Category Archives: Marketing

Find Stunning Free Images For Your Next Law Firm Blog Post

Just about every law firm blog post needs an image. At the very least, it’s a nice visual introduction to your post. But finding high-quality photos that are free and not likely to get you busted for copyright infringement is tough.

After all, when you pull out Google Image search, besides the dubious quality, it’s hard to tell if you have the right to use the image. And it’s likely that you don’t.

Here’s how to find a high-quality, free-to-use image for your blog post.

The long story short is that we use Flickr’s Creative Commons image search to find photos that are licensed to be used for commercial use, providing you attribute the author. Then we show you how to correctly add that attribution to your blog post.

Here’s a quick video to see how to add a great looking image to a WordPress blog post in just a few minutes, and how to add the same image to an AmazeLaw blog post in just a few seconds 🙂

Not too shabby huh? It’s fairly easy and yields great results that aren’t likely to get you sued.

See how easy AmazeLaw makes it?

That’s our whole purpose, to make marketing your firm as dead-simple as possible.

If you want to spend more time being a lawyer, and less time tinkering in HTML…

Schedule a Free Demo Today

 

Best Instagram Advertising Agency

Best Instagram Advertising Agencies

QUICK ANSWER: THE BEST INSTAGRAM ADVERTISING AGENCY

  • Voy Media
  • Viral Nation
  • True North Social
  • Influencer Marketing Agency (IMA)
  • Infinite

You probably don’t want to jump into Instagram advertising on your own. Hiring an agency will almost certainly lead to faster, more effective results. With the right agency in your corner, your brand awareness and conversion rate can get a serious boost. Not sure which agency is the best for your needs? Here are five Instagram agencies with a lot to offer:

Voy Media

This is a boutique agency founded in 2015 by Kevin Urrutia and Wilson Lin. They offer the personal touch of a boutique agency but also deliver the data-driven results of a much larger firm. They’re able to develop a complete online marketing campaign involving Instagram, Facebook Advertising, and other popular platforms.

Hiring one agency to coordinate all of your social media is often the most effective and cost-efficient way to advertise online. Voy Media will identify your target audience for each individual platform, and then develop targeted ad campaigns. With Instagram specifically, they’ll use photos and videos to tell a story related to your brand. All decisions are backed by data and scientific research.

Voy Media offers clients a scaling pricing system based on ads purchased each month. By avoiding a flat fee, you’ll get more return for your marketing investment. For example, if you buy $5,000 worth of ads, Voy Media will only charge you $1000. That’s a pretty good deal for content creation, copywriting and implementation.

Pros:

  • Personal service with a dedicated account manager
  • No set-up fees. Costs are a proportion of ad buys.
  • Able to conduct simultaneous Instagram and Facebook ad campaigns
  • Ad campaigns are both creative and data-driven
  • Available to also do Google Ads, Snapchat Ads, Twitter Ads and Pinterest Ads

Cons:

  • Customer reports only available bi-weekly
  • Small staff can be busy

Viral Nation

With offices in both Ontario and New York, Viral Nation focuses on visual social media platforms including Instagram, Vine, YouTube and Snapchat. Like a traditional advertising agency, they create campaigns for brands interested in generating awareness and buzz.

However, Viral Nation also represents a variety of influential social media stars. This means any company who hires Viral Nation has potential connections to established Instagram influencers among others. If you’re interested in establishing your brand as an authority in your industry, and you have a product which works well visually, Viral Nation is worth consideration.

Pros:

  • Focus on visual social media platforms including Instagram
  • Client list includes GoPro, Coca-Cola and Disney
  • Extensive background in creating social media influencers

Cons:

  • Smaller clients might not get as much attention as larger ones
  • Not heavily focused on Facebook and other non-visual platforms

True North Social

If you’re primarily interested in creating ad to sell particular products, True North Social has a lot to offer. They’re able to create photos, videos and Instagram stories as part of a full campaign. Ideal for situations where you want to promote a specific product or service.

True North Social places a lot of emphasis on Instagram marketing. They even offer a full range of professional photography to highlight your products, services and brand. By using Instagram stories, they’re able to develop a long-term campaign designed to increase brand awareness among new customers.

Pros:

  • Heavy focus on Instagram marketing
  • Experienced photographers on staff
  • Emphasis on increasing brand awareness

 

Cons:

  • Also offers SEO and website, which may not be needed
  • Two-person organization

Influencer Marketing Agency (IMA)

Looking for a way to tell your brand’s story on Instagram? IMA is a digital advertising agency known for placing an emphasis on beautiful photos and big events. They’re a go-to agency for sponsored events, product launches and other large-scale but one-time actions.

Unlike the other agencies we’ve mentioned, IMA is located outside of the U.S. Headquartered in Amsterdam, their extensive client list includes a variety of European-based companies including Diesel, L’Oréal and Farfetch. Overall, IMA is a great choice if you’re looking to increase the cool factor of your brand.

Pros:

  • Strong background in image-based social media marketing
  • Able to connect real-world events to brand’s social media channels
  • Hip, fashionable mindset well-suited for younger brands

Cons:

  • European-based company can be difficult to reach during U.S. business hours
  • Emphasis on fashion and cutting-edge brands

Infinite

Based in Dallas, Infinite Marketing is a bit older than most of the agencies on the list. But older doesn’t mean out-of-touch. Originally an agency which focused on TV and radio ads, they’ve expanded over the years to include a variety of digital marketing including Instagram.

But they remain true to their roots, and that’s a big benefit for clients. They’re able to combine Instagram marketing with old-school methods such as live events and traditional ad buys. For instance, they recently completed a huge campaign for Dallas which combined live events and an Instagram art show.

Pros:

  • Experienced agency comfortable with both digital and traditional advertising campaigns
  • Able to involve real-world events
  • Highly original, creative campaigns

Cons:

  • Live events only possible in Dallas area
  • Traditional marketing might not be necessary for your brand

Digital marketing plays a vital role in brand awareness and customer engagement for all types of businesses. Unfortunately, too often the idea of “digital marketing” is used to simply mean “Facebook marketing.” While Facebook is an important part of any marketing campaign, it’s not the only social media game in town.

Instagram can be a powerful marketing tool, capable of creating worldwide brand awareness and reaching an entirely new audience of potential customers. But promoting your company on Instagram is a process filled with many unique challenges. You’ll get the best results by hiring an agency dedicated specifically to Instagram marketing.

 

Not sure how to find the best Instagram advertising agency? We’re here to help. Our complete guide covers the benefits of Instagram advertising and what factors to consider when researching different agencies. Plus, we’ve created five mini-reviews for Instagram agencies we think you’ll love:

Choosing an Instagram Advertising Agency

What Type of Advertising Campaign Are You Interested In?

There’s no one Instagram advertising agency which is the clear best choice for everyone. Instead, you’ll want to find an agency which specializes in the type of advertising best suited for your situation.

Generally, Instagram ads have two separate purposes. First, you can create a large campaign to promote your brand. This means you’re not pushing any specific products. Instead, your Instagram presence is designed to increase brand awareness. Instagram Stories use a series of pictures and videos to create a larger ad campaign.

The other type of advertising is more traditional. Here the ad agency will create ads designed to promote specific products or services. Because Instagram is primarily an image-based platform, ads will typically focus on photos and illustrations with relatively minimal text.

Not sure which type of Instagram advertising is best for your brand? A consultation with an agency will help you figure out the best course of action. Just make sure the agency you choose has experience with the type of campaign you want to be conducted.

Does Agency Location Matter?

Because Instagram is available worldwide, you’re not limited to an agency located in your same city. While the ability to meet face-to-face can be nice, there aren’t any particular benefits in the long run. Instead, make sure the agency you choose is easy to reach by phone and email.

You’ll have a lot more options available when agency location isn’t a priority. This lets you focus instead on finding an agency with the specialized skills you need. As long as the agency maintains consistent communication, you shouldn’t have any problems, even if their office is located halfway around the world.

Watch Out for Red Flags

All agencies will promote their benefits, experience and general positive attributes. After all, they’re experts in advertising. But you want to look beyond the hype and consider any negative attributes.

Consider this the “glass half empty” approach. Instead of focusing on the benefits of an agency, consider all the potential negatives. By avoiding agencies with multiple red flags, you’ll be left with only quality agencies to consider.

So, what issues should set off alarm bells? Generally, avoid agencies which promise guaranteed results. Marketing and advertising are often an inexact science. It’s impossible to predict how effective any individual campaign will be, so avoid any agency which promises a specific outcome.

Also, avoid “one size fits all” marketing packages. These pre-made plans seldom consider the specifics of your brand. Instead, choose an agency which develops a custom plan based on your needs.

How Much Should Instagram Advertising Cost?

There’s no set answer here. Costs will vary based on the number of ads, their quality, their frequency and more. However, just because prices will vary doesn’t mean they should be a surprise.

Before any work begins, you should ask for a quote and a prospectus. All prices should be easy to understand. Many agencies offer the option of starting with a small campaign and then expanding it over time. This allows you to control costs and only pay for more work after the previous marketing efforts have shown some results.

Instagram Advertising 101

When Instagram first launched in 2010, many social media experts were slow to see its potential. The general idea was that this new service was too similar to Facebook. But Instagram’s image-heavy platform quickly grew in popularity among users, even if marketing pros were slow to notice.

Today, Instagram has over 800 million users, with over 500 active daily users. And the Instagram audience is significantly different than the people on Facebook. Teens have cut back on their Facebook use significantly, leaving Instagram as one of the most popular platforms for people under the age of 30.

Plus, Instagram often seems more “real” to users. Celebrities, brands and other influencers can use Instagram to connect with an audience in ways which feel authentic. This is why Instagram is often effective at generating buzz and awareness for a brand.

Why Choose an Instagram Ad Agency?

Instagram’s authenticity is a double-edged sword. On the one hand, a brand which appears authentic can attract a lot of positive attention. But Instagram users are also very quick to turn on a brand which comes across as insincere.

This is why an Instagram Agency is usually so helpful. They know how to create a message which Instagram users will respond to. Plus, an agency is able to draw on in-house data to make impactful decisions.

Agencies track a variety of data across their entire client roster. This helps them identify various trends and techniques which effectively reach potential customers. The bigger the agency, the more data is available to help achieve your brand’s specific needs. Of course, large agencies can sometimes feel more impersonal than smaller ones, so you want to find an agency with an appropriate balance.

Conclusion

Instagram is often easily dismissed by marketing pros, but with the right agency in your corner this image-based platform can be instrumental in building your brand. However, Instagram can be tricky to navigate, which is why you want experienced marketing professionals in your corner.

The best Instagram agency understands how to reach and connect with Instagram users, who are different than the users of all other social media platforms. Fortunately, the five companies above offer high-quality Instagram advertising services at affordable rates.

Fresh coffee in hand, ready to start marketing your firm.

Real Digital Marketing Tactics For Solo Attorneys

Starting your own firm is hard work. You don’t have the same resources that big firms have to market yourself. But luckily, what you lack in budget you gain in scrappiness. You can move quicker and with less oversight. You can ditch the BigLaw stuffiness and appeal directly to the clients you want to help.

Here’s our promise. We will deliver an actionable plan every week that can be implemented in less than 30 minutes a day, that, applied consistently, will provide you with an audience of prospective clients that lets you focus on the law instead of glad-handing at every networking event that rolls through town.

Remember, consistency is key if you want to build up that consistent stream of clients. Consider us your coach. We’ll give you a plan, every week.

Want to get early access to these tactics? Sign up for the email list and we’ll deliver them right to your inbox, every Monday morning. If not, check back on Fridays for that week’s plan.

Photo Credit: 55Laney69 used under CC

5 Costly Attorney Website Mistakes

I recently had the opportunity to talk with Chris Small of The Art of Lawyering Podcast about legal websites, and thought I’d share a few points from the podcast.  If you’d like to check out the podcast (and the deal we’re offering its listeners), you can find it at theartoflawyering.com/021.

Let me start with a few words about why I started AmazeLaw, and why I understand what lawyers are dealing with when it comes to online marketing.  When my wife left her big law job to start her own practice, we were bombarded by all sorts of scummy sales-guys cold-calling her about all of these digital marketing solutions that were overpriced at best and downright harmful at worst.  She doesn’t have a marketing background, so everything was so new and foreign to her, and I know she found the whole learning process very stressful.  Luckily, I have a background in building marketing tools from my time building the Content Management System for Hubspot.  I knew I could help her.  Then I realized that I could help a lot of people who were just like her.

So I set out to build AmazeLaw to offer a do-it-yourself marketing solution for attorneys that focused on simple, sustainable marketing tactics that busy solos can manage themselves.

While doing research for the business and in helping our clients build or re-build their sites, I’ve come across a lot of common errors that solos make in their digital marketing, so I thought it would be fun to share some of those mistakes and how to fix them.  So I present…

The 5 Most Common Attorney Website Mistakes…and How to Fix Them

Not updating frequently enough.

If you haven’t made added/updated content on your site in the last month at an absolute minimum, your site will get stale.  Your audience will not understand how busy you are.  They will think you don’t care.  So how do you keep a blog updated?  First, your blog should be on your website.  Don’t buy into the malarkey that it should be separate.  Second, here are few easy ways to come up with content for your blog.  Write down the ten questions you get most often.  Write down 10 common assumptions your clients have that are wrong.  Now, write one or two posts per week explaining those in their language.

Writing for attorneys, not people.  

I think I can say this, because my wife has admitted it to me.  Solos often have this insecurity about competing with the big guys, a subconscious need to show the big law attorneys that they’re serious attorneys.  Resist that urge. You’re not writing for lawyers, you’re writing for clients.

Clients are PEOPLE. They want to work with REAL PEOPLE not stodgy old-school law firms (and the ones that really do, you shouldn’t care about because you’re fighting an uphill battle trying to compete with firms that have many more resources than you do).

Repeat after me.  Clients don’t care about case law.  Clients don’t care about case law. Clients don’t care about case law.  Don’t write about case law.

Sure it’s the stuff you can geek out on, but clients care about a solution to their problem.  They don’t care about the particulars. They pay you to know the case law and to recommend a solution in the context of their business or their situation, not in the context of a courtroom argument.

One key exception: a new case or new legislation somehow changes or contradicts a common assumption your clients have that impacts their day-to-day decisions.  You can mention it, but when editing, err on the side of “they don’t care, just tell me what I need to do differently with this new information.”

Not having a clear “next-step.”

Once you’ve explained something in their language, how do you get them to take action?  Each piece of content should end with a call to action. It doesn’t have to be fancy, just a simple request written in italics at the end of your post is just fine.  As long as it’s clear what the next step is.

After all, they’re interested enough to read your entire post. They’re feel ingratiated because you gave away your expertise. Capitalize on that using reciprocity as a motivation to (1) ask for a consult request; (2) ask them to join an email list; or (3) ask them to comment.

Finally, your homepage needs an email address and a phone number.  Place it in the footer for sure, but consider placing it in prominent places in your copy.  Finally, make sure to hyperlink your phone number for mobile devices and never embed your contact information in an image (because Google will never find it).

Speaking of mobile…

Not having a responsive website, or not having a mobile site configured properly.

This is 2015, you need to have a website that not only “works” on a mobile device, but is optimized for it.  Why? Anywhere from 40%-55% of search traffic is on a mobile device.  Google started cracking down on April 21st, meaning that if your site isn’t mobile optimized, it will be virtually impossible to find it from a mobile device.  If you want to see if your site is mobile-friendly, you can check out at https://amazelaw.wpengine.com/googletest.  If you find out that your website isn’t mobile friendly, it’s time to upgrade to a mobile responsive site.  For more information about Google’s changes, why they’re happening and what you can do, check out our Mobilegeddon overview for attorneys.

Not having up-to-date and consistent local search listings.

Your #1 priority should be getting a google local listing set up and correct for your site.  This will make sure your business shows up with a map and details when they search for your firm directly, which in turn makes your firm eligible to show up in the local listings that appear on the first page of google just below #1 search position.  Go to the AmazeLaw Google Guide for step-by-step instructions for making sure you’re taking advantage of all of Google’s tools.

Your #2 priority is making sure you have a consistent web listing (with no duplicates) for your firm across the various local search aggregators.  Rather than managing this yourself each time something changes in your business, use Moz Local.  You enter your information once and they publish it and sync it across all of the major local search aggregators. A steal at $84/yr.

Are you making any of these mistakes?

You’re not alone. These are super common and we can help you avoid each and every one. Want to see how we can take your website from blah to blazing?

Schedule a Demo Today

Why You Need An Email List For Your Law Firm & 7 Easy Strategies To Create One

Law firm website? Check!

Social media profiles? Check!

Email list? Huh?

Maybe you’ve heard of email lists but you don’t know where to start. Maybe you don’t know what the heck I’m talking about it, but it sounds like something you should know.

Wherever you are on the spectrum, this post will help. We’ll discuss everything you need to get started on building an email list for your law firm along with why you should build an email list to begin with.

Would you like a five step quick start guide to building your email list? Subscribe to receive this extra guide.

What’s an Email List?

An email list is a collection of people who’ve given you their email addresses so that they can stay in touch with your law firm.

Why Do You Need an Email List?

why-do-you-need-an-email-list

An email list is the most valuable marketing resource you have. Your email list represents people who want to have a relationship with your law firm – subscribers. These subscribers want to know what you have to say about hot topics and enjoy reading your advice.

Let’s take a look at the main benefits of creating an email list:

Top of mind awareness

An email list keeps your law firm at the top of subscribers’ minds. They may not need your legal services now or even six months from now. However, when the need arises, you’ll be the first (or only) law firm your subscriber will think of.

You own the list

You may be thinking, Isn’t my social media platform good enough? I already have a ton of fans and followers on social media.

Although a social media presence is important, it’s inferior to creating an email list. The main reason is that you don’t own that list of fans and followers. If Facebook or Twitter decides to delete your account tomorrow, everyone who follows you will go bye-bye, whether that’s 10 people or 10,000.

When you own an email list, you won’t ever have to worry about losing your subscribers.

Promote your services

Did you know that email is one of the best ways to market your law firm? That’s because your list contains people who actually want to be on it. It’s not just random people who stumbled onto your website via an ad or review site.

The people on your email list are highly interested in the services that you provide. It stands to reason that the people who took their time to sign up for your email newsletters actually want to hear from you.

In your email, discuss what you offer. Highlight key services. Describe these services in plain English.

You may think, why do I need an email list now? My site is brand new and I don’t have a lot of traffic.

Now is the perfect time to set up an email list. You want to have a method in place to catch any and every visitor who arrives on your site and wants to subscribe.

Think about people who visit your site and then leave. They’ll never return– not because they don’t want to, but because they’ve forgotten. They may love your site and want to receive more content from you, but you don’t have a way to ask for their email address.

So, now that you know why you need an email list, let’s talk about how to create a successful one.

Email Newsletter Best Practices

1. Choose your subject line carefully

The success of your email newsletter rests solely on your subject line. Choose a subject line that makes your subscribers want to click on it.

Get them interested

Why should the subscriber open this email? How will it benefit them? Using a subject like “Granger & Associates Newsletter: June 2016” won’t move the needle, I assure you. However, a subject like, “Everything You’ve Always Wanted to Know About PreNups” is interesting and makes your subscribers think, hmm… what don’t I know about prenups?

It’s all about getting your subscriber to actually open your email.

Keep it short

The ideal length for an email subject line is between 50 to 70 characters. Many email service providers cut off the subject line after 70 characters. This is approximately eight words. Eight words seems short, but there’s a lot you can do in that space when you’re creative.

Avoid certain words

Creativity in word choice is a must, but you’ll want to steer clear of certain overused or spammy words and phrases. These words make your email look like spam to humans, and can also trip an email service’s spam filters. If that happens, your email won’t even make it to the inbox.

avoid-certain-words

Here’s a partial list of words you should avoid in your subject line:

Free

Donate

% Off

$$$

Cheap

W o r d s  w i t h  g a p s

Help

Amanda MacArthur at Mequoda has a list of the most offensive spam trigger words.

2. Choose your sender email address and name carefully, too

Chose a sender name that reminds the subscriber who you are. You may choose to use the name of your law firm (P&R Law), your own name (Debra Smarts, esq.), or a combination of the two (Debra Smarts from P&R Law). I’m partial to the third option because it provides maximum identification.

You should also choose an email address that sounds welcoming. Instead of using a donotreply@your-email.com as your email address, choose something like holly@your-email.com.

3. Don’t get too wordy

dont-get-too-wordy

We’ve already discussed keeping it short on your subject line. You should also adopt this mentality in the body of your email.

Attention spans are short in inboxes. Your subscribers don’t want to spend 30 minutes reading your newsletter, and they won’t.

Instead of creating a lengthy email newsletter, provide short and easy-to-consume content. Direct them out of the inbox and onto your blog or website to get the full scoop. Email is a quick burst of information, but it shouldn’t attempt to tell the whole story.

4. Include a call to action for each email

Piggybacking off of the above practice, use a strong call to action in your emails to bring people back to your website. At the end of each section of your newsletter, include a button or a link that tells your subscriber what to do next, i.e. “Read the rest on my blog…” or “Sign up for my upcoming class here.”

5. Segment

Have you ever heard of segmenting? Segmenting is the process of taking one email list and grouping subscribers based on demographics or other criteria. For example, you can group everyone who signed up from your blog post about adoption law into one segment and everyone who signed up from your blog post about divorce law onto another segment.

What’s the value of segmenting? In the example above, you can see how a family hoping to learn more about adoption won’t necessarily be interested in advice to divorcees.

By segmenting, you can create specific newsletters for each group. Your subscribers win because they’ll get relevant content they can actually use.

6. Come Up with an Interesting Topic

come-up-with-an-interesting-topic

There are so many great ideas that you can use to create content for your email newsletter. Here are some of my favorites:

  • Answer frequently asked questions
  • Highlight success stories (with your client’s permission, of course)
  • Discuss hot topics/current news
  • Tease your most recent blog post
  • Ask for feedback and reviews
  • Share company news
  • Highlight a member of your staff
  • Share the details of upcoming events (webinars, clinics, meet and greets)
  • Write a newsletter about past events you’ve hosted (charity drives, classes, etc)

Set up an editorial calendar on a spreadsheet and list all the ideas you have for your newsletters. Choose a frequency (once a week, bi-weekly, or once a month). Then, come up with an idea for each newsletter. By working in batches, it’s easier to brainstorm ideas.

7. Remember Your Audience

Who are your subscribers? Speak directly to them. Tone down any legalese because they won’t understand all the fancy lawyer-speak (unless they are lawyers also).

Along these same lines, choose subjects that matter to your subscribers. They may not care to know the finer details of the law. They simply want to know how a law will affect them.

Final Thoughts

Remember that an email list is a crucial part of your ongoing marketing efforts. It’s never too soon to start capturing email addresses from your site’s visitors.

Would you like a five step quick start guide to building your email list? Subscribe to receive this extra guide.

20 Minute Marketing Plan For The Busy Attorney

We get it. You’re busy! On the long long list of things you have to do in a day, marketing is probably one of your least favorite and often gets lobbed to the end of the todo list.

But successful marketing depends on consistency, and we all know what happens to the tasks at the back of the to-do list.  So let’s set up a plan that will allow you to be consistent without causing the dread of staring at a blank screen wondering what to do.

We’ll start today with social media.  Yes. The amorphous, ubiquitous, and perpetually misunderstood side of marketing.

It can be a pain to sit down and come up with a single Facebook post let alone creating an entire social media strategy.

Well, what if it only took 20 minutes while you were sipping your morning coffee? Well that’s more manageable right? Today we’re going to outline a process and tools that will help you to do just that.

We’ll cover three components of a social media strategy that will allow you to create a bustling social presence without needing to spend all of your time dinking around in the productivity sucking waste-pool that is Facebook.

Without further ado, our first focal point – curation.

ABC – A – Always, B – Be, C – Curating. Always be curating!

What is curating you ask? Curating is collecting and filtering content from across the web that will interest your ideal clients and allow those ideal clients to interact and share with you, and more importantly, their peers, that are also ideal clients.

Everyone is drinking from a firehose these days, and with so much awful content being spewed into the ether by “marketers” it’s harder than ever to filter out the good stuff.  Your goal in this exercise is to be that filter for your ideal clients.

This does two things.  First, it distinguishes you as a thought-leader in your space, and second, it makes you the source for all things true and helpful.

Another way to think of your role in all of this is as a magic flower. No, I’m not on some other magical substance writing that. Your goal is to be like the magic flower in Super Mario Brothers.

For the uninitiated (read: those over 40 or under 25), the magic flower turns regular old Italian plumber Mario into Super Mario. Super Mario is bigger, faster, and stronger than his wrench-wielding alter-ego, and he’s also invincible.

Through your carefully curated information, you can make your ideal clients into super heroes.  They’ll be more on point with what’s going on in their industry. Able to impress their bosses, their clients, and maybe even their spouses with how in tune they are with the world of [insert ideal client’s industry here]. They might get promoted. They might close that deal. They might get their spouse to stop rolling their eyes (unlikely).

But you see where we’re going with this. By giving your ideal clients those super powers, who do you think they’re going to turn to when they have a problem even their super powers can’t handle?  That’s right.  You.

So how do we do this?

First we need a way to keep track of the content we find worthy of sharing. The goal is to find something that you have available at any time, because you never know when you’ll come across something you want to share.  The best tool is the one you have with you.

For capturing content as it flies past you, we recommend an app called Pocket.  Pocket allows you to instantly save the contents of a website while you’re looking at it.  They have a great mobile app so you can just quickly “share to Pocket” and the article gets saved for later review. They even have a browser plugin so when you’re come across a good article at your desk or on your laptop, you can quickly save them there.  You can find Pocket at http://getpocket.com.

But if Pocket isn’t your thing, Evernote’s web clipper can do a great job as well (though if you use Evernote for other aspects of life/business, it’s a little hard to control the clutter of constantly saving articles). And if you don’t want to learn a new tool, a simple note taking app on your phone or (gasp!) an actual notebook, work just as well.  Point being, find a tool that works for you.

So, when you are listening to the news in the morning, scrolling through Facebook or Twitter on your lunch break, etc. always be on the lookout for those magic flower articles.

What do you do once you find one? If you’re using pocket, just save it to Pocket. If not, take down the URL of the story, and then write down the first “take” you had on it. Your thoughts on where it was great or missed the mark slightly, or how it might fit into the bigger picture for your ideal clients.

Then move on, you’re all set.

Now you might be thinking, “Wait, I’m always doing this? I thought you said 20 minutes!” Well, you’re right. You need to be on guard 24/7. But the real benefit is that this takes just a few seconds as you come across great content, and it allows you to do GREAT things in just 20 minutes if you already have a starting point when you sit down each morning.

This next part is where we get into the meat and potatoes. The 20 minute social media habit.

Habits are super powerful when it comes to compounding the returns on your time investment. That’s our goal, to layer up little marketing habits that set you up for that month down the road where you’re suddenly turning away clients because you’re too busy, or thinking about hiring that associate to handle the workload.

So let’s commit to it, right now.  Let’s commit to 5 week days in a row of curating and scheduling social media each morning.  Then we’ll revisit.  Figure out what isn’t working, make tweaks and commit to another five days. Rinse. Repeat.

Here’s the 20 minute morning routine.

First 5 Minutes – (Gasp!) Original Posts

Original posts are always the hardest. But we don’t want to derail the process because we have writer’s block.  Give yourself 5 minutes to come up with an original post or two or three. But stop after 5 minutes, and don’t beat yourself up if you can’t think of anything. That’s why we have that hopper full of curated content, so you don’t always have to be on your A-game.  The juices will start to flow over time, so don’t get hung up here.

Next 10 Minutes – Queue up Curated Content

Next, dig into your treasure trove of curated content, and pick out three or four posts that you can share.  Use a tool like Hootsuite or Buffer to create posts on Twitter or Facebook or LinkedIn. Link to the articles, write in your “take” as the post content, and then get ready to schedule those posts.

Last 5 Minutes – Scheduling for Long Term Success

The powerful part of this plan isn’t necessarily that you’re generating social media posts every day, it’s actually that you’re going to be generating social media posts for weeks or months in the future. To the point that there will be a morning in the future where you’ll sit down and realize you already have two or three posts ready to go for the day.

So here’s how we schedule them.

First, you need to decide how “evergreen” the content is.  Once you figure out which bucket this falls into, follow the scheduling guidelines below.

Breaking News

This content is usually only good for one, maybe two days. Think – a comment on a big supreme court ruling, an announcement of a new staff member, or a comment about a the latest corporation to screw up, etc.  For these posts, we suggest scheduling the post to go out on each of your various channels today. Post once on Facebook and LinkedIn, and consider posting two or three times on Twitter.

Timely

This content is something that is useful now, and likely for the next few weeks or months.  For example, an article about this year’s trends in industry X, how a certain technology is affecting Y, etc.  For these posts, I’d schedule one post for today on each of your channels, then create posts for each channel that are 4, 14, 30, and 60 days out. Note, those numbers aren’t set in stone, but rather ball park values. The idea being to keep the posting going but at larger and larger intervals until you think the article won’t be relevant any more.

Evergreen

These are the holy grail.  They’re the articles that keep on giving, and they’re rarer than one might think. These articles are the ones that will be as useful today as they will be in five years.  For example, with attorneys, these might be articles that relate to handling common situations that ideal clients might not know about. They might be articles about how to think about a particular issue.  And sometimes they come in the form of an article so good that you couldn’t imagine someone covering the topic more completely (like, for example, a 1500 word lesson on how to do your social media in just 20 minutes 🙂

For these posts, schedule out as many as you can forever. For example, post one today, and then repeat monthly or bi monthly for the next year. Basically, for as long as you can go before your 20 minutes runs out.

Conclusion

And that’s it.  If you follow this plan for even a month, you’ll find that your social media hopper is filled out for weeks and months into the future. Your facebook page will no longer be a dormant ghost-town where we promoted that one blog post we wrote 2 years ago. Your twitter account will start to accumulate followers. You’ll start to hear the phrase “oh I saw you posted about that a few weeks ago” at random networking events from people you’ve never met before. You’ll get a referral and when you ask who it’s from, it’ll be from a person you’ve never met, and when you Google them, you’ll see that they’ve been following you for a few months on Twitter.

In short, you’ll start to see why social media can be a real benefit to your firm, and you’ll laugh at the big firms that don’t get why.
Finally, reach out to use here at AmazeLaw. Tell us how this is working for you.  Suggest tweaks. Let us know when you get that superfan client that you realize has been stalking you just a little too creepily on Facebook.

The One Thing You Need To Do To Grow Your Email List

You’ve heard of email lists and how you need to build one, right? Or maybe you haven’t.

Not to worry. In today’s post, we’re going to delve right into what an email list is, why you need to build one, and how to get people to subscribe to your list.

What is an email list?

An email list is a catalog of email addresses that you’ve collected. You may collect these email addresses from your website visitors, social media followers, or the prospects who’ve stopped by your law firm to inquire about your services.

An email list should always consist of those who’ve willingly volunteered their email address. It’s never a good idea to purchase or rent email addresses, for more than one reason.

email-lists

Image Courtesy of HubSpot

Why do I need an email list?

These days, having a website isn’t enough. An estimated 500 websites are created every minute. That means that a site visitor can easily leave your website, never to return again. That’s not because they don’t want to return– maybe they’ve simply forgotten how to find you.

That’s why an email list is crucial. When a visitor loves the information on your site and signs up to receive regular emails from you, you don’t have to worry about them getting lost ever again.

Here are a few other reasons you need an email list:

It helps you stay top of mind. Your email subscribers may not need your services yet, but if you keep in contact with them on a regular basis, they’ll know where to turn when the time arises.

It provides valuable information to your email subscribers. You can educate your email subscribers and keep them in the know about things going on in your practice.

You own your email list. You may have a lot of fans and followers on social media, but at any moment, a social platform could deactivate your account and poof! goes all of your hard work. With an email list, you’ll always have access to your subscribers.

Email is better than social media. A post on a social media timeline or profile only lasts for a few moments before new posts take their place. With email, you have a permanent spot in a subscriber’s inbox until they manually delete you.

Need a step by step checklist for growing your email list? Subscribe to resource our free checklist.

How do I get people to subscribe to my email list?

To get people to subscribe to your email list, you need to present it as an option. People won’t subscribe if they don’t know about your email list. They won’t go searching for it, either.

Here’s how to get people to join your email list:

Ask them. It may seem obvious to you, but it’s not obvious to visitors. They may not notice your email list unless you tell them it’s there. Ask in your blog posts, on your website (have a permanent spot for email signups– we’ll help you with this), and on your social media pages.

Give them a reason. Sometimes, asking isn’t enough. You may also need to encourage them with a lead magnet. This lead magnet will draw subscribers in and give them an instant reward for signing up to your email list.

Wait, what’s a lead magnet?

You’ve seen lead magnets before, but probably didn’t know them by name. A lead magnet is an incentive offered to site visitors in exchange for their email addresses.

A lead magnet should be valuable and relevant for site visitors. It’s not about stroking your ego (i.e. ‘check out why we’re so great’). It should be about helping, informing, or entertaining your audience.

We have our very own lead magnet right here on our site. By entering your first name and email address here, you’ll receive a weekly marketing plan delivered straight to your inbox.

weekly-marketing-plan

Join our weekly marketing plan here

Here are a few takeaways from our lead magnet:

It’s not smarmy. We’re not trying to trick you into joining our email list with smoke and mirrors. You know that by giving us your email address, we’re going to email you.

It’s valuable. It gives something in exchange for joining. We tell you how you’ll benefit from joining our email list (you’ll receive a free actionable plan every week).

It doesn’t ask for too much. Anytime you’re asking your site visitors for more than a name and email address, you’re scaring them away. Keep a simple form for your email signup.

How to create an amazing lead magnet

Now that we’ve gone over what a lead magnet is, it’s time to figure out how to make one that your site visitors will actually want.

First, settle on an idea for your lead magnet. As you can imagine, your lead magnet will vary depending on your area of practice and the needs of your client.

Here’s a few examples for different practice areas:

Bankruptcy – An ebook, Which Chapter of Bankruptcy is Right for Me?

Business – A guide, LLC, Corporation, Sole Proprietorship, Oh My! Which One Should You Choose?

Criminal – A guide, Is Marijuana Still Illegal? A List of States and Their Laws Concerning Marijuana

Entertainment – A video series, How Do I Know If I Need An Entertainment Lawyer?

Family – A guide, A Guide to Calculating Child Support in Your State

Immigration – An ebook, Understanding the Rules of a K-1 Visa

Intellectual Property – A guide, A Step by Step Guide to Copyrighting and Protecting Your Ideas

Labor – A printable, A Printable List of State Labor Laws

Medical – A guide, Medical Malpractice: Should You Settle or Go to Court?

Personal Injury – A checklist, What Should You Do Immediately After Getting Injured on the Job?

Second, create your lead magnet. Don’t worry– it doesn’t have to be fancy. It can be simply created and formatted with a program like Microsoft Word or Pages for Mac. If you don’t have either of those, you can create a lead magnet with the free web-based option Google Docs.

Start by creating an outline of what you’d like to talk about within your lead magnet. Don’t hold back. The more content you can add, the better. Next, type it all out and don’t edit yourself until you’re done. After you’ve written a rough draft, you can come back and edit for clarity and cohesion. Finally, add graphics to your lead magnet to spice it up and inject visual interest. Here’s a list of free stock libraries that you can check out.

Third and finally, set up an account with MailChimp, if you haven’t already. MailChimp is an email marketing service that allows you to send out your lead magnets to new subscribers automatically. Even better– AmazeLaw seamlessly integrates with MailChimp. Set up is easy, but if you have any questions, let us know.

Final Thoughts

Voilà! You’re done. A lead magnet will draw your clients in and grow your email list. You’ll wonder why you didn’t do this sooner.

Need a step-by-step checklist for growing your email list? Subscribe to resource our free checklist.

8 Steps To Creating A Law Firm Blog That People Want to Read

Thinking of starting a blog on your law firm’s website? That’s great. Not sure where to start? You’ve come to the right place. In this post, we’re going to share eight easy steps to creating a useful and popular blog. Let’s go!

Would you like a list of blog topics to get you started? Subscribe to receive this free resource.

Don’t Speak in Legalese

dont-speak-legaliseImage Courtesy of CT Employment Law Blog

Depositions, adjudications, affidavits, oh my! Unless fellow lawyers are your intended audience, tone down the law speak. Your clients will quickly feel overwhelmed by legal terms that they don’t understand.

Here’s the caveat: you should use it as a relevant keyword initially– somewhere in the first couple of paragraphs in your blog post. Then, define the keyword and break it down so that your audience understands what it means.

Here’s an example:

A prospective client arrives on your blog after searching for the term “expungement dallas, tx.” This person has a fuzzy idea of what expungement means. They only happened upon the term when asking around about removing a youthful indiscretion from their permanent criminal record. Your site needs to educate them on the bare basics of expungement and then provide relevant insight you’d like to include, based on what a prospective client will understand.

Always keep your intended audience in mind. Adjust your conversation accordingly.

Focus on Only a Few Topics

focus-on-onlyfew-tipsImage Courtesy of California Labor and Employment Law

You may be multi-passionate, but you might excel at one specific area of law. This is where you probably focus your practice and where you should also focus your blog.

Instead of trying to be all things to all people, zoom in on the one topic (or handful of topics) that your audience wants to know more about.

How do you determine the best topics to tackle in your law blog?

Consider what your clients or colleagues (depending on your audience) ask you about the most. There has to be recurring questions that you get asked frequently: that’s the place to start. As you fill up your blog with content, people will ask you more questions. Of course, that can also inspire new posts.

The bottom line: start by the answering the questions people ask you most, no matter how basic.

Add Images

add-imagesImage courtesy of China Law Blog

No one wants to look at a wall of text, no matter how engaging. You’ve got to break it up with imagery to keep your audience’s attention. Imagery also helps illustrate ideas and convey your tone– whether it’s funny, pensive, or artsy.

I have a secret source of free images– actually, it’s not secret at all, and of course it’s legal. There are hundreds of amazing stock libraries available with 100% free images to spruce up your site.

All you have to do is visit one of the sites below, save the image you like, and then upload it into the body of your post when you’re ready to add it.

Of course, I’d be remiss if I didn’t add this note: check copyright usage. Most of the images in these stock libraries are under the Creative Commons license, which allows you to use the images for free. Some photographers or websites require a link back (attribution). The usage requirements are always listed, but are subject to change.

So, here are my favorite stock libraries:

  1. Foter
  2. Gratisography
  3. Pixabay
  4. Magdeleine
  5. Unsplash

And if you’re looking for something a little more local, a little more personal, check out Flickr as well. It’s a little murkier when it comes to licensing, but here’s a guide to finding free blog post images for your firm.

Make it More Readable

make-it-more-readableImage Courtesy of Richard Harris Law

Images aren’t the only way to add visual interest to your blog. There’s yet another way to increase the readability of your blog: white space. Instead of lengthy, five-to-seven-sentence paragraphs, chop it up into bite-sized nuggets.

Now, I know this goes against everything you learned in grammar class, but remember this: you’re not writing a dissertation, you’re writing a blog post. Unlike your college professor, website visitors don’t have any incentive to read your entire blog post. If it looks long and tedious, it’s going to get passed up.

Take a look at how I’ve structured this blog, for an example. You may notice that there are no large clumps of text. Most paragraphs are three or four sentences long, but I may throw in a one sentence “paragraph” for emphasis and variety.

Like so.

Breaking up your text in this way makes it easier for visitors to read your content.

Post Frequently

post-frequentlyImage Courtesy of Ohio Employer’s Law Blog

There’s nothing worse than coming to a blog, loving it, and then realizing it hasn’t been updated since 2009. Helloooo… Where did you go? It’s lonely in here.

You don’t want your visitors to feel that way.

Your visitors rely on you to keep your blog current and relevant to their needs. Once you start a blog, commit to regular posting, even if you don’t have many (or any) visitors at first. If you post regularly and follow the other steps in this guide, they will come.

Plus, a regular posting schedule will entice visitors to subscribe to your blog, and return often.

Choose Clever Titles

choose-clever-titlesImage Courtesy of Lowering the Bar

Before people actually read your post, they’re going to read your title. Does it draw them in?

Your title doesn’t need to be packed with keywords to grab attention. Funny phrases, interesting questions, and controversial statements can all engage the reader. Here are a few considerations for a great title:

  • Create a list post (i.e. 10 Reasons Why, 7 Things to Consider…)
  • Create a how-to post (i.e. How to Hire a…, How to Find…)
  • Add a benefit to your post (i.e. Here’s What You Need to Know About X…)
  • Keep it simple but catchy. The reader should be know what the topic is about before clicking.
  • Keep it short. Nothing longer than 60 characters, or under 10 words.

Create Categories

create-categoriesImage Courtesy of Cruise Law News

People come onto your law blog for very specific reasons. Let’s say you have a family law practice. Some visitors may want to learn about adoption, and others about child support. You specialize in both.

To accommodate visitors, create categories that make it easy for them to isolate posts of one topic. They should be able to find more of what they’re looking for by clicking on the category section and selecting a topic.

When you’re creating your blog posts, make sure that you’ve created and then selected specific categories.

Consider creating at least three categories for your blog. If you’re stuck, I’d start out with: advice, opinions, and news.

Be a Source of News

be-a-source-of-newsImage Courtesy of Overlawyered

As a lawyer, it’s your job to stay up-to-date on the most relevant news stories. If you work as an immigration attorney, you’ll probably have an opinion on the current political discourse about refugees.

Bring it on. That’s what a blog is for– it’s a place to add your commentary and unique perspective to the conversation.

Don’t be afraid to insert your take on hot topics.

Would you like a list of blog topics to get you started? Subscribe to receive this free resource.

 

Choosing The Best Social Media Platform For Your Brand

Here’s a question that’ll give you a deer-in-the-headlights look: what social media platform should you focus on?

You’ve heard a little bit about Twitter, you use Facebook to keep up with your friends and family, and you watch YouTube everyday, but how can you use any of these platforms to advertise your legal services?

That’s not the only question you have about social media. I’m sure you’ve asked yourself one or more of the following:

  • Can I be on more than one platform?
  • How do I get more people to follow me on this platforms?
  • What if I don’t do it right?
  • How do I find time to post on social media when I’m already busy as it is?

If you’ve asked any of the above questions, this post is tailor-made for you. We’ll tackle all of them (and more). By the end of this post, you’ll be confident in which social media platform to choose and how to work it like a boss. Are you ready? Let’s do this!

Would you like an example of law-related brands that get it right on social media? Subscribe to receive this extra resource.

Here’s some totally non-creepy advice: find out where your ideal client lives (online) and set up shop there.

If you’re focused on corporate, tax, or labor law, your clients are probably on the social platform LinkedIn. LinkedIn is for professionals who are looking to hire for their companies. That’s why it would make sense to be there if your law firm services businesses and not individuals.

On the other hand, if you’re focused on individuals and not businesses, you’ll find more success on platforms like Facebook. Family law, personal injury, and bankruptcy lawyers can do well with a representation on Facebook.

We’ll go into more detail a little further down below.

Can I be on more than one platform?

Absolutely. You can be on one or five. That said, you don’t want to spread yourself too thin. It takes time and effort to make posts for each platform. If your target client doesn’t exist on a specific platform, there’s no need to be there, no matter how popular that site is.

For example, if your client is all corporate all the time, there’s no need to be on a personal-leaning platform like Instagram.

How do I grow my list of fans and followers?

You’ll grow your list of people who follow you by posting valuable information and doing so consistently.

Don’t post sporadically. If you post multiple times per day every day for two weeks and then go dark for two months, you’ll lose a lot of subscribers when you decide to post again. Why? Because they’ll forget who you are and wonder why you’re posting in their feed—or they’ll just unsubscribe after your lengthy absence because they figure you’ve left for good.

Also, engagement matters. You can’t just post a bunch of self-promotion about you and your law firm. You should take the time to interact with your followers. Answer their questions, even if they’re not directed directly at you.

What if I don’t do it right?

Unless you infuse politics, religion, and too many cat pictures in your social updates, you’re going to be fine. Scratch that last part—there’s never enough cat pictures on the Internet.

bullet-cats

Image Courtesy of Know Your Meme

The most important thing to remember in your social strategy is to provide value to your fans and followers.

What does this mean for a law firm? Discuss current topics, especially those related to your area of practice. Are you an immigration attorney? Highlight human interest stories in the media that may inform or entertain your followers. Are you a labor attorney? Your audience may enjoy a series of visual infographics that illustrate (and make plain) current labor laws.

Remember: Don’t aggressively tout your services. Give as much information as you can. They’ll crave more.

How do I find time to post when I’m already busy as it is?

For just about every social media platform, there’s a scheduling service that can help you automate your posts. We’ll highlight them below.

Twitter

You have 140 characters or less to say something epic. The average Twitter user is between the ages of 18-49 with a college degree. Slightly more men are on Twitter.

Types of lawyers who should consider this medium:
Bankruptcy, Business (Corporate), Civil Rights, Criminal, Entertainment, Environmental, Family, Health, Immigration, Intellectual Property, Labor, Personal Injury, Real Estate, Tax

Why you should consider this medium:
Twitter is great for connecting with other lawyers, sharing inspiration with your followers, and providing quick bursts of useful information.

When to post: 1pm – 3pm Monday through Thursday and Sunday

post-planner

Image Courtesy of Post Planner

When not to post: 8pm – 9am everyday and Fridays after 3pm

How often: three times a day to as much as you’d like

Best practices:
+Use Buffer or Hootsuite to automatically post, even when you’re away from your computer.
+Ask questions and post polls to encourage interaction.
+Use a lot of #hashtags (around five is the sweet spot).
+Follow new people every day to grow your potential followers. Use Twitter’s “who to follow” recommendations to find more people who’ll love your content.
+Favorite retweets to show your gratitude.

Facebook

Approximately one out of every seven people on earth have a Facebook profile. That’s reason enough to create a business profile here.

Types of lawyers who should consider this medium:
Bankruptcy, Civil Rights, Criminal, Entertainment, Environmental, Family, Health, Immigration, Intellectual Property, Labor, Personal Injury, Real Estate, Tax

Why you should consider this medium:
Use Facebook to grow your community, promote events, and help explain complicated subject matter. There are a lot of people on Facebook, so it’s a good place to start no matter what type of law you practice.

When to post: 1pm – 4pm Mondays through Thursday

When not to post: 8pm – 8am or on Saturdays

optimizely

Image Courtesy of Optimizely

How often: No more than five times per day

Best practices:
+Ask questions.
+Include photos with every post to grab people’s attention.
+Upload a cover photo that shows off who you are.
+Keep your posts to 40 characters or less.

sumall

Image Courtesy of Sumall

Instagram

This visual medium appeals to the young crowd (under 30). It’s used mostly by women in urban areas.

Types of lawyers who should consider this medium:
Criminal, Entertainment, Family, Immigration, Intellectual Property, Personal Injury

Why you should consider this medium:
Instagram is all about visual stimulation. Use this platform to share daily inspirational quotes, post behind-the-scenes images, and share a day in your life. You can also post graphics that illustrate a complicated law or idea.

When to post: Daily

When not to post: n/a

How often: Two times per day

Best practices:
+Hashtags are your friend. Use them to get discovered in organic search.
+Follow hashtag trends and engage in the conversation.
+Encourage user-generated content by asking your followers to post under specific themes with your personalized hashtag.
+Use captions for clarity.
+Follow those who follow you and like your posts.
+Use high quality images.
+Use services like Schedugram, Onlypult, and Latergram to schedule out your Instagram posts.

YouTube

The largest demographic on YouTube is between the ages of 25 to 44. It’s highly targeted to millennials, though.

Types of lawyers who should consider this medium:
Bankruptcy, Business (Corporate), Civil Rights, Criminal, Entertainment, Environmental, Family, Health, Immigration, Intellectual Property, Labor, Personal Injury, Real Estate, Tax

Why you should consider this medium:
YouTube is the second-largest search engine in the world. It also serves as a wonderful discovery engine. Your client can reach you simply by typing in keywords like “bankruptcy law for Florida.” As long as you’ve added this term to your video, you’ll pop up in the search results.

When to post: Monday-Wednesday: 2pm-4pm EST

Thursday-Friday: Noon-3pm EST

Saturday-Sunday:  9am-11am EST

trackmaven

Image Courtesy of TrackMaven

When not to post:

Over the holidays (July 4th, Thanksgiving, Christmas, end of December and beginning of January)

hypebot

Image Courtesy of Hypebot

How often: It’s more about consistency than how many per week

Best practices:
+Keep your videos under three minutes long.
+Unless your law firm is moonlighting as a sitcom, don’t include a long intro with a theme song. It’s a waste of your three minutes.
+Post on a regular schedule, whether that’s once per week or specific days each week.
+Respond to comments.
+Film your video in landscape mode, not portrait.

Pinterest

Approximately 69% of Pinterest users are women. Sorry James Brown: on Pinterest, it’s a woman’s world.

Types of lawyers who should consider this medium:
Bankruptcy, Family

Why you should consider this medium:

If most of your clients are women or families, you should definitely consider creating a profile on Pinterest. It may even be a good idea to pay for promoted pins (this is a paid ad on Pinterest).

When to post: 2pm – 4pm and 8pm – 1am

When not to post: 5pm – 7pm

How often: Five posts per day

Best practices:
+Add a thorough description on your pins (this is what they call a post on Pinterest) to make it easy for people to find you.
+Vertical images are better than horizontal.
+Use Tailwind, Viraltag, and Viralwoot to schedule your pins on Pinterest.

tailwind

Image Courtesy of Tailwind

LinkedIn

LinkedIn is the social platform for professionals, most between the ages of 30-64. It’s strictly business here.

Types of lawyers who should consider this medium:
Business (Corporate), Entertainment, Intellectual Property, International, Labor, Real Estate, Tax

Why you should consider this medium:
LinkedIn is the best place to reach businesses who may need your service.

When to post: 7am to 9am and 5pm to 6pm Tuesday through Thursday

When not to post: 10pm to 6am and the weekends

coschedule

Image Courtesy of Coschedule

How often: One post per day Monday through Friday

Best practices:
+Give endorsements and get endorsements.
+Write posts on your legal discipline to increase your expert status. +Focus on writing how-to and list-based articles.
+Add photos and videos to spice up your posts.
+Join legal groups.
+Don’t include #hashtags (it’s not useful).

Overall Tips

+Interact with your audience whenever possible. Respond to comments.
+Use the 80/20 rule. Post helpful content 80% of the time, and market yourself 20% of the time.
+Only focus on the social platforms that provide you with the most engagement.
+Create a consistent visual brand on your social media platforms. Check out this post for more details on how to build a visual identity.

Final Thoughts

Choosing the perfect social media platform isn’t so hard now that you’ve got this guide to help you out. Remember that there’s not a one-size-fits-all solution for your legal practice, and you may have to experiment with different platforms to see which one gives you the best results. If you need extra guidance, we’re here to help you every step of the way.

Would you like an example of law-related brands that get it right on social media? Subscribe to receive this extra resource.