YouTube advertising is one of the best mediums for companies and brands to reach millions or hundreds of millions of potential customers. It’s cheaper and more engaging than TV or radio advertising, and unlike traditional mediums, YouTube advertising works with the fastest-growing market segment of media consumption: mobile devices.
According to a recent study by Ipsos, viewers only pay attention to 45% of TV advertising, but they pay attention to 83% of YouTube mobile advertising. That’s nearly double the bang for your buck, and YouTube is cheaper for you, the advertiser, than TV.
YouTube is one of the world’s largest search engines, second only to Google itself. YouTube has over a billion unique users, with a billion hours of video watched every day, and a hundred hours of videos uploaded every minute. That’s more users and view time than either Facebook videos or Netflix.
Unfortunately, other than the occasional self-made “YouTube celebrity,” very few regular people can figure out how to advertise or gain popularity on YouTube all by themselves.
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If you already spend your time running a successful business or company and want to harness YouTube to increase your growth or improve your revenue, you need to consider outsourcing the task to experienced professionals.
Here’s what goes into running a successful YouTube campaign:
- Devising a strategy based on objectives that make sense for your business
- Creating high-quality content consistently
- Staying engaged with subscribers and commenters
- Search engine optimization of your channel and videos for the YouTube search engine
- Measuring key performance indicators (KPI) to gauge the success of your efforts
Running a YouTube campaign can mean juggling a lot of different tasks to ensure you achieve the desired outcomes. That’s why going with an agency makes the most sense for an established business.
But with hundreds of different agencies all claiming to be the best, it can be difficult for anyone inexperienced with YouTube to choose the right agency to manage their digital marketing
I’ve created a list of the top YouTube advertising agencies in the world, so you can delegate your YouTube ad campaign to them and focus on running your business as it grows. This guide’s purpose is to give you precisely the right information you need to understand YouTube advertising, so you can run a highly effective campaign without wasting time or money.
What You Need to Know About YouTube Ad Agencies
Here’s what you need to know about how YouTube video advertising and digital marketing work, and what an agency can do for your business.
Defining Objectives and Discussing Strategy
Before you begin looking for a YouTube advertising agency, it pays to consider objectives for your business. When you do choose an agency, you’ll spend time together devising a strategy based on goals you’d like to achieve for your business.
You should also consider your objectives first because it will help you choose the right agency. Different agencies have different strengths. Here are some examples of objectives or goals that businesses can achieve through YouTube marketing:
- Improve brand awareness by getting new subscribers
- Boost site traffic
- Increase user engagement
- Launch a new product
- Promote your existing videos
- Boost brand awareness
- Increase online sales or revenue
Getting clear on your objectives is the essential step in devising a strategy together with the agency you choose. A good digital marketing firm can help you come up with goals that are specific, measurable, achievable, and relevant, as well as determine a date by which to achieve them.
Budgeting and Keeping Costs Down
As a business owner or director of marketing, you possess the ability to define a budget for your YouTube advertising campaign. Because agencies vary in their budgetary requirements to work with companies, you must determine your total budget (per month, quarter, or annum) before you peruse agencies to hire.
Once you choose a company that matches your budget, you need to discuss with them whether your objectives are realistic while staying within your budget. An agency can help you revise your objectives or timeline, if necessary, based on your budget.
Some agencies also offer contracts that “lock in” rates and other billing conditions, such as outcomes based on key performance indicators (KPIs), over a set period of time.
Channel Activity vs. TrueView vs. Bumper Ads
YouTube offers advertisers three main avenues for promoting their brand. Channel activity refers to the traditional strategy of creating a channel, posting videos, and gaining a following.
TrueView ads play before videos or are displayed within search results, and allow users to choose whether to watch or skip. Bumper ads are six-second ads that play before other videos and cannot be skipped.
Starting and maintaining a YouTube channel is the old-school YouTube strategy for reaching customers and followers, and it still works. Unlike the other options, though, making your channel popular takes time.
A TrueView campaign is a quicker way to get results from YouTube. TrueView bills based on cost-per-view (CPV), so if a user skips or doesn’t click your ad, you don’t get billed within the TrueView model.
YouTube bills advertisers for the shorter six-second bumper ads by CPM (cost per thousand impressions). It’s best to use bumper ads as an add-on option to boost the reach of your primary campaign tactics.
You don’t need to choose just one tactic for YouTube promotion. A professional agency can help you decide how to combine tactics and how best to allocate your budget and other resources.
Channel and Video SEO
YouTube assesses several critical factors to assign your channel and videos search result rankings. A digital advertising agency will help you determine, measure, analyze, and revise these variables to promote your YouTube content.
Keywords are topics people search for; by including keywords relevant to your target audience in all video titles and descriptions, you can achieve a massive uptick in YouTube traffic. Tags are similar to keywords but are visible to users.
YouTube allows users to explore channels based on tags, so you should use tags that other channels similar to yours use, including competitors’ channels.
The concept of “quality” is ambiguous but important in YouTube optimization and other SEO endeavors. Google and YouTube determine the quality of your YouTube channel and videos by likes, shares, time users spend watching, favorites, subscribers, and other metrics. Branding, consistency, and user engagement are the best ways to boost the quality of your channel and videos.
Off-site SEO is an important but often-overlooked aspect of successful YouTube campaigns. An agency can help you with off-site SEO, like using AdWords to drive traffic to your YouTube channel.
User engagement is a great way you or your agency of choice can increase the visibility of your YouTube videos. Here are the most important steps to maintain a high level of user engagement:
- Moderate comments and decide what to publish, and when
- Respond to negative comments
- Ensure replies showcase the tone, level of expertise, and branding you want to associate with your company
- Subscribe to notifications about your brand name on YouTube to keep track of mentions
Achieving the right kind of engagement boosts your visibility and credibility, which translates to loyal subscribers who have a relationship to your brand.
Top FIVE YouTube Advertising Agencies
Now that you the ins and outs of YouTube advertising, you will be in a better position to choose an agency to coordinate your next advertising campaign. After looking at hundreds of websites and thousands of reviews, I’ve written this section to save you hours of combing through agencies.
#1 DMA Digital Marketing Agency
Our top pick for best YouTube advertising agency is DMA Digital Marketing Agency. Founded in 2002 in Chicago, this legendary agency has behemoth clients like Jet.com, TripAdvisor.com, Williams Sonoma, and Avvo.com. If you’re a more prominent firm looking for a high-value agency to take care of your YouTube needs, you can’t go wrong with DMA.
They are known for stellar YouTube marketing results, and they also offer traditional SEO, PPC management, social media marketing, and reputation management.
Pamela D. promoted her new website through Digital Marketing Agency’s YouTube campaign services. The campaign had a measurable positive impact on her sales, reported to her by DMA, and increased their team’s confidence to push themselves. Pamela says her team is revitalized and “no longer stuck in the 1990s.”
Digital Marketing Agency has the perfect blend of tailored solutions and strategy, best practices and innovations, and transparent communication with clients. All of that translates to a high return on investment (ROI) and return on ad spend (RoAS).
#2 Sparx IT Solutions
Sparx IT Solutions is a leading marketing firm based in India. Their objective is to provide the best possible services and improve your overall growth while keeping the lowest prices in a cut-throat market.
In addition to YouTube advertising, they also assist clients with branding and identity services, web and UI design, web development, mobile app development, e-commerce portals, and online marketing.
As a business owner Tiffany R. says she’s smart enough to know when to delegate, but she was having trouble deciding to whom to delegate a task outside her comfort zone: video marketing and promotion. She chose Sparx IT Solutions to help catapult her brand, Pilates Mastery, and she is a satisfied customer – she says it’s a “total no-brainer” to collaborate with Sparx.
Unlike most American, UK, and European agencies, Sparx IT Solutions runs promotions with discount coupons regularly. Check their site around holidays and other special dates for significant discounts.
#3 Passion Digital
Passion Digital is a London-based firm founded in 2012 that was selected as a UK Agency 2018 award finalist. As a full-service digital marketing agency, Passion has a strong focus on YouTube and video advertising.
Their other services include conversion, pay per click (PPC), search engine optimization (SEO), content marketing, social media marketing (SMM), and web design and development, and influencer marketing.
After working with Passion, Ayla V. says they are “the best digital company to trust my business with.” Alya shares that Passion Digital helped her obtain immediate, positive, and lasting results on various digital platforms thanks to their thoughtful and systematic planning and execution.
Passion Digital’s focus is on talent and relationships. They hire, retain, and nurture some of the most talented and creative minds in the digital marketing space while cultivating relationships with ambitious clients to deliver business-changing results.
#4 Factor One
Factor One is a digital marketing agency located in Calgary Alberta. Their focus is on paid search marketing on the Google platform including, YouTube, Adwords, Remarketing, Mobile, and Display. Factor one is a certified Google Partner agency.
Factor One specializes in offering online marketing solutions to businesses in need of more leads and sales. Their marketing professionals embed on the teams of client companies, working as an outsourced team member. Factor One is trained and certified as a Google Partner and stays on top of industry trends and new beta-testing opportunities.
If you have a retail business, this agency can grow your customer base by invigorating your online presence, driving web sales and increasing in-store sales. They also offer service-based clients more leads, and conversion tracking. Factor One analyzes web traffic, measures Return on Ad Spend (RoAS), and defines and targets the best audience to up the number of actions taken on website visits or phone calls.
Factor One are experts in video advertising, paid search traffic, search engine optimization, website development, and online review management
#5 Vireo Video
Vireo Video is a Vancouver, British Columbia-based full-service video marketing firm. Staffed by YouTube Certified Experts, Vireo assists their clients with social media marketing and video advertising on Google display networks (including YouTube), as well as Facebook.
Vireo strategizes together with clients for long-term success, then runs an initial pilot campaign before shifting to campaign maintenance which includes A/B ad testing, overhauls of copy and targeting, and utilization of new strategies and tools as YouTube releases them.
Lucas R., CEO of Macinhome consulting, says it was his absolute pleasure to hire Vireo. According to Lucas, with help from Vireo, he “had an unprecedented 500% growth in followers on our YouTube page! They also produced four short social media style videos that [his] audience loved and engaged with.” He recommends Vireo “to all types of businesses.”
If you need help devising and implementing an extensive long-term video advertising campaign on YouTube, Vireo is a perfect choice for that type of work. If you aren’t quite ready to dive in fully, Vireo also offers consultations and educational resources to help you figure out things like what video equipment to purchase, and what to say on camera.
With a third of internet users watching YouTube regularly, advertisers are flocking to the platform as a better choice than traditional media like TV or radio. Once you decide to move forward with YouTube advertising, the next thing to do is choose an agency so you can delegate the creation and management of YouTube videos or ads to a trustworthy professional.
As you choose between agencies, remember to consider the most important factors: your budget, your objectives, and whether an agency can devise a strategy that meets your goals while staying within your budget.
If you are a large and successful company with a generous budget, looking for an agency that will deliver high-value results, DMA Digital Marketing agency is your best bet.
If you are up-and-coming or run a small business with limited funds, you should consider Sparx IT Solutions. Sparx is based in India and runs regular discounts; they are the most budget-friendly choice among top YouTube agencies, but they deliver extraordinary results.