If you are considering a website or a blog to showcase your legal services and expertise, there are many different Top Level Domains (TLD) to choose from:
.com
.gov
.org
.law
This article will examine whether lawyers should buy .law domain and briefly review a few methods to succeed online.
What are Top Level Domains (TLD)?
Without going too in depth about the concept of domain names, here’s a simplified version of what domain names are.
Domain names are the important piece of information that provides a readable internet address of your website. The ending of the domain name is what is known as a Top Level Domain with the most common being .com, .org, and .net.
Overall, there are more than 1000 TLDs available.
Is There Any Significance In Having A .law Domain Name?
Having a TLD can be useful in marketing, search engines, and website optimization. When you consider the most common TLDs like .com, .edu, and .gov, these are recognizable, popular, and rank well courtesy of their authority.
They is some speculation that having these TLDs do not provide measurable proof that you will get ranked higher (such as with .edu and .gov domains).
“Sorry, but that’s just not true, and as an engineer in the search quality team at Google, I feel the need to debunk this misconception. Google has a lot of experience in returning relevant web pages, regardless of the top-level domain (TLD). Google will attempt to rank new TLDs appropriately, but I don’t expect a new TLD to get any kind of initial preference over .com, and I wouldn’t bet on that happening in the long-term either. If you want to register an entirely new TLD for other reasons, that’s your choice, but you shouldn’t register a TLD in the mistaken belief that you’ll get some sort of boost in search engine rankings.”
While Google may not rank a .law domain higher, from a personal point of view, there is significant value to be considered.
What Are The Benefits Of A .law Domain Name?
From a branding point of view, having a .law domain allows you to position yourself as a professional and a figure of authority.
Anyone who registers a new .law domain, must provide a phone number from the licensing of your agency or firm.
Having to go through this additional step during the registration process creates a trust factor for those searching for you.
Buying a .law domain name will provide an additional layer of credibility courtesy of the verification process required.
This is a summary of some the benefits you’ll receive when you buy a .law domain:
Brandable & Authority. Using this TLD allows you to create a strong and memorable brand. A .law domain can be descriptive and capture the core of your practice. When deciding on your domain name, consider using your own name, area of practice, or your target market.
Verified & Trusted. When you register your .law domain, you become verified and trusted by those seeking your services online. Only qualified lawyers can apply for this domain. Once approved, you will have a branded and trustworthy domain surrounding your legal profession.
If You Already Have Another Domain Name, Should You Transfer To A .law Domain?
As mentioned before, there may not be any considerable boost to your rankings in the search engines. If you already using a domain and it is working well, you may not want to transfer your website to the .law domain.
Consider .law as an investment in your practice but only if you don’t have a domain name already. When you transfer a website over to a new domain, you may lose traffic and potential clients.
Getting a new .law domain is an ideal choice for those starting a new website.
A domain name is only one of many factors to consider when putting your law practice online.
One of the most critical areas of getting noticed and finding new clients comes from the content you provide.
Here’s a few things you may want to keep in mind:
Offer meaningful, relevant and original content. Most search engines approve of original content. However, they should be written in a way that’s natural and connects with your target audience.
Create backlinks on authority sites. When you have published quality content, try to get your site linked with .edu or .gov sites as these have authority. Read law firm SEO Tips here. Note: Never buy backlinks — you could be penalized.
As an authority on the web and a professional of law, you have a responsibility to provide quality content that is relevant and informative to your visitors.
This update from John Mueller on Google’s Webmaster Central makes it clear that content is crucial and the domain name is not given “artificial advantage in search.”
So, Should Lawyers Buy A .law Domain?
Getting a .law domain could be the strategic edge you need to have a competitive advantage online.
However, while a TLD like .law adds a professional touch your online service, providing good content that follows Google’s recommended practices will be much more powerful.
Having an effective SEO strategy for your law firm will not only keep you competitive but also give you access to more prospective clients. If you already reviewed our SEO Tips for Lawyers and advanced SEO methods, we put together any missing pieces to the SEO puzzle right here.
Understanding SEO
Ever wondered why certain websites appear on the front page of Google when you search, “Criminal Defense Lawyer in Florida”?
This is made possible by SEO.
SEO, or Search Engine Optimization, is simply increasing your visibility in search results. There are many different ways to improve your search rankings such as backlink building, decreasing website load time, and more.
If your website is currently found on the 27th page of Google’s search results implementing just a few of the ideas in this article could see a significant increase in your search rankings.
Keep in mind, getting your website ranked on the top pages takes consistent effort because there are likely other law firms competing for the same position. However, by implementing an SEO strategy for your law firm you can take advantage of getting free traffic from search engines.
Managing SEO takes time, which is why many attorneys turn to a legal virtual assistant to handle content creation, backlink building, and other marketing tasks—so you can focus on your clients.
SEO Strategy #1: Know Your Search Words
The first step to improve your website rankings in the search engines is to understand the words people are using in Google, Yahoo, Bing, and other search engines.
In a Google Consumer Survey, it was found that 96% of people use search engines to find legal advice. They also found that 74% of them would go to a lawyer’s website and take action.
This makes search words extremely important so that your law firm is discovered by people looking for your legal services.
How to Find Your Keywords
There are a few free and simple tools you can use to find the keywords being used in the search engines.
Tool #1: Google Keyword Planner
Google’s Keyword Planner allows you to find all the keywords people use which are related to your law firm. The insights you get from this tool includes keywords, ad group ideas, historical statistics, competition, keyword, trends, bidding and much more.
To use Google’s Keyword Planner, you need an AdWords account. Don’t worry, you won’t have to add your credit card or purchase any ads to use their free keyword planner.
If you’re unfamiliar with Google Keyword Planner, follow these steps to get started.
Step 1: After you sign in or sign up, you’ll arrive at the AdWord dashboard.
Step 2: Click on the tool icon in the top right corner.
Step 3: Select “Keyword Planner”.
Step 4: Enter your search terms.
Example:
Let’s use “Divorce Lawyer California” for our example.
The results show some important stats like Avg. Monthly Searches, Competition, and ad-related details.
You can use these results to put together keywords your web pages and blog content.
To improve the effectiveness and accuracy of your law firm’s keyword research, be sure to adjust the location and the date.
Adjusting the Location
Your law firm SEO strategy may be to attract more clients from your local area. To do this, you can use the location settings to find all the keywords being used from within your city or town.
Use the location search to be as specific or as general as you want.
Adjusting the Date
What if there were higher rates or accidents at certain times of the year? Or you’re a tax attorney and caseloads tend to increase at certain times of the year?
If adjust the date settings, you can see keywords that are used during certain seasons, recent searches, or an overview of keywords used throughout the year.
Even though Google’s Keyword Planner is meant as a guide for setting up your Google AdWords PPC, you can take advantage of the statistic for planning the keywords for your law firm’s SEO.
Tool #2: Keyword.io
Keyword.io allows you to find longtail and other related keywords. Longtail keywords are more detailed phrases (up to 3 words) which can be used to target a smaller demographic of people.
Instead of focusing all your effort on popular and competitive search terms, longtail keywords can be used to find prospective clients your competitors might be ignoring.
With Keyword.io, you can create a strategic list of keywords for any search engine including Google, Bing, Yandex, and Yahoo.
You can use Keyword.io to research keywords for a PPC Campaign, SEO, or article writing (more about this later).
Example:
Let’s use the same search term from before, “Divorce Lawyer in California”:
With Keyword.io, you can see variations of how the keyword is being used in the search engines.
Combining these results with Google’s Keyword Planner, you can come up with a strong set of keywords to use for your law firm’s SEO strategy.
SEO Strategy #2: Write and Publish Quality Content
The purpose of your law firm’s website is to attract prospective clients. To achieve this, you should write and publish quality content.
Here are a few simple strategies to guide you toward effective SEO Content Strategy:
Publish only compelling and quality content. You want to make sure that what you publish is both unique and useful to the people reading it. Ask yourself this, what value does your content give readers?
Use keywords. You now know how to search for relevant and current keywords so put them into your content. Use different keywords for each piece of content you publish. This not only expands your reach but also prevents SEO issues with Google and other search engines.
Share on social media. You’ll soon learn how popularity is important to improve your SEO. Start by sharing your posts after they are published and encourage others to share them as well.
Keep your content fresh. When you are writing and publishing new content on your law firm’s blog, keep it fresh and up to date. Spend a few minutes researching current events and try to write something related to today’s trends.
Obtain backlinks. You’ll learn all about this in SEO Strategy #3.
Publish frequently. Don’t just publish one or two articles and think that’s enough. You have to publish frequently to remind the search engines that your site is live and your content is important.
To get started on your law firm’s SEO content strategy, you want to be optimizing content for discovery and conversion. This means using the keywords you found and writing in a way that turns website visitors into new clients.
Also, you also understand the intent of the search words being used in Google. If someone searches, “Divorce Lawyer Fees,” they are likely shopping around for the best prices. If that person chooses your website, which do you think would be more compelling?
Sample Content #1:
Our divorce lawyers fees start at $100 per hour. Contact us today for a consultation.
Sample Content #2:
We offer some of the lowest divorce lawyer fees in town. Contact us for a free consultation to get started.
Another example of keyword intent could be someone searching for, “My wife wants a divorce.” Here, the intent is for information, both emotionally and legally, that will help them handle their divorce. In this situation, you may not want to sell your service but instead, come across as a warm friend with helpful advice.
Remember this: when you write content for your law firm’s website, you should always put your audience first. Writing to satisfy the ever-changing algorithms of Google and other search engines could lead to a negative SEO. Instead, focus on providing quality content that comes from you and resonates with your current and prospective clients.
Implementing Longtail Keywords
Let’s take another look at the list of longtail keywords from before:
You’ll notice quite a few keyword phrases found that can be used to shape the type of content you create. Alternatively, if you’re out of ideas you can use this list of longtail keywords to write articles like:
7 Reasons Not To Get a Divorce in California Without a Lawyer
Low-Cost Divorce Lawyer in California | YourLawFirm.com
3 Simples Steps for Filing for Divorce Without a Lawyer
Creating Quality Content
You could have a blog talking about your thoughts and experiences as a lawyer or you could create content with a strategic plan and a specific goal.
Again, using the list of keywords you researched related to your law firm, you can create a long-term strategy to publish and share content related to the needs of your prospective clients.
For example, during the Christmas season, you may want to write a series on the consequences and outcomes of drinking and driving. Or, if you’re that divorce lawyer from California, you can write about divorce rates and actions to take if they’re considering divorce.
Take note of what Matt Cutts, Google’s software engineer, has said about creating content:
“You need to find some way to pull people in, to get them interested, to get them enticed to try to pick up whatever concept it is you want to explain. So I would argue, first and foremost, you need to explain it well, and then if you can manage to do that while talking about the science or being scientific, that’s great.”
You should plan for one to two months in advance and prepare content that can be interlinked with each other. Interlinked content are pages linking to another page on your website (this adds SEO benefits and also keeps visitors on your website longer).
Once you have created an SEO content calendar, you can start to publish on your social media accounts, email newsletter and any other places you can think of. However, before you do, you should consider the best times to publish your content. Here’s what Hubspot recommends:
Facebook: 9 am, 1 pm, and 3 pm (with 1 pm getting the most shares) on Thursday, Friday, Saturday, and Sunday.
LinkedIn: 7-8 am, 12 pm, 5-6 pm on Tuesday, Wednesday, and Thursday.
Instagram: 2 am, 8-9 am, and 5 pm on any day.
You’ll have to test your own content to see which times get you the most traffic and the best results. Ultimately, here’s a few tips to follow for your law firm’s SEO content calendar:
Post consistently (i.e. three times a week)
Use multiple social channels
Choose times that get the most engagement with your target audience
SEO Strategy #3: Build Your Backlinks
By now, you may notice that your law firm’s SEO strategy is quite complex. However, to keep things simple, the ultimate goal of SEO is to improve your popularity.
In order to boost your law firm’s “popularity” and get prospective clients coming to your website, you have to build backlinks from various online sources.
Search engines like google are looking for law firms with relevant and authority links pointing to its website. The way authority websites are measured is also based on the amount of traffic coming to that website.
Steps for Build More Backlinks
Building backlinks to your law firm’s website can be challenging. There are some methods you can try, but they could get you in a lot of trouble. For example, if you decided to purchase backlinks from an unreputable source, Google may put a penalty on your website which can block you from the search results.
To ensure your website doesn’t get blocked, here’s a few steps for building quality backlinks:
1. Publish quality content. If you’re producing great content that connects with the people who read it, there’s a great chance that they will share it with their friends and family. This is the best way to introduce your legal services to new people.
Take note of these blogs rated by the American Bar Association to be the best law blogs:
Verdict is a magazine blog provided by Justia (an online resource where you can sign up, add your website, and find prospective clients) which has a blog full of content on every aspect of the law.
Overlawyered is one of the oldest law blogs exploring the American legal system. Take a look at the bottom of this blog, notice the comment section? Here is a great way to contribute to the discussion and sometimes share a link your website:
2. Network and help others. Expecting people to link to you is unthinkable. You have to reach out to others and show off your expertise. You should join various forums and online groups to meet new people and offer help when you can. Here are some examples:
Quora is an active community of people asking and answering questions. After you set up an account for your law firm, you can search for relevant questions related to your legal services. Here’s an example using our California Divorce Lawyer:
If you had an article titled “Low-Cost Divorce Lawyer in California | YourLawFirm.com” you could insert a link into your answer. Quora is an authority website and not only can you use it to send new visitors to your website but it’s also effective for your backlinking efforts.
Reddit is a community of news enthusiast sharing and reading the top stories in America. Before you start sharing your content here, you should know that direct marketing is often frowned upon by its community members. There are various discussion boards where people are seeking answers to their problems, however, the website uses a rating system to rate anything posted and commented. So, be careful.
In this example, you can see that people are sharing their experiences getting or considering divorce in California. Here’s your chance to make direct connections with a potential client by offering content related to their situation and sharing your insights in a response.
When selecting which posts to comment, choose the ones with more points as these are receiving active engagement and interest.
LinkedIn Pulse is one of many social channels you can use to publish your content related to law firm’s blog. Here’s an example of a law firm using LinkedIn to share direct links to their blog:
LinkedIn may not be best place to find new clients but it’s a great way to build links and increase your website’s authority.
3. Become an online authority. If you’re publishing great content consistently, you can expect people to start writing and linking back to your website. You can’t expect your online authority to change overnight. By following the previous two steps and consistently engaging with people online, you can start to see more of your links getting shared online and you may even get featured on top news channels (links from these sources carry a significant authority that can boost your website’s search rankings).
Summary
Creating the perfect SEO strategy for your law firm starts with knowing which words prospective clients are searching online. Once you research these terms and create incredible content, you can start to share links to authority websites to grow your online presence and increase exposure to your legal services.
If you’re looking for a change in your law career that provides more freedom and flexibility, becoming a freelance lawyer could be it.
Life at a law firm isn’t for everyone. The working hours are long, the caseloads are stressful, and the working environments may not meet your ideals. Becoming a freelance lawyer allows you to choose which client projects to work on and who are your colleagues.
There’s no doubt that being a freelance lawyer has benefits. If this is the direction you want your legal career to take, keep reading to learn a few simple steps to get started.
Step 01: Decide Your Legal Services
The first thing freelance lawyers should do is decide what legal services they are going to provide their clients. At a law firm, associates and fellow lawyers must choose a single area to focus their practice. For a freelance lawyer, there’s a bit more flexibility.
When shifting your legal career toward freelance, it’s best to do some research before taking the plunge. If you decide to provide legal services in an area that is uncommon in your region, you can expect to go out of business pretty quickly.
Choosing the right area that has a steady demand will keep you in business longer as well as provide you with stimulating cases on the job.
Step 02: Register Your Services
Depending on your personal goals, you have complete control over the destiny of your legal profession. Once you have an idea of what you want to practice, the next step is to begin the legal steps to register your service.
Will you be a sole proprietorship? A limited liability company? Or, a corporation?
Understanding the differences between the three can help determine how you wish to operate your freelance legal services.
Step 03: Administrative Tasks
With your legal services registered, you’ll need other important elements to organize and maintain your administrative responsibilities. You may need a separate bank account for billing and tax-related purposes.
If you plan on working completely on your own and without the support of any legal assistants, consider using lawyer accounting software. Not only do these program help automate repetitive administrative tasks, they can also be used for the following:
Once you have laid the foundation for your freelance legal services, you can share your new service with your network.
Traditional lawyers working at a law firm tend to target individuals and other businesses for work. The clients you’ll often find as a freelance lawyer will typically come from other lawyers and law firms.
If you have a large list of contacts, this is the best place to start searching for business.
Alternatively, you can set up accounts on social networking websites to begin expanding your personal network. If you don’t have one already, LinkedIn is one of the leading social networking websites for all professionals. Other sites to network with lawyers and in-house job opportunities can be found here:
If you want to join a social networking website rising in popularity check out Foxwordy. At Foxwordy, you can reach out and connect with other lawyers and contribute toward various projects in the legal industry.
Finally, if you haven’t done so already, you should join your local bar association and participate in as many local events as possible.
Step 05: Get a Website
Freelance lawyers with a website can offer a competitive advantage in the marketplace. Lawyer websites are a great way to showcase your services and allow for prospective clients to discover what you do.
Your website can feature some of your past legal projects and highlight your area of expertise.
If you decide to get a website, it is also important to understand how to use it in a way to benefit your business. If you’re on a tight budget, performing these local SEO methods can help more people find your services.
Or, if you some money to spend, you can try advertising your services using Google PPC or Facebook Ads. Both advertising choices have their own set of benefits and features.
Step 06: Start a Blog
Are you an expert in a particular area of law and want to share your knowledge with others? Starting a blog is a great way for freelance lawyers to make more connections with prospective clients.
If you’re unsure about the benefits of blogging about law, here are a few:
It will take a bit of time and commitment for a blog to become a successful marketing tool. However, with these tips for lawyers who blog, you can get ahead of your competition.
Step 07: Be Patient
Becoming a successful freelance lawyer is not going to occur overnight If you decide to take this path in your legal career remember that it is going to require strategic planning, time, dedication, and most importantly patience.
Keep in mind that your legal services are much like a business and like all business, there is a chance of failing. The beginning will be some of the toughest moments until the momentum builds and your reputation spreads amongst your community.
Thinking about starting your own law firm instead of being a freelancer? Give this a read.
As you step into the courtroom, you’ll want to put your best foot forward. Your appearance strikes an immediate impression and people are constantly looking you up and down as you move through the room.
A striking appearance can help you build an appearance of authority and your shoes are usually the first thing noticed.
When you’re out shopping for the best shoes for lawyers, here’s a few things to keep in mind.
Tips For Lawyers Shopping for Shoes
If you’re reading this, you’re may be in need of advice to shop for the perfect lawyer shoes. To get things started, depending on price to determine the quality of a shoe is not a smart option. Many designer brands, like Prada or Gucci, depend on their brand reputation to make a sale. While they may offer well-constructed shoes, the overall quality may not be suitable for you.
When you are taking a look at the lower-end of shoe prices, quality can vary significantly. To help you with your shoe shopping, here are a few guidelines to follow:
Soles: having real, genuine leather on the bottom of your shoe can improve longevity and comfort. When you’re browsing through high-cost shoes, be sure to check the material the sole is made of. Sometimes, shoe companies will use a synthetic leather or create a rubber material that seems like leather. These lower quality materials don’t last as long.
Stitching: don’t be fooled. There is a difference between how low-cost shoes and high-cost shoes are bound together. Shoes at a high price point will be delicately stitched together and often use a detailed pattern that is striking and aesthetic. Lower priced shoes tend to have each piece glued together with an illusion of stitching. This can lead to your shoes falling to pieces before the end of their first year.
Details: in the lower priced shoe range, you’ll find many shoe companies attempting to mask the markings of high-priced shoes. Instead of hand detailed designs in genuine leather shoes, you’ll find factory machine presses which may have details and miss prints in the final design. A common method of faking design is through injection molding which reduces the appeal of a shoe, especially for lawyers.
Leather Quality: avoid cheap leather shoes. It can be tempting for a lawyer to pick a cheap pair of shoes, especially if you’re on a tight budget. However, the factories in China producing many of the shoes being sold today are using cheap scraps of leather and gluing them together to produce high yields. In addition, these shoes will use lower quality, harder leather that will likely be stained to cover any imperfections. Over time, this kind of leather will crease and the imperfections will begin to shine through. Quality leather is often soft and develops a beautiful patina as it ages.
Universal Style
You don’t need a closet full of shoes to be a well-dressed lawyer. Keeping a simple, clean, yet classic appearance is all you need when heading to the office. To achieve that, all you need is black.
Black shoes are a universal standard when it comes to matching your suits to your footwear. It goes with everything and you won’t ever have to worry whether your new suit jacket, whether it is navy, charcoal, or black, will match your shoes.
One thing to keep in mind is that black won’t work with bright colored outfits. However, you are likely not going to be wearing a bright blue jacket into the courtrooms.
Because black shoes are the norm in the business world, it will be easy to find a pair of shoes that fits your budget.
5 Recommended Shoes for Lawyers
If you’re not sure which brands or styles you like, here are five recommendations to guide your shoe shopping.
Paul Evans Brando Semi-Brogue Oxford
While coming in at a high price, the Brando Semi-Brogue Oxford by Paul Evans offers a professional looking shoe for lawyers. It has a classic style with upper lacing and full-grain Italian leather. The Brogue pattern ingrained in the letter is what makes these shoes shine.
Florsheim Castellano Wingtip
The Chicago based company designing these shoes have been around since 1892. Not only do they offer a beautifully crafted for but it also comes at a fair price. If you’re looking for something with a little more elegance, this is the shoe you want.
Plain Toe Derbys by Dquared2
Here’s a simple yet powerful black shoe lawyers can wear in any situation. The Plain Toe Derbys by Dsquared2 is made with genuine black leather and use a simple lace style to tie it all together.
To Boot New York Finn Chelsea Boots
These professional looking leather boots are great for a lawyer on the go. The leather has a burnished finish with a soft calfskin upper. This shoe delivers confidence in any suit your wear.
Allen Edmonds Verona II Italian Loafer
If you’re looking for something more comfortable and relaxed, having a pair of loafers is a great alternative style of shoe for lawyers. The Allen Edwards Verona II features calfskin Italian leather and silver accessories to accentuate the style.
The way you dress often has a lasting impression on people. Lawyers are typically known to wear sleek suits that give them an appearance of authority and power.
While some law firms may be adopting a business casual dress code, associates and lawyers would be wise to ignore this. Formal business appearances will always be necessary if you’re heading into the courtroom or providing a client consultation.
Being caught in a casual outfit is not going to set a professional impression. To truly look like a lawyer, you’ll want to dress like a lawyer. If you’re wondering what you should wear at the office or when heading into the courtroom, here’s some advice about suits to wear.
Suit Color for Lawyers
Before reviewing a few suits for you to consider, you may want to know some of the latest trends in fashion.
Just like in business, you should follow the K.I.S.S. principle: Keep It Stylish yet Simple.
Black – tends to be seen as the most professional go-to for suit colors, however, it may not be suitable to wear in the courtroom. Black suits are often worn at funerals and this is not the impression you want to set when you step in front of a jury
Navy – this is a common color found in the courtroom and having the additional pinstripes is a classic lawyer’s look.
Brown – this color is often seen as informal and may be best to wear in the office and not in the courtroom.
Charcoal – here’s another common color worn in the courts, charcoal can be paired with many colors to give yourself a complimentary look.
White – you might have to be a lawyer working with high-class celebrities to pull this off.
Olive – think about your skin complexion, olive is a color that is difficult to match.
While color is an important feature when considering what suit to wear at the office and when going to court, style is equally important. Polka dots may be your thing, but it may not convey the impression you desire. Remember to keep it simple, flat colors with the occasional pinstripes can provide a great foundation for your lawyer’s wardrobe.
Suit Accessories for Lawyers
Your suit serves a few specific purposes: to look sharp, to look prepared and to look professional. When selecting accessories, there are a few items that can put your suit together or strip away the appeal.
Neckties – every lawyer in a suit needs a necktie. Depending on the style of suit you wear, choosing the right necktie can accentuate your overall appearance. Having a simple silk necktie with stripes or a solid color can maintain a professional appearance. Using bright colors, while showing off your personality, can be distracting.
Cufflinks – getting a sophisticated pair of cufflinks that add a touch of style to your lawyer’s suit. Try not to get anything too bold as a simple set of cufflinks should be all you need.
Tie Clips – while not a significant enhancement to your overall appearance, having a tie clip makes your suit more functional and looking neat.
Maintaining Your Suits
There’s something about suits that have an effect on people’s personalities. Suits tend to add a boost of confidence, make you feel stylish, and of course, convey that you are serious about your career in law.
However, suits can be pretty expensive. If you’re in your first year of practicing law or you’re experiencing a financial crisis, you may try to use the same suit from your university years.
In all likelihood, the body you had years before is not the same body you have today. Having a properly fitting suit can make all the difference when interacting with new clients at a free consultation. Consider getting your suits refitted at a tailor or make an investment and restock your wardrobe.
Another important thing to do with your suits it to properly care and tend to them. Here are a few tips to guide you:
Never put it in the laundry, always dry clean.
Hang it up with a hanger whenever you don’t wear it.
Have multiple suits to give some suits a break
Brush it down with a soft brush to reduce dry cleaning visits
You’ll ruin your suit if you use an iron
Suits for Female Lawyers
Women’s fashion tends to have much more diversity and flexibility than men’s. However, even with the acceptance of casual attire in some law firm’s, sticking with a conservative attire works well with interviews, court appearances, and client meetings.
In the past, skirted suits were the expected dress code for female lawyers. However, this has changed and women in law are now seen wearing pantsuits. If you are considering to wear skirts, the common rule of acceptance is that your skirt should fall below the knee.
While suits are a common necessity for lawyers, women can wear other acceptable clothing such as cardigans, vests and collared polo shirts.
Women searching for suits to practice law have a few more things to consider than men. Wearing tight-fitting suits and low cut tops of any kind will be seen as inappropriate. As well, wearing skirts above the knee can be distracting and unprofessional.
Overall, there are similar rules that apply to both male and female lawyers: wear suits that fit properly and maintain professionalism.
Imagine having a solution to writing out the same forms, again and again. For lawyers manually inputting information, legal document software may be a new way forward.
Legal document software provides lawyers with the ability to accurately and quickly create legal paperwork. Automation in the legal world may seem like a frightening future. However, when you can save time on redundant tasks, greater opportunities for the firm can be found.
What is Legal Document Software
Legal document software is a modern approach to improving efficiency and workflow at the office. By reducing the workload, lawyers can focus on reducing costs, saving time, and keeping their clients happy. Don’t be confused with legal management software, as this focused primarily on creating important legal materials.
Legal document software provides lawyers with a variety of templates that can be branded, designed, and customized for every client’s need. Templates allow lawyer’s and their assistants to complete tasks in much less time.
Functions of Legal Document Software
Aside from the obvious time-saving benefits of having ready-to-use documents, legal document software provides the following functions:
Document Scanner Tools. If you have to scan your documents, you can easily upload into the program and convert them into PDFs and images to send to clients.
PDF Tools. Since PDFs are a common document format lawyers send to clients, the PDF Tools allow editing, modifying, and adding signatures to legal documents.
Automation Tools. There are certain parts of documents that must be added to every document. By creating a template in advance, these elements can be added to a legal document to save time.
Data Control. Saving and organizing files are easily managed. You can also ensure that newer versions and updates never override previous versions to reuse them again if needed.
Integration Tools. If you have a CRM service or want to send documents directly to your client’s emails, the integration tools allow you to connect your accounts.
Legal Signature Integration. Some legal document software can be used with digital signature tools to create legally binding documents for computers or mobile devices.
Legal Document SoftwarePrecautions
Just as you secure your legal documents in locked cabinets and safe locations, you must consider the safety and security of your digital documents. Failing to keep your legal documents safe can lead to some serious legal consequences. Protecting your digital documents from hackers and theft must be a top priority.
To combat comprised data, legal document software offers a range of solutions to ensure you legal documents remain safe. Some may use a two-step authentication (i.e. providing a password and a pin code on your phone) or require a direct portal through a secure channel.
Storage Options
When deciding on which legal document software to purchase, you’ll want to consider whether to have a cloud-based storage or on-premise storage.
Cloud-based storage offers a secure server from the service provider to save and access data. Going back to the previous point, you should check with the service provider to ensure that your data is encrypted, has back-ups, and high-grade security.
These cloud-based products are offered via subscription license. You will be expected to pay a recurring monthly fee, or if available, a reduced annual rate. This may seem like an appealing choice as the fees are much less in the beginning.
On-premise storage allows you to manage and store documents directly on your devices. You own the software, instead of subscribing month-to-month, and you may require your own IT support. Keeping your data on private servers and away from your own laptop can prevent a situation where your computer malfunction and all data is lost.
Examples of Legal Document Software
MyCase offers cloud-based document solutions to improve communications with clients and minimize daily legal tasks. It features an intuitive form filling tool with task automation. They also provide solutions for organizing case documents, sending encrypted messages to clients, the one-click firm generated reports, billing solutions (i.e. invoicing and payment collection), and calendaring.
Pricing is just $39 per month for their cloud-based subscription. You can also try MyCase free for 30 days.
Abacus Law provides case management and document automation software. This is a cloud-based service with AES 256-bit encryption. With applications for androids and iOs, you can even access documents from your smartphone. In addition to their automation services, Abacus Law offers a full suite of useful tools such as email management, analytics software, and accounting software.
You’ll have to contact their sales department for a quote or schedule a time to see a demo.
TimeSolv has not only document management solutions and automation but also other tools to manage many aspects of your firm. Their document automation software allows you to create custom files unique to each customer while reducing the workload with custom templates.
They have a sliding pricing scale, depending on the size of your firm, with the starting price being $34.95 per month/timekeeper. You can also try it free for 30 days.
PracticePanther offer legal document solutions for small sized law firms. Their focus is to cut costs and save time for lawyers. They also offer a suite of services such as 1-click invoicing, email integrations, CRM, chat applications, and trust accounting. They offer a secure cloud service following HIPAA compliance.
Their monthly plan starts at $59 per month with a 7-day free trial.
Lawyer’s with websites need marketing techniques to introduce prospective clients to their legal services.
Whether you’re small- or medium-sized law firm, the techniques in this article can be used by you or review with your team to create an effective marketing strategy.
Take some time to decide which techniques are worth your time and efforts. You can always get one started and begin testing another later on.
The marketing strategy you create for your law firm will be completely unique to you.
Content Marketing
Content is the key to attracting visitors to your website and generating leads for your firm. Here are a few ways to use your content more effectively:
Offer Downloadable PDF. This is a simple way to capturing contact information from those visiting your website. Simply write a guide are common legal concerns, your area of expertise, or a course of action to take in situations requiring legal services. Putting your contact information inside the guide is a great way to encourage readers to contact your firm.
Write Quality Content. This can be difficult. Writing blog content that connects with your readers can entice them to share your content on their social media, thereby increasing your exposure and readership. Try focusing on the common concerns your prospective clients may be facing. As well, don’t be afraid to add a “share this with your friends” at the end of each article.
Share Your Content. For your content marketing to succeed, you have to share it in different places. Join Facebook groups, online forums, and answer questions on Quora. Once there, you can write responses and insert relevant links from your website.
Online Discussions & Groups
As mentioned previously, joining online communities, active forums, and places like Quora is a great place to share your content. In addition, you can also establish yourself as credible and reliable.
Instead of blasting out promotions to your content and links, maintain an active presence and build relationships with those online. Start by choosing just a few places to dedicate your time like LinkedIn, Facebook Pages, and other forums where discussions are regular.
Social Media
If you don’t have a social media presence, start now. As you share your best legal information online, having a place to reach out to prospects and build a community around you can minimize significant time and resources.
Facebook, Instagram, and Twitter are still leading social media platforms where you can provide a place to build your online community.
The people who like your page or follow your accounts are likely genuinely interested in your services. Share content directly with them, they are your closest supporters.
Email Marketing
Lawyers using contact forms to collect leads can nurture those prospects through email marketing.
Email marketing is one of the lowest marketing costs and can lead to the highest ROI.
As you build your list of prospective clients, consider sending text-based emails only. Most people are familiar with opening emails from friends, families and business associates.
Emails that appear too noisy or filled with distracting images can immediately lead to the garbage bin, or worse, marked for spam.
Make A Video
In today’s media-rich world, video tends to be the dominating trend for both entertainment and sharing messages with others.
Creating videos can range from expensive high production features or your law firm to simply flipping on the camera and talking about your legal knowledge.
If you’re already blogging, consider turning your blogs into a full feature discussion involving you in your office. Having both videos and content related to the blog is appealing to a wider audience as well as boosts your credibility.
An easy way to do this is by utilizing AI tools that allow you to transform text into engaging videos. With AI text to video, you can easily transform your blog posts into engaging videos with just a few prompts, making the video creation process simpler and more efficient.
Facebook Ads / Google Adwords
Wondering how to increase your following on Facebook or boost traffic to your free consultation landing page?
Facebook Ads provide a range of possibilities to target prospective clients. You can set up your Facebook Ad account in a few steps. After that, you can begin to explore the demographic targeting feature to share your ads with specific audiences.
You should start with a low budget then adapt your ad campaign according to which ads are returning the most.
With Google Adwords, you can push your website to the top of search engines. Unlike Facebook Ads, your ads will be triggered based on relevant keywords that people are using to search online.
Knowing which keywords people are using can help your marketing attract more visitors to your website. However, something to keep in mind is that these keywords can be very competitive causing the price per click to be very high.
Before starting your first ad campaign, you may want to consider these Ethical Rules that lawyers must follow by the ABA.
There are both on-page (i.e. modifications to your website) and off-page (i.e. your activities away from your website) which can influence where your website appears in search results.
Improving the SEO on your website is a great alternative to paying for advertisements because this can get you free traffic. However, the SEO changes you make today may not take effect right away.
Some things you can start doing to improve your SEO are:
Creating more backlinks to your website (i.e. sharing your content and pages on forums and other places online)
Improve the quality of your articles
Perform keyword research and use the appropriate words on your web pages and articles.
Improve your website’s page speed (page speed is an important factor that search engines use to rank your website)
Note: As you publish more content on your website, you’ll organically improve your SEO.
Live Chat
Imagine being able to communicate with your visitors while they’re on your website.
Adding a live chat messaging system to your website can enable you to capture more leads and convert more visitors into clients.
Live chat works by triggering a message like, “How can we help you today?” whenever a visitor arrives at your website. Either you, your staff, or an outsourced agent can interact with that visitor.
During after hours, your live chat can continue to collect leads by providing information to contact you via email. You can return to office the next day and respond to any messages in your inbox.
There are a variety of live chat services dedicated to lawyers which is a consideration to ensure confidentiality and privacy of information shared over the chat system.
You might think the purpose of your lawyer website is to provide information about your law firm’s legal services or a place where people can request a consultation. While these may be the primary objectives, there are a few things you must do before the phones start ringing.
From a digital marketing point of view, lead generation is a popular term you should understand. When you’re looking for potential clients for your firm, driving the right traffic to your website is the first step then turning those visitors into clients is the next.
If you’ve been wondering how to get more leads at your law firm, perhaps this will help you out.
What is Lead Generation?
Perhaps you’re new to owning a website and you’re just getting into all the technical language that comes along. Here’s a quick overview of common words used in online marketing:
Traffic refers to the number of visitors to your website which can either be real people or bots. You can see this if your website connected to a tool like Google Analytics. Once installed, you’ll be able to track both web visitors and the number of page visits.
Lead Generation is the process of curating or collecting prospective client’s contact information and taking them as clients.
Landing/Squeeze Page can be used to send web traffic to a specific web page to offer valuable content in exchange for their contact information. Alternatively, you can offer a special promotion (i.e. free consultation) which can only be found on this page.
Sales Funnel is a series of steps that takes leads through the process of becoming a new client at your firm. From a lawyer’s perspective, you use various strategies to market and bring in new clients (i.e. drip marketing).
Conversion Optimization is a process of increasing the percentage of visitors to your website and converting them into a new client.
Perhaps you can start to see that there are various angles you can take when it comes to marketing your law firm’s website. The essentials include web traffic to generate leads and a landing page to collect them. As well, you’ll have to perform ongoing site analysis to find new ways to turn more visitors into clients at your firm (maybe changing some of the colors on your website will work).
This will likely be an ongoing process for your online marketing strategy. In the meantime, let’s explore how you can improve you lead generation at your law firm.
More Leads. More Clients.
When you’re considering a lead generation strategy for your law firm, you want to ask yourself these kinds of questions:
By addressing these questions, you can start to develop your own methods to finding clients that you prefer to work with. Remember, this is your business which means you ultimately decide which types of clients you choose to work with or not.
What Kind of Clients Do You Want?
Let’s start here. Do you even know what kind of clients you prefer working with?
You probably don’t enjoy taking on clients that add more stress and more work than is needed. Perhaps if you’re in a desperate situation, you may accept these clients because you need the cash. But, you know if you continue doing so, you’re going to burn out.
Instead, take a moment to determine who you enjoy working with and what specific cases you handle best.
If you’re depending on the internet to find almost all of your clients, you have to be prepared that people are going to be “shopping around” for the lowest rates. Nonetheless, that’s not to say you can’t find quality clients online, it’ll just take a bit of effort and testing to find.
Now, before you keep reading, ask yourself this: was there ever a client you would rather not work with?
Where Will You Find Your Clients?
Your prospective clients are likely a few clicks away from stepping into your office to get their legal struggles solved.
You should be aware that search engines receive a lot of queries from people looking for solutions to their legal problems. Some common search entries may be:
[Lawyer Type] + [Location]
[Lawyer Type] + Fees
Cheap/Affordable Lawyers + [Location]
Often, you can design your website in a way to attract these searcher to your website. This is the process of SEO and you can find more information about that kind of strategy for your law firm here.
Knowing where your clients are spending much of their time online can be difficult if you’re not familiar with the web. However, social media (i.e. Facebook, Instagram, LinkedIn), are great places to start targeting specific groups of people who may be in need of your legal expertise.
For the solo lawyer doing all the marketing yourself, you may want to consider these marketing ideas coming next (these ideas also apply to lawyers and law firms of any size).
How Will You Attract Those Clients?
Are you familiar with the term bounce rate? It wasn’t defined above however it refers to the amount of people who visit your website then leave right away.
This happens because the content or information on your website and landing pages aren’t fulfilling the need that people were looking for.
In order to attract more clients to your firm, you’ll have to test a few different strategies to see what works and discard what doesn’t work from your marketing methods. Here’s a few strategies you can consider to start generating more leads:
Strategy #1: Compelling Landing Pages
If you’re running a PPC campaign, you’ll want to make sure your marketing dollars are getting you the biggest return possible.
The best way to ensure you don’t waste all your money is making sure the keywords you use in your ads is congruent with the message on your landing page.
If you think of your website in terms of a sales funnel, consider offering a free consultation. As you run your ads, target the immediate needs of people thinking about divorce, those recently in a car accident, or a new business in need of copyright protection.
You should understand the fundamentals of keyword research to know which words people are using to serve better ads. As well, you should create ads that not only look good but remain consistent to the overall message.
Then, when people start are arriving to your landing page, use a strong and compelling message that gets them to sign up to an email list, send a message to your firm, or to call you right away.
Strategy #2: Helpful Videos
Are you Camera Shy? Hopefully, not.
Offering a helpful video, especially with your expertise in your area of practice, can allow you to make stronger connections and build better trust online.
Let’s face it, a few words on a screen may not be the icing on the cake when it comes to choosing a person who’s going to help a dire situation or prevent someone from going to jail.
Instead, videos allow you to reveal your personality and send a direct message to those considering a lawyer in their community. Take a look at this lawyer who takes a camera to his office and capturing his entire day:
Strategy #3: Offer Free Information
You’ll see this strategy used a lot of online services. They create a free piece of valuable content, host it on their website, then give it away for free in exchange for someone’s contact information.
As a lawyer, you know there’s all kind of questions people have about their legal situations. For example:
Those going through divorce want to know what rights they have, the risks involved, and the possible outcomes to their situation if they and their spouse can’t come to an agreement.
In the business world, copyright infringement can ruin a business. People want to know how they can protect their creative intelligence and what kind of legal action they can take if their ideas are stolen.
Some people experiencing a traumatic event may not know what actions to take in their situation.
You can then follow the same idea from above where you use the emails collected to send more content, offers, and information about your legal services.
Quick Warning About Lead Generation
If you ever consider hiring someone to help with your lead generation, there are a few things you should consider before you do. These services may offer pay-per-lead or pay-per-click vendors. However, you have to watch out because you can get a lot of leads (i.e. emails, phone numbers, etc.) but they may not be interested in your business.
In case you want to go ahead and use these services, consider these lawyer specific pay-per-lead services:
Please do your own due diligence before using any of these services. We do not endorse nor receive payment from these services. These are just a few of the available PPC and PPL services you can use for your firm. Results will very and should always be measured for cost effectiveness.
Marketing your law firm can take up a lot of time and money, but it doesn’t have to. You don’t have to be a sales expert, naturally outgoing, or excessively charming either. Instead, growing your law firm starts with a strong marketing plan that uses successful strategies targeted at the right audience and performed consistently. While you may not see results overnight, given time, new clients will be calling up your office.
Meet with referral contacts regularly. No matter how busy you are, take the time to meet or contact your referrals personally to remind them that your services are ready and available.
Know your target market. Obviously, if you’re a divorce lawyer you won’t be searching for a client with workplace injuries. However, you’ll want to know everything possible about your target audience and tailor your marketing plan to them.
Attend annual/monthly dinners with colleagues and law school classmates. Even as you pursue your career in law, it’s important to reach out to old classmates and build upon your referral network.
Study more briefs and related cases. The more you know about the cases you intend to provide legal services for, the more knowledge and expertise you will have. This is critical for building trust with potential clients and answering questions backed by the research you performed.
Put your law firm on social media. Social media is a smart way to reach out to communities and specific groups of people to inform them of your legal expertise.
Get a website for your law firm. If you haven’t done so already, having an attorney website for your law firm can increase client intake by finding new clients searching for lawyers online.
Make networking a priority. This should be a habit. Go out and meet people every day even when you don’t feel like it.
Start a law blog. Writing articles and guest posts on other blogs is a great way to share your expertise in your area of law.
Create a content marketing strategy. Once your blog is filled with quality content, you’ll need a smart marketing strategy to reach out to people interested in reading it.
Offer free consultations. Everybody loves free stuff. If you can give a few free minutes of your time, you can use this as an introduction to yourself and a chance to sell your legal services.
Have a unique and compelling CTA.Your call to action, either on your website or throughout social media, should be clear when telling readers what to do (i.e. call today for a free consultation about your personal injury).
Attend public events with an attitude to give, instead of receiving. Often, the most successful lawyers are those with a giving mindset rather than taking from every opportunity they see.
Know your USP. What is your Unique Selling Point? Remember, people are hiring lawyers to work for them, not the law firm itself. What makes you so special?
Create a brand and spread it. Consider developing a stationary set with your business logo and some short descriptions that capture what you can do.
Use Facebook Ads. You can set up cost-effective and highly targeted Facebook Ads to find new clients.
Start a drip marketing campaign. When you start collecting contact information for potential clients, you can create a series of timely messages to nurture them into new clients.
Give away free resources. While you may want to bill for every minute of your time, consider taking a moment to put together some free resources (i.e. pamphlet, ebook, etc.).
Be helpful to those in your community. When you meet new people in your community, find a way to give a helping hand. Sometimes it pays to be helpful.
Market your law firm if it feels right to you. Don’t think that you have to commit to every marketing method available. For example, if you don’t like social media, don’t use it.
Make sure it’s easy to reach you. Similar to having a strong CTA, you should have a distinct and easy way for people to get in contact with you.
Use accounting software programs for lawyers. There are a few accounting software programs that can automate your entire firm and all you more time to focus on finding more clients.
Start a Google PPC campaign. There are a lot of competitive keywords that can be expensive. However, if you use the right words you can increase traffic to your website and leads for your legal services.
Ensure that your content is shareable. If you do have a blog, be sure social media share buttons are visible and don’t be afraid to ask readers to share it when they reach the end.
Understand the basics of SEO. Learn how to make the necessary changes to your website to increase your ranking in search engines.
Focus on getting referrals. Getting referred clients makes the intake process so much easier. Plus, referred clients tend to be more loyal and more likely to provide you with referrals in the future.
Send referrals to other lawyers. You can send referrals to others in your network (i.e. when your too busy with other cases or a prospective client asks for work in a different area of law). If karma exists, you can expect these favors to be returned to you.
Don’t be shy, ask directly if your clients know anyone who needs you.Perhaps others people your client knows needs your services but they’ve been too focused on their case to see it.
Release content on social media at specific days and times. Sometimes the mornings get more engagement than the evenings and vice versa.
Volunteer at various legal groups and activities in your community. It doesn’t have to be specific to law, you can join an organization to give back to your community while getting your name and legal services out there.
Go to bar association events. Whenever there are events from your local bar association go and network to again, build your referral network.
If you’re fresh out of law school, you might consider starting your own law firm. In order to succeed in legal profession, having the ability to find new clients will become the foundation of your success.
One of the first things new lawyers that you can do to spread the word of your career is by simply talking about it. Whenever you meet new people, let them know you’re a lawyer.
What you shouldn’t be doing is giving away free advice but instead discuss what it is your law firm can do and how they can get in touch with you.
If you want a few more ideas on how an attorney can get clients, here’s a list of ideas to help you refer clients and grow your firm.
Friends and Family
Your friends referring clients and family will be one of the best referrals to help you find new clients as an attorney.
Since they know you best, you’ll become the first person they’ll mention if one of their friends or someone they know needs a lawyer.
If you’re opening a new firm, be sure to send an announcement via letter or e-mail to let everyone know.
Join the Bar Association in Your Community
If you have absolutely no connections, the first thing you should do is join any bar associations of committees in your community. Making connections and building relationships with other attorneys will give others a chance to get to know you and what you do.
Eventually, this can lead to mutual exchanges of clients back and forth. If one of your new lawyer connections has a client they can’t help (i.e. your connection is a divorce lawyer looking for legal advice for a car accident) they may refer that client to you.
In exchange, when you get clients at your own law firm, seeking services you don’t provide, you can refer them to someone in your list of connections.
Develop Your Online Presence
Social media and online browsers are great places to start finding clients as an attorney.
Get started with a website. Having a website allows you to showcase your previous cases, give information about your law firm, and most importantly, let’s visitors know how you can help.
Once thing to consider when setting up a website to find new clients is your domain name. The domain name you choose for your law firm’s online identity should stand out and briefly highlight your area of expertise. Make sure you choose the right domain name for your brand new law firm, before going live.
With your newly made law firm website, you can begin to share your knowledge on a blog. Blogging allows you to share content about your law firm in a way that connects with prospective clients dealing with legal problems.
Articles like, “What to do if you want a divorce” or “Steps to take after a car accident” provide information people may be searching. Of course, within articles like those will include “contact a lawyer to start a consultation.” If you’re content marketing is done well, you can use blogs to attract visitors to your website, get them to contact your firm, and potentially increase the number of clients you get.
Social Media
With a blog for your law firm’s website you can begin sharing content on places like Facebook, Twitter, Instagram, LinkedIn. Sharing on these platforms allow you to make direct connections with those who may need your legal services.
As your social media channels grow in size, you can occasionally share promotional posts such as “Get a free consultation” or “You pay if we win!”
Posting frequently on social media is how you’ll stand out online. While this may seem like an added amount of work, your posts have the ability to get new clients organically. An alternative to this would be advertising.
Creating a pay-per-click (PPC) campaign with Google will put your law firm’s website at the top of the search engines. Instead of worrying whether your website is ranking high in the search engines organically, you can use a PPC campaign to put you at the top.
Google AdWords uses keywords to match your ads with someone searching for it. For example, if someone was searching for, “attorneys in New York,” having an ad using that phrase will increase the likelihood of it being clicked. However, depending on where you live and what area of practice you are in, Google AdWords can be very expensive.
Facebook Ads is another way for an attorney to get new clients. You can modify your ads to target specific groups of people and create a distinct purpose. Facebook ads can be used to grow your social media page or directed toward a contact page or get in touch with your firm.
You can also create ads for LinkedIn and Instagram depending on your practice area and how detailed you know your prospective client types.
When using online advertising to push clients to your website, be sure to send traffic to pages that convert. You could end up paying a lot of money if you’re web pages are not created to turn a curious visitor into your next client.
Attorney Lead Generation Services
If you’re not good with technology, social media, or websites, you can use an attorney lead generation service to find new clients.
Total Attorneys and AttorneyBoost are services which allows you access to a pool of people looking for a lawyer. Total Attorney handles your own marketing efforts and sends traffic to your website.
Online attorney solutions vary in quality of clients and conversions on your website. Use these with caution.
As an attorney, getting clients is the key to a successful legal practice. How you find clients will require a combination of the above ideas in addition to the methods you discover and learn.
How to Get New Clients as a Lawyer
In the legal sector, digital marketing can attract up to 50% of potential clientele.
How Lawyers Get New Clients With Networking
Networking has never been a buzzword anymore and the key is to be a part of every sector. In law practice, lawyers must create networks for the client. Networking is essentially more than meeting attorneys at conferences or meetings. While networking has an important role to play, extensive networking is essential for attorneys in order to connect to individuals and entities outside a legal network. Imagine a motorcycle accident lawyer.
Lack of Positive Reviews
Our society is fueled by online reviews in a way where the average person will value the online review more than a friend will. When one searches online for an attorney, the choice usually depends on what stars are next to the firm. A lawyer who received poor ratings should read the reviews of those reviews carefully, as 90% of consumers’ decision is made based on what they read. Having positive feedback from previous clients can give them confidence that you have a great reputation and increases the chances that you will be asked for an interview. Then again, online reviews must be considered a bit like the credit ratings.
How Can Lawyers Get More Clients With SEO
The next steps in becoming a successful lawyer involve using the power of search optimization. Search engine optimization for law firm attorneys is a technique that makes your website recognizable for search engines. the Google search it’s algorithm for rankings differ according to various factors. Websites that get high rankings may appear on page 1 of the search engines. This organic results are shown above the paid advertisements, more about those advertisements to be announced soon. If one wants to be viewed in a clientele area the importance is in creating a landing page on the SERP.
Build a High-Performance Website to Attract More Legal Leads
If potential clients see you through an appealing website they will be happy with your firm’s ability. Using these steps, you can convert prospects into customers. A good lawyer’s website is essential and must have no overstatement. Having no good website can result in poor performance in marketing and advertising campaigns. Your paid marketing strategy generates a terrible return on investment. If you thought you didn’t have the skills to write an effective website to attract and retain new legal clients, then it’s not necessary.
Build an Online Presence
Referrals provide many clientele. However, it is decreasing from 21% in 1 year to 43%. It doesn’t surprise anyone as 96% seek legal counsel online for their questions. As a lawyer looking for clients you should not neglect the potential for digital marketing. The internet has become a more effective platform to advertise & have clients find other clients. How can I make more leads through my website? SEO isn’t a simple process.
Referrals From Other Lawyers
85% of business is generated through referrals. Developing strong relationships with your former clients and colleagues is the key for the business development side of an effective legal practice. Of course, sometimes it is necessary to go an additional mile for the best possible customer satisfaction. Law firms with higher referrals usually have quid pro quoi. Tell your customers you appreciate this gesture when a client does!
Create Free Lead Generation Opt-ins
To gain legal clientele, an attorney should gain the confidence of their target audience. This can easily happen utilizing free lead generation opt-ins. In general, lead generation opt-ins are very valuable content and can be easily accessed through e-mail. What are the similarities? Maybe you have already tried doing it to look at an item. For a new attorney, you can download e-books and other useful documents for legal matters (e.g. filing a divorce). Tell me the reason why people signup as clients?
Legal Directories Are a Good Source for New Law Firm Clients
Lawyer’s lists will help you improve brand visibility in many ways. Specifically, we suggest that you use legal directories to ensure search results are valid for multiple directories. Listed in legal directory websites can improve online visibility. Among the most popular legal websites you can find a list of all the top legal professionals and firms you work with in one site: You’re better off using multiple directories to increase visibility.
Local SEO Is Key to Getting More Lawyer Clients
Local SEO is an online optimization method that targets clients located near the location of law firms. This is the most efficient way to have clients find lawyers for a client. If your website has local clients, it must be optimized with keywords that match specific locations. You just need to tweak your keyword list and include words like the name of the city you live in. So let me say your lawyer provides bankruptcy services in Atlanta, Georgia. You can use the keyword Bankruptcy law practice in Atlanta.
How Lawyers Get Clients With Organic Search
Most people know about SEO. You might even be able to see how this is done by weaving keywords into the site content. Moreover, many people can type his query on Yahoo, and then contact an attorney for advice on the matter. But these are merely a few SEO tactics worth pursuing. Optimizing your website for search makes it a better search site. And a drop in rankings is astronomically huge. What does Google think happens when it shows up first in search? How many times do people click a site to get more visitors?
How to Get More Clients for My Law Firm Using SEO (Tutorial)
To improve search visibility, there are online and offline optimization strategies that need to be considered. For a personal injury lawyer alone, it can be tricky to determine keywords when searching a website for a particular keyword. We say this to our potential clients. Tell me your desire? How can one illustrate this problem? It’s great, and you aren’t here yet. Tell me the answer to this question? Your prospective clients will probably look into “what happens in personal injury cases” more frequently.
Run Advertising Campaigns
Often the most recent lawyers have a preference towards paid advertising. Advertising is available in all forms: print, radio, television or online. Because our firm specializes in Digital Advertising for Law Firms, our focus is Internet Advertising. It is also advantageous for your potential client-ele to find leads quickly within your target location. Tell me the way things are working. I mean, a man searches online for criminal lawyers in New York. Depending on the content of your site your ads should appear above the main page. The chances are increased that a customer clicked on a link or booked a meeting on this site. Does that sound very nice? Basically, advertising is an incredibly effective way to attract customers.
Be Helpful to Get More Clients
Several prominent law firms need SEO to be successful in Google. Your company is unique. Use Google Ads and digital advertising to improve your search ranking and increase visibility on search engines. Can someone get more legal clients? Answering client questions. The more beneficial the content, the longer they remain on your search engine marketing website.
Lawyer Directories
Legal directories are an excellent resource to grow your visibility. They help lead finding more paying clients by having an important place where they can be seen. Check all the legal directories available and confirm your application is approved. You can increase the chances people call you when someone wants help. Several legal directory websites specialize in just one field. Therefore, knowing what makes your presence different is important for a great result and for you.
Slow Response From Legal Team
Tell me the average amount of time a prospective customer takes in response to a website request? It’ll be hard to turn prospects into business. This is possible via chat bots or automated software. The technology can respond automatically to requests for specific data from clients. Automated response meets client’s desire for instant gratification.
Reputation Management Is Key
Let’s just say that some reviews will be good, some are bad. Finally, you must address the negative review. Your answers will show you the integrity your prospects are looking for. Upon the failure of a project, it will go back. Negative reviews can be useful lessons if you are concerned about something you could improve. All negative comments will mean that you either give help or contact me directly. Besides reputation management, some of these directories have been mentioned previously.
Make a Great First impression
Having a good first impression is vital for convincing someone to trust you on personal issues. With an ever-changing legal landscape, every law firm should differentiate themselves as an important choice for clients. Insight from clients automate their intake process to improve customer satisfaction. The rapid response of our clients leaves lasting impressions in every step of their journey.
Smooth Client Experience
Without the need for an ongoing client intake, the leads (potential customers) often get lost. Consumers enjoy smooth and low-effort experiences. The more attention you give the child the more happiness they’ll have. Client intake software allows for quick access and quick collection of leads’ data using an online client intake form that automatically creates a record of them in your database.
Email Marketing Can Get Lawyer Clients
Email marketing offers many benefits. Email marketing is a very efficient way of managing it all. For instance, if a user visits the blog a few days before the event and provides their information, you can include it in the list you have on this website. Afterwards, it is possible that you send regular mail weekly. The emails are intended to remind clients that your firm exists.
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