Being a solo practitioner comes with added obstacles and challenges that established law firms may not experience. From office administration to employee management to client intake, there are many tasks that must be performed in order for a legal service to succeed.
This article will focus on the importance of lawyer websites and why having one would benefit a solo lawyer.
Here’s a quick overview of everything this solo lawyer’s guide will cover:
Getting a website
Finding web design ideas
Starting a blog
Promoting the website
Improving the website’s performance
Reasons Solo Lawyers Need A Website
Solo lawyers have the ability to choose their own hours, select who they work with, and decide which cases they want to work on. While this may sound appealing at first, the additional work required to run a law firm by yourself can take a considerable amount of extra time.
To reduce some of the inevitable work, solo lawyers can use a website to delegate many of their regular office tasks.
Here are a few benefits solo lawyers can get with their website:
Advertise Legal Services.
Find New Clients
Establish a Brand / Reputation.
Improve Intaking.
Share Professional Legal Knowledge
There are some DIY website builders or if you don’t have the time to build a website yourself, you can hire a professional developer.
Website Design for Solo Lawyers
Although a website should provide useful information, the design and functionality can affect whether a visitor will use your legal services or search somewhere else.
Most visitors coming to any website will be searching for the information they need right away. If your solo lawyer website takes too long to load, has an unattractive design, or is confusing to navigate, expect visitors to leave before ever inquiring about your practice.
Designing a website with your prospective clients in mind will have greater benefits in the long term. Here are a few tips to guide you toward a good website for your solo service:
Choose A Good Design. The aesthetics of your solo lawyer website is important. Consider the look and feel of your website. Ask yourself, does it showcase your professionalism? Expertise?
Don’t Confuse Visitors. When visitors come to your website, keep the message clear and make your pages easy to navigate. Nothing is more frustrating to someone online than landing on a website and not knowing what to do or where to go.
Offer Quality Content. While it may be useful to have a website featuring your office hours and contact information, you can improve your website’s performance by adding a blog and providing helpful information.
Have A CTA. You need a Call To Action on your website. This could be an onscreen pop-up requesting an email or your contact number in large font that offers the visitor a free consultation if the contact you today.
When you discuss your website with a web designer, remember to focus on the website’s function while paying attention to the overall aesthetic and design. To get more ideas for you website design, check out 2017’s best lawyer websites or 2018’s best law firm websites.
Blogging About Law
Solo lawyers with a blog on their website can improve their reach for prospective clients. Blogs are a great way to share informal information, showcase your expertise in your area of law, and build an online reputation.
Blogs allow solo lawyers with competitive strategy for marketing their legal services. For example, the information and expertise about the law may be unique to you. Sharing some tips, such as what to do after getting in a car accident, can help you stand out against other law firms in your area.
To create a successful lawyer blog, you’ll want to consider the keywords people are using in search engines. For example, if you’re a solo lawyer practicing divorce law in California, you’ll want to write an article with similar words inside. Keep reading to learn how keywords in your website can improve its performance.
Promoting Your Legal Services
In order for a solo lawyer website to serve its purpose, finding new clients, it is going to need visitors. Paid promotions can be an effective method toward promoting your legal services and finding your next client.
To get started, two of the most common places to promote a website include Google PPC and Facebook Ads.
Google uses competitive keywords to provide ads on the first page of their results to people making searches related your selected words. Facebook offers this same feature, however, it has an even more powerful tool for targeting the perfect audience.
Depending on your budget and goals, Google PPC and Facebook Ads can have different results. For more information about which one you should use to promote your website, go to Google PPC for Lawyers or Facebook Ads for Lawyers.
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Improving Your Website’s Performance
For alternatives to paid promotions, you can make a few modifications to your website to improve the performance. Search Engine Optimization (SEO) is a method of making your website better recognized by search engines which presents your website to more people.
As mentioned before, having a blog is one way to improve your SEO. Blogs allow you to add various keyword rich pages to your website which can improve the likelihood of your website being discovered.
Other methods of improving your solo lawyer website’s SEO includes:
Improving the SEO of a website can be both technical and confusing. To get a better understanding of SEO and the things you can do to improve your website go to SEO for Lawyers.
The way you dress often has a lasting impression on people. Lawyers are typically known to wear sleek suits that give them an appearance of authority and power.
While some law firms may be adopting a business casual dress code, associates and lawyers would be wise to ignore this. Formal business appearances will always be necessary if you’re heading into the courtroom or providing a client consultation.
Being caught in a casual outfit is not going to set a professional impression. To truly look like a lawyer, you’ll want to dress like a lawyer. If you’re wondering what you should wear at the office or when heading into the courtroom, here’s some advice about suits to wear.
Suit Color for Lawyers
Before reviewing a few suits for you to consider, you may want to know some of the latest trends in fashion.
Just like in business, you should follow the K.I.S.S. principle: Keep It Stylish yet Simple.
Black – tends to be seen as the most professional go-to for suit colors, however, it may not be suitable to wear in the courtroom. Black suits are often worn at funerals and this is not the impression you want to set when you step in front of a jury
Navy – this is a common color found in the courtroom and having the additional pinstripes is a classic lawyer’s look.
Brown – this color is often seen as informal and may be best to wear in the office and not in the courtroom.
Charcoal – here’s another common color worn in the courts, charcoal can be paired with many colors to give yourself a complimentary look.
White – you might have to be a lawyer working with high-class celebrities to pull this off.
Olive – think about your skin complexion, olive is a color that is difficult to match.
While color is an important feature when considering what suit to wear at the office and when going to court, style is equally important. Polka dots may be your thing, but it may not convey the impression you desire. Remember to keep it simple, flat colors with the occasional pinstripes can provide a great foundation for your lawyer’s wardrobe.
Suit Accessories for Lawyers
Your suit serves a few specific purposes: to look sharp, to look prepared and to look professional. When selecting accessories, there are a few items that can put your suit together or strip away the appeal.
Neckties – every lawyer in a suit needs a necktie. Depending on the style of suit you wear, choosing the right necktie can accentuate your overall appearance. Having a simple silk necktie with stripes or a solid color can maintain a professional appearance. Using bright colors, while showing off your personality, can be distracting.
Cufflinks – getting a sophisticated pair of cufflinks that add a touch of style to your lawyer’s suit. Try not to get anything too bold as a simple set of cufflinks should be all you need.
Tie Clips – while not a significant enhancement to your overall appearance, having a tie clip makes your suit more functional and looking neat.
Maintaining Your Suits
There’s something about suits that have an effect on people’s personalities. Suits tend to add a boost of confidence, make you feel stylish, and of course, convey that you are serious about your career in law.
However, suits can be pretty expensive. If you’re in your first year of practicing law or you’re experiencing a financial crisis, you may try to use the same suit from your university years.
In all likelihood, the body you had years before is not the same body you have today. Having a properly fitting suit can make all the difference when interacting with new clients at a free consultation. Consider getting your suits refitted at a tailor or make an investment and restock your wardrobe.
Another important thing to do with your suits it to properly care and tend to them. Here are a few tips to guide you:
Never put it in the laundry, always dry clean.
Hang it up with a hanger whenever you don’t wear it.
Have multiple suits to give some suits a break
Brush it down with a soft brush to reduce dry cleaning visits
You’ll ruin your suit if you use an iron
Suits for Female Lawyers
Women’s fashion tends to have much more diversity and flexibility than men’s. However, even with the acceptance of casual attire in some law firm’s, sticking with a conservative attire works well with interviews, court appearances, and client meetings.
In the past, skirted suits were the expected dress code for female lawyers. However, this has changed and women in law are now seen wearing pantsuits. If you are considering to wear skirts, the common rule of acceptance is that your skirt should fall below the knee.
While suits are a common necessity for lawyers, women can wear other acceptable clothing such as cardigans, vests and collared polo shirts.
Women searching for suits to practice law have a few more things to consider than men. Wearing tight-fitting suits and low cut tops of any kind will be seen as inappropriate. As well, wearing skirts above the knee can be distracting and unprofessional.
Overall, there are similar rules that apply to both male and female lawyers: wear suits that fit properly and maintain professionalism.
If you’re looking for a change in your law career that provides more freedom and flexibility, becoming a freelance lawyer could be it.
Life at a law firm isn’t for everyone. The working hours are long, the caseloads are stressful, and the working environments may not meet your ideals. Becoming a freelance lawyer allows you to choose which client projects to work on and who are your colleagues.
There’s no doubt that being a freelance lawyer has benefits. If this is the direction you want your legal career to take, keep reading to learn a few simple steps to get started.
Step 01: Decide Your Legal Services
The first thing freelance lawyers should do is decide what legal services they are going to provide their clients. At a law firm, associates and fellow lawyers must choose a single area to focus their practice. For a freelance lawyer, there’s a bit more flexibility.
When shifting your legal career toward freelance, it’s best to do some research before taking the plunge. If you decide to provide legal services in an area that is uncommon in your region, you can expect to go out of business pretty quickly.
Choosing the right area that has a steady demand will keep you in business longer as well as provide you with stimulating cases on the job.
Step 02: Register Your Services
Depending on your personal goals, you have complete control over the destiny of your legal profession. Once you have an idea of what you want to practice, the next step is to begin the legal steps to register your service.
Will you be a sole proprietorship? A limited liability company? Or, a corporation?
Understanding the differences between the three can help determine how you wish to operate your freelance legal services.
Step 03: Administrative Tasks
With your legal services registered, you’ll need other important elements to organize and maintain your administrative responsibilities. You may need a separate bank account for billing and tax-related purposes.
If you plan on working completely on your own and without the support of any legal assistants, consider using lawyer accounting software. Not only do these program help automate repetitive administrative tasks, they can also be used for the following:
Once you have laid the foundation for your freelance legal services, you can share your new service with your network.
Traditional lawyers working at a law firm tend to target individuals and other businesses for work. The clients you’ll often find as a freelance lawyer will typically come from other lawyers and law firms.
If you have a large list of contacts, this is the best place to start searching for business.
Alternatively, you can set up accounts on social networking websites to begin expanding your personal network. If you don’t have one already, LinkedIn is one of the leading social networking websites for all professionals. Other sites to network with lawyers and in-house job opportunities can be found here:
If you want to join a social networking website rising in popularity check out Foxwordy. At Foxwordy, you can reach out and connect with other lawyers and contribute toward various projects in the legal industry.
Finally, if you haven’t done so already, you should join your local bar association and participate in as many local events as possible.
Step 05: Get a Website
Freelance lawyers with a website can offer a competitive advantage in the marketplace. Lawyer websites are a great way to showcase your services and allow for prospective clients to discover what you do.
Your website can feature some of your past legal projects and highlight your area of expertise.
If you decide to get a website, it is also important to understand how to use it in a way to benefit your business. If you’re on a tight budget, performing these local SEO methods can help more people find your services.
Or, if you some money to spend, you can try advertising your services using Google PPC or Facebook Ads. Both advertising choices have their own set of benefits and features.
Step 06: Start a Blog
Are you an expert in a particular area of law and want to share your knowledge with others? Starting a blog is a great way for freelance lawyers to make more connections with prospective clients.
If you’re unsure about the benefits of blogging about law, here are a few:
It will take a bit of time and commitment for a blog to become a successful marketing tool. However, with these tips for lawyers who blog, you can get ahead of your competition.
Step 07: Be Patient
Becoming a successful freelance lawyer is not going to occur overnight If you decide to take this path in your legal career remember that it is going to require strategic planning, time, dedication, and most importantly patience.
Keep in mind that your legal services are much like a business and like all business, there is a chance of failing. The beginning will be some of the toughest moments until the momentum builds and your reputation spreads amongst your community.
Thinking about starting your own law firm instead of being a freelancer? Give this a read.
If you’re fresh out of law school, you might consider starting your own law firm. In order to succeed in legal profession, having the ability to find new clients will become the foundation of your success.
One of the first things new lawyers that you can do to spread the word of your career is by simply talking about it. Whenever you meet new people, let them know you’re a lawyer.
What you shouldn’t be doing is giving away free advice but instead discuss what it is your law firm can do and how they can get in touch with you.
If you want a few more ideas on how an attorney can get clients, here’s a list of ideas to help you refer clients and grow your firm.
Friends and Family
Your friends referring clients and family will be one of the best referrals to help you find new clients as an attorney.
Since they know you best, you’ll become the first person they’ll mention if one of their friends or someone they know needs a lawyer.
If you’re opening a new firm, be sure to send an announcement via letter or e-mail to let everyone know.
Join the Bar Association in Your Community
If you have absolutely no connections, the first thing you should do is join any bar associations of committees in your community. Making connections and building relationships with other attorneys will give others a chance to get to know you and what you do.
Eventually, this can lead to mutual exchanges of clients back and forth. If one of your new lawyer connections has a client they can’t help (i.e. your connection is a divorce lawyer looking for legal advice for a car accident) they may refer that client to you.
In exchange, when you get clients at your own law firm, seeking services you don’t provide, you can refer them to someone in your list of connections.
Develop Your Online Presence
Social media and online browsers are great places to start finding clients as an attorney.
Get started with a website. Having a website allows you to showcase your previous cases, give information about your law firm, and most importantly, let’s visitors know how you can help.
Once thing to consider when setting up a website to find new clients is your domain name. The domain name you choose for your law firm’s online identity should stand out and briefly highlight your area of expertise. Make sure you choose the right domain name for your brand new law firm, before going live.
With your newly made law firm website, you can begin to share your knowledge on a blog. Blogging allows you to share content about your law firm in a way that connects with prospective clients dealing with legal problems.
Articles like, “What to do if you want a divorce” or “Steps to take after a car accident” provide information people may be searching. Of course, within articles like those will include “contact a lawyer to start a consultation.” If you’re content marketing is done well, you can use blogs to attract visitors to your website, get them to contact your firm, and potentially increase the number of clients you get.
Social Media
With a blog for your law firm’s website you can begin sharing content on places like Facebook, Twitter, Instagram, LinkedIn. Sharing on these platforms allow you to make direct connections with those who may need your legal services.
As your social media channels grow in size, you can occasionally share promotional posts such as “Get a free consultation” or “You pay if we win!”
Posting frequently on social media is how you’ll stand out online. While this may seem like an added amount of work, your posts have the ability to get new clients organically. An alternative to this would be advertising.
Creating a pay-per-click (PPC) campaign with Google will put your law firm’s website at the top of the search engines. Instead of worrying whether your website is ranking high in the search engines organically, you can use a PPC campaign to put you at the top.
Google AdWords uses keywords to match your ads with someone searching for it. For example, if someone was searching for, “attorneys in New York,” having an ad using that phrase will increase the likelihood of it being clicked. However, depending on where you live and what area of practice you are in, Google AdWords can be very expensive.
Facebook Ads is another way for an attorney to get new clients. You can modify your ads to target specific groups of people and create a distinct purpose. Facebook ads can be used to grow your social media page or directed toward a contact page or get in touch with your firm.
You can also create ads for LinkedIn and Instagram depending on your practice area and how detailed you know your prospective client types.
When using online advertising to push clients to your website, be sure to send traffic to pages that convert. You could end up paying a lot of money if you’re web pages are not created to turn a curious visitor into your next client.
Attorney Lead Generation Services
If you’re not good with technology, social media, or websites, you can use an attorney lead generation service to find new clients.
Total Attorneys and AttorneyBoost are services which allows you access to a pool of people looking for a lawyer. Total Attorney handles your own marketing efforts and sends traffic to your website.
Online attorney solutions vary in quality of clients and conversions on your website. Use these with caution.
As an attorney, getting clients is the key to a successful legal practice. How you find clients will require a combination of the above ideas in addition to the methods you discover and learn.
How to Get New Clients as a Lawyer
In the legal sector, digital marketing can attract up to 50% of potential clientele.
How Lawyers Get New Clients With Networking
Networking has never been a buzzword anymore and the key is to be a part of every sector. In law practice, lawyers must create networks for the client. Networking is essentially more than meeting attorneys at conferences or meetings. While networking has an important role to play, extensive networking is essential for attorneys in order to connect to individuals and entities outside a legal network. Imagine a motorcycle accident lawyer.
Lack of Positive Reviews
Our society is fueled by online reviews in a way where the average person will value the online review more than a friend will. When one searches online for an attorney, the choice usually depends on what stars are next to the firm. A lawyer who received poor ratings should read the reviews of those reviews carefully, as 90% of consumers’ decision is made based on what they read. Having positive feedback from previous clients can give them confidence that you have a great reputation and increases the chances that you will be asked for an interview. Then again, online reviews must be considered a bit like the credit ratings.
How Can Lawyers Get More Clients With SEO
The next steps in becoming a successful lawyer involve using the power of search optimization. Search engine optimization for law firm attorneys is a technique that makes your website recognizable for search engines. the Google search it’s algorithm for rankings differ according to various factors. Websites that get high rankings may appear on page 1 of the search engines. This organic results are shown above the paid advertisements, more about those advertisements to be announced soon. If one wants to be viewed in a clientele area the importance is in creating a landing page on the SERP.
Build a High-Performance Website to Attract More Legal Leads
If potential clients see you through an appealing website they will be happy with your firm’s ability. Using these steps, you can convert prospects into customers. A good lawyer’s website is essential and must have no overstatement. Having no good website can result in poor performance in marketing and advertising campaigns. Your paid marketing strategy generates a terrible return on investment. If you thought you didn’t have the skills to write an effective website to attract and retain new legal clients, then it’s not necessary.
Build an Online Presence
Referrals provide many clientele. However, it is decreasing from 21% in 1 year to 43%. It doesn’t surprise anyone as 96% seek legal counsel online for their questions. As a lawyer looking for clients you should not neglect the potential for digital marketing. The internet has become a more effective platform to advertise & have clients find other clients. How can I make more leads through my website? SEO isn’t a simple process.
Referrals From Other Lawyers
85% of business is generated through referrals. Developing strong relationships with your former clients and colleagues is the key for the business development side of an effective legal practice. Of course, sometimes it is necessary to go an additional mile for the best possible customer satisfaction. Law firms with higher referrals usually have quid pro quoi. Tell your customers you appreciate this gesture when a client does!
Create Free Lead Generation Opt-ins
To gain legal clientele, an attorney should gain the confidence of their target audience. This can easily happen utilizing free lead generation opt-ins. In general, lead generation opt-ins are very valuable content and can be easily accessed through e-mail. What are the similarities? Maybe you have already tried doing it to look at an item. For a new attorney, you can download e-books and other useful documents for legal matters (e.g. filing a divorce). Tell me the reason why people signup as clients?
Legal Directories Are a Good Source for New Law Firm Clients
Lawyer’s lists will help you improve brand visibility in many ways. Specifically, we suggest that you use legal directories to ensure search results are valid for multiple directories. Listed in legal directory websites can improve online visibility. Among the most popular legal websites you can find a list of all the top legal professionals and firms you work with in one site: You’re better off using multiple directories to increase visibility.
Local SEO Is Key to Getting More Lawyer Clients
Local SEO is an online optimization method that targets clients located near the location of law firms. This is the most efficient way to have clients find lawyers for a client. If your website has local clients, it must be optimized with keywords that match specific locations. You just need to tweak your keyword list and include words like the name of the city you live in. So let me say your lawyer provides bankruptcy services in Atlanta, Georgia. You can use the keyword Bankruptcy law practice in Atlanta.
How Lawyers Get Clients With Organic Search
Most people know about SEO. You might even be able to see how this is done by weaving keywords into the site content. Moreover, many people can type his query on Yahoo, and then contact an attorney for advice on the matter. But these are merely a few SEO tactics worth pursuing. Optimizing your website for search makes it a better search site. And a drop in rankings is astronomically huge. What does Google think happens when it shows up first in search? How many times do people click a site to get more visitors?
How to Get More Clients for My Law Firm Using SEO (Tutorial)
To improve search visibility, there are online and offline optimization strategies that need to be considered. For a personal injury lawyer alone, it can be tricky to determine keywords when searching a website for a particular keyword. We say this to our potential clients. Tell me your desire? How can one illustrate this problem? It’s great, and you aren’t here yet. Tell me the answer to this question? Your prospective clients will probably look into “what happens in personal injury cases” more frequently.
Run Advertising Campaigns
Often the most recent lawyers have a preference towards paid advertising. Advertising is available in all forms: print, radio, television or online. Because our firm specializes in Digital Advertising for Law Firms, our focus is Internet Advertising. It is also advantageous for your potential client-ele to find leads quickly within your target location. Tell me the way things are working. I mean, a man searches online for criminal lawyers in New York. Depending on the content of your site your ads should appear above the main page. The chances are increased that a customer clicked on a link or booked a meeting on this site. Does that sound very nice? Basically, advertising is an incredibly effective way to attract customers.
Be Helpful to Get More Clients
Several prominent law firms need SEO to be successful in Google. Your company is unique. Use Google Ads and digital advertising to improve your search ranking and increase visibility on search engines. Can someone get more legal clients? Answering client questions. The more beneficial the content, the longer they remain on your search engine marketing website.
Lawyer Directories
Legal directories are an excellent resource to grow your visibility. They help lead finding more paying clients by having an important place where they can be seen. Check all the legal directories available and confirm your application is approved. You can increase the chances people call you when someone wants help. Several legal directory websites specialize in just one field. Therefore, knowing what makes your presence different is important for a great result and for you.
Slow Response From Legal Team
Tell me the average amount of time a prospective customer takes in response to a website request? It’ll be hard to turn prospects into business. This is possible via chat bots or automated software. The technology can respond automatically to requests for specific data from clients. Automated response meets client’s desire for instant gratification.
Reputation Management Is Key
Let’s just say that some reviews will be good, some are bad. Finally, you must address the negative review. Your answers will show you the integrity your prospects are looking for. Upon the failure of a project, it will go back. Negative reviews can be useful lessons if you are concerned about something you could improve. All negative comments will mean that you either give help or contact me directly. Besides reputation management, some of these directories have been mentioned previously.
Make a Great First impression
Having a good first impression is vital for convincing someone to trust you on personal issues. With an ever-changing legal landscape, every law firm should differentiate themselves as an important choice for clients. Insight from clients automate their intake process to improve customer satisfaction. The rapid response of our clients leaves lasting impressions in every step of their journey.
Smooth Client Experience
Without the need for an ongoing client intake, the leads (potential customers) often get lost. Consumers enjoy smooth and low-effort experiences. The more attention you give the child the more happiness they’ll have. Client intake software allows for quick access and quick collection of leads’ data using an online client intake form that automatically creates a record of them in your database.
Email Marketing Can Get Lawyer Clients
Email marketing offers many benefits. Email marketing is a very efficient way of managing it all. For instance, if a user visits the blog a few days before the event and provides their information, you can include it in the list you have on this website. Afterwards, it is possible that you send regular mail weekly. The emails are intended to remind clients that your firm exists.
You might think the purpose of your lawyer website is to provide information about your law firm’s legal services or a place where people can request a consultation. While these may be the primary objectives, there are a few things you must do before the phones start ringing.
From a digital marketing point of view, lead generation is a popular term you should understand. When you’re looking for potential clients for your firm, driving the right traffic to your website is the first step then turning those visitors into clients is the next.
If you’ve been wondering how to get more leads at your law firm, perhaps this will help you out.
What is Lead Generation?
Perhaps you’re new to owning a website and you’re just getting into all the technical language that comes along. Here’s a quick overview of common words used in online marketing:
Traffic refers to the number of visitors to your website which can either be real people or bots. You can see this if your website connected to a tool like Google Analytics. Once installed, you’ll be able to track both web visitors and the number of page visits.
Lead Generation is the process of curating or collecting prospective client’s contact information and taking them as clients.
Landing/Squeeze Page can be used to send web traffic to a specific web page to offer valuable content in exchange for their contact information. Alternatively, you can offer a special promotion (i.e. free consultation) which can only be found on this page.
Sales Funnel is a series of steps that takes leads through the process of becoming a new client at your firm. From a lawyer’s perspective, you use various strategies to market and bring in new clients (i.e. drip marketing).
Conversion Optimization is a process of increasing the percentage of visitors to your website and converting them into a new client.
Perhaps you can start to see that there are various angles you can take when it comes to marketing your law firm’s website. The essentials include web traffic to generate leads and a landing page to collect them. As well, you’ll have to perform ongoing site analysis to find new ways to turn more visitors into clients at your firm (maybe changing some of the colors on your website will work).
This will likely be an ongoing process for your online marketing strategy. In the meantime, let’s explore how you can improve you lead generation at your law firm.
More Leads. More Clients.
When you’re considering a lead generation strategy for your law firm, you want to ask yourself these kinds of questions:
By addressing these questions, you can start to develop your own methods to finding clients that you prefer to work with. Remember, this is your business which means you ultimately decide which types of clients you choose to work with or not.
What Kind of Clients Do You Want?
Let’s start here. Do you even know what kind of clients you prefer working with?
You probably don’t enjoy taking on clients that add more stress and more work than is needed. Perhaps if you’re in a desperate situation, you may accept these clients because you need the cash. But, you know if you continue doing so, you’re going to burn out.
Instead, take a moment to determine who you enjoy working with and what specific cases you handle best.
If you’re depending on the internet to find almost all of your clients, you have to be prepared that people are going to be “shopping around” for the lowest rates. Nonetheless, that’s not to say you can’t find quality clients online, it’ll just take a bit of effort and testing to find.
Now, before you keep reading, ask yourself this: was there ever a client you would rather not work with?
Where Will You Find Your Clients?
Your prospective clients are likely a few clicks away from stepping into your office to get their legal struggles solved.
You should be aware that search engines receive a lot of queries from people looking for solutions to their legal problems. Some common search entries may be:
[Lawyer Type] + [Location]
[Lawyer Type] + Fees
Cheap/Affordable Lawyers + [Location]
Often, you can design your website in a way to attract these searcher to your website. This is the process of SEO and you can find more information about that kind of strategy for your law firm here.
Knowing where your clients are spending much of their time online can be difficult if you’re not familiar with the web. However, social media (i.e. Facebook, Instagram, LinkedIn), are great places to start targeting specific groups of people who may be in need of your legal expertise.
For the solo lawyer doing all the marketing yourself, you may want to consider these marketing ideas coming next (these ideas also apply to lawyers and law firms of any size).
How Will You Attract Those Clients?
Are you familiar with the term bounce rate? It wasn’t defined above however it refers to the amount of people who visit your website then leave right away.
This happens because the content or information on your website and landing pages aren’t fulfilling the need that people were looking for.
In order to attract more clients to your firm, you’ll have to test a few different strategies to see what works and discard what doesn’t work from your marketing methods. Here’s a few strategies you can consider to start generating more leads:
Strategy #1: Compelling Landing Pages
If you’re running a PPC campaign, you’ll want to make sure your marketing dollars are getting you the biggest return possible.
The best way to ensure you don’t waste all your money is making sure the keywords you use in your ads is congruent with the message on your landing page.
If you think of your website in terms of a sales funnel, consider offering a free consultation. As you run your ads, target the immediate needs of people thinking about divorce, those recently in a car accident, or a new business in need of copyright protection.
You should understand the fundamentals of keyword research to know which words people are using to serve better ads. As well, you should create ads that not only look good but remain consistent to the overall message.
Then, when people start are arriving to your landing page, use a strong and compelling message that gets them to sign up to an email list, send a message to your firm, or to call you right away.
Strategy #2: Helpful Videos
Are you Camera Shy? Hopefully, not.
Offering a helpful video, especially with your expertise in your area of practice, can allow you to make stronger connections and build better trust online.
Let’s face it, a few words on a screen may not be the icing on the cake when it comes to choosing a person who’s going to help a dire situation or prevent someone from going to jail.
Instead, videos allow you to reveal your personality and send a direct message to those considering a lawyer in their community. Take a look at this lawyer who takes a camera to his office and capturing his entire day:
Strategy #3: Offer Free Information
You’ll see this strategy used a lot of online services. They create a free piece of valuable content, host it on their website, then give it away for free in exchange for someone’s contact information.
As a lawyer, you know there’s all kind of questions people have about their legal situations. For example:
Those going through divorce want to know what rights they have, the risks involved, and the possible outcomes to their situation if they and their spouse can’t come to an agreement.
In the business world, copyright infringement can ruin a business. People want to know how they can protect their creative intelligence and what kind of legal action they can take if their ideas are stolen.
Some people experiencing a traumatic event may not know what actions to take in their situation.
You can then follow the same idea from above where you use the emails collected to send more content, offers, and information about your legal services.
Quick Warning About Lead Generation
If you ever consider hiring someone to help with your lead generation, there are a few things you should consider before you do. These services may offer pay-per-lead or pay-per-click vendors. However, you have to watch out because you can get a lot of leads (i.e. emails, phone numbers, etc.) but they may not be interested in your business.
In case you want to go ahead and use these services, consider these lawyer specific pay-per-lead services:
Please do your own due diligence before using any of these services. We do not endorse nor receive payment from these services. These are just a few of the available PPC and PPL services you can use for your firm. Results will very and should always be measured for cost effectiveness.
Lawyer’s with websites need marketing techniques to introduce prospective clients to their legal services.
Whether you’re small- or medium-sized law firm, the techniques in this article can be used by you or review with your team to create an effective marketing strategy.
Take some time to decide which techniques are worth your time and efforts. You can always get one started and begin testing another later on.
The marketing strategy you create for your law firm will be completely unique to you.
Content Marketing
Content is the key to attracting visitors to your website and generating leads for your firm. Here are a few ways to use your content more effectively:
Offer Downloadable PDF. This is a simple way to capturing contact information from those visiting your website. Simply write a guide are common legal concerns, your area of expertise, or a course of action to take in situations requiring legal services. Putting your contact information inside the guide is a great way to encourage readers to contact your firm.
Write Quality Content. This can be difficult. Writing blog content that connects with your readers can entice them to share your content on their social media, thereby increasing your exposure and readership. Try focusing on the common concerns your prospective clients may be facing. As well, don’t be afraid to add a “share this with your friends” at the end of each article.
Share Your Content. For your content marketing to succeed, you have to share it in different places. Join Facebook groups, online forums, and answer questions on Quora. Once there, you can write responses and insert relevant links from your website.
Online Discussions & Groups
As mentioned previously, joining online communities, active forums, and places like Quora is a great place to share your content. In addition, you can also establish yourself as credible and reliable.
Instead of blasting out promotions to your content and links, maintain an active presence and build relationships with those online. Start by choosing just a few places to dedicate your time like LinkedIn, Facebook Pages, and other forums where discussions are regular.
Social Media
If you don’t have a social media presence, start now. As you share your best legal information online, having a place to reach out to prospects and build a community around you can minimize significant time and resources.
Facebook, Instagram, and Twitter are still leading social media platforms where you can provide a place to build your online community.
The people who like your page or follow your accounts are likely genuinely interested in your services. Share content directly with them, they are your closest supporters.
Email Marketing
Lawyers using contact forms to collect leads can nurture those prospects through email marketing.
Email marketing is one of the lowest marketing costs and can lead to the highest ROI.
As you build your list of prospective clients, consider sending text-based emails only. Most people are familiar with opening emails from friends, families and business associates.
Emails that appear too noisy or filled with distracting images can immediately lead to the garbage bin, or worse, marked for spam.
Make A Video
In today’s media-rich world, video tends to be the dominating trend for both entertainment and sharing messages with others.
Creating videos can range from expensive high production features or your law firm to simply flipping on the camera and talking about your legal knowledge.
If you’re already blogging, consider turning your blogs into a full feature discussion involving you in your office. Having both videos and content related to the blog is appealing to a wider audience as well as boosts your credibility.
An easy way to do this is by utilizing AI tools that allow you to transform text into engaging videos. With AI text to video, you can easily transform your blog posts into engaging videos with just a few prompts, making the video creation process simpler and more efficient.
Facebook Ads / Google Adwords
Wondering how to increase your following on Facebook or boost traffic to your free consultation landing page?
Facebook Ads provide a range of possibilities to target prospective clients. You can set up your Facebook Ad account in a few steps. After that, you can begin to explore the demographic targeting feature to share your ads with specific audiences.
You should start with a low budget then adapt your ad campaign according to which ads are returning the most.
With Google Adwords, you can push your website to the top of search engines. Unlike Facebook Ads, your ads will be triggered based on relevant keywords that people are using to search online.
Knowing which keywords people are using can help your marketing attract more visitors to your website. However, something to keep in mind is that these keywords can be very competitive causing the price per click to be very high.
Before starting your first ad campaign, you may want to consider these Ethical Rules that lawyers must follow by the ABA.
There are both on-page (i.e. modifications to your website) and off-page (i.e. your activities away from your website) which can influence where your website appears in search results.
Improving the SEO on your website is a great alternative to paying for advertisements because this can get you free traffic. However, the SEO changes you make today may not take effect right away.
Some things you can start doing to improve your SEO are:
Creating more backlinks to your website (i.e. sharing your content and pages on forums and other places online)
Improve the quality of your articles
Perform keyword research and use the appropriate words on your web pages and articles.
Improve your website’s page speed (page speed is an important factor that search engines use to rank your website)
Note: As you publish more content on your website, you’ll organically improve your SEO.
Live Chat
Imagine being able to communicate with your visitors while they’re on your website.
Adding a live chat messaging system to your website can enable you to capture more leads and convert more visitors into clients.
Live chat works by triggering a message like, “How can we help you today?” whenever a visitor arrives at your website. Either you, your staff, or an outsourced agent can interact with that visitor.
During after hours, your live chat can continue to collect leads by providing information to contact you via email. You can return to office the next day and respond to any messages in your inbox.
There are a variety of live chat services dedicated to lawyers which is a consideration to ensure confidentiality and privacy of information shared over the chat system.
Think of starting your own law firm? Here is a simple checklist to guide your toward setting up your office, deciding on the area of law you will practice, your legal responsibilities, staffing demands, and much more.
Name Your Law Firm
It all starts here: naming your law firm. This is going to be the most important decisions you will have to make for your law firm. Your name will identify who you are and what you do. Using your own surname is a traditional approach to naming a law firm, however, there may be some added benefits when you include the type of law you practice (i.e. Mathers & Son Divorce Lawyers Inc.).
Choose One Area of Law
This is important. You could provide a generic practice and try to assist anyone who comes in the front door. This is a rare approach for lawyers nowadays. Pick one or possibly two areas of law to specialize your practice exclusively. You won’t get good if you practice a little of this and a bit of that. You’ll build you confidence and credibility faster when you dedicate your time and efforts on a clearly defined area of law.
Choose A Location
Opening a law firm, much like any startup, can be done from home. While this may serve as a financially viable solution in the beginning, in the long run, you’re going to want an office. Starting with an office in a key location (i.e. convenient and comfortable for clients to enter for consultations) is key. If you’re on a tight budget, consider sharing some office space or try virtual law offices to act as your front desk.
Legal Stuff
As a lawyer, the last thing you want to do is miss the fine print for the legal obligations you are under. Permits, licenses and identification numbers are likely required to start your own law firm. Check with your local laws to see what will be required from you.
In addition, you have to consider your taxes. Your choices include sole proprietorship, partnership, limited liability company, corporation. Each has their own pros and cons and you’ll have to decide which will be best for your personal practice.
Office Furniture
If you’ve found a great location for your office, you’re going to need it furnished. Consider how you want the appearance and aesthetic of your office to be. Also, there are a few office necessities you don’t want to forget:
Photocopy machine
Personal computer
Telephone System and requisite service
Fax machine (if necessary)
Desks
Chairs
Cabinets and book shelves
Trash cans and recycling bins
Magazines and magazine racks
Interior decorations
And, don’t forget the long list of office supplies (pencils, envelopes, etc.)
Get a Professional 1-800 Office Number
This is not a necessity but a great idea for branding purposes. Having a 1-800 of 1-855 number can be used to establish yourself as being professional and serious about practicing law. You can even use this number with call forwarding to your personal or direct phone line. Getting a number like this can be set up in less than a day. Try contacting your local telephone service providers for more information.
Library
Every lawyer needs a library to stay up to date as well as for fact checking and research. In your field, law is an ongoing, evolutionary process. Practice guides and case law are constantly being updated. If you choose a location near a law library, you can minimize the cost of your own. There are also a variety of online sources that can assist you with this as well.
Start A Blog To Find Your Clients
Starting a blog may be one of the best solutions for finding new clients. Sharing your knowledge and expertise online can help build your credibility and authority in your community. Also, websites allow people to search and choose lawyers and firms that best suit their needs. If your website is setup correctly, clients will be coming to you instead of you having to search for your clients.
Build a Referral Network
Let everyone know that you are going to be starting a law firm. Meet with other practicing lawyers and ask how they found and received their cases. If they’re in a different field of law, you may be able to build some connections that pass off some clients in your direction. Or, they may be overwhelmed with work of their own and will refer clients to other lawyers they have a relationship with (i.e. you). This is a mutual exchange. If you’re a divorce lawyer and someone comes to you asking for criminal defense, you can refer them to someone in your network.
Another alternative is to set up a system where you can pay people you trust a referral fee. This can incentivise people to send work to you. There are certain laws in place that govern this so you should try to learn how it would be applied to you.
Join Local Organizations and Listservs
Aside from building a referral network, join local organizations like Southern State Criminal Law Association, to connect with fellow lawyers in a similar area of law to discuss cases. Joining this or a listserv, which is an email that gets sent to every single member on the list, is a great way to gain advice and other perspectives from lawyers in your practice. This is extremely useful for those just starting out and require a mentor who can answer questions.
Systems
Like any business, have a key outline of operating principles will help you manage and run your law firm more efficiently and effectively. Here are a few key systems you should consider:
Accounting: There are a variety of software programs that can easily manage your finances. Another alternative is to hire an accountant.
Time Tracking & Billing: Keep on top of how you track your time and the way you bill your clients will save you from a lot of headaches. Your billing system should issue invoices to clients regularly and in a timely manner for all work as it is completely.
Filing: There are going to be a lot of files to organize and storing away. Having easy access so you can find certain documents in the future will create a hassle free work environment.
Client Conflict: At some point in your career you are likely to experience a few clients unimpressed with your practice. Have a system in place that allows you to manage conflict and keep it in check is a must.
Get Insurance
This is the last thing you want to happen to you in your law firm. However, it is something that must be consider: getting sued for malpractice. There are malpractice insurance companies that can provide you with the protection you need for your practice. This is especially important for those starting a sole proprietorship.
Final Notes
Starting a law firm requires a lot of planning and preparation. You’ll need a budget to cover startup expenses, opening of new accounts, and much more. When the office is set up and you’re ready to work, the next thing to do is to start marketing your law firm.
If you want to improve the efficiency and operations of your law firm, having a good quality law firm management software can help. Whether you want to automate payments, increase security of client documents, or an easier client intake system, there are a range of management software available.
Here you can explore the features, benefits and prices of the best law firm management software available to guide you toward choosing the right system for your law firm.
Top Features of Law Practice Management Software
Not all law firm management software are the same. The following is a list of features you can find in certain software solutions.
Accounting – Manages your payroll, accounts, billing, receivables, and creates financial reports.
Billing and Time Tracking – Records your billable hours and transactions.
Case Management – Provides your with a central database that can check for statute of limitations and conflicts of interest. You can use this software solution for quick searching, task management, and phone messaging.
Customer Relation Management (CRM) – Track, store and relay e-mails and messages to clients. Create an automated messaging system to send reminders to clients and more.
Docketing and Calendaring – Allows you to schedule appointments, meetings, court appearances, deadlines, etc., by day, week, month and year.
Document Assembly – Creates automated templates for legal documents which can be simple letter heads to complex legal documents.
Document Management – Connects files and links to a word processing application and your attorney website.
Benefits of Having a Law Firm Management Software
There are numerous benefits for using a law firm management software. Here are a few:
Increased Efficiency. The tasks between lawyers and support staff can be coordinated, recorded, and managed with ease. You can set deadlines and delegate duties to staff appropriately.
Time Saving. By linking all contacts, tasks, appointments, important dates, and notes in an easy to access format for cases and scheduling.
Improved Organization. Instead of relying on cabinets of files and papers, you can securely store information in searchable archives. Retrieving important information about your clients and cases become quick and easy.
List of Law Firm Management Software
Clio. Clio is an all inclusive law firm management software with many practical tools to run your law firm. Clio provides tools for invoicing, billing, calendars, time tracking, reporting, accounting, and management for cases, clients, and documents. Their Starter Plan goes for $39 per user / month.
Bill4Time. Bill4Time is a dedicated time tracking software that allows you to track time accurately and efficiently. You can use your laptop, mobile phone, or tablet to track time with your clients and bill them accordingly. Getting started is as low as $25 per month.
Lexicata. If you’re looking for an easier solution for client intake, Lexicata is a Customer Relationship Management software. Lexicata allows you to keep track of prospective clients, send follow up messages, and increase your chances of obtaining new clients. Pricing is customized and based upon the size of your law firm.
Firm Central. Developed by Thomson Reuters, Firm Central is a powerful cloud based law firm management software. They boast strong security features to give you peace of mind with your confidential client information. You can use Firm Central to manage your documents, contacts, calendar, legal research, time tracking and billing. Their pricing starts at $40 per user / month for their basic package.
FilePro. If you’re looking for a powerful law firm management software, FilePro is packed with features to make your legal service run smoothly. With management tools for document assembly, activity based pricing, conflict checking, time tracking, trust and office accounting, and workflow processes, FilePro can be tailored to maximize your firm. FilePro offers a free trial or you can obtain a quote for your law firm.
App4Legal. App4Legal focuses on providing your law firm with an intuitive way to track your data, manage your processes, and access your data anywhere. This law firm management software operates on a secure cloud server and starts at a very affordable price. To get started with App4Legal it’ll cost you $10 per user / month.
Case Master Pro. Case Master Pro is a unique law firm management software because of it’s additional debt collection system. You’ll also have access to a series of tools for case management, billing, accounting, administration, custom reporting, document management, and an integrated payment dashboard. You’ll have to contact their sales team to receive a quote for your law firm.
Hesitant To Get Started?
If you’re hesitant to invest in these law firm management software, you can start by signing up for a free trial. You can give each system a try and if you find it makes your law firm much more efficient and effective, you can make the investment and purchase it. The following legal management solutions offer a free trial: Clio, Bill4Time, MyCase, Firm Central, FilePro, App4Legal.
Imagine having a solution to writing out the same forms, again and again. For lawyers manually inputting information, legal document software may be a new way forward.
Legal document software provides lawyers with the ability to accurately and quickly create legal paperwork. Automation in the legal world may seem like a frightening future. However, when you can save time on redundant tasks, greater opportunities for the firm can be found.
What is Legal Document Software
Legal document software is a modern approach to improving efficiency and workflow at the office. By reducing the workload, lawyers can focus on reducing costs, saving time, and keeping their clients happy. Don’t be confused with legal management software, as this focused primarily on creating important legal materials.
Legal document software provides lawyers with a variety of templates that can be branded, designed, and customized for every client’s need. Templates allow lawyer’s and their assistants to complete tasks in much less time.
Functions of Legal Document Software
Aside from the obvious time-saving benefits of having ready-to-use documents, legal document software provides the following functions:
Document Scanner Tools. If you have to scan your documents, you can easily upload into the program and convert them into PDFs and images to send to clients.
PDF Tools. Since PDFs are a common document format lawyers send to clients, the PDF Tools allow editing, modifying, and adding signatures to legal documents.
Automation Tools. There are certain parts of documents that must be added to every document. By creating a template in advance, these elements can be added to a legal document to save time.
Data Control. Saving and organizing files are easily managed. You can also ensure that newer versions and updates never override previous versions to reuse them again if needed.
Integration Tools. If you have a CRM service or want to send documents directly to your client’s emails, the integration tools allow you to connect your accounts.
Legal Signature Integration. Some legal document software can be used with digital signature tools to create legally binding documents for computers or mobile devices.
Legal Document SoftwarePrecautions
Just as you secure your legal documents in locked cabinets and safe locations, you must consider the safety and security of your digital documents. Failing to keep your legal documents safe can lead to some serious legal consequences. Protecting your digital documents from hackers and theft must be a top priority.
To combat comprised data, legal document software offers a range of solutions to ensure you legal documents remain safe. Some may use a two-step authentication (i.e. providing a password and a pin code on your phone) or require a direct portal through a secure channel.
Storage Options
When deciding on which legal document software to purchase, you’ll want to consider whether to have a cloud-based storage or on-premise storage.
Cloud-based storage offers a secure server from the service provider to save and access data. Going back to the previous point, you should check with the service provider to ensure that your data is encrypted, has back-ups, and high-grade security.
These cloud-based products are offered via subscription license. You will be expected to pay a recurring monthly fee, or if available, a reduced annual rate. This may seem like an appealing choice as the fees are much less in the beginning.
On-premise storage allows you to manage and store documents directly on your devices. You own the software, instead of subscribing month-to-month, and you may require your own IT support. Keeping your data on private servers and away from your own laptop can prevent a situation where your computer malfunction and all data is lost.
Examples of Legal Document Software
MyCase offers cloud-based document solutions to improve communications with clients and minimize daily legal tasks. It features an intuitive form filling tool with task automation. They also provide solutions for organizing case documents, sending encrypted messages to clients, the one-click firm generated reports, billing solutions (i.e. invoicing and payment collection), and calendaring.
Pricing is just $39 per month for their cloud-based subscription. You can also try MyCase free for 30 days.
Abacus Law provides case management and document automation software. This is a cloud-based service with AES 256-bit encryption. With applications for androids and iOs, you can even access documents from your smartphone. In addition to their automation services, Abacus Law offers a full suite of useful tools such as email management, analytics software, and accounting software.
You’ll have to contact their sales department for a quote or schedule a time to see a demo.
TimeSolv has not only document management solutions and automation but also other tools to manage many aspects of your firm. Their document automation software allows you to create custom files unique to each customer while reducing the workload with custom templates.
They have a sliding pricing scale, depending on the size of your firm, with the starting price being $34.95 per month/timekeeper. You can also try it free for 30 days.
PracticePanther offer legal document solutions for small sized law firms. Their focus is to cut costs and save time for lawyers. They also offer a suite of services such as 1-click invoicing, email integrations, CRM, chat applications, and trust accounting. They offer a secure cloud service following HIPAA compliance.
Their monthly plan starts at $59 per month with a 7-day free trial.
Marketing your law firm can take up a lot of time and money, but it doesn’t have to. You don’t have to be a sales expert, naturally outgoing, or excessively charming either. Instead, growing your law firm starts with a strong marketing plan that uses successful strategies targeted at the right audience and performed consistently. While you may not see results overnight, given time, new clients will be calling up your office.
Meet with referral contacts regularly. No matter how busy you are, take the time to meet or contact your referrals personally to remind them that your services are ready and available.
Know your target market. Obviously, if you’re a divorce lawyer you won’t be searching for a client with workplace injuries. However, you’ll want to know everything possible about your target audience and tailor your marketing plan to them.
Attend annual/monthly dinners with colleagues and law school classmates. Even as you pursue your career in law, it’s important to reach out to old classmates and build upon your referral network.
Study more briefs and related cases. The more you know about the cases you intend to provide legal services for, the more knowledge and expertise you will have. This is critical for building trust with potential clients and answering questions backed by the research you performed.
Put your law firm on social media. Social media is a smart way to reach out to communities and specific groups of people to inform them of your legal expertise.
Get a website for your law firm. If you haven’t done so already, having an attorney website for your law firm can increase client intake by finding new clients searching for lawyers online.
Make networking a priority. This should be a habit. Go out and meet people every day even when you don’t feel like it.
Start a law blog. Writing articles and guest posts on other blogs is a great way to share your expertise in your area of law.
Create a content marketing strategy. Once your blog is filled with quality content, you’ll need a smart marketing strategy to reach out to people interested in reading it.
Offer free consultations. Everybody loves free stuff. If you can give a few free minutes of your time, you can use this as an introduction to yourself and a chance to sell your legal services.
Have a unique and compelling CTA.Your call to action, either on your website or throughout social media, should be clear when telling readers what to do (i.e. call today for a free consultation about your personal injury).
Attend public events with an attitude to give, instead of receiving. Often, the most successful lawyers are those with a giving mindset rather than taking from every opportunity they see.
Know your USP. What is your Unique Selling Point? Remember, people are hiring lawyers to work for them, not the law firm itself. What makes you so special?
Create a brand and spread it. Consider developing a stationary set with your business logo and some short descriptions that capture what you can do.
Use Facebook Ads. You can set up cost-effective and highly targeted Facebook Ads to find new clients.
Start a drip marketing campaign. When you start collecting contact information for potential clients, you can create a series of timely messages to nurture them into new clients.
Give away free resources. While you may want to bill for every minute of your time, consider taking a moment to put together some free resources (i.e. pamphlet, ebook, etc.).
Be helpful to those in your community. When you meet new people in your community, find a way to give a helping hand. Sometimes it pays to be helpful.
Market your law firm if it feels right to you. Don’t think that you have to commit to every marketing method available. For example, if you don’t like social media, don’t use it.
Make sure it’s easy to reach you. Similar to having a strong CTA, you should have a distinct and easy way for people to get in contact with you.
Use accounting software programs for lawyers. There are a few accounting software programs that can automate your entire firm and all you more time to focus on finding more clients.
Start a Google PPC campaign. There are a lot of competitive keywords that can be expensive. However, if you use the right words you can increase traffic to your website and leads for your legal services.
Ensure that your content is shareable. If you do have a blog, be sure social media share buttons are visible and don’t be afraid to ask readers to share it when they reach the end.
Understand the basics of SEO. Learn how to make the necessary changes to your website to increase your ranking in search engines.
Focus on getting referrals. Getting referred clients makes the intake process so much easier. Plus, referred clients tend to be more loyal and more likely to provide you with referrals in the future.
Send referrals to other lawyers. You can send referrals to others in your network (i.e. when your too busy with other cases or a prospective client asks for work in a different area of law). If karma exists, you can expect these favors to be returned to you.
Don’t be shy, ask directly if your clients know anyone who needs you.Perhaps others people your client knows needs your services but they’ve been too focused on their case to see it.
Release content on social media at specific days and times. Sometimes the mornings get more engagement than the evenings and vice versa.
Volunteer at various legal groups and activities in your community. It doesn’t have to be specific to law, you can join an organization to give back to your community while getting your name and legal services out there.
Go to bar association events. Whenever there are events from your local bar association go and network to again, build your referral network.
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