There are a lot of different people who enter the courtroom for a trial or hearing. The common players are the lawyers, their clients, and the judges making the ultimate decision. Let’s take a look at all the people found in a courtroom.
The people or entities (i.e. a business) who are involved in a lawsuit are known as “parties”. In civil cases, you’ll have plaintiffs (the suing party) and defendants (the party being sued). In criminal cases, there will only be the defendants involved with the crime. Particularly in criminal cases, defendants have a constitutional right to be present at their trials. The Sixth Amendment says, “the accused shall enjoy the right … to be confronted by the witnesses against him.” Whereas in civil cases, you can opt out of attending the trial.
Inside the courtroom, lawyers represent their clients or state-appointed parties in the lawsuit. Lawyers provide the majority of the speaking while presenting their party’s side of the case. Lawyers must follow legal procedures while trying to prove a defendant’s innocence or verify they should be accused of their crime.
Criminal cases involve a defense lawyer which can be state-appointed or hired by the defendant and a prosecutor. The prosecutor attempts to prove guilt while the defense lawyers attempt to prove innocence. In some cases, a jury may be present.
Civil cases do not necessarily require a lawyer, however, if a representation is needed, each party must pay for their own.
Lawyers have certain duties to maintain in court, according to the American Bar association, which include:
Not seeking court sanctions
Not withholding or delaying the disclosure of information regarding discovery objections
Only ask questions appropriate for the prosecution or defense
In court, witnesses are those who provide a testimony which includes facts and perspective on the case. Witnesses are asked called to the witness stand where they make their statement and can be examined and cross-examined by both lawyers present. Both sides can have witnesses and the kinds of witnessed may be known as plaintiff’s witnesses, defendant’s witnesses, or government witnesses.
In some court hearings, a selected group of people, known as the jury, may be present in the courtroom to determine the outcome of the trial. The jury is responsible for listening to and understanding the facts. Afterward, they must apply the law which has been instructed by the judge prior to the hearing. If the facts are conflicting or confusing, the jury must decide together the truth and reach a verdict. Court hearings can get very complicated and jurors have to decide who is telling the truth and make a decision that’ll have a dramatic effect on someone’s life.
Playing the most important role in the courtroom is the judge. Judges are responsible for the following tasks:
Presiding over the hearings and maintaining order;
Ensuring that the evidence presented by the parties illegal or not;
Educating jurors before a jury trial about the laws that apply to the case and the conditions they must follow to assist them in making a decision about the facts they hear in court;
Listening to the facts during bench trials to determine what are the facts and decide the outcome of the case;
Convicting defendants in criminal cases.
In cases where one or both parties cannot speak or understand English, a courtroom interpreter may be required. Courtroom interpreters will assist with the translation of a testimony which will be included in the court’s records. This is a challenge position since details can be lost in translation. Therefore, interpreters must be precise and only interpret exactly what is said by the witness or defendant. This means, if someone is lying, they must continue with the translation and not make any alterations whatsoever. Doing so can lead to a mistrial and other consequences.
The courtroom reporter is responsible for recording everything that is said and the evidence that is introduced during the hearings. Reporters use a machine called a stenograph to type information or they can create a recording. After the trail, this recorded information becomes the official record. Courtroom reporters will be responsible for creating a written transcript if either of the parties seeks to appeal the decision made in court. Occasionally, reporters may visit lawyerès offices to record depositions and conferences for judges.
Note: Stenographs are more commonly used by courtroom reporters. This machine uses symbolic keystrokes based on the spoken word. These machines can record upwards of 300 words per minute. Electronic sound recordings will use a special microphone placed within the courtroom. Both recording methods require a written transcript of the hearings afterward.
Court clerks are responsible for administering the oaths made by witnesses, interpreters, and parties. In addition, these clerks work within the courtroom to take care of records, authenticate copies of court documents, keeps minutes of the hearings, as well as prepare judgment and verdict forms. Courtroom clerks are essentially the judge’s assistant throughout the trial.
Inside most courtrooms will be an officer responsible for security. These are the law enforcement personnel in the case that a hearing gets out of hand and the must maintain order.
Could this the future of legal services? A future of lawyers on demand which allows people to choose from a pool of legal talent, at affordable rates, whenever legal advice is needed.
Although the traditions in law run deep, there is a trending new opportunity for those pursuing a legal career. Instead of working at a law firm, working insane hours, and having a portion of your earnings going into the owners’ pockets, you can become a freelance lawyer, working on demand.
Will Lawyers Quit Working At Firms?
Law firms dedicate considerable time and resources training their associates toward full-fledged lawyers. The hours can be long and additional work may be completed outside of office hours.
Becoming a freelance lawyer offers an alternative lifestyle to the traditional hard working demands placed on lawyers at a firm. Freelance lawyers have the ability to decide their working hours. It allows more freedom and flexibility for scheduling, operating a side business, or spending more time with loved ones.
Some freelance lawyers may opt to take a few months off to travel and pursue other lifestyles. Creating a work-life balance is a lucrative choice for young adults seeking to enjoy their adulthood even while developing their career in law.
Are All Freelance Lawyers Qualified?
While it can be easy to distinguish the reputation of a law firm, some prospective clients may be hesitant to work with freelance lawyers. Not knowing whether a lawyer is fresh out of school or was let go from a firm for malpractice may defer people from choosing freelancers.
However, in most cases, freelance lawyers are those that have had experience working at a firm and choose to take their career in law down a different path. Experiences will certainly vary from lawyer to lawyer, however, there are certain standards that all lawyers must follow in order to practice law.
Freelancer lawyers have the opportunity to be more selective with the caseloads and time management. These lawyers can maintain a high level of quality for their services by focusing on providing exceptional client experiences in order to attain future work and referrals.
Benefits of Freelancing
Take a look at how both lawyers and clients can benefit from freelancing:
Higher earning potential
Offer higher value work
Work on more unique clients and cases
Build expertise in the desired niche
Access to lawyers on demand
Reduce overhead costs
Cost-effective alternative to in-house lawyers
Ability to hire experts in a specific area
Freelancing lawyers have the ability to offer convenient services for short-term and occasional clients. It offers clients an alternative to expensive lawyer fees from a reputable law firm while maintaining the quality of service.
Many law firms are also recognizing the benefits of hiring freelance lawyers on a case-by-case scenario. Law firms can reduce their overhead costs by avoiding fees for health plans, holiday pay, and maternity leave.
Freelance Lawyers vs. Solo Practitioners
It would be wrong to assume that solo practitioners of law are the same as freelance lawyers. In most cases, the difference between the two includes the following:
Clients. Solo practitioners often work from an office and offer legal advice to their clients. Often, freelance lawyers do not provide any form of legal advice unless working on cases with other lawyers, law firms or administrative legal departments.
Hours. For a sole practitioner, working hours can be long and unforgiving. It is common for lawyers to send invoices for 40 to 50 hours worth of work even though they required an additional 5 to 15 hours after hours. Freelancers have much more freedom and can plan in advance which days to take off and enjoy for themselves.
Type of Work. Since freelancer lawyers have the freedom and flexibility to define their services and choose their clients, they can find themselves working for unique and challenging clients. Since freelancers offer more of the time to companies and other law firms, there tend to be fewer worries about dealing with emotionally taxing non-lawyer clients. Lawyers seeking to work more directly with the law and reduce the amount of emotionally draining counseling-like experiences with clients would certainly prefer freelancing.
Flexibility. Solo practitioner typically works from an office. This requires them to purchase office equipment, hire assistants or clerks, and maintain their office space. Freelance lawyers often don’t have this. Instead, freelance lawyers can use a range of locations and technologies to meet and connect with their clients.
Choosing to become either a freelance lawyer or a solo practitioner comes down to who you are as a lawyer. If you know how to manage your time and wish to have extra hours for yourself, freelancing is the way to go. In contrast, if you’re the type of person who enjoys a structured lifestyle that is motivated by a high-stress working style, focus on becoming a solo practitioner.
Freelance Platforms for Lawyers
There are a variety of online sources providing freelance lawyers access to prospective clients. Axiom, Vario, Lawyers on Demand provide unique matches for clients seeking flexible lawyers for their situations.
Axiom – The main feature that Axiom offers is a platform for freelance lawyers to create a profile and showcase their legal services to prospective clients. They offer temporary in-house services to clients who can hand-pick their own lawyers. Axiom currently has over 1200+ lawyers available provide services for real estate, litigation, intellectual property, employment and benefits, derivatives, finance and more. Axiom also offers global reach to assist with international businesses and clients.
Vario – This freelancing platform for lawyers offers flexible legal support for law firms, in-house companies, and individual clients seeking support. They focus on alleviating their client’s stress, reduce costs, and provide measurable results. Vario understands that the world is changing and remote work has become a staple in today’s working environments. They work directly with lawyers to uncover exactly what a lawyer wants to do and how to do it.
Lawyers on Demand – Here you’ll find services dedicated to those who want an in-house team or hired help at a law firm. All freelancers at Lawyers on Demand are carefully screened for quality and talent. They work with lawyers ranging in all areas of specialization to provide access to legal support for anyone looking for a lawyer. As of now, there are over 600 lawyers and consultants available to support prospective clients.
Are you wondering how to fast track your career in law? While there may be numerous career advancement opportunities for lawyers, knowing which ones to take can define a satisfying and lasting career in law.
To guide your decision making along with your career as a lawyer, here are a few highlights and considerations to keep in mind.
Classic Career Path for Lawyers
The common path for lawyers finishing their graduate studies and search for a firm to get hired will typically start as an associate working with other experienced lawyers. After a few years, some lawyers may be offered to become a partner of the firm.
Becoming a partner entitled lawyers with partial ownership over the law firm, additional responsibilities, and greater liabilities. Depending on the amount of time with the firm, partners came receive further career advancements such as becoming an executive partner or a managing partner.
With the increasing amount of students graduating from law school each year with limited number careers available, competition is fierce. Lawyers who can’t maintain their positions as a partner may experience the “up and out.” This is when partners are forced to leave the firm because they were not able to contribute to the profitability of the firm.
Overall, this makes high-paying legal positions at prestigious firms extremely competitive. The selection process for these firms will often be limited to experiences and students graduating from specific schools.
However, those who do not obtain their ideal career as an associate at their law firm of choice can opt for alternative law careers.
Alternative Opportunities for Lawyers
After studying law for so many years, becoming an associate at a law firm is not the only option. Instead, law students can continue their education and pursue masters and doctorate degrees in areas specific to an area of specialization.
Pursuing an academic legal career can lead to a full-time position as a faculty member at a law school. Administrative and other teaching opportunities can also be found.
In addition, some lawyers may choose an internship. Internships offer freshly graduated law students with a chance to receive real experience while working with judges and other professional legal workers.
Another option may be to work for a corporation. While this is not a common path, some of the bigger corporations require a team of lawyers and legal support to keep their operations running smoothly.
Here is a suggestive list of alternative careers for lawyers:
Some lawyers who have worked with professional law firms and choose not to become a partner may pursue to form their own law firm. As seen in the chart above, 20% of all lawyers are self-employed.
Those who choose this career path can succeed by establishing a strong marketing plan and business strategy. Seeing their legal services as a business is a vital understanding of how to survive when competing against other self-established and long-lasting law firms.
Self-employed lawyers may place a heavy burden on solo lawyers who can’t afford to hire an assistant or secretary. However, some software products have been made available to handle various tasks such as accounting, invoicing, and other matter.
Other ways for self-employed lawyers to survive their first year as a lawyer would be to get a website, start a blog, and use paid advertisements.
Career Prospects for Lawyers
According to MyFuture, employment rates for lawyers are expected to grow 6% from 2014 to 2024. This prediction is based on the anticipated growth of other occupations in the United States which will increase demands for legal services. Individuals, businesses, and various levels of government will need legal assistance to support this growth and new demands.
Due to this increase in demand, the cost for legal services may consequently increase as well. This may cause law firms to reevaluate their staffing requirements and opting for law management software may prove to become a cost-effective solution.
Other methods to reduce costs while remaining competitive may lead to lawyers outsourcing their staffing to low-cost agencies. In addition, routine work can now be automated with various document programs dedicated to lawyers.
Lawyers are traditionally known to wear tailored suits to look professional for their daily responsibilities. However, recent trends in fashion have seen some lawyers working in their offices wearing casual attire.
If you’re unsure what to wear to the firm or you’re looking for a change of appearance, here’s a brief overview of dress codes for lawyers.
Dress Code for Male Lawyers
Lawyers spend a significant amount of time in office with occasional appearances in court and other public locations (i.e. interviews with clients, research at a library, etc.). There are two dress codes for lawyers which call for either a formal business attire or something more casual.
Formal Business Dress Code: Lawyers should wear a white dress shirt which a neutral collared tie beneath their tailored suit. Common suit colors include gray or navy (note: wearing black is known to represent funerals which are advised to avoid in the courtroom environment). This lawyer’s dress code is meant for court appearances, interviews, meetings with clients, and other business-related activities.
Casual Business Dress Code: Here, lawyers can skip the tie and discard the suit to wear something less formal. Wearing a golf shirt or attractive sports shirt with casual trousers or khakis is acceptable. Having a sports jacket, cotton sweater, or a vest can also be a suitable addition. These outfits are common for less formal events and gatherings.
Lawyers should remember to wear appropriate shoes. Leather dress shoes are the legal industry’s standard that can be paired with black, brown, dark gray, or navy socks depending on the suit color. Loafers may also be acceptable in casual days. Here you can read more about shoes for lawyers.
Dress Code for Female Lawyers
The dress code for female lawyers is a bit more complex. In the history of legal work, women were predominantly providing legal support and not working on legal cases. However, recent years has seen an increase in female lawyers which has led to some controversy over what a woman should and should not be wearing.
Regardless of the situation, whether it is a casual event or a formal court hearing, there are some articles of clothing that female lawyers should never wear. These garments are often forbidden by a law firm’s dress code and they include:
Tight fitting and low cut tops of any kind
Shirts with straps, open backs, halter tops, etc.
Stretch pants, yoga style pants, etc.
Miniskirts and capris that end above the knee
As a general rule of thumb, female lawyers should avoid showing any cleavage and revealing too much leg.
To keep things simple, females should follow similar guidelines that define male lawyer’s dress codes. Expect to wear suits in similar styles and made to fit in a similar fashion as men. However, as an alternative, some law firms allow for skirts to be worn so long as they are not too short.
Lawyer’s Fashion Worldwide: In Pakistan, the dress code for lawyers is dependent on the seasons. In the summer, lawyers wear a white shirt with a white neck band and trousers. This dress code is strictly enforced in the country.
Overview of Unacceptable Clothing
To help distinguish what can vs. should not be worn, here’s a quick list of unacceptable clothing choices that would breach a lawyer’s dress code:
Tight fitting clothing
Shorts or jeans
Casual, non-collared shirts
Sweatshirts, sweat suits, or gym clothes
Golf shirts emblazoned with logos and images
Crazy colors or leopard print
Novelty items (i.e. ties, clips, etc.)
Lawyers are expected to be well-groomed when arriving at the office or the courtroom.
In regards to hairstyle, men are expected to maintain shorter hairstyles that are neat and conservative in style. Facial hair is acceptable as long as it is well groomed. Arriving to work with wild long hair or rugged facial hair would be inappropriate.
For women, both long and short hairstyles are acceptable. As long as the style is neat and professional, there won’t be a problem. Arriving with untamed, messy styles or brightly colored hair may cause alarm. Also, some limitations may include having hair longer than their waist and child-like hairstyles.
Perhaps this may apply more to women than men, but there are a few dress codes considerations regarding accessories.
For women, jewelry and accessories are acceptable if they are not in excess or too extravagant. Alternatively, wearing cheap jewelry may be frowned upon. Wearing strong perfumes, too much makeup, revealing bra straps or tattoos, and long nails should be avoided.
For men, having professional looking tie clips and pins may be suitable for their attire. Wearing a professional watch would be acceptable. Wearing too much jewelry, excessive cologne, or revealing tattoos should be avoided.
While this is not necessarily lawyer’s attire, briefcases play an important part of a lawyer’s job. Having the right briefcase to carry legal documents and office supplies while working on the go should also follow along with the dress code for lawyers.
Imagine arriving into the courtroom with a briefcase showcasing an image of your favorite superhero fighting crime. For advice on briefcases for lawyers, try this.
Law Firm’s Dress Codes
If you work at a law firm, the dress code detailed may be different from what you read above. Every firm reserves the right to create a dress code for their lawyers to maintain the image and professionalism of the firm. This article is meant to provide a general overview of what lawyers should wear and what to avoid.
Trending everywhere is an increase of technology being used at the workplace. These changes occur swiftly and are meant to make jobs easier or more efficient.
In the world of law, there’s no exception. Even lawyers are gaining access to more clever tech tools to make their lives better. However, you won’t have to worry about upgrading your phone or downloading hundreds of new features and struggle to try to figure things out.
If you’re like most lawyers, technology has a few standard features and that’s all you need. Well, wouldn’t you like to discover the true potential that technology can provide you and your legal services?
Let’s take a look at a few of the best tech tools for lawyers which will help your legal practice in the 21st century.
1. Research Tools
If you’re spending endless hours researching the old way (i.e. in a law library), you may want to try these advanced research tools. If you want to try powerful but affordable research, check out Ravel Law or Casetext:
Ravel Law is a resourceful legal search tool that allows lawyers to search legal data, analyze results, and create understandable visualizations. Ravel Law obtains all their data from Harvard Law Library. Use Ravel Law to put new information into practice.
Casetext is another provider of legal information and offers free services to law students and pro bono lawyers only, otherwise, it’s a subscription-based service. Casetext’s unique contextual legal research technology, CARA AI, automates key legal research, arming lawyers with the highest quality research possible, ultimately allowing firms to spend time on higher-value, billable work — and avoid missing key precedents or decisions. Consider CARA as you’re very own, digital assistant.
Ravel Law is best for gathering information for a litigation while Casetext serves to find relevant data and information for legal briefs, memos, letters and other legal documents.
2. Live Chat for Websites
Lawyers with a website can really benefit by implementing a live chat system on their websites. This useful tech development is becoming increasingly popular as it allows owners of a website to engage directly with visitors.
If you’re thinking about putting together a powerful Facebook Ads campaign, having live chat ready to go can potentially boost client intake.
One thing to keep in mind with using this technology on a lawyer’s website is the American Bar Association’s Ethics and Regulations regarding online marketing.
3. Accounting Software
Accounting software is a great tech choice for lawyers. There is a wide range of service providers available and they’re focused on providing solutions for lawyers. Here are a few of the things your accounting software can do for you and your firm:
Invoicing and billing
Many solo, small and medium-sized law firms use accounting software to automate some of the work responsibilities at the office. Some of the top software provides include Clio, Abacus Law, Bill4Time, Legal Files, and PC Law.
This accounting software provider typically provides a free trial which allows you to test out their features. For a comprehensive review of these this lawyer tech tool, see best accounting software for lawyers.
4. Cloud Storage
Although some accounting software programs offer additional storage, you may want a dedicated cloud provider to store your data. Cloud storage allows for data to be stored on servers away from your computer.
This can provide you access to important files and information while you’re on the go and even on your cell phone. Dropbox and Google Drive are two common and easy to use save files and documents.
However, you may be concerned about the security of your client’s data. One thing to consider is that as a lawyer, putting all your sensitive information on cloud storage could lead to it getting hacked. It is a lawyer’s responsibility to safeguard their client’s personal and sensitive information.
If you do decide to use a cloud storage to save your legal documents off your computer, try setting up two-step authentication.
5. Virtual Office
While this may be not a dedicate tech tool for lawyers, it has become a go-to solution for many solo and small-sized law firms. Setting up a virtual office allows lawyers to save time and focus more on the success of their firm.
Virtual offices function by outsourcing phone calls to trained professionals who can schedule consultations and assist with intaking. The benefits of a virtual office include:
More time for clients
More time to market legal services
Reduced operations costs
Getting a virtual office for your law firm is an effective use of technology for your practice. Depending on the area you specialize, you can receive a team of dedicated receptionists who can understand and use appropriate legal language.
You might think the purpose of your lawyer website is to provide information about your law firm’s legal services or a place where people can request a consultation. While these may be the primary objectives, there are a few things you must do before the phones start ringing.
From a digital marketing point of view, lead generation is a popular term you should understand. When you’re looking for potential clients for your firm, driving the right traffic to your website is the first step then turning those visitors into clients is the next.
If you’ve been wondering how to get more leads at your law firm, perhaps this will help you out.
Traffic refers to the number of visitors to your website which can either be real people or bots. You can see this if your website connected to a tool like Google Analytics. Once installed, you’ll be able to track both web visitors and the number of page visits.
Lead Generation is the process of curating or collecting prospective client’s contact information and taking them as clients.
Landing/Squeeze Page can be used to send web traffic to a specific web page to offer valuable content in exchange for their contact information. Alternatively, you can offer a special promotion (i.e. free consultation) which can only be found on this page.
Sales Funnel is a series of steps that takes leads through the process of becoming a new client at your firm. From a lawyer’s perspective, you use various strategies to market and bring in new clients (i.e. drip marketing).
Conversion Optimization is a process of increasing the percentage of visitors to your website and converting them into a new client.
Perhaps you can start to see that there are various angles you can take when it comes to marketing your law firm’s website. The essentials include web traffic to generate leads and a landing page to collect them. As well, you’ll have to perform ongoing site analysis to find new ways to turn more visitors into clients at your firm (maybe changing some of the colors on your website will work).
This will likely be an ongoing process for your online marketing strategy. In the meantime, let’s explore how you can improve you lead generation at your law firm.
More Leads. More Clients.
When you’re considering a lead generation strategy for your law firm, you want to ask yourself these kinds of questions:
By addressing these questions, you can start to develop your own methods to finding clients that you prefer to work with. Remember, this is your business which means you ultimately decide which types of clients you choose to work with or not.
What Kind of Clients Do You Want?
Let’s start here. Do you even know what kind of clients you prefer working with?
You probably don’t enjoy taking on clients that add more stress and more work than is needed. Perhaps if you’re in a desperate situation, you may accept these clients because you need the cash. But, you know if you continue doing so, you’re going to burn out.
Instead, take a moment to determine who you enjoy working with and what specific cases you handle best.
If you’re depending on the internet to find almost all of your clients, you have to be prepared that people are going to be “shopping around” for the lowest rates. Nonetheless, that’s not to say you can’t find quality clients online, it’ll just take a bit of effort and testing to find.
Now, before you keep reading, ask yourself this: was there ever a client you would rather not work with?
Where Will You Find Your Clients?
Your prospective clients are likely a few clicks away from stepping into your office to get their legal struggles solved.
You should be aware that search engines receive a lot of queries from people looking for solutions to their legal problems. Some common search entries may be:
[Lawyer Type] + [Location]
[Lawyer Type] + Fees
Cheap/Affordable Lawyers + [Location]
Often, you can design your website in a way to attract these searcher to your website. This is the process of SEO and you can find more information about that kind of strategy for your law firm here.
Knowing where your clients are spending much of their time online can be difficult if you’re not familiar with the web. However, social media (i.e. Facebook, Instagram, LinkedIn), are great places to start targeting specific groups of people who may be in need of your legal expertise.
For the solo lawyer doing all the marketing yourself, you may want to consider these marketing ideas coming next (these ideas also apply to lawyers and law firms of any size).
How Will You Attract Those Clients?
Are you familiar with the term bounce rate? It wasn’t defined above however it refers to the amount of people who visit your website then leave right away.
This happens because the content or information on your website and landing pages aren’t fulfilling the need that people were looking for.
In order to attract more clients to your firm, you’ll have to test a few different strategies to see what works and discard what doesn’t work from your marketing methods. Here’s a few strategies you can consider to start generating more leads:
Strategy #1: Compelling Landing Pages
If you’re running a PPC campaign, you’ll want to make sure your marketing dollars are getting you the biggest return possible.
The best way to ensure you don’t waste all your money is making sure the keywords you use in your ads is congruent with the message on your landing page.
If you think of your website in terms of a sales funnel, consider offering a free consultation. As you run your ads, target the immediate needs of people thinking about divorce, those recently in a car accident, or a new business in need of copyright protection.
You should understand the fundamentals of keyword research to know which words people are using to serve better ads. As well, you should create ads that not only look good but remain consistent to the overall message.
Then, when people start are arriving to your landing page, use a strong and compelling message that gets them to sign up to an email list, send a message to your firm, or to call you right away.
Strategy #2: Helpful Videos
Are you Camera Shy? Hopefully, not.
Offering a helpful video, especially with your expertise in your area of practice, can allow you to make stronger connections and build better trust online.
Let’s face it, a few words on a screen may not be the icing on the cake when it comes to choosing a person who’s going to help a dire situation or prevent someone from going to jail.
Instead, videos allow you to reveal your personality and send a direct message to those considering a lawyer in their community. Take a look at this lawyer who takes a camera to his office and capturing his entire day:
Strategy #3: Offer Free Information
You’ll see this strategy used a lot of online services. They create a free piece of valuable content, host it on their website, then give it away for free in exchange for someone’s contact information.
As a lawyer, you know there’s all kind of questions people have about their legal situations. For example:
Those going through divorce want to know what rights they have, the risks involved, and the possible outcomes to their situation if they and their spouse can’t come to an agreement.
In the business world, copyright infringement can ruin a business. People want to know how they can protect their creative intelligence and what kind of legal action they can take if their ideas are stolen.
Some people experiencing a traumatic event may not know what actions to take in their situation.
You can then follow the same idea from above where you use the emails collected to send more content, offers, and information about your legal services.
Quick Warning About Lead Generation
If you ever consider hiring someone to help with your lead generation, there are a few things you should consider before you do. These services may offer pay-per-lead or pay-per-click vendors. However, you have to watch out because you can get a lot of leads (i.e. emails, phone numbers, etc.) but they may not be interested in your business.
In case you want to go ahead and use these services, consider these lawyer specific pay-per-lead services:
Please do your own due diligence before using any of these services. We do not endorse nor receive payment from these services. These are just a few of the available PPC and PPL services you can use for your firm. Results will very and should always be measured for cost effectiveness.
Marketing your law firm can take up a lot of time and money, but it doesn’t have to. You don’t have to be a sales expert, naturally outgoing, or excessively charming either. Instead, growing your law firm starts with a strong marketing plan that uses successful strategies targeted at the right audience and performed consistently. While you may not see results overnight, given time, new clients will be calling up your office.
To help you develop the right marketing plan for your business, here’s a list of marketing tips and ideas specifically for you.
Meet with referral contacts regularly. No matter how busy you are, take the time to meet or contact your referrals personally to remind them that your services are ready and available.
Know your target market. Obviously, if you’re a divorce lawyer you won’t be searching for a client with workplace injuries. However, you’ll want to know everything possible about your target audience and tailor your marketing plan to them.
Attend annual/monthly dinners with colleagues and law school classmates. Even as you pursue your career in law, it’s important to reach out to old classmates and build upon your referral network.
Study more briefs and related cases. The more you know about the cases you intend to provide legal services for, the more knowledge and expertise you will have. This is critical for building trust with potential clients and answering questions backed by the research you performed.
Put your law firm on social media. Social media is a smart way to reach out to communities and specific groups of people to inform them of your legal expertise.
Get a website for your law firm. If you haven’t done so already, having an attorney website for your law firm can increase client intake by finding new clients searching for lawyers online.
Make networking a priority. This should be a habit. Go out and meet people every day even when you don’t feel like it.
Start a law blog. Writing articles and guest posts on other blogs is a great way to share your expertise in your area of law.
Create a content marketing strategy. Once your blog is filled with quality content, you’ll need a smart marketing strategy to reach out to people interested in reading it.
Offer free consultations. Everybody loves free stuff. If you can give a few free minutes of your time, you can use this as an introduction to yourself and a chance to sell your legal services.
Have a unique and compelling CTA.Your call to action, either on your website or throughout social media, should be clear when telling readers what to do (i.e. call today for a free consultation about your personal injury).
Attend public events with an attitude to give, instead of receiving. Often, the most successful lawyers are those with a giving mindset rather than taking from every opportunity they see.
Know your USP. What is your Unique Selling Point? Remember, people are hiring lawyers to work for them, not the law firm itself. What makes you so special?
Create a brand and spread it. Consider developing a stationary set with your business logo and some short descriptions that capture what you can do.
Use Facebook Ads. You can set up cost-effective and highly targeted Facebook Ads to find new clients.
Start a drip marketing campaign. When you start collecting contact information for potential clients, you can create a series of timely messages to nurture them into new clients.
Give away free resources. While you may want to bill for every minute of your time, consider taking a moment to put together some free resources (i.e. pamphlet, ebook, etc.).
Be helpful to those in your community. When you meet new people in your community, find a way to give a helping hand. Sometimes it pays to be helpful.
Market your law firm if it feels right to you. Don’t think that you have to commit to every marketing method available. For example, if you don’t like social media, don’t use it.
Make sure it’s easy to reach you. Similar to having a strong CTA, you should have a distinct and easy way for people to get in contact with you.
Use accounting software programs for lawyers. There are a few accounting software programs that can automate your entire firm and all you more time to focus on finding more clients.
Start a Google PPC campaign. There are a lot of competitive keywords that can be expensive. However, if you use the right words you can increase traffic to your website and leads for your legal services.
Ensure that your content is shareable. If you do have a blog, be sure social media share buttons are visible and don’t be afraid to ask readers to share it when they reach the end.
Understand the basics of SEO. Learn how to make the necessary changes to your website to increase your ranking in search engines.
Focus on getting referrals. Getting referred clients makes the intake process so much easier. Plus, referred clients tend to be more loyal and more likely to provide you with referrals in the future.
Send referrals to other lawyers. You can send referrals to others in your network (i.e. when your too busy with other cases or a prospective client asks for work in a different area of law). If karma exists, you can expect these favors to be returned to you.
Don’t be shy, ask directly if your clients know anyone who needs you.Perhaps others people your client knows needs your services but they’ve been too focused on their case to see it.
Release content on social media at specific days and times. Sometimes the mornings get more engagement than the evenings and vice versa.
Volunteer at various legal groups and activities in your community. It doesn’t have to be specific to law, you can join an organization to give back to your community while getting your name and legal services out there.
Go to bar association events. Whenever there are events from your local bar association go and network to again, build your referral network.
If you plan on using search engines to lead new clients to your legal services you’ll want to know the latest trends. Having all the latest data and information about what people are searching for on the internet is the key factor for any business offering their services online. Luckily, Google Trends offers a tool that does that.
Understanding the data surrounding search data allows for an effective marketing strategy to emerge. The behaviors of consumers are constantly changing and adapting. Search data reveals new insights about your clients, competitors, and industry.
Let’s explore how search data can influence your marketing decisions and the content you create for your law firm’s blog.
What is Google Trends?
Google Trends reveals the frequency (or popularity) of a search-term being entered compared to the total search volume across various regions of the world. Using this tool, you will be able to see the trend of a search term across time. You can also look at search data for in real-time, too.
Science Direct studied the usage of big data and found that notable search queries were performed for statistics, policy and law. This big data can be used to make informed marketing decisions for your law firm.
In addition to marketing, Google trends can:
Analyze the interest of search users related to your area of practice
Forecast legal issues that require immediate attention
Acquire a diverse set of information from various sources
Access raw search data related to your area of law
Having a better understanding of how people are using Google, especially in terms of people dealing with their legal questions, puts your law firm in a position where it can solve their problems.
How to Use Google Trends
Getting started with Google Trends is simple and the best part is it’s free to use. On the main page, you can browse trending stories or explore topics using the search bar.
To start your own research and analysis of big search data go to Explore and enter your search term or topic.
Before hitting enter, you may want to adjust a few of the settings to obtain search trends related to your practice and your area. You can make adjustments to:
Choose your country or anywhere else in the world.
Choose from past hour, 4 days, 7 day, 30 days, 90 day, 12 months, 5 years, or from 2008.
Choose a category based on your area of practice (i.e. an personal injury lawyer may choose Autos & Vehicles).
Search type. Choose from News, Web, Image, Google Shopping, or YouTube.
How Lawyers Can Use Google Trends
If you’re wondering why traffic to your attorney website is declining, Google trends can help you reveal why keywords which ranked well before may no longer bring in new visitors.
However, SEO experts can spend hours creating a strategy from a deep analysis of Google trends. Here’s a few ways your law firm can use Google Trends:
1. You can use the search bar to explore general topics like “practice area + lawyer” or “law related search term” keywords (i.e. divorce lawyer or divorce in New York).The first screen you’ll see is Interest Over Time which shows the popularity of those keywords over a certain period of time.
When you add additional search terms you can better understand the overall search demands related to your area of practice. The peaks and dips show trends throughout the year which can guide you toward when and what you publish on your blog.
2. Next, you can see where each search words and being used throughout the country. When you browse over each state and you will see the interest based on each search query.
After selecting one of the states, you can get more detailed results of trends based on metro locations.
3. At the state level, you can start to see some specific search queries being made throughout the state. This feature is useful to make decisions about opening an office in a location where law-related terms are being searched the most.
You can see that the search term Divorce has high interest in Bakersfield. This could be an ideal location to open an office because of the high search demand.
From the state level, you can go even deeper to see where and how popular a search term is being made. However, if there is not enough data you will see a notification. You can try using a more general search term to obtain more information.
4. Try searching YouTube trends. Not everyone is using Google’s search engine to find answers to their problems. YouTube is another great source to analyze trends and perhaps find ideas for your own advice or news related video channel.
5. Use Trending Search to find the latest news and searches trending right now. You can find this by navigating to the menu bar on the left. Trending searches is a great way to get ideas for your content. If there’s a popular news item or topic that’s related to your law firm, consider writing an opinion piece or offer your perspective on the situation. Doing so can put your law firm’s website into by spinning current events toward your legal services.
If you want to get notifications to your inbox as-it-happens, each day, or each month, you can click the “+” button to subscribe. When you regularly update your blog with fresh content, this sends a signal to Google and other search engines that your website is active and providing value. Knowing the trends can help you adjust your blog content toward an audience with a specific search demand.
Ready to Use Google Trends?
Remember, Google Trends is showing you what is or has been popular on their networks. Lawyers can use this information to:
Discover which keywords (or search queries) are most popular
Find related keywords that are becoming popular
Compare law related keywords that are gaining or decreasing in popularity
Identify geographic locations where keywords are used
While you can use this to create your content and social media posts, there are better and more accurate tools you can use for SEO.
The old days of listing your law firm in the local newspaper may not be entirely dead, but there are now many effective and cost efficient ways to market legal services. From ads that cost you per click to clever tricks to drive traffic to your attorney website, here’s a list of digital marketing tools even lawyers can use.
Notice: some of the marketing tools on this list may not be specific for legal services, however, these are popular tools used by digital marketers.
1. Lawyer Website. This had to be at the top of the list. If you don’t have a website for your law firm or legal services, you won’t be able to take advantage of the rest of the tools on this list.
2. Law Blog. Starting thinking of a law blogas a tool to attract potential clients to your law firm. You can write about trending topics or provide valuable information about your area of practice.
3. Google Trends. When it comes to popular stories and search terms that create the most buzz, try Google Trends. You can find all the hottest words related to your law firm. You can also read this about Google Trends for Lawyers.
4. Google Keyword Planner. SEO is dependent on keywords. Once you know which words are trending, use Google Keyword Planner to find variations and other stats to influence the content you make on your blog.
5. BuzzSumo. Many digital marketers use BuzzSumo and can lawyers to find the best content across social media and search engines.
6. Google Webmasters. Putting your law firm’s website on Google Console allows you to debug any critical errors to your SEO or receive notifications should your site get hacked.
7. Canva. Here’s a place to get creative elements, such as graphic designs, logos, posters, flyers, and more for free. Use this to attract more prospective clients from your Facebook ads.
8. Visually. If you want to offer a stunning infographic explaining the increasing rates of divorce throughout America, try Visually. Here you can get great ideas and images to create incredible online content.
9. Lexicata. This CRM (Customer Response Manager) is made specifically for lawyers. It helps you with client intake and managing your messaging system to deliver to the perfect message at the perfect time.
10. SEMRush. If you’re serious about your SEO and want a premium tool to dig deeper into popular search terms, use SEMRush. They also provide strategy ideas, content ideas, and technical SEO solutions to help your firm’s SEO methods gain traction.
11. Google Adwords. Once you have an understanding of the keyword your soon-to-be clients are using, start a Google Adwords campaign. You’ll be able to put your law firm’s services to the top of Google’s Search Engine.
12. Facebook Ads. Alternatively, you can tap into the millions of people who are actively using Facebook. Lawyers can use Facebook Ads to target specific people, locations, and other detailed demographics.
13. Facebook Audience Insights. Perhaps you should do a bit of research on your target audience before setting up your ads. Facebook Audience Insights gives you a detailed look at the types of people using Facebook, it’s perfect for understanding the types of clients you can help the most.
14. Medium. In addition to your attorney blog, you should try this popular platform where people share stories that matter. Who knows, you may be the guru of law your country needs.
15. Ahrefs Blog. For those lawyers with a curiosity for the way to web works, Ahrefs Blog offers incredible insight toward SEO and online strategy.
16. HubSpot Blog. This is a place where you’ll find many digital marketers turning to for internet marketing advice. Maybe you can find some fresh new ideas to market your law firm here.
17. Buffer Blog. If you’re a social media enthusiast, the Buffer Blog is best to read about the latest trends and gain new insights.
18. Adspresso Blog. Sometimes Facebook Ads can leave a dent in your marketing budget. If you check out Adspresso’s Blog, you learn a lot about setting up and succeeding with your ad campaigns.
19. WooBox. Do you offer a free consultation and want to share this with as many people as possible? WooBox helps you create all kinds of creative campaigns to marketing your law firm.
20. MailChimp. Email marketing is a common strategy to send information and content to past clients and newly acquired emails. MailChimp is a simple email automation tool that lawyers can use for their drip campaign.
21. Ad-Roll. Re-targeting is a method of featuring your ads throughout the internet after someone visited your site or saw your ad in a different location. With Ad-Roll, you can tap into their vast network and feature your legal services in your region.
22. Sizmek. Advertising is all about impressions and Sizmek focuses on making the most out of the impressions you get while saving you ad dollars. They use a data-focused approach to serving up and managing your law firm’s ad campaign.
23. Vimeo. Does your law firm offer video content? An alternative to publishing all your videos on YouTube, you can use Vimeo to share your content and reach more viewers.
24. Unbounce. Instead of sending web traffic to your website you can use Unbounce to create landing pages. Here you can design a strong message that tells potential clients why your legal expertise is the best in town.
25. VWO. Marketers understand the internet in terms of conversion optimization. This means the traffic you send to your website has a greater chance of purchasing a product (or becoming a new client). With VWO, you can get detailed analytics and test variations of your lawyer website, content, or call to actions to achieve the best results.
26. Google Analytics. This free analytics tool gives lawyer a basic overview of the traffic coming to their website, from what source, and more. Setting up Google Analytics requires an account then adding a small piece of code to your website.
27. Facebook Analytics. Does your law firms use Facebook? If so, setting up your Facebook Analytics will give you additional insight to optimize the journey from your Facebook Page to your law firm’s office.
28. IFTTT. Is this you? After you write a beautiful blog post you publish it, then share it on Twitter, LinkedIn, Facebook, and any other place you can find that will accept your link. Well, with IFTTT you can automate that process and save a significant amount of your time.
29. Feedly. You can use Feedly to create an aggregate of news channels and offer them on your website. If you’re a personal injury lawyer, you can add blogs and other news sources related to accidents and incidents in your community.
30. Scoop It. If you want to join a content network, join Scoop It. Here you can share your latest blog posts and write exclusive articles to drive new clients to your firm.
31. ColorZilla. If you’ve ever seen a color on the internet and wanted to know what it was you can use ColorZilla to get you the code.
32. Evernote. You likely keep your office organized and you can use Evernote to help with your computer related tasks. However, as a lawyer, you may want to keep confidential information off this platform and stick to more secure apps for lawyers.
33. Calendly. Looking for a simple solution to schedule new intakes directly from your website. Calendy lets you manage what times you are available which can be particularly resourceful if you want to offer a free 15-minute consultation by phone.
34. Trello. If your law firm has a lot of lawyers and you want an efficient way of sending notes and making sure office related tasks are achieved on time, use Trello. Their platform lets you create “boards” with lists of tasks and to-do lists which can improve the workflow in your office.
35. Chat.io. When visitors come to your website having a live chat button in the bottom right corner can help turn questioning visitors into new inquiries. Chat.io offers an easy to install lawyer chat on your website which can be monitored by your or your staff.
36. Screaming Frog. Sometimes a small improvement to your website can increase the amount of visitors. Screaming Frog is a free web auditor tool which can evaluate your law firm’s on-site SEO.
37. PageSpeed Insights. Here’s yet another resourceful Google tool that allows you to measure your site speed and receive suggestion on how to improve it. Remember, a website with a faster load time improves the likelihood they’ll stick around for it to load and contact the firm.
38. SimilarWeb. Have you ever wondered why your competitor’s law site is doing so much better than yours? With SimilarWeb you can figure out their online strategy by gaining an inside look at their content and keywords.
Having an effective SEO strategy for your law firm will not only keep you competitive but also give you access to more prospective clients. If you already reviewed our SEO Tips for Lawyers and advanced SEO methods, we put together any missing pieces to the SEO puzzle right here.
Ever wondered why certain websites appear on the front page of Google when you search, “Criminal Defense Lawyer in Florida”?
This is made possible by SEO.
SEO, or Search Engine Optimization, is simply increasing your visibility in search results. There are many different ways to improve your search rankings such as backlink building, decreasing website load time, and more.
If your website is currently found on the 27th page of Google’s search results implementing just a few of the ideas in this article could see a significant increase in your search rankings.
Keep in mind, getting your website ranked on the top pages takes consistent effort because there are likely other law firms competing for the same position. However, by implementing an SEO strategy for your law firm you can take advantage of getting free traffic from search engines.
SEO Strategy #1: Know Your Search Words
The first step to improve your website rankings in the search engines is to understand the words people are using in Google, Yahoo, Bing, and other search engines.
In a Google Consumer Survey, it was found that 96% of people use search engines to find legal advice. They also found that 74% of them would go to a lawyer’s website and take action.
This makes search words extremely important so that your law firm is discovered by people looking for your legal services.
How to Find Your Keywords
There are a few free and simple tools you can use to find the keywords being used in the search engines.
Tool #1: Google Keyword Planner
Google’s Keyword Planner allows you to find all the keywords people use which are related to your law firm. The insights you get from this tool includes keywords, ad group ideas, historical statistics, competition, keyword, trends, bidding and much more.
To use Google’s Keyword Planner, you need an AdWords account. Don’t worry, you won’t have to add your credit card or purchase any ads to use their free keyword planner.
If you’re unfamiliar with Google Keyword Planner, follow these steps to get started.
Step 1: After you sign in or sign up, you’ll arrive at the AdWord dashboard.
Step 2: Click on the tool icon in the top right corner.
Step 3: Select “Keyword Planner”.
Step 4: Enter your search terms.
Let’s use “Divorce Lawyer California” for our example.
The results show some important stats like Avg. Monthly Searches, Competition, and ad-related details.
You can use these results to put together keywords your web pages and blog content.
To improve the effectiveness and accuracy of your law firm’s keyword research, be sure to adjust the location and the date.
Adjusting the Location
Your law firm SEO strategy may be to attract more clients from your local area. To do this, you can use the location settings to find all the keywords being used from within your city or town.
Use the location search to be as specific or as general as you want.
Adjusting the Date
What if there were higher rates or accidents at certain times of the year? Or you’re a tax attorney and caseloads tend to increase at certain times of the year?
If adjust the date settings, you can see keywords that are used during certain seasons, recent searches, or an overview of keywords used throughout the year.
Even though Google’s Keyword Planner is meant as a guide for setting up your Google AdWords PPC, you can take advantage of the statistic for planning the keywords for your law firm’s SEO.
Tool #2: Keyword.io
Keyword.io allows you to find longtail and other related keywords. Longtail keywords are more detailed phrases (up to 3 words) which can be used to target a smaller demographic of people.
Instead of focusing all your effort on popular and competitive search terms, longtail keywords can be used to find prospective clients your competitors might be ignoring.
With Keyword.io, you can create a strategic list of keywords for any search engine including Google, Bing, Yandex, and Yahoo.
You can use Keyword.io to research keywords for a PPC Campaign, SEO, or article writing (more about this later).
Let’s use the same search term from before, “Divorce Lawyer in California”:
With Keyword.io, you can see variations of how the keyword is being used in the search engines.
Combining these results with Google’s Keyword Planner, you can come up with a strong set of keywords to use for your law firm’s SEO strategy.
SEO Strategy #2: Write and Publish Quality Content
The purpose of your law firm’s website is to attract prospective clients. To achieve this, you should write and publish quality content.
Here are a few simple strategies to guide you toward effective SEO Content Strategy:
Publish only compelling and quality content. You want to make sure that what you publish is both unique and useful to the people reading it. Ask yourself this, what value does your content give readers?
Use keywords. You now know how to search for relevant and current keywords so put them into your content. Use different keywords for each piece of content you publish. This not only expands your reach but also prevents SEO issues with Google and other search engines.
Share on social media. You’ll soon learn how popularity is important to improve your SEO. Start by sharing your posts after they are published and encourage others to share them as well.
Keep your content fresh. When you are writing and publishing new content on your law firm’s blog, keep it fresh and up to date. Spend a few minutes researching current events and try to write something related to today’s trends.
Obtain backlinks. You’ll learn all about this in SEO Strategy #3.
Publish frequently. Don’t just publish one or two articles and think that’s enough. You have to publish frequently to remind the search engines that your site is live and your content is important.
To get started on your law firm’s SEO content strategy, you want to be optimizing content for discovery and conversion. This means using the keywords you found and writing in a way that turns website visitors into new clients.
Also, you also understand the intent of the search words being used in Google. If someone searches, “Divorce Lawyer Fees,” they are likely shopping around for the best prices. If that person chooses your website, which do you think would be more compelling?
Sample Content #1:
Our divorce lawyers fees start at $100 per hour. Contact us today for a consultation.
Sample Content #2:
We offer some of the lowest divorce lawyer fees in town. Contact us for a free consultation to get started.
Another example of keyword intent could be someone searching for, “My wife wants a divorce.” Here, the intent is for information, both emotionally and legally, that will help them handle their divorce. In this situation, you may not want to sell your service but instead, come across as a warm friend with helpful advice.
Remember this: when you write content for your law firm’s website, you should always put your audience first. Writing to satisfy the ever-changing algorithms of Google and other search engines could lead to a negative SEO. Instead, focus on providing quality content that comes from you and resonates with your current and prospective clients.
Implementing Longtail Keywords
Let’s take another look at the list of longtail keywords from before:
You’ll notice quite a few keyword phrases found that can be used to shape the type of content you create. Alternatively, if you’re out of ideas you can use this list of longtail keywords to write articles like:
7 Reasons Not To Get a Divorce in California Without a Lawyer
Low-Cost Divorce Lawyer in California | YourLawFirm.com
3 Simples Steps for Filing for Divorce Without a Lawyer
Creating Quality Content
You could have a blog talking about your thoughts and experiences as a lawyer or you could create content with a strategic plan and a specific goal.
Again, using the list of keywords you researched related to your law firm, you can create a long-term strategy to publish and share content related to the needs of your prospective clients.
For example, during the Christmas season, you may want to write a series on the consequences and outcomes of drinking and driving. Or, if you’re that divorce lawyer from California, you can write about divorce rates and actions to take if they’re considering divorce.
Take note of what Matt Cutts, Google’s software engineer, has said about creating content:
“You need to find some way to pull people in, to get them interested, to get them enticed to try to pick up whatever concept it is you want to explain. So I would argue, first and foremost, you need to explain it well, and then if you can manage to do that while talking about the science or being scientific, that’s great.”
SEO Content Calendar
Planning out your content in advance can make your marketing efforts significantly easier.
You should plan for one to two months in advance and prepare content that can be interlinked with each other. Interlinked content are pages linking to another page on your website (this adds SEO benefits and also keeps visitors on your website longer).
Once you have created an SEO content calendar, you can start to publish on your social media accounts, email newsletter and any other places you can think of. However, before you do, you should consider the best times to publish your content. Here’s what Hubspot recommends:
Facebook: 9 am, 1 pm, and 3 pm (with 1 pm getting the most shares) on Thursday, Friday, Saturday, and Sunday.
LinkedIn: 7-8 am, 12 pm, 5-6 pm on Tuesday, Wednesday, and Thursday.
Instagram: 2 am, 8-9 am, and 5 pm on any day.
You’ll have to test your own content to see which times get you the most traffic and the best results. Ultimately, here’s a few tips to follow for your law firm’s SEO content calendar:
Post consistently (i.e. three times a week)
Use multiple social channels
Choose times that get the most engagement with your target audience
SEO Strategy #3: Build Your Backlinks
By now, you may notice that your law firm’s SEO strategy is quite complex. However, to keep things simple, the ultimate goal of SEO is to improve your popularity.
In order to boost your law firm’s “popularity” and get prospective clients coming to your website, you have to build backlinks from various online sources.
Search engines like google are looking for law firms with relevant and authority links pointing to its website. The way authority websites are measured is also based on the amount of traffic coming to that website.
Steps for Build More Backlinks
Building backlinks to your law firm’s website can be challenging. There are some methods you can try, but they could get you in a lot of trouble. For example, if you decided to purchase backlinks from an unreputable source, Google may put a penalty on your website which can block you from the search results.
To ensure your website doesn’t get blocked, here’s a few steps for building quality backlinks:
1. Publish quality content. If you’re producing great content that connects with the people who read it, there’s a great chance that they will share it with their friends and family. This is the best way to introduce your legal services to new people.
Take note of these blogs rated by the American Bar Association to be the best law blogs:
Verdict is a magazine blog provided by Justia (an online resource where you can sign up, add your website, and find prospective clients) which has a blog full of content on every aspect of the law.
Overlawyered is one of the oldest law blogs exploring the American legal system. Take a look at the bottom of this blog, notice the comment section? Here is a great way to contribute to the discussion and sometimes share a link your website:
2. Network and help others. Expecting people to link to you is unthinkable. You have to reach out to others and show off your expertise. You should join various forums and online groups to meet new people and offer help when you can. Here are some examples:
Quora is an active community of people asking and answering questions. After you set up an account for your law firm, you can search for relevant questions related to your legal services. Here’s an example using our California Divorce Lawyer:
If you had an article titled “Low-Cost Divorce Lawyer in California | YourLawFirm.com” you could insert a link into your answer. Quora is an authority website and not only can you use it to send new visitors to your website but it’s also effective for your backlinking efforts.
Reddit is a community of news enthusiast sharing and reading the top stories in America. Before you start sharing your content here, you should know that direct marketing is often frowned upon by its community members. There are various discussion boards where people are seeking answers to their problems, however, the website uses a rating system to rate anything posted and commented. So, be careful.
In this example, you can see that people are sharing their experiences getting or considering divorce in California. Here’s your chance to make direct connections with a potential client by offering content related to their situation and sharing your insights in a response.
When selecting which posts to comment, choose the ones with more points as these are receiving active engagement and interest.
LinkedIn Pulse is one of many social channels you can use to publish your content related to law firm’s blog. Here’s an example of a law firm using LinkedIn to share direct links to their blog:
LinkedIn may not be best place to find new clients but it’s a great way to build links and increase your website’s authority.
3. Become an online authority. If you’re publishing great content consistently, you can expect people to start writing and linking back to your website. You can’t expect your online authority to change overnight. By following the previous two steps and consistently engaging with people online, you can start to see more of your links getting shared online and you may even get featured on top news channels (links from these sources carry a significant authority that can boost your website’s search rankings).
Creating the perfect SEO strategy for your law firm starts with knowing which words prospective clients are searching online. Once you research these terms and create incredible content, you can start to share links to authority websites to grow your online presence and increase exposure to your legal services.