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Category Archives: Social Media

How To Delete Instagram Account

Instagram is one of the most popular social media platforms today; however, not everyone has fallen in love with the video and picture-sharing platform. There are several reasons why people might not enjoy using Instagram. For some, it might be the amount of time they spend scrolling through pictures and videos. This might impact their ability to be productive. Other people might not like the drive to compete with other people to post the best images. Regardless, there are people who are looking to delete or deactivate their Instagram accounts.

There are several ways for people to close down their accounts on Instagram. It is important to do this carefully to make sure their data is protected appropriately. Some people might want to delete their accounts for good while others might want to suspend their profiles temporarily while preserving everything they have posted. With this in mind, there are a few common questions that people would like to have answered.

Should You Delete or Deactivate Your Instagram Account?

The answer to this question is personal as different people approach their Instagram profiles in various ways. To answer this question, it is important to take a look at why someone might want to delete or deactivate their account on Instagram.

First, some people do not like the amount of time they spend on the app. There are also some users reporting that they are seeing a lot of ads on the Instagram platform as well. We know that there are Instagram advertising agencies that just target users on Instagram, Some people spend inordinate amounts of time cropping and styling every image and video they post. Other people spend too much time scrolling through people’s stories looking for that perfect picture or image. For those who want to get rid of the distraction, it might be a good idea to deactivate the account. The major advantage of deleting an account on Instagram is that there is going to be an opportunity to return to the profile in the future. Employing a trustworthy password manager can securely store this sensitive information for easy access when needed. Sometimes, people suffer a change of heart and want to return to Instagram. In this case, deactivation will preserve this opportunity.

On the other hand, some people want to delete their profiles entirely. In some cases, people are the victims of cyberbullying and do not want to return to the world of social media down the road. Other people might have had their data stolen. Finally, some people might run an Instagram profile for a business and that company has shut down. Regardless, there are situations where it is preferable to completely delete and close the account rather than deactivate it.

How to Temporarily Deactivate Your Instagram Account

If someone has decided to disable or deactivate an Instagram account, this will hide likes, comments, photos, videos, and the profile from view. The account still exists on a backup server so deactivation will not purge the profile. The account will wait patiently for the user to return. It might even be tempting. In order to deactivate an Instagram account, there are a few steps to follow.

First, log in to Instagram via a web browser. Do not log in on the app as deactivation cannot be completed through the mobile app.
After this, click on the person icon in the top right corner of the screen.
Then, select the “edit profile” option from the menu.
After this, scroll down and click on the option that is labeled “temporarily disable my account.” This option is located in the bottom right portion of the screen.
Once this option has been selected, Instagram will ask for a reason why the account is being suspended.
After this question is answered, Instagram will ask for a password to verify the identity of the person using the profile.
Finally, Instagram will allow the account to be disabled temporarily

It will be important to store the username and password of the Instagram profile just in case the account should be reactivated in the future.

How to Permanently Delete Your Instagram Account

If you decide to delete the Instagram account permanently, keep in mind that you are going to lose all of your content on your profile. This includes photos, videos, friends, followers, and more. This means that if you decide to return to Instagram down the road, you will have to start from scratch.

Before you delete your Instagram account, make sure that all of your photos and videos have been copied to another location. Once you delete your account, you will not be able to retrieve them from Instagram. Furthermore, if you decide to return to Instagram, you will need to pick a new username. Your old username will already have been taken.

If you want to permanently delete your Instagram account, you will need to login to a web browser. You cannot use the mobile app.
Access the “your account page.”
From this page, you can select the “delete your account” option.
Again, Instagram will ask you why you are deleting your account. You will need to select an option to move forward.
After this, you will have to enter your password once again to verify your identity.
Instagram will make you think about it one more time. Then, you will be able to permanently delete your account.

Remember that after this process is done, your account will be purged from Instagram. You will not be able to access it in the future. This is why you should store your photos and videos somewhere else if you want to use them for another purpose down the road.

How to Reactive Your Instagram Account

If you decided to deactivate your Instagram account, you may want to reactivate it later. Perhaps you were too busy in the past or maybe you just wanted to take a break. When you reactivate your account, you will be able to pick up where you left off. In order to reactivate your Instagram account, you will need to log in with your old username and password. When you log in, Instagram will ask you if you want to reactivate your account. Select the appropriate choice and your account should appear exactly as you left it. All of your photos and videos should be there; however, a few of your followers might have deserted you during your hiatus.

How to Access or Review Your Data on Instagram

There has been a lot of attention paid to the storage of personal data on social media profiles. There have been numerous scandals related to people’s personal data being stored for business use. Instagram is sensitive to this and has made it easy for people to review their data. How you are going to access and review your own data is dependent on what server you are using.

If you are using Instagram via the web, start by going to your profile. Then, select the settings icon. From there you can select the “privacy and security” option. Finally, scroll down to the “account data” option and view your data from there. You should be able to see everything Instagram has related to your account.

In the mobile app, the process is similar. Go to your profile first. Then, select the icon that has three horizontal bars. From there, you can access settings and then the “security/account data” option. Finally, click on the “view all” option to take a look at your account and data.

It is important for people to review their data on a regular basis. They should make sure that all of their information is correct while changing or removing things that might be inaccurate or that they don’t want to be stored on the social media platform.

How to Download Your Instagram Pictures and Account Details

Before you decide to delete or deactivate your Instagram account, you should download all of your data first. In order to do this, you need to follow a few steps. If you are using the web browser version of Instagram:

Go to your profile and select the Settings icon
After this, click on “Privacy and security”
Next, scroll down to the “data download” option and click on “request download”
Instagram will then ask for your email address and Instagram password
Be sure you enter the same email address that you want to use to retrieve your data
Shortly, Instagram will send you an email with a link to your data
Click on the “download data” link and follow the instructions provided

If you are using the mobile app version of Instagram:

First, click on the three horizontal bars to bring up the menu from your profile
After this, click on the “settings” icon
Again, scroll to the “security” section
Select the “download data” option
Finally, enter your email address and click the “request download” option
Instagram will ask you for your email and password before they send you a link to the email address you entered above
Once the link arrives, click on it and follow the instructions to retrieve your data

It may take up to two days for Instagram to send you a link to download your data. Be patient and give them 48 hours before repeating the process in search of another link.

Deleting or Deactivating Your Instagram Profile and Account

This is a brief overview of the various options when it comes to deleting and deactivating your Instagram account. Prior to taking any of these measures, make sure to protect your data by downloading your photos and videos somewhere else. Furthermore, be sure to think about whether deletion or deactivation is best. While there are numerous advantages of Instagram, there are also some downsides to the platform as well. Anyone who is thinking about deleting or deactivating their account should take a look at the helpful information listed above.

by Bryan Mixon November 28, 2024 Social Media

How To Become An Influencer

In a short time, influencer marketing boomed from a fringe market into a multi-billion-dollar industry. Even though obtaining visibility on social sites has also grown more challenging, new social media stars still appear regularly. Influencers gain their popularity because they can deliver stories that engages audiences. That’s exactly the sort of content that businesses want to represent their own brands. If you believe that you’ve got stories to tell, you can set goals and make a plan to establish yourself as an online authority.

Become an Online Influencer in Seven Steps

With your goals in mind, you can include these seven action steps in your plan to develop yourself into an influencer:

1. Pick a Niche

You need to select a niche that truly interests you. If you plan to succeed, you’ll need to stick with this niche for a long time. If you want to radiate authenticity, you need to find topics that keeps you engaged. Of course, most people have several interests. If you need to choose, you might start with the kinds of topics that are likely to be the most popular and profitable. Later, once you establish yourself in a good niche, you can always use your platform to branch out as you see fit.

2. Optimize Social Site Profiles and Platforms

Once you’ve decided upon your chosen niche, you should figure out which social sites will give you the best chance to grow your audience quickly. Sometimes, you’ll have better results if you establish yourself on one or two social marketing platforms before you branch out much to others. You should research typical social site‘s typical audiences.

For instance, LinkedIn works well for professional and B2B marketing while Pinterest captures the attention of shoppers and homemakers. You can uncover plenty of marketing statistics about the larger social sites. On the other hand, you might just check out your competition to see where they’re thriving. On the other hand, some influencers say they make more affiliate revenue on some sites and more advertising revenue on others. Your platform choice may also depend upon your main business model.

3. Understand Your Audience

You should probably spend some time researching your potential audience before you commit to various social platforms. If you’ve chosen a niche market that you’re interested in, you may already have some understanding of your potential audience members already. Before you produce any content to serve to this audience, you should make certain that your understanding of your audience lines up with the current reality.

To get started, you might rely upon a couple of good tools that can help spark your own inspiration:

BuzzSumo: This tool will give you good information about the most popular content for given topics and keywords. Because of this, it can also show you the most powerful influencers in your niche. You might view these influencers as competition, but you may serve yourself better if you can connect and cooperate with them. Remember that a rising tide lifts all boats.
Google Trends: Google’s free tool will show you what people search for on this major search engine. For instance, let’s say you’re interested in T-shirts. A quick search will tell you that the popularity of that term has waned somewhat over the past year. On the other hand, the popularity of Kobe Bryant T-shirts has increased.

4. Create and Post High-Quality Content

Naturally, you will want to develop yourself as an influencer by establishing your own unique brand. At first, you might try riding on the coattails of established influencers in order to gain visibility. In fact, you might consider current influencers in your niche and figure out how you could add additional value to their work. Then create that value and reach out to them and let them know about it. Also, don’t be shy about adding a helpful description and link to your content in their own comments section, where their audience will see you.

Of course, the kind of content you develop may depend upon your platform, niche, and preferences. For instance, you may want to develop shorter videos for Facebook than you would for YouTube, based upon typical engagement times for people on either platform. In addition, you should look for an angle that’s likely to generate interest.

For instance, one video influencer promotes his historical-artifact shop with period-specific cooking videos. He started with period-battle reenactments and almost accidentally discovered that people liked the cooking videos more. You should develop content to support your clearly designed goals and then make sure you know how you can measure performance.

5. Keep a Consistent Content Schedule

If you want to name one trait of most successful influencers, that would be consistency. You can use tools like HootSuite and Buffer to automate your posting schedule; still, producing a steady stream of content can challenge new influencers. Still, your consistent schedule will help you draw an audience and give you data you can use to measure your success. If certain angles or social sites have proven more successful than others, you will know how to adjust your content plan.

6. Engage With Your Audience

It’s worth mentioning that the entire point of social platforms is to encourage sociability. You don’t need to reply to every comment; however, you should always try to reply to sincere questions and relevant observations. If other influencers stop by to comment on your content, even if it’s plainly just to drop a link, see if you can reach out to build a relationship with them.

7. Let Brands Know That You’re Open to Working With Them

Sometimes, the easiest way to begin earning income by promoting brands is to join an affiliate program. For instance, you might use a particular product in a demonstration and let your audience know that they can purchase it by following the affiliate link in your profile. If that’s not an option, reach out directly to companies that you could feature to introduce them to your social platforms and ask for sponsorships. You can also connect with brand representatives online through platforms like LinkedIn. Once you grow your audience, you’ll probably find that companies will start to come to you with offers.

The Advantages of Developing Yourself as an Influencer

Establishing yourself as an influencer takes effort. In turn, you could gain fame, help worthy causes, promote quality businesses, and sometimes, even get rich. Whatever your own goals, document them in order to develop the strategy to make it happen.

by Bryan Mixon November 28, 2024 Social Media

When Is the Best Time to Post on Facebook

You’ve created a brilliant content strategy that has great posts to share on social media. It’s full of compelling tidbits, news, information and high-value posts that will attract new customers and bring existing customers back.

Now the question is: When should you post the content on Facebook?

Why Does Facebook Post Timing Matter?

Analysts are constantly trying to discern the algorithms Facebook uses for content sharing on one’s stream. If you’re not using paid advertising on Facebook, then it can become a bit of a guessing game to determine when to put your content out in the open.

Facebook does appear to favor posts by friends and family, making it more challenging for organic business posts to be seen. One study of 43 million posts by the top 20,000 brands found that there had been a 50 percent drop in engagement (measured in likes, shares, comments and reactions) from the start of 2017 to the middle of 2018.

With more than 80 million business pages on the platform, that’s a lot of noise to fight against to get your content seen.

What can you do to determine the best time to post on Facebook? Part of the challenge is the various recommendations afloat on the web. Consider the various time recommendations below:

11 a.m. and 1 p.m. to 2 p.m. on Wednesday (Sprout Social)
9 a.m., 11 a.m. to 12 noon with Thursday and Sunday the best days (HubSpot)
8 p.m. on Thursday (TrackMaven)

Here’s a closer look at the logic behind the selected dates for several of the studies noted above.

Sprout Social. While the Wednesday times were among the most optimal, there are other factors. Broadly, the most regular engagement occurs Tuesdays to Thursdays from 8 a.m. to 3 p.m., with much lower engagement on the weekends, before 7 a.m. and after 5 p.m.

HubSpot. The early morning and midday times are when people first arrive in the office or are about to break for lunch.

What Are the Suggested Best Times by Sector?

Many of these studies break down the optimal times by industry or demographic. Here’s a look at some sector breakdowns.

Best Times to Post on Facebook for B2C

According to CoSchedule, the best times to post are when workers typically have breaks or are at the end of their day – 9 a.m. to 10 a.m., 11 a.m. to 12 noon and 4 p.m. to 5 p.m. Sprout Social recommends posting on Wednesdays at 1 p.m. and Friday at 11 a.m.

Best Times to Post on Facebook for B2B

CoSchedule recommends posting at 9 a.m. or 3 p.m. to 4 p.m.

Here are some of the best times for specific industries, according to Sprout Social:

Education: Wednesday at 9 a.m. or Saturday at 5 p.m.
Finance: Wednesday at 12 noon
Healthcare: Wednesday from 10 a.m. to 12 noon
Media: Tuesday through Thursday at 9 a.m. or Friday from 8 a.m. to 9 a.m.
Nonprofits: Wednesday and Friday from 8 a.m. to 9 a.m.
Recreation: Tuesday at 2 p.m., Wednesday at 1 p.m. and Friday at 11 a.m.
Technology: Wednesday from 9 a.m. to 12 noon

What Is Facebook Audience Insights?

Facebook offers users a powerful tool to use in determining the right time to post. Audience Insights is a free tool to provide you actionable intelligence about your audience, prospects or all of Facebook. It is typically used to target ad buys on the platform, but can also be used to understand better when to launch content.

You can select from three options for audience – everyone on Facebook, people connected to your page or a custom audience. You can also set various demographic criteria, including age, gender, location, language, relationships, education, market segments and interests.

One of the best features of Facebook Audience Insights is its Relevance and Affinity measures. Relevance shows you the Facebook pages relevant to your chosen audience based on page size, affinity and people in your audience who already like a page. The Affinity measure indicates how likely an audience is to like a page compared to the entirety of Facebook users.

There’s also Facebook Insights, which can give you information about your posts. You access the feature at the top of your Business page. You can look when your page’s fans are online and which of your posts are the most successful.

What Social Media Platforms Can My Business Use to Manage Facebook Posts?

There are plenty of options for businesses looking to automate your Facebook posting calendar. Each of these platforms allows you to schedule times, provides analysis and metrics, and simplifies your content management strategy. Here is a look at a few of the most popular:

Buffer. Buffer automates your social posting by adding content to a queue. The tool posts at times you predetermine. The paid version of the service includes analytics.
Hootsuite. One of the oldest social media management platforms, Hootsuite includes scheduling options and content curation, allowing you to tag and search for content to use across media and streams while managing usage across teams. The tool also tracks social conversations about your content.
Loomly. Started in 2015, this site offers automated publishing, collaboration tools and multi-account management. It simplifies workflows and provides more structure via a strong social media calendaring solution.
PromoRepublic. This tool will recommend a posting schedule and suggest content for each social media platform using an artificial intelligence tool that analyzes your audience’s engagement patterns.

How Can I Determine the Best Times to Post on Facebook?

There is clearly no one definitive answer on when to post to Facebook. The optimal time depends on the audience you’re seeking to attract and engage, the content you’re using and the industry you’re in.

Here are a couple of recommendations.

1. Use the Data to Inform Your Decisions

Facebook data and information you glean from a posting platform are plentiful. It’s best to understand your own audience demographics and how your content performs to inform future posting times.

2. Timing Is Everything. Relevance Matters

Sports teams don’t wait to post boxscores. News outlets share breaking news as fast as possible.

You will likely be guided by when you think it’s most relevant. Some content only matters when it’s posted in a timely manner. New product announcements, sales, timing with ad campaigns in other media all should inform when you post. Don’t be afraid to experiment and track the results … giving you more data.

Facebook is a powerful medium, enabling your business to attract customers, fans and followers. Using insights, data and tools can give your business the intel to help create and schedule content to have the greatest impact.

by Bryan Mixon November 28, 2024 Marketing, Social Media

6 Reasons Why Lawyers Should Use Facebook Ads

Getting your law firm noticed can be one of the most challenging parts of your legal service. While traditional methods of advertisement (i.e. newspaper, radio, etc.) may still have some effect, in today’s smartphone-driven world, lawyers using Facebook Ads can give them an added advantage. We suggest hiring one of the best Facebook advertising agency to get you up to speed.

Before getting started, you may want to review this article about Facebook Ads. It’s an overview of Facebook Ads and can help you get started.

In this article, let’s look at the reasons why lawyers should be using Facebook Ads and how it can benefit the firm.

Access to Prospective Clients

Facebook is more than just a place to communicate with friends and share cute videos of cats. Many businesses are using Facebook because of the possibility of building strong relationships with their customers and clients.

Start with a Facebook page. Then share relevant content that people will want to read. Let your law firm website be the place where you advertise your services and your Facebook presence be where you establish a connection.

Facebook is a huge marketplace where people are sharing personal information about their daily lives. From their upcoming divorce to a recent car accident, Facebook gives you access to many prospective clients.

Target Specific People

Looking at the advertising potential of Facebook, the ability to create demographic specific ads allows you to target more people likely to use your legal services.

Facebook Ads has evolved significantly in recent years. They continue to make modifications and improvements to the way you can set up your ads.

For local businesses, the benefits are big. Being able to target specific regions of a city or groups of people experiencing similar problems can guide you toward a more effective Facebook Ad campaign.

Unlimited Customization

Aside from the targeting abilities Facebook Ads provides, you also have unlimited potential for customizing your ad campaigns.

Consider creating a unique landing page on your website that directs people clicking your ad. Send them to an email list subscriber or request a phone call right away.

The most important thing to do is to have a landing page that is related to the Facebook ad you use. Here are a few things you can put on your landing page to improve your ads performance:

A short (~2 minute) video detailing your legal services
4 to 7 pieces of important information
Your call to action (i.e. submit your email or give us a call).

Keep your landing page short and to the point. The purpose of Facebook advertising is to direct prospective clients toward contacting your law firm. If you have too much on your landing page, it can be overwhelming and cause visitors to leave right away.

An alternative to the landing page approach may be to send those who click your ad on your Facebook Fan Page. When they’re there, you can offer a valuable piece of content for their contact information.

Affordable

Unlike Google PPC, which has competitive keywords costing more than $100 per click, Facebook Ads can be very cost-effective and you can find some of the best google adwords agencies that can help you execute these campaigns.

If you’re doing the advertising yourself, it may take some time to find the right combinations before you discover an effective ad result.

In contrast, there are many digital marketing services that can offer their expertise in creating a campaign that fits your budget.

Whether you want to spend a few hundred dollars per month or significantly more, you can set up a campaign and measure the results. Knowing where your budget is going and evaluating the return on investment is just another get advantage that Facebook Ads has for lawyers.

Share Your Expertise

Let’s face it, people are using Facebook to be entertained and stay connected with their loved ones. They don’t enjoy being bombarded by advertisements selling products and services.

If you’re going to be using Facebook Ads to attract clients to your law firm, you’ll have to provide valuable information.

If you’re a personal injury lawyer, consider sharing an article like:

Car accidents occur daily and studies have shown that most accidents occur because of these major reasons.We discuss 7 reasons how personal injury lawyers help and how you can reduce the stresses that come with getting in an accident.

If your focus is a divorce lawyer, you may want to try:

Studies show that children live unsatisfying lives and perform poorly in school when their parents are conflicting at home.We discuss 5 reasons why children can benefit from divorce and live happier, more successful lives.

Providing posts like these for Facebook users allows you to interact directly with prospective clients. Instead of selling your services you can create a relationship that makes you an expert on the legal practice you specialize in.

Build Community Awareness

Even though you are sharing content and providing valuable information, people may not inquire about your legal services right away.

From a consumer’s perspective, it takes multiple encounters with a brand before they make the decision to purchase. With the impacts of marketing and the skepticism of today’s consumers, that number continues to increase.

As you build awareness within the community, you’ll be able to stand apart from other law firms that don’t offer additional information to those on Facebook.

Facebook Ads is just one way to get people to recognize your legal services. You should also consider an Instagram advertising agency as they work hand in hand with Facebook. When people start reading your articles, they may have questions related to their situation. Having other tools on your website, such as a Customer Response Management app, can help answer their questions and set up a consultation at your office.

Check out this article on CRMs for lawyers to use in combination with your Facebook Ad campaigns.

by Bryan Mixon November 28, 2024 Marketing, Social Media

How To Get Clients As An Attorney

If you’re fresh out of law school, you might consider starting your own law firm. In order to succeed in legal profession, having the ability to find new clients will become the foundation of your success.

One of the first things new lawyers that you can do to spread the word of your career is by simply talking about it. Whenever you meet new people, let them know you’re a lawyer.

What you shouldn’t be doing is giving away free advice but instead discuss what it is your law firm can do and how they can get in touch with you.

If you want a few more ideas on how an attorney can get clients, here’s a list of ideas to help you refer clients and grow your firm.

Friends and Family

Your friends referring clients and family will be one of the best referrals to help you find new clients as an attorney.

Since they know you best, you’ll become the first person they’ll mention if one of their friends or someone they know needs a lawyer.

If you’re opening a new firm, be sure to send an announcement via letter or e-mail to let everyone know.

Join the Bar Association in Your Community

If you have absolutely no connections, the first thing you should do is join any bar associations of committees in your community. Making connections and building relationships with other attorneys will give others a chance to get to know you and what you do.

Eventually, this can lead to mutual exchanges of clients back and forth. If one of your new lawyer connections has a client they can’t help (i.e. your connection is a divorce lawyer looking for legal advice for a car accident) they may refer that client to you.

In exchange, when you get clients at your own law firm, seeking services you don’t provide, you can refer them to someone in your list of connections.

Develop Your Online Presence

Social media and online browsers are great places to start finding clients as an attorney.

Get started with a website. Having a website allows you to showcase your previous cases, give information about your law firm, and most importantly, let’s visitors know how you can help.

Once thing to consider when setting up a website to find new clients is your domain name. The domain name you choose for your law firm’s online identity should stand out and briefly highlight your area of expertise. Make sure you choose the right domain name for your brand new law firm, before going live.

With your newly made law firm website, you can begin to share your knowledge on a blog. Blogging allows you to share content about your law firm in a way that connects with prospective clients dealing with legal problems.

Articles like, “What to do if you want a divorce” or “Steps to take after a car accident” provide information people may be searching. Of course, within articles like those will include “contact a lawyer to start a consultation.” If you’re content marketing is done well, you can use blogs to attract visitors to your website, get them to contact your firm, and potentially increase the number of clients you get.

Social Media

With a blog for your law firm’s website you can begin sharing content on places like Facebook, Twitter, Instagram, LinkedIn. Sharing on these platforms allow you to make direct connections with those who may need your legal services.

As your social media channels grow in size, you can occasionally share promotional posts such as “Get a free consultation” or “You pay if we win!”

Posting frequently on social media is how you’ll stand out online. While this may seem like an added amount of work, your posts have the ability to get new clients organically. An alternative to this would be advertising.

Advertising

Two methods of online advertising for lawyers is by hiring a Google Adwords agency or a Facebook Ads agency / Instagram Marketing Agency.

Creating a pay-per-click (PPC) campaign with Google will put your law firm’s website at the top of the search engines. Instead of worrying whether your website is ranking high in the search engines organically, you can use a PPC campaign to put you at the top.

Google AdWords uses keywords to match your ads with someone searching for it. For example, if someone was searching for, “attorneys in New York,” having an ad using that phrase will increase the likelihood of it being clicked. However, depending on where you live and what area of practice you are in, Google AdWords can be very expensive.

Facebook Ads is another way for an attorney to get new clients. You can modify your ads to target specific groups of people and create a distinct purpose. Facebook ads can be used to grow your social media page or directed toward a contact page or get in touch with your firm.

You can also create ads for LinkedIn and Instagram depending on your practice area and how detailed you know your prospective client types.

When using online advertising to push clients to your website, be sure to send traffic to pages that convert. You could end up paying a lot of money if you’re web pages are not created to turn a curious visitor into your next client.

Attorney Lead Generation Services

If you’re not good with technology, social media, or websites, you can use an attorney lead generation service to find new clients.

Total Attorneys and AttorneyBoost are services which allows you access to a pool of people looking for a lawyer. Total Attorney handles your own marketing efforts and sends traffic to your website.

Online attorney solutions vary in quality of clients and conversions on your website. Use these with caution.

As an attorney, getting clients is the key to a successful legal practice. How you find clients will require a combination of the above ideas in addition to the methods you discover and learn.

How to Get New Clients as a Lawyer

In the legal sector, digital marketing can attract up to 50% of potential clientele.

How Lawyers Get New Clients With Networking

Networking has never been a buzzword anymore and the key is to be a part of every sector. In law practice, lawyers must create networks for the client. Networking is essentially more than meeting attorneys at conferences or meetings. While networking has an important role to play, extensive networking is essential for attorneys in order to connect to individuals and entities outside a legal network. Imagine a motorcycle accident lawyer.

Lack of Positive Reviews

Our society is fueled by online reviews in a way where the average person will value the online review more than a friend will. When one searches online for an attorney, the choice usually depends on what stars are next to the firm. A lawyer who received poor ratings should read the reviews of those reviews carefully, as 90% of consumers’ decision is made based on what they read. Having positive feedback from previous clients can give them confidence that you have a great reputation and increases the chances that you will be asked for an interview. Then again, online reviews must be considered a bit like the credit ratings.

How Can Lawyers Get More Clients With SEO

The next steps in becoming a successful lawyer involve using the power of search optimization. Search engine optimization for law firm attorneys is a technique that makes your website recognizable for search engines. the Google search it’s algorithm for rankings differ according to various factors. Websites that get high rankings may appear on page 1 of the search engines. This organic results are shown above the paid advertisements, more about those advertisements to be announced soon. If one wants to be viewed in a clientele area the importance is in creating a landing page on the SERP.

Build a High-Performance Website to Attract More Legal Leads

If potential clients see you through an appealing website they will be happy with your firm’s ability. Using these steps, you can convert prospects into customers. A good lawyer’s website is essential and must have no overstatement. Having no good website can result in poor performance in marketing and advertising campaigns. Your paid marketing strategy generates a terrible return on investment. If you thought you didn’t have the skills to write an effective website to attract and retain new legal clients, then it’s not necessary.

Build an Online Presence

Referrals provide many clientele. However, it is decreasing from 21% in 1 year to 43%. It doesn’t surprise anyone as 96% seek legal counsel online for their questions. As a lawyer looking for clients you should not neglect the potential for digital marketing. The internet has become a more effective platform to advertise & have clients find other clients. How can I make more leads through my website? SEO isn’t a simple process.

Referrals From Other Lawyers

85% of business is generated through referrals. Developing strong relationships with your former clients and colleagues is the key for the business development side of an effective legal practice. Of course, sometimes it is necessary to go an additional mile for the best possible customer satisfaction. Law firms with higher referrals usually have quid pro quoi. Tell your customers you appreciate this gesture when a client does!

Create Free Lead Generation Opt-ins

To gain legal clientele, an attorney should gain the confidence of their target audience. This can easily happen utilizing free lead generation opt-ins. In general, lead generation opt-ins are very valuable content and can be easily accessed through e-mail. What are the similarities? Maybe you have already tried doing it to look at an item. For a new attorney, you can download e-books and other useful documents for legal matters (e.g. filing a divorce). Tell me the reason why people signup as clients?

Legal Directories Are a Good Source for New Law Firm Clients

Lawyer’s lists will help you improve brand visibility in many ways. Specifically, we suggest that you use legal directories to ensure search results are valid for multiple directories. Listed in legal directory websites can improve online visibility. Among the most popular legal websites you can find a list of all the top legal professionals and firms you work with in one site: You’re better off using multiple directories to increase visibility.

Local SEO Is Key to Getting More Lawyer Clients

Local SEO is an online optimization method that targets clients located near the location of law firms. This is the most efficient way to have clients find lawyers for a client. If your website has local clients, it must be optimized with keywords that match specific locations. You just need to tweak your keyword list and include words like the name of the city you live in. So let me say your lawyer provides bankruptcy services in Atlanta, Georgia. You can use the keyword Bankruptcy law practice in Atlanta.

How Lawyers Get Clients With Organic Search

Most people know about SEO. You might even be able to see how this is done by weaving keywords into the site content. Moreover, many people can type his query on Yahoo, and then contact an attorney for advice on the matter. But these are merely a few SEO tactics worth pursuing. Optimizing your website for search makes it a better search site. And a drop in rankings is astronomically huge. What does Google think happens when it shows up first in search? How many times do people click a site to get more visitors?

How to Get More Clients for My Law Firm Using SEO (Tutorial)

To improve search visibility, there are online and offline optimization strategies that need to be considered. For a personal injury lawyer alone, it can be tricky to determine keywords when searching a website for a particular keyword. We say this to our potential clients. Tell me your desire? How can one illustrate this problem? It’s great, and you aren’t here yet. Tell me the answer to this question? Your prospective clients will probably look into “what happens in personal injury cases” more frequently.

Run Advertising Campaigns

Often the most recent lawyers have a preference towards paid advertising. Advertising is available in all forms: print, radio, television or online. Because our firm specializes in Digital Advertising for Law Firms, our focus is Internet Advertising. It is also advantageous for your potential client-ele to find leads quickly within your target location. Tell me the way things are working. I mean, a man searches online for criminal lawyers in New York. Depending on the content of your site your ads should appear above the main page. The chances are increased that a customer clicked on a link or booked a meeting on this site. Does that sound very nice? Basically, advertising is an incredibly effective way to attract customers.

Be Helpful to Get More Clients

Several prominent law firms need SEO to be successful in Google. Your company is unique. Use Google Ads and digital advertising to improve your search ranking and increase visibility on search engines. Can someone get more legal clients? Answering client questions. The more beneficial the content, the longer they remain on your search engine marketing website.

Lawyer Directories

Legal directories are an excellent resource to grow your visibility. They help lead finding more paying clients by having an important place where they can be seen. Check all the legal directories available and confirm your application is approved. You can increase the chances people call you when someone wants help. Several legal directory websites specialize in just one field. Therefore, knowing what makes your presence different is important for a great result and for you.

Slow Response From Legal Team

Tell me the average amount of time a prospective customer takes in response to a website request? It’ll be hard to turn prospects into business. This is possible via chat bots or automated software. The technology can respond automatically to requests for specific data from clients. Automated response meets client’s desire for instant gratification.

Reputation Management Is Key

Let’s just say that some reviews will be good, some are bad. Finally, you must address the negative review. Your answers will show you the integrity your prospects are looking for. Upon the failure of a project, it will go back. Negative reviews can be useful lessons if you are concerned about something you could improve. All negative comments will mean that you either give help or contact me directly. Besides reputation management, some of these directories have been mentioned previously.

Make a Great First impression

Having a good first impression is vital for convincing someone to trust you on personal issues. With an ever-changing legal landscape, every law firm should differentiate themselves as an important choice for clients. Insight from clients automate their intake process to improve customer satisfaction. The rapid response of our clients leaves lasting impressions in every step of their journey.

Smooth Client Experience

Without the need for an ongoing client intake, the leads (potential customers) often get lost. Consumers enjoy smooth and low-effort experiences. The more attention you give the child the more happiness they’ll have. Client intake software allows for quick access and quick collection of leads’ data using an online client intake form that automatically creates a record of them in your database.

Email Marketing Can Get Lawyer Clients

Email marketing offers many benefits. Email marketing is a very efficient way of managing it all. For instance, if a user visits the blog a few days before the event and provides their information, you can include it in the list you have on this website. Afterwards, it is possible that you send regular mail weekly. The emails are intended to remind clients that your firm exists.

by Bryan Mixon November 28, 2024 Branding, Business, Marketing, Social Media, Ultimate Guides, Websites

The Biggest Mistakes Lawyers Make With Advertisements

Lawyers depend on advertisements to build an awareness of their legal services and attract new clients to their firm. While traditional methods are still in use, online marketing (via hiring the best Facebook Ads agency and the best Google Adwords marketing agency) are becoming the common trend for advertising.

If you’re considering to use advertisements for your law firm, here are some of the biggest mistakes lawyers make and what you can do to avoid them.

Unfocused Marketing Campaigns

You may have a large budget to spend on marketing your law firm, but if you don’t have a focal point you’ll be spending your money on nothing. You can create a generic “contact for a free consultation” marketing message and take anything that comes in the door.

Or, you can segment your marketing message and target the specific legal services you offer. Invest your time and money creating marketing messages related to the specific cases your law firm handles.

Once you concentrate your marketing efforts you can find the right prospects for your firm.

Poorly Written Content

The content you publish on your website is a representation of you and your law firm. The internet is filled with spammy websites and people know when they’re being sold to.

Your content should be informative, error-free, and relatable to the people you think will read it.

Also, to improve the effectiveness of your content, add logical and emotional reasons to hire you. People are searching for someone who can truly help them with their problems.

Use your content to tell people you understand what they are dealing with and that your legal services are here to help.

Asking For Too Much

Your advertising efforts may be effective and delivering high traffic to your website. However, you may find that no one is contacting you for more information or to start a consultation.

If you’re asking prospective clients too much information in your contact boxes, many prospects are likely to turn away. People are constantly concerned about their privacy and with the rise of identity theft, there is a hesitancy to sharing personal information online.

Nonetheless, lawyers require some information to begin evaluating their case and being able to respond to it. Only ask for as much as you need and after receiving their contact information you can begin to ask the questions needed to get their case started.

Complex Web Design

There’s nothing more frustrating for a visitor to a website than a complex and confusing web design. This is known as your bounce rate, which is the number of visitors that come to your website then leave right away.

When you’re putting your legal services online, consider your visitors. Ask yourself these questions:

What is the most useful information my visitors need?
Does my law firm web design have a clear call to action (i.e. call for a free consultation)?
Is my contact information easy to access or will a visitor have difficulty finding it?
Does my website invite visitors to join my social?
Would adding a pop-up lead capture improve my conversions from visitors to clients?

If you’re struggling to come up with an effective web design for your law firm, consider these best law firm websites from 2017.

Also, if you have analytics set up on your website (i.e. to monitor where visitors are coming from and where they are frequently visiting) find your best content and feature them in the sidebar of your content pages.

Spending Your Entire Marketing Budget

Whether you’re using Facebook Ads, Google Adwords or and Instagram advertising agency, you have complete control over the duration and style of your marketing campaign. If you spend your entire budget without testing different ideas, you may end up with a lower return than you hoped for.

Start by setting your budget low and creating a series of tests to see which messages make the most impact on your target audience. The analytics offered in Facebook Ads and your Google account can help you determine which campaign is effective and could use more of your marketing budget.

Incongruent Landing Pages

In the world of advertising, having a congruent message is crucial. You’re marketing message and your landing pages should live up to the promise you’re making.

Advertising something like, “Steps to take after getting in a car accident,” then sending them to a landing page with a promotion to your service may not deliver the best results.

The purpose of proving valuable content online is to establish yourself as an authority in law as well as trustworthy.

Use your landing pages to capture leads in exchange for content that people are looking for.

Not Focused On Converting Visitors

You can spend thousands of dollars on advertising to get traffic to your website. However, if your website is not developed to turn those visitors into clients, you’ll be wasting your marketing budget.

The purpose of any website, especially a lawyer’s website, is to convert visitors into clients. There are many ways to do this. You can send visitors clicking on your Facebook Ads to a landing page requesting their email in exchange for valuable content.

Or, perhaps the most effective method of converting traffic, is by adding live chat to your website. Having the ability to communicate with visitors while they are live on your site allows you to address any questions they may have and arrange a consultation immediately.

The alternative would be to hope they find your contact page and send you an inquiry.

Not Having A Unique Selling Point

Having a distinct call to action is an important feature for any lawyer’s website. In addition to that, your website should have a unique selling point which differentiates your legal services from others online.

What makes you different from other law firms? How can you help more than other law firms with the same legal services?

Having case studies and client referrals on your homepage are one way of showcasing your legal abilities to prospective clients. However, you should take a moment and ask yourself what can you offer that differentiates you from your competitors.

Now that you know some of the mistakes lawyers are making with their advertisements, you may want to review advertising regulations from the State Bar.

by Bryan Mixon December 17, 2024 Branding, Business, Email Marketing, Local Search, Marketing, SEO, Social Media, Ultimate Guides

Facebook Ads For Lawyers

Facebook has considerable potential for marketing and finding client referrals. With Facebook, you can build strong relationships between users and your legal services.

For your law firm, Facebook Ads allows you to put your law firm in front of people who may be in need of legal aid.

This article will take you through the steps of starting your first Facebook Ad campaign as well as a few strategies you can try.

Facebook Pages for Lawyers

If you haven’t done so already, you may want to consider creating a Facebook page for your law firm.

This is not a requirement to use Facebook Ads, however your Facebook Page can be used strategically to market your law firm.

Facebook pages allow you to create a community surrounding your legal services. Here you can showcase your latest law related blog posts and other promotional information to everyone who likes your page.

As well, you can use Facebook Ads to drive traffic and engagement to your page to boost your online presence and, reputation.

When you’re just getting started with Facebook pages, the best thing to do is grow your page organically to increase credibility and engagement before using Facebook Ads to achieve your goals.

For the remainder of this article, let’s focus on creating a Facebook Ad and how you can use it effectively for your law firm.

What Can Lawyers Do With Facebook Ads?

Facebook Ads is divided into 3 objectives:

Awareness. Use this objective to create interest in your law firm (i.e. online branding).
Consideration. Use this objective to get people thinking about your law firm and gain access to more information (i.e. articles, contact info, etc.).
Conversion. Use this objective to encourage people to contact your law firm to arrange a consultation or use your legal services.

The goal of your advertising campaign will be different depending on what you are trying to achieve.

If you’re looking to grow your online presence, creating awareness and consideration ads will be your best choices.

If you’re looking to get people to call your office and set up a consultation, creating conversion ads will help you achieve that.

Once you have determined the goal of your advertisement, it’s time to create your first Facebook ad.

Setting Up A Facebook Ad

To use Facebook Ads, you’ll need a Facebook Business Account.

Once you have set up your account, you’ll have access to the Ads Manager Dashboard. Here you can use Facebook’s Guided Creation to create your ad.

In this example, let’s look at how to set up a Facebook Ad to drive more traffic to your law firm’s website.

After selecting Traffic under the CONVERSION objective, scroll down to continue. You’ll notice an option to create a Split Test.

If you’re unfamiliar, a split test allows you to create two ads and test them to see which ad performs better.

With Split Testing, you can create different ads that target the same people, use the same ad to target different people, or experiment with different ad delivery methods.

Facebook provides all the analytic tools to measure the results. Depending on how you setup your budget, you can choose to split your budget to run both ads equally or let Facebook decide which is the better ad and use more of your budget.

WHERE TO SEND TRAFFIC

You’re in complete control of your Facebook Ads. When you’re setting up your ad, you can choose to send people who click on your ad to your website, a Facebook Page, or even Facebook Messenger to start a conversation right away.

Not sure where to send people who click on your Facebook Ad?

Try a landing page. Landing pages are single pages online that can be designed like your Facebook Ad with more details about your law firm, how to get in touch, or other information you want to provide.

[thrive_leads id=’702′]

DO YOU HAVE AN OFFER?

Sometimes, it can be an effective strategy to provide an special offer in your Facebook Ads.

This can be a free 30 minute consultation, reduced rates for a specific legal service, or something else related to your law firm.

Offers can be limited in time (i.e. offer ends November 15th) or amount (i.e. available only to the first 15 people).

The benefit of setting up a Facebook Ad with an offer is that people who see this ad can save it and receive notifications about it.

VARIABLES FOR YOUR FACEBOOK AD SPLIT TESTING

As mentioned before, split testing lets you control different variables relating to how your Facebook Ads will be viewed online.

There are 4 options:

Creative. Allows you to use all variables, 2 to 4.
Delivery Optimization. Allows you to choose how your ads are delivered. You can focus on getting Link Clicks, Landing Page Views, Impressions, or Daily Unique Reach.
Audience. Allows you to define two set of audiences to serve your ads to. You can choose Location, Age, Gender, Languages. As well, you can select some detailed targeting depending on people’s demographics, interests, or behaviors. As an example, divorce lawyers may want to target people between 25 to 35 as this is a common age when couples experience divorce.
Placement. Allows you to choose where your Facebook ads will be placed. Facebook has a range of advertising access. You can feature your ads on Facebook, Instagram, and their partner network. As well, you can choose to have your ads featured in people’s newsfeeds, side column and more.

Consider placing an eye catching ad in a new feed to drive traffic to your legal services.

Notice: Most Facebook Ads are charged based on Impression. This means, each time Facebook serves your ad, you’ll be charged. If you’re looking for a different advertising method, try Google Adwords for Lawyers. With Google, you can set up a pay-per-click ad campaign.

BUDGET & SCHEDULE

Once you have determined how your ads will be delivered, who your target audience will be, and where your ads will show up, you can set your budget.

With split testing, you can start with an even split then select to end the test early if one of your ads performs better than the other. This way, you can gain the most results from your Facebook Ad.

DESIGNING YOUR LAWYER AD

It’s time to design the ad for your legal services.

Start by naming your ad. Then, decide whether you will be connecting your Facebook Page to the ad or not. If you don’t have a Facebook page, be sure to click “Don’t Connect a Facebook Page.”

Next, choose the ad format you want to use.

The next step allows you to add photos to your ad. Facebook offers some Free Stock Images or you can upload your own.

Design Smart Lawyer Ads

Figuring out Facebook Ads can itself be difficult. However, creating an effective ad can be equally challenging.

There is no one design that will send people to their phones and to contact your law firm. This is where Facebook’s split testing allows you to create variations in your ad designs to see what works, and what doesn’t.

Here’s some sample ads to give you ideas for creating your own Facebook Ads:

See more Lawyer Ads on Adspresso

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When you’re satisfied with your ad design and have set up a billing account, you can create your ad and test the results.

Should You Use Facebook Ads?

Marketing your law firm using Facebook Ads provides you an opportunity to find client referrals and expand your legal services.

Although Facebook is used predominantly for entertainment and staying connected with friends and family, it can be used to reach new people, build your online presence, and give access to legal services.

Facebook ads are just one way of marketing your law firm. You may also want to give Google Adwords a try.

by Bryan Mixon November 28, 2024 Branding, Business, Marketing, Social Media

Google Ads For Lawyers

Google Adwords is an effective way to turn online web browsers into prospective clients for your law firm.

Google’s pay-per-click (PPC) advertising system uses keyword phrases and displays your ads to those searching for your legal services.

Something to keep in mind, it takes time and money to see a measurable ROI with Google Adwords. You’ll see that considerable planning and research is involved.

As an alternative, Google also offers Adwords Express which a simple solution to setting up advertisements without any worries.

With this article, you’ll learn how to get started on Google Adwords and launch your first lawyer PPC campaign. Once you get the hang of it, you can grow your law firm and provide your services precisely to those who need it.

Understanding Google’s Ad Types

Google Adwords has 4 kinds of ads you can use to attract clients to your law firm. Those are: Display Ads; Video Ads; Search Ads; and, App Ads.

Display Ads. Google has a network of websites where your ad will be featured. These are the banner ads you see at the top and side of websites.
Video Ads. If you’ve made a promotional video for your law firm, you can use video ads which can attract new clients from YouTube.
Search Ads. These are the ads found at the top and bottom of every Google search.
App Ads. You probably won’t use App Ads since they are focused on promoting an App.

[thrive_leads id=’702′]

Getting Started on Google Adwords

If you’re completely new to Google Adwords, you can contact one of Google’s support team and they’ll walk you through the set up, free. Or, you can continue reading this article to see a step-by-step tutorial to getting started and running your first PPC campaign.

After clicking START NOW you’ll be taken to a signup page. Enter your email address and lawyer website then click next.

If you don’t have a website for your law firm and want one, go here for more information.

After you have signed in to your new Google Adwords account, you’ll be taken to a dashboard displaying an overview of your account.

To set up your first PPC campaign, click on Campaigns then the “+” or “+ NEW CAMPAIGN.”

Once you have selected NEW CAMPAIGN, you will be taken to a page to choose the type of ads you want to display.

You’ll notice an additional ad choice for shipping products, this will be irrelevant to you.

For the sake of this tutorial, display ads will be selected.

There are 3 choices of Display Ads: Sales, Leads, Website Traffic.

Depending on the purpose of your campaign, you may want to choose Sales / Leads and create a goal like “Get Phone Calls.”

After you click CONTINUE, there are 3 steps to complete before your PPC campaign goes live.

SELECT CAMPAIGN SETTINGS

Step 1 takes you through the campaign settings such as Campaign Name, Networks, Locations, Languages, Bidding, Budget, Start and End Dates, and Ad Schedule.

Two important sections are the location and bidding.

Setting the location will determine who narrow or wide you want your ads to reach.

As well, bidding determines how much of your budget will be used toward keywords being searched. More information on bidding is provided later in this article.

Bidding for Lawyers

There are different bidding strategies to consider when it comes to targeting prospective clients using Adwords.

Google provides a comprehensive chart detailing all the different bidding strategies here.

If you’re looking to get the most phone calls to your law firm, choose Maximize Conversions (be sure to set the goal on the previous page to “Get Phone Calls”

You should use the Enhanced CPC if you want Google to automatically increase your bidding when it will improve conversions or decrease your bids if it is less likely to convert.

NOTICE: The search terms Lawyer and Attorney are the most expensive search words for Lawyers. Bids can range up to $100 for a single click.

As you gain more experience with Google Adwords, you can experiment with the different options to see which settings give you the best ROI.

When you are finished selecting your campaign, click SAVE AND CONTINUE.

SET UP AD GROUPS

When you are setting up an Ad Group, focus on one purpose. In this example, we choose NYC Lawyer as the Ad Group with a range or related keywords:

If you put keywords without “ ” (i.e. NYC Lawyer) your ads will be displayed to less specific searches (e.g. Is Bernie Sanders a NYC Lawyer?).

If you put “ “ around a keyword (i.e. “NYC Lawyer”) your ads will be featured to those using that keyword in their search (e.g. Most affordable NYC Lawyer).

If you use [ ] around a keyword (i.e. [Affordable NYC Lawyer]) your ads will be displayed only to those who search the exact same keyword, (i.e. Affordable NYC lawyers).

CREATE ADS

If you’re unsure which keywords to use, try Google’s Keyword Planner.

Once you have chosen all the right keywords related to your law firm or goal, you can start creating ads.

Here you can test a range of different copy. If you clicked the “Enhanced CPC” Google will soon use the ad getting the most clicks and conversions.

When you’re satisfied with your ads, click SAVE & CONTINUE to review everything.

Landing Pages for Your Google Adwords

The “Verification URL” is used to send people who click your ad to a contact page or location on your website with your phone number and any additional contact information.

If you don’t have the ability or budget to change your website to send traffic onto a specific webpage, you don’t have to.

There are landing page softwares provided by companies like LeadsPages and ClickFunnels which allow you to easily design a place for visitors to go after clicking your ads.

[thrive_leads id=’702′]

Getting started with Google Adwords can be a little overwhelming. If you keep reading, you can learn about Google Adwords Express which makes the setting up advertisements easy and worry free.

Google Adwords Express

Google Adwords Express (AWE) is a simplified version of Google Adwords that automatically manages your online ads. All you have to is set up a campaign and your ads will be featured for a month.

Before you can use, you must first register your law firm on Google My Business Listing (GMB).

With GMB, you can create a free marketable tool for your law firm. Start by submitting your law firm’s location and other business information. Once your account if verified (you’ll receive a verification code in the mail) you can help potential clients find your business and learn more about your services.

Now that you have a GMB listing, you can create a new AWE campaign.

After selecting your GMB listing, there are 3 easy steps to get your ads up and running:

Start by picking a goal.

Do you want prospective customers to call your law firm?
Visit your law firm?
Take a specific action on your website?

After choosing one, you’ll be requested to “Pick Goal”

The next step allows you to choose your location and the range around it to target your ads. If you’re law firm operates in various locations, you can select “In specific cities, states or countries.”

After you have chosen your location and range, you can define your service using keywords prospective clients may be searching for.

Example. Law firm, Defense lawyer; etc.

The next step requires you to write the ad.

Once you have crafted your ad, you’ll have to confirm your phone number:

The last step requires you to determine your budget. You determine your daily budget which will be calculated into a per month maximum.

You will only pay when your ad has been clicked on and when your budget is spent your ads won’t display until the next day.

You can set up a budget as low as $1.64 USD per day up to $76.32 USD per day.

Clicking next will take you to a review page where you can check the detail of your ad before it goes live.

If you haven’t set up a payment method, you’ll have to submit your credit card information to finalize your ad.

GOOGLE ADWORDS VS. GOOGLE ADWORDS EXPRESS

If you’re unsure about the differences between Google Adwords and Google Adwords Express, here’s side-by-side comparison:

	Google Adwords	Google Adwords Express
BENEFITS	Pay only when your ads are clicked	Pay only when your ads are clicked
SETUP	Advanced features requiring: keyword selection, bid pricing, and account structuring	Minimal management: simply setup your ads and let them run
EASE-OF-USE	Can be difficult for new users	Easy to use
REQUIREMENTS	Adwords account + Credit card	Adwords express account + Google My Listing + Credit card
KEYWORDS	You choose all your keywords + phrases	You choose some of your keywords + phrases; Google will come up with more related to your ad
AD FORMATS	Search Network, Display Network, Shopping Ads, Video Ads, Universal App Ads	Search Network on via Google, Google Maps, & Partner Sites
REACH	Reach potential clients in any geographic location	Reach potential clients in any geographic location
MIN. BUDGET	$0.01 per Day	$1.63 USD per Day
MAX BUDGET	N/A	$76.32 USD per Day

SUMMER OF GOOGLE ADS

Google Ads has incredible potential to drive prospective clients to your law firm’s website. If you’re looking for something quick and simple to gets ads running online, try Google Ads Express.

Whether your goal is to drive readership to your blog, a following to your social accounts, or phone calls to your office Google Ads is a budget friendly solution for your business.

As an alternative, Facebook Ads allows you to tap into social media to drive more referrals and clients to your law firm. Read Facebook Ads for Lawyers.

[thrive_leads id=’702′]

In this eBook is packed you get sample ads, advertising resources, and other marketing strategies you can use to boost your law firm.

by Bryan Mixon November 28, 2024 Branding, Business, Marketing, Social Media

How To Use YouTube Video To Attract Clients

When given the opportunity, most people would rather watch a video than read a book. Is that a sad commentary on our society or a powerful opportunity to market your services to a wider crowd?

As an eternal optimist, I’m going for the latter. In fact, I don’t think it’s sad at all that most people prefer watching video. It just proves that most of us are visual thinkers.

While I’m a big champion of the written word, I’ll also argue for the use of video in your lawyer marketing strategy. Video can reel people in, help them “meet” your brand, and add tone and humanness to your online marketing efforts.

Together with written content, video can educate your prospective clients. It can also increase your brand’s trustworthiness. Let’s take a look at why you should consider video marketing in your ongoing effort to attract more clients:

[Tweet “Why you should consider video marketing in your ongoing effort to attract more clients:”]

While words weave brilliant stories, video editing adds a human touch. Think live demos, case study breakdowns, and real Q&A sessions. It’s like giving your online presence a voice and a face, turning you from text on a screen to a trusted legal ally.

Why Use Video Marketing

It’s easy to get people to trust you.

Prospective clients are much more likely to trust you if they can see you with their own eyes. This includes observing your body language and hearing the inflection of your voice as you speak. Without these social cues, clients must rely on the other content you’ve produced to gauge whether or not to trust you.

While it’s possible to do this through other types of content and visual branding (check out this post on building a visual brand identity that inspires trust), no other method is as direct and fast-acting. There’s a new level of trust you can establish just by showing your face, and you can do it in two minutes or less (more on this later).

Would you like a printable guideline for the do’s and don’ts of online video?

Click Here

It’s easy to get started.

Thanks to smartphones and associated apps, producing a video doesn’t need to be a Hollywood-style endeavor. It’s you, a camera, and a microphone. If you want to get fancy, you can purchase an entire light kit for less than $200 on Amazon. This kit includes lights, stands, and three backdrops to add a professional look to your video.

Image Courtesy of LimoStudio, Amazon

Some of us are better at speaking than writing.

For me, it’s vice versa. But for you, it may be easier to speak extemporaneously or with a very light outline. If you hate writing and find it easier to just start talking, you can use video to sell your services to potential clients.

It’s great for SEO.

We’re all fighting to dominate the search engine results page, but there’s one secret way that may push you to the top of the results: YouTube video.

Google actually owns YouTube. If you create a YouTube video and assign a relevant keyword, your video may rise above everyone else’s content to occupy a prominent spot in the search results. Observe:

Google Search: How to pay for an old ticket

Google Search: Do I own my music if it isn’t registered

Some of these results are seven years old. In Internet years, that’s equivalent to 60. Pair this knowledge with the fact that Google’s search bots are constantly looking for relevant and updated information to give to its users. If you can create such a video, you’ll knock these ancient videos off their throne and become the new leader. The king is dead; long live the king.

Three Types of YouTube Video to Use

Now, let’s take a look at how you can use YouTube video to advertise your law firm and get more clients.

A Brand-Focused Commercial

Create a commercial for your law firm. This is your opportunity to connect with viewers and make them like you. No stiff body language and monotone voices, please. Rigid and robotic only work if you’re an animatronic character on stage at Chuck E. Cheese. Even then, it’s still creepy.

Image Courtesy of Giphy

Here’s what you should do in your commercial:

Speak in everyday, relatable language. Odds are, your client isn’t a lawyer and doesn’t understand legalese. Talk to him or her in terms they can understand.
Make it about them, not you. Instead of listing what services you offer, discuss benefits. For example, don’t say, “We have 25 years of experience in helping folks file bankruptcy”. Instead say, “We’ll help you protect your assets, stop creditor harassment, and start over fresh.”
Inject personality into your video. Sure, you’d like to maintain a professional persona, but that doesn’t mean you have to stick to the same script everyone else is using. Spend time thinking of fresh and original ways to introduce your law firm to others. It doesn’t have to be gloomy and serious, especially if your area of expertise is on the more creative end of the spectrum (such as sports and entertainment law).

Testimonials

There is nothing more persuasive than watching a relatable person share his or her experience. It’s called social proof, and it’s the top way to get people to buy what you’re selling.

If you have a client who is happy with your work, don’t just rely on him to tell others about you. Put him on the spot and ask if he’d agree to do a video testimonial for you. The worst response is a “no,” but you may be surprised at how many people are willing to shoot a short testimonial.

The key there is short. Don’t try to slice and dice a 30 minute video in 30 seconds. Keep it short by asking a few specific, open-ended questions (not yes or no) to get the response you’re looking for.

Educational

Use videos to educate your clients, both current and prospective. Let’s take a look at two types of educational videos to use:

Answer frequently asked questions. I’m sure there are a few questions you’re asked time and time again. In addition to writing a frequently asked questions page, create a YouTube video for each.

Be sure to use the frequently asked question as the title of your video. For example, entitle a video, “How long does it take to finalize a domestic adoption?”

By creating a YouTube video to answer these questions, you’ll bring in people who have specifically searched for that question in YouTube and/ or Google.

While the prospects of them finding your FAQ page is hit or miss (so many other law firms may have similar questions/ answers), you can separate yourself from the pack with a video. Most likely you will rank higher in the search engine results because of your video, and that means more people will click on your link.

Discuss what to expect. Your prospective client probably has no idea of what to expect. He’ll be forever grateful if you can provide a cogent list of what to expect during the case, trial, procedure, hearing, you name it.

Be a guiding light and help your viewer figure his way through this previously uncharted path.

Best Practices

Get a clear idea of who you’re targeting with your videos.

Don’t set out to make viral videos or entertain everyone on YouTube. Get narrow with your focus. Only a small group of people on the Internet will pay for your services. That number is likely less than 1000 people in a pool of billions that could potentially stumble up on your video. Don’t overwhelm yourself trying to appeal to everyone – only those people who will retain you matter.

Select testimonials from those who represent the types of clients you’re actively seeking. These testimonials will attract and be much more relevant to those prospects.

Keep your videos short.

No longer than 2-3 minutes. After the two-minute mark, you’ll lose over half of your audience.

Be authentic.

Don’t stick to someone else’s script. Sound like yourself on your video, not like what you think people expect.

Invest time and money into editing your videos.

The average viewer will give you 10 seconds to get to the point. If you don’t engage your viewer quickly, they’re going to leave and never look back.

The smartest YouTube videos start with the end and then work their way back to the beginning.

Choose Keywords

A keyword is a word (or a collection of words) someone types into the Google search bar. Think like your prospective clients and consider which search term(s) he or she would most likely use to find your content. Next, use that exact search term to title your video. Support your video with other keywords that are related to that search term.

An example of this may be to title your video, “How to File for Divorce in Boulder, CO.” Your supporting keywords could be “divorce lawyer”, “Boulder law”, and “divorce Colorado.”

Add a Call to Action

End each video with a call to action. Ideally, you’ll want to send your clients back to your website to get even more information. But don’t just send them to your home page. Instead, send them to a specific landing page or contact page where you can encourage them to call you. Incentivize this page with freebies, such as a free ebook or a complimentary consultation.

Final Thoughts

Don’t overlook video as an effective way to build trust and appeal to a wider audience. You can dominate search results and be visible to more people than you would by just sticking to written content only. Fortunately, video is easy to produce thanks to the all-present smartphone, and it’s absolutely free. All you have to do is press record.

If you have a video, leave your link in the comments below.

Would you like a printable guideline for the do’s and don’ts of online video?

Click Here

by Bryan Mixon November 28, 2024 Social Media

Choosing The Best Social Media Platform For Your Brand

Here’s a question that’ll give you a deer-in-the-headlights look: what social media platform should you focus on?

You’ve heard a little bit about Twitter, you use Facebook to keep up with your friends and family, and you watch YouTube everyday, but how can you use any of these platforms to advertise your legal services?

That’s not the only question you have about social media. I’m sure you’ve asked yourself one or more of the following:

Can I be on more than one platform?
How do I get more people to follow me on this platforms?
What if I don’t do it right?
How do I find time to post on social media when I’m already busy as it is?

If you’ve asked any of the above questions, this post is tailor-made for you. We’ll tackle all of them (and more). By the end of this post, you’ll be confident in which social media platform to choose and how to work it like a boss. Are you ready? Let’s do this!

[Tweet “Find out where your ideal client lives (online) and set up shop there.”]

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Here’s some totally non-creepy advice: find out where your ideal client lives (online) and set up shop there.

If you’re focused on corporate, tax, or labor law, your clients are probably on the social platform LinkedIn. LinkedIn is for professionals who are looking to hire for their companies. That’s why it would make sense to be there if your law firm services businesses and not individuals.

On the other hand, if you’re focused on individuals and not businesses, you’ll find more success on platforms like Facebook. Family law, personal injury, and bankruptcy lawyers can do well with a representation on Facebook.

We’ll go into more detail a little further down below.

Can I be on more than one platform?

Absolutely. You can be on one or five. That said, you don’t want to spread yourself too thin. It takes time and effort to make posts for each platform. If your target client doesn’t exist on a specific platform, there’s no need to be there, no matter how popular that site is.

For example, if your client is all corporate all the time, there’s no need to be on a personal-leaning platform like Instagram.

How do I grow my list of fans and followers?

You’ll grow your list of people who follow you by posting valuable information and doing so consistently.

Don’t post sporadically. If you post multiple times per day every day for two weeks and then go dark for two months, you’ll lose a lot of subscribers when you decide to post again. Why? Because they’ll forget who you are and wonder why you’re posting in their feed—or they’ll just unsubscribe after your lengthy absence because they figure you’ve left for good.

Also, engagement matters. You can’t just post a bunch of self-promotion about you and your law firm. You should take the time to interact with your followers. Answer their questions, even if they’re not directed directly at you.

What if I don’t do it right?

Unless you infuse politics, religion, and too many cat pictures in your social updates, you’re going to be fine. Scratch that last part—there’s never enough cat pictures on the Internet.

Image Courtesy of Know Your Meme

The most important thing to remember in your social strategy is to provide value to your fans and followers.

What does this mean for a law firm? Discuss current topics, especially those related to your area of practice. Are you an immigration attorney? Highlight human interest stories in the media that may inform or entertain your followers. Are you a labor attorney? Your audience may enjoy a series of visual infographics that illustrate (and make plain) current labor laws.

Remember: Don’t aggressively tout your services. Give as much information as you can. They’ll crave more.

How do I find time to post when I’m already busy as it is?

For just about every social media platform, there’s a scheduling service that can help you automate your posts. We’ll highlight them below.

Twitter

You have 140 characters or less to say something epic. The average Twitter user is between the ages of 18-49 with a college degree. Slightly more men are on Twitter.

Types of lawyers who should consider this medium:
Bankruptcy, Business (Corporate), Civil Rights, Criminal, Entertainment, Environmental, Family, Health, Immigration, Intellectual Property, Labor, Personal Injury, Real Estate, Tax

Why you should consider this medium:
Twitter is great for connecting with other lawyers, sharing inspiration with your followers, and providing quick bursts of useful information.

When to post: 1pm – 3pm Monday through Thursday and Sunday

Image Courtesy of Post Planner

When not to post: 8pm – 9am everyday and Fridays after 3pm

How often: three times a day to as much as you’d like

Best practices:
+Use Buffer or Hootsuite to automatically post, even when you’re away from your computer.
+Ask questions and post polls to encourage interaction.
+Use a lot of #hashtags (around five is the sweet spot).
+Follow new people every day to grow your potential followers. Use Twitter’s “who to follow” recommendations to find more people who’ll love your content.
+Favorite retweets to show your gratitude.

Facebook

Approximately one out of every seven people on earth have a Facebook profile. That’s reason enough to create a business profile here.

Types of lawyers who should consider this medium:
Bankruptcy, Civil Rights, Criminal, Entertainment, Environmental, Family, Health, Immigration, Intellectual Property, Labor, Personal Injury, Real Estate, Tax

Why you should consider this medium:
Use Facebook to grow your community, promote events, and help explain complicated subject matter. There are a lot of people on Facebook, so it’s a good place to start no matter what type of law you practice.

When to post: 1pm – 4pm Mondays through Thursday

When not to post: 8pm – 8am or on Saturdays

Image Courtesy of Optimizely

How often: No more than five times per day

Best practices:
+Ask questions.
+Include photos with every post to grab people’s attention.
+Upload a cover photo that shows off who you are.
+Keep your posts to 40 characters or less.

Image Courtesy of Sumall

Instagram

This visual medium appeals to the young crowd (under 30). It’s used mostly by women in urban areas.

Types of lawyers who should consider this medium:
Criminal, Entertainment, Family, Immigration, Intellectual Property, Personal Injury

Why you should consider this medium:
Instagram is all about visual stimulation. Use this platform to share daily inspirational quotes, post behind-the-scenes images, and share a day in your life. You can also post graphics that illustrate a complicated law or idea.

When to post: Daily

When not to post: n/a

How often: Two times per day

Best practices:
+Hashtags are your friend. Use them to get discovered in organic search.
+Follow hashtag trends and engage in the conversation.
+Encourage user-generated content by asking your followers to post under specific themes with your personalized hashtag.
+Use captions for clarity.
+Follow those who follow you and like your posts.
+Use high quality images.
+Use services like Schedugram, Onlypult, and Latergram to schedule out your Instagram posts.

YouTube

The largest demographic on YouTube is between the ages of 25 to 44. It’s highly targeted to millennials, though.

Why you should consider this medium:
YouTube is the second-largest search engine in the world. It also serves as a wonderful discovery engine. Your client can reach you simply by typing in keywords like “bankruptcy law for Florida.” As long as you’ve added this term to your video, you’ll pop up in the search results.

When to post: Monday-Wednesday: 2pm-4pm EST

Thursday-Friday: Noon-3pm EST

Saturday-Sunday: 9am-11am EST

Image Courtesy of TrackMaven

When not to post:

Over the holidays (July 4th, Thanksgiving, Christmas, end of December and beginning of January)

Image Courtesy of Hypebot

How often: It’s more about consistency than how many per week

Best practices:
+Keep your videos under three minutes long.
+Unless your law firm is moonlighting as a sitcom, don’t include a long intro with a theme song. It’s a waste of your three minutes.
+Post on a regular schedule, whether that’s once per week or specific days each week.
+Respond to comments.
+Film your video in landscape mode, not portrait.

Approximately 69% of Pinterest users are women. Sorry James Brown: on Pinterest, it’s a woman’s world.

Types of lawyers who should consider this medium:
Bankruptcy, Family

Why you should consider this medium:

If most of your clients are women or families, you should definitely consider creating a profile on Pinterest. It may even be a good idea to pay for promoted pins (this is a paid ad on Pinterest).

When to post: 2pm – 4pm and 8pm – 1am

When not to post: 5pm – 7pm

How often: Five posts per day

Best practices:
+Add a thorough description on your pins (this is what they call a post on Pinterest) to make it easy for people to find you.
+Vertical images are better than horizontal.
+Use Tailwind, Viraltag, and Viralwoot to schedule your pins on Pinterest.

Image Courtesy of Tailwind

LinkedIn is the social platform for professionals, most between the ages of 30-64. It’s strictly business here.

Types of lawyers who should consider this medium:
Business (Corporate), Entertainment, Intellectual Property, International, Labor, Real Estate, Tax

Why you should consider this medium:
LinkedIn is the best place to reach businesses who may need your service.

When to post: 7am to 9am and 5pm to 6pm Tuesday through Thursday

When not to post: 10pm to 6am and the weekends

Image Courtesy of Coschedule

How often: One post per day Monday through Friday

Best practices:
+Give endorsements and get endorsements.
+Write posts on your legal discipline to increase your expert status. +Focus on writing how-to and list-based articles.
+Add photos and videos to spice up your posts.
+Join legal groups.
+Don’t include #hashtags (it’s not useful).

Overall Tips

+Interact with your audience whenever possible. Respond to comments.
+Use the 80/20 rule. Post helpful content 80% of the time, and market yourself 20% of the time.
+Only focus on the social platforms that provide you with the most engagement.
+Create a consistent visual brand on your social media platforms. Check out this post for more details on how to build a visual identity.

Final Thoughts

Choosing the perfect social media platform isn’t so hard now that you’ve got this guide to help you out. Remember that there’s not a one-size-fits-all solution for your legal practice, and you may have to experiment with different platforms to see which one gives you the best results. If you need extra guidance, we’re here to help you every step of the way.

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by Bryan Mixon November 28, 2024 Marketing, Social Media

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