Category Archives: Ultimate Guides

What Are Career Advancement Opportunities for Lawyers?

Are you wondering how to fast track your career in law? While there may be numerous career advancement opportunities for lawyers, knowing which ones to take can define a satisfying and lasting career in law.

To guide your decision making along with your career as a lawyer, here are a few highlights and considerations to keep in mind.

Classic Career Path for Lawyers

The common path for lawyers finishing their graduate studies and search for a firm to get hired will typically start as an associate working with other experienced lawyers. After a few years, some lawyers may be offered to become a partner of the firm.

Becoming a partner entitled lawyers with partial ownership over the law firm, additional responsibilities, and greater liabilities. Depending on the amount of time with the firm, partners came receive further career advancements such as becoming an executive partner or a managing partner.

Depending on a lawyer’s area of specialization, there may be opportunities to take on greater roles and responsibilities.

With the increasing amount of students graduating from law school each year with limited number careers available, competition is fierce. Lawyers who can’t maintain their positions as a partner may experience the “up and out.” This is when partners are forced to leave the firm because they were not able to contribute to the profitability of the firm.

Overall, this makes high-paying legal positions at prestigious firms extremely competitive. The selection process for these firms will often be limited to experiences and students graduating from specific schools.

However, those who do not obtain their ideal career as an associate at their law firm of choice can opt for alternative law careers.

Alternative Opportunities for Lawyers

After studying law for so many years, becoming an associate at a law firm is not the only option. Instead, law students can continue their education and pursue masters and doctorate degrees in areas specific to an area of specialization.

Pursuing an academic legal career can lead to a full-time position as a faculty member at a law school. Administrative and other teaching opportunities can also be found.

In addition, some lawyers may choose an internship. Internships offer freshly graduated law students with a chance to receive real experience while working with judges and other professional legal workers.

Another option may be to work for a corporation. While this is not a common path, some of the bigger corporations require a team of lawyers and legal support to keep their operations running smoothly.

Here is a suggestive list of alternative careers for lawyers:

  • In-house counsel for corporations/companies
  • Paralegal workers
  • Government lawyer
  • NPO / NGO lawyer
  • Real estate broker
  • Freelance attorney
  • Legal recruiter
  • Journalist
  • Politics
  • Insurance

Self-Employed Lawyers

Lawyers account for almost 800,000 jobs in America. The following is where those lawyers are employed:

Legal services (i.e. law firms) 48%
Self-employed lawyers 20%
Local government, excluding education and hospitals 7%
State government, excluding education and hospitals 6%
Federal government 5%

Source: Bureau of Labor Statistics, U.S. Department of Labor.

Some lawyers who have worked with professional law firms and choose not to become a partner may pursue to form their own law firm. As seen in the chart above, 20% of all lawyers are self-employed.

Those who choose this career path can succeed by establishing a strong marketing plan and business strategy. Seeing their legal services as a business is a vital understanding of how to survive when competing against other self-established and long-lasting law firms.

Self-employed lawyers may place a heavy burden on solo lawyers who can’t afford to hire an assistant or secretary. However, some software products have been made available to handle various tasks such as accounting, invoicing, and other matter.

Other ways for self-employed lawyers to survive their first year as a lawyer would be to get a website, start a blog, and use paid advertisements.

Career Prospects for Lawyers

According to MyFuture, employment rates for lawyers are expected to grow 6% from 2014 to 2024. This prediction is based on the anticipated growth of other occupations in the United States which will increase demands for legal services. Individuals, businesses, and various levels of government will need legal assistance to support this growth and new demands.

Due to this increase in demand, the cost for legal services may consequently increase as well. This may cause law firms to reevaluate their staffing requirements and opting for law management software may prove to become a cost-effective solution.

Other methods to reduce costs while remaining competitive may lead to lawyers outsourcing their staffing to low-cost agencies. In addition, routine work can now be automated with various document programs dedicated to lawyers.

Dress Code For Lawyers

Lawyers are traditionally known to wear tailored suits to look professional for their daily responsibilities. However, recent trends in fashion have seen some lawyers working in their offices wearing casual attire.

If you’re unsure what to wear to the firm or you’re looking for a change of appearance, here’s a brief overview of dress codes for lawyers.

Dress Code for Male Lawyers

Lawyers spend a significant amount of time in office with occasional appearances in court and other public locations (i.e. interviews with clients, research at a library, etc.). There are two dress codes for lawyers which call for either a formal business attire or something more casual.

  • Formal Business Dress Code: Lawyers should wear a white dress shirt which a neutral collared tie beneath their tailored suit. Common suit colors include gray or navy (note: wearing black is known to represent funerals which are advised to avoid in the courtroom environment). This lawyer’s dress code is meant for court appearances, interviews, meetings with clients, and other business-related activities.
  • Casual Business Dress Code: Here, lawyers can skip the tie and discard the suit to wear something less formal. Wearing a golf shirt or attractive sports shirt with casual trousers or khakis is acceptable. Having a sports jacket, cotton sweater, or a vest can also be a suitable addition. These outfits are common for less formal events and gatherings.

Lawyers should remember to wear appropriate shoes. Leather dress shoes are the legal industry’s standard that can be paired with black, brown, dark gray, or navy socks depending on the suit color. Loafers may also be acceptable in casual days. Here you can read more about shoes for lawyers.

Dress Code for Female Lawyers

The dress code for female lawyers is a bit more complex. In the history of legal work, women were predominantly providing legal support and not working on legal cases. However, recent years has seen an increase in female lawyers which has led to some controversy over what a woman should and should not be wearing.

Regardless of the situation, whether it is a casual event or a formal court hearing, there are some articles of clothing that female lawyers should never wear. These garments are often forbidden by a law firm’s dress code and they include:

  • Tight fitting and low cut tops of any kind
  • Shirts with straps, open backs, halter tops, etc.
  • Stretch pants, yoga style pants, etc.
  • Miniskirts and capris that end above the knee

As a general rule of thumb, female lawyers should avoid showing any cleavage and revealing too much leg.

To keep things simple, females should follow similar guidelines that define male lawyer’s dress codes. Expect to wear suits in similar styles and made to fit in a similar fashion as men. However, as an alternative, some law firms allow for skirts to be worn so long as they are not too short.

Lawyer’s Fashion Worldwide: In Pakistan, the dress code for lawyers is dependent on the seasons. In the summer, lawyers wear a white shirt with a white neck band and trousers. This dress code is strictly enforced in the country.

Overview of Unacceptable Clothing

To help distinguish what can vs. should not be worn, here’s a quick list of unacceptable clothing choices that would breach a lawyer’s dress code:

  • Tight fitting clothing
  • Shorts or jeans
  • Casual, non-collared shirts
  • Sweatshirts, sweat suits, or gym clothes
  • T-shirts
  • Cargo pants
  • Golf shirts emblazoned with logos and images
  • Crazy colors or leopard print
  • Novelty items (i.e. ties, clips, etc.)

General Appearance

Lawyers are expected to be well-groomed when arriving at the office or the courtroom.

In regards to hairstyle, men are expected to maintain shorter hairstyles that are neat and conservative in style. Facial hair is acceptable as long as it is well groomed. Arriving to work with wild long hair or rugged facial hair would be inappropriate.
For women, both long and short hairstyles are acceptable. As long as the style is neat and professional, there won’t be a problem. Arriving with untamed, messy styles or brightly colored hair may cause alarm. Also, some limitations may include having hair longer than their waist and child-like hairstyles.

Accessories

Perhaps this may apply more to women than men, but there are a few dress codes considerations regarding accessories.

For women, jewelry and accessories are acceptable if they are not in excess or too extravagant. Alternatively, wearing cheap jewelry may be frowned upon. Wearing strong perfumes, too much makeup, revealing bra straps or tattoos, and long nails should be avoided.

For men, having professional looking tie clips and pins may be suitable for their attire. Wearing a professional watch would be acceptable. Wearing too much jewelry, excessive cologne, or revealing tattoos should be avoided.

Briefcases

While this is not necessarily lawyer’s attire, briefcases play an important part of a lawyer’s job. Having the right briefcase to carry legal documents and office supplies while working on the go should also follow along with the dress code for lawyers.

Imagine arriving into the courtroom with a briefcase showcasing an image of your favorite superhero fighting crime. For advice on briefcases for lawyers, try this.

Law Firm’s Dress Codes

If you work at a law firm, the dress code detailed may be different from what you read above. Every firm reserves the right to create a dress code for their lawyers to maintain the image and professionalism of the firm. This article is meant to provide a general overview of what lawyers should wear and what to avoid.

5 Tech Tools For Lawyers

Trending everywhere is an increase of technology being used at the workplace. These changes occur swiftly and are meant to make jobs easier or more efficient.

In the world of law, there’s no exception. Even lawyers are gaining access to more clever tech tools to make their lives better. However, you won’t have to worry about upgrading your phone or downloading hundreds of new features and struggle to try to figure things out.

If you’re like most lawyers, technology has a few standard features and that’s all you need. Well, wouldn’t you like to discover the true potential that technology can provide you and your legal services?

Let’s take a look at a few of the best tech tools for lawyers which will help your legal practice in the 21st century.

1. Research Tools

If you’re spending endless hours researching the old way (i.e. in a law library), you may want to try these advanced research tools. If you want to try powerful but affordable research, check out Ravel Law or Casetext:

  • Ravel Law is a resourceful legal search tool that allows lawyers to search legal data, analyze results, and create understandable visualizations. Ravel Law obtains all their data from Harvard Law Library. Use Ravel Law to put new information into practice.
  • Casetext is another provider of legal information and offers free services to law students and pro bono lawyers only, otherwise, it’s a subscription-based service. Casetext’s unique contextual legal research technology, CARA AI, automates key legal research, arming lawyers with the highest quality research possible, ultimately allowing firms to spend time on higher-value, billable work — and avoid missing key precedents or decisions. Consider CARA as you’re very own, digital assistant.  

Ravel Law is best for gathering information for a litigation while Casetext serves to find relevant data and information for legal briefs, memos, letters and other legal documents.

2. Live Chat for Websites

Lawyers with a website can really benefit by implementing a live chat system on their websites. This useful tech development is becoming increasingly popular as it allows owners of a website to engage directly with visitors.

If you’re thinking about putting together a powerful Facebook Ads campaign, having live chat ready to go can potentially boost client intake.

One thing to keep in mind with using this technology on a lawyer’s website is the American Bar Association’s Ethics and Regulations regarding online marketing.

3. Accounting Software

Accounting software is a great tech choice for lawyers. There is a wide range of service providers available and they’re focused on providing solutions for lawyers. Here are a few of the things your accounting software can do for you and your firm:

  • Legal calendaring
  • Time tracking
  • Invoicing and billing
  • Document management

Many solo, small and medium-sized law firms use accounting software to automate some of the work responsibilities at the office. Some of the top software provides include Clio, Abacus Law, Bill4Time, Legal Files, and PC Law.

This accounting software provider typically provides a free trial which allows you to test out their features. For a comprehensive review of these this lawyer tech tool, see best accounting software for lawyers.

4. Cloud Storage

Although some accounting software programs offer additional storage, you may want a dedicated cloud provider to store your data. Cloud storage allows for data to be stored on servers away from your computer.

This can provide you access to important files and information while you’re on the go and even on your cell phone. Dropbox and Google Drive are two common and easy to use save files and documents.

However, you may be concerned about the security of your client’s data. One thing to consider is that as a lawyer, putting all your sensitive information on cloud storage could lead to it getting hacked. It is a lawyer’s responsibility to safeguard their client’s personal and sensitive information.

If you do decide to use a cloud storage to save your legal documents off your computer, try setting up two-step authentication.

5. Virtual Office

While this may be not a dedicate tech tool for lawyers, it has become a go-to solution for many solo and small-sized law firms. Setting up a virtual office allows lawyers to save time and focus more on the success of their firm.

Virtual offices function by outsourcing phone calls to trained professionals who can schedule consultations and assist with intaking. The benefits of a virtual office include:

  • More time for clients
  • More time to market legal services
  • Reduced operations costs
  • Increase productivity
  • Flexible employment
  • Operate 24/7/365

Getting a virtual office for your law firm is an effective use of technology for your practice. Depending on the area you specialize, you can receive a team of dedicated receptionists who can understand and use appropriate legal language.

Learn more about setting up a virtual office at your law office.

Lead Generation Ideas For Lawyers

You might think the purpose of your lawyer website is to provide information about your law firm’s legal services or a place where people can request a consultation. While these may be the primary objectives, there are a few things you must do before the phones start ringing.

From a digital marketing point of view, lead generation is a popular term you should understand. When you’re looking for potential clients for your firm, driving the right traffic to your website is the first step then turning those visitors into clients is the next.

If you’ve been wondering how to get more leads at your law firm, perhaps this will help you out.

What is Lead Generation?

Perhaps you’re new to owning a website and you’re just getting into all the technical language that comes along. Here’s a quick overview of common words used in online marketing:

  • Traffic refers to the number of visitors to your website which can either be real people or bots. You can see this if your website connected to a tool like Google Analytics. Once installed, you’ll be able to track both web visitors and the number of page visits.
  • Lead Generation is the process of curating or collecting prospective client’s contact information and taking them as clients.
  • Landing/Squeeze Page can be used to send web traffic to a specific web page to offer valuable content in exchange for their contact information. Alternatively, you can offer a special promotion (i.e. free consultation) which can only be found on this page.
  • Sales Funnel is a series of steps that takes leads through the process of becoming a new client at your firm. From a lawyer’s perspective, you use various strategies to market and bring in new clients (i.e. drip marketing).
  • Conversion Optimization is a process of increasing the percentage of visitors to your website and converting them into a new client.

Perhaps you can start to see that there are various angles you can take when it comes to marketing your law firm’s website. The essentials include web traffic to generate leads and a landing page to collect them. As well, you’ll have to perform ongoing site analysis to find new ways to turn more visitors into clients at your firm (maybe changing some of the colors on your website will work).

This will likely be an ongoing process for your online marketing strategy. In the meantime, let’s explore how you can improve you lead generation at your law firm.

More Leads. More Clients.

When you’re considering a lead generation strategy for your law firm, you want to ask yourself these kinds of questions:

  • What kind of clients do I want?
  • Where can I find these clients on the web?
  • How can I attract these clients to my firm?

By addressing these questions, you can start to develop your own methods to finding clients that you prefer to work with. Remember, this is your business which means you ultimately decide which types of clients you choose to work with or not.

What Kind of Clients Do You Want?

Let’s start here. Do you even know what kind of clients you prefer working with?

You probably don’t enjoy taking on clients that add more stress and more work than is needed. Perhaps if you’re in a desperate situation, you may accept these clients because you need the cash. But, you know if you continue doing so, you’re going to burn out.

Instead, take a moment to determine who you enjoy working with and what specific cases you handle best.

If you’re depending on the internet to find almost all of your clients, you have to be prepared that people are going to be “shopping around” for the lowest rates. Nonetheless, that’s not to say you can’t find quality clients online, it’ll just take a bit of effort and testing to find.

Now, before you keep reading, ask yourself this: was there ever a client you would rather not work with?

Where Will You Find Your Clients?

Your prospective clients are likely a few clicks away from stepping into your office to get their legal struggles solved.

You should be aware that search engines receive a lot of queries from people looking for solutions to their legal problems. Some common search entries may be:

  • [Lawyer Type] + [Location]
  • [Lawyer Type] + Fees
  • Cheap/Affordable Lawyers + [Location]

Often, you can design your website in a way to attract these searcher to your website. This is the process of SEO and you can find more information about that kind of strategy for your law firm here.

Knowing where your clients are spending much of their time online can be difficult if you’re not familiar with the web. However, social media (i.e. Facebook, Instagram, LinkedIn), are great places to start targeting specific groups of people who may be in need of your legal expertise.

Ideally, you should have your website listed on as many local directories as possible as well as search around to find niche locations where people may be search for a lawyer.

For the solo lawyer doing all the marketing yourself, you may want to consider these marketing ideas coming next (these ideas also apply to lawyers and law firms of any size).

How Will You Attract Those Clients?

Are you familiar with the term bounce rate? It wasn’t defined above however it refers to the amount of people who visit your website then leave right away.

This happens because the content or information on your website and landing pages aren’t fulfilling the need that people were looking for.

In order to attract more clients to your firm, you’ll have to test a few different strategies to see what works and discard what doesn’t work from your marketing methods. Here’s a few strategies you can consider to start generating more leads:

Strategy #1: Compelling Landing Pages

If you’re running a PPC campaign, you’ll want to make sure your marketing dollars are getting you the biggest return possible.

The best way to ensure you don’t waste all your money is making sure the keywords you use in your ads is congruent with the message on your landing page.

If you think of your website in terms of a sales funnel, consider offering a free consultation. As you run your ads, target the immediate needs of people thinking about divorce, those recently in a car accident, or a new business in need of copyright protection.

You should understand the fundamentals of keyword research to know which words people are using to serve better ads. As well, you should create ads that not only look good but remain consistent to the overall message.

Then, when people start are arriving to your landing page, use a strong and compelling message that gets them to sign up to an email list, send a message to your firm, or to call you right away.

Strategy #2: Helpful Videos

Are you Camera Shy? Hopefully, not.

Offering a helpful video, especially with your expertise in your area of practice, can allow you to make stronger connections and build better trust online.

Let’s face it, a few words on a screen may not be the icing on the cake when it comes to choosing a person who’s going to help a dire situation or prevent someone from going to jail.

Instead, videos allow you to reveal your personality and send a direct message to those considering a lawyer in their community. Take a look at this lawyer who takes a camera to his office and capturing his entire day:

Strategy #3: Offer Free Information

You’ll see this strategy used a lot of online services. They create a free piece of valuable content, host it on their website, then give it away for free in exchange for someone’s contact information.
As a lawyer, you know there’s all kind of questions people have about their legal situations. For example:

  • Those going through divorce want to know what rights they have, the risks involved, and the possible outcomes to their situation if they and their spouse can’t come to an agreement.
  • In the business world, copyright infringement can ruin a business. People want to know how they can protect their creative intelligence and what kind of legal action they can take if their ideas are stolen.
  • Some people experiencing a traumatic event may not know what actions to take in their situation.

This list can go on and on, however, the point here is to create some valuable content that addresses these common concerns. Consider creating a short ebook that addresses them and creating a dedicated landing page to make the exchange.

You can then follow the same idea from above where you use the emails collected to send more content, offers, and information about your legal services.

Quick Warning About Lead Generation

If you ever consider hiring someone to help with your lead generation, there are a few things you should consider before you do. These services may offer pay-per-lead or pay-per-click vendors. However, you have to watch out because you can get a lot of leads (i.e. emails, phone numbers, etc.) but they may not be interested in your business.

In case you want to go ahead and use these services, consider these lawyer specific pay-per-lead services:

Please do your own due diligence before using any of these services. We do not endorse nor receive payment from these services. These are just a few of the available PPC and PPL services you can use for your firm. Results will very and should always be measured for cost effectiveness.

30 Marketing Tips For Lawyers

Marketing your law firm can take up a lot of time and money, but it doesn’t have to. You don’t have to be a sales expert, naturally outgoing, or excessively charming either. Instead, growing your law firm starts with a strong marketing plan that uses successful strategies targeted at the right audience and performed consistently. While you may not see results overnight, given time, new clients will be calling up your office.

To help you develop the right marketing plan for your business, here’s a list of marketing tips and ideas specifically for you.

    1. Meet with referral contacts regularly. No matter how busy you are, take the time to meet or contact your referrals personally to remind them that your services are ready and available.
    2. Know your target market. Obviously, if you’re a divorce lawyer you won’t be searching for a client with workplace injuries. However, you’ll want to know everything possible about your target audience and tailor your marketing plan to them.
    3. Attend annual/monthly dinners with colleagues and law school classmates. Even as you pursue your career in law, it’s important to reach out to old classmates and build upon your referral network.
    4. Study more briefs and related cases. The more you know about the cases you intend to provide legal services for, the more knowledge and expertise you will have. This is critical for building trust with potential clients and answering questions backed by the research you performed.
    5. Put your law firm on social media. Social media is a smart way to reach out to communities and specific groups of people to inform them of your legal expertise.
    6. Get a website for your law firm. If you haven’t done so already, having an attorney website for your law firm can increase client intake by finding new clients searching for lawyers online.
    7. Make networking a priority. This should be a habit. Go out and meet people every day even when you don’t feel like it.
    8. Start a law blog. Writing articles and guest posts on other blogs is a great way to share your expertise in your area of law.
    9. Create a content marketing strategy. Once your blog is filled with quality content, you’ll need a smart marketing strategy to reach out to people interested in reading it.
    10. Offer free consultations. Everybody loves free stuff. If you can give a few free minutes of your time, you can use this as an introduction to yourself and a chance to sell your legal services.
    11. Have a unique and compelling CTA. Your call to action, either on your website or throughout social media, should be clear when telling readers what to do (i.e. call today for a free consultation about your personal injury).
    12. Attend public events with an attitude to give, instead of receiving. Often, the most successful lawyers are those with a giving mindset rather than taking from every opportunity they see.
    13. Know your USP. What is your Unique Selling Point? Remember, people are hiring lawyers to work for them, not the law firm itself. What makes you so special?
    14. Create a brand and spread it. Consider developing a stationary set with your business logo and some short descriptions that capture what you can do.
    15. Use Facebook Ads. You can set up cost-effective and highly targeted Facebook Ads to find new clients.
    16. Start a drip marketing campaign. When you start collecting contact information for potential clients, you can create a series of timely messages to nurture them into new clients.
    17. Give away free resources. While you may want to bill for every minute of your time, consider taking a moment to put together some free resources (i.e. pamphlet, ebook, etc.).
    18. Be helpful to those in your community. When you meet new people in your community, find a way to give a helping hand. Sometimes it pays to be helpful.
    19. Market your law firm if it feels right to you. Don’t think that you have to commit to every marketing method available. For example, if you don’t like social media, don’t use it.
    20. Make sure it’s easy to reach you. Similar to having a strong CTA, you should have a distinct and easy way for people to get in contact with you.
    21. Use accounting software programs for lawyers. There are a few accounting software programs that can automate your entire firm and all you more time to focus on finding more clients.
    22. Start a Google PPC campaign. There are a lot of competitive keywords that can be expensive. However, if you use the right words you can increase traffic to your website and leads for your legal services.
    23. Ensure that your content is shareable. If you do have a blog, be sure social media share buttons are visible and don’t be afraid to ask readers to share it when they reach the end.
    24. Understand the basics of SEO. Learn how to make the necessary changes to your website to increase your ranking in search engines.
    25. Focus on getting referrals. Getting referred clients makes the intake process so much easier. Plus, referred clients tend to be more loyal and more likely to provide you with referrals in the future.
    26. Send referrals to other lawyers. You can send referrals to others in your network (i.e. when your too busy with other cases or a prospective client asks for work in a different area of law). If karma exists, you can expect these favors to be returned to you.
    27. Don’t be shy, ask directly if your clients know anyone who needs you. Perhaps others people your client knows needs your services but they’ve been too focused on their case to see it.
    28. Release content on social media at specific days and times. Sometimes the mornings get more engagement than the evenings and vice versa.
    29. Volunteer at various legal groups and activities in your community. It doesn’t have to be specific to law, you can join an organization to give back to your community while getting your name and legal services out there.
    30. Go to bar association events. Whenever there are events from your local bar association go and network to again, build your referral network.

Guide To Google Trends For Lawyers

If you plan on using search engines to lead new clients to your legal services you’ll want to know the latest trends. Having all the latest data and information about what people are searching for on the internet is the key factor for any business offering their services online. Luckily, Google Trends offers a tool that does that.

Understanding the data surrounding search data allows for an effective marketing strategy to emerge. The behaviors of consumers are constantly changing and adapting. Search data reveals new insights about your clients, competitors, and industry.

Let’s explore how search data can influence your marketing decisions and the content you create for your law firm’s blog.

What is Google Trends?

Google Trends reveals the frequency (or popularity) of a search-term being entered compared to the total search volume across various regions of the world. Using this tool, you will be able to see the trend of a search term across time. You can also look at search data for in real-time, too.

Science Direct studied the usage of big data and found that notable search queries were performed for statistics, policy and law. This big data can be used to make informed marketing decisions for your law firm.

In addition to marketing, Google trends can:

  • Analyze the interest of search users related to your area of practice
  • Forecast legal issues that require immediate attention
  • Acquire a diverse set of information from various sources
  • Access raw search data related to your area of law

Having a better understanding of how people are using Google, especially in terms of people dealing with their legal questions, puts your law firm in a position where it can solve their problems.

How to Use Google Trends

Getting started with Google Trends is simple and the best part is it’s free to use. On the main page, you can browse trending stories or explore topics using the search bar.

To start your own research and analysis of big search data go to Explore and enter your search term or topic.

Before hitting enter, you may want to adjust a few of the settings to obtain search trends related to your practice and your area. You can make adjustments to:

  • Choose your country or anywhere else in the world.
  • Choose from past hour, 4 days, 7 day, 30 days, 90 day, 12 months, 5 years, or from 2008.
  • Choose a category based on your area of practice (i.e. an personal injury lawyer may choose Autos & Vehicles).
  • Search type. Choose from News, Web, Image, Google Shopping, or YouTube.

How Lawyers Can Use Google Trends

If you’re wondering why traffic to your attorney website is declining, Google trends can help you reveal why keywords which ranked well before may no longer bring in new visitors.

However, SEO experts can spend hours creating a strategy from a deep analysis of Google trends. Here’s a few ways your law firm can use Google Trends:

1. You can use the search bar to explore general topics like “practice area + lawyer” or “law related search term” keywords (i.e. divorce lawyer or divorce in New York).The first screen you’ll see is Interest Over Time which shows the popularity of those keywords over a certain period of time.

When you add additional search terms you can better understand the overall search demands related to your area of practice. The peaks and dips show trends throughout the year which can guide you toward when and what you publish on your blog. 

2. Next, you can see where each search words and being used throughout the country. When you browse over each state and you will see the interest based on each search query.

After selecting one of the states, you can get more detailed results of trends based on metro locations.

3. At the state level, you can start to see some specific search queries being made throughout the state. This feature is useful to make decisions about opening an office in a location where law-related terms are being searched the most.

You can see that the search term Divorce has high interest in Bakersfield. This could be an ideal location to open an office because of the high search demand.

From the state level, you can go even deeper to see where and how popular a search term is being made. However, if there is not enough data you will see a notification. You can try using a more general search term to obtain more information.

4. Try searching YouTube trends. Not everyone is using Google’s search engine to find answers to their problems. YouTube is another great source to analyze trends and perhaps find ideas for your own advice or news related video channel.

5. Use Trending Search to find the latest news and searches trending right now. You can find this by navigating to the menu bar on the left. Trending searches is a great way to get ideas for your content. If there’s a popular news item or topic that’s related to your law firm, consider writing an opinion piece or offer your perspective on the situation. Doing so can put your law firm’s website into by spinning current events toward your legal services.

If you want to get notifications to your inbox as-it-happens, each day, or each month, you can click the “+” button to subscribe. When you regularly update your blog with fresh content, this sends a signal to Google and other search engines that your website is active and providing value. Knowing the trends can help you adjust your blog content toward an audience with a specific search demand.

Ready to Use Google Trends?

Remember, Google Trends is showing you what is or has been popular on their networks. Lawyers can use this information to:

  • Discover which keywords (or search queries) are most popular
  • Find related keywords that are becoming popular
  • Compare law related keywords that are gaining or decreasing in popularity
  • Identify geographic locations where keywords are used

While you can use this to create your content and social media posts, there are better and more accurate tools you can use for SEO.

38 Digital Marketing Tools Lawyers Can Use

The old days of listing your law firm in the local newspaper may not be entirely dead, but there are now many effective and cost efficient ways to market legal services. From ads that cost you per click to clever tricks to drive traffic to your attorney website, here’s a list of digital marketing tools even lawyers can use.

Notice: some of the marketing tools on this list may not be specific for legal services, however, these are popular tools used by digital marketers.

1. Lawyer Website. This had to be at the top of the list. If you don’t have a website for your law firm or legal services, you won’t be able to take advantage of the rest of the tools on this list.

2. Law Blog. Starting thinking of a law blog as a tool to attract potential clients to your law firm. You can write about trending topics or provide valuable information about your area of practice.

3. Google Trends. When it comes to popular stories and search terms that create the most buzz, try Google Trends. You can find all the hottest words related to your law firm. You can also read this about Google Trends for Lawyers.

4. Google Keyword Planner. SEO is dependent on keywords. Once you know which words are trending, use Google Keyword Planner to find variations and other stats to influence the content you make on your blog.

5. BuzzSumo. Many digital marketers use BuzzSumo and can lawyers to find the best content across social media and search engines.

6. Google Webmasters. Putting your law firm’s website on Google Console allows you to debug any critical errors to your SEO or receive notifications should your site get hacked.

7. Canva. Here’s a place to get creative elements, such as graphic designs, logos, posters, flyers, and more for free. Use this to attract more prospective clients from your Facebook ads.

8. Visually. If you want to offer a stunning infographic explaining the increasing rates of divorce throughout America, try Visually. Here you can get great ideas and images to create incredible online content.

9. Lexicata. This CRM (Customer Response Manager) is made specifically for lawyers. It helps you with client intake and managing your messaging system to deliver to the perfect message at the perfect time.

10. SEMRush. If you’re serious about your SEO and want a premium tool to dig deeper into popular search terms, use SEMRush. They also provide strategy ideas, content ideas, and technical SEO solutions to help your firm’s SEO methods gain traction.

11. Google Adwords. Once you have an understanding of the keyword your soon-to-be clients are using, start a Google Adwords campaign. You’ll be able to put your law firm’s services to the top of Google’s Search Engine.

12. Facebook Ads. Alternatively, you can tap into the millions of people who are actively using Facebook. Lawyers can use Facebook Ads to target specific people, locations, and other detailed demographics.

13. Facebook Audience Insights. Perhaps you should do a bit of research on your target audience before setting up your ads. Facebook Audience Insights gives you a detailed look at the types of people using Facebook, it’s perfect for understanding the types of clients you can help the most.  

14. Medium. In addition to your attorney blog, you should try this popular platform where people share stories that matter. Who knows, you may be the guru of law your country needs.

15. Ahrefs Blog. For those lawyers with a curiosity for the way to web works, Ahrefs Blog offers incredible insight toward SEO and online strategy.

16. HubSpot Blog. This is a place where you’ll find many digital marketers turning to for internet marketing advice. Maybe you can find some fresh new ideas to market your law firm here.

17. Buffer Blog. If you’re a social media enthusiast, the Buffer Blog is best to read about the latest trends and gain new insights.

18. Adspresso Blog. Sometimes Facebook Ads can leave a dent in your marketing budget. If you check out Adspresso’s Blog, you learn a lot about setting up and succeeding with your ad campaigns.

19. WooBox. Do you offer a free consultation and want to share this with as many people as possible? WooBox helps you create all kinds of creative campaigns to marketing your law firm.

20. MailChimp. Email marketing is a common strategy to send information and content to past clients and newly acquired emails. MailChimp is a simple email automation tool that lawyers can use for their drip campaign.

21. Ad-Roll. Re-targeting is a method of featuring your ads throughout the internet after someone visited your site or saw your ad in a different location. With Ad-Roll, you can tap into their vast network and feature your legal services in your region.

22. Sizmek. Advertising is all about impressions and Sizmek focuses on making the most out of the impressions you get while saving you ad dollars. They use a data-focused approach to serving up and managing your law firm’s ad campaign.

23. Vimeo. Does your law firm offer video content? An alternative to publishing all your videos on YouTube, you can use Vimeo to share your content and reach more viewers.

24. Unbounce. Instead of sending web traffic to your website you can use Unbounce to create landing pages. Here you can design a strong message that tells potential clients why your legal expertise is the best in town.

25. VWO. Marketers understand the internet in terms of conversion optimization. This means the traffic you send to your website has a greater chance of purchasing a product (or becoming a new client). With VWO, you can get detailed analytics and test variations of your lawyer website, content, or call to actions to achieve the best results.

26. Google Analytics. This free analytics tool gives lawyer a basic overview of the traffic coming to their website, from what source, and more. Setting up Google Analytics requires an account then adding a small piece of code to your website.

27. Facebook Analytics. Does your law firms use Facebook? If so, setting up your Facebook Analytics will give you additional insight to optimize the journey from your Facebook Page to your law firm’s office.

28. IFTTT. Is this you? After you write a beautiful blog post you publish it, then share it on Twitter, LinkedIn, Facebook, and any other place you can find that will accept your link. Well, with IFTTT you can automate that process and save a significant amount of your time.

29. Feedly. You can use Feedly to create an aggregate of news channels and offer them on your website. If you’re a personal injury lawyer, you can add blogs and other news sources related to accidents and incidents in your community.

30. Scoop It. If you want to join a content network, join Scoop It. Here you can share your latest blog posts and write exclusive articles to drive new clients to your firm.

31. ColorZilla. If you’ve ever seen a color on the internet and wanted to know what it was you can use ColorZilla to get you the code.

32. Evernote. You likely keep your office organized and you can use Evernote to help with your computer related tasks. However, as a lawyer, you may want to keep confidential information off this platform and stick to more secure apps for lawyers.

33. Calendly. Looking for a simple solution to schedule new intakes directly from your website. Calendy lets you manage what times you are available which can be particularly resourceful if you want to offer a free 15-minute consultation by phone.

34. Trello. If your law firm has a lot of lawyers and you want an efficient way of sending notes and making sure office related tasks are achieved on time, use Trello. Their platform lets you create “boards” with lists of tasks and to-do lists which can improve the workflow in your office.

35. Chat.io. When visitors come to your website having a live chat button in the bottom right corner can help turn questioning visitors into new inquiries. Chat.io offers an easy to install lawyer chat on your website which can be monitored by your or your staff.

36. Screaming Frog. Sometimes a small improvement to your website can increase the amount of visitors. Screaming Frog is a free web auditor tool which can evaluate your law firm’s on-site SEO.

37. PageSpeed Insights. Here’s yet another resourceful Google tool that allows you to measure your site speed and receive suggestion on how to improve it. Remember, a website with a faster load time improves the likelihood they’ll stick around for it to load and contact the firm.

38. SimilarWeb. Have you ever wondered why your competitor’s law site is doing so much better than yours? With SimilarWeb you can figure out their online strategy by gaining an inside look at their content and keywords.

3 Easy Ways To Gain Clients Using Your Phone Number

We already know that if your law practice isn’t present online, you’re depriving yourself and your potential clients from finding you. A good website is one of the best ways for a broad range of clients to find your services, learn about what you do, and most importantly, get in contact with you. This is essential when considering that even way back in 2013, 76 percent of consumers used online resources when looking for an attorney.

Once your site has convinced a visitor that you can handle their needs, they’ll want to contact you. The methods and devices people use to access the Internet have changed significantly according to iLawyerMarketing’s study. They asked participants what devices they’re most likely to use when searching the internet for law firms, and overwhelmingly, the most common answer was smartphones, followed by a combination of smartphones and a desktop or laptop computer—this means making sure that your website works just as well from a mobile device as it does from a personal computer.

The value of traffic from phone calls can’t be understated: A Google-commissioned survey performed by Ipsos asked which phase of decision-making is most likely to involve a phone call to a business. Findings here are critical to how your law firm designs an online experience: 65 percent of respondents said they’re most likely to call during the research phase, and 68 percent said they’re most likely to call once they’re ready to purchase. Lucky for you—we’ve compiled 3 easy ways to use the phone to your advantage.

Make Your Contact Information Impossible to Miss

According to the 2014 U.S Consumer Legal Needs Survey, 74 percent of those who begin a search for an attorney online end up contacting via phone, so making your phone number clearly accessible is everything. Therefore, it’s a good practice to add a phone number at the bottom of every page on your website, as well as at the end of certain passages of text. When a visitor is finished reading, they’re immediately faced with a phone number they can easily call. This Tallahassee law firm’s website does a good job:

The office’s address and phone number immediately follows the text, which itself includes a link to their contact form.

Images: pelhamlaw.com

They also feature their phone number at the bottom and top of every webpage, in addition to a separate “Contact Us” tab. With even a quick scroll through their site, you know the information you’d need to contact them is available with just about zero effort required to find it.

Enable Click-to-Call

The same Google survey referenced above found that 72 percent of those who search for local professional services are “extremely likely” or “very likely” to call a business if a phone number is accessible directly from search engine results. This means ensuring that your website works smoothly from a mobile device is paramount—especially since they’ll likely be contacting you from the same device they used to find your website.

These local firms, as well as a button that places a call to them, are available immediately from a search of “Tallahassee law firms”. This feature will also allow your site visitors to tap your number and automatically initiate a call. The ability to call a firm immediately after searching greatly increases the likelihood of an interested party giving you a call—if there’s one thing you make sure of when it comes to your firm’s Web presence, it’s this. (Your trusty website provider can help you with this)

Choose a Phone System to Back You Up

Now they’ve looked through your site, found your contact information, and they’re ready to call—there’s even a decent chance they’re ready to do business. Do you have a telephone system in place that can make sure every caller’s voice is heard? Any attorney knows they spend a lot of time fielding phone calls; they might even have a receptionist or someone else do it for them. But what about when you’re out of the office?

You can’t exactly answer a potential client’s call from a courtroom or an appointment, which is why the right phone system is so important in converting interested leads into trusted clients. Cloud-based phone solutions are affordable and integrate easily into an existing desk phone system. They allow you to route calls to the proper destination using an auto attendant. (Press 1 for Billing, Press 2 for Dave) They can also be easily configured to route calls from one phone number (say, your office phone) to any other device (a personal mobile phone, house phone, or even an answering service) through Voice over Internet Protocol, or VoIP, software. This means business calls are accessible from any device, regardless of where you are.

Additionally, they often feature other useful tools like voicemail and call recordings sent straight to your email and the option of local or toll-free phone numbers to fit the size of the market you’re looking to reach.

As Sam Glover of Lawyerist put it, your website is your business card. Except, of course, that it can hold a great deal more information and is far less likely to end up in the trash can outside of a Starbucks. The fact is, the majority of incoming clients will find you online, and creating an informative and effortless experience on your website puts you in the best possible position to gain new clients. All that’s left is to make sure you answer.

Julian de Sevilla is a Marketing Specialist at Tresta, a cloud-based phone system for businesses. He manages the company’s social media accounts and writes about a range of topics regarding communication and technology on Tresta’s blog.

Most Common Areas of Law Practiced In America

There are some areas of law which are in more demand than others. Depending on the direction of your legal career, you may want to pursue an area of law that will maintain your business for years to come.

Aside from the financial aspects of your career, you may also want to choose a career that is challenging and stimulating. If you have been wondering which area of practice to focus your legal career, here’s a good place to start.

1. Commercial Litigation

Coming in at the top of this list is commercial litigation. This type of law covers a wide range of legal services relating to the business world. A few examples include:

  • Class action lawsuits
  • Business Torts
  • Contract cases (i.e. breaches)
  • Disputes between partners/joint ventures
  • Shareholder issues
  • Civil RICO claims

In these cases, lawyers will either be the prosecutor or defense attorney for their clients. This area of law requires lawyers to be extraordinarily creative, possess accurate judgment, and quick to build a winning position.

Commercial litigation has some of the highest paying lawyers in the industry. It is the lawyer’s responsibility to work in favor of their clients’ needs and achieve the best results possible.

2. Real Estate Law

Real estate law is a busy area of practice involving a lot of technical requirements focused on sales and entitlements. Some of the services expected from real estate lawyers include:

  • Provide legal support with the contract requiring construction and other agreements toward property development.
  • Examine title, evaluate expectations, and negotiate related insurance policies.
  • Sales and Acquisitions. Represent buyers and sellers and assist with contracting the acquisition and disposition of property.
  • Assist with the negotiation of lease agreements.

3. Personal Injury Law

Some of the most common occurrences of personal injury claims involve car accidents and work-related accidents. However, personal injury lawyers provide services for a range of damages that occur in an individual. These cases are made whenever one person claims to have been injured by another person, business, or legal entity.

Other cases of personal injury include sexual harassment, wrongful death, and fraud.

Lawyers will provide legal services for clients that may be entitled to monetary compensation for any damages. Cases of personal injury must be evaluated by an expert attorney as some situations may be viewed as a criminal offense and require a criminal lawyer. In this case, there may not be any monetary compensation and if the accused is found guilty they may end up serving time in jail.

4. Labor and Employment Law

Labor and employment law involves complex legal support for situations occurring in the workplace. This area of law can my very complicated for employers, especially in the way it affects their employees.

The levels of law handled by these lawyers include local, state, and federal laws. When it comes to the process of law in court or mitigating cases, the outcome often has direct impacts on the lives and livelihoods of both the employees and employers.

Labor and employment laws strive to protect employment rights and wellbeing while ensuring the profitability of a business. The result of this can lead to some very complex situation that is difficult to resolve.

5. Family Law

Family law is a unique area of law that focuses on issues that occur in domestic relationships. This includes marriage, common-law, domestic partnerships, civil unions, and other related types.

It is common for family lawyers to handle cases involved the dissolution of marriages. A family lawyer will also be responsible for spousal alimony, child support, the division of assets, and other family-related liabilities. Family lawyers and divorce lawyers are often interchangeable titles.

Family lawyers have also known the handle cases involving child custody, child support, parental abduction, domestic abuse, adoption, and surrogacy.

6. Bankruptcy Law

Bankruptcy law not only covers situations of bankruptcy but also overlaps with some areas of corporate law and litigation. Bankruptcy lawyers are required to assess a client’s financial debt, transactional history, assets, securities, and taxes. All this information is needed to understand a clients situation and negotiate the terms of their bankruptcy.

Bankruptcy lawyers are involved with a very stressful part of the law. While this type of law applies at the commercial level, the impacts on individuals can be very consequential. Bankruptcy lawyers must have strong interpersonal skills while understanding the functions and operational side of finance.

These lawyers work with their clients to provide them with protections and amendments to their financial situation. Often debtors will be involved throughout the legal process. These debtors are used to offer a wide range of solutions for clients before having to resort to bankruptcy. The ultimate goal of bankruptcy lawyers is to establish and constructive outcome that can restore credit and financial rights.

7. Immigration Law

Immigration lawyers do more than just help immigrants become new citizens of the country they live in. Immigration law involves issues related to naturalization, visa, labor certification, deportation, fraud investigation, and political asylum.

In most cases, immigration lawyers protect their clients from deportation while offering legal advice to help them stay legally in the country. Alternatively, these lawyers offer support for obtaining the right certifications to work legally in a country by obtaining the proper visa.

8. Insurance Law

Insurance law involves cases regarding insurance policies and claims. To better understand insurance law it is critical to know the structure and terms involved:

  • Policy: this is the contract outlining what an insurance company is willing to pay in the case of loss.
  • Insured: this is the person who receives the benefits of the insurance policy.
  • Benefits: these are the services and financial rewards an insurance company provides in the case of loss.
  • Premium: this is the amount of money paid by the insured to the insurance company.
  • Claim: this is a request for benefits when a situation of loss occurs.
  • Coverage: these are the types of losses an insurance company provides coverage and reimbursement for.
  • Insurance agent: this is a person who is licensed to sell insurance policies to someone.

Insurance lawyers handle three specific situations:

  1. Insurance companies are hired to represent the insured in a situation where the insured is being sued for something related to their insurance policy.
  2. Insurance lawyers are hired to help people with a claim against an insurance company.
  3. Insurance companies are hired to ensure that a company under an insurance policy is compliant with all applicable laws and regulations.

The Biggest Mistakes Lawyers Make With Advertisements

Lawyers depend on advertisements to build an awareness of their legal services and attract new clients to their firm. While traditional methods are still in use, online marketing (via Facebook Ads and Google Adwords) are becoming the common trend for advertising.

If you’re considering to use advertisements for your law firm, here are some of the biggest mistakes lawyers make and what you can do to avoid them.

Unfocused Marketing Campaigns

You may have a large budget to spend on marketing your law firm, but if you don’t have a focal point you’ll be spending your money on nothing. You can create a generic “contact for a free consultation” marketing message and take anything that comes in the door.

Or, you can segment your marketing message and target the specific legal services you offer. Invest your time and money creating marketing messages related to the specific cases your law firm handles.

Once you concentrate your marketing efforts you can find the right prospects for your firm.

Poorly Written Content

The content you publish on your website is a representation of you and your law firm. The internet is filled with spammy websites and people know when they’re being sold to.

Your content should be informative, error-free, and relatable to the people you think will read it.

Also, to improve the effectiveness of your content, add logical and emotional reasons to hire you. People are searching for someone who can truly help them with their problems.

Use your content to tell people you understand what they are dealing with and that your legal services are here to help.

Asking For Too Much

Your advertising efforts may be effective and delivering high traffic to your website. However, you may find that no one is contacting you for more information or to start a consultation.

If you’re asking prospective clients too much information in your contact boxes, many prospects are likely to turn away. People are constantly concerned about their privacy and with the rise of identity theft, there is a hesitancy to sharing personal information online.

Nonetheless, lawyers require some information to begin evaluating their case and being able to respond to it. Only ask for as much as you need and after receiving their contact information you can begin to ask the questions needed to get their case started.

Complex Web Design

There’s nothing more frustrating for a visitor to a website than a complex and confusing web design. This is known as your bounce rate, which is the number of visitors that come to your website then leave right away.

When you’re putting your legal services online, consider your visitors. Ask yourself these questions:

  • What is the most useful information my visitors need?
  • Does my law firm web design have a clear call to action (i.e. call for a free consultation)?
  • Is my contact information easy to access or will a visitor have difficulty finding it?
  • Does my website invite visitors to join my social?
  • Would adding a pop-up lead capture improve my conversions from visitors to clients?

If you’re struggling to come up with an effective web design for your law firm, consider these best law firm websites from 2017.

Also, if you have analytics set up on your website (i.e. to monitor where visitors are coming from and where they are frequently visiting) find your best content and feature them in the sidebar of your content pages.

Spending Your Entire Marketing Budget

Whether you’re using Facebook Ads or Google Adwords, you have complete control over the duration and style of your marketing campaign. If you spend your entire budget without testing different ideas, you may end up with a lower return than you hoped for.

Start by setting your budget low and creating a series of tests to see which messages make the most impact on your target audience. The analytics offered in Facebook Ads and your Google account can help you determine which campaign is effective and could use more of your marketing budget.

Incongruent Landing Pages

In the world of advertising, having a congruent message is crucial. You’re marketing message and your landing pages should live up to the promise you’re making.

Advertising something like, “Steps to take after getting in a car accident,” then sending them to a landing page with a promotion to your service may not deliver the best results.

The purpose of proving valuable content online is to establish yourself as an authority in law as well as trustworthy.

Use your landing pages to capture leads in exchange for content that people are looking for.

Not Focused On Converting Visitors

You can spend thousands of dollars on advertising to get traffic to your website. However, if your website is not developed to turn those visitors into clients, you’ll be wasting your marketing budget.

The purpose of any website, especially a lawyer’s website, is to convert visitors into clients. There are many ways to do this. You can send visitors clicking on your Facebook Ads to a landing page requesting their email in exchange for valuable content.

Or, perhaps the most effective method of converting traffic, is by adding live chat to your website. Having the ability to communicate with visitors while they are live on your site allows you to address any questions they may have and arrange a consultation immediately.

The alternative would be to hope they find your contact page and send you an inquiry.

Not Having A Unique Selling Point

Having a distinct call to action is an important feature for any lawyer’s website. In addition to that, your website should have a unique selling point which differentiates your legal services from others online.

What makes you different from other law firms? How can you help more than other law firms with the same legal services?

Having case studies and client referrals on your homepage are one way of showcasing your legal abilities to prospective clients. However, you should take a moment and ask yourself what can you offer that differentiates you from your competitors.

Now that you know some of the mistakes lawyers are making with their advertisements, you may want to review advertising regulations from the State Bar.