.
To reduce some of the inevitable work, solo lawyers can use a website to delegate many of their regular office tasks.
Here are a few benefits solo lawyers can get with their website:
Advertise Legal Services.
Find New Clients
Establish a Brand / Reputation.
Share Professional Legal Knowledge
There are some DIY website builders or if you don’t have the time to build a website yourself, you can hire a professional developer.
Website Design for Solo Lawyers
Although a website should provide useful information, the design and functionality can affect whether a visitor will use your legal services or search somewhere else.
Most visitors coming to any website will be searching for the information they need right away. If your solo lawyer website takes too long to load, has an unattractive design, or is confusing to navigate, expect visitors to leave before ever inquiring about your practice.
Designing a website with your prospective clients in mind will have greater benefits in the long term. Here are a few tips to guide you toward a good website for your solo service:
Choose A Good Design. The aesthetics of your solo lawyer website is important. Consider the look and feel of your website. Ask yourself, does it showcase your professionalism? Expertise?
Don’t Confuse Visitors. When visitors come to your website, keep the message clear and make your pages easy to navigate. Nothing is more frustrating to someone online than landing on a website and not knowing what to do or where to go.
Offer Quality Content. While it may be useful to have a website featuring your office hours and contact information, you can improve your website’s performance by adding a blog and providing helpful information.
Have A CTA. You need a Call To Action on your website. This could be an onscreen pop-up requesting an email or your contact number in large font that offers the visitor a free consultation if the contact you today.
When you discuss your website with a web designer, remember to focus on the website’s function while paying attention to the overall aesthetic and design. To get more ideas for you website design, check out 2017’s best lawyer websites or 2018’s best law firm websites.
Blogging About Law
Solo lawyers with a blog on their website can improve their reach for prospective clients. Blogs are a great way to share informal information, showcase your expertise in your area of law, and build an online reputation.
Blogs allow solo lawyers with competitive strategy for marketing their legal services. For example, the information and expertise about the law may be unique to you. Sharing some tips, such as what to do after getting in a car accident, can help you stand out against other law firms in your area.
To create a successful lawyer blog, you’ll want to consider the keywords people are using in search engines. For example, if you’re a solo lawyer practicing divorce law in California, you’ll want to write an article with similar words inside. Keep reading to learn how keywords in your website can improve its performance.
Promoting Your Legal Services
In order for a solo lawyer website to serve its purpose, finding new clients, it is going to need visitors. Paid promotions can be an effective method toward promoting your legal services and finding your next client.
Google uses competitive keywords to provide ads on the first page of their results to people making searches related your selected words. Facebook offers this same feature, however, it has an even more powerful tool for targeting the perfect audience.
Depending on your budget and goals, Google PPC and Facebook Ads can have different results. For more information about which one you should use to promote your website, go to Google PPC for Lawyers or Facebook Ads for Lawyers.
Improving Your Website’s Performance
For alternatives to paid promotions, you can make a few modifications to your website to improve the performance. Search Engine Optimization (SEO) is a method of making your website better recognized by search engines which presents your website to more people.
As mentioned before, having a blog is one way to improve your SEO. Blogs allow you to add various keyword rich pages to your website which can improve the likelihood of your website being discovered.
Other methods of improving your solo lawyer website’s SEO includes:
There are some who have it and some who don’t. Having the right set of skills of a lawyer can lead a career of abundance and great success. If you’re looking to brush up your skills, here’s a list of 9 skills to become a better lawyer.
1. Strong Communication Skills
Lawyers must have strong oral communication skills and written communication skills to accurately relay critical legal information. As well, a significant portion of a lawyer’s job is to create strong and convincing arguments which are presented in the courtroom. Judges and juries all have their own opinions, beliefs, and backgrounds so a lawyer’s ability must be able to reach out to all of them and convince accordingly.
In addition, good listening skills are found in a successful lawyer. Every client has their own version of their situation. Lawyers must listen carefully to the details and analyze what their clients need and how to take action.
2. People Skills
Lawyers are in constant contact with people with is why people skills are required. The entire system of law has engagement with people. Judges, clerks, senior partners, barristers, and other legal workers are just some of the people lawyers will encounter on a daily basis. Being able to be relatable, polite, respectful and interesting some skills to consider.
If this is a skill lacking in a lawyer, it can lead to some very nasty situations with clients seeking retribution for their perceived mistreatment. Regardless of how good a lawyer may be at formulating arguments and winning cases, maintaining good relationship develops a deeper sense of professionalism
3. Time Management Skills
Lawyer’s have a heavy workload and can experience demanding deadlines at short notice. Having the right time management and organizational skills allows for a lawyer’s work to be performed more effortlessly and efficiently.
Time management is the core of a lawyer’s work ethics. Lawyers who prioritize their work and stay ahead of their tasks can lead to more time to enjoy extracurriculars or taking on more cases.
4. Research Skills
Lawyers will spend a lot of time digging around in archives and reading up on old cases. Research skills include the ability to read large amounts of information in short time, understanding facts, figures, and charts, and analyzing matter in a way that can be used later are vital features of a lawyer.
Research skills should be honed early in a lawyer’s career. To do so, make a habit of summarizing a few important points from large documents and articles. This is extremely advantageous when caseloads increase which require more background details, legal document drafting, and prepare advice for clients.
5. Detail Oriented
All lawyers have to have an eye for details. Accuracy and precision is needed to become a successful lawyer. If a lawyer makes a mistake on a single word it can change the entire meaning of a contract or a clause. Lawyers must ensure all their communications, such as email, letters, lawyer websites and legal documents, are always perfect for giving them to a client.
Small mistakes can lead to a bad impression on a client and a bad experience for a lawyer. The worst case scenario would be a lawyer getting sued for malpractice for mistakes that could have been avoided.
The fundamental part of a lawyer’s job is to win cases for their clients or protect their client’s interests. Being creative is a skill needed by successful lawyers because it allows for flexibility and a wide range of possible solutions when working on a case.
Lawyers have to be both logical and analytical. However, they should not ignore their creativity. Having that creative edge allows for a lawyer to outmaneuver any situation, in and out of the courtroom.
Although creativity is important, a lawyer also requires strong judgment at the core of their practice. Lawyers need the ability to logically and reasonably draw conclusions based on the limited amount of information they receive.
Throughout a court hearing, lawyers must be aware of the arguments their opponents are making which finding weaknesses and flaws in logic through the hearings.
8. Stress Management
Lawyers spend a great amount of time listening to client’s and trying to solve their problems. There are some clients who have often experienced an extreme incident which creates a difficult and stressful situation for themselves and the lawyer. Mentioned early was the importance of having both people and communication skills. It is during these high-stress situations that these skills are needed to help handle a client’s stress.
In fact, these same skills are critical for lawyer’s themselves. Lawyers will occasionally take on the stresses of their clients. Having the ability to manage stress, both in clients and within themselves, is a valuable skill to maintain a long-lasting career as a lawyer.
9. Business Skills
Every lawyer, whether working at a firm or solo practitioner, must be aware of the business side of their practice. Law is a billable service that receives the majority of their income by the hours they can bill. If lawyers lack the necessary business skills to bill their clients accordingly, it could lead to significant losses for the firm or personal practice.
Being able to explain your hourly rates, additional charges, and contracting with clients is critical for a lawyer to continue to practice law. However, billing is just one aspect that has to be learned. Marketing, networking, and accounting for lawyers are equally important.
Marketing your law firm can take up a lot of time and money, but it doesn’t have to. You don’t have to be a sales expert, naturally outgoing, or excessively charming either. Instead, growing your law firm starts with a strong marketing plan that uses successful strategies targeted at the right audience and performed consistently. While you may not see results overnight, given time, new clients will be calling up your office.
To help you develop the right marketing plan for your business, here’s a list of marketing tips and ideas specifically for you.
Meet with referral contacts regularly. No matter how busy you are, take the time to meet or contact your referrals personally to remind them that your services are ready and available.
Know your target market. Obviously, if you’re a divorce lawyer you won’t be searching for a client with workplace injuries. However, you’ll want to know everything possible about your target audience and tailor your marketing plan to them.
Attend annual/monthly dinners with colleagues and law school classmates. Even as you pursue your career in law, it’s important to reach out to old classmates and build upon your referral network.
Study more briefs and related cases. The more you know about the cases you intend to provide legal services for, the more knowledge and expertise you will have. This is critical for building trust with potential clients and answering questions backed by the research you performed.
Put your law firm on social media. Social media is a smart way to reach out to communities and specific groups of people to inform them of your legal expertise.
Get a website for your law firm. If you haven’t done so already, having an attorney website for your law firm can increase client intake by finding new clients searching for lawyers online.
Make networking a priority. This should be a habit. Go out and meet people every day even when you don’t feel like it.
Start a law blog. Writing articles and guest posts on other blogs is a great way to share your expertise in your area of law.
Create a content marketing strategy. Once your blog is filled with quality content, you’ll need a smart marketing strategy to reach out to people interested in reading it.
Offer free consultations. Everybody loves free stuff. If you can give a few free minutes of your time, you can use this as an introduction to yourself and a chance to sell your legal services.
Have a unique and compelling CTA.Your call to action, either on your website or throughout social media, should be clear when telling readers what to do (i.e. call today for a free consultation about your personal injury).
Attend public events with an attitude to give, instead of receiving. Often, the most successful lawyers are those with a giving mindset rather than taking from every opportunity they see.
Know your USP. What is your Unique Selling Point? Remember, people are hiring lawyers to work for them, not the law firm itself. What makes you so special?
Create a brand and spread it. Consider developing a stationary set with your business logo and some short descriptions that capture what you can do.
Use Facebook Ads. You can set up cost-effective and highly targeted Facebook Ads to find new clients.
Start a drip marketing campaign. When you start collecting contact information for potential clients, you can create a series of timely messages to nurture them into new clients.
Give away free resources. While you may want to bill for every minute of your time, consider taking a moment to put together some free resources (i.e. pamphlet, ebook, etc.).
Be helpful to those in your community. When you meet new people in your community, find a way to give a helping hand. Sometimes it pays to be helpful.
Market your law firm if it feels right to you. Don’t think that you have to commit to every marketing method available. For example, if you don’t like social media, don’t use it.
Make sure it’s easy to reach you. Similar to having a strong CTA, you should have a distinct and easy way for people to get in contact with you.
Use accounting software programs for lawyers. There are a few accounting software programs that can automate your entire firm and all you more time to focus on finding more clients.
Start a Google PPC campaign. There are a lot of competitive keywords that can be expensive. However, if you use the right words you can increase traffic to your website and leads for your legal services.
Ensure that your content is shareable. If you do have a blog, be sure social media share buttons are visible and don’t be afraid to ask readers to share it when they reach the end.
Understand the basics of SEO. Learn how to make the necessary changes to your website to increase your ranking in search engines.
Focus on getting referrals. Getting referred clients makes the intake process so much easier. Plus, referred clients tend to be more loyal and more likely to provide you with referrals in the future.
Send referrals to other lawyers. You can send referrals to others in your network (i.e. when your too busy with other cases or a prospective client asks for work in a different area of law). If karma exists, you can expect these favors to be returned to you.
Don’t be shy, ask directly if your clients know anyone who needs you.Perhaps others people your client knows needs your services but they’ve been too focused on their case to see it.
Release content on social media at specific days and times. Sometimes the mornings get more engagement than the evenings and vice versa.
Volunteer at various legal groups and activities in your community. It doesn’t have to be specific to law, you can join an organization to give back to your community while getting your name and legal services out there.
Go to bar association events. Whenever there are events from your local bar association go and network to again, build your referral network.
If there’s one way to win more clients its by reintroducing your ads after they leave your website. Taking this approach to your Facebook Adscan not only save your advertising budget but also allow you to focus your campaign on the people who are really interested in your legal services. You can also hire a facebook ads agency to manage all these campaigns for you.
The graph above reveals some really important data on how many people are using Facebook:
3 million users aged 25 to 34
4 million users aged 35 to 44
4 million users aged 45 to 54
This will likely be the age bracket your law firm would be targeting your ads toward, however, some areas of law may focus on younger or older age ranges. The key focus is that somewhere in these numbers are a few new clients that require your firm.
What is a Facebook Retargeting Ad?
Have you ever been on Facebook then later went to another website only to see an advertisement for some CRM company appear at the top of the new website you’re browsing?
This is what is known as retargeting and it is an extremely effective way of bringing potential clients back to your website to contact your firm.
There are a few reasons why a retargeting campaign is very effective for advertising your law firm. An interpretation of Retargeting.com suggests that retargeting works because you can deliver ads again to your target clients which have already expressed interest in your law firm.
You’ll need an attorney website to get the most out of Facebook’s retargeting ads because a snippet of code must be placed on your website. This code places a cookie (a small tracker) onto any visitor’s computer which sends information back to Facebook about the pages they visited.
You would use Facebook’s custom audiences to retarget visitors to specific places on your website. For example, if a visitor went to your contact form, you can retarget them so they return and send you a message.
Another example could be a special offer for a free consultation for people considering divorce. This compelling offer is found on your homepage and in order for a visitor to receive this they must provide you with an email. Your initial Facebook campaign starts off by attracting Facebook users to your homepage. Some users stop by but you don’t receive as many emails as you like. With your retargeting ads, using an image that emphasizes that pain of divorce with more information about the benefits of hiring a divorce lawyer.
Retargeting is a cost-effective way to re-engage with your potential clients. It gives them a second opportunity to decide whether your law firm is the best choice available. Now, if you’re wondering how to set that up, you can learn how in the next section.
Setting Up Facebook Retargeting Ads
Using Facebook retargeting ads provides your law firm with a competitive edge. There aren’t many other law firms doing this which makes this a smart move for your law firm’s market strategy.
Here’s a simple approach to setting up next law firm’s Facebook Ad campaign with retargeting at your law firm:
Install Facebook’s “Pixel”
The first thing you have to do is install Facebook’s tracking pixel on your website. This pixel is what is used to track visitors on your website and sets up the retargeting ad through Facebook’s ad network.
You shouldn’t require any help from a web developer for placing the tracking pixel on your website. There’s an easy to follow explanation on Facebook’s help forums.
Choose Your Audience
The next step is to log into your Facebook Ads account and go to “Audience.” Facebook offers powerful tools to select a specific group of people to target your ads. If you’re a local law firm, you can select which city you’re in, their marital status, employment, the approximate level of income, whether the visited your website, and all kinds of combinations.
If you don’t want to create a custom audience, you can upload your own list of contacts instead. Or, you can merge both your contacts with the audience you want to target.
Whichever you decide, your ads are almost ready to be displayed to your target audience whenever they browse Facebook, Instagram, and other websites throughout Facebook’s advertising network.
Grab Their Attention
Your retargeting efforts will only be effective if you have a compelling message (or image) that can recapture your audience’s attention.
Why should they return to your website? What do you want them to do? Do you want previous visitors to return to a contact form after visiting your page containing a special?
Before you start creating your Facebook ad, it’s important to have a plan. This will help you determine the direction and the design of the overall ad. You retargeting ad has to catch people’s eye and bring them back to your website. Take a look at the example below:
This is just one of many ways you can use Facebook ads to target your potential clients and increase intakes at your firm. However, be sure you don’t make these mistakes with your Facebook Ads.
YouTube has become one of the internet’s most popular moneymakers. But is it all a bunch of hype, or does making money through YouTube have real potential? The truth is that YouTube isn’t just great at making internet stars, it’s also a viable way to make money. Here’s the system with which you get paid out for ads on YouTube:
Google pays the video publisher 68% of advertising revenue. So when an advertiser pays Google $100, you get $68.
The amount the advertiser pays changes, but generally, it is between $0.10 to $0.30 per view, with the average being $0.18/view.
This means that for 1,000 ad views, a Channel will get $18 on average. That works out to about $3-$5 per 1,000 video views.
So there’s the short answer. For every 1,000 views, a YouTuber will make $3-5. That’s not bad. But how simple is it to get those 1,000 views and how complicated is it to scale up.
What Can You Earn In Your Channel’s Early Days?
YouTube is not a great get rich scheme. The truth is that in the early days, it’s extremely unlikely that you will be making a great deal of money, or really any at all, by using YouTube in the very first days. While it’s possible to activate your AdSense account from the beginning and theoretically make money from posting your first videos, unless you’re already bringing over a large audience from another platform, it will take time to build enough of an audience to get enough views to make money.
Here’s an important aspect to keep in mind when evaluating all of this. While some advertisements are paid based on CPM (cost per thousand views), the vast majority are paid based on CPC (cost per click). This means that the money paid is calculated solely on the number of people who have clicked through on the ad. Because overall, very few people will click through, in order to make money it’s necessary to have the overall number of views be extremely high.
Even when the ad is being paid based on CPM, it requires the viewer to watch 30 seconds of the ad, instead of skipping ahead. This too increases the number of viewers overall necessary to make money. Additionally, you can only begin withdrawing payments from your AdSense account after you have reached $100.
So at the start there are not a lot of opportunities to make much money directly through advertising. There are however a few other options. One of these is affiliate marketing. By choosing a popular product and then linking to the product’s sales page for affiliate marketing, you can begin to make money more quickly.
Another important thing to consider in the early days is choosing the right niche for your market. By choosing an extremely popular topic your channel will have its best competitive edge. Here are some topics that are extremely popular:
Funny Things (especially with animals)
How-to and DIY
Moderately Successful Channels
After putting in your time in the early days and going about it all the right way, you should be able to achieve moderate success. At this point is when you can begin to see some AdSense money in addition to any affiliate marketing money you have been earning.
At this point you won’t be able to live off of the YouTube income, but you’ve become an influencer within your niche. At around 20,000 subscribers you can think about adding an additional revenue stream through crowdfunding using a site like Patreon. On average, payments through Patreon are $7 and the site takes 5% of the income. However the overall income from this source can be increased by uploading regular videos. This is likely to increase the number of times subscribers contribute to the Patreon.
After achieving some success with AdSense, it’s a good idea to build on this. Choosing the right key words and phrases can lead to higher CPCs as can choosing the right products to review.
At this point some channels may be getting requests for endorsements from smaller brands, but there is a lot of growing to do in this area. The period of moderate success can be a very trying time for YouTube channel. Certain expectations have been established, and the channel is required to upload regular quality content. This can amount to a full time job, but does not yet pay like one. It is especially easy to get discouraged during this phase.
Success Begins at 1,000,000
It takes a whole lot to get there, but once you’ve achieved 1,000,000 subscribers running a YouTube channel actually becomes easier rather than harder. While this number may seem completely out of reach, in reality there are actually 2,000 channels with over a million subscribers, so it can be done!
And once this has been achieved, then it’s time to start making the real money from AdSense. Of course channels still have to upload videos regularly but let’s break down how much they can make.
A channel that uploads one video a week has 1,000,000 subscribers. Each subscriber views the video. Assuming that 150 viewers watch an ad for every 1,000 views and the CPC is $0.18, the channel will earn $18,000. Upload two videos a week and double that.
At this point there are additional revenue stream options through sponsorship offers. Additionally some can independently sale their own merch direct to fans. Any review channel can make great affiliate money at this stage as well.
The YouTube Superheroes
Then there are those at the top of the pyramid. The ones making astronomical incomes from their YouTube activities. These are in the seven figure range and above. If this feels impossible, the most recent list of Forbes top ten YouTubers had a whole of kids on it. Let’s take a look at the Top 10 for 2019:
Ryan Kaji: $26 million
Dude Perfect: $20 million
Anastasia Radzinskaya: $18 million
Rhett and Link: $17.5 million
Jeffree Star: $17 million
Preston (Preston Arsement): $14 million
Markiplier (Mark Fischbach) : $13 million (Tied for 7th place)
PewDiePie (Felix Kjellberg): $13 million (Tied for 7th place)
The AmazeLaw team is excited to announce our updated Facebook Advertising Agency picks for 2021!
QUICK ANSWER: BEST FACEBOOK ADVERTISING AGENCY 2021
Voy Media – When you are looking to maximize your return on ad spend. The founders have started and grown their own 8 figure businesses. Alongside the agency, they invest, build, and launch brands, which give them a playground to continue to bring learnings to clients.
Digital advertising is quickly becoming an essential brand awareness tool for small and medium-sized businesses across the globe. But finding the best Facebook advertising agency to represent your brand isn’t easy, hence this guide! Together we’ll look at how you should go about hiring an agency, as well as recommending five that we think are outstanding.
While there are some stand-out agencies, no one company is going to be the right fit for every business owner. Instead, you must learn how to search through the pile to find the perfect agency for you. This search involves weeding out those with red flags and asking the right questions, don’t worry, we’ll show you the ropes!
Which Agency Is Best For Business?
Once you’ve decided that you need a Facebook advertising agency to take your marketing to the next level, you should find a list of companies to search through. These can either be local or international, depending on whether you think it’s essential to have face-to-face contact, or not.
The first thing you’ll want to consider when hiring an agency is any red flags. Perhaps it’s pessimistic, but rather than searching for the benefits of a company; it’s quicker to look for faults and rule those companies out. Obvious red flags include; guaranteed results, bargain prices, lack of contact information, a low-quality website, and packages rather than a bespoke approach.
After you’ve pruned the garbage, you’ll be left with a more realistic set of options. From there, you can consider factors like their locality, pricing, previous work examples, and their responsiveness to your messages. It’s always wise to contact all of the companies to ask for a quote and a prospectus upfront so that you’re aware of their typical pricing structure and past work.
Although the cost isn’t the be-all and end-all, you must be getting value for your money, and comparing the quote to their previous work is a fantastic estimate of this potential value. With all the quotes in hand, examples of their previous work, and experience communicating with their employees, you’ll be in a high position to decide which agency is right for you and your brand.
Why Should You Hire a One Of The Best Facebook Advertising Agency?
Agencies aren’t the only game in town. After all, it’s possible for you to hire a freelancer or to bring an employee in-house who can manage your Facebook advertising campaigns for you. So, why should you bother to hire an agency?
By managing campaigns for tens or hundreds of different companies at once, an agency has the scale and resources that they need to test extensively and create fantastic images and copy for your ads. What separates one ad manager from another is their data and the way that they can manipulate it to learn from it.
With thousands of previous campaigns, agencies have millions of data points, giving them a unique insight into the best practices for running Facebook advertising campaigns. This data gives them a head start and can help them to generate better results for you than a freelancer with less experience might be able to.
Is Facebook An Advertising Agency?
No, they are not. They provide the tools and resources for digital marketing agencies to advertise on their platform.
How Do I Start a Facebook Advertising Agency?
To start a Facebook advertising agency you will need to take all the certifications that Facebook provides in order to properly advertise campaigns for brands.
Do You Need a Huge Budget?
A common misconception among companies looking to scale advertising campaigns is that you need a huge budget to work with an agency and that small and medium-sized businesses can only afford freelancers. The reality couldn’t be further from the truth. Many agencies are willing to work with clients of all budgets; it’s only the most significant outfits that reserve themselves for international brands.
The types of companies that would be ideal for an SMB to work with tend to have flexible budget requirements, especially for advertising digital marketing campaigns that will continue for months or years to come. As long as you’re willing to spend hundreds or thousands, rather than tens, of dollars each month, there’s an agency out there for you.
Top 5 Best Facebook Advertising Agencies
#1 Voy Media
Voy Media, founded in 2015 by Kevin Urrutia and Wilson Lin, is a stand-out agency that has successfully managed Facebook advertising campaigns for countless small and medium-sized businesses across the country. As a boutique agency, you get the intimacy that you want, often talking directly to one of the founders who can explain to you what they are doing and why it’s beneficial to your business.
As well as offering Facebook ad campaign management and setup, they also complete audience research consultations for their clients. Voy Media believes in telling a story through your advertising, and in doing this, they need to understand your audience better, which they can do through detailed and scientific research.
Whether you are interested in Facebook ads or hiring the best Instagram Advertising agency, retargeting e-commerce visitors, or mobile advertising, Voy Media handles it all with their talented team of experienced campaign managers. Unlike many of their competitors, they offer a scaling pricing system based on the amount of money you spend on ads each month, rather than a flat fee.
Working with businesses spending as little as $2,000 each month on advertising, they charge between 10% and 20% of your monthly ad spend per month. Your Voy Media dedicated account manager and the team will work on your Facebook and Instagram ads, as well as audience retargeting, creative creation, copywriting, and overall ad strategy.
As far as boutique Facebook advertising campaign agencies go, Voy Media is a stand-out choice because of its reputation for success, diligent attention to detail, and fantastic customer service. For small to medium-sized businesses that need a helping hand to take their ad return to the next level, Voy Media is a great choice.
Dedicated account manager
No setup fee
Full-service Facebook advertising agency
Known for getting results
Email Marketing Services
Specialize in Direct To Consumer (DTC) Brands
They have a podcast – Digital Marketing Fastlane
Bi-weekly reporting for most customers
Work primarily with Medium / Larger clients
OrionCKB has been known for years as one of the premier social media advertising agencies for medium and enterprise-level businesses that need a hands-off solution for their Facebook and Instagram paid to advertise. Recently acquired by Elite SEM, they are now a powerhouse of search and social media paid to advertise that uses a data-driven approach to generate an outstanding ROI for their customers.
Based out of Massachusetts, OrionCKB is a big agency with a boutique family feel that gives its clients the best of both worlds. After joining forces with Elite SEM, they have more resources than ever before. However, by acting separately, they still get to employ the focus and determination that has made them famous.
They’ve worked with household names such as Hallmark eCards and Zipcar, which gives you some insight into how powerful their team is and the results that they are capable of. Many of this medium to enterprise companies have in-house advertising teams. Still, they choose to use OrionCKB as an extension of their staff because they provide stellar results and sophisticated strategy.
OrionCKB has a strict process that they’ve refined over many years of leading the industry forward with new tactics and incredible conversion rates. Starting with strategy, they develop long-term plans that they believe will drive down-funnel KPI’s and show a solid ROI. Their team focuses on the placement and ad optimization, ensuring optimum performance.
But they don’t just tweak existing campaigns, they create brand new creatives and copy that they can use to test new ad types without your design team having to lift a finger. After all the hard work is done, they present their clients with in-depth analysis, including trends to test and optimize against, rather than a bland report that offers little to you or your team.
Extensive resources at their disposal
Dedicated and experienced team
Constantly testing new ideas
Focused on KPI’s and ROI
Part of a larger corporate brand
Work primarily with larger clients
CIBO is an integrated brand experience agency that believes in the game-changing power than a brand experience can have on a customer. Rather than working solely on paid advertising campaigns, CIBO is a complete agency that has worked with some of the biggest names in the world, including Subaru, Anki, Commonwealth Bank of Australia, and Tesla.
They believe that digital marketing today is very different from how it was in the nineties and even the early two thousand’s. Rather than focusing on simple messages in vast quantities, they believe in guiding customers through a brand experience from their first awareness event through multiple purchases and even sharing the brand with their friends.
Working with enterprise-level clients in every industry imaginable, CIBO has a broad range of experience in optimizing online advertising campaigns for direct ROI as well as overall brand awareness, reputation, and impact. For many enterprise clients, the gold isn’t in direct conversions; it’s in spreading awareness or altering their status even among those who may never be customers, but who may speak to others who could become customers.
Very experienced team
Full brand experience agency
Work with leading brands
Huge amounts of data
Not specialized in Facebook advertising
Less focus on direct conversions
#4 Lyfe Marketing
Lyfe Marketing is a boutique social media management company focused on offering social media advertising, search engine optimization, and website design services. Working primarily with small and medium-sized businesses in the United States, Lyfe recognizes that ROI is vital for their clients who have little interest in brand awareness and more focus on generating direct revenue.
Their social media advertising services allow their customers to leverage the most cost-effective advertising method available today, and with a specialized team, they can deliver tangible results. Their work involves optimizing existing campaigns for decreased cost and increased conversion rates, as well as creating new ads that could potentially provide superior results or bring in new clients.
As a relatively small and niche agency, they have the flexibility to work closely with their customers to provide bespoke solutions to complex problems. With an experienced social media manager dedicated to an account, Lyfe Marketing gets a greater insight into what makes your audience tick.
A flexible and small team
Focused on tangible results
Specialized in social media
Lack of resources of larger agencies
#5 Sprague Media
Sprague Media is a comparatively small agency that works with niche players in small and medium-sized markets. Still, their small size is more than made up for by their versatility, speed of execution, and flexibility. While working with a renowned and more massive agency brings in more significant resources, it often loses you the people hours and dedication that a smaller agency like Sprague Media brings to the table.
Boasting 654% ROI in 3-months for a pest control client, it’s evident that Sprague Media knows how to get results on even small budgets. Their process is modeled on larger agencies that have been around for decades – they start by spreading brand awareness, they engage your target audience, and then finally, they make the “ask” or sell.
Based out of Portland, Sprague Media is entirely focused on digital paid advertising. This focus gives them the ability to become complete experts in their craft, while other agencies offering a broad range of services often struggle to provide any at a world-class level.
Complete focus on paid advertising
A small and agile team
Lack of resources of larger agencies
Less dedicated admin and account staff
Digital advertising is quickly becoming the most critical method of marketing for companies, both small and large. Google AdWords is leading that charge, but Facebook is close behind, and with an unmatched ability to target specific audiences with detailed specifications, Facebook is the ideal advertising channel. You also want to check out the best amazon advertising agencies as Amazon is slowly increasing its PPC dominance for e-commerce.
Finding the right agency to manage your Facebook advertising campaign isn’t simple, but it is extraordinarily essential. Choosing the wrong team could cost you time and money, which is why we’ve specifically recommended five companies that have generated proven results for their clients at a reasonable cost.
How To Advertise on Facebook
If you are thinking of online advertising, then there is no better way of advertising than Facebook advertising. Research conducted by eMarketer found out that more than 95% of social media marketers consider Facebook as the most efficient social media marketing platform. This massive love for Facebook as an advertising platform is because it allows a business to target their campaigns efficiently. It doesn’t discriminate against the growing market from established companies. A few hundred dollars is enough to generate a significant amount of traffic. It is also an easy to learn platform and most advertisements are incredibly customizable and flexible.
Aside from that, Facebook has a massive following of more than 2.2 billion users cutting across all age groups. What’s more, Facebook has a micro-targeting feature that allows you to reach your target audience based on their behaviors, location, demographics, or even interests. So advertising with Facebook ensures you reach an audience that is more likely to purchase your products and services, making it the most efficient advertising platform.
Now that you have a heads up on the effectiveness of Facebook advertising, you are now ready to try it out. Here is a complete guide to Facebook advertising. The guide aims to equip you with Facebook advertising knowledge and take you through your first Facebook ad strategies
Types of Facebook Ads
Depending on the ad you would like to post, Facebook allows you to post a range of products or services in a single ad. Some of the ads that could be helpful include:
Carousel Ads (Multi-Purpose Ads)
A carousel ad is an ad format that allows you to show up to ten videos and images, calls to action, links and headlines in a single ad unit. It is beneficial for e-commerce advertisers that seek to promote a range of products forms their store.
This kind of ad is supported on mobile newsfeeds, desktop newsfeeds, Instagram, and audience network. Some of its specs include:
A link description of 30 characters
A headline of 5 characters
An ad copy text of 90 characters
A recommended image size of 600 by 600 or 1080 by 1080 pixels
Dynamic Product Ads (DPA)
Facebook’s DPA is similar to remarketing display ads on steroids. They target users based on inactions of past actions on your application or website with a well-planned Ad. All you need to do is to upload a product catalog on Facebook and ensure that your Facebook pixel is correctly installed on your website’s pages. Facebook will do the retargeting and remarketing.
DPA is supported by mobile newsfeed, desktop newsfeed, Instagram, audience network, and right column.
Some of its specs include:
A link description of around 30 characters
A headline of 25 characters
An ad copy text of 90 characters
A recommended image size of 600 by 600 or 1200 by 628 pixels
Facebook Lead Ads
Leads are the perfect way to advertise on Facebook. This type of Facebook Ad allows your audience to sign up or download your content without leaving the Facebook page. This makes the lead ads an ideal method for getting a potential customer’s email quickly. Facebook lead ads are supported by mobile newsfeed, desktop newsfeed, audience newsfeed, and Instagram.
Some of its specs include:
A context card button of about 30 characters
A context card headline of about 60 characters the context card can be in paragraph format that has no bullet point format or character limit that allows a maximum of 80 characters per bullet
A link description of about 30 characters
An ad copy text of about 90 characters
A headline of about 25 characters
A recommended image size of 1200 by 628 pixels
Once a user fills in the form, Facebook stores their email addresses on your Facebook ads account. You now have to move these new leads tour CRM system. The easiest way to do this is to automate the whole process. You can do this by setting up your campaigns using AdEspresso.
A canvas Ad is an engaging ad that allows users to interact with content on Facebook. It is currently available only on mobile newsfeed because we tend to interact more with mobile devices. With canvas, your target audience can swipe through a carousel of images, tilt the pictures in different directions, or zoom in and out by moving their fingertips. An advantage of a canvas ad is that it loads ten times faster than typical mobile web applications.
Some of its specs include:
A headline of about 45 characters
An Ad copy text of about 90characters
A recommended image size 1200 by 628 pixels
A canvas Ad has the following components
An auto-play video
A text block
A header with logo
A button for offside links
A product set
An image carousel
A collection showcases a variety of products being sold on your website. It makes it easier for users to browse, discover, and purchase products or services in an immersive and visual way. It is also supported only by mobile newsfeed It has specs like
A recommended headline of about 25 characters
doesn’t support images within more than 20% text
The image ratio is 1:9:1
The image size is 1200 by 628 pixels
Single Video Ads
Original videos, as the name suggests, are ads that contain a single video. Almost 50% of Facebook users prefer watching about an hour of Facebook videos per week, so it proves to be one of the most efficient Facebook ads. Also, a majority of the audience prefers videos without sound so that you can use captions rather than sounds. A preferable video ad length should be about 30 seconds but shouldn’t be longer than 60 seconds.
Some of its specs include:
the maximum file size of 2.3 GB
a resolution of at least 720P
an aspect ratio of 16:9
a video format of MP4 or MOV
Now that you have the basics of the Facebook ad types, you want to put this into practice. If you are advertising on Facebook for the first time have no worries, here is a complete guide that would help you do just that.
A Step by Step Guide to Facebook Advertising
Step 1: Choose The Main Goal
Different businesses have different goals when it comes to advertising. You only need to identify your business with the type of goal you would like to achieve. Facebook offers eleven different marketing goals based on what you want your ad to accomplish. But first, you need to log in to Facebook ads manager, then select the campaigns tab and click on create. After this, you will have to choose one of the 11 different business goals. They include:
1. Lead generation – get new leads from your target audience
2. Video views – get your video to be watched by more users
3. App installs – get Facebook users to install your app
4. engagement – get to a significant number of users that aims to increase attendance at your event, encourage people to claim an offer or increase the number of page likes or posts
5. Reach – expose your ad to as many people users as possible
6. Brand awareness – get your new brand to reach a new audience
7. Store visits – get your target customers to visit your nearby store
8. Catalog sales – link your Facebook ad to your catalog product to show your audience ads of products they are most likely to buy
9. Conversions – encourage people to take a particular action on your website, like buying your product or subscribing to your list.
10. Messages get your audience to contact you via Facebook messenger
11. Traffic – drive traffic to a particular app or webpage
You can choose an ad objective based on the above goals for your specific ad. Remember that if you plan to use exposure objectives, you can pay per impressions, but for conversion-based objectives like sales, you can pay per action
Step 2: Name Your Campaign
After you have come up with an objective, scroll down on your Facebook ad campaign and select whether to use an A/B split test. A/B testing is a marketing strategy that includes small tests on a fraction of your campaign before committing fully to the campaign. You also have the option of choosing whether to turn on budget optimization. This method can be powerful when you are using several ad sets. But since you are a beginner, you can focus on single ads first.
In the engagement objective, you may choose whether to focus on event responses, and page likes, or post engagement. After you have decided on the focus, click set up ad account to continue.
Step 3: Set Up Your Ad Account
This step is imaginary if you have already set up your account. So will go straight to your target audience. But if you are a new Facebook advertiser, you will have to enter a few critical account details here. Some of the features may include, your country, time zone, and your preferred currency. After you have finished, you can click on continue.
This step is essential, and you must choose your details wisely. It is difficult to change these details after that, and you might be forced to set up a new account.
Step 4: Target Your Audience
After you have clicked on continue, you will be directed to a different page where you will be required to name your Facebook ad campaign and select what page you wish to promote. Scroll down to start building a target audience for your ads. The first option is to add a custom audience of people that have interacted with your business before, be it on Facebook or off Facebook.
You will be required to select your target location, language, gender, and age. There is an audience size indicator on the right that gives you a sense of the potential ad reach, makes good use of the audience size indicator.
After you have selected our target audience, you need to filter them to ensure you remain with an audience that is most likely to purchase your product or services. Remember, effective targeting is important in maximizing return on investments (ROI). There are two ways you can ensure that your audience is as specific as possible:
Connection – you can exclude or target users that have an existing connection to your event, app, or a page you manage. For instance, if you want to target a new audience, you would select “exclude people that have already liked your page.” If you want to promote a new product or an offer to an existing audience, you will select “people that have already liked your page” so as to reach users that have already liked your page.”
Detailed targeting – you can use this field to include or exclude people based on behaviors, interests, and demographics. This option allows you to be as specific as possible. For example, you can choose to target an audience interested in both yoga and meditation while also excluding an audience that is interested in hot yoga.
Step 5: Choose Where Your Ad Will Appear
How your ad appears on Facebook is important. If you are new to Facebook, the easiest way to do this is by using automatic placements. When you select this option, Facebook automatically places your ad across the audience network, messenger, Instagram, and Facebook depending on the best place to get good results.
After you’ve gained more experience, you can decide to place your ad in a specific location based on where you are likely to get more traffic. You have a few options that include:
Operating systems and mobile devices – Android, IOS or both
Platform – audience network, messenger, Instagram, or Facebook with a few subsections within each category like stories, right column, or newsfeed.
Step 6: Set Your Schedule and Budget
You need to decide the cost you are willing to incur on the Facebook paid ads. Facebook paid ads to have two options, daily or lifetime budget. Select either of them, then click on set start and end dates if you want to schedule your ad In the future or choose to automate it immediately. There’s an advanced budget option if you want to get finer details of how you spend your money. Note that using a schedule when running your paid advertisement is the most effective way to spend your ad budget. Scheduled advertisement allows you to choose only the ad your target audience is most likely to interact with. After you have made your selections, you can click on continue.
Step 7: Create Your Ad
When creating your ad, you need to choose the media components and the texts you wish to include in your ad. The available formats vary based on the objective of your campaign at the beginning of the process.
There is a preview tool at the bottom of the page that you can use to test your ad and ensures it looks good for all your potential placements, be it on the right column, the desktop newsfeeds, or the mobile newsfeeds. When you are satisfied with your choices, click on the confirm button to submit your order. You will receive an email from Facebook, notifying you that your AD has been approved and will be posted soon on Facebook.
Advertising Tips on Facebook
Advertising on Facebook, especially if you are new to Facebook ads, can be a daunting task. You need a few strategies to ensure that your ad is as effective as possible. Here are a few of the strategies that could be beneficial.
Use Audience Targeting
A good way to starting on Facebook ads is by using a small audience then broaden it gradually as you gain experience with Facebook ads. For instance, if you are advertising a new brand of wine, you could start by using a specific location that you know target wines. After a few weeks you can broaden to wine tasting, then food and wine and so on. This is a good strategy for expanding your target audience and ensure it affects your results positively.
Audience targeting can also be used to create several ads for groups related to varying business objectives. With the audience target, you can relate to existing customers differently than you would have with new customers. If you have a local business and seeking to target audience within your location, you can use postal code or zip code. This is especially helpful if you know of a neighborhood that converts traffic well.
Use Facebook Pixels
A Facebook pixel is a small piece of code that may have a huge impact on your Facebook ad campaign. This code allows you to track conversions, create a lookalike audience, and remarket your product to people that have viewed the product on your website.
Facebook pixel is an essential tool; even if you don’t have plans to use it currently, it might be beneficial in the future, so it is important that you have it installed. This way, you will have to remarket and tracking data ready to implement when you want to start Facebook optimization.
Use Quality Videos and Photos
Facebook users dislike blurry, or pixelated photos and jumpy videos. The words may be catchy, but without a quality video or photo, you have lost it already. Your visuals are what grabs your audience’s attention and create a good impression.
Ensure You Have Tested Everything
Ignorance can be really costly. Making assumptions on what might work and what might not work can really cost your business. Every time you place an ad on Facebook, you need to test it against the previous ads you posts to check if there is any improvement you are making. Currently, technology is evolving, and if you keep relying on the previous ads on Facebook, you might fail terribly. Therefore the only way to stay relevant is to keep testing every ad you post on Facebook.
Optimize and Track Performance
Check how your ads are constantly performing in the ads manager dashboard. If you find an ad that isn’t performing to your expectations, take it out, and invest in an ad that is performing. There are tools that will help you manage this. One of the common resourceful tools is AdSense pro. Can create, manage, and optimize your ad. If you have a larger firm, then the Hootsuite would be perfect for you. From the dashboard that you use to monitor your ads, you can test and create lots of Facebook ads in a few minutes. It has an easy to understand analytics that uncovers your best ad fast.
How Do You Get Facebook Ad Ideas?
Now that you have all the tools ad essentials to create your ad, the challenge comes in on how your ad will be or how it will look like. If you have this problem, then have a look at the following strategies
1. Convert Every Piece of Content to an Ad
Every brand has its own content that drives most of the traffic every month. You can adapt this piece of content to an ad and get a perfect way to advertise using it in the form of a video ad or a photo ad. To create a video ad, there are several ways you can convey the key contents in your ad through a short text image. You can then use a few social video tools to compile them into a video in Facebook ad manager.
2. Drive Direct Sales
If your brand is well known to provide good quality products, you have every reason to generate direct sales from these products and services. For instance, if you are planning on introducing a new product in the market and your previous products were received well, you can use the Facebook ad to target the same audience that purchased your previous products. You can also reach out to a new audience by using lookalike audiences to reach the audience that is more likely to purchase your product or service. This strategy could earn you nearly a million users in traffic and could generate more sales.
3. Strategize on Offline Lead Generation
Facebook shouldn’t be your only source of traffic. Focus on other sources like offline purchases. You can use engagement objectives to drive traffic to an offline event and use the lead generation technique to get them to your dealership or store to experience the products and services you are providing. You can do this through a test drive.
Facebook allows you to track offline conversions so that you have an understanding of how effective ads are in driving offline sales. You can also use tracking data to develop custom audiences of users that interact with your products offline so that you can effectively target them in the future.
How Do You Improve Facebook Ad Conversions?
Conversions rates are one of the most targeted metrics by social media marketers. Conversion rates are a top priority for most marketers. A good conversation is one that is capable of bringing in more success this delivering a strong ROI. Conversions are not only used to drive purchases but also drive actions. The main aim of an ad campaign is to increase the number of shoppers or the number of subscribers to their websites. Given the benefits of ad conversions, you might want ways to improve your ad conversions. Here is how you go about it:
1. Define Your Conversion Event
Before converting any traffic, you might want to know the actions people take after viewing your ad on Facebook. There are a few types of conversions that Facebook supports. They include: purchase, initiate checkout, add to wishlist, and view content. Your ad can’t serve all the conversion goals, so you need to create an ad for each goal. Consider where the goals fit into the journey of the customer and convert this appropriately.
2. Prioritize on Your Destination
An advertisement should be as good as its landing page when determining where you would want the conversion to take place, ensure everything is for you to deliver the promises of your ad. The steps below could help you achieve this:
Optimize for apps – a significant number f people prefer purchasing via mobile, so it would be vital that you utilize this to drive people to your app. So ensure you have registered your app and integrated it with Facebook SDK.
Aim for continuity – if you focus your ad on a specific objective, ensure your landing page delivers just that. Don’t get your visitors frustrated by mixing up things. If, for instance, your ad focuses on shoes, provide your landing page also focuses on shoes. Anything else will lead to the potential visitor being frustrated. Therefore, you would have lost an essential lead. Language and design are paramount here also.
Implement pixel – after you have decided on the page you would like the conversion event to happen, you will have to add the ace pixel code to the page to track activities. With this, you can determine what ad performs better and what doesn’t perform. This way, you can focus on advertisements that perform and leave out those that don’t.
3. Create an Attractive Visual
The impression of the user determines their interactions with your ad. It just a matter of seconds for a user to decide where to land. So you must create an ad that is very attractive if you want to convert more leads. Most first impressions are brought by design so ensure your visuals are as good as possible.
Use videos or GIFs – opt for shorter interesting videos. If possible, use static videos, ensure you have tested these videos for mobile devices to ensure every device supports them.
Size-to-spec – low-resolution videos reflect poorly on your ad. Ensure you have the right image size to meet the correct size specifications.
Do not overload images with text – it is recommended that you use texts sparingly on images. If you have to use texts in your image, use facebook’s image text check to check the right size of the text to include.
4. Crisp Copy Should be Short and Sweet
A string ad is usually characterized by a crisp copy. Therefore ensure that the copy is interesting and short a well.
Keep it short – a lot of text can intimidate your audience. Therefore focus on what is important and leave out the rest.
Avoid jargon – use a language your audience can understand.
Get personal – use personal pronouns like you to suggest a relationship between your brand and the audience.
5. Use a Direct Call to Action
A strong call to action is essential since conversions are all about motivational actions. You can use strong verbs like explore, discover, start, find if you aim at educating your audience about your organization. If you aim at driving subscriptions or purchases, be direct with phrases like sign up or buy now.
6. Broaden Your Audience
Facebook has a target expansion option that is essential in looking for more leads. This option allows Facebook to find more users similar to you have included in the interest target section. This allows you to reach more people as well as driving more conversions at a lower cost per conversion.
7. Track Using Several Devices
Regardless of where you have decided your ad will be placed, you should ensure you track the conversions and clicks from all devices, whether mobile or desktop. Even if you have only put up an ad that runs only on desktop devices. You can install Facebook SDK on your mobile app that allows Facebook to capture more data based on the audience and expand the target of the audience.
8. Use Link Click Optimization
If you feel your campaign is not driving enough leads and conversions within the first few weeks, then your data isn’t delivered the right way. Facebook requires about 50 conversions per ad within the first week too effectively deliver the ad. If your ad has less than 50 conversions in the first week, then you might consider optimizing for link clicks rather than conversions.
Get the most of your Facebook ads with the above guide. This guide has a detailed step by step guide that ensures you follow every step appropriately while also ensuring you put up quality ads that can be accepted by a wide range of Facebook users.
Advertising is as old as the idea of commerce, with ancient Roman gladiators being paid to endorse various products with accompanying slogans. As time has gone on, advertising still functions the same way, but the medium by which it’s directed to the public has changed dramatically. With the dominance of social media, particularly Facebook advertising, marketing is more accessible while also becoming increasingly complex.
You can sit down and spend your own money and time to develop graphics, ad campaigns and try to focus your reach, but it’s unlikely you’ll see even reasonable payoff. The platform has a tremendous amount of options and details you can fine-tune, but if you don’t know exactly how to use them, you’re wasting money. Consider these parameters that go into crafting a Facebook advertisement:
Figuring out your target market, and when you think you’ve got it, understanding that you need to dial it in even further.
What do the graphics you’re going to use look like, and from where are they coming?
Should your ad campaign be visual, or more text-based? What about a popular video that draws you in?
Who is writing the copy for your ads?
Should you do a flat-rate, or pay for click-throughs?
These are just some decisions that go into making an effective campaign on Facebook. Assuming your answer to any of those questions was less than definitive, you need to hire an ad agency. That begs the question, however, what Facebook advertising agencies are worth investing in and which are likely to waste your money and time? We’re looking into the factors that make a Facebook ad agency great, which ones are best for different businesses, and what successful companies are using Facebook ads as part of their strategy.
Facebook Advertising Agency
So what makes advertising on Facebook so great? Well, with over 2 billion users – most of them using the platform hours per day – Facebook is one of the most prominent aggregates of humanity in the history of, well, humanity. It’s incredibly cheap to reach these people as well, with options to pay per click, per email conversion, or simply to present your ad to a certain number of people.
Advertising on Facebook is also highly customizable, allowing you to narrow your target to very specific demographics. For instance, if you’re selling a video game headset, you’re not likely wanting to advertise to people who aren’t in the groups that typically play video games. Facebook will allow you to focus on people in a certain age range, region, income demographics, and who have certain “likes” that mesh with your target market. No marketing in the history of mankind has ever had this level of customizability.
Facebook advertising agencies will take all the information about your product and find the exact group to whom you should be marketing. Traditional ad agencies can provide you with quarterly reports on how effective your spending is, and they do this through techniques like split-testing or remarketing. Facebook provides information in real-time. This allows an adept agency the ability to pivot immediately and lean into what’s working and move away from what doesn’t. This type of flexibility isn’t something the average business owner can do on their own.
How Do Facebook Ad Agencies Work?
Most agencies will begin with going over your business to determine your target market and the customer’s pain points, which are what your product is designed to solve. They’ll go over any prior ads you’ve created through both Facebook and more traditional channels.
With a staff of writers, editors, and graphic designers, the company will create a descriptive campaign that is designed to resonate with your market. This also involves creating multiple visually different ads that convey the same message, which is used to test how well each works. From there, they’ll prune off the ones that don’t work and bolster the ones that do.
The ads will then be targeted, as we talked about above, to very specific groups of people. The agency will determine the best way to do this and change the strategy if they’re not getting results. It’s all about monitoring at this point, providing you with updates and updating strategies as it would become necessary.
This is a lot of work to do on your own, and this should provide a clearer picture as to why you’d want to employ a Facebook advertising agency.
What Do Facebook Advertising Agencies Charge?
Depending on the scale of the marketing campaign, the size of the agency, and how much of the work they’re doing, the prices can vary dramatically. For a simple print campaign with some visuals, you might expect to pay 10-20% of the total you want to spend on ads. This means if you’ve got $50,000 you’re looking to invest in ads, the agency will likely charge $5,000 – $10,000 dollars.
Naturally, if the company is taking on significantly more complex amounts of work, the fee structure will be higher. Some comprehensive agencies will charge up to 50%, but the expected value they provide is very high.
A company may also charge a flat rate, which is simply a monthly or annually charged basic fee. While this is a bit more consistent and might seem economical, the downside is that the quality of work can suffer. If you’re paying a flat amount each month and the number of work increases beyond what is “normal” per month, this devalues your fee to the company. The result can be rushed or shoddy work.
This is a model of business in which the advertising agency only gets paid if they do a great job. The company works for a percentage of the generated revenue, and this can often be quite a bit more money than were you to settle on a flat rate or even an agency rate. Only a very confident company or one just starting out will likely present this fee model, and it can be a precarious one to invest in, as a failing company might simply give up.
What Companies Advertise on Facebook?
Because of how ubiquitous Facebook is for a huge portion of the planet, most companies are advertising on the platform. Everything from Nike and Apple to small, local businesses. Chances are good you’ve seen even mom-and-pop grocery stores come across your timeline along with ads for major motion pictures. It’s a diverse landscape, and with the potential reach, it’s a very enticing route to take for marketing. Facebook itself boasts over 3 million businesses from all around the world who advertise through their platform. Indie startups like meUndies and Blue Apron, as well as major corporations like Walmart all, use Facebook advertising.
What is Voy Media?
Of the many large ad agencies that dominate the Facebook landscape, Voy Media is one of the brightest. As an agency, Voy Media focuses on cutting-edge, hip media using an entirely in-house creative staff. Using social media influencers and recognizable media, they work primarily in brand response marketing. This means their goal is to build brand awareness, so that when a customer has a problem – like needing new shoes, for instance – they think of Voy Media’s clients first.
Voy Media focuses on catchy music and appealing visuals to draw in their audience. They recognize that on a platform like Facebook, you have mere seconds to make an impression, as a person can simply scroll past your advertisement. In the first few seconds, Voy Medias’s ads catch your attention and make you recognize the brand they’re representing. They work with Zumba, Casper, Shark Tank contestants, Big Life Journal and many more that you’ll see on a regular basis come across your news feed.
While Voy Media is a fantastic agency for advertising on Facebook, they function best for businesses with $20,000 or more per month in available adspend. This is due to their totally in-house design team; they take your product and create the entirety of the marketing, adjusting as necessary.
What Agency is Best for Business?
Ultimately, the most successful Facebook advertising agency is Voy Media. They have some of the biggest companies within social media marketing and have created some of the most recognizable campaigns. Though they function best at $20,000 or more adspend per month, if you have the revenue to spend on marketing of this caliber, it is worth the investment.
If you have a smaller budget, there are other options like Hibu or finding a freelancer on a platform like Fiverr or Upwork. Without investing in a dedicated Facebook advertising agency, however, you aren’t as likely to get quality results. It really is a market where you get what you pay for, and if you’re paying a bargain price for advertising, you’re going to get bargain ads.
Advertising Has Changed in Exciting New Ways
The sheer enormity of the task of advertising on Facebook yourself is overwhelming. Even if you’re great at graphic design, can you analyze data reports, split-tests and demographic information by yourself?
Your business needs to use social media advertising to thrive, and ad agencies simply do it better. The advertising campaigns of today and tomorrow need to be dynamic and capture your audience’s attention very quickly, and the best way to do that is with visual branding. Voy Media is simply the best at this model, but you need to determine what your business needs and find a company that best serves your brand. You need to use this guide to find the best Facebook advertising agency for your needs.