All posts by Bryan Mixon

When Is the Best Time to Post on Facebook

You’ve created a brilliant content strategy that has great posts to share on social media. It’s full of compelling tidbits, news, information and high-value posts that will attract new customers and bring existing customers back.

Now the question is: When should you post the content on Facebook?

Why Does Facebook Post Timing Matter?

Analysts are constantly trying to discern the algorithms Facebook uses for content sharing on one’s stream. If you’re not using paid advertising on Facebook, then it can become a bit of a guessing game to determine when to put your content out in the open.

Facebook does appear to favor posts by friends and family, making it more challenging for organic business posts to be seen. One study of 43 million posts by the top 20,000 brands found that there had been a 50 percent drop in engagement (measured in likes, shares, comments and reactions) from the start of 2017 to the middle of 2018.

With more than 80 million business pages on the platform, that’s a lot of noise to fight against to get your content seen.

What can you do to determine the best time to post on Facebook? Part of the challenge is the various recommendations afloat on the web. Consider the various time recommendations below:

  • 11 a.m. and 1 p.m. to 2 p.m. on Wednesday (Sprout Social)
  • 9 a.m., 11 a.m. to 12 noon with Thursday and Sunday the best days (HubSpot)
  • 8 p.m. on Thursday (TrackMaven)

Here’s a closer look at the logic behind the selected dates for several of the studies noted above.

Sprout Social. While the Wednesday times were among the most optimal, there are other factors. Broadly, the most regular engagement occurs Tuesdays to Thursdays from 8 a.m. to 3 p.m., with much lower engagement on the weekends, before 7 a.m. and after 5 p.m.

HubSpot. The early morning and midday times are when people first arrive in the office or are about to break for lunch.

What Are the Suggested Best Times by Sector?

Many of these studies break down the optimal times by industry or demographic. Here’s a look at some sector breakdowns.

Best Times to Post on Facebook for B2C

According to CoSchedule, the best times to post are when workers typically have breaks or are at the end of their day – 9 a.m. to 10 a.m., 11 a.m. to 12 noon and 4 p.m. to 5 p.m. Sprout Social recommends posting on Wednesdays at 1 p.m. and Friday at 11 a.m.

Best Times to Post on Facebook for B2B

CoSchedule recommends posting at 9 a.m. or 3 p.m. to 4 p.m.

Here are some of the best times for specific industries, according to Sprout Social:

  • Education: Wednesday at 9 a.m. or Saturday at 5 p.m.
  • Finance: Wednesday at 12 noon
  • Healthcare: Wednesday from 10 a.m. to 12 noon
  • Media: Tuesday through Thursday at 9 a.m. or Friday from 8 a.m. to 9 a.m.
  • Nonprofits: Wednesday and Friday from 8 a.m. to 9 a.m.
  • Recreation: Tuesday at 2 p.m., Wednesday at 1 p.m. and Friday at 11 a.m.
  • Technology: Wednesday from 9 a.m. to 12 noon

What Is Facebook Audience Insights?

Facebook offers users a powerful tool to use in determining the right time to post. Audience Insights is a free tool to provide you actionable intelligence about your audience, prospects or all of Facebook. It is typically used to target ad buys on the platform, but can also be used to understand better when to launch content.

You can select from three options for audience – everyone on Facebook, people connected to your page or a custom audience. You can also set various demographic criteria, including age, gender, location, language, relationships, education, market segments and interests.

One of the best features of Facebook Audience Insights is its Relevance and Affinity measures. Relevance shows you the Facebook pages relevant to your chosen audience based on page size, affinity and people in your audience who already like a page. The Affinity measure indicates how likely an audience is to like a page compared to the entirety of Facebook users.

There’s also Facebook Insights, which can give you information about your posts. You access the feature at the top of your Business page. You can look when your page’s fans are online and which of your posts are the most successful.

What Social Media Platforms Can My Business Use to Manage Facebook Posts?

There are plenty of options for businesses looking to automate your Facebook posting calendar. Each of these platforms allows you to schedule times, provides analysis and metrics, and simplifies your content management strategy. Here is a look at a few of the most popular:

  • Buffer. Buffer automates your social posting by adding content to a queue. The tool posts at times you predetermine. The paid version of the service includes analytics.
  • Hootsuite. One of the oldest social media management platforms, Hootsuite includes scheduling options and content curation, allowing you to tag and search for content to use across media and streams while managing usage across teams. The tool also tracks social conversations about your content.
  • Loomly. Started in 2015, this site offers automated publishing, collaboration tools and multi-account management. It simplifies workflows and provides more structure via a strong social media calendaring solution.
  • PromoRepublic. This tool will recommend a posting schedule and suggest content for each social media platform using an artificial intelligence tool that analyzes your audience’s engagement patterns.

How Can I Determine the Best Times to Post on Facebook?

There is clearly no one definitive answer on when to post to Facebook. The optimal time depends on the audience you’re seeking to attract and engage, the content you’re using and the industry you’re in.

Here are a couple of recommendations.

1. Use the Data to Inform Your Decisions

Facebook data and information you glean from a posting platform are plentiful. It’s best to understand your own audience demographics and how your content performs to inform future posting times.

2. Timing Is Everything. Relevance Matters

Sports teams don’t wait to post boxscores. News outlets share breaking news as fast as possible.

You will likely be guided by when you think it’s most relevant. Some content only matters when it’s posted in a timely manner. New product announcements, sales, timing with ad campaigns in other media all should inform when you post. Don’t be afraid to experiment and track the results … giving you more data.

Facebook is a powerful medium, enabling your business to attract customers, fans and followers. Using insights, data and tools can give your business the intel to help create and schedule content to have the greatest impact.

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When Is The Best Time To Post On Instagram

It’s not just your imagination: There’s a pattern behind why some of your Instagram posts get better social media engagement than others, regardless of how hard you worked on them.

Experts have analyzed the science of why some posts seem to reap more than their fair share of clicked-on links, likes, shares, comments, new followers, active fans — and most importantly, results.

Like so much in life, it all comes down to timing. Let’s take a look at which times of day, and which days of the week, tend to have the highest rates of social engagement, and what variations exist within various industries. For consistency’s sake, we’re using Eastern Standard Time (EST) as our frame of reference, so adjust accordingly for your own time zone.

Best (and Worst) All-Around Posting Times

Wednesday is the best day overall when it comes to most-viewed Instagram posts, according to data compiled by the social media management platform Sprout Social. That’s factoring in all brands, influencer personalities, and smaller-scale, individual accounts. Specifically, Wednesdays at noon finds the highest spike of activity on Instagram.

The second most-successful posting time for Instagram users overall is noon to 1 p.m. on Fridays. In general, weekdays between 10 a.m. and 5 p.m. are good days and times in which to post to the ‘gram. (Probably not a coincidence that these are the times when so many people are chained to their desks at work!)

Before 7 a.m. and after 10 p.m. are the times in which you are least likely to find social engagement, as well as all day Sunday.

Keep in mind, however, that these figures represent all Instagram users. Within that broad audience are categories that have different social media habits. If you have a specific brand identity, it’s important to delve a little deeper to find if the “best all around” periods of engagement on Instagram is the guideline you should be consulting.

Although one might think that weekends are a no-brainer for people to be hitting social media, there’s a difference between idly surfing the ‘gram,  vs. actually interacting with brands, business services, non-profits, and so forth.

In other words, while your ideal customer might be dreaming of visiting your area over the weekend, she won’t actually be in hotel-booking mode on a lazy Sunday. In fact, the least-successful day to post when it comes to social engagement are Sundays, virtually across the board.

Variations by Industry

If you’re running the social media for a business — or are catering to consumers of specific industries — one size does not fit all when it comes to when to post on Instagram.

Travel and Recreation

The hospitality and recreation businesses are often operating on a slim profit margin, which means that every post counts. That’s true whether you’re operating a resort halfway around the world from your target customers, own a local eatery, or manage a water park.

For the recreation industry, around 2 p.m. is best, with Wednesday and Thursday posts seeming to perform most successfully. (This is probably not surprising, since a midweek “pick me up” post involving a special trip or weekend paddleboard rental can really help office workers make it through the rest of the day!)

As with most other types of industries, Sundays offer the least successful social engagement opportunities on Instagram for the recreation industry. If your own timetable doesn’t make a midday, mid-week posting time realistic (especially if you’re in a different time zone), split the difference by avoiding early morning or late night posts, which have the least amount of social engagement for the industry.

Nonprofits

It’s not enough to simply represent a good cause. It’s also important to find new ways to help current and potential donors and volunteers see why the need is urgent for your nonprofit organization. For example, using Instagram to present success stories is another way to balance the grim need with the positive results that can happen and you can hire an Instagram Advertising Agency.

So, what’s the best time to make an impact on Instagram for your nonprofit? Midweek is best, while Sundays are the least effective times for social engagement for charitable organizations. From about 2 to 4 p.m. are the best times to post, especially on Tuesdays and Wednesdays.

Retail Sales

If you’re promoting consumer goods, Instagram presents the perfect way to tell a good story. That’s what makes the difference between “content” and “compelling content.” Rather than simply post a photo and description of the products you’re promoting, help your audience picture themselves using them. Work with influencer partners as well as your own in-house art department to coordinate fun, eye-catching and informative posts.

Whether it’s a flirty dress, container plants for the front porch, or a sleek new drill set, photos and engaging text help would-be customers see how your product will improve their lifestyle. Strike a balance between people who already follow you because they love your brand or store, and those who came across your post  by searching for “#sundress” or “potted begonias.”

In general, the best time to post for consumer goods is Wednesday at about 4 p.m. As with other industries, Sundays remain the days in which posts receive the least amount of commercial engagements when it comes to consumer goods. But, as usual, make sure to track sales and inquiries over a period of several months, because your business might actually do well with Sunday browsers.

Don’t Ignore Your Own Common Sense

If your Instagram caters to a specific audience, following the social engagement trends blindly may do your account more harm than good. If you’re a brand or retail outlet that caters to musicians, for example, they may still be sleeping at 2 p.m.!

Experiment to determine which times and days get the best responses. It may be at 2 a.m., when those hypothetical band members are still winding down from gigs — or in the evening, when they’re killing time before it’s time to hit the stage.

Likewise, a crafting-oriented audience may be looking for ideas before the rest of the family wakes up, making early morning the most likely time you’ll get the kind of social engagement you’re looking for from your niche audience.

As with many marketing initiatives, generalized data shouldn’t supersede your own expectations. Many social media accounts are continually surprised by the actual active hours of their target audience, as well as the types of posts which get the most attention. Rather than seizing on what you’ve gleaned after a few posts, take the time to look for longer-term trends — say, after a month or so, as well as after conducting a quarterly and yearly analysis.

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How To Become An Influencer

In a short time, influencer marketing boomed from a fringe market into a multi-billion-dollar industry. Even though obtaining visibility on social sites has also grown more challenging, new social media stars still appear regularly. Influencers gain their popularity because they can deliver stories that engages audiences. That’s exactly the sort of content that businesses want to represent their own brands. If you believe that you’ve got stories to tell, you can set goals and make a plan to establish yourself as an online authority.

Become an Online Influencer in Seven Steps

With your goals in mind, you can include these seven action steps in your plan to develop yourself into an influencer:

1. Pick a Niche

You need to select a niche that truly interests you. If you plan to succeed, you’ll need to stick with this niche for a long time. If you want to radiate authenticity, you need to find topics that keeps you engaged. Of course, most people have several interests. If you need to choose, you might start with the kinds of topics that are likely to be the most popular and profitable. Later, once you establish yourself in a good niche, you can always use your platform to branch out as you see fit.

2. Optimize Social Site Profiles and Platforms

Once you’ve decided upon your chosen niche, you should figure out which social sites will give you the best chance to grow your audience quickly. Sometimes, you’ll have better results if you establish yourself on one or two social marketing platforms before you branch out much to others. You should research typical social site’s typical audiences.

For instance, LinkedIn works well for professional and B2B marketing while Pinterest captures the attention of shoppers and homemakers. You can uncover plenty of marketing statistics about the larger social sites. On the other hand, you might just check out your competition to see where they’re thriving. On the other hand, some influencers say they make more affiliate revenue on some sites and more advertising revenue on others. Your platform choice may also depend upon your main business model.

3. Understand Your Audience

You should probably spend some time researching your potential audience before you commit to various social platforms. If you’ve chosen a niche market that you’re interested in, you may already have some understanding of your potential audience members already. Before you produce any content to serve to this audience, you should make certain that your understanding of your audience lines up with the current reality.

To get started, you might rely upon a couple of good tools that can help spark your own inspiration:

  • BuzzSumo: This tool will give you good information about the most popular content for given topics and keywords. Because of this, it can also show you the most powerful influencers in your niche. You might view these influencers as competition, but you may serve yourself better if you can connect and cooperate with them. Remember that a rising tide lifts all boats.
  • Google Trends: Google’s free tool will show you what people search for on this major search engine. For instance, let’s say you’re interested in T-shirts. A quick search will tell you that the popularity of that term has waned somewhat over the past year. On the other hand, the popularity of Kobe Bryant T-shirts has increased.

4. Create and Post High-Quality Content

Naturally, you will want to develop yourself as an influencer by establishing your own unique brand. At first, you might try riding on the coattails of established influencers in order to gain visibility. In fact, you might consider current influencers in your niche and figure out how you could add additional value to their work. Then create that value and reach out to them and let them know about it. Also, don’t be shy about adding a helpful description and link to your content in their own comments section, where their audience will see you.

Of course, the kind of content you develop may depend upon your platform, niche, and preferences. For instance, you may want to develop shorter videos for Facebook than you would for YouTube, based upon typical engagement times for people on either platform. In addition, you should look for an angle that’s likely to generate interest.

For instance, one video influencer promotes his historical-artifact shop with period-specific cooking videos. He started with period-battle reenactments and almost accidentally discovered that people liked the cooking videos more. You should develop content to support your clearly designed goals and then make sure you know how you can measure performance.

5. Keep a Consistent Content Schedule

If you want to name one trait of most successful influencers, that would be consistency. You can use tools like HootSuite and Buffer to automate your posting schedule; still, producing a steady stream of content can challenge new influencers. Still, your consistent schedule will help you draw an audience and give you data you can use to measure your success. If certain angles or social sites have proven more successful than others, you will know how to adjust your content plan.

6. Engage With Your Audience

It’s worth mentioning that the entire point of social platforms is to encourage sociability. You don’t need to reply to every comment; however, you should always try to reply to sincere questions and relevant observations. If other influencers stop by to comment on your content, even if it’s plainly just to drop a link, see if you can reach out to build a relationship with them.

7. Let Brands Know That You’re Open to Working With Them

Sometimes, the easiest way to begin earning income by promoting brands is to join an affiliate program. For instance, you might use a particular product in a demonstration and let your audience know that they can purchase it by following the affiliate link in your profile. If that’s not an option, reach out directly to companies that you could feature to introduce them to your social platforms and ask for sponsorships. You can also connect with brand representatives online through platforms like LinkedIn. Once you grow your audience, you’ll probably find that companies will start to come to you with offers.

The Advantages of Developing Yourself as an Influencer

Establishing yourself as an influencer takes effort. In turn, you could gain fame, help worthy causes, promote quality businesses, and sometimes, even get rich. Whatever your own goals, document them in order to develop the strategy to make it happen.

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How To Delete Instagram Account

Instagram is one of the most popular social media platforms today; however, not everyone has fallen in love with the video and picture-sharing platform. There are several reasons why people might not enjoy using Instagram. For some, it might be the amount of time they spend scrolling through pictures and videos. This might impact their ability to be productive. Other people might not like the drive to compete with other people to post the best images. Regardless, there are people who are looking to delete or deactivate their Instagram accounts.

There are several ways for people to close down their accounts on Instagram. It is important to do this carefully to make sure their data is protected appropriately. Some people might want to delete their accounts for good while others might want to suspend their profiles temporarily while preserving everything they have posted. With this in mind, there are a few common questions that people would like to have answered.

Should You Delete or Deactivate Your Instagram Account?

The answer to this question is personal as different people approach their Instagram profiles in various ways. To answer this question, it is important to take a look at why someone might want to delete or deactivate their account on Instagram.

First, some people do not like the amount of time they spend on the app. There are also some users reporting that they are seeing a lot of ads on the Instagram platform as well. We know that there are Instagram advertising agencies that just target users on Instagram,  Some people spend inordinate amounts of time cropping and styling every image and video they post. Other people spend too much time scrolling through people’s stories looking for that perfect picture or image. For those who want to get rid of the distraction, it might be a good idea to deactivate the account. The major advantage of deleting an account on Instagram is that there is going to be an opportunity to return to the profile in the future. Sometimes, people suffer a change of heart and want to return to Instagram. In this case, deactivation will preserve this opportunity.

On the other hand, some people want to delete their profiles entirely. In some cases, people are the victims of cyberbullying and do not want to return to the world of social media down the road. Other people might have had their data stolen. Finally, some people might run an Instagram profile for a business and that company has shut down. Regardless, there are situations where it is preferable to completely delete and close the account rather than deactivate it.

How to Temporarily Deactivate Your Instagram Account

If someone has decided to disable or deactivate an Instagram account, this will hide likes, comments, photos, videos, and the profile from view. The account still exists on a backup server so deactivation will not purge the profile. The account will wait patiently for the user to return. It might even be tempting. In order to deactivate an Instagram account, there are a few steps to follow.

  • First, log in to Instagram via a web browser. Do not log in on the app as deactivation cannot be completed through the mobile app.
  • After this, click on the person icon in the top right corner of the screen.
  • Then, select the “edit profile” option from the menu.
  • After this, scroll down and click on the option that is labeled “temporarily disable my account.” This option is located in the bottom right portion of the screen.
  • Once this option has been selected, Instagram will ask for a reason why the account is being suspended.
  • After this question is answered, Instagram will ask for a password to verify the identity of the person using the profile.
  • Finally, Instagram will allow the account to be disabled temporarily

It will be important to store the username and password of the Instagram profile just in case the account should be reactivated in the future.

How to Permanently Delete Your Instagram Account

If you decide to delete the Instagram account permanently, keep in mind that you are going to lose all of your content on your profile. This includes photos, videos, friends, followers, and more. This means that if you decide to return to Instagram down the road, you will have to start from scratch.

Before you delete your Instagram account, make sure that all of your photos and videos have been copied to another location. Once you delete your account, you will not be able to retrieve them from Instagram. Furthermore, if you decide to return to Instagram, you will need to pick a new username. Your old username will already have been taken.

  • If you want to permanently delete your Instagram account, you will need to login to a web browser. You cannot use the mobile app.
  • Access the “your account page.”
  • From this page, you can select the “delete your account” option.
  • Again, Instagram will ask you why you are deleting your account. You will need to select an option to move forward.
  • After this, you will have to enter your password once again to verify your identity.
  • Instagram will make you think about it one more time. Then, you will be able to permanently delete your account.

Remember that after this process is done, your account will be purged from Instagram. You will not be able to access it in the future. This is why you should store your photos and videos somewhere else if you want to use them for another purpose down the road.

How to Reactive Your Instagram Account

If you decided to deactivate your Instagram account, you may want to reactivate it later. Perhaps you were too busy in the past or maybe you just wanted to take a break. When you reactivate your account, you will be able to pick up where you left off. In order to reactivate your Instagram account, you will need to log in with your old username and password. When you log in, Instagram will ask you if you want to reactivate your account. Select the appropriate choice and your account should appear exactly as you left it. All of your photos and videos should be there; however, a few of your followers might have deserted you during your hiatus.

How to Access or Review Your Data on Instagram

There has been a lot of attention paid to the storage of personal data on social media profiles. There have been numerous scandals related to people’s personal data being stored for business use. Instagram is sensitive to this and has made it easy for people to review their data. How you are going to access and review your own data is dependent on what server you are using.

If you are using Instagram via the web, start by going to your profile. Then, select the settings icon. From there you can select the “privacy and security” option. Finally, scroll down to the “account data” option and view your data from there. You should be able to see everything Instagram has related to your account.

In the mobile app, the process is similar. Go to your profile first. Then, select the icon that has three horizontal bars. From there, you can access settings and then the “security/account data” option. Finally, click on the “view all” option to take a look at your account and data.

It is important for people to review their data on a regular basis. They should make sure that all of their information is correct while changing or removing things that might be inaccurate or that they don’t want to be stored on the social media platform.

How to Download Your Instagram Pictures and Account Details

Before you decide to delete or deactivate your Instagram account, you should download all of your data first. In order to do this, you need to follow a few steps. If you are using the web browser version of Instagram:

  • Go to your profile and select the Settings icon
  • After this, click on “Privacy and security”
  • Next, scroll down to the “data download” option and click on “request download”
  • Instagram will then ask for your email address and Instagram password
  • Be sure you enter the same email address that you want to use to retrieve your data
  • Shortly, Instagram will send you an email with a link to your data
  • Click on the “download data” link and follow the instructions provided

If you are using the mobile app version of Instagram:

  • First, click on the three horizontal bars to bring up the menu from your profile
  • After this, click on the “settings” icon
  • Again, scroll to the “security” section
  • Select the “download data” option
  • Finally, enter your email address and click the “request download” option
  • Instagram will ask you for your email and password before they send you a link to the email address you entered above
  • Once the link arrives, click on it and follow the instructions to retrieve your data

It may take up to two days for Instagram to send you a link to download your data. Be patient and give them 48 hours before repeating the process in search of another link.

Deleting or Deactivating Your Instagram Profile and Account

This is a brief overview of the various options when it comes to deleting and deactivating your Instagram account. Prior to taking any of these measures, make sure to protect your data by downloading your photos and videos somewhere else. Furthermore, be sure to think about whether deletion or deactivation is best. While there are numerous advantages of Instagram, there are also some downsides to the platform as well. Anyone who is thinking about deleting or deactivating their account should take a look at the helpful information listed above.

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Best Digital Marketing Podcasts

Whether you’re looking to launch a brand new business or you’re hoping to grow your already successful firm even more, great marketing is key. One of the best ways to learn from the experts is to listen to a podcast while you’re commuting, working or relaxing. We’ve rounded up ten of the top digital marketing podcasts out there today for you. Make sure you check these out and find a new (and often quite entertaining) digital marketing informational resource.

Best Digital Marketing Podcasts

  1. Digital Marketing Fastlane – This podcast isn’t afraid to “get real” to help you achieve real results. Hosted by Kevin Urrutia who is also the CEO of Voy Media and is Facebook Ads Agency, Digital Marketing Fastlane offers proven strategies and real success stories that are useful for both new marketers and those who are a bit more experienced in the game. These quick podcasts do not bog you down with useless information, but instead get to the meat of the matter quickly so that you can learn what it takes to succeed in today’s competitive digital marketplace. Plus, they are a fun listen too!
  2. Duct Tape Marketing – If you’ve spent any time looking at podcasts in this area, you’ve probably come across this one. As a podcast that has been around for more than a decade, this one has a proven track record of success. You’ll enjoy the guest appearances from popular marketing gurus and helpful advice that is specifically targeted to beginning and novice marketers. This podcast covers a wide range of topics that are useful to nearly any marketer, however.
  3. AskGaryVee – One of the few digital marketers that has transcended the marketing world into the public eye, Gary Vee is almost a household name. The AskGaryVee podcast is an interesting and entertaining look at the world behind the motivational speaker and digital marketing guru. This podcast does go “off the rails” at times, but there is so much great information that it is well worth a listen, and it is lots of fun too.
  4. Mad Marketing podcast  – This podcast, hosted by Marcus Sheridan, who is a partner of HubSpot, focuses on SEO and content marketing. Based on his affiliation with HubSpot, that only makes sense. Marcus is an entertaining guy, and the show is straightforward to listen to as he is very high energy and adds plenty of personal stories to the mix. You may get started on this show for its entertainment value, but you’ll be hooked by the excellent knowledge he brings to the table.
  5. Social Media Examiner – This is a big one if you are interested in the social media side of things at all. Social Media Examiner runs a website and hosts, on average, two podcasts per week that are chock full of information on how to take advantage of everything social media has to offer today. Hosted by Michael Stelzner, anyone who wants to grow their presence on Facebook, Twitter, Instagram or other platforms can’t miss this podcast.
  6. Smart Passive Income – Pat Flynn has hosted the Smart Passive Income podcast for several years now. While it may have less to do with straight digital marketing, it is a great source for inspiration as he is a wonderful source for success stories, many involving digital marketing in one way or another. Plus, almost every episode has a few “hidden” digital marketing tips scattered in among the success stories, so it is worth a listen just for that.
  7. Marketing Scoop – Marketing Scoop is a straight news podcast focusing on what is new and hot in the world of digital marketing. If you are worried about being the last to know about what’s happening in the marketing world, adding this to your playlist is certainly recommended. Hosted by the same people who bring you SEMRush, you’ll not only hear the news you need to stay ahead of the game, you will get interviews from some of the big names in the business too, so even the older episodes are worth a listen!
  8. ProBlogger Podcast – Based off the successful blog of the same name, this podcast is for bloggers who are looking to scale-up in the business. The host, Darren Rowse has been blogging since 2004 and shares all his knowledge on how to succeed. With over 270 episodes already in the archives, there is plenty of older content available to listen to if you’re hoping to use blogging as a way to increase engagement, grow traffic and market your company or your brand to an even larger audience.
  9. Online Marketing Made Easy – More so than any other podcast, the episodes of Online Marketing Made Easy that are hosted by Amy Porterfield feel like they are mini classes. Not only does she teach you lessons on how to market your business and grow your audience but at the end of every episode, she gives you an assignment on how you can take action and make a change right away. If you’re looking for something to truly motivate you to make changes right away, the Online Marketing Made Easy podcast could be just what you’ve been looking for.
  10. Marketing Over Coffee – For a more relaxed approach to marketing, why not try marketing over coffee? This is a “coffee talk” so to speak about the marketing topics that matter most to you. Hosted by Christopher Penn and John Wall, you’ll learn plenty without feeling bogged down. They want you to see that marketing really does have a lighter side, even as you’re learning more about how to grow your business.

Technology has made it easier than ever to learn from experts and in turn, grow your business. With all of these podcasts, you have access to some of the greatest minds in digital marketing today–that you can listen to 24 hours a day! Take advantage and you’re sure to advance your knowledge of digital marketing so that you can achieve amazing things.

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How to Create a Multi-Language WordPress Site

Your website is one of the essential elements of your digital marketing strategy. You use it to inform people about your business or brand and to convince them into becoming your customers. Building your website with WordPress comes with a lot of benefits. One of those benefits is that you can easily create a multi-language site.

Having your website translated into multiple languages is a huge business advantage. It’ll help you reach a wider audience, become more dominant in foreign markets, and improve organic traffic. All you have to do is learn how to translate your WordPress site into other languages.

WordPress doesn’t have the translation feature, so you have to use plugins or other techniques to translate your website. But, don’t worry. We’ve got you covered.

Here’s how to create a multi-language WordPress site.

1. Human Translation

The first option you need to consider is translating your site by using human translations.

The advantage of human translation over machine translation is the following:

  • better quality of the translation
  • no literal translations
  • adaptation of the content to suit the target language

Naturally, if you don’t speak the target language yourself, you’ll have to hire a professional translator. Still, if you have the resources to do it, we highly recommend that you do.

Apart from translating the content of your website, you’ll also need to add different language options to your website.  You can use the different plugins to help you out.

Polylang

Polylang is a great option for incorporating translations into your website and making it multilingual.

After installing the plugin, visit Settings and choose Languages to configure it. Within the Language settings, you’ll be able to:

  • add different target languages you want to use on your website
  • translate site title
  • translate site description
  • chose date and time format
  • choose the default language

Once you finish with the settings, you’ll be able to add posts on different languages. All you have to do is:

  • select a language
  • create a post
  • add different translations to different posts

So, the plugin doesn’t automatically translate your content and human translation is required. Still, it enables you to make the translations visible and smoothly incorporated into your website.

WPML

The WPML plugin is one of the best known, and most widely used WordPress multilingual plugins. It’s a premium plugin, which means it’s paid.

There are three options:

  • Multilingual Blog, $29
  • Multilingual CMS, $79
  • Multilingual Agency, $159

The plugin offers full-time technical support and a 30 days money-back guarantee.

Here’s what the plugin offers and what makes it one of the best plugins for turning your site multilingual:

  • over 40 languages
  • adding your language variants
  • translate every element of your website
  • compatible with other WordPress plugins
  • supports most WordPress themes
  • ordinary WordPress users can be assigned as translators
  • offers professional translators
  • set translation deadlines
  • media translation

So, the plugin is perfect for making everything ready for adding translations. Still, it doesn’t translate the content itself.

You have to translate the content or hire someone to do it for you. You can consider an online translation service such as Pick Writers.

Also, you can turn to machine translations and then paste the content to your dashboard.

But, there are plugins that offer automatic machine translations. Let’s take a look.

2. Automatic Translation

If you’re looking for an easier way to turn your website into a multilingual one, there are WordPress plugins that can help you out.

Weglot

Weglot is one of the best multilingual plugins available today.

It’s simple to use and it turns your website into a multilingual one in just a few minutes. Here’s how to use it:

  • install and activate the plugin
  • set the original and destinations languages
  • translate

A language selection bar will be available at the corner of your website. People will be able to choose which language they prefer to read in.

Naturally, you can edit your translations to make sure everything is just the way you want it to be. You’ll be redirected to your Weglot account. You’ll be able to use a Dashboard with all your translations.

Here’s a couple of more Weglot features that might pleasantly surprise you:

  • no coding needed
  • delivers clean source code
  • indexed by Googe
  • customizable language button

Weglot is a simple plugin that can turn your site multilingual n just a few clicks. It allows you to edit the translated content and revise it all in a single dashboard.

Google Language Translator

Google Language Translator is another machine translation plugin that enables you to turn your website multilingual.

While most of the essential features are free, there’s the advanced paid version which comes with additional useful features.

The free version offers automatic translation of posts, pages, tags, widgets, etc. The paid version comes with additional great features such as:

  • SEO indexing
  • URLs translation
  • manual translation correction
  • translating metadata

  • live chat support

This plugin can be a good addition to your digital marketing strategy, and help you expand your reach with translations.

However, be careful, since not all translations make sense and sometimes can be of poor quality.

Let’s Rewind

As you can see you have two options when it comes to turning your site multilingual.

If you have the knowledge or the resources for human translation, it’s a better option since it will provide accurate, adapted, and adjusted translations.

If you don’t speak the language and don’t have the resources for hiring translators, go for the machine translations.

There’s a plugin for each purpose, so you won’t have to go through too much trouble.

Final Thoughts

A multilingual website is inviting and welcoming to a wider audience. It helps you expand your target audience and reach out to them with confidence. It’s a valuable part of your digital marketing strategy.

Use the advice above to select the option that suits you the best. Turn your website into a multilingual one and you’ll see it was worth the effort.

Author
At a relatively young age, Donald Fomby has already amassed impressive experience as a freelance writer. Donald studied Computer Science at Texas A&M. He has a passion for technology, social media and travel.

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Content Marketing vs. Link Building: Which Should SEOs Focus On?

Whether you run your own blog, eCommerce platform or business website, brand advertisement is a constantly looming question worth thinking about. According to 99 Firms, 44% of website referral traffic goes through Google as it is the biggest global search engine out there, with 72% of marketers stating that content relevancy is the biggest challenge when it comes to SEO positioning.

Content marketing and link building both add to the overall SEO ranking and general positioning of your brand in their own respect, to varying degrees. Given that the nature of this question is complex, we will go through several points in regards to both content marketing and link building to unearth which approach to SEO would suit your needs the most. Let’s start off with the basics and go through the most poignant questions on the matter.

Basics of SEO

Search Engine Optimization (SEO) is often considered the de facto deciding factor in a brand’s search engine relevancy. SEO trends are constantly shifting in favor of fresh topics, original keywords, and content relevant to individual search queries.

Technical optimization elements such as keyword density, content formatting, multimedia optimization, and link building are considered baseline requirements for brands that aim to reach the first page of Search Engine Result Page (SERP). However, balancing how much content you produce against how much attention you pay to link building (promoting your hyperlinks on other websites) is a matter of perspective.

Some businesses aim for split attention between the two while others (such as in the case of eCommerce sites) go for a totalitarian approach and place all of their resources into either one or the other. Both approaches are viable and neither is the wrong choice when it comes to search ranking optimization. With that said, optimal SEO will bring your brand certain perks that would otherwise not be available to you.

Advantages of SEO

When it comes to direct advantages related to SEO of your content and website as a whole, there are quite a few items to consider. According to Tech Jury, 93% of online experiences begin with search engine queries, while only 7% of users will go as far as the third page of SERP in order to find relevant content for their engagement.

This effectively means that businesses that don’t regard SEO as an important element of their online brand awareness strategy will effectively lose a tremendous amount of traffic to other brands. Applying the right combination of link building and content marketing to your website however can bring several advantageous points to your brand, including but not limited to:

  • Streamlined and accessible website User Experience (UX)
  • Higher engagement and conversion rates
  • Better brand positioning and industry authority
  • Better networking and affiliate marketing opportunities
  • High return on investment (ROI) in terms of incoming traffic and revenue

Without Content, There is No Link Building

An important point of discussion can be made in regards to choosing either content marketing or link building while completely disregarding the other side of the SEO equation. While possible, this type of approach to brand-building is ill-advised for several reasons.

For one, in order to practice efficient link building, you should have quality content available on your website, whether its blog posts, product pages or other forms of media. No platform, blog or business will promote your links or embed them in their content if there is no tangible value on the other side of the hyperlink. On the other hand, content marketing by itself might yield you positive SEO and traffic over time. However, without link building, your site will come off as very competitive and unfriendly when it comes to networking or cooperation with other businesses.

Without content, there is no link building to speak off in terms of organic SEO and traffic generation. Without link building, there is no high traffic or content engagement, leaving your site barren of leads or word of mouth. As we’ve mentioned previously, both of these SEO approaches offer valuable advantages – let’s dive deeper into each one to discover the minute details which will help you decide on the best combination of the two for your specific business and industry.

Content Marketing Gives your Site a Voice

In the proverbial sea of websites, having a distinct voice is one of the most essential aspects of brand positioning. Content marketing can give your website a voice in regards to how the audience perceives your products and services and differentiates it from others in your industry. Your business culture, long-term goals, company vision, and mission statement will all add to the effect of brand marketing for whoever decides to visit your website.

No amount of link building will ever manage to help your website “speak” to the audience through blog posts or creative product descriptions as content marketing is able to. Backing that content up with well-positioned links on competitive industry websites and aggregates will ensure that your site is reputable and professional in the eyes of stakeholders.

Link Building Promotes your Brand

Speaking of brand positioning, every industry is a competitive battlefield when it comes to vying for the customers’ attention. For better or worse, your website is one of many in a specific industry, with clearly positioned leaders, followers, and newly-launched businesses. Link building can ensure that your website is visible to potential customers, curious B2B clients, and individuals who might be interested in networking and collaboration.

You can spread your link building efforts to other, related industries and thus offer unique services to that website’s audience. For example, if you run a graphic design agency, positioning your links in the arts or photography blogging niches can do wonders for your lead generation. Find interesting niches to position your brand in and use existing content marketing materials as a precedent for those businesses to consider embedding your links into their pages for mutual benefit.

Content Marketing Boosts your UX

Once you attract an audience through your link building, it’s important to create some form of value for their time and (in case of products and services) money. Content marketing in the form of blog posts, detailed product portfolio descriptions and multimedia should be created to further cement your link building efforts. This will create an efficient loop for your SEO efforts and ensure that your visitors enjoy a well-thought-out UX as a result.

Link building without any relevant content or value to back the effort up will quickly deteriorate into your brand’s reputation as a spam website. Most importantly, your SEO ranking will drop as a result of link building which isn’t backed up by quality content in the placed hyperlinks. Strive for engaging UX on your website and work on your portfolio’s sales pitches, calls to action and other engagement opportunities before devoting your attention to outreach and link building.

Link Building is a Long-Term Gain

One notable factor to consider when it comes to link building is that it can provide your website, SEO and brand as a whole with long-term gain. Once your links are positioned on competitive websites and prolific industry portals, they will most likely stay there for the foreseeable future. Whether today, tomorrow or in two years, anyone who visits those particular pages will encounter your links and be tempted to follow up on them to see what value they hold for their interests.

Content marketing, on the other hand, leans more on current trends and what is considered a hot topic now as opposed to two years ago. If you write blog posts about topics which are stale and old news in everyone’s eyes, they won’t drive new traffic to your website and most certainly affect your SEO in a less than stellar way. In this aspect, link building holds a clear advantage but it should be noted that the content your links are embedded in will grow older over time, prompting you to seek new link building opportunities constantly.

SEO Mistakes to Avoid

To cap things off, it’s worth noting that not every SEO activity will hold net benefits for your website or ranking. Even too much of a good thing can become bad as a result of spam or overreliance on singular optimization activity. In that regard, let’s take a look at some of the most prevalent SEO pitfalls you should keep in mind in your content marketing and link building efforts going forward:

Poor Internal Sitemap

Your website’s internal structure will play a major role in the SEO ranking and visitor engagement efforts. In this aspect, you should categorize your links according to their content and role in your business. Gather all of your links into a sitemap and make the map accessible through your landing page for both your visitors’ and search engine algorithm’s benefit.

Content for Content’s Sake

There will always come a time of the year when content ideas simply run dry. When that happens, you shouldn’t start creating content for the sake of publishing “new” posts or pages on your website. Look for new trends to discuss, opinion piece topics to tackle and other forms of creative content marketing instead. Patience is a virtue in this regard; it will showcase that your brand is about quality more than it is about the sheer quantity of pages.

Content quality is another important thing search engine look at. It is always a good idea to work with a variety of usual tools, writing and translation services as well, such as TheWordPoint, Grammarly, Readability Score or Hemingway Editor, to ensure the relevance, high-quality and readability of their posts.

Lack of Website Auditing

Website audit is what is commonly referred to as “SEO spring cleaning”. Even though you should actively look for new opportunities for content marketing and link building, you should also tidy up your website on a semi-regular interval. Check your pages in regards to keywords, active links, ads and other content which will affect not only your SEO but the overall UX of your website. Don’t get caught with dead links, broken media or wrong keywords in your content by running an audit on your site every once in a while.

Best of Both Worlds (Conclusion)

When all is said and done, choosing between content marketing and link building shouldn’t be a mutually-exclusive choice. Find a healthy balance of both in regards to your brand’s marketing strategy, resources, networking and most importantly – product and service portfolio available for lead conversion.

Start with relevant content and look for link building opportunities that will be happy to work with you in terms of brand positioning going forward. Before you know it, you will settle into a routine of content marketing followed by link building in a production cycle which suits your staff and resources regardless of what popular trends or industry leaders might say on the highly subjective matter of either-or.

 

Author:
Erica Sunarjo is a communications professional with more than five years of experience. Erica runs her own blog BestWritersOnline and is proud of her an uncanny ability to explain the most complex subject in simple terms.

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Best Google AdWords Advertising Agencies 2020

January 2020 Update:

The AmazeLaw team is excited to announce our updated Google Ads Advertising Agency picks for 2020!

QUICK ANSWER: BEST GOOGLE ADVERTISING AGENCY 2020

  1. Voy Media
  2. Disruptive Advertising
  3. AdVenture Media
  4. Loud Mouth Media
  5. Ignite Visibility

If you are interested in online advertising, it pays to understand and consider Google AdWords. Google earned over $95 billion (approximately 86% of its revenue) from advertising last year because their pay-per-click (PPC) advertising model is highly effective. Whether you are an entrepreneur who’s just starting or have millions to spend on advertising each month, you need to have AdWords on your radar.

If you’re already proficient at online advertising and promotion, you may be able to learn AdWords on your own or hire a suitable employee. Some people run their paid search strategy in-house.

But most business owners and managers already have their hands full with running a successful business or even already using a Facebook advertising agency, and the complexity and long learning curve of AdWords are obstacles to successful PPC campaigns.

Big and small businesses often choose to hire a professional agency to assist with implementing and running an AdWords campaign. Hiring or training one employee may be less cost-effective than going outside your company.

A PPC agency that specializes in Google AdWords can provide you with valuable advice, devise short- and long-term strategies, and save you time and money navigating the world of pay-per-click advertising.

Unfortunately, when it comes to choosing an agency to assist with AdWords, beginners may find it difficult to select the right agency – or even to understand what the differences are between one PPC agency and another. There are hundreds of agencies out there, but unless you know a thing or two about AdWords, it’s hard to choose the right one.

I’ve put this guide together to make your life easier. I’ve compiled the most important facts to consider when choosing an AdWords agency, so you can learn the basics without putting in hours of research. I’ve also combed websites and read hundreds of reviews of different providers to bring you the best of the best in the world of AdWords agencies.

What You Need to Know About Google AdWords

Before you hire an agency, you need to understand some of the basics of Google AdWords. The whole point of hiring an agency is for you to focus on the things you’re good at, but without a basic understanding of AdWords, you won’t be able to find the right agency for your business.

Hire an Agency Experienced in Your Industry

You may encounter dozens or hundreds of different AdWords agencies as you search for the perfect match. Here’s a simple test to narrow that number down: does a given agency have experience in your industry? If so, they’ll know norms and benchmarks like typical cost per click (CPC) and return on investment (ROI) for your specific niche.

You don’t need someone with direct experience in your precise area of focus; experience in a similar area works, too. For example, if you sell and install vinyl siding, an AdWords agency that’s worked with a roofing contractor would probably be a good match.

Before you hire an agency, be sure to check if they’re more experienced with sales as a service (SaaS), lead generation, mobile marketing, e-commerce or Instagram marketing. Even if the agency is the best in the world at lead generation, if you need PPC management for an e-commerce business, you may need to look elsewhere.

AdWords Certified and Google Partners

At a minimum, you want a firm that’s AdWords certified and part of the Google Partners program. That isn’t the only relevant criterion in selecting a provider; it’s a relatively low bar, so anyone who doesn’t have these credentials should be ruled out automatically.

Any agency that’s AdWords certified has passed certification exams and must maintain a minimum monthly AdWords expenditure of $10,000. If an agency has this certification, you can know they have some level of competence. Google Partners get inside tips from Google as well as beta-testing opportunities, both of which can provide your business with a competitive edge.

Hire a Multidisciplinary or Networked Agency

For best results, you need to hire an agency with a multidisciplinary team, or one that has established connections with other high-powered specialists. Pay-per-click (PPC) is a huge part of advertising for many businesses, but it’s not a standalone proposition.

If you hire a PPC specialist, you’re also going to need to track conversions, design a landing page, probably engage in email marketing or e-commerce design, and the list goes on.

If you hire a multidisciplinary agency, you’ll save money through sheer efficiency as opposed to hiring multiple contractors. If you don’t, you’ll face some of the same downsides you would have faced going with the do-it-yourself approach: juggling vendors and trying to coordinate the AdWords project when you’d prefer to be managing other facets of your business.

Different Agencies Have Different Pricing Models

The PPC advertising industry has multiple pricing models that will determine how an agency gets paid. Here are the most popular models:

  • Hourly
  • Percentage of ad spend
  • Performance-based
  • Milestone-based

Hourly is the most common pricing model, and also the most straightforward. It’s easy to understand what you’re paying, and therefore the hourly pricing model is attractive to small businesses with low budgets who are interested in keeping PPC advertising costs manageable.

Percentage of ad spend is the second-most common pricing model among AdWords agencies. With the percentage of ad spend, you will typically pay the agency between 15-30% of your total PPC expenditure.

Percentage of ad spend is an excellent choice if you want to stick with a set budget, and let the agency take care of the rest. If your business is large or if you have plans to scale, you can get better deals with the percentage of ad spend.

Performance-based pricing is similar to a sales commission for the agency. They get paid based on a predetermined performance metric like impressions, clicks, conversions, or revenue from ads.

The best part about performance-based pricing is that you know the agency will work hard to give you results. Some agencies combine performance-based pricing with a base rate or minimum rate per month.

Milestone-based pricing is similar to performance-based pricing, but it is based on agreed-upon medium- and long-term goals. Companies that offer milestone-based pricing will typically require longer-term contracts and have a detailed approach to onboarding you and understanding your company’s needs.

Is There a Contract?

Some AdWords agencies require contracts, and others don’t. This decision is best left to your gut instinct and personal preference. If you own a small business and want to test the waters of AdWords advertising, you may be more comfortable with a month-to-month commitment. That way, the agency has to earn your repeat business each month.

Not all contracts are created equal. If you get involved with a contract-based agency, make sure the arrangement suits your needs. If you know you want to commit to PPC advertising, you may be attracted to performance-based or milestone-based pricing with a detailed long-term contract that benefits both parties.

Ad Rank = Quality Score x CPC Bid

“Pay per click” sounds simple and easy, but there is more to running an AdWords campaign than just paying for clicks or conversions! Google computes your actual ad rank from the CPC (cost per click) bid and Quality Score.

For AdWords, you want the highest possible ad ranking and the lowest possible cost per click bid (CPC bid). That means you need a high “Quality Score.” The Quality Score is Google’s hidden metric that takes into account your click-through rate per 1000 impressions or views, time spent on page by customers, and more.

A good AdWords agency can help you with all of this, meaning you can save money buying clicks if you hire a professional rather than do it yourself.

Don’t Neglect Organic SEO

According to Clutch’s 2018 Small Business survey, 45% of small businesses invest in pay-per-click advertising. Of those that do invest in PPC, 90% also use organic search engine optimization (SEO) strategies.

You will get a better return on investment (ROI) by spending your advertising money on PPC and SEO together, and even coordinating your strategies (for example, applying lessons learned from PPC campaigns to your SEO approach).

PPC is an excellent choice for short-term return and a wise way to direct your growing revenue to accelerate growth further, while organic SEO is an essential long-term strategy if you want to become an online leader in your industry.

Track ROI

Any good AdWords agency will track all sorts of variables for you like cumulative ad spends, quality score, conversions, impressions, and cost per click. But you must not neglect the most important outcome of all: return on investment!

If you are getting a positive ROI, you can learn from your success to get even more revenue. If you aren’t getting a positive ROI, it’s important to know so you can stop wasting money and fix the problems.

To track your ROI, you need to keep a record of every single cent you put into AdWords and PPC advertising, including costs other than ad spend. You also need to use tools that allow you to see data like cumulative sales from advertising leads or e-commerce clicks, or ensure that the agents you’re working with show you that data.

Some agencies will help you track ROI, but you need to discuss this up front.

Top FIVE Best Google AdWords Advertising Agencies

Here are our top five picks, narrowed down from thousands of listings and hundreds of user reviews.

#1 Voy Media

Founded in 2014, Voy Media is an industry leader in PPC advertising and Google AdWords. They are industry pioneers in A/B testing, scaling, geo-targeting, and other revenue-building tweaks that can improve your ROI. Disruptive is known for working with businesses of all sizes, from nationally-known retailers to companies with relatively low monthly advertising budgets.

Ryan A. says he appreciates Voy Media’s proven systems and the way everyone he’s worked with has been on the same page. Since he switched to Disruptive a few months ago, his sales are at record highs, and his overall costs – including the agency fee – have come down. He says he cringes when he sees the missed opportunity in not beginning work with Disruptive sooner.

Some clients reported that their account was repeatedly moved from one client manager to another as Voy Media was recently reorganizing, but Voy Media has since resolved this situation. They deserve their reputation as perfectionists.

#2 Ignite Visibility

Ignite Visibility is an online marketing agency based in San Diego, CA, founded in 2012. They specialize in pay-per-click, website design, web development, social media marketing, and viral marketing.

One of Ignite Visibility’s clients, the Chief Marketing Officer for a boutique cosmetic company, says that the agency helped the company meet its goal of sales conversions. Ignite visibility used a strategy that combined PPC digital marketing, content creation, social media, and organic SEO. The client was particularly happy with the high-quality reports that Ignite generated throughout the campaign.

Ignite’s main selling points are their versatility, excellent communication, and reporting.

#3 AdVenture Media

AdVenture media belongs to a small and exclusive group of Premier Google Partner agencies. They were awarded that credential because they have produced outstanding results for their clients. AdVenture is 90% PPC-focused, and as one of New York city’s fastest-growing PPC ad agencies, they currently manage over $50 million in advertising budgets.

The director of marketing for a medical oxygen group reports that under the management of AdVenture, the company’s ad spend has decreased while the number of leads has stayed constant. He says their clear communication, quality deliverables, and excellent results justify the investment.

AdVenture’s online marketing educational content has reached over 900,000 students and is worth checking out if you want to learn more about digital advertising.

#4 Loud Mouth Media

Loud Mouth Media is a top-ranked pay-per-click agency in the UK and is also a Premier Google Partner agency. They have offices in Belfast, Dublin, and Glasgow. The agency provides a fully-managed digital marketing service that is 70% focused on PPC. They earned awards for “Best Small PPC Agency in the UK” two years in a row at the 2017 and 2018 UK Search Awards.

An online clothing store manager who approached Loud Mouth with a limited budget says business is growing and website traffic is on the rise. She says Loud Mouth Media went above and beyond to accomplish all goals, and is a reliable partner.

Loud Mouth is a good choice for an all-in-one solution if you want to combine your PPC strategy and organic SEO, as I recommended earlier.

#5 CPC Strategy

The appropriately-named CPC Strategy agency is 100% focused on providing pay-per-click services. In particular, they focus on e-commerce and PPC for various retail channels.

The owner of a retailer specializing in cooling products says that CPC Strategy has increased the number of customers and revenue per customer, and is an excellent deal.

They excel in responsiveness and are always available, providing answers to his important questions immediately. He appreciates their transparency of operations and extensive experience.

CPC Strategy is our top pick for a Google AdWords agency if you run an e-commerce business and check if they can also do Amazon advertising.

Wrapping Up

Whether you’re an entrepreneur running a brand-new startup or the CEO of a high-revenue established company, you can benefit from hiring the right AdWords agency to handle PPC advertising for you.

Look for a multidisciplinary agency with specific experience in your niche. Consider what pricing model best suits you, and whether or not you’d like to enter into a contract. Be sure to track your return on investment so you can be confident your dollars are being put to work properly.

If you haven’t already settled on an AdWords agency check out our top pick, Disruptive Marketing. They have the perfect blend of experience, innovation, reliability, and scalability to work well for almost any size or type of online business.

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Best YouTube Marketing Agencies 2020

January 2020 Update:

The AmazeLaw team is excited to announce our updated YouTube Advertising Agency picks for 2020!

QUICK ANSWER: BEST YOUTUBE ADVERTISING AGENCY 2020

  1. Voy Media
  2. Sparx IT Solutions
  3. Passion Digital
  4. Factor One
  5. Vireo Video

YouTube advertising is one of the best mediums for companies and brands to reach millions or hundreds of millions of potential customers. It’s cheaper and more engaging than TV or radio advertising, and unlike traditional mediums, YouTube advertising works with the fastest-growing market segment of media consumption: mobile devices.

According to a recent study by Ipsos, viewers only pay attention to 45% of TV advertising, but they pay attention to 83% of YouTube mobile advertising. That’s nearly double the bang for your buck, and YouTube is cheaper for you, the advertiser than TV.

YouTube is one of the world’s largest search engines, second only to Google itself (Google Ads). YouTube has over a billion unique users, with a billion hours of video watched every day, and a hundred hours of videos uploaded every minute. That’s more users and view time than either Facebook videos or Netflix.

Unfortunately, other than the occasional self-made “YouTube celebrity,” very few regular people can figure out how to advertise or gain popularity on YouTube all by themselves.

If you already spend your time running a successful business or company and want to harness YouTube to increase your growth or improve your revenue, you need to consider outsourcing the task to experienced professionals.

Here’s what goes into running a successful YouTube campaign:

  • Devising a strategy based on objectives that make sense for your business
  • Creating high-quality content consistently
  • Staying engaged with subscribers and commenters
  • Search engine optimization of your channel and videos for the YouTube search engine
  • Measuring key performance indicators (KPI) to gauge the success of your efforts

Running a YouTube campaign can mean juggling a lot of different tasks to ensure you achieve the desired outcomes. That’s why going with an agency makes the most sense for an established business.

But with hundreds of different agencies all claiming to be the best, it can be difficult for anyone inexperienced with YouTube to choose the right agency to manage their digital marketing

I’ve created a list of the top YouTube advertising agencies in the world, so you can delegate your YouTube ad campaign to them and focus on running your business as it grows. This guide’s purpose is to give you precisely the right information you need to understand YouTube advertising, so you can run a highly effective campaign without wasting time or money.

What You Need to Know About YouTube Ad Agencies

Here’s what you need to know about how YouTube video advertising and digital marketing work, and what an agency can do for your business.

Defining Objectives and Discussing Strategy

Before you begin looking for a YouTube advertising agency, it pays to consider objectives for your business. When you do choose an agency, you’ll spend time together devising a strategy based on goals you’d like to achieve for your business.

You should also consider your objectives first because it will help you choose the right agency. Different agencies have different strengths. Here are some examples of objectives or goals that businesses can achieve through YouTube marketing:

  • Improve brand awareness by getting new subscribers
  • Boost site traffic
  • Increase user engagement
  • Launch a new product
  • Promote your existing videos
  • Boost brand awareness
  • Increase online sales or revenue

Getting clear on your objectives is the essential step in devising a strategy together with the agency you choose. A good digital marketing firm can help you come up with goals that are specific, measurable, achievable, and relevant, as well as determine a date by which to achieve them.

Budgeting and Keeping Costs Down

As a business owner or director of marketing, you possess the ability to define a budget for your YouTube advertising campaign. Because agencies vary in their budgetary requirements to work with companies, you must determine your total budget (per month, quarter, or annum) before you peruse agencies to hire.

Once you choose a company that matches your budget, you need to discuss with them whether your objectives are realistic while staying within your budget. An agency can help you revise your objectives or timeline, if necessary, based on your budget.

Some agencies also offer contracts that “lock in” rates and other billing conditions, such as outcomes based on key performance indicators (KPIs), over a set period of time.

Channel Activity vs. TrueView vs. Bumper Ads

YouTube offers advertisers three main avenues for promoting their brand. Channel activity refers to the traditional strategy of creating a channel, posting videos, and gaining a following.

TrueView ads play before videos or are displayed within search results, and allow users to choose whether to watch or skip. Bumper ads are six-second ads that play before other videos and cannot be skipped.

Starting and maintaining a YouTube channel is the old-school YouTube strategy for reaching customers and followers, and it still works. Unlike the other options, though, making your channel popular takes time.

A TrueView campaign is a quicker way to get results from YouTube. TrueView bills based on cost-per-view (CPV), so if a user skips or doesn’t click your ad, you don’t get billed within the TrueView model.

YouTube bills advertisers for the shorter six-second bumper ads by CPM (cost per thousand impressions). It’s best to use bumper ads as an add-on option to boost the reach of your primary campaign tactics.

You don’t need to choose just one tactic for YouTube promotion. A professional agency can help you decide how to combine tactics and how best to allocate your budget and other resources.

Channel and Video SEO

YouTube assesses several critical factors to assign your channel and videos search result rankings. A digital advertising agency will help you determine, measure, analyze, and revise these variables to promote your YouTube content.

Keywords are topics people search for; by including keywords relevant to your target audience in all video titles and descriptions, you can achieve a massive uptick in YouTube traffic. Tags are similar to keywords but are visible to users.

YouTube allows users to explore channels based on tags, so you should use tags that other channels similar to your use, including competitors’ channels.

The concept of “quality” is ambiguous but important in YouTube optimization and other SEO endeavors. Google and YouTube determine the quality of your YouTube channel and videos by likes, shares, time users spend watching, favorites, subscribers, and other metrics. Branding, consistency, and user engagement are the best ways to boost the quality of your channel and videos.

Off-site SEO is an important but often-overlooked aspect of successful YouTube campaigns. An agency can help you with off-site SEO, Instagram advertising or using AdWords to drive traffic to your YouTube channel.

Staying Engaged

User engagement is a great way you or your agency of choice can increase the visibility of your YouTube videos. Here are the most important steps to maintain a high level of user engagement:

  • Moderate comments and decide what to publish, and when
  • Respond to negative comments
  • Ensure replies showcase the tone, level of expertise, and branding you want to associate with your company
  • Subscribe to notifications about your brand name on YouTube to keep track of mentions

Achieving the right kind of engagement boosts your visibility and credibility, which translates to loyal subscribers who have a relationship with your brand.

Top FIVE YouTube Advertising Agencies

Now that you the ins and outs of YouTube advertising, you will be in a better position to choose an agency to coordinate your next advertising campaign. After looking at hundreds of websites and thousands of reviews, I’ve written this section to save you hours of combing through agencies.

#1 Voy Media

Our top pick for the best YouTube advertising agency is Voy Media. Founded in 2014 in New York, this legendary agency has behemoth clients like Jet.com, TripAdvisor.com, Williams Sonoma, and Avvo.com. If you’re a more prominent firm looking for a high-value agency to take care of your YouTube needs, you can’t go wrong with Voy Media.

They are known for stellar YouTube marketing results, and they also offer traditional SEO, PPC management, social media marketing, and reputation management.

Pamela D. promoted her new website through Digital Marketing Agency’s YouTube campaign services. The campaign had a measurable positive impact on her sales, reported to her by DMA, and increased their team’s confidence to push themselves. Pamela says her team is revitalized and “no longer stuck in the 1990s.”

Voy Media has the perfect blend of tailored solutions and strategy, best practices and innovations, and transparent communication with clients. All of that translates to a high return on investment (ROI) and return on ad spend (RoAS).

#2 Sparx IT Solutions

Sparx IT Solutions is a leading marketing firm based in India. Their objective is to provide the best possible services and improve your overall growth while keeping the lowest prices in a cut-throat market.

In addition to YouTube advertising, they also assist clients with branding and identity services, web and UI design, web development, mobile app development, e-commerce portals, and online marketing.

As a business owner Tiffany R. says she’s smart enough to know when to delegate, but she was having trouble deciding to whom to delegate a task outside her comfort zone: video marketing and promotion. She chose Sparx IT Solutions to help catapult her brand, Pilates Mastery, and she is a satisfied customer – she says it’s a “total no-brainer” to collaborate with Sparx.

Unlike most American, UK, and European agencies, Sparx IT Solutions runs promotions with discount coupons regularly. Check their site around holidays and other special dates for significant discounts.

#3 Passion Digital

Passion Digital is a London-based firm founded in 2012 that was selected as a UK Agency 2018 award finalist. As a full-service digital marketing agency, Passion has a strong focus on YouTube and video advertising.

Their other services include conversion, pay per click (PPC), search engine optimization (SEO), content marketing, social media marketing (SMM), and web design and development, and influencer marketing.

After working with Passion, Ayla V. says they are “the best digital company to trust my business with.” Alya shares that Passion Digital helped her obtain immediate, positive, and lasting results on various digital platforms thanks to their thoughtful and systematic planning and execution.

Passion Digital’s focus is on talent and relationships. They hire, retain, and nurture some of the most talented and creative minds in the digital marketing space while cultivating relationships with ambitious clients to deliver business-changing results.

#4 Factor One

Factor One is a digital marketing agency located in Calgary Alberta. Their focus is on paid search marketing on the Google platform including, YouTube, Adwords, Remarketing, Mobile, and Display. Factor one is a certified Google Partner agency.

Factor One specializes in offering online marketing solutions to businesses in need of more leads and sales. Their marketing professionals embed on the teams of client companies, working as an outsourced team member. Factor One is trained and certified as a Google Partner and stays on top of industry trends and new beta-testing opportunities.

If you have a retail business, this agency can grow your customer base by invigorating your online presence, driving web sales and increasing in-store sales. They also offer service-based clients more leads, and conversion tracking. Factor One analyzes web traffic, measures Return on Ad Spend (RoAS), and defines and targets the best audience to up the number of actions taken on website visits or phone calls.

Factor One are experts in video advertising, paid search traffic, search engine optimization, website development, and online review management

#5 Vireo Video

Vireo Video is a Vancouver, British Columbia-based full-service video marketing firm. Staffed by YouTube Certified Experts, Vireo assists their clients with social media marketing and video advertising on Google display networks (including YouTube), as well as Facebook.

Vireo strategizes together with clients for long-term success, then runs an initial pilot campaign before shifting to campaign maintenance which includes A/B ad testing, overhauls of copy and targeting, and utilization of new strategies and tools as YouTube releases them.

Lucas R., CEO of Macinhome consulting, says it was his absolute pleasure to hire Vireo. According to Lucas, with help from Vireo, he “had an unprecedented 500% growth in followers on our YouTube page! They also produced four short social media style videos that [his] audience loved and engaged with.” He recommends Vireo “to all types of businesses.”

If you need help devising and implementing an extensive long-term video advertising campaign on YouTube, Vireo is a perfect choice for that type of work. If you aren’t quite ready to dive in fully, Vireo also offers consultations and educational resources to help you figure out things like what video equipment to purchase, and what to say on camera.

Wrapping Up

With a third of internet users watching YouTube regularly, advertisers are flocking to the platform as a better choice than traditional media like TV or radio. Once you decide to move forward with YouTube advertising, the next thing to do is choose an agency so you can delegate the creation and management of YouTube videos or ads to a trustworthy professional.

As you choose between agencies, remember to consider the most important factors: your budget, your objectives, and whether an agency can devise a strategy that meets your goals while staying within your budget.

If you are a large and successful company with a generous budget, looking for an agency that will deliver high-value results, DMA Digital Marketing agency is your best bet.

If you are up-and-coming or run a small business with limited funds, you should consider Sparx IT Solutions. Sparx is based in India and runs regular discounts; they are the most budget-friendly choice among top YouTube agencies, but they deliver extraordinary results.

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Best Snapchat Marketing Agencies 2020

January 2020 Update:

The AmazeLaw team is excited to announce our updated Snapchat Advertising Agency picks for 2020!

QUICK ANSWER: BEST SNAPCHAT ADVERTISING AGENCY 2020

  1. Voy Media
  2. Media Bounty
  3. Viral in Nature
  4. AdvertiseMint
  5. i76 Solutions

Snapchat, founded in 2011 by Evan Spiegel, is known as a young person’s app. Why should you take this app seriously if you’re a business owner? Last quarter, Snapchat brought in $298 million in revenue. Snapchat currently has about 186 million daily active users. Snapchat earns about $1.60 per quarter in revenue per daily active user.

Like other free social media companies, Snapchat earns revenue by advertising to its user base. The average Snapchat users open the app over twenty times per day and spend about thirty minutes on the app. The daily average of total Snaps created by users is around 3 billion.

As users spend more time on computers and mobile devices each year, companies are spending more money on digital advertising. According to a recent report by MAGNA, online advertising sales now account for 51.5% of all U.S. advertising sales. Digital advertising allows companies to obtain better data on return on investment (ROI), and precise demographic targeting.

If you are a business owner over the age of 34, chances are you do not personally use Snapchat. But that’s no excuse for dismissing or not understanding the app. 85% of Snapchat’s users are between the ages of 18-34, with just 15% over the age of 34. On a given day, Snapchat reaches 41% of 18-34-year-olds in the United States.

Plenty of Snapchat users are age 25 or older, meaning they have real purchasing power. Snap’s fastest-growing demographic is 25 and up, with more than 50% of Snapchat’s new daily users coming from this group.

If you’ve never used Snapchat but want to reach Snapchatters through advertising, it can be difficult to know where to begin. Luckily you don’t need to become a Snapchat user in hopes of learning the app, because you can hire an agency who has experience in Snapchat advertising.

In this guide, I’m going to teach you everything you need to understand about Snapchat advertising and how to find the perfect Snapchat advertising agency for your needs. I’ve also combed through hundreds of websites and user reviews to bring you a top five list that has the best of the best agencies, so you don’t have to spend hours of your time comparing them.

What You Need to Know About Advertising on Snapchat

If you aren’t already a Snapchat pro, you need to begin by learning the basics about how Snapchat advertising works. Once you grasp the fundamentals of Snapchat’s advertising services, you will be better able to choose the right agency to run a successful campaign on your behalf.

What Does a Snapchat Ad Agency Do?

The best Snapchat advertising agencies bring years of experience, knowledge, and insight to help you choose which type of campaign to launch. You will set goals together, and discuss budgeting. Depending on whether you already have a marketing department, the agency may or may not assist you with branding. Then they will create a branded ad to run on the platform.

A good agency works with you to determine goals, adjust existing marketing materials for Snapchat, and adjust and optimize your ads over time to meet your goals. They will use Snapchat’s metrics as well as their tools to report results to you on a regular basis, so you can understand your return on investment (ROI) and make important decisions with confidence.

What Can a Snapchat Ad Agency Achieve for You?

A Snapchat ad agency can achieve a plethora of different marketing goals for a business. Some business owners have false assumptions about the limitations of digital advertising on Snapchat, but in reality, the platform is a great place to achieve various desirable outcomes:

  • Increase in-store sales
  • Increase online sales
  • Promote new products
  • Lead generation
  • Promote your app
  • Promote videos

At its core, Snapchat advertising is about forming relationships with dedicated daily active users. The platform is conducive to creativity, and a good agency will offer up their creative skill set, paired with an analysis of your needs, to create a vision together with you.

Snapchat can make it easier for users to find out about your business and share what they’ve learned. It can help you find new online or in-person customers or leads, and create deeper relationships with existing customers, improving your conversion or sales rate.

The app is also great for creating excitement and momentum around the launch of new products, services, and even apps. If you design and launch a great app, Snap is the perfect way to keep users engaged and telling the world about your app.

Precise demographic targeting on Snapchat helps to ensure that your target audience views your advertising videos, and the built-in metrics (as well as in-house ad agency tools) allow you to customize further and target the appropriate demographics, building on your success.

Options for Advertisers

Snapchat offers different options for advertisers, so another reason you probably want to go with an agency is that the various options can get a little bit overwhelming. There are three main types of ads:

  • Snapchat Ads
  • Lenses
  • Sponsored Geofilters

All Snapchat advertising is interactive to varying degrees.

With Snapchat Ads, advertisers get to decide between Web View (also known as interactive Discover Ads), Long-Form Video (used to drive traffic to trailers, for instance), Articles, and App Install (a short video with a call-to-action to install an application at the end).

Snapchat Lenses are a perfect example of Snapchat’s innovation. Users taking selfies use lenses a LOT. They are a visual overlay of an image or animation that shows up on the phone screen of anyone viewing an image, and they have shown excellent results for increasing brand awareness and purchase intent. Snapchat Lenses can reach about 16 million users per day.

Geofilters are similar to lenses but linked to a specific place or cause. If you run a restaurant, for example, an ad agency could create a geofilter campaign to help promote brand loyalty among existing customers when they visit and increase brand awareness among their friends. National delivery campaigns have resulted in exposure to 40-60% of daily users!

3V

Snapchat’s 3V philosophy, or “Vertical Video Views,” is another feature that sets it apart from other social media platforms. Because most users capture and view the video in a vertical or portrait (as opposed to conventional horizontal or landscape) orientation, Snapchat has embraced this tendency and applied it to advertising.

Native Snapchat ads are vertical-made and mobile exclusive, filling up the whole device screen. Short video ads are perfect for telling your company’s story. The ads are always full-screen with the sound on, and Snapchat’s internal studies show that vertical ads perform up to nine times better than traditional mobile video ads!

3V means your company probably can’t use its existing videos for Snapchat advertising, but a good Snapchat advertising agency will set you up with everything you need to understand and meet Snapchat’s unique creative requirements for future ad video submissions.

Ad Pricing

Snapchat offers advertisers daily, weekly, and annual rates and their minimum daily spend budget is $100 to get on the platform.

Snapchat uses a pricing approach called goal-based bidding (GBB). The pricing structure varies depending on what type of ad you purchase (Web View, Long-Form Video, App Install, Article, Lenses, or Geofilters).

Goal-based bidding is offered by cost-per-thousand, which is called “CPM” for short. You can place CPM bids for swipes (which are like clicks), impressions, or app installs depending on the type of ad. The CPM price will vary with different kinds of advertising and different user actions.

You can also purchase each type of ad several different places: from Snap Ad Manager, Snap Ads API partners, the ad auction, or direct from Snapchat via an Insertion Order. If you hire a professional Snapchat advertising agency, they’ll help you decide the best strategy to use, and the best place to buy your ads.

Demographics, Targeting, and Metrics

Snapchat features excellent built-in demographic insights and targeting techniques, which makes it a capable platform for precisely targeting your advertising to the appropriate user and getting a good ROI.

Here are some ways Snapchat allows you to target user demographics:

  • Interests – Snapchat has 60+ interest categories including topics like festivals, news, politics, and parenting, all based on users’ actions on the app
  • Classic demographics – based on factors like name, age, language, household income, and education
  • Location
  • Device Attributes – device, OS, carrier, and network
  • Snap Audience Match (SAM) – Create a custom list, discover a new audience similar to your current audience, a list of all customers who have engaged with your content, and more.

An agency that specializes in Snapchat will know the ins and outs of running a targeted Snapchat campaign with these built-in features and pass the savings on to you, the advertiser.

Snapchat’s metrics allow for instant feedback on the effectiveness of an ad campaign. An agency will share these metrics with you, and work with you to apply the valuable lessons contained within the data.

There are five significant metrics Snapchat uses to verify your ads’ effectiveness:

  • Reach – users reached by the ad, and their demographics
  • Viewability – the number of users who have viewed your ad
  • Resonance – information on people’s thoughts and feelings about your brand derived from Snapchat and partner polls
  • Reaction – the impact of the ad on driving purchases or other actions
  • Verification – the number of times Snapchat has attempted to serve your ad

With dozens of ways to target demographics and numerous ways to verify the effectiveness of an ad campaign, Snapchat can be a treasure trove for advertising just like Facebook advertising or a complicated nightmare, depending on your comfort level with the platform.

Instead of trying to learn from the ground up, most businesses looking to advertise on Snapchat or advertise on Twitter should choose from among the top ad agencies that specialize in Snapchat.

Top FIVE Snapchat Advertising Agencies

Take the guesswork and anxiety out of winning customers on Snapchat by going with a proven ad agency. If you haven’t already gotten an idea of what you want out of an agency from the previous sections, here are our top picks.

#1 Voy Media

Voy Media is a social media marketing agency initially founded in 2014 in New York, NY. Their singular mission is making brands more likable and profitable via social media. Firebelly is our top pick for Snapchat advertising; they offer social media audits, social media management, ad management, blogging, community management, and influencer marketing.

The marketing director of a rug and furniture company hired Firebelly to increase the growth of their audience. Their customer base and traffic grew throughout the social media campaign, and Voy Media was able to deal with any conflicts that arose. The client was impressed with the way Voy Media exceeded expectations in a tight and competitive market.

Voy Media is the 2018 winner of a distinguished CULTIVATE award for going above and beyond in providing excellent social media services to clients. They aren’t cheap, but their premium services are of great value.

#2 Media Bounty

Hailing from London, Media Bounty is the U.K.’s leading social media marketing agency. They focus on long-term growth through deep insights, outstanding strategies, and “kick-ass creative.” Media Bounty only works with bigger companies with an ad buy budget of at least $10,000 per month.

The marketing manager of Cellar Trends, a beverage distributor company, hired Media Bounty for SMM and digital branding. They say that the “number of video views has increased markedly since Media Bounty was first engaged” and find the team’s exceptional understanding of marketing technology to be “a hallmark of their high-quality work.”

Media Bounty isn’t an inexpensive agency, but they regularly handle campaigns in the millions of dollars, so you know they’ll bring a winning perspective to meet your advertising needs. They have received three awards from The Drum’s Recommended Agency Register, and two awards from RAR Digital Awards.

#3 Viral in Nature

Viral in Nature, based in Calgary, Canada, is multiple award-winning ad agencies entirely focused on SMM. Three different market research companies have selected Viral in Nature as one of the top social media and agencies in the world.

The owner of an outdoors lifestyle brand hired Viral in Nature to increase his company’s social media presence. The agency oversaw social media campaigns and created relevant video content. The owner says Viral in Nature were excellent listeners, and the campaign went smoothly with excellent results.

If you run a smaller company with a tight budget, Viral in Nature is a good choice. Their relatively low cost per hour makes them attractive for smaller organizations, and they will bring you a good return on your investment.

#4 AdvertiseMint

Based in Hollywood, CA, AdvertiseMint is another agency that focuses exclusively on social media marketing. Depending on whether you have other needs, that could be a pro or a con. Some companies choose to merge their Snapchat advertising into their overall marketing campaign, but others benefit from allowing an SMM specialist to manage their social channels (Instagram, Facebook, Google Ads).

If you need a new perspective on digital marketing via Snapchat or need a campaign rolled out ASAP, you can’t go wrong with AdvertiseMint. They pride themselves on their agility and fast-paced ad campaigns.

#5 i76 Solutions

When i76 Solutions began as a digital marketing shop in Philadelphia, PA they were tightly focused on strategy, execution, and analytics. They later grew into a full-service marketing agency that delivers their customers results in all areas of marketing, but they maintain a strong focus on digital marketing and social media marketing.

AAA Mid-Atlantic, a car insurance and emergency roadside assistance provider, ran a seven-figure campaign with i76 Solutions. Within six months, they had earned significant upticks in brand awareness and membership rates. AAA says that the i76 team was “innovative, detail-oriented, and knowledgeable.”

I76 is a top marketing agency in Philadelphia. Their skilled team of designers and developers can work with you on every aspect of the digital process.

Wrapping Up

In the world of Snapchat advertising, the learning curve is long, but you shouldn’t let that discourage you from targeting customers through the platform. Unlike the old days of digital marketing when a company could handle everything in-house, the current climate dictates that it is wiser to delegate.

If you are willing to look for an agency outside your company to run your Snapchat advertising campaign, you can reap all the rewards offered by Snapchat: innovative features, relationship-building with a loyal user base, precise demographic targeting, extensive metrics, and enough options to suit nearly any type of advertiser.

If you’re having trouble deciding which agency to go with, we recommend Firebelly Marketing as the overall top pick. They’ve been around a while, but they know how to adapt to new trends. Because they focus exclusively on social media marketing, Firebelly brings the depth of knowledge you’ll require to run a successful Snapchat campaign.

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