A Full Review of Voy Media
Whether you’re a brand who is looking to expand and scale up or an established company who has not yet taken full advantage of social media, perhaps you have been considering working with Voy Media. Here is everything you need to know before you begin working with them.
What Is Voy Media?
They are a Facebook Ads Agency and Instagram advertising agency. They are built around providing brands with fast growth. One of their greatest strengths is a strong conversion rate, especially when put in the context of price.
What Clients Has Voy Media Worked With?
Some examples of the clients that Voy Media has previously worked with include some big name brands that you’ve no doubt heard of before, some of whom have been featured on Shark Tank. Zumba, WeWork, Casper and Lacoste are all examples of companies that Voy Media has worked with previously.
How Successful Were They with These Clients
Voy Media has numerous case studies on their website detailing the success of working with individual clients. For example, with Casper, the company saw 1,520 new sales in the first week of working with Voy Media. The first quarter brought in 2,200 new registered users and a 323% increase in CTR.
But these are just a small sampling of the 320 clients that Voy Media works with.
What Type of Clients Does Voy Media Work With?
Because the company is based around building growth fast, a lot of the clients that Voy Media works with are brands that are committed to achieving growth. Voy Media offers a number of services that are of interest to a wide array of types of companies, from small ones just starting out, to well-established ones that need a new perspective on how to approach social media.
Some of the services which Voy Media offers include:
- Facebook Advertising
- Instagram Advertising
- E-Commerce Advertising
- Mobile Advertising
- Retargeting Advertising
Voy Media provides these services to a variety of companies ranging from those looking for basic services to ones who need a full package.
What Is Voy Media’s Pricing?
Voy Media bases its pricing on the size of the advertising project. Voy Media looks at their profits as based on if the client does. Voy Media breaks its pricing down into four different levels, but also offers custom packages for clients with extremely large monthly advertising spends.
What Do All Levels of Voy Media Plans Offer?
No matter which level of plan you choose to sign up for with Voy Media, all plans come with free account set up and no set up fee. All offer full service Facebook and Instagram ads, as well as a dedicated account manager, with the enterprise level offering a dedicated account strategist and creative designer. All accounts offer Facebook and audience network retargeting, an important tool for maximizing conversions. All of the plans offer tracking of the return on ad spend, one on one planning consultations and real time analytics. The standard and growth packages both offer bi-weekly reporting, while pro and enterprise have on demand reporting. All the plans offer email, skype and phone contact, while the enterprise plan offers access to a personal phone.
What Does Voy Media Specialize In?
Now that we know what Voy Media is and a bit about what it does, let’s take a closer look at the different services it offers and how it stands apart from the competition, particularly what it’s specialties are.
How Does Voy Media Provide Its Services?
Taking a closer look at the services that Voy Media provides, and how, we see a company based around four main pillars:
- Creative Studio
- Growth Marketing
For Advertising, Voy Media takes its expertise in the following arenas:
and translates that into conversions. A major component of the advertising success strategy is that Voy Media offers full service Facebook and Instagram advertising with every package. This combined with retargeting advertising and the one on one strategy consultation provides an edge in the services that Voy Media offers.
The Creative Studio at Voy Media offers first class services in graphic design and illustration, copywriting, video editing and production and product and lifestyle photography.
Does Voy Media Offer Additional Services?
Yes, it helps companies develop and place new products with marketing campaigns.
What Does Voy Media Specialize In?
Overall, Voy Media specializes in growth. It’s focus is in providing a high ROI, but also in seeing fast growth.
Reviews of Voy Media
Looking through the internet we have gone through a variety of reviews of Voy Media. Overall, they are quite positive, with Yelp giving them a 5.0 Star Review from 14 reviews and Google awarding them the full 5.0 Stars with an impressive 75 reviews. Let’s take a look at a sampling of what people are saying about their firsthand experiences with Voy Media.
From Yelp Reviews
Khusbu P. of New York, NY writes,
“Voy Media has such wonderful service. My friend started a company and needed someone to help him rank on Google so he could get some more customers. After interviewing many different companies, Voy Media was the most competent during the interview.” He writes of getting results faster than expected and the company being very responsive to any questions that arise.
Elijah G. of Manhattan is another happy customer, writing,
“We’re able to generate several leads which in turn increased our revenue overall. From SEO to Social media marketing everything was executed perfectly. It seemed scary as every service had a separate cost, but the investment was well worth it when I saw the valuable output.”
Elijah wasn’t the only one to appreciate the results. So did Nicole H.:
“Voy Media is effective. What I care about are implementing new Facebook Ad strategies, reporting, optimizing the ads, and they do each of these well.”
Many also commented on the level of service that Voy Media offers, such as Alicia W. who remarked:
“I’ve worked with multiple agencies over the years, and Voy Media was among the best communicators. We communicate through email and regular conference calls.”
Allie A. mentioned the competitive cost that Voy Media offers while providing better results:
“Before working with Voy Media and working with a more expensive agency for over eight months, we have almost tripled conversions in less than a month span. The whole teams effort and designs have been outstanding.”
There is one unanswered negative review that mentions of a third month of the project not being done to satisfaction.
From Google Reviews
There are many reviews in Google on Voy Media that are very positive, such as this one from Sara Jenkins, who raves,
“I am glad to have met them for my business project. Their knowledge over technology and marketing is beyond expectations. They managed my website and SEO very well. I would not hesitate to recommend them as they were highly responsive during the complete lockdown due to COVID-19. Thank you for guiding me throughout the project.”
There are many other reviews to back up this one, such as this from Elizabeth Ganderson:
“Quickly recognized our needs and provided solutions to make our business hit in the market. Online presence made us to get crucial clients and we have developed enormously in terms of growth and sales. Happy to interact with them.”
Howard Worthington compares Voy Media to the competition very favorably:
“I dealt with many service providers before no one delivered what I needed. Thankfully I ended up with here at Voy Media for my ongoing project. Excellent team with amazing skills, very happy with the recent result.”
While Ruth Jones mentions the speed with which her campaign achieved its goals:
“I am happy that I hit my marketing goals in a short period.”
Overall, there are numerous reviews online of Voy Media, and they are overwhelmingly positive. But how much is a service like Voy Media really necessary?
How Necessary Are the Services that Voy Media Provide?
The truth is that the importance of advertising on Facebook and Instagram cannot be overstated. Whatever the business, no matter the brand, Facebook ads raise awareness, sell products and drive conversions. It’s not the same thing as regular old digital marketing. A company like Voy Media combines the traditional aspects of a marketing company but combines this with the most up-to-date consideration of all data aspects, giving clients the full service experience that will see fast results. This translates into a 95% client retention rate. Let’s take a closer look at how that is accomplished.
What Sets Voy Media Apart?
There are a few things that Voy Media offers that truly sets them apart from the competition. This includes:
- Custom Audiences: Choosing the right audience can be critical to driving a conversion rate, and that in turn will increase the ROI. You want to make certain you’re reaching who you want to be.
- Dynamic Product Ads: Having ads that shift with the audience and views is a powerful marketing tool.
- Creative A/B Testing: One of the best ways to find the real effectiveness of a possible campaign is A/B Testing, and knowing the right things to test can make the difference in creating a truly special campaign.
- Optimization and Scaling Software: Voy Media builds theirs in house. A major concern with clients looking to improve their advertising strategy is scaling. That Voy Media has this is a big bonus.
- Facebook Conversion Funnel Design: A well-designed conversion funnel is one of the most effective sales strategy. Voy Media is expert in designing conversion funnels specifically geared to Facebook.
There are a few other things that are different about Voy Media. One of them you’ll find by taking a look at the team. The two founders of the company, Kevin Urrutia and Wilson Lin both continue to head up the company, and work directly with clients on projects. This is perhaps part of why many customers feel like they have received the extra mile of a personal touch in working with Voy Media. Some of their basic philosophies include, putting “people over profits” and believing that there is always a solution.
What Are the Disadvantages to Voy Media?
Voy Media is neither the most expensive choice for social media advertising, but nor is it the least expensive. There are competitors out there that are cheaper. Voy Media is also not the largest full service provider of Facebook advertising. Some companies with extremely large spends might choose a larger agency, although Voy Media does offer custom packages for those who spend 1 million or more per month on ads.
Overall What Is the Verdict on Voy Media?
In 2018, Digital Exits named them one of the top 5 Facebook advertising agencies, placing them second on the list and ranking them first for businesses whose top priority was seeing returns. Based on looking through reviews and the information available on-line, it seems like if anything, Voy Media has improved since 2018.
A lot of what makes them different from other ad agencies is the importance they place on data. Having that cornerstone to guide every decision can make a huge difference in helping to make sure you are getting the most for your investment. It helps that they have a strong track record of getting results with big name clients. The reliance on data combined with results is a good sign. But the fact that they offer full service agency services, including creative, gives brands one less thing to worry about.
What we found that truly made Voy Media stand out was the emphasis it placed on growth. Perhaps it is in large part due to the importance placed on data, but seeing an ROI, quickly is at the cornerstone of Voy Media’s goals. And ROI and conversions truly are the most important part of any Facebook advertising campaign. All of the positive reviews, combined with a methodology that has proven results makes Voy Media a choice that is easy to recommend wholeheartedly.