All posts by Bryan Mixon

Best Mobile Advertising Agencies 2020

January 2020 Update:

The AmazeLaw team is excited to announce our updated Mobile Advertising Agency picks for 2020!

QUICK ANSWER: BEST MOBILE ADVERTISING AGENCY 2020

  1. Voy Media
  2. PreApps
  3. Udonis
  4. Zorka.Mobi
  5. Yodel Mobile

Mobile advertising refers to any advertising that appears on mobile devices: smartphones, tablets, smartwatches, and other mobile devices with wireless connections. Mobile advertising is a type of mobile marketing and includes text (SMS) ads, mobile browser web banner ads, and banners and videos in games and downloaded apps.

Mobile devices have smaller screens than laptops, desktop computers, and televisions. Mobile advertisements are generally compact and concise to match the specs of mobile devices. Companies like Google and Facebook tailor mobile ads to the user based on browsing history, shopping habits, geolocation, demographics, and interests.

Mobile advertising gives advertisers the highest chances of being seen by their target audience compared to TV or even traditional digital advertising such as Facebook ads. Mobile devices outnumber television sets three-to-one.

According to Ad Age, in 2017 online ad revenue totaled $88 billion. This figure represents a 21% increase from 2016. Mobile ad revenue grew by a whopping 66%, over ten times more than traditional desktop computer advertising, during the same time.

In March of 2018, Google officially rolled out mobile first indexing, meaning that they now “use the mobile version of the page for indexing and ranking, to better help – primarily mobile – users find what they’re looking for.”

Does this mean that all Google SEO is now mobile SEO? No, but here’s what it does mean:

Mobile-indexing is rolling out on a broad basis.

  • Having mobile-friendly content is helpful to perform better in mobile search results
  • Having fast-loading content is beneficial to perform better for mobile and desktop users

Unless current trends reverse, mobile will continue to grow faster than every other form of advertising, and delegating your mobile advertising needs to a professional agency is the best way to ensure your mobile advertising campaign succeeds.

Mobile advertising offers up-and-coming brands a new foothold into the fastest-growing customer pool right now. Established businesses must consider how to keep up with changing trends. In both cases, unless you’re already a skilled professional experienced in working on mobile advertising campaigns, hiring a mobile advertising agency makes sense.

I’ve written this guide to tell you exactly what you need to know about mobile advertising. Once you have a grasp of how mobile ads work and what agencies do, you will know what to look for in an agency. The agencies listed at the end are the best of the best, selected from among hundreds of top agencies.

What You Need to Know About Mobile Advertising

Because mobile advertising includes all ads explicitly served to mobile users, it is a broad category. The purpose of this section is to help you understand what mobile advertising can do for your company. Once you know the benefits of mobile ads and what goes into a mobile ad campaign, you’ll be equipped to choose an appropriate agency to conduct your next mobile campaign.

Best Practices

Not surprisingly, mobile best practices are different in crucial ways from traditional advertising best practices, and also differ from other digital advertising. Here are the most critical areas to focus on for successful mobile advertising:

Be Clear and Concise

Mobile devices have relatively small screens, and users can quickly get saturated with information. They will scroll past overly cluttered ads. Keep things simple.

Optimize Locally

About 30% of mobile searches are for location-specific queries. Users are often looking for coffee shops, gas stations, or other immediate local needs. Consider how your campaign can take advantage of these queries.

Consider Demographics

While demographics are a fundamental of all advertising, the demographic breakdown on mobile is anything but traditional. In addition to age, gender, location, and household income, you also need to consider whether your audience is gamers, news junkies, online shoppers, or another type of user.

Split test and Experiment

Mobile is a great place to experiment and compare the outcomes of two or more different tactics. An excellent mobile ad agency will know what variables to tweak and test to give you the best return on investment.

Monitor Key Metrics

Because mobile users check their phones throughout the day, mobile devices can provide advertisers with more consistent performance data than any other platform. You will need to gauge important metrics like impressions, click-throughs, shares, actions taken, and which users respond best and during what days and times.

Define Your Campaign Objectives and Metrics

Before you choose an agency or undertake any ad campaign, you need to set objectives – goals – and metrics, or ways of measuring your progress towards those goals. Here are some common goals of mobile advertising campaigns:

  • Establish a brand
  • Raise brand awareness
  • Increase sales or revenue
  • Increase web traffic to a website or a landing page
  • Increase in-store visits
  • Promote a coupon or other deal

Your objectives determine what metrics you will use, as well as what actions you take during the campaign. Mobile advertising offers many different metrics, so if you aren’t mobile ad savvy, this is another area where you’ll benefit from consulting an agency.

Get clear on your objectives first; then you can discuss them with prospective ad agencies, and narrow down ad agencies based on their specific area of expertise.

Define Your Target Audience

The second step as you plan your ad campaign is to define who your ads will target. You may already know your target audience, or a good mobile ad agency can help you do market research using test ads and surveys. Google Analytics, Facebook Audience Manager, and Twitter Audience Insights are also great places to do research.

Along with defining your target audience, you also want to understand their context. For example, most people in surveys say they prefer geolocation-specific search ads. Do you know how to target your ads to a specific zip code or geographical area for better conversion?

Context includes where your users are throughout the day, and which location is best to serve your ad: what percentage access their mobile device at home, in public, while traveling, and at work? These details will take your mobile campaign to the next level.

Once you know exactly who your audience is, what they like, what they need, how they think, and how to reach them through advertising, you’re almost ready to start designing the advertisement itself.

Types of Mobile Ads by Platform

Some mobile ad agencies specialize in one or two platforms, and others work with most mobile ad platforms. Do you want your ad to run on a single platform or multiple platforms?

If you are a smaller business owner, you can get great results on a smaller budget by doing your homework and picking the right platform. Bigger businesses should consider the advantages of appearing on multiple platforms.

These are the most important platforms to consider for your ad campaign:

  • App store promotion
  • Affiliate and ad serving programs
  • In-game mobile marketing
  • QR codes
  • Mobile search ads
  • Mobile social ads
  • Native ads
  • SMS

App store promotion works great for app install campaigns if your business is an app or has an app associated with it. Affiliate and ad serving programs take the guesswork out of targeting demographics and provide a lot of built-in metrics. In-game mobile marketing targets a large and dedicated user base of mobile gamers.

QR codes are codes displayed on ad space that users scan with their devices, which then take users to a specific webpage or app. QR codes work well with gamification or other fun campaign ideas to spread awareness.

Mobile search ads are any ad that appears during mobile search. As I mentioned earlier, Google now indexes mobile-first in anticipation that the trend of mobile-first users will continue growing. Mobile social ads are ads served to social media users on mobile devices.

A native ad is an ad appearing in an app or website that’s in the same format as the content the user is viewing. Examples include sponsored articles, sponsored posts, and sponsored videos.

SMS or text advertising is one of the oldest forms of mobile marketing. SMS advertising entails sending users texts or having them text a number, to receive offers or other promotional incentives. Some users still respond well to SMS ad campaigns, so don’t overlook the possibility of engaging customers through SMS.

Top FIVE Mobile Advertising Agencies

Here are the top five mobile advertising agencies, hand-picked from hundreds of different agencies around the world.

#1 Voy Media

Voy Media is a global, full service, a mobile  & Facebook marketing agency that focuses entirely on mobile growth for businesses. They have offices in New York and San Francisco. Moburst has successfully redefined hundreds of apps, engaged in extensive A/B testing, and conducted tons of research into user preferences.

The global growth director of a large transportation company hired Voy Media for app store optimization. Voy Media provided keyword optimization support for Apple’s App Store and the Google Play store on an international scale. The global growth director appreciated their detailed monthly reports, which also included translations. He says their app store optimization is the best in the industry.

Voy Media can help your business with any mobile advertising challenge with their creative thinking, data-driven analytics, and ability to convert targeted audiences into loyal users or customers.

#2 PreApps

PreApps is a mobile advertising agency based in Boston, Massachusetts. Their specialty is growing apps from zero to millions of downloads and sales. They have collectively helped apps reach 550 million downloads over six years.

The owner of a mobile dating app hired PreApps to handle production of advertisements for the dating app. The owner gives PreApps high marks for responding to her needs, working independently, and producing high-quality work. The company developed three short video commercials of various lengths, which exceeded the expectations of the dating app owner regarding their quality.

PreApps helps with launch, promotion, recognition in different markets, viral videos, app store optimization, influencer marketing, and scaling. If you need help advertising your app, PreApps is the best specialty firm for your needs. They offer a complimentary growth and strategic plan along with their initial consultation.

#3 Udonis, Inc

Udonis is a Newark, Delaware mobile ad agency that specializes in scaling games and apps from zero to 10 million users. They have had over ten apps featured on Apple Store’s top charts in 2018, deliver millions of app downloads each month, and are a Google and Facebook certified Partner Agency.

The founder of the Travel Nurse Association hired Udonis for lead generation and social media management. She says since she began the partnership, her cost per lead has dropped, and her percentage of high-quality leads has increased. They run every stage of her campaigns, from strategy to content to analysis, with swift turnaround time.

Udonis is excellent at what they do, which is why they won the Clutch. Co leading digital marketing agency award in Philadelphia, PA for 2018, as well as the leading digital marketing agency awards for Washington, DC, and Baltimore, MD in 2017.

If you’re ready to scale your user acquisition for a game or mobile app, they promise to get back to you within 24 hours after you reach out.

#4 Zorka.Mobi

Zorka.Mobi is Belarusian a creative and mobile performance agency. Their full range of mobile marketing services includes from strategy development, execution, Influencer Marketing, cost per install (CPI) or cost per action (CPA) media buying, app store optimization, Apple Search Ads, and remarketing campaigns.

Vadim P., the owner of a mobile dev company, hired Zorka.Mobi for a six-figure app marketing campaign. Now his app has a larger user base and higher quality traffic. He says the agency hit all key targets, including fraud protection. He appreciates their skilled work and excellent communication.

Zorka.Mobi coordinates with developers and agencies that have global reach. If you are looking for a reasonably priced international creative firm grounded in analytics and experience, you’ll be well-served by Zorka.Mobi.

#5 Yodel Mobile

London-based Yodel Mobile is 100% focused on mobile marketing. Their global full-service mobile and app marketing consultancy has won multiple awards since they opened shop in 2007. They have worked with startups as well as the following international brands: NBC Universal, Fujifilm, and The Economist Group.

The director of marketing for an established women’s health app hired Yodel, and she says their enthusiasm shines through in the campaign results. Their efforts are translating into long-term benefits regarding the app’s reach.

Consider retaining Yodel Mobile if you are interested in their ongoing app business support, growth optimization, user retention, mobile strategy, and mobile acquisition services.

Wrapping Up

Whether you are a startup business or involved with a large established company, it’s time to get current and prioritize advertising to mobile users.

As you make the shift to a mobile-first world, be sure to keep mobile best practices in mind, define your objectives and key metrics, define your target audience and their context, and review the pros and cons of different advertising platforms.

Moburst is our number one overall pick for the best mobile advertising agency. As a premier global firm, they have the best full-service approach to mobile growth for companies looking to capture the global mobile market share. If you demand excellent results but are working with a smaller budget, Zorka.Mobi may be the perfect international global mobile ad agency for your needs.

Advertising Guides

Best Facebook Advertising Agencies
Best Instagram Advertising Agencies
Best Twitter Advertising Agencies
Best Snapchat Advertising Agencies
Best Google Ads Advertising Agencies
Best YouTube Advertising Agencies
Best Amazon Marketing Agencies
Best Mobile Advertising Agencies

Best Twitter Advertising Agencies 2019

Best Twitter Marketing Agencies 2021

2021 Update:

The AmazeLaw team is excited to announce our updated Twitter Advertising Agency picks for 2021!

QUICK ANSWER: BEST TWITTER ADVERTISING AGENCY 2021

  1. Voy Media
  2. Taktical Digital
  3. Thrive Agency
  4. Viral in Nature
  5. Socially in

Social media has taken the world by a storm, and along with it have come to a plethora of advertising opportunities. Advertising agencies across the country have been taking advantage of the growing social media platforms and can help you better be seen. In this article, we’ll take a look at some of the best advertising agencies designed for Twitter to help build your brand.

Advertising on Twitter and the Challenges it Presents

There are over 260 million Twitter accounts, and the number continues to grow. But advertising on Twitter yourself can be extremely challenging. Some of the frustrations you could run into are:

  • Getting your tweets spread more
  • Budgeting to advertise to your needs
  • Building up a base of viewers

Although Twitter is a massive medium with great potential, many people find it extremely difficult to advertise their business through tweets on their own. Simply put, it’s tough to get your tweets spread through a wide range.

You’ll also need to consider budgeting when you’re getting your ads out there. Building a base to meet your goals can be difficult, especially when you feel at a loss for getting eyes to see your tweets. In this article, I’ll talk about the growing challenges when choosing an advertising agency for Twitter, and the top 5 to help make that easier.

While advertising your business yourself can feel like a hopeless chore on Twitter, it’s just as challenging choosing an agency to help you. Some of the problems you could run into are:

  • Strengths and weaknesses of each agency.
  • How much you’re willing to spend.
  • Deciding which advertising agency is right for your business.

Which Advertising Agency is Best for Twitter?

While many marketing agencies can feel the same, when you learn more about the details of their strategy, it’s noticeably different. For instance, many agencies will focus on trends and the changing attitudes throughout social media, while others could prioritize awareness in the blogging community.

While each agency will utilize both these strategies, it’s important to know which you prioritize to find an agency that will do the same.

When it comes to budgeting, advertising on Twitter is a great choice. Social media ads are the most cost-effective way to advertise. For instance, you could spend nearly 1000 dollars on a billboard that potentially could only be seen by less than 1000 people. But with social media, you could spend 3 dollars for an ad seen by 1000.

The most challenging part of picking an ad agency for your business is exactly that, choosing. There are so many options that specialize in social media and can meet your goals. So which one works for you? It’s entirely up to you and what goals you have.

To help simplify the process, I’ve made a list of the top 5 advertising agencies for Twitter, in order of best to last, to make it easier for you to decide:

    • Voy Media
    • Taktical Digital
    • Thrive Agency
    • Viral in Nature
    • Socially in

I’ll explain their strengths so you can decide which one will best help you exceed your goals on Twitter. Advertising can be complicated; these agencies will take the stress away and help you spread your brand.

#1 Voy Media

In my research of the best advertising agencies to choose from, the one that stuck out the most is Voy Media. Voy Media focuses on an affordable but goal-driven advertising strategy that stands out from the other options.

They aim to boost the traffic to your site in an exponential way that makes your money worthwhile. They stuck out to me as an agency that you can count on, and while others can meet your goals, Voy Media seems to exceed them.

One customer said, “ Anytime I had a question or problem, Voy Media knew exactly how to solve it.” Voy Media focuses on quality and precision.

They start by launching an advertising campaign. The strategy targets the exact audience that you need to spread your business, including your contacts, website audience, and demographics of the people you advertise too.

They also track throughout your advertising to know when and what to keep. Voy Media identifies what is working and what isn’t to make sure they’re advertising the best way to meet your goals. Best of all, they’re low-risk.

Their contracts last three months, and if you aren’t pleased, you can cancel with a months’ notice. With all the benefits available, and the low-risk, this was the best advertising agency I found to spread your business through Twitter.

#2 Taktical Digital

Coming in second through my research is Taktical Digital.  While LYFE specialized in all types of digital marketing, Taktical Digital has a focus on social media including Twitter, Google, Facebook, and Pinterest.

Taktical Digital found that Twitter’s large base is why it’s so appealing to social media marketers, including them. Their size alone makes it a prime spot to advertise across the country. Demographics are a big part of their advertising strategy.

They found that African- American and Hispanic users made up 14 percent of Twitter’s base, with over 37 percent of the total base between the ages of 18-29. Taktical Digital uses this data to ensure your advertising is reaching an age that is likely to be interested in your business on Twitter.

This is the type of work you get with Taktical Digital, a specialization of all things social media. According to a poll, “(63.5%) of respondents said Twitter produced the best ROI.” ROI is a return on investment. Taktical Digital knows this and makes social media marketing their primary goal.

They want to provide hard data to back up their success to each of their clients. When it comes to advertising on Twitter, they hold to their promise that the data is accurate, and improves to make sure your business is thriving and meeting its goals.

Thanks to their knowledge in social media advertising, they’ve simplified their strategy into three ways you can advertise on Twitter:

  • Promoted Tweets
  • Promoted Accounts
  • Promoted Trends

The tweets show up at the top; they’re the simplest way to spread to your target audience. The accounts are on the sidebar, and this spreads an entire profile rather than one tweeted product. The trends are when you utilize a hashtag to spread your brand.

And this is just a tiny example of the expertise you’ll get from Taktical Digital.

#3 Thrive Agency

It’s hard to top what Voy Media and Taktical Digital bring to the complicated medium of Twitter advertising, but Thrive makes a strong case for why they’re a great choice for your agency.

Thrive runs off a single monthly price, a price they don’t think you’ll regret. On their website, they state, “A shiny new website is worthless if it doesn’t help you reach your goals.” They understand that flashiness isn’t everything. You have goals in my mind, and that’s their priority.

This is why Thrive steals my #3 spot of the best agencies available. They don’t try to sell you on a flashy lie of what you’ll get from them. If you have a goal and revenue in mind, that’s what they’ll get you. Twitter’s ad revenue reaches upward of 600 million, and it’s on the rise. Thrive is a great choice, you want profit, and they do too.

They start with increasing your Twitter following to make sure you’re getting the eyes that you need. Their goal is to add followers by the hundreds across the world to make sure your business spreads on Twitter the way you want.

They’ll then focus on locating your ideal customer. They don’t want to spread to a few eyes across the world. They want to locate who is interested in your product and bull’s-eye that demographic to make sure you’re spreading your business.

#4 Viral In Nature

“Capturing the POWER of SOCIAL MEDIA for the benefit of our clients.” This is Viral in Nature’s mission statement. Located in Calgary, their goal is to spread your business through Twitter and social media sites across the globe.

The awards speak for themselves. They’ve won numerous awards for social media marketing from GoodFirms and Clutch awarding them the top digital marketing company.

This is why Viral in Nature made the list, simplicity. With all the other options you will get results much like this one, but not with the simplicity Viral in Nature can offer. They want to give results with as little or as much input you feel like giving.

They start with the usual. Identifying your specific goals and finding a strategy to meet those goals. Then content is the priority. For Twitter, they strategize the best way to advertise on the site to best spread your business.

One customer said, “They’re great at listening and executing what I ask them.” Although a simple review, I think it sums up perfectly what Viral in Nature is all about. They’ll listen to your requests and make sure you’re getting quality results.

The best results will come from their “Monitor & Engage” section of the partnership. They analyze what worked and what didn’t. They analyze this from 9 am – 9 pm, 7 days a week.  There is a sense of dedication that I felt like Viral in Nature deserved to make this list.

They seem to be a great option for advertising on Twitter, and their awards echo volumes what they bring to the table. For Twitter, a personal medium, Viral in Nature might just be the person you need for your business.

#5 Socially in

While this wasn’t the best option I found available on the market; they were a close second due to their exceptionally creative team. If creativity is your #1 priority on Twitter, Socially it may be the best choice for you.

They’re staff consists of artists, designers, writers, and photographers; all lead by professional strategists guaranteeing you quality results. They focus on passion; your passion. The creative blend of their staff with your goal in mind makes it easy to answer if this is the right agency for you.

Socially in follows a motto; “Ideas + Execution = Connection.” And they stuck by this motto and managed to stretch across companies including Birmingham Business Journal, ADWEEK, and Chief Marketer. The downside is their lack of experience compared to the other companies.

What they shine on is passion, what they lack are clients and experience. This may not necessarily be a bad thing; you could get a more personal relationship with working with them. But it may not be the right choice for you.

However, if you’re looking for a smaller team of dedicated creative members, Socially in could be your agency. They may not have as many numbers to show, but they have a commitment; a commitment that might not be matched with the other choices.

Final Thoughts

By now you might feel how complicated it is to advertise on Twitter. The best results require professionals, and professionals require an agency.

Twitter is growing and growing, along with ad revenue. And agencies are capitalizing on this. If they succeed, you succeed. Their strategies are all unique and bring different expertise to the table.

This will be the most challenging choice for you, what do I go with? It’s important to remember the stress you have when deciding is nothing compared to advertising your business on Twitter by yourself. Advertising agencies make it their priority that you succeed stress-free.

They’ll find exactly what strategy will work you to ensure you’re getting your business out there to the over 260 million Twitter accounts.

Whether you want a guaranteed large group of professionals with LYFE Marketing, or a more personal approach with Socially I, there’s an agency out there to suit everyone’s needs.

Advertising is complicated and hard to achieve correctly. But the good news is the market knows this and benefits from it. Twitter’s popularity is only benefiting the number of choices you have for which agency you can choose from.

Advertising Guides

Best Facebook Advertising Agencies
Best Instagram Advertising Agencies
Best Twitter Advertising Agencies
Best Snapchat Advertising Agencies
Best Google Ads Advertising Agencies
Best YouTube Advertising Agencies
Best Amazon Marketing Agencies
Best Mobile Advertising Agencies

Best Pinterest Marketing Agencies 2020

January 2020 Update:

The AmazeLaw team is excited to announce our updated Pinterest Advertising Agency picks for 2020!

QUICK ANSWER: BEST PINTEREST ADVERTISING AGENCY 2020

  1. Voy Media
  2. Taktical Digital
  3. Ignite
  4. Tailwind
  5. Perfect Search Engine

Advertising on social media grows every year. As the cheapest option to advertise, it’s becoming more and more popular. Advertisements are still challenging to connect to the correct people and convert their interest into sales. In this article, I’ll be discussing the difficulties with advertising by yourself, and the top 5 advertising agencies you should be using for Pinterest.

Advertising on Pinterest and the Challenges it Presents

Pinterest has integrated their ads to look exactly like other pins; gathering more eyes to the ad and spreading the brand. Because of this integration, people are using Pinterest more and more to share their company. Over 61 percent of Pinterest users have made a purchase after seeing an advertisement on the social media site.

Pinterest has also designed their site to be able to save the advertisement to view later; just like a regular picture you liked. This allows for a database of shoppers, browsing through content catered to you, so you can purchase what you like.

This social design is what makes Pinterest so great for advertising your brand; a unique display of content catered to specific demographics, guaranteed to make a purchase. Although for advertisers this has benefited them greatly, it still can be extremely difficult to spread your brand yourself.

Some of the problems you could run into are:

  • Getting enough people to see your ads
  • Getting people to pin your ads
  • Getting people to make a purchase
  • Advertising to the right people

This is where advertising yourself gets difficult; although the system is catered to a smooth ad-base, it isn’t easy. It’s very common for users not to be able to get enough eyes on their content. Pinterest is massive, with over 250 million active users, and ranked as the 4th largest social medium. So, getting your advertisements to spark and go viral isn’t an easy task.

You also have to make sure your advertisements are hitting the correct demographics. Spreading your content can be simple enough by pinning onto certain forums, but if you’re selling the newest First-Person Shooter to women over 55, you’re not going to see many sales.

Which Advertising Agency is best for Pinterest?

Using an advertising agency for Pinterest can change the way you spread your brand, and more importantly, a team of professional staff can guarantee that you’re spreading your brand to the right people.  They can study and strategize exactly who needs to see your content to make sure you’ll meet your goals.

While using an advertising agency for Pinterest can greatly expand your brand, it has its challenges as well. Some of the challenges you might face are:

  • Choosing the right agency for your goals
  • Budgeting for the right agency
  • Strengths and weaknesses of that agency

By far the greatest challenge you‘ll have when picking an ad agency for your business is simply that; choosing. There are so many options that specialize in Pinterest and other social media that scraping away between the hundreds can seem like a chore. So, which one works for you? This is entirely up to you and what you’ve set forth to accomplish.

Budgeting is also a common hill you’ll have to climb. Once you have decided who you want to partner with to benefit your brand, you’ll have to decide if that budget is right for you. Is the price worth the risk? Luckily, there are ways to limit the risk.

Go with an agency that has proven results across the country. Make sure they have their unique strategies to ensure you’re getting the best financial investment when partnering with them. Many good ones will have percentages of the success to show that your risk is very low when investing.

Should you be overwhelmed? If you feel that way, my goal here is to make it easier. The number of hills you have to climb can leave you wondering if it’s worth it. I’ve put together the top 5 agencies you should use when advertising on Pinterest. These are ranked in order from best to last:

  • Voy Media
  • Taktical Digital
  • Ignite
  • Tailwind
  • Perfect Search Engine

I’ll explain each of their strengths, so you can decide which one will best help you meet your financial goals on Pinterest. Advertising can be complicated, and these agencies take the stress away.

#1 Voy Media

There are some incredible Pinterest advertising agencies, but the one that sticks out as the best option for you is Voy Media. While the agencies we’ll talk about also provide a sense of dedication, none provided the innovation Voy Media does.

They are constantly updating their strategies and practices to make your search results are meeting the right demographics. They are always finding the best option for Pinterest users to see your brand through the best message.

They’ll focus on your target audience, driving in on the base that will be most likely to make you financially successful. Their team follows the relevant users to make sure they’re the ones coming back; the ones more likely to be interested in your brand.

If you’re looking for a focus-driven advertisement agency that can help grow your Pinterest viewers and your brand, go with Voy Media. Their team of innovators is sure not to disappoint.

#2 Taktical Digital

Coming in at a close second is Taktical Digital. They are experts of all thing social media, especially Pinterest. They’re recognized partners of all the major advertising platforms, and the awards speak for themselves.

Pinterest has over 175 million active monthly users, and it’s continuing to grow. This is why Taktical Digital has chosen to expertise in sites like Pinterest; making sure their investment is your investment.

There were over 2 billion searches on Pinterest every month, so demographics are a big part of Taktical Digital’s advertising strategy. They want to find the best audience for you to target for, so choosing keywords that fit your brand is a major focus for them.

After the strategy is set, they’ll follow your viewers, what’s working and what isn’t. And adapt to fix the problems. Your success is their success, so making sure each day you’re getting the eyes you want on their brand is a priority.

This is the type of work you get with Taktical Digital, a specialization of all things social media. They want to provide data that proves the success and why you’re succeeding when using them. Even though Taktical Digital is second on my list overall, they are the best company when it comes to a reliable relationship.

#3 Ignite

Ignite came in as the Social Media Agency of the Year in 2016, so their work will speak for themselves. This is partly because they are only social. Social media is their passion, so the focus will be driven for success in sites like Pinterest.

They’ve been growing for over seven years, and continue to hire social media experts to find the best way to market your brand. They’ve worked with notable brands like Staples, World Kitchen, and Crocs. While Ignite is 3rd on my list, they’re first when it comes to their drive and attention to detail.

They’ve proven to provide the best social media strategies on the market and have shown success every day. Whether it’s specific content creation that you need or just a solid strategy to guarantee success, their staff is eagerly waiting.

One review said, “The company has adapted to a changing industry and is always seeking how to improve and deliver value to clients.” This review speaks volumes to the quality you’ll get from Ignite.

Passion is where they thrive. If you’re looking for a social media-driven agency that is guaranteed to be passionate about spreading your brand through Pinterest, you can’t go wrong with Ignite.

#4 Tailwind

Tailwind brings a unique side to the Pinterest advertising market by helping you monitor your competitors. They help you study the followers of your brands to spread your market across more demographics.

They’ll also want you actively engaged with your competitors. Following trends and topics to make sure you’re up to date with where you need to be advertising. Where they thrive is your voice. They want to spread your voice to outshine competitors in your field.

It’s a much more battle-oriented marketing agency, following other competitors to see how their success can be your success.

They’ll help with finding keywords to best suit your market. They’ll also manage the conversations about your brand to make sure they stay up to date with how people talk about your business.

This will give them active data to best engage with your brand in real time. They can use that info to utilize the best way to pin your brand across Pinterest. They’re goal oriented, with a step by step program to push you across the market.

They’re partnered with Pinterest marketing, and use this to follow the most popular interests across the site. Their unique strategy is what gets Tailwind on my list of the best Pinterest ad agencies for you to try.

#5 Perfect Search Engine

Last but not least is Perfect Search Engine, based out of Chicago. What they lack in a large group of clients, they make up for in a personal relationship. Too many this could be negative, but to others, it’s a positive. You won’t get a staff full of decades of credentials, but you will get personal clients.

To companies like Perfect Search Engine, there is potential to get even better results. With larger advertising agencies, they sometimes can get overwhelmed. So, it’s worth not just overlooking Perfect Search Engine when searching for the right agency.

They make up for their smaller team with a large boost of creativity. With fewer clients, you’re getting more personal results that you might not be able to get from a company like DMA. They also have a primary focus on content.

They say “quality content is kind of our thing” on their website, and it shows. Perfect Search Engine’s small staff is all certified with Google Analytics and HubSpot Content Marketing. So even though the numbers might not be there just yet, they are more than qualified to spread your brand all across Pinterest.

Final Thoughts

You may be thinking that neither choice is easy. It’s difficult to advertise by myself, and it’s difficult to pick an advertising agency to help me on Pinterest. While both can seem like chores, the former is far more difficult.

When advertising yourself, you simply won’t have the data to help you guarantee success. You won’t be able to track your results and won’t be able to see who you’re advertising for. This can leave you feeling hopeless waiting for your brand to spread across Pinterest.

You also won’t have a proven strategy that can help you know the right demographics are seeing your content. If you’re not advertising to the right group of people, then the ads are pointless. It can be seen by 1000 people, but if that group isn’t interested in your content, it’s a waste.

I’ve made this list of the top 5 to make it easier for you when you finally choose which agency is right for you. The decision still might not be as easy as you hoped for. Each advertising agency brings a unique strategy for promoting the best way across Pinterest.

If you’re looking for proven, successful staff to help promote your brand, go with DMA, but if you want to make sure you’re getting a personal relationship for the long-term, go with Perfect Search Engine. These are all important things to consider when choosing.

Pinterest is the simplest social medium to promote content online. Their integration through the app makes it hard for users even to know when they are looking at an advertisement. This is all the more reason to guarantee you’re spreading your brand the best you can.

Pinterest is growing and growing; make sure your business is too.

Best Amazon Marketing Agencies 2021

2021 Update:

The AmazeLaw team is excited to announce our updated Amazon Advertising Agency picks for 2021!

QUICK ANSWER: BEST AMAZON ADVERTISING AGENCY 2021

  1. Voy Media
  2. Search Engine People
  3. ROI Revolution
  4. Vertical Rail
  5. Add 3

Online purchasing has been on the rise, causing retail to struggle increasingly with each passing year. Companies like Amazon have been dominating the way people purchase anything from video games to that newest mattress you’ve been searching for. Because of this huge change in the market, advertising has been adapting and benefiting from companies like Amazon.

Amazon has 310 million active users and grossed over 178 billion dollars in 2017 alone. So it’s no surprise advertising companies are trying to benefit off the growing market.

In this article, I’ll discuss the five best advertising agencies you should be using on Amazon, and some of the difficulties you could face choosing the most effective option. Agencies have professional marketing teams to ensure you’re getting the best results to spread your brand.

Advertising on Amazon and the Challenges it Presents

Why should I use an advertising agency for Amazon? It can be frustrating deciding how to go about hiring an advertising agency for major companies like Amazon, but when I discuss the benefits, the frustrations will bother you less and less.

One of the major benefits of hiring these agencies is simplicity. Digital marketing can be difficult. With the vast amount of decisions to make for how exactly to profit the most from advertising, an agency takes all the stress away.

Advertising agencies work to achieve your goals with your specific needs in mind. Most of these agencies have a team of social experts to guarantee you’ll be getting the best results. Their marketing teams are driven to promote your brand through different forms of technology. Deciding how you want your brand or product promoted will make it easier for you to choose which agency will work for you.

What are some difficulties? The benefits speak for themselves, but what’s the catch? While finding the right agency will make your life much simpler, it isn’t exactly easy to decide. Each advertising agency has strengths and weaknesses. They are alike in some ways, but very different in others.

Some common challenges you’ll face are:

  • What the advertising agencies’ strengths are.
  • How much you’re willing to spend.
  • Deciding which advertising agency is right for you. 

Which Advertising Agency is Best for Amazon?

For instance, some agencies will focus on creative development, Instagram advertising or even mobile app advertising. Their team could be suited to make a shiny website that could help promote your brand or product on Amazon. But they could also be more suited on strategy; ensuring keywords typed across Amazon will lead to the best results for your brand. Deciding what works for you is a great step to picking an agency.

Another problem is finding out cost-effective ways to manage how exactly you want to advertise. Whether it is getting your brand sponsored on Amazon, or paying for each click you receive, deciding what financially works for you will be a big step to finding the right advertising agency.

Deciding which agency you choose to go with will be the hardest one. There are tons to choose from, each with their own strengths, and each with their own unique strategies. Which should you go with? The best agency for you all depends on what you need. Each agency will work to fit your needs, but you have to decide which one you think will meet those needs.

I’ll be going over the five best advertising agencies, ranked in order, which you should consider.

  1. Voy Media
  2. Search Engine People
  3. ROI Revolution
  4. Vertical Rail
  5. Add 3

I’ll explain their strengths so you can decide which one will best help you exceed your goals. Advertising on Amazon can be complicated; these agencies will take the complications away and help you spread your brand.

#1 Voy Media

Voy Media is located all across the world from New York to Europe. Innovation is a common trope with Voy Media. They’re innovative pioneers themselves. They started advertising for their own products and creatively succeeded with their unique style.

They focus on experimentation; always finding new ways to uniquely advertise for your brand. On top of this, they still utilize a firm strategy with their team. This combination is why Digital Operatives earns the #1 spot on this list.

They stick with the mantra, “Start Small. Think Big. Adapt.” They’ve stuck by this and brought an exceptional advertising agency that blends its own unique creativity. So, what about the work? What’s so special about Voy Media?

A review from their New York office says, “Really strong morals – truly care about their clients and delivering the best possible solutions to them which are super cool (and refreshing.)” This review speaks volumes to their goals.

Voy Media’ primary goal is yours. They move through a structured and proven strategy that guarantees the best advertising for your brand. First, they’ll want to understand what you want and where you want to go. They treat every business unique.

KPIs. These are key performance indicators. Voy Media set these to follow a smart direction for your brand. When success is shown on these indicators, they’ll capitalize on it and keep the success flowing. When there is room for improvement, they improve.

We’ll be discussing other advertising agencies that are excellent, and perfect for advertising on Amazon. But when it comes to dedication, driven by a long-term partnership, Voy Media sets the bar pretty high.

#2 Search Engine People

Search Engine People was founded in 2001. Located in Canada, they were one of the first digital marketing agencies. As Google started to grow in popularity more and more, people were finding ways to advertise their products online. Jeff Quipp, the founder, decided to launch Search Engine People.

Search Engine People has over 70 employees and have worked on over 2000 projects. They thrive on their team knowledge. In fact, many of the team members are now Professors across schools in Canada. They believe when you succeed, they succeed.

Many people underestimate how difficult it can be to manage your own digital marketing on Amazon, and Search Engine People knows this. Regent says, “First class organization. Everyone we’ve dealt with there has been personable, efficient, and motivated. Our Google AdWords results have increased significantly, it’s been money well spent!”

When you partner with Search Engine People, you’ll be led by a dedicated account manager who will work to make sure your unique voice echoes throughout their office. They will make sure the team is marketing to meet your goals. When you win, they win.

They focus on trends in the area you want to advertise on Amazon. These trends help mold the digital strategy that they’ll use to make sure your brand is being shared. Their expertise with hundreds of clients helps them gather the best trends and strategy to meet your goals.

#3 ROI Revolution

While ROI Revolution didn’t make the top of my list, it was a close second. They have over 450 brands and retailers they help advertise all across the globe. They currently are driving over 1 billion dollars in revenue for those clients including, Kenneth Cole, Hue, and Scully and Scully. When you use ROI Revolution, the work speaks for itself.

While ROI Revolution focuses on hundreds of brands and strategies, they have a focus on Amazon advertising. ROI Revolution states on their website, “Roughly twice as many shoppers start their product search on Amazon over Google.” They know this and have specific strategies to ensure your brand is being viewed.

They even have a guide on their website discussing topics such as “dynamic tactics” for showing off through all the competition on Amazon to taking “full advantage of Sponsored Products.”

Nicole says, “At first, we feared that ROI Revolution would not understand our complex product offerings and brands. …The team helped relieve our fears. It was clear in the discussions they did understand.” This review doesn’t come surprising given their expertise.

ROI Revolution stands out by using their unique strategy, execution, and optimization. Through constantly testing and analyzing their strategy, they’re able to adapt and only stick with proven strategies to optimize your Amazon advertising.

#4 Vertical Rail

It doesn’t matter if you’re experienced in digital marketing already; selling on Amazon can be difficult even for veterans. This is why Vertical Rail markets for two different types of people, new sellers on the Amazon Marketplace and experienced veterans who need a strategic plan to boost their profits.

Vertical Rail uses tactics like these to boost your sales and make your life easier:

  • Increase Organic Traffic
  • Increase Conversion Rate
  • Increase Sales

One review says, “If you’re serious about getting what needs to be done…done, than you’ll do very well at VR. This is a no BS, cutting edge, out-of-the-box thinking environment that rewards creative, forward-thinking minds.”

While you may not be getting the same experience you would from Digital Operatives, you are getting the same passion. They stick with their proven strategies to ensure you’re advertising the best you can on Amazon.

Amazon has around 300 million users, so having an expert’s mange your marketing is vital. Vertical Rail focuses on hands-on- account management and organic search marketing, ensuring you’re getting the best results for your brand.

On top of this, they also focus on web design and social and mobile marketing. This wide range of marketing options creates a low-risk opportunity for you to advertise your products on Amazon.

#5 Add 3

Add 3 is based in Seattle, and on top of Amazon, they also advertise for companies including Costco Wholesale, Boyd gaming, and its Cosmetics. While they still provide a unique strategy, they simply don’t have enough experience to rank higher on my list.

While this could be negative when you’re making a decision, many could find this as a positive. What they may lack in experience, Add 3 makes up for in a more personal relationship. Without having 450 dedicated clients like ROI Revolution, you’ll most certainly get a more personable experience.

They advertise on Amazon through Sponsored Products, and Headline Search Ads; much like many of the other agencies. While it isn’t special, they remain successful for their clients. When it comes to a budget, this company could be worth looking more into.

Given a smaller client base, transparency is where they shine. They’ll be honest about the results of their strategies with your brand, and revamp when they need too. Your success is theirs. What Add 3 lacks in numbers, they make up for in a driven staff dedicated to your success.

Final Thoughts

By now, if you’re considering advertising on Amazon, you already know the challenges and pitfalls you could face. Whether it’s the vast numbers of options or a fixed budget, problems can add up.

Advertising agencies speak for themselves by utilizing professional and proven strategies to ensure you succeed. It’s the accountability that drives the need for an agency. Your success is their success. Your failure is their failure.

You can expect results from professional agencies like the 5 we discussed in this article. Whether it be ROI Revolution with proven numbers to show for their success or Add 3 for a more personal client relationship; the options are endless.

Amazon is growing and growing every day, changing the world. While you’re looking to take advantage of that, advertising agencies are too. They benefit from you, and if you’re not satisfied, they change their strategy to make sure you are.

The risks really are minimal when using a successful agency. The results are there, and they don’t lie. While Amazon is growing, so is the vast amount of content. You need professional marketers to ensure people can see your product.

The stress of not spreading your brand enough really isn’t worth it. The options are endless, and the risk is low. Use this list to find an advertising agency that works for you, and can meet all your needs. There is a perfect company for everyone, and they’re waiting for your success.

Amazon continues to grow, and your product can too.

Advertising Guides

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JumpFly Reviews

Finding the right digital marketing agency can make the difference between a business reaching the next level or simply plowing on as it does currently. This is especially true for small and mid-size companies that typically don’t have huge budgets for advertising. JumpFly is one such agency that offers a variety of services that are designed to boost the presence and visibility of the companies they work with.

About JumpFly

JumpFly cofounders Brad Garlin and Mike Tatge incorporated the company — it’s actually the second company the pair founded together — in 2003. This step followed years of establishing strong connections and partnerships with leaders of the early pay-per-click (PPC) model with their first company, NetVentures.

Through hard work, resiliency and a commitment to fostering relationships with the industry’s major PPC vendors, JumpFly has honed their techniques so their clients benefit from their leadership. With access to support teams from key players like Google, Facebook, Yahoo and Bing, JumpFly’s clients — both large and small — enjoy the company’s unprecedented experience and access to the latest updates and changes.

Clients they worked with

JumpFly focuses on providing services to small- and mid-sized businesses. Their skillset is applicable to any industry and their diverse client list reflects this versatility. Below is a sampling of the companies they’ve worked with:

  • American College of Acupuncture
  • Battery Mart
  • Wedding Hashers
  • Answer Connect
  • Spicy Lingerie
  • Western Window Systems

Which type of clients they service

JumpFly services more than 400 clients on a month-to-month basis. This is because the company does not require a long-term contract.

More than 80 percent of JumpFly’s clients can be categorized as small or mid-sized businesses. The company tailors its services to meet the needs of its clients. As the result of this versatility, JumpFly works with businesses of all sizes.

Pricing of services

As mentioned previously, JumpFly tailors the services the company provides to its clients based on their unique needs. In order to obtain an accurate price for a particular client’s services, it’s best to contact JumpFly directly for a quote.

However, the following provides a rough guideline that businesses can use. JumpFly charges a one-time fee for each new client that is onboarded. This fee can range from $1,995 for small clients that are focused and need less time to over $2,995 for clients that require more research and time than the average business. For the average client, the fee is about $2,995.

Once the campaign has been launched, there is ongoing management that must be accomplished in order to maximize the client’s results. These fees are tied to the client’s monthly traffic budget.

For example, a client that has a monthly traffic budget of $1,500 pays a monthly management fee of $400. Not surprisingly, the monthly management fee increases as the client’s monthly traffic budget goes up. A client that has a budget between $15,000 and $20,000 for monthly traffic would pay a monthly management fee of $2,500. For budgets greater than $20,000, contact JumpFly for a quote.

Specialties

With a strong foundation in PPC management, JumpFly also provides a number of other, related specialty services. These are designed to target the ideal customer for that particular business and lead to a sale.

Using its proprietary software, JumpFly is able to watch a client’s campaigns 24/7. Other services the company offers include:

Why It’s Necessary

The digital landscape is where businesses level up and attain their goals in the modern economy. Large companies have generous budgets that allow them to fund in-house teams to manage their online presence and advertising campaigns.

Small and mid-size businesses, on the other hand, simply don’t have the funds to do so. Unfortunately, many of these companies try a do-it-yourself approach. While their intentions are good, small and medium-sized businesses often simply don’t have the time, employees, knowledge and other resources to do an effective job.

A common scenario involves the owner of the company attempting to take on the advertising campaign on their own. Through research — which takes up valuable time that could be focused on growing the company in ways that use their expertise more efficiently — the owner applies what they’ve learned in an effort to advertise the company. In other cases, an employee is saddled with this task.

Regardless of who is assigned the job, the result is often a haphazard approach to advertising that doesn’t tap into all of the most effective methods available today. Putting together an advertising campaign is actually just the first step of an ongoing process that must be continuously monitored and tweaked in order to get the most effective results.

Outsourcing this job to a professional digital media company offers exceptional benefits. JumpFly has a proven track record that establishes the company as a leader in a highly-competitive industry. Just like the owner of a small or medium-sized business, the team at JumpFly specializes in the tasks they execute every day. JumpFly is able to stay updated on the latest trends in the industry and apply them immediately to its clients’ campaigns.

Contracting with JumpFly gives a small or mid-sized business the freedom to focus its energies on what they know best. Meanwhile, JumpFly’s clients can rest assured that their advertising campaigns are in the capable hands of people who are as passionate about digital marketing as their clients are about their own businesses.

Benefits of Using JumpFly

JumpFly grew from its roots as a fledgling adopter of PPC marketing practices to one of the renowned marketing agencies in the industry today. Flexible, cutting edge and with a proven record of reinvention, JumpFly develops industry-leading campaigns that expand their clients’ opportunities.

From its earliest stages, JumpFly cultivated meaningful partnerships with the industry’s most influential brands. As a result, JumpFly has attained the following recognitions:

  • Google Premier Partner
  • Facebook Marketing Partner
  • Amazon Managed Partner
  • Facebook Blueprint Certified
  • Microsoft Select Agency Partner
  • TIkTok Program Partner

JumpFly is proud of its commitment to transparency. The company currently works with more than 400 companies on a month-to-month basis. JumpFly requires no long-term contracts that lock businesses into using their services.

In fact, JumpFly is confident in its ability to improve the results its clients see. The company offers a 30-day money-back guarantee so new clients can try its services risk-free.

JumpFly’s Proprietary Software

JumpFly developed a proprietary online ad management software that is as revolutionary as it is intelligent. Using innovative technology, the company’s software is able to perform more comparisons, actions and reviews in a single minute than the average human can execute during a typical eight-hour day. By using its powerful software, JumpFly offers its clients a significant and competitive advantage.

Using both human intelligence and artificial intelligence, JumpFly built its innovative system. The company’s advertising specialists worked closely with its technical team to create state-of-the-art software the taps into Amazon, Google, Facebook and Bing to identify potential trends, opportunities and concerns in advertising.

JumpFly uses its software in combination with the skilled hands-on management from their experienced and award-winning team. This approach provides the company’s clients with an unparalleled level of account monitoring, analysis and performance.

Because the JumpFly application provides ’round-the-clock insights and analysis, it is able to continuously monitor every aspect of its clients’ advertising campaign. Some of the aspects that it monitors include:

  • shopping feeds
  • results analyzation
  • landing page confirmation
  • budget monitoring
  • ads and keywords activation

In addition, this software is able to accomplish hundreds of other tasks so the client’s account manager can then take the appropriate action. Using this unique combination of both human and artificial intelligence, JumpFly is able to provide timely and actionable management of its clients’ success in advertising.

JumpFly Awards

JumpFly is an award-winning company that has a stellar reputation of integrity, transparency, honesty and professionalism. The company is accredited by the Better Business Bureau (BBB). Since 2005, JumpFly has been rated as “A+” and has zero complaints.

TopSEOs.com has independently ranked JumpFly as #1 out of thousands of companies the site has ranked. JumpFly has held this honor since 2008.

Reviews

JumpFly has numerous satisfied clients that extoll their services, attention to detail and professionalism. A few notable reviews from these clients are highlighted below:

“We have never been able to produce nearly as well as they have. They take the time to understand our business and goals to ensure we’re getting the best bang for our buck!” — Answer Connect

“Would give 10 stars if I could!” — Talaria Flats

“Their service is outstanding. I would recommend them to all my business peers.” — Pro Home Improvement

“Not only are they my favorite marketing agency, but they are also becoming like my family and true friends to me.” — Spicy Lingerie

“They have driven up our website visits and points of contacts by 300 percent during the first month.” — Western Window Systems

“They really care about their clients, these are good folks that have been doing it for a very long time. I can’t recommend them enough.” — MensDesignerShoe.com

Voy Media Reviews

A Full Review of Voy Media

Whether you’re a brand who is looking to expand and scale up or an established company who has not yet taken full advantage of social media, perhaps you have been considering working with Voy Media. Here is everything you need to know before you begin working with them.

What Is Voy Media?

They are a Facebook Ads Agency and Instagram advertising agency. They are built around providing brands with fast growth. One of their greatest strengths is a strong conversion rate, especially when put in the context of price.

What Clients Has Voy Media Worked With?

Some examples of the clients that Voy Media has previously worked with include some big name brands that you’ve no doubt heard of before, some of whom have been featured on Shark Tank. Zumba, WeWork, Casper and Lacoste are all examples of companies that Voy Media has worked with previously.

How Successful Were They with These Clients

Voy Media has numerous case studies on their website detailing the success of working with individual clients. For example, with Casper, the company saw 1,520 new sales in the first week of working with Voy Media. The first quarter brought in 2,200 new registered users and a 323% increase in CTR.

But these are just a small sampling of the 320 clients that Voy Media works with.

What Type of Clients Does Voy Media Work With?

Because the company is based around building growth fast, a lot of the clients that Voy Media works with are brands that are committed to achieving growth. Voy Media offers a number of services that are of interest to a wide array of types of companies, from small ones just starting out, to well-established ones that need a new perspective on how to approach social media.

Some of the services which Voy Media offers include:

  • Facebook Advertising
  • Instagram Advertising
  • E-Commerce Advertising
  • Mobile Advertising
  • Retargeting Advertising

Voy Media provides these services to a variety of companies ranging from those looking for basic services to ones who need a full package.

What Is Voy Media’s Pricing?

Voy Media bases its pricing on the size of the advertising project. Voy Media looks at their profits as based on if the client does. Voy Media breaks its pricing down into four different levels, but also offers custom packages for clients with extremely large monthly advertising spends.

What Do All Levels of Voy Media Plans Offer?

No matter which level of plan you choose to sign up for with Voy Media, all plans come with free account set up and no set up fee. All offer full service Facebook and Instagram ads, as well as a dedicated account manager, with the enterprise level offering a dedicated account strategist and creative designer. All accounts offer Facebook and audience network retargeting, an important tool for maximizing conversions. All of the plans offer tracking of the return on ad spend, one on one planning consultations and real time analytics. The standard and growth packages both offer bi-weekly reporting, while pro and enterprise have on demand reporting. All the plans offer email, skype and phone contact, while the enterprise plan offers access to a personal phone.

What Does Voy Media Specialize In?

Now that we know what Voy Media is and a bit about what it does, let’s take a closer look at the different services it offers and how it stands apart from the competition, particularly what it’s specialties are.

How Does Voy Media Provide Its Services?

Taking a closer look at the services that Voy Media provides, and how, we see a company based around four main pillars:

  1. Advertising
  2. Creative Studio
  3. Growth Marketing
  4. Ventures

For Advertising, Voy Media takes its expertise in the following arenas:

and translates that into conversions. A major component of the advertising success strategy is that Voy Media offers full service Facebook and Instagram advertising with every package. This combined with retargeting advertising and the one on one strategy consultation provides an edge in the services that Voy Media offers.

The Creative Studio at Voy Media offers first class services in graphic design and illustration, copywriting, video editing and production and product and lifestyle photography.

Does Voy Media Offer Additional Services?

Yes, it helps companies develop and place new products with marketing campaigns.

What Does Voy Media Specialize In?

Overall, Voy Media specializes in growth. It’s focus is in providing a high ROI, but also in seeing fast growth.

Reviews of Voy Media

Looking through the internet we have gone through a variety of reviews of Voy Media. Overall, they are quite positive, with Yelp giving them a 5.0 Star Review from 14 reviews and Google awarding them the full 5.0 Stars with an impressive 75 reviews. Let’s take a look at a sampling of what people are saying about their firsthand experiences with Voy Media.

From Yelp Reviews

Khusbu P. of New York, NY writes,

“Voy Media has such wonderful service. My friend started a company and needed someone to help him rank on Google so he could get some more customers. After interviewing many different companies, Voy Media was the most competent during the interview.” He writes of getting results faster than expected and the company being very responsive to any questions that arise.

Elijah G. of Manhattan is another happy customer, writing,

“We’re able to generate several leads which in turn increased our revenue overall. From SEO to Social media marketing everything was executed perfectly. It seemed scary as every service had a separate cost, but the investment was well worth it when I saw the valuable output.”

Elijah wasn’t the only one to appreciate the results. So did Nicole H.:

“Voy Media is effective. What I care about are implementing new Facebook Ad strategies, reporting, optimizing the ads, and they do each of these well.”

Many also commented on the level of service that Voy Media offers, such as Alicia W. who remarked:

“I’ve worked with multiple agencies over the years, and Voy Media was among the best communicators. We communicate through email and regular conference calls.”

Allie A. mentioned the competitive cost that Voy Media offers while providing better results:

“Before working with Voy Media and working with a more expensive agency for over eight months, we have almost tripled conversions in less than a month span. The whole teams effort and designs have been outstanding.”

There is one unanswered negative review that mentions of a third month of the project not being done to satisfaction.

From Google Reviews

There are many reviews in Google on Voy Media that are very positive, such as this one from Sara Jenkins, who raves,

“I am glad to have met them for my business project. Their knowledge over technology and marketing is beyond expectations. They managed my website and SEO very well. I would not hesitate to recommend them as they were highly responsive during the complete lockdown due to COVID-19. Thank you for guiding me throughout the project.”

There are many other reviews to back up this one, such as this from Elizabeth Ganderson:

“Quickly recognized our needs and provided solutions to make our business hit in the market. Online presence made us to get crucial clients and we have developed enormously in terms of growth and sales. Happy to interact with them.”

Howard Worthington compares Voy Media to the competition very favorably:

“I dealt with many service providers before no one delivered what I needed. Thankfully I ended up with here at Voy Media for my ongoing project. Excellent team with amazing skills, very happy with the recent result.”

While Ruth Jones mentions the speed with which her campaign achieved its goals:

“I am happy that I hit my marketing goals in a short period.”

Overall, there are numerous reviews online of Voy Media, and they are overwhelmingly positive. But how much is a service like Voy Media really necessary?

How Necessary Are the Services that Voy Media Provide?

The truth is that the importance of advertising on Facebook and Instagram cannot be overstated. Whatever the business, no matter the brand, Facebook ads raise awareness, sell products and drive conversions. It’s not the same thing as regular old digital marketing. A company like Voy Media combines the traditional aspects of a marketing company but combines this with the most up-to-date consideration of all data aspects, giving clients the full service experience that will see fast results. This translates into a 95% client retention rate. Let’s take a closer look at how that is accomplished.

What Sets Voy Media Apart?

There are a few things that Voy Media offers that truly sets them apart from the competition. This includes:

  • Custom Audiences: Choosing the right audience can be critical to driving a conversion rate, and that in turn will increase the ROI. You want to make certain you’re reaching who you want to be.
  • Dynamic Product Ads: Having ads that shift with the audience and views is a powerful marketing tool.
  • Creative A/B Testing: One of the best ways to find the real effectiveness of a possible campaign is A/B Testing, and knowing the right things to test can make the difference in creating a truly special campaign.
  • Optimization and Scaling Software: Voy Media builds theirs in house. A major concern with clients looking to improve their advertising strategy is scaling. That Voy Media has this is a big bonus.
  • Facebook Conversion Funnel Design: A well-designed conversion funnel is one of the most effective sales strategy. Voy Media is expert in designing conversion funnels specifically geared to Facebook.

There are a few other things that are different about Voy Media. One of them you’ll find by taking a look at the team. The two founders of the company, Kevin Urrutia and Wilson Lin both continue to head up the company, and work directly with clients on projects. This is perhaps part of why many customers feel like they have received the extra mile of a personal touch in working with Voy Media. Some of their basic philosophies include, putting “people over profits” and believing that there is always a solution.

What Are the Disadvantages to Voy Media?

Voy Media is neither the most expensive choice for social media advertising, but nor is it the least expensive. There are competitors out there that are cheaper. Voy Media is also not the largest full service provider of Facebook advertising. Some companies with extremely large spends might choose a larger agency, although Voy Media does offer custom packages for those who spend 1 million or more per month on ads.

Overall What Is the Verdict on Voy Media?

In 2018, Digital Exits named them one of the top 5 Facebook advertising agencies, placing them second on the list and ranking them first for businesses whose top priority was seeing returns. Based on looking through reviews and the information available on-line, it seems like if anything, Voy Media has improved since 2018.

A lot of what makes them different from other ad agencies is the importance they place on data. Having that cornerstone to guide every decision can make a huge difference in helping to make sure you are getting the most for your investment. It helps that they have a strong track record of getting results with big name clients. The reliance on data combined with results is a good sign. But the fact that they offer full service agency services, including creative, gives brands one less thing to worry about.

What we found that truly made Voy Media stand out was the emphasis it placed on growth. Perhaps it is in large part due to the importance placed on data, but seeing an ROI, quickly is at the cornerstone of Voy Media’s goals. And ROI and conversions truly are the most important part of any Facebook advertising campaign. All of the positive reviews, combined with a methodology that has proven results makes Voy Media a choice that is easy to recommend wholeheartedly.

MuteSix Reviews

MuteSix bills itself as an ad agency that focuses on providing value-driven, full funnel services for its clients. An award-winning company, MuteSix uses data-driven analysis and creative, targeted media buying that supports client goals.

As pioneers in the brand response marketing space, this agency was chosen as the Best Creative Agency by DesignRush.com in 2018. MuteSix was also the National Winner of the American Advertising Awards that same year.

Compared to other agencies, MuteSix is recognized in more Facebook Success Stories. It was also listed on Inc. magazine’s 5000 list of fastest-growing private companies in 2019, nabbing the number 15 slot. Also in 2019, MuteSix was listed in the first annual global ranking by Adweek. Securing the number 10 spot in the Adweek 100: Fastest Growing Agencies, MuteSix experienced a 770 percent jump in growth.

About MuteSix

Founded in 2014 by two entrepreneurs who knew they wanted to approach the ad industry in a different way than anyone else in the industry. Steve Weiss, CEO and founder, along with Daniel Rutberg, COO and founder, head a diverse, creative, passionate and highly-tenured team of 150+ talented individuals at the MuteSix headquarters in sunny Los Angeles, California.

MuteSix has been named in Inc. magazine’s best places to work and gives back to the community. For example, in 2020 MuteSix choose to support Wags & Walks, a non-profit rescue group dedicated to finding Los Angeles-shelter dogs their forever homes.

A Premier Google Partner, Shopify Plus partner and certified in Facebook Ads Blueprint, MuteSix has also been featured in Forbes, Facebook Business, Huffpost and more.

Clients MuteSix Has Worked With

MuteSix has worked with some of the biggest names on the planet including GNC, Condé Nast, Adidas, Ring and Quicken Loans. This agency doesn’t just work with established, household names, though.

It also helps up-and-coming brands get the results they need to scale. goPuff, an on-demand personal convenience store, and MeUndies, a popular underwear brand, are just two MuteSix clients that benefitted greatly from the agency’s ultra-personalized services.

Types of Clients MuteSix Serves

MuteSix delivers its innovative creative marketing, digital strategies and video production services to a wide swath of both B2B and B2C industries. These include diverse sectors such as sports, financial services, e-commerce, luxury, retail, non-profit, technology, publishing and more.

Specialties

Understanding that its clients need a multi-prong approach to marketing that harnesses the power of the digital landscape and utilizes cutting-edge data, MuteSix offers a wide range of evolving specialties. These include Creative Studio, conversion rate optimization, influencer marketing management as well as those listed below:

Amazon Management

With about half of all product searches beginning with Amazon, brands need to stay ahead of their competition and maximize their Amazon visibility to meet their sales growth goals. Working with MuteSix ensures that the agency’s many years of proven growth and experience with Amazon’s reps is funneled to their clients.

Facebook and Instagram Advertising

Arguably the two most influential social media companies in the world, harnessing the power of Facebook and Instagram advertising is crucial to the success and growth of today’s companies — large and small. Utilizing big data, psychological drivers and other proven strategies, Mutesix develops a persona-driven and client-centric strategy that fosters deep connections and understanding that clients need with their customers.

Google and Youtube Advertising

Mutesix understands the drivers behind retail due to its deep and robust insight and experience. Driving return on investment (ROI) with a series of precise advertising campaigns that use a scientific approach perfected as a Google Premier Partner, Mutesix identifies, attracts and converts customers for its clients.

StudioSix

StudiosSix is the in-house video production team at Mutesix. Because this sector is located right within the Mutesix team, the agency’s clients have instant access to professional-grade video services that are held to the exacting standards that MuteSix is proud of.

The quality, detail and precision that is evident in the videos MuteSix produces is unparalleled. It’s this quality that prompts so many of their clients to mention the MuteSix video production skills in their reviews.

Email and Messenger Marketing

MuteSix realizes that context is what matters in today’s busy and fast-paced world that includes cluttered inboxes. That being said, email is understood to be a brand’s single largest driver of revenue. Understanding how to create campaigns that hook a customer and prompt them to click-through are the key to harnessing the power of email.

MuteSix uses an approach that is driven by context with ROI as the ultimate goal. Psychological drivers partner with a deep understanding of each brand’s customers — factors that MuteSix leverages to get its clients’ customers to open emails, click through and make that crucial purchase to complete the sales loop.

Messengers campaigns that are high-performing use the same strategy to bring their clients the success they need to scale, grow and expand to meet their goals.

MuteSix Reviews

MuteSix has five stars on its Facebook page, as well as on Yelp and Google Reviews. Many reviewers lauded the agency’s team for its talent, knowledge and skills in areas such as video production and Facebook ads.

In addition, MuteSix was noted as being easy to work with. Each client receives access to a dedicated campaign manager who heads a full team that handles optimization, creatives and targeting. With access to the campaign team 24/7 and the ability to be as involved or as hands-off as the client desires, MuteSix possesses the flexibility to work with a range of clients.

Dan King, director of marketing for MeUndies, noted in a typical review that the brand uses both Instagram and Facebook to build connections with current customers as well as acquire new ones. With plans to continue using social media to spearhead their aggressive goals for customer acquisition, founder of MeUndies, Jonathan Shokrian, noted that MuteSix has been instrumental in helping the brand scale their channel, hone its strategy and assist with attribution.

Daniel Snow, co-founder of The Snow Agency and GOATcase, a brand of premium phone accessories, gave MuteSix a five-star review on the agency’s Facebook page. He noted that the agency is transparent, communicative and efficient. Additionally, he highly recommended the Mutesix team to brands who want to outsource their marketing strategy.

When Is the Best Time to Post on Facebook

You’ve created a brilliant content strategy that has great posts to share on social media. It’s full of compelling tidbits, news, information and high-value posts that will attract new customers and bring existing customers back.

Now the question is: When should you post the content on Facebook?

Why Does Facebook Post Timing Matter?

Analysts are constantly trying to discern the algorithms Facebook uses for content sharing on one’s stream. If you’re not using paid advertising on Facebook, then it can become a bit of a guessing game to determine when to put your content out in the open.

Facebook does appear to favor posts by friends and family, making it more challenging for organic business posts to be seen. One study of 43 million posts by the top 20,000 brands found that there had been a 50 percent drop in engagement (measured in likes, shares, comments and reactions) from the start of 2017 to the middle of 2018.

With more than 80 million business pages on the platform, that’s a lot of noise to fight against to get your content seen.

What can you do to determine the best time to post on Facebook? Part of the challenge is the various recommendations afloat on the web. Consider the various time recommendations below:

  • 11 a.m. and 1 p.m. to 2 p.m. on Wednesday (Sprout Social)
  • 9 a.m., 11 a.m. to 12 noon with Thursday and Sunday the best days (HubSpot)
  • 8 p.m. on Thursday (TrackMaven)

Here’s a closer look at the logic behind the selected dates for several of the studies noted above.

Sprout Social. While the Wednesday times were among the most optimal, there are other factors. Broadly, the most regular engagement occurs Tuesdays to Thursdays from 8 a.m. to 3 p.m., with much lower engagement on the weekends, before 7 a.m. and after 5 p.m.

HubSpot. The early morning and midday times are when people first arrive in the office or are about to break for lunch.

What Are the Suggested Best Times by Sector?

Many of these studies break down the optimal times by industry or demographic. Here’s a look at some sector breakdowns.

Best Times to Post on Facebook for B2C

According to CoSchedule, the best times to post are when workers typically have breaks or are at the end of their day – 9 a.m. to 10 a.m., 11 a.m. to 12 noon and 4 p.m. to 5 p.m. Sprout Social recommends posting on Wednesdays at 1 p.m. and Friday at 11 a.m.

Best Times to Post on Facebook for B2B

CoSchedule recommends posting at 9 a.m. or 3 p.m. to 4 p.m.

Here are some of the best times for specific industries, according to Sprout Social:

  • Education: Wednesday at 9 a.m. or Saturday at 5 p.m.
  • Finance: Wednesday at 12 noon
  • Healthcare: Wednesday from 10 a.m. to 12 noon
  • Media: Tuesday through Thursday at 9 a.m. or Friday from 8 a.m. to 9 a.m.
  • Nonprofits: Wednesday and Friday from 8 a.m. to 9 a.m.
  • Recreation: Tuesday at 2 p.m., Wednesday at 1 p.m. and Friday at 11 a.m.
  • Technology: Wednesday from 9 a.m. to 12 noon

What Is Facebook Audience Insights?

Facebook offers users a powerful tool to use in determining the right time to post. Audience Insights is a free tool to provide you actionable intelligence about your audience, prospects or all of Facebook. It is typically used to target ad buys on the platform, but can also be used to understand better when to launch content.

You can select from three options for audience – everyone on Facebook, people connected to your page or a custom audience. You can also set various demographic criteria, including age, gender, location, language, relationships, education, market segments and interests.

One of the best features of Facebook Audience Insights is its Relevance and Affinity measures. Relevance shows you the Facebook pages relevant to your chosen audience based on page size, affinity and people in your audience who already like a page. The Affinity measure indicates how likely an audience is to like a page compared to the entirety of Facebook users.

There’s also Facebook Insights, which can give you information about your posts. You access the feature at the top of your Business page. You can look when your page’s fans are online and which of your posts are the most successful.

What Social Media Platforms Can My Business Use to Manage Facebook Posts?

There are plenty of options for businesses looking to automate your Facebook posting calendar. Each of these platforms allows you to schedule times, provides analysis and metrics, and simplifies your content management strategy. Here is a look at a few of the most popular:

  • Buffer. Buffer automates your social posting by adding content to a queue. The tool posts at times you predetermine. The paid version of the service includes analytics.
  • Hootsuite. One of the oldest social media management platforms, Hootsuite includes scheduling options and content curation, allowing you to tag and search for content to use across media and streams while managing usage across teams. The tool also tracks social conversations about your content.
  • Loomly. Started in 2015, this site offers automated publishing, collaboration tools and multi-account management. It simplifies workflows and provides more structure via a strong social media calendaring solution.
  • PromoRepublic. This tool will recommend a posting schedule and suggest content for each social media platform using an artificial intelligence tool that analyzes your audience’s engagement patterns.

How Can I Determine the Best Times to Post on Facebook?

There is clearly no one definitive answer on when to post to Facebook. The optimal time depends on the audience you’re seeking to attract and engage, the content you’re using and the industry you’re in.

Here are a couple of recommendations.

1. Use the Data to Inform Your Decisions

Facebook data and information you glean from a posting platform are plentiful. It’s best to understand your own audience demographics and how your content performs to inform future posting times.

2. Timing Is Everything. Relevance Matters

Sports teams don’t wait to post boxscores. News outlets share breaking news as fast as possible.

You will likely be guided by when you think it’s most relevant. Some content only matters when it’s posted in a timely manner. New product announcements, sales, timing with ad campaigns in other media all should inform when you post. Don’t be afraid to experiment and track the results … giving you more data.

Facebook is a powerful medium, enabling your business to attract customers, fans and followers. Using insights, data and tools can give your business the intel to help create and schedule content to have the greatest impact.

Best Instagram Advertising Agency

Best Instagram Marketing Agencies August 2021

QUICK ANSWER: THE BEST INSTAGRAM ADVERTISING AGENCY

  • Voy Media
  • Viral Nation
  • True North Social
  • Influencer Marketing Agency (IMA)
  • Infinite

You probably don’t want to jump into Instagram advertising on your own. Hiring an agency will almost certainly lead to faster, more effective results. With the right agency in your corner, your brand awareness and conversion rate can get a serious boost. Not sure which agency is the best for your needs? Here are five Instagram agencies with a lot to offer:

Best Instagram Ads Agency

RankAgencySpecialtyMinimum Budget
1Voy MediaInstagram & Facebook Advertising$5,000
2Viral NationInfluencer Marketing$5,000
3True North SocialSocial Media Marketing$5,000
4Influencer Marketing Agency (IMA)Social Media MarketingN/A
5InfiniteFestival MarketingN/A

#1 Voy Media

This is a boutique agency founded in 2015 by Kevin Urrutia and Wilson Lin. They offer the personal touch of a boutique agency but also deliver the data-driven results of a much larger firm. They’re able to develop a complete online marketing campaign involving Instagram, Facebook Advertising, and other popular platforms.

Hiring one agency to coordinate all of your social media is often the most effective and cost-efficient way to advertise online. Voy Media will identify your target audience for each platform and then develop targeted ad campaigns. With Instagram correctly, they’ll use photos and videos to tell a story related to your brand. Data and scientific research back all decisions.

Voy Media offers clients a scaling pricing system based on ads purchased each month. By avoiding a flat fee, you’ll get more return for your marketing investment. For example, if you buy $5,000 worth of ads, Voy Media will only charge you $1000. That’s a pretty good deal for content creation, copywriting, and implementation.

Pros:

  • Personal service with a dedicated account manager
  • No set-up fees. Costs are a proportion of ad buys.
  • Able to conduct simultaneous Instagram and Facebook ad campaigns
  • Ad campaigns are both creative and data-driven
  • Available to also do Google Ads, Snapchat Ads, Twitter Ads, and Pinterest Ads

Cons:

  • Customer reports only available bi-weekly
  • A small staff can be busy

#2 Viral Nation

With offices in both Ontario and New York, Viral Nation focuses on visual social media platforms, including Instagram, Vine, YouTube, and Snapchat. Like a traditional advertising agency, they create campaigns for brands interested in generating awareness and buzz.

However, Viral Nation also represents a variety of influential social media stars. This means any company that hires Viral Nation has potential connections to established Instagram influencers, among others. If you’re interested in establishing your brand as an authority in your industry, and you have a product that works well visually, Viral Nation is worth consideration.

Pros:

  • Focus on visual social media platforms including Instagram
  • Client list includes GoPro, Coca-Cola, and Disney
  • Extensive background in creating social media influencers

Cons:

  • Smaller clients might not get as much attention as larger ones
  • Not heavily focused on Facebook and other non-visual platforms

#3 True North Social

If you’re primarily interested in creating an ad to sell particular products, True North Social has a lot to offer. They’re able to create photos, videos, and Instagram stories as part of a full campaign. Ideal for situations where you want to promote a specific product or service.

True North Social places a lot of emphasis on Instagram marketing. They even offer a full range of professional photography to highlight your products, services, and brand. By using Instagram stories, they’re able to develop a long-term campaign designed to increase brand awareness among new customers.

Pros:

  • Heavy focus on Instagram marketing
  • Experienced photographers on staff
  • Emphasis on increasing brand awareness

Cons:

  • Also offers SEO and website, which may not be needed
  • Two-person organization

#4 Influencer Marketing Agency (IMA)

Looking for a way to tell your brand’s story on Instagram? IMA is a digital advertising agency known for placing emphasis on beautiful photos and significant events. They’re a go-to agency for sponsored events, product launches, and other large-scale but one-time actions.

Unlike the other agencies we’ve mentioned, IMA is located outside of the U.S. Headquartered in Amsterdam; their extensive client list includes a variety of European-based companies including Diesel, L’Oréal and Farfetch. Overall, IMA is a great choice if you’re looking to increase the cool factor of your brand.

Pros:

  • Strong background in image-based social media marketing
  • Able to connect real-world events to a brand’s social media channels
  • Hip, fashionable mindset well-suited for younger brands

Cons:

  • A European-based company can be difficult to reach during U.S. business hours
  • Emphasis on fashion and cutting-edge brands

#5 Infinite

Based in Dallas, Infinite Marketing is a bit older than most of the agencies on the list. But older doesn’t mean out-of-touch. Originally an agency that focused on TV and radio ads, they’ve expanded over the years to include a variety of digital marketing, including Instagram.

But they remain true to their roots, and that’s a significant benefit for clients. They’re able to combine Instagram marketing with old-school methods such as live events and traditional ad buys. For instance, they recently completed a massive campaign for Dallas, which combined live events and an Instagram art show.

Pros:

  • Experienced agency comfortable with both digital and traditional advertising campaigns
  • Able to involve real-world events
  • Highly original, creative campaigns

Cons:

  • Live events only possible in the Dallas area
  • Traditional marketing might not be necessary for your brand

Digital marketing plays a vital role in brand awareness and customer engagement for all types of businesses. Unfortunately, too often, the idea of “digital marketing” is used to mean “Facebook marketing.” While Facebook is an essential part of any marketing campaign, it’s not the only social media game in town.

Instagram can be a powerful marketing tool, capable of creating worldwide brand awareness and reaching an entirely new audience of potential customers. But promoting your company on Instagram is a process filled with many unique challenges. You’ll get the best results by hiring an agency explicitly dedicated to Instagram marketing.

Not sure how to find the best Instagram advertising agency? We’re here to help. Our complete guide covers the benefits of Instagram advertising and what factors to consider when researching different agencies. Plus, we’ve created five mini-reviews for Instagram agencies we think you’ll love:

Choosing an Instagram Advertising Agency

What Type of Advertising Campaign Are You Interested In?

There’s no one Instagram advertising agency, which is the clear best choice for everyone. Instead, you’ll want to find an agency which specializes in the type of advertising best suited for your situation.

Generally, Instagram ads have two separate purposes. First, you can create a massive campaign to promote your brand. This means you’re not pushing any specific products. Instead, your Instagram presence is designed to increase brand awareness. Instagram Stories use a series of pictures and videos to create a more extensive ad campaign.

The other type of advertising is more traditional. Here the ad agency will create ads designed to promote specific products or services. Because Instagram is primarily an image-based platform, ads will typically focus on photos and illustrations with relatively minimal text.

Not sure which type of Instagram advertising is best for your brand? A consultation with an agency will help you figure out the best course of action. Just make sure the agency you choose has experience with the type of campaign you want to be conducted.

Does Agency Location Matter?

Because Instagram is available worldwide, you’re not limited to an agency located in the same city. While the ability to meet face-to-face can be helpful, there aren’t any particular benefits in the long run. Instead, make sure the agency you choose is easy to reach by phone and email.

You’ll have a lot more options available when agency location isn’t a priority. This lets you focus instead on finding an agency with the specialized skills you need. As long as the agency maintains consistent communication, you shouldn’t have any problems, even if their office is located halfway around the world.

Watch Out for Red Flags

All agencies will promote their benefits, experience, and general positive attributes. After all, they’re experts in advertising. But you want to look beyond the hype and consider any negative qualities.

Consider this the “glass half empty” approach. Instead of focusing on the benefits of an agency, consider all the potential negatives. By avoiding agencies with multiple red flags, you’ll be left with only quality agencies to find.

So, what issues should set off alarm bells? Generally, avoid agencies that promise guaranteed results. Marketing and advertising are often an inexact science. It’s impossible to predict how effective any individual campaign will be, so avoid any agency which promises a specific outcome.

Also, avoid “one size fits all” marketing packages. These pre-made plans seldom consider the specifics of your brand. Instead, choose an agency that develops a custom plan based on your needs.

How Much Should Instagram Advertising Cost?

There’s no set answer here. Costs will vary based on the number of ads, their quality, their frequency, and more. However, just because prices will vary doesn’t mean they should be a surprise.

Before any work begins, you should ask for a quote and a prospectus. All prices should be easy to understand. Many agencies offer the option of starting with a small campaign and then expanding it over time. This allows you to control costs and only pay for more work after the previous marketing efforts have shown some results.

Instagram Advertising 101

When Instagram first launched in 2010, many social media experts were slow to see its potential. The general idea was that this new service was too similar to Facebook. But Instagram’s image-heavy platform quickly grew in popularity among users, even if marketing pros were slow to notice.

Today, Instagram has over 800 million users, with over 500 active daily users. And the Instagram audience is significantly different than the people on Facebook. Teens have cut back on their Facebook use meaningfully, leaving Instagram as one of the most popular platforms for people under the age of 30.

Plus, Instagram often seems more “real” to users. Celebrities, brands, and other influencers can use Instagram to connect with an audience in ways that feel authentic. This is why Instagram is often effective at generating buzz and awareness for a brand.

Why Choose an Instagram Ad Agency?

Instagram’s authenticity is a double-edged sword. On the one hand, a brand that appears authentic can attract a lot of positive attention. But Instagram users are also rapid to turn on a brand that comes across as insincere.

This is why an Instagram Agency is usually so helpful. They know how to create a message which Instagram users will respond to. Plus, an agency can draw on in-house data to make impactful decisions.

Agencies track a variety of data across their entire client roster. This helps them identify various trends and techniques which effectively reach potential customers. The bigger the agency, the more data is available to help achieve your brand’s specific needs. Of course, large agencies can sometimes feel more impersonal than smaller ones, so you want to find an agency with an appropriate balance.

If you knew of a marketing platform that had 1 billion guaranteed users every month, and that generated a high ROI every time you used it, would you jump on board? If you wanted your business to grow and thrive, the answer to this question would be a resounding “yes.” Well, there is a marketing platform that offers this exact scenario, and that platform is Instagram.

What started as a fun place for people to post photos without all of the clutter of other social media platforms has quickly grown into a marketer’s dream. With the right strategies in place, you can use Instagram to skyrocket your business’s success, but you may need a little help. Here is a closer look at Instagram marketing and how an Instagram marketing agency may be the tool you need in your tool belt to make sense of this complex marketing platform.

Understanding the Power of Instagram

Instagram has an estimated 1 billion users every month, and that is a large number of people to potentially draw from as you seek to grow your business. Of that 1 billion, over 500 million use that every single day. This is huge growth, as in 2013, the platform only had 130 million active monthly users, and statistics seem to indicate the growth will continue. Instagram is now the second most engaged network after Facebook, and that number increases in the 35-and-under audience.

Not only is the Instagram audience broad, but it’s also diverse. The interest in Instagram spans most generations, with the 18-44 age bracket being the most active. It’s a popular platform across the globe. After the United States, Brazil, India, and Indonesia have the most significant number of users.

Instagram is a powerful marketing tool not just because of the number of people who use the platform, but also because of how active they are. To harness that power, 71 percent of businesses in the United States are now using Instagram as part of their marketing efforts, and they see success as a result.

Of the leading social media platforms, Instagram has the most substantial influence on shopping habits. Around 80 percent of the people on Instagram indicates they discover new products or services on the platform, and 72 percent of Instagram users note they had made recent purchase decisions based on something they saw on the platform.

Using Instagram to Promote Your Product

If you are ready to harness the power of Instagram, then it’s time to start learning how to market using the platform. Instagram offers a few different ways to promote a brand or product. One is to create a brand account and post on it. Follow accounts in your industry, and learn to use hashtags to help with the search. Use Instagram Stories, which are quite effective at drawing views. Make sure your posts include both images and videos.

Creating and running an Instagram account is an organic way to draw people to your company. However, it is hard to control how many people see your posts. A second option is to use paid advertisements for marketing your product or service. You can run ads on Instagram by connecting Instagram to your brand’s Facebook Ads Manager. Input your targeting and demographic information, then optimize the ad to fit Instagram’s platform. Then, test the ads repeatedly until you find what works to drive sales.

Finally, one of the best ways to advertise on Instagram is to get the help of promoters. People with large followings and a significant amount of audience trust are known as “influencers.” When influencers promote a brand, the results are highly effective.

Influencer marketing is not a small thing, either. What was once a tiny piece of the marketing tactic has grown into an industry worth between $5 and $10 billion. As many as 17 percents of brands are spending over half of their marketing budgets in influencers, and 89 percent report an excellent return on investment from that money. While influencers work across all social media channels, Instagram is quickly becoming one of the most important, and 89 percent of brands indicate it to be the preferred channel for their influencer marketing campaigns.

How to Get Influencers to Work as Promoters on Instagram

Influencer marketing, particularly on Instagram, is a highly useful tool for the modern brand, yet many are unsure how they can use it effectively. Exactly how can you go about getting people with more significant followings to promote your brand on Instagram? This can be tricky, but these steps can help:

  • Find the right ones – First, you will need to find influencers in your niche. The best promoter is someone who your target audience trusts. Search hashtags and keywords to identify these people.
  • Build a relationship – Follow the influencer you want to partner with. Share and like their content, join in conversations, and ask questions. Get on their radar.
  • Have a pitch – Once the influencer knows who you are, you need to offer them something that will make them promote you. Providing a sample, giving them content they can post, or offering to update their outdated content can all be a high pitch.
  • Be patient – Good influencers have hundreds of people every day that want their promotions. Be patient, build those relationships, and you will likely find some that are willing to promote your brand.

How to Plan Instagram Content

For influencers to promote your Instagram page and your business, your page must have relevant, current content that they want to help. Planning and implementing content is a massive part of the overall Instagram marketing strategy.

To plan content, you must first know your audience. Take time to research what it is your audience wants from your brand, and offer content that delivers. Whether it is entertainment, education, or something else, tailor your content to the needs of the people who will buy from you.

Instagram is an image and video-driven platform, so your content must have appealing photos or videos, but you will also need to craft words to go with those images. What kind of content works? Here are some ideas:

  • Pictures of your company, with behind-the-scenes being particularly popular
  • Portraits of your staff, with content introducing them.
  • Images or videos of your product in use
  • Posts highlighting awards you have earned
  • Charts and infographics relevant to your audience
  • Recorded events
  • Live streams from your place of business
  • Interactive polls and questions for your audience
  • Links to your company blog with pertinent blog posts you have written

With each of these types of content, you will need an attractive image or video that will grab attention visually, because that is what Instagram users are looking for when they log on to the platform.

What Is an Instagram Marketing Agency?

Does all of this sound overwhelming? Successfully marketing via social media, and Instagram specifically, is complex. It is also time-consuming. Many brands will choose to partner with a team that can help. An Instagram marketing agency provides that help.

An Instagram marketing agency is an advertising agency that comes alongside a brand to build and manage their Instagram marketing efforts. They understand the platform’s intricacies and marketing methods, how to reach influencers, and how to help brands get seen. By working with an Instagram marketing agency, your brand will enjoy:

  • Working with marketers experienced in Instagram
  • Save time when learning to use Instagram ads
  • Proven testing that shows the success of your ads
  • Increased effectiveness of Instagram marketing efforts
  • Improve sales through the power of Instagram marketing

Unless you are already well-versed in marketing through Instagram, and even if you are but need help managing your campaigns to save yourself some time, working with an Instagram marketing agency is a must.

How much do the services of a social media marketing agency cost? On average, successful companies spend $4,000 to $7,000 per month on their social media management, including the cost of the ads they put online. The agency itself will charge a percentage of that. It’s not uncommon for an Instagram marketing agency to charge around 20 percent of the company’s ad budget.

How to Get Started as a Social Media Marketing Agency

You may be thinking that it seems foolish to pay an Instagram marketing agency a large percent of your total ad budget. You may feel that you would be better off keeping that money and learning how to do the work yourself. Why can social media marketing firms charge a premium price? Consider what it takes to get started as a social media marketing agency.

First, to market someone else’s product or service well on a social media platform, you must understand the platforms and their marketing techniques. This means studying the platforms, learning how to target audience demographics, and learning how to optimize profiles to get the most significant reach. You also must learn their advertising venues and how to test campaigns for effectiveness. This takes a considerable amount of time and effort to master. Often, social media marketers get their training by working for a firm, then branch out on their own once they have the right skill set.

Next, you will need to develop a portfolio of successful campaigns you have run in the past. If you get your training through another marketing company, you can start building this portfolio. Otherwise, you will need to find some companies that are willing to trust you so you can make that portfolio.

Once you have a portfolio, you will need to start finding companies to hire you. Then, you will need to spend time daily managing their campaigns, putting to work all you have learned. It can be time-consuming because social media marketing requires constant tweaking and adjusting to ensure endless reach and business growth.

This process is not an easy one, which is why social media marketing is an investment for businesses.

How to Get Started as an Instagram Marketing Agency

What if all you want to do is work with Instagram? Would the steps get started as an Instagram marketing agency be a little easier?

While focusing on just one marketing platform may be a little easier, Instagram and its nuances take time and effort to understand honestly. Also, you have to learn Facebook’s ad platform because Instagram ads run through Facebook. You must also learn how to define and target audiences, perform A/B testing, and track conversions. Finally, you must become adept at taking your audience through a story as you weave them through the marketing funnel and to the desired purchase point.

Why You Need Professional Help for Instagram Marketing

Unless you are planning to become a social media marketing agency, if you want to make headway in your Instagram campaigns, you need professional help. Trying to launch an Instagram campaign without the right support is like trying to file a lawsuit without a lawyer. It’s incredibly painful and will create a high level of stress. For most brands, working with an Instagram marketing agency is more cost and time-effective than trying to learn Instagram advertising by trial and error.

Partner with the Top Advertising Agency to Fuel Your Success

Marketing through social media and Instagram is explicitly quite complicated. It takes the right knowledge and training to do well, and also requires an investment of time into the account regularly. For brands that need to find success on Instagram quickly, partnering with a top advertising agency with Instagram, know-how is the best solution.

Voy Media is the best Instagram marketing company available. This Instagram advertising agency doesn’t just run your Instagram and Facebook ads. Still, they also take the time to learn about your brand so we can optimize every dollar you spend on advertising. Voy Media uses creative strategies that think outside the marketing box to get you the best returns on your advertising campaigns. They know what it takes to make Instagram work for your business, driving customers through the conversion funnel to a successful purchase point. Their team will take the time to set you up for success. If you are looking for an Instagram advertising agency to partner with, reach out to Voy Media to learn more today.

Conclusion

Instagram is often easily dismissed by marketing pros, but with the right agency in your corner, this image-based platform can be instrumental in building your brand. However, Instagram can be tricky to navigate, which is why you want experienced marketing professionals in your corner.

The best Instagram agency understands how to reach and connect with Instagram users, who are different than the users of all other social media platforms. Fortunately, the five companies above offer high-quality Instagram advertising services at affordable rates.

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7 Simple SEO Tips For Lawyers and Law Firms

You don’t have to be a computer programmer to understand the fundamentals of marketing your law firm’s website. To increase the number of clients inquiring about your legal services, there are a few easy steps to take. Let’s get started by laying a foundation for the basics of law firm SEO.

Some SEO Advice from a Google Expert

If you plan on getting your website on the front page of Google, it is important to know about Matt Cutts, an SEO Specialist and Engineer with Google.

To stay on top of your website’s optimization and attract new clients, here are a few tips from Google’s search engine expert:

As you can see in the video above, how your website is structured, the quality of your backlinks and the authority (or the importance) all play a part in whether your website shows up in the search results.

Now, let’s see if your attorney website is search engine friendly. Here are 7 SEO tips for lawyers and law firms:

SEO Tip #1: Improve Site Speed

Your website’s load time has a direct impact on both a visitors experience and your search engine rankings.

Think about this: a one-second delay in page load time could:

  1. Reduce page views by 11%
  2. Increase visitor dissatisfaction by 16%
  3. And, reduce client acquisition by 7%

The speed of your website can have a dramatic effect on your business. Prospective clients searching for a lawyer may not be patient to wait for your website to load before jumping back on Google to find a faster loading lawyer website.

To put this into perspective, Google has performed some research on the average site speed for websites in the United States:

To check the performance of your law firm’s website you can use Google’s free Page Speed Insights Tool. If we take one of the top search results for “California law firm” and put it into this tool, here’s what you’ll see:

Marshall Law Firm has a good score for the desktop version of their website and offers suggestions to improve its performance.

You may want to talk to your web developer to make the appropriate adjustments to your law firm’s webpage load time (i.e. reducing web coding and server response time).

However, according to Yahoo 80% of your website’s load time comes from the different images, videos, and design style to that page. If you can reduce either the size of these files or minimalize your site design, you can improve the performance of your load times.

SEO Tip #2: Focus on Visitor Experience

Google and other search engines want you to focus on user experience and site design. Their goal is to offer the best websites to provide only the best experience.

Your law firm’s website should be responsive which means it can be viewed on both a desktop and a mobile device. Since so many people are using their smartphones to find information, you don’t want to lose potential clients to a competitor staying ahead in the digital race.

Another feature about user experience includes the content on your pages. All your pages should have text and a few images, this is what search engines use to determine what your pages are all about.

Think about some of the best websites you enjoy. That’s the kind of experience you want to provide when someone visits your website or reads your law firm’s blog.

SEO Tip #3: Use Words People Search For

Understanding which words are being used in search engines is the most important part of your law firm’s SEO strategy.

Keywords, the words or phrases used in searches, should be used throughout your website and blog to increase your website’s search engine rankings and help you attract potential clients.

There are a number of free research tools you can use to find exactly which keywords people are using. Here are a few you can start using now:

  1. WordStream
  2. SERPS
  3. Google Keyword Planner
  4. Keyword.io (for longtail keywords)

SEO Tip #4: Create Keyword Specific Pages

Once you have discovered the keywords related to your law firm, the next step is to start building pages or blog posts with them in it.

Be sure to use specific keyword phrases and don’t be afraid to create pages from keywords that have low competition. For example, if a keyword phrase like “low price divorce attorney” only gets 10 to 50 searches per month, yours may be the only website specific enough to answer their questions (and potential business inquiries).

SEO Tip #5: Avoid Penalties

No one fully understands how a website is ranked by search engines, however, there are a few known penalties that can affect you. Here are a few you should know about:

  • This penalty occurs if your website is showing full content to Google and partial content to your visitors. For example, if you force users to sign-in, register, or log-in to see the full content.
  • Hacked Site. If your website has been hacked and its redirecting visitors to spammy sites, search engines like Google will quickly pick up on this and flag it. The results can lead to your website getting buried in the search engines.
  • Keyword Stuffing. From time to time, using keywords in your law firm’s blog is how search engines know which content to offer their searchers. However, if you use the keyword too many times, known as keyword stuffing, your website can be penalized for it.

Getting a penalty on your website can dramatically damage your standings on the results pages of search engines. Here, the best SEO tip for lawyers is to avoid these penalties and use search engine webmaster tools (such as Google Search Console) to monitor your website. If there’s ever a problem with your website, for example, if it gets hacked, Google Search Console will send you an immediate notification.

SEO Tip #6: Add Your Law Firm’s Website to Google My Business

Google My Business is extremely important to your website’s search rankings as it affects your local SEO. After you sign up, you have to wait for a postcard to be sent via mail to verify your business. As soon as you get it, verify your website so you can show up in localized and map searched.

Other search engines have their own local listings and directories which you should add your website to:

In addition to these popular business directories, you should also put your website up on these lawyer specific listings:

SEO Tip #7: Use a Strong CTA

Of all the lawyer SEO tips to help improve your website’s search rankings and attracting more visitors to your website, this is the one tip that matters most.

A call to action is a unique and noticeable statement telling visitors what to do when they arrive at your website. When potential clients are coming to your website you should have a dedicated page with a contact box, location, and other ways to reach you.

Additionally, you should think about how to make your number and contact information pop-off the page. Or, consider offering a free consultation if they schedule an appointment online. Whatever you do, after putting all this work into getting people to your website, contacting you should be obvious and easy to do.