Category Archives: Ultimate Guides

How To Get Clients As An Attorney

If you’re fresh out of law school, you might consider starting your own law firm. In order to succeed, having the ability to find new clients will become the foundation of your success.

One of the first things you can do to spread the word of your career is by simply talking about it. Whenever you meet new people, let them know you’re a lawyer.

What you shouldn’t be doing is giving away free advice but instead discuss what it is your law firm can do and how they can get in touch with you.

If you want a few more ideas on how an attorney can get clients, here’s a list of ideas to help you grow your firm.

Friends and Family

Your friends and family will be one of the best referrals to help you find new clients as an attorney.

Since they know you best, you’ll become the first person they’ll mention if one of their friends or someone they know needs a lawyer.

If you’re opening a new firm, be sure to send an announcement via letter or e-mail to let everyone know.

Join the Bar Association in Your Community

If you have absolutely no connections, the first thing you should do is join any bar associations of committees in your community. Making connections and building relationships with other attorneys will give others a chance to get to know you and what you do.

Eventually, this can lead to mutual exchanges of clients back and forth. If one of your new connections has a client they can’t help (i.e. your connection is a divorce lawyer looking for legal advice for a car accident) they may refer that client to you.

In exchange, when you get clients at your law firm seeking services you don’t provide, you can refer them to someone in your list of connections.

Develop Your Online Presence

Social media and online browsers are great places to start finding clients as an attorney.

Get started with a website. Having a website allows you to showcase your previous cases, give information about your law firm, and most importantly, let’s visitors know how you can help.

Once thing to consider when setting up a website to find new clients is your domain name. The domain name you choose for your law firm’s online identity should stand out and briefly highlight your area of expertise. Make sure you choose the right domain name for your law firm before going live.

With your newly made law firm website, you can begin to share your knowledge on a blog. Blogging allows you to share content about your law firm in a way that connects with prospective clients dealing with legal problems.

Articles like, “What to do if you want a divorce” or “Steps to take after a car accident” provide information people may be searching. Of course, within articles like those will include “contact a lawyer to start a consultation.” If you’re content marketing is done well, you can use blogs to attract visitors to your website, get them to contact your firm, and potentially increase the number of clients you get.

Social Media

With a blog for your law firm’s website you can begin sharing content on places like Facebook, Twitter, Instagram, LinkedIn. Sharing on these platforms allow you to make direct connections with those who may need your legal services.

As your social media channels grow in size, you can occasionally share promotional posts such as “Get a free consultation” or “You pay if we win!”

Posting frequently on social media is how you’ll stand out online. While this may seem like an added amount of work, your posts have the ability to get new clients organically. An alternative to this would be advertising.

Advertising

Two methods of online advertising for lawyers is Google Adwords and Facebook Ads.

Creating a pay-per-click (PPC) campaign with Google will put your law firm’s website at the top of the search engines. Instead of worrying whether your website is ranking high in the search engines organically, you can use a PPC campaign to put you at the top.

Google adwords uses keywords to match your ads with someone searching for it. For example, if someone was searching for, “attorneys in New York,” having an ad using that phrase will increase the likelihood of it being clicked. However, depending on where you live and what area of practice you are in, Google adwords can be very expensive.

Facebook Ads is another way for an attorney to get new clients. You can modify your ads to target specific groups of people and create a distinct purpose. Facebook ads can be used to grow your social media page or directed toward a contact page or get in touch with your firm.

You can also create ads for LinkedIn and Instagram depending on your practice and how detailed you know your prospective client types.

When using online advertising to push clients to your website, be sure to send traffic to pages that convert. You could end up paying a lot of money if you’re web pages are not created to turn a curious visitor into your next client.

Attorney Lead Generation Services

If you’re not good with technology, social media, or websites, you can use an attorney lead generation service to find new clients.

Total Attorneys and AttorneyBoost are services which allows you access to a pool of people looking for a lawyer. Total Attorney handles your marketing and sends traffic to your website.

Online attorney solutions vary in quality of clients and conversions on your website. Use these with caution.

As an attorney, getting clients is the key to a successful legal practice. How you find clients will require a combination of the above ideas in addition to the methods you discover and learn.

Best Briefcases For Lawyers

First impressions are important and, as a lawyer, having an impressive briefcase defines both your profession and your degree of professionalism.

Briefcases are a necessity in the field of law. They secure important legal documents, carry around your laptop and organize your essential tools for performing your job.

Whether you’re walking into a court hearing or meeting a new client for a consultation, having the best briefcase for lawyers will provide you with that added edge your need to build trust with your clients and perform your job effectively.

Lawyer Briefcase Styles

When choosing the best briefcase for your legal work, consider sticking to simple and aesthetically appealing styles. High quality leather and neutral tones provide a classic and professional look which match the suit and tie you’ll often wear to the office and in the court rooms.

For colors, black is always an all-purpose briefcase color that works in every situation. However, shades of tan, brown, and navy can also work well with your style of dress and overall appearance.

For material, 100% genuine leather creates some of the best craftsmanship, longevity, and versatility for briefcase designs. While having a briefcase made with real leather may drive the prices upward, there are always synthetic alternatives that maintain quality at a more reasonable price point.

For style, there are all kinds of bags offering organizational structure and aesthetic designs. From the standard clip lock briefcase to fashionable satchel designs, choosing the best briefcase will come down to your own personal taste and organizational needs.

List of Best Briefcases for Lawyers

Edmond Leather Expandable Briefcase

The Edmond leather expandable briefcase offers a traditional looking style with lid locks, file dividers, holders for a phone, pens, cards, and accessories, and a dedicate sleeve to hold tablets or small laptops. This lawyer’s briefcase is made with premium cowhide leather with a soft suede lining.

Colors: Black & Brown
Warranty: 1-year manufacturer’s defect + 30 day return policy

Thin Front Pocket Leather Briefcase by Saddleback Leather Co.

Here’s a briefcase that boasts professionalism, quality, and style. The this front pocket leather briefcase is made in 4 different colors and 2 different sizes to accommodate just about any tool and document you have. The inner lining is made from a natural pigskin and the quality is designed to last you a lifetime. This briefcase is one of the best on the list and is well worth the investment for your legal career.

Colors: Black, Chestnut, Dark Coffee Brown, Tobacco
Warranty: 100-year warranty

Laptop Compatible Business Wheeler by Jack Georges

Here’s the perfect briefcase for any lawyer that’s always on the go and has to travel from city to city. The Business Wheeler by Jack Georges is designed with rugged German leather which makes it extremely durable and scratch resistant. The inner compartment can hold up to 17” laptop and other accessories from the office. The hardware components have a quality finish and are made from nickel. The highlight of this briefcase is it’s telescopic handle and skate wheels allowing lawyers to check in this bag at the airport or wheel it abroad the cabin to wherever they need to be.

Colors: Black
Warranty:
Lifetime manufacturer’s defect

Handmade Genuine Leather Laptop Briefcase / Messenger Bag by Kattee 

If you’re looking for a lawyer’s briefcase at an affordable price point, this handmade leather handbag by Kattee would be it. The briefcase includes various storage compartments to place your pens, smart phone, wallet and other stationery supplies. The inner compartment is smartly designed to fit a 15.7 inch laptop (perfect for any MacBook Pro users). For a bag made with 100% genuine cow leather, this is a very affordable, high quality briefcase for every lawyer.

Colors: Dark Coffee
Warranty: N/A

Piazza Leather Luggage Bag by Floto 

Here’s a stylish leather bag you can hang from your shoulder or carry like a briefcase. The Piazza leather luggage bag by Floto has a big interior pouch to carry your laptop, personal files, and large books. These bags are made in Tuscany, Italia using 100% quality calf-skin leather and hand made crafting methods. If you’re looking for a leather bag with enough space to contain your office on the go, this simple yet classy bag would be a good fit.

Color: Brown
Warranty: Lifetime

Venezia Luggage Bag by Floto

Here’s another quality bag made by Floto. The Venezia luggage bag is the best briefcase for lawyers because of the price point and the quality. All bags are hand made with 100% Italian polished calf-skin leather. You can choose between brass or stainless steel hardware depending on your taste. The bag has a secure front lock requiring a key to open to protect all your client’s sensitive information.

Colors: Black, Brown, Custom Black, Custom Brown, Olive (Honey) Brown
Warranty:
Lifetime

70256 Original Briefcase by Filson 

This Original Briefcase by Filson is 100% made in the USA. The design is compact and practical with a water repellent cotton twill and genuine leather. The hardware is made with polished brass providing strength and resilience to carry all your heavy supplies inside. This bag works well in both professional and casual situations, so if you can continue to use this bag when your office work is done.

Color: Navy, Black, Brown, Desert Tan
Warranty: N/A

Final Thoughts

When purchasing leather briefcases, something to keep in mind is that it takes time to break in the leather. After carrying the bags and using them in your day-to-day activities, the leather will mold to your body and the strong leather smell will eventually fade.

To protect your leather bags and increase their longevity, you may want to purchase a leather polish or conditioner.

Law Firm Virtual Receptionist

If you’re a solo practitioner or small law firm you may want to reduce your workload while improving the performance of your legal services. To do this in a cost-effective way, hiring a virtual receptionist can handle many of the small tasks required to run a law firm.

Virtual receptionists are able to help with tasks like social media, marketing, administration, advertising, answering phones and more.

Here you’ll find a variety of places to find a virtual assistant for your law firm.

What is a Virtual Receptionist?

Virtual receptionists offer highly-skilled service solutions that can manage many of the tasks your in-house staff would do. They can operate remotely, in office, or completely computer automated.

The benefits of hiring a virtual receptions include::

  • Cost effective
  • Time savings
  • Efficient
  • Reduce labour costs
  • Increased productivity
  • Access to expert talent
  • On-demand labour services

Virtual receptionists, also known as outsourcing, comes in the form of independent contractors, temporary office workers, remote workers, or

Are There Risks Using Virtual Receptionist?

While the benefits of having a virtual receptionist seem appealing, let’s take a moment to evaluate the risks of having a virtual receptionist.

Here’s some of the common risks that come with using a virtual receptionist:

  • Security & Confidentiality Risks. Providing legal services can expose you to a range of sensitive, personal information from your clients. If you choose a virtual receptions to handle your incoming calls, be sure there job requirements are clear: take calls, make appointments, and schedule consultation. Keeping sensitive information and data secure is a top priority at a law firm.
  • Quality Risks. Situations where quality becomes a risk include outsourcing calls to countries where language and cultural barriers exist. Potential clients may become frustrated explaining their needs to someone who is assigned simply to book appointments and set up an initial consultation.
  • Reputation Risks. Virtual Receptionists is another way of saying “outsourcing.” When you’re outsourcing work to other countries, it can sometimes lead to bad publicity and it may affect other staff working in house who may worry that they’ll lose their job to a cheaper, outsourcing solution.

When deciding how you’ll use a virtual receptionist at your law firm, if the risks outweigh the benefits, you should avoid including these outsourcing solutions at your law firm.

Law Firm Virtual Receptionists

If you’re busy providing legal advice or in the middle of a consultation, having an agent answering calls can increase the likelihood of securing new clients.

Services like AnsweringLegal provide dedicated call center solutions for law firms. They offer the following services:

  • Call handling
  • Message taking
  • Call routing
  • Legal intake
  • Customer support
  • Polite and professional customer experience

Call center virtual receptionist can be given a professional script to handle a range of questions and types of phone calls. Other services can provide 24/7 legal answering services to reduce missed opportunities at your law firm.

Here are a few more call answering services you can consider for your law firm:

PatLive – Offers 24/7 legal answering.

  • Pat Live provides virtual receptionists employed from the United States. They can help your law firm with message taking, appointment scheduling, lead collection, event scheduling, after hour agents, and more. With 27 years experience, Pat Live offer competitive virtual receptionist solutions for all business types.
  • Hours of operation: 24/7 services.
  • Pricing: $99 per month (50 call minutes) to $899 (1000 call minutes); provides additional features and a free 14-day trial.

Conversational – Offers friendly virtual receptionists in North America.

  • Conversational is an industry leading virtual receptionist service provider. Their team of professional and friendly receptionists come from the United States and Canada. They have over 14 years experience and are one of the few with 100% North America only receptionists.
  • Hours of operation: Custom operation solutions.
  • Pricing: $300 per month (600 call minutes) to $1000 per month (2400 call minutes); offers a 30-day free trial.

RubyReceptionist – Offers professional virtual receptionists and a mobile app to synchronize and manage all calls effectively.

  • Ruby Receptionists is a popular virtual receptionist service used by smaller law firms. They provide you with your own phone number which can be used to transfer to different lines and use detailed instructions to handle any situation coming into your office.
  • Hour of Operation: 8 am to 12 am EST + 5 am to 9 pm PST (can also operate on weekends)
  • Pricing: $259 per month (100 call minutes) to $989 per month (500 call minutes); includes 21 day money back guarantee.

AlertCommunications – Offers bilingual virtual receptionists and provide services exclusively for the legal industry.

  • Alert Communications has been providing their services since 1965 and use a client intake call centre strategy with their virtual receptionists. Instead of taking a call and transferring it to you, these virtual receptionists can handle any call volume and turn them into prospective clients at your law firm.

    Since Alert Communications is exclusive to the legal industry, their virtual receptionists are trained to use and understand legal terminology giving you that added edge of professional at your law office.

  • Hours of Operation: 24/7 services.
  • Pricing: Contact a sales representative to receive a quote for your law firm; requires a 1-month upfront refundable deposit.

Answer 1 – Offer a tech based virtual receptionist that can also provide web chat, text messaging, emails and more.

  • Answer 1 offers virtual receptionists for businesses of all kinds and every size. If you have a website for your law firm, their software system can be integrated to add additional intaking solutions. You don’t have to feel restricted to answering phone calls only and can include web chats and other virtual methods for prospective clients to contact your law firm.
  • Hour of operation: 24/7 services.
  • Pricing: $90 one-time setup fee; $239 per month (100 call minutes) to $749 per month (500 call minutes); provides a 21 day free trial.

Alternative Law Firm Solutions

Looking for more ways to make your law firm run more efficiently? Try these software solutions to reduce your workload and focus on providing quality legal services:

Best Facebook Advertising Agencies 2018

QUICK ANSWER: THE BEST FACEBOOK ADVERTISING AGENCY

  • Voy Media
  • OrionCKB
  • CIBO
  • Lyfe Marketing
  • Sprague Media

Digital advertising is quickly becoming the most important brand awareness tool for small and medium-sized businesses across the globe. But finding the best Facebook advertising agencies to represent your brand isn’t easy, hence this guide! Together we’ll look at how you should go about hiring an agency, as well as recommending five that we think are outstanding.

Facebook Advertising Agency Rankings

RankAgencyLocationMinimum Budget
1Voy MediaNew York, NY$5,000
2OrionCKBWalpole, MA$5,000
3CIBOSan Francisco, CA$5,000
4Lyfe MarketingAtlanta, GA$5,000
5Sprague MediaPortland, OR$5,000

Choosing a Facebook Advertising Agency

While there are some stand-out agencies, no one company is going to be the right fit for every business owner. Instead, it’s important that you learn how to search through the pile to find the perfect agency for you. This search involves weeding out those with red flags and asking the right questions, don’t worry, we’ll show you the ropes!

How to Choose an Agency

Once you’ve decided that you need a Facebook advertising agency to take your marketing to the next level you should find a list of companies to search through. These can either be local or international, depending on whether you think it’s important to have face-to-face contact, or not.

The first thing you’ll want to consider when hiring an agency is any red flags. Perhaps it’s pessimistic, but rather than searching for the benefits of a company; it’s quicker to look for faults and rule those companies out. Obvious red flags include; guaranteed results, bargain prices, lack of contact information, a low-quality website and packages rather than a bespoke approach.

After you’ve pruned the garbage, you’ll be left with a more realistic set of options. From there you can consider factors like their locality, pricing, previous work examples and their responsiveness to your messages. It’s always wise to contact all of the companies to ask for a quote and a prospectus up front so that you’re aware of their typical pricing structure and past work.

Although the cost isn’t the be all and end all, it’s vital that you’re getting value for your money and comparing the quote to their previous work is a fantastic estimate of this potential value. With all the quotes in hand, examples of their previous work and experience communicating with their employees, you’ll be in a great position to decide which agency is right for you and your brand.

Why Should You Hire a Facebook Advertising Agency?

Agencies aren’t the only game in town. After all, it’s possible for you to hire a freelancer or to bring an employee in-house who can manage your Facebook advertising campaigns for you. So, why should you bother to hire an agency?

By managing campaigns for tens or hundreds of different companies at once, an agency has the scale and resources that they need to test extensively and create fantastic images and copy for your ads. What separates one ad manager from another is their data and the way that they can manipulate it to learn from it.

With thousands of previous campaigns, agencies have millions of data points, giving them a unique insight into the best practices for running Facebook advertising campaigns. This data gives them a head start and can help them to generate better results for you than a freelancer with less experience might be able to.

Do You Need a Huge Budget?

A common misconception among companies looking to scale advertising campaigns is that you need a huge budget to work with an agency and that small and medium-sized businesses can only afford freelancers. The reality couldn’t be further from the truth. Many agencies are willing to work with clients of all budgets; it’s only the biggest outfits that reserve themselves for international brands.

The types of company that would be ideal for an SMB to work with tend to have flexible budget requirements, especially for advertising campaigns that will continue for months or years to come. As long as you’re willing to spend hundreds or thousands, rather than tens, of dollars each month, there’s an agency out there for you.

Facebook Advertising Agency Rankings

Voy Media

Voy Media, founded in 2015 by Kevin Urrutia and Wilson Lin, is a stand-out agency that has successfully managed Facebook advertising campaigns for countless small and medium-sized businesses across the country. As a boutique agency, you get the intimacy that you want, often talking directly to one of the founders who can explain to you what they are doing and why it’s beneficial to your business.

As well as offering Facebook ad campaign management and setup, they also complete audience research consultations for their clients. Voy Media believes in telling a story through your advertising and to do this, they need to understand your audience better, which they can do through detailed and scientific research.

Whether you are interested in Facebook ads, Instagram, retargeting e-commerce visitors or mobile advertising, Voy Media handles it all with their talented team of experienced campaign managers. Unlike many of their competitors, they offer a scaling pricing system based on the amount of money you spend on ads each month, rather than a flat fee.

Working with businesses spending as little as $2,000 each month on advertising, they charge between 10% and 20% of your monthly ad spend per month. Your Voy Media dedicated account manager and the team will work on your Facebook and Instagram ads, as well as audience retargeting, creative creation, copywriting and overall ad strategy.

As far as boutique Facebook advertising campaign agencies go, Voy Media is a stand-out choice because of their reputation for success, diligent attention to detail and fantastic customer service. For small to medium-sized businesses that need a helping hand to take their ad return to the next level, Voy Media is a tremendous choice.

Pros

  • Dedicated account manager
  • No setup fee
  • Full-service Facebook advertising agency
  • Known for getting results

Cons

  • Bi-weekly reporting for most customers
  • Smaller staff

OrionCKB

OrionCKB has been known for years as one of the premier social media advertising agencies for medium and enterprise level businesses who need a hands-off solution for their Facebook and Instagram paid to advertise. Recently acquired by Elite SEM, they are now a powerhouse of search and social media paid to advertise that uses a data-driven approach to generate an outstanding ROI for their customers.

Based out of Massachusetts, OrionCKB is a big agency with a boutique family feel that gives their clients the best of both worlds. After joining forces with Elite SEM they have more resources than ever before, but by acting separately, they still get to employ the focus and determination that has made them famous.

They’ve worked with household names such as Hallmark eCards and Zipcar, which gives you some insight into how powerful their team is and the results that they are capable of. Many of this medium to enterprise companies have in-house advertising teams, but they choose to use OrionCKB as an extension of their staff because they provide stellar results and sophisticated strategy.

OrionCKB has a strict process that they’ve refined over many years of leading the industry forward with new tactics and incredible conversion rates. Starting with strategy, they develop long-term plans that they believe will drive down-funnel KPI’s and show a solid ROI. Their team focuses on placement and ad optimization, ensuring optimum performance.

But they don’t just tweak existing campaigns, they create brand new creatives and copy that they can use to test new ad types without your design team having to lift a finger. After all the hard work is done they present their clients with a deep analysis including trends to test and optimize against, rather than a bland report that offers little to you or your team.

Pros

  • Extensive resources at their disposal
  • Dedicated and experienced team
  • Constantly testing new ideas
  • Focused on KPI’s and ROI

Cons

  • Part of a larger corporate brand
  • Work primarily with larger clients

CIBO

CIBO is an integrated brand experience agency that believes in the game-changing power than a brand experience can have on a customer. Rather than working solely on paid advertising campaigns, CIBO is a complete agency that has worked with some of the biggest names in the world including Subaru, Anki, Commonwealth Bank of Australia and Tesla.

They believe that digital marketing today is very different to how it was in the nineties and even the early two thousand’s. Rather than focusing on simple messages in huge quantities, they believe in guiding customers through a brand experience from their first awareness event through multiple purchases and even sharing the brand with their friends.

Working with enterprise level clients in every industry imaginable, CIBO has a broad range of experience in optimizing online advertising campaigns for direct ROI as well as overall brand awareness, reputation, and impact. For many enterprise clients, the gold isn’t in direct conversions, it’s in spreading awareness or altering their reputation even among those who may never be customers, but whom may speak to others who could become customers.

Pros

  • Very experienced team
  • Full brand experience agency
  • Work with leading brands
  • Huge amounts of data

Cons

  • Not specialized in Facebook advertising
  • Less focus on direct conversions

Lyfe Marketing

Lyfe Marketing is a boutique social media management company focused on offering social media advertising, search engine optimization and website design services. Working primarily with small and medium-sized businesses in the United States, Lyfe recognizes that ROI is vital for their clients who have little interest in brand awareness and more focus on generating direct revenue.

Their social media advertising services allow their customers to leverage the most cost-effective advertising method available today and with a specialized team, they can deliver tangible results. Their work involves optimizing existing campaigns for decreased cost and increased conversion rates, as well as creating new ads which could potentially deliver superior results or bring in new clients.

As a relatively small and niche agency, they have the flexibility to work closely with their customers to provide bespoke solutions to complex problems. With an experienced social media manager dedicated to an account, Lyfe Marketing gets a greater insight into what makes your audience tick.

Pros

  • Bespoke solutions
  • Flexible and small team
  • Focused on tangible results
  • Specialized in social media

Cons

  • Lack the resources of larger agencies
  • Setup fees

Sprague Media

Sprague Media is a comparatively tiny agency that works with niche players in small and medium-sized markets, but their small size is more than made up for by their versatility, speed of execution and flexibility. While working with a renowned and larger agency brings in greater resources, it often loses you the people hours and dedication that a smaller agency like Sprague Media brings to the table.

Boasting 654% ROI in 3-months for a pest control client, it’s evident that Sprague Media knows how to get results on even small budgets. Their process is modeled on larger agencies that have been around for decades – they start by spreading brand awareness, they engage your target audience, and then finally they make the “ask” or sell.

Based out of Portland, Sprague Media is entirely focused on digital paid advertising. This focus gives them the ability to become complete experts in their craft, while other agencies offering a broad range of services often struggle to offer any at a world-class level.

Pros

  • Complete focus on paid advertising
  • Small and nimble team
  • Proven results

Cons

  • Lack the resources of larger agencies
  • Less dedicated admin and account staff

Conclusion

Digital advertising is quickly becoming the most important method of marketing for companies both small and large. Google AdWords is leading that charge, but Facebook is close behind, and with an unmatched ability to target specific audiences with detailed specifications, Facebook is the ideal advertising channel.

Finding the right agency to manage your Facebook advertising campaign isn’t simple, but it is extraordinarily important. Choosing the wrong team could cost you time and money, which is why we’ve specifically recommended five companies that have generated proven results for their clients at a reasonable cost.

How To Advertise on Facebook

If you are thinking of online advertising, then there is no better way of advertising than Facebook advertising. Research conducted by eMarketer found out that more than 95% of social media marketers consider Facebook as the most efficient social media marketing platform. This huge love for Facebook as an advertising platform is because it allows business to target their campaigns efficiently. It doesn’t discriminate growing business from established businesses. A few hundred dollars is enough to generate a significant amount of traffic. It is also an easy to learn platform and most advertisements are incredibly customizable and flexible.

Aside from that, Facebook has a massive following of more than 2.2 billion users cutting across all age groups. What’s more, Facebook has a micro-targeting feature that allows you to reach your target audience based on their behaviors, location, demographics or even interests. So advertising with Facebook ensures you reach an audience that is more likely to purchase your products and services making it the most efficient advertising platform.

Now that you have a heads up on the effectiveness of Facebook advertising, you are now ready to try it out. Here is a complete guide to Facebook advertising. The guide aims to equip you with Facebook advertising knowledge and take you through your first Facebook ad strategies

Types of Facebook Ads

Depending on the ad you would like to post, Facebook allows you to post a range of products or services in a single ad. Some of the ads that could be helpful include:

Carousel ads (multi-purpose ads)

A carousel ad is an ad format that allows you to show up to ten videos and images, calls to action, links and headlines in a single ad unit. It is beneficial for e-commerce advertisers that seek to promote a range of products forms their store.

This kind of ad is supported on mobile newsfeeds, desktop newsfeeds, Instagram and audience network. Some of its specs include:

  • A link description of 30 characters
  • A headline of 5 characters
  • An ad copy text of 90 characters
  • A recommended image size of 600 by 600 or 1080 by 1080 pixels

Dynamic product ads (DPA)

Facebook’s DPA is similar to remarketing display ads on steroids. They target users based on inactions of past actions on your application or website with a well-planned Ad. All you need to do is to upload a product catalog on Facebook and ensure that your Facebook pixel is correctly installed on your website’s pages. Facebook will do the re-targeting and remarketing.
DPA is supported by mobile newsfeed, desktop newsfeed, Instagram, audience network, and right column.
Some of its specs include:

  • A link description of around 30 characters
  • A headline of 25 characters
  • An ad copy text of 90 characters
  • A recommended image size of 600 by 600 or 1200 by 628 pixels

Facebook lead Ads

Leads are the perfect way to advertise on Facebook. This type of Facebook Ad allows your audience to sign up or download your content, without leaving the Facebook page. This makes the lead ads an ideal method for getting a potential customer’s email easily. Facebook lead ads are supported by mobile newsfeed, desktop newsfeed, audience newsfeed, and Instagram.

Some of its specs include:

  • A website URL and a privacy policy
  • A context card button of about 30 characters
  • A context card headline of about 60 characters the context card can be in paragraph format that has no bullet point format or character limit that allows a maximum of 80 characters per bullet
  • A link description of about 30 characters
  • An ad copy text of about 90 characters
  • A headline of about 25 characters
  • A recommended image size of 1200 by 628 pixels

Once a user fills in the form, Facebook stores their email addresses on your Facebook ads account. You now have to move these new leads tour CRM system. The easiest way to do this is to automate the whole process. You can do this by setting up your campaigns using AdEspresso.

Canvas ads

A canvas Ad is an engaging ad that allows users to interact with content on Facebook. It is currently available only on mobile newsfeed because we tend to interact more with mobile devices. With canvas, your target audience is able to swipe through a carousel of images, tilt the images in different directions, or zoom in and out by moving their fingertips. An advantage of a canvas ad is that it loads ten times faster than normal mobile web applications.
Some of its specs include:

  • A headline of about 45 characters
  • An Ad copy text of about 90characters
  • A recommended image size 1200 by 628 pixels
  • A canvas Ad has the following components
  • An auto-play video
  • A text block
  • A header with logo
  • A button for offside links
  • A product set
  • An image carousel

Collection Ad

A collection as showcases a variety of products being sold on your website. it makes it easier for users to browse, discover and purchase products or services in an immersive and visual way. It is also supported only by mobile newsfeed It has specs like

  • A recommended headline of about 25 characters
    doesn’t support images within more than 20% text
  • The image ratio is 1:9:1
  • The image size is 1200 by 628 pixels

Single Video Ads

Single videos as the name suggests are ads that contain a single video. Almost 50% of Facebook users prefer watching about an hour of Facebook videos per week, so it proves to be one of the most efficient Facebook ads. Also, a majority of the audience prefer videos without sound, so you can use captions rather than sounds. A preferable video ad length should be about 30 seconds but shouldn’t be longer than 60 seconds.
Some of its specs include:

  • a maximum file size of 2.3 GB
  • a resolution of at least 720P
  • an aspect ratio of 16:9
  • a video format of MP4 or MOV

Now that you have the basics of the Facebook ad types, you want to put this into practice. If you are advertising on Facebook for the first time have no worries, here is a complete guide that would help you do just that.

A step by step guide to Facebook advertising

Step 1: Choose the main goal

Different businesses have different goals when it comes to advertising. You only need to identify your business with the type of goal you would like to achieve. Facebook offers eleven different marketing goals based on what you want your ad to achieve. But first, you need to log in to Facebook ads manager, then select campaigns tab and click on create. After this, you will have to select one of the 11 different business goals. They include:

1. Lead generation – get new leads from your target audience
2. Video views – get your video to be watched by more users
3. App installs – get Facebook users to install your app
4. engagement – get to a significant number of users that aims to increase an attendance at your event, encourage people to claim an offer or increase the number of page likes or posts
5. Reach – expose your ad to as many people users as possible
6. Brand awareness – get your new brand to reach a new audience
7. Store visits – get your target customers to visit your nearby store
8. Catalog sales – link your Facebook ad to your catalog product to show your audience ads of products they are most likely to buy
9. Conversions – encourage people to take a particular action on your website like buying your product or subscribing to your list.
10. Messages get your audience to contact you via Facebook messenger
11. Traffic – drive a traffic to a particular app or webpage
You can choose an ad objective based on the above goals for your specific ad. Remember that if you plan to use exposure objectives, you can pay per impressions, but for conversion-based objectives like sales, you can pay per action

Step 2:  Name your campaign

After you have come up with an objective, scroll down on your Facebook ad campaign and select whether to use an A/B split test. A/B testing is a marketing strategy that includes small tests on a fraction of your campaign before committing fully to the campaign. You also have the option of choosing whether to turn on budget optimization. This method can be powerful when you are using several ad sets. But since you are a beginner, you can focus on single ads first.
In the engagement objective, you may choose whether to focus on event responses, page likes or post engagement. After you have decided on the focus, click set up ad account to continue.

Step 3: Set up your ad account

This step is imaginary if you have already set up your account. So will go straight to your target audience. But if you are a new Facebook advertiser, you will have to enter a few important account details here. Some of the details may include, your country, time zone, and your preferred currency. After you have finished you can click on continue.

This step is very essential and it is important that you choose your details wisely. It is difficult to change these details thereafter and you might be forced to set up a new account.

Step 4: Target your audience

After you have clicked on continue, you will be directed to a different page where you will be required to name your Facebook ad campaign and select what page you wish to promote. Scroll down to start building a target audience for your ads. The first option is to add a custom audience of people that have interacted with your business before, be it on Facebook or off Facebook.

You will be required to select your target location, language, gender, and age. There is audience size indicator on the right that gives you a sense on the potential ad reach, make good use of the audience size indicator.

After you have selected our target audience, you need to filter them to ensure you remain with an audience that is most likely to purchase your product or services. Remember, an effective targeting is important in maximizing return on investments (ROI). There are two ways you can ensure that your audience is as specific as possible:

Connection – you can exclude or target users that have an existing connection to your event, app, or a page you manage. For instance, if you want to target a new audience, you would select “exclude people that have already liked your page”. If you want to promote a new product or an offer to an existing audience, you would select “people that have already liked your page” so as to reach users that have already liked your page.”

Detailed targeting – you can use this field to include or exclude people based behaviors, interests and demographics. This option allows you to be as specific as possible. For example, you can choose to target an audience that interested in both yoga and meditation while also excluding an audience that is interested in hot yoga.

Step 5: Choose where your ad will appear

How your ad appears on Facebook is important. If you are new to Facebook, the easiest way to do this is by using automatic placements. When you select this option, Facebook automatically places your ad across the audience network, messenger, Instagram, and Facebook depending on the best place to get good results.

After you’ve gained more experience, you can decide to place your ad in a specific location based on where you are likely to get more traffic. You have a few options that include:
Operating systems and mobile devices – Android, IOS or both
Platform – audience network, messenger, Instagram, or Facebook with a few subsections within each category like stories, right column or newsfeed.

Step 6: Set your schedule and budget

You need to decide the cost you are willing to incur on the Facebook paid ads. Facebook paid ads has two options, daily or lifetime budget. Select either of them then click on set start and end dates if you want to schedule your ad In the future or choose to automate it immediately. There’s an advanced budget option if you want to get finer details of how you spend your money. Note that using a schedule when running your paid advertisement is the most effective way to spend your ad budget. Scheduled advertisement allows you to choose only the ad your target audience is most likely to interact with. After you have made your selections, you can click on continue.

Create your ad

When creating your ad, you need to choose the media components and the texts you wish to include in your ad. The available formats vary based on the objective of your campaign at the beginning of the process.

There is a preview tool at the bottom of the page that you can use to test your ad and ensures it looks good for all your potential placements, be it on the right column, the desktop newsfeeds or the mobile newsfeeds. When you are satisfied with your choices, click on the confirm button to submit your order. You will receive an email from Facebook notifying you that your AD has been approved and will be posted soon on Facebook.

Advertising tips on Facebook

Advertising on Facebook especially if you are new to Facebook ads can be a daunting task. You need a few strategies to ensure that your ad is as effective as possible. Here are a few of the strategies that could be beneficial.

Use audience targeting

A good way to starting on Facebook ads is by using a small audience then broaden it gradually as you gain experience with Facebook ads. For instance, if you are advertising a new brand of wine, you could start by using a specific location that you know target wines. After a few weeks you can broaden to wine tasting, then food and wine and so on. This is a good strategy for expanding your target audience and ensure it affects your results positively.

Audience targeting can also be used to create several ads for groups related to varying business objectives. With audience target, you can relate to existing customers differently than you would have with new customers. If you have a local business and seeking to target audience within your location, you can use postal code or zip code. This is especially helpful if you know of a neighborhood that converts traffic well.

Use Facebook pixels

A Facebook pixel is a small piece of code that may have a huge impact on your Facebook ad campaign. This code allows you to track conversions, create lookalike audience and remarket your product to people that have viewed the product on your website.

Facebook pixel is an essential tool, even if you don’t have plans to use it currently it might be beneficial in the future so it is important that you have it installed. This way, you will have to remarket and tracking data ready to implement when you want to start Facebook optimization.

Use quality videos and photos

Facebook users dislike blurry, or pixelated photos and jumpy videos. The words may be catchy but without a quality video or photo, you have lost it already. You visuals are what grabs your audience attention and create a good impression.

Ensure you have tested everything

Ignorance can be really costly. Making assumptions on what might work and what might not work can really cost your business. Every time you place an ad on Facebook, you need to test it against the previous ads you posts to check if there is any improvement you are making. Currently, technology is evolving, and if you keep relying on the previous ads on Facebook, you might fail terribly. Therefore the only way to stay relevant is to keep testing every ad you post on Facebook.

Optimize and track performance

Check how your ads are performing constantly in the ads manager dashboard. If you find an ad that isn’t performing to your expectation, take it out and invest in an ad that is performing. There are tools that will help you manage this. One of the common resourceful tools is the adsensepro. The adsensepro can create, manage, and optimize your ad. If you have a larger firm, then the Hootsuite would be perfect for you. From the dashboard that you use to monitor your ads, you can test and create lots of Facebook ads in a few minutes. It has an easy to understand analytics that uncovers you best ad fast.

How do you get Facebook ad ideas?

Now that you have all the tools ad essentials to create your ad, the challenge comes in on how your ad will be or how it will look like. If you have this problem, then have a look at the following strategies

1. Convert every piece of content to an ad

Every brand has its own content that drives most of the traffic every month. You can adapt this piece of content to an ad and get a perfect way to advertise using it in form of a video ad or a photo ad. To create a video ad, there are several ways you can convey the key contents in your ad through short text image. You then can use a few social video tools to compile them into a video in Facebook ad manager.

2. Drive direct sales

If your brand is well known to provide good quality products, you have every reason to generate direct sales from these products and services. For instance, if you are planning on introducing a new product in the market and your previous products were received well, you can use the Facebook ad to target the same audience that purchased your previous products. You can also reach out to a new audience by using lookalike audiences to reach the audience that is more likely to purchase your product or service. This strategy could earn you nearly a million users in traffic and could generate more sales.

3. Strategize on offline lead generation

Facebook shouldn’t be your only source of traffic. Focus on other sources like offline purchases. You can use engagement objective to drive traffic to an offline event and use the lead generation technique to get them to your dealership or store to experience the products and services you are providing. You can do this through a test drive.

Facebook allows you to track offline conversions so that you have an understanding of how effective ads are in driving offline sales. You can also use a tracking data to develop custom audiences of users that interact with your products offline so that you can effectively target them in the future.

How do you improve Facebook ad conversions?

Conversions rates are one of the most targeted metrics by social media marketers. Conversion rates are a top priority for most marketers. A good conversion is one that is capable of bringing in more success this delivering a strong ROI. Conversions are not only used to drive purchases but also drive actions. The main aim of an ad campaign is to increase the number of shoppers or the number of subscribers to their websites. Given the benefits of ad conversions, you might want ways to improve your ad conversions. Here is how you go about it:

1. Define your conversion event

Before converting any traffic, you might want to know the actions people take after viewing your ad on Facebook. There are a few types of conversions that Facebook supports. They include: purchase, initiate checkout, add to wishlist, and view content. Your ad can’t serve all the conversion goals, so you need to create an ad for each goal. Consider where the goals fit into the journey of the customer and convert this appropriately.

2. Prioritize on your destination

An ad should be as good as its landing page when determining where you would want the conversion to take place, ensure everything is in order for you to deliver the promises of your ad. The steps below could help you achieve this:

Optimize for apps – a significant number f people prefer purchasing via mobile so it would be important that you utilize this to drive people to your app. So ensure you have registered your app and integrated it with Facebook SDK.

Aim for continuity – if you focused your ad on a specific objective, ensure your landing page delivers just that. Don’t get your visitors frustrated by mixing up things. If for instance, your ad focuses on shoes, ensure your landing page also focuses on shoes. Anything else will lead to the potential visitor being frustrated therefore you would have lost an essential lead. Language and design are important here also.

Implement pixel – after you have decided on the page you would like the conversion event to happen, you will have to add the ace pixel code to the page to track events. With this, you can determine what ad performs better and what doesn’t perform. This way you can focus on ads that perform and leave out those that don’t.

3. Create an attractive visual

The impression of the user determines their interactions with your ad. It just a matter of seconds for a user to determine where to land. So it is important that you create an ad that is very attractive if you want to convert more leads. Most first impressions are brought by the design so ensure your visuals are as good as possible.

Use videos or GIFs – opt for shorter interesting videos. If possible use static videos. Ensure you have tested these videos for mobile devices to ensure they are supported by every device.
Size-to-spec – low-resolution videos reflect poorly on your ad. Ensure you have the right image size to meet the right size specifications.

Do not overload images with text – it is recommended that you use texts sparingly on images. If you have to use texts in your image, use facebook’s image text check to check the right size of text to include.

4. Crisp copy should be short and sweet

A string ad is usually characterized by crisp copy. Therefore ensure that the copy is interesting and short a well.

Keep it short – a lot of text can intimidate your audience. Therefore focus on what is important and leave out the rest.

Avoid jargon – use a language your audience can understand.

Get personal – use personal pronouns like you to suggest a relationship between your brand and the audience.

5. Use a direct call to action

A strong call to action is essential since conversions are all about motivational actions. You can use strong verbs like explore, discover, start, find if you aim at educating your audience about your organization. If you aim at driving subscriptions or purchases, be direct with phrases like sign up or buy now.

6. Broaden your audience

Facebook has a target expansion option that is essential in looking for more leads. This option allows Facebook to find more users similar to you have included in the interest target section. This allows you to reach more people as well as driving more conversions at a lower cost per conversion.

7. Track using several devices

Regardless of where you have decided your ad will be placed, you should ensure you track the conversions and clicks from all devices, whether mobile or desktop. Even if you have only put up an ad that runs only on desktop devices. You can install, Facebook SDK on your mobile app that allows Facebook to capture more data based on audience and expand the target of the audience.

8. Use link click optimization
If you feel your campaign is not driving enough leads and conversions within the first few weeks, then your data isn’t delivered the right way. Facebook requires about 50 conversions per ad within the first week too effectively deliver the ad. If your ad has less than 50 conversions in the first week, then you might consider optimizing for link clicks rather than conversions.

Get the most of your Facebook ads with the above guide. This guide has a detailed step by step guide that ensures you follow every step appropriately while also ensuring you put up quality ads that can be accepted by a wide range of Facebook users.