Mobile advertising refers to any advertising that appears on mobile devices: smartphones, tablets, smartwatches, and other mobile devices with wireless connections. Mobile advertising is a type of mobile marketing and includes text (SMS) ads, mobile browser web banner ads, and banners and videos in games and downloaded apps.
Mobile devices have smaller screens than laptops, desktop computers, and televisions. Mobile advertisements are generally compact and concise to match the specs of mobile devices. Companies like Google and Facebook tailor mobile ads to the user based on browsing history, shopping habits, geolocation, demographics, and interests.
Mobile advertising gives advertisers the highest chances of being seen by their target audience compared to TV or even traditional digital advertising such as Facebook ads. Mobile devices outnumber television sets three-to-one.
According to Ad Age, in 2017 online ad revenue totaled $88 billion. This figure represents a 21% increase from 2016. Mobile ad revenue grew by a whopping 66%, over ten times more than traditional desktop computer advertising, during the same time.
In March of 2018, Google officially rolled out mobile first indexing, meaning that they now “use the mobile version of the page for indexing and ranking, to better help – primarily mobile – users find what they’re looking for.”
Does this mean that all Google SEO is now mobile SEO? No, but here’s what it does mean:
Mobile-indexing is rolling out on a broad basis.
Having mobile-friendly content is helpful to perform better in mobile search results
Having fast-loading content is beneficial to perform better for mobile and desktop users
Unless current trends reverse, mobile will continue to grow faster than every other form of advertising, and delegating your mobile advertising needs to a professional agency is the best way to ensure your mobile advertising campaign succeeds.
Mobile advertising offers up-and-coming brands a new foothold into the fastest-growing customer pool right now. Established businesses must consider how to keep up with changing trends. In both cases, unless you’re already a skilled professional experienced in working on mobile advertising campaigns, hiring a mobile advertising agency makes sense.
I’ve written this guide to tell you exactly what you need to know about mobile advertising. Once you have a grasp of how mobile ads work and what agencies do, you will know what to look for in an agency. The agencies listed at the end are the best of the best, selected from among hundreds of top agencies.
What You Need to Know About Mobile Advertising
Because mobile advertising includes all ads explicitly served to mobile users, it is a broad category. The purpose of this section is to help you understand what mobile advertising can do for your company. Once you know the benefits of mobile ads and what goes into a mobile ad campaign, you’ll be equipped to choose an appropriate agency to conduct your next mobile campaign.
Not surprisingly, mobile best practices are different in crucial ways from traditional advertising best practices, and also differ from other digital advertising. Here are the most critical areas to focus on for successful mobile advertising:
Be Clear and Concise
Mobile devices have relatively small screens, and users can quickly get saturated with information. They will scroll past overly cluttered ads. Keep things simple.
About 30% of mobile searches are for location-specific queries. Users are often looking for coffee shops, gas stations, or other immediate local needs. Consider how your campaign can take advantage of these queries.
While demographics are a fundamental of all advertising, the demographic breakdown on mobile is anything but traditional. In addition to age, gender, location, and household income, you also need to consider whether your audience is gamers, news junkies, online shoppers, or another type of user.
Split test and Experiment
Mobile is a great place to experiment and compare the outcomes of two or more different tactics. An excellent mobile ad agency will know what variables to tweak and test to give you the best return on investment.
Monitor Key Metrics
Because mobile users check their phones throughout the day, mobile devices can provide advertisers with more consistent performance data than any other platform. You will need to gauge important metrics like impressions, click-throughs, shares, actions taken, and which users respond best and during what days and times.
Define Your Campaign Objectives and Metrics
Before you choose an agency or undertake any ad campaign, you need to set objectives – goals – and metrics, or ways of measuring your progress towards those goals. Here are some common goals of mobile advertising campaigns:
Establish a brand
Raise brand awareness
Increase sales or revenue
Increase web traffic to a website or a landing page
Increase in-store visits
Promote a coupon or other deal
Your objectives determine what metrics you will use, as well as what actions you take during the campaign. Mobile advertising offers many different metrics, so if you aren’t mobile ad savvy, this is another area where you’ll benefit from consulting an agency.
Get clear on your objectives first; then you can discuss them with prospective ad agencies, and narrow down ad agencies based on their specific area of expertise.
Define Your Target Audience
The second step as you plan your ad campaign is to define who your ads will target. You may already know your target audience, or a good mobile ad agency can help you do market research using test ads and surveys. Google Analytics, Facebook Audience Manager, and Twitter Audience Insights are also great places to do research.
Along with defining your target audience, you also want to understand their context. For example, most people in surveys say they prefer geolocation-specific search ads. Do you know how to target your ads to a specific zip code or geographical area for better conversion?
Context includes where your users are throughout the day, and which location is best to serve your ad: what percentage access their mobile device at home, in public, while traveling, and at work? These details will take your mobile campaign to the next level.
Once you know exactly who your audience is, what they like, what they need, how they think, and how to reach them through advertising, you’re almost ready to start designing the advertisement itself.
Types of Mobile Ads by Platform
Some mobile ad agencies specialize in one or two platforms, and others work with most mobile ad platforms. Do you want your ad to run on a single platform or multiple platforms?
If you are a smaller business owner, you can get great results on a smaller budget by doing your homework and picking the right platform. Bigger businesses should consider the advantages of appearing on multiple platforms.
These are the most important platforms to consider for your ad campaign:
App store promotion
Affiliate and ad serving programs
In-game mobile marketing
Mobile search ads
Mobile social ads
App store promotion works great for app install campaigns if your business is an app or has an app associated with it. Affiliate and ad serving programs take the guesswork out of targeting demographics and provide a lot of built-in metrics. In-game mobile marketing targets a large and dedicated user base of mobile gamers.
QR codes are codes displayed on ad space that users scan with their devices, which then take users to a specific webpage or app. QR codes work well with gamification or other fun campaign ideas to spread awareness.
A native ad is an ad appearing in an app or website that’s in the same format as the content the user is viewing. Examples include sponsored articles, sponsored posts, and sponsored videos.
SMS or text advertising is one of the oldest forms of mobile marketing. SMS advertising entails sending users texts or having them text a number, to receive offers or other promotional incentives. Some users still respond well to SMS ad campaigns, so don’t overlook the possibility of engaging customers through SMS.
Top FIVE Mobile Advertising Agencies
Here are the top five mobile advertising agencies, hand-picked from hundreds of different agencies around the world.
#1 Voy Media
Voy Media is a global, full service, a mobile & Facebook marketing agency that focuses entirely on mobile growth for businesses. They have offices in New York and San Francisco. Moburst has successfully redefined hundreds of apps, engaged in extensive A/B testing, and conducted tons of research into user preferences.
The global growth director of a large transportation company hired Voy Media for app store optimization. Voy Media provided keyword optimization support for Apple’s App Store and the Google Play store on an international scale. The global growth director appreciated their detailed monthly reports, which also included translations. He says their app store optimization is the best in the industry.
Voy Media can help your business with any mobile advertising challenge with their creative thinking, data-driven analytics, and ability to convert targeted audiences into loyal users or customers.
PreApps is a mobile advertising agency based in Boston, Massachusetts. Their specialty is growing apps from zero to millions of downloads and sales. They have collectively helped apps reach 550 million downloads over six years.
The owner of a mobile dating app hired PreApps to handle production of advertisements for the dating app. The owner gives PreApps high marks for responding to her needs, working independently, and producing high-quality work. The company developed three short video commercials of various lengths, which exceeded the expectations of the dating app owner regarding their quality.
PreApps helps with launch, promotion, recognition in different markets, viral videos, app store optimization, influencer marketing, and scaling. If you need help advertising your app, PreApps is the best specialty firm for your needs. They offer a complimentary growth and strategic plan along with their initial consultation.
#3 Udonis, Inc
Udonis is a Newark, Delaware mobile ad agency that specializes in scaling games and apps from zero to 10 million users. They have had over ten apps featured on Apple Store’s top charts in 2018, deliver millions of app downloads each month, and are a Google and Facebook certified Partner Agency.
The founder of the Travel Nurse Association hired Udonis for lead generation and social media management. She says since she began the partnership, her cost per lead has dropped, and her percentage of high-quality leads has increased. They run every stage of her campaigns, from strategy to content to analysis, with swift turnaround time.
Udonis is excellent at what they do, which is why they won the Clutch. Co leading digital marketing agency award in Philadelphia, PA for 2018, as well as the leading digital marketing agency awards for Washington, DC, and Baltimore, MD in 2017.
If you’re ready to scale your user acquisition for a game or mobile app, they promise to get back to you within 24 hours after you reach out.
Zorka.Mobi is Belarusian a creative and mobile performance agency. Their full range of mobile marketing services includes from strategy development, execution, Influencer Marketing, cost per install (CPI) or cost per action (CPA) media buying, app store optimization, Apple Search Ads, and remarketing campaigns.
Vadim P., the owner of a mobile dev company, hired Zorka.Mobi for a six-figure app marketing campaign. Now his app has a larger user base and higher quality traffic. He says the agency hit all key targets, including fraud protection. He appreciates their skilled work and excellent communication.
Zorka.Mobi coordinates with developers and agencies that have global reach. If you are looking for a reasonably priced international creative firm grounded in analytics and experience, you’ll be well-served by Zorka.Mobi.
#5 Yodel Mobile
London-based Yodel Mobile is 100% focused on mobile marketing. Their global full-service mobile and app marketing consultancy has won multiple awards since they opened shop in 2007. They have worked with startups as well as the following international brands: NBC Universal, Fujifilm, and The Economist Group.
The director of marketing for an established women’s health app hired Yodel, and she says their enthusiasm shines through in the campaign results. Their efforts are translating into long-term benefits regarding the app’s reach.
Consider retaining Yodel Mobile if you are interested in their ongoing app business support, growth optimization, user retention, mobile strategy, and mobile acquisition services.
Whether you are a startup business or involved with a large established company, it’s time to get current and prioritize advertising to mobile users.
As you make the shift to a mobile-first world, be sure to keep mobile best practices in mind, define your objectives and key metrics, define your target audience and their context, and review the pros and cons of different advertising platforms.
Moburst is our number one overall pick for the best mobile advertising agency. As a premier global firm, they have the best full-service approach to mobile growth for companies looking to capture the global mobile market share. If you demand excellent results but are working with a smaller budget, Zorka.Mobi may be the perfect international global mobile ad agency for your needs.
Social media has taken the world by a storm, and along with it have come to a plethora of advertising opportunities. Advertising agencies across the country have been taking advantage of the growing social media platforms and can help you better be seen. In this article, we’ll take a look at some of the best advertising agencies designed for Twitter to help build your brand.
Advertising on Twitter and the Challenges it Presents
There are over 260 million Twitter accounts, and the number continues to grow. But advertising on Twitter yourself can be extremely challenging. Some of the frustrations you could run into are:
Getting your tweets spread more
Budgeting to advertise to your needs
Building up a base of viewers
Although Twitter is a massive medium with great potential, many people find it extremely difficult to advertise their business through tweets on their own. Simply put, it’s tough to get your tweets spread through a wide range.
You’ll also need to consider budgeting when you’re getting your ads out there. Building a base to meet your goals can be difficult, especially when you feel at a loss for getting eyes to see your tweets. In this article, I’ll talk about the growing challenges when choosing an advertising agency for Twitter, and the top 5 to help make that easier.
While advertising your business yourself can feel like a hopeless chore on Twitter, it’s just as challenging choosing an agency to help you. Some of the problems you could run into are:
Strengths and weaknesses of each agency.
How much you’re willing to spend.
Deciding which advertising agency is right for your business.
Which Advertising Agency is Best for Twitter?
While many marketing agencies can feel the same, when you learn more about the details of their strategy, it’s noticeably different. For instance, many agencies will focus on trends and the changing attitudes throughout social media, while others could prioritize awareness in the blogging community.
While each agency will utilize both these strategies, it’s important to know which you prioritize to find an agency that will do the same.
When it comes to budgeting, advertising on Twitter is a great choice. Social media ads are the most cost-effective way to advertise. For instance, you could spend nearly 1000 dollars on a billboard that potentially could only be seen by less than 1000 people. But with social media, you could spend 3 dollars for an ad seen by 1000.
The most challenging part of picking an ad agency for your business is exactly that, choosing. There are so many options that specialize in social media and can meet your goals. So which one works for you? It’s entirely up to you and what goals you have.
To help simplify the process, I’ve made a list of the top 5 advertising agencies for Twitter, in order of best to last, to make it easier for you to decide:
In my research of the best advertising agencies to choose from, the one that stuck out the most is Voy Media.Voy Media focuses on an affordable but goal-driven advertising strategy that stands out from the other options.
They aim to boost the traffic to your site in an exponential way that makes your money worthwhile. They stuck out to me as an agency that you can count on, and while others can meet your goals, Voy Media seems to exceed them.
One customer said, “ Anytime I had a question or problem, Voy Media knew exactly how to solve it.” Voy Media focuses on quality and precision.
They start by launching an advertising campaign. The strategy targets the exact audience that you need to spread your business, including your contacts, website audience, and demographics of the people you advertise too.
They also track throughout your advertising to know when and what to keep. Voy Media identifies what is working and what isn’t to make sure they’re advertising the best way to meet your goals. Best of all, they’re low-risk.
Their contracts last three months, and if you aren’t pleased, you can cancel with a months’ notice. With all the benefits available, and the low-risk, this was the best advertising agency I found to spread your business through Twitter.
#2 Taktical Digital
Coming in second through my research is Taktical Digital. While LYFE specialized in all types of digital marketing, Taktical Digital has a focus on social media including Twitter, Google, Facebook, and Pinterest.
Taktical Digital found that Twitter’s large base is why it’s so appealing to social media marketers, including them. Their size alone makes it a prime spot to advertise across the country. Demographics are a big part of their advertising strategy.
They found that African- American and Hispanic users made up 14 percent of Twitter’s base, with over 37 percent of the total base between the ages of 18-29. Taktical Digital uses this data to ensure your advertising is reaching an age that is likely to be interested in your business on Twitter.
This is the type of work you get with Taktical Digital, a specialization of all things social media. According to a poll, “(63.5%) of respondents said Twitter produced the best ROI.” ROI is a return on investment. Taktical Digital knows this and makes social media marketing their primary goal.
They want to provide hard data to back up their success to each of their clients. When it comes to advertising on Twitter, they hold to their promise that the data is accurate, and improves to make sure your business is thriving and meeting its goals.
Thanks to their knowledge in social media advertising, they’ve simplified their strategy into three ways you can advertise on Twitter:
The tweets show up at the top; they’re the simplest way to spread to your target audience. The accounts are on the sidebar, and this spreads an entire profile rather than one tweeted product. The trends are when you utilize a hashtag to spread your brand.
And this is just a tiny example of the expertise you’ll get from Taktical Digital.
#3 Thrive Agency
It’s hard to top what Voy Media and Taktical Digital bring to the complicated medium of Twitter advertising, but Thrive makes a strong case for why they’re a great choice for your agency.
Thrive runs off a single monthly price, a price they don’t think you’ll regret. On their website, they state, “A shiny new website is worthless if it doesn’t help you reach your goals.” They understand that flashiness isn’t everything. You have goals in my mind, and that’s their priority.
This is why Thrive steals my #3 spot of the best agencies available. They don’t try to sell you on a flashy lie of what you’ll get from them. If you have a goal and revenue in mind, that’s what they’ll get you. Twitter’s ad revenue reaches upward of 600 million, and it’s on the rise. Thrive is a great choice, you want profit, and they do too.
They start with increasing your Twitter following to make sure you’re getting the eyes that you need. Their goal is to add followers by the hundreds across the world to make sure your business spreads on Twitter the way you want.
They’ll then focus on locating your ideal customer. They don’t want to spread to a few eyes across the world. They want to locate who is interested in your product and bull’s-eye that demographic to make sure you’re spreading your business.
#4 Viral In Nature
“Capturing the POWER of SOCIAL MEDIA for the benefit of our clients.” This is Viral in Nature’s mission statement. Located in Calgary, their goal is to spread your business through Twitter and social media sites across the globe.
The awards speak for themselves. They’ve won numerous awards for social media marketing from GoodFirms and Clutch awarding them the top digital marketing company.
This is why Viral in Nature made the list, simplicity. With all the other options you will get results much like this one, but not with the simplicity Viral in Nature can offer. They want to give results with as little or as much input you feel like giving.
They start with the usual. Identifying your specific goals and finding a strategy to meet those goals. Then content is the priority. For Twitter, they strategize the best way to advertise on the site to best spread your business.
One customer said, “They’re great at listening and executing what I ask them.” Although a simple review, I think it sums up perfectly what Viral in Nature is all about. They’ll listen to your requests and make sure you’re getting quality results.
The best results will come from their “Monitor & Engage” section of the partnership. They analyze what worked and what didn’t. They analyze this from 9 am – 9 pm, 7 days a week. There is a sense of dedication that I felt like Viral in Nature deserved to make this list.
They seem to be a great option for advertising on Twitter, and their awards echo volumes what they bring to the table. For Twitter, a personal medium, Viral in Nature might just be the person you need for your business.
#5 Socially in
While this wasn’t the best option I found available on the market; they were a close second due to their exceptionally creative team. If creativity is your #1 priority on Twitter, Socially it may be the best choice for you.
They’re staff consists of artists, designers, writers, and photographers; all lead by professional strategists guaranteeing you quality results. They focus on passion; your passion. The creative blend of their staff with your goal in mind makes it easy to answer if this is the right agency for you.
Socially in follows a motto; “Ideas + Execution = Connection.” And they stuck by this motto and managed to stretch across companies including Birmingham Business Journal, ADWEEK, and Chief Marketer. The downside is their lack of experience compared to the other companies.
What they shine on is passion, what they lack are clients and experience. This may not necessarily be a bad thing; you could get a more personal relationship with working with them. But it may not be the right choice for you.
However, if you’re looking for a smaller team of dedicated creative members, Socially in could be your agency. They may not have as many numbers to show, but they have a commitment; a commitment that might not be matched with the other choices.
By now you might feel how complicated it is to advertise on Twitter. The best results require professionals, and professionals require an agency.
Twitter is growing and growing, along with ad revenue. And agencies are capitalizing on this. If they succeed, you succeed. Their strategies are all unique and bring different expertise to the table.
This will be the most challenging choice for you, what do I go with? It’s important to remember the stress you have when deciding is nothing compared to advertising your business on Twitter by yourself. Advertising agencies make it their priority that you succeed stress-free.
They’ll find exactly what strategy will work you to ensure you’re getting your business out there to the over 260 million Twitter accounts.
Whether you want a guaranteed large group of professionals with LYFE Marketing, or a more personal approach with Socially I, there’s an agency out there to suit everyone’s needs.
Advertising is complicated and hard to achieve correctly. But the good news is the market knows this and benefits from it. Twitter’s popularity is only benefiting the number of choices you have for which agency you can choose from.
Advertising on social media grows every year. As the cheapest option to advertise, it’s becoming more and more popular. Advertisements are still challenging to connect to the correct people and convert their interest into sales. In this article, I’ll be discussing the difficulties with advertising by yourself, and the top 5 advertising agencies you should be using for Pinterest.
Advertising on Pinterest and the Challenges it Presents
Pinterest has integrated their ads to look exactly like other pins; gathering more eyes to the ad and spreading the brand. Because of this integration, people are using Pinterest more and more to share their company. Over 61 percent of Pinterest users have made a purchase after seeing an advertisement on the social media site.
Pinterest has also designed their site to be able to save the advertisement to view later; just like a regular picture you liked. This allows for a database of shoppers, browsing through content catered to you, so you can purchase what you like.
This social design is what makes Pinterest so great for advertising your brand; a unique display of content catered to specific demographics, guaranteed to make a purchase. Although for advertisers this has benefited them greatly, it still can be extremely difficult to spread your brand yourself.
Some of the problems you could run into are:
Getting enough people to see your ads
Getting people to pin your ads
Getting people to make a purchase
Advertising to the right people
This is where advertising yourself gets difficult; although the system is catered to a smooth ad-base, it isn’t easy. It’s very common for users not to be able to get enough eyes on their content. Pinterest is massive, with over 250 million active users, and ranked as the 4th largest social medium. So, getting your advertisements to spark and go viral isn’t an easy task.
You also have to make sure your advertisements are hitting the correct demographics. Spreading your content can be simple enough by pinning onto certain forums, but if you’re selling the newest First-Person Shooter to women over 55, you’re not going to see many sales.
Which Advertising Agency is best for Pinterest?
Using an advertising agency for Pinterest can change the way you spread your brand, and more importantly, a team of professional staff can guarantee that you’re spreading your brand to the right people. They can study and strategize exactly who needs to see your content to make sure you’ll meet your goals.
While using an advertising agency for Pinterest can greatly expand your brand, it has its challenges as well. Some of the challenges you might face are:
Choosing the right agency for your goals
Budgeting for the right agency
Strengths and weaknesses of that agency
By far the greatest challenge you‘ll have when picking an ad agency for your business is simply that; choosing. There are so many options that specialize in Pinterest and other social media that scraping away between the hundreds can seem like a chore. So, which one works for you? This is entirely up to you and what you’ve set forth to accomplish.
Budgeting is also a common hill you’ll have to climb. Once you have decided who you want to partner with to benefit your brand, you’ll have to decide if that budget is right for you. Is the price worth the risk? Luckily, there are ways to limit the risk.
Go with an agency that has proven results across the country. Make sure they have their unique strategies to ensure you’re getting the best financial investment when partnering with them. Many good ones will have percentages of the success to show that your risk is very low when investing.
Should you be overwhelmed? If you feel that way, my goal here is to make it easier. The number of hills you have to climb can leave you wondering if it’s worth it. I’ve put together the top 5 agencies you should use when advertising on Pinterest. These are ranked in order from best to last:
There are some incredible Pinterest advertising agencies, but the one that sticks out as the best option for you is Voy Media. While the agencies we’ll talk about also provide a sense of dedication, none provided the innovation Voy Media does.
They are constantly updating their strategies and practices to make your search results are meeting the right demographics. They are always finding the best option for Pinterest users to see your brand through the best message.
They’ll focus on your target audience, driving in on the base that will be most likely to make you financially successful. Their team follows the relevant users to make sure they’re the ones coming back; the ones more likely to be interested in your brand.
If you’re looking for a focus-driven advertisement agency that can help grow your Pinterest viewers and your brand, go with Voy Media. Their team of innovators is sure not to disappoint.
#2 Taktical Digital
Coming in at a close second is Taktical Digital. They are experts of all thing social media, especially Pinterest. They’re recognized partners of all the major advertising platforms, and the awards speak for themselves.
Pinterest has over 175 million active monthly users, and it’s continuing to grow. This is why Taktical Digital has chosen to expertise in sites like Pinterest; making sure their investment is your investment.
There were over 2 billion searches on Pinterest every month, so demographics are a big part of Taktical Digital’s advertising strategy. They want to find the best audience for you to target for, so choosing keywords that fit your brand is a major focus for them.
After the strategy is set, they’ll follow your viewers, what’s working and what isn’t. And adapt to fix the problems. Your success is their success, so making sure each day you’re getting the eyes you want on their brand is a priority.
This is the type of work you get with Taktical Digital, a specialization of all things social media. They want to provide data that proves the success and why you’re succeeding when using them. Even though Taktical Digital is second on my list overall, they are the best company when it comes to a reliable relationship.
Ignite came in as the Social Media Agency of the Year in 2016, so their work will speak for themselves. This is partly because they are only social. Social media is their passion, so the focus will be driven for success in sites like Pinterest.
They’ve been growing for over seven years, and continue to hire social media experts to find the best way to market your brand. They’ve worked with notable brands like Staples, World Kitchen, and Crocs. While Ignite is 3rd on my list, they’re first when it comes to their drive and attention to detail.
They’ve proven to provide the best social media strategies on the market and have shown success every day. Whether it’s specific content creation that you need or just a solid strategy to guarantee success, their staff is eagerly waiting.
One review said, “The company has adapted to a changing industry and is always seeking how to improve and deliver value to clients.” This review speaks volumes to the quality you’ll get from Ignite.
Passion is where they thrive. If you’re looking for a social media-driven agency that is guaranteed to be passionate about spreading your brand through Pinterest, you can’t go wrong with Ignite.
Tailwind brings a unique side to the Pinterest advertising market by helping you monitor your competitors. They help you study the followers of your brands to spread your market across more demographics.
They’ll also want you actively engaged with your competitors. Following trends and topics to make sure you’re up to date with where you need to be advertising. Where they thrive is your voice. They want to spread your voice to outshine competitors in your field.
It’s a much more battle-oriented marketing agency, following other competitors to see how their success can be your success.
They’ll help with finding keywords to best suit your market. They’ll also manage the conversations about your brand to make sure they stay up to date with how people talk about your business.
This will give them active data to best engage with your brand in real time. They can use that info to utilize the best way to pin your brand across Pinterest. They’re goal oriented, with a step by step program to push you across the market.
They’re partnered with Pinterest marketing, and use this to follow the most popular interests across the site. Their unique strategy is what gets Tailwind on my list of the best Pinterest ad agencies for you to try.
#5 Perfect Search Engine
Last but not least is Perfect Search Engine, based out of Chicago. What they lack in a large group of clients, they make up for in a personal relationship. Too many this could be negative, but to others, it’s a positive. You won’t get a staff full of decades of credentials, but you will get personal clients.
To companies like Perfect Search Engine, there is potential to get even better results. With larger advertising agencies, they sometimes can get overwhelmed. So, it’s worth not just overlooking Perfect Search Engine when searching for the right agency.
They make up for their smaller team with a large boost of creativity. With fewer clients, you’re getting more personal results that you might not be able to get from a company like DMA. They also have a primary focus on content.
They say “quality content is kind of our thing” on their website, and it shows. Perfect Search Engine’s small staff is all certified with Google Analytics and HubSpot Content Marketing. So even though the numbers might not be there just yet, they are more than qualified to spread your brand all across Pinterest.
You may be thinking that neither choice is easy. It’s difficult to advertise by myself, and it’s difficult to pick an advertising agency to help me on Pinterest. While both can seem like chores, the former is far more difficult.
When advertising yourself, you simply won’t have the data to help you guarantee success. You won’t be able to track your results and won’t be able to see who you’re advertising for. This can leave you feeling hopeless waiting for your brand to spread across Pinterest.
You also won’t have a proven strategy that can help you know the right demographics are seeing your content. If you’re not advertising to the right group of people, then the ads are pointless. It can be seen by 1000 people, but if that group isn’t interested in your content, it’s a waste.
I’ve made this list of the top 5 to make it easier for you when you finally choose which agency is right for you. The decision still might not be as easy as you hoped for. Each advertising agency brings a unique strategy for promoting the best way across Pinterest.
If you’re looking for proven, successful staff to help promote your brand, go with DMA, but if you want to make sure you’re getting a personal relationship for the long-term, go with Perfect Search Engine. These are all important things to consider when choosing.
Pinterest is the simplest social medium to promote content online. Their integration through the app makes it hard for users even to know when they are looking at an advertisement. This is all the more reason to guarantee you’re spreading your brand the best you can.
Pinterest is growing and growing; make sure your business is too.
Online purchasing has been on the rise, causing retail to struggle increasingly with each passing year. Companies like Amazon have been dominating the way people purchase anything from video games to that newest mattress you’ve been searching for. Because of this huge change in the market, advertising has been adapting and benefiting from companies like Amazon.
Amazon has 310 million active users and grossed over 178 billion dollars in 2017 alone. So it’s no surprise advertising companies are trying to benefit off the growing market.
In this article, I’ll discuss the five best advertising agencies you should be using on Amazon, and some of the difficulties you could face choosing the most effective option. Agencies have professional marketing teams to ensure you’re getting the best results to spread your brand.
Advertising on Amazon and the Challenges it Presents
Why should I use an advertising agency for Amazon? It can be frustrating deciding how to go about hiring an advertising agency for major companies like Amazon, but when I discuss the benefits, the frustrations will bother you less and less.
One of the major benefits of hiring these agencies is simplicity. Digital marketing can be difficult. With the vast amount of decisions to make for how exactly to profit the most from advertising, an agency takes all the stress away.
Advertising agencies work to achieve your goals with your specific needs in mind. Most of these agencies have a team of social experts to guarantee you’ll be getting the best results. Their marketing teams are driven to promote your brand through different forms of technology. Deciding how you want your brand or product promoted will make it easier for you to choose which agency will work for you.
What are some difficulties? The benefits speak for themselves, but what’s the catch? While finding the right agency will make your life much simpler, it isn’t exactly easy to decide. Each advertising agency has strengths and weaknesses. They are alike in some ways, but very different in others.
Some common challenges you’ll face are:
What the advertising agencies’ strengths are.
How much you’re willing to spend.
Deciding which advertising agency is right for you.
Which Advertising Agency is Best for Amazon?
For instance, some agencies will focus on creative development, Instagram advertising or even mobile app advertising. Their team could be suited to make a shiny website that could help promote your brand or product on Amazon. But they could also be more suited on strategy; ensuring keywords typed across Amazon will lead to the best results for your brand. Deciding what works for you is a great step to picking an agency.
Another problem is finding out cost-effective ways to manage how exactly you want to advertise. Whether it is getting your brand sponsored on Amazon, or paying for each click you receive, deciding what financially works for you will be a big step to finding the right advertising agency.
Deciding which agency you choose to go with will be the hardest one. There are tons to choose from, each with their own strengths, and each with their own unique strategies. Which should you go with? The best agency for you all depends on what you need. Each agency will work to fit your needs, but you have to decide which one you think will meet those needs.
I’ll be going over the five best advertising agencies, ranked in order, which you should consider.
I’ll explain their strengths so you can decide which one will best help you exceed your goals. Advertising on Amazon can be complicated; these agencies will take the complications away and help you spread your brand.
#1 Voy Media
Voy Media is located all across the world from New York to Europe. Innovation is a common trope with Voy Media. They’re innovative pioneers themselves. They started advertising for their own products and creatively succeeded with their unique style.
They focus on experimentation; always finding new ways to uniquely advertise for your brand. On top of this, they still utilize a firm strategy with their team. This combination is why Digital Operatives earns the #1 spot on this list.
They stick with the mantra, “Start Small. Think Big. Adapt.” They’ve stuck by this and brought an exceptional advertising agency that blends its own unique creativity. So, what about the work? What’s so special about Voy Media?
A review from their New York office says, “Really strong morals – truly care about their clients and delivering the best possible solutions to them which are super cool (and refreshing.)” This review speaks volumes to their goals.
Voy Media’ primary goal is yours. They move through a structured and proven strategy that guarantees the best advertising for your brand. First, they’ll want to understand what you want and where you want to go. They treat every business unique.
KPIs. These are key performance indicators. Voy Media set these to follow a smart direction for your brand. When success is shown on these indicators, they’ll capitalize on it and keep the success flowing. When there is room for improvement, they improve.
We’ll be discussing other advertising agencies that are excellent, and perfect for advertising on Amazon. But when it comes to dedication, driven by a long-term partnership, Voy Mediasets the bar pretty high.
#2 Search Engine People
Search Engine People was founded in 2001. Located in Canada, they were one of the first digital marketing agencies. As Google started to grow in popularity more and more, people were finding ways to advertise their products online. Jeff Quipp, the founder, decided to launch Search Engine People.
Search Engine People has over 70 employees and have worked on over 2000 projects. They thrive on their team knowledge. In fact, many of the team members are now Professors across schools in Canada. They believe when you succeed, they succeed.
Many people underestimate how difficult it can be to manage your own digital marketing on Amazon, and Search Engine People knows this. Regent says, “First class organization. Everyone we’ve dealt with there has been personable, efficient, and motivated. Our Google AdWords results have increased significantly, it’s been money well spent!”
When you partner with Search Engine People, you’ll be led by a dedicated account manager who will work to make sure your unique voice echoes throughout their office. They will make sure the team is marketing to meet your goals. When you win, they win.
They focus on trends in the area you want to advertise on Amazon. These trends help mold the digital strategy that they’ll use to make sure your brand is being shared. Their expertise with hundreds of clients helps them gather the best trends and strategy to meet your goals.
#3 ROI Revolution
While ROI Revolution didn’t make the top of my list, it was a close second. They have over 450 brands and retailers they help advertise all across the globe. They currently are driving over 1 billion dollars in revenue for those clients including, Kenneth Cole, Hue, and Scully and Scully. When you use ROI Revolution, the work speaks for itself.
While ROI Revolution focuses on hundreds of brands and strategies, they have a focus on Amazon advertising. ROI Revolution states on their website, “Roughly twice as many shoppers start their product search on Amazon over Google.” They know this and have specific strategies to ensure your brand is being viewed.
They even have a guide on their website discussing topics such as “dynamic tactics” for showing off through all the competition on Amazon to taking “full advantage of Sponsored Products.”
Nicole says, “At first, we feared that ROI Revolution would not understand our complex product offerings and brands. …The team helped relieve our fears. It was clear in the discussions they did understand.” This review doesn’t come surprising given their expertise.
ROI Revolution stands out by using their unique strategy, execution, and optimization. Through constantly testing and analyzing their strategy, they’re able to adapt and only stick with proven strategies to optimize your Amazon advertising.
#4 Vertical Rail
It doesn’t matter if you’re experienced in digital marketing already; selling on Amazon can be difficult even for veterans. This is why Vertical Rail markets for two different types of people, new sellers on the Amazon Marketplace and experienced veterans who need a strategic plan to boost their profits.
Vertical Rail uses tactics like these to boost your sales and make your life easier:
Increase Organic Traffic
Increase Conversion Rate
One review says, “If you’re serious about getting what needs to be done…done, than you’ll do very well at VR. This is a no BS, cutting edge, out-of-the-box thinking environment that rewards creative, forward-thinking minds.”
While you may not be getting the same experience you would from Digital Operatives, you are getting the same passion. They stick with their proven strategies to ensure you’re advertising the best you can on Amazon.
Amazon has around 300 million users, so having an expert’s mange your marketing is vital. Vertical Rail focuses on hands-on- account management and organic search marketing, ensuring you’re getting the best results for your brand.
On top of this, they also focus on web design and social and mobile marketing. This wide range of marketing options creates a low-risk opportunity for you to advertise your products on Amazon.
#5 Add 3
Add 3 is based in Seattle, and on top of Amazon, they also advertise for companies including Costco Wholesale, Boyd gaming, and its Cosmetics. While they still provide a unique strategy, they simply don’t have enough experience to rank higher on my list.
While this could be negative when you’re making a decision, many could find this as a positive. What they may lack in experience, Add 3 makes up for in a more personal relationship. Without having 450 dedicated clients like ROI Revolution, you’ll most certainly get a more personable experience.
They advertise on Amazon through Sponsored Products, and Headline Search Ads; much like many of the other agencies. While it isn’t special, they remain successful for their clients. When it comes to a budget, this company could be worth looking more into.
Given a smaller client base, transparency is where they shine. They’ll be honest about the results of their strategies with your brand, and revamp when they need too. Your success is theirs. What Add 3 lacks in numbers, they make up for in a driven staff dedicated to your success.
By now, if you’re considering advertising on Amazon, you already know the challenges and pitfalls you could face. Whether it’s the vast numbers of options or a fixed budget, problems can add up.
Advertising agencies speak for themselves by utilizing professional and proven strategies to ensure you succeed. It’s the accountability that drives the need for an agency. Your success is their success. Your failure is their failure.
You can expect results from professional agencies like the 5 we discussed in this article. Whether it be ROI Revolution with proven numbers to show for their success or Add 3 for a more personal client relationship; the options are endless.
Amazon is growing and growing every day, changing the world. While you’re looking to take advantage of that, advertising agencies are too. They benefit from you, and if you’re not satisfied, they change their strategy to make sure you are.
The risks really are minimal when using a successful agency. The results are there, and they don’t lie. While Amazon is growing, so is the vast amount of content. You need professional marketers to ensure people can see your product.
The stress of not spreading your brand enough really isn’t worth it. The options are endless, and the risk is low. Use this list to find an advertising agency that works for you, and can meet all your needs. There is a perfect company for everyone, and they’re waiting for your success.
Amazon continues to grow, and your product can too.
You probably don’t want to jump into Instagram advertising on your own. Hiring an agency will almost certainly lead to faster, more effective results. With the right agency in your corner, your brand awareness and conversion rate can get a serious boost. Not sure which agency is the best for your needs? Here are five Instagram agencies with a lot to offer:
This is a boutique agency founded in 2015 by Kevin Urrutia and Wilson Lin. They offer the personal touch of a boutique agency but also deliver the data-driven results of a much larger firm. They’re able to develop a complete online marketing campaign involving Instagram, Facebook Advertising, and other popular platforms.
Hiring one agency to coordinate all of your social media is often the most effective and cost-efficient way to advertise online. Voy Media will identify your target audience for each platform and then develop targeted ad campaigns. With Instagram correctly, they’ll use photos and videos to tell a story related to your brand. Data and scientific research back all decisions.
Voy Media offers clients a scaling pricing system based on ads purchased each month. By avoiding a flat fee, you’ll get more return for your marketing investment. For example, if you buy $5,000 worth of ads, Voy Media will only charge you $1000. That’s a pretty good deal for content creation, copywriting, and implementation.
Personal service with a dedicated account manager
No set-up fees. Costs are a proportion of ad buys.
Able to conduct simultaneous Instagram and Facebook ad campaigns
Ad campaigns are both creative and data-driven
Available to also do Google Ads, Snapchat Ads, Twitter Ads, and Pinterest Ads
Customer reports only available bi-weekly
A small staff can be busy
#2 Viral Nation
With offices in both Ontario and New York, Viral Nation focuses on visual social media platforms, including Instagram, Vine, YouTube, and Snapchat. Like a traditional advertising agency, they create campaigns for brands interested in generating awareness and buzz.
However, Viral Nation also represents a variety of influential social media stars. This means any company that hires Viral Nation has potential connections to established Instagram influencers, among others. If you’re interested in establishing your brand as an authority in your industry, and you have a product that works well visually, Viral Nation is worth consideration.
Focus on visual social media platforms including Instagram
Client list includes GoPro, Coca-Cola, and Disney
Extensive background in creating social media influencers
Smaller clients might not get as much attention as larger ones
Not heavily focused on Facebook and other non-visual platforms
#3 True North Social
If you’re primarily interested in creating an ad to sell particular products, True North Social has a lot to offer. They’re able to create photos, videos, and Instagram stories as part of a full campaign. Ideal for situations where you want to promote a specific product or service.
True North Social places a lot of emphasis on Instagram marketing. They even offer a full range of professional photography to highlight your products, services, and brand. By using Instagram stories, they’re able to develop a long-term campaign designed to increase brand awareness among new customers.
Heavy focus on Instagram marketing
Experienced photographers on staff
Emphasis on increasing brand awareness
Also offers SEO and website, which may not be needed
#4 Influencer Marketing Agency (IMA)
Looking for a way to tell your brand’s story on Instagram? IMA is a digital advertising agency known for placing emphasis on beautiful photos and significant events. They’re a go-to agency for sponsored events, product launches, and other large-scale but one-time actions.
Unlike the other agencies we’ve mentioned, IMA is located outside of the U.S. Headquartered in Amsterdam; their extensive client list includes a variety of European-based companies including Diesel, L’Oréal and Farfetch. Overall, IMA is a great choice if you’re looking to increase the cool factor of your brand.
Strong background in image-based social media marketing
Able to connect real-world events to a brand’s social media channels
Hip, fashionable mindset well-suited for younger brands
A European-based company can be difficult to reach during U.S. business hours
Emphasis on fashion and cutting-edge brands
Based in Dallas, Infinite Marketing is a bit older than most of the agencies on the list. But older doesn’t mean out-of-touch. Originally an agency that focused on TV and radio ads, they’ve expanded over the years to include a variety of digital marketing, including Instagram.
But they remain true to their roots, and that’s a significant benefit for clients. They’re able to combine Instagram marketing with old-school methods such as live events and traditional ad buys. For instance, they recently completed a massive campaign for Dallas, which combined live events and an Instagram art show.
Experienced agency comfortable with both digital and traditional advertising campaigns
Able to involve real-world events
Highly original, creative campaigns
Live events only possible in the Dallas area
Traditional marketing might not be necessary for your brand
Digital marketing plays a vital role in brand awareness and customer engagement for all types of businesses. Unfortunately, too often, the idea of “digital marketing” is used to mean “Facebook marketing.” While Facebook is an essential part of any marketing campaign, it’s not the only social media game in town.
Instagram can be a powerful marketing tool, capable of creating worldwide brand awareness and reaching an entirely new audience of potential customers. But promoting your company on Instagram is a process filled with many unique challenges. You’ll get the best results by hiring an agency explicitly dedicated to Instagram marketing.
Not sure how to find the best Instagram advertising agency? We’re here to help. Our complete guide covers the benefits of Instagram advertising and what factors to consider when researching different agencies. Plus, we’ve created five mini-reviews for Instagram agencies we think you’ll love:
Choosing an Instagram Advertising Agency
What Type of Advertising Campaign Are You Interested In?
There’s no one Instagram advertising agency, which is the clear best choice for everyone. Instead, you’ll want to find an agency which specializes in the type of advertising best suited for your situation.
Generally, Instagram ads have two separate purposes. First, you can create a massive campaign to promote your brand. This means you’re not pushing any specific products. Instead, your Instagram presence is designed to increase brand awareness. Instagram Stories use a series of pictures and videos to create a more extensive ad campaign.
The other type of advertising is more traditional. Here the ad agency will create ads designed to promote specific products or services. Because Instagram is primarily an image-based platform, ads will typically focus on photos and illustrations with relatively minimal text.
Not sure which type of Instagram advertising is best for your brand? A consultation with an agency will help you figure out the best course of action. Just make sure the agency you choose has experience with the type of campaign you want to be conducted.
Does Agency Location Matter?
Because Instagram is available worldwide, you’re not limited to an agency located in the same city. While the ability to meet face-to-face can be helpful, there aren’t any particular benefits in the long run. Instead, make sure the agency you choose is easy to reach by phone and email.
You’ll have a lot more options available when agency location isn’t a priority. This lets you focus instead on finding an agency with the specialized skills you need. As long as the agency maintains consistent communication, you shouldn’t have any problems, even if their office is located halfway around the world.
Watch Out for Red Flags
All agencies will promote their benefits, experience, and general positive attributes. After all, they’re experts in advertising. But you want to look beyond the hype and consider any negative qualities.
Consider this the “glass half empty” approach. Instead of focusing on the benefits of an agency, consider all the potential negatives. By avoiding agencies with multiple red flags, you’ll be left with only quality agencies to find.
So, what issues should set off alarm bells? Generally, avoid agencies that promise guaranteed results. Marketing and advertising are often an inexact science. It’s impossible to predict how effective any individual campaign will be, so avoid any agency which promises a specific outcome.
Also, avoid “one size fits all” marketing packages. These pre-made plans seldom consider the specifics of your brand. Instead, choose an agency that develops a custom plan based on your needs.
How Much Should Instagram Advertising Cost?
There’s no set answer here. Costs will vary based on the number of ads, their quality, their frequency, and more. However, just because prices will vary doesn’t mean they should be a surprise.
Before any work begins, you should ask for a quote and a prospectus. All prices should be easy to understand. Many agencies offer the option of starting with a small campaign and then expanding it over time. This allows you to control costs and only pay for more work after the previous marketing efforts have shown some results.
Instagram Advertising 101
When Instagram first launched in 2010, many social media experts were slow to see its potential. The general idea was that this new service was too similar to Facebook. But Instagram’s image-heavy platform quickly grew in popularity among users, even if marketing pros were slow to notice.
Plus, Instagram often seems more “real” to users. Celebrities, brands, and other influencers can use Instagram to connect with an audience in ways that feel authentic. This is why Instagram is often effective at generating buzz and awareness for a brand.
Why Choose an Instagram Ad Agency?
Instagram’s authenticity is a double-edged sword. On the one hand, a brand that appears authentic can attract a lot of positive attention. But Instagram users are also rapid to turn on a brand that comes across as insincere.
This is why an Instagram Agency is usually so helpful. They know how to create a message which Instagram users will respond to. Plus, an agency can draw on in-house data to make impactful decisions.
Agencies track a variety of data across their entire client roster. This helps them identify various trends and techniques which effectively reach potential customers. The bigger the agency, the more data is available to help achieve your brand’s specific needs. Of course, large agencies can sometimes feel more impersonal than smaller ones, so you want to find an agency with an appropriate balance.
If you knew of a marketing platform that had 1 billion guaranteed users every month, and that generated a high ROI every time you used it, would you jump on board? If you wanted your business to grow and thrive, the answer to this question would be a resounding “yes.” Well, there is a marketing platform that offers this exact scenario, and that platform is Instagram.
What started as a fun place for people to post photos without all of the clutter of other social media platforms has quickly grown into a marketer’s dream. With the right strategies in place, you can use Instagram to skyrocket your business’s success, but you may need a little help. Here is a closer look at Instagram marketing and how an Instagram marketing agency may be the tool you need in your tool belt to make sense of this complex marketing platform.
Understanding the Power of Instagram
Instagram has an estimated 1 billion users every month, and that is a large number of people to potentially draw from as you seek to grow your business. Of that 1 billion, over 500 million use that every single day. This is huge growth, as in 2013, the platform only had 130 million active monthly users, and statistics seem to indicate the growth will continue. Instagram is now the second most engaged network after Facebook, and that number increases in the 35-and-under audience.
Not only is the Instagram audience broad, but it’s also diverse. The interest in Instagram spans most generations, with the 18-44 age bracket being the most active. It’s a popular platform across the globe. After the United States, Brazil, India, and Indonesia have the most significant number of users.
Instagram is a powerful marketing tool not just because of the number of people who use the platform, but also because of how active they are. To harness that power, 71 percent of businesses in the United States are now using Instagram as part of their marketing efforts, and they see success as a result.
Of the leading social media platforms, Instagram has the most substantial influence on shopping habits. Around 80 percent of the people on Instagram indicates they discover new products or services on the platform, and 72 percent of Instagram users note they had made recent purchase decisions based on something they saw on the platform.
Using Instagram to Promote Your Product
If you are ready to harness the power of Instagram, then it’s time to start learning how to market using the platform. Instagram offers a few different ways to promote a brand or product. One is to create a brand account and post on it. Follow accounts in your industry, and learn to use hashtags to help with the search. Use Instagram Stories, which are quite effective at drawing views. Make sure your posts include both images and videos.
Creating and running an Instagram account is an organic way to draw people to your company. However, it is hard to control how many people see your posts. A second option is to use paid advertisements for marketing your product or service. You can run ads on Instagram by connecting Instagram to your brand’s Facebook Ads Manager. Input your targeting and demographic information, then optimize the ad to fit Instagram’s platform. Then, test the ads repeatedly until you find what works to drive sales.
Finally, one of the best ways to advertise on Instagram is to get the help of promoters. People with large followings and a significant amount of audience trust are known as “influencers.” When influencers promote a brand, the results are highly effective.
Influencer marketing is not a small thing, either. What was once a tiny piece of the marketing tactic has grown into an industry worth between $5 and $10 billion. As many as 17 percents of brands are spending over half of their marketing budgets in influencers, and 89 percent report an excellent return on investment from that money. While influencers work across all social media channels, Instagram is quickly becoming one of the most important, and 89 percent of brands indicate it to be the preferred channel for their influencer marketing campaigns.
How to Get Influencers to Work as Promoters on Instagram
Influencer marketing, particularly on Instagram, is a highly useful tool for the modern brand, yet many are unsure how they can use it effectively. Exactly how can you go about getting people with more significant followings to promote your brand on Instagram? This can be tricky, but these steps can help:
Find the right ones – First, you will need to find influencers in your niche. The best promoter is someone who your target audience trusts. Search hashtags and keywords to identify these people.
Build a relationship – Follow the influencer you want to partner with. Share and like their content, join in conversations, and ask questions. Get on their radar.
Have a pitch – Once the influencer knows who you are, you need to offer them something that will make them promote you. Providing a sample, giving them content they can post, or offering to update their outdated content can all be a high pitch.
Be patient – Good influencers have hundreds of people every day that want their promotions. Be patient, build those relationships, and you will likely find some that are willing to promote your brand.
How to Plan Instagram Content
For influencers to promote your Instagram page and your business, your page must have relevant, current content that they want to help. Planning and implementing content is a massive part of the overall Instagram marketing strategy.
To plan content, you must first know your audience. Take time to research what it is your audience wants from your brand, and offer content that delivers. Whether it is entertainment, education, or something else, tailor your content to the needs of the people who will buy from you.
Instagram is an image and video-driven platform, so your content must have appealing photos or videos, but you will also need to craft words to go with those images. What kind of content works? Here are some ideas:
Pictures of your company, with behind-the-scenes being particularly popular
Portraits of your staff, with content introducing them.
Images or videos of your product in use
Posts highlighting awards you have earned
Charts and infographics relevant to your audience
Live streams from your place of business
Interactive polls and questions for your audience
Links to your company blog with pertinent blog posts you have written
With each of these types of content, you will need an attractive image or video that will grab attention visually, because that is what Instagram users are looking for when they log on to the platform.
What Is an Instagram Marketing Agency?
Does all of this sound overwhelming? Successfully marketing via social media, and Instagram specifically, is complex. It is also time-consuming. Many brands will choose to partner with a team that can help. An Instagram marketing agency provides that help.
An Instagram marketing agency is an advertising agency that comes alongside a brand to build and manage their Instagram marketing efforts. They understand the platform’s intricacies and marketing methods, how to reach influencers, and how to help brands get seen. By working with an Instagram marketing agency, your brand will enjoy:
Working with marketers experienced in Instagram
Save time when learning to use Instagram ads
Proven testing that shows the success of your ads
Increased effectiveness of Instagram marketing efforts
Improve sales through the power of Instagram marketing
Unless you are already well-versed in marketing through Instagram, and even if you are but need help managing your campaigns to save yourself some time, working with an Instagram marketing agency is a must.
How much do the services of a social media marketing agency cost? On average, successful companies spend $4,000 to $7,000 per month on their social media management, including the cost of the ads they put online. The agency itself will charge a percentage of that. It’s not uncommon for an Instagram marketing agency to charge around 20 percent of the company’s ad budget.
How to Get Started as a Social Media Marketing Agency
You may be thinking that it seems foolish to pay an Instagram marketing agency a large percent of your total ad budget. You may feel that you would be better off keeping that money and learning how to do the work yourself. Why can social media marketing firms charge a premium price? Consider what it takes to get started as a social media marketing agency.
First, to market someone else’s product or service well on a social media platform, you must understand the platforms and their marketing techniques. This means studying the platforms, learning how to target audience demographics, and learning how to optimize profiles to get the most significant reach. You also must learn their advertising venues and how to test campaigns for effectiveness. This takes a considerable amount of time and effort to master. Often, social media marketers get their training by working for a firm, then branch out on their own once they have the right skill set.
Next, you will need to develop a portfolio of successful campaigns you have run in the past. If you get your training through another marketing company, you can start building this portfolio. Otherwise, you will need to find some companies that are willing to trust you so you can make that portfolio.
Once you have a portfolio, you will need to start finding companies to hire you. Then, you will need to spend time daily managing their campaigns, putting to work all you have learned. It can be time-consuming because social media marketing requires constant tweaking and adjusting to ensure endless reach and business growth.
This process is not an easy one, which is why social media marketing is an investment for businesses.
How to Get Started as an Instagram Marketing Agency
What if all you want to do is work with Instagram? Would the steps get started as an Instagram marketing agency be a little easier?
While focusing on just one marketing platform may be a little easier, Instagram and its nuances take time and effort to understand honestly. Also, you have to learn Facebook’s ad platform because Instagram ads run through Facebook. You must also learn how to define and target audiences, perform A/B testing, and track conversions. Finally, you must become adept at taking your audience through a story as you weave them through the marketing funnel and to the desired purchase point.
Why You Need Professional Help for Instagram Marketing
Unless you are planning to become a social media marketing agency, if you want to make headway in your Instagram campaigns, you need professional help. Trying to launch an Instagram campaign without the right support is like trying to file a lawsuit without a lawyer. It’s incredibly painful and will create a high level of stress. For most brands, working with an Instagram marketing agency is more cost and time-effective than trying to learn Instagram advertising by trial and error.
Partner with the Top Advertising Agency to Fuel Your Success
Marketing through social media and Instagram is explicitly quite complicated. It takes the right knowledge and training to do well, and also requires an investment of time into the account regularly. For brands that need to find success on Instagram quickly, partnering with a top advertising agency with Instagram, know-how is the best solution.
Voy Media is the best Instagram marketing company available. This Instagram advertising agency doesn’t just run your Instagram and Facebook ads. Still, they also take the time to learn about your brand so we can optimize every dollar you spend on advertising. Voy Media uses creative strategies that think outside the marketing box to get you the best returns on your advertising campaigns. They know what it takes to make Instagram work for your business, driving customers through the conversion funnel to a successful purchase point. Their team will take the time to set you up for success. If you are looking for an Instagram advertising agency to partner with, reach out to Voy Media to learn more today.
Instagram is often easily dismissed by marketing pros, but with the right agency in your corner, this image-based platform can be instrumental in building your brand. However, Instagram can be tricky to navigate, which is why you want experienced marketing professionals in your corner.
The best Instagram agency understands how to reach and connect with Instagram users, who are different than the users of all other social media platforms. Fortunately, the five companies above offer high-quality Instagram advertising services at affordable rates.
You don’t have to be a computer programmer to understand the fundamentals of marketing your law firm’s website. To increase the number of clients inquiring about your legal services, there are a few easy steps to take. Let’s get started by laying a foundation for the basics of law firm SEO.
Some SEO Advice from a Google Expert
If you plan on getting your website on the front page of Google, it is important to know about Matt Cutts, an SEO Specialist and Engineer with Google.
To stay on top of your website’s optimization and attract new clients, here are a few tips from Google’s search engine expert:
As you can see in the video above, how your website is structured, the quality of your backlinks and the authority (or the importance) all play a part in whether your website shows up in the search results.
Now, let’s see if your attorney website is search engine friendly. Here are 7 SEO tips for lawyers and law firms:
SEO Tip #1: Improve Site Speed
Your website’s load time has a direct impact on both a visitors experience and your search engine rankings.
The speed of your website can have a dramatic effect on your business. Prospective clients searching for a lawyer may not be patient to wait for your website to load before jumping back on Google to find a faster loading lawyer website.
To check the performance of your law firm’s website you can use Google’s free Page Speed Insights Tool. If we take one of the top search results for “California law firm” and put it into this tool, here’s what you’ll see:
Marshall Law Firm has a good score for the desktop version of their website and offers suggestions to improve its performance.
You may want to talk to your web developer to make the appropriate adjustments to your law firm’s webpage load time (i.e. reducing web coding and server response time).
However, according to Yahoo 80% of your website’s load time comes from the different images, videos, and design style to that page. If you can reduce either the size of these files or minimalize your site design, you can improve the performance of your load times.
SEO Tip #2: Focus on Visitor Experience
Google and other search engines want you to focus on user experience and site design. Their goal is to offer the best websites to provide only the best experience.
Your law firm’s website should be responsive which means it can be viewed on both a desktop and a mobile device. Since so many people are using their smartphones to find information, you don’t want to lose potential clients to a competitor staying ahead in the digital race.
Another feature about user experience includes the content on your pages. All your pages should have text and a few images, this is what search engines use to determine what your pages are all about.
Think about some of the best websites you enjoy. That’s the kind of experience you want to provide when someone visits your website or reads your law firm’s blog.
SEO Tip #3: Use Words People Search For
Understanding which words are being used in search engines is the most important part of your law firm’s SEO strategy.
Keywords, the words or phrases used in searches, should be used throughout your website and blog to increase your website’s search engine rankings and help you attract potential clients.
There are a number of free research tools you can use to find exactly which keywords people are using. Here are a few you can start using now:
Once you have discovered the keywords related to your law firm, the next step is to start building pages or blog posts with them in it.
Be sure to use specific keyword phrases and don’t be afraid to create pages from keywords that have low competition. For example, if a keyword phrase like “low price divorce attorney” only gets 10 to 50 searches per month, yours may be the only website specific enough to answer their questions (and potential business inquiries).
SEO Tip #5: Avoid Penalties
No one fully understands how a website is ranked by search engines, however, there are a few known penalties that can affect you. Here are a few you should know about:
This penalty occurs if your website is showing full content to Google and partial content to your visitors. For example, if you force users to sign-in, register, or log-in to see the full content.
Hacked Site. If your website has been hacked and its redirecting visitors to spammy sites, search engines like Google will quickly pick up on this and flag it. The results can lead to your website getting buried in the search engines.
Keyword Stuffing. From time to time, using keywords in your law firm’s blog is how search engines know which content to offer their searchers. However, if you use the keyword too many times, known as keyword stuffing, your website can be penalized for it.
Getting a penalty on your website can dramatically damage your standings on the results pages of search engines. Here, the best SEO tip for lawyers is to avoid these penalties and use search engine webmaster tools (such as Google Search Console) to monitor your website. If there’s ever a problem with your website, for example, if it gets hacked, Google Search Console will send you an immediate notification.
SEO Tip #6: Add Your Law Firm’s Website to Google My Business
Google My Business is extremely important to your website’s search rankings as it affects your local SEO. After you sign up, you have to wait for a postcard to be sent via mail to verify your business. As soon as you get it, verify your website so you can show up in localized and map searched.
Other search engines have their own local listings and directories which you should add your website to:
Of all the lawyer SEO tips to help improve your website’s search rankings and attracting more visitors to your website, this is the one tip that matters most.
A call to action is a unique and noticeable statement telling visitors what to do when they arrive at your website. When potential clients are coming to your website you should have a dedicated page with a contact box, location, and other ways to reach you.
Additionally, you should think about how to make your number and contact information pop-off the page. Or, consider offering a free consultation if they schedule an appointment online. Whatever you do, after putting all this work into getting people to your website, contacting you should be obvious and easy to do.
The AmazeLaw team is excited to announce our updated Facebook Advertising Agency picks for 2020!
QUICK ANSWER: BEST FACEBOOK ADVERTISING AGENCY 2020
Voy Media – When you are looking to maximize your return on ad spend. The founders have started and grown their own 8 figure businesses. Alongside the agency, they invest, build, and launch brands, which give them a playground to continue to bring learnings to clients.
Digital advertising is quickly becoming an essential brand awareness tool for small and medium-sized businesses across the globe. But finding the best Facebook advertising agency to represent your brand isn’t easy, hence this guide! Together we’ll look at how you should go about hiring an agency, as well as recommending five that we think are outstanding.
While there are some stand-out agencies, no one company is going to be the right fit for every business owner. Instead, you must learn how to search through the pile to find the perfect agency for you. This search involves weeding out those with red flags and asking the right questions, don’t worry, we’ll show you the ropes!
Which Agency Is Best For Business?
Once you’ve decided that you need a Facebook advertising agency to take your marketing to the next level, you should find a list of companies to search through. These can either be local or international, depending on whether you think it’s essential to have face-to-face contact, or not.
The first thing you’ll want to consider when hiring an agency is any red flags. Perhaps it’s pessimistic, but rather than searching for the benefits of a company; it’s quicker to look for faults and rule those companies out. Obvious red flags include; guaranteed results, bargain prices, lack of contact information, a low-quality website, and packages rather than a bespoke approach.
After you’ve pruned the garbage, you’ll be left with a more realistic set of options. From there, you can consider factors like their locality, pricing, previous work examples, and their responsiveness to your messages. It’s always wise to contact all of the companies to ask for a quote and a prospectus upfront so that you’re aware of their typical pricing structure and past work.
Although the cost isn’t the be-all and end-all, you must be getting value for your money, and comparing the quote to their previous work is a fantastic estimate of this potential value. With all the quotes in hand, examples of their previous work, and experience communicating with their employees, you’ll be in a high position to decide which agency is right for you and your brand.
Why Should You Hire a One Of The Best Facebook Advertising Agency?
Agencies aren’t the only game in town. After all, it’s possible for you to hire a freelancer or to bring an employee in-house who can manage your Facebook advertising campaigns for you. So, why should you bother to hire an agency?
By managing campaigns for tens or hundreds of different companies at once, an agency has the scale and resources that they need to test extensively and create fantastic images and copy for your ads. What separates one ad manager from another is their data and the way that they can manipulate it to learn from it.
With thousands of previous campaigns, agencies have millions of data points, giving them a unique insight into the best practices for running Facebook advertising campaigns. This data gives them a head start and can help them to generate better results for you than a freelancer with less experience might be able to.
Is Facebook An Advertising Agency?
No, they are not. They provide the tools and resources for digital marketing agencies to advertise on their platform.
How Do I Start a Facebook Advertising Agency?
To start a Facebook advertising agency you will need to take all the certifications that Facebook provides in order to properly advertise campaigns for brands.
Do You Need a Huge Budget?
A common misconception among companies looking to scale advertising campaigns is that you need a huge budget to work with an agency and that small and medium-sized businesses can only afford freelancers. The reality couldn’t be further from the truth. Many agencies are willing to work with clients of all budgets; it’s only the most significant outfits that reserve themselves for international brands.
The types of companies that would be ideal for an SMB to work with tend to have flexible budget requirements, especially for advertising digital marketing campaigns that will continue for months or years to come. As long as you’re willing to spend hundreds or thousands, rather than tens, of dollars each month, there’s an agency out there for you.
Top 5 Best Facebook Advertising Agencies
#1 Voy Media
Voy Media, founded in 2015 by Kevin Urrutia and Wilson Lin, is a stand-out agency that has successfully managed Facebook advertising campaigns for countless small and medium-sized businesses across the country. As a boutique agency, you get the intimacy that you want, often talking directly to one of the founders who can explain to you what they are doing and why it’s beneficial to your business.
As well as offering Facebook ad campaign management and setup, they also complete audience research consultations for their clients. Voy Media believes in telling a story through your advertising, and in doing this, they need to understand your audience better, which they can do through detailed and scientific research.
Whether you are interested in Facebook ads or hiring the best Instagram Advertising agency, retargeting e-commerce visitors, or mobile advertising, Voy Media handles it all with their talented team of experienced campaign managers. Unlike many of their competitors, they offer a scaling pricing system based on the amount of money you spend on ads each month, rather than a flat fee.
Working with businesses spending as little as $2,000 each month on advertising, they charge between 10% and 20% of your monthly ad spend per month. Your Voy Media dedicated account manager and the team will work on your Facebook and Instagram ads, as well as audience retargeting, creative creation, copywriting, and overall ad strategy.
As far as boutique Facebook advertising campaign agencies go, Voy Media is a stand-out choice because of its reputation for success, diligent attention to detail, and fantastic customer service. For small to medium-sized businesses that need a helping hand to take their ad return to the next level, Voy Media is a great choice.
Dedicated account manager
No setup fee
Full-service Facebook advertising agency
Known for getting results
Email Marketing Services
Specialize in Direct To Consumer (DTC) Brands
They have a podcast – Digital Marketing Fastlane
Bi-weekly reporting for most customers
Work primarily with Medium / Larger clients
OrionCKB has been known for years as one of the premier social media advertising agencies for medium and enterprise-level businesses that need a hands-off solution for their Facebook and Instagram paid to advertise. Recently acquired by Elite SEM, they are now a powerhouse of search and social media paid to advertise that uses a data-driven approach to generate an outstanding ROI for their customers.
Based out of Massachusetts, OrionCKB is a big agency with a boutique family feel that gives its clients the best of both worlds. After joining forces with Elite SEM, they have more resources than ever before. However, by acting separately, they still get to employ the focus and determination that has made them famous.
They’ve worked with household names such as Hallmark eCards and Zipcar, which gives you some insight into how powerful their team is and the results that they are capable of. Many of this medium to enterprise companies have in-house advertising teams. Still, they choose to use OrionCKB as an extension of their staff because they provide stellar results and sophisticated strategy.
OrionCKB has a strict process that they’ve refined over many years of leading the industry forward with new tactics and incredible conversion rates. Starting with strategy, they develop long-term plans that they believe will drive down-funnel KPI’s and show a solid ROI. Their team focuses on the placement and ad optimization, ensuring optimum performance.
But they don’t just tweak existing campaigns, they create brand new creatives and copy that they can use to test new ad types without your design team having to lift a finger. After all the hard work is done, they present their clients with in-depth analysis, including trends to test and optimize against, rather than a bland report that offers little to you or your team.
Extensive resources at their disposal
Dedicated and experienced team
Constantly testing new ideas
Focused on KPI’s and ROI
Part of a larger corporate brand
Work primarily with larger clients
CIBO is an integrated brand experience agency that believes in the game-changing power than a brand experience can have on a customer. Rather than working solely on paid advertising campaigns, CIBO is a complete agency that has worked with some of the biggest names in the world, including Subaru, Anki, Commonwealth Bank of Australia, and Tesla.
They believe that digital marketing today is very different from how it was in the nineties and even the early two thousand’s. Rather than focusing on simple messages in vast quantities, they believe in guiding customers through a brand experience from their first awareness event through multiple purchases and even sharing the brand with their friends.
Working with enterprise-level clients in every industry imaginable, CIBO has a broad range of experience in optimizing online advertising campaigns for direct ROI as well as overall brand awareness, reputation, and impact. For many enterprise clients, the gold isn’t in direct conversions; it’s in spreading awareness or altering their status even among those who may never be customers, but who may speak to others who could become customers.
Very experienced team
Full brand experience agency
Work with leading brands
Huge amounts of data
Not specialized in Facebook advertising
Less focus on direct conversions
#4 Lyfe Marketing
Lyfe Marketing is a boutique social media management company focused on offering social media advertising, search engine optimization, and website design services. Working primarily with small and medium-sized businesses in the United States, Lyfe recognizes that ROI is vital for their clients who have little interest in brand awareness and more focus on generating direct revenue.
Their social media advertising services allow their customers to leverage the most cost-effective advertising method available today, and with a specialized team, they can deliver tangible results. Their work involves optimizing existing campaigns for decreased cost and increased conversion rates, as well as creating new ads that could potentially provide superior results or bring in new clients.
As a relatively small and niche agency, they have the flexibility to work closely with their customers to provide bespoke solutions to complex problems. With an experienced social media manager dedicated to an account, Lyfe Marketing gets a greater insight into what makes your audience tick.
A flexible and small team
Focused on tangible results
Specialized in social media
Lack of resources of larger agencies
#5 Sprague Media
Sprague Media is a comparatively small agency that works with niche players in small and medium-sized markets. Still, their small size is more than made up for by their versatility, speed of execution, and flexibility. While working with a renowned and more massive agency brings in more significant resources, it often loses you the people hours and dedication that a smaller agency like Sprague Media brings to the table.
Boasting 654% ROI in 3-months for a pest control client, it’s evident that Sprague Media knows how to get results on even small budgets. Their process is modeled on larger agencies that have been around for decades – they start by spreading brand awareness, they engage your target audience, and then finally, they make the “ask” or sell.
Based out of Portland, Sprague Media is entirely focused on digital paid advertising. This focus gives them the ability to become complete experts in their craft, while other agencies offering a broad range of services often struggle to provide any at a world-class level.
Complete focus on paid advertising
A small and agile team
Lack of resources of larger agencies
Less dedicated admin and account staff
Digital advertising is quickly becoming the most critical method of marketing for companies, both small and large. Google AdWords is leading that charge, but Facebook is close behind, and with an unmatched ability to target specific audiences with detailed specifications, Facebook is the ideal advertising channel. You also want to check out the best amazon advertising agencies as Amazon is slowly increasing its PPC dominance for e-commerce.
Finding the right agency to manage your Facebook advertising campaign isn’t simple, but it is extraordinarily essential. Choosing the wrong team could cost you time and money, which is why we’ve specifically recommended five companies that have generated proven results for their clients at a reasonable cost.
How To Advertise on Facebook
If you are thinking of online advertising, then there is no better way of advertising than Facebook advertising. Research conducted by eMarketer found out that more than 95% of social media marketers consider Facebook as the most efficient social media marketing platform. This massive love for Facebook as an advertising platform is because it allows a business to target their campaigns efficiently. It doesn’t discriminate against the growing market from established companies. A few hundred dollars is enough to generate a significant amount of traffic. It is also an easy to learn platform and most advertisements are incredibly customizable and flexible.
Aside from that, Facebook has a massive following of more than 2.2 billion users cutting across all age groups. What’s more, Facebook has a micro-targeting feature that allows you to reach your target audience based on their behaviors, location, demographics, or even interests. So advertising with Facebook ensures you reach an audience that is more likely to purchase your products and services, making it the most efficient advertising platform.
Now that you have a heads up on the effectiveness of Facebook advertising, you are now ready to try it out. Here is a complete guide to Facebook advertising. The guide aims to equip you with Facebook advertising knowledge and take you through your first Facebook ad strategies
Types of Facebook Ads
Depending on the ad you would like to post, Facebook allows you to post a range of products or services in a single ad. Some of the ads that could be helpful include:
Carousel Ads (Multi-Purpose Ads)
A carousel ad is an ad format that allows you to show up to ten videos and images, calls to action, links and headlines in a single ad unit. It is beneficial for e-commerce advertisers that seek to promote a range of products forms their store.
This kind of ad is supported on mobile newsfeeds, desktop newsfeeds, Instagram, and audience network. Some of its specs include:
A link description of 30 characters
A headline of 5 characters
An ad copy text of 90 characters
A recommended image size of 600 by 600 or 1080 by 1080 pixels
Dynamic Product Ads (DPA)
Facebook’s DPA is similar to remarketing display ads on steroids. They target users based on inactions of past actions on your application or website with a well-planned Ad. All you need to do is to upload a product catalog on Facebook and ensure that your Facebook pixel is correctly installed on your website’s pages. Facebook will do the retargeting and remarketing. DPA is supported by mobile newsfeed, desktop newsfeed, Instagram, audience network, and right column. Some of its specs include:
A link description of around 30 characters
A headline of 25 characters
An ad copy text of 90 characters
A recommended image size of 600 by 600 or 1200 by 628 pixels
Facebook Lead Ads
Leads are the perfect way to advertise on Facebook. This type of Facebook Ad allows your audience to sign up or download your content without leaving the Facebook page. This makes the lead ads an ideal method for getting a potential customer’s email quickly. Facebook lead ads are supported by mobile newsfeed, desktop newsfeed, audience newsfeed, and Instagram.
Some of its specs include:
A context card button of about 30 characters
A context card headline of about 60 characters the context card can be in paragraph format that has no bullet point format or character limit that allows a maximum of 80 characters per bullet
A link description of about 30 characters
An ad copy text of about 90 characters
A headline of about 25 characters
A recommended image size of 1200 by 628 pixels
Once a user fills in the form, Facebook stores their email addresses on your Facebook ads account. You now have to move these new leads tour CRM system. The easiest way to do this is to automate the whole process. You can do this by setting up your campaigns using AdEspresso.
A canvas Ad is an engaging ad that allows users to interact with content on Facebook. It is currently available only on mobile newsfeed because we tend to interact more with mobile devices. With canvas, your target audience can swipe through a carousel of images, tilt the pictures in different directions, or zoom in and out by moving their fingertips. An advantage of a canvas ad is that it loads ten times faster than typical mobile web applications. Some of its specs include:
A headline of about 45 characters
An Ad copy text of about 90characters
A recommended image size 1200 by 628 pixels
A canvas Ad has the following components
An auto-play video
A text block
A header with logo
A button for offside links
A product set
An image carousel
A collection showcases a variety of products being sold on your website. It makes it easier for users to browse, discover, and purchase products or services in an immersive and visual way. It is also supported only by mobile newsfeed It has specs like
A recommended headline of about 25 characters doesn’t support images within more than 20% text
The image ratio is 1:9:1
The image size is 1200 by 628 pixels
Single Video Ads
Original videos, as the name suggests, are ads that contain a single video. Almost 50% of Facebook users prefer watching about an hour of Facebook videos per week, so it proves to be one of the most efficient Facebook ads. Also, a majority of the audience prefers videos without sound so that you can use captions rather than sounds. A preferable video ad length should be about 30 seconds but shouldn’t be longer than 60 seconds. Some of its specs include:
the maximum file size of 2.3 GB
a resolution of at least 720P
an aspect ratio of 16:9
a video format of MP4 or MOV
Now that you have the basics of the Facebook ad types, you want to put this into practice. If you are advertising on Facebook for the first time have no worries, here is a complete guide that would help you do just that.
A Step by Step Guide to Facebook Advertising
Step 1: Choose The Main Goal
Different businesses have different goals when it comes to advertising. You only need to identify your business with the type of goal you would like to achieve. Facebook offers eleven different marketing goals based on what you want your ad to accomplish. But first, you need to log in to Facebook ads manager, then select the campaigns tab and click on create. After this, you will have to choose one of the 11 different business goals. They include:
1. Lead generation – get new leads from your target audience 2. Video views – get your video to be watched by more users 3. App installs – get Facebook users to install your app 4. engagement – get to a significant number of users that aims to increase attendance at your event, encourage people to claim an offer or increase the number of page likes or posts 5. Reach – expose your ad to as many people users as possible 6. Brand awareness – get your new brand to reach a new audience 7. Store visits – get your target customers to visit your nearby store 8. Catalog sales – link your Facebook ad to your catalog product to show your audience ads of products they are most likely to buy 9. Conversions – encourage people to take a particular action on your website, like buying your product or subscribing to your list. 10. Messages get your audience to contact you via Facebook messenger 11. Traffic – drive traffic to a particular app or webpage You can choose an ad objective based on the above goals for your specific ad. Remember that if you plan to use exposure objectives, you can pay per impressions, but for conversion-based objectives like sales, you can pay per action
Step 2: Name Your Campaign
After you have come up with an objective, scroll down on your Facebook ad campaign and select whether to use an A/B split test. A/B testing is a marketing strategy that includes small tests on a fraction of your campaign before committing fully to the campaign. You also have the option of choosing whether to turn on budget optimization. This method can be powerful when you are using several ad sets. But since you are a beginner, you can focus on single ads first. In the engagement objective, you may choose whether to focus on event responses, and page likes, or post engagement. After you have decided on the focus, click set up ad account to continue.
Step 3: Set Up Your Ad Account
This step is imaginary if you have already set up your account. So will go straight to your target audience. But if you are a new Facebook advertiser, you will have to enter a few critical account details here. Some of the features may include, your country, time zone, and your preferred currency. After you have finished, you can click on continue.
This step is essential, and you must choose your details wisely. It is difficult to change these details after that, and you might be forced to set up a new account.
Step 4: Target Your Audience
After you have clicked on continue, you will be directed to a different page where you will be required to name your Facebook ad campaign and select what page you wish to promote. Scroll down to start building a target audience for your ads. The first option is to add a custom audience of people that have interacted with your business before, be it on Facebook or off Facebook.
You will be required to select your target location, language, gender, and age. There is an audience size indicator on the right that gives you a sense of the potential ad reach, makes good use of the audience size indicator.
After you have selected our target audience, you need to filter them to ensure you remain with an audience that is most likely to purchase your product or services. Remember, effective targeting is important in maximizing return on investments (ROI). There are two ways you can ensure that your audience is as specific as possible:
Connection – you can exclude or target users that have an existing connection to your event, app, or a page you manage. For instance, if you want to target a new audience, you would select “exclude people that have already liked your page.” If you want to promote a new product or an offer to an existing audience, you will select “people that have already liked your page” so as to reach users that have already liked your page.”
Detailed targeting – you can use this field to include or exclude people based on behaviors, interests, and demographics. This option allows you to be as specific as possible. For example, you can choose to target an audience interested in both yoga and meditation while also excluding an audience that is interested in hot yoga.
Step 5: Choose Where Your Ad Will Appear
How your ad appears on Facebook is important. If you are new to Facebook, the easiest way to do this is by using automatic placements. When you select this option, Facebook automatically places your ad across the audience network, messenger, Instagram, and Facebook depending on the best place to get good results.
After you’ve gained more experience, you can decide to place your ad in a specific location based on where you are likely to get more traffic. You have a few options that include: Operating systems and mobile devices – Android, IOS or both Platform – audience network, messenger, Instagram, or Facebook with a few subsections within each category like stories, right column, or newsfeed.
Step 6: Set Your Schedule and Budget
You need to decide the cost you are willing to incur on the Facebook paid ads. Facebook paid ads to have two options, daily or lifetime budget. Select either of them, then click on set start and end dates if you want to schedule your ad In the future or choose to automate it immediately. There’s an advanced budget option if you want to get finer details of how you spend your money. Note that using a schedule when running your paid advertisement is the most effective way to spend your ad budget. Scheduled advertisement allows you to choose only the ad your target audience is most likely to interact with. After you have made your selections, you can click on continue.
Step 7: Create Your Ad
When creating your ad, you need to choose the media components and the texts you wish to include in your ad. The available formats vary based on the objective of your campaign at the beginning of the process.
There is a preview tool at the bottom of the page that you can use to test your ad and ensures it looks good for all your potential placements, be it on the right column, the desktop newsfeeds, or the mobile newsfeeds. When you are satisfied with your choices, click on the confirm button to submit your order. You will receive an email from Facebook, notifying you that your AD has been approved and will be posted soon on Facebook.
Advertising Tips on Facebook
Advertising on Facebook, especially if you are new to Facebook ads, can be a daunting task. You need a few strategies to ensure that your ad is as effective as possible. Here are a few of the strategies that could be beneficial.
Use Audience Targeting
A good way to starting on Facebook ads is by using a small audience then broaden it gradually as you gain experience with Facebook ads. For instance, if you are advertising a new brand of wine, you could start by using a specific location that you know target wines. After a few weeks you can broaden to wine tasting, then food and wine and so on. This is a good strategy for expanding your target audience and ensure it affects your results positively.
Audience targeting can also be used to create several ads for groups related to varying business objectives. With the audience target, you can relate to existing customers differently than you would have with new customers. If you have a local business and seeking to target audience within your location, you can use postal code or zip code. This is especially helpful if you know of a neighborhood that converts traffic well.
Use Facebook Pixels
A Facebook pixel is a small piece of code that may have a huge impact on your Facebook ad campaign. This code allows you to track conversions, create a lookalike audience, and remarket your product to people that have viewed the product on your website.
Facebook pixel is an essential tool; even if you don’t have plans to use it currently, it might be beneficial in the future, so it is important that you have it installed. This way, you will have to remarket and tracking data ready to implement when you want to start Facebook optimization.
Use Quality Videos and Photos
Facebook users dislike blurry, or pixelated photos and jumpy videos. The words may be catchy, but without a quality video or photo, you have lost it already. Your visuals are what grabs your audience’s attention and create a good impression.
Ensure You Have Tested Everything
Ignorance can be really costly. Making assumptions on what might work and what might not work can really cost your business. Every time you place an ad on Facebook, you need to test it against the previous ads you posts to check if there is any improvement you are making. Currently, technology is evolving, and if you keep relying on the previous ads on Facebook, you might fail terribly. Therefore the only way to stay relevant is to keep testing every ad you post on Facebook.
Optimize and Track Performance
Check how your ads are constantly performing in the ads manager dashboard. If you find an ad that isn’t performing to your expectations, take it out, and invest in an ad that is performing. There are tools that will help you manage this. One of the common resourceful tools is AdSense pro. Can create, manage, and optimize your ad. If you have a larger firm, then the Hootsuite would be perfect for you. From the dashboard that you use to monitor your ads, you can test and create lots of Facebook ads in a few minutes. It has an easy to understand analytics that uncovers your best ad fast.
How Do You Get Facebook Ad Ideas?
Now that you have all the tools ad essentials to create your ad, the challenge comes in on how your ad will be or how it will look like. If you have this problem, then have a look at the following strategies
1. Convert Every Piece of Content to an Ad
Every brand has its own content that drives most of the traffic every month. You can adapt this piece of content to an ad and get a perfect way to advertise using it in the form of a video ad or a photo ad. To create a video ad, there are several ways you can convey the key contents in your ad through a short text image. You can then use a few social video tools to compile them into a video in Facebook ad manager.
2. Drive Direct Sales
If your brand is well known to provide good quality products, you have every reason to generate direct sales from these products and services. For instance, if you are planning on introducing a new product in the market and your previous products were received well, you can use the Facebook ad to target the same audience that purchased your previous products. You can also reach out to a new audience by using lookalike audiences to reach the audience that is more likely to purchase your product or service. This strategy could earn you nearly a million users in traffic and could generate more sales.
3. Strategize on Offline Lead Generation
Facebook shouldn’t be your only source of traffic. Focus on other sources like offline purchases. You can use engagement objectives to drive traffic to an offline event and use the lead generation technique to get them to your dealership or store to experience the products and services you are providing. You can do this through a test drive.
Facebook allows you to track offline conversions so that you have an understanding of how effective ads are in driving offline sales. You can also use tracking data to develop custom audiences of users that interact with your products offline so that you can effectively target them in the future.
How Do You Improve Facebook Ad Conversions?
Conversions rates are one of the most targeted metrics by social media marketers. Conversion rates are a top priority for most marketers. A good conversation is one that is capable of bringing in more success this delivering a strong ROI. Conversions are not only used to drive purchases but also drive actions. The main aim of an ad campaign is to increase the number of shoppers or the number of subscribers to their websites. Given the benefits of ad conversions, you might want ways to improve your ad conversions. Here is how you go about it:
1. Define Your Conversion Event
Before converting any traffic, you might want to know the actions people take after viewing your ad on Facebook. There are a few types of conversions that Facebook supports. They include: purchase, initiate checkout, add to wishlist, and view content. Your ad can’t serve all the conversion goals, so you need to create an ad for each goal. Consider where the goals fit into the journey of the customer and convert this appropriately.
2. Prioritize on Your Destination
An advertisement should be as good as its landing page when determining where you would want the conversion to take place, ensure everything is for you to deliver the promises of your ad. The steps below could help you achieve this:
Optimize for apps – a significant number f people prefer purchasing via mobile, so it would be vital that you utilize this to drive people to your app. So ensure you have registered your app and integrated it with Facebook SDK.
Aim for continuity – if you focus your ad on a specific objective, ensure your landing page delivers just that. Don’t get your visitors frustrated by mixing up things. If, for instance, your ad focuses on shoes, provide your landing page also focuses on shoes. Anything else will lead to the potential visitor being frustrated. Therefore, you would have lost an essential lead. Language and design are paramount here also.
Implement pixel – after you have decided on the page you would like the conversion event to happen, you will have to add the ace pixel code to the page to track activities. With this, you can determine what ad performs better and what doesn’t perform. This way, you can focus on advertisements that perform and leave out those that don’t.
3. Create an Attractive Visual
The impression of the user determines their interactions with your ad. It just a matter of seconds for a user to decide where to land. So you must create an ad that is very attractive if you want to convert more leads. Most first impressions are brought by design so ensure your visuals are as good as possible.
Use videos or GIFs – opt for shorter interesting videos. If possible, use static videos, ensure you have tested these videos for mobile devices to ensure every device supports them. Size-to-spec – low-resolution videos reflect poorly on your ad. Ensure you have the right image size to meet the correct size specifications.
Do not overload images with text – it is recommended that you use texts sparingly on images. If you have to use texts in your image, use facebook’s image text check to check the right size of the text to include.
4. Crisp Copy Should be Short and Sweet
A string ad is usually characterized by a crisp copy. Therefore ensure that the copy is interesting and short a well.
Keep it short – a lot of text can intimidate your audience. Therefore focus on what is important and leave out the rest.
Avoid jargon – use a language your audience can understand.
Get personal – use personal pronouns like you to suggest a relationship between your brand and the audience.
5. Use a Direct Call to Action
A strong call to action is essential since conversions are all about motivational actions. You can use strong verbs like explore, discover, start, find if you aim at educating your audience about your organization. If you aim at driving subscriptions or purchases, be direct with phrases like sign up or buy now.
6. Broaden Your Audience
Facebook has a target expansion option that is essential in looking for more leads. This option allows Facebook to find more users similar to you have included in the interest target section. This allows you to reach more people as well as driving more conversions at a lower cost per conversion.
7. Track Using Several Devices
Regardless of where you have decided your ad will be placed, you should ensure you track the conversions and clicks from all devices, whether mobile or desktop. Even if you have only put up an ad that runs only on desktop devices. You can install Facebook SDK on your mobile app that allows Facebook to capture more data based on the audience and expand the target of the audience.
8. Use Link Click Optimization
If you feel your campaign is not driving enough leads and conversions within the first few weeks, then your data isn’t delivered the right way. Facebook requires about 50 conversions per ad within the first week too effectively deliver the ad. If your ad has less than 50 conversions in the first week, then you might consider optimizing for link clicks rather than conversions.
Get the most of your Facebook ads with the above guide. This guide has a detailed step by step guide that ensures you follow every step appropriately while also ensuring you put up quality ads that can be accepted by a wide range of Facebook users.
Advertising is as old as the idea of commerce, with ancient Roman gladiators being paid to endorse various products with accompanying slogans. As time has gone on, advertising still functions the same way, but the medium by which it’s directed to the public has changed dramatically. With the dominance of social media, particularly Facebook advertising, marketing is more accessible while also becoming increasingly complex.
You can sit down and spend your own money and time to develop graphics, ad campaigns and try to focus your reach, but it’s unlikely you’ll see even reasonable payoff. The platform has a tremendous amount of options and details you can fine-tune, but if you don’t know exactly how to use them, you’re wasting money. Consider these parameters that go into crafting a Facebook advertisement:
Figuring out your target market, and when you think you’ve got it, understanding that you need to dial it in even further.
What do the graphics you’re going to use look like, and from where are they coming?
Should your ad campaign be visual, or more text-based? What about a popular video that draws you in?
Who is writing the copy for your ads?
Should you do a flat-rate, or pay for click-throughs?
These are just some decisions that go into making an effective campaign on Facebook. Assuming your answer to any of those questions was less than definitive, you need to hire an ad agency. That begs the question, however, what Facebook advertising agencies are worth investing in and which are likely to waste your money and time? We’re looking into the factors that make a Facebook ad agency great, which ones are best for different businesses, and what successful companies are using Facebook ads as part of their strategy.
Facebook Advertising Agency
So what makes advertising on Facebook so great? Well, with over 2 billion users – most of them using the platform hours per day – Facebook is one of the most prominent aggregates of humanity in the history of, well, humanity. It’s incredibly cheap to reach these people as well, with options to pay per click, per email conversion, or simply to present your ad to a certain number of people.
Advertising on Facebook is also highly customizable, allowing you to narrow your target to very specific demographics. For instance, if you’re selling a video game headset, you’re not likely wanting to advertise to people who aren’t in the groups that typically play video games. Facebook will allow you to focus on people in a certain age range, region, income demographics, and who have certain “likes” that mesh with your target market. No marketing in the history of mankind has ever had this level of customizability.
Facebook advertising agencies will take all the information about your product and find the exact group to whom you should be marketing. Traditional ad agencies can provide you with quarterly reports on how effective your spending is, and they do this through techniques like split-testing or remarketing. Facebook provides information in real-time. This allows an adept agency the ability to pivot immediately and lean into what’s working and move away from what doesn’t. This type of flexibility isn’t something the average business owner can do on their own.
How Do Facebook Ad Agencies Work?
Most agencies will begin with going over your business to determine your target market and the customer’s pain points, which are what your product is designed to solve. They’ll go over any prior ads you’ve created through both Facebook and more traditional channels.
With a staff of writers, editors, and graphic designers, the company will create a descriptive campaign that is designed to resonate with your market. This also involves creating multiple visually different ads that convey the same message, which is used to test how well each works. From there, they’ll prune off the ones that don’t work and bolster the ones that do.
The ads will then be targeted, as we talked about above, to very specific groups of people. The agency will determine the best way to do this and change the strategy if they’re not getting results. It’s all about monitoring at this point, providing you with updates and updating strategies as it would become necessary.
This is a lot of work to do on your own, and this should provide a clearer picture as to why you’d want to employ a Facebook advertising agency.
What Do Facebook Advertising Agencies Charge?
Depending on the scale of the marketing campaign, the size of the agency, and how much of the work they’re doing, the prices can vary dramatically. For a simple print campaign with some visuals, you might expect to pay 10-20% of the total you want to spend on ads. This means if you’ve got $50,000 you’re looking to invest in ads, the agency will likely charge $5,000 – $10,000 dollars.
Naturally, if the company is taking on significantly more complex amounts of work, the fee structure will be higher. Some comprehensive agencies will charge up to 50%, but the expected value they provide is very high.
A company may also charge a flat rate, which is simply a monthly or annually charged basic fee. While this is a bit more consistent and might seem economical, the downside is that the quality of work can suffer. If you’re paying a flat amount each month and the number of work increases beyond what is “normal” per month, this devalues your fee to the company. The result can be rushed or shoddy work.
This is a model of business in which the advertising agency only gets paid if they do a great job. The company works for a percentage of the generated revenue, and this can often be quite a bit more money than were you to settle on a flat rate or even an agency rate. Only a very confident company or one just starting out will likely present this fee model, and it can be a precarious one to invest in, as a failing company might simply give up.
What Companies Advertise on Facebook?
Because of how ubiquitous Facebook is for a huge portion of the planet, most companies are advertising on the platform. Everything from Nike and Apple to small, local businesses. Chances are good you’ve seen even mom-and-pop grocery stores come across your timeline along with ads for major motion pictures. It’s a diverse landscape, and with the potential reach, it’s a very enticing route to take for marketing. Facebook itself boasts over 3 million businesses from all around the world who advertise through their platform. Indie startups like meUndies and Blue Apron, as well as major corporations like Walmart all, use Facebook advertising.
What is Voy Media?
Of the many large ad agencies that dominate the Facebook landscape, Voy Media is one of the brightest. As an agency, Voy Media focuses on cutting-edge, hip media using an entirely in-house creative staff. Using social media influencers and recognizable media, they work primarily in brand response marketing. This means their goal is to build brand awareness, so that when a customer has a problem – like needing new shoes, for instance – they think of Voy Media’s clients first.
Voy Media focuses on catchy music and appealing visuals to draw in their audience. They recognize that on a platform like Facebook, you have mere seconds to make an impression, as a person can simply scroll past your advertisement. In the first few seconds, Voy Medias’s ads catch your attention and make you recognize the brand they’re representing. They work with Zumba, Casper, Shark Tank contestants, Big Life Journal and many more that you’ll see on a regular basis come across your news feed.
While Voy Media is a fantastic agency for advertising on Facebook, they function best for businesses with $20,000 or more per month in available adspend. This is due to their totally in-house design team; they take your product and create the entirety of the marketing, adjusting as necessary.
What Agency is Best for Business?
Ultimately, the most successful Facebook advertising agency is Voy Media. They have some of the biggest companies within social media marketing and have created some of the most recognizable campaigns. Though they function best at $20,000 or more adspend per month, if you have the revenue to spend on marketing of this caliber, it is worth the investment.
If you have a smaller budget, there are other options like Hibu or finding a freelancer on a platform like Fiverr or Upwork. Without investing in a dedicated Facebook advertising agency, however, you aren’t as likely to get quality results. It really is a market where you get what you pay for, and if you’re paying a bargain price for advertising, you’re going to get bargain ads.
Advertising Has Changed in Exciting New Ways
The sheer enormity of the task of advertising on Facebook yourself is overwhelming. Even if you’re great at graphic design, can you analyze data reports, split-tests and demographic information by yourself?
Your business needs to use social media advertising to thrive, and ad agencies simply do it better. The advertising campaigns of today and tomorrow need to be dynamic and capture your audience’s attention very quickly, and the best way to do that is with visual branding. Voy Media is simply the best at this model, but you need to determine what your business needs and find a company that best serves your brand. You need to use this guide to find the best Facebook advertising agency for your needs.
The old days of listing your law firm in the local newspaper may not be entirely dead, but there are now many effective and cost efficient ways to market legal services. From ads that cost you per click to clever tricks to drive traffic to your attorney website, here’s a list of digital marketing tools even lawyers can use.
Notice: some of the marketing tools on this list may not be specific for legal services, however, these are popular tools used by digital marketers.
1. Lawyer Website. This had to be at the top of the list. If you don’t have a website for your law firm or legal services, you won’t be able to take advantage of the rest of the tools on this list.
2. Law Blog. Starting thinking of a law blogas a tool to attract potential clients to your law firm. You can write about trending topics or provide valuable information about your area of practice.
3. Google Trends. When it comes to popular stories and search terms that create the most buzz, try Google Trends. You can find all the hottest words related to your law firm. You can also read this about Google Trends for Lawyers.
4. Google Keyword Planner. SEO is dependent on keywords. Once you know which words are trending, use Google Keyword Planner to find variations and other stats to influence the content you make on your blog.
5. BuzzSumo. Many digital marketers use BuzzSumo and can lawyers to find the best content across social media and search engines.
6. Google Webmasters. Putting your law firm’s website on Google Console allows you to debug any critical errors to your SEO or receive notifications should your site get hacked.
7. Canva. Here’s a place to get creative elements, such as graphic designs, logos, posters, flyers, and more for free. Use this to attract more prospective clients from your Facebook ads.
8. Visually. If you want to offer a stunning infographic explaining the increasing rates of divorce throughout America, try Visually. Here you can get great ideas and images to create incredible online content.
9. Lexicata. This CRM (Customer Response Manager) is made specifically for lawyers. It helps you with client intake and managing your messaging system to deliver to the perfect message at the perfect time.
10. SEMRush. If you’re serious about your SEO and want a premium tool to dig deeper into popular search terms, use SEMRush. They also provide strategy ideas, content ideas, and technical SEO solutions to help your firm’s SEO methods gain traction.
11. Google Adwords. Once you have an understanding of the keyword your soon-to-be clients are using, start a Google Adwords campaign. You’ll be able to put your law firm’s services to the top of Google’s Search Engine.
12. Facebook Ads. Alternatively, you can tap into the millions of people who are actively using Facebook. Lawyers can use Facebook Ads to target specific people, locations, and other detailed demographics.
13. Facebook Audience Insights. Perhaps you should do a bit of research on your target audience before setting up your ads. Facebook Audience Insights gives you a detailed look at the types of people using Facebook, it’s perfect for understanding the types of clients you can help the most.
14. Medium. In addition to your attorney blog, you should try this popular platform where people share stories that matter. Who knows, you may be the guru of law your country needs.
15. Ahrefs Blog. For those lawyers with a curiosity for the way to web works, Ahrefs Blog offers incredible insight toward SEO and online strategy.
16. HubSpot Blog. This is a place where you’ll find many digital marketers turning to for internet marketing advice. Maybe you can find some fresh new ideas to market your law firm here.
17. Buffer Blog. If you’re a social media enthusiast, the Buffer Blog is best to read about the latest trends and gain new insights.
18. Adspresso Blog. Sometimes Facebook Ads can leave a dent in your marketing budget. If you check out Adspresso’s Blog, you learn a lot about setting up and succeeding with your ad campaigns.
19. WooBox. Do you offer a free consultation and want to share this with as many people as possible? WooBox helps you create all kinds of creative campaigns to marketing your law firm.
20. MailChimp. Email marketing is a common strategy to send information and content to past clients and newly acquired emails. MailChimp is a simple email automation tool that lawyers can use for their drip campaign.
21. Ad-Roll. Re-targeting is a method of featuring your ads throughout the internet after someone visited your site or saw your ad in a different location. With Ad-Roll, you can tap into their vast network and feature your legal services in your region.
22. Sizmek. Advertising is all about impressions and Sizmek focuses on making the most out of the impressions you get while saving you ad dollars. They use a data-focused approach to serving up and managing your law firm’s ad campaign.
23. Vimeo. Does your law firm offer video content? An alternative to publishing all your videos on YouTube, you can use Vimeo to share your content and reach more viewers.
24. Unbounce. Instead of sending web traffic to your website you can use Unbounce to create landing pages. Here you can design a strong message that tells potential clients why your legal expertise is the best in town.
25. VWO. Marketers understand the internet in terms of conversion optimization. This means the traffic you send to your website has a greater chance of purchasing a product (or becoming a new client). With VWO, you can get detailed analytics and test variations of your lawyer website, content, or call to actions to achieve the best results.
26. Google Analytics. This free analytics tool gives lawyer a basic overview of the traffic coming to their website, from what source, and more. Setting up Google Analytics requires an account then adding a small piece of code to your website.
27. Facebook Analytics. Does your law firms use Facebook? If so, setting up your Facebook Analytics will give you additional insight to optimize the journey from your Facebook Page to your law firm’s office.
28. IFTTT. Is this you? After you write a beautiful blog post you publish it, then share it on Twitter, LinkedIn, Facebook, and any other place you can find that will accept your link. Well, with IFTTT you can automate that process and save a significant amount of your time.
29. Feedly. You can use Feedly to create an aggregate of news channels and offer them on your website. If you’re a personal injury lawyer, you can add blogs and other news sources related to accidents and incidents in your community.
30. Scoop It. If you want to join a content network, join Scoop It. Here you can share your latest blog posts and write exclusive articles to drive new clients to your firm.
31. ColorZilla. If you’ve ever seen a color on the internet and wanted to know what it was you can use ColorZilla to get you the code.
32. Evernote. You likely keep your office organized and you can use Evernote to help with your computer related tasks. However, as a lawyer, you may want to keep confidential information off this platform and stick to more secure apps for lawyers.
33. Calendly. Looking for a simple solution to schedule new intakes directly from your website. Calendy lets you manage what times you are available which can be particularly resourceful if you want to offer a free 15-minute consultation by phone.
34. Trello. If your law firm has a lot of lawyers and you want an efficient way of sending notes and making sure office related tasks are achieved on time, use Trello. Their platform lets you create “boards” with lists of tasks and to-do lists which can improve the workflow in your office.
35. Chat.io. When visitors come to your website having a live chat button in the bottom right corner can help turn questioning visitors into new inquiries. Chat.io offers an easy to install lawyer chat on your website which can be monitored by your or your staff.
36. Screaming Frog. Sometimes a small improvement to your website can increase the amount of visitors. Screaming Frog is a free web auditor tool which can evaluate your law firm’s on-site SEO.
37. PageSpeed Insights. Here’s yet another resourceful Google tool that allows you to measure your site speed and receive suggestion on how to improve it. Remember, a website with a faster load time improves the likelihood they’ll stick around for it to load and contact the firm.
38. SimilarWeb. Have you ever wondered why your competitor’s law site is doing so much better than yours? With SimilarWeb you can figure out their online strategy by gaining an inside look at their content and keywords.
If there’s one way to win more clients its by reintroducing your ads after they leave your website. Taking this approach to your Facebook Adscan not only save your advertising budget but also allow you to focus your campaign on the people who are really interested in your legal services. You can also hire a facebook ads agency to manage all these campaigns for you.
The graph above reveals some really important data on how many people are using Facebook:
3 million users aged 25 to 34
4 million users aged 35 to 44
4 million users aged 45 to 54
This will likely be the age bracket your law firm would be targeting your ads toward, however, some areas of law may focus on younger or older age ranges. The key focus is that somewhere in these numbers are a few new clients that require your firm.
What is a Facebook Retargeting Ad?
Have you ever been on Facebook then later went to another website only to see an advertisement for some CRM company appear at the top of the new website you’re browsing?
This is what is known as retargeting and it is an extremely effective way of bringing potential clients back to your website to contact your firm.
There are a few reasons why a retargeting campaign is very effective for advertising your law firm. An interpretation of Retargeting.com suggests that retargeting works because you can deliver ads again to your target clients which have already expressed interest in your law firm.
You’ll need an attorney website to get the most out of Facebook’s retargeting ads because a snippet of code must be placed on your website. This code places a cookie (a small tracker) onto any visitor’s computer which sends information back to Facebook about the pages they visited.
You would use Facebook’s custom audiences to retarget visitors to specific places on your website. For example, if a visitor went to your contact form, you can retarget them so they return and send you a message.
Another example could be a special offer for a free consultation for people considering divorce. This compelling offer is found on your homepage and in order for a visitor to receive this they must provide you with an email. Your initial Facebook campaign starts off by attracting Facebook users to your homepage. Some users stop by but you don’t receive as many emails as you like. With your retargeting ads, using an image that emphasizes that pain of divorce with more information about the benefits of hiring a divorce lawyer.
Retargeting is a cost-effective way to re-engage with your potential clients. It gives them a second opportunity to decide whether your law firm is the best choice available. Now, if you’re wondering how to set that up, you can learn how in the next section.
Setting Up Facebook Retargeting Ads
Using Facebook retargeting ads provides your law firm with a competitive edge. There aren’t many other law firms doing this which makes this a smart move for your law firm’s market strategy.
Here’s a simple approach to setting up next law firm’s Facebook Ad campaign with retargeting at your law firm:
Install Facebook’s “Pixel”
The first thing you have to do is install Facebook’s tracking pixel on your website. This pixel is what is used to track visitors on your website and sets up the retargeting ad through Facebook’s ad network.
You shouldn’t require any help from a web developer for placing the tracking pixel on your website. There’s an easy to follow explanation on Facebook’s help forums.
Choose Your Audience
The next step is to log into your Facebook Ads account and go to “Audience.” Facebook offers powerful tools to select a specific group of people to target your ads. If you’re a local law firm, you can select which city you’re in, their marital status, employment, the approximate level of income, whether the visited your website, and all kinds of combinations.
If you don’t want to create a custom audience, you can upload your own list of contacts instead. Or, you can merge both your contacts with the audience you want to target.
Whichever you decide, your ads are almost ready to be displayed to your target audience whenever they browse Facebook, Instagram, and other websites throughout Facebook’s advertising network.
Grab Their Attention
Your retargeting efforts will only be effective if you have a compelling message (or image) that can recapture your audience’s attention.
Why should they return to your website? What do you want them to do? Do you want previous visitors to return to a contact form after visiting your page containing a special?
Before you start creating your Facebook ad, it’s important to have a plan. This will help you determine the direction and the design of the overall ad. You retargeting ad has to catch people’s eye and bring them back to your website. Take a look at the example below:
This is just one of many ways you can use Facebook ads to target your potential clients and increase intakes at your firm. However, be sure you don’t make these mistakes with your Facebook Ads.
If you plan on using search engines to lead new clients to your legal services you’ll want to know the latest trends. Having all the latest data and information about what people are searching for on the internet is the key factor for any business offering their services online. Luckily, Google Trends offers a tool that does that.
Understanding the data surrounding search data allows for an effective marketing strategy to emerge. The behaviors of consumers are constantly changing and adapting. Search data reveals new insights about your clients, competitors, and industry.
Let’s explore how search data can influence your marketing decisions and the content you create for your law firm’s blog.
What is Google Trends?
Google Trends reveals the frequency (or popularity) of a search-term being entered compared to the total search volume across various regions of the world. Using this tool, you will be able to see the trend of a search term across time. You can also look at search data for in real-time, too.
Science Direct studied the usage of big data and found that notable search queries were performed for statistics, policy and law. This big data can be used to make informed marketing decisions for your law firm.
In addition to marketing, Google trends can:
Analyze the interest of search users related to your area of practice
Forecast legal issues that require immediate attention
Acquire a diverse set of information from various sources
Access raw search data related to your area of law
Having a better understanding of how people are using Google, especially in terms of people dealing with their legal questions, puts your law firm in a position where it can solve their problems.
How to Use Google Trends
Getting started with Google Trends is simple and the best part is it’s free to use. On the main page, you can browse trending stories or explore topics using the search bar.
To start your own research and analysis of big search data go to Explore and enter your search term or topic.
Before hitting enter, you may want to adjust a few of the settings to obtain search trends related to your practice and your area. You can make adjustments to:
Choose your country or anywhere else in the world.
Choose from past hour, 4 days, 7 day, 30 days, 90 day, 12 months, 5 years, or from 2008.
Choose a category based on your area of practice (i.e. an personal injury lawyer may choose Autos & Vehicles).
Search type. Choose from News, Web, Image, Google Shopping, or YouTube.
How Lawyers Can Use Google Trends
If you’re wondering why traffic to your attorney website is declining, Google trends can help you reveal why keywords which ranked well before may no longer bring in new visitors.
However, SEO experts can spend hours creating a strategy from a deep analysis of Google trends. Here’s a few ways your law firm can use Google Trends:
1. You can use the search bar to explore general topics like “practice area + lawyer” or “law related search term” keywords (i.e. divorce lawyer or divorce in New York).The first screen you’ll see is Interest Over Time which shows the popularity of those keywords over a certain period of time.
When you add additional search terms you can better understand the overall search demands related to your area of practice. The peaks and dips show trends throughout the year which can guide you toward when and what you publish on your blog.
2. Next, you can see where each search words and being used throughout the country. When you browse over each state and you will see the interest based on each search query.
After selecting one of the states, you can get more detailed results of trends based on metro locations.
3. At the state level, you can start to see some specific search queries being made throughout the state. This feature is useful to make decisions about opening an office in a location where law-related terms are being searched the most.
You can see that the search term Divorce has high interest in Bakersfield. This could be an ideal location to open an office because of the high search demand.
From the state level, you can go even deeper to see where and how popular a search term is being made. However, if there is not enough data you will see a notification. You can try using a more general search term to obtain more information.
4. Try searching YouTube trends. Not everyone is using Google’s search engine to find answers to their problems. YouTube is another great source to analyze trends and perhaps find ideas for your own advice or news related video channel.
5. Use Trending Search to find the latest news and searches trending right now. You can find this by navigating to the menu bar on the left. Trending searches is a great way to get ideas for your content. If there’s a popular news item or topic that’s related to your law firm, consider writing an opinion piece or offer your perspective on the situation. Doing so can put your law firm’s website into by spinning current events toward your legal services.
If you want to get notifications to your inbox as-it-happens, each day, or each month, you can click the “+” button to subscribe. When you regularly update your blog with fresh content, this sends a signal to Google and other search engines that your website is active and providing value. Knowing the trends can help you adjust your blog content toward an audience with a specific search demand.
Ready to Use Google Trends?
Remember, Google Trends is showing you what is or has been popular on their networks. Lawyers can use this information to:
Discover which keywords (or search queries) are most popular
Find related keywords that are becoming popular
Compare law related keywords that are gaining or decreasing in popularity
Identify geographic locations where keywords are used
While you can use this to create your content and social media posts, there are better and more accurate tools you can use for SEO.