All posts by Bryan Mixon

Law Firm Accounting Software

Whether you’re a solo practitioner, a small law firm, or a large legal enterprise, there is a law firm accounting software that’s right for you.

Accounting software for law firms allows you to record and process accounting transactions. Each software differs however you can find a range of services such as accounts payable, receivable, ledgers, payroll, balance sheets, invoicing, purchase orders, billing, and more.

Use the following list of law firm account software solutions to compare features, benefits and pricing to choose the best one for your law firm.

AbacusLaw

AbacusLaw is a leading technology solutions provider for both legal and accounting professionals. Some of the features you can enjoy with AbacusLaw are:

  • Billing
  • Invoicing
  • Payroll processing
  • Calendaring
  • Time tracking

You can customize one of AbacusLaw’s accounting software plans with case management and other professional solutions. One feature that makes this law firm accounting software unique is that they offer solutions by area of practice and type of law. If you’re a bankruptcy lawyer, employment lawyer, criminal defense lawyer, or practicing another area of law, AbacusLaw has a custom software for you.

You’ll have to contact AbacusLaw for pricing or you can sign up for a free demo.

Bill4Time

Bill4Time is used by thousands of legal practitioners accessing their end-to-end mobile-ready legal time billing software. Here are some of the exclusive features you can use with Bill4Time:

  • Time tracking
  • Online invoicing
  • Payment tracking
  • Matters management
  • Trust and IOLTA accounting
  • Document management

Bill4Time uses a secure, 256-bit data encryption to ensure your sensitive information remains protected. You can purchase a industry specific Bill4Time platform that incorporates the American Bar Association Task Codes, LEDES for exporting and conflict of interest checking.

You can use Bill4Time for 30 days and afterward you can choose one of their plans which start at $12 per month.

LegalFiles

Although not a dedicated law firm accounting software, LegalFiles is a comprehensive software solution to be used alongside any accounting software you choose to use. LegalFiles management features are superior when compared to other accounting software solutions on this list. Here’s a few of the things you can do with this:

  • Matter management
  • Phone messaging
  • Response tracking
  • Document and text searching
  • File notes and management
  • Automated task scheduling

LegalFiles is used by legal departments, law firms, insurance companies, university legal departments, and governmental agencies. They are a secure and effective legal software solution for all-in-one legal management. As well, they do have an optional e-billing and invoicing management solution.

You can try a demo or contact their sales team for a quote.

Clio

Clio was designed to allow lawyers to worry less about their administrative tasks and focus more on time with their clients. Clio provides all the you need to keep your law firm running and they have additional and powerful features beyond their accounting software:

  • Time tracking
  • Billing
  • Invoicing
  • Billing reports
  • Payment management
  • Matter management
  • Trust accounting
  • Lead tracking

Clio includes the option to choose law specific software which is tailored to your area of practice. It uses a cloud based accounting program to keep your information secure and accessible worldwide.

You can try Clio for free or start their entry package for only $39 per user / month.

PCLaw

Developed by LexisNexis, PCLaw is a scalable legal accounting software. The key feature that makes this law firm accounting software stand out is that your pricing is based upon the size of your firm. If you don’t have many clients to begin you can still use PCLaw at a very affordable price.

  • Contact management
  • Client management
  • Case management
  • Matter management
  • Trust accounting

PCLaw has a devoted team of customer service representatives to make the introduction to their accounting software seamless and simple. PCLaw allows you to accurate bill your clients and account for time which would have been lost without using this service.

You can start by contacting an agent to assist with setup, start a trial, or begin with their $39 per user / month package.

LeanLaw

LeanLaw is an accounting software designed by a lawyer. They use a simple user interface that makes timekeeping and invoicing quick and easy to do. Here’s a few of the features they provide:

  • Time tracking
  • Invoicing
  • Billing
  • Calendars
  • Trust accounting

With LeanLaw you can monitor your accounting on the go with their mobile app and dictate input data using their hands free, voice dictation. LeanLaw strives to give you a fully functional and practical accounting software to boost your law firm’s productivity.

Give LeanLaw a try or get started as low as $28 per user / month.

NuLaw

If you’re focused on improving the profitability of your law firm, NuLaw is an accounting software service backed by SalesForce. If you’re unfamiliar, SalesForce is a powerful cloud-based CRM provider dedicated toward increasing sales and revenue. Here’s what you can expect from NuLaw:

  • Intake management
  • Matters management
  • Case milestones
  • Checklists
  • Advanced calendaring
  • Billable hour tracking
  • Invoicing
  • Payment processing

NuLaw also comes with integrated research tools and aggregate data points to create an intuitive dashboards with detailed reports. You can use your dashboard to make real-time decisions to respond to clients accurately and quickly.

You’ll have to contact NuLaw for pricing and a free trial.

Coyote Accounting

If you’re a solo, small or mid-size law firm, Coyote Accounting has a law firm accounting software that might be right for you. Check out their features:

  • Time management and billing
  • Calendaring
  • Financial management
  • Contact Management
  • Document management
  • Business intelligence
  • Custom reporting

Coyote Accounting offers a simple, easy to use solution to enter, track, and manage all the critical data at your law firm.

You’ll have to contact the for a quote and demo.

Advantage Law

Advantage Law has been providing nationwide legal software since 1979. Their desktop software comes bundled with numerous features to assist law firms of any size.

  • Time integration
  • Cost tracking
  • Billing
  • Trust accounting
  • Financial reporting
  • Budgeting
  • Case management

With their expertise and experience, Advantage Law has an easy-to-use accounting software that can be picked up and implemented into your law firm quickly.

Purchasing Advantage Law is a one time licensing fee depending on the product you require. You can also receive full money back guarantee within 60 days if you are unsatisfied with the product.

by Business, Ultimate Guides

8 Shady Tactics Vendors Use To Trap Small Firms (and How To Fight Back!)

When Katie (my wife) started her law firm a few years ago, we were excited. It was going to be an adventure! As she walked out of her big firm job that last day, it seemed like the possibilities were endless.

And then the calls started. And the emails. And the tricks. It was like someone had put an ad on Craigslist saying “Easy mark! Hock your wares with abandon!”

With each step she took to start her firm, filing corporate docs, purchasing a domain name, signing up for phone service, setting up IOLTA accounts, it got worse.

I’m sure you’ve experienced the routine (and if you’re thinking about starting your firm, just wait.)

Phone calls at all hours. Because hey, we wouldn’t want to cold call a potential prospect during their working hours like everyone else, we need to stand out! 7am it is! Putting your kids to bed? Nuh-uh, it’s time to talk document management!

A constant barrage of cold emails with generic pie in the sky offers about this and that. None of any substance, just begging you to get on a phone call so they can see how much budget they can extract from an unsuspecting new business owner.

And the junk mail! Oh the junk mail! Not just “hey you should know about this service” junkmail, but downright fraudulent junkmail. Junkmail saying you’re in violation of some law if you don’t talk to them, or that someone’s going to steal your domain name or your trademark in China. Each looking more official than the last.

It’s exhausting. And we’d had enough. There HAD to be some good actors around. But the more I searched, the more shadiness I came across.

I’d had enough. And it was time to do something about it. So when I started AmazeLaw, I vowed to be honest with my clients, to treat them fairly, to empathize with the fact that they’re not an entity to extract money from, they’re small business owners, just like me, struggling and working their tails off for a better life.

I’ll leave it to my customers and to you to determine if I’ve succeeded, but in an effort to combat the shadiness, here are * tactics vendors are using right now to try and screw over small firms under the guise of being helpful.

Red flags in abusive vendor relationships

These are the tactics that should immediately set off red flags. Now not all vendors who use these tactics are bad by default, but they should act as leading indicators for abusive relationships so proceed with caution.

Being secretive about pricing

What they’re thinking: Their goal with this tactic is to get you to call to figure out whether it’s even in your budget. They don’t trust that you’ll be able to see the value of the product on their own, so they want you to contact a script-reading junior sales rep to convince you that it’s worth shelling out your precious cash, and then pass you off to a closer (account executive.)

Also, it means they don’t have any pricing structure to adhere to. They’re free to tell you any price (often after learning how large your budget is.) So they’ll start high, and work down so you feel like you’re getting a deal, often with steep discounts that magically appear when you tell them you’re all set.

How you can take advantage: This is the first step in some aggressive sales BS. But, if you really think the product works well (maybe you’ve had a colleague recommend it), you have a bit of an advantage if you’re willing to play hardball.

Make frequent price objections, threaten to walk away. Then actually walk away. Hang up the phone and tell them you’re just not sure about the price. I promise you they’ll call back. And there’ll probably be a discount in it for you.

Requiring annual or multi-year contracts

What they’re thinking: We don’t trust that you’ll stick around long-term, so rather than giving you 12 chances per year to consider whether that line in your bank account is worth it, they’ll only give you one option, and they’ll put a customer retention specialist in touch with you to promise big things for the next year.

And of course they’ll probably have a notice clause in the contract requiring more than 30 or 60 days notice of cancellation before it automatically rolls over. So when you contact them to cancel a few weeks before it rolls over, you’re told you’re already locked up for another year and if you want to cancel, you’ll have to pay an exorbitant cancellation fee (if they even let you).

There also appears to be a trend in the marketing services space (SEO, PPC Ads, Content Generation, Lead Generators, Directories) to require a 3 or 6 month commitment (often at $1k+/mo.)

While not as costly as annual contracts, they’re inherently higher risk. As an excuse, the sales rep will tell you that it takes time to see results from a new marketing channel. And that’s true, to a point.

But any person worth working with, any person you trust, will be able to give you an honest assessment along the way and let you know whether it makes sense to keep moving forward. They’re just trying to force the decision rather than letting their service speak for itself.

If they don’t trust that you won’t leave after a month or two, it says something (everything?) about how much they trust their product.

[Tweet “If a vendor doesn’t trust you’ll stay month 2 month, that says everything about their solution.”]

Note – These scenarios are different from annual prepay/billing. Annual prepay (often with a discount) can make a lot of sense for you and for the vendor. It helps them with cashflow and it provides you with a) a discount and b) the ability to play with your tax burden a little bit. If you have a strong year and you’re not sure the next year will be so fruitful, paying for the next-year’s services in December will reduce your tax burden this year (assuming you’re using cash accounting.)

Obviously, I’m not an accountant, so that’s not financial advice. But I would advise setting up a standing meeting with your accountant every fall to go over your accounting and help make decisions like this while you still have time before the end of the year.

Now before you sign up for annual prepay, you should ensure that you’re not locked in. For example, we offer 2 months free for our clients that sign up for annual billing, but if they get six months in, we’ll send them a pro-rated refund.  They’re not locked in.

So be sure to ask what happens if you cancel half-way through your annual contract so you can correctly weigh your options.

How you should handle this: Except in circumstances where the value is clear and you’ll clearly need it long term, I would run, not walk, away from these terms. Cash is king for a small business so don’t lock yourself up unless you’re absolutely sure it’s worth it. And make sure you ask if they have…

Early cancellation fees

What they’re thinking: This is usually paired with those big annual contracts. It’s nothing more than a way to make you question your decision to cancel and extract a little more cash on your way out the door. It’s extortion, pure and simple.

AmazeLaw is actually a rare business where a customer leaving actually costs us time and money. It takes a lot of time and effort to move a website. And even we don’t have cancellation fees. We’ll lose money. That’s our punishment for not meeting our clients’ needs, and our incentive to do better. Thankfully it doesn’t happen very often.

What you can do: Honestly, not much. You can try to negotiate your contract at the beginning, but that’s about all you can ask for. But before you do that, you should probably question why they need that clause in the first place and if that’s someone you want to work with or trust a part of your business to.

Owning your domain

This is specific to website providers but it’s egregious enough that I need to call it out. Some providers insist that they control the domain name for your website. Claiming that it’s easier if they register it. That they’ll make sure it’s always renewed.

What they’re thinking: If they own your domain name, you can’t go anywhere. In order to move your website, you’ll need a new domain name and you’ll give up all of the SEO you’ve built up. What’s more, you’ll need to update all of your business cards, potentially your email address, etc. It’s just another form of extortion to keep you from canceling.

What you should do: DO NOT DO IT. Register your domain under an account you (and only you) control. Make sure you sign up for auto-renewal. I usually recommend Namecheap or Dynadot (GoDaddy is ok too because they’re ubiquitous, but they have some questionable tactics of their own I recommend my clients avoid.) If they insist, run away.

Controlling your phone number

This is just like controlling your domain name. And with the rise in importance of local search and its reliance on consistent Name-Address-Phone Number (NAP) for rankings, it’s gotten even worse. Having a different phone number on your website than the one you have on your business cards, or in the phone book is a big no no.

What you should do: There should only be one phone number for your business, and it should reside with your telephone service provider.

Acting as the middleman between you and your clients

That phone number control is often used as part of a feature called call-tracking, an attempt to funnel all website leads through a proprietary system. Of course that assumes that your leads want to call you. Some vendors even go so far as to not put an email address on your website, forcing the visitor to either pick up the phone or fill out a generic form that connects to their system and their system only.

In addition to being yet another lock-in tactic so that you don’t lose your contacts, it kills conversions and virtually guarantees that your prospect moves on to the attorney that allows contact via whatever means the prospect is most comfortable with.

What you should demand: You need to own your communication with your clients. Any barrier that’s put between you and your clients is not worth whatever low-volume metrics you might be able to pull out of your marketing vendor.

Promising the moon

This is pretty straightforward. An over-eager salesperson making empty promises to hit their monthly quota. Sometimes it’s subtle, but when you start to think maybe they’re being a little too generous with their predictions here’s a tip…

How can you use this? If you’re wondering if they’re pulling the wool over your eyes, then a surefire way to tell is by using a trap question.

Take the vendor’s pitch to the extreme, ask them if that’s a typical result. For example, for a company building a website or an SEO firm, ask them if this product will get you on the first page of Google. For a lead gen product, ask if you’ll get at least 5 qualified, high-quality leads every month.

Of course, if they say yes, ask for the names of two or three clients that have had those outcomes so that you can speak to them about their experience. And then watch the excuses fly. They’ll say that they don’t disclose client information.

You can even ask for a guarantee. That you can request a refund if those results aren’t met. That’s almost always a no-go on their part, but at this point the deal’s probably over so have some fun and watch them try to justify why they can’t 🙂

If they say no, that those results might be possible but that they aren’t typical, that’s actually a positive sign. Ask them under what circumstances you could expect to see those results. Ask them what the typical results actually are. If they’re honest about the conditions where the solution works and where it doesn’t, they believe in what they’re selling and it might be worth trying as well.

But again, ask for two or three references that would be willing to back that experience up.

Not being willing to provide references

Here’s what they’re thinking: A lot of the legal marketing vendors out there are entirely based on pump’n’dump schemes, where they sell all of the attorneys in a given area on a product, then move on, like locusts. They know after their initial contract term, 90% of the clients that remember to check their billing statements will cancel, but they don’t care. Their job is to get folks signed up as quickly as possible, on the longest terms possible.

In those scenarios, it’s really hard to find a long-term customer that’s willing to speak with prospects. And if there’s only a handful of them and they’re selling at scale, they just can’t afford to send hundreds of reference requests to each attorney that offers.

Here’s the cold hard truth. If a vendor doesn’t have at least a few attorneys literally raving about their experience, then it’s probably a no-go. After all, by the law of large numbers alone, there should be outliers that are having success. Even if they can’t give you a phone number, they should be able to send you case studies of successful clients. And often from there, you can do some basic Googling to find  the subject’s contact information if you need to verify their story.

What about you?

Have you seen these tricks in the wild? How have you dealt with them? Did I miss any? Let me know in the comments!

Tired of being played?

If you need help with your marketing, but were really hoping to avoid all of those tactics, let’s chat and we’ll help you get off to a great start!

Schedule a Demo Today

by Business, Marketing, Websites

Everything You Need to Know About Black Horse Finance Refund Claims

Black Horse, a leading provider of car, motorbike, and caravan finance in the UK, has come under scrutiny following a major ruling by the Financial Ombudsman Service in 2024. The decision highlighted cases of mis-sold car finance agreements and opened the door for many customers to file refund claims. If you’ve financed a vehicle through Black Horse, it’s worth reviewing your agreement to see if you’ve been affected.

 

Understanding your rights could lead to a refund or compensation. So here’s a comprehensive guide on the things you need to know about Black Horse refund claims.

 

What Are Black Horse Refund Claims?

 

Black Horse finance refund claims allow customers to seek compensation for issues with their finance agreements, which usually arise when the borrowers believe they have mis-sold a car, motorbike, or caravan finance product.

 

Refund claims could cover situations for all or any of the following:

 

  • Unfair contract terms
  • Undisclosed fees
  • Incorrect advice during the sales process
  • And many others.

 

Customers may be entitled to a refund for payments they’ve already made or compensation for unfair charges.

 

The Financial Ombudsman’s 2024 ruling against Black Horse was a key turning point. It confirmed that many finance agreements had been mis-sold, leading to the possibility of refunds for affected individuals. This ruling opened the door for more than a million people to come forward and challenge their car finance agreements.

 

Why You Might Be Eligible for a Refund

 

You might be eligible for a refund if Black Horse failed to clearly explain the terms of your agreement or if you were misled during the sales process. Mis-selling occurs when a finance product is not suitable for the customer’s needs, or key information, like additional charges, was not properly disclosed.

 

If you feel that your finance agreement left out critical details or that you were given incorrect advice, you could have grounds for a refund claim.

 

Some customers find they’ve been charged extra fees they weren’t aware of, or their contract contained unclear terms. These situations, along with hidden costs or misrepresented finance terms, could all make you eligible to claim a refund from Black Horse.

How to Identify If You’ve Been Mis-Sold

 

To determine if you’ve been mis-sold, start by reviewing your original Black Horse finance agreement. Here are some of the questions to ask yourself.

 

  • Were the interest rates, charges, and repayment terms not clearly outlined? 
  • Were there certain fees, conditions, features, or protections that were never fully explained to me?
  • Was I pushed to opt for a higher-interest loan?
  • Is the finance product I have not suitable for my needs or financial situation?
  • Was I pressured to sign the finance agreement?
  • Are there discrepancies between what was promised and what was delivered?

 

If you answered yes to any of the above-mentioned questions, then you might have been mis-sold.

 

Steps to File a Refund Claim

 

Filing a refund claim with Black Horse is straightforward.

 

  • Gather all the documents related to your finance agreement, including contracts, payment statements, and any communication you had with the lender. 
  • Contact Black Horse or their complaints department to formally raise your concerns. Be clear about why you believe you were mis-sold and provide any supporting evidence.
  • If Black Horse doesn’t respond within a reasonable timeframe or rejects your claim, you can escalate the issue to the Financial Ombudsman Service. They will independently review your case and decide if you’re owed a refund or compensation.

 

Filing a claim early ensures you don’t miss any deadlines.

 

Time Limits and Deadlines

 

There are strict time limits for filing a refund claim with Black Horse, and they are either of the following, whichever comes later:

 

  • Within six years after the finance deal was made
  • Within three years of realising that you were mis-sold

 

 These deadlines are important to keep in mind, as failing to act within the time frame could mean losing your right to claim.

 

If you’re unsure when the mis-selling took place or how much time you have left, it’s best to seek advice as soon as possible. The Financial Ombudsman Service can also assist if your claim is delayed or contested, but acting promptly increases your chances of success.

 

Additionally, you can also seek the professional help of a claims management company or a law firm specialising in processing finance claims.

 

What to Expect After Filing a Claim

 

Once you file a refund claim with Black Horse, they will investigate your case and may involve the following:

 

  • Assessing your agreement
  • Reviewing how the product was sold to you
  • Determining whether you were misled
  • Requesting you to provide more information or documentation to support your claim

 

Under the UK regulation, lenders, such as Black Horse, are supposed to respond to car finance claims within eight weeks. For those involving discretionary commission arrangements, however, the FCA has temporarily extended the eight-week deadline until 4 December 2025.

 

If Black Horse agrees that you were mis-sold, they will offer a refund or compensation. This could include a full refund of any overpayments or a reduction in the remaining balance on your finance agreement. If the claim is denied, you can take your case to the Financial Ombudsman for further review.

 

Conclusion

 

It’s essential to regularly review your Black Horse finance agreement to ensure everything is accurate and fair. Many customers don’t realise they’ve been mis-sold until much later, so it’s always worth checking the details. If you suspect mis-selling, overcharging, or errors, taking action early can protect your finances.

 

Even if you’re unsure whether you have a claim, seeking professional advice or reviewing your case with the Financial Ombudsman can help. Don’t overlook the potential for a refund if something feels off with your agreement.

by Marketing

Leading Digital Marketing Agency in Istanbul, Turkey

In today’s rapidly evolving digital landscape, businesses in Turkey need more than just a website—they need a strong online presence that sets them apart. İstanbul’un en iyi dijital pazarlama ajansı is dedicated to helping brands achieve exactly that. With a deep understanding of the local market and global digital trends, the agency offers cutting-edge solutions that drive results. Whether you’re a startup looking to make a mark or an established business aiming to expand your digital footprint, partnering with a top-tier agency can be the game-changer you need.

Why Digital Marketing is Crucial for Success in Istanbul

Istanbul is not only the economic heart of Turkey but also a bustling hub of innovation and entrepreneurship. In this highly competitive market, businesses must leverage digital marketing to stand out. From social media campaigns to search engine optimization (SEO), the right strategies can make all the difference in reaching your target audience and converting them into loyal customers.

One of the key advantages of working with a leading digital marketing agency in Istanbul is their deep knowledge of the local market. They understand the cultural nuances, consumer behavior, and emerging trends that can impact your marketing efforts. This local expertise, combined with a global perspective, ensures that your campaigns are not only relevant but also effective.

Understanding the Core Services Offered

A top digital marketing agency in Istanbul provides a comprehensive range of services tailored to your business needs. These services typically include:

  • Search Engine Optimization (SEO): Improving your website’s visibility on search engines like Google is crucial for driving organic traffic. A well-executed SEO strategy can help your business rank higher in search results, attract more visitors, and ultimately increase conversions.
  • Social Media Marketing: In a city as connected as Istanbul, social media platforms are powerful tools for reaching and engaging with your audience. Whether it’s Instagram, Facebook, or LinkedIn, a skilled digital marketing team can create targeted campaigns that resonate with your customers.
  • Content Marketing: High-quality content is the foundation of any successful digital marketing strategy. From blog posts and articles to videos and infographics, creating and distributing valuable content helps build trust and authority in your industry.
  • Pay-Per-Click (PPC) Advertising: If you want immediate results, PPC campaigns are the way to go. These ads appear at the top of search engine results, driving traffic to your website and increasing brand visibility.
  • Email Marketing: Despite the rise of social media, email remains a powerful tool for nurturing leads and maintaining customer relationships. A well-crafted email marketing campaign can keep your audience engaged and informed about your latest offerings.

The Right Digital Marketing Partner

With so many options available, choosing the right digital marketing agency can be overwhelming. Here are a few factors to consider:

  1. Experience and Expertise: Look for an agency with a proven track record of success in your industry. Their experience will be invaluable in developing strategies that align with your business goals.
  2. Comprehensive Services: The best agencies offer a full suite of digital marketing services. This ensures that all aspects of your online presence are covered, from SEO to social media and beyond.
  3. Client Testimonials and Case Studies: Reviews and case studies provide insights into an agency’s ability to deliver results. Check out their portfolio to see how they’ve helped other businesses succeed.
  4. Customization and Flexibility: Every business is unique, and your digital marketing strategy should reflect that. A good agency will tailor their services to meet your specific needs and adapt as your business evolves.

Why Eiredigital Stands Out

When it comes to digital marketing agencies in Istanbul, Eiredigital is a name that stands out. With a strong reputation for delivering exceptional results, this agency has helped numerous businesses achieve their online goals. Their team of experts combines creativity with data-driven strategies to craft campaigns that resonate with your audience and drive measurable success.

Eiredigital takes a holistic approach to digital marketing, ensuring that every aspect of your online presence is optimized for maximum impact. From SEO to social media and beyond, they have the expertise to help you succeed in the competitive Istanbul market.

Their client-first approach means that they take the time to understand your business, your goals, and your challenges. This personalized attention, combined with their commitment to excellence, makes Eiredigital a trusted partner for businesses looking to thrive in the digital age.

The Future of Digital Marketing in Istanbul

As technology continues to evolve, so does the digital marketing landscape. In Istanbul, businesses must stay ahead of the curve to remain competitive. Emerging trends such as artificial intelligence, voice search, and personalized marketing are reshaping how companies connect with their audiences.

Partnering with a forward-thinking digital marketing agency ensures that your business is not only prepared for these changes but also able to capitalize on new opportunities. Whether it’s leveraging AI to improve customer targeting or optimizing for voice search, the right agency can help you navigate the future of digital marketing with confidence.

Conclusion

In conclusion, working with a leading digital marketing agency in Istanbul is essential for businesses looking to succeed in today’s competitive market. By leveraging their local expertise and global perspective, you can create targeted campaigns that resonate with your audience and drive results. Whether you need SEO, social media marketing, content creation, or more, Eiredigital is the partner you can trust to elevate your brand and achieve your online goals.

Frequently Asked Questions (FAQs)

  1. What is the importance of SEO in Istanbul?
    SEO is crucial in Istanbul’s competitive market as it helps businesses rank higher in search engine results, driving organic traffic and increasing visibility.
  2. How can social media marketing benefit my business?
    Social media platforms are powerful tools for engaging with your audience and building brand loyalty. A well-executed social media strategy can help you reach new customers and maintain strong relationships with existing ones.
  3. Why should I choose Eiredigital as my digital marketing partner?
    Eiredigital offers a comprehensive range of services, personalized attention, and a proven track record of success. Their expertise and client-first approach make them a top choice for businesses in Istanbul.
by Marketing

How Casino Software Ensures Fair Play and Security

In the rapidly evolving world of online gambling, ensuring fair play and security is paramount. Players need to trust that the games they play are fair and that their personal and financial information is secure. This trust is built through robust casino software designed to provide transparency, fairness, and security. Here’s an in-depth look at how casino software ensures fair play and security.

The Role of Random Number Generators (RNGs)

Ensuring Fair Play

At the heart of fair play in online casinos is the Random Number Generator (RNG). An RNG is an algorithm used to produce random results in games. In a casino setting, this means generating unpredictable outcomes for games like slots, roulette, and card games.

  1. How RNGs Work: RNGs use complex algorithms to produce a sequence of numbers that lack any pattern. These numbers determine the outcome of each game. For example, in a slot machine, the RNG decides which symbols appear on the reels.
  2. Certification and Testing: To ensure RNGs are truly random, they must be tested and certified by independent agencies. These agencies conduct rigorous tests to verify that the RNGs operate correctly and produce fair results. Examples of such agencies include eCOGRA, GLI, and iTech Labs.

Encryption and Secure Transactions

Protecting Player Information

Security in online casinos, which you can try for free,  goes beyond fair play. Players need assurance that their personal and financial information is protected. This is achieved through advanced encryption technologies.

  1. SSL Encryption: Secure Socket Layer (SSL) encryption is the standard technology for securing online transactions. SSL encryption ensures that any data transferred between the player and the casino is encrypted and cannot be intercepted by third parties.
  2. Firewalls and Intrusion Detection: In addition to encryption, online casinos use firewalls and intrusion detection systems to protect their servers from unauthorized access. These systems monitor traffic for suspicious activity and block potential threats.

Licensing and Regulation

Establishing Trust

Licensing and regulation play a critical role in ensuring that online casinos operate fairly and securely. Reputable casinos obtain licenses from recognized regulatory bodies, which impose strict standards on their operations.

  1. Regulatory Bodies: Some well-known regulatory bodies include the UK Gambling Commission, the Malta Gaming Authority, and the Gibraltar Regulatory Authority. These organizations enforce regulations that casinos must follow to maintain their licenses.
  2. Regular Audits: Licensed casinos are subject to regular audits and inspections to ensure compliance with regulatory standards. These audits examine various aspects of the casino’s operations, including RNG fairness, security measures, and financial practices.

Anti-Fraud Measures

Preventing Cheating and Fraud

To maintain a fair gaming environment, online casinos implement various anti-fraud measures. These measures help prevent cheating and ensure that all players have an equal chance of winning.

  1. Account Verification: One common anti-fraud measure is account verification. Players must provide identification documents to verify their identity before they can withdraw winnings. This helps prevent identity theft and ensures that players are of legal gambling age.
  2. Monitoring and Analytics: Casinos use advanced monitoring and analytics tools to detect suspicious behavior. These tools analyze player activity and flag any anomalies, such as unusual betting patterns or multiple accounts from the same IP address.

Fair Play and Game Integrity

Ensuring Honest Gameplay

Ensuring the integrity of the games themselves is crucial for maintaining fair play. Online casinos work closely with game developers to ensure that the games are fair and not rigged.

  1. Third-Party Audits: Game developers often submit their games for third-party audits to verify their fairness. These audits test the RNGs and game mechanics to ensure that they operate as intended.
  2. Transparency: Reputable online casinos provide transparency by publishing the return-to-player (RTP) percentages for their games. RTP is a measure of the amount of money wagered on a game that is paid back to players over time. Higher RTP percentages indicate fairer games.

Responsible Gambling

Promoting Safe and Responsible Gaming

Ensuring fair play and security also involves promoting responsible gambling. Online casinos implement various tools and measures to help players gamble responsibly.

  1. Self-Exclusion: Players can use self-exclusion tools to take a break from gambling. This prevents them from accessing their accounts for a specified period.
  2. Deposit Limits: Casinos allow players to set deposit limits to control their spending. Players can set daily, weekly, or monthly limits to manage their gambling budget.
  3. Reality Checks: Reality check tools remind players of the time they have spent gambling. These reminders help players stay aware of their gambling activity and take breaks when needed.

The Future of Casino Software

Innovations in Fair Play and Security

The landscape of online gambling is continually evolving, and so are the technologies that ensure fair play and security. Emerging technologies like blockchain and artificial intelligence (AI) promise to take fairness and security to new heights.

  1. Blockchain Technology: Blockchain technology offers enhanced transparency and security for online casinos. By recording transactions on an immutable ledger, blockchain can provide proof of fair play and protect against fraud.
  2. Artificial Intelligence: AI can enhance security by detecting and preventing fraudulent activities more effectively. AI algorithms can analyze vast amounts of data to identify suspicious patterns and behaviors.

Conclusion

In conclusion, casino software plays a vital role in ensuring fair play and security in online gambling. From RNGs and encryption to licensing and anti-fraud measures, multiple layers of technology and regulation work together to create a safe and fair gaming environment. As the industry continues to evolve, players can expect even more advanced technologies to enhance their online gambling experience. Whether you’re a casual player or a high roller, knowing that fair play and security are prioritized allows you to enjoy the thrill of online gambling with peace of mind.

 

by Marketing

Should You Become A Partner At A Law Firm?

When you’re law career begins, you may find yourself working at a law firm as an associate and provided with a base salary. Transitioning from employee to becoming a partner at a firm is a great leap.

The path from associate to partner at a law firm may not always be clearly defined. However, there are a few criteria that can assist you if you’re being considered or have been offered to become a partner at a law firm.

The Path to a Partner at a Law Firm

Firms hiring lawyers often choose the best they can find. Applicants from top law schools are recruited first with interviews being limited to specific schools only.

There is a chance of distinguishing yourself in another way, however, most candidates for law firm positions will be considered by pre-selected schools.

Upon hire, your career often starts as an associate. You will be working with a mentor to learn how to practice law. At this time, you will be paid a relatively high salary as the law firm is investing in you at their firm.

While law firms seek to find the best potential lawyers, not all make partner at their firm. Some may leave to start their own private practice or start a firm of their own after a few years with the firm. The path to becoming a partner can be long and take now take over ten years before it occurs.

Partner vs. Non-Partner

On becoming a partner at a law firm, you not only take on more responsibility but also receive an equity stake in the firm’s profits. This provides you access to draw profits to cover your bills and monthly expenses. At the end of the year, you’ll be able to take a larger share when profits are distributed.

This is the typical style of partnership, however, there is also the possibility of becoming a non-partner which does not give you an equity stake in the law firm. Law firms have been adopting varying styles of multi-tiered partnerships which provide increases in salaries (and responsibilities) instead of receiving a small percentage of the firm.

In some cases, law firms may have different types of partnerships available. For example, you can be able to become an executive or managing partner.

There are many factors that influence the structure of a law firm and how it establishes available partnerships. Depending on the size and growth of a firm, offering a non-partnership promotion may be more financially secure than offering equity stakes. Law firms can be an LLC or a corporation and their level of success can determine how much access to equity their rising associates may receive.

Cost of Making Partner

Becoming a partner may not come cheap. Law firms that offer a partnership with an equity stake will often ask for a “buy-in.” That amount varies for each firm, however, some of the top firm’s may require hundreds of thousands of dollars as a capital investment.

Law school is already an expensive investment and many lawyers take years to pay back their loans. If you’re one of the few being fast-tracked to a partnership, consider the capital that may be needed to partner-up.

The “base” capital investment is not the only expected cost new lawyers are expected to cover. Becoming partner means you will be responsible for the costs of benefits and additional income tax deductions.

Finally, some associates moving into a position of being a full-fledged lawyer may experience a shift in lifestyle. This too can come with a heavy price tag.

Putting the financial situation into perspective, law firms don’t want to see their selected partners making less than senior associates. Partners are carefully groomed into their position and law firm’s take precautions to choose them carefully.

Why “Buy-in” to a Partnership?

The capital required to “buy-in” to a partnership position is needed to make investments and expansions at the law firm. You may not have to contribute the full amount as some law firms allow for a contribution that is spread out over a couple years.

Firms may offer a loan structure which secures the capital while imposing a debt onto the partner. However, other firm’s may opt out of requesting “buy-in” capital to avoid paying out a partner who decides to leave after the first few years. Another approach may be to delay the required capital investment by a year so that new partners can develop their services and get into the flow of their new career.

Benefits to Becoming a Partner at a Law Firm

After years of law school and enduring the high-stress legal world as an associate, becoming a partner adds the following benefits to a career in law:

  • Increased pay
  • Equity stake in the law firm
  • Greater prestige and power

Disadvantages to Becoming a Partner at a Law Firm

While the increased pay and access to the firm’s profits may seem like a lucrative leap in your career, here’s a few things that may be disadvantageous:

  • May take years to the firm before being considered a partner
  • Greater liability (i.e. sued for malpractice or if the law firm goes bankrupt)
  • Must pay additional fees: medical insurance, malpractice insurance, etc.
  • Required capital “Buy-in”
  • Consequences for not keeping the firm profitable

If becoming a partner at a firm is not your interest, you may want to consider starting your own law firm.

by Branding, Business, Ultimate Guides

Suit Advice for Lawyers

The way you dress often has a lasting impression on people. Lawyers are typically known to wear sleek suits that give them an appearance of authority and power.

While some law firms may be adopting a business casual dress code, associates and lawyers would be wise to ignore this. Formal business appearances will always be necessary if you’re heading into the courtroom or providing a client consultation.

Being caught in a casual outfit is not going to set a professional impression. To truly look like a lawyer, you’ll want to dress like a lawyer. If you’re wondering what you should wear at the office or when heading into the courtroom, here’s some advice about suits to wear.

Suit Color for Lawyers

Before reviewing a few suits for you to consider, you may want to know some of the latest trends in fashion.

Just like in business, you should follow the K.I.S.S. principle: Keep It Stylish yet Simple.

Black – tends to be seen as the most professional go-to for suit colors, however, it may not be suitable to wear in the courtroom. Black suits are often worn at funerals and this is not the impression you want to set when you step in front of a jury

Navy – this is a common color found in the courtroom and having the additional pinstripes is a classic lawyer’s look.

Brown – this color is often seen as informal and may be best to wear in the office and not in the courtroom.

Charcoal – here’s another common color worn in the courts, charcoal can be paired with many colors to give yourself a complimentary look.

White – you might have to be a lawyer working with high-class celebrities to pull this off.

Olive – think about your skin complexion, olive is a color that is difficult to match.

While color is an important feature when considering what suit to wear at the office and when going to court, style is equally important. Polka dots may be your thing, but it may not convey the impression you desire. Remember to keep it simple, flat colors with the occasional pinstripes can provide a great foundation for your lawyer’s wardrobe.

Suit Accessories for Lawyers

Your suit serves a few specific purposes: to look sharp, to look prepared and to look professional. When selecting accessories, there are a few items that can put your suit together or strip away the appeal.

Neckties – every lawyer in a suit needs a necktie. Depending on the style of suit you wear, choosing the right necktie can accentuate your overall appearance. Having a simple silk necktie with stripes or a solid color can maintain a professional appearance. Using bright colors, while showing off your personality, can be distracting.

Cufflinks – getting a sophisticated pair of cufflinks that add a touch of style to your lawyer’s suit. Try not to get anything too bold as a simple set of cufflinks should be all you need.

Tie Clips – while not a significant enhancement to your overall appearance, having a tie clip makes your suit more functional and looking neat.

Maintaining Your Suits

There’s something about suits that have an effect on people’s personalities. Suits tend to add a boost of confidence, make you feel stylish, and of course, convey that you are serious about your career in law.

However, suits can be pretty expensive. If you’re in your first year of practicing law or you’re experiencing a financial crisis, you may try to use the same suit from your university years.

In all likelihood, the body you had years before is not the same body you have today. Having a properly fitting suit can make all the difference when interacting with new clients at a free consultation. Consider getting your suits refitted at a tailor or make an investment and restock your wardrobe.

Another important thing to do with your suits it to properly care and tend to them. Here are a few tips to guide you:

  • Never put it in the laundry, always dry clean.
  • Hang it up with a hanger whenever you don’t wear it.
  • Have multiple suits to give some suits a break
  • Brush it down with a soft brush to reduce dry cleaning visits
  • You’ll ruin your suit if you use an iron

Suits for Female Lawyers

Women’s fashion tends to have much more diversity and flexibility than men’s. However, even with the acceptance of casual attire in some law firm’s, sticking with a conservative attire works well with interviews, court appearances, and client meetings.

In the past, skirted suits were the expected dress code for female lawyers. However, this has changed and women in law are now seen wearing pantsuits. If you are considering to wear skirts, the common rule of acceptance is that your skirt should fall below the knee.

While suits are a common necessity for lawyers, women can wear other acceptable clothing such as cardigans, vests and collared polo shirts.

Women searching for suits to practice law have a few more things to consider than men. Wearing tight-fitting suits and low cut tops of any kind will be seen as inappropriate. As well, wearing skirts above the knee can be distracting and unprofessional.

Overall, there are similar rules that apply to both male and female lawyers: wear suits that fit properly and maintain professionalism.

by Ultimate Guides

Legal Document Software for Lawyers

Imagine having a solution to writing out the same forms, again and again. For lawyers manually inputting information, legal document software may be a new way forward.

Legal document software provides lawyers with the ability to accurately and quickly create legal paperwork. Automation in the legal world may seem like a frightening future. However, when you can save time on redundant tasks, greater opportunities for the firm can be found.

What is Legal Document Software

Legal document software is a modern approach to improving efficiency and workflow at the office. By reducing the workload, lawyers can focus on reducing costs, saving time, and keeping their clients happy. Don’t be confused with legal management software, as this focused primarily on creating important legal materials.

Legal document software provides lawyers with a variety of templates that can be branded, designed, and customized for every client’s need. Templates allow lawyer’s and their assistants to complete tasks in much less time.

Functions of Legal Document Software

Aside from the obvious time-saving benefits of having ready-to-use documents, legal document software provides the following functions:

  1. Document Scanner Tools. If you have to scan your documents, you can easily upload into the program and convert them into PDFs and images to send to clients.
  2. PDF Tools. Since PDFs are a common document format lawyers send to clients, the PDF Tools allow editing, modifying, and adding signatures to legal documents.
  3. Automation Tools. There are certain parts of documents that must be added to every document. By creating a template in advance, these elements can be added to a legal document to save time.
  4. Data Control. Saving and organizing files are easily managed. You can also ensure that newer versions and updates never override previous versions to reuse them again if needed.
  5. Integration Tools. If you have a CRM service or want to send documents directly to your client’s emails, the integration tools allow you to connect your accounts.
  6. Legal Signature Integration. Some legal document software can be used with digital signature tools to create legally binding documents for computers or mobile devices.

Legal Document Software Precautions

Just as you secure your legal documents in locked cabinets and safe locations, you must consider the safety and security of your digital documents. Failing to keep your legal documents safe can lead to some serious legal consequences. Protecting your digital documents from hackers and theft must be a top priority.

To combat comprised data, legal document software offers a range of solutions to ensure you legal documents remain safe. Some may use a two-step authentication (i.e. providing a password and a pin code on your phone) or require a direct portal through a secure channel.

Storage Options

When deciding on which legal document software to purchase, you’ll want to consider whether to have a cloud-based storage or on-premise storage.

Cloud-based storage offers a secure server from the service provider to save and access data. Going back to the previous point, you should check with the service provider to ensure that your data is encrypted, has back-ups, and high-grade security.

These cloud-based products are offered via subscription license. You will be expected to pay a recurring monthly fee, or if available, a reduced annual rate. This may seem like an appealing choice as the fees are much less in the beginning.

On-premise storage allows you to manage and store documents directly on your devices. You own the software, instead of subscribing month-to-month, and you may require your own IT support. Keeping your data on private servers and away from your own laptop can prevent a situation where your computer malfunction and all data is lost.

Examples of Legal Document Software

MyCase offers cloud-based document solutions to improve communications with clients and minimize daily legal tasks. It features an intuitive form filling tool with task automation. They also provide solutions for organizing case documents, sending encrypted messages to clients, the one-click firm generated reports, billing solutions (i.e. invoicing and payment collection), and calendaring.

Pricing is just $39 per month for their cloud-based subscription. You can also try MyCase free for 30 days.

Abacus Law provides case management and document automation software. This is a cloud-based service with AES 256-bit encryption. With applications for androids and iOs, you can even access documents from your smartphone. In addition to their automation services, Abacus Law offers a full suite of useful tools such as email management, analytics software, and accounting software.

You’ll have to contact their sales department for a quote or schedule a time to see a demo.

TimeSolv has not only document management solutions and automation but also other tools to manage many aspects of your firm. Their document automation software allows you to create custom files unique to each customer while reducing the workload with custom templates.

They have a sliding pricing scale, depending on the size of your firm, with the starting price being $34.95 per month/timekeeper. You can also try it free for 30 days.

PracticePanther offer legal document solutions for small sized law firms. Their focus is to cut costs and save time for lawyers. They also offer a suite of services such as 1-click invoicing, email integrations, CRM, chat applications, and trust accounting. They offer a secure cloud service following HIPAA compliance.

Their monthly plan starts at $59 per month with a 7-day free trial.

Important Note

Legal document software is not an alternative to creating and managing all documents. The vast number of documents required for lawyers to perform their duties can be too much to convert into digital documents. Digital software should be used primarily to reduce redundant tasks and improve workflow in critical areas of your practice.

by Business, Ultimate Guides

Why Should Lawyers Use Live Chat On Their Law Firm’s Website

If your firm has a law website, having a way to instantly communicate with visitors can increase your firm’s intake of new clients.

Live chat software is a smart solution when it comes to your online marketing and advertising efforts. When a visitor engages with your live chat, you can quickly and immediately address their questions or schedule a consultation.

Before going on about the benefits live chat provides a law firm’s website, there are ethical issues to consider. While you may be eager to use clever marketing techniques to convert visitors into your next client, the American Bar Association has outlined some ethical rules for lawyer’s websites.

With an understanding of what you can and cannot do, the following five points will review the top benefits of using live chat.

Easy to Get Started

Worried that installing live chat on your law firm’s website will require technical knowledge?

Many live chat services can get their software running on your website in just a few clicks. Whether you have computer knowledge or not, once live chat is installed on your website, the next thing to do is to get ready for visitors to your website.

When a visitor arrives at your website, they will receive a notification that you (or qualified staff) is standing by to offer assistance. If the visitor engages with the live chat messenger, you will be immediately notified and a live chat session can begin.

All live chat services offer varying packages and features. Some can provide pre-scripted bots which allow you to direct visitors using prompted questions, toward providing their contact information.

Establish Trust and a Good First Impression

In a lawyer’s line of work, you know that most people do not enjoy the legal process. When it comes to finding a lawyer for their situation, people want to alleviate their problems and quickly as possible.

Live chat allows you to set a good impression the moment a prospective client lands on your website. You can quickly engage in a conversation and build trust by addressing their needs. You can respond to visitors specific needs and prepare them for intake.

When your prospective clients end the live chat session, they will feel listened to and relieved. This is a much better alternative to filling out contact forms and waiting anxiously for your phone call.

Differentiate Your Legal Services

Law firms are constantly searching for new ways to differentiate themselves from their competition. With live chat, law firms can provide a 24/7 reception and continue to collect leads for prospective clients after hours.

In certain situations that require legal services, prospective clients are often enduring emotional situations and want immediate assistance. Those recovering from a personal injury, going through a divorce, or on the brink of bankruptcy are looking for a solution as soon as possible.

Imagine being frustrated, sad, or extraordinarily angry, if you can’t find what you’re looking for on a website within a few seconds, you’ll likely go to another lawyer’s website with the solution.

Having live chat on your website is a sure way to address the immediacy and urgency of your prospective client’s situation.

Reduce Intake Time

In case you find yourself preoccupied with client’s cases and your staff is busy with administrative tasks, you can still use live chat to continue intaking.

Some live chat companies offer a unique service allowing you to have 24/7 live chat on a per-lead-basis. This means that whenever a visitor comes to your website, uses the live chat, and provide their contact information (i.e. e-mail, phone number, etc.), you pay the live chat company.

This is both time efficient and cost-effective as you won’t have to hire another receptionist or staff to handle inquiries at odd hours. Often, people are too preoccupied during typical work hours to contact your office. Live chat allows you to collect leads even after you have closed the office.

Another beneficial feature is that should the live chat provide a lead or begin intaking a client, you can receive an immediate notification. This allows you to respond either by email or phone call to that prospective client following their inquiry to your law firm.

Increased ROI and Conversion Rates

This is likely to be the most valued part of any live chat software. When you have a successful website with traffic coming in, converting them into clients is the next thing to do.

All that money you invested in web design, hosting and creative advertisements would be for nothing if visitors weren’t becoming your client. Live chat has a proven ability to increase conversion rates on websites.

Obtaining answers to problems is a high priority for people browsing online. Instead of wasting time search through help forums, FAQs, or irrelevant articles, live chat solves problems quickly.

In addition, live chat providers offer fair pricing and may even go so far as to guarantee an increase in conversions or your money back. Having this kind of promise allows your website to focus on what matters most: finding new clients.

Final Thoughts

If you’re using Facebook Ads or Google Adwords to promote your law firm the live chat icon on your website can improve your ROI. However, the American Bar Association (ABA) has stated a few rules about using live chats on a law firm’s website. To review these ethical rules, please see ABA Rules for Websites and Advertising.

by Marketing

6 Reasons Why Lawyers Should Use Facebook Ads

Getting your law firm noticed can be one of the most challenging parts of your legal service. While traditional methods of advertisement (i.e. newspaper, radio, etc.) may still have some effect, in today’s smartphone-driven world, lawyers using Facebook Ads can give them an added advantage. We suggest hiring one of the best Facebook advertising agency to get you up to speed.

Before getting started, you may want to review this article about Facebook Ads. It’s an overview of Facebook Ads and can help you get started.

In this article, let’s look at the reasons why lawyers should be using Facebook Ads and how it can benefit the firm.

Access to Prospective Clients

Facebook is more than just a place to communicate with friends and share cute videos of cats. Many businesses are using Facebook because of the possibility of building strong relationships with their customers and clients.

Start with a Facebook page. Then share relevant content that people will want to read. Let your law firm website be the place where you advertise your services and your Facebook presence be where you establish a connection.

Facebook is a huge marketplace where people are sharing personal information about their daily lives. From their upcoming divorce to a recent car accident, Facebook gives you access to many prospective clients.

Target Specific People

Looking at the advertising potential of Facebook, the ability to create demographic specific ads allows you to target more people likely to use your legal services.

Facebook Ads has evolved significantly in recent years. They continue to make modifications and improvements to the way you can set up your ads.

For local businesses, the benefits are big. Being able to target specific regions of a city or groups of people experiencing similar problems can guide you toward a more effective Facebook Ad campaign.

Unlimited Customization

Aside from the targeting abilities Facebook Ads provides, you also have unlimited potential for customizing your ad campaigns.

Consider creating a unique landing page on your website that directs people clicking your ad. Send them to an email list subscriber or request a phone call right away.

The most important thing to do is to have a landing page that is related to the Facebook ad you use. Here are a few things you can put on your landing page to improve your ads performance:

  1. A short (~2 minute) video detailing your legal services
  2. 4 to 7 pieces of important information
  3. Your call to action (i.e. submit your email or give us a call).

Keep your landing page short and to the point. The purpose of Facebook advertising is to direct prospective clients toward contacting your law firm. If you have too much on your landing page, it can be overwhelming and cause visitors to leave right away.

An alternative to the landing page approach may be to send those who click your ad on your Facebook Fan Page. When they’re there, you can offer a valuable piece of content for their contact information.

Affordable

Unlike Google PPC, which has competitive keywords costing more than $100 per click, Facebook Ads can be very cost-effective and you can find some of the best google adwords agencies that can help you execute these campaigns.

If you’re doing the advertising yourself, it may take some time to find the right combinations before you discover an effective ad result.

In contrast, there are many digital marketing services that can offer their expertise in creating a campaign that fits your budget.

Whether you want to spend a few hundred dollars per month or significantly more, you can set up a campaign and measure the results. Knowing where your budget is going and evaluating the return on investment is just another get advantage that Facebook Ads has for lawyers.

Share Your Expertise

Let’s face it, people are using Facebook to be entertained and stay connected with their loved ones. They don’t enjoy being bombarded by advertisements selling products and services.

If you’re going to be using Facebook Ads to attract clients to your law firm, you’ll have to provide valuable information.

If you’re a personal injury lawyer, consider sharing an article like:

  • Car accidents occur daily and studies have shown that most accidents occur because of these major reasons.We discuss 7 reasons how personal injury lawyers help and how you can reduce the stresses that come with getting in an accident.

If your focus is a divorce lawyer, you may want to try:

  • Studies show that children live unsatisfying lives and perform poorly in school when their parents are conflicting at home.We discuss 5 reasons why children can benefit from divorce and live happier, more successful lives.

Providing posts like these for Facebook users allows you to interact directly with prospective clients. Instead of selling your services you can create a relationship that makes you an expert on the legal practice you specialize in.

Build Community Awareness

Even though you are sharing content and providing valuable information, people may not inquire about your legal services right away.

From a consumer’s perspective, it takes multiple encounters with a brand before they make the decision to purchase. With the impacts of marketing and the skepticism of today’s consumers, that number continues to increase.

As you build awareness within the community, you’ll be able to stand apart from other law firms that don’t offer additional information to those on Facebook.

Facebook Ads is just one way to get people to recognize your legal services. You should also consider an Instagram advertising agency as they work hand in hand with Facebook. When people start reading your articles, they may have questions related to their situation. Having other tools on your website, such as a Customer Response Management app, can help answer their questions and set up a consultation at your office.

Check out this article on CRMs for lawyers to use in combination with your Facebook Ad campaigns.

by Marketing, Social Media