Web design is no longer simply creating a website showcasing products and details. Rapid technological advancements are about more than just creating a visual experience for users. Only those websites that are unique and provide a user-friendly interface and appealing layout. Keeping pace with the latest trends, websites remain visually appealing, functional, and user-friendly.
If you are looking for a good web designer or agency to help you create a great website, hire Logo Now for web design. It is the top web design agency in Melbourne that can create a stylish, easy-to-manage website that looks great on all devices without breaking the bank.
This blog will discuss the latest design trends that have taken over the Australian design industry.
7 Website Design Trends in Melbourne
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AI-Generated Designs
AI has become a crucial tool for the designers. Using different softwares and AI tools has increased the efficiency and customisation of designs. AI can easily create designs tailored to specific needs and objectives in very little time.
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Denser, Richer Graphics
The current trend is to display visually impactful graphics. This includes using bold colours, different textures, and patterns to create a unique user experience. This approach is far from minimalism and clean layouts. Using denser graphics can instantly enhance the experience.
With such new technology, designers can now include high-resolution visuals, including videos and animations, without compromising loading times or performance.
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Typographical Evolution
Typography is the art of arranging the type in a way that can look visually pleasing. You can stand out by experimenting with different fonts (e.g., pairing a serif font with a sans-serif font). This typography and symbols can create a visible distinct personality from your competitors.
Some of the most basic typography techniques include-
- Kinetic typography- In this technique, the fonts are animated, adding movement to give life to the text. This is usually used when creating videos.
- Calligraphy- This technique offers a personal touch to the typography.
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Modern Minimalism: Simple Website Design Inspiration
Simplicity helps create a straightforward design and gets instant recognition from the target audience. Minimalist designs are about clean layouts, white space, and simple colour schemes to create an aesthetic.
At Logo Now, the designers focus on the kind of product or service for which they are designing the website. For example, if it is a luxury brand, the designer would try to keep the website simple and minimalist to showcase the product in the best way possible.
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Micro Animations Enhancing User Experience
Micro animations are lightweight animations that can instantly enhance user engagement. Melbourne-based businesses can use micro animations to create engaging online experiences that positively impact visitors. Micro animations improve usability and encourage exploration by providing visual feedback and guiding users through the interface.
Subtle movements on web pages help bring a website to life, giving visitors a long-lasting experience. Micro animations and designs can be a great tool to emphasise important page areas and direct the user’s attention accordingly.
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Storytelling and Interactive Elements
Storytelling in web design helps connect with the target audience. By using interactive elements like animations and infographics on their websites, businesses can engage users emotionally and create memorable experiences. Storytelling and interactive elements can help differentiate themselves in a competitive market and build strong brand loyalty.
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Non-Traditional Scrolling Techniques
By breaking away from traditional design conventions, businesses can capture attention and create memorable experiences that reflect their brand identity and values. Some examples of non-traditional scrolling techniques:
- Parallax Scrolling: In this, the background and foreground of a webpage move at different speeds as the user scrolls.
- Fixed Scrolling, also known as sticky Scrolling, is a technique for keeping navigation menus, headers, or call-to-action buttons visible at all times.
Conclusion
Several website design trends are shaping the digital landscape. These trends are here to stay- with the help of AI assistance and micro animation, you can create a highly engaging and unique website.
As you embark on your journey to create or give a new look to your old website, consider partnering with Logo Now. With their expertise in creating engaging yet minimalist designs and commitment to following industry trends, they can help bring your vision to life and enhance your brand to new heights. Take advantage of the opportunity to stand out in Melbourne’s bustling market. Contact Logo Now today, and let us help you create a website that leaves a lasting impression on your audience.