All posts by Bryan Mixon

Fresh coffee in hand, ready to start marketing your firm.

Real Digital Marketing Tactics For Solo Attorneys

Starting your own firm is hard work. You don’t have the same resources that big firms have to market yourself. But luckily, what you lack in budget you gain in scrappiness. You can move quicker and with less oversight. You can ditch the BigLaw stuffiness and appeal directly to the clients you want to help.

Here’s our promise. We will deliver an actionable plan every week that can be implemented in less than 30 minutes a day, that, applied consistently, will provide you with an audience of prospective clients that lets you focus on the law instead of glad-handing at every networking event that rolls through town.

Remember, consistency is key if you want to build up that consistent stream of clients. Consider us your coach. We’ll give you a plan, every week.

Want to get early access to these tactics? Sign up for the email list and we’ll deliver them right to your inbox, every Monday morning. If not, check back on Fridays for that week’s plan.

Photo Credit: 55Laney69 used under CC

JumpFly Reviews

Finding the right digital marketing agency can make the difference between a business reaching the next level or simply plowing on as it does currently. This is especially true for small and mid-size companies that typically don’t have huge budgets for advertising. JumpFly is one such agency that offers a variety of services that are designed to boost the presence and visibility of the companies they work with.

About JumpFly

JumpFly cofounders Brad Garlin and Mike Tatge incorporated the company — it’s actually the second company the pair founded together — in 2003. This step followed years of establishing strong connections and partnerships with leaders of the early pay-per-click (PPC) model with their first company, NetVentures.

Through hard work, resiliency and a commitment to fostering relationships with the industry’s major PPC vendors, JumpFly has honed their techniques so their clients benefit from their leadership. With access to support teams from key players like Google, Facebook, Yahoo and Bing, JumpFly’s clients — both large and small — enjoy the company’s unprecedented experience and access to the latest updates and changes.

Clients they worked with

JumpFly focuses on providing services to small- and mid-sized businesses. Their skillset is applicable to any industry and their diverse client list reflects this versatility. Below is a sampling of the companies they’ve worked with:

  • American College of Acupuncture
  • Battery Mart
  • Wedding Hashers
  • Answer Connect
  • Spicy Lingerie
  • Western Window Systems

Which type of clients they service

JumpFly services more than 400 clients on a month-to-month basis. This is because the company does not require a long-term contract.

More than 80 percent of JumpFly’s clients can be categorized as small or mid-sized businesses. The company tailors its services to meet the needs of its clients. As the result of this versatility, JumpFly works with businesses of all sizes.

Pricing of services

As mentioned previously, JumpFly tailors the services the company provides to its clients based on their unique needs. In order to obtain an accurate price for a particular client’s services, it’s best to contact JumpFly directly for a quote.

However, the following provides a rough guideline that businesses can use. JumpFly charges a one-time fee for each new client that is onboarded. This fee can range from $1,995 for small clients that are focused and need less time to over $2,995 for clients that require more research and time than the average business. For the average client, the fee is about $2,995.

Once the campaign has been launched, there is ongoing management that must be accomplished in order to maximize the client’s results. These fees are tied to the client’s monthly traffic budget.

For example, a client that has a monthly traffic budget of $1,500 pays a monthly management fee of $400. Not surprisingly, the monthly management fee increases as the client’s monthly traffic budget goes up. A client that has a budget between $15,000 and $20,000 for monthly traffic would pay a monthly management fee of $2,500. For budgets greater than $20,000, contact JumpFly for a quote.

Specialties

With a strong foundation in PPC management, JumpFly also provides a number of other, related specialty services. These are designed to target the ideal customer for that particular business and lead to a sale.

Using its proprietary software, JumpFly is able to watch a client’s campaigns 24/7. Other services the company offers include:

Why It’s Necessary

The digital landscape is where businesses level up and attain their goals in the modern economy. Large companies have generous budgets that allow them to fund in-house teams to manage their online presence and advertising campaigns.

Small and mid-size businesses, on the other hand, simply don’t have the funds to do so. Unfortunately, many of these companies try a do-it-yourself approach. While their intentions are good, small and medium-sized businesses often simply don’t have the time, employees, knowledge and other resources to do an effective job.

A common scenario involves the owner of the company attempting to take on the advertising campaign on their own. Through research — which takes up valuable time that could be focused on growing the company in ways that use their expertise more efficiently — the owner applies what they’ve learned in an effort to advertise the company. In other cases, an employee is saddled with this task.

Regardless of who is assigned the job, the result is often a haphazard approach to advertising that doesn’t tap into all of the most effective methods available today. Putting together an advertising campaign is actually just the first step of an ongoing process that must be continuously monitored and tweaked in order to get the most effective results.

Outsourcing this job to a professional digital media company offers exceptional benefits. JumpFly has a proven track record that establishes the company as a leader in a highly-competitive industry. Just like the owner of a small or medium-sized business, the team at JumpFly specializes in the tasks they execute every day. JumpFly is able to stay updated on the latest trends in the industry and apply them immediately to its clients’ campaigns.

Contracting with JumpFly gives a small or mid-sized business the freedom to focus its energies on what they know best. Meanwhile, JumpFly’s clients can rest assured that their advertising campaigns are in the capable hands of people who are as passionate about digital marketing as their clients are about their own businesses.

Benefits of Using JumpFly

JumpFly grew from its roots as a fledgling adopter of PPC marketing practices to one of the renowned marketing agencies in the industry today. Flexible, cutting edge and with a proven record of reinvention, JumpFly develops industry-leading campaigns that expand their clients’ opportunities.

From its earliest stages, JumpFly cultivated meaningful partnerships with the industry’s most influential brands. As a result, JumpFly has attained the following recognitions:

  • Google Premier Partner
  • Facebook Marketing Partner
  • Amazon Managed Partner
  • Facebook Blueprint Certified
  • Microsoft Select Agency Partner
  • TIkTok Program Partner

JumpFly is proud of its commitment to transparency. The company currently works with more than 400 companies on a month-to-month basis. JumpFly requires no long-term contracts that lock businesses into using their services.

In fact, JumpFly is confident in its ability to improve the results its clients see. The company offers a 30-day money-back guarantee so new clients can try its services risk-free.

JumpFly’s Proprietary Software

JumpFly developed a proprietary online ad management software that is as revolutionary as it is intelligent. Using innovative technology, the company’s software is able to perform more comparisons, actions and reviews in a single minute than the average human can execute during a typical eight-hour day. By using its powerful software, JumpFly offers its clients a significant and competitive advantage.

Using both human intelligence and artificial intelligence, JumpFly built its innovative system. The company’s advertising specialists worked closely with its technical team to create state-of-the-art software the taps into Amazon, Google, Facebook and Bing to identify potential trends, opportunities and concerns in advertising.

JumpFly uses its software in combination with the skilled hands-on management from their experienced and award-winning team. This approach provides the company’s clients with an unparalleled level of account monitoring, analysis and performance.

Because the JumpFly application provides ’round-the-clock insights and analysis, it is able to continuously monitor every aspect of its clients’ advertising campaign. Some of the aspects that it monitors include:

  • shopping feeds
  • results analyzation
  • landing page confirmation
  • budget monitoring
  • ads and keywords activation

In addition, this software is able to accomplish hundreds of other tasks so the client’s account manager can then take the appropriate action. Using this unique combination of both human and artificial intelligence, JumpFly is able to provide timely and actionable management of its clients’ success in advertising.

JumpFly Awards

JumpFly is an award-winning company that has a stellar reputation of integrity, transparency, honesty and professionalism. The company is accredited by the Better Business Bureau (BBB). Since 2005, JumpFly has been rated as “A+” and has zero complaints.

TopSEOs.com has independently ranked JumpFly as #1 out of thousands of companies the site has ranked. JumpFly has held this honor since 2008.

Reviews

JumpFly has numerous satisfied clients that extoll their services, attention to detail and professionalism. A few notable reviews from these clients are highlighted below:

“We have never been able to produce nearly as well as they have. They take the time to understand our business and goals to ensure we’re getting the best bang for our buck!” — Answer Connect

“Would give 10 stars if I could!” — Talaria Flats

“Their service is outstanding. I would recommend them to all my business peers.” — Pro Home Improvement

“Not only are they my favorite marketing agency, but they are also becoming like my family and true friends to me.” — Spicy Lingerie

“They have driven up our website visits and points of contacts by 300 percent during the first month.” — Western Window Systems

“They really care about their clients, these are good folks that have been doing it for a very long time. I can’t recommend them enough.” — MensDesignerShoe.com