All posts by Bryan Mixon

Guide To Local SEO For Lawyers: Improving Your Google Rankings

Lawyers practicing law in either a small town or a busy metropolitan area can try these simple steps to improve their local search engine rankings. You don’t have to be tech-savvy to implement these steps. Instead, here is a simple approach to making a few changes to your lawyer online presence that can put you in front of more prospective clients in need of your legal services.

What is SEO?

Search English Optimization (SEO) is a method of increasing the visibility of your website allowing for it to be more readily discovered. Unlike paid options, like Google PPC, SEO is an unpaid process which results in organic or earned search results.

According to Google, many people are performing local searches to find the services and solutions they require. In regards to lawyers, people may be searching for the following:

  • Location of a lawyer’s office
  • Checking opening/closing hours
  • Looking for the cost of service
  • Shopping around for the best lawyer

Some of the research that Google performed to understand people’s search behaviors found that:

  • 4 in 5 people use search engines to find local information
    • 88% on smartphones
    • 84% on computers
  • 50% of people who made a search from their smartphone visited a store’s location on the same day
  • 4 in 5 people want ads to be customized to their local surroundings

Local searches allow for people to find the information they need to make important life decisions. As a lawyer, having your legal services listed and accessible makes it easier for people making searches to find and choose you over your other lawyers.

Here are a few more of Google’s findings regarding the selection process people go through when using local searches:

Inspiration Research Purchase Post-Purchase
i.e. realizing you require a service and looking for choices i.e. looking for information to make a decision. i.e. deciding which service to invest in. i.e. finding more information after they have invested.
Mobile 57% 53% 43% 37%
Computer 66% 83% 64% 40%

 

Lawyers using local SEO can add a competitive advantage to their services. One important point to remember is that people want to see directions and call buttons to guide them toward their solutions.

The remainder of this guide will show you different ways for lawyers to improve their local search engine rankings.

Business Listings / Directories

Getting your legal services on a business listing or directory site is a quick and easy way to improve a lawyer’s local SEO.

Start with putting your area of practice, contact information, directions, and a link to your website. It is important to keep your information consistent across all channels you decide to use.

Some of the most popular listings are those provided by the search engines themselves:

There are other directories dedicated to lawyers where you can also list your legal services for free:

Alternatively, you can add your website to a paid listing. While some of these may not be dedicated local listings, they can have a positive impact on your overall SEO:

Note: Some listings may require you to verify your practice before accepting your profile.

Keyword Research & Keyword Optimization

Keywords are the foundation of how the entire search engine system operates. Depending on the keywords you use, this will directly influence how your legal services get discovered. Let’s look at an example.

If you’re a criminal defense lawyer, you’ll want to use a range of related keywords in both your listings and throughout your website to improve your local SEO.

For help you find relevant keywords, you can use Google’s free Keyword Planner. To access this keyword research tool, you’ll first need a Google Ads account. You won’t have to pay for advertisement.

Setting up a keyword strategy will be effective for an SEO campaign. The more related words and search terms you can use, the better your rankings will be.

To understand the power of keywords, let’s split up their potential into two categories:

Research Keywords

Research keywords are those used by people whose intentions are to find information or to learn about a topic. These kinds of searches look like, “Do I need a contract for my business?”

These kinds of searches may not result in someone taking action. Instead, they are just performing research to gather the information they need for their situation.

Actionable Keywords

Actionable keywords are those used by people ready to take action. Action keywords could be in the form of contacting a law firm, setting up a consultation, or finding a location to visit your office.

For example, someone searching “criminal defense lawyer in New York” is likely looking for a lawyer to hire in their area. These are the kinds of keywords you want to focus on using within your website.

Website Optimization

Lawyers with a website should use both actionable and research keywords throughout their website. This is one of a few things you can do to improve your local SEO.

On the more technical side, here are a few more necessary steps you can take to improve the SEO of your website and where to use those keywords:

  1. URL. When you are creating pages and posts on your website, choose a primary keyword to be used in the URL (i.e. www.yourlawwebsite.com/primary-keyword).
  2. Headers. Headers are distinct sections within your pages that separate the content. When you input this information onto a website, it will be coded as tags: <h1>, <h2>, <h3>, <h4>, <h5>, <h6>. The most important tag to use is <h1> which tells search engines what the main information on the web page is about. In other headings, you can use variations of your keyword to make your page’s SEO stronger. All of AmazeLaw’s websites come optimized for Google SEO.
  3. Body. The body is the main content of your web pages. You are reading the body right now which, in code, is referred to as <p>. Here you’ll want to use the keyword throughout the body. Having pages with 200 to 1000 words are a great start to improving your local SEO.
  4. Meta Description. The meta description is a small piece of information that describes what a web page is about. This is another place to use your keywords. Try to keep your meta description under 140 words.

Conclusion

Understanding local SEO allows lawyers to improve their search rankings and find more clients. While there may be some technical aspects to SEO, putting your legal services on listings and directories is a quick and easy way to get started.

5 Tech Tools For Lawyers

Trending everywhere is an increase of technology being used at the workplace. These changes occur swiftly and are meant to make jobs easier or more efficient.

In the world of law, there’s no exception. Even lawyers are gaining access to more clever tech tools to make their lives better. However, you won’t have to worry about upgrading your phone or downloading hundreds of new features and struggle to try to figure things out.

If you’re like most lawyers, technology has a few standard features and that’s all you need. Well, wouldn’t you like to discover the true potential that technology can provide you and your legal services?

Let’s take a look at a few of the best tech tools for lawyers which will help your legal practice in the 21st century.

1. Research Tools

If you’re spending endless hours researching the old way (i.e. in a law library), you may want to try these advanced research tools. If you want to try powerful but affordable research, check out Ravel Law or Casetext:

  • Ravel Law is a resourceful legal search tool that allows lawyers to search legal data, analyze results, and create understandable visualizations. Ravel Law obtains all their data from Harvard Law Library. Use Ravel Law to put new information into practice.
  • Casetext is another provider of legal information and offers free services to law students and pro bono lawyers only, otherwise, it’s a subscription-based service. Casetext’s unique contextual legal research technology, CARA AI, automates key legal research, arming lawyers with the highest quality research possible, ultimately allowing firms to spend time on higher-value, billable work — and avoid missing key precedents or decisions. Consider CARA as you’re very own, digital assistant.  

Ravel Law is best for gathering information for a litigation while Casetext serves to find relevant data and information for legal briefs, memos, letters and other legal documents.

2. Live Chat for Websites

Lawyers with a website can really benefit by implementing a live chat system on their websites. This useful tech development is becoming increasingly popular as it allows owners of a website to engage directly with visitors.

If you’re thinking about putting together a powerful Facebook Ads campaign, having live chat ready to go can potentially boost client intake.

One thing to keep in mind with using this technology on a lawyer’s website is the American Bar Association’s Ethics and Regulations regarding online marketing.

3. Accounting Software

Accounting software is a great tech choice for lawyers. There is a wide range of service providers available and they’re focused on providing solutions for lawyers. Here are a few of the things your accounting software can do for you and your firm:

  • Legal calendaring
  • Time tracking
  • Invoicing and billing
  • Document management

Many solo, small and medium-sized law firms use accounting software to automate some of the work responsibilities at the office. Some of the top software provides include Clio, Abacus Law, Bill4Time, Legal Files, and PC Law.

This accounting software provider typically provides a free trial which allows you to test out their features. For a comprehensive review of these this lawyer tech tool, see best accounting software for lawyers.

4. Cloud Storage

Although some accounting software programs offer additional storage, you may want a dedicated cloud provider to store your data. Cloud storage allows for data to be stored on servers away from your computer.

This can provide you access to important files and information while you’re on the go and even on your cell phone. Dropbox and Google Drive are two common and easy to use save files and documents.

However, you may be concerned about the security of your client’s data. One thing to consider is that as a lawyer, putting all your sensitive information on cloud storage could lead to it getting hacked. It is a lawyer’s responsibility to safeguard their client’s personal and sensitive information.

If you do decide to use a cloud storage to save your legal documents off your computer, try setting up two-step authentication.

5. Virtual Office

While this may be not a dedicate tech tool for lawyers, it has become a go-to solution for many solo and small-sized law firms. Setting up a virtual office allows lawyers to save time and focus more on the success of their firm.

Virtual offices function by outsourcing phone calls to trained professionals who can schedule consultations and assist with intaking. The benefits of a virtual office include:

  • More time for clients
  • More time to market legal services
  • Reduced operations costs
  • Increase productivity
  • Flexible employment
  • Operate 24/7/365

Getting a virtual office for your law firm is an effective use of technology for your practice. Depending on the area you specialize, you can receive a team of dedicated receptionists who can understand and use appropriate legal language.

Learn more about setting up a virtual office at your law office.

Dress Code For Lawyers

Lawyers are traditionally known to wear tailored suits to look professional for their daily responsibilities. However, recent trends in fashion have seen some lawyers working in their offices wearing casual attire.

If you’re unsure what to wear to the firm or you’re looking for a change of appearance, here’s a brief overview of dress codes for lawyers.

Dress Code for Male Lawyers

Lawyers spend a significant amount of time in office with occasional appearances in court and other public locations (i.e. interviews with clients, research at a library, etc.). There are two dress codes for lawyers which call for either a formal business attire or something more casual.

  • Formal Business Dress Code: Lawyers should wear a white dress shirt which a neutral collared tie beneath their tailored suit. Common suit colors include gray or navy (note: wearing black is known to represent funerals which are advised to avoid in the courtroom environment). This lawyer’s dress code is meant for court appearances, interviews, meetings with clients, and other business-related activities.
  • Casual Business Dress Code: Here, lawyers can skip the tie and discard the suit to wear something less formal. Wearing a golf shirt or attractive sports shirt with casual trousers or khakis is acceptable. Having a sports jacket, cotton sweater, or a vest can also be a suitable addition. These outfits are common for less formal events and gatherings.

Lawyers should remember to wear appropriate shoes. Leather dress shoes are the legal industry’s standard that can be paired with black, brown, dark gray, or navy socks depending on the suit color. Loafers may also be acceptable in casual days. Here you can read more about shoes for lawyers.

Dress Code for Female Lawyers

The dress code for female lawyers is a bit more complex. In the history of legal work, women were predominantly providing legal support and not working on legal cases. However, recent years has seen an increase in female lawyers which has led to some controversy over what a woman should and should not be wearing.

Regardless of the situation, whether it is a casual event or a formal court hearing, there are some articles of clothing that female lawyers should never wear. These garments are often forbidden by a law firm’s dress code and they include:

  • Tight fitting and low cut tops of any kind
  • Shirts with straps, open backs, halter tops, etc.
  • Stretch pants, yoga style pants, etc.
  • Miniskirts and capris that end above the knee

As a general rule of thumb, female lawyers should avoid showing any cleavage and revealing too much leg.

To keep things simple, females should follow similar guidelines that define male lawyer’s dress codes. Expect to wear suits in similar styles and made to fit in a similar fashion as men. However, as an alternative, some law firms allow for skirts to be worn so long as they are not too short.

Lawyer’s Fashion Worldwide: In Pakistan, the dress code for lawyers is dependent on the seasons. In the summer, lawyers wear a white shirt with a white neck band and trousers. This dress code is strictly enforced in the country.

Overview of Unacceptable Clothing

To help distinguish what can vs. should not be worn, here’s a quick list of unacceptable clothing choices that would breach a lawyer’s dress code:

  • Tight fitting clothing
  • Shorts or jeans
  • Casual, non-collared shirts
  • Sweatshirts, sweat suits, or gym clothes
  • T-shirts
  • Cargo pants
  • Golf shirts emblazoned with logos and images
  • Crazy colors or leopard print
  • Novelty items (i.e. ties, clips, etc.)

General Appearance

Lawyers are expected to be well-groomed when arriving at the office or the courtroom.

In regards to hairstyle, men are expected to maintain shorter hairstyles that are neat and conservative in style. Facial hair is acceptable as long as it is well groomed. Arriving to work with wild long hair or rugged facial hair would be inappropriate.
For women, both long and short hairstyles are acceptable. As long as the style is neat and professional, there won’t be a problem. Arriving with untamed, messy styles or brightly colored hair may cause alarm. Also, some limitations may include having hair longer than their waist and child-like hairstyles.

Accessories

Perhaps this may apply more to women than men, but there are a few dress codes considerations regarding accessories.

For women, jewelry and accessories are acceptable if they are not in excess or too extravagant. Alternatively, wearing cheap jewelry may be frowned upon. Wearing strong perfumes, too much makeup, revealing bra straps or tattoos, and long nails should be avoided.

For men, having professional looking tie clips and pins may be suitable for their attire. Wearing a professional watch would be acceptable. Wearing too much jewelry, excessive cologne, or revealing tattoos should be avoided.

Briefcases

While this is not necessarily lawyer’s attire, briefcases play an important part of a lawyer’s job. Having the right briefcase to carry legal documents and office supplies while working on the go should also follow along with the dress code for lawyers.

Imagine arriving into the courtroom with a briefcase showcasing an image of your favorite superhero fighting crime. For advice on briefcases for lawyers, try this.

Law Firm’s Dress Codes

If you work at a law firm, the dress code detailed may be different from what you read above. Every firm reserves the right to create a dress code for their lawyers to maintain the image and professionalism of the firm. This article is meant to provide a general overview of what lawyers should wear and what to avoid.

What Are Career Advancement Opportunities for Lawyers?

Are you wondering how to fast track your career in law? While there may be numerous career advancement opportunities for lawyers, knowing which ones to take can define a satisfying and lasting career in law.

To guide your decision making along with your career as a lawyer, here are a few highlights and considerations to keep in mind.

Classic Career Path for Lawyers

The common path for lawyers finishing their graduate studies and search for a firm to get hired will typically start as an associate working with other experienced lawyers. After a few years, some lawyers may be offered to become a partner of the firm.

Becoming a partner entitled lawyers with partial ownership over the law firm, additional responsibilities, and greater liabilities. Depending on the amount of time with the firm, partners came receive further career advancements such as becoming an executive partner or a managing partner.

Depending on a lawyer’s area of specialization, there may be opportunities to take on greater roles and responsibilities.

With the increasing amount of students graduating from law school each year with limited number careers available, competition is fierce. Lawyers who can’t maintain their positions as a partner may experience the “up and out.” This is when partners are forced to leave the firm because they were not able to contribute to the profitability of the firm.

Overall, this makes high-paying legal positions at prestigious firms extremely competitive. The selection process for these firms will often be limited to experiences and students graduating from specific schools.

However, those who do not obtain their ideal career as an associate at their law firm of choice can opt for alternative law careers.

Alternative Opportunities for Lawyers

After studying law for so many years, becoming an associate at a law firm is not the only option. Instead, law students can continue their education and pursue masters and doctorate degrees in areas specific to an area of specialization.

Pursuing an academic legal career can lead to a full-time position as a faculty member at a law school. Administrative and other teaching opportunities can also be found.

In addition, some lawyers may choose an internship. Internships offer freshly graduated law students with a chance to receive real experience while working with judges and other professional legal workers.

Another option may be to work for a corporation. While this is not a common path, some of the bigger corporations require a team of lawyers and legal support to keep their operations running smoothly.

Here is a suggestive list of alternative careers for lawyers:

  • In-house counsel for corporations/companies
  • Paralegal workers
  • Government lawyer
  • NPO / NGO lawyer
  • Real estate broker
  • Freelance attorney
  • Legal recruiter
  • Journalist
  • Politics
  • Insurance

Self-Employed Lawyers

Lawyers account for almost 800,000 jobs in America. The following is where those lawyers are employed:

Legal services (i.e. law firms) 48%
Self-employed lawyers 20%
Local government, excluding education and hospitals 7%
State government, excluding education and hospitals 6%
Federal government 5%

Source: Bureau of Labor Statistics, U.S. Department of Labor.

Some lawyers who have worked with professional law firms and choose not to become a partner may pursue to form their own law firm. As seen in the chart above, 20% of all lawyers are self-employed.

Those who choose this career path can succeed by establishing a strong marketing plan and business strategy. Seeing their legal services as a business is a vital understanding of how to survive when competing against other self-established and long-lasting law firms.

Self-employed lawyers may place a heavy burden on solo lawyers who can’t afford to hire an assistant or secretary. However, some software products have been made available to handle various tasks such as accounting, invoicing, and other matter.

Other ways for self-employed lawyers to survive their first year as a lawyer would be to get a website, start a blog, and use paid advertisements.

Career Prospects for Lawyers

According to MyFuture, employment rates for lawyers are expected to grow 6% from 2014 to 2024. This prediction is based on the anticipated growth of other occupations in the United States which will increase demands for legal services. Individuals, businesses, and various levels of government will need legal assistance to support this growth and new demands.

Due to this increase in demand, the cost for legal services may consequently increase as well. This may cause law firms to reevaluate their staffing requirements and opting for law management software may prove to become a cost-effective solution.

Other methods to reduce costs while remaining competitive may lead to lawyers outsourcing their staffing to low-cost agencies. In addition, routine work can now be automated with various document programs dedicated to lawyers.

Where Do Lawyers Work?

If you enter a finely furnished office or go inside a courtroom, these are the typical places where lawyers work. However, aside from the actual places that lawyers perform their legal services, where do lawyers work?

Let’s explore a few of the places where lawyers can get hired after graduating law school.

Government

Lawyers can work at one of the following three levels of government:

  1. Local government
  2. State government
  3. Federal government

Depending on where the lawyer works, there will be varying roles and responsibilities. Government lawyers may be one of the following:

  • Prosecutors
  • District attorneys
  • State attorney generals
  • Public defenders

Lawyers working for the government can work for almost every government agency that exists. From Homeland Security to the Environmental Protection Agency to the IRS, lawyers have plenty of career opportunities with the government.

In some situations, lawyers may be required to assist with legal research to pass laws or create government policies.

Average Salary for Federal Government Lawyers:  $110,720

Law Firm Attorneys

Many lawyers pursue careers with established law firms. They’ll start as an associate to develop their legal skills by working with expert attorneys that have been practicing for years. Law firms will choose their attorneys depending on the school candidates attend and the experiences they have.

After working at the firm for a number of years, an associate may be considered for partnership. Becoming a partner comes with considerable more responsibility while becoming a partial owner of the firm.

Average Salary for Lawyers:  $135,830

In-House Attorneys

In-house attorneys are those that are employed by a single client. The clients are typically large corporations requiring a go-to lawyer to be available for various in-house legal requirements. Many companies have their own legal department handling various legal situations the company faces. These in-house lawyers may be responsible for the following:

  • Addressing any of the company’s employment issues
  • Handling litigations with another law firm if the company is sued
  • Acting as a lobbyist to influence legislation in favor of the company

Working for a company or large corporation typically offers a higher salary and more flexibility with their time than other lawyers who work for themselves or at a firm. Find an in-house lawyer position may occur when a company continues to hire a lawyer from a firm and after building a relationship they offer a permanent position.

Average Salary for Legal Services in the Alcohol Industry: $179,950

Private Practice (Solo Practitioners)

Some lawyers may choose to start their own business after obtaining a few years of experience. Instead of becoming a partner at a firm, they start their own or become a solo practitioner.

Private practice is where many lawyers work and those who become solo practitioners tend to have significantly greater job responsibilities. In order for a solo lawyer to survive, they must perform their own marketing of their legal services. To find clients, some lawyers may get a website, start a blog, or use paid advertising methods.

Lawyers often bill their clients at an hourly rate or in increments of minutes (i.e. 10 minutes at a time). It is the lawyer’s responsibility to accurately track the time they provide to their clients in order to invoice them correctly.

Average Hourly Rate for Lawyers: $56.81

Public Interest Lawyers

Legal-aid groups, which tend to be private, nonprofit agencies, offer legal services to disadvantaged people. Lawyers found here aim to help poor people and other minorities with limited access to legal services.

The cases public interest lawyers (PBLs) focus on include:

  • Illegal discrimination
  • Environmental protection
  • Child welfare
  • Domestic violence

Occasionally, these lawyers may seek to change laws to improve society as a whole. While public interest lawyers are a vital resource to help people, the salary for these lawyers is minimal. Nonprofit organizations often struggle to maintain funding to assist people in need. This is why these organizations provide internships to students and those who recently graduated law school to offer hands-on legal experiences.

Median Entry-level Salaries for PBLs: less than $43,000

Academia

Not all lawyers licensed to practice law will pursue a career as a lawyer. You can find some lawyers who continue their studies and pursue higher education in various topics of law.

These lawyers (and also experienced lawyers seeking a break from their profession) can teach at law schools, colleges, and other educational institutions. Alternatively, lawyers who are practicing can pick up a side job as a teacher and publish their own personal research related to law.

Estimated Number of Lawyers (2016): 619,530

Judicial Clerkship

Here’s another common place you’ll find fresh graduates from law school. Judicial clerkships provide aspiring lawyers with a 1- or 2-year experience working with a judge. Each judge can have up to 4 clerks working with them. A clerk’s core responsibilities include:

  • Legal research
  • Document drafting
  • Developing opinions
  • Attend hearings and trials
  • Prepare trial memoranda
  • And many more legal tasks

Judicial clerkships provide law graduates with a chance to receive valuable experience which can help them find a position at a higher-paying firm. In some places, permanent positions may be available for clerks.

Reference for Lawyer’s Average Salaries: Bureau of Labor Statistics

How to Create a Multi-Language WordPress Site

Your website is one of the essential elements of your digital marketing strategy. You use it to inform people about your business or brand and to convince them into becoming your customers. Building your website with WordPress comes with a lot of benefits. One of those benefits is that you can easily create a multi-language site.

Having your website translated into multiple languages is a huge business advantage. It’ll help you reach a wider audience, become more dominant in foreign markets, and improve organic traffic. All you have to do is learn how to translate your WordPress site into other languages.

WordPress doesn’t have the translation feature, so you have to use plugins or other techniques to translate your website. But, don’t worry. We’ve got you covered.

Here’s how to create a multi-language WordPress site.

1. Human Translation

The first option you need to consider is translating your site by using human translations.

The advantage of human translation over machine translation is the following:

  • better quality of the translation
  • no literal translations
  • adaptation of the content to suit the target language

Naturally, if you don’t speak the target language yourself, you’ll have to hire a professional translator. Still, if you have the resources to do it, we highly recommend that you do.

Apart from translating the content of your website, you’ll also need to add different language options to your website.  You can use the different plugins to help you out.

Polylang

Polylang is a great option for incorporating translations into your website and making it multilingual.

After installing the plugin, visit Settings and choose Languages to configure it. Within the Language settings, you’ll be able to:

  • add different target languages you want to use on your website
  • translate site title
  • translate site description
  • chose date and time format
  • choose the default language

Once you finish with the settings, you’ll be able to add posts on different languages. All you have to do is:

  • select a language
  • create a post
  • add different translations to different posts

So, the plugin doesn’t automatically translate your content and human translation is required. Still, it enables you to make the translations visible and smoothly incorporated into your website.

WPML

The WPML plugin is one of the best known, and most widely used WordPress multilingual plugins. It’s a premium plugin, which means it’s paid.

There are three options:

  • Multilingual Blog, $29
  • Multilingual CMS, $79
  • Multilingual Agency, $159

The plugin offers full-time technical support and a 30 days money-back guarantee.

Here’s what the plugin offers and what makes it one of the best plugins for turning your site multilingual:

  • over 40 languages
  • adding your language variants
  • translate every element of your website
  • compatible with other WordPress plugins
  • supports most WordPress themes
  • ordinary WordPress users can be assigned as translators
  • offers professional translators
  • set translation deadlines
  • media translation

So, the plugin is perfect for making everything ready for adding translations. Still, it doesn’t translate the content itself.

You have to translate the content or hire someone to do it for you. You can consider an online translation service such as Pick Writers.

Also, you can turn to machine translations and then paste the content to your dashboard.

But, there are plugins that offer automatic machine translations. Let’s take a look.

2. Automatic Translation

If you’re looking for an easier way to turn your website into a multilingual one, there are WordPress plugins that can help you out.

Weglot

Weglot is one of the best multilingual plugins available today.

It’s simple to use and it turns your website into a multilingual one in just a few minutes. Here’s how to use it:

  • install and activate the plugin
  • set the original and destinations languages
  • translate

A language selection bar will be available at the corner of your website. People will be able to choose which language they prefer to read in.

Naturally, you can edit your translations to make sure everything is just the way you want it to be. You’ll be redirected to your Weglot account. You’ll be able to use a Dashboard with all your translations.

Here’s a couple of more Weglot features that might pleasantly surprise you:

  • no coding needed
  • delivers clean source code
  • indexed by Googe
  • customizable language button

Weglot is a simple plugin that can turn your site multilingual n just a few clicks. It allows you to edit the translated content and revise it all in a single dashboard.

Google Language Translator

Google Language Translator is another machine translation plugin that enables you to turn your website multilingual.

While most of the essential features are free, there’s the advanced paid version which comes with additional useful features.

The free version offers automatic translation of posts, pages, tags, widgets, etc. The paid version comes with additional great features such as:

  • SEO indexing
  • URLs translation
  • manual translation correction
  • translating metadata
  • live chat support

This plugin can be a good addition to your digital marketing strategy, and help you expand your reach with translations.

However, be careful, since not all translations make sense and sometimes can be of poor quality.

Let’s Rewind

As you can see you have two options when it comes to turning your site multilingual.

If you have the knowledge or the resources for human translation, it’s a better option since it will provide accurate, adapted, and adjusted translations.

If you don’t speak the language and don’t have the resources for hiring translators, go for the machine translations.

There’s a plugin for each purpose, so you won’t have to go through too much trouble.

Final Thoughts

A multilingual website is inviting and welcoming to a wider audience. It helps you expand your target audience and reach out to them with confidence. It’s a valuable part of your digital marketing strategy.

Use the advice above to select the option that suits you the best. Turn your website into a multilingual one and you’ll see it was worth the effort.

Author
At a relatively young age, Donald Fomby has already amassed impressive experience as a freelance writer. Donald studied Computer Science at Texas A&M. He has a passion for technology, social media and travel.

Content Marketing vs. Link Building: Which Should SEOs Focus On?

Whether you run your own blog, eCommerce platform or business website, brand advertisement is a constantly looming question worth thinking about. According to 99 Firms, 44% of website referral traffic goes through Google as it is the biggest global search engine out there, with 72% of marketers stating that content relevancy is the biggest challenge when it comes to SEO positioning.

Content marketing and link building both add to the overall SEO ranking and general positioning of your brand in their own respect, to varying degrees. Given that the nature of this question is complex, we will go through several points in regards to both content marketing and link building to unearth which approach to SEO would suit your needs the most. Let’s start off with the basics and go through the most poignant questions on the matter.

Basics of SEO

Search Engine Optimization (SEO) is often considered the de facto deciding factor in a brand’s search engine relevancy. SEO trends are constantly shifting in favor of fresh topics, original keywords, and content relevant to individual search queries.

Technical optimization elements such as keyword density, content formatting, multimedia optimization, and link building are considered baseline requirements for brands that aim to reach the first page of Search Engine Result Page (SERP). However, balancing how much content you produce against how much attention you pay to link building (promoting your hyperlinks on other websites) is a matter of perspective.

Some businesses aim for split attention between the two while others (such as in the case of eCommerce sites) go for a totalitarian approach and place all of their resources into either one or the other. Both approaches are viable and neither is the wrong choice when it comes to search ranking optimization. With that said, optimal SEO will bring your brand certain perks that would otherwise not be available to you.

Advantages of SEO

When it comes to direct advantages related to SEO of your content and website as a whole, there are quite a few items to consider. According to Tech Jury, 93% of online experiences begin with search engine queries, while only 7% of users will go as far as the third page of SERP in order to find relevant content for their engagement.

This effectively means that businesses that don’t regard SEO as an important element of their online brand awareness strategy will effectively lose a tremendous amount of traffic to other brands. Applying the right combination of link building and content marketing to your website however can bring several advantageous points to your brand, including but not limited to:

  • Streamlined and accessible website User Experience (UX)
  • Higher engagement and conversion rates
  • Better brand positioning and industry authority
  • Better networking and affiliate marketing opportunities
  • High return on investment (ROI) in terms of incoming traffic and revenue

Without Content, There is No Link Building

An important point of discussion can be made in regards to choosing either content marketing or link building while completely disregarding the other side of the SEO equation. While possible, this type of approach to brand-building is ill-advised for several reasons.

For one, in order to practice efficient link building, you should have quality content available on your website, whether its blog posts, product pages or other forms of media. No platform, blog or business will promote your links or embed them in their content if there is no tangible value on the other side of the hyperlink. On the other hand, content marketing by itself might yield you positive SEO and traffic over time. However, without link building, your site will come off as very competitive and unfriendly when it comes to networking or cooperation with other businesses.

Without content, there is no link building to speak off in terms of organic SEO and traffic generation. Without link building, there is no high traffic or content engagement, leaving your site barren of leads or word of mouth. As we’ve mentioned previously, both of these SEO approaches offer valuable advantages – let’s dive deeper into each one to discover the minute details which will help you decide on the best combination of the two for your specific business and industry.

Content Marketing Gives your Site a Voice

In the proverbial sea of websites, having a distinct voice is one of the most essential aspects of brand positioning. Content marketing can give your website a voice in regards to how the audience perceives your products and services and differentiates it from others in your industry. Your business culture, long-term goals, company vision, and mission statement will all add to the effect of brand marketing for whoever decides to visit your website.

No amount of link building will ever manage to help your website “speak” to the audience through blog posts or creative product descriptions as content marketing is able to. Backing that content up with well-positioned links on competitive industry websites and aggregates will ensure that your site is reputable and professional in the eyes of stakeholders.

Link Building Promotes your Brand

Speaking of brand positioning, every industry is a competitive battlefield when it comes to vying for the customers’ attention. For better or worse, your website is one of many in a specific industry, with clearly positioned leaders, followers, and newly-launched businesses. Link building can ensure that your website is visible to potential customers, curious B2B clients, and individuals who might be interested in networking and collaboration.

You can spread your link building efforts to other, related industries and thus offer unique services to that website’s audience. For example, if you run a graphic design agency, positioning your links in the arts or photography blogging niches can do wonders for your lead generation. Find interesting niches to position your brand in and use existing content marketing materials as a precedent for those businesses to consider embedding your links into their pages for mutual benefit.

Content Marketing Boosts your UX

Once you attract an audience through your link building, it’s important to create some form of value for their time and (in case of products and services) money. Content marketing in the form of blog posts, detailed product portfolio descriptions and multimedia should be created to further cement your link building efforts. This will create an efficient loop for your SEO efforts and ensure that your visitors enjoy a well-thought-out UX as a result.

Link building without any relevant content or value to back the effort up will quickly deteriorate into your brand’s reputation as a spam website. Most importantly, your SEO ranking will drop as a result of link building which isn’t backed up by quality content in the placed hyperlinks. Strive for engaging UX on your website and work on your portfolio’s sales pitches, calls to action and other engagement opportunities before devoting your attention to outreach and link building.

Link Building is a Long-Term Gain

One notable factor to consider when it comes to link building is that it can provide your website, SEO and brand as a whole with long-term gain. Once your links are positioned on competitive websites and prolific industry portals, they will most likely stay there for the foreseeable future. Whether today, tomorrow or in two years, anyone who visits those particular pages will encounter your links and be tempted to follow up on them to see what value they hold for their interests.

Content marketing, on the other hand, leans more on current trends and what is considered a hot topic now as opposed to two years ago. If you write blog posts about topics which are stale and old news in everyone’s eyes, they won’t drive new traffic to your website and most certainly affect your SEO in a less than stellar way. In this aspect, link building holds a clear advantage but it should be noted that the content your links are embedded in will grow older over time, prompting you to seek new link building opportunities constantly.

SEO Mistakes to Avoid

To cap things off, it’s worth noting that not every SEO activity will hold net benefits for your website or ranking. Even too much of a good thing can become bad as a result of spam or overreliance on singular optimization activity. In that regard, let’s take a look at some of the most prevalent SEO pitfalls you should keep in mind in your content marketing and link building efforts going forward:

Poor Internal Sitemap

Your website’s internal structure will play a major role in the SEO ranking and visitor engagement efforts. In this aspect, you should categorize your links according to their content and role in your business. Gather all of your links into a sitemap and make the map accessible through your landing page for both your visitors’ and search engine algorithm’s benefit.

Content for Content’s Sake

There will always come a time of the year when content ideas simply run dry. When that happens, you shouldn’t start creating content for the sake of publishing “new” posts or pages on your website. Look for new trends to discuss, opinion piece topics to tackle and other forms of creative content marketing instead. Patience is a virtue in this regard; it will showcase that your brand is about quality more than it is about the sheer quantity of pages.

Content quality is another important thing search engine look at. It is always a good idea to work with a variety of usual tools, writing and translation services as well, such as TheWordPoint, Grammarly, Readability Score or Hemingway Editor, to ensure the relevance, high-quality and readability of their posts.

Lack of Website Auditing

Website audit is what is commonly referred to as “SEO spring cleaning”. Even though you should actively look for new opportunities for content marketing and link building, you should also tidy up your website on a semi-regular interval. Check your pages in regards to keywords, active links, ads and other content which will affect not only your SEO but the overall UX of your website. Don’t get caught with dead links, broken media or wrong keywords in your content by running an audit on your site every once in a while.

Best of Both Worlds (Conclusion)

When all is said and done, choosing between content marketing and link building shouldn’t be a mutually-exclusive choice. Find a healthy balance of both in regards to your brand’s marketing strategy, resources, networking and most importantly – product and service portfolio available for lead conversion.

Start with relevant content and look for link building opportunities that will be happy to work with you in terms of brand positioning going forward. Before you know it, you will settle into a routine of content marketing followed by link building in a production cycle which suits your staff and resources regardless of what popular trends or industry leaders might say on the highly subjective matter of either-or.

 

Author:
Erica Sunarjo is a communications professional with more than five years of experience. Erica runs her own blog BestWritersOnline and is proud of her an uncanny ability to explain the most complex subject in simple terms.

Best Google AdWords Advertising Agencies 2019

If you are interested in online advertising, it pays to understand and consider Google AdWords. Google earned over $95 billion (approximately 86% of its revenue) from advertising last year because their pay-per-click (PPC) advertising model is highly effective. Whether you are an entrepreneur who’s just starting or have millions to spend on advertising each month, you need to have AdWords on your radar.

If you’re already proficient at online advertising and promotion, you may be able to learn AdWords on your own or hire a suitable employee. Some people run their paid search strategy in-house.

But most business owners and managers already have their hands full with running a successful business or even already using a Facebook advertising agency, and the complexity and long learning curve of AdWords are obstacles to successful PPC campaigns.

Big and small businesses often choose to hire a professional agency to assist with implementing and running an AdWords campaign. Hiring or training one employee may be less cost-effective than going outside your company.

A PPC agency that specializes in Google AdWords can provide you with valuable advice, devise short- and long-term strategies, and save you time and money navigating the world of pay-per-click advertising.

Unfortunately, when it comes to choosing an agency to assist with AdWords, beginners may find it difficult to select the right agency – or even to understand what the differences are between one PPC agency and another. There are hundreds of agencies out there, but unless you know a thing or two about AdWords, it’s hard to choose the right one.

I’ve put this guide together to make your life easier. I’ve compiled the most important facts to consider when choosing an AdWords agency, so you can learn the basics without putting in hours of research. I’ve also combed websites and read hundreds of reviews of different providers to bring you the best of the best in the world of AdWords agencies.

What You Need to Know About Google AdWords

Before you hire an agency, you need to understand some of the basics of Google AdWords. The whole point of hiring an agency is for you to focus on the things you’re good at, but without a basic understanding of AdWords, you won’t be able to find the right agency for your business.

Hire an Agency Experienced in Your Industry

You may encounter dozens or hundreds of different AdWords agencies as you search for the perfect match. Here’s a simple test to narrow that number down: does a given agency have experience in your industry? If so, they’ll know norms and benchmarks like typical cost per click (CPC) and return on investment (ROI) for your specific niche.

You don’t need someone with direct experience in your precise area of focus; experience in a similar area works, too. For example, if you sell and install vinyl siding, an AdWords agency that’s worked with a roofing contractor would probably be a good match.

Before you hire an agency, be sure to check if they’re more experienced with sales as a service (SaaS), lead generation, mobile marketing, e-commerce or Instagram marketing. Even if the agency is the best in the world at lead generation, if you need PPC management for an e-commerce business, you may need to look elsewhere.

AdWords Certified and Google Partners

At a minimum, you want a firm that’s AdWords certified and part of the Google Partners program. That isn’t the only relevant criterion in selecting a provider; it’s a relatively low bar, so anyone who doesn’t have these credentials should be ruled out automatically.

Any agency that’s AdWords certified has passed certification exams and must maintain a minimum monthly AdWords expenditure of $10,000. If an agency has this certification, you can know they have some level of competence. Google Partners get inside tips from Google as well as beta-testing opportunities, both of which can provide your business with a competitive edge.

Hire a Multidisciplinary or Networked Agency

For best results, you need to hire an agency with a multidisciplinary team, or one that has established connections with other high-powered specialists. Pay-per-click (PPC) is a huge part of advertising for many businesses, but it’s not a standalone proposition.

If you hire a PPC specialist, you’re also going to need to track conversions, design a landing page, probably engage in email marketing or e-commerce design, and the list goes on.

If you hire a multidisciplinary agency, you’ll save money through sheer efficiency as opposed to hiring multiple contractors. If you don’t, you’ll face some of the same downsides you would have faced going with the do-it-yourself approach: juggling vendors and trying to coordinate the AdWords project when you’d prefer to be managing other facets of your business.

Different Agencies Have Different Pricing Models

The PPC advertising industry has multiple pricing models that will determine how an agency gets paid. Here are the most popular models:

  • Hourly
  • Percentage of ad spend
  • Performance-based
  • Milestone-based

Hourly is the most common pricing model, and also the most straightforward. It’s easy to understand what you’re paying, and therefore the hourly pricing model is attractive to small businesses with low budgets who are interested in keeping PPC advertising costs manageable.

Percentage of ad spend is the second-most common pricing model among AdWords agencies. With the percentage of ad spend, you will typically pay the agency between 15-30% of your total PPC expenditure.

Percentage of ad spend is an excellent choice if you want to stick with a set budget, and let the agency take care of the rest. If your business is large or if you have plans to scale, you can get better deals with the percentage of ad spend.

Performance-based pricing is similar to a sales commission for the agency. They get paid based on a predetermined performance metric like impressions, clicks, conversions, or revenue from ads.

The best part about performance-based pricing is that you know the agency will work hard to give you results. Some agencies combine performance-based pricing with a base rate or minimum rate per month.

Milestone-based pricing is similar to performance-based pricing, but it is based on agreed-upon medium- and long-term goals. Companies that offer milestone-based pricing will typically require longer-term contracts and have a detailed approach to onboarding you and understanding your company’s needs.

Is There a Contract?

Some AdWords agencies require contracts, and others don’t. This decision is best left to your gut instinct and personal preference. If you own a small business and want to test the waters of AdWords advertising, you may be more comfortable with a month-to-month commitment. That way, the agency has to earn your repeat business each month.

Not all contracts are created equal. If you get involved with a contract-based agency, make sure the arrangement suits your needs. If you know you want to commit to PPC advertising, you may be attracted to performance-based or milestone-based pricing with a detailed long-term contract that benefits both parties.

Ad Rank = Quality Score x CPC Bid

“Pay per click” sounds simple and easy, but there is more to running an AdWords campaign than just paying for clicks or conversions! Google computes your actual ad rank from the CPC (cost per click) bid and Quality Score.

For AdWords, you want the highest possible ad ranking and the lowest possible cost per click bid (CPC bid). That means you need a high “Quality Score.” The Quality Score is Google’s hidden metric that takes into account your click-through rate per 1000 impressions or views, time spent on page by customers, and more.

A good AdWords agency can help you with all of this, meaning you can save money buying clicks if you hire a professional rather than do it yourself.

Don’t Neglect Organic SEO

According to Clutch’s 2018 Small Business survey, 45% of small businesses invest in pay-per-click advertising. Of those that do invest in PPC, 90% also use organic search engine optimization (SEO) strategies.

You will get a better return on investment (ROI) by spending your advertising money on PPC and SEO together, and even coordinating your strategies (for example, applying lessons learned from PPC campaigns to your SEO approach).

PPC is an excellent choice for short-term return and a wise way to direct your growing revenue to accelerate growth further, while organic SEO is an essential long-term strategy if you want to become an online leader in your industry.

Track ROI

Any good AdWords agency will track all sorts of variables for you like cumulative ad spends, quality score, conversions, impressions, and cost per click. But you must not neglect the most important outcome of all: return on investment!

If you are getting a positive ROI, you can learn from your success to get even more revenue. If you aren’t getting a positive ROI, it’s important to know so you can stop wasting money and fix the problems.

To track your ROI, you need to keep a record of every single cent you put into AdWords and PPC advertising, including costs other than ad spend. You also need to use tools that allow you to see data like cumulative sales from advertising leads or e-commerce clicks, or ensure that the agents you’re working with show you that data.

Some agencies will help you track ROI, but you need to discuss this up front.

Top FIVE Best Google AdWords Advertising Agencies

Here are our top five picks, narrowed down from thousands of listings and hundreds of user reviews.

#1 Disruptive Advertising

Founded in 2011, Disruptive Advertising is an industry leader in PPC advertising and Google AdWords. They are industry pioneers in A/B testing, scaling, geo-targeting, and other revenue-building tweaks that can improve your ROI. Disruptive is known for working with businesses of all sizes, from nationally-known retailers to companies with relatively low monthly advertising budgets.

Ryan A. says he appreciates Disruptive Advertising’s proven systems and the way everyone he’s worked with has been on the same page. Since he switched to Disruptive a few months ago, his sales are at record highs, and his overall costs – including the agency fee – have come down. He says he cringes when he sees the missed opportunity in not beginning work with Disruptive sooner.

Some clients reported that their account was repeatedly moved from one client manager to another as Disruptive was recently reorganizing, but Disruptive has since resolved this situation. They deserve their reputation as perfectionists.

#2 Ignite Visibility

Ignite Visibility is an online marketing agency based in San Diego, CA, founded in 2012. They specialize in pay-per-click, website design, web development, social media marketing, and viral marketing.

One of Ignite Visibility’s clients, the Chief Marketing Officer for a boutique cosmetic company, says that the agency helped the company meet its goal of sales conversions. Ignite visibility used a strategy that combined PPC digital marketing, content creation, social media, and organic SEO. The client was particularly happy with the high-quality reports that Ignite generated throughout the campaign.

Ignite’s main selling points are their versatility, excellent communication, and reporting.

#3 AdVenture Media

AdVenture media belongs to a small and exclusive group of Premier Google Partner agencies. They were awarded that credential because they have produced outstanding results for their clients. AdVenture is 90% PPC-focused, and as one of New York city’s fastest-growing PPC ad agencies, they currently manage over $50 million in advertising budgets.

The director of marketing for a medical oxygen group reports that under the management of AdVenture, the company’s ad spend has decreased while the number of leads has stayed constant. He says their clear communication, quality deliverables, and excellent results justify the investment.

AdVenture’s online marketing educational content has reached over 900,000 students and is worth checking out if you want to learn more about digital advertising.

#4 Loud Mouth Media

Loud Mouth Media is a top-ranked pay-per-click agency in the UK and is also a Premier Google Partner agency. They have offices in Belfast, Dublin, and Glasgow. The agency provides a fully-managed digital marketing service that is 70% focused on PPC. They earned awards for “Best Small PPC Agency in the UK” two years in a row at the 2017 and 2018 UK Search Awards.

An online clothing store manager who approached Loud Mouth with a limited budget says business is growing and website traffic is on the rise. She says Loud Mouth Media went above and beyond to accomplish all goals, and is a reliable partner.

Loud Mouth is a good choice for an all-in-one solution if you want to combine your PPC strategy and organic SEO, as I recommended earlier.

#5 CPC Strategy

The appropriately-named CPC Strategy agency is 100% focused on providing pay-per-click services. In particular, they focus on e-commerce and PPC for various retail channels.

The owner of a retailer specializing in cooling products says that CPC Strategy has increased the number of customers and revenue per customer, and is an excellent deal.

They excel in responsiveness and are always available, providing answers to his important questions immediately. He appreciates their transparency of operations and extensive experience.

CPC Strategy is our top pick for a Google AdWords agency if you run an e-commerce business and check if they can also do Amazon advertising.

Wrapping Up

Whether you’re an entrepreneur running a brand-new startup or the CEO of a high-revenue established company, you can benefit from hiring the right AdWords agency to handle PPC advertising for you.

Look for a multidisciplinary agency with specific experience in your niche. Consider what pricing model best suits you, and whether or not you’d like to enter into a contract. Be sure to track your return on investment so you can be confident your dollars are being put to work properly.

If you haven’t already settled on an AdWords agency check out our top pick, Disruptive Marketing. They have the perfect blend of experience, innovation, reliability, and scalability to work well for almost any size or type of online business.

Advertising Guides

Best Facebook Advertising Agencies
Best Instagram Advertising Agencies
Best Twitter Advertising Agencies
Best Snapchat Advertising Agencies
Best Google Ads Advertising Agencies
Best YouTube Advertising Agencies
Best Amazon Marketing Agencies
Best Mobile Advertising Agencies

Best YouTube Marketing Agencies 2019

YouTube advertising is one of the best mediums for companies and brands to reach millions or hundreds of millions of potential customers. It’s cheaper and more engaging than TV or radio advertising, and unlike traditional mediums, YouTube advertising works with the fastest-growing market segment of media consumption: mobile devices.

According to a recent study by Ipsos, viewers only pay attention to 45% of TV advertising, but they pay attention to 83% of YouTube mobile advertising. That’s nearly double the bang for your buck, and YouTube is cheaper for you, the advertiser than TV.

YouTube is one of the world’s largest search engines, second only to Google itself (Google Ads). YouTube has over a billion unique users, with a billion hours of video watched every day, and a hundred hours of videos uploaded every minute. That’s more users and view time than either Facebook videos or Netflix.

Unfortunately, other than the occasional self-made “YouTube celebrity,” very few regular people can figure out how to advertise or gain popularity on YouTube all by themselves.

If you already spend your time running a successful business or company and want to harness YouTube to increase your growth or improve your revenue, you need to consider outsourcing the task to experienced professionals.

Here’s what goes into running a successful YouTube campaign:

  • Devising a strategy based on objectives that make sense for your business
  • Creating high-quality content consistently
  • Staying engaged with subscribers and commenters
  • Search engine optimization of your channel and videos for the YouTube search engine
  • Measuring key performance indicators (KPI) to gauge the success of your efforts

Running a YouTube campaign can mean juggling a lot of different tasks to ensure you achieve the desired outcomes. That’s why going with an agency makes the most sense for an established business.

But with hundreds of different agencies all claiming to be the best, it can be difficult for anyone inexperienced with YouTube to choose the right agency to manage their digital marketing

I’ve created a list of the top YouTube advertising agencies in the world, so you can delegate your YouTube ad campaign to them and focus on running your business as it grows. This guide’s purpose is to give you precisely the right information you need to understand YouTube advertising, so you can run a highly effective campaign without wasting time or money.

What You Need to Know About YouTube Ad Agencies

Here’s what you need to know about how YouTube video advertising and digital marketing work, and what an agency can do for your business.

Defining Objectives and Discussing Strategy

Before you begin looking for a YouTube advertising agency, it pays to consider objectives for your business. When you do choose an agency, you’ll spend time together devising a strategy based on goals you’d like to achieve for your business.

You should also consider your objectives first because it will help you choose the right agency. Different agencies have different strengths. Here are some examples of objectives or goals that businesses can achieve through YouTube marketing:

  • Improve brand awareness by getting new subscribers
  • Boost site traffic
  • Increase user engagement
  • Launch a new product
  • Promote your existing videos
  • Boost brand awareness
  • Increase online sales or revenue

Getting clear on your objectives is the essential step in devising a strategy together with the agency you choose. A good digital marketing firm can help you come up with goals that are specific, measurable, achievable, and relevant, as well as determine a date by which to achieve them.

Budgeting and Keeping Costs Down

As a business owner or director of marketing, you possess the ability to define a budget for your YouTube advertising campaign. Because agencies vary in their budgetary requirements to work with companies, you must determine your total budget (per month, quarter, or annum) before you peruse agencies to hire.

Once you choose a company that matches your budget, you need to discuss with them whether your objectives are realistic while staying within your budget. An agency can help you revise your objectives or timeline, if necessary, based on your budget.

Some agencies also offer contracts that “lock in” rates and other billing conditions, such as outcomes based on key performance indicators (KPIs), over a set period of time.

Channel Activity vs. TrueView vs. Bumper Ads

YouTube offers advertisers three main avenues for promoting their brand. Channel activity refers to the traditional strategy of creating a channel, posting videos, and gaining a following.

TrueView ads play before videos or are displayed within search results, and allow users to choose whether to watch or skip. Bumper ads are six-second ads that play before other videos and cannot be skipped.

Starting and maintaining a YouTube channel is the old-school YouTube strategy for reaching customers and followers, and it still works. Unlike the other options, though, making your channel popular takes time.

A TrueView campaign is a quicker way to get results from YouTube. TrueView bills based on cost-per-view (CPV), so if a user skips or doesn’t click your ad, you don’t get billed within the TrueView model.

YouTube bills advertisers for the shorter six-second bumper ads by CPM (cost per thousand impressions). It’s best to use bumper ads as an add-on option to boost the reach of your primary campaign tactics.

You don’t need to choose just one tactic for YouTube promotion. A professional agency can help you decide how to combine tactics and how best to allocate your budget and other resources.

Channel and Video SEO

YouTube assesses several critical factors to assign your channel and videos search result rankings. A digital advertising agency will help you determine, measure, analyze, and revise these variables to promote your YouTube content.

Keywords are topics people search for; by including keywords relevant to your target audience in all video titles and descriptions, you can achieve a massive uptick in YouTube traffic. Tags are similar to keywords but are visible to users.

YouTube allows users to explore channels based on tags, so you should use tags that other channels similar to your use, including competitors’ channels.

The concept of “quality” is ambiguous but important in YouTube optimization and other SEO endeavors. Google and YouTube determine the quality of your YouTube channel and videos by likes, shares, time users spend watching, favorites, subscribers, and other metrics. Branding, consistency, and user engagement are the best ways to boost the quality of your channel and videos.

Off-site SEO is an important but often-overlooked aspect of successful YouTube campaigns. An agency can help you with off-site SEO, Instagram advertising or using AdWords to drive traffic to your YouTube channel.

Staying Engaged

User engagement is a great way you or your agency of choice can increase the visibility of your YouTube videos. Here are the most important steps to maintain a high level of user engagement:

  • Moderate comments and decide what to publish, and when
  • Respond to negative comments
  • Ensure replies showcase the tone, level of expertise, and branding you want to associate with your company
  • Subscribe to notifications about your brand name on YouTube to keep track of mentions

Achieving the right kind of engagement boosts your visibility and credibility, which translates to loyal subscribers who have a relationship with your brand.

Top FIVE YouTube Advertising Agencies

Now that you the ins and outs of YouTube advertising, you will be in a better position to choose an agency to coordinate your next advertising campaign. After looking at hundreds of websites and thousands of reviews, I’ve written this section to save you hours of combing through agencies.

#1 DMA Digital Marketing Agency

Our top pick for best YouTube advertising agency is DMA Digital Marketing Agency. Founded in 2002 in Chicago, this legendary agency has behemoth clients like Jet.com, TripAdvisor.com, Williams Sonoma, and Avvo.com. If you’re a more prominent firm looking for a high-value agency to take care of your YouTube needs, you can’t go wrong with DMA.

They are known for stellar YouTube marketing results, and they also offer traditional SEO, PPC management, social media marketing, and reputation management.

Pamela D. promoted her new website through Digital Marketing Agency’s YouTube campaign services. The campaign had a measurable positive impact on her sales, reported to her by DMA, and increased their team’s confidence to push themselves. Pamela says her team is revitalized and “no longer stuck in the 1990s.”

Digital Marketing Agency has the perfect blend of tailored solutions and strategy, best practices and innovations, and transparent communication with clients. All of that translates to a high return on investment (ROI) and return on ad spend (RoAS).

#2 Sparx IT Solutions

Sparx IT Solutions is a leading marketing firm based in India. Their objective is to provide the best possible services and improve your overall growth while keeping the lowest prices in a cut-throat market.

In addition to YouTube advertising, they also assist clients with branding and identity services, web and UI design, web development, mobile app development, e-commerce portals, and online marketing.

As a business owner Tiffany R. says she’s smart enough to know when to delegate, but she was having trouble deciding to whom to delegate a task outside her comfort zone: video marketing and promotion. She chose Sparx IT Solutions to help catapult her brand, Pilates Mastery, and she is a satisfied customer – she says it’s a “total no-brainer” to collaborate with Sparx.

Unlike most American, UK, and European agencies, Sparx IT Solutions runs promotions with discount coupons regularly. Check their site around holidays and other special dates for significant discounts.

#3 Passion Digital

Passion Digital is a London-based firm founded in 2012 that was selected as a UK Agency 2018 award finalist. As a full-service digital marketing agency, Passion has a strong focus on YouTube and video advertising.

Their other services include conversion, pay per click (PPC), search engine optimization (SEO), content marketing, social media marketing (SMM), and web design and development, and influencer marketing.

After working with Passion, Ayla V. says they are “the best digital company to trust my business with.” Alya shares that Passion Digital helped her obtain immediate, positive, and lasting results on various digital platforms thanks to their thoughtful and systematic planning and execution.

Passion Digital’s focus is on talent and relationships. They hire, retain, and nurture some of the most talented and creative minds in the digital marketing space while cultivating relationships with ambitious clients to deliver business-changing results.

#4 Factor One

Factor One is a digital marketing agency located in Calgary Alberta. Their focus is on paid search marketing on the Google platform including, YouTube, Adwords, Remarketing, Mobile, and Display. Factor one is a certified Google Partner agency.

Factor One specializes in offering online marketing solutions to businesses in need of more leads and sales. Their marketing professionals embed on the teams of client companies, working as an outsourced team member. Factor One is trained and certified as a Google Partner and stays on top of industry trends and new beta-testing opportunities.

If you have a retail business, this agency can grow your customer base by invigorating your online presence, driving web sales and increasing in-store sales. They also offer service-based clients more leads, and conversion tracking. Factor One analyzes web traffic, measures Return on Ad Spend (RoAS), and defines and targets the best audience to up the number of actions taken on website visits or phone calls.

Factor One are experts in video advertising, paid search traffic, search engine optimization, website development, and online review management

#5 Vireo Video

Vireo Video is a Vancouver, British Columbia-based full-service video marketing firm. Staffed by YouTube Certified Experts, Vireo assists their clients with social media marketing and video advertising on Google display networks (including YouTube), as well as Facebook.

Vireo strategizes together with clients for long-term success, then runs an initial pilot campaign before shifting to campaign maintenance which includes A/B ad testing, overhauls of copy and targeting, and utilization of new strategies and tools as YouTube releases them.

Lucas R., CEO of Macinhome consulting, says it was his absolute pleasure to hire Vireo. According to Lucas, with help from Vireo, he “had an unprecedented 500% growth in followers on our YouTube page! They also produced four short social media style videos that [his] audience loved and engaged with.” He recommends Vireo “to all types of businesses.”

If you need help devising and implementing an extensive long-term video advertising campaign on YouTube, Vireo is a perfect choice for that type of work. If you aren’t quite ready to dive in fully, Vireo also offers consultations and educational resources to help you figure out things like what video equipment to purchase, and what to say on camera.

Wrapping Up

With a third of internet users watching YouTube regularly, advertisers are flocking to the platform as a better choice than traditional media like TV or radio. Once you decide to move forward with YouTube advertising, the next thing to do is choose an agency so you can delegate the creation and management of YouTube videos or ads to a trustworthy professional.

As you choose between agencies, remember to consider the most important factors: your budget, your objectives, and whether an agency can devise a strategy that meets your goals while staying within your budget.

If you are a large and successful company with a generous budget, looking for an agency that will deliver high-value results, DMA Digital Marketing agency is your best bet.

If you are up-and-coming or run a small business with limited funds, you should consider Sparx IT Solutions. Sparx is based in India and runs regular discounts; they are the most budget-friendly choice among top YouTube agencies, but they deliver extraordinary results.

Advertising Guides

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Best Google Ads Advertising Agencies
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Best Amazon Marketing Agencies
Best Mobile Advertising Agencies

Best Snapchat Marketing Agencies 2019

Snapchat, founded in 2011 by Evan Spiegel, is known as a young person’s app. Why should you take this app seriously if you’re a business owner? Last quarter, Snapchat brought in $298 million in revenue. Snapchat currently has about 186 million daily active users. Snapchat earns about $1.60 per quarter in revenue per daily active user.

Like other free social media companies, Snapchat earns revenue by advertising to its user base. The average Snapchat users open the app over twenty times per day and spend about thirty minutes on the app. The daily average of total Snaps created by users is around 3 billion.

As users spend more time on computers and mobile devices each year, companies are spending more money on digital advertising. According to a recent report by MAGNA, online advertising sales now account for 51.5% of all U.S. advertising sales. Digital advertising allows companies to obtain better data on return on investment (ROI), and precise demographic targeting.

If you are a business owner over the age of 34, chances are you do not personally use Snapchat. But that’s no excuse for dismissing or not understanding the app. 85% of Snapchat’s users are between the ages of 18-34, with just 15% over the age of 34. On a given day, Snapchat reaches 41% of 18-34-year-olds in the United States.

Plenty of Snapchat users are age 25 or older, meaning they have real purchasing power. Snap’s fastest-growing demographic is 25 and up, with more than 50% of Snapchat’s new daily users coming from this group.

If you’ve never used Snapchat but want to reach Snapchatters through advertising, it can be difficult to know where to begin. Luckily you don’t need to become a Snapchat user in hopes of learning the app, because you can hire an agency who has experience in Snapchat advertising.

In this guide, I’m going to teach you everything you need to understand about Snapchat advertising and how to find the perfect Snapchat advertising agency for your needs. I’ve also combed through hundreds of websites and user reviews to bring you a top five list that has the best of the best agencies, so you don’t have to spend hours of your time comparing them.

What You Need to Know About Advertising on Snapchat

If you aren’t already a Snapchat pro, you need to begin by learning the basics about how Snapchat advertising works. Once you grasp the fundamentals of Snapchat’s advertising services, you will be better able to choose the right agency to run a successful campaign on your behalf.

What Does a Snapchat Ad Agency Do?

The best Snapchat advertising agencies bring years of experience, knowledge, and insight to help you choose which type of campaign to launch. You will set goals together, and discuss budgeting. Depending on whether you already have a marketing department, the agency may or may not assist you with branding. Then they will create a branded ad to run on the platform.

A good agency works with you to determine goals, adjust existing marketing materials for Snapchat, and adjust and optimize your ads over time to meet your goals. They will use Snapchat’s metrics as well as their tools to report results to you on a regular basis, so you can understand your return on investment (ROI) and make important decisions with confidence.

What Can a Snapchat Ad Agency Achieve for You?

A Snapchat ad agency can achieve a plethora of different marketing goals for a business. Some business owners have false assumptions about the limitations of digital advertising on Snapchat, but in reality, the platform is a great place to achieve various desirable outcomes:

  • Increase in-store sales
  • Increase online sales
  • Promote new products
  • Lead generation
  • Promote your app
  • Promote videos

At its core, Snapchat advertising is about forming relationships with dedicated daily active users. The platform is conducive to creativity, and a good agency will offer up their creative skill set, paired with an analysis of your needs, to create a vision together with you.

Snapchat can make it easier for users to find out about your business and share what they’ve learned. It can help you find new online or in-person customers or leads, and create deeper relationships with existing customers, improving your conversion or sales rate.

The app is also great for creating excitement and momentum around the launch of new products, services, and even apps. If you design and launch a great app, Snap is the perfect way to keep users engaged and telling the world about your app.

Precise demographic targeting on Snapchat helps to ensure that your target audience views your advertising videos, and the built-in metrics (as well as in-house ad agency tools) allow you to customize further and target the appropriate demographics, building on your success.

Options for Advertisers

Snapchat offers different options for advertisers, so another reason you probably want to go with an agency is that the various options can get a little bit overwhelming. There are three main types of ads:

  • Snapchat Ads
  • Lenses
  • Sponsored Geofilters

All Snapchat advertising is interactive to varying degrees.

With Snapchat Ads, advertisers get to decide between Web View (also known as interactive Discover Ads), Long-Form Video (used to drive traffic to trailers, for instance), Articles, and App Install (a short video with a call-to-action to install an application at the end).

Snapchat Lenses are a perfect example of Snapchat’s innovation. Users taking selfies use lenses a LOT. They are a visual overlay of an image or animation that shows up on the phone screen of anyone viewing an image, and they have shown excellent results for increasing brand awareness and purchase intent. Snapchat Lenses can reach about 16 million users per day.

Geofilters are similar to lenses but linked to a specific place or cause. If you run a restaurant, for example, an ad agency could create a geofilter campaign to help promote brand loyalty among existing customers when they visit and increase brand awareness among their friends. National delivery campaigns have resulted in exposure to 40-60% of daily users!

3V

Snapchat’s 3V philosophy, or “Vertical Video Views,” is another feature that sets it apart from other social media platforms. Because most users capture and view the video in a vertical or portrait (as opposed to conventional horizontal or landscape) orientation, Snapchat has embraced this tendency and applied it to advertising.

Native Snapchat ads are vertical-made and mobile exclusive, filling up the whole device screen. Short video ads are perfect for telling your company’s story. The ads are always full-screen with the sound on, and Snapchat’s internal studies show that vertical ads perform up to nine times better than traditional mobile video ads!

3V means your company probably can’t use its existing videos for Snapchat advertising, but a good Snapchat advertising agency will set you up with everything you need to understand and meet Snapchat’s unique creative requirements for future ad video submissions.

Ad Pricing

Snapchat offers advertisers daily, weekly, and annual rates and their minimum daily spend budget is $100 to get on the platform.

Snapchat uses a pricing approach called goal-based bidding (GBB). The pricing structure varies depending on what type of ad you purchase (Web View, Long-Form Video, App Install, Article, Lenses, or Geofilters).

Goal-based bidding is offered by cost-per-thousand, which is called “CPM” for short. You can place CPM bids for swipes (which are like clicks), impressions, or app installs depending on the type of ad. The CPM price will vary with different kinds of advertising and different user actions.

You can also purchase each type of ad several different places: from Snap Ad Manager, Snap Ads API partners, the ad auction, or direct from Snapchat via an Insertion Order. If you hire a professional Snapchat advertising agency, they’ll help you decide the best strategy to use, and the best place to buy your ads.

Demographics, Targeting, and Metrics

Snapchat features excellent built-in demographic insights and targeting techniques, which makes it a capable platform for precisely targeting your advertising to the appropriate user and getting a good ROI.

Here are some ways Snapchat allows you to target user demographics:

  • Interests – Snapchat has 60+ interest categories including topics like festivals, news, politics, and parenting, all based on users’ actions on the app
  • Classic demographics – based on factors like name, age, language, household income, and education
  • Location
  • Device Attributes – device, OS, carrier, and network
  • Snap Audience Match (SAM)Create a custom list, discover a new audience similar to your current audience, a list of all customers who have engaged with your content, and more.

An agency that specializes in Snapchat will know the ins and outs of running a targeted Snapchat campaign with these built-in features and pass the savings on to you, the advertiser.

Snapchat’s metrics allow for instant feedback on the effectiveness of an ad campaign. An agency will share these metrics with you, and work with you to apply the valuable lessons contained within the data.

There are five significant metrics Snapchat uses to verify your ads’ effectiveness:

  • Reach – users reached by the ad, and their demographics
  • Viewability – the number of users who have viewed your ad
  • Resonance – information on people’s thoughts and feelings about your brand derived from Snapchat and partner polls
  • Reaction – the impact of the ad on driving purchases or other actions
  • Verification – the number of times Snapchat has attempted to serve your ad

With dozens of ways to target demographics and numerous ways to verify the effectiveness of an ad campaign, Snapchat can be a treasure trove for advertising just like Facebook advertising or a complicated nightmare, depending on your comfort level with the platform.

Instead of trying to learn from the ground up, most businesses looking to advertise on Snapchat or advertise on Twitter should choose from among the top ad agencies that specialize in Snapchat.

Top FIVE Snapchat Advertising Agencies

Take the guesswork and anxiety out of winning customers on Snapchat by going with a proven ad agency. If you haven’t already gotten an idea of what you want out of an agency from the previous sections, here are our top picks.

#1 Firebelly Marketing

Firebelly Marketing is a social media marketing agency initially founded in 2007 in Indianapolis, IN. Their singular mission is making brands more likable and profitable via social media. Firebelly is our top pick for Snapchat advertising; they offer social media audits, social media management, ad management, blogging, community management, and influencer marketing.

The marketing director of a rug and furniture company hired Firebelly to increase the growth of their audience. Their customer base and traffic grew throughout the social media campaign, and Firebelly was able to deal with any conflicts that arose. The client was impressed with the way Firebelly exceeded expectations in a tight and competitive market.

Firebelly is the 2018 winner of Sprout Social’s distinguished CULTIVATE award for going above and beyond in providing excellent social media services to clients. They aren’t cheap, but their premium services are of great value.

#2 Media Bounty

Hailing from London, Media Bounty is the U.K.’s leading social media marketing agency. They focus on long-term growth through deep insights, outstanding strategies, and “kick-ass creative.” Media Bounty only works with bigger companies with an ad buy budget of at least $10,000 per month.

The marketing manager of Cellar Trends, a beverage distributor company, hired Media Bounty for SMM and digital branding. They say that the “number of video views has increased markedly since Media Bounty was first engaged” and find the team’s exceptional understanding of marketing technology to be “a hallmark of their high-quality work.”

Media Bounty isn’t an inexpensive agency, but they regularly handle campaigns in the millions of dollars, so you know they’ll bring a winning perspective to meet your advertising needs. They have received three awards from The Drum’s Recommended Agency Register, and two awards from RAR Digital Awards.

#3 Viral in Nature

Viral in Nature, based in Calgary, Canada, is multiple award-winning ad agencies entirely focused on SMM. Three different market research companies have selected Viral in Nature as one of the top social media and agencies in the world.

The owner of an outdoors lifestyle brand hired Viral in Nature to increase his company’s social media presence. The agency oversaw social media campaigns and created relevant video content. The owner says Viral in Nature were excellent listeners, and the campaign went smoothly with excellent results.

If you run a smaller company with a tight budget, Viral in Nature is a good choice. Their relatively low cost per hour makes them attractive for smaller organizations, and they will bring you a good return on your investment.

#4 AdvertiseMint

Based in Hollywood, CA, AdvertiseMint is another agency that focuses exclusively on social media marketing. Depending on whether you have other needs, that could be a pro or a con. Some companies choose to merge their Snapchat advertising into their overall marketing campaign, but others benefit from allowing an SMM specialist to manage their social channels (Instagram, Facebook, Google Ads).

If you need a new perspective on digital marketing via Snapchat or need a campaign rolled out ASAP, you can’t go wrong with AdvertiseMint. They pride themselves on their agility and fast-paced ad campaigns.

#5 i76 Solutions

When i76 Solutions began as a digital marketing shop in Philadelphia, PA they were tightly focused on strategy, execution, and analytics. They later grew into a full-service marketing agency that delivers their customers results in all areas of marketing, but they maintain a strong focus on digital marketing and social media marketing.

AAA Mid-Atlantic, a car insurance and emergency roadside assistance provider, ran a seven-figure campaign with i76 Solutions. Within six months, they had earned significant upticks in brand awareness and membership rates. AAA says that the i76 team was “innovative, detail-oriented, and knowledgeable.”

I76 is a top marketing agency in Philadelphia. Their skilled team of designers and developers can work with you on every aspect of the digital process.

Wrapping Up

In the world of Snapchat advertising, the learning curve is long, but you shouldn’t let that discourage you from targeting customers through the platform. Unlike the old days of digital marketing when a company could handle everything in-house, the current climate dictates that it is wiser to delegate.

If you are willing to look for an agency outside your company to run your Snapchat advertising campaign, you can reap all the rewards offered by Snapchat: innovative features, relationship-building with a loyal user base, precise demographic targeting, extensive metrics, and enough options to suit nearly any type of advertiser.

If you’re having trouble deciding which agency to go with, we recommend Firebelly Marketing as the overall top pick. They’ve been around a while, but they know how to adapt to new trends. Because they focus exclusively on social media marketing, Firebelly brings the depth of knowledge you’ll require to run a successful Snapchat campaign.

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