Snapchat, founded in 2011 by Evan Spiegel, is known as a young person’s app. Why should you take this app seriously if you’re a business owner? Last quarter, Snapchat brought in $298 million in revenue. Snapchat currently has about 186 million daily active users. Snapchat earns about $1.60 per quarter in revenue per daily active user.

Like other free social media companies, Snapchat earns revenue by advertising to its user base. The average Snapchat users open the app over twenty times per day and spend about thirty minutes on the app. The daily average of total Snaps created by users is around 3 billion.

As users spend more time on computers and mobile devices each year, companies are spending more money on digital advertising. According to a recent report by MAGNA, online advertising sales now account for 51.5% of all U.S. advertising sales. Digital advertising allows companies to obtain better data on return on investment (ROI), and precise demographic targeting.

If you are a business owner over the age of 34, chances are you do not personally use Snapchat. But that’s no excuse for dismissing or not understanding the app. 85% of Snapchat’s users are between the ages of 18-34, with just 15% over the age of 34. On a given day, Snapchat reaches 41% of 18-34-year-olds in the United States.

Plenty of Snapchat users are age 25 or older, meaning they have real purchasing power. Snap’s fastest-growing demographic is 25 and up, with more than 50% of Snapchat’s new daily users coming from this group.

If you’ve never used Snapchat but want to reach Snapchatters through advertising, it can be difficult to know where to begin. Luckily you don’t need to become a Snapchat user in hopes of learning the app, because you can hire an agency who has experience in Snapchat advertising.

In this guide, I’m going to teach you everything you need to understand about Snapchat advertising and how to find the perfect Snapchat advertising agency for your needs. I’ve also combed through hundreds of websites and user reviews to bring you a top five list that has the best of the best agencies, so you don’t have to spend hours of your time comparing them.

What You Need to Know About Advertising on Snapchat

If you aren’t already a Snapchat pro, you need to begin by learning the basics about how Snapchat advertising works. Once you grasp the fundamentals of Snapchat’s advertising services, you will be better able to choose the right agency to run a successful campaign on your behalf.

What Does a Snapchat Ad Agency Do?

The best Snapchat advertising agencies bring years of experience, knowledge, and insight to help you choose which type of campaign to launch. You will set goals together, and discuss budgeting. Depending on whether you already have a marketing department, the agency may or may not assist you with branding. Then they will create a branded ad to run on the platform.

A good agency works with you to determine goals, adjust existing marketing materials for Snapchat, and adjust and optimize your ads over time to meet your goals. They will use Snapchat’s metrics as well as their tools to report results to you on a regular basis, so you can understand your return on investment (ROI) and make important decisions with confidence.

What Can a Snapchat Ad Agency Achieve for You?

A Snapchat ad agency can achieve a plethora of different marketing goals for a business. Some business owners have false assumptions about the limitations of digital advertising on Snapchat, but in reality, the platform is a great place to achieve various desirable outcomes:

• Increase in-store sales
• Increase online sales
• Promote new products
• Lead generation
• Promote your app
• Promote videos

At its core, Snapchat advertising is about forming relationships with dedicated daily active users. The platform is conducive to creativity, and a good agency will offer up their creative skill set, paired with an analysis of your needs, to create a vision together with you.

Snapchat can make it easier for users to find out about your business and share what they’ve learned. It can help you find new online or in-person customers or leads, and create deeper relationships with existing customers, improving your conversion or sales rate.

The app is also great for creating excitement and momentum around the launch of new products, services, and even apps. If you design and launch a great app, Snap is the perfect way to keep users engaged and telling the world about your app.

Precise demographic targeting on Snapchat helps to ensure that your target audience views your advertising videos, and the built-in metrics (as well as in-house ad agency tools) allow you to customize further and target the appropriate demographics, building on your success.

Options for Advertisers

Snapchat offers different options for advertisers, so another reason you probably want to go with an agency is that the various options can get a little bit overwhelming. There are three main types of ads:

• Snapchat Ads
• Lenses
• Sponsored Geofilters

All Snapchat advertising is interactive to varying degrees.

With Snapchat Ads, advertisers get to decide between Web View (also known as interactive Discover Ads), Long-Form Video (used to drive traffic to trailers, for instance), Articles, and App Install (a short video with a call-to-action to install an application at the end).

Snapchat Lenses are a perfect example of Snapchat’s innovation. Users taking selfies use lenses a LOT. They are a visual overlay of an image or animation that shows up on the phone screen of anyone viewing an image, and they have shown excellent results for increasing brand awareness and purchase intent. Snapchat Lenses can reach about 16 million users per day.

Geofilters are similar to lenses but linked to a specific place or cause. If you run a restaurant, for example, an ad agency could create a geofilter campaign to help promote brand loyalty among existing customers when they visit and increase brand awareness among their friends. National delivery campaigns have resulted in exposure to 40-60% of daily users!

3V

Snapchat’s 3V philosophy, or “Vertical Video Views,” is another feature that sets it apart from other social media platforms. Because most users capture and view the video in a vertical or portrait (as opposed to conventional horizontal or landscape) orientation, Snapchat has embraced this tendency and applied it to advertising.

Native Snapchat ads are vertical-made and mobile exclusive, filling up the whole device screen. Short video ads are perfect for telling your company’s story. The ads are always full-screen with the sound on, and Snapchat’s internal studies show that vertical ads perform up to nine times better than traditional mobile video ads!

3V means your company probably can’t use its existing videos for Snapchat advertising, but a good Snapchat advertising agency will set you up with everything you need to understand and meet Snapchat’s unique creative requirements for future ad video submissions.

Ad Pricing

Snapchat offers advertisers daily, weekly, and annual rates and their minimum daily spend budget is $100 to get on the platform.

Snapchat uses a pricing approach called goal-based bidding (GBB). The pricing structure varies depending on what type of ad you purchase (Web View, Long-Form Video, App Install, Article, Lenses, or Geofilters).

Goal-based bidding is offered by cost-per-thousand, which is called “CPM” for short. You can place CPM bids for swipes (which are like clicks), impressions, or app installs depending on the type of ad. The CPM price will vary with different kinds of advertising and different user actions.

You can also purchase each type of ad several different places: from Snap Ad Manager, Snap Ads API partners, the ad auction, or direct from Snapchat via an Insertion Order. If you hire a professional Snapchat advertising agency, they’ll help you decide the best strategy to use, and the best place to buy your ads.

Demographics, Targeting, and Metrics

Snapchat features excellent built-in demographic insights and targeting techniques, which makes it a capable platform for precisely targeting your advertising to the appropriate user and getting a good ROI.

Here are some ways Snapchat allows you to target user demographics:

• Interests – Snapchat has 60+ interest categories including topics like festivals, news, politics, and parenting, all based on users’ actions on the app
• Classic demographics – based on factors like name, age, language, household income, and education
• Location
• Device Attributes – device, OS, carrier, and network
• Snap Audience Match (SAM) – Create a custom list, discover a new audience similar to your current audience, a list of all customers who have engaged with your content, and more.

An agency that specializes in Snapchat will know the ins and outs of running a targeted Snapchat campaign with these built-in features and pass the savings on to you, the advertiser.

Snapchat’s metrics allow for instant feedback on the effectiveness of an ad campaign. An agency will share these metrics with you, and work with you to apply the valuable lessons contained within the data.

There are five significant metrics Snapchat uses to verify your ads’ effectiveness:

• Reach – users reached by the ad, and their demographics
• Viewability – the number of users who have viewed your ad
• Resonance – information on people’s thoughts and feelings about your brand derived from Snapchat and partner polls
• Reaction – the impact of the ad on driving purchases or other actions
• Verification – the number of times Snapchat has attempted to serve your ad

With dozens of ways to target demographics and numerous ways to verify the effectiveness of an ad campaign, Snapchat can be a treasure trove for advertising just like Facebook advertising or a complicated nightmare, depending on your comfort level with the platform.

Instead of trying to learn from the ground up, most businesses looking to advertise on Snapchat or advertise on Twitter should choose from among the top ad agencies that specialize in Snapchat.

Top FIVE Snapchat Advertising Agencies

Take the guesswork and anxiety out of winning customers on Snapchat by going with a proven ad agency. If you haven’t already gotten an idea of what you want out of an agency from the previous sections, here are our top picks.

#1 Firebelly Marketing

Firebelly Marketing is a social media marketing agency initially founded in 2007 in Indianapolis, IN. Their singular mission is making brands more likable and profitable via social media. Firebelly is our top pick for Snapchat advertising; they offer social media audits, social media management, ad management, blogging, community management, and influencer marketing.

The marketing director of a rug and furniture company hired Firebelly to increase the growth of their audience. Their customer base and traffic grew throughout the social media campaign, and Firebelly was able to deal with any conflicts that arose. The client was impressed with the way Firebelly exceeded expectations in a tight and competitive market.

Firebelly is the 2018 winner of Sprout Social’s distinguished CULTIVATE award for going above and beyond in providing excellent social media services to clients. They aren’t cheap, but their premium services are of great value.

#2 Media Bounty

Hailing from London, Media Bounty is the U.K.’s leading social media marketing agency. They focus on long-term growth through deep insights, outstanding strategies, and “kick-ass creative.” Media Bounty only works with bigger companies with an ad buy budget of at least $10,000 per month.

The marketing manager of Cellar Trends, a beverage distributor company, hired Media Bounty for SMM and digital branding. They say that the “number of video views has increased markedly since Media Bounty was first engaged” and find the team’s exceptional understanding of marketing technology to be “a hallmark of their high-quality work.”

Media Bounty isn’t an inexpensive agency, but they regularly handle campaigns in the millions of dollars, so you know they’ll bring a winning perspective to meet your advertising needs. They have received three awards from The Drum’s Recommended Agency Register, and two awards from RAR Digital Awards.

#3 Viral in Nature

Viral in Nature, based in Calgary, Canada, is multiple award-winning ad agencies entirely focused on SMM. Three different market research companies have selected Viral in Nature as one of the top social media and agencies in the world.

The owner of an outdoors lifestyle brand hired Viral in Nature to increase his company’s social media presence. The agency oversaw social media campaigns and created relevant video content. The owner says Viral in Nature were excellent listeners, and the campaign went smoothly with excellent results.

If you run a smaller company with a tight budget, Viral in Nature is a good choice. Their relatively low cost per hour makes them attractive for smaller organizations, and they will bring you a good return on your investment.

#4 AdvertiseMint

Based in Hollywood, CA, AdvertiseMint is another agency that focuses exclusively on social media marketing. Depending on whether you have other needs, that could be a pro or a con. Some companies choose to merge their Snapchat advertising into their overall marketing campaign, but others benefit from allowing an SMM specialist to manage their social channels (Instagram, Facebook, Google Ads).

If you need a new perspective on digital marketing via Snapchat or need a campaign rolled out ASAP, you can’t go wrong with AdvertiseMint. They pride themselves on their agility and fast-paced ad campaigns.

#5 i76 Solutions

When i76 Solutions began as a digital marketing shop in Philadelphia, PA they were tightly focused on strategy, execution, and analytics. They later grew into a full-service marketing agency that delivers their customers results in all areas of marketing, but they maintain a strong focus on digital marketing and social media marketing.

AAA Mid-Atlantic, a car insurance and emergency roadside assistance provider, ran a seven-figure campaign with i76 Solutions. Within six months, they had earned significant upticks in brand awareness and membership rates. AAA says that the i76 team was “innovative, detail-oriented, and knowledgeable.”

I76 is a top marketing agency in Philadelphia. Their skilled team of designers and developers can work with you on every aspect of the digital process.

Wrapping Up

In the world of Snapchat advertising, the learning curve is long, but you shouldn’t let that discourage you from targeting customers through the platform. Unlike the old days of digital marketing when a company could handle everything in-house, the current climate dictates that it is wiser to delegate.

If you are willing to look for an agency outside your company to run your Snapchat advertising campaign, you can reap all the rewards offered by Snapchat: innovative features, relationship-building with a loyal user base, precise demographic targeting, extensive metrics, and enough options to suit nearly any type of advertiser.

If you’re having trouble deciding which agency to go with, we recommend Firebelly Marketing as the overall top pick. They’ve been around a while, but they know how to adapt to new trends. Because they focus exclusively on social media marketing, Firebelly brings the depth of knowledge you’ll require to run a successful Snapchat campaign.

Advertising Guides

Best Facebook Advertising Agencies
Best Instagram Advertising Agencies
Best Twitter Advertising Agencies
Best Snapchat Advertising Agencies
Best Google Ads Advertising Agencies
Best YouTube Advertising Agencies
Best Amazon Marketing Agencies
Best Mobile Advertising Agencies

Social media has taken the world by a storm, and along with it have come to a plethora of advertising opportunities. Advertising agencies across the country have been taking advantage of the growing social media platforms and can help you better be seen. In this article, we’ll take a look at some of the best advertising agencies designed for Twitter to help build your brand.

Advertising on Twitter and the Challenges it Presents

There are over 260 million Twitter accounts, and the number continues to grow. But advertising on Twitter yourself can be extremely challenging. Some of the frustrations you could run into are:

• Getting your tweets spread more
• Budgeting to advertise to your needs
• Building up a base of viewers

Although Twitter is a massive medium with great potential, many people find it extremely difficult to advertise their business through tweets on their own. Simply put, it’s tough to get your tweets spread through a wide range.

You’ll also need to consider budgeting when you’re getting your ads out there. Building a base to meet your goals can be difficult, especially when you feel at a loss for getting eyes to see your tweets. In this article, I’ll talk about the growing challenges when choosing an advertising agency for Twitter, and the top 5 to help make that easier.

While advertising your business yourself can feel like a hopeless chore on Twitter, it’s just as challenging choosing an agency to help you. Some of the problems you could run into are:

• Strengths and weaknesses of each agency.
• How much you’re willing to spend.
• Deciding which advertising agency is right for your business.

Which Advertising Agency is Best for Twitter?

While many marketing agencies can feel the same, when you learn more about the details of their strategy, it’s noticeably different. For instance, many agencies will focus on trends and the changing attitudes throughout social media, while others could prioritize awareness in the blogging community.

While each agency will utilize both these strategies, it’s important to know which you prioritize to find an agency that will do the same.

When it comes to budgeting, advertising on Twitter is a great choice. Social media ads are the most cost-effective way to advertise. For instance, you could spend nearly 1000 dollars on a billboard that potentially could only be seen by less than 1000 people. But with social media, you could spend 3 dollars for an ad seen by 1000.

The most challenging part of picking an ad agency for your business is exactly that, choosing. There are so many options that specialize in social media and can meet your goals. So which one works for you? It’s entirely up to you and what goals you have.

To help simplify the process, I’ve made a list of the top 5 advertising agencies for Twitter, in order of best to last, to make it easier for you to decide:

• LYFE Marketing
• Taktical Digital
• Thrive Agency
• Viral in Nature
• Socially in

I’ll explain their strengths so you can decide which one will best help you exceed your goals on Twitter. Advertising can be complicated; these agencies will take the stress away and help you spread your brand.

LYFE Marketing

In my research of the best advertising agencies to choose from, the one that stuck out the most is LYFE Marketing. LYFE focuses on an affordable but goal-driven advertising strategy that stands out from the other options.

They aim to boost the traffic to your site in an exponential way that makes your money worthwhile. They stuck out to me as an agency that you can count on, and while others can meet your goals, LYFE seems to exceed them.

One customer said, “ Anytime I had a question or problem, LYFE knew exactly how to solve it.” LYFE focuses on quality and precision.

They start by launching an advertising campaign. The strategy targets the exact audience that you need to spread your business, including your contacts, website audience, and demographics of the people you advertise too.

They also track throughout your advertising to know when and what to keep. LYFE identifies what is working and what isn’t to make sure they’re advertising the best way to meet your goals. Best of all, they’re low-risk.

Their contracts last three months, and if you aren’t pleased, you can cancel with a months’ notice. With all the benefits available, and the low-risk, this was the best advertising agency I found to spread your business through Twitter.

Taktical Digital

Coming in second through my research is Taktical Digital.  While LYFE specialized in all types of digital marketing, Taktical Digital has a focus on social media including Twitter, Google, Facebook, and Pinterest.

Taktical Digital found that Twitter’s large base is why it’s so appealing to social media marketers, including them. Their size alone makes it a prime spot to advertise across the country. Demographics are a big part of their advertising strategy.

They found that African- American and Hispanic users made up 14 percent of Twitter’s base, with over 37 percent of the total base between the ages of 18-29. Taktical Digital uses this data to ensure your advertising is reaching an age that is likely to be interested in your business on Twitter.

This is the type of work you get with Taktical Digital, a specialization of all things social media. According to a poll, “(63.5%) of respondents said Twitter produced the best ROI.” ROI is a return on investment. Taktical Digital knows this and makes social media marketing their primary goal.

They want to provide hard data to back up their success to each of their clients. When it comes to advertising on Twitter, they hold to their promise that the data is accurate, and improves to make sure your business is thriving and meeting its goals.

Thanks to their knowledge in social media advertising, they’ve simplified their strategy into three ways you can advertise on Twitter:

• Promoted Tweets
• Promoted Accounts
• Promoted Trends

The tweets show up at the top; they’re the simplest way to spread to your target audience. The accounts are on the sidebar, and this spreads an entire profile rather than one tweeted product. The trends are when you utilize a hashtag to spread your brand.

And this is just a tiny example of the expertise you’ll get from Taktical Digital.

Thrive Agency

It’s hard to top what LYFE and Taktical Digital bring to the complicated medium of Twitter advertising, but Thrive makes a strong case for why they’re a great choice for your agency.

Thrive runs off a single monthly price, a price they don’t think you’ll regret. On their website, they state, “A shiny new website is worthless if it doesn’t help you reach your goals.” They understand that flashiness isn’t everything. You have goals in my mind, and that’s their priority.

This is why Thrive steals my #3 spot of the best agencies available. They don’t try to sell you on a flashy lie of what you’ll get from them. If you have a goal and revenue in mind, that’s what they’ll get you. Twitter’s ad revenue reaches upward of 600 million, and it’s on the rise. Thrive is a great choice, you want profit, and they do too.

They start with increasing your Twitter following to make sure you’re getting the eyes that you need. Their goal is to add followers by the hundreds across the world to make sure your business spreads on Twitter the way you want.

They’ll then focus on locating your ideal customer. They don’t want to spread to a few eyes across the world. They want to locate who is interested in your product and bull’s-eye that demographic to make sure you’re spreading your business.

 Viral In Nature

“Capturing the POWER of SOCIAL MEDIA for the benefit of our clients.” This is Viral in Nature’s mission statement. Located in Calgary, their goal is to spread your business through Twitter and social media sites across the globe.

The awards speak for themselves. They’ve won numerous awards for social media marketing from GoodFirms and Clutch awarding them the top digital marketing company.

This is why Viral in Nature made the list, simplicity. With all the other options you will get results much like this one, but not with the simplicity Viral in Nature can offer. They want to give results with as little or as much input you feel like giving.

They start with the usual. Identifying your specific goals and finding a strategy to meet those goals. Then content is the priority. For Twitter, they strategize the best way to advertise on the site to best spread your business.

One customer said, “They’re great at listening and executing what I ask them.” Although a simple review, I think it sums up perfectly what Viral in Nature is all about. They’ll listen to your requests and make sure you’re getting quality results.

The best results will come from their “Monitor & Engage” section of the partnership. They analyze what worked and what didn’t. They analyze this from 9 am – 9 pm, 7 days a week.  There is a sense of dedication that I felt like Viral in Nature deserved to make this list.

They seem to be a great option for advertising on Twitter, and their awards echo volumes what they bring to the table. For Twitter, a personal medium, Viral in Nature might just be the person you need for your business.

Socially in

While this wasn’t the best option I found available on the market; they were a close second due to their exceptionally creative team. If creativity is your #1 priority on Twitter, Socially it may be the best choice for you.

They’re staff consists of artists, designers, writers, and photographers; all lead by professional strategists guaranteeing you quality results. They focus on passion; your passion. The creative blend of their staff with your goal in mind makes it easy to answer if this is the right agency for you.

Socially in follows a motto; “Ideas + Execution = Connection.” And they stuck by this motto and managed to stretch across companies including Birmingham Business Journal, ADWEEK, and Chief Marketer. The downside is their lack of experience compared to the other companies.

What they shine on is passion, what they lack are clients and experience. This may not necessarily be a bad thing; you could get a more personal relationship with working with them. But it may not be the right choice for you.

However, if you’re looking for a smaller team of dedicated creative members, Socially in could be your agency. They may not have as many numbers to show, but they have a commitment; a commitment that might not be matched with the other choices.

Final Thoughts

By now you might feel how complicated it is to advertise on Twitter. The best results require professionals, and professionals require an agency.

Twitter is growing and growing, along with ad revenue. And agencies are capitalizing on this. If they succeed, you succeed. Their strategies are all unique and bring different expertise to the table.

This will be the most challenging choice for you, what do I go with? It’s important to remember the stress you have when deciding is nothing compared to advertising your business on Twitter by yourself. Advertising agencies make it their priority that you succeed stress-free.

They’ll find exactly what strategy will work you to ensure you’re getting your business out there to the over 260 million Twitter accounts.

Whether you want a guaranteed large group of professionals with LYFE Marketing, or a more personal approach with Socially I, there’s an agency out there to suit everyone’s needs.

Advertising is complicated and hard to achieve correctly. But the good news is the market knows this and benefits from it. Twitter’s popularity is only benefiting the number of choices you have for which agency you can choose from.

Advertising Guides

Best Facebook Advertising Agencies
Best Instagram Advertising Agencies
Best Twitter Advertising Agencies
Best Snapchat Advertising Agencies
Best Google Ads Advertising Agencies
Best YouTube Advertising Agencies
Best Amazon Marketing Agencies
Best Mobile Advertising Agencies

Online purchasing has been on the rise, causing retail to struggle increasingly with each passing year. Companies like Amazon have been dominating the way people purchase anything from video games to that newest mattress you’ve been searching for. Because of this huge change in the market, advertising has been adapting and benefiting from companies like Amazon.

Amazon has 310 million active users and grossed over 178 billion dollars in 2017 alone. So it’s no surprise advertising companies are trying to benefit off the growing market.

In this article, I’ll discuss the five best advertising agencies you should be using on Amazon, and some of the difficulties you could face choosing the most effective option. Agencies have professional marketing teams to ensure you’re getting the best results to spread your brand.

Advertising on Amazon and the Challenges it Presents

Why should I use an advertising agency for Amazon? It can be frustrating deciding how to go about hiring an advertising agency for major companies like Amazon, but when I discuss the benefits, the frustrations will bother you less and less.

One of the major benefits of hiring these agencies is simplicity. Digital marketing can be difficult. With the vast amount of decisions to make for how exactly to profit the most from advertising, an agency takes all the stress away.

Advertising agencies work to achieve your goals with your specific needs in mind. Most of these agencies have a team of social experts to guarantee you’ll be getting the best results. Their marketing teams are driven to promote your brand through different forms of technology. Deciding how you want your brand or product promoted will make it easier for you to choose which agency will work for you.

What are some difficulties? The benefits speak for themselves, but what’s the catch? While finding the right agency will make your life much simpler, it isn’t exactly easy to decide. Each advertising agency has strengths and weaknesses. They are alike in some ways, but very different in others.

Some common challenges you’ll face are:

• What the advertising agencies’ strengths are.
• How much you’re willing to spend.
• Deciding which advertising agency is right for you. 

Which Advertising Agency is Best for Amazon?

For instance, some agencies will focus on creative development, Instagram advertising or even mobile app advertising. Their team could be suited to make a shiny website that could help promote your brand or product on Amazon. But they could also be more suited on strategy; ensuring keywords typed across Amazon will lead to the best results for your brand. Deciding what works for you is a great step to picking an agency.

Another problem is finding out cost-effective ways to manage how exactly you want to advertise. Whether it is getting your brand sponsored on Amazon, or paying for each click you receive, deciding what financially works for you will be a big step to finding the right advertising agency.

Deciding which agency you choose to go with will be the hardest one. There are tons to choose from, each with their own strengths, and each with their own unique strategies. Which should you go with? The best agency for you all depends on what you need. Each agency will work to fit your needs, but you have to decide which one you think will meet those needs.

I’ll be going over the five best advertising agencies, ranked in order, which you should consider.

1. Digital Operative
2. Search Engine People
3. ROI Revolution
4. Vertical Rail
5. Add 3

I’ll explain their strengths so you can decide which one will best help you exceed your goals. Advertising on Amazon can be complicated; these agencies will take the complications away and help you spread your brand.

Digital Operative

Digital Operatives is located all across the world from Tokyo to San Diego. Innovation is a common trope with Digital Operatives. They’re innovative pioneers themselves. They started advertising for their own products and creatively succeeded with their unique style.

They focus on experimentation; always finding new ways to uniquely advertise for your brand. On top of this, they still utilize a firm strategy with their team. This combination is why Digital Operatives earns the #1 spot on this list.

They stick with the mantra, “Start Small. Think Big. Adapt.” They’ve stuck by this and brought an exceptional advertising agency that blends its own unique creativity. So, what about the work? What’s so special about Digital Operatives?

A review from their San Diego office says, “Really strong morals – truly care about their clients and delivering the best possible solutions to them which are super cool (and refreshing.)” This review speaks volumes to their goals.

Digital Operatives’ primary goal is yours. They move through a structured and proven strategy that guarantees the best advertising for your brand. First, they’ll want to understand what you want and where you want to go. They treat every business unique.

KPIs. These are key performance indicators. Digital Operatives set these to follow a smart direction for your brand. When success is shown on these indicators, they’ll capitalize on it and keep the success flowing. When there is room for improvement, they improve.

We’ll be discussing other advertising agencies that are excellent, and perfect for advertising on Amazon. But when it comes to dedication, driven by a long-term partnership, Digital Operatives sets the bar pretty high.

Search Engine People

Search Engine People was founded in 2001. Located in Canada, they were one of the first digital marketing agencies. As Google started to grow in popularity more and more, people were finding ways to advertise their products online. Jeff Quipp, the founder, decided to launch Search Engine People.

Search Engine People has over 70 employees and have worked on over 2000 projects. They thrive on their team knowledge. In fact, many of the team members are now Professors across schools in Canada. They believe when you succeed, they succeed.

Many people underestimate how difficult it can be to manage your own digital marketing on Amazon, and Search Engine People knows this. Regent says, “First class organization. Everyone we’ve dealt with there has been personable, efficient, and motivated. Our Google AdWords results have increased significantly, it’s been money well spent!”

When you partner with Search Engine People, you’ll be led by a dedicated account manager who will work to make sure your unique voice echoes throughout their office. They will make sure the team is marketing to meet your goals. When you win, they win.

They focus on trends in the area you want to advertise on Amazon. These trends help mold the digital strategy that they’ll use to make sure your brand is being shared. Their expertise with hundreds of clients helps them gather the best trends and strategy to meet your goals.

ROI Revolution

While ROI Revolution didn’t make the top of my list, it was a close second. They have over 450 brands and retailers they help advertise all across the globe. They currently are driving over 1 billion dollars in revenue for those clients including, Kenneth Cole, Hue, and Scully and Scully. When you use ROI Revolution, the work speaks for itself.

While ROI Revolution focuses on hundreds of brands and strategies, they have a focus on Amazon advertising. ROI Revolution states on their website, “Roughly twice as many shoppers start their product search on Amazon over Google.” They know this and have specific strategies to ensure your brand is being viewed.

They even have a guide on their website discussing topics such as “dynamic tactics” for showing off through all the competition on Amazon to taking “full advantage of Sponsored Products.”

Nicole says, “At first, we feared that ROI Revolution would not understand our complex product offerings and brands. …The team helped relieve our fears. It was clear in the discussions they did understand.” This review doesn’t come surprising given their expertise.

ROI Revolution stands out by using their unique strategy, execution, and optimization. Through constantly testing and analyzing their strategy, they’re able to adapt and only stick with proven strategies to optimize your Amazon advertising.

Vertical Rail

It doesn’t matter if you’re experienced in digital marketing already; selling on Amazon can be difficult even for veterans. This is why Vertical Rail markets for two different types of people, new sellers on the Amazon Marketplace and experienced veterans who need a strategic plan to boost their profits.

Vertical Rail uses tactics like these to boost your sales and make your life easier:

• Increase Organic Traffic
• Increase Conversion Rate
• Increase Sales

One review says, “If you’re serious about getting what needs to be done…done, than you’ll do very well at VR. This is a no BS, cutting edge, out-of-the-box thinking environment that rewards creative, forward-thinking minds.”

While you may not be getting the same experience you would from Digital Operatives, you are getting the same passion. They stick with their proven strategies to ensure you’re advertising the best you can on Amazon.

Amazon has around 300 million users, so having an expert’s mange your marketing is vital. Vertical Rail focuses on hands-on- account management and organic search marketing, ensuring you’re getting the best results for your brand.

On top of this, they also focus on web design and social and mobile marketing. This wide range of marketing options creates a low-risk opportunity for you to advertise your products on Amazon.

Add 3

Add 3 is based in Seattle, and on top of Amazon, they also advertise for companies including Costco Wholesale, Boyd gaming, and its Cosmetics. While they still provide a unique strategy, they simply don’t have enough experience to rank higher on my list.

While this could be negative when you’re making a decision, many could find this as a positive. What they may lack in experience, Add 3 makes up for in a more personal relationship. Without having 450 dedicated clients like ROI Revolution, you’ll most certainly get a more personable experience.

They advertise on Amazon through Sponsored Products, and Headline Search Ads; much like many of the other agencies. While it isn’t special, they remain successful for their clients. When it comes to a budget, this company could be worth looking more into.

Given a smaller client base, transparency is where they shine. They’ll be honest about the results of their strategies with your brand, and revamp when they need too. Your success is theirs. What Add 3 lacks in numbers, they make up for in a driven staff dedicated to your success.

Final Thoughts

By now, if you’re considering advertising on Amazon, you already know the challenges and pitfalls you could face. Whether it’s the vast numbers of options or a fixed budget, problems can add up.

Advertising agencies speak for themselves by utilizing professional and proven strategies to ensure you succeed. It’s the accountability that drives the need for an agency. Your success is their success. Your failure is their failure.

You can expect results from professional agencies like the 5 we discussed in this article. Whether it be ROI Revolution with proven numbers to show for their success or Add 3 for a more personal client relationship; the options are endless.

Amazon is growing and growing every day, changing the world. While you’re looking to take advantage of that, advertising agencies are too. They benefit from you, and if you’re not satisfied, they change their strategy to make sure you are.

The risks really are minimal when using a successful agency. The results are there, and they don’t lie. While Amazon is growing, so is the vast amount of content. You need professional marketers to ensure people can see your product.

The stress of not spreading your brand enough really isn’t worth it. The options are endless, and the risk is low. Use this list to find an advertising agency that works for you, and can meet all your needs. There is a perfect company for everyone, and they’re waiting for your success.

Amazon continues to grow, and your product can too.

Advertising Guides

Best Facebook Advertising Agencies
Best Instagram Advertising Agencies
Best Twitter Advertising Agencies
Best Snapchat Advertising Agencies
Best Google Ads Advertising Agencies
Best YouTube Advertising Agencies
Best Amazon Marketing Agencies
Best Mobile Advertising Agencies

QUICK ANSWER: THE BEST INSTAGRAM ADVERTISING AGENCY

• Voy Media
• Viral Nation
• True North Social
• Influencer Marketing Agency (IMA)
• Infinite

You probably don’t want to jump into Instagram advertising on your own. Hiring an agency will almost certainly lead to faster, more effective results. With the right agency in your corner, your brand awareness and conversion rate can get a serious boost. Not sure which agency is the best for your needs? Here are five Instagram agencies with a lot to offer:

Best Instagram Ads Agency

#1 Voy Media

This is a boutique agency founded in 2015 by Kevin Urrutia and Wilson Lin. They offer the personal touch of a boutique agency but also deliver the data-driven results of a much larger firm. They’re able to develop a complete online marketing campaign involving Instagram, Facebook Advertising, and other popular platforms.

Hiring one agency to coordinate all of your social media is often the most effective and cost-efficient way to advertise online. Voy Media will identify your target audience for each individual platform, and then develop targeted ad campaigns. With Instagram specifically, they’ll use photos and videos to tell a story related to your brand. All decisions are backed by data and scientific research.

Voy Media offers clients a scaling pricing system based on ads purchased each month. By avoiding a flat fee, you’ll get more return for your marketing investment. For example, if you buy $5,000 worth of ads, Voy Media will only charge you $1000. That’s a pretty good deal for content creation, copywriting and implementation.

Pros:

• Personal service with a dedicated account manager
• No set-up fees. Costs are a proportion of ad buys.
• Able to conduct simultaneous Instagram and Facebook ad campaigns
• Ad campaigns are both creative and data-driven
• Available to also do Google Ads, Snapchat Ads, Twitter Ads, and Pinterest Ads

Cons:

• Customer reports only available bi-weekly
• A small staff can be busy

#2 Viral Nation

With offices in both Ontario and New York, Viral Nation focuses on visual social media platforms including Instagram, Vine, YouTube, and Snapchat. Like a traditional advertising agency, they create campaigns for brands interested in generating awareness and buzz.

However, Viral Nation also represents a variety of influential social media stars. This means any company who hires Viral Nation has potential connections to established Instagram influencers among others. If you’re interested in establishing your brand as an authority in your industry, and you have a product which works well visually, Viral Nation is worth consideration.

Pros:

• Focus on visual social media platforms including Instagram
• Client list includes GoPro, Coca-Cola, and Disney
• Extensive background in creating social media influencers

Cons:

• Smaller clients might not get as much attention as larger ones
• Not heavily focused on Facebook and other non-visual platforms

#3 True North Social

If you’re primarily interested in creating an ad to sell particular products, True North Social has a lot to offer. They’re able to create photos, videos, and Instagram stories as part of a full campaign. Ideal for situations where you want to promote a specific product or service.

True North Social places a lot of emphasis on Instagram marketing. They even offer a full range of professional photography to highlight your products, services, and brand. By using Instagram stories, they’re able to develop a long-term campaign designed to increase brand awareness among new customers.

Pros:

• Heavy focus on Instagram marketing
• Experienced photographers on staff
• Emphasis on increasing brand awareness

Cons:

• Also offers SEO and website, which may not be needed
• Two-person organization

#4 Influencer Marketing Agency (IMA)

Looking for a way to tell your brand’s story on Instagram? IMA is a digital advertising agency known for placing an emphasis on beautiful photos and big events. They’re a go-to agency for sponsored events, product launches and other large-scale but one-time actions.

Unlike the other agencies we’ve mentioned, IMA is located outside of the U.S. Headquartered in Amsterdam, their extensive client list includes a variety of European-based companies including Diesel, L’Oréal and Farfetch. Overall, IMA is a great choice if you’re looking to increase the cool factor of your brand.

Pros:

• Strong background in image-based social media marketing
• Able to connect real-world events to a brand’s social media channels
• Hip, fashionable mindset well-suited for younger brands

Cons:

• A european-based company can be difficult to reach during U.S. business hours
• Emphasis on fashion and cutting-edge brands

#5 Infinite

Based in Dallas, Infinite Marketing is a bit older than most of the agencies on the list. But older doesn’t mean out-of-touch. Originally an agency which focused on TV and radio ads, they’ve expanded over the years to include a variety of digital marketing including Instagram.

But they remain true to their roots, and that’s a big benefit for clients. They’re able to combine Instagram marketing with old-school methods such as live events and traditional ad buys. For instance, they recently completed a huge campaign for Dallas which combined live events and an Instagram art show.

Pros:

• Experienced agency comfortable with both digital and traditional advertising campaigns
• Able to involve real-world events
• Highly original, creative campaigns

Cons:

• Live events only possible in the Dallas area
• Traditional marketing might not be necessary for your brand

Digital marketing plays a vital role in brand awareness and customer engagement for all types of businesses. Unfortunately, too often the idea of “digital marketing” is used to simply mean “Facebook marketing.” While Facebook is an important part of any marketing campaign, it’s not the only social media game in town.

Instagram can be a powerful marketing tool, capable of creating worldwide brand awareness and reaching an entirely new audience of potential customers. But promoting your company on Instagram is a process filled with many unique challenges. You’ll get the best results by hiring an agency dedicated specifically to Instagram marketing.

Not sure how to find the best Instagram advertising agency? We’re here to help. Our complete guide covers the benefits of Instagram advertising and what factors to consider when researching different agencies. Plus, we’ve created five mini-reviews for Instagram agencies we think you’ll love:

Choosing an Instagram Advertising Agency

What Type of Advertising Campaign Are You Interested In?

There’s no one Instagram advertising agency which is the clear best choice for everyone. Instead, you’ll want to find an agency which specializes in the type of advertising best suited for your situation.

Generally, Instagram ads have two separate purposes. First, you can create a large campaign to promote your brand. This means you’re not pushing any specific products. Instead, your Instagram presence is designed to increase brand awareness. Instagram Stories use a series of pictures and videos to create a larger ad campaign.

The other type of advertising is more traditional. Here the ad agency will create ads designed to promote specific products or services. Because Instagram is primarily an image-based platform, ads will typically focus on photos and illustrations with relatively minimal text.

Not sure which type of Instagram advertising is best for your brand? A consultation with an agency will help you figure out the best course of action. Just make sure the agency you choose has experience with the type of campaign you want to be conducted.

Does Agency Location Matter?

Because Instagram is available worldwide, you’re not limited to an agency located in the same city. While the ability to meet face-to-face can be nice, there aren’t any particular benefits in the long run. Instead, make sure the agency you choose is easy to reach by phone and email.

You’ll have a lot more options available when agency location isn’t a priority. This lets you focus instead on finding an agency with the specialized skills you need. As long as the agency maintains consistent communication, you shouldn’t have any problems, even if their office is located halfway around the world.

Watch Out for Red Flags

All agencies will promote their benefits, experience and general positive attributes. After all, they’re experts in advertising. But you want to look beyond the hype and consider any negative attributes.

Consider this the “glass half empty” approach. Instead of focusing on the benefits of an agency, consider all the potential negatives. By avoiding agencies with multiple red flags, you’ll be left with only quality agencies to consider.

So, what issues should set off alarm bells? Generally, avoid agencies which promise guaranteed results. Marketing and advertising are often inexact science. It’s impossible to predict how effective any individual campaign will be, so avoid any agency which promises a specific outcome.

Also, avoid “one size fits all” marketing packages. These pre-made plans seldom consider the specifics of your brand. Instead, choose an agency which develops a custom plan based on your needs.

How Much Should Instagram Advertising Cost?

There’s no set answer here. Costs will vary based on the number of ads, their quality, their frequency and more. However, just because prices will vary doesn’t mean they should be a surprise.

Before any work begins, you should ask for a quote and a prospectus. All prices should be easy to understand. Many agencies offer the option of starting with a small campaign and then expanding it over time. This allows you to control costs and only pay for more work after the previous marketing efforts have shown some results.

Instagram Advertising 101

When Instagram first launched in 2010, many social media experts were slow to see its potential. The general idea was that this new service was too similar to Facebook. But Instagram’s image-heavy platform quickly grew in popularity among users, even if marketing pros were slow to notice.

Today, Instagram has over 800 million users, with over 500 active daily users. And the Instagram audience is significantly different than the people on Facebook. Teens have cut back on their Facebook use significantly, leaving Instagram as one of the most popular platforms for people under the age of 30.

Plus, Instagram often seems more “real” to users. Celebrities, brands and other influencers can use Instagram to connect with an audience in ways which feel authentic. This is why Instagram is often effective at generating buzz and awareness for a brand.

Why Choose an Instagram Ad Agency?

Instagram’s authenticity is a double-edged sword. On the one hand, a brand which appears authentic can attract a lot of positive attention. But Instagram users are also very quick to turn on a brand which comes across as insincere.

This is why an Instagram Agency is usually so helpful. They know how to create a message which Instagram users will respond to. Plus, an agency is able to draw on in-house data to make impactful decisions.

Agencies track a variety of data across their entire client roster. This helps them identify various trends and techniques which effectively reach potential customers. The bigger the agency, the more data is available to help achieve your brand’s specific needs. Of course, large agencies can sometimes feel more impersonal than smaller ones, so you want to find an agency with an appropriate balance.

Conclusion

Instagram is often easily dismissed by marketing pros, but with the right agency in your corner, this image-based platform can be instrumental in building your brand. However, Instagram can be tricky to navigate, which is why you want experienced marketing professionals in your corner.

The best Instagram agency understands how to reach and connect with Instagram users, who are different than the users of all other social media platforms. Fortunately, the five companies above offer high-quality Instagram advertising services at affordable rates.

Advertising Guides

Best Facebook Advertising Agencies
Best Instagram Advertising Agencies
Best Twitter Advertising Agencies
Best Snapchat Advertising Agencies
Best Google Ads Advertising Agencies
Best YouTube Advertising Agencies
Best Amazon Marketing Agencies
Best Mobile Advertising Agencies

If there’s one way to win more clients its by reintroducing your ads after they leave your website. Taking this approach to your Facebook Ads can not only save your advertising budget but also allow you to focus your campaign on the people who are really interested in your legal services.

Lawyers using Facebook Retargeting Ads can take advantage of an affordable and efficient advertising method.

Your Future Clients Are On Facebook

Facebook has more than 1.4 billion active users (avg. for December 2017) which is where many of your future clients can be found.

Facebook Users by Age in 2018

Source

The graph above reveals some really important data on how many people are using Facebook:

• 3 million users aged 25 to 34
• 4 million users aged 35 to 44
• 4 million users aged 45 to 54

This will likely be the age bracket your law firm would be targeting your ads toward, however, some areas of law may focus on younger or older age ranges. The key focus is that somewhere in these numbers are a few new clients that require your firm.

What is a Facebook Retargeting Ad?

Have you ever been on Facebook then later went to another website only to see an advertisement for some CRM company appear at the top of the new website you’re browsing?

This is what is known as retargeting and it is an extremely effective way of bringing potential clients back to your website to contact your firm.

In the digital marketing world, Facebook’s retargeting ads tend to yield some of the highest returns from an advertisers ad budget. For your law firm, this provides you with an opportunity to maximize your budget by getting second, third, or more chances to convince someone that you are the lawyer for the job.

Facebook Retargeting On a Deeper Level

There are a few reasons why a retargeting campaign is very effective for advertising your law firm. An interpretation of Retargeting.com suggests that retargeting works because you can deliver ads again to your target clients which have already expressed interest in your law firm.

You’ll need an attorney website to get the most out of Facebook’s retargeting ads because a snippet of code must be placed on your website. This code places a cookie (a small tracker) onto any visitor’s computer which sends information back to Facebook about the pages they visited.

You would use Facebook’s custom audiences to retarget visitors to specific places on your website. For example, if a visitor went to your contact form, you can retarget them so they return and send you a message.

Another example could be a special offer for a free consultation for people considering divorce. This compelling offer is found on your homepage and in order for a visitor to receive this they must provide you with an email. Your initial Facebook campaign starts off by attracting Facebook users to your homepage. Some users stop by but you don’t receive as many emails as you like. With your retargeting ads, using an image that emphasizes that pain of divorce with more information about the benefits of hiring a divorce lawyer.

Retargeting is a cost-effective way to re-engage with your potential clients. It gives them a second opportunity to decide whether your law firm is the best choice available. Now, if you’re wondering how to set that up, you can learn how in the next section.

Setting Up Facebook Retargeting Ads

Using Facebook retargeting ads provides your law firm with a competitive edge. There aren’t many other law firms doing this which makes this a smart move for your law firm’s market strategy.

Here’s a simple approach to setting up next law firm’s Facebook Ad campaign with retargeting at your law firm:

Install Facebook’s “Pixel”

The first thing you have to do is install Facebook’s tracking pixel on your website. This pixel is what is used to track visitors on your website and sets up the retargeting ad through Facebook’s ad network.

You shouldn’t require any help from a web developer for placing the tracking pixel on your website. There’s an easy to follow explanation on Facebook’s help forums.

Choose Your Audience

The next step is to log into your Facebook Ads account and go to “Audience.” Facebook offers powerful tools to select a specific group of people to target your ads. If you’re a local law firm, you can select which city you’re in, their marital status, employment, the approximate level of income, whether the visited your website, and all kinds of combinations.

If you don’t want to create a custom audience, you can upload your own list of contacts instead. Or, you can merge both your contacts with the audience you want to target.

Whichever you decide, your ads are almost ready to be displayed to your target audience whenever they browse Facebook, Instagram, and other websites throughout Facebook’s advertising network.

Grab Their Attention

Your retargeting efforts will only be effective if you have a compelling message (or image) that can recapture your audience’s attention.

Why should they return to your website? What do you want them to do? Do you want previous visitors to return to a contact form after visiting your page containing a special?

Before you start creating your Facebook ad, it’s important to have a plan. This will help you determine the direction and the design of the overall ad. You retargeting ad has to catch people’s eye and bring them back to your website. Take a look at the example below:

This is just one of many ways you can use Facebook ads to target your potential clients and increase intakes at your firm. However, be sure you don’t make these mistakes with your Facebook Ads.