Get a personal recommendation. The first thing you should do is ask your friends, family, co-workers, and acquaintances if they know a lawyer or have used a lawyer in the past. Personal recommendations can ease the stress of searching for a trustworthy and reliable lawyer.
Check your local bar association. You can find a lawyer with your local bar association. In your county or city, your bar association will have a lawyer referral service. There is also the American Bar Association which has a database to help you find the right legal help.
Online lawyer directories. If you want to find a lawyer from home, you can use an online directory to search for a lawyer. Lawyer databases like Avvo and Martindale Hubbel allow you to search for lawyers in your location and the area of specialization.
Legal Aid Services. In case you can’t afford a lawyer, you can contact many local legal aid offices for free or pro bono legal assistance. Typically, these services are offered to low-income people in non-criminal situations. To find these free services, you can search the white pages of your phone book or perform an online search using “Free Legal Aid [your city / state].”
You have every right to ask prospective lawyers for some references of their past or present clients. Get as much information as you can about the lawyer, how they treat their clients, and a history of how they handle cases like yours.
Finally, the most important point may be to trust your instincts. When you walk into an office do you feel comfortable in the presence of the lawyer or completely terrified. You will be sharing private details of your life and you’ll want to be sharing this information with someone you feel you can trust and communicate well with. Depending on your situation, you may be putting your entire life on the line with this lawyer.
Questions to Ask a Lawyer Before Hiring
Now that you have some ideas about how to find a lawyer, you’ll want to ask them some questions before you make your choice. Here’s a few suggestions you can ask your soon-to-be lawyer:
Do you offer a free consultation? If not, what is the cost of our first appointment?
Have you ever been subjected to disciplinary action? If so, what happened?
Do you have experience with cases like mine? What were the outcomes of those cases?
What are your fees? How do I pay you (advances, installments, lump sum, etc.)? Can we negotiate your fees or are they fixed? What services are included with your fees?
How busy are you with other cases? How much time can you commit to my case?
Is there any advice you can provide given my situation right now?
If you want to improve the efficiency and operations of your law firm, having a good quality law firm management software can help. Whether you want to automate payments, increase security of client documents, or an easier client intake system, there are a range of management software available.
Here you can explore the features, benefits and prices of the best law firm management software available to guide you toward choosing the right system for your law firm.
Top Features of Law Practice Management Software
Not all law firm management software are the same. The following is a list of features you can find in certain software solutions.
Accounting – Manages your payroll, accounts, billing, receivables, and creates financial reports.
Billing and Time Tracking – Records your billable hours and transactions.
Case Management – Provides your with a central database that can check for statute of limitations and conflicts of interest. You can use this software solution for quick searching, task management, and phone messaging.
Customer Relation Management (CRM) – Track, store and relay e-mails and messages to clients. Create an automated messaging system to send reminders to clients and more.
Docketing and Calendaring – Allows you to schedule appointments, meetings, court appearances, deadlines, etc., by day, week, month and year.
Document Assembly – Creates automated templates for legal documents which can be simple letter heads to complex legal documents.
Document Management – Connects files and links to a word processing application and your attorney website.
Benefits of Having a Law Firm Management Software
There are numerous benefits for using a law firm management software. Here are a few:
Increased Efficiency. The tasks between lawyers and support staff can be coordinated, recorded, and managed with ease. You can set deadlines and delegate duties to staff appropriately.
Time Saving. By linking all contacts, tasks, appointments, important dates, and notes in an easy to access format for cases and scheduling.
Improved Organization. Instead of relying on cabinets of files and papers, you can securely store information in searchable archives. Retrieving important information about your clients and cases become quick and easy.
List of Law Firm Management Software
Clio. Clio is an all inclusive law firm management software with many practical tools to run your law firm. Clio provides tools for invoicing, billing, calendars, time tracking, reporting, accounting, and management for cases, clients, and documents. Their Starter Plan goes for $39 per user / month.
Bill4Time. Bill4Time is a dedicated time tracking software that allows you to track time accurately and efficiently. You can use your laptop, mobile phone, or tablet to track time with your clients and bill them accordingly. Getting started is as low as $25 per month.
Lexicata. If you’re looking for an easier solution for client intake, Lexicata is a Customer Relationship Management software. Lexicata allows you to keep track of prospective clients, send follow up messages, and increase your chances of obtaining new clients. Pricing is customized and based upon the size of your law firm.
Firm Central. Developed by Thomson Reuters, Firm Central is a powerful cloud based law firm management software. They boast strong security features to give you peace of mind with your confidential client information. You can use Firm Central to manage your documents, contacts, calendar, legal research, time tracking and billing. Their pricing starts at $40 per user / month for their basic package.
FilePro. If you’re looking for a powerful law firm management software, FilePro is packed with features to make your legal service run smoothly. With management tools for document assembly, activity based pricing, conflict checking, time tracking, trust and office accounting, and workflow processes, FilePro can be tailored to maximize your firm. FilePro offers a free trial or you can obtain a quote for your law firm.
App4Legal. App4Legal focuses on providing your law firm with an intuitive way to track your data, manage your processes, and access your data anywhere. This law firm management software operates on a secure cloud server and starts at a very affordable price. To get started with App4Legal it’ll cost you $10 per user / month.
Case Master Pro. Case Master Pro is a unique law firm management software because of it’s additional debt collection system. You’ll also have access to a series of tools for case management, billing, accounting, administration, custom reporting, document management, and an integrated payment dashboard. You’ll have to contact their sales team to receive a quote for your law firm.
Hesitant To Get Started?
If you’re hesitant to invest in these law firm management software, you can start by signing up for a free trial. You can give each system a try and if you find it makes your law firm much more efficient and effective, you can make the investment and purchase it. The following legal management solutions offer a free trial: Clio, Bill4Time, MyCase, Firm Central, FilePro, App4Legal.
If you’re trying to find a lawyer to solve your legal problems, you’ll likely realize that there are many types of lawyers. The range of Legal services can make it difficult to determine which one you need for your specific situation.
You won’t find a lawyer that can fix all problems because most lawyers will specialize in a specific area of law. The type of lawyer you need will depend on the legal problem you have.
Since there are so many types of lawyers this guide will cover the most common practices to help you choose the right lawyer for your legal needs.
Personal Injury Lawyer
An injury is defined by law as an injury to the body, mind, or emotions. The laws covered by this type of lawyer include Civil and Tort Law. Tort law involves cases that result in injury but is not considered to be a criminal offence.
Personal injury lawyers focus on obtaining compensation from damages caused by other parties. The range of injuries include professional malpractice, car accidents, workplace injuries, slip and fall accidents, dangerous products, and more.
Intellectual Property Lawyer
Intellectual property covers a range of creativity that comes from the mind. These include the inventions, artistic work (visual and literary), lawyer websites, symbols, images, designs, and names used for financial purposes.
Intellectual property lawyers work with these original creations to secure patents, trademarks, copyrights, and licensing agreements. Intellectual property lawyer require significant skill when drafting documents to protect the rights of creators.
Immigration Lawyer
One of the common tasks of an immigration lawyer is to assist immigrants in obtaining citizenship in a new country. In addition, these lawyers will protect immigrants and prevent them from being deported.
Immigration lawyers also provide legal advice and support regarding the appropriate visas required to work in different countries. For some countries, obtaining citizenship can obtain several years, having an immigration lawyer makes the process much more efficient.
Criminal Lawyer
Criminal lawyers, also known as criminal defense lawyers or public defenders, help individuals, companies, and other entities charged with a criminal offense. These offenses may include domestic violence, physical abuse, sex crimes, drug crimes, theft, fraud, and more.
Criminal lawyers can provide bail bond hearings, trial defense, plea bargains, revocation hearings, appeals, and post-conviction remediation. In addition to these legal services, the work required from criminal lawyers include investigating cases, interviewing witnesses, researching case law, building a defense strategy, negotiate for lesser charges, advocate for their defendant, and much more.
Medical Malpractice Lawyer
Medical malpractice lawyers are specialized in dealing with situations of malpractice. These may include a bad or wrong diagnosis, surgery gone wrong, doctor committing fraud, obtaining the wrong prescription, and doctors breaching patient confidentiality.
Medical malpractice lawyers are also able to protect medical professionals if they are being sued for malpractice.
Family & Divorce Lawyer
Family and divorce lawyers deal with many of the legal aspects of marriage. Whether you need a prenuptial agreement or planning for a divorce, these are the lawyers to go to.
If you’re struggling financially and considering filing for bankruptcy, having a consultation with a bankruptcy lawyers would be the first step. This type of lawyer provides advice and information regarding your eligibility for bankruptcy.
Bankruptcy lawyers also provide information regarding alternatives for bankruptcy and types of bankruptcy.
Business Lawyer
A business lawyer, also known as a corporate lawyer, covers a range of legal services such as employment, intellectual property, tax compliance, mergers and acquisitions. These lawyers specialize in areas like startups, small businesses or large enterprises.
The duties required by some business lawyers include drafting legal documents or dealing with lawsuits filed against a business. These are transnational lawyers (dealing with negotiation and employment terms) and litigation lawyers (handling lawsuits when a company violates the terms in a contract).
In addition, estate planning lawyers focus on taxes and tax implications for their clients.
Civil Rights Lawyer
Civil rights lawyers protect the rights of citizens. Their purpose is to protect against discrimination and harassment based on physical or mental disability, religion, race, gender, nationality, age, sexual orientation, or gender identity.
Civil rights lawyers also protect the rights and freedom of thought, conscience, speech, expression, the press, and religion. Whenever someone’s rights have been violated, this type of lawyer will recover damages in the court of law.
Entertainment Lawyers
While there are some overlaps with an intellectual property lawyer, this type of lawyer focuses solely on representing clients in the entertainment industry. Entertainment lawyers work with artists, employees, companies and solo entertainers in film, music, radio, television, theater, and video games.
An entertainment lawyer typically drafts contracts, negotiate deals, and handle any intellectual property issues.
Public interest lawyers work toward furthering the interest of the general public or significant segments of it. The work required from these lawyers include broad topics such as environmental protection, child welfare, illegal discrimination, and domestic violence.
Google’s pay-per-click (PPC) advertising system uses keyword phrases and displays your ads to those searching for your legal services.
Something to keep in mind, it takes time and money to see a measurable ROI with Google Adwords. You’ll see that considerable planning and research is involved.
As an alternative, Google also offers Adwords Express which a simple solution to setting up advertisements without any worries.
Google Adwords has 4 kinds of ads you can use to attract clients to your law firm. Those are: Display Ads; Video Ads; Search Ads; and, App Ads.
Display Ads. Google has a network of websites where your ad will be featured. These are the banner ads you see at the top and side of websites.
Video Ads. If you’ve made a promotional video for your law firm, you can use video ads which can attract new clients from YouTube.
Search Ads. These are the ads found at the top and bottom of every Google search.
App Ads. You probably won’t use App Ads since they are focused on promoting an App.
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Getting Started on Google Adwords
If you’re completely new to Google Adwords, you can contact one of Google’s support team and they’ll walk you through the set up, free. Or, you can continue reading this article to see a step-by-step tutorial to getting started and running your first PPC campaign.
After clicking START NOW you’ll be taken to a signup page. Enter your email address and lawyer website then click next.
Two important sections are the location and bidding.
Setting the location will determine who narrow or wide you want your ads to reach.
As well, bidding determines how much of your budget will be used toward keywords being searched. More information on bidding is provided later in this article.
Bidding for Lawyers
There are different bidding strategies to consider when it comes to targeting prospective clients using Adwords.
If you’re looking to get the most phone calls to your law firm, choose Maximize Conversions (be sure to set the goal on the previous page to “Get Phone Calls”
You should use the Enhanced CPC if you want Google to automatically increase your bidding when it will improve conversions or decrease your bids if it is less likely to convert.
NOTICE: The search terms Lawyer and Attorney are the most expensive search words for Lawyers. Bids can range up to $100 for a single click.
As you gain more experience with Google Adwords, you can experiment with the different options to see which settings give you the best ROI.
When you are finished selecting your campaign, click SAVE AND CONTINUE.
SET UP AD GROUPS
When you are setting up an Ad Group, focus on one purpose. In this example, we choose NYC Lawyer as the Ad Group with a range or related keywords:
If you put keywords without “ ” (i.e. NYC Lawyer) your ads will be displayed to less specific searches (e.g. Is Bernie Sanders a NYC Lawyer?).
If you put “ “ around a keyword (i.e. “NYC Lawyer”) your ads will be featured to those using that keyword in their search (e.g. Most affordable NYC Lawyer).
If you use [ ] around a keyword (i.e. [Affordable NYC Lawyer]) your ads will be displayed only to those who search the exact same keyword, (i.e. Affordable NYC lawyers).
Here you can test a range of different copy. If you clicked the “Enhanced CPC” Google will soon use the ad getting the most clicks and conversions.
When you’re satisfied with your ads, click SAVE & CONTINUE to review everything.
Landing Pages for Your Google Adwords
The “Verification URL” is used to send people who click your ad to a contact page or location on your website with your phone number and any additional contact information.
If you don’t have the ability or budget to change your website to send traffic onto a specific webpage, you don’t have to.
There are landing page softwares provided by companies like LeadsPages and ClickFunnels which allow you to easily design a place for visitors to go after clicking your ads.
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Getting started with Google Adwords can be a little overwhelming. If you keep reading, you can learn about Google Adwords Express which makes the setting up advertisements easy and worry free.
Google Adwords Express
Google Adwords Express (AWE) is a simplified version of Google Adwords that automatically manages your online ads. All you have to is set up a campaign and your ads will be featured for a month.
With GMB, you can create a free marketable tool for your law firm. Start by submitting your law firm’s location and other business information. Once your account if verified (you’ll receive a verification code in the mail) you can help potential clients find your business and learn more about your services.
Now that you have a GMB listing, you can create a new AWE campaign.
After selecting your GMB listing, there are 3 easy steps to get your ads up and running:
Start by picking a goal.
Do you want prospective customers to call your law firm?
Visit your law firm?
Take a specific action on your website?
After choosing one, you’ll be requested to “Pick Goal”
The next step allows you to choose your location and the range around it to target your ads. If you’re law firm operates in various locations, you can select “In specific cities, states or countries.”
After you have chosen your location and range, you can define your service using keywords prospective clients may be searching for.
Example. Law firm, Defense lawyer; etc.
The next step requires you to write the ad.
Once you have crafted your ad, you’ll have to confirm your phone number:
The last step requires you to determine your budget. You determine your daily budget which will be calculated into a per month maximum.
You will only pay when your ad has been clicked on and when your budget is spent your ads won’t display until the next day.
You can set up a budget as low as $1.64 USD per day up to $76.32 USD per day.
Clicking next will take you to a review page where you can check the detail of your ad before it goes live.
If you haven’t set up a payment method, you’ll have to submit your credit card information to finalize your ad.
GOOGLE ADWORDS VS. GOOGLE ADWORDS EXPRESS
If you’re unsure about the differences between Google Adwords and Google Adwords Express, here’s side-by-side comparison:
Google Adwords
Google Adwords Express
BENEFITS
Pay only when your ads are clicked
Pay only when your ads are clicked
SETUP
Advanced features requiring: keyword selection, bid pricing, and account structuring
Minimal management: simply setup your ads and let them run
EASE-OF-USE
Can be difficult for new users
Easy to use
REQUIREMENTS
Adwords account + Credit card
Adwords express account + Google My Listing + Credit card
KEYWORDS
You choose all your keywords + phrases
You choose some of your keywords + phrases; Google will come up with more related to your ad
Reach potential clients in any geographic location
Reach potential clients in any geographic location
MIN. BUDGET
$0.01 per Day
$1.63 USD per Day
MAX BUDGET
N/A
$76.32 USD per Day
SUMMER OF GOOGLE ADS
Google Ads has incredible potential to drive prospective clients to your law firm’s website. If you’re looking for something quick and simple to gets ads running online, try Google Ads Express.
Whether your goal is to drive readership to your blog, a following to your social accounts, or phone calls to your office Google Ads is a budget friendly solution for your business.
As an alternative, Facebook Ads allows you to tap into social media to drive more referrals and clients to your law firm. Read Facebook Ads for Lawyers.
Facebook has considerable potential for marketing and finding client referrals. With Facebook, you can build strong relationships between users and your legal services.
For your law firm, Facebook Ads allows you to put your law firm in front of people who may be in need of legal aid.
This article will take you through the steps of starting your first Facebook Ad campaign as well as a few strategies you can try.
Facebook Pages for Lawyers
If you haven’t done so already, you may want to consider creating a Facebook page for your law firm.
This is not a requirement to use Facebook Ads, however your Facebook Page can be used strategically to market your law firm.
Facebook pages allow you to create a community surrounding your legal services. Here you can showcase your latest law related blog posts and other promotional information to everyone who likes your page.
As well, you can use Facebook Ads to drive traffic and engagement to your page to boost your online presence and, reputation.
When you’re just getting started with Facebook pages, the best thing to do is grow your page organically to increase credibility and engagement before using Facebook Ads to achieve your goals.
For the remainder of this article, let’s focus on creating a Facebook Ad and how you can use it effectively for your law firm.
What Can Lawyers Do With Facebook Ads?
Facebook Ads is divided into 3 objectives:
Awareness. Use this objective to create interest in your law firm (i.e. online branding).
Consideration. Use this objective to get people thinking about your law firm and gain access to more information (i.e. articles, contact info, etc.).
Conversion. Use this objective to encourage people to contact your law firm to arrange a consultation or use your legal services.
The goal of your advertising campaign will be different depending on what you are trying to achieve.
If you’re looking to grow your online presence, creating awareness and consideration ads will be your best choices.
If you’re looking to get people to call your office and set up a consultation, creating conversion ads will help you achieve that.
Once you have determined the goal of your advertisement, it’s time to create your first Facebook ad.
Once you have set up your account, you’ll have access to the Ads Manager Dashboard. Here you can use Facebook’s Guided Creation to create your ad.
In this example, let’s look at how to set up a Facebook Ad to drive more traffic to your law firm’s website.
After selecting Traffic under the CONVERSION objective, scroll down to continue. You’ll notice an option to create a Split Test.
If you’re unfamiliar, a split test allows you to create two ads and test them to see which ad performs better.
With Split Testing, you can create different ads that target the same people, use the same ad to target different people, or experiment with different ad delivery methods.
Facebook provides all the analytic tools to measure the results. Depending on how you setup your budget, you can choose to split your budget to run both ads equally or let Facebook decide which is the better ad and use more of your budget.
WHERE TO SEND TRAFFIC
You’re in complete control of your Facebook Ads. When you’re setting up your ad, you can choose to send people who click on your ad to your website, a Facebook Page, or even Facebook Messenger to start a conversation right away.
Not sure where to send people who click on your Facebook Ad?
Try a landing page. Landing pages are single pages online that can be designed like your Facebook Ad with more details about your law firm, how to get in touch, or other information you want to provide.
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DO YOU HAVE AN OFFER?
Sometimes, it can be an effective strategy to provide an special offer in your Facebook Ads.
This can be a free 30 minute consultation, reduced rates for a specific legal service, or something else related to your law firm.
Offers can be limited in time (i.e. offer ends November 15th) or amount (i.e. available only to the first 15 people).
The benefit of setting up a Facebook Ad with an offer is that people who see this ad can save it and receive notifications about it.
VARIABLES FOR YOUR FACEBOOK AD SPLIT TESTING
As mentioned before, split testing lets you control different variables relating to how your Facebook Ads will be viewed online.
There are 4 options:
Creative. Allows you to use all variables, 2 to 4.
Delivery Optimization. Allows you to choose how your ads are delivered. You can focus on getting Link Clicks, Landing Page Views, Impressions, or Daily Unique Reach.
Audience. Allows you to define two set of audiences to serve your ads to. You can choose Location, Age, Gender, Languages. As well, you can select some detailed targeting depending on people’s demographics, interests, or behaviors. As an example, divorce lawyers may want to target people between 25 to 35 as this is a common age when couples experience divorce.
Placement. Allows you to choose where your Facebook ads will be placed. Facebook has a range of advertising access. You can feature your ads on Facebook, Instagram, and their partner network. As well, you can choose to have your ads featured in people’s newsfeeds, side column and more.
Consider placing an eye catching ad in a new feed to drive traffic to your legal services.
Notice: Most Facebook Ads are charged based on Impression. This means, each time Facebook serves your ad, you’ll be charged. If you’re looking for a different advertising method, try Google Adwords for Lawyers. With Google, you can set up a pay-per-click ad campaign.
BUDGET & SCHEDULE
Once you have determined how your ads will be delivered, who your target audience will be, and where your ads will show up, you can set your budget.
With split testing, you can start with an even split then select to end the test early if one of your ads performs better than the other. This way, you can gain the most results from your Facebook Ad.
Start by naming your ad. Then, decide whether you will be connecting your Facebook Page to the ad or not. If you don’t have a Facebook page, be sure to click “Don’t Connect a Facebook Page.”
Next, choose the ad format you want to use.
The next step allows you to add photos to your ad. Facebook offers some Free Stock Images or you can upload your own.
Design Smart Lawyer Ads
Figuring out Facebook Ads can itself be difficult. However, creating an effective ad can be equally challenging.
There is no one design that will send people to their phones and to contact your law firm. This is where Facebook’s split testing allows you to create variations in your ad designs to see what works, and what doesn’t.
Here’s some sample ads to give you ideas for creating your own Facebook Ads:
When you’re satisfied with your ad design and have set up a billing account, you can create your ad and test the results.
Should You Use Facebook Ads?
Marketing your law firm using Facebook Ads provides you an opportunity to find client referrals and expand your legal services.
Although Facebook is used predominantly for entertainment and staying connected with friends and family, it can be used to reach new people, build your online presence, and give access to legal services.
Facebook ads are just one way of marketing your law firm. You may also want to give Google Adwords a try.
Attorney Search Engine Optimization (SEO) requires strategic planning, careful techniques and smart tactics to attract more prospective clients to your law firm.
If you’re unfamiliar if SEO, this is the standard practice of configuring both on-site and off-site elements of your website. The purpose of SEO for lawyers is to push their website to the first page of search engines (e.g. Google, Yahoo, Bing, etc.). This is important.
In this article, you will get some insights on SEO for attorneys while learning a few skills to improve your website and increasing the likelihood of finding more customers online.
WHAT YOU SHOULD KNOW ABOUT ATTORNEY SEO
Before revealing some methods you can use to improve your website’s SEO, you should know a few things about the nature of search engines.
First, Google dominates the search engine industry. There are somewhere between 60 to 80% of searchers using their service. However, when it comes to SEO for lawyers, other search engines like Yahoo and Bing should be considered as prospective clients can be found there too.
Next, getting your law firm’s website ranked is both vital and challenging. Research on Google’s search results has discovered that about 91.5% of searchers make their choices based on what they find on the first page. Take a look at the remainder of the pages:
Page 2: 8%
Page 3: 1%
Page 4: 4%
There are paid methods of getting your website to the front page, (i.e. PPC lawyer campaigns), however to save on spending SEO allows you to drive more organic visitors to your website.
Did you know? Depending on your niche, industry and the keywords your web pages rank for, organic listings can receive up to 90% of clicks.
SEO FOR ATTORNEY: WHAT TO DO
There is a critical thing to know about SEO for attorneys. Marketing online for lawyers and law firms must abide by the rules and regulations detailed by the state bar associations.
Careful considerations must be made when representing your law firm online. Performing ethical SEO will allow you to rank on the first page of search engines without any penalties. Here’s a few things you can do.
Lawyer SEO Keyword Research
Keyword research is always the foundation for any SEO strategy. You can optimize your website by focusing on keywords that have purchasing intentions. This means that you should use specific words people are searching for which will lead to them sign up for your services.
You will find that these search terms and phrases will have a high volume compared to others.
Also, slight variations in phrases can lead to a significant difference in the volume of traffic and click you receive. For example, if someone was searching for “NYC divorce attorney” they are likely to receive more searches than for “NYC divorce attorney.” The term “lawyer” tends to be used more frequently than “attorney.”
You can use Google’s keyword planner to get a basic understanding of which keywords are being used and which ones you should add to your website.
Here are some tips to guide your keyword research for effective attorney SEO:
Make a list of terms related to your practice area (i.e. divorce lawyer, Family divorce lawyers, etc.)
Compare multiple variations of your keyword phrases to find what people are actually searching for.
Focus on high search volume keywords with moderate competition.
Also, consider low competition keywords that can be easily targeted.
Dedicate pages using phrases and terms that are related to your main keyword phrase (i.e. divorce lawyers in NYC, NYC divorce lawyers, etc.)
Research the keywords your competitors are using and ranking for, then make better content that ranks higher.
Local SEO for Attorneys
Most law firms are operating from a single community which makes targeting prospective clients very competitive. In order to get your website noticed, local lawyer SEO allows you to target your website toward particular demographics in your area.
Create a location specific page (i.e. Divorce Lawyer in NYC) using specific terms that get your page ranked.
Attorney SEO: Schema Markup
Schema markup is HTML code which makes the content on your website easily understood by machines. Schema’s are important as they allow search engines to figure out the real meaning behind the content being displayed on your website.
There is a dedicated set of schema you can apply to your website that lets search engines understand that your website is related to a law firm of legal profession.
You can apply this schema markup to content like:
Addresses
Attorney Biographies
Attorney Names
Client Reviews
Emails
Phone Numbers
Using schema is a great way to get your site to stand out in the search engines. When you use schema markup, your website will have additional visible features such as star ratings, business logo, and contact info.
SEO Attorney Strategy: Link Building
In 2016, Google announced that links were one of the major factors that influence how a page is ranked in the searches. To get your push your rankings toward the first page, you will have to dedicate a significant amount of time building links from other websites. However, not all links are the same.
You need to get your lawyer website on high ranking websites. For lawyers, these are websites like AVVO, Lawyers.com, Justia, Super Lawyers. Getting your website linked on these sites will add authority and can likely boost your rankings in the search engines.
Keep in mind, it takes more than one or two links to start seeing some changes. Getting quality backlinks is a tiresome and exhaustive effort. When building backlinks to your law firm, be sure not to put your links on too many bad sites. You don’t want your site to be penalize for unethical backlink marketing.
Summary of SEO For Attorneys
SEO for attorneys is a necessity in order to get your law firm or legal service to stand out in the search engines.
Start with researching the right keywords for your website. Once you have those, build pages and posts around those keywords. On a deeper level, add schema markup to help search engines understand what your website is all about. And finally, make as many high quality backlinks as possible.
In order to run a successful law practice, you’re going to need a website. Your website is the place for potential clients to discover your legal services, get to know you, and schedule a consultation.
However, before you or hired help creates your website, you’ll want to pick the best domain name for your law firm.
A website and a domain name are not the same, although they are closely connected. The website contains all your content, information, and images. Whereas the domain name is the address that people type in their browsers that bring them to your website.
There are many types of domain names available and there’s a few important guidelines to follow when choosing the best one for your law firm:
Top Level Domain for Lawyers
Top Level Domains (TLDs) are the little part of the domain name found after the DOT. These include, .COM, .ORG, .NET, and .GOV. There is even a specially created TLD for lawyers called .LAW.
The kind of TLD you decide will play a role in your ability to being found online. The universal TLDs are those listed above. There are also country specific TLDs such as .CA (Canada), .CN (China), .EU (European Union). Using these domains are restricted to those residing in that country and may not have as large a global reach as a .COM.
Most domains can be registered by anyone, however, the .LAW specific TLD requires proof of license before it can be issued.
Consider your domain name as a very important keyword that aides in your website getting found. People looking for a lawyer may search the following in Google: Florida Divorce Lawyers.
Those words, are considered keywords and they play an important part in how your website is found online.
One thing to keep in mind is that keyword stuffing your domain name could lead to penalties by search engines and prevent your site from ever being noticed.
For example,
“childcustodydivorcelawyers.com”
While a name like this appears to be congruent with your services, there are a variety of reasons to not use this kind of name.
Best Domain Names For Lawyers
Creating a domain name that is memorable and brandable is the best approach to take. This is important. Your domain name will serve as a banner that not only catches people’s attention but prepares people for what they’ll find on your website.
So, consider the following: what is the overall message you’re trying to say? Can people remember it easily? Can they type it into their browser without difficulty? Are there other websites with domain names similar to yours?
In addition, here are a few points to help you pick the best domain:
Keep it short and simple (KISS). Shorter names are easier to remember and simpler to type into the browser. Just imagine, if your name was Bernie, you could have this: bernietheattorney.com!
Be consistent. Your domain name should be a reflection of the services being offered and/or the location you provide them. Having a name like nyccourtconsultations.com (implying that you offer court consultations in NYC) would be more powerful than worldoflaw.com (potentially implying this site is about a world of flaws?).
Don’t use unpopular TLDs. There are many different domain names available that may seem ideal for branding purposes but have less effect as a common TLD like .COM. Many people are familiar with .COM as a domain name.
Avoid using hyphens. Search engines sometimes consider websites using hyphens as spammy and trying to stuff too many keywords. For example, best-lawyers-in-san-francisco.com may signal to search engines that this website is spam. While hyphens can be used without receiving penalties.
Lawyers Starting A Blog
Having a website allows your to showcase your practice, services, past clients, and contact information to the entire world. As well, another useful thing to do on your website is starting a blog.
As mentioned before, keywords play an important part in getting your site noticed online. While the domain name plays a significant roles in directing people to the website, the content is the most valuable.
The best way to make your website stand out online is by providing expert advice and quality content. Blogs allow you to build your reputation online as well as discover new, potential clients.
Domain Name Overview:
Do
Don’t
● Do use your personal or business name(s). Remember to keep it short and simple. Use a domain name like, smithlawassociates.com, instead of smithandtullylawassociates.com
● Do use your area of practice. If you’re a divorce lawyer, legal advisor, or criminal lawyer, feature that (i.e. smithdivorcelawyers.com)
● Do use something memorable. Especially for blogs, having a domain like, fortheloveoflaw.com or leagueoflawyers.com could serve as a great platform to express your legal work as well as for branding purposes.
● Do use a common TLD (such as .COM or even .LAW).
● Do consider the ethical code. Making claims that cannot be proven, or misleading (i.e. always-win-lawyers.com) may be a violation of your local jurisdiction’s ethical rules.
● Don’t use names that may change in the future (i.e. if an associate leaves your law firm)
● Don’t use abbreviations of your legal service that could create a negative reputation (i.e. Austin, Stevens, and Smith Lawyers Group: asslawyers.com)
● Don’t use spammy words like, best, top, greatest, etc. While you may feel that your law firm is #1 in your area, the search engines may flag your site as spam.
● Don’t make it too personal. Whatever you are interested in and passionate about should not be used for your domain name, unless, it is relevant to your area of law.
● Don’t use hard to remember or difficult to spell words.
● Don’t copy another domain name. If serveandprotect.com is taken, avoid taking serveandprotect.net (or any other TLD). This can confuse your potential clients.
Choosing the best domain name for your law practice is not going to be easy. Remember that search engines like Google do provide benefits when a keyword is matched in your domain name. And you need to register domains from a trusted global domain registration company. However, try to avoid coming off as spammy and use a name that is broad but to the point. For branding purposes, short and catchy would be the better approach.
Raleigh, North Carolina, a city known for its rich history and thriving community, is also home to bustling streets and growing neighborhoods. With the expansion of Raleigh’s roads and the increase in daily traffic, personal injuries from accidents have become an unfortunate reality for many residents. Whether caused by vehicle collisions, slip-and-fall accidents, or other incidents, personal injuries can disrupt lives, leading to physical, emotional, and financial challenges.
Navigating the complexities of a personal injury claim in Raleigh requires not only resilience but also an understanding of the legal processes involved. Denial of a personal injury claim can leave victims feeling overwhelmed and uncertain about their next steps. In such cases, having the guidance of experienced legal professionals becomes crucial. For those facing challenges with their claims in Raleigh, turning to trusted advocates like Whitley Law Firm can provide the support and expertise needed to secure the compensation they rightfully deserve.
Make Sure To Go Through The Letter
One of the first steps is to review the denial letter provided by the insurance company, as it typically includes a detailed explanation for the rejection decision made by them. A thorough examination of this document can help uncover any errors or misinterpretations that may have led to the denial of the claim. Claims are frequently rejected because of inadequate evidence or inconsistencies in the description of the incident. Spotting these issues can pave the way for resolving them.
Collect Proof
When you want to make your case stronger, it’s important to gather proof. Having records can show how serious the injuries were and what actually happened during the accident. Think about getting medical documents, photos of where it happened, and statements from people who saw it. Having these details can help prove that your claim is valid. Thorough records often make insurance companies reconsider their judgment.
Seek Advice From an Expert
Recruiting a lawyer can greatly improve the likelihood of an appeal outcome. A seasoned attorney has the expertise to maneuver through the details of insurance policies and claim procedures. Legal experts carefully assess the case to pinpoint any shortcomings and offer guidance on how to address them. Their contribution frequently leads to optimal results and secures fair compensation for those involved.
Submit an Appeal Promptly
An appeal is the subsequent course of action following a denial in a situation like this, where insurance matters are concerned. Many insurers specify a time window within which appeals should be submitted. It is important to stick to these deadlines for reconsideration purposes. When drafting an appeal letter, it is essential to explain the grounds for denial and introduce any fresh evidence if available. Making sure that the appeal is clear and coherent raises the chances of receiving a favorable reply.
Think About Exploring Alternative Dispute Resolution Methods
Mediation and arbitration provide options for settling rejected claims without going to court. A mediator or arbitrator assists in guiding discussions between the parties involved to reach a fair resolution swiftly and efficiently while saving time and resources for all parties involved.
Get Ready For Action
If other options don’t work out as expected and all else fails to solve the issue at hand, litigation could be required as a last resort option. Step one in getting ready for a legal battle is grasping the legal steps and regulations involved in this process. Next is having a lawyer who serves a key function by guiding you through this phase. A legal representative will collect proof, gather witnesses, and put together an argument for court display. Although engaging in litigation may prolong the time it takes to reach a resolution, it typically leads to a fair settlement in the end.
Remain Informed and Stay Persistent
Remaining informed about the claims procedure and staying determined can be advantageous in handling insurance matters. There is empowerment in comprehending the rights and obligations outlined in the insurance policy. Staying persistent by reaching out to insurance agents and keeping abreast of any updates regarding the claim’s progress is crucial for advancement. Being proactive throughout this journey frequently results in an optimal outcome.
Get Help From Resources Within Your Community
Local organizations often provide help to people dealing with rejected claims. They offer information and assistance through advocacy groups and societies that offer aid and online discussion boards. Connecting with these resources allows individuals to interact with others who have encountered similar challenges. Shared experiences and advice exchange illuminate multiple viewpoints and all possible resolutions.
In Summary
Dealing with a rejected personal injury claim can be tough, but it also offers a chance for self-improvement and knowledge growth. By figuring out why the claim was denied and taking measures to tackle the situation head-on, people can effectively deal with legal challenges better. Examining letters carefully, collecting evidence, and seeking advice from legal experts are crucial steps to take. Exploring ways to resolve disputes and getting ready for action further helps in being prepared for any possible scenario.
Long Island, New York, is a dynamic region known for its sprawling suburbs, scenic coastlines, and busy roadways. With its dense population and a high volume of commuters, public transportation, including buses, plays a critical role in keeping the island moving. However, with so many buses navigating Long Island’s congested roads, accidents are an unfortunate reality. These incidents can result in severe injuries and complicated legal battles. When a bus accident occurs, determining who is responsible often involves multiple layers of investigation.
Law firms like Levine And Wiss, PLLC, are experienced in helping victims understand their rights and navigate the complexities of liability. From driver negligence to potential vehicle defects or even poor road conditions, the causes of bus accidents vary, making it essential to explore all possible factors. The repercussions of these accidents are far-reaching, impacting not only the victims but also the companies, manufacturers, and even local municipalities. In a place like Long Island, where transportation is integral to daily life, understanding liability in bus accidents is critical for anyone seeking justice and compensation after such a traumatic event.
Important Players Involved in Bus Crashes
Different parties may be accountable for accidents involving buses. The key to determining liability is pinpointing these entities, primarily focusing on drivers, bus operators, manufacturers, and even third-party individuals or groups. Each party contributes to the safety system, so if they act negligently, they could be held responsible.
The Responsibilities of The Driver
Bus drivers play a huge role in keeping passengers safe by staying alert and following traffic rules while effectively operating the vehicle. In case a driver neglects these tasks or fails to meet the duty of care due to factors like fatigue or distractions that lead to accidents, liability issues may arise that require proving negligence on the driver’s part.
Responsibilities of Bus Companies
Bus companies are required to guarantee the safety and dependability of their vehicles by conducting maintenance checks and providing training for their drivers. They must follow the recommended safety protocols diligently to prevent any mishaps that could result in legal repercussions for the company if neglected.
Responsibility of Manufacturers
Car makers play a crucial role in guaranteeing safety on the roads. The occurrence of faults in parts or flaws in design can result in devastating outcomes. The responsibility for accidents caused by these defects may fall on the manufacturer accountable for creating the parts. In cases where manufacturer neglect needs to be proven, it is essential to show a connection between the defect and the accident. Legal actions usually entail inquiries and expert statements to support allegations.
External Participation
Sometimes, bus accidents can be influenced by factors involving multiple parties, such as other drivers or pedestrians, as well as organizations responsible for road upkeep, like signage and maintenance routines. If poor road conditions or inadequate signage contribute to an accident, the entity in charge of maintaining that infrastructure might bear some responsibility. Similarly, reckless driving by another driver could also impact the liability distribution by recognizing their role besides that of the bus company. Understanding these dynamics is crucial in ensuring accountability among all parties involved.
Legal Aspects
Dealing with legal matters after a bus crash requires extensive knowledge of the laws and rules in place. The area where the incident occurred often plays a role in deciding who is responsible, with different criteria applied in different areas. Seeking help from professionals who are well-versed in local regulations can greatly benefit individuals looking for justice. These experts aid in collecting evidence, understanding the law, and fighting for compensation. Their experience guarantees a robust strategy to address liability problems effectively.
Settlement Agreements
Bus accident victims frequently pursue compensation for the losses they suffer as a result of the incident. Initiating this procedure usually involves bargaining for settlements or resorting to legal action in order to attain fair reimbursement. The factors taken into account when determining compensation primarily cover the medical bills incurred as a result of the injuries sustained in the accident. Additionally considered are wages lost due to inability to work following the accident and any emotional distress experienced.
Safety Precautions
Preventing bus accidents necessitates an earnest endeavor involving all parties involved in the transportation system’s safety and operations. Management practices play a vital role in lessening the frequency of such incidents. Regular training programs for drivers and strict maintenance routines also significantly contribute to improving safety levels. Furthermore, employing technological advancements like sophisticated driver assistance systems further bolsters safety precautions. By promoting an environment of safety consciousness and responsibility, stakeholders can collectively strive to lower the occurrence rate of accidents, which in turn mitigates potential legal liabilities.
In Summary
Exploring the concept of liability in bus accidents involves taking into account the various elements and individuals involved in the process, especially the role of drivers in maintaining safety standards. Discussions surrounding legal processes and compensations add further complexity to the situation, highlighting the importance of seeking professional advice. Taking a firm stance on accident prevention helps create a conducive setting for everyone involved and ultimately lowers the chances of future accidents. Delving into these aspects empowers people to confidently navigate the intricacies of liability matters with clarity and assurance.
The focus of a website is to receive the most clicks that provide a steady stream of traffic and leads to an increase in business and clients. The means that every business (and law firm) is fighting for the front page of Google.
Visitors arrive to your website in a variety of way. One way to receive free, organic traffic is by ranking high on search engines via keywords. The content you provide and the keywords included on your pages will be selected by search engines that best match the query.
An alternative to free, organic traffic is PPC (Pay Per Click).
Successful campaigns use a landing page that has a distinct message and a clear call-to-action. This means that whenever you advertisement is clicked, that person will be landing on a webpage describing a solution to their problem (i.e. call 123-456-7890 for a FREE CONSULTATION).
PPC campaigns can be set up in a variety of ways with specific ad groups targeting the following:
Search engines like Google, Yahoo, Yandex, and Bing allow you to design text based ads that will appear when those keywords are entered into the search bar. The concept behind PPC is that you will only pay whenever someone clicks on your ad leading to your website or landing page.
No more text ads in the right sidebar of search results on desktop
Up to 4 text ads will be shown above the organic listings for “highly commercial queries” (before, up to 3 were displayed)
Up to 3 text ads will show at the bottom of the search results.
The maximum number of ads to be displayed will be 7 (before, there were up to 11)
Google defines “highly commercial queries” as the keywords that are in high demand in certain industries.
What Does This Mean for Lawyer’s PPC?
When you are choosing the right keywords to setup a PPC campaign, there may be a highly sought after keyword that drives up the prices. Let’s saw for example, “New York Lawyers” is a highly searched keyword. Due to popular demand, you can see yourself paying tens to hundreds of dollars per click.
Consider this. “Lawyer” and “Attorney” are the most expensive keywords used on Bing. They cost over $100 per click when used with search queries like these: “personal injury lawyer” or “accident attorney colorado.” Your monthly PPC campaigns could cost in the thousands with a return of investment being entirely uncertain. Bing is known to be the cheaper advertising platform and Google is likely to be much higher.
With the changes made by Google, this puts increasing competition on keywords but also to a top ranking position in the search queries. Where before prices may have varied from a dollar up, the supply and demand can push your PPC campaign budget beyond its limits.
The Downside Of PPC Campaigns For Lawyers
PPC offers a paid alternative to getting your website noticed by potential clients. However, these campaigns are based entirely on bids and competition for keywords. If there are a lot of advertisers bidding on the same keyword, the price goes up.
Unfortunately, PPC advertising does not guarantee that every click will lead to your next client. In fact, you could be losing a significant amount of money at each click when no one is contacting you for your legal services.
This document from Google detailing factors that influence your PPC viewability, claims that 56.1% impressions are not actually seen. This implies a considerable amount of loss and uncertainty when relying on PPC to find new clients and grow your firm.
Now, here’s something that you have to be aware of. Since you are not the only one competing for “high commercial queries” there are occasions of click fraud.
Click fraud is an extremely shameful marketing practice where one of your competitors will continually click on your ads until your budget is depleted. While Google does provide protection from fruad, there are still ways to get around this.
What Can Lawyers Do?
Paying $100 per click may not be a viable solution for small law firms.
As an alternative to pay per click advertising, lawyers can start their own blog and generate organic traffic to their websites. Although this too requires a significant amount of keyword research, time writing articles, and consistency with posting, the investment are for those seeking long term returns.
Having a blog can bring a flow to steady clients without having to spend thousands on advertising. By utilizing your knowledge and expertise in your field, you can provide solutions clients are searching for and direct them to a direct method of getting in contact with your legal services.
When combined with social media and other marketing strategies, blogging can be a relief to highly competitive and sometimes fraudulent ways of PPC campaigns.
The benefit of setting up a Facebook Ad with an offer is that people who see this ad can save it and receive notifications about it.
