– an example of why niche sites still rank at the top of Google

Marketing is a niche comparison site for bad credit that’s designed to help people get access to finance and boost their credit scores. The site helps people compare lenders that are likely to approve loans for people with bad credit and helps people protect their credit scores in the process. It’s also a great example of a niche site that receives a lot of traffic and ranks very highly when people type relevant terms into Google. It’s said that almost 1.8 million people in the UK are looking for information, advice and products linked to bad credit.

It’s free to use the website, with revenue coming via the commissions received from the brokers and lenders who work with. The team at aim to provide accurate, useful and impartial advice for people who need help with dealing with poor credit scores. They also think people should be able to obtain emergency funds no matter how low their credit scores are.

Why are niche sites like still ranking well on Google?

Recently, there has been a lot of talk about Google’s Search Generative Experience (SGE) update, and many concerns that it would spell the end for niche sites. However, there is plenty of evidence to suggest that this is not the case. There are many reasons why a niche site can still rank well in 2024.

Niche sites such as focus on certain interests and topics, catering for specific audiences. This specialisation gives niche sites the chance to become leading trusted authorities on certain subjects and attract people that are interested in these niches. Niche sites can also serve as information hubs on specific topics and provide lots of valuable content that addresses both the needs and interests of their target audiences. This targeted approach means they can create specialist content and write about relevant topics in depth.

Niche sites can also be very profitable. Many of these sites have generated a large amount of monthly revenue and commanded high resale values when they’ve been sold on. There are many steps people can take to monetise niche sites including added sponsored content, affiliate links and advertisements. Some experts say niche sites can be sold on for up to 40 times their monthly profits.

People are also spending more time online than ever before. This suggests that there has never been a better time to launch a niche site. For those just starting out, niche sites tend to be relatively easy to maintain too. They normally require fewer resources and smaller maintenance teams than bigger, broader websites.

How important is quality when it comes to niche sites?

Anyone who wants their niche site to rank well on Google must consistently add useful, informative and engaging content to it. They should develop a rich understanding of their target audience, carry out keyword research and create compelling titles and headlines.

Niche sites can still rank well and be profitable in 2024 as long as those that run them put in enough effort to grow, maintain and optimise them for search. Site owners are encouraged to choose niches that are aligned with their own interests and to consistently create valuable and relevant content. is an example of a niche site that attracts a great deal of traffic due to how relevant its content is to its target audience. We’re also in the midst of a cost of living crisis, and this means a substantial number of people are now seeking out relevant and up-to-date content that can help them budget more effectively as daily living costs continue to rise. The site is frequently updated with new content that addresses the concerns today’s budget-conscious people are facing.

How niche sites can rank well after Google’s SGE update

After the SGE update, there have been concerns that niche sites could rank poorly due to factors like reduced click-through rates, pushed-down organic rankings, increased competition for visibility, dependence on AI interpretation, dilution of brand presence, emphasis on specific content types, and potential bias. SEO strategies like creating high-quality content, optimising content for natural language and monitoring the impact of SGE can help niche sites improve their rankings after this update.

Niche site owners that are worried about the impact of these changes can take steps like gaining a deep understanding of how SGE works and how it’s impacting search queries that are linked to their niche. They need to ensure their content is clear, factually accurate and offers valuable insights that address users’ needs. They can also incorporate long-tail keywords and think about the kinds of phrases and questions a site visitor might type into Google. They can also optimise their sites’ Expertise, Authoritativeness, and Trustworthiness (E-A-T), making sure their content is created by experts, backed by reputable sources and presented in a trustworthy manner.

What else can niche site owners do to maintain good Google rankings?

Another thing a niche site user can do if they have concerns about falling down the rankings is to offer a seamless and engaging website experience for their users. Sites must be easy to navigate and load quickly across a wide range of devices including laptops, smartphones and tablets. It’s also thought that SGE particularly favours kinds of content like detailed guides and FAQs pages. Niche site owners can also create and improve existing strategies to drive traffic to their sites through social media, email marketing and other channels. They should also keep themselves up to date with any other changes that Google makes to its algorithms and guidelines to avoid falling behind their competitors.

The last word

The ongoing search success of shows that niche sites can still perform very well on Google as long as high standards are maintained. Niche sites owners should read up on the latest search developments, add useful and valuable content to their sites and make sure their sites offer an enjoyable user experience to ensure they don’t get left behind in 2024.