Attorney Search Engine Optimization (SEO) requires strategic planning, careful techniques and smart tactics to attract more prospective clients to your law firm. If you’re unfamiliar if SEO, this is the standard practice of configuring both on-site and off-site elements of your website. The purpose of SEO for lawyers is to push their website to the …
If you’re fresh out of law school, you might consider starting your own law firm. In order to succeed in legal profession, having the ability to find new clients will become the foundation of your success. One of the first things new lawyers that you can do to spread the word of your career is …
I am not a lawyer. There. I said it. But I am married to a wonderful employment attorney who’s just recently hung her shingle. Like most solo attorneys out there, she’s found that building a client base is a constant exercise in hard work, ingenuity, consistency, and persistence. I happen to be a really nerdy …
There are a couple of new top level domains that are opening up for registration in the next few weeks, and the announcement has attorneys wondering what, if anything, should they do? What’s the deal? Well first, let’s talk about what the change is. Around 2006, ICANN, the governing body for domain names on the …
You may have heard whisperings that Google is going to be cracking down on non-mobile-friendly websites starting April 21st. That’s absolutely correct. For a while now they’ve been keeping track of whether sites are optimized for small screens and slow data connections. Up until now they haven’t changed any of the rankings based on that …
Hi, I’m Katie. I’m an employment attorney. I like what I do, and I’m good at it. Oh, you want to hire me? Great! If only it was that easy. I’ve been a solo attorney for a little more than a year and a half. I’ve learned so much about attorney marketing, especially marketing online. …
I recently had the opportunity to talk with Chris Small of The Art of Lawyering Podcast about legal websites, and thought I’d share a few points from the podcast. If you’d like to check out the podcast (and the deal we’re offering its listeners), you can find it at theartoflawyering.com/021. Let me start with a few …
We get it. You’re busy! On the long long list of things you have to do in a day, marketing is probably one of your least favorite and often gets lobbed to the end of the todo list. But successful marketing depends on consistency, and we all know what happens to the tasks at the …
Dealing with the aftermath of a personal injury or car accident can be overwhelming. Navigating legal claims, medical bills, and insurance negotiations adds complexity to an already stressful situation. In these scenarios, hiring a qualified Indiana personal injury or car accident attorney can be invaluable. Injury lawyers specialize in understanding the ins and outs of …
Starting your own firm is hard work. You don’t have the same resources that big firms have to market yourself. But luckily, what you lack in budget you gain in scrappiness. You can move quicker and with less oversight. You can ditch the BigLaw stuffiness and appeal directly to the clients you want to help. …