All posts by Bryan Mixon

Lead Generation Ideas For Lawyers

You might think the purpose of your lawyer website is to provide information about your law firm’s legal services or a place where people can request a consultation. While these may be the primary objectives, there are a few things you must do before the phones start ringing.

From a digital marketing point of view, lead generation is a popular term you should understand. When you’re looking for potential clients for your firm, driving the right traffic to your website is the first step then turning those visitors into clients is the next.

If you’ve been wondering how to get more leads at your law firm, perhaps this will help you out.

What is Lead Generation?

Perhaps you’re new to owning a website and you’re just getting into all the technical language that comes along. Here’s a quick overview of common words used in online marketing:

  • Traffic refers to the number of visitors to your website which can either be real people or bots. You can see this if your website connected to a tool like Google Analytics. Once installed, you’ll be able to track both web visitors and the number of page visits.
  • Lead Generation is the process of curating or collecting prospective client’s contact information and taking them as clients.
  • Landing/Squeeze Page can be used to send web traffic to a specific web page to offer valuable content in exchange for their contact information. Alternatively, you can offer a special promotion (i.e. free consultation) which can only be found on this page.
  • Sales Funnel is a series of steps that takes leads through the process of becoming a new client at your firm. From a lawyer’s perspective, you use various strategies to market and bring in new clients (i.e. drip marketing).
  • Conversion Optimization is a process of increasing the percentage of visitors to your website and converting them into a new client.

Perhaps you can start to see that there are various angles you can take when it comes to marketing your law firm’s website. The essentials include web traffic to generate leads and a landing page to collect them. As well, you’ll have to perform ongoing site analysis to find new ways to turn more visitors into clients at your firm (maybe changing some of the colors on your website will work).

This will likely be an ongoing process for your online marketing strategy. In the meantime, let’s explore how you can improve you lead generation at your law firm.

More Leads. More Clients.

When you’re considering a lead generation strategy for your law firm, you want to ask yourself these kinds of questions:

  • What kind of clients do I want?
  • Where can I find these clients on the web?
  • How can I attract these clients to my firm?

By addressing these questions, you can start to develop your own methods to finding clients that you prefer to work with. Remember, this is your business which means you ultimately decide which types of clients you choose to work with or not.

What Kind of Clients Do You Want?

Let’s start here. Do you even know what kind of clients you prefer working with?

You probably don’t enjoy taking on clients that add more stress and more work than is needed. Perhaps if you’re in a desperate situation, you may accept these clients because you need the cash. But, you know if you continue doing so, you’re going to burn out.

Instead, take a moment to determine who you enjoy working with and what specific cases you handle best.

If you’re depending on the internet to find almost all of your clients, you have to be prepared that people are going to be “shopping around” for the lowest rates. Nonetheless, that’s not to say you can’t find quality clients online, it’ll just take a bit of effort and testing to find.

Now, before you keep reading, ask yourself this: was there ever a client you would rather not work with?

Where Will You Find Your Clients?

Your prospective clients are likely a few clicks away from stepping into your office to get their legal struggles solved.

You should be aware that search engines receive a lot of queries from people looking for solutions to their legal problems. Some common search entries may be:

  • [Lawyer Type] + [Location]
  • [Lawyer Type] + Fees
  • Cheap/Affordable Lawyers + [Location]

Often, you can design your website in a way to attract these searcher to your website. This is the process of SEO and you can find more information about that kind of strategy for your law firm here.

Knowing where your clients are spending much of their time online can be difficult if you’re not familiar with the web. However, social media (i.e. Facebook, Instagram, LinkedIn), are great places to start targeting specific groups of people who may be in need of your legal expertise.

Ideally, you should have your website listed on as many local directories as possible as well as search around to find niche locations where people may be search for a lawyer.

For the solo lawyer doing all the marketing yourself, you may want to consider these marketing ideas coming next (these ideas also apply to lawyers and law firms of any size).

How Will You Attract Those Clients?

Are you familiar with the term bounce rate? It wasn’t defined above however it refers to the amount of people who visit your website then leave right away.

This happens because the content or information on your website and landing pages aren’t fulfilling the need that people were looking for.

In order to attract more clients to your firm, you’ll have to test a few different strategies to see what works and discard what doesn’t work from your marketing methods. Here’s a few strategies you can consider to start generating more leads:

Strategy #1: Compelling Landing Pages

If you’re running a PPC campaign, you’ll want to make sure your marketing dollars are getting you the biggest return possible.

The best way to ensure you don’t waste all your money is making sure the keywords you use in your ads is congruent with the message on your landing page.

If you think of your website in terms of a sales funnel, consider offering a free consultation. As you run your ads, target the immediate needs of people thinking about divorce, those recently in a car accident, or a new business in need of copyright protection.

You should understand the fundamentals of keyword research to know which words people are using to serve better ads. As well, you should create ads that not only look good but remain consistent to the overall message.

Then, when people start are arriving to your landing page, use a strong and compelling message that gets them to sign up to an email list, send a message to your firm, or to call you right away.

Strategy #2: Helpful Videos

Are you Camera Shy? Hopefully, not.

Offering a helpful video, especially with your expertise in your area of practice, can allow you to make stronger connections and build better trust online.

Let’s face it, a few words on a screen may not be the icing on the cake when it comes to choosing a person who’s going to help a dire situation or prevent someone from going to jail.

Instead, videos allow you to reveal your personality and send a direct message to those considering a lawyer in their community. Take a look at this lawyer who takes a camera to his office and capturing his entire day:

Strategy #3: Offer Free Information

You’ll see this strategy used a lot of online services. They create a free piece of valuable content, host it on their website, then give it away for free in exchange for someone’s contact information.
As a lawyer, you know there’s all kind of questions people have about their legal situations. For example:

  • Those going through divorce want to know what rights they have, the risks involved, and the possible outcomes to their situation if they and their spouse can’t come to an agreement.
  • In the business world, copyright infringement can ruin a business. People want to know how they can protect their creative intelligence and what kind of legal action they can take if their ideas are stolen.
  • Some people experiencing a traumatic event may not know what actions to take in their situation.

This list can go on and on, however, the point here is to create some valuable content that addresses these common concerns. Consider creating a short ebook that addresses them and creating a dedicated landing page to make the exchange.

You can then follow the same idea from above where you use the emails collected to send more content, offers, and information about your legal services.

Quick Warning About Lead Generation

If you ever consider hiring someone to help with your lead generation, there are a few things you should consider before you do. These services may offer pay-per-lead or pay-per-click vendors. However, you have to watch out because you can get a lot of leads (i.e. emails, phone numbers, etc.) but they may not be interested in your business.

In case you want to go ahead and use these services, consider these lawyer specific pay-per-lead services:

Please do your own due diligence before using any of these services. We do not endorse nor receive payment from these services. These are just a few of the available PPC and PPL services you can use for your firm. Results will very and should always be measured for cost effectiveness.

Guide To Local SEO For Lawyers: Improving Your Google Rankings

Lawyers practicing law in either a small town or a busy metropolitan area can try these simple steps to improve their local search engine rankings. You don’t have to be tech-savvy to implement these steps. Instead, here is a simple approach to making a few changes to your lawyer online presence that can put you in front of more prospective clients in need of your legal services.

What is SEO?

Search English Optimization (SEO) is a method of increasing the visibility of your website allowing for it to be more readily discovered. Unlike paid options, like Google PPC, SEO is an unpaid process which results in organic or earned search results.

According to Google, many people are performing local searches to find the services and solutions they require. In regards to lawyers, people may be searching for the following:

  • Location of a lawyer’s office
  • Checking opening/closing hours
  • Looking for the cost of service
  • Shopping around for the best lawyer

Some of the research that Google performed to understand people’s search behaviors found that:

  • 4 in 5 people use search engines to find local information
    • 88% on smartphones
    • 84% on computers
  • 50% of people who made a search from their smartphone visited a store’s location on the same day
  • 4 in 5 people want ads to be customized to their local surroundings

Local searches allow for people to find the information they need to make important life decisions. As a lawyer, having your legal services listed and accessible makes it easier for people making searches to find and choose you over your other lawyers.

Here are a few more of Google’s findings regarding the selection process people go through when using local searches:

  Inspiration Research Purchase Post-Purchase
  i.e. realizing you require a service and looking for choices i.e. looking for information to make a decision. i.e. deciding which service to invest in. i.e. finding more information after they have invested.
Mobile 57% 53% 43% 37%
Computer 66% 83% 64% 40%

 

Lawyers using local SEO can add a competitive advantage to their services. One important point to remember is that people want to see directions and call buttons to guide them toward their solutions.

The remainder of this guide will show you different ways for lawyers to improve their local search engine rankings.

Business Listings / Directories

Getting your legal services on a business listing or directory site is a quick and easy way to improve a lawyer’s local SEO.

Start with putting your area of practice, contact information, directions, and a link to your website. It is important to keep your information consistent across all channels you decide to use.

Some of the most popular listings are those provided by the search engines themselves:

There are other directories dedicated to lawyers where you can also list your legal services for free:

Alternatively, you can add your website to a paid listing. While some of these may not be dedicated local listings, they can have a positive impact on your overall SEO:

Note: Some listings may require you to verify your practice before accepting your profile.

Keyword Research & Keyword Optimization

Keywords are the foundation of how the entire search engine system operates. Depending on the keywords you use, this will directly influence how your legal services get discovered. Let’s look at an example.

If you’re a criminal defense lawyer, you’ll want to use a range of related keywords in both your listings and throughout your website to improve your local SEO.

For help you find relevant keywords, you can use Google’s free Keyword Planner. To access this keyword research tool, you’ll first need a Google Ads account. You won’t have to pay for advertisement.

Setting up a keyword strategy will be effective for an SEO campaign. The more related words and search terms you can use, the better your rankings will be.

To understand the power of keywords, let’s split up their potential into two categories:

Research Keywords

Research keywords are those used by people whose intentions are to find information or to learn about a topic. These kinds of searches look like, “Do I need a contract for my business?”

These kinds of searches may not result in someone taking action. Instead, they are just performing research to gather the information they need for their situation.

Actionable Keywords

Actionable keywords are those used by people ready to take action. Action keywords could be in the form of contacting a law firm, setting up a consultation, or finding a location to visit your office.

For example, someone searching “criminal defense lawyer in New York” is likely looking for a lawyer to hire in their area. These are the kinds of keywords you want to focus on using within your website.

Website Optimization

Lawyers with a website should use both actionable and research keywords throughout their website. This is one of a few things you can do to improve your local SEO.

On the more technical side, here are a few more necessary steps you can take to improve the SEO of your website and where to use those keywords:

  1. URL. When you are creating pages and posts on your website, choose a primary keyword to be used in the URL (i.e. www.yourlawwebsite.com/primary-keyword).
  2. Headers. Headers are distinct sections within your pages that separate the content. When you input this information onto a website, it will be coded as tags: <h1>, <h2>, <h3>, <h4>, <h5>, <h6>. The most important tag to use is <h1> which tells search engines what the main information on the web page is about. In other headings, you can use variations of your keyword to make your page’s SEO stronger. All of AmazeLaw’s websites come optimized for Google SEO.
  3. Body. The body is the main content of your web pages. You are reading the body right now which, in code, is referred to as <p>. Here you’ll want to use the keyword throughout the body. Having pages with 200 to 1000 words are a great start to improving your local SEO.
  4. Meta Description. The meta description is a small piece of information that describes what a web page is about. This is another place to use your keywords. Try to keep your meta description under 140 words.

Conclusion

Understanding local SEO allows lawyers to improve their search rankings and find more clients. While there may be some technical aspects to SEO, putting your legal services on listings and directories is a quick and easy way to get started.

5 Tech Tools For Lawyers

Trending everywhere is an increase of technology being used at the workplace. These changes occur swiftly and are meant to make jobs easier or more efficient.

In the world of law, there’s no exception. Even lawyers are gaining access to more clever tech tools to make their lives better. However, you won’t have to worry about upgrading your phone or downloading hundreds of new features and struggle to try to figure things out.

If you’re like most lawyers, technology has a few standard features and that’s all you need. Well, wouldn’t you like to discover the true potential that technology can provide you and your legal services?

Let’s take a look at a few of the best tech tools for lawyers which will help your legal practice in the 21st century.

1. Research Tools

If you’re spending endless hours researching the old way (i.e. in a law library), you may want to try these advanced research tools. If you want to try powerful but affordable research, check out Ravel Law or Casetext:

  • Ravel Law is a resourceful legal search tool that allows lawyers to search legal data, analyze results, and create understandable visualizations. Ravel Law obtains all their data from Harvard Law Library. Use Ravel Law to put new information into practice.
  • Casetext is another provider of legal information and offers free services to law students and pro bono lawyers only, otherwise, it’s a subscription-based service. Casetext’s unique contextual legal research technology, CARA AI, automates key legal research, arming lawyers with the highest quality research possible, ultimately allowing firms to spend time on higher-value, billable work — and avoid missing key precedents or decisions. Consider CARA as you’re very own, digital assistant.  

Ravel Law is best for gathering information for a litigation while Casetext serves to find relevant data and information for legal briefs, memos, letters and other legal documents.

2. Live Chat for Websites

Lawyers with a website can really benefit by implementing a live chat system on their websites. This useful tech development is becoming increasingly popular as it allows owners of a website to engage directly with visitors.

If you’re thinking about putting together a powerful Facebook Ads campaign, having live chat ready to go can potentially boost client intake.

One thing to keep in mind with using this technology on a lawyer’s website is the American Bar Association’s Ethics and Regulations regarding online marketing.

3. Accounting Software

Accounting software is a great tech choice for lawyers. There is a wide range of service providers available and they’re focused on providing solutions for lawyers. Here are a few of the things your accounting software can do for you and your firm:

  • Legal calendaring
  • Time tracking
  • Invoicing and billing
  • Document management

Many solo, small and medium-sized law firms use accounting software to automate some of the work responsibilities at the office. Some of the top software provides include Clio, Abacus Law, Bill4Time, Legal Files, and PC Law.

This accounting software provider typically provides a free trial which allows you to test out their features. For a comprehensive review of these this lawyer tech tool, see best accounting software for lawyers.

4. Cloud Storage

Although some accounting software programs offer additional storage, you may want a dedicated cloud provider to store your data. Cloud storage allows for data to be stored on servers away from your computer.

This can provide you access to important files and information while you’re on the go and even on your cell phone. Dropbox and Google Drive are two common and easy to use save files and documents.

However, you may be concerned about the security of your client’s data. One thing to consider is that as a lawyer, putting all your sensitive information on cloud storage could lead to it getting hacked. It is a lawyer’s responsibility to safeguard their client’s personal and sensitive information.

If you do decide to use a cloud storage to save your legal documents off your computer, try setting up two-step authentication.

5. Virtual Office

While this may be not a dedicate tech tool for lawyers, it has become a go-to solution for many solo and small-sized law firms. Setting up a virtual office allows lawyers to save time and focus more on the success of their firm.

Virtual offices function by outsourcing phone calls to trained professionals who can schedule consultations and assist with intaking. The benefits of a virtual office include:

  • More time for clients
  • More time to market legal services
  • Reduced operations costs
  • Increase productivity
  • Flexible employment
  • Operate 24/7/365

Getting a virtual office for your law firm is an effective use of technology for your practice. Depending on the area you specialize, you can receive a team of dedicated receptionists who can understand and use appropriate legal language.

Learn more about setting up a virtual office at your law office.

Dress Code For Lawyers

Lawyers are traditionally known to wear tailored suits to look professional for their daily responsibilities. However, recent trends in fashion have seen some lawyers working in their offices wearing casual attire.

If you’re unsure what to wear to the firm or you’re looking for a change of appearance, here’s a brief overview of dress codes for lawyers.

Dress Code for Male Lawyers

Lawyers spend a significant amount of time in office with occasional appearances in court and other public locations (i.e. interviews with clients, research at a library, etc.). There are two dress codes for lawyers which call for either a formal business attire or something more casual.

  • Formal Business Dress Code: Lawyers should wear a white dress shirt which a neutral collared tie beneath their tailored suit. Common suit colors include gray or navy (note: wearing black is known to represent funerals which are advised to avoid in the courtroom environment). This lawyer’s dress code is meant for court appearances, interviews, meetings with clients, and other business-related activities.
  • Casual Business Dress Code: Here, lawyers can skip the tie and discard the suit to wear something less formal. Wearing a golf shirt or attractive sports shirt with casual trousers or khakis is acceptable. Having a sports jacket, cotton sweater, or a vest can also be a suitable addition. These outfits are common for less formal events and gatherings.

Lawyers should remember to wear appropriate shoes. Leather dress shoes are the legal industry’s standard that can be paired with black, brown, dark gray, or navy socks depending on the suit color. Loafers may also be acceptable in casual days. Here you can read more about shoes for lawyers.

Dress Code for Female Lawyers

The dress code for female lawyers is a bit more complex. In the history of legal work, women were predominantly providing legal support and not working on legal cases. However, recent years has seen an increase in female lawyers which has led to some controversy over what a woman should and should not be wearing.

Regardless of the situation, whether it is a casual event or a formal court hearing, there are some articles of clothing that female lawyers should never wear. These garments are often forbidden by a law firm’s dress code and they include:

  • Tight fitting and low cut tops of any kind
  • Shirts with straps, open backs, halter tops, etc.
  • Stretch pants, yoga style pants, etc.
  • Miniskirts and capris that end above the knee

As a general rule of thumb, female lawyers should avoid showing any cleavage and revealing too much leg.

To keep things simple, females should follow similar guidelines that define male lawyer’s dress codes. Expect to wear suits in similar styles and made to fit in a similar fashion as men. However, as an alternative, some law firms allow for skirts to be worn so long as they are not too short.

Lawyer’s Fashion Worldwide: In Pakistan, the dress code for lawyers is dependent on the seasons. In the summer, lawyers wear a white shirt with a white neck band and trousers. This dress code is strictly enforced in the country.

Overview of Unacceptable Clothing

To help distinguish what can vs. should not be worn, here’s a quick list of unacceptable clothing choices that would breach a lawyer’s dress code:

  • Tight fitting clothing
  • Shorts or jeans
  • Casual, non-collared shirts
  • Sweatshirts, sweat suits, or gym clothes
  • T-shirts
  • Cargo pants
  • Golf shirts emblazoned with logos and images
  • Crazy colors or leopard print
  • Novelty items (i.e. ties, clips, etc.)

General Appearance

Lawyers are expected to be well-groomed when arriving at the office or the courtroom.

In regards to hairstyle, men are expected to maintain shorter hairstyles that are neat and conservative in style. Facial hair is acceptable as long as it is well groomed. Arriving to work with wild long hair or rugged facial hair would be inappropriate.
For women, both long and short hairstyles are acceptable. As long as the style is neat and professional, there won’t be a problem. Arriving with untamed, messy styles or brightly colored hair may cause alarm. Also, some limitations may include having hair longer than their waist and child-like hairstyles.

Accessories

Perhaps this may apply more to women than men, but there are a few dress codes considerations regarding accessories.

For women, jewelry and accessories are acceptable if they are not in excess or too extravagant. Alternatively, wearing cheap jewelry may be frowned upon. Wearing strong perfumes, too much makeup, revealing bra straps or tattoos, and long nails should be avoided.

For men, having professional looking tie clips and pins may be suitable for their attire. Wearing a professional watch would be acceptable. Wearing too much jewelry, excessive cologne, or revealing tattoos should be avoided.

Briefcases

While this is not necessarily lawyer’s attire, briefcases play an important part of a lawyer’s job. Having the right briefcase to carry legal documents and office supplies while working on the go should also follow along with the dress code for lawyers.

Imagine arriving into the courtroom with a briefcase showcasing an image of your favorite superhero fighting crime. For advice on briefcases for lawyers, try this.

Law Firm’s Dress Codes

If you work at a law firm, the dress code detailed may be different from what you read above. Every firm reserves the right to create a dress code for their lawyers to maintain the image and professionalism of the firm. This article is meant to provide a general overview of what lawyers should wear and what to avoid.

What Are Career Advancement Opportunities for Lawyers?

Are you wondering how to fast track your career in law? While there may be numerous career advancement opportunities for lawyers, knowing which ones to take can define a satisfying and lasting career in law.

To guide your decision making along with your career as a lawyer, here are a few highlights and considerations to keep in mind.

Classic Career Path for Lawyers

The common path for lawyers finishing their graduate studies and search for a firm to get hired will typically start as an associate working with other experienced lawyers. After a few years, some lawyers may be offered to become a partner of the firm.

Becoming a partner entitled lawyers with partial ownership over the law firm, additional responsibilities, and greater liabilities. Depending on the amount of time with the firm, partners came receive further career advancements such as becoming an executive partner or a managing partner.

Depending on a lawyer’s area of specialization, there may be opportunities to take on greater roles and responsibilities.

With the increasing amount of students graduating from law school each year with limited number careers available, competition is fierce. Lawyers who can’t maintain their positions as a partner may experience the “up and out.” This is when partners are forced to leave the firm because they were not able to contribute to the profitability of the firm.

Overall, this makes high-paying legal positions at prestigious firms extremely competitive. The selection process for these firms will often be limited to experiences and students graduating from specific schools.

However, those who do not obtain their ideal career as an associate at their law firm of choice can opt for alternative law careers.

Alternative Opportunities for Lawyers

After studying law for so many years, becoming an associate at a law firm is not the only option. Instead, law students can continue their education and pursue masters and doctorate degrees in areas specific to an area of specialization.

Pursuing an academic legal career can lead to a full-time position as a faculty member at a law school. Administrative and other teaching opportunities can also be found.

In addition, some lawyers may choose an internship. Internships offer freshly graduated law students with a chance to receive real experience while working with judges and other professional legal workers.

Another option may be to work for a corporation. While this is not a common path, some of the bigger corporations require a team of lawyers and legal support to keep their operations running smoothly.

Here is a suggestive list of alternative careers for lawyers:

  • In-house counsel for corporations/companies
  • Paralegal workers
  • Government lawyer
  • NPO / NGO lawyer
  • Real estate broker
  • Freelance attorney
  • Legal recruiter
  • Journalist
  • Politics
  • Insurance

Self-Employed Lawyers

Lawyers account for almost 800,000 jobs in America. The following is where those lawyers are employed:

Legal services (i.e. law firms) 48%
Self-employed lawyers 20%
Local government, excluding education and hospitals 7%
State government, excluding education and hospitals 6%
Federal government 5%

Source: Bureau of Labor Statistics, U.S. Department of Labor.

Some lawyers who have worked with professional law firms and choose not to become a partner may pursue to form their own law firm. As seen in the chart above, 20% of all lawyers are self-employed.

Those who choose this career path can succeed by establishing a strong marketing plan and business strategy. Seeing their legal services as a business is a vital understanding of how to survive when competing against other self-established and long-lasting law firms.

Self-employed lawyers may place a heavy burden on solo lawyers who can’t afford to hire an assistant or secretary. However, some software products have been made available to handle various tasks such as accounting, invoicing, and other matter.

Other ways for self-employed lawyers to survive their first year as a lawyer would be to get a website, start a blog, and use paid advertisements.

Career Prospects for Lawyers

According to MyFuture, employment rates for lawyers are expected to grow 6% from 2014 to 2024. This prediction is based on the anticipated growth of other occupations in the United States which will increase demands for legal services. Individuals, businesses, and various levels of government will need legal assistance to support this growth and new demands.

Due to this increase in demand, the cost for legal services may consequently increase as well. This may cause law firms to reevaluate their staffing requirements and opting for law management software may prove to become a cost-effective solution.

Other methods to reduce costs while remaining competitive may lead to lawyers outsourcing their staffing to low-cost agencies. In addition, routine work can now be automated with various document programs dedicated to lawyers.

Where Do Lawyers Work?

If you enter a finely furnished office or go inside a courtroom, these are the typical places where lawyers work. However, aside from the actual places that lawyers perform their legal services, where do lawyers work?

Let’s explore a few of the places where lawyers can get hired after graduating law school.

Government

Lawyers can work at one of the following three levels of government:

  1. Local government
  2. State government
  3. Federal government

Depending on where the lawyer works, there will be varying roles and responsibilities. Government lawyers may be one of the following:

  • Prosecutors
  • District attorneys
  • State attorney generals
  • Public defenders

Lawyers working for the government can work for almost every government agency that exists. From Homeland Security to the Environmental Protection Agency to the IRS, lawyers have plenty of career opportunities with the government.

In some situations, lawyers may be required to assist with legal research to pass laws or create government policies.

Average Salary for Federal Government Lawyers:  $110,720

Law Firm Attorneys

Many lawyers pursue careers with established law firms. They’ll start as an associate to develop their legal skills by working with expert attorneys that have been practicing for years. Law firms will choose their attorneys depending on the school candidates attend and the experiences they have.

After working at the firm for a number of years, an associate may be considered for partnership. Becoming a partner comes with considerable more responsibility while becoming a partial owner of the firm.

Average Salary for Lawyers:  $135,830

In-House Attorneys

In-house attorneys are those that are employed by a single client. The clients are typically large corporations requiring a go-to lawyer to be available for various in-house legal requirements. Many companies have their own legal department handling various legal situations the company faces. These in-house lawyers may be responsible for the following:

  • Addressing any of the company’s employment issues
  • Handling litigations with another law firm if the company is sued
  • Acting as a lobbyist to influence legislation in favor of the company

Working for a company or large corporation typically offers a higher salary and more flexibility with their time than other lawyers who work for themselves or at a firm. Find an in-house lawyer position may occur when a company continues to hire a lawyer from a firm and after building a relationship they offer a permanent position.

Average Salary for Legal Services in the Alcohol Industry: $179,950

Private Practice (Solo Practitioners)

Some lawyers may choose to start their own business after obtaining a few years of experience. Instead of becoming a partner at a firm, they start their own or become a solo practitioner.

Private practice is where many lawyers work and those who become solo practitioners tend to have significantly greater job responsibilities. In order for a solo lawyer to survive, they must perform their own marketing of their legal services. To find clients, some lawyers may get a website, start a blog, or use paid advertising methods.

Lawyers often bill their clients at an hourly rate or in increments of minutes (i.e. 10 minutes at a time). It is the lawyer’s responsibility to accurately track the time they provide to their clients in order to invoice them correctly.

Average Hourly Rate for Lawyers: $56.81

Public Interest Lawyers

Legal-aid groups, which tend to be private, nonprofit agencies, offer legal services to disadvantaged people. Lawyers found here aim to help poor people and other minorities with limited access to legal services.

The cases public interest lawyers (PBLs) focus on include:

  • Illegal discrimination
  • Environmental protection
  • Child welfare
  • Domestic violence

Occasionally, these lawyers may seek to change laws to improve society as a whole. While public interest lawyers are a vital resource to help people, the salary for these lawyers is minimal. Nonprofit organizations often struggle to maintain funding to assist people in need. This is why these organizations provide internships to students and those who recently graduated law school to offer hands-on legal experiences.

Median Entry-level Salaries for PBLs: less than $43,000

Academia

Not all lawyers licensed to practice law will pursue a career as a lawyer. You can find some lawyers who continue their studies and pursue higher education in various topics of law.

These lawyers (and also experienced lawyers seeking a break from their profession) can teach at law schools, colleges, and other educational institutions. Alternatively, lawyers who are practicing can pick up a side job as a teacher and publish their own personal research related to law.

Estimated Number of Lawyers (2016): 619,530

Judicial Clerkship

Here’s another common place you’ll find fresh graduates from law school. Judicial clerkships provide aspiring lawyers with a 1- or 2-year experience working with a judge. Each judge can have up to 4 clerks working with them. A clerk’s core responsibilities include:

  • Legal research
  • Document drafting
  • Developing opinions
  • Attend hearings and trials
  • Prepare trial memoranda
  • And many more legal tasks

Judicial clerkships provide law graduates with a chance to receive valuable experience which can help them find a position at a higher-paying firm. In some places, permanent positions may be available for clerks.

Reference for Lawyer’s Average Salaries: Bureau of Labor Statistics

Lawyers On Demand: The Future of Legal Services?

Could this the future of legal services? A future of lawyers on demand which allows people to choose from a pool of legal talent, at affordable rates, whenever legal advice is needed.

Although the traditions in law run deep, there is a trending new opportunity for those pursuing a legal career. Instead of working at a law firm, working insane hours, and having a portion of your earnings going into the owners’ pockets, you can become a freelance lawyer, working on demand.

Will Lawyers Quit Working At Firms?

Law firms dedicate considerable time and resources training their associates toward full-fledged lawyers. The hours can be long and additional work may be completed outside of office hours.

Becoming a freelance lawyer offers an alternative lifestyle to the traditional hard working demands placed on lawyers at a firm. Freelance lawyers have the ability to decide their working hours. It allows more freedom and flexibility for scheduling, operating a side business, or spending more time with loved ones.

Some freelance lawyers may opt to take a few months off to travel and pursue other lifestyles. Creating a work-life balance is a lucrative choice for young adults seeking to enjoy their adulthood even while developing their career in law.

Are All Freelance Lawyers Qualified?

While it can be easy to distinguish the reputation of a law firm, some prospective clients may be hesitant to work with freelance lawyers. Not knowing whether a lawyer is fresh out of school or was let go from a firm for malpractice may defer people from choosing freelancers.

However, in most cases, freelance lawyers are those that have had experience working at a firm and choose to take their career in law down a different path. Experiences will certainly vary from lawyer to lawyer, however, there are certain standards that all lawyers must follow in order to practice law.

Freelancer lawyers have the opportunity to be more selective with the caseloads and time management. These lawyers can maintain a high level of quality for their services by focusing on providing exceptional client experiences in order to attain future work and referrals.

Benefits of Freelancing

Take a look at how both lawyers and clients can benefit from freelancing:

Lawyer Benefits:

  • More freedom
  • Flexible schedule
  • Higher earning potential
  • Offer higher value work
  • Work on more unique clients and cases
  • Build expertise in the desired niche

Client Benefits:

  • Access to lawyers on demand
  • Affordable rates
  • Reduce overhead costs
  • Cost-effective alternative to in-house lawyers
  • Ability to hire experts in a specific area

Freelancing lawyers have the ability to offer convenient services for short-term and occasional clients. It offers clients an alternative to expensive lawyer fees from a reputable law firm while maintaining the quality of service.

Many law firms are also recognizing the benefits of hiring freelance lawyers on a case-by-case scenario. Law firms can reduce their overhead costs by avoiding fees for health plans, holiday pay, and maternity leave.

Freelance Lawyers vs. Solo Practitioners

It would be wrong to assume that solo practitioners of law are the same as freelance lawyers. In most cases, the difference between the two includes the following:

  1. Clients. Solo practitioners often work from an office and offer legal advice to their clients. Often, freelance lawyers do not provide any form of legal advice unless working on cases with other lawyers, law firms or administrative legal departments.
  2. Hours. For a sole practitioner, working hours can be long and unforgiving. It is common for lawyers to send invoices for 40 to 50 hours worth of work even though they required an additional 5 to 15 hours after hours. Freelancers have much more freedom and can plan in advance which days to take off and enjoy for themselves.
  3. Type of Work. Since freelancer lawyers have the freedom and flexibility to define their services and choose their clients, they can find themselves working for unique and challenging clients. Since freelancers offer more of the time to companies and other law firms, there tend to be fewer worries about dealing with emotionally taxing non-lawyer clients. Lawyers seeking to work more directly with the law and reduce the amount of emotionally draining counseling-like experiences with clients would certainly prefer freelancing.
  4. Flexibility. Solo practitioner typically works from an office. This requires them to purchase office equipment, hire assistants or clerks, and maintain their office space. Freelance lawyers often don’t have this. Instead, freelance lawyers can use a range of locations and technologies to meet and connect with their clients.

Choosing to become either a freelance lawyer or a solo practitioner comes down to who you are as a lawyer. If you know how to manage your time and wish to have extra hours for yourself, freelancing is the way to go. In contrast, if you’re the type of person who enjoys a structured lifestyle that is motivated by a high-stress working style, focus on becoming a solo practitioner.

Freelance Platforms for Lawyers

There are a variety of online sources providing freelance lawyers access to prospective clients. Axiom, Vario, Lawyers on Demand provide unique matches for clients seeking flexible lawyers for their situations.

  • Axiom – The main feature that Axiom offers is a platform for freelance lawyers to create a profile and showcase their legal services to prospective clients. They offer temporary in-house services to clients who can hand-pick their own lawyers. Axiom currently has over 1200+ lawyers available provide services for real estate, litigation, intellectual property, employment and benefits, derivatives, finance and more. Axiom also offers global reach to assist with international businesses and clients.
  • Vario – This freelancing platform for lawyers offers flexible legal support for law firms, in-house companies, and individual clients seeking support. They focus on alleviating their client’s stress, reduce costs, and provide measurable results. Vario understands that the world is changing and remote work has become a staple in today’s working environments. They work directly with lawyers to uncover exactly what a lawyer wants to do and how to do it.
  • Lawyers on Demand – Here you’ll find services dedicated to those who want an in-house team or hired help at a law firm. All freelancers at Lawyers on Demand are carefully screened for quality and talent. They work with lawyers ranging in all areas of specialization to provide access to legal support for anyone looking for a lawyer. As of now, there are over 600 lawyers and consultants available to support prospective clients.

Inside The Courtroom, Who’s Doing What?

There are a lot of different people who enter the courtroom for a trial or hearing. The common players are the lawyers, their clients, and the judges making the ultimate decision. Let’s take a look at all the people found in a courtroom.

The Parties

The people or entities (i.e. a business) who are involved in a lawsuit are known as “parties”. In civil cases, you’ll have plaintiffs (the suing party) and defendants (the party being sued). In criminal cases, there will only be the defendants involved with the crime. Particularly in criminal cases, defendants have a constitutional right to be present at their trials. The Sixth Amendment says, “the accused shall enjoy the right … to be confronted by the witnesses against him.” Whereas in civil cases, you can opt out of attending the trial.

The Lawyers

Inside the courtroom, lawyers represent their clients or state-appointed parties in the lawsuit. Lawyers provide the majority of the speaking while presenting their party’s side of the case. Lawyers must follow legal procedures while trying to prove a defendant’s innocence or verify they should be accused of their crime.

Criminal cases involve a defense lawyer which can be state-appointed or hired by the defendant and a prosecutor. The prosecutor attempts to prove guilt while the defense lawyers attempt to prove innocence. In some cases, a jury may be present.

Civil cases do not necessarily require a lawyer, however, if a representation is needed, each party must pay for their own.

Lawyers have certain duties to maintain in court, according to the American Bar association, which include:

  • Not seeking court sanctions
  • Not withholding or delaying the disclosure of information regarding discovery objections
  • Only ask questions appropriate for the prosecution or defense

For the complete list, please see ABA’s Lawyer’s Duties.

The Witnesses

In court, witnesses are those who provide a testimony which includes facts and perspective on the case. Witnesses are asked called to the witness stand where they make their statement and can be examined and cross-examined by both lawyers present. Both sides can have witnesses and the kinds of witnessed may be known as plaintiff’s witnesses, defendant’s witnesses, or government witnesses.

The Jury

In some court hearings, a selected group of people, known as the jury, may be present in the courtroom to determine the outcome of the trial. The jury is responsible for listening to and understanding the facts. Afterward, they must apply the law which has been instructed by the judge prior to the hearing. If the facts are conflicting or confusing, the jury must decide together the truth and reach a verdict. Court hearings can get very complicated and jurors have to decide who is telling the truth and make a decision that’ll have a dramatic effect on someone’s life.

A Judge

Playing the most important role in the courtroom is the judge. Judges are responsible for the following tasks:

  1. Presiding over the hearings and maintaining order;
  2. Ensuring that the evidence presented by the parties illegal or not;
  3. Educating jurors before a jury trial about the laws that apply to the case and the conditions they must follow to assist them in making a decision about the facts they hear in court;
  4. Listening to the facts during bench trials to determine what are the facts and decide the outcome of the case;
  5. Convicting defendants in criminal cases.

Courtroom Interpreter

In cases where one or both parties cannot speak or understand English, a courtroom interpreter may be required. Courtroom interpreters will assist with the translation of a testimony which will be included in the court’s records. This is a challenge position since details can be lost in translation. Therefore, interpreters must be precise and only interpret exactly what is said by the witness or defendant. This means, if someone is lying, they must continue with the translation and not make any alterations whatsoever. Doing so can lead to a mistrial and other consequences.

Courtroom Reporter

The courtroom reporter is responsible for recording everything that is said and the evidence that is introduced during the hearings. Reporters use a machine called a stenograph to type information or they can create a recording. After the trail, this recorded information becomes the official record. Courtroom reporters will be responsible for creating a written transcript if either of the parties seeks to appeal the decision made in court. Occasionally, reporters may visit lawyerès offices to record depositions and conferences for judges.

Note: Stenographs are more commonly used by courtroom reporters. This machine uses symbolic keystrokes based on the spoken word. These machines can record upwards of 300 words per minute. Electronic sound recordings will use a special microphone placed within the courtroom. Both recording methods require a written transcript of the hearings afterward.

Courtroom Clerks

Court clerks are responsible for administering the oaths made by witnesses, interpreters, and parties. In addition, these clerks work within the courtroom to take care of records, authenticate copies of court documents, keeps minutes of the hearings, as well as prepare judgment and verdict forms. Courtroom clerks are essentially the judge’s assistant throughout the trial.

Courtroom Officer

Inside most courtrooms will be an officer responsible for security. These are the law enforcement personnel in the case that a hearing gets out of hand and the must maintain order.

Who Works for the Court?

Of all the people inside the courtroom, only jurors, judges, reporters, clerks, and officers work for the court system. Lawyers will work for themselves or their law firm and require fees to receive support or legal advice.

9 Skills Of A Successful Lawyer

There are some who have it and some who don’t. Having the right set of skills of a lawyer can lead a career of abundance and great success. If you’re looking to brush up your skills, here’s a list of 9 skills to become a better lawyer.

1. Strong Communication Skills

Lawyers must have strong oral communication skills and written communication skills to accurately relay critical legal information. As well, a significant portion of a lawyer’s job is to create strong and convincing arguments which are presented in the courtroom. Judges and juries all have their own opinions, beliefs, and backgrounds so a lawyer’s ability must be able to reach out to all of them and convince accordingly.

In addition, good listening skills are found in a successful lawyer. Every client has their own version of their situation. Lawyers must listen carefully to the details and analyze what their clients need and how to take action.

2. People Skills

Lawyers are in constant contact with people with is why people skills are required. The entire system of law has engagement with people. Judges, clerks, senior partners, barristers, and other legal workers are just some of the people lawyers will encounter on a daily basis. Being able to be relatable, polite, respectful and interesting some skills to consider.

If this is a skill lacking in a lawyer, it can lead to some very nasty situations with clients seeking retribution for their perceived mistreatment. Regardless of how good a lawyer may be at formulating arguments and winning cases, maintaining good relationship develops a deeper sense of professionalism

3. Time Management Skills

Lawyer’s have a heavy workload and can experience demanding deadlines at short notice. Having the right time management and organizational skills allows for a lawyer’s work to be performed more effortlessly and efficiently.

Time management is the core of a lawyer’s work ethics. Lawyers who prioritize their work and stay ahead of their tasks can lead to more time to enjoy extracurriculars or taking on more cases.

4. Research Skills

Lawyers will spend a lot of time digging around in archives and reading up on old cases. Research skills include the ability to read large amounts of information in short time, understanding facts, figures, and charts, and analyzing matter in a way that can be used later are vital features of a lawyer.

Research skills should be honed early in a lawyer’s career. To do so, make a habit of summarizing a few important points from large documents and articles. This is extremely advantageous when caseloads increase which require more background details, legal document drafting, and prepare advice for clients.

5. Detail Oriented

All lawyers have to have an eye for details. Accuracy and precision is needed to become a successful lawyer. If a lawyer makes a mistake on a single word it can change the entire meaning of a contract or a clause. Lawyers must ensure all their communications, such as email, letters, lawyer websites and legal documents, are always perfect for giving them to a client.

Small mistakes can lead to a bad impression on a client and a bad experience for a lawyer. The worst case scenario would be a lawyer getting sued for malpractice for mistakes that could have been avoided.   

6. Creativity

The fundamental part of a lawyer’s job is to win cases for their clients or protect their client’s interests. Being creative is a skill needed by successful lawyers because it allows for flexibility and a wide range of possible solutions when working on a case.

Lawyers have to be both logical and analytical. However, they should not ignore their creativity. Having that creative edge allows for a lawyer to outmaneuver any situation, in and out of the courtroom.

7. Judgement

Although creativity is important, a lawyer also requires strong judgment at the core of their practice. Lawyers need the ability to logically and reasonably draw conclusions based on the limited amount of information they receive.

Throughout a court hearing, lawyers must be aware of the arguments their opponents are making which finding weaknesses and flaws in logic through the hearings.

8. Stress Management

Lawyers spend a great amount of time listening to client’s and trying to solve their problems. There are some clients who have often experienced an extreme incident which creates a difficult and stressful situation for themselves and the lawyer. Mentioned early was the importance of having both people and communication skills. It is during these high-stress situations that these skills are needed to help handle a client’s stress.

In fact, these same skills are critical for lawyer’s themselves. Lawyers will occasionally take on the stresses of their clients. Having the ability to manage stress, both in clients and within themselves, is a valuable skill to maintain a long-lasting career as a lawyer.

9. Business Skills

Every lawyer, whether working at a firm or solo practitioner, must be aware of the business side of their practice. Law is a billable service that receives the majority of their income by the hours they can bill. If lawyers lack the necessary business skills to bill their clients accordingly, it could lead to significant losses for the firm or personal practice.

Being able to explain your hourly rates, additional charges, and contracting with clients is critical for a lawyer to continue to practice law. However, billing is just one aspect that has to be learned. Marketing, networking, and accounting for lawyers are equally important.

Solo Lawyer’s Guide To Websites

Being a solo practitioner comes with added obstacles and challenges that established law firms may not experience. From office administration to employee management to client intake, there are many tasks that must be performed in order for a legal service to succeed.

This article will focus on the importance of lawyer websites and why having one would benefit a solo lawyer.

Here’s a quick overview of everything this solo lawyer’s guide will cover:

  • Getting a website
  • Finding web design ideas
  • Starting a blog
  • Promoting the website
  • Improving the website’s performance

Reasons Solo Lawyers Need A Website

Solo lawyers have the ability to choose their own hours, select who they work with, and decide which cases they want to work on. While this may sound appealing at first, the additional work required to run a law firm by yourself can take a considerable amount of extra time.

To reduce some of the inevitable work, solo lawyers can use a website to delegate many of their regular office tasks.

Here are a few benefits solo lawyers can get with their website:

  1. Advertise Legal Services.
  2. Find New Clients
  3. Establish a Brand / Reputation.
  4. Improve Intaking.
  5. Share Professional Legal Knowledge

There are some DIY website builders or if you don’t have the time to build a website yourself, you can hire a professional developer.

Website Design for Solo Lawyers

Although a website should provide useful information, the design and functionality can affect whether a visitor will use your legal services or search somewhere else.

Most visitors coming to any website will be searching for the information they need right away. If your solo lawyer website takes too long to load, has an unattractive design, or is confusing to navigate, expect visitors to leave before ever inquiring about your practice.

Designing a website with your prospective clients in mind will have greater benefits in the long term. Here are a few tips to guide you toward a good website for your solo service:

  • Choose A Good Design. The aesthetics of your solo lawyer website is important. Consider the look and feel of your website. Ask yourself, does it showcase your professionalism? Expertise?
  • Don’t Confuse Visitors. When visitors come to your website, keep the message clear and make your pages easy to navigate. Nothing is more frustrating to someone online than landing on a website and not knowing what to do or where to go.
  • Offer Quality Content. While it may be useful to have a website featuring your office hours and contact information, you can improve your website’s performance by adding a blog and providing helpful information.
  • Have A CTA. You need a Call To Action on your website. This could be an onscreen pop-up requesting an email or your contact number in large font that offers the visitor a free consultation if the contact you today.

When you discuss your website with a web designer, remember to focus on the website’s function while paying attention to the overall aesthetic and design. To get more ideas for you website design, check out 2017’s best lawyer websites or 2018’s best law firm websites.

Blogging About Law

Solo lawyers with a blog on their website can improve their reach for prospective clients. Blogs are a great way to share informal information, showcase your expertise in your area of law, and build an online reputation.

Blogs allow solo lawyers with competitive strategy for marketing their legal services. For example, the information and expertise about the law may be unique to you. Sharing some tips, such as what to do after getting in a car accident, can help you stand out against other law firms in your area.

To create a successful lawyer blog, you’ll want to consider the keywords people are using in search engines. For example, if you’re a solo lawyer practicing divorce law in California, you’ll want to write an article with similar words inside. Keep reading to learn how keywords in your website can improve its performance. 

Promoting Your Legal Services

In order for a solo lawyer website to serve its purpose, finding new clients, it is going to need visitors. Paid promotions can be an effective method toward promoting your legal services and finding your next client.

To get started, two of the most common places to promote a website include Google PPC and Facebook Ads.

Google uses competitive keywords to provide ads on the first page of their results to people making searches related your selected words. Facebook offers this same feature, however, it has an even more powerful tool for targeting the perfect audience.

Depending on your budget and goals, Google PPC and Facebook Ads can have different results. For more information about which one you should use to promote your website, go to Google PPC for Lawyers or Facebook Ads for Lawyers.

Improving Your Website’s Performance 

For alternatives to paid promotions, you can make a few modifications to your website to improve the performance. Search Engine Optimization (SEO) is a method of making your website better recognized by search engines which presents your website to more people.

As mentioned before, having a blog is one way to improve your SEO. Blogs allow you to add various keyword rich pages to your website which can improve the likelihood of your website being discovered.

Other methods of improving your solo lawyer website’s SEO includes:

  • Obtain backlinks from other websites
  • Perform competitive keyword research
  • Add titles, sub-headers, and meta-information
  • Submit website to directories

Improving the SEO of a website can be both technical and confusing. To get a better understanding of SEO and the things you can do to improve your website go to SEO for Lawyers.