2023 Update:
The AmazeLaw team is excited to announce our updated Facebook Advertising Agency picks for 2023!
QUICK ANSWER: BEST FACEBOOK ADVERTISING AGENCY 2023
- Voy Media – When you want to maximize your ad spend return. The founders have started and grown their own 8 figure businesses. Alongside the agency, they invest, build, and launch brands, which give them a playground to continue to bring learnings to clients.
- OrionCKB
- CIBO
- Lyfe Marketing
- Sprague Media
Digital advertising is quickly becoming an essential brand awareness tool for small and medium-sized businesses across the globe. But finding the best Facebook advertising agency to represent your brand isn’t easy, hence this guide! Together we’ll look at how you should hire an agency and recommend five that we think are outstanding.
Best Facebook Ads Agency
| Rank | Agency | Location | Minimum Budget |
|---|---|---|---|
| 1 | Voy Media | New York, NY | $5,000 |
| 2 | OrionCKB | Walpole, MA | $5,000 |
| 3 | CIBO | San Francisco, CA | $5,000 |
| 4 | Lyfe Marketing | Atlanta, GA | $5,000 |
| 5 | Sprague Media | Portland, OR | $5,000 |
Choosing a Facebook Advertising Agency
While some stand-out agencies exist, no company will be the right fit for every business owner. Instead, it would be best to learn how to search through the pile to find the perfect agency. This search involves weeding out those with red flags and asking the right questions, don’t worry; we’ll show you the ropes!
Which Agency Is Best For Business?
Once you’ve decided you need a Facebook advertising agency to take your marketing to the next level, you should find a list of companies to search through. These can either be local or international, depending on whether you think it’s essential to have face-to-face contact or not.
The first thing you’ll want to consider when hiring an agency is any red flags. Perhaps it’s pessimistic, but rather than searching for the benefits of a company, it’s quicker to look for faults and rule those companies out. Obvious red flags include; guaranteed results, bargain prices, lack of contact information, a low-quality website, and packages rather than a bespoke approach.
After you’ve pruned the garbage, you’ll have a more realistic set of options. From there, you can consider factors like their locality, pricing, previous work examples, and responsiveness to your messages. It’s always wise to contact all the companies to ask for a quote and a prospectus upfront so that you know their typical pricing structure and past work.
Although the cost isn’t the be-all and end-all, you must be getting value for your money, and comparing the quote to their previous work is a fantastic estimate of this potential value. With all the sections, examples of their previous work, and experience communicating with their employees, you’ll be in a high position to decide which agency is right for you and your brand.
Why Should You Hire a One Of The Best Facebook Advertising Agency?
Agencies aren’t the only game in town. After all, it’s possible for you to hire a freelancer or to bring an employee in-house who can manage your Facebook advertising campaigns for you. So, why should you bother to hire an agency?
By managing campaigns for tens or hundreds of different companies at once, an agency has the scale and resources to test extensively and create fantastic images and copy for your ads. What separates one ad manager from another is their data and how they can manipulate it to learn from it.
With thousands of previous campaigns, agencies have millions of data points, giving them a unique insight into the best practices for running Facebook advertising campaigns. This data gives them a head start and can help them to generate better results for you than a freelancer with less experience might be able to.
Is Facebook An Advertising Agency?
No, they are not. They provide the tools and resources for digital marketing agencies to advertise on their platform.
How Do I Start a Facebook Advertising Agency?
To start a Facebook advertising agency, you must take all the certifications that Facebook provides to advertising campaigns for brands properly.
Do You Need a Huge Budget?
A common misconception among companies looking to scale advertising campaigns is that you need a huge budget to work with an agency and that small and medium-sized businesses can only afford freelancers. The reality couldn’t be further from the truth. Many agencies are willing to work with clients of all budgets; only the most significant outfits reserve themselves for international brands.
The types of companies ideal for an SMB to work with tend to have flexible budget requirements, especially for advertising digital marketing campaigns that will continue for months or years to come. If you’re willing to spend hundreds or thousands rather than tens of dollars each month, an agency exists for you.
Top 5 Best Facebook Advertising Agencies
#1 Voy Media
Voy Media, founded in 2015 by Kevin Urrutia and Wilson Lin, is a stand-out agency that has successfully managed Facebook advertising campaigns for countless small and medium-sized businesses nationwide. As a boutique agency, you get the intimacy you want, often talking directly to one of the founders who can explain what they are doing and why it’s beneficial to your business.
As well as offering Facebook ad campaign management and setup, they also complete audience research consultations for their clients. Voy Media believes in telling a story through your advertising, and in doing this, they need to understand your audience better, which they can do through detailed and scientific research.
Whether you are interested in Facebook ads or hiring the best Instagram Advertising agency, retargeting e-commerce visitors, or mobile advertising, Voy Media handles it with their talented team of experienced campaign managers. Unlike many of their competitors, they offer a scaling pricing system based on how much you spend on ads each month rather than a flat fee.
Working with businesses spending as little as $2,000 each month on advertising, they charge between 10% and 20% of your monthly ad spend. Your Voy Media dedicated account manager and the team will work on your Facebook and Instagram ads, audience retargeting, creative creation, copywriting, and overall ad strategy.
Regarding boutique Facebook advertising campaign agencies, Voy Media is a stand-out choice because of its reputation for success, diligent attention to detail, and fantastic customer service. Voy Media is a great choice for small to medium-sized businesses that need a helping hand to take their facebook ad campaigns and return to the next level.
Pros
- Dedicated account manager
- No setup fee
- Full-service Facebook advertising agency
- Known for getting results
- Email Marketing Services
- Specialize in Direct To Consumer (DTC) Brands
- They have a podcast – Digital Marketing Fastlane
Cons
- Bi-weekly reporting for most customers
- Work primarily with Medium / Larger clients
#2 OrionCKB
OrionCKB has been known for years as a premier social media advertising agency for medium and enterprise-level businesses that need a hands-off solution for their Facebook and Instagram paid advertising. Recently acquired by Elite SEM, they are now a powerhouse of both search engine marketing and social media paid-to-advertise that uses a data-driven approach to generate an outstanding ROI for their customers.
Based out of Massachusetts, OrionCKB is a big agency with a boutique family feel that gives its clients the best of both worlds. After joining forces with Elite SEM, they have more resources than ever. However, by acting separately, they still get to employ the focus and determination that has made them famous.
Many of these medium to enterprise companies have in-house advertising teams. Still, they choose to use OrionCKB as an extension of their staff because they provide stellar results and sophisticated strategy. They’ve worked with household names such as Hallmark eCards and Zipcar, which gives you some insight into how powerful their team is and the results that they are capable of.
OrionCKB has a strict process that they’ve refined over many years of leading the industry forward with new tactics and incredible conversion rates. Their team focuses on placement and ad optimization, ensuring optimum performance. Starting with strategy, they develop long-term plans that drive down-funnel KPIs and show a solid ROI.
But they don’t just tweak existing campaigns; they create brand new creatives and copy that they can use to test new ad types without your design team lifting a finger. After all the hard work, they present their clients with in-depth analysis, including trends to test and optimize against, rather than a bland report that offers little to you or your team.
Pros
- Extensive resources at their disposal
- Dedicated and experienced team
- Constantly testing new ideas
- Focused on KPIs and ROI
Cons
- Part of a more extensive corporate brand
- Work primarily with larger clients
#3 CIBO
CIBO is an integrated brand experience agency that believes in the game-changing power a brand experience can have on a customer. Rather than working solely on paid advertising campaigns, CIBO is a complete agency that has worked with some of the biggest names in the world, including Subaru, Anki, Commonwealth Bank of Australia, and Tesla.
They believe digital marketing today is very different from how it was in the nineties and even the early two thousand’s. Rather than focusing on simple messages in vast quantities, they believe in guiding potential customers through a brand experience from their first awareness event through multiple purchases and even sharing the brand with their friends.
Working with enterprise-level clients in every industry imaginable, CIBO has a broad range of experience in optimizing online advertising campaigns for direct ROI and overall brand awareness, reputation, and impact. For many enterprise clients, the gold isn’t in direct conversions; it’s in spreading awareness or altering their status, even among those who may never be customers but who may speak to others who could become customers.
Pros
- Very experienced team
- Full brand experience agency
- Work with leading brands
- Huge amounts of data
Cons
- Not specialized in Facebook advertising
- Less focus on direct conversions
#4 Lyfe Marketing
Lyfe Marketing is a top boutique digital marketing agency social media management company offering advertising, search engine optimization, and website design services. Working primarily with small and medium-sized businesses in the United States, Lyfe recognizes that ROI is vital for their clients with little interest in brand awareness and is more focus on generating direct revenue.
Their social media advertising services allow their customers to leverage the most cost-effective advertising method available today, and with a specialized team, they can deliver tangible results. Their work involves optimizing existing campaigns for decreased cost and increased conversion rates and creating new ads that could potentially provide superior results or bring in new clients.
As a relatively small and niche social media agency though, they have the flexibility to work closely with their customers to provide bespoke solutions to complex problems. With an experienced social media manager dedicated to an account, Lyfe Marketing gets a greater insight into what makes your audience tick.
Pros
- Bespoke solutions
- A flexible and small team
- Focused on tangible results
- Specialized in social media
Cons
- Lack of resources of larger agencies
- Setup fees
#5 Sprague Media
Sprague Media is a comparatively small agency that works with niche players in small and medium-sized markets. Still, their small size is more than made up for by their versatility, speed of execution, and flexibility. While working with a renowned and massive agency brings in more significant resources, it often loses you the people, hours, and dedication that a smaller agency like Sprague Media brings.
Boasting 654% ROI in 3 months for a pest control client, it’s evident that Sprague Media knows how to get results on even small budgets. Their process is modeled on larger agencies that have been around for decades – they start by spreading brand awareness, engaging your target audience, and then making the “ask” or sell.
Based out of Portland, Sprague Media focuses entirely on digital paid advertising. This focus allows them to become complete experts in their craft, while other agencies offering a broad range of services often struggle to provide any at a world-class level.
Pros
- Complete focus on paid advertising
- A small and agile team
- Proven results
Cons
- Lack of resources of larger agencies
- Less dedicated admin and account staff
Conclusion
Digital advertising is quickly becoming the most critical marketing method for small and large companies. Google AdWords is leading that charge, but Facebook is close behind, and with an unmatched ability to target specific audiences with detailed specifications, Facebook is the ideal advertising channel. You also want to check out the best amazon advertising agencies, as Amazon is slowly increasing its PPC dominance for e-commerce.
Finding the right agency to manage your Facebook advertising campaign isn’t simple but essential. Choosing the wrong team could cost you time and money, so we’ve specifically recommended five companies that have generated proven results for their clients at a reasonable cost.
How To Advertise on Facebook
If you are thinking of online advertising, then there is no better way of advertising than Facebook advertising. Research conducted by eMarketer found that more than 95% of social media marketers consider Facebook as the most efficient social media marketing platform. This immense love for Facebook as an advertising platform is because it allows a business to target its marketing campaigns more efficiently. It doesn’t discriminate against the growing market from established companies. A few hundred dollars is enough to generate a significant amount of traffic. It is also an easy-to-learn platform; most advertisements are incredibly customizable and flexible.
Aside from that, Facebook has a massive following of more than 2.2 billion users across all age groups. Moreover, Facebook has a micro-targeting feature that allows you to reach your target audience based on their behaviors, location, demographics, or interests. So advertising with Facebook ensures you get an audience more likely to purchase your products and services, making it the most efficient advertising platform.
Now that you have a heads-up on the effectiveness of Facebook advertising, you are now ready to try it out. Here is a complete guide to Facebook advertising. The guide will equip you with Facebook advertising knowledge and take you through your first Facebook ad strategies.
Types of Facebook Ads
Depending on the ad you would like to post, Facebook allows you to post a range of products or services in a single ad. Some of the ads that could be helpful include:
Carousel Ads (Multi-Purpose Ads)
A carousel ad is an ad format that allows you to show up to ten videos and images, calls to action, links, and headlines in a single ad unit. It is beneficial for e-commerce advertisers that seek to promote a range of products forms their store.
This kind of ad is supported on mobile newsfeeds, desktop newsfeeds, Instagram, and audience networks. Some of its specs include:
- A link description of 30 characters
- A headline of 5 characters
- An ad copy text of 90 characters
- A recommended image size of 600 by 600 or 1080 by 1080 pixels
Dynamic Product Ads (DPA)
Facebook’s DPA is similar to remarketing display ads on steroids. They target users based on inactions of past actions on your application or website with a well-planned Ad. All you need to do is upload a product catalog on Facebook and ensure your pixel is correctly installed on your website’s pages. Facebook will do the retargeting and remarketing.
Mobile newsfeed, desktop newsfeed, Instagram, audience network, and right column support DPA.
Some of its specs include:
- A link description of around 30 characters
- A headline of 25 characters
- An ad copy text of 90 characters
- A recommended image size of 600 by 600 or 1200 by 628 pixels
Facebook Lead Ads
Leads are the perfect way to advertise on Facebook. This type of Facebook Ad allows your audience to sign up or download your content without leaving the Facebook page. This makes the lead ads ideal for getting a potential customer’s email quickly. Facebook lead ads are supported by mobile newsfeed, desktop newsfeed, audience newsfeed, and Instagram.
Some of its specs include:
- A website URL and a privacy policy
- A context card button of about 30 characters
- A context card headline of about 60 characters the context card can be in paragraph format that has no bullet point format or character limit that allows a maximum of 80 characters per bullet
- A link description of about 30 characters
- An ad copy text of about 90 characters
- A headline of about 25 characters
- A recommended image size of 1200 by 628 pixels
Once a user fills in the form, Facebook stores their email addresses on your Facebook ads account. You now have to move these new leads tour CRM system. The easiest way to do this is to automate the whole process. You can do this by setting up your campaigns using AdEspresso.
Canvas Ads
A canvas Ad is an engaging ad that allows users to interact with content on Facebook. It is currently available only on mobile newsfeed because we tend to interact more with mobile devices. With canvas, your target audience can swipe through a carousel of images, tilt the pictures in different directions, or zoom in and out by moving their fingertips. An advantage of a canvas ad is that it loads ten times faster than typical mobile web applications.
Some of its specs include:
- A headline of about 45 characters
- An Ad copy text of about 90characters
- A recommended image size 1200 by 628 pixels
- A canvas Ad has the following components
- An auto-play video
- A text block
- A header with logo
- A button for offside links
- A product set
- An image carousel
Collection Ad
A collection showcases a variety of products being sold on your website. It makes it easier for users to browse, discover, and purchase products or services in an immersive and visual way. It is also supported only by mobile newsfeed It has specs like
- A recommended headline of about 25 characters
doesn’t support images within more than 20% text - The image ratio is 1:9:1
- The image size is 1200 by 628 pixels
Single Video Ads
Original videos, as the name suggests, are ads that contain a single video. Almost 50% of Facebook users prefer watching about an hour of videos per week, so it is one of the most efficient Facebook ads. Also, a majority of the audience prefers videos without sound so that you can use captions rather than sounds. A preferable video ad length should be about 30 seconds but shouldn’t be longer than 60 seconds.
Some of its specs include:
- the maximum file size of 2.3 GB
- a resolution of at least 720P
- an aspect ratio of 16:9
- a video format of MP4 or MOV
Now that you have the basics of the Facebook ad types, you want to put this into practice. If you are advertising on Facebook for the first time have no worries, here is a complete guide that would help you do just that.
A Step by Step Guide to Facebook Advertising
Step 1: Choose The Main Goal
Different businesses have different goals when it comes to advertising. You only need to identify your business with the goal you want to achieve. Facebook offers eleven different marketing goals based on what you want your ad to accomplish. But first, you need to log in to Facebook ads manager, then select the campaigns tab and click on create. After this, you will have to choose one of the 11 different business goals. They include:
1. Lead generation – get new leads from your target audience
2. Video views – get your video to be watched by more users
3. App installs – get Facebook users to install your app
4. engagement – get to a significant number of users that aims to increase attendance at your event, encourage people to claim an offer or increase the number of page likes or posts on facebook business page
5. Reach – expose your ad to as many people users as possible
6. Brand awareness – get your new brand to reach a new audience
7. Store visits – get your target customers to visit your nearby store
8. Catalog sales – link your Facebook ad to your catalog product to show your audience ads of products they are most likely to buy
9. Conversions – encourage people to take a particular action on your website, like buying your product or subscribing to your list.
10. Messages get your audience to contact you via Facebook messenger
11. Traffic – drive traffic to a particular app or webpage
You can choose an ad objective based on the above goals for your specific ad. Remember that if you plan to use exposure objectives, you can pay per impressions, but for conversion-based objectives like sales, you can pay per action
Step 2: Name Your Campaign
After you have come up with an objective, scroll down on your Facebook ad campaign and select whether to use an A/B split test. A/B testing is a marketing strategy that includes small tests on a fraction of your campaign before committing fully to the campaign. You also have the option of choosing whether to turn on budget optimization. This method can be powerful when you are using several ad sets. But since you are a beginner, you can focus on single ads first.
In the engagement objective, you may choose whether to focus on event responses, and page likes, or post engagement. After you have decided on the focus, click set up ad account to continue.
Step 3: Set Up Your Ad Account
This step is imaginary if you have already set up your account. So will go straight to your target audience. But if you are a new Facebook advertiser, you will have to enter a few critical account details here. Some of the features may include, your country, time zone, and your preferred currency. After you have finished, you can click on continue.
This step is essential, and you must choose your details wisely. Changing these details after that is difficult, and you might be forced to set up a new account.
Step 4: Target Your Audience
After you have clicked on continue, you will be directed to a different page where you will be required to name your Facebook ad campaign and select what page you wish to promote. Scroll down to start building a target audience for your ads. The first option is to add a custom audience of people that have interacted with your business before, be it on Facebook or off Facebook.
You will be required to select your target location, language, gender, and age. An audience size indicator on the right gives you a sense of the potential ad reach, making good use of the audience size indicator.
After you have selected our target audience, you need to filter them to ensure you remain with an audience that is most likely to purchase your product or services. Remember, effective targeting is important in maximizing return on investments (ROI). There are two ways you can ensure that your audience is as specific as possible:
Connection – you can exclude or target users that have an existing connection to your event, app, or a page you manage. For instance, if you want to target a new audience, you would select “exclude people that have already liked your page.” If you want to promote a new product or an offer to an existing audience, you will select “people that have already liked your page” so as to reach users that have already liked your page.”
Detailed targeting – you can use this field to include or exclude people based on behaviors, interests, and demographics. This option allows you to be as specific as possible. For example, you can choose to target an audience interested in yoga and meditation while excluding an audience interested in hot yoga.
Step 5: Choose Where Your Ad Will Appear
How your ad appears on Facebook is important. If you are new to Facebook, the easiest way to do this is by using automatic placements. When you select this option, Facebook automatically places your ad across the audience network, messenger, Instagram, and Facebook depending on the best place to get good results.
After you’ve gained more experience, you can decide to place your ad in a specific location based on where you are likely to get more traffic. You have a few options that include:
Operating systems and mobile devices – Android, IOS or both
Platform – audience network, messenger, Instagram, or Facebook with a few subsections within each category like stories, right column, or newsfeed.
Step 6: Set Your Schedule and Budget
You need to decide the cost you are willing to incur on the Facebook paid ads. Facebook paid ads to have two options, daily or lifetime budget. Select either of them, then click on set start and end dates if you want to schedule your ad In the future or choose to automate it immediately. There’s an advanced budget option if you want to get finer details of how you spend your money. Note that using a schedule when running your paid advertisement is the most effective way to spend your ad budget. Scheduled advertisement allows you to choose only the ad your target audience is most likely to interact with. After you have made your selections, you can click on continue.
Step 7: Create Your Ad
When creating your ad, you must choose the media components and the texts you wish to include. The available formats vary based on the objective of your campaign at the beginning of the process.
There is a preview tool at the bottom of the page that you can use to test your ad and ensures it looks good for all your potential placements, be it on the right column, the desktop newsfeeds, or the mobile newsfeeds. When you are satisfied with your choices, click on the confirm button to submit your order. You will receive an email from Facebook, notifying you that your AD has been approved and will be posted soon on Facebook.
Advertising Tips on Facebook
Advertising on Facebook, especially if you are new to Facebook ads, can be a daunting task. You need a few strategies to ensure that your ad is as effective as possible. Here are a few of the strategies that could be beneficial.
Use Audience Targeting
A good way to starting on Facebook ads is by using a small audience then broaden it gradually as you gain experience with Facebook ads. For instance, if you are advertising a new brand of wine, you could start by using a specific location that you know target wines. After a few weeks you can broaden to wine tasting, then food and wine and so on. This is a good strategy for expanding your target audience and ensure it affects your results positively.
Audience targeting can also be used to create several ads for groups related to varying business objectives. With the audience target, you can relate to existing customers differently than you would have with new customers. If you have a local business and seeking to target audience within your location, you can use postal code or zip code. This is especially helpful if you know of a neighborhood that converts traffic well.
Use Facebook Pixels
A Facebook pixel is a small piece of code that may have a huge impact on your Facebook ad campaign. This code allows you to track conversions, create a lookalike audience, and remarket your product to people that have viewed the product on your website.
Facebook pixel is an essential tool; even if you don’t have plans to use it currently, it might be beneficial in the future, so it is important that you have it installed. This way, you will have to remarket and tracking data ready to implement when you want to start Facebook optimization.
Use Quality Videos and Photos
Facebook users dislike blurry, or pixelated photos and jumpy videos. The words may be catchy, but without a quality video or photo, you have lost it already. Your visuals are what grabs your audience’s attention and create a good impression.
Ensure You Have Tested Everything
Ignorance can be really costly. Making assumptions on what might work and what might not work can really cost your business. Every time you place an ad on Facebook, you need to test it against the previous ads you posts to check if there is any improvement you are making. Currently, technology is evolving, and if you keep relying on the previous ads on Facebook, you might fail terribly. Therefore the only way to stay relevant is to keep testing every ad you post on Facebook.
Optimize and Track Performance
Check how your ads are constantly performing in the ads manager dashboard. If you find an ad that isn’t performing to your expectations, take it out, and invest in an ad that is performing. There are tools that will help you manage this. One of the common resourceful tools is AdSense pro. Can you create ads, manage, and optimize your ad. If you have a larger firm, then the Hootsuite would be perfect for you. From the dashboard that you use to monitor your ads, you can test and create lots of Facebook ads in a few minutes. It has an easy to understand analytics that uncovers your best ad fast.
How Do You Get Facebook Ad Ideas?
Now that you have all the tools ad essentials to create your ad, the challenge comes in on how your ad will be or how it will look like. If you have this problem, then have a look at the following strategies
1. Convert Every Piece of Content to an Ad
Every brand has its own content that drives most of the traffic every month. You can adapt this piece of content to an ad and get a perfect way to advertise using it in the form of a video ad or a photo ad. To create a video ad, there are several ways you can convey the key contents in your ad through a short text image. You can then use a few social video tools to compile them into a video in Facebook ad manager.
2. Drive Direct Sales
If your brand is well known to provide good quality products, you have every reason to generate direct sales from these products and services. For instance, if you are planning on introducing a new product in the market and your previous products were received well, you can use the Facebook ad to target the same audience that purchased your previous products. You can also using google ads partner reach out to a new audience by using lookalike audiences to reach the audience that is more likely to purchase your product or service. This strategy could earn you nearly a million users in traffic and could generate more sales.
3. Strategize on Offline Lead Generation
Facebook shouldn’t be your only source of traffic. Focus on other sources like offline purchases. You can use engagement objectives to drive traffic to an offline event and use the lead generation technique to get them to your dealership or store to experience the products and services you are providing. You can do this through a test drive.
Facebook allows you to track offline conversions so that you have an understanding of how effective ads are in driving offline sales. You can also use tracking data to develop custom audiences of users that interact with your products offline so that you can effectively target them in the future.
How Do You Improve Facebook Ad Conversions?
Conversions rates are one of the most targeted metrics by social media marketers. Conversion rates are a top priority for most marketers. A good conversation is one that is capable of bringing in more success this delivering a strong ROI. Conversions are not only used to drive purchases but also drive actions. The main aim of an ad campaign is to increase the number of shoppers or the number of subscribers to their websites. Given the benefits of ad conversions, you might want ways to improve your ad conversions. Here is how you go about it:
1. Define Your Conversion Event
Before converting any traffic, you might want to know the actions people take after viewing your ad on Facebook. There are a few types of conversions that Facebook supports. They include: purchase, initiate checkout, add to wishlist, and view content. Your ad can’t serve all the conversion goals, so you need to create an ad for each goal. Consider where the goals fit into the journey of the customer and convert this appropriately.
2. Prioritize on Your Destination
An advertisement should be as good as its landing page when determining where you would want the conversion to take place, ensure everything is for you to deliver the promises of your ad. The steps below could help you achieve this:
Optimize for apps – a significant number f people prefer purchasing via mobile, so it would be vital that you utilize this to drive people to your app. So ensure you have registered your app and integrated it with Facebook SDK.
Aim for continuity – if you focus your ad on a specific objective, ensure your landing page delivers just that. Don’t get your visitors frustrated by mixing up things. If, for instance, your ad focuses on shoes, provide your landing page also focuses on shoes. Anything else will lead to the potential visitor being frustrated. Therefore, you would have lost an essential lead. Language and design are paramount here also.
Implement pixel – after you have decided on the page you would like the conversion event to happen, you will have to add the ace pixel code to the page to track activities. With this, you can determine what ad performs better and what doesn’t perform. This way, you can focus on advertisements that perform and leave out those that don’t.
3. Create an Attractive Visual
The impression of the user determines their interactions with your ad. It just a matter of seconds for a user to decide where to land. So you must create an ad that is very attractive if you want to convert more leads. Most first impressions are brought by design so ensure your visuals are as good as possible.
Use videos or GIFs – opt for shorter interesting videos. If possible, use static videos, ensure you have tested these videos for mobile devices to ensure every device supports them.
Size-to-spec – low-resolution videos reflect poorly on your ad. Ensure you have the right image size to meet the correct size specifications.
Do not overload images with text – it is recommended that you use texts sparingly on images. If you have to use texts in your image, use facebook’s image text check to check the right size of the text to include.
4. Crisp Copy Should be Short and Sweet
A string ad is usually characterized by a crisp copy. Therefore ensure that the copy is interesting and short a well.
Keep it short – a lot of text can intimidate your audience. Therefore focus on what is important and leave out the rest.
Avoid jargon – use a language your audience can understand.
Get personal – use personal pronouns like you to suggest a relationship between your brand and the audience.
5. Use a Direct Call to Action
A strong call to action is essential since conversions are all about motivational actions. You can use strong verbs like explore, discover, start, and find to educate your audience about your organization. To drive subscriptions or purchases, be direct with phrases like sign up or buy now.
6. Broaden Your Audience
Facebook’s target expansion option is essential in looking for more leads. This option allows Facebook to find more users similar to you have included in the interest target section. This allows you to reach more people as well as driving more conversions at a lower cost per conversion.
7. Track Using Several Devices
Regardless of where you have decided your ad will be placed, you should ensure you track the conversions and clicks from facebook ad consulting all mobile or desktop devices. Even if you have only put up an ad that runs only on desktop devices. You can install Facebook SDK on your mobile app that allows Facebook to capture more data based on the audience and expand the target of the audience.
8. Use Link Click Optimization
If you feel your campaign is not driving enough leads and conversions within the first few weeks, then your data isn’t delivered the right way. Facebook requires about 50 conversions per ad within the first week too effectively deliver the ad. If your ad has less than 50 conversions in the first week, then you might consider optimizing for link clicks rather than conversions.
Get the most of your Facebook ads with the above guide. This guide has a detailed step by step guide that ensures you follow every step appropriately while also ensuring you put up quality ads that a wide range of Facebook users can accept.
Advertising is as old as the idea of commerce, with ancient Roman gladiators being paid to endorse various products with accompanying slogans. As time has passed, advertising still functions the same way, but the medium it’s directed to the public has changed dramatically. With the dominance of the social media platforms, particularly Facebook advertising, marketing is more accessible while also becoming increasingly complex.
You can spend your money and time to develop graphics and ad campaigns and try to focus your reach, but it’s unlikely you’ll see even reasonable payoff. The platform has many options and details you can fine-tune, but if you don’t know how to use them, you’re wasting money. Consider these parameters that go into crafting a Facebook advertisement:
- Figuring out your target market, and when you think you’ve got it, understanding that you need to dial it in even further.
- What do the graphics you’re going to use look like, and from where are they coming?
- Should your ad campaign be visual, or more text-based? What about a popular video that draws you in?
- Who is writing the copy for your ads?
- Should you do a flat-rate, or pay for click-throughs?
These are just some decisions that go into making an effective campaign on Facebook. Assuming your answer to any of those questions was less than definitive, you need to hire an ad agency. That begs the question, however, what Facebook advertising agencies are worth investing in and which are likely to waste your money and time? We’re looking into the factors that make a Facebook ad agency great, which ones are best for different businesses, and what successful companies are using Facebook ads agencies as part of their strategy.
Facebook Advertising Agency
So what makes advertising on Facebook so great? Well, with over 2 billion users – most of them using the platform hours per day – Facebook is one of the most prominent aggregates of humanity in the history of, well, humanity. It’s incredibly cheap to reach these people as well, with options to pay per click, per email conversion, or simply to present your ad to a certain number of people.
Advertising on Facebook is also highly customizable, allowing you to narrow your target to very specific demographics. For instance, if you’re selling a video game headset, you’re not likely wanting to advertise to people who aren’t in the groups that typically play video games. Facebook will allow you to focus on people in a certain age range, region, income demographics, and who have certain “likes” that mesh with your target market. No marketing in the history of mankind has ever had this level of customizability.
Facebook advertising agencies will take all the information about your product and find the exact group to whom you should be marketing. Traditional ad agencies can provide you with quarterly reports on how effective your spending is, and they do this through techniques like split-testing or remarketing. Facebook provides information in real-time. This allows an adept agency to pivot immediately, lean into what’s working, and move away from what doesn’t. This type of flexibility isn’t something the average business owner can do on their own.
How Do Facebook Ad Agencies Work?
Most agencies will begin with going over your business to determine your target market and the customer’s pain points, which are what your product is designed to solve. They’ll go over any prior ads you’ve created through both Facebook and more traditional channels.
With a staff of writers, editors, and graphic designers, the company will create a descriptive campaign that is designed to resonate with your market. This also involves creating multiple visually different ads that convey the same message, which is used to test how well each works. From there, they’ll prune off the ones that don’t work and bolster the ones that do.
The ads will then be targeted, as we talked about above, to very specific groups of people. The agency will determine the best way to do this and change the strategy if they’re not getting results. It’s all about monitoring at this point, providing you with updates and updating strategies as it would become necessary.
This is a lot of work to do on your own, and this should provide a clearer picture as to why you’d want to employ a Facebook advertising agency.
What Do Facebook Advertising Agencies Charge?
Agency Rate
The prices can vary dramatically depending on the scale of the marketing campaign, the size of the agency, and how much of the work they’re doing. For a simple print campaign with some visuals, you might expect to pay 10-20% of the total you want to spend on ads. This means if you’ve got $50,000 you’re looking to invest in ads, the agency will likely charge $5,000 – $10,000 dollars.
Naturally, if the company is taking on significantly more complex amounts of work, the fee structure will be higher. Some comprehensive agencies will charge up to 50%, but the expected value they provide is very high.
Flat Rate
A company may also charge a flat rate, simply a monthly or annual basic fee. While this is a bit more consistent and might seem economical, the downside is that the quality of work can suffer. If you’re paying a flat amount each month and the number of work increases beyond what is “normal” per month, this devalues your fee to the company. The result can be rushed or shoddy work.
Revenue Sharing
This is a model of business in which the advertising agency only gets paid if they do a great job. The company works for a percentage of the generated revenue, and this can often be quite a bit more money than were you to settle on a flat rate or even an agency rate. Only a very confident company or one just starting out will likely present this fee model, and it can be a precarious one to invest in, as a failing company might simply give up.
What Companies Advertise on Facebook?
Because of how ubiquitous Facebook is for a huge portion of the planet, most companies are advertising on the social media platform. Everything from Nike and Apple to small, local businesses. Chances are good you’ve seen even mom-and-pop grocery stores come across your timeline along with ads for major motion pictures. It’s a diverse landscape, and with the potential reach, it’s a very enticing route to take for marketing. Facebook itself boasts over 3 million businesses from all around the world who advertise through their platform.[1] Indie startups like meUndies and Blue Apron, as well as major corporations like Walmart all, use Facebook advertising.
What is Voy Media?
Voy Media is one of the brightest among the many large ad agencies that dominate the Facebook landscape. As an agency, Voy Media focuses on cutting-edge, hip media using an entirely in-house creative staff. Using social media influencers and recognizable media, they work primarily in brand response marketing. This means their goal is to build brand awareness, so that when a customer has a problem – like needing new shoes, for instance – they think of Voy Media’s clients first.
Voy Media focuses on catchy music and appealing visuals to draw in their audience. They recognize that on a platform like Facebook, you have mere seconds to make an impression, as a person can simply scroll past your advertisement. In the first few seconds, Voy Medias’s ads catch your attention and make you recognize the brand they’re representing. They work with Zumba, Casper, Shark Tank contestants, Big Life Journal and many more that you’ll see on a regular basis come across your news feed.
While Voy Media is a fantastic agency for advertising on Facebook, they function best for businesses with ,000 or more per month in available adspend. This is due to their totally in-house design team; they take your product and create the entirety of the marketing, adjusting as necessary.
What Agency is Best for Business?
Ultimately, the most successful Facebook advertising agency is Voy Media. They have some of the biggest companies within social media marketing and have created some of the most recognizable campaigns. Though they function best at $20,000 or more adspend per month, it is worth the investment if you have the revenue to spend on digital marketing agency of this caliber.
If you have a smaller budget, there are other options like Hibu or finding a freelancer on a platform like Fiverr or Upwork. Without investing in a dedicated Facebook advertising or full funnel ad agency yourself, however, you aren’t as likely to get quality results. It really is a market where you get what you pay for, and if you’re paying a bargain price for advertising, you’re going to get bargain ads.
Advertising Has Changed in Exciting New Ways
The sheer enormity of the task of advertising on Facebook yourself is overwhelming. Even if you’re great at graphic design, can you analyze data reports, split-tests and demographic information by yourself?
Your business needs to use social media advertising to thrive, and ad agencies simply do it better. The advertising campaigns of today and tomorrow need to be dynamic and capture your audience’s attention very quickly, and the best way to do that is with visual branding. Voy Media is simply the best at this model, but you need to determine what your business needs and find a company that best serves your brand. You need to use this guide to find the best Facebook advertising agency for your needs.
Advertising Guides
Best Twitter Advertising Agencies
Best Snapchat Advertising Agencies
Best YouTube Advertising Agencies
Best Mobile Advertising Agencies
Open Moves: Best Option for Working With Facebook Ad Veterans
As small businesses, the idea of starting Facebook ads can sometimes mean working under less-experienced account managers. Open move customers, however, raved that the team has a very skilled Facebook marketing manager. OpenMeet also includes an extensive onboarding procedure for users. Our team is able to understand your goals to create the best strategy possible. A few hours after your visit, they will tell you what they’ll do with their services. These set an example of success for Facebook and its PPC service providers.
Lyfe Marketing: Best Facebook Advertising Agency for Small Businesses Overall
Lyfe Marketing provides quality Facebook advertising services at a low cost to businesses. It is the most effective Facebook advertising company in terms of promoting Facebook and Instagram advertisements together. You also get the option for Twitter or LinkedIn ads to be managed for 100 dollars. Lyfe Marketing aims to minimize your ads to maximize your profits. Aside from advanced ads targeting, the ad copywriter and content marketing helps to save time and resources. Although its ads cost is low in comparison to many others, the minimum spend is still greater than those listed here.
Hibu: Most Affordable All-in-One Digital Marketing Solution
Hibu is an online advertising agency offering personalised social media marketing services. Hibu offers the best Facebook advertising solutions for businesses looking for a comprehensive digital marketing strategy. Hibu is an experienced online marketing agency that can assist in all aspects of digital marketing. You can save as well through a multi service bundle. Hibu provides social advertising support as a part of your marketing plan.
Voy Media – The Best Facebook Ad Company for À La Carte Services
Voy Media offers great opportunities to earn your money back. It was created by Kevin Urrutia and Wilson Lin and was launched in 2015. You can choose from various Facebook ad services for varying cost. Tell me about the most important advantage of this agency in helping companies test the market by offering limited service and considering permanent solutions. Voy Media seeks to assist its clients with their journeys in discovering and building their fans.
ROI Minds: Most Affordable for Ecommerce Businesses
ROI Minds is an ad firm on facebook which offers affordable PPC management service for ecommerce companies. The product received high customer feedback with a score of 3.9 out of five. We have a good score in our tests. In addition, we provide a complete web development service for social media marketing, including social media marketing.
BrandLume: Facebook Ad Agency With the Lowest Ad Spend Minimum
BrandLume is the best Facebook advertising agency. We provide high quality ads to Facebook and Instagram customers at an affordable price. With an upfront pricing policy for numerous services, it is ideal for budget-strapped startups and small firms who need maximum value from this toolkit. BrandLume has a perfect five out of five based on 56 reviews from 56 customers, although this is not our highest score overall. Although a Facebook advertising management service costs $400 for the basic period, it isn’t as expensive.
How We Evaluated the Best Facebook Ad Agencies
Often small businesses have no time or know the right way to use their Facebook advertising costs for maximum ROI. Partnering with an agency to create, maintain & optimize paid advertising for an affordable fee with minimal advertising expenditure. Therefore, we sought a cost-effective and robust agency offering a comprehensive portfolio of case studies and exceptional customer care for small and big companies. We used these criteria to make a ranking: Note: We can’t list all agencies at their exact price, but we have confirmed that every provider serves small-budget clients.
Is your fee based on how much I spend each month?
Each client’s needs vary and the fees of each client are determined according to their personal situation. It may seem that percentage advertising spending is the best. Sometimes the flat rate is more efficient.
What To Expect From a Great Facebook Ad Company
We should talk about expectations. What is the most important aspect of branding?
How much should I be spending on advertising to work with you?
Our partner has a broad client base ranging from $5,000 monthly up to $2,000.
Ongoing social media management
NinjaPromotion helps you maintain the momentum on Facebook and Twitter by engaging with your users and sharing content. Its Marketing Department also offers training courses that will help with the administration of all the Facebook marketing activities. SmartSites is an agency that focuses on broader advertising. Despite this they are Metabusiness partners, so it’s a good decision if you want to keep your attention focused on your Facebook business. Aside from the highly regarded award, the company is also praised on social media sites including Upcity, DesignRush, and GoodFirms.
Expertise to Create Objective-Specific Ads
But you only want results if your firm has skill in this area. The word “objective specific advertisement” is not our attempt at being fancy either. Each business has its own business objective. Some are searching for leads and some have increased reach. Others may want to promote store visits and increase participation. Whatever your objective the chosen Facebook advertising company can help. Is there a good way of ensuring it? Do you need an eclectic portfolio to start with? Developing and supporting partnerships with a wide variety of clients is a way of helping a company bring value, creative innovation and new product development to its potential client base.
The Role of a Facebook Advertising Agency
Many businesses lack experience managing Facebook ads. Nowadays, putting together advertisements on Facebook doesn’t suffice. You could start your own advertising campaigns on Facebook, but this would cost you time in the short term. Facebook advertising agencies provide a strategic approach to Facebook advertising, manage media buys, and produce high-converting, highly targeted advertisements. Facebook ad agencies can help you grow your company by providing the tools necessary.
The Role of a Facebook Advertising Agency
Many businesses lack experience managing Facebook ads. Nowadays, putting together advertisements on Facebook doesn’t suffice. You could start your own advertising campaigns on Facebook, but this would cost you time in the short term. Facebook advertising agencies provide a strategic approach to Facebook advertising, manage media buys, and produce high-converting, highly targeted advertisements. Facebook ad agencies can help you grow your company by providing the tools necessary.
Do Facebook ad agencies work with small businesses?
Like advertising companies generally, Facebook’s ads are targeted at different kinds of consumers. Often companies focus on attracting their corporate clients while other sectors concentrate heavily on SMBs. You should check Facebook ad sites for specific target customers. Most small businesses lack huge ad dollars and must ensure the best possible results from their Facebook marketing without spending too much agency fees.
Should I create a new account for you to use?
Is that a good idea? We will use the existing account if we do a lot of other work.
What’s the difference between Facebook Ads & Google Ads?
Google Adwords is the most popular PPC advertising system on the internet. The biggest differences are advertising targeting and user intent. Identify your target market by targeting the search engines using the keywords of your website. Using Facebook advertising targeting target your audience based on demographic, interest or other identifiable data whether or not the audience is actively browsing for your company. Discover the difference between Facebook Ads and Google Ads.
Familiarity With the Latest Tech and Practices
Facebook ads should be equipped for this task. They must not be exposed to software/techs, whether Facebook Ad Management, Facebook Pixels Power Editors or other advanced ad-related software or hardware. Without current knowledge about the tools your campaign will lose its effectiveness and therefore it will be harder for you to produce the desired results. Find an ad agency who are well acquainted and highly trained in ad software tools and creative testing.
How Much Do Facebook Advertising Agency Services Cost?
Facebook advertising agency cost varies according to a number of factors including size and budget. Most performance-based marketing agencies usually offer revenue sharing models that may be most useful for companies with fewer results. Fixed monthly fees and flat fee packages provide a solution for businesses that want a more centralized marketing solution to outsource or expand their Facebook presence.
You don’t have time to do it yourself
Even with your digital knowledge, it can be difficult to manage your own Facebook advertising campaign effectively. Social media ads are created with people who can help you expand your company without requiring hours of work each day. Outsourcing marketing can help you save time.
You don’t want to waste your marketing dollars
Unless a digital agency can do the job, the ad spend on Facebook will probably exceed the cost to pay back. How people interact with websites and how they are using them will help your business thrive. It’s incredibly easy to work with someone who knows all of the tools for success online.
Scaling The Results
Once you see a return on investment, our campaign managers can immediately scale your campaign for even greater revenues. In addition to eCommerce, we have partnered with financial companies to accelerate growth. We can help you make more money by promoting Facebook ads in less than a week. How do people do Facebook ads? Get in touch for a free consultation.
Get results even Post-IOS14
Facebook advertising is becoming harder with the iOS14 updates. Facebook Ad Tracking tools enable us to track how sales came from and how it converted. The data provided will help you adjust your campaigns to increase the returns on investments and sales. Adding to the benefits is increasing your social media followers too!
Get advertising copy that converts
Your advertisement copy must highlight the advantages your web development services or company offers and compel action. You have a desire that people can contact you by clicking the links to convert your site to. Adacted can assist you in getting the most customers possible. Start your Social Media campaign now! Please contact our team to schedule a facebook advertising session. All aspects of this process should go smoothly.
