January 2020 Update:

The AmazeLaw team is excited to announce our updated Google Ads Advertising Agency picks for 2020!

QUICK ANSWER: BEST GOOGLE ADVERTISING AGENCY 2020

1. Voy Media
2. Disruptive Advertising
3. AdVenture Media
4. Loud Mouth Media
5. Ignite Visibility

If you are interested in online advertising, it pays to understand and consider Google AdWords. Google earned over $95 billion (approximately 86% of its revenue) from advertising last year because their pay-per-click (PPC) advertising model is highly effective. Whether you are an entrepreneur who’s just starting or have millions to spend on advertising each month, you need to have AdWords on your radar.

If you’re already proficient at online advertising and promotion, you may be able to learn AdWords on your own or hire a suitable employee. Some people run their paid search strategy in-house.

But most business owners and managers already have their hands full with running a successful business or even already using a Facebook advertising agency, and the complexity and long learning curve of AdWords are obstacles to successful PPC campaigns.

Big and small businesses often choose to hire a professional agency to assist with implementing and running an AdWords campaign. Hiring or training one employee may be less cost-effective than going outside your company.

A PPC agency that specializes in Google AdWords can provide you with valuable advice, devise short- and long-term strategies, and save you time and money navigating the world of pay-per-click advertising.

Unfortunately, when it comes to choosing an agency to assist with AdWords, beginners may find it difficult to select the right agency – or even to understand what the differences are between one PPC agency and another. There are hundreds of agencies out there, but unless you know a thing or two about AdWords, it’s hard to choose the right one.

I’ve put this guide together to make your life easier. I’ve compiled the most important facts to consider when choosing an AdWords agency, so you can learn the basics without putting in hours of research. I’ve also combed websites and read hundreds of reviews of different providers to bring you the best of the best in the world of AdWords agencies.

What You Need to Know About Google AdWords

Before you hire an agency, you need to understand some of the basics of Google AdWords. The whole point of hiring an agency is for you to focus on the things you’re good at, but without a basic understanding of AdWords, you won’t be able to find the right agency for your business.

Hire an Agency Experienced in Your Industry

You may encounter dozens or hundreds of different AdWords agencies as you search for the perfect match. Here’s a simple test to narrow that number down: does a given agency have experience in your industry? If so, they’ll know norms and benchmarks like typical cost per click (CPC) and return on investment (ROI) for your specific niche.

You don’t need someone with direct experience in your precise area of focus; experience in a similar area works, too. For example, if you sell and install vinyl siding, an AdWords agency that’s worked with a roofing contractor would probably be a good match.

Before you hire an agency, be sure to check if they’re more experienced with sales as a service (SaaS), lead generation, mobile marketing, e-commerce or Instagram marketing. Even if the agency is the best in the world at lead generation, if you need PPC management for an e-commerce business, you may need to look elsewhere.

AdWords Certified and Google Partners

At a minimum, you want a firm that’s AdWords certified and part of the Google Partners program. That isn’t the only relevant criterion in selecting a provider; it’s a relatively low bar, so anyone who doesn’t have these credentials should be ruled out automatically.

Any agency that’s AdWords certified has passed certification exams and must maintain a minimum monthly AdWords expenditure of $10,000. If an agency has this certification, you can know they have some level of competence. Google Partners get inside tips from Google as well as beta-testing opportunities, both of which can provide your business with a competitive edge.

Hire a Multidisciplinary or Networked Agency

For best results, you need to hire an agency with a multidisciplinary team, or one that has established connections with other high-powered specialists. Pay-per-click (PPC) is a huge part of advertising for many businesses, but it’s not a standalone proposition.

If you hire a PPC specialist, you’re also going to need to track conversions, design a landing page, probably engage in email marketing or e-commerce design, and the list goes on.

If you hire a multidisciplinary agency, you’ll save money through sheer efficiency as opposed to hiring multiple contractors. If you don’t, you’ll face some of the same downsides you would have faced going with the do-it-yourself approach: juggling vendors and trying to coordinate the AdWords project when you’d prefer to be managing other facets of your business.

Different Agencies Have Different Pricing Models

The PPC advertising industry has multiple pricing models that will determine how an agency gets paid. Here are the most popular models:

• Hourly
• Percentage of ad spend
• Performance-based
• Milestone-based

Hourly is the most common pricing model, and also the most straightforward. It’s easy to understand what you’re paying, and therefore the hourly pricing model is attractive to small businesses with low budgets who are interested in keeping PPC advertising costs manageable.

Percentage of ad spend is the second-most common pricing model among AdWords agencies. With the percentage of ad spend, you will typically pay the agency between 15-30% of your total PPC expenditure.

Percentage of ad spend is an excellent choice if you want to stick with a set budget, and let the agency take care of the rest. If your business is large or if you have plans to scale, you can get better deals with the percentage of ad spend.

Performance-based pricing is similar to a sales commission for the agency. They get paid based on a predetermined performance metric like impressions, clicks, conversions, or revenue from ads.

The best part about performance-based pricing is that you know the agency will work hard to give you results. Some agencies combine performance-based pricing with a base rate or minimum rate per month.

Milestone-based pricing is similar to performance-based pricing, but it is based on agreed-upon medium- and long-term goals. Companies that offer milestone-based pricing will typically require longer-term contracts and have a detailed approach to onboarding you and understanding your company’s needs.

Is There a Contract?

Some AdWords agencies require contracts, and others don’t. This decision is best left to your gut instinct and personal preference. If you own a small business and want to test the waters of AdWords advertising, you may be more comfortable with a month-to-month commitment. That way, the agency has to earn your repeat business each month.

Not all contracts are created equal. If you get involved with a contract-based agency, make sure the arrangement suits your needs. If you know you want to commit to PPC advertising, you may be attracted to performance-based or milestone-based pricing with a detailed long-term contract that benefits both parties.

Ad Rank = Quality Score x CPC Bid

“Pay per click” sounds simple and easy, but there is more to running an AdWords campaign than just paying for clicks or conversions! Google computes your actual ad rank from the CPC (cost per click) bid and Quality Score.

For AdWords, you want the highest possible ad ranking and the lowest possible cost per click bid (CPC bid). That means you need a high “Quality Score.” The Quality Score is Google’s hidden metric that takes into account your click-through rate per 1000 impressions or views, time spent on page by customers, and more.

A good AdWords agency can help you with all of this, meaning you can save money buying clicks if you hire a professional rather than do it yourself.

Don’t Neglect Organic SEO

According to Clutch’s 2018 Small Business survey, 45% of small businesses invest in pay-per-click advertising. Of those that do invest in PPC, 90% also use organic search engine optimization (SEO) strategies.

You will get a better return on investment (ROI) by spending your advertising money on PPC and SEO together, and even coordinating your strategies (for example, applying lessons learned from PPC campaigns to your SEO approach).

PPC is an excellent choice for short-term return and a wise way to direct your growing revenue to accelerate growth further, while organic SEO is an essential long-term strategy if you want to become an online leader in your industry.

Track ROI

Any good AdWords agency will track all sorts of variables for you like cumulative ad spends, quality score, conversions, impressions, and cost per click. But you must not neglect the most important outcome of all: return on investment!

If you are getting a positive ROI, you can learn from your success to get even more revenue. If you aren’t getting a positive ROI, it’s important to know so you can stop wasting money and fix the problems.

To track your ROI, you need to keep a record of every single cent you put into AdWords and PPC advertising, including costs other than ad spend. You also need to use tools that allow you to see data like cumulative sales from advertising leads or e-commerce clicks, or ensure that the agents you’re working with show you that data.

Some agencies will help you track ROI, but you need to discuss this up front.

Top FIVE Best Google AdWords Advertising Agencies

Here are our top five picks, narrowed down from thousands of listings and hundreds of user reviews.

#1 Voy Media

Founded in 2014, Voy Media is an industry leader in PPC advertising and Google AdWords. They are industry pioneers in A/B testing, scaling, geo-targeting, and other revenue-building tweaks that can improve your ROI. Disruptive is known for working with businesses of all sizes, from nationally-known retailers to companies with relatively low monthly advertising budgets.

Ryan A. says he appreciates Voy Media’s proven systems and the way everyone he’s worked with has been on the same page. Since he switched to Disruptive a few months ago, his sales are at record highs, and his overall costs – including the agency fee – have come down. He says he cringes when he sees the missed opportunity in not beginning work with Disruptive sooner.

Some clients reported that their account was repeatedly moved from one client manager to another as Voy Media was recently reorganizing, but Voy Media has since resolved this situation. They deserve their reputation as perfectionists.

#2 Ignite Visibility

Ignite Visibility is an online marketing agency based in San Diego, CA, founded in 2012. They specialize in pay-per-click, website design, web development, social media marketing, and viral marketing.

One of Ignite Visibility’s clients, the Chief Marketing Officer for a boutique cosmetic company, says that the agency helped the company meet its goal of sales conversions. Ignite visibility used a strategy that combined PPC digital marketing, content creation, social media, and organic SEO. The client was particularly happy with the high-quality reports that Ignite generated throughout the campaign.

Ignite’s main selling points are their versatility, excellent communication, and reporting.

#3 AdVenture Media

AdVenture media belongs to a small and exclusive group of Premier Google Partner agencies. They were awarded that credential because they have produced outstanding results for their clients. AdVenture is 90% PPC-focused, and as one of New York city’s fastest-growing PPC ad agencies, they currently manage over $50 million in advertising budgets.

The director of marketing for a medical oxygen group reports that under the management of AdVenture, the company’s ad spend has decreased while the number of leads has stayed constant. He says their clear communication, quality deliverables, and excellent results justify the investment.

AdVenture’s online marketing educational content has reached over 900,000 students and is worth checking out if you want to learn more about digital advertising.

#4 Loud Mouth Media

Loud Mouth Media is a top-ranked pay-per-click agency in the UK and is also a Premier Google Partner agency. They have offices in Belfast, Dublin, and Glasgow. The agency provides a fully-managed digital marketing service that is 70% focused on PPC. They earned awards for “Best Small PPC Agency in the UK” two years in a row at the 2017 and 2018 UK Search Awards.

An online clothing store manager who approached Loud Mouth with a limited budget says business is growing and website traffic is on the rise. She says Loud Mouth Media went above and beyond to accomplish all goals, and is a reliable partner.

Loud Mouth is a good choice for an all-in-one solution if you want to combine your PPC strategy and organic SEO, as I recommended earlier.

#5 CPC Strategy

The appropriately-named CPC Strategy agency is 100% focused on providing pay-per-click services. In particular, they focus on e-commerce and PPC for various retail channels.

The owner of a retailer specializing in cooling products says that CPC Strategy has increased the number of customers and revenue per customer, and is an excellent deal.

They excel in responsiveness and are always available, providing answers to his important questions immediately. He appreciates their transparency of operations and extensive experience.

CPC Strategy is our top pick for a Google AdWords agency if you run an e-commerce business and check if they can also do Amazon advertising.

Wrapping Up

Whether you’re an entrepreneur running a brand-new startup or the CEO of a high-revenue established company, you can benefit from hiring the right AdWords agency to handle PPC advertising for you.

Look for a multidisciplinary agency with specific experience in your niche. Consider what pricing model best suits you, and whether or not you’d like to enter into a contract. Be sure to track your return on investment so you can be confident your dollars are being put to work properly.

If you haven’t already settled on an AdWords agency check out our top pick, Disruptive Marketing. They have the perfect blend of experience, innovation, reliability, and scalability to work well for almost any size or type of online business.

Advertising Guides

Best Facebook Advertising Agencies
Best Instagram Advertising Agencies
Best Twitter Advertising Agencies
Best Snapchat Advertising Agencies
Best Google Ads Advertising Agencies
Best YouTube Advertising Agencies
Best Amazon Marketing Agencies
Best Mobile Advertising Agencies

January 2020 Update:

The AmazeLaw team is excited to announce our updated Snapchat Advertising Agency picks for 2020!

QUICK ANSWER: BEST SNAPCHAT ADVERTISING AGENCY 2020

1. Voy Media
2. Media Bounty
3. Viral in Nature
4. AdvertiseMint
5. i76 Solutions

Snapchat, founded in 2011 by Evan Spiegel, is known as a young person’s app. Why should you take this app seriously if you’re a business owner? Last quarter, Snapchat brought in $298 million in revenue. Snapchat currently has about 186 million daily active users. Snapchat earns about $1.60 per quarter in revenue per daily active user.

Like other free social media companies, Snapchat earns revenue by advertising to its user base. The average Snapchat users open the app over twenty times per day and spend about thirty minutes on the app. The daily average of total Snaps created by users is around 3 billion.

As users spend more time on computers and mobile devices each year, companies are spending more money on digital advertising. According to a recent report by MAGNA, online advertising sales now account for 51.5% of all U.S. advertising sales. Digital advertising allows companies to obtain better data on return on investment (ROI), and precise demographic targeting.

If you are a business owner over the age of 34, chances are you do not personally use Snapchat. But that’s no excuse for dismissing or not understanding the app. 85% of Snapchat’s users are between the ages of 18-34, with just 15% over the age of 34. On a given day, Snapchat reaches 41% of 18-34-year-olds in the United States.

Plenty of Snapchat users are age 25 or older, meaning they have real purchasing power. Snap’s fastest-growing demographic is 25 and up, with more than 50% of Snapchat’s new daily users coming from this group.

If you’ve never used Snapchat but want to reach Snapchatters through advertising, it can be difficult to know where to begin. Luckily you don’t need to become a Snapchat user in hopes of learning the app, because you can hire an agency who has experience in Snapchat advertising.

In this guide, I’m going to teach you everything you need to understand about Snapchat advertising and how to find the perfect Snapchat advertising agency for your needs. I’ve also combed through hundreds of websites and user reviews to bring you a top five list that has the best of the best agencies, so you don’t have to spend hours of your time comparing them.

What You Need to Know About Advertising on Snapchat

If you aren’t already a Snapchat pro, you need to begin by learning the basics about how Snapchat advertising works. Once you grasp the fundamentals of Snapchat’s advertising services, you will be better able to choose the right agency to run a successful campaign on your behalf.

What Does a Snapchat Ad Agency Do?

The best Snapchat advertising agencies bring years of experience, knowledge, and insight to help you choose which type of campaign to launch. You will set goals together, and discuss budgeting. Depending on whether you already have a marketing department, the agency may or may not assist you with branding. Then they will create a branded ad to run on the platform.

A good agency works with you to determine goals, adjust existing marketing materials for Snapchat, and adjust and optimize your ads over time to meet your goals. They will use Snapchat’s metrics as well as their tools to report results to you on a regular basis, so you can understand your return on investment (ROI) and make important decisions with confidence.

What Can a Snapchat Ad Agency Achieve for You?

A Snapchat ad agency can achieve a plethora of different marketing goals for a business. Some business owners have false assumptions about the limitations of digital advertising on Snapchat, but in reality, the platform is a great place to achieve various desirable outcomes:

• Increase in-store sales
• Increase online sales
• Promote new products
• Lead generation
• Promote your app
• Promote videos

At its core, Snapchat advertising is about forming relationships with dedicated daily active users. The platform is conducive to creativity, and a good agency will offer up their creative skill set, paired with an analysis of your needs, to create a vision together with you.

Snapchat can make it easier for users to find out about your business and share what they’ve learned. It can help you find new online or in-person customers or leads, and create deeper relationships with existing customers, improving your conversion or sales rate.

The app is also great for creating excitement and momentum around the launch of new products, services, and even apps. If you design and launch a great app, Snap is the perfect way to keep users engaged and telling the world about your app.

Precise demographic targeting on Snapchat helps to ensure that your target audience views your advertising videos, and the built-in metrics (as well as in-house ad agency tools) allow you to customize further and target the appropriate demographics, building on your success.

Options for Advertisers

Snapchat offers different options for advertisers, so another reason you probably want to go with an agency is that the various options can get a little bit overwhelming. There are three main types of ads:

• Snapchat Ads
• Lenses
• Sponsored Geofilters

All Snapchat advertising is interactive to varying degrees.

With Snapchat Ads, advertisers get to decide between Web View (also known as interactive Discover Ads), Long-Form Video (used to drive traffic to trailers, for instance), Articles, and App Install (a short video with a call-to-action to install an application at the end).

Snapchat Lenses are a perfect example of Snapchat’s innovation. Users taking selfies use lenses a LOT. They are a visual overlay of an image or animation that shows up on the phone screen of anyone viewing an image, and they have shown excellent results for increasing brand awareness and purchase intent. Snapchat Lenses can reach about 16 million users per day.

Geofilters are similar to lenses but linked to a specific place or cause. If you run a restaurant, for example, an ad agency could create a geofilter campaign to help promote brand loyalty among existing customers when they visit and increase brand awareness among their friends. National delivery campaigns have resulted in exposure to 40-60% of daily users!

3V

Snapchat’s 3V philosophy, or “Vertical Video Views,” is another feature that sets it apart from other social media platforms. Because most users capture and view the video in a vertical or portrait (as opposed to conventional horizontal or landscape) orientation, Snapchat has embraced this tendency and applied it to advertising.

Native Snapchat ads are vertical-made and mobile exclusive, filling up the whole device screen. Short video ads are perfect for telling your company’s story. The ads are always full-screen with the sound on, and Snapchat’s internal studies show that vertical ads perform up to nine times better than traditional mobile video ads!

3V means your company probably can’t use its existing videos for Snapchat advertising, but a good Snapchat advertising agency will set you up with everything you need to understand and meet Snapchat’s unique creative requirements for future ad video submissions.

Ad Pricing

Snapchat offers advertisers daily, weekly, and annual rates and their minimum daily spend budget is $100 to get on the platform.

Snapchat uses a pricing approach called goal-based bidding (GBB). The pricing structure varies depending on what type of ad you purchase (Web View, Long-Form Video, App Install, Article, Lenses, or Geofilters).

Goal-based bidding is offered by cost-per-thousand, which is called “CPM” for short. You can place CPM bids for swipes (which are like clicks), impressions, or app installs depending on the type of ad. The CPM price will vary with different kinds of advertising and different user actions.

You can also purchase each type of ad several different places: from Snap Ad Manager, Snap Ads API partners, the ad auction, or direct from Snapchat via an Insertion Order. If you hire a professional Snapchat advertising agency, they’ll help you decide the best strategy to use, and the best place to buy your ads.

Demographics, Targeting, and Metrics

Snapchat features excellent built-in demographic insights and targeting techniques, which makes it a capable platform for precisely targeting your advertising to the appropriate user and getting a good ROI.

Here are some ways Snapchat allows you to target user demographics:

• Interests – Snapchat has 60+ interest categories including topics like festivals, news, politics, and parenting, all based on users’ actions on the app
• Classic demographics – based on factors like name, age, language, household income, and education
• Location
• Device Attributes – device, OS, carrier, and network
• Snap Audience Match (SAM) – Create a custom list, discover a new audience similar to your current audience, a list of all customers who have engaged with your content, and more.

An agency that specializes in Snapchat will know the ins and outs of running a targeted Snapchat campaign with these built-in features and pass the savings on to you, the advertiser.

Snapchat’s metrics allow for instant feedback on the effectiveness of an ad campaign. An agency will share these metrics with you, and work with you to apply the valuable lessons contained within the data.

There are five significant metrics Snapchat uses to verify your ads’ effectiveness:

• Reach – users reached by the ad, and their demographics
• Viewability – the number of users who have viewed your ad
• Resonance – information on people’s thoughts and feelings about your brand derived from Snapchat and partner polls
• Reaction – the impact of the ad on driving purchases or other actions
• Verification – the number of times Snapchat has attempted to serve your ad

With dozens of ways to target demographics and numerous ways to verify the effectiveness of an ad campaign, Snapchat can be a treasure trove for advertising just like Facebook advertising or a complicated nightmare, depending on your comfort level with the platform.

Instead of trying to learn from the ground up, most businesses looking to advertise on Snapchat or advertise on Twitter should choose from among the top ad agencies that specialize in Snapchat.

Top FIVE Snapchat Advertising Agencies

Take the guesswork and anxiety out of winning customers on Snapchat by going with a proven ad agency. If you haven’t already gotten an idea of what you want out of an agency from the previous sections, here are our top picks.

#1 Voy Media

Voy Media is a social media marketing agency initially founded in 2014 in New York, NY. Their singular mission is making brands more likable and profitable via social media. Firebelly is our top pick for Snapchat advertising; they offer social media audits, social media management, ad management, blogging, community management, and influencer marketing.

The marketing director of a rug and furniture company hired Firebelly to increase the growth of their audience. Their customer base and traffic grew throughout the social media campaign, and Voy Media was able to deal with any conflicts that arose. The client was impressed with the way Voy Media exceeded expectations in a tight and competitive market.

Voy Media is the 2018 winner of a distinguished CULTIVATE award for going above and beyond in providing excellent social media services to clients. They aren’t cheap, but their premium services are of great value.

#2 Media Bounty

Hailing from London, Media Bounty is the U.K.’s leading social media marketing agency. They focus on long-term growth through deep insights, outstanding strategies, and “kick-ass creative.” Media Bounty only works with bigger companies with an ad buy budget of at least $10,000 per month.

The marketing manager of Cellar Trends, a beverage distributor company, hired Media Bounty for SMM and digital branding. They say that the “number of video views has increased markedly since Media Bounty was first engaged” and find the team’s exceptional understanding of marketing technology to be “a hallmark of their high-quality work.”

Media Bounty isn’t an inexpensive agency, but they regularly handle campaigns in the millions of dollars, so you know they’ll bring a winning perspective to meet your advertising needs. They have received three awards from The Drum’s Recommended Agency Register, and two awards from RAR Digital Awards.

#3 Viral in Nature

Viral in Nature, based in Calgary, Canada, is multiple award-winning ad agencies entirely focused on SMM. Three different market research companies have selected Viral in Nature as one of the top social media and agencies in the world.

The owner of an outdoors lifestyle brand hired Viral in Nature to increase his company’s social media presence. The agency oversaw social media campaigns and created relevant video content. The owner says Viral in Nature were excellent listeners, and the campaign went smoothly with excellent results.

If you run a smaller company with a tight budget, Viral in Nature is a good choice. Their relatively low cost per hour makes them attractive for smaller organizations, and they will bring you a good return on your investment.

#4 AdvertiseMint

Based in Hollywood, CA, AdvertiseMint is another agency that focuses exclusively on social media marketing. Depending on whether you have other needs, that could be a pro or a con. Some companies choose to merge their Snapchat advertising into their overall marketing campaign, but others benefit from allowing an SMM specialist to manage their social channels (Instagram, Facebook, Google Ads).

If you need a new perspective on digital marketing via Snapchat or need a campaign rolled out ASAP, you can’t go wrong with AdvertiseMint. They pride themselves on their agility and fast-paced ad campaigns.

#5 i76 Solutions

When i76 Solutions began as a digital marketing shop in Philadelphia, PA they were tightly focused on strategy, execution, and analytics. They later grew into a full-service marketing agency that delivers their customers results in all areas of marketing, but they maintain a strong focus on digital marketing and social media marketing.

AAA Mid-Atlantic, a car insurance and emergency roadside assistance provider, ran a seven-figure campaign with i76 Solutions. Within six months, they had earned significant upticks in brand awareness and membership rates. AAA says that the i76 team was “innovative, detail-oriented, and knowledgeable.”

I76 is a top marketing agency in Philadelphia. Their skilled team of designers and developers can work with you on every aspect of the digital process.

Wrapping Up

In the world of Snapchat advertising, the learning curve is long, but you shouldn’t let that discourage you from targeting customers through the platform. Unlike the old days of digital marketing when a company could handle everything in-house, the current climate dictates that it is wiser to delegate.

If you are willing to look for an agency outside your company to run your Snapchat advertising campaign, you can reap all the rewards offered by Snapchat: innovative features, relationship-building with a loyal user base, precise demographic targeting, extensive metrics, and enough options to suit nearly any type of advertiser.

If you’re having trouble deciding which agency to go with, we recommend Firebelly Marketing as the overall top pick. They’ve been around a while, but they know how to adapt to new trends. Because they focus exclusively on social media marketing, Firebelly brings the depth of knowledge you’ll require to run a successful Snapchat campaign.

Advertising Guides

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Best Snapchat Advertising Agencies
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January 2020 Update:

The AmazeLaw team is excited to announce our updated Mobile Advertising Agency picks for 2020!

QUICK ANSWER: BEST MOBILE ADVERTISING AGENCY 2020

1. Voy Media
2. PreApps
3. Udonis
4. Zorka.Mobi
5. Yodel Mobile

Mobile advertising refers to any advertising that appears on mobile devices: smartphones, tablets, smartwatches, and other mobile devices with wireless connections. Mobile advertising is a type of mobile marketing and includes text (SMS) ads, mobile browser web banner ads, and banners and videos in games and downloaded apps.

Mobile devices have smaller screens than laptops, desktop computers, and televisions. Mobile advertisements are generally compact and concise to match the specs of mobile devices. Companies like Google and Facebook tailor mobile ads to the user based on browsing history, shopping habits, geolocation, demographics, and interests.

Mobile advertising gives advertisers the highest chances of being seen by their target audience compared to TV or even traditional digital advertising such as Facebook ads. Mobile devices outnumber television sets three-to-one.

According to Ad Age, in 2017 online ad revenue totaled $88 billion. This figure represents a 21% increase from 2016. Mobile ad revenue grew by a whopping 66%, over ten times more than traditional desktop computer advertising, during the same time.

In March of 2018, Google officially rolled out mobile first indexing, meaning that they now “use the mobile version of the page for indexing and ranking, to better help – primarily mobile – users find what they’re looking for.”

Does this mean that all Google SEO is now mobile SEO? No, but here’s what it does mean:

Mobile-indexing is rolling out on a broad basis.

• Having mobile-friendly content is helpful to perform better in mobile search results
• Having fast-loading content is beneficial to perform better for mobile and desktop users

Unless current trends reverse, mobile will continue to grow faster than every other form of advertising, and delegating your mobile advertising needs to a professional agency is the best way to ensure your mobile advertising campaign succeeds.

Mobile advertising offers up-and-coming brands a new foothold into the fastest-growing customer pool right now. Established businesses must consider how to keep up with changing trends. In both cases, unless you’re already a skilled professional experienced in working on mobile advertising campaigns, hiring a mobile advertising agency makes sense.

I’ve written this guide to tell you exactly what you need to know about mobile advertising. Once you have a grasp of how mobile ads work and what agencies do, you will know what to look for in an agency. The agencies listed at the end are the best of the best, selected from among hundreds of top agencies.

What You Need to Know About Mobile Advertising

Because mobile advertising includes all ads explicitly served to mobile users, it is a broad category. The purpose of this section is to help you understand what mobile advertising can do for your company. Once you know the benefits of mobile ads and what goes into a mobile ad campaign, you’ll be equipped to choose an appropriate agency to conduct your next mobile campaign.

Best Practices

Not surprisingly, mobile best practices are different in crucial ways from traditional advertising best practices, and also differ from other digital advertising. Here are the most critical areas to focus on for successful mobile advertising:

Be Clear and Concise

Mobile devices have relatively small screens, and users can quickly get saturated with information. They will scroll past overly cluttered ads. Keep things simple.

Optimize Locally

About 30% of mobile searches are for location-specific queries. Users are often looking for coffee shops, gas stations, or other immediate local needs. Consider how your campaign can take advantage of these queries.

Consider Demographics

While demographics are a fundamental of all advertising, the demographic breakdown on mobile is anything but traditional. In addition to age, gender, location, and household income, you also need to consider whether your audience is gamers, news junkies, online shoppers, or another type of user.

Split test and Experiment

Mobile is a great place to experiment and compare the outcomes of two or more different tactics. An excellent mobile ad agency will know what variables to tweak and test to give you the best return on investment.

Monitor Key Metrics

Because mobile users check their phones throughout the day, mobile devices can provide advertisers with more consistent performance data than any other platform. You will need to gauge important metrics like impressions, click-throughs, shares, actions taken, and which users respond best and during what days and times.

Define Your Campaign Objectives and Metrics

Before you choose an agency or undertake any ad campaign, you need to set objectives – goals – and metrics, or ways of measuring your progress towards those goals. Here are some common goals of mobile advertising campaigns:

• Establish a brand
• Raise brand awareness
• Increase sales or revenue
• Increase web traffic to a website or a landing page
• Increase in-store visits
• Promote a coupon or other deal

Your objectives determine what metrics you will use, as well as what actions you take during the campaign. Mobile advertising offers many different metrics, so if you aren’t mobile ad savvy, this is another area where you’ll benefit from consulting an agency.

Get clear on your objectives first; then you can discuss them with prospective ad agencies, and narrow down ad agencies based on their specific area of expertise.

Define Your Target Audience

The second step as you plan your ad campaign is to define who your ads will target. You may already know your target audience, or a good mobile ad agency can help you do market research using test ads and surveys. Google Analytics, Facebook Audience Manager, and Twitter Audience Insights are also great places to do research.

Along with defining your target audience, you also want to understand their context. For example, most people in surveys say they prefer geolocation-specific search ads. Do you know how to target your ads to a specific zip code or geographical area for better conversion?

Context includes where your users are throughout the day, and which location is best to serve your ad: what percentage access their mobile device at home, in public, while traveling, and at work? These details will take your mobile campaign to the next level.

Once you know exactly who your audience is, what they like, what they need, how they think, and how to reach them through advertising, you’re almost ready to start designing the advertisement itself.

Types of Mobile Ads by Platform

Some mobile ad agencies specialize in one or two platforms, and others work with most mobile ad platforms. Do you want your ad to run on a single platform or multiple platforms?

If you are a smaller business owner, you can get great results on a smaller budget by doing your homework and picking the right platform. Bigger businesses should consider the advantages of appearing on multiple platforms.

These are the most important platforms to consider for your ad campaign:

• App store promotion
• Affiliate and ad serving programs
• In-game mobile marketing
• QR codes
• Mobile search ads
• Mobile social ads
• Native ads
• SMS

App store promotion works great for app install campaigns if your business is an app or has an app associated with it. Affiliate and ad serving programs take the guesswork out of targeting demographics and provide a lot of built-in metrics. In-game mobile marketing targets a large and dedicated user base of mobile gamers.

QR codes are codes displayed on ad space that users scan with their devices, which then take users to a specific webpage or app. QR codes work well with gamification or other fun campaign ideas to spread awareness.

Mobile search ads are any ad that appears during mobile search. As I mentioned earlier, Google now indexes mobile-first in anticipation that the trend of mobile-first users will continue growing. Mobile social ads are ads served to social media users on mobile devices.

A native ad is an ad appearing in an app or website that’s in the same format as the content the user is viewing. Examples include sponsored articles, sponsored posts, and sponsored videos.

SMS or text advertising is one of the oldest forms of mobile marketing. SMS advertising entails sending users texts or having them text a number, to receive offers or other promotional incentives. Some users still respond well to SMS ad campaigns, so don’t overlook the possibility of engaging customers through SMS.

Top FIVE Mobile Advertising Agencies

Here are the top five mobile advertising agencies, hand-picked from hundreds of different agencies around the world.

#1 Voy Media

Voy Media is a global, full service, a mobile  & Facebook marketing agency that focuses entirely on mobile growth for businesses. They have offices in New York and San Francisco. Moburst has successfully redefined hundreds of apps, engaged in extensive A/B testing, and conducted tons of research into user preferences.

The global growth director of a large transportation company hired Voy Media for app store optimization. Voy Media provided keyword optimization support for Apple’s App Store and the Google Play store on an international scale. The global growth director appreciated their detailed monthly reports, which also included translations. He says their app store optimization is the best in the industry.

Voy Media can help your business with any mobile advertising challenge with their creative thinking, data-driven analytics, and ability to convert targeted audiences into loyal users or customers.

#2 PreApps

PreApps is a mobile advertising agency based in Boston, Massachusetts. Their specialty is growing apps from zero to millions of downloads and sales. They have collectively helped apps reach 550 million downloads over six years.

The owner of a mobile dating app hired PreApps to handle production of advertisements for the dating app. The owner gives PreApps high marks for responding to her needs, working independently, and producing high-quality work. The company developed three short video commercials of various lengths, which exceeded the expectations of the dating app owner regarding their quality.

PreApps helps with launch, promotion, recognition in different markets, viral videos, app store optimization, influencer marketing, and scaling. If you need help advertising your app, PreApps is the best specialty firm for your needs. They offer a complimentary growth and strategic plan along with their initial consultation.

#3 Udonis, Inc

Udonis is a Newark, Delaware mobile ad agency that specializes in scaling games and apps from zero to 10 million users. They have had over ten apps featured on Apple Store’s top charts in 2018, deliver millions of app downloads each month, and are a Google and Facebook certified Partner Agency.

The founder of the Travel Nurse Association hired Udonis for lead generation and social media management. She says since she began the partnership, her cost per lead has dropped, and her percentage of high-quality leads has increased. They run every stage of her campaigns, from strategy to content to analysis, with swift turnaround time.

Udonis is excellent at what they do, which is why they won the Clutch. Co leading digital marketing agency award in Philadelphia, PA for 2018, as well as the leading digital marketing agency awards for Washington, DC, and Baltimore, MD in 2017.

If you’re ready to scale your user acquisition for a game or mobile app, they promise to get back to you within 24 hours after you reach out.

#4 Zorka.Mobi

Zorka.Mobi is Belarusian a creative and mobile performance agency. Their full range of mobile marketing services includes from strategy development, execution, Influencer Marketing, cost per install (CPI) or cost per action (CPA) media buying, app store optimization, Apple Search Ads, and remarketing campaigns.

Vadim P., the owner of a mobile dev company, hired Zorka.Mobi for a six-figure app marketing campaign. Now his app has a larger user base and higher quality traffic. He says the agency hit all key targets, including fraud protection. He appreciates their skilled work and excellent communication.

Zorka.Mobi coordinates with developers and agencies that have global reach. If you are looking for a reasonably priced international creative firm grounded in analytics and experience, you’ll be well-served by Zorka.Mobi.

#5 Yodel Mobile

London-based Yodel Mobile is 100% focused on mobile marketing. Their global full-service mobile and app marketing consultancy has won multiple awards since they opened shop in 2007. They have worked with startups as well as the following international brands: NBC Universal, Fujifilm, and The Economist Group.

The director of marketing for an established women’s health app hired Yodel, and she says their enthusiasm shines through in the campaign results. Their efforts are translating into long-term benefits regarding the app’s reach.

Consider retaining Yodel Mobile if you are interested in their ongoing app business support, growth optimization, user retention, mobile strategy, and mobile acquisition services.

Wrapping Up

Whether you are a startup business or involved with a large established company, it’s time to get current and prioritize advertising to mobile users.

As you make the shift to a mobile-first world, be sure to keep mobile best practices in mind, define your objectives and key metrics, define your target audience and their context, and review the pros and cons of different advertising platforms.

Moburst is our number one overall pick for the best mobile advertising agency. As a premier global firm, they have the best full-service approach to mobile growth for companies looking to capture the global mobile market share. If you demand excellent results but are working with a smaller budget, Zorka.Mobi may be the perfect international global mobile ad agency for your needs.

Advertising Guides

Best Facebook Advertising Agencies
Best Instagram Advertising Agencies
Best Twitter Advertising Agencies
Best Snapchat Advertising Agencies
Best Google Ads Advertising Agencies
Best YouTube Advertising Agencies
Best Amazon Marketing Agencies
Best Mobile Advertising Agencies

January 2020 Update:

The AmazeLaw team is excited to announce our updated Twitter Advertising Agency picks for 2020!

QUICK ANSWER: BEST TWITTER ADVERTISING AGENCY 2020

1. Voy Media
2. Taktical Digital
3. Thrive Agency
4. Viral in Nature
5. Socially in

Social media has taken the world by a storm, and along with it have come to a plethora of advertising opportunities. Advertising agencies across the country have been taking advantage of the growing social media platforms and can help you better be seen. In this article, we’ll take a look at some of the best advertising agencies designed for Twitter to help build your brand.

Advertising on Twitter and the Challenges it Presents

There are over 260 million Twitter accounts, and the number continues to grow. But advertising on Twitter yourself can be extremely challenging. Some of the frustrations you could run into are:

• Getting your tweets spread more
• Budgeting to advertise to your needs
• Building up a base of viewers

Although Twitter is a massive medium with great potential, many people find it extremely difficult to advertise their business through tweets on their own. Simply put, it’s tough to get your tweets spread through a wide range.

You’ll also need to consider budgeting when you’re getting your ads out there. Building a base to meet your goals can be difficult, especially when you feel at a loss for getting eyes to see your tweets. In this article, I’ll talk about the growing challenges when choosing an advertising agency for Twitter, and the top 5 to help make that easier.

While advertising your business yourself can feel like a hopeless chore on Twitter, it’s just as challenging choosing an agency to help you. Some of the problems you could run into are:

• Strengths and weaknesses of each agency.
• How much you’re willing to spend.
• Deciding which advertising agency is right for your business.

Which Advertising Agency is Best for Twitter?

While many marketing agencies can feel the same, when you learn more about the details of their strategy, it’s noticeably different. For instance, many agencies will focus on trends and the changing attitudes throughout social media, while others could prioritize awareness in the blogging community.

While each agency will utilize both these strategies, it’s important to know which you prioritize to find an agency that will do the same.

When it comes to budgeting, advertising on Twitter is a great choice. Social media ads are the most cost-effective way to advertise. For instance, you could spend nearly 1000 dollars on a billboard that potentially could only be seen by less than 1000 people. But with social media, you could spend 3 dollars for an ad seen by 1000.

The most challenging part of picking an ad agency for your business is exactly that, choosing. There are so many options that specialize in social media and can meet your goals. So which one works for you? It’s entirely up to you and what goals you have.

To help simplify the process, I’ve made a list of the top 5 advertising agencies for Twitter, in order of best to last, to make it easier for you to decide:

• • Voy Media
  • Taktical Digital
  • Thrive Agency
  • Viral in Nature
  • Socially in

I’ll explain their strengths so you can decide which one will best help you exceed your goals on Twitter. Advertising can be complicated; these agencies will take the stress away and help you spread your brand.

#1 Voy Media

In my research of the best advertising agencies to choose from, the one that stuck out the most is Voy Media. Voy Media focuses on an affordable but goal-driven advertising strategy that stands out from the other options.

They aim to boost the traffic to your site in an exponential way that makes your money worthwhile. They stuck out to me as an agency that you can count on, and while others can meet your goals, Voy Media seems to exceed them.

One customer said, “ Anytime I had a question or problem, Voy Media knew exactly how to solve it.” Voy Media focuses on quality and precision.

They start by launching an advertising campaign. The strategy targets the exact audience that you need to spread your business, including your contacts, website audience, and demographics of the people you advertise too.

They also track throughout your advertising to know when and what to keep. Voy Media identifies what is working and what isn’t to make sure they’re advertising the best way to meet your goals. Best of all, they’re low-risk.

Their contracts last three months, and if you aren’t pleased, you can cancel with a months’ notice. With all the benefits available, and the low-risk, this was the best advertising agency I found to spread your business through Twitter.

#2 Taktical Digital

Coming in second through my research is Taktical Digital.  While LYFE specialized in all types of digital marketing, Taktical Digital has a focus on social media including Twitter, Google, Facebook, and Pinterest.

Taktical Digital found that Twitter’s large base is why it’s so appealing to social media marketers, including them. Their size alone makes it a prime spot to advertise across the country. Demographics are a big part of their advertising strategy.

They found that African- American and Hispanic users made up 14 percent of Twitter’s base, with over 37 percent of the total base between the ages of 18-29. Taktical Digital uses this data to ensure your advertising is reaching an age that is likely to be interested in your business on Twitter.

This is the type of work you get with Taktical Digital, a specialization of all things social media. According to a poll, “(63.5%) of respondents said Twitter produced the best ROI.” ROI is a return on investment. Taktical Digital knows this and makes social media marketing their primary goal.

They want to provide hard data to back up their success to each of their clients. When it comes to advertising on Twitter, they hold to their promise that the data is accurate, and improves to make sure your business is thriving and meeting its goals.

Thanks to their knowledge in social media advertising, they’ve simplified their strategy into three ways you can advertise on Twitter:

• Promoted Tweets
• Promoted Accounts
• Promoted Trends

The tweets show up at the top; they’re the simplest way to spread to your target audience. The accounts are on the sidebar, and this spreads an entire profile rather than one tweeted product. The trends are when you utilize a hashtag to spread your brand.

And this is just a tiny example of the expertise you’ll get from Taktical Digital.

#3 Thrive Agency

It’s hard to top what Voy Media and Taktical Digital bring to the complicated medium of Twitter advertising, but Thrive makes a strong case for why they’re a great choice for your agency.

Thrive runs off a single monthly price, a price they don’t think you’ll regret. On their website, they state, “A shiny new website is worthless if it doesn’t help you reach your goals.” They understand that flashiness isn’t everything. You have goals in my mind, and that’s their priority.

This is why Thrive steals my #3 spot of the best agencies available. They don’t try to sell you on a flashy lie of what you’ll get from them. If you have a goal and revenue in mind, that’s what they’ll get you. Twitter’s ad revenue reaches upward of 600 million, and it’s on the rise. Thrive is a great choice, you want profit, and they do too.

They start with increasing your Twitter following to make sure you’re getting the eyes that you need. Their goal is to add followers by the hundreds across the world to make sure your business spreads on Twitter the way you want.

They’ll then focus on locating your ideal customer. They don’t want to spread to a few eyes across the world. They want to locate who is interested in your product and bull’s-eye that demographic to make sure you’re spreading your business.

#4 Viral In Nature

“Capturing the POWER of SOCIAL MEDIA for the benefit of our clients.” This is Viral in Nature’s mission statement. Located in Calgary, their goal is to spread your business through Twitter and social media sites across the globe.

The awards speak for themselves. They’ve won numerous awards for social media marketing from GoodFirms and Clutch awarding them the top digital marketing company.

This is why Viral in Nature made the list, simplicity. With all the other options you will get results much like this one, but not with the simplicity Viral in Nature can offer. They want to give results with as little or as much input you feel like giving.

They start with the usual. Identifying your specific goals and finding a strategy to meet those goals. Then content is the priority. For Twitter, they strategize the best way to advertise on the site to best spread your business.

One customer said, “They’re great at listening and executing what I ask them.” Although a simple review, I think it sums up perfectly what Viral in Nature is all about. They’ll listen to your requests and make sure you’re getting quality results.

The best results will come from their “Monitor & Engage” section of the partnership. They analyze what worked and what didn’t. They analyze this from 9 am – 9 pm, 7 days a week.  There is a sense of dedication that I felt like Viral in Nature deserved to make this list.

They seem to be a great option for advertising on Twitter, and their awards echo volumes what they bring to the table. For Twitter, a personal medium, Viral in Nature might just be the person you need for your business.

#5 Socially in

While this wasn’t the best option I found available on the market; they were a close second due to their exceptionally creative team. If creativity is your #1 priority on Twitter, Socially it may be the best choice for you.

They’re staff consists of artists, designers, writers, and photographers; all lead by professional strategists guaranteeing you quality results. They focus on passion; your passion. The creative blend of their staff with your goal in mind makes it easy to answer if this is the right agency for you.

Socially in follows a motto; “Ideas + Execution = Connection.” And they stuck by this motto and managed to stretch across companies including Birmingham Business Journal, ADWEEK, and Chief Marketer. The downside is their lack of experience compared to the other companies.

What they shine on is passion, what they lack are clients and experience. This may not necessarily be a bad thing; you could get a more personal relationship with working with them. But it may not be the right choice for you.

However, if you’re looking for a smaller team of dedicated creative members, Socially in could be your agency. They may not have as many numbers to show, but they have a commitment; a commitment that might not be matched with the other choices.

Final Thoughts

By now you might feel how complicated it is to advertise on Twitter. The best results require professionals, and professionals require an agency.

Twitter is growing and growing, along with ad revenue. And agencies are capitalizing on this. If they succeed, you succeed. Their strategies are all unique and bring different expertise to the table.

This will be the most challenging choice for you, what do I go with? It’s important to remember the stress you have when deciding is nothing compared to advertising your business on Twitter by yourself. Advertising agencies make it their priority that you succeed stress-free.

They’ll find exactly what strategy will work you to ensure you’re getting your business out there to the over 260 million Twitter accounts.

Whether you want a guaranteed large group of professionals with LYFE Marketing, or a more personal approach with Socially I, there’s an agency out there to suit everyone’s needs.

Advertising is complicated and hard to achieve correctly. But the good news is the market knows this and benefits from it. Twitter’s popularity is only benefiting the number of choices you have for which agency you can choose from.

Advertising Guides

Best Facebook Advertising Agencies
Best Instagram Advertising Agencies
Best Twitter Advertising Agencies
Best Snapchat Advertising Agencies
Best Google Ads Advertising Agencies
Best YouTube Advertising Agencies
Best Amazon Marketing Agencies
Best Mobile Advertising Agencies

January 2020 Update:

The AmazeLaw team is excited to announce our updated Amazon Advertising Agency picks for 2020!

QUICK ANSWER: BEST AMAZON ADVERTISING AGENCY 2020

1. Voy Media
2. Search Engine People
3. ROI Revolution
4. Vertical Rail
5. Add 3

Online purchasing has been on the rise, causing retail to struggle increasingly with each passing year. Companies like Amazon have been dominating the way people purchase anything from video games to that newest mattress you’ve been searching for. Because of this huge change in the market, advertising has been adapting and benefiting from companies like Amazon.

Amazon has 310 million active users and grossed over 178 billion dollars in 2017 alone. So it’s no surprise advertising companies are trying to benefit off the growing market.

In this article, I’ll discuss the five best advertising agencies you should be using on Amazon, and some of the difficulties you could face choosing the most effective option. Agencies have professional marketing teams to ensure you’re getting the best results to spread your brand.

Advertising on Amazon and the Challenges it Presents

Why should I use an advertising agency for Amazon? It can be frustrating deciding how to go about hiring an advertising agency for major companies like Amazon, but when I discuss the benefits, the frustrations will bother you less and less.

One of the major benefits of hiring these agencies is simplicity. Digital marketing can be difficult. With the vast amount of decisions to make for how exactly to profit the most from advertising, an agency takes all the stress away.

Advertising agencies work to achieve your goals with your specific needs in mind. Most of these agencies have a team of social experts to guarantee you’ll be getting the best results. Their marketing teams are driven to promote your brand through different forms of technology. Deciding how you want your brand or product promoted will make it easier for you to choose which agency will work for you.

What are some difficulties? The benefits speak for themselves, but what’s the catch? While finding the right agency will make your life much simpler, it isn’t exactly easy to decide. Each advertising agency has strengths and weaknesses. They are alike in some ways, but very different in others.

Some common challenges you’ll face are:

• What the advertising agencies’ strengths are.
• How much you’re willing to spend.
• Deciding which advertising agency is right for you. 

Which Advertising Agency is Best for Amazon?

For instance, some agencies will focus on creative development, Instagram advertising or even mobile app advertising. Their team could be suited to make a shiny website that could help promote your brand or product on Amazon. But they could also be more suited on strategy; ensuring keywords typed across Amazon will lead to the best results for your brand. Deciding what works for you is a great step to picking an agency.

Another problem is finding out cost-effective ways to manage how exactly you want to advertise. Whether it is getting your brand sponsored on Amazon, or paying for each click you receive, deciding what financially works for you will be a big step to finding the right advertising agency.

Deciding which agency you choose to go with will be the hardest one. There are tons to choose from, each with their own strengths, and each with their own unique strategies. Which should you go with? The best agency for you all depends on what you need. Each agency will work to fit your needs, but you have to decide which one you think will meet those needs.

I’ll be going over the five best advertising agencies, ranked in order, which you should consider.

1. Voy Media
2. Search Engine People
3. ROI Revolution
4. Vertical Rail
5. Add 3

I’ll explain their strengths so you can decide which one will best help you exceed your goals. Advertising on Amazon can be complicated; these agencies will take the complications away and help you spread your brand.

#1 Voy Media

Voy Media is located all across the world from New York to Europe. Innovation is a common trope with Voy Media. They’re innovative pioneers themselves. They started advertising for their own products and creatively succeeded with their unique style.

They focus on experimentation; always finding new ways to uniquely advertise for your brand. On top of this, they still utilize a firm strategy with their team. This combination is why Digital Operatives earns the #1 spot on this list.

They stick with the mantra, “Start Small. Think Big. Adapt.” They’ve stuck by this and brought an exceptional advertising agency that blends its own unique creativity. So, what about the work? What’s so special about Voy Media?

A review from their New York office says, “Really strong morals – truly care about their clients and delivering the best possible solutions to them which are super cool (and refreshing.)” This review speaks volumes to their goals.

Voy Media’ primary goal is yours. They move through a structured and proven strategy that guarantees the best advertising for your brand. First, they’ll want to understand what you want and where you want to go. They treat every business unique.

KPIs. These are key performance indicators. Voy Media set these to follow a smart direction for your brand. When success is shown on these indicators, they’ll capitalize on it and keep the success flowing. When there is room for improvement, they improve.

We’ll be discussing other advertising agencies that are excellent, and perfect for advertising on Amazon. But when it comes to dedication, driven by a long-term partnership, Voy Media sets the bar pretty high.

#2 Search Engine People

Search Engine People was founded in 2001. Located in Canada, they were one of the first digital marketing agencies. As Google started to grow in popularity more and more, people were finding ways to advertise their products online. Jeff Quipp, the founder, decided to launch Search Engine People.

Search Engine People has over 70 employees and have worked on over 2000 projects. They thrive on their team knowledge. In fact, many of the team members are now Professors across schools in Canada. They believe when you succeed, they succeed.

Many people underestimate how difficult it can be to manage your own digital marketing on Amazon, and Search Engine People knows this. Regent says, “First class organization. Everyone we’ve dealt with there has been personable, efficient, and motivated. Our Google AdWords results have increased significantly, it’s been money well spent!”

When you partner with Search Engine People, you’ll be led by a dedicated account manager who will work to make sure your unique voice echoes throughout their office. They will make sure the team is marketing to meet your goals. When you win, they win.

They focus on trends in the area you want to advertise on Amazon. These trends help mold the digital strategy that they’ll use to make sure your brand is being shared. Their expertise with hundreds of clients helps them gather the best trends and strategy to meet your goals.

#3 ROI Revolution

While ROI Revolution didn’t make the top of my list, it was a close second. They have over 450 brands and retailers they help advertise all across the globe. They currently are driving over 1 billion dollars in revenue for those clients including, Kenneth Cole, Hue, and Scully and Scully. When you use ROI Revolution, the work speaks for itself.

While ROI Revolution focuses on hundreds of brands and strategies, they have a focus on Amazon advertising. ROI Revolution states on their website, “Roughly twice as many shoppers start their product search on Amazon over Google.” They know this and have specific strategies to ensure your brand is being viewed.

They even have a guide on their website discussing topics such as “dynamic tactics” for showing off through all the competition on Amazon to taking “full advantage of Sponsored Products.”

Nicole says, “At first, we feared that ROI Revolution would not understand our complex product offerings and brands. …The team helped relieve our fears. It was clear in the discussions they did understand.” This review doesn’t come surprising given their expertise.

ROI Revolution stands out by using their unique strategy, execution, and optimization. Through constantly testing and analyzing their strategy, they’re able to adapt and only stick with proven strategies to optimize your Amazon advertising.

#4 Vertical Rail

It doesn’t matter if you’re experienced in digital marketing already; selling on Amazon can be difficult even for veterans. This is why Vertical Rail markets for two different types of people, new sellers on the Amazon Marketplace and experienced veterans who need a strategic plan to boost their profits.

Vertical Rail uses tactics like these to boost your sales and make your life easier:

• Increase Organic Traffic
• Increase Conversion Rate
• Increase Sales

One review says, “If you’re serious about getting what needs to be done…done, than you’ll do very well at VR. This is a no BS, cutting edge, out-of-the-box thinking environment that rewards creative, forward-thinking minds.”

While you may not be getting the same experience you would from Digital Operatives, you are getting the same passion. They stick with their proven strategies to ensure you’re advertising the best you can on Amazon.

Amazon has around 300 million users, so having an expert’s mange your marketing is vital. Vertical Rail focuses on hands-on- account management and organic search marketing, ensuring you’re getting the best results for your brand.

On top of this, they also focus on web design and social and mobile marketing. This wide range of marketing options creates a low-risk opportunity for you to advertise your products on Amazon.

#5 Add 3

Add 3 is based in Seattle, and on top of Amazon, they also advertise for companies including Costco Wholesale, Boyd gaming, and its Cosmetics. While they still provide a unique strategy, they simply don’t have enough experience to rank higher on my list.

While this could be negative when you’re making a decision, many could find this as a positive. What they may lack in experience, Add 3 makes up for in a more personal relationship. Without having 450 dedicated clients like ROI Revolution, you’ll most certainly get a more personable experience.

They advertise on Amazon through Sponsored Products, and Headline Search Ads; much like many of the other agencies. While it isn’t special, they remain successful for their clients. When it comes to a budget, this company could be worth looking more into.

Given a smaller client base, transparency is where they shine. They’ll be honest about the results of their strategies with your brand, and revamp when they need too. Your success is theirs. What Add 3 lacks in numbers, they make up for in a driven staff dedicated to your success.

Final Thoughts

By now, if you’re considering advertising on Amazon, you already know the challenges and pitfalls you could face. Whether it’s the vast numbers of options or a fixed budget, problems can add up.

Advertising agencies speak for themselves by utilizing professional and proven strategies to ensure you succeed. It’s the accountability that drives the need for an agency. Your success is their success. Your failure is their failure.

You can expect results from professional agencies like the 5 we discussed in this article. Whether it be ROI Revolution with proven numbers to show for their success or Add 3 for a more personal client relationship; the options are endless.

Amazon is growing and growing every day, changing the world. While you’re looking to take advantage of that, advertising agencies are too. They benefit from you, and if you’re not satisfied, they change their strategy to make sure you are.

The risks really are minimal when using a successful agency. The results are there, and they don’t lie. While Amazon is growing, so is the vast amount of content. You need professional marketers to ensure people can see your product.

The stress of not spreading your brand enough really isn’t worth it. The options are endless, and the risk is low. Use this list to find an advertising agency that works for you, and can meet all your needs. There is a perfect company for everyone, and they’re waiting for your success.

Amazon continues to grow, and your product can too.

Advertising Guides

Best Facebook Advertising Agencies
Best Instagram Advertising Agencies
Best Twitter Advertising Agencies
Best Snapchat Advertising Agencies
Best Google Ads Advertising Agencies
Best YouTube Advertising Agencies
Best Amazon Marketing Agencies
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QUICK ANSWER: THE BEST INSTAGRAM ADVERTISING AGENCY

• Voy Media
• Viral Nation
• True North Social
• Influencer Marketing Agency (IMA)
• Infinite

You probably don’t want to jump into Instagram advertising on your own. Hiring an agency will almost certainly lead to faster, more effective results. With the right agency in your corner, your brand awareness and conversion rate can get a serious boost. Not sure which agency is the best for your needs? Here are five Instagram agencies with a lot to offer:

Best Instagram Ads Agency

#1 Voy Media

This is a boutique agency founded in 2015 by Kevin Urrutia and Wilson Lin. They offer the personal touch of a boutique agency but also deliver the data-driven results of a much larger firm. They’re able to develop a complete online marketing campaign involving Instagram, Facebook Advertising, and other popular platforms.

Hiring one agency to coordinate all of your social media is often the most effective and cost-efficient way to advertise online. Voy Media will identify your target audience for each platform and then develop targeted ad campaigns. With Instagram correctly, they’ll use photos and videos to tell a story related to your brand. Data and scientific research back all decisions.

Voy Media offers clients a scaling pricing system based on ads purchased each month. By avoiding a flat fee, you’ll get more return for your marketing investment. For example, if you buy $5,000 worth of ads, Voy Media will only charge you $1000. That’s a pretty good deal for content creation, copywriting, and implementation.

Pros:

• Personal service with a dedicated account manager
• No set-up fees. Costs are a proportion of ad buys.
• Able to conduct simultaneous Instagram and Facebook ad campaigns
• Ad campaigns are both creative and data-driven
• Available to also do Google Ads, Snapchat Ads, Twitter Ads, and Pinterest Ads

Cons:

• Customer reports only available bi-weekly
• A small staff can be busy

#2 Viral Nation

With offices in both Ontario and New York, Viral Nation focuses on visual social media platforms, including Instagram, Vine, YouTube, and Snapchat. Like a traditional advertising agency, they create campaigns for brands interested in generating awareness and buzz.

However, Viral Nation also represents a variety of influential social media stars. This means any company that hires Viral Nation has potential connections to established Instagram influencers, among others. If you’re interested in establishing your brand as an authority in your industry, and you have a product that works well visually, Viral Nation is worth consideration.

Pros:

• Focus on visual social media platforms including Instagram
• Client list includes GoPro, Coca-Cola, and Disney
• Extensive background in creating social media influencers

Cons:

• Smaller clients might not get as much attention as larger ones
• Not heavily focused on Facebook and other non-visual platforms

#3 True North Social

If you’re primarily interested in creating an ad to sell particular products, True North Social has a lot to offer. They’re able to create photos, videos, and Instagram stories as part of a full campaign. Ideal for situations where you want to promote a specific product or service.

True North Social places a lot of emphasis on Instagram marketing. They even offer a full range of professional photography to highlight your products, services, and brand. By using Instagram stories, they’re able to develop a long-term campaign designed to increase brand awareness among new customers.

Pros:

• Heavy focus on Instagram marketing
• Experienced photographers on staff
• Emphasis on increasing brand awareness

Cons:

• Also offers SEO and website, which may not be needed
• Two-person organization

#4 Influencer Marketing Agency (IMA)

Looking for a way to tell your brand’s story on Instagram? IMA is a digital advertising agency known for placing emphasis on beautiful photos and significant events. They’re a go-to agency for sponsored events, product launches, and other large-scale but one-time actions.

Unlike the other agencies we’ve mentioned, IMA is located outside of the U.S. Headquartered in Amsterdam; their extensive client list includes a variety of European-based companies including Diesel, L’Oréal and Farfetch. Overall, IMA is a great choice if you’re looking to increase the cool factor of your brand.

Pros:

• Strong background in image-based social media marketing
• Able to connect real-world events to a brand’s social media channels
• Hip, fashionable mindset well-suited for younger brands

Cons:

• A European-based company can be difficult to reach during U.S. business hours
• Emphasis on fashion and cutting-edge brands

#5 Infinite

Based in Dallas, Infinite Marketing is a bit older than most of the agencies on the list. But older doesn’t mean out-of-touch. Originally an agency that focused on TV and radio ads, they’ve expanded over the years to include a variety of digital marketing, including Instagram.

But they remain true to their roots, and that’s a significant benefit for clients. They’re able to combine Instagram marketing with old-school methods such as live events and traditional ad buys. For instance, they recently completed a massive campaign for Dallas, which combined live events and an Instagram art show.

Pros:

• Experienced agency comfortable with both digital and traditional advertising campaigns
• Able to involve real-world events
• Highly original, creative campaigns

Cons:

• Live events only possible in the Dallas area
• Traditional marketing might not be necessary for your brand

Digital marketing plays a vital role in brand awareness and customer engagement for all types of businesses. Unfortunately, too often, the idea of “digital marketing” is used to mean “Facebook marketing.” While Facebook is an essential part of any marketing campaign, it’s not the only social media game in town.

Instagram can be a powerful marketing tool, capable of creating worldwide brand awareness and reaching an entirely new audience of potential customers. But promoting your company on Instagram is a process filled with many unique challenges. You’ll get the best results by hiring an agency explicitly dedicated to Instagram marketing.

Not sure how to find the best Instagram advertising agency? We’re here to help. Our complete guide covers the benefits of Instagram advertising and what factors to consider when researching different agencies. Plus, we’ve created five mini-reviews for Instagram agencies we think you’ll love:

Choosing an Instagram Advertising Agency

What Type of Advertising Campaign Are You Interested In?

There’s no one Instagram advertising agency, which is the clear best choice for everyone. Instead, you’ll want to find an agency which specializes in the type of advertising best suited for your situation.

Generally, Instagram ads have two separate purposes. First, you can create a massive campaign to promote your brand. This means you’re not pushing any specific products. Instead, your Instagram presence is designed to increase brand awareness. Instagram Stories use a series of pictures and videos to create a more extensive ad campaign.

The other type of advertising is more traditional. Here the ad agency will create ads designed to promote specific products or services. Because Instagram is primarily an image-based platform, ads will typically focus on photos and illustrations with relatively minimal text.

Not sure which type of Instagram advertising is best for your brand? A consultation with an agency will help you figure out the best course of action. Just make sure the agency you choose has experience with the type of campaign you want to be conducted.

Does Agency Location Matter?

Because Instagram is available worldwide, you’re not limited to an agency located in the same city. While the ability to meet face-to-face can be helpful, there aren’t any particular benefits in the long run. Instead, make sure the agency you choose is easy to reach by phone and email.

You’ll have a lot more options available when agency location isn’t a priority. This lets you focus instead on finding an agency with the specialized skills you need. As long as the agency maintains consistent communication, you shouldn’t have any problems, even if their office is located halfway around the world.

Watch Out for Red Flags

All agencies will promote their benefits, experience, and general positive attributes. After all, they’re experts in advertising. But you want to look beyond the hype and consider any negative qualities.

Consider this the “glass half empty” approach. Instead of focusing on the benefits of an agency, consider all the potential negatives. By avoiding agencies with multiple red flags, you’ll be left with only quality agencies to find.

So, what issues should set off alarm bells? Generally, avoid agencies that promise guaranteed results. Marketing and advertising are often an inexact science. It’s impossible to predict how effective any individual campaign will be, so avoid any agency which promises a specific outcome.

Also, avoid “one size fits all” marketing packages. These pre-made plans seldom consider the specifics of your brand. Instead, choose an agency that develops a custom plan based on your needs.

How Much Should Instagram Advertising Cost?

There’s no set answer here. Costs will vary based on the number of ads, their quality, their frequency, and more. However, just because prices will vary doesn’t mean they should be a surprise.

Before any work begins, you should ask for a quote and a prospectus. All prices should be easy to understand. Many agencies offer the option of starting with a small campaign and then expanding it over time. This allows you to control costs and only pay for more work after the previous marketing efforts have shown some results.

Instagram Advertising 101

When Instagram first launched in 2010, many social media experts were slow to see its potential. The general idea was that this new service was too similar to Facebook. But Instagram’s image-heavy platform quickly grew in popularity among users, even if marketing pros were slow to notice.

Today, Instagram has over 800 million users, with over 500 active daily users. And the Instagram audience is significantly different than the people on Facebook. Teens have cut back on their Facebook use meaningfully, leaving Instagram as one of the most popular platforms for people under the age of 30.

Plus, Instagram often seems more “real” to users. Celebrities, brands, and other influencers can use Instagram to connect with an audience in ways that feel authentic. This is why Instagram is often effective at generating buzz and awareness for a brand.

Why Choose an Instagram Ad Agency?

Instagram’s authenticity is a double-edged sword. On the one hand, a brand that appears authentic can attract a lot of positive attention. But Instagram users are also rapid to turn on a brand that comes across as insincere.

This is why an Instagram Agency is usually so helpful. They know how to create a message which Instagram users will respond to. Plus, an agency can draw on in-house data to make impactful decisions.

Agencies track a variety of data across their entire client roster. This helps them identify various trends and techniques which effectively reach potential customers. The bigger the agency, the more data is available to help achieve your brand’s specific needs. Of course, large agencies can sometimes feel more impersonal than smaller ones, so you want to find an agency with an appropriate balance.

If you knew of a marketing platform that had 1 billion guaranteed users every month, and that generated a high ROI every time you used it, would you jump on board? If you wanted your business to grow and thrive, the answer to this question would be a resounding “yes.” Well, there is a marketing platform that offers this exact scenario, and that platform is Instagram.

What started as a fun place for people to post photos without all of the clutter of other social media platforms has quickly grown into a marketer’s dream. With the right strategies in place, you can use Instagram to skyrocket your business’s success, but you may need a little help. Here is a closer look at Instagram marketing and how an Instagram marketing agency may be the tool you need in your tool belt to make sense of this complex marketing platform.

Understanding the Power of Instagram

Instagram has an estimated 1 billion users every month, and that is a large number of people to potentially draw from as you seek to grow your business. Of that 1 billion, over 500 million use that every single day. This is huge growth, as in 2013, the platform only had 130 million active monthly users, and statistics seem to indicate the growth will continue. Instagram is now the second most engaged network after Facebook, and that number increases in the 35-and-under audience.

Not only is the Instagram audience broad, but it’s also diverse. The interest in Instagram spans most generations, with the 18-44 age bracket being the most active. It’s a popular platform across the globe. After the United States, Brazil, India, and Indonesia have the most significant number of users.

Instagram is a powerful marketing tool not just because of the number of people who use the platform, but also because of how active they are. To harness that power, 71 percent of businesses in the United States are now using Instagram as part of their marketing efforts, and they see success as a result.

Of the leading social media platforms, Instagram has the most substantial influence on shopping habits. Around 80 percent of the people on Instagram indicates they discover new products or services on the platform, and 72 percent of Instagram users note they had made recent purchase decisions based on something they saw on the platform.

Using Instagram to Promote Your Product

If you are ready to harness the power of Instagram, then it’s time to start learning how to market using the platform. Instagram offers a few different ways to promote a brand or product. One is to create a brand account and post on it. Follow accounts in your industry, and learn to use hashtags to help with the search. Use Instagram Stories, which are quite effective at drawing views. Make sure your posts include both images and videos.

Creating and running an Instagram account is an organic way to draw people to your company. However, it is hard to control how many people see your posts. A second option is to use paid advertisements for marketing your product or service. You can run ads on Instagram by connecting Instagram to your brand’s Facebook Ads Manager. Input your targeting and demographic information, then optimize the ad to fit Instagram’s platform. Then, test the ads repeatedly until you find what works to drive sales.

Finally, one of the best ways to advertise on Instagram is to get the help of promoters. People with large followings and a significant amount of audience trust are known as “influencers.” When influencers promote a brand, the results are highly effective.

Influencer marketing is not a small thing, either. What was once a tiny piece of the marketing tactic has grown into an industry worth between $5 and $10 billion. As many as 17 percents of brands are spending over half of their marketing budgets in influencers, and 89 percent report an excellent return on investment from that money. While influencers work across all social media channels, Instagram is quickly becoming one of the most important, and 89 percent of brands indicate it to be the preferred channel for their influencer marketing campaigns.

How to Get Influencers to Work as Promoters on Instagram

Influencer marketing, particularly on Instagram, is a highly useful tool for the modern brand, yet many are unsure how they can use it effectively. Exactly how can you go about getting people with more significant followings to promote your brand on Instagram? This can be tricky, but these steps can help:

• Find the right ones – First, you will need to find influencers in your niche. The best promoter is someone who your target audience trusts. Search hashtags and keywords to identify these people.
• Build a relationship – Follow the influencer you want to partner with. Share and like their content, join in conversations, and ask questions. Get on their radar.
• Have a pitch – Once the influencer knows who you are, you need to offer them something that will make them promote you. Providing a sample, giving them content they can post, or offering to update their outdated content can all be a high pitch.
• Be patient – Good influencers have hundreds of people every day that want their promotions. Be patient, build those relationships, and you will likely find some that are willing to promote your brand.

How to Plan Instagram Content

For influencers to promote your Instagram page and your business, your page must have relevant, current content that they want to help. Planning and implementing content is a massive part of the overall Instagram marketing strategy.

To plan content, you must first know your audience. Take time to research what it is your audience wants from your brand, and offer content that delivers. Whether it is entertainment, education, or something else, tailor your content to the needs of the people who will buy from you.

Instagram is an image and video-driven platform, so your content must have appealing photos or videos, but you will also need to craft words to go with those images. What kind of content works? Here are some ideas:

• Pictures of your company, with behind-the-scenes being particularly popular
• Portraits of your staff, with content introducing them.
• Images or videos of your product in use
• Posts highlighting awards you have earned
• Charts and infographics relevant to your audience
• Recorded events
• Live streams from your place of business
• Interactive polls and questions for your audience
• Links to your company blog with pertinent blog posts you have written

With each of these types of content, you will need an attractive image or video that will grab attention visually, because that is what Instagram users are looking for when they log on to the platform.

What Is an Instagram Marketing Agency?

Does all of this sound overwhelming? Successfully marketing via social media, and Instagram specifically, is complex. It is also time-consuming. Many brands will choose to partner with a team that can help. An Instagram marketing agency provides that help.

An Instagram marketing agency is an advertising agency that comes alongside a brand to build and manage their Instagram marketing efforts. They understand the platform’s intricacies and marketing methods, how to reach influencers, and how to help brands get seen. By working with an Instagram marketing agency, your brand will enjoy:

• Working with marketers experienced in Instagram
• Save time when learning to use Instagram ads
• Proven testing that shows the success of your ads
• Increased effectiveness of Instagram marketing efforts
• Improve sales through the power of Instagram marketing

Unless you are already well-versed in marketing through Instagram, and even if you are but need help managing your campaigns to save yourself some time, working with an Instagram marketing agency is a must.

How much do the services of a social media marketing agency cost? On average, successful companies spend $4,000 to $7,000 per month on their social media management, including the cost of the ads they put online. The agency itself will charge a percentage of that. It’s not uncommon for an Instagram marketing agency to charge around 20 percent of the company’s ad budget.

How to Get Started as a Social Media Marketing Agency

You may be thinking that it seems foolish to pay an Instagram marketing agency a large percent of your total ad budget. You may feel that you would be better off keeping that money and learning how to do the work yourself. Why can social media marketing firms charge a premium price? Consider what it takes to get started as a social media marketing agency.

First, to market someone else’s product or service well on a social media platform, you must understand the platforms and their marketing techniques. This means studying the platforms, learning how to target audience demographics, and learning how to optimize profiles to get the most significant reach. You also must learn their advertising venues and how to test campaigns for effectiveness. This takes a considerable amount of time and effort to master. Often, social media marketers get their training by working for a firm, then branch out on their own once they have the right skill set.

Next, you will need to develop a portfolio of successful campaigns you have run in the past. If you get your training through another marketing company, you can start building this portfolio. Otherwise, you will need to find some companies that are willing to trust you so you can make that portfolio.

Once you have a portfolio, you will need to start finding companies to hire you. Then, you will need to spend time daily managing their campaigns, putting to work all you have learned. It can be time-consuming because social media marketing requires constant tweaking and adjusting to ensure endless reach and business growth.

This process is not an easy one, which is why social media marketing is an investment for businesses.

How to Get Started as an Instagram Marketing Agency

What if all you want to do is work with Instagram? Would the steps get started as an Instagram marketing agency be a little easier?

While focusing on just one marketing platform may be a little easier, Instagram and its nuances take time and effort to understand honestly. Also, you have to learn Facebook’s ad platform because Instagram ads run through Facebook. You must also learn how to define and target audiences, perform A/B testing, and track conversions. Finally, you must become adept at taking your audience through a story as you weave them through the marketing funnel and to the desired purchase point.

Why You Need Professional Help for Instagram Marketing

Unless you are planning to become a social media marketing agency, if you want to make headway in your Instagram campaigns, you need professional help. Trying to launch an Instagram campaign without the right support is like trying to file a lawsuit without a lawyer. It’s incredibly painful and will create a high level of stress. For most brands, working with an Instagram marketing agency is more cost and time-effective than trying to learn Instagram advertising by trial and error.

Partner with the Top Advertising Agency to Fuel Your Success

Marketing through social media and Instagram is explicitly quite complicated. It takes the right knowledge and training to do well, and also requires an investment of time into the account regularly. For brands that need to find success on Instagram quickly, partnering with a top advertising agency with Instagram, know-how is the best solution.

Voy Media is the best Instagram marketing company available. This Instagram advertising agency doesn’t just run your Instagram and Facebook ads. Still, they also take the time to learn about your brand so we can optimize every dollar you spend on advertising. Voy Media uses creative strategies that think outside the marketing box to get you the best returns on your advertising campaigns. They know what it takes to make Instagram work for your business, driving customers through the conversion funnel to a successful purchase point. Their team will take the time to set you up for success. If you are looking for an Instagram advertising agency to partner with, reach out to Voy Media to learn more today.

Conclusion

Instagram is often easily dismissed by marketing pros, but with the right agency in your corner, this image-based platform can be instrumental in building your brand. However, Instagram can be tricky to navigate, which is why you want experienced marketing professionals in your corner.

The best Instagram agency understands how to reach and connect with Instagram users, who are different than the users of all other social media platforms. Fortunately, the five companies above offer high-quality Instagram advertising services at affordable rates.

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