Category Archives: Branding

Law Firm Partner Rank Overview

What is the difference between a “Partner”, “Executive Partner”, and “Managing Partner” in a law firm?

Law firms can be organized in a variety of ways. You can be a solo-practitioner and work alone or you can have a team of lawyers working as partners.

If you’re thinking about creating a partnership, there are many types of partnerships to choose from.

In this article, let’s examine the benefits and ky features of a law firm partner, law firm executive partner and a law firm managing partner.

What Does “Making Partner” Mean?

First, let’s take a look at the meaning of “making partner.”

If you haven’t started your own law firm and you are not already a partner, you may likely be considered as an employee or associate for a law firm. In this position, you wouldn’t have ownership of the law firm but you would be permitted to practice law.

Starting as an associate or an employee of a law firm is a great way for fresh graduates and inexperienced lawyers to learn the ropes and become acquainted with the world of law. Your time will be spent training and you won’t be providing any “billable” hours.

When you’re ready to make the transition into a partnership, this is when you’ll earn a higher salary, become a partial owner of the firm, take on greater responsibilities and liabilities, and also receive a portion of the firm’s profits.

The structure of any partnership will vary depending on how it is incorporated and you can learn more about that in Starting A Law Firm.

Law Firm Partner

Joining a starting your own law firm or joining as a partner will immediately place more work, responsibility and liability on your career. The skills and experiences you acquired as an associate can now be put into practice at a high frequency and a much greater pay bracket.

In regards to compensation, partners can be paid in a variety of ways. You may receive a salary or receive a more common method of withdrawal from a pool of profits. Other methods can include earnings that are based entirely on the clients you secured and provided legal services for yourself.

When becoming a partner for a law firm you will receive a well-written contractual agreement outlining all the terms and conditions of your partnership. Inside this contract may be things like:

  • Required capital contributions
  • Amount of profit a partner can draw and how often each receive it
  • Salary and payment schedule
  • Penalties for leaving the partnership
  • Partnership authority
  • Clauses defining death and disability
  • Procedures to resolve disputes between partners
  • Descriptions of roles, responsibilities, and accounting information

Law firm partnerships requires delicate consideration, strategic negotiations, and careful decision making. Think of joining a partnership as getting married for a certain period of time. You’ll want to know exactly who you are going to be partnered with, how they operate, what they believe in and most importantly the “marriage” rules that will influence your practice for years to come.

If joining a partnership is in your best interest, you may want to consider becoming an executive partner or a managing partner at a law firm.

Law Firm Executive Partner

As an executive partner at a law firm, you’ll take on many a distinct role in leadership and take on many of the major decisions that affect the fate and future or a law firm.

Executive partner’s require extensive insight which will support the growth of the law firm’s objectives and goals.

The responsibilities of an executive director include the overall management strategy, financial management, social accountability, workplace compliance, etc. The executive partner will be dedicated toward preserving and promoting the way the firm practices law and makes critical decisions regarding. The scope of work focuses primarily on short and long term operational decision. In comparison, a managing partner will be dedicated  toward high level management decisions and strategic issues.

Executive partners take on most of the administrative duties in the firm to ensure that operations run smoothly. They also perform functions in accordance to the principles and rules the firm has in place. The executive partner will often be elected from a committee managing partners and other high positioned investors in the law firm.

If you’re being considered as an executive partner of a law firm or seeking this position, the overall success of the firm will be entirely up to you.

Law Firm Managing Partner

Before becoming an executive partner at a law firm, it may be in your best interest to become a managing partner.

Managing partners for a law firm are responsible for the overall operations of the firm. This includes delegating responsibilities to attorneys, secretaries, firm executives, paralegals and other employees at the firm.

Managing partners, much like executive partners, can be responsible for developing the strategies and defining the goals for the long-term success of the law firm.

Decisions regarding the cases the law firm will take on and which clients the firm will represent is one of the roles of a managing partner. They will also be required to ensure compliance with professional standards while following government laws and regulations.

Here’s a detailed list of skills required from a managing partner:

  • Financial planning and strategy
  • Legal compliance
  • Client relations
  • Decision making
  • Strong verbal communication
  • Strong written communication
  • Delegating tasks
  • Improving operations and processes
  • Legal website design
  • Profitability management

Becoming a managing partner takes you away from the legal caseloads and into the back-end operations of the law firm. The workload is significantly greater and the responsibilities differ than a partner at a law firm.

To summarize the job description of a managing partner, they focus on the relationship side of the law firm and how to effective serve their clients.

Best Briefcases For Lawyers

First impressions are important and, as a lawyer, having an impressive briefcase defines both your profession and your degree of professionalism.

Briefcases are a necessity in the field of law. They secure important legal documents, carry around your laptop and organize your essential tools for performing your job.

Whether you’re walking into a court hearing or meeting a new client for a consultation, having the best briefcase for lawyers will provide you with that added edge your need to build trust with your clients and perform your job effectively.

Lawyer Briefcase Styles

When choosing the best briefcase for your legal work, consider sticking to simple and aesthetically appealing styles. High quality leather and neutral tones provide a classic and professional look which match the suit and tie you’ll often wear to the office and in the court rooms.

For colors, black is always an all-purpose briefcase color that works in every situation. However, shades of tan, brown, and navy can also work well with your style of dress and overall appearance.

For material, 100% genuine leather creates some of the best craftsmanship, longevity, and versatility for briefcase designs. While having a briefcase made with real leather may drive the prices upward, there are always synthetic alternatives that maintain quality at a more reasonable price point.

For style, there are all kinds of bags offering organizational structure and aesthetic designs. From the standard clip lock briefcase to fashionable satchel designs, choosing the best briefcase will come down to your own personal taste and organizational needs.

List of Best Briefcases for Lawyers

Edmond Leather Expandable Briefcase

The Edmond leather expandable briefcase offers a traditional looking style with lid locks, file dividers, holders for a phone, pens, cards, and accessories, and a dedicate sleeve to hold tablets or small laptops. This lawyer’s briefcase is made with premium cowhide leather with a soft suede lining.

Colors: Black & Brown
Warranty: 1-year manufacturer’s defect + 30 day return policy

Thin Front Pocket Leather Briefcase by Saddleback Leather Co.

Here’s a briefcase that boasts professionalism, quality, and style. The this front pocket leather briefcase is made in 4 different colors and 2 different sizes to accommodate just about any tool and document you have. The inner lining is made from a natural pigskin and the quality is designed to last you a lifetime. This briefcase is one of the best on the list and is well worth the investment for your legal career.

Colors: Black, Chestnut, Dark Coffee Brown, Tobacco
Warranty: 100-year warranty

Laptop Compatible Business Wheeler by Jack Georges

Here’s the perfect briefcase for any lawyer that’s always on the go and has to travel from city to city. The Business Wheeler by Jack Georges is designed with rugged German leather which makes it extremely durable and scratch resistant. The inner compartment can hold up to 17” laptop and other accessories from the office. The hardware components have a quality finish and are made from nickel. The highlight of this briefcase is it’s telescopic handle and skate wheels allowing lawyers to check in this bag at the airport or wheel it abroad the cabin to wherever they need to be.

Colors: Black
Warranty:
Lifetime manufacturer’s defect

Handmade Genuine Leather Laptop Briefcase / Messenger Bag by Kattee 

If you’re looking for a lawyer’s briefcase at an affordable price point, this handmade leather handbag by Kattee would be it. The briefcase includes various storage compartments to place your pens, smart phone, wallet and other stationery supplies. The inner compartment is smartly designed to fit a 15.7 inch laptop (perfect for any MacBook Pro users). For a bag made with 100% genuine cow leather, this is a very affordable, high quality briefcase for every lawyer.

Colors: Dark Coffee
Warranty: N/A

Piazza Leather Luggage Bag by Floto 

Here’s a stylish leather bag you can hang from your shoulder or carry like a briefcase. The Piazza leather luggage bag by Floto has a big interior pouch to carry your laptop, personal files, and large books. These bags are made in Tuscany, Italia using 100% quality calf-skin leather and hand made crafting methods. If you’re looking for a leather bag with enough space to contain your office on the go, this simple yet classy bag would be a good fit.

Color: Brown
Warranty: Lifetime

Venezia Luggage Bag by Floto

Here’s another quality bag made by Floto. The Venezia luggage bag is the best briefcase for lawyers because of the price point and the quality. All bags are hand made with 100% Italian polished calf-skin leather. You can choose between brass or stainless steel hardware depending on your taste. The bag has a secure front lock requiring a key to open to protect all your client’s sensitive information.

Colors: Black, Brown, Custom Black, Custom Brown, Olive (Honey) Brown
Warranty:
Lifetime

70256 Original Briefcase by Filson 

This Original Briefcase by Filson is 100% made in the USA. The design is compact and practical with a water repellent cotton twill and genuine leather. The hardware is made with polished brass providing strength and resilience to carry all your heavy supplies inside. This bag works well in both professional and casual situations, so if you can continue to use this bag when your office work is done.

Color: Navy, Black, Brown, Desert Tan
Warranty: N/A

Final Thoughts

When purchasing leather briefcases, something to keep in mind is that it takes time to break in the leather. After carrying the bags and using them in your day-to-day activities, the leather will mold to your body and the strong leather smell will eventually fade.

To protect your leather bags and increase their longevity, you may want to purchase a leather polish or conditioner.

The Biggest Mistakes Lawyers Make With Advertisements

Lawyers depend on advertisements to build an awareness of their legal services and attract new clients to their firm. While traditional methods are still in use, online marketing (via Facebook Ads and Google Adwords) are becoming the common trend for advertising.

If you’re considering to use advertisements for your law firm, here are some of the biggest mistakes lawyers make and what you can do to avoid them.

Unfocused Marketing Campaigns

You may have a large budget to spend on marketing your law firm, but if you don’t have a focal point you’ll be spending your money on nothing. You can create a generic “contact for a free consultation” marketing message and take anything that comes in the door.

Or, you can segment your marketing message and target the specific legal services you offer. Invest your time and money creating marketing messages related to the specific cases your law firm handles.

Once you concentrate your marketing efforts you can find the right prospects for your firm.

Poorly Written Content

The content you publish on your website is a representation of you and your law firm. The internet is filled with spammy websites and people know when they’re being sold to.

Your content should be informative, error-free, and relatable to the people you think will read it.

Also, to improve the effectiveness of your content, add logical and emotional reasons to hire you. People are searching for someone who can truly help them with their problems.

Use your content to tell people you understand what they are dealing with and that your legal services are here to help.

Asking For Too Much

Your advertising efforts may be effective and delivering high traffic to your website. However, you may find that no one is contacting you for more information or to start a consultation.

If you’re asking prospective clients too much information in your contact boxes, many prospects are likely to turn away. People are constantly concerned about their privacy and with the rise of identity theft, there is a hesitancy to sharing personal information online.

Nonetheless, lawyers require some information to begin evaluating their case and being able to respond to it. Only ask for as much as you need and after receiving their contact information you can begin to ask the questions needed to get their case started.

Complex Web Design

There’s nothing more frustrating for a visitor to a website than a complex and confusing web design. This is known as your bounce rate, which is the number of visitors that come to your website then leave right away.

When you’re putting your legal services online, consider your visitors. Ask yourself these questions:

  • What is the most useful information my visitors need?
  • Does my law firm web design have a clear call to action (i.e. call for a free consultation)?
  • Is my contact information easy to access or will a visitor have difficulty finding it?
  • Does my website invite visitors to join my social?
  • Would adding a pop-up lead capture improve my conversions from visitors to clients?

If you’re struggling to come up with an effective web design for your law firm, consider these best law firm websites from 2017.

Also, if you have analytics set up on your website (i.e. to monitor where visitors are coming from and where they are frequently visiting) find your best content and feature them in the sidebar of your content pages.

Spending Your Entire Marketing Budget

Whether you’re using Facebook Ads or Google Adwords, you have complete control over the duration and style of your marketing campaign. If you spend your entire budget without testing different ideas, you may end up with a lower return than you hoped for.

Start by setting your budget low and creating a series of tests to see which messages make the most impact on your target audience. The analytics offered in Facebook Ads and your Google account can help you determine which campaign is effective and could use more of your marketing budget.

Incongruent Landing Pages

In the world of advertising, having a congruent message is crucial. You’re marketing message and your landing pages should live up to the promise you’re making.

Advertising something like, “Steps to take after getting in a car accident,” then sending them to a landing page with a promotion to your service may not deliver the best results.

The purpose of proving valuable content online is to establish yourself as an authority in law as well as trustworthy.

Use your landing pages to capture leads in exchange for content that people are looking for.

Not Focused On Converting Visitors

You can spend thousands of dollars on advertising to get traffic to your website. However, if your website is not developed to turn those visitors into clients, you’ll be wasting your marketing budget.

The purpose of any website, especially a lawyer’s website, is to convert visitors into clients. There are many ways to do this. You can send visitors clicking on your Facebook Ads to a landing page requesting their email in exchange for valuable content.

Or, perhaps the most effective method of converting traffic, is by adding live chat to your website. Having the ability to communicate with visitors while they are live on your site allows you to address any questions they may have and arrange a consultation immediately.

The alternative would be to hope they find your contact page and send you an inquiry.

Not Having A Unique Selling Point

Having a distinct call to action is an important feature for any lawyer’s website. In addition to that, your website should have a unique selling point which differentiates your legal services from others online.

What makes you different from other law firms? How can you help more than other law firms with the same legal services?

Having case studies and client referrals on your homepage are one way of showcasing your legal abilities to prospective clients. However, you should take a moment and ask yourself what can you offer that differentiates you from your competitors.

Now that you know some of the mistakes lawyers are making with their advertisements, you may want to review advertising regulations from the State Bar.