All posts by Bryan Mixon

30 Marketing Tips For Lawyers

Marketing your law firm can take up a lot of time and money, but it doesn’t have to. You don’t have to be a sales expert, naturally outgoing, or excessively charming either. Instead, growing your law firm starts with a strong marketing plan that uses successful strategies targeted at the right audience and performed consistently. While you may not see results overnight, given time, new clients will be calling up your office.

To help you develop the right marketing plan for your business, here’s a list of marketing tips and ideas specifically for you.

    1. Meet with referral contacts regularly. No matter how busy you are, take the time to meet or contact your referrals personally to remind them that your services are ready and available.
    2. Know your target market. Obviously, if you’re a divorce lawyer you won’t be searching for a client with workplace injuries. However, you’ll want to know everything possible about your target audience and tailor your marketing plan to them.
    3. Attend annual/monthly dinners with colleagues and law school classmates. Even as you pursue your career in law, it’s important to reach out to old classmates and build upon your referral network.
    4. Study more briefs and related cases. The more you know about the cases you intend to provide legal services for, the more knowledge and expertise you will have. This is critical for building trust with potential clients and answering questions backed by the research you performed.
    5. Put your law firm on social media. Social media is a smart way to reach out to communities and specific groups of people to inform them of your legal expertise.
    6. Get a website for your law firm. If you haven’t done so already, having an attorney website for your law firm can increase client intake by finding new clients searching for lawyers online.
    7. Make networking a priority. This should be a habit. Go out and meet people every day even when you don’t feel like it.
    8. Start a law blog. Writing articles and guest posts on other blogs is a great way to share your expertise in your area of law.
    9. Create a content marketing strategy. Once your blog is filled with quality content, you’ll need a smart marketing strategy to reach out to people interested in reading it.
    10. Offer free consultations. Everybody loves free stuff. If you can give a few free minutes of your time, you can use this as an introduction to yourself and a chance to sell your legal services.
    11. Have a unique and compelling CTA. Your call to action, either on your website or throughout social media, should be clear when telling readers what to do (i.e. call today for a free consultation about your personal injury).
    12. Attend public events with an attitude to give, instead of receiving. Often, the most successful lawyers are those with a giving mindset rather than taking from every opportunity they see.
    13. Know your USP. What is your Unique Selling Point? Remember, people are hiring lawyers to work for them, not the law firm itself. What makes you so special?
    14. Create a brand and spread it. Consider developing a stationary set with your business logo and some short descriptions that capture what you can do.
    15. Use Facebook Ads. You can set up cost-effective and highly targeted Facebook Ads to find new clients.
    16. Start a drip marketing campaign. When you start collecting contact information for potential clients, you can create a series of timely messages to nurture them into new clients.
    17. Give away free resources. While you may want to bill for every minute of your time, consider taking a moment to put together some free resources (i.e. pamphlet, ebook, etc.).
    18. Be helpful to those in your community. When you meet new people in your community, find a way to give a helping hand. Sometimes it pays to be helpful.
    19. Market your law firm if it feels right to you. Don’t think that you have to commit to every marketing method available. For example, if you don’t like social media, don’t use it.
    20. Make sure it’s easy to reach you. Similar to having a strong CTA, you should have a distinct and easy way for people to get in contact with you.
    21. Use accounting software programs for lawyers. There are a few accounting software programs that can automate your entire firm and all you more time to focus on finding more clients.
    22. Start a Google PPC campaign. There are a lot of competitive keywords that can be expensive. However, if you use the right words you can increase traffic to your website and leads for your legal services.
    23. Ensure that your content is shareable. If you do have a blog, be sure social media share buttons are visible and don’t be afraid to ask readers to share it when they reach the end.
    24. Understand the basics of SEO. Learn how to make the necessary changes to your website to increase your ranking in search engines.
    25. Focus on getting referrals. Getting referred clients makes the intake process so much easier. Plus, referred clients tend to be more loyal and more likely to provide you with referrals in the future.
    26. Send referrals to other lawyers. You can send referrals to others in your network (i.e. when your too busy with other cases or a prospective client asks for work in a different area of law). If karma exists, you can expect these favors to be returned to you.
    27. Don’t be shy, ask directly if your clients know anyone who needs you. Perhaps others people your client knows needs your services but they’ve been too focused on their case to see it.
    28. Release content on social media at specific days and times. Sometimes the mornings get more engagement than the evenings and vice versa.
    29. Volunteer at various legal groups and activities in your community. It doesn’t have to be specific to law, you can join an organization to give back to your community while getting your name and legal services out there.
    30. Go to bar association events. Whenever there are events from your local bar association go and network to again, build your referral network.

Lead Generation Ideas For Lawyers

You might think the purpose of your lawyer website is to provide information about your law firm’s legal services or a place where people can request a consultation. While these may be the primary objectives, there are a few things you must do before the phones start ringing.

From a digital marketing point of view, lead generation is a popular term you should understand. When you’re looking for potential clients for your firm, driving the right traffic to your website is the first step then turning those visitors into clients is the next.

If you’ve been wondering how to get more leads at your law firm, perhaps this will help you out.

What is Lead Generation?

Perhaps you’re new to owning a website and you’re just getting into all the technical language that comes along. Here’s a quick overview of common words used in online marketing:

  • Traffic refers to the number of visitors to your website which can either be real people or bots. You can see this if your website connected to a tool like Google Analytics. Once installed, you’ll be able to track both web visitors and the number of page visits.
  • Lead Generation is the process of curating or collecting prospective client’s contact information and taking them as clients.
  • Landing/Squeeze Page can be used to send web traffic to a specific web page to offer valuable content in exchange for their contact information. Alternatively, you can offer a special promotion (i.e. free consultation) which can only be found on this page.
  • Sales Funnel is a series of steps that takes leads through the process of becoming a new client at your firm. From a lawyer’s perspective, you use various strategies to market and bring in new clients (i.e. drip marketing).
  • Conversion Optimization is a process of increasing the percentage of visitors to your website and converting them into a new client.

Perhaps you can start to see that there are various angles you can take when it comes to marketing your law firm’s website. The essentials include web traffic to generate leads and a landing page to collect them. As well, you’ll have to perform ongoing site analysis to find new ways to turn more visitors into clients at your firm (maybe changing some of the colors on your website will work).

This will likely be an ongoing process for your online marketing strategy. In the meantime, let’s explore how you can improve you lead generation at your law firm.

More Leads. More Clients.

When you’re considering a lead generation strategy for your law firm, you want to ask yourself these kinds of questions:

  • What kind of clients do I want?
  • Where can I find these clients on the web?
  • How can I attract these clients to my firm?

By addressing these questions, you can start to develop your own methods to finding clients that you prefer to work with. Remember, this is your business which means you ultimately decide which types of clients you choose to work with or not.

What Kind of Clients Do You Want?

Let’s start here. Do you even know what kind of clients you prefer working with?

You probably don’t enjoy taking on clients that add more stress and more work than is needed. Perhaps if you’re in a desperate situation, you may accept these clients because you need the cash. But, you know if you continue doing so, you’re going to burn out.

Instead, take a moment to determine who you enjoy working with and what specific cases you handle best.

If you’re depending on the internet to find almost all of your clients, you have to be prepared that people are going to be “shopping around” for the lowest rates. Nonetheless, that’s not to say you can’t find quality clients online, it’ll just take a bit of effort and testing to find.

Now, before you keep reading, ask yourself this: was there ever a client you would rather not work with?

Where Will You Find Your Clients?

Your prospective clients are likely a few clicks away from stepping into your office to get their legal struggles solved.

You should be aware that search engines receive a lot of queries from people looking for solutions to their legal problems. Some common search entries may be:

  • [Lawyer Type] + [Location]
  • [Lawyer Type] + Fees
  • Cheap/Affordable Lawyers + [Location]

Often, you can design your website in a way to attract these searcher to your website. This is the process of SEO and you can find more information about that kind of strategy for your law firm here.

Knowing where your clients are spending much of their time online can be difficult if you’re not familiar with the web. However, social media (i.e. Facebook, Instagram, LinkedIn), are great places to start targeting specific groups of people who may be in need of your legal expertise.

Ideally, you should have your website listed on as many local directories as possible as well as search around to find niche locations where people may be search for a lawyer.

For the solo lawyer doing all the marketing yourself, you may want to consider these marketing ideas coming next (these ideas also apply to lawyers and law firms of any size).

How Will You Attract Those Clients?

Are you familiar with the term bounce rate? It wasn’t defined above however it refers to the amount of people who visit your website then leave right away.

This happens because the content or information on your website and landing pages aren’t fulfilling the need that people were looking for.

In order to attract more clients to your firm, you’ll have to test a few different strategies to see what works and discard what doesn’t work from your marketing methods. Here’s a few strategies you can consider to start generating more leads:

Strategy #1: Compelling Landing Pages

If you’re running a PPC campaign, you’ll want to make sure your marketing dollars are getting you the biggest return possible.

The best way to ensure you don’t waste all your money is making sure the keywords you use in your ads is congruent with the message on your landing page.

If you think of your website in terms of a sales funnel, consider offering a free consultation. As you run your ads, target the immediate needs of people thinking about divorce, those recently in a car accident, or a new business in need of copyright protection.

You should understand the fundamentals of keyword research to know which words people are using to serve better ads. As well, you should create ads that not only look good but remain consistent to the overall message.

Then, when people start are arriving to your landing page, use a strong and compelling message that gets them to sign up to an email list, send a message to your firm, or to call you right away.

Strategy #2: Helpful Videos

Are you Camera Shy? Hopefully, not.

Offering a helpful video, especially with your expertise in your area of practice, can allow you to make stronger connections and build better trust online.

Let’s face it, a few words on a screen may not be the icing on the cake when it comes to choosing a person who’s going to help a dire situation or prevent someone from going to jail.

Instead, videos allow you to reveal your personality and send a direct message to those considering a lawyer in their community. Take a look at this lawyer who takes a camera to his office and capturing his entire day:

Strategy #3: Offer Free Information

You’ll see this strategy used a lot of online services. They create a free piece of valuable content, host it on their website, then give it away for free in exchange for someone’s contact information.
As a lawyer, you know there’s all kind of questions people have about their legal situations. For example:

  • Those going through divorce want to know what rights they have, the risks involved, and the possible outcomes to their situation if they and their spouse can’t come to an agreement.
  • In the business world, copyright infringement can ruin a business. People want to know how they can protect their creative intelligence and what kind of legal action they can take if their ideas are stolen.
  • Some people experiencing a traumatic event may not know what actions to take in their situation.

This list can go on and on, however, the point here is to create some valuable content that addresses these common concerns. Consider creating a short ebook that addresses them and creating a dedicated landing page to make the exchange.

You can then follow the same idea from above where you use the emails collected to send more content, offers, and information about your legal services.

Quick Warning About Lead Generation

If you ever consider hiring someone to help with your lead generation, there are a few things you should consider before you do. These services may offer pay-per-lead or pay-per-click vendors. However, you have to watch out because you can get a lot of leads (i.e. emails, phone numbers, etc.) but they may not be interested in your business.

In case you want to go ahead and use these services, consider these lawyer specific pay-per-lead services:

Please do your own due diligence before using any of these services. We do not endorse nor receive payment from these services. These are just a few of the available PPC and PPL services you can use for your firm. Results will very and should always be measured for cost effectiveness.

Guide To Local SEO For Lawyers: Improving Your Google Rankings

Lawyers practicing law in either a small town or a busy metropolitan area can try these simple steps to improve their local search engine rankings. You don’t have to be tech-savvy to implement these steps. Instead, here is a simple approach to making a few changes to your lawyer online presence that can put you in front of more prospective clients in need of your legal services.

What is SEO?

Search English Optimization (SEO) is a method of increasing the visibility of your website allowing for it to be more readily discovered. Unlike paid options, like Google PPC, SEO is an unpaid process which results in organic or earned search results.

According to Google, many people are performing local searches to find the services and solutions they require. In regards to lawyers, people may be searching for the following:

  • Location of a lawyer’s office
  • Checking opening/closing hours
  • Looking for the cost of service
  • Shopping around for the best lawyer

Some of the research that Google performed to understand people’s search behaviors found that:

  • 4 in 5 people use search engines to find local information
    • 88% on smartphones
    • 84% on computers
  • 50% of people who made a search from their smartphone visited a store’s location on the same day
  • 4 in 5 people want ads to be customized to their local surroundings

Local searches allow for people to find the information they need to make important life decisions. As a lawyer, having your legal services listed and accessible makes it easier for people making searches to find and choose you over your other lawyers.

Here are a few more of Google’s findings regarding the selection process people go through when using local searches:

Inspiration Research Purchase Post-Purchase
i.e. realizing you require a service and looking for choices i.e. looking for information to make a decision. i.e. deciding which service to invest in. i.e. finding more information after they have invested.
Mobile 57% 53% 43% 37%
Computer 66% 83% 64% 40%

 

Lawyers using local SEO can add a competitive advantage to their services. One important point to remember is that people want to see directions and call buttons to guide them toward their solutions.

The remainder of this guide will show you different ways for lawyers to improve their local search engine rankings.

Business Listings / Directories

Getting your legal services on a business listing or directory site is a quick and easy way to improve a lawyer’s local SEO.

Start with putting your area of practice, contact information, directions, and a link to your website. It is important to keep your information consistent across all channels you decide to use.

Some of the most popular listings are those provided by the search engines themselves:

There are other directories dedicated to lawyers where you can also list your legal services for free:

Alternatively, you can add your website to a paid listing. While some of these may not be dedicated local listings, they can have a positive impact on your overall SEO:

Note: Some listings may require you to verify your practice before accepting your profile.

Keyword Research & Keyword Optimization

Keywords are the foundation of how the entire search engine system operates. Depending on the keywords you use, this will directly influence how your legal services get discovered. Let’s look at an example.

If you’re a criminal defense lawyer, you’ll want to use a range of related keywords in both your listings and throughout your website to improve your local SEO.

For help you find relevant keywords, you can use Google’s free Keyword Planner. To access this keyword research tool, you’ll first need a Google Ads account. You won’t have to pay for advertisement.

Setting up a keyword strategy will be effective for an SEO campaign. The more related words and search terms you can use, the better your rankings will be.

To understand the power of keywords, let’s split up their potential into two categories:

Research Keywords

Research keywords are those used by people whose intentions are to find information or to learn about a topic. These kinds of searches look like, “Do I need a contract for my business?”

These kinds of searches may not result in someone taking action. Instead, they are just performing research to gather the information they need for their situation.

Actionable Keywords

Actionable keywords are those used by people ready to take action. Action keywords could be in the form of contacting a law firm, setting up a consultation, or finding a location to visit your office.

For example, someone searching “criminal defense lawyer in New York” is likely looking for a lawyer to hire in their area. These are the kinds of keywords you want to focus on using within your website.

Website Optimization

Lawyers with a website should use both actionable and research keywords throughout their website. This is one of a few things you can do to improve your local SEO.

On the more technical side, here are a few more necessary steps you can take to improve the SEO of your website and where to use those keywords:

  1. URL. When you are creating pages and posts on your website, choose a primary keyword to be used in the URL (i.e. www.yourlawwebsite.com/primary-keyword).
  2. Headers. Headers are distinct sections within your pages that separate the content. When you input this information onto a website, it will be coded as tags: <h1>, <h2>, <h3>, <h4>, <h5>, <h6>. The most important tag to use is <h1> which tells search engines what the main information on the web page is about. In other headings, you can use variations of your keyword to make your page’s SEO stronger. All of AmazeLaw’s websites come optimized for Google SEO.
  3. Body. The body is the main content of your web pages. You are reading the body right now which, in code, is referred to as <p>. Here you’ll want to use the keyword throughout the body. Having pages with 200 to 1000 words are a great start to improving your local SEO.
  4. Meta Description. The meta description is a small piece of information that describes what a web page is about. This is another place to use your keywords. Try to keep your meta description under 140 words.

Conclusion

Understanding local SEO allows lawyers to improve their search rankings and find more clients. While there may be some technical aspects to SEO, putting your legal services on listings and directories is a quick and easy way to get started.

5 Tech Tools For Lawyers

Trending everywhere is an increase of technology being used at the workplace. These changes occur swiftly and are meant to make jobs easier or more efficient.

In the world of law, there’s no exception. Even lawyers are gaining access to more clever tech tools to make their lives better. However, you won’t have to worry about upgrading your phone or downloading hundreds of new features and struggle to try to figure things out.

If you’re like most lawyers, technology has a few standard features and that’s all you need. Well, wouldn’t you like to discover the true potential that technology can provide you and your legal services?

Let’s take a look at a few of the best tech tools for lawyers which will help your legal practice in the 21st century.

1. Research Tools

If you’re spending endless hours researching the old way (i.e. in a law library), you may want to try these advanced research tools. If you want to try powerful but affordable research, check out Ravel Law or Casetext:

  • Ravel Law is a resourceful legal search tool that allows lawyers to search legal data, analyze results, and create understandable visualizations. Ravel Law obtains all their data from Harvard Law Library. Use Ravel Law to put new information into practice.
  • Casetext is another provider of legal information and offers free services to law students and pro bono lawyers only, otherwise, it’s a subscription-based service. Casetext’s unique contextual legal research technology, CARA AI, automates key legal research, arming lawyers with the highest quality research possible, ultimately allowing firms to spend time on higher-value, billable work — and avoid missing key precedents or decisions. Consider CARA as you’re very own, digital assistant.  

Ravel Law is best for gathering information for a litigation while Casetext serves to find relevant data and information for legal briefs, memos, letters and other legal documents.

2. Live Chat for Websites

Lawyers with a website can really benefit by implementing a live chat system on their websites. This useful tech development is becoming increasingly popular as it allows owners of a website to engage directly with visitors.

If you’re thinking about putting together a powerful Facebook Ads campaign, having live chat ready to go can potentially boost client intake.

One thing to keep in mind with using this technology on a lawyer’s website is the American Bar Association’s Ethics and Regulations regarding online marketing.

3. Accounting Software

Accounting software is a great tech choice for lawyers. There is a wide range of service providers available and they’re focused on providing solutions for lawyers. Here are a few of the things your accounting software can do for you and your firm:

  • Legal calendaring
  • Time tracking
  • Invoicing and billing
  • Document management

Many solo, small and medium-sized law firms use accounting software to automate some of the work responsibilities at the office. Some of the top software provides include Clio, Abacus Law, Bill4Time, Legal Files, and PC Law.

This accounting software provider typically provides a free trial which allows you to test out their features. For a comprehensive review of these this lawyer tech tool, see best accounting software for lawyers.

4. Cloud Storage

Although some accounting software programs offer additional storage, you may want a dedicated cloud provider to store your data. Cloud storage allows for data to be stored on servers away from your computer.

This can provide you access to important files and information while you’re on the go and even on your cell phone. Dropbox and Google Drive are two common and easy to use save files and documents.

However, you may be concerned about the security of your client’s data. One thing to consider is that as a lawyer, putting all your sensitive information on cloud storage could lead to it getting hacked. It is a lawyer’s responsibility to safeguard their client’s personal and sensitive information.

If you do decide to use a cloud storage to save your legal documents off your computer, try setting up two-step authentication.

5. Virtual Office

While this may be not a dedicate tech tool for lawyers, it has become a go-to solution for many solo and small-sized law firms. Setting up a virtual office allows lawyers to save time and focus more on the success of their firm.

Virtual offices function by outsourcing phone calls to trained professionals who can schedule consultations and assist with intaking. The benefits of a virtual office include:

  • More time for clients
  • More time to market legal services
  • Reduced operations costs
  • Increase productivity
  • Flexible employment
  • Operate 24/7/365

Getting a virtual office for your law firm is an effective use of technology for your practice. Depending on the area you specialize, you can receive a team of dedicated receptionists who can understand and use appropriate legal language.

Learn more about setting up a virtual office at your law office.

Dress Code For Lawyers

Lawyers are traditionally known to wear tailored suits to look professional for their daily responsibilities. However, recent trends in fashion have seen some lawyers working in their offices wearing casual attire.

If you’re unsure what to wear to the firm or you’re looking for a change of appearance, here’s a brief overview of dress codes for lawyers.

Dress Code for Male Lawyers

Lawyers spend a significant amount of time in office with occasional appearances in court and other public locations (i.e. interviews with clients, research at a library, etc.). There are two dress codes for lawyers which call for either a formal business attire or something more casual.

  • Formal Business Dress Code: Lawyers should wear a white dress shirt which a neutral collared tie beneath their tailored suit. Common suit colors include gray or navy (note: wearing black is known to represent funerals which are advised to avoid in the courtroom environment). This lawyer’s dress code is meant for court appearances, interviews, meetings with clients, and other business-related activities.
  • Casual Business Dress Code: Here, lawyers can skip the tie and discard the suit to wear something less formal. Wearing a golf shirt or attractive sports shirt with casual trousers or khakis is acceptable. Having a sports jacket, cotton sweater, or a vest can also be a suitable addition. These outfits are common for less formal events and gatherings.

Lawyers should remember to wear appropriate shoes. Leather dress shoes are the legal industry’s standard that can be paired with black, brown, dark gray, or navy socks depending on the suit color. Loafers may also be acceptable in casual days. Here you can read more about shoes for lawyers.

Dress Code for Female Lawyers

The dress code for female lawyers is a bit more complex. In the history of legal work, women were predominantly providing legal support and not working on legal cases. However, recent years has seen an increase in female lawyers which has led to some controversy over what a woman should and should not be wearing.

Regardless of the situation, whether it is a casual event or a formal court hearing, there are some articles of clothing that female lawyers should never wear. These garments are often forbidden by a law firm’s dress code and they include:

  • Tight fitting and low cut tops of any kind
  • Shirts with straps, open backs, halter tops, etc.
  • Stretch pants, yoga style pants, etc.
  • Miniskirts and capris that end above the knee

As a general rule of thumb, female lawyers should avoid showing any cleavage and revealing too much leg.

To keep things simple, females should follow similar guidelines that define male lawyer’s dress codes. Expect to wear suits in similar styles and made to fit in a similar fashion as men. However, as an alternative, some law firms allow for skirts to be worn so long as they are not too short.

Lawyer’s Fashion Worldwide: In Pakistan, the dress code for lawyers is dependent on the seasons. In the summer, lawyers wear a white shirt with a white neck band and trousers. This dress code is strictly enforced in the country.

Overview of Unacceptable Clothing

To help distinguish what can vs. should not be worn, here’s a quick list of unacceptable clothing choices that would breach a lawyer’s dress code:

  • Tight fitting clothing
  • Shorts or jeans
  • Casual, non-collared shirts
  • Sweatshirts, sweat suits, or gym clothes
  • T-shirts
  • Cargo pants
  • Golf shirts emblazoned with logos and images
  • Crazy colors or leopard print
  • Novelty items (i.e. ties, clips, etc.)

General Appearance

Lawyers are expected to be well-groomed when arriving at the office or the courtroom.

In regards to hairstyle, men are expected to maintain shorter hairstyles that are neat and conservative in style. Facial hair is acceptable as long as it is well groomed. Arriving to work with wild long hair or rugged facial hair would be inappropriate.
For women, both long and short hairstyles are acceptable. As long as the style is neat and professional, there won’t be a problem. Arriving with untamed, messy styles or brightly colored hair may cause alarm. Also, some limitations may include having hair longer than their waist and child-like hairstyles.

Accessories

Perhaps this may apply more to women than men, but there are a few dress codes considerations regarding accessories.

For women, jewelry and accessories are acceptable if they are not in excess or too extravagant. Alternatively, wearing cheap jewelry may be frowned upon. Wearing strong perfumes, too much makeup, revealing bra straps or tattoos, and long nails should be avoided.

For men, having professional looking tie clips and pins may be suitable for their attire. Wearing a professional watch would be acceptable. Wearing too much jewelry, excessive cologne, or revealing tattoos should be avoided.

Briefcases

While this is not necessarily lawyer’s attire, briefcases play an important part of a lawyer’s job. Having the right briefcase to carry legal documents and office supplies while working on the go should also follow along with the dress code for lawyers.

Imagine arriving into the courtroom with a briefcase showcasing an image of your favorite superhero fighting crime. For advice on briefcases for lawyers, try this.

Law Firm’s Dress Codes

If you work at a law firm, the dress code detailed may be different from what you read above. Every firm reserves the right to create a dress code for their lawyers to maintain the image and professionalism of the firm. This article is meant to provide a general overview of what lawyers should wear and what to avoid.

What Are Career Advancement Opportunities for Lawyers?

Are you wondering how to fast track your career in law? While there may be numerous career advancement opportunities for lawyers, knowing which ones to take can define a satisfying and lasting career in law.

To guide your decision making along with your career as a lawyer, here are a few highlights and considerations to keep in mind.

Classic Career Path for Lawyers

The common path for lawyers finishing their graduate studies and search for a firm to get hired will typically start as an associate working with other experienced lawyers. After a few years, some lawyers may be offered to become a partner of the firm.

Becoming a partner entitled lawyers with partial ownership over the law firm, additional responsibilities, and greater liabilities. Depending on the amount of time with the firm, partners came receive further career advancements such as becoming an executive partner or a managing partner.

Depending on a lawyer’s area of specialization, there may be opportunities to take on greater roles and responsibilities.

With the increasing amount of students graduating from law school each year with limited number careers available, competition is fierce. Lawyers who can’t maintain their positions as a partner may experience the “up and out.” This is when partners are forced to leave the firm because they were not able to contribute to the profitability of the firm.

Overall, this makes high-paying legal positions at prestigious firms extremely competitive. The selection process for these firms will often be limited to experiences and students graduating from specific schools.

However, those who do not obtain their ideal career as an associate at their law firm of choice can opt for alternative law careers.

Alternative Opportunities for Lawyers

After studying law for so many years, becoming an associate at a law firm is not the only option. Instead, law students can continue their education and pursue masters and doctorate degrees in areas specific to an area of specialization.

Pursuing an academic legal career can lead to a full-time position as a faculty member at a law school. Administrative and other teaching opportunities can also be found.

In addition, some lawyers may choose an internship. Internships offer freshly graduated law students with a chance to receive real experience while working with judges and other professional legal workers.

Another option may be to work for a corporation. While this is not a common path, some of the bigger corporations require a team of lawyers and legal support to keep their operations running smoothly.

Here is a suggestive list of alternative careers for lawyers:

  • In-house counsel for corporations/companies
  • Paralegal workers
  • Government lawyer
  • NPO / NGO lawyer
  • Real estate broker
  • Freelance attorney
  • Legal recruiter
  • Journalist
  • Politics
  • Insurance

Self-Employed Lawyers

Lawyers account for almost 800,000 jobs in America. The following is where those lawyers are employed:

Legal services (i.e. law firms) 48%
Self-employed lawyers 20%
Local government, excluding education and hospitals 7%
State government, excluding education and hospitals 6%
Federal government 5%

Source: Bureau of Labor Statistics, U.S. Department of Labor.

Some lawyers who have worked with professional law firms and choose not to become a partner may pursue to form their own law firm. As seen in the chart above, 20% of all lawyers are self-employed.

Those who choose this career path can succeed by establishing a strong marketing plan and business strategy. Seeing their legal services as a business is a vital understanding of how to survive when competing against other self-established and long-lasting law firms.

Self-employed lawyers may place a heavy burden on solo lawyers who can’t afford to hire an assistant or secretary. However, some software products have been made available to handle various tasks such as accounting, invoicing, and other matter.

Other ways for self-employed lawyers to survive their first year as a lawyer would be to get a website, start a blog, and use paid advertisements.

Career Prospects for Lawyers

According to MyFuture, employment rates for lawyers are expected to grow 6% from 2014 to 2024. This prediction is based on the anticipated growth of other occupations in the United States which will increase demands for legal services. Individuals, businesses, and various levels of government will need legal assistance to support this growth and new demands.

Due to this increase in demand, the cost for legal services may consequently increase as well. This may cause law firms to reevaluate their staffing requirements and opting for law management software may prove to become a cost-effective solution.

Other methods to reduce costs while remaining competitive may lead to lawyers outsourcing their staffing to low-cost agencies. In addition, routine work can now be automated with various document programs dedicated to lawyers.

Where Do Lawyers Work?

If you enter a finely furnished office or go inside a courtroom, these are the typical places where lawyers work. However, aside from the actual places that lawyers perform their legal services, where do lawyers work?

Let’s explore a few of the places where lawyers can get hired after graduating law school.

Government

Lawyers can work at one of the following three levels of government:

  1. Local government
  2. State government
  3. Federal government

Depending on where the lawyer works, there will be varying roles and responsibilities. Government lawyers may be one of the following:

  • Prosecutors
  • District attorneys
  • State attorney generals
  • Public defenders

Lawyers working for the government can work for almost every government agency that exists. From Homeland Security to the Environmental Protection Agency to the IRS, lawyers have plenty of career opportunities with the government.

In some situations, lawyers may be required to assist with legal research to pass laws or create government policies.

Average Salary for Federal Government Lawyers:  $110,720

Law Firm Attorneys

Many lawyers pursue careers with established law firms. They’ll start as an associate to develop their legal skills by working with expert attorneys that have been practicing for years. Law firms will choose their attorneys depending on the school candidates attend and the experiences they have.

After working at the firm for a number of years, an associate may be considered for partnership. Becoming a partner comes with considerable more responsibility while becoming a partial owner of the firm.

Average Salary for Lawyers:  $135,830

In-House Attorneys

In-house attorneys are those that are employed by a single client. The clients are typically large corporations requiring a go-to lawyer to be available for various in-house legal requirements. Many companies have their own legal department handling various legal situations the company faces. These in-house lawyers may be responsible for the following:

  • Addressing any of the company’s employment issues
  • Handling litigations with another law firm if the company is sued
  • Acting as a lobbyist to influence legislation in favor of the company

Working for a company or large corporation typically offers a higher salary and more flexibility with their time than other lawyers who work for themselves or at a firm. Find an in-house lawyer position may occur when a company continues to hire a lawyer from a firm and after building a relationship they offer a permanent position.

Average Salary for Legal Services in the Alcohol Industry: $179,950

Private Practice (Solo Practitioners)

Some lawyers may choose to start their own business after obtaining a few years of experience. Instead of becoming a partner at a firm, they start their own or become a solo practitioner.

Private practice is where many lawyers work and those who become solo practitioners tend to have significantly greater job responsibilities. In order for a solo lawyer to survive, they must perform their own marketing of their legal services. To find clients, some lawyers may get a website, start a blog, or use paid advertising methods.

Lawyers often bill their clients at an hourly rate or in increments of minutes (i.e. 10 minutes at a time). It is the lawyer’s responsibility to accurately track the time they provide to their clients in order to invoice them correctly.

Average Hourly Rate for Lawyers: $56.81

Public Interest Lawyers

Legal-aid groups, which tend to be private, nonprofit agencies, offer legal services to disadvantaged people. Lawyers found here aim to help poor people and other minorities with limited access to legal services.

The cases public interest lawyers (PBLs) focus on include:

  • Illegal discrimination
  • Environmental protection
  • Child welfare
  • Domestic violence

Occasionally, these lawyers may seek to change laws to improve society as a whole. While public interest lawyers are a vital resource to help people, the salary for these lawyers is minimal. Nonprofit organizations often struggle to maintain funding to assist people in need. This is why these organizations provide internships to students and those who recently graduated law school to offer hands-on legal experiences.

Median Entry-level Salaries for PBLs: less than $43,000

Academia

Not all lawyers licensed to practice law will pursue a career as a lawyer. You can find some lawyers who continue their studies and pursue higher education in various topics of law.

These lawyers (and also experienced lawyers seeking a break from their profession) can teach at law schools, colleges, and other educational institutions. Alternatively, lawyers who are practicing can pick up a side job as a teacher and publish their own personal research related to law.

Estimated Number of Lawyers (2016): 619,530

Judicial Clerkship

Here’s another common place you’ll find fresh graduates from law school. Judicial clerkships provide aspiring lawyers with a 1- or 2-year experience working with a judge. Each judge can have up to 4 clerks working with them. A clerk’s core responsibilities include:

  • Legal research
  • Document drafting
  • Developing opinions
  • Attend hearings and trials
  • Prepare trial memoranda
  • And many more legal tasks

Judicial clerkships provide law graduates with a chance to receive valuable experience which can help them find a position at a higher-paying firm. In some places, permanent positions may be available for clerks.

Reference for Lawyer’s Average Salaries: Bureau of Labor Statistics

Lawyers On Demand: The Future of Legal Services?

Could this the future of legal services? A future of lawyers on demand which allows people to choose from a pool of legal talent, at affordable rates, whenever legal advice is needed.

Although the traditions in law run deep, there is a trending new opportunity for those pursuing a legal career. Instead of working at a law firm, working insane hours, and having a portion of your earnings going into the owners’ pockets, you can become a freelance lawyer, working on demand.

Will Lawyers Quit Working At Firms?

Law firms dedicate considerable time and resources training their associates toward full-fledged lawyers. The hours can be long and additional work may be completed outside of office hours.

Becoming a freelance lawyer offers an alternative lifestyle to the traditional hard working demands placed on lawyers at a firm. Freelance lawyers have the ability to decide their working hours. It allows more freedom and flexibility for scheduling, operating a side business, or spending more time with loved ones.

Some freelance lawyers may opt to take a few months off to travel and pursue other lifestyles. Creating a work-life balance is a lucrative choice for young adults seeking to enjoy their adulthood even while developing their career in law.

Are All Freelance Lawyers Qualified?

While it can be easy to distinguish the reputation of a law firm, some prospective clients may be hesitant to work with freelance lawyers. Not knowing whether a lawyer is fresh out of school or was let go from a firm for malpractice may defer people from choosing freelancers.

However, in most cases, freelance lawyers are those that have had experience working at a firm and choose to take their career in law down a different path. Experiences will certainly vary from lawyer to lawyer, however, there are certain standards that all lawyers must follow in order to practice law.

Freelancer lawyers have the opportunity to be more selective with the caseloads and time management. These lawyers can maintain a high level of quality for their services by focusing on providing exceptional client experiences in order to attain future work and referrals.

Benefits of Freelancing

Take a look at how both lawyers and clients can benefit from freelancing:

Lawyer Benefits:

  • More freedom
  • Flexible schedule
  • Higher earning potential
  • Offer higher value work
  • Work on more unique clients and cases
  • Build expertise in the desired niche

Client Benefits:

  • Access to lawyers on demand
  • Affordable rates
  • Reduce overhead costs
  • Cost-effective alternative to in-house lawyers
  • Ability to hire experts in a specific area

Freelancing lawyers have the ability to offer convenient services for short-term and occasional clients. It offers clients an alternative to expensive lawyer fees from a reputable law firm while maintaining the quality of service.

Many law firms are also recognizing the benefits of hiring freelance lawyers on a case-by-case scenario. Law firms can reduce their overhead costs by avoiding fees for health plans, holiday pay, and maternity leave.

Freelance Lawyers vs. Solo Practitioners

It would be wrong to assume that solo practitioners of law are the same as freelance lawyers. In most cases, the difference between the two includes the following:

  1. Clients. Solo practitioners often work from an office and offer legal advice to their clients. Often, freelance lawyers do not provide any form of legal advice unless working on cases with other lawyers, law firms or administrative legal departments.
  2. Hours. For a sole practitioner, working hours can be long and unforgiving. It is common for lawyers to send invoices for 40 to 50 hours worth of work even though they required an additional 5 to 15 hours after hours. Freelancers have much more freedom and can plan in advance which days to take off and enjoy for themselves.
  3. Type of Work. Since freelancer lawyers have the freedom and flexibility to define their services and choose their clients, they can find themselves working for unique and challenging clients. Since freelancers offer more of the time to companies and other law firms, there tend to be fewer worries about dealing with emotionally taxing non-lawyer clients. Lawyers seeking to work more directly with the law and reduce the amount of emotionally draining counseling-like experiences with clients would certainly prefer freelancing.
  4. Flexibility. Solo practitioner typically works from an office. This requires them to purchase office equipment, hire assistants or clerks, and maintain their office space. Freelance lawyers often don’t have this. Instead, freelance lawyers can use a range of locations and technologies to meet and connect with their clients.

Choosing to become either a freelance lawyer or a solo practitioner comes down to who you are as a lawyer. If you know how to manage your time and wish to have extra hours for yourself, freelancing is the way to go. In contrast, if you’re the type of person who enjoys a structured lifestyle that is motivated by a high-stress working style, focus on becoming a solo practitioner.

Freelance Platforms for Lawyers

There are a variety of online sources providing freelance lawyers access to prospective clients. Axiom, Vario, Lawyers on Demand provide unique matches for clients seeking flexible lawyers for their situations.

  • Axiom – The main feature that Axiom offers is a platform for freelance lawyers to create a profile and showcase their legal services to prospective clients. They offer temporary in-house services to clients who can hand-pick their own lawyers. Axiom currently has over 1200+ lawyers available provide services for real estate, litigation, intellectual property, employment and benefits, derivatives, finance and more. Axiom also offers global reach to assist with international businesses and clients.
  • Vario – This freelancing platform for lawyers offers flexible legal support for law firms, in-house companies, and individual clients seeking support. They focus on alleviating their client’s stress, reduce costs, and provide measurable results. Vario understands that the world is changing and remote work has become a staple in today’s working environments. They work directly with lawyers to uncover exactly what a lawyer wants to do and how to do it.
  • Lawyers on Demand – Here you’ll find services dedicated to those who want an in-house team or hired help at a law firm. All freelancers at Lawyers on Demand are carefully screened for quality and talent. They work with lawyers ranging in all areas of specialization to provide access to legal support for anyone looking for a lawyer. As of now, there are over 600 lawyers and consultants available to support prospective clients.

Inside The Courtroom, Who’s Doing What?

There are a lot of different people who enter the courtroom for a trial or hearing. The common players are the lawyers, their clients, and the judges making the ultimate decision. Let’s take a look at all the people found in a courtroom.

The Parties

The people or entities (i.e. a business) who are involved in a lawsuit are known as “parties”. In civil cases, you’ll have plaintiffs (the suing party) and defendants (the party being sued). In criminal cases, there will only be the defendants involved with the crime. Particularly in criminal cases, defendants have a constitutional right to be present at their trials. The Sixth Amendment says, “the accused shall enjoy the right … to be confronted by the witnesses against him.” Whereas in civil cases, you can opt out of attending the trial.

The Lawyers

Inside the courtroom, lawyers represent their clients or state-appointed parties in the lawsuit. Lawyers provide the majority of the speaking while presenting their party’s side of the case. Lawyers must follow legal procedures while trying to prove a defendant’s innocence or verify they should be accused of their crime.

Criminal cases involve a defense lawyer which can be state-appointed or hired by the defendant and a prosecutor. The prosecutor attempts to prove guilt while the defense lawyers attempt to prove innocence. In some cases, a jury may be present.

Civil cases do not necessarily require a lawyer, however, if a representation is needed, each party must pay for their own.

Lawyers have certain duties to maintain in court, according to the American Bar association, which include:

  • Not seeking court sanctions
  • Not withholding or delaying the disclosure of information regarding discovery objections
  • Only ask questions appropriate for the prosecution or defense

For the complete list, please see ABA’s Lawyer’s Duties.

The Witnesses

In court, witnesses are those who provide a testimony which includes facts and perspective on the case. Witnesses are asked called to the witness stand where they make their statement and can be examined and cross-examined by both lawyers present. Both sides can have witnesses and the kinds of witnessed may be known as plaintiff’s witnesses, defendant’s witnesses, or government witnesses.

The Jury

In some court hearings, a selected group of people, known as the jury, may be present in the courtroom to determine the outcome of the trial. The jury is responsible for listening to and understanding the facts. Afterward, they must apply the law which has been instructed by the judge prior to the hearing. If the facts are conflicting or confusing, the jury must decide together the truth and reach a verdict. Court hearings can get very complicated and jurors have to decide who is telling the truth and make a decision that’ll have a dramatic effect on someone’s life.

A Judge

Playing the most important role in the courtroom is the judge. Judges are responsible for the following tasks:

  1. Presiding over the hearings and maintaining order;
  2. Ensuring that the evidence presented by the parties illegal or not;
  3. Educating jurors before a jury trial about the laws that apply to the case and the conditions they must follow to assist them in making a decision about the facts they hear in court;
  4. Listening to the facts during bench trials to determine what are the facts and decide the outcome of the case;
  5. Convicting defendants in criminal cases.

Courtroom Interpreter

In cases where one or both parties cannot speak or understand English, a courtroom interpreter may be required. Courtroom interpreters will assist with the translation of a testimony which will be included in the court’s records. This is a challenge position since details can be lost in translation. Therefore, interpreters must be precise and only interpret exactly what is said by the witness or defendant. This means, if someone is lying, they must continue with the translation and not make any alterations whatsoever. Doing so can lead to a mistrial and other consequences.

Courtroom Reporter

The courtroom reporter is responsible for recording everything that is said and the evidence that is introduced during the hearings. Reporters use a machine called a stenograph to type information or they can create a recording. After the trail, this recorded information becomes the official record. Courtroom reporters will be responsible for creating a written transcript if either of the parties seeks to appeal the decision made in court. Occasionally, reporters may visit lawyerès offices to record depositions and conferences for judges.

Note: Stenographs are more commonly used by courtroom reporters. This machine uses symbolic keystrokes based on the spoken word. These machines can record upwards of 300 words per minute. Electronic sound recordings will use a special microphone placed within the courtroom. Both recording methods require a written transcript of the hearings afterward.

Courtroom Clerks

Court clerks are responsible for administering the oaths made by witnesses, interpreters, and parties. In addition, these clerks work within the courtroom to take care of records, authenticate copies of court documents, keeps minutes of the hearings, as well as prepare judgment and verdict forms. Courtroom clerks are essentially the judge’s assistant throughout the trial.

Courtroom Officer

Inside most courtrooms will be an officer responsible for security. These are the law enforcement personnel in the case that a hearing gets out of hand and the must maintain order.

Who Works for the Court?

Of all the people inside the courtroom, only jurors, judges, reporters, clerks, and officers work for the court system. Lawyers will work for themselves or their law firm and require fees to receive support or legal advice.

Best Mobile Advertising Agencies

Mobile advertising refers to any advertising that appears on mobile devices: smartphones, tablets, smartwatches, and other mobile devices with wireless connections. Mobile advertising is a type of mobile marketing and includes text (SMS) ads, mobile browser web banner ads, and banners and videos in games and downloaded apps.

Mobile devices have smaller screens than laptops, desktop computers, and televisions. Mobile advertisements are generally compact and concise to match the specs of mobile devices. Companies like Google and Facebook tailor mobile ads to the user based on browsing history, shopping habits, geolocation, demographics, and interests.

Mobile advertising gives advertisers the highest chances of being seen by their target audience compared to TV or even traditional digital advertising such as Facebook ads. Mobile devices outnumber television sets three-to-one.

According to Ad Age, in 2017 online ad revenue totaled $88 billion. This figure represents a 21% increase from 2016. Mobile ad revenue grew by a whopping 66%, over ten times more than traditional desktop computer advertising, during the same time.

In March of 2018, Google officially rolled out mobile first indexing, meaning that they now “use the mobile version of the page for indexing and ranking, to better help – primarily mobile – users find what they’re looking for.”

Does this mean that all Google SEO is now mobile SEO? No, but here’s what it does mean:

Mobile-indexing is rolling out on a broad basis.

  • Having mobile-friendly content is helpful to perform better in mobile search results
  • Having fast-loading content is beneficial to perform better for mobile and desktop users

Unless current trends reverse, mobile will continue to grow faster than every other form of advertising, and delegating your mobile advertising needs to a professional agency is the best way to ensure your mobile advertising campaign succeeds.

Mobile advertising offers up-and-coming brands a new foothold into the fastest-growing customer pool right now. Established businesses must consider how to keep up with changing trends. In both cases, unless you’re already a skilled professional experienced in working on mobile advertising campaigns, hiring a mobile advertising agency makes sense.

I’ve written this guide to tell you exactly what you need to know about mobile advertising. Once you have a grasp of how mobile ads work and what agencies do, you will know what to look for in an agency. The agencies listed at the end are the best of the best, selected from among hundreds of top agencies.

What You Need to Know About Mobile Advertising

Because mobile advertising includes all ads explicitly served to mobile users, it is a broad category. The purpose of this section is to help you understand what mobile advertising can do for your company. Once you know the benefits of mobile ads and what goes into a mobile ad campaign, you’ll be equipped to choose an appropriate agency to conduct your next mobile campaign.

Best Practices

Not surprisingly, mobile best practices are different in crucial ways from traditional advertising best practices, and also differ from other digital advertising. Here are the most critical areas to focus on for successful mobile advertising:

Be Clear and Concise

Mobile devices have relatively small screens, and users can quickly get saturated with information. They will scroll past overly cluttered ads. Keep things simple.

Optimize Locally

About 30% of mobile searches are for location-specific queries. Users are often looking for coffee shops, gas stations, or other immediate local needs. Consider how your campaign can take advantage of these queries.

Consider Demographics

While demographics are a fundamental of all advertising, the demographic breakdown on mobile is anything but traditional. In addition to age, gender, location, and household income, you also need to consider whether your audience is gamers, news junkies, online shoppers, or another type of user.

Split test and Experiment

Mobile is a great place to experiment and compare the outcomes of two or more different tactics. An excellent mobile ad agency will know what variables to tweak and test to give you the best return on investment.

Monitor Key Metrics

Because mobile users check their phones throughout the day, mobile devices can provide advertisers with more consistent performance data than any other platform. You will need to gauge important metrics like impressions, click-throughs, shares, actions taken, and which users respond best and during what days and times.

Define Your Campaign Objectives and Metrics

Before you choose an agency or undertake any ad campaign, you need to set objectives – goals – and metrics, or ways of measuring your progress towards those goals. Here are some common goals of mobile advertising campaigns:

  • Establish a brand
  • Raise brand awareness
  • Increase sales or revenue
  • Increase web traffic to a website or a landing page
  • Increase in-store visits
  • Promote a coupon or other deal

Your objectives determine what metrics you will use, as well as what actions you take during the campaign. Mobile advertising offers many different metrics, so if you aren’t mobile ad savvy, this is another area where you’ll benefit from consulting an agency.

Get clear on your objectives first; then you can discuss them with prospective ad agencies, and narrow down ad agencies based on their specific area of expertise.

Define Your Target Audience

The second step as you plan your ad campaign is to define who your ads will target. You may already know your target audience, or a good mobile ad agency can help you do market research using test ads and surveys. Google Analytics, Facebook Audience Manager, and Twitter Audience Insights are also great places to do research.

Along with defining your target audience, you also want to understand their context. For example, most people in surveys say they prefer geolocation-specific search ads. Do you know how to target your ads to a specific zip code or geographical area for better conversion?

Context includes where your users are throughout the day, and which location is best to serve your ad: what percentage access their mobile device at home, in public, while traveling, and at work? These details will take your mobile campaign to the next level.

Once you know exactly who your audience is, what they like, what they need, how they think, and how to reach them through advertising, you’re almost ready to start designing the advertisement itself.

Types of Mobile Ads by Platform

Some mobile ad agencies specialize in one or two platforms, and others work with most mobile ad platforms. Do you want your ad to run on a single platform or multiple platforms?

If you are a smaller business owner, you can get great results on a smaller budget by doing your homework and picking the right platform. Bigger businesses should consider the advantages of appearing on multiple platforms.

These are the most important platforms to consider for your ad campaign:

  • App store promotion
  • Affiliate and ad serving programs
  • In-game mobile marketing
  • QR codes
  • Mobile search ads
  • Mobile social ads
  • Native ads
  • SMS

App store promotion works great for app install campaigns if your business is an app or has an app associated with it. Affiliate and ad serving programs take the guesswork out of targeting demographics and provide a lot of built-in metrics. In-game mobile marketing targets a large and dedicated user base of mobile gamers.

QR codes are codes displayed on ad space that users scan with their devices, which then take users to a specific webpage or app. QR codes work well with gamification or other fun campaign ideas to spread awareness.

Mobile search ads are any ad that appears during mobile search. As I mentioned earlier, Google now indexes mobile-first in anticipation that the trend of mobile-first users will continue growing. Mobile social ads are ads served to social media users on mobile devices.

A native ad is an ad appearing in an app or website that’s in the same format as the content the user is viewing. Examples include sponsored articles, sponsored posts, and sponsored videos.

SMS or text advertising is one of the oldest forms of mobile marketing. SMS advertising entails sending users texts or having them text a number, to receive offers or other promotional incentives. Some users still respond well to SMS ad campaigns, so don’t overlook the possibility of engaging customers through SMS.

Top FIVE Mobile Advertising Agencies

Here are the top five mobile advertising agencies, hand-picked from hundreds of different agencies around the world.

#1 Moburst

Moburst is a global, full service, a mobile marketing agency that focuses entirely on mobile growth for businesses. They have offices in New York, San Francisco, and Tel Aviv. Moburst has successfully redefined hundreds of apps, engaged in extensive A/B testing, and conducted tons of research into user preferences.

The global growth director of a large transportation company hired Moburst for app store optimization. Moburst provided keyword optimization support for Apple’s App Store and the Google Play store on an international scale. The global growth director appreciated their detailed monthly reports, which also included translations. He says their app store optimization is the best in the industry.

Moburst can help your business with any mobile advertising challenge with their creative thinking, data-driven analytics, and ability to convert targeted audiences into loyal users or customers.

#2 PreApps

PreApps is a mobile advertising agency based in Boston, Massachusetts. Their specialty is growing apps from zero to millions of downloads and sales. They have collectively helped apps reach 550 million downloads over six years.

The owner of a mobile dating app hired PreApps to handle production of advertisements for the dating app. The owner gives PreApps high marks for responding to her needs, working independently, and producing high-quality work. The company developed three short video commercials of various lengths, which exceeded the expectations of the dating app owner regarding their quality.

PreApps helps with launch, promotion, recognition in different markets, viral videos, app store optimization, influencer marketing, and scaling. If you need help advertising your app, PreApps is the best specialty firm for your needs. They offer a complimentary growth and strategic plan along with their initial consultation.

#3 Udonis, Inc

Udonis is a Newark, Delaware mobile ad agency that specializes in scaling games and apps from zero to 10 million users. They have had over ten apps featured on Apple Store’s top charts in 2018, deliver millions of app downloads each month, and are a Google and Facebook certified Partner Agency.

The founder of the Travel Nurse Association hired Udonis for lead generation and social media management. She says since she began the partnership, her cost per lead has dropped, and her percentage of high-quality leads has increased. They run every stage of her campaigns, from strategy to content to analysis, with swift turnaround time.

Udonis is excellent at what they do, which is why they won the Clutch. Co leading digital marketing agency award in Philadelphia, PA for 2018, as well as the leading digital marketing agency awards for Washington, DC, and Baltimore, MD in 2017.

If you’re ready to scale your user acquisition for a game or mobile app, they promise to get back to you within 24 hours after you reach out.

#4 Zorka.Mobi

Zorka.Mobi is Belarusian a creative and mobile performance agency. Their full range of mobile marketing services includes from strategy development, execution, Influencer Marketing, cost per install (CPI) or cost per action (CPA) media buying, app store optimization, Apple Search Ads, and remarketing campaigns.

Vadim P., the owner of a mobile dev company, hired Zorka.Mobi for a six-figure app marketing campaign. Now his app has a larger user base and higher quality traffic. He says the agency hit all key targets, including fraud protection. He appreciates their skilled work and excellent communication.

Zorka.Mobi coordinates with developers and agencies that have global reach. If you are looking for a reasonably priced international creative firm grounded in analytics and experience, you’ll be well-served by Zorka.Mobi.

#5 Yodel Mobile

London-based Yodel Mobile is 100% focused on mobile marketing. Their global full-service mobile and app marketing consultancy has won multiple awards since they opened shop in 2007. They have worked with startups as well as the following international brands: NBC Universal, Fujifilm, and The Economist Group.

The director of marketing for an established women’s health app hired Yodel, and she says their enthusiasm shines through in the campaign results. Their efforts are translating into long-term benefits regarding the app’s reach.

Consider retaining Yodel Mobile if you are interested in their ongoing app business support, growth optimization, user retention, mobile strategy, and mobile acquisition services.

Wrapping Up

Whether you are a startup business or involved with a large established company, it’s time to get current and prioritize advertising to mobile users.

As you make the shift to a mobile-first world, be sure to keep mobile best practices in mind, define your objectives and key metrics, define your target audience and their context, and review the pros and cons of different advertising platforms.

Moburst is our number one overall pick for the best mobile advertising agency. As a premier global firm, they have the best full-service approach to mobile growth for companies looking to capture the global mobile market share. If you demand excellent results but are working with a smaller budget, Zorka.Mobi may be the perfect international global mobile ad agency for your needs.

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