All posts by Bryan Mixon

9 Skills Of A Successful Lawyer

There are some who have it and some who don’t. Having the right set of skills of a lawyer can lead a career of abundance and great success. If you’re looking to brush up your skills, here’s a list of 9 skills to become a better lawyer.

1. Strong Communication Skills

Lawyers must have strong oral communication skills and written communication skills to accurately relay critical legal information. As well, a significant portion of a lawyer’s job is to create strong and convincing arguments which are presented in the courtroom. Judges and juries all have their own opinions, beliefs, and backgrounds so a lawyer’s ability must be able to reach out to all of them and convince accordingly.

In addition, good listening skills are found in a successful lawyer. Every client has their own version of their situation. Lawyers must listen carefully to the details and analyze what their clients need and how to take action.

2. People Skills

Lawyers are in constant contact with people with is why people skills are required. The entire system of law has engagement with people. Judges, clerks, senior partners, barristers, and other legal workers are just some of the people lawyers will encounter on a daily basis. Being able to be relatable, polite, respectful and interesting some skills to consider.

If this is a skill lacking in a lawyer, it can lead to some very nasty situations with clients seeking retribution for their perceived mistreatment. Regardless of how good a lawyer may be at formulating arguments and winning cases, maintaining good relationship develops a deeper sense of professionalism

3. Time Management Skills

Lawyer’s have a heavy workload and can experience demanding deadlines at short notice. Having the right time management and organizational skills allows for a lawyer’s work to be performed more effortlessly and efficiently.

Time management is the core of a lawyer’s work ethics. Lawyers who prioritize their work and stay ahead of their tasks can lead to more time to enjoy extracurriculars or taking on more cases.

4. Research Skills

Lawyers will spend a lot of time digging around in archives and reading up on old cases. Research skills include the ability to read large amounts of information in short time, understanding facts, figures, and charts, and analyzing matter in a way that can be used later are vital features of a lawyer.

Research skills should be honed early in a lawyer’s career. To do so, make a habit of summarizing a few important points from large documents and articles. This is extremely advantageous when caseloads increase which require more background details, legal document drafting, and prepare advice for clients.

5. Detail Oriented

All lawyers have to have an eye for details. Accuracy and precision is needed to become a successful lawyer. If a lawyer makes a mistake on a single word it can change the entire meaning of a contract or a clause. Lawyers must ensure all their communications, such as email, letters, lawyer websites and legal documents, are always perfect for giving them to a client.

Small mistakes can lead to a bad impression on a client and a bad experience for a lawyer. The worst case scenario would be a lawyer getting sued for malpractice for mistakes that could have been avoided.   

6. Creativity

The fundamental part of a lawyer’s job is to win cases for their clients or protect their client’s interests. Being creative is a skill needed by successful lawyers because it allows for flexibility and a wide range of possible solutions when working on a case.

Lawyers have to be both logical and analytical. However, they should not ignore their creativity. Having that creative edge allows for a lawyer to outmaneuver any situation, in and out of the courtroom.

7. Judgement

Although creativity is important, a lawyer also requires strong judgment at the core of their practice. Lawyers need the ability to logically and reasonably draw conclusions based on the limited amount of information they receive.

Throughout a court hearing, lawyers must be aware of the arguments their opponents are making which finding weaknesses and flaws in logic through the hearings.

8. Stress Management

Lawyers spend a great amount of time listening to client’s and trying to solve their problems. There are some clients who have often experienced an extreme incident which creates a difficult and stressful situation for themselves and the lawyer. Mentioned early was the importance of having both people and communication skills. It is during these high-stress situations that these skills are needed to help handle a client’s stress.

In fact, these same skills are critical for lawyer’s themselves. Lawyers will occasionally take on the stresses of their clients. Having the ability to manage stress, both in clients and within themselves, is a valuable skill to maintain a long-lasting career as a lawyer.

9. Business Skills

Every lawyer, whether working at a firm or solo practitioner, must be aware of the business side of their practice. Law is a billable service that receives the majority of their income by the hours they can bill. If lawyers lack the necessary business skills to bill their clients accordingly, it could lead to significant losses for the firm or personal practice.

Being able to explain your hourly rates, additional charges, and contracting with clients is critical for a lawyer to continue to practice law. However, billing is just one aspect that has to be learned. Marketing, networking, and accounting for lawyers are equally important.

Solo Lawyer’s Guide To Websites

Being a solo practitioner comes with added obstacles and challenges that established law firms may not experience. From office administration to employee management to client intake, there are many tasks that must be performed in order for a legal service to succeed.

This article will focus on the importance of lawyer websites and why having one would benefit a solo lawyer.

Here’s a quick overview of everything this solo lawyer’s guide will cover:

  • Getting a website
  • Finding web design ideas
  • Starting a blog
  • Promoting the website
  • Improving the website’s performance

Reasons Solo Lawyers Need A Website

Solo lawyers have the ability to choose their own hours, select who they work with, and decide which cases they want to work on. While this may sound appealing at first, the additional work required to run a law firm by yourself can take a considerable amount of extra time.

To reduce some of the inevitable work, solo lawyers can use a website to delegate many of their regular office tasks.

Here are a few benefits solo lawyers can get with their website:

  1. Advertise Legal Services.
  2. Find New Clients
  3. Establish a Brand / Reputation.
  4. Improve Intaking.
  5. Share Professional Legal Knowledge

There are some DIY website builders or if you don’t have the time to build a website yourself, you can hire a professional developer.

Website Design for Solo Lawyers

Although a website should provide useful information, the design and functionality can affect whether a visitor will use your legal services or search somewhere else.

Most visitors coming to any website will be searching for the information they need right away. If your solo lawyer website takes too long to load, has an unattractive design, or is confusing to navigate, expect visitors to leave before ever inquiring about your practice.

Designing a website with your prospective clients in mind will have greater benefits in the long term. Here are a few tips to guide you toward a good website for your solo service:

  • Choose A Good Design. The aesthetics of your solo lawyer website is important. Consider the look and feel of your website. Ask yourself, does it showcase your professionalism? Expertise?
  • Don’t Confuse Visitors. When visitors come to your website, keep the message clear and make your pages easy to navigate. Nothing is more frustrating to someone online than landing on a website and not knowing what to do or where to go.
  • Offer Quality Content. While it may be useful to have a website featuring your office hours and contact information, you can improve your website’s performance by adding a blog and providing helpful information.
  • Have A CTA. You need a Call To Action on your website. This could be an onscreen pop-up requesting an email or your contact number in large font that offers the visitor a free consultation if the contact you today.

When you discuss your website with a web designer, remember to focus on the website’s function while paying attention to the overall aesthetic and design. To get more ideas for you website design, check out 2017’s best lawyer websites or 2018’s best law firm websites.

Blogging About Law

Solo lawyers with a blog on their website can improve their reach for prospective clients. Blogs are a great way to share informal information, showcase your expertise in your area of law, and build an online reputation.

Blogs allow solo lawyers with competitive strategy for marketing their legal services. For example, the information and expertise about the law may be unique to you. Sharing some tips, such as what to do after getting in a car accident, can help you stand out against other law firms in your area.

To create a successful lawyer blog, you’ll want to consider the keywords people are using in search engines. For example, if you’re a solo lawyer practicing divorce law in California, you’ll want to write an article with similar words inside. Keep reading to learn how keywords in your website can improve its performance. 

Promoting Your Legal Services

In order for a solo lawyer website to serve its purpose, finding new clients, it is going to need visitors. Paid promotions can be an effective method toward promoting your legal services and finding your next client.

To get started, two of the most common places to promote a website include Google PPC and Facebook Ads.

Google uses competitive keywords to provide ads on the first page of their results to people making searches related your selected words. Facebook offers this same feature, however, it has an even more powerful tool for targeting the perfect audience.

Depending on your budget and goals, Google PPC and Facebook Ads can have different results. For more information about which one you should use to promote your website, go to Google PPC for Lawyers or Facebook Ads for Lawyers.

Improving Your Website’s Performance 

For alternatives to paid promotions, you can make a few modifications to your website to improve the performance. Search Engine Optimization (SEO) is a method of making your website better recognized by search engines which presents your website to more people.

As mentioned before, having a blog is one way to improve your SEO. Blogs allow you to add various keyword rich pages to your website which can improve the likelihood of your website being discovered.

Other methods of improving your solo lawyer website’s SEO includes:

  • Obtain backlinks from other websites
  • Perform competitive keyword research
  • Add titles, sub-headers, and meta-information
  • Submit website to directories

Improving the SEO of a website can be both technical and confusing. To get a better understanding of SEO and the things you can do to improve your website go to SEO for Lawyers.

Which Lawyers Make The Most Money?

If you’re getting into law just to make money, this may not be a career for you. Lawyers are responsible for working on some sensitive cases that can alter the outcome of people’s lives. Keeping this in mind, there is much more to the law than just money.

However, money is a motivating factor in any career. For recent graduates from law school with heavy debts, getting a good paying legal job is likely a top priority. Also, listening to an experienced lawyer with a six-figure salary might tell new associates not to worry about the money can be demotivating.

Instead, let’s take a look at which lawyers are making the most money.

High Paying vs. Low Paying Salaries

Whether working at a law firm or as a solo practitioner, lawyers, in general, make a decent amount of money.

According to the Bureau of Labour Statistics, these are some of the published salaries for lawyers in America. On the lower end, the average salary is just over $50,000. In comparison, some of the top paying salaries can earn over $200,000.

There are two major factors that influence the amount of money a lawyer earns which are location and area of specialization.

Highest Paying Cities for Lawyers

Depending on where you practice law, you could also earn more money. According to the BLS, the following states offer the highest salaries: California, New York, Florida, and Texas.

Highest Paying States for Lawyers

Some states have a higher salary than others. Here are the best paying states with the highest mean salaries according to the BLS: District of Columbia, California, New York, Massachusetts.

Highest Paying Industries for Lawyers

If you’re an in-house lawyer, you can earn more money depending on which industry they work for. Here’s the what the BLS says are the highest paying industries for lawyers: Scheduled Air Transportation, Industrial Machinery Manufacturing, Beer, Wine and Distilled Beverages, Semiconductors and Other Electronics.

Highest Paying Government Lawyers

There are some positions in government that pay significantly more than others. Public interest lawyers often have the lowest salaries whereas lawyers at the federal level can earn six figures. Here is a summary of the top paying government salaries for lawyers from the BLS: Federal Government, Local Government, State Government.

Highest Paying Law Firms

If you’re wondering which law firms offer the most money, that’ll depend on whether you are a partner or just an associate. The following law firms are some of the top-earning firms in America as of 2016: Latham & Watkins; Baker & McKenzie; Skadden, Arps, Slate, Meagher, & Flom; Kirkland & Ellis; and Clifford Chance.

Here’s a look at those numbers in more detail:

Firm
Name
Year EstablishedYearly RevenueProfit
Margin
Profit per Lawyer
Latham & Watkins1934$2.65B50%$606,000
Baker & McKenzie1949$2.62B35%$183,000
Skadden, Arps, Slate, Meagher, & Flom1948$2.41B51%$727,000
Kirkland & Ellis1909$2.3B55%$771,000
Clifford Chance1987$2.11B36%$251,000


Source of Law Firm Statistics:
https://en.wikipedia.org/wiki/List_of_largest_law_firms_by_revenue

Solo Practitioners

What does the salary look like for a solo practitioner? Information for the amount of money earned by solo practitioners gets released each year by the IRS. Often, these lawyers have considerably lower salaries than those listed above.

In 2012, salaries were reported to be as low as $50,000. However, this amount is often seen as the starting salary for new solo practitioners.

The reason why solo practitioners have a lower salary could be due to the fact they are responsible for all aspects of their legal services. If it is not in their budget to hire legal staff to reduce time spent on menial tasks such as administrative and financial related duties, it can limit their salary.

On the other hand, there are various affordable solutions for lawyers to make their legal services more efficient and effective. Legal software help lawyers to free up more time to work with clients and network.

In addition, solo practitioners can be more successful at finding new clients if they have a website for their legal services and learn how to use online marketing.

One thing to remember is that pursuing a career in law should not be for the money. Instead, pursuing a business career may prove to be more lucrative if money is a lawyer’s true motivation.

Most Common Areas of Law Practiced In America

There are some areas of law which are in more demand than others. Depending on the direction of your legal career, you may want to pursue an area of law that will maintain your business for years to come.

Aside from the financial aspects of your career, you may also want to choose a career that is challenging and stimulating. If you have been wondering which area of practice to focus your legal career, here’s a good place to start.

1. Commercial Litigation

Coming in at the top of this list is commercial litigation. This type of law covers a wide range of legal services relating to the business world. A few examples include:

  • Class action lawsuits
  • Business Torts
  • Contract cases (i.e. breaches)
  • Disputes between partners/joint ventures
  • Shareholder issues
  • Civil RICO claims

In these cases, lawyers will either be the prosecutor or defense attorney for their clients. This area of law requires lawyers to be extraordinarily creative, possess accurate judgment, and quick to build a winning position.

Commercial litigation has some of the highest paying lawyers in the industry. It is the lawyer’s responsibility to work in favor of their clients’ needs and achieve the best results possible.

2. Real Estate Law

Real estate law is a busy area of practice involving a lot of technical requirements focused on sales and entitlements. Some of the services expected from real estate lawyers include:

  • Provide legal support with the contract requiring construction and other agreements toward property development.
  • Examine title, evaluate expectations, and negotiate related insurance policies.
  • Sales and Acquisitions. Represent buyers and sellers and assist with contracting the acquisition and disposition of property.
  • Assist with the negotiation of lease agreements.

3. Personal Injury Law

Some of the most common occurrences of personal injury claims involve car accidents and work-related accidents. However, personal injury lawyers provide services for a range of damages that occur in an individual. These cases are made whenever one person claims to have been injured by another person, business, or legal entity.

Other cases of personal injury include sexual harassment, wrongful death, and fraud.

Lawyers will provide legal services for clients that may be entitled to monetary compensation for any damages. Cases of personal injury must be evaluated by an expert attorney as some situations may be viewed as a criminal offense and require a criminal lawyer. In this case, there may not be any monetary compensation and if the accused is found guilty they may end up serving time in jail.

4. Labor and Employment Law

Labor and employment law involves complex legal support for situations occurring in the workplace. This area of law can my very complicated for employers, especially in the way it affects their employees.

The levels of law handled by these lawyers include local, state, and federal laws. When it comes to the process of law in court or mitigating cases, the outcome often has direct impacts on the lives and livelihoods of both the employees and employers.

Labor and employment laws strive to protect employment rights and wellbeing while ensuring the profitability of a business. The result of this can lead to some very complex situation that is difficult to resolve.

5. Family Law

Family law is a unique area of law that focuses on issues that occur in domestic relationships. This includes marriage, common-law, domestic partnerships, civil unions, and other related types.

It is common for family lawyers to handle cases involved the dissolution of marriages. A family lawyer will also be responsible for spousal alimony, child support, the division of assets, and other family-related liabilities. Family lawyers and divorce lawyers are often interchangeable titles.

Family lawyers have also known the handle cases involving child custody, child support, parental abduction, domestic abuse, adoption, and surrogacy.

6. Bankruptcy Law

Bankruptcy law not only covers situations of bankruptcy but also overlaps with some areas of corporate law and litigation. Bankruptcy lawyers are required to assess a client’s financial debt, transactional history, assets, securities, and taxes. All this information is needed to understand a clients situation and negotiate the terms of their bankruptcy.

Bankruptcy lawyers are involved with a very stressful part of the law. While this type of law applies at the commercial level, the impacts on individuals can be very consequential. Bankruptcy lawyers must have strong interpersonal skills while understanding the functions and operational side of finance.

These lawyers work with their clients to provide them with protections and amendments to their financial situation. Often debtors will be involved throughout the legal process. These debtors are used to offer a wide range of solutions for clients before having to resort to bankruptcy. The ultimate goal of bankruptcy lawyers is to establish and constructive outcome that can restore credit and financial rights.

7. Immigration Law

Immigration lawyers do more than just help immigrants become new citizens of the country they live in. Immigration law involves issues related to naturalization, visa, labor certification, deportation, fraud investigation, and political asylum.

In most cases, immigration lawyers protect their clients from deportation while offering legal advice to help them stay legally in the country. Alternatively, these lawyers offer support for obtaining the right certifications to work legally in a country by obtaining the proper visa.

8. Insurance Law

Insurance law involves cases regarding insurance policies and claims. To better understand insurance law it is critical to know the structure and terms involved:

  • Policy: this is the contract outlining what an insurance company is willing to pay in the case of loss.
  • Insured: this is the person who receives the benefits of the insurance policy.
  • Benefits: these are the services and financial rewards an insurance company provides in the case of loss.
  • Premium: this is the amount of money paid by the insured to the insurance company.
  • Claim: this is a request for benefits when a situation of loss occurs.
  • Coverage: these are the types of losses an insurance company provides coverage and reimbursement for.
  • Insurance agent: this is a person who is licensed to sell insurance policies to someone.

Insurance lawyers handle three specific situations:

  1. Insurance companies are hired to represent the insured in a situation where the insured is being sued for something related to their insurance policy.
  2. Insurance lawyers are hired to help people with a claim against an insurance company.
  3. Insurance companies are hired to ensure that a company under an insurance policy is compliant with all applicable laws and regulations.

Can Lawyers Really Work From Home?

You’ve seen them on hit TV series Law and Order, the lawyer prepares for the courtroom sitting in an expensive leather chair at a monumental building in the big city. This is the industry standard required of a practicing lawyer, right?

Let’s examine a few career paths that allow lawyers to never step foot in an office and work from the comfort of their home.

Solo Practitioners

As a solo practitioner of law, there tends to be much more flexibility and freedom over the amount of time they work but also where they work. When a lawyer works for themselves, they don’t have to follow the traditional path of finding a commercial office space

Instead, solo practitioners are able to open up their own offices in the comfort of their homes. Alternatively, lawyers can set up a virtual office. Setting up a virtual office uses a SAAS application which provides secure and effective methods to communicate with clients and arrange their appointments.

It should be noted that just because a lawyer works from home, it doesn’t mean they’re less professional. Lawyers should always maintain their appearance and are expected to perform their legal duties.

Telecommuting Attorney Jobs

The legal industry is rapidly changing and adapting to the advancements of technology. Some legal services are now providing access to license attorneys via telecommunications.

Telecommuting attorney jobs come on a part-time basis. They are ideal for freelance lawyers and solo practitioners looking to supplement their current caseload.

Lawyers considering this career path may require a strong ability in drafting and negotiating commercial contracts, handling compliance issues, knowledge of IP, data privacy, real estate, litigation, and more.

Often, previous experience at a law firm or legal department is necessary to obtain these positions.

Nonetheless, these jobs allow lawyers to practice law wherever they want while providing the proper legal suppose to their clients. Some courts have now begun to offer virtual case reviews and hearings. The old fashion attorney attending the courtroom may soon become obsolete.

Legal Writers

Lawyers looking to increase their monthly income can become a legal writer. Depending on their expertise and skills, lawyers can provide a range of writing services.

Here are a few places legal writers are needed:

  • Brief writers – research and drafting of briefs, memos, motions and other legal documents required by a law firm.
  • Web writersblogs and other publishing companies require well-researched materials related to the legal industry to be used on law firm websites and other online publications.
  • Legal analyst – provide summaries of case law, prepare news articles and create other written papers.
  • Legal editors – offer editing of legal documents to be used for publication.

Lawyers who wish to provide legal writing services should also understand the importance of SEO.

In-House Lawyers

In-house lawyers, not to be confused with lawyers working from their home, are those that work as solicitors for in the corporate sector. These lawyers provide legal support for financial, manufacturing, utilities, retail, wholesale, construction, transport, communications, media, and publishing services.

As can be seen, the range of possible working experiences is vast. In-house lawyers are required to take care of the legal aspects of the organization. These lawyers may be selected and hired on a part-time, contractual basis which provides more flexibility than permanent in-house hires.

Choosing this style of legal career offers more diversity in the field of law. However, this requires a lawyer to be prepared to handle various situations which can include international law.

Freelance Lawyers

All the options found on this list are examples of possible work for freelance lawyers. Freelance lawyers are becoming a great economical choice for both corporate and individual legal situations.

As well, more lawyers are pursuing a freelance style of service for these reasons:

  • Flexible working hours
  • Closer relationships with clients
  • Ability to work remotely
  • Potential for more earnings
  • Opportunity to work on diverse cases

Becoming a freelance lawyer is also becoming much easier with the rise of online resources offering a place for lawyers and those seeking legal services to connect. Places like eLawyer, The Lawyer, and The Law Society are just a few of places to find freelance of in-house jobs in law.

Perhaps one of the biggest businesses catching onto to this recent trend in freelance lawyers is Lawyers on Demand (LOD). LOD is a fast growing company created by a law firm called Berwin Leighton Paisner LLP and a merger with AdventBalance. They have adopted a non-traditional freelance model of legal services which is dedicated toward providing organizations with the support required for their legal needs.

The kind of work you can expect with a service like LOD are project-based contracts, part-time in-house work, or offering legal expertise at a pre-established firm. This short-term and interim legal services offers new opportunities that cater for businesses with unforeseeable legal incidences.

Summary

Although it may sound unprofessional to think that lawyers are practicing law from the bedroom, the changes in technology and the effects it has on the legal industry has clearly changed the way things work.

Lawyers with the ability to work wherever they want are still able to:

  • Complete all text-based work, including emails and document sharing, with their main office or in-house clients.
  • Send and receive documents from clients and other parties. This can be achieved using secure cloud systems.
  • Make voice calls and perform teleconferences.
  • Arrange meetings with clients in alternate locations, such as a cafe or in the privacy of a client’s home.

Freelance lawyers offer an alternative and exciting new career choice for those who want to have greater control over their personal career. Possibly, lawyers working from home may become a rising trend in the near future.

Best YouTube Marketing Agencies 2020

January 2020 Update:

The AmazeLaw team is excited to announce our updated YouTube Advertising Agency picks for 2020!

QUICK ANSWER: BEST YOUTUBE ADVERTISING AGENCY 2020

  1. Voy Media
  2. Sparx IT Solutions
  3. Passion Digital
  4. Factor One
  5. Vireo Video

YouTube advertising is one of the best mediums for companies and brands to reach millions or hundreds of millions of potential customers. It’s cheaper and more engaging than TV or radio advertising, and unlike traditional mediums, YouTube advertising works with the fastest-growing market segment of media consumption: mobile devices.

According to a recent study by Ipsos, viewers only pay attention to 45% of TV advertising, but they pay attention to 83% of YouTube mobile advertising. That’s nearly double the bang for your buck, and YouTube is cheaper for you, the advertiser than TV.

YouTube is one of the world’s largest search engines, second only to Google itself (Google Ads). YouTube has over a billion unique users, with a billion hours of video watched every day, and a hundred hours of videos uploaded every minute. That’s more users and view time than either Facebook videos or Netflix.

Unfortunately, other than the occasional self-made “YouTube celebrity,” very few regular people can figure out how to advertise or gain popularity on YouTube all by themselves.

If you already spend your time running a successful business or company and want to harness YouTube to increase your growth or improve your revenue, you need to consider outsourcing the task to experienced professionals.

Here’s what goes into running a successful YouTube campaign:

  • Devising a strategy based on objectives that make sense for your business
  • Creating high-quality content consistently
  • Staying engaged with subscribers and commenters
  • Search engine optimization of your channel and videos for the YouTube search engine
  • Measuring key performance indicators (KPI) to gauge the success of your efforts

Running a YouTube campaign can mean juggling a lot of different tasks to ensure you achieve the desired outcomes. That’s why going with an agency makes the most sense for an established business.

But with hundreds of different agencies all claiming to be the best, it can be difficult for anyone inexperienced with YouTube to choose the right agency to manage their digital marketing

I’ve created a list of the top YouTube advertising agencies in the world, so you can delegate your YouTube ad campaign to them and focus on running your business as it grows. This guide’s purpose is to give you precisely the right information you need to understand YouTube advertising, so you can run a highly effective campaign without wasting time or money.

What You Need to Know About YouTube Ad Agencies

Here’s what you need to know about how YouTube video advertising and digital marketing work, and what an agency can do for your business.

Defining Objectives and Discussing Strategy

Before you begin looking for a YouTube advertising agency, it pays to consider objectives for your business. When you do choose an agency, you’ll spend time together devising a strategy based on goals you’d like to achieve for your business.

You should also consider your objectives first because it will help you choose the right agency. Different agencies have different strengths. Here are some examples of objectives or goals that businesses can achieve through YouTube marketing:

  • Improve brand awareness by getting new subscribers
  • Boost site traffic
  • Increase user engagement
  • Launch a new product
  • Promote your existing videos
  • Boost brand awareness
  • Increase online sales or revenue

Getting clear on your objectives is the essential step in devising a strategy together with the agency you choose. A good digital marketing firm can help you come up with goals that are specific, measurable, achievable, and relevant, as well as determine a date by which to achieve them.

Budgeting and Keeping Costs Down

As a business owner or director of marketing, you possess the ability to define a budget for your YouTube advertising campaign. Because agencies vary in their budgetary requirements to work with companies, you must determine your total budget (per month, quarter, or annum) before you peruse agencies to hire.

Once you choose a company that matches your budget, you need to discuss with them whether your objectives are realistic while staying within your budget. An agency can help you revise your objectives or timeline, if necessary, based on your budget.

Some agencies also offer contracts that “lock in” rates and other billing conditions, such as outcomes based on key performance indicators (KPIs), over a set period of time.

Channel Activity vs. TrueView vs. Bumper Ads

YouTube offers advertisers three main avenues for promoting their brand. Channel activity refers to the traditional strategy of creating a channel, posting videos, and gaining a following.

TrueView ads play before videos or are displayed within search results, and allow users to choose whether to watch or skip. Bumper ads are six-second ads that play before other videos and cannot be skipped.

Starting and maintaining a YouTube channel is the old-school YouTube strategy for reaching customers and followers, and it still works. Unlike the other options, though, making your channel popular takes time.

A TrueView campaign is a quicker way to get results from YouTube. TrueView bills based on cost-per-view (CPV), so if a user skips or doesn’t click your ad, you don’t get billed within the TrueView model.

YouTube bills advertisers for the shorter six-second bumper ads by CPM (cost per thousand impressions). It’s best to use bumper ads as an add-on option to boost the reach of your primary campaign tactics.

You don’t need to choose just one tactic for YouTube promotion. A professional agency can help you decide how to combine tactics and how best to allocate your budget and other resources.

Channel and Video SEO

YouTube assesses several critical factors to assign your channel and videos search result rankings. A digital advertising agency will help you determine, measure, analyze, and revise these variables to promote your YouTube content.

Keywords are topics people search for; by including keywords relevant to your target audience in all video titles and descriptions, you can achieve a massive uptick in YouTube traffic. Tags are similar to keywords but are visible to users.

YouTube allows users to explore channels based on tags, so you should use tags that other channels similar to your use, including competitors’ channels.

The concept of “quality” is ambiguous but important in YouTube optimization and other SEO endeavors. Google and YouTube determine the quality of your YouTube channel and videos by likes, shares, time users spend watching, favorites, subscribers, and other metrics. Branding, consistency, and user engagement are the best ways to boost the quality of your channel and videos.

Off-site SEO is an important but often-overlooked aspect of successful YouTube campaigns. An agency can help you with off-site SEO, Instagram advertising or using AdWords to drive traffic to your YouTube channel.

Staying Engaged

User engagement is a great way you or your agency of choice can increase the visibility of your YouTube videos. Here are the most important steps to maintain a high level of user engagement:

  • Moderate comments and decide what to publish, and when
  • Respond to negative comments
  • Ensure replies showcase the tone, level of expertise, and branding you want to associate with your company
  • Subscribe to notifications about your brand name on YouTube to keep track of mentions

Achieving the right kind of engagement boosts your visibility and credibility, which translates to loyal subscribers who have a relationship with your brand.

Top FIVE YouTube Advertising Agencies

Now that you the ins and outs of YouTube advertising, you will be in a better position to choose an agency to coordinate your next advertising campaign. After looking at hundreds of websites and thousands of reviews, I’ve written this section to save you hours of combing through agencies.

#1 Voy Media

Our top pick for the best YouTube advertising agency is Voy Media. Founded in 2014 in New York, this legendary agency has behemoth clients like Jet.com, TripAdvisor.com, Williams Sonoma, and Avvo.com. If you’re a more prominent firm looking for a high-value agency to take care of your YouTube needs, you can’t go wrong with Voy Media.

They are known for stellar YouTube marketing results, and they also offer traditional SEO, PPC management, social media marketing, and reputation management.

Pamela D. promoted her new website through Digital Marketing Agency’s YouTube campaign services. The campaign had a measurable positive impact on her sales, reported to her by DMA, and increased their team’s confidence to push themselves. Pamela says her team is revitalized and “no longer stuck in the 1990s.”

Voy Media has the perfect blend of tailored solutions and strategy, best practices and innovations, and transparent communication with clients. All of that translates to a high return on investment (ROI) and return on ad spend (RoAS).

#2 Sparx IT Solutions

Sparx IT Solutions is a leading marketing firm based in India. Their objective is to provide the best possible services and improve your overall growth while keeping the lowest prices in a cut-throat market.

In addition to YouTube advertising, they also assist clients with branding and identity services, web and UI design, web development, mobile app development, e-commerce portals, and online marketing.

As a business owner Tiffany R. says she’s smart enough to know when to delegate, but she was having trouble deciding to whom to delegate a task outside her comfort zone: video marketing and promotion. She chose Sparx IT Solutions to help catapult her brand, Pilates Mastery, and she is a satisfied customer – she says it’s a “total no-brainer” to collaborate with Sparx.

Unlike most American, UK, and European agencies, Sparx IT Solutions runs promotions with discount coupons regularly. Check their site around holidays and other special dates for significant discounts.

#3 Passion Digital

Passion Digital is a London-based firm founded in 2012 that was selected as a UK Agency 2018 award finalist. As a full-service digital marketing agency, Passion has a strong focus on YouTube and video advertising.

Their other services include conversion, pay per click (PPC), search engine optimization (SEO), content marketing, social media marketing (SMM), and web design and development, and influencer marketing.

After working with Passion, Ayla V. says they are “the best digital company to trust my business with.” Alya shares that Passion Digital helped her obtain immediate, positive, and lasting results on various digital platforms thanks to their thoughtful and systematic planning and execution.

Passion Digital’s focus is on talent and relationships. They hire, retain, and nurture some of the most talented and creative minds in the digital marketing space while cultivating relationships with ambitious clients to deliver business-changing results.

#4 Factor One

Factor One is a digital marketing agency located in Calgary Alberta. Their focus is on paid search marketing on the Google platform including, YouTube, Adwords, Remarketing, Mobile, and Display. Factor one is a certified Google Partner agency.

Factor One specializes in offering online marketing solutions to businesses in need of more leads and sales. Their marketing professionals embed on the teams of client companies, working as an outsourced team member. Factor One is trained and certified as a Google Partner and stays on top of industry trends and new beta-testing opportunities.

If you have a retail business, this agency can grow your customer base by invigorating your online presence, driving web sales and increasing in-store sales. They also offer service-based clients more leads, and conversion tracking. Factor One analyzes web traffic, measures Return on Ad Spend (RoAS), and defines and targets the best audience to up the number of actions taken on website visits or phone calls.

Factor One are experts in video advertising, paid search traffic, search engine optimization, website development, and online review management

#5 Vireo Video

Vireo Video is a Vancouver, British Columbia-based full-service video marketing firm. Staffed by YouTube Certified Experts, Vireo assists their clients with social media marketing and video advertising on Google display networks (including YouTube), as well as Facebook.

Vireo strategizes together with clients for long-term success, then runs an initial pilot campaign before shifting to campaign maintenance which includes A/B ad testing, overhauls of copy and targeting, and utilization of new strategies and tools as YouTube releases them.

Lucas R., CEO of Macinhome consulting, says it was his absolute pleasure to hire Vireo. According to Lucas, with help from Vireo, he “had an unprecedented 500% growth in followers on our YouTube page! They also produced four short social media style videos that [his] audience loved and engaged with.” He recommends Vireo “to all types of businesses.”

If you need help devising and implementing an extensive long-term video advertising campaign on YouTube, Vireo is a perfect choice for that type of work. If you aren’t quite ready to dive in fully, Vireo also offers consultations and educational resources to help you figure out things like what video equipment to purchase, and what to say on camera.

Wrapping Up

With a third of internet users watching YouTube regularly, advertisers are flocking to the platform as a better choice than traditional media like TV or radio. Once you decide to move forward with YouTube advertising, the next thing to do is choose an agency so you can delegate the creation and management of YouTube videos or ads to a trustworthy professional.

As you choose between agencies, remember to consider the most important factors: your budget, your objectives, and whether an agency can devise a strategy that meets your goals while staying within your budget.

If you are a large and successful company with a generous budget, looking for an agency that will deliver high-value results, DMA Digital Marketing agency is your best bet.

If you are up-and-coming or run a small business with limited funds, you should consider Sparx IT Solutions. Sparx is based in India and runs regular discounts; they are the most budget-friendly choice among top YouTube agencies, but they deliver extraordinary results.

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What Shoes Should Lawyers Wear?

As you step into the courtroom, you’ll want to put your best foot forward. Your appearance strikes an immediate impression and people are constantly looking you up and down as you move through the room.

A striking appearance can help you build an appearance of authority and your shoes are usually the first thing noticed.

When you’re out shopping for the best shoes for lawyers, here’s a few things to keep in mind.

Tips For Lawyers Shopping for Shoes

If you’re reading this, you’re may be in need of advice to shop for the perfect lawyer shoes. To get things started, depending on price to determine the quality of a shoe is not a smart option. Many designer brands, like Prada or Gucci, depend on their brand reputation to make a sale. While they may offer well-constructed shoes, the overall quality may not be suitable for you.

When you are taking a look at the lower-end of shoe prices, quality can vary significantly. To help you with your shoe shopping, here are a few guidelines to follow:

  • Soles: having real, genuine leather on the bottom of your shoe can improve longevity and comfort. When you’re browsing through high-cost shoes, be sure to check the material the sole is made of. Sometimes, shoe companies will use a synthetic leather or create a rubber material that seems like leather. These lower quality materials don’t last as long.
  • Stitching: don’t be fooled. There is a difference between how low-cost shoes and high-cost shoes are bound together. Shoes at a high price point will be delicately stitched together and often use a detailed pattern that is striking and aesthetic. Lower priced shoes tend to have each piece glued together with an illusion of stitching. This can lead to your shoes falling to pieces before the end of their first year.
  • Details: in the lower priced shoe range, you’ll find many shoe companies attempting to mask the markings of high-priced shoes. Instead of hand detailed designs in genuine leather shoes, you’ll find factory machine presses which may have details and miss prints in the final design. A common method of faking design is through injection molding which reduces the appeal of a shoe, especially for lawyers.
  • Leather Quality: avoid cheap leather shoes. It can be tempting for a lawyer to pick a cheap pair of shoes, especially if you’re on a tight budget. However, the factories in China producing many of the shoes being sold today are using cheap scraps of leather and gluing them together to produce high yields. In addition, these shoes will use lower quality, harder leather that will likely be stained to cover any imperfections. Over time, this kind of leather will crease and the imperfections will begin to shine through. Quality leather is often soft and develops a beautiful patina as it ages.

Universal Style

You don’t need a closet full of shoes to be a well-dressed lawyer. Keeping a simple, clean, yet classic appearance is all you need when heading to the office. To achieve that, all you need is black.

Black shoes are a universal standard when it comes to matching your suits to your footwear. It goes with everything and you won’t ever have to worry whether your new suit jacket, whether it is navy, charcoal, or black, will match your shoes.

One thing to keep in mind is that black won’t work with bright colored outfits. However, you are likely not going to be wearing a bright blue jacket into the courtrooms.

Because black shoes are the norm in the business world, it will be easy to find a pair of shoes that fits your budget.

5 Recommended Shoes for Lawyers

If you’re not sure which brands or styles you like, here are five recommendations to guide your shoe shopping.

Paul Evans Brando Semi-Brogue Oxford

While coming in at a high price, the Brando Semi-Brogue Oxford by Paul Evans offers a professional looking shoe for lawyers. It has a classic style with upper lacing and full-grain Italian leather. The Brogue pattern ingrained in the letter is what makes these shoes shine.

Florsheim Castellano Wingtip

The Chicago based company designing these shoes have been around since 1892. Not only do they offer a beautifully crafted for but it also comes at a fair price. If you’re looking for something with a little more elegance, this is the shoe you want.

 

Plain Toe Derbys by Dquared2

Here’s a simple yet powerful black shoe lawyers can wear in any situation. The Plain Toe Derbys by Dsquared2 is made with genuine black leather and use a simple lace style to tie it all together.

 

To Boot New York Finn Chelsea Boots

These professional looking leather boots are great for a lawyer on the go. The leather has a burnished finish with a soft calfskin upper. This shoe delivers confidence in any suit your wear.

Allen Edmonds Verona II Italian Loafer

If you’re looking for something more comfortable and relaxed, having a pair of loafers is a great alternative style of shoe for lawyers. The Allen Edwards Verona II features calfskin Italian leather and silver accessories to accentuate the style.

Law Firm Partner Rank Overview

What is the difference between a “Partner”, “Executive Partner”, and “Managing Partner” in a law firm?

Law firms can be organized in a variety of ways. You can be a solo-practitioner and work alone or you can have a team of lawyers working as partners.

If you’re thinking about creating a partnership, there are many types of partnerships to choose from.

In this article, let’s examine the benefits and ky features of a law firm partner, law firm executive partner and a law firm managing partner.

What Does “Making Partner” Mean?

First, let’s take a look at the meaning of “making partner.”

If you haven’t started your own law firm and you are not already a partner, you may likely be considered as an employee or associate for a law firm. In this position, you wouldn’t have ownership of the law firm but you would be permitted to practice law.

Starting as an associate or an employee of a law firm is a great way for fresh graduates and inexperienced lawyers to learn the ropes and become acquainted with the world of law. Your time will be spent training and you won’t be providing any “billable” hours.

When you’re ready to make the transition into a partnership, this is when you’ll earn a higher salary, become a partial owner of the firm, take on greater responsibilities and liabilities, and also receive a portion of the firm’s profits.

The structure of any partnership will vary depending on how it is incorporated and you can learn more about that in Starting A Law Firm.

Law Firm Partner

Joining a starting your own law firm or joining as a partner will immediately place more work, responsibility and liability on your career. The skills and experiences you acquired as an associate can now be put into practice at a high frequency and a much greater pay bracket.

In regards to compensation, partners can be paid in a variety of ways. You may receive a salary or receive a more common method of withdrawal from a pool of profits. Other methods can include earnings that are based entirely on the clients you secured and provided legal services for yourself.

When becoming a partner for a law firm you will receive a well-written contractual agreement outlining all the terms and conditions of your partnership. Inside this contract may be things like:

  • Required capital contributions
  • Amount of profit a partner can draw and how often each receive it
  • Salary and payment schedule
  • Penalties for leaving the partnership
  • Partnership authority
  • Clauses defining death and disability
  • Procedures to resolve disputes between partners
  • Descriptions of roles, responsibilities, and accounting information

Law firm partnerships requires delicate consideration, strategic negotiations, and careful decision making. Think of joining a partnership as getting married for a certain period of time. You’ll want to know exactly who you are going to be partnered with, how they operate, what they believe in and most importantly the “marriage” rules that will influence your practice for years to come.

If joining a partnership is in your best interest, you may want to consider becoming an executive partner or a managing partner at a law firm.

Law Firm Executive Partner

As an executive partner at a law firm, you’ll take on many a distinct role in leadership and take on many of the major decisions that affect the fate and future or a law firm.

Executive partner’s require extensive insight which will support the growth of the law firm’s objectives and goals.

The responsibilities of an executive director include the overall management strategy, financial management, social accountability, workplace compliance, etc. The executive partner will be dedicated toward preserving and promoting the way the firm practices law and makes critical decisions regarding. The scope of work focuses primarily on short and long term operational decision. In comparison, a managing partner will be dedicated  toward high level management decisions and strategic issues.

Executive partners take on most of the administrative duties in the firm to ensure that operations run smoothly. They also perform functions in accordance to the principles and rules the firm has in place. The executive partner will often be elected from a committee managing partners and other high positioned investors in the law firm.

If you’re being considered as an executive partner of a law firm or seeking this position, the overall success of the firm will be entirely up to you.

Law Firm Managing Partner

Before becoming an executive partner at a law firm, it may be in your best interest to become a managing partner.

Managing partners for a law firm are responsible for the overall operations of the firm. This includes delegating responsibilities to attorneys, secretaries, firm executives, paralegals and other employees at the firm.

Managing partners, much like executive partners, can be responsible for developing the strategies and defining the goals for the long-term success of the law firm.

Decisions regarding the cases the law firm will take on and which clients the firm will represent is one of the roles of a managing partner. They will also be required to ensure compliance with professional standards while following government laws and regulations.

Here’s a detailed list of skills required from a managing partner:

  • Financial planning and strategy
  • Legal compliance
  • Client relations
  • Decision making
  • Strong verbal communication
  • Strong written communication
  • Delegating tasks
  • Improving operations and processes
  • Legal website design
  • Profitability management

Becoming a managing partner takes you away from the legal caseloads and into the back-end operations of the law firm. The workload is significantly greater and the responsibilities differ than a partner at a law firm.

To summarize the job description of a managing partner, they focus on the relationship side of the law firm and how to effective serve their clients.

Law Firm Virtual Receptionist

If you’re a solo practitioner or small law firm you may want to reduce your workload while improving the performance of your legal services. To do this in a cost-effective way, hiring a virtual receptionist can handle many of the small tasks required to run a law firm.

Virtual receptionists are able to help with tasks like social media, marketing, administration, advertising, answering phones and more.

Here you’ll find a variety of places to find a virtual assistant for your law firm.

What is a Virtual Receptionist?

Virtual receptionists offer highly-skilled service solutions that can manage many of the tasks your in-house staff would do. They can operate remotely, in office, or completely computer automated.

The benefits of hiring a virtual receptions include::

  • Cost effective
  • Time savings
  • Efficient
  • Reduce labour costs
  • Increased productivity
  • Access to expert talent
  • On-demand labour services

Virtual receptionists, also known as outsourcing, comes in the form of independent contractors, temporary office workers, remote workers, or

Are There Risks Using Virtual Receptionist?

While the benefits of having a virtual receptionist seem appealing, let’s take a moment to evaluate the risks of having a virtual receptionist.

Here’s some of the common risks that come with using a virtual receptionist:

  • Security & Confidentiality Risks. Providing legal services can expose you to a range of sensitive, personal information from your clients. If you choose a virtual receptions to handle your incoming calls, be sure there job requirements are clear: take calls, make appointments, and schedule consultation. Keeping sensitive information and data secure is a top priority at a law firm.
  • Quality Risks. Situations where quality becomes a risk include outsourcing calls to countries where language and cultural barriers exist. Potential clients may become frustrated explaining their needs to someone who is assigned simply to book appointments and set up an initial consultation.
  • Reputation Risks. Virtual Receptionists is another way of saying “outsourcing.” When you’re outsourcing work to other countries, it can sometimes lead to bad publicity and it may affect other staff working in house who may worry that they’ll lose their job to a cheaper, outsourcing solution.

When deciding how you’ll use a virtual receptionist at your law firm, if the risks outweigh the benefits, you should avoid including these outsourcing solutions at your law firm.

Law Firm Virtual Receptionists

If you’re busy providing legal advice or in the middle of a consultation, having an agent answering calls can increase the likelihood of securing new clients.

Services like AnsweringLegal provide dedicated call center solutions for law firms. They offer the following services:

  • Call handling
  • Message taking
  • Call routing
  • Legal intake
  • Customer support
  • Polite and professional customer experience

Call center virtual receptionist can be given a professional script to handle a range of questions and types of phone calls. Other services can provide 24/7 legal answering services to reduce missed opportunities at your law firm.

Here are a few more call answering services you can consider for your law firm:

PatLive – Offers 24/7 legal answering.

  • Pat Live provides virtual receptionists employed from the United States. They can help your law firm with message taking, appointment scheduling, lead collection, event scheduling, after hour agents, and more. With 27 years experience, Pat Live offer competitive virtual receptionist solutions for all business types.
  • Hours of operation: 24/7 services.
  • Pricing: $99 per month (50 call minutes) to $899 (1000 call minutes); provides additional features and a free 14-day trial.

Conversational – Offers friendly virtual receptionists in North America.

  • Conversational is an industry leading virtual receptionist service provider. Their team of professional and friendly receptionists come from the United States and Canada. They have over 14 years experience and are one of the few with 100% North America only receptionists.
  • Hours of operation: Custom operation solutions.
  • Pricing: $300 per month (600 call minutes) to $1000 per month (2400 call minutes); offers a 30-day free trial.

RubyReceptionist – Offers professional virtual receptionists and a mobile app to synchronize and manage all calls effectively.

  • Ruby Receptionists is a popular virtual receptionist service used by smaller law firms. They provide you with your own phone number which can be used to transfer to different lines and use detailed instructions to handle any situation coming into your office.
  • Hour of Operation: 8 am to 12 am EST + 5 am to 9 pm PST (can also operate on weekends)
  • Pricing: $259 per month (100 call minutes) to $989 per month (500 call minutes); includes 21 day money back guarantee.

AlertCommunications – Offers bilingual virtual receptionists and provide services exclusively for the legal industry.

  • Alert Communications has been providing their services since 1965 and use a client intake call centre strategy with their virtual receptionists. Instead of taking a call and transferring it to you, these virtual receptionists can handle any call volume and turn them into prospective clients at your law firm.

    Since Alert Communications is exclusive to the legal industry, their virtual receptionists are trained to use and understand legal terminology giving you that added edge of professional at your law office.

  • Hours of Operation: 24/7 services.
  • Pricing: Contact a sales representative to receive a quote for your law firm; requires a 1-month upfront refundable deposit.

Answer 1 – Offer a tech based virtual receptionist that can also provide web chat, text messaging, emails and more.

  • Answer 1 offers virtual receptionists for businesses of all kinds and every size. If you have a website for your law firm, their software system can be integrated to add additional intaking solutions. You don’t have to feel restricted to answering phone calls only and can include web chats and other virtual methods for prospective clients to contact your law firm.
  • Hour of operation: 24/7 services.
  • Pricing: $90 one-time setup fee; $239 per month (100 call minutes) to $749 per month (500 call minutes); provides a 21 day free trial.

Alternative Law Firm Solutions

Looking for more ways to make your law firm run more efficiently? Try these software solutions to reduce your workload and focus on providing quality legal services:

Health Insurance For Lawyers

Health insurance is a vital consideration for any lawyer practicing law. Whether you’re a solo-practitioner, small law-firm or a team of multiple partners, having the right insurance policy will provide peace of mind and financial support in the case of any unforeseen medical events.

Depending on the size of your firm, there are various packages you can obtain which cover general health, dental, and more extensive health related operations. You can choose between short-term medical to long-term medical and rates will vary depending on who you choose.

If you’re looking for malpractice insurance, you can read a comprehensive article about what you need to know.

Importance of Health Insurance

Health insurance is often in debate in the United States and regardless of the responses, having a good health insurance plan helps pay for the high costs of medical care.

Health care plans come in different packages and sizes. You can purchase individual health insurance plans or packages that protect you and the people working at your law firm.

All plans will vary on their degree of coverage however most plans provide coverage for general medical situations such as: seeing a primary care physician (i.e. for general medical check ups), medical emergencies (may require deductibles to cover expenses), preferred medical providers (where you have the freedom to choose your medical practitioner).

Getting the right health insurance deters any unexpected and unwanted costs associated with complications to your health. If you’re unsure where to get health insurance for lawyers, keep reading to review some of the choices available to you.

Health Insurance from the American Bar Association

Before searching for health insurance from private companies, you find a variety of beneficial health insurance packages from the American Bar Association (ABA)  or your local state bar.

If you are or become a member of the (ABA), you are eligible to receive discounted rates for health, dental and long-term health insurance plans.

For a solo practitioner, you can apply for a non-subsidy plan or choose from a list of affordable medical insurance plans that cover short term, long term, or temporary periods of coverage.

Additional packages can be purchased separately such as dental and vision insurance. If you’re operating a firm with multiple partners and/or associates, you can receive group rates at a higher discount. These insurance plans offer 100% coverage and you won’t have to pay any deductibles. In addition, you’ll receive nationwide coverage and you have the freedom to select and dentist of your choice.

If you’re looking for long term health care coverage, the ABA provides coverage to protect you today until old age.

The options offered through the ABA offer high limits, no deductibles and no credit checks. If you’re unsure where to get your insurance, reviewing the policies offered here would be a good start.

Public Assistance Programs

If you’re looking for a simple solution for health insurance you can apply for public assistance programs. While these programs are often available for lawyers who have limited or no income, depending on your situation, they may provide a viable alternative to more expensive health insurance packages.

One example of a public assistance program includes Medicaid. Medicaid is a health insurance program provided by the federal state which covers nursing home case, personal care services, and other medical costs for people with limited incomes.

This option is typically for those lawyers with low incomes and may apply to your situation.

If you or your law firm has more flexible and can invest in higher health care premiums, the following list of insurance providers may be more suitable for you.

Tips for Choosing Health Insurance for Lawyers


There is a lot of specific language included in health insurance policies. You will often see acronyms like HMO and HSA used repeatedly to describe what coverage you receive and how much the insurance company will provide.

As a legal professional, you know the importance of understand the fine details of a case. When it comes to choosing health insurance, you’ll want to know as much as possible to make the best decision for you and your lawyers.

Here’s a few tips to help guide you when deciding which health insurance provider to go with:

  1. Who Needs Coverage? If you’re a solo practitioner, you may only need coverage for yourself and any staff that helps out at the office. However, for a bigger law firm, you’ll want to consider who needs coverage, what’s their family situation, and whether or not your employees have children. Finding family-friendly insurance policies will provide coverage for not only your own needs but the needs of those who work at the office.
  2. What’s your budget? Once you know who needs health insurance and the kind of insurance you may want to receive, what is your budget going to be? Health insurance can be expensive and you’ll have to factor in your law firm’s budget when deciding how much coverage you can afford and the cost of the premium per person. Depending on where you practice law, you may be obligated to provide at least half the cost of the insurance plans.
  3. What are your options? You have the freedom to shop around for a health insurance provider that works best for you, your staff and your budget. Before making a decision, here are a few important points to consider:
  • What is the monthly premium rates?
  • Is there a deductible or co-payment? How much?
  • Can you choose your own health care provider or do you have to choose from a predetermined list from the insurance provider?
  • Does the insurance plan cover prescriptions?
  • Are there add-ons available? Dental? Vision?

When choosing a health insurance provider for you or your law firm, it is importance to perform your own due diligence to find the best plan. Although deciding on an insurance policy will be determined based on your budget and number of staff in office, having the right plan is valuable for your staff and their overall well being.