Advertising on social media grows every year. As the cheapest option to advertise, it’s becoming more and more popular. Advertisements are still challenging to connect to the correct people and convert their interest into sales. In this article, I’ll be discussing the difficulties with advertising by yourself, and the top 5 advertising agencies you should be using for Pinterest.
Advertising on Pinterest and the Challenges it Presents
Pinterest has integrated their ads to look exactly like other pins; gathering more eyes to the ad and spreading the brand. Because of this integration, people are using Pinterest more and more to share their company. Over 61 percent of Pinterest users have made a purchase after seeing an advertisement on the social media site.
Pinterest has also designed their site to be able to save the advertisement to view later; just like a regular picture you liked. This allows for a database of shoppers, browsing through content catered to you, so you can purchase what you like.
This social design is what makes Pinterest so great for advertising your brand; a unique display of content catered to specific demographics, guaranteed to make a purchase. Although for advertisers this has benefited them greatly, it still can be extremely difficult to spread your brand yourself.
Some of the problems you could run into are:
- Getting enough people to see your ads
- Getting people to pin your ads
- Getting people to make a purchase
- Advertising to the right people
This is where advertising yourself gets difficult; although the system is catered to a smooth ad-base, it isn’t easy. It’s very common for users not to be able to get enough eyes on their content. Pinterest is massive, with over 250 million active users, and ranked as the 4th largest social medium. So, getting your advertisements to spark and go viral isn’t an easy task.
You also have to make sure your advertisements are hitting the correct demographics. Spreading your content can be simple enough by pinning onto certain forums, but if you’re selling the newest First-Person Shooter to women over 55, you’re not going to see many sales.
Which Advertising Agency is best for Pinterest?
Using an advertising agency for Pinterest can change the way you spread your brand, and more importantly, a team of professional staff can guarantee that you’re spreading your brand to the right people. They can study and strategize exactly who needs to see your content to make sure you’ll meet your goals.
While using an advertising agency for Pinterest can greatly expand your brand, it has its challenges as well. Some of the challenges you might face are:
- Choosing the right agency for your goals
- Budgeting for the right agency
- Strengths and weaknesses of that agency
By far the greatest challenge you‘ll have when picking an ad agency for your business is simply that; choosing. There are so many options that specialize in Pinterest and other social media that scraping away between the hundreds can seem like a chore. So, which one works for you? This is entirely up to you and what you’ve set forth to accomplish.
Budgeting is also a common hill you’ll have to climb. Once you have decided who you want to partner with to benefit your brand, you’ll have to decide if that budget is right for you. Is the price worth the risk? Luckily, there are ways to limit the risk.
Go with an agency that has proven results across the country. Make sure they have their unique strategies to ensure you’re getting the best financial investment when partnering with them. Many good ones will have percentages of the success to show that your risk is very low when investing.
Should you be overwhelmed? If you feel that way, my goal here is to make it easier. The number of hills you have to climb can leave you wondering if it’s worth it. I’ve put together the top 5 agencies you should use when advertising on Pinterest. These are ranked in order from best to last:
I’ll explain each of their strengths, so you can decide which one will best help you meet your financial goals on Pinterest. Advertising can be complicated, and these agencies take the stress away.
Digital Marketing Agency
There are some incredible Pinterest advertising agencies, but the one that sticks out as the best option for you is DMA. While the agencies we’ll talk about also provide a sense of dedication, none provided the innovation DMA does.
They are constantly updating their strategies and practices to make your search results are meeting the right demographics. They are always finding the best option for Pinterest users to see your brand through the best message.
They’ll focus on your target audience, driving in on the base that will be most likely to make you financially successful. Their team follows the relevant users to make sure they’re the ones coming back; the ones more likely to be interested in your brand.
If you’re looking for a focus-driven advertisement agency that can help grow your Pinterest viewers and your brand, go with DMA. Their team of innovators is sure not to disappoint.
Coming in at a close second is Taktical Digital. They are experts of all thing social media, especially Pinterest. They’re recognized partners of all the major advertising platforms, and the awards speak for themselves.
Pinterest has over 175 million active monthly users, and it’s continuing to grow. This is why Taktical Digital has chosen to expertise in sites like Pinterest; making sure their investment is your investment.
There were over 2 billion searches on Pinterest every month, so demographics are a big part of Taktical Digital’s advertising strategy. They want to find the best audience for you to target for, so choosing keywords that fit your brand is a major focus for them.
After the strategy is set, they’ll follow your viewers, what’s working and what isn’t. And adapt to fix the problems. Your success is their success, so making sure each day you’re getting the eyes you want on their brand is a priority.
This is the type of work you get with Taktical Digital, a specialization of all things social media. They want to provide data that proves the success and why you’re succeeding when using them. Even though Taktical Digital is second on my list overall, they are the best company when it comes to a reliable relationship.
Ignite came in as the Social Media Agency of the Year in 2016, so their work will speak for themselves. This is partly because they are only social. Social media is their passion, so the focus will be driven for success in sites like Pinterest.
They’ve been growing for over seven years, and continue to hire social media experts to find the best way to market your brand. They’ve worked with notable brands like Staples, World Kitchen, and Crocs. While Ignite is 3rd on my list, they’re first when it comes to their drive and attention to detail.
They’ve proven to provide the best social media strategies on the market and have shown success every day. Whether it’s specific content creation that you need or just a solid strategy to guarantee success, their staff is eagerly waiting.
One review said, “The company has adapted to a changing industry and is always seeking how to improve and deliver value to clients.” This review speaks volumes to the quality you’ll get from Ignite.
Passion is where they thrive. If you’re looking for a social media-driven agency that is guaranteed to be passionate about spreading your brand through Pinterest, you can’t go wrong with Ignite.
Tailwind brings a unique side to the Pinterest advertising market by helping you monitor your competitors. They help you study the followers of your brands to spread your market across more demographics.
They’ll also want you actively engaged with your competitors. Following trends and topics to make sure you’re up to date with where you need to be advertising. Where they thrive is your voice. They want to spread your voice to outshine competitors in your field.
It’s a much more battle-oriented marketing agency, following other competitors to see how their success can be your success.
They’ll help with finding keywords to best suit your market. They’ll also manage the conversations about your brand to make sure they stay up to date with how people talk about your business.
This will give them active data to best engage with your brand in real time. They can use that info to utilize the best way to pin your brand across Pinterest. They’re goal oriented, with a step by step program to push you across the market.
They’re partnered with Pinterest marketing, and use this to follow the most popular interests across the site. Their unique strategy is what gets Tailwind on my list of the best Pinterest ad agencies for you to try.
Perfect Search Engine
Last but not least is Perfect Search Engine, based out of Chicago. What they lack in a large group of clients, they make up for in a personal relationship. Too many this could be negative, but to others, it’s a positive. You won’t get a staff full of decades of credentials, but you will get personal clients.
To companies like Perfect Search Engine, there is potential to get even better results. With larger advertising agencies, they sometimes can get overwhelmed. So, it’s worth not just overlooking Perfect Search Engine when searching for the right agency.
They make up for their smaller team with a large boost of creativity. With fewer clients, you’re getting more personal results that you might not be able to get from a company like DMA. They also have a primary focus on content.
They say “quality content is kind of our thing” on their website, and it shows. Perfect Search Engine’s small staff is all certified with Google Analytics and HubSpot Content Marketing. So even though the numbers might not be there just yet, they are more than qualified to spread your brand all across Pinterest.
You may be thinking that neither choice is easy. It’s difficult to advertise by myself, and it’s difficult to pick an advertising agency to help me on Pinterest. While both can seem like chores, the former is far more difficult.
When advertising yourself, you simply won’t have the data to help you guarantee success. You won’t be able to track your results and won’t be able to see who you’re advertising for. This can leave you feeling hopeless waiting for your brand to spread across Pinterest.
You also won’t have a proven strategy that can help you know the right demographics are seeing your content. If you’re not advertising to the right group of people, then the ads are pointless. It can be seen by 1000 people, but if that group isn’t interested in your content, it’s a waste.
I’ve made this list of the top 5 to make it easier for you when you finally choose which agency is right for you. The decision still might not be as easy as you hoped for. Each advertising agency brings a unique strategy for promoting the best way across Pinterest.
If you’re looking for proven, successful staff to help promote your brand, go with DMA, but if you want to make sure you’re getting a personal relationship for the long-term, go with Perfect Search Engine. These are all important things to consider when choosing.
Pinterest is the simplest social medium to promote content online. Their integration through the app makes it hard for users even to know when they are looking at an advertisement. This is all the more reason to guarantee you’re spreading your brand the best you can.
Pinterest is growing and growing; make sure your business is too.