If you’re looking for a change in your law career that provides more freedom and flexibility, becoming a freelance lawyer could be it.

Life at a law firm isn’t for everyone. The working hours are long, the caseloads are stressful, and the working environments may not meet your ideals. Becoming a freelance lawyer allows you to choose which client projects to work on and who are your colleagues.

There’s no doubt that being a freelance lawyer has benefits. If this is the direction you want your legal career to take, keep reading to learn a few simple steps to get started.

Step 01: Decide Your Legal Services

The first thing freelance lawyers should do is decide what legal services they are going to provide their clients. At a law firm, associates and fellow lawyers must choose a single area to focus their practice. For a freelance lawyer, there’s a bit more flexibility.

When shifting your legal career toward freelance, it’s best to do some research before taking the plunge. If you decide to provide legal services in an area that is uncommon in your region, you can expect to go out of business pretty quickly.

Choosing the right area that has a steady demand will keep you in business longer as well as provide you with stimulating cases on the job.

Step 02: Register Your Services

Depending on your personal goals, you have complete control over the destiny of your legal profession. Once you have an idea of what you want to practice, the next step is to begin the legal steps to register your service.

Will you be a sole proprietorship? A limited liability company? Or, a corporation?

Understanding the differences between the three can help determine how you wish to operate your freelance legal services.

Step 03: Administrative Tasks

With your legal services registered, you’ll need other important elements to organize and maintain your administrative responsibilities. You may need a separate bank account for billing and tax-related purposes.

If you plan on working completely on your own and without the support of any legal assistants, consider using lawyer accounting software. Not only do these program help automate repetitive administrative tasks, they can also be used for the following:

• Calendaring
• Document management
• Invoicing
• Billing
• Payroll
• Time tracking

See a complete review of the best accounting software for lawyers.

Step 04: Network

Once you have laid the foundation for your freelance legal services, you can share your new service with your network.

Traditional lawyers working at a law firm tend to target individuals and other businesses for work. The clients you’ll often find as a freelance lawyer will typically come from other lawyers and law firms.

If you have a large list of contacts, this is the best place to start searching for business.

Alternatively, you can set up accounts on social networking websites to begin expanding your personal network. If you don’t have one already, LinkedIn is one of the leading social networking websites for all professionals. Other sites to network with lawyers and in-house job opportunities can be found here:

• My Practice
• Attorneys Online
• International Lawyers Network
• See more at lawyer’s on demand

If you want to join a social networking website rising in popularity check out Foxwordy. At Foxwordy, you can reach out and connect with other lawyers and contribute toward various projects in the legal industry.

Finally, if you haven’t done so already, you should join your local bar association and participate in as many local events as possible.

Step 05: Get a Website

Freelance lawyers with a website can offer a competitive advantage in the marketplace. Lawyer websites are a great way to showcase your services and allow for prospective clients to discover what you do.

Your website can feature some of your past legal projects and highlight your area of expertise.

If you decide to get a website, it is also important to understand how to use it in a way to benefit your business. If you’re on a tight budget, performing these local SEO methods can help more people find your services.

Or, if you some money to spend, you can try advertising your services using Google PPC or Facebook Ads. Both advertising choices have their own set of benefits and features.

Step 06: Start a Blog

Are you an expert in a particular area of law and want to share your knowledge with others? Starting a blog is a great way for freelance lawyers to make more connections with prospective clients.

If you’re unsure about the benefits of blogging about law, here are a few:

• Free service promotion
• Improves your website’s SEO
• Make connections with prospective clients
• Build a credible reputation online

It will take a bit of time and commitment for a blog to become a successful marketing tool. However, with these tips for lawyers who blog, you can get ahead of your competition.

Step 07: Be Patient

Becoming a successful freelance lawyer is not going to occur overnight If you decide to take this path in your legal career remember that it is going to require strategic planning, time, dedication, and most importantly patience.

Keep in mind that your legal services are much like a business and like all business, there is a chance of failing. The beginning will be some of the toughest moments until the momentum builds and your reputation spreads amongst your community.

Thinking about starting your own law firm instead of being a freelancer? Give this a read.

For a solo practitioner or a small law firm, setting up a virtual office at the office can make legal services run more effectively and efficiently.

A virtual office allows for lawyers to reduce their management and also their marketing efforts. This can help free up time to focus on client cases and other aspects of growing the firm.

If you’re thinking about setting up a virtual office, here are 5 steps to help you get started.

Step 1: Understand your needs

A virtual office can exist anywhere with the common belief that telephone operators from developing are taking calls and working the front desk.

In the legal world, having inexperienced and unprofessional telecommunication companies handle the intaking and scheduling of your prospective client’s can be both bad for your reputation and your business.

There are telecommunication services available that are dedicated to lawyers. They have trained staff that may even be specialized in your area of practice, such as criminal defense or family law.

Alternatives to using a telecommunication service are to add Live Chat to your law firm’s website. In this list of the best Live Chat services for lawyers, you can quickly and easily add a professional button to your website and interact any visitor.

Overall, there are various types of virtual office solutions. Here’s an overview of a few services virtual office service available to lawyers:

• Customer Relation Management (CRMs)
• Live Chat
• Accounting Software
• Virtual Receptionist

Virtual offices allow you to automate and improve the efficiency of your daily routines at your firm. In addition, with technology trending toward mobile interactions, you can expect to find various solutions you can manage with your smartphone.

Step 2: Consider the Pros and Cons

Establishing your law firm into a virtual office comes with both benefits and disadvantages. If you’re sure this is the right decision for your firm, there must be substantial reasoning and benefits to do so. Here are some of the benefits a virtual office can include:

• Reduce costs
• Increased productivity
• Effective client intaking
• Flexible employment
• Operate your intaking 24/7/365

The disadvantages to a virtual office may be difficult to imagine. However, when considering the sensitive information that passes through a law firm, you may want to think twice before outsourcing work to those outside the office. Here are a few disadvantages to establishing a virtual office:

• Reduce moral in current employees
• Lack of support
• Privacy liability
• Bad for reputation (i.e. outsourcing calls)
• Security risks

Using technology and outsourced solutions will always alleviate the workload at the office. However short-term benefits may have long-term consequences. Carefully evaluate which services are right for your legal practice.

Step 3: Measure costs

Cost reduction and savings are two major factors that influence the decision to establish a virtual office. Accounting software can provide invoices with the click of a button while tracking cash flow to make taxes easier. Virtual receptionists can handle inquiries at the office and schedule appointments for serious inquiries.

When selecting the services for your law firm, it’s best to shop around. The pricing and features offered with each will vary. There is a competitive market to provide solutions specifically for lawyers and each service will provide similar yet varying options.

If possible, you can start with a trial of their services which is usually free and does not require a credit card.

Step 4: Stick to your budget

When you sign up for virtual services you’ll be locked into a monthly or yearly billing cycle. You’ll have to determine your monthly costs accordingly and select the services that you feel will help your law firm yield the best returns.

There are services that stick to a monthly pricing plan and others that invoice you per client or lead they acquire. If you’re paying per lead, be sure that you are successfully converting those prospective leads into new clients. Otherwise, you’ll be wasting your money.

Step 5: Analyze effectiveness

Even though you have spent a significant amount of time and money investing in potential virtual office solutions, it is best practice to analyze their effectiveness on a quarterly or yearly basis.

If you’re using a virtual receptionist, measure how many new clients they help you acquire per month. Determine whether their services are providing you an improvement to your legal services or simply using up your budget.

Here are a few points to analyze with your law firm’s virtual office services:

• How many clients does it yield
• How much time is being saved
• How are much are costs being reduced
• How many issues have occurred
• How often is tech support needed

The ease of installation for more virtual office services may reduce the hassle of finding a talented staff to hire at your firm, taking the time to develop in-house employees can sometimes be worth the effort.

In-house staff can reduce headaches of spending hours on a phone with support teams that may or may not be able to resolve your problems right away. Also, training staff can establish to long-term employees which understand the process of how your law firm functions and can lead to better performance than outsourced solutions.

These 5 steps are just a guideline if you’re thinking about turning your law firm into a virtual office. For solo-practitioners, reducing the number of administrative tasks may be the best option to improve efficiency and effectiveness of your legal services. If you’re looking for the best virtual solutions, check out these law firm management software.

For lawyers who are starting their own law firm having the right office supplies with help with staying organized and improving productivity. An additional purpose that office supplies should provide lawyers is to set a strong first impression whenever clients enter the office.

Whether you’re changing directions in your career or just getting started practicing law, having the right supplies and best website design will be determined by your budget and personal preference. However, one thing to consider is that purchasing the supplies for your lawyer’s office is one of your first business decisions. Purchasing a beautiful mahogany wood desk then experiencing budget cuts, later on, could result in an office environment that’s less than ideal.

Furniture Set First Impressions

Although legal services aim to help people in various situations, lawyer’s must consider their practice with business in mind. Setting a good first impression begins the moment prospective clients steps foot in your office, takes a look at your suit, and scans the conditions of your office.

• Desks: This will be your workstation. Having a spacious and large desk can help with productivity and reducing the feeling of working in a cramped space. You should consider the height of your desk in relation to your body size. If you have a computer, will you place it on your desk or have an additional side table to use it?
• Chairs: While your desk is vital for your workflow, having the right chair requires careful consideration. Consider this the throne of your working world. You’ll want to invest in something that is comfortable for the days you’ll spend hours working on your cases. Depending on whether you purchase a chair with wheels or four wooden legs, you may want to purchase a plastic floor covering to improve mobility and reduce damage to the office floor.
• Bookshelves: these are a necessity for a lawyer’s office. Bookshelves allow you to organize all your law books, keep them in place, and show them off to those browsing around the room. It’s best to choose a bookshelf that matches your office furniture to avoid clashing.
• Writing Supplies: this one may seem obvious, but it is important to have a bulk supply of writing instruments to work with your clients. In addition, your clients may be required to fill out forms and provide their signature so it is important to have extras at hand. As your practice grows, you can invest in branding your law firm, you can get pens with your logo, law firm name, and contact number.
• Envelopes: here’s an office supply lawyer’s don’t want to run out. Law offices send out letters to clients and other attorneys on a daily basis. Buying envelopes in bulk is a simple and affordable solution which allows you to have envelopes available whenever you need them.
• Lighting: most offices are built with good lights to keep the office bright and functional. However, you may find that some parts of the office may feel darker than others, especially if you’re stuck working after hours. Investing in a lamp to provide additional light in the office can help make it more inviting.

A few more fundamental supplies lawyers should have in their office include trash cans, recycling cans, magazine and coat racks.

Lawyer Office Supplies: Quick Checklist

In addition to the items above, you probably need the following items below. You can cut costs if you buy in bulk and keep extras in a storage space. Also, creating a partnership with a supplier can provide you with additional benefits and discounts.

As you prepare your office it can be easy to forget all things you need for your office. Here’s a checklist to ensure you have everything you need:

• Stationary supplies
• Legal pads
• Paper (legal-size and standard)
• Envelopes
• Protective desk covers
• Coffee Machine (a must)
• Sticky notes
• Pens
• Pencils
• File folders
• Staplers
• Staple remover
• 2 and 3 hole punch
• Tape
• Sticky tabs
• Scissors
• Rubber bands
• Paper clips
• Corkboard and pins
• Three-ring binders

This list should serve as a starting point to getting the supplies you need at your office. You will be able to find most of these supplies at your local stores or you can shop online to find more variety and style. While it may be tempting to cut corners to save some money in the start, remember that the environment of your lawyer’s office can shape the overall impression of your legal practice. If you’re not too concerned about your office space because you often meet clients somewhere in the community, here are some things you’ll find in a lawyer’s briefcase.

Imagine having a solution to writing out the same forms, again and again. For lawyers manually inputting information, legal document software may be a new way forward.

Legal document software provides lawyers with the ability to accurately and quickly create legal paperwork. Automation in the legal world may seem like a frightening future. However, when you can save time on redundant tasks, greater opportunities for the firm can be found.

What is Legal Document Software

Legal document software is a modern approach to improving efficiency and workflow at the office. By reducing the workload, lawyers can focus on reducing costs, saving time, and keeping their clients happy. Don’t be confused with legal management software, as this focused primarily on creating important legal materials.

Legal document software provides lawyers with a variety of templates that can be branded, designed, and customized for every client’s need. Templates allow lawyer’s and their assistants to complete tasks in much less time.

Functions of Legal Document Software

Aside from the obvious time-saving benefits of having ready-to-use documents, legal document software provides the following functions:

1. Document Scanner Tools. If you have to scan your documents, you can easily upload into the program and convert them into PDFs and images to send to clients.
2. PDF Tools. Since PDFs are a common document format lawyers send to clients, the PDF Tools allow editing, modifying, and adding signatures to legal documents.
3. Automation Tools. There are certain parts of documents that must be added to every document. By creating a template in advance, these elements can be added to a legal document to save time.
4. Data Control. Saving and organizing files are easily managed. You can also ensure that newer versions and updates never override previous versions to reuse them again if needed.
5. Integration Tools. If you have a CRM service or want to send documents directly to your client’s emails, the integration tools allow you to connect your accounts.
6. Legal Signature Integration. Some legal document software can be used with digital signature tools to create legally binding documents for computers or mobile devices.

Legal Document Software Precautions

Just as you secure your legal documents in locked cabinets and safe locations, you must consider the safety and security of your digital documents. Failing to keep your legal documents safe can lead to some serious legal consequences. Protecting your digital documents from hackers and theft must be a top priority.

To combat comprised data, legal document software offers a range of solutions to ensure you legal documents remain safe. Some may use a two-step authentication (i.e. providing a password and a pin code on your phone) or require a direct portal through a secure channel.

Storage Options

When deciding on which legal document software to purchase, you’ll want to consider whether to have a cloud-based storage or on-premise storage.

Cloud-based storage offers a secure server from the service provider to save and access data. Going back to the previous point, you should check with the service provider to ensure that your data is encrypted, has back-ups, and high-grade security.

These cloud-based products are offered via subscription license. You will be expected to pay a recurring monthly fee, or if available, a reduced annual rate. This may seem like an appealing choice as the fees are much less in the beginning.

On-premise storage allows you to manage and store documents directly on your devices. You own the software, instead of subscribing month-to-month, and you may require your own IT support. Keeping your data on private servers and away from your own laptop can prevent a situation where your computer malfunction and all data is lost.

Examples of Legal Document Software

MyCase offers cloud-based document solutions to improve communications with clients and minimize daily legal tasks. It features an intuitive form filling tool with task automation. They also provide solutions for organizing case documents, sending encrypted messages to clients, the one-click firm generated reports, billing solutions (i.e. invoicing and payment collection), and calendaring.

Pricing is just $39 per month for their cloud-based subscription. You can also try MyCase free for 30 days.

Abacus Law provides case management and document automation software. This is a cloud-based service with AES 256-bit encryption. With applications for androids and iOs, you can even access documents from your smartphone. In addition to their automation services, Abacus Law offers a full suite of useful tools such as email management, analytics software, and accounting software.

You’ll have to contact their sales department for a quote or schedule a time to see a demo.

TimeSolv has not only document management solutions and automation but also other tools to manage many aspects of your firm. Their document automation software allows you to create custom files unique to each customer while reducing the workload with custom templates.

They have a sliding pricing scale, depending on the size of your firm, with the starting price being $34.95 per month/timekeeper. You can also try it free for 30 days.

PracticePanther offer legal document solutions for small sized law firms. Their focus is to cut costs and save time for lawyers. They also offer a suite of services such as 1-click invoicing, email integrations, CRM, chat applications, and trust accounting. They offer a secure cloud service following HIPAA compliance.

Their monthly plan starts at $59 per month with a 7-day free trial.

Important Note

Legal document software is not an alternative to creating and managing all documents. The vast number of documents required for lawyers to perform their duties can be too much to convert into digital documents. Digital software should be used primarily to reduce redundant tasks and improve workflow in critical areas of your practice.

Although lawyers fight to protect their client’s interests,  it is equally important to protect themselves from legal malpractice. Lawyer-client communication is one of the biggest factors that lead to situations where clients turn on their lawyers. Others include time management and not meeting deadlines.

Regardless of the reasons behind the claim, there are a few things lawyers can do to avoid legal malpractice.

1. Require a retainer. To avoid losing funds request money in advance for your services (you can set up an automated accounting system to remind you when your trust fund is running low). Whenever a client fails to replenish the retainer, stop working. Your services are based on the hours you put in for the client which they have to pay for. By establishing this strict guideline, it holds you accountable for your services and reduces problems with collecting payments later on.
2. Have a written contract. When you’re consulting a new client, be sure to provide them with your core services in writing. Include in this document information about your retainer, terms of service, and clearly define what you are obligated to do under the retainment.
3. Document diligently. While it will be impossible to document every detail regarding your matter, putting a consistent effort toward documenting your interactions with clients can reduce legal consequences should your client sue. Letters may be effective, however having emails, notes, and documents with time-entries can be most effective. If you’re providing advice regarding serious issues due to drastic situations, you may want to consider recording this information. If for any reasons a client confuses your words and questions what you said, you can look back on your documentation to provide clarity and avoid malpractice.
4. Get to know your client. This point should be number 1: know who your clients are. If you’ve established your law firm as a limited liability company (LLC) you’ll have to clearly distinguish between your responsibilities, your interactions with your client, and the relationship with the firm. You may have to state in clear terms that you are only a representative of the firm and what that means between you and your client.
5. Never miss a deadline. For new lawyers, they can be most challenging if you underestimate your workflow and time management. Setting realistic deadlines and completing tasks ahead of schedule can avoid conflicts with your clients. Remember, when you deliver earlier than the client expects, the results tend to lead to a satisfied client.
6. Avoid suing your clients for fees. Although you may have the documentation and support to provide a claim against your client, pushing a lawsuit on a client to collect fees can backfire. If you sure your client, they’ll likely review their own documentation and experience then find a way to countersue for malpractice (i.e. implying that was the reason they stopped paying in the first place). Even if you are insured, some insurance policies are exempted from protecting you from malpractice claims if you are suing your clients for missed fees.
7. Refer clients to others. It can be tempting to take on clients in an area you are not familiar with if you are experiencing financial pressures. The best thing to do is to build your network and refer such clients to close connections to avoid misrepresenting a case that may be too much to handle. In the long run, building relations with other lawyers and firms can lead to referred clients coming back to you.
8. Understand the ethical rules. This applies especially to conducting online marketing and other web related tasks. The ABA has ethical rules that all lawyers are expected to follow. While the rules themselves may not be black and white, understanding what you can and cannot do online can help you avoid problems should sensitive information be leaked or clients have a bad experience with some of your outsourced legal staff.
9. Connect with your client. It is important to know your client, especially when detailing the contract for your services, but it is just as important to build rapport. Are you operating a profession or running a business? While it can be enticing to provide legal services to earn a salary, there comes a line between working for money and working for people. If your clients are just a means of making money to enjoy your lavish, rich lifestyle, it shouldn’t be a surprise that malpractice lawsuits continue to come in.
10. Get malpractice insurance. In the worst case scenario, having malpractice insurance can protect you. Malpractice insurance policies vary from provider to provide so you should review carefully the terms and protective benefits before choosing the right policy. Here’s more information about malpractice insurance for lawyers.

These are just 10 points to avoid malpractice at your law firm. If your focus is providing exceptional legal services, build connected relationships with your clients, while providing fair fees, getting sued should be the least of your worries.

Accounting programs for lawyers make your legal services run more effectively and efficiently. There are many accounting programs available and most are designed to improve time management, billing, accounting, and case management.

To save you time, here is a review of the top 7 law firm accounting software designed specifically for lawyers. Hopefully, you will find the best software program that is the right fit for your legal services.

#1: Clio

Clio’s focus is to reduce the number of time lawyers spend on administrative tasks. The best part about Clio is that you only need to pay for the monthly subscription. After you subscribe, you won’t need a network administrator to maintain the software and you can run it on your PC or mobile device.

In regards to security, Clio’s cloud-based allows you to store sensitive information on your computer while being accessible to you anywhere.

Clio is one of the most simple accounting software programs for lawyers by handling all your basic administrative tasks while on the go.

Features:  

• Matter Management
• Time Tracking
• Billing
• Client Payments
• Legal Accounting
• Calendar
• Lead Tracking
• Document Management

Pricing starts at $39 per month and you can get started with a trial using just your email.

#2: Xero

Xero has been rising in popularity in recent years and has been in competition with QuickBooks (#5 on this list).

Xero features an easy-to-use software service because it is entirely web hosted. There is no downloads or installations required. You can access your accounting information from any device and all browsers (Google, Firefox, Windows, etc.).

With a subscription to Xero, you can add unlimited users to manage your accounting. There is no additional fee for users which is common in other accounting software services on this list.

The highlighting feature of Xero is that is most useful for small law firms and includes comprehensive user guides as well as responsible customer support.

Features: 

• Payroll Management
• Unlimited Users
• Expense Tracking
• Invoicing and Billing
• Customizable Reports
• W2’s and 1099’s
• Direct Deposit

Xero’s starter plan limits you to 5 bills and 20 bank transactions. However, you can try their software free for 30 days.

#3: Bill4Time

Bill4Time is a dedicated billing software solution for lawyers. They focus on providing law firms with the ability to create professional invoices quickly and easily.

Clients will have the option to pay online which will be tracked and recorded on the dashboard. Bill4Time accepts Paypal, Stripe, and all major credit cards. From a billing perspective, Bill4Time makes client billing seamless.

Features:

• Client Billing
• Time Tracking
• Invoice Templates
• Client and Account Management
• Reporting
• Online Payments
• Expense Tracking
• Mobile Apps

Bill4Time’s starting price is focused on solo law practitioners with more options for those running a law firm with multiple partners. You can also sign up to try Bill4Time for 30 days.

#4: Legal Files

Legal Files provides case management and matter management solutions to improve a law firm’s legal management needs.

Legal Files is commonly used by corporate legal departments, law firms, university legal departments, insurance companies, and various levels of government.

Its features allow lawyers to manage their cases, emails, documents and contracts, contact information, e-billing, and invoicing. Legal Files’ key feature is that it allows lawyers to automate their office workflow to free up time for lawyer’s to dedicate to their clients.

Features:  

• Corporate Matter Management
• Government Case Management
• University Matter Management
• Insurance Litigation Management
• Contract Management
• Law Firm Case Management
• Investigation Management
• Legal Aid Case Management

Legal Files offers pricing licensing packages with a one-time payment. You’ll have to contact the company for more information on a package that suits your firm.

#5: QuickBooks

QuickBooks made the list because it provides a powerful accounting software solution for every industry. It has detailed reporting metrics allowing you to capture the costs of all your firm’s activities. From gas mileage to expenses to payroll, QuickBooks does it all.

QuickBooks for its well-rounded accounting solutions and robust set of features. They have an as strong reputation and have been in operations since 1983.

While the capabilities of using QuickBooks and all its add-ons may seem overwhelming, their user interface and customer support make integration into your law firm’s accounting needs simple and straightforward.

Features:  

• Cash Flow Control
• Expense Organization
• Spending Automation
• Custom Invoicing
• Easy Payment Solutions
• One-click Reporting
• Multiple-user Access
• Payroll Solutions
• Taxing

QuickBooks has some of the most affordable pricing plans for their accounting software. You can save 50% by purchasing right away or start with a trial for 30 days. There are also additional add-ons such as Enhanced Payroll ($19/month) and Full-Service Payroll ($49/month) available for the Simple Start, Essentials and Plus plans.

#6: PCLaw by LexisNexis

PCLaw by LexisNexis is a trusted software management solution used by over 15 000 law firms. It offers complete control over your billing and lets you charge for the time effectively.

PCLaw is a robust accounting software for lawyers and is streamlined toward accurate billing through their Time Entry Advisor.

Installing PCLaw just takes minutes and all upgrades are managed within your maintenance plan. For a worry-free, lawyerfocused accounting software, PCLaw would be a great choice.

Features:  

• Accurate Time Tracking
• User-Friendly Interface
• Billable Hours Tracking
• Accounts Payable, Receivable, and Banking
• Financial Reporting
• Trust Accounting
• Advanced Security Settings
• Visual Analytics

#7: ProLaw by Thomson Reuters

Thomson Reuters is a dedicated and trusted intelligence technology company that has developed ProLaw specifically for lawyer’s accounting needs.

This accounting software is suitable for mid- to large sized law firms. Their suite of accounting solutions provides expense management along with mobile tracking for lawyers who spend time working on cases remotely.

Like other law firm accounting software on this list, ProLaw offers custom invoicing, accurate tracking, and document management. The program is more sophisticated than others here but their training modules and both online and email support provide you with the help you need to get set up.

Features:  

• Case and Matter Management
• Secured Data Storage
• Financial Reporting (1099s, Budget, Billing, etc.)
• Cost Recovery
• Expense Tracking
• Calendaring & Docking
• General Ledger
• Online Bill Payments
• Billing and Invoicing
• Bank Reconciliation
• Accounts Billable and Receivable

To start using ProLaw, you’ll have to contact their sales team for a quote.

We already know that if your law practice isn’t present online, you’re depriving yourself and your potential clients from finding you. A good website is one of the best ways for a broad range of clients to find your services, learn about what you do, and most importantly, get in contact with you. This is essential when considering that even way back in 2013, 76 percent of consumers used online resources when looking for an attorney.

Once your site has convinced a visitor that you can handle their needs, they’ll want to contact you. The methods and devices people use to access the Internet have changed significantly according to iLawyerMarketing’s study. They asked participants what devices they’re most likely to use when searching the internet for law firms, and overwhelmingly, the most common answer was smartphones, followed by a combination of smartphones and a desktop or laptop computer—this means making sure that your website works just as well from a mobile device as it does from a personal computer.

The value of traffic from phone calls can’t be understated: A Google-commissioned survey performed by Ipsos asked which phase of decision-making is most likely to involve a phone call to a business. Findings here are critical to how your law firm designs an online experience: 65 percent of respondents said they’re most likely to call during the research phase, and 68 percent said they’re most likely to call once they’re ready to purchase. Lucky for you—we’ve compiled 3 easy ways to use the phone to your advantage.

Make Your Contact Information Impossible to Miss

According to the 2014 U.S Consumer Legal Needs Survey, 74 percent of those who begin a search for an attorney online end up contacting via phone, so making your phone number clearly accessible is everything. Therefore, it’s a good practice to add a phone number at the bottom of every page on your website, as well as at the end of certain passages of text. When a visitor is finished reading, they’re immediately faced with a phone number they can easily call. This Tallahassee law firm’s website does a good job:

The office’s address and phone number immediately follows the text, which itself includes a link to their contact form.

Images: pelhamlaw.com

They also feature their phone number at the bottom and top of every webpage, in addition to a separate “Contact Us” tab. With even a quick scroll through their site, you know the information you’d need to contact them is available with just about zero effort required to find it.

Enable Click-to-Call

The same Google survey referenced above found that 72 percent of those who search for local professional services are “extremely likely” or “very likely” to call a business if a phone number is accessible directly from search engine results. This means ensuring that your website works smoothly from a mobile device is paramount—especially since they’ll likely be contacting you from the same device they used to find your website.

These local firms, as well as a button that places a call to them, are available immediately from a search of “Tallahassee law firms”. This feature will also allow your site visitors to tap your number and automatically initiate a call. The ability to call a firm immediately after searching greatly increases the likelihood of an interested party giving you a call—if there’s one thing you make sure of when it comes to your firm’s Web presence, it’s this. (Your trusty website provider can help you with this)

Choose a Phone System to Back You Up

Now they’ve looked through your site, found your contact information, and they’re ready to call—there’s even a decent chance they’re ready to do business. Do you have a telephone system in place that can make sure every caller’s voice is heard? Any attorney knows they spend a lot of time fielding phone calls; they might even have a receptionist or someone else do it for them. But what about when you’re out of the office?

You can’t exactly answer a potential client’s call from a courtroom or an appointment, which is why the right phone system is so important in converting interested leads into trusted clients. Cloud-based phone solutions are affordable and integrate easily into an existing desk phone system. They allow you to route calls to the proper destination using an auto attendant. (Press 1 for Billing, Press 2 for Dave) They can also be easily configured to route calls from one phone number (say, your office phone) to any other device (a personal mobile phone, house phone, or even an answering service) through Voice over Internet Protocol, or VoIP, software. This means business calls are accessible from any device, regardless of where you are.

Additionally, they often feature other useful tools like voicemail and call recordings sent straight to your email and the option of local or toll-free phone numbers to fit the size of the market you’re looking to reach.

As Sam Glover of Lawyerist put it, your website is your business card. Except, of course, that it can hold a great deal more information and is far less likely to end up in the trash can outside of a Starbucks. The fact is, the majority of incoming clients will find you online, and creating an informative and effortless experience on your website puts you in the best possible position to gain new clients. All that’s left is to make sure you answer.

Julian de Sevilla is a Marketing Specialist at Tresta, a cloud-based phone system for businesses. He manages the company’s social media accounts and writes about a range of topics regarding communication and technology on Tresta’s blog.