It’s not just your imagination: There’s a pattern behind why some of your Instagram posts get better social media engagement than others, regardless of how hard you worked on them.

Experts have analyzed the science of why some posts seem to reap more than their fair share of clicked-on links, likes, shares, comments, new followers, active fans — and most importantly, results.

Like so much in life, it all comes down to timing. Let’s take a look at which times of day, and which days of the week, tend to have the highest rates of social engagement, and what variations exist within various industries. For consistency’s sake, we’re using Eastern Standard Time (EST) as our frame of reference, so adjust accordingly for your own time zone.

Best (and Worst) All-Around Posting Times

Wednesday is the best day overall when it comes to most-viewed Instagram posts, according to data compiled by the social media management platform Sprout Social. That’s factoring in all brands, influencer personalities, and smaller-scale, individual accounts. Specifically, Wednesdays at noon finds the highest spike of activity on Instagram.

The second most-successful posting time for Instagram users overall is noon to 1 p.m. on Fridays. In general, weekdays between 10 a.m. and 5 p.m. are good days and times in which to post to the ‘gram. (Probably not a coincidence that these are the times when so many people are chained to their desks at work!)

Before 7 a.m. and after 10 p.m. are the times in which you are least likely to find social engagement, as well as all day Sunday.

Keep in mind, however, that these figures represent all Instagram users. Within that broad audience are categories that have different social media habits. If you have a specific brand identity, it’s important to delve a little deeper to find if the “best all around” periods of engagement on Instagram is the guideline you should be consulting.

Although one might think that weekends are a no-brainer for people to be hitting social media, there’s a difference between idly surfing the ‘gram,  vs. actually interacting with brands, business services, non-profits, and so forth.

In other words, while your ideal customer might be dreaming of visiting your area over the weekend, she won’t actually be in hotel-booking mode on a lazy Sunday. In fact, the least-successful day to post when it comes to social engagement are Sundays, virtually across the board.

Variations by Industry

If you’re running the social media for a business — or are catering to consumers of specific industries — one size does not fit all when it comes to when to post on Instagram.

Travel and Recreation

The hospitality and recreation businesses are often operating on a slim profit margin, which means that every post counts. That’s true whether you’re operating a resort halfway around the world from your target customers, own a local eatery, or manage a water park.

For the recreation industry, around 2 p.m. is best, with Wednesday and Thursday posts seeming to perform most successfully. (This is probably not surprising, since a midweek “pick me up” post involving a special trip or weekend paddleboard rental can really help office workers make it through the rest of the day!)

As with most other types of industries, Sundays offer the least successful social engagement opportunities on Instagram for the recreation industry. If your own timetable doesn’t make a midday, mid-week posting time realistic (especially if you’re in a different time zone), split the difference by avoiding early morning or late night posts, which have the least amount of social engagement for the industry.

Nonprofits

It’s not enough to simply represent a good cause. It’s also important to find new ways to help current and potential donors and volunteers see why the need is urgent for your nonprofit organization. For example, using Instagram to present success stories is another way to balance the grim need with the positive results that can happen and you can hire an Instagram Advertising Agency.

So, what’s the best time to make an impact on Instagram for your nonprofit? Midweek is best, while Sundays are the least effective times for social engagement for charitable organizations. From about 2 to 4 p.m. are the best times to post, especially on Tuesdays and Wednesdays.

Retail Sales

If you’re promoting consumer goods, Instagram presents the perfect way to tell a good story. That’s what makes the difference between “content” and “compelling content.” Rather than simply post a photo and description of the products you’re promoting, help your audience picture themselves using them. Work with influencer partners as well as your own in-house art department to coordinate fun, eye-catching and informative posts.

Whether it’s a flirty dress, container plants for the front porch, or a sleek new drill set, photos and engaging text help would-be customers see how your product will improve their lifestyle. Strike a balance between people who already follow you because they love your brand or store, and those who came across your post  by searching for “#sundress” or “potted begonias.”

In general, the best time to post for consumer goods is Wednesday at about 4 p.m. As with other industries, Sundays remain the days in which posts receive the least amount of commercial engagements when it comes to consumer goods. But, as usual, make sure to track sales and inquiries over a period of several months, because your business might actually do well with Sunday browsers.

Don’t Ignore Your Own Common Sense

If your Instagram caters to a specific audience, following the social engagement trends blindly may do your account more harm than good. If you’re a brand or retail outlet that caters to musicians, for example, they may still be sleeping at 2 p.m.!

Experiment to determine which times and days get the best responses. It may be at 2 a.m., when those hypothetical band members are still winding down from gigs — or in the evening, when they’re killing time before it’s time to hit the stage.

Likewise, a crafting-oriented audience may be looking for ideas before the rest of the family wakes up, making early morning the most likely time you’ll get the kind of social engagement you’re looking for from your niche audience.

As with many marketing initiatives, generalized data shouldn’t supersede your own expectations. Many social media accounts are continually surprised by the actual active hours of their target audience, as well as the types of posts which get the most attention. Rather than seizing on what you’ve gleaned after a few posts, take the time to look for longer-term trends — say, after a month or so, as well as after conducting a quarterly and yearly analysis.

Whether you’re looking to launch a brand new business or you’re hoping to grow your already successful firm even more, great marketing is key. One of the best ways to learn from the experts is to listen to a podcast while you’re commuting, working or relaxing. We’ve rounded up ten of the top digital marketing podcasts out there today for you. Make sure you check these out and find a new (and often quite entertaining) digital marketing informational resource.

Best Digital Marketing Podcasts

1. Digital Marketing Fastlane – This podcast isn’t afraid to “get real” to help you achieve real results. Hosted by Kevin Urrutia who is also the CEO of Voy Media and is Facebook Ads Agency, Digital Marketing Fastlane offers proven strategies and real success stories that are useful for both new marketers and those who are a bit more experienced in the game. These quick podcasts do not bog you down with useless information, but instead get to the meat of the matter quickly so that you can learn what it takes to succeed in today’s competitive digital marketplace. Plus, they are a fun listen too!
2. Duct Tape Marketing – If you’ve spent any time looking at podcasts in this area, you’ve probably come across this one. As a podcast that has been around for more than a decade, this one has a proven track record of success. You’ll enjoy the guest appearances from popular marketing gurus and helpful advice that is specifically targeted to beginning and novice marketers. This podcast covers a wide range of topics that are useful to nearly any marketer, however.
3. AskGaryVee – One of the few digital marketers that has transcended the marketing world into the public eye, Gary Vee is almost a household name. The AskGaryVee podcast is an interesting and entertaining look at the world behind the motivational speaker and digital marketing guru. This podcast does go “off the rails” at times, but there is so much great information that it is well worth a listen, and it is lots of fun too.
4. Mad Marketing podcast  – This podcast, hosted by Marcus Sheridan, who is a partner of HubSpot, focuses on SEO and content marketing. Based on his affiliation with HubSpot, that only makes sense. Marcus is an entertaining guy, and the show is straightforward to listen to as he is very high energy and adds plenty of personal stories to the mix. You may get started on this show for its entertainment value, but you’ll be hooked by the excellent knowledge he brings to the table.
5. Social Media Examiner – This is a big one if you are interested in the social media side of things at all. Social Media Examiner runs a website and hosts, on average, two podcasts per week that are chock full of information on how to take advantage of everything social media has to offer today. Hosted by Michael Stelzner, anyone who wants to grow their presence on Facebook, Twitter, Instagram or other platforms can’t miss this podcast.
6. Smart Passive Income – Pat Flynn has hosted the Smart Passive Income podcast for several years now. While it may have less to do with straight digital marketing, it is a great source for inspiration as he is a wonderful source for success stories, many involving digital marketing in one way or another. Plus, almost every episode has a few “hidden” digital marketing tips scattered in among the success stories, so it is worth a listen just for that.
7. Marketing Scoop – Marketing Scoop is a straight news podcast focusing on what is new and hot in the world of digital marketing. If you are worried about being the last to know about what’s happening in the marketing world, adding this to your playlist is certainly recommended. Hosted by the same people who bring you SEMRush, you’ll not only hear the news you need to stay ahead of the game, you will get interviews from some of the big names in the business too, so even the older episodes are worth a listen!
8. ProBlogger Podcast – Based off the successful blog of the same name, this podcast is for bloggers who are looking to scale-up in the business. The host, Darren Rowse has been blogging since 2004 and shares all his knowledge on how to succeed. With over 270 episodes already in the archives, there is plenty of older content available to listen to if you’re hoping to use blogging as a way to increase engagement, grow traffic and market your company or your brand to an even larger audience.
9. Online Marketing Made Easy – More so than any other podcast, the episodes of Online Marketing Made Easy that are hosted by Amy Porterfield feel like they are mini classes. Not only does she teach you lessons on how to market your business and grow your audience but at the end of every episode, she gives you an assignment on how you can take action and make a change right away. If you’re looking for something to truly motivate you to make changes right away, the Online Marketing Made Easy podcast could be just what you’ve been looking for.
10. Marketing Over Coffee – For a more relaxed approach to marketing, why not try marketing over coffee? This is a “coffee talk” so to speak about the marketing topics that matter most to you. Hosted by Christopher Penn and John Wall, you’ll learn plenty without feeling bogged down. They want you to see that marketing really does have a lighter side, even as you’re learning more about how to grow your business.

Technology has made it easier than ever to learn from experts and in turn, grow your business. With all of these podcasts, you have access to some of the greatest minds in digital marketing today–that you can listen to 24 hours a day! Take advantage and you’re sure to advance your knowledge of digital marketing so that you can achieve amazing things.

Your website is one of the essential elements of your digital marketing strategy. You use it to inform people about your business or brand and to convince them into becoming your customers. Building your website with WordPress comes with a lot of benefits. One of those benefits is that you can easily create a multi-language site.

Having your website translated into multiple languages is a huge business advantage. It’ll help you reach a wider audience, become more dominant in foreign markets, and improve organic traffic. All you have to do is learn how to translate your WordPress site into other languages.

WordPress doesn’t have the translation feature, so you have to use plugins or other techniques to translate your website. But, don’t worry. We’ve got you covered.

Here’s how to create a multi-language WordPress site.

1. Human Translation

The first option you need to consider is translating your site by using human translations.

The advantage of human translation over machine translation is the following:

• better quality of the translation
• no literal translations
• adaptation of the content to suit the target language

Naturally, if you don’t speak the target language yourself, you’ll have to hire a professional translator. Still, if you have the resources to do it, we highly recommend that you do.

Apart from translating the content of your website, you’ll also need to add different language options to your website.  You can use the different plugins to help you out.

Polylang

Polylang is a great option for incorporating translations into your website and making it multilingual.

After installing the plugin, visit Settings and choose Languages to configure it. Within the Language settings, you’ll be able to:

• add different target languages you want to use on your website
• translate site title
• translate site description
• chose date and time format
• choose the default language

Once you finish with the settings, you’ll be able to add posts on different languages. All you have to do is:

• select a language
• create a post
• add different translations to different posts

So, the plugin doesn’t automatically translate your content and human translation is required. Still, it enables you to make the translations visible and smoothly incorporated into your website.

WPML

The WPML plugin is one of the best known, and most widely used WordPress multilingual plugins. It’s a premium plugin, which means it’s paid.

There are three options:

• Multilingual Blog, $29
• Multilingual CMS, $79
• Multilingual Agency, $159

The plugin offers full-time technical support and a 30 days money-back guarantee.

Here’s what the plugin offers and what makes it one of the best plugins for turning your site multilingual:

• over 40 languages
• adding your language variants
• translate every element of your website
• compatible with other WordPress plugins
• supports most WordPress themes
• ordinary WordPress users can be assigned as translators
• offers professional translators
• set translation deadlines
• media translation

So, the plugin is perfect for making everything ready for adding translations. Still, it doesn’t translate the content itself.

You have to translate the content or hire someone to do it for you. You can consider an online translation service such as Pick Writers.

Also, you can turn to machine translations and then paste the content to your dashboard.

But, there are plugins that offer automatic machine translations. Let’s take a look.

2. Automatic Translation

If you’re looking for an easier way to turn your website into a multilingual one, there are WordPress plugins that can help you out.

Weglot

Weglot is one of the best multilingual plugins available today.

It’s simple to use and it turns your website into a multilingual one in just a few minutes. Here’s how to use it:

• install and activate the plugin
• set the original and destinations languages
• translate

A language selection bar will be available at the corner of your website. People will be able to choose which language they prefer to read in.

Naturally, you can edit your translations to make sure everything is just the way you want it to be. You’ll be redirected to your Weglot account. You’ll be able to use a Dashboard with all your translations.

Here’s a couple of more Weglot features that might pleasantly surprise you:

• no coding needed
• delivers clean source code
• indexed by Googe
• customizable language button

Weglot is a simple plugin that can turn your site multilingual n just a few clicks. It allows you to edit the translated content and revise it all in a single dashboard.

Google Language Translator

Google Language Translator is another machine translation plugin that enables you to turn your website multilingual.

While most of the essential features are free, there’s the advanced paid version which comes with additional useful features.

The free version offers automatic translation of posts, pages, tags, widgets, etc. The paid version comes with additional great features such as:

• • SEO indexing
  • URLs translation
  • manual translation correction
  • translating metadata

 

• live chat support

This plugin can be a good addition to your digital marketing strategy, and help you expand your reach with translations.

However, be careful, since not all translations make sense and sometimes can be of poor quality.

Let’s Rewind

As you can see you have two options when it comes to turning your site multilingual.

If you have the knowledge or the resources for human translation, it’s a better option since it will provide accurate, adapted, and adjusted translations.

If you don’t speak the language and don’t have the resources for hiring translators, go for the machine translations.

There’s a plugin for each purpose, so you won’t have to go through too much trouble.

Final Thoughts

A multilingual website is inviting and welcoming to a wider audience. It helps you expand your target audience and reach out to them with confidence. It’s a valuable part of your digital marketing strategy.

Use the advice above to select the option that suits you the best. Turn your website into a multilingual one and you’ll see it was worth the effort.

Author
At a relatively young age, Donald Fomby has already amassed impressive experience as a freelance writer. Donald studied Computer Science at Texas A&M. He has a passion for technology, social media and travel.

2023 Update:

The AmazeLaw team is excited to announce our updated Google Ads Advertising Agency picks for 2023!

QUICK ANSWER: BEST GOOGLE ADVERTISING AGENCY 2023

1. Voy Media
2. Disruptive Advertising
3. AdVenture Media
4. Loud Mouth Media
5. Ignite Visibility

It pays to understand and consider Google ads, search marketing strategy and AdWords if you are interested in online advertising. Google earned over $95 billion (approximately 86% of its revenue) from advertising last year because its pay-per-click (PPC) advertising model is highly effective. Whether you are an entrepreneur who’sjust starting or have millions to spend on advertising each month, you need to have AdWords on your radar.

If you’re already proficient at online advertising and promotion, you may be able to learn AdWords on your own or hire a suitable employee. Some people run their paid and search engine marketing strategy in-house.

But most business owners and managers already have their hands complete with running a successful business or using a Facebook advertising agency. AdWords’ complexity and long learning curve are obstacles to successful PPC marketing campaigns.

Big and small businesses often hire a professional agency to assist with implementing and running an AdWords campaign. Hiring or training one employee may be less cost-effective than going outside your company.

A PPC agency specializing in Google AdWords can provide valuable advice, devise short- and long-term strategies, and save you time and money navigating the world of pay-per-click advertising.

Unfortunately, when choosing an agency to assist with AdWords, beginners may find it challenging to select the right agency – or even to understand the differences between one PPC agency and another. There are hundreds of agencies, but it’s hard to choose the right one unless you know a thing or two about AdWords.

I’ve put this guide together to make your life easier. I’ve compiled the essential facts to consider when choosing an AdWords agency, so you can learn the basics without spending hours researching. I’ve also combed websites and read hundreds of reviews of different providers to bring you the best of the best in the world of AdWords agencies.

What You Need to Know About Google AdWords

Before you hire an agency, you need to understand some of the basics of Google AdWords. The whole point of hiring an agency is to focus on what you’re good at, but without a basic understanding of AdWords, you won’t be able to find the right agency for your business.

Hire an Agency Experienced in Your Industry

You may encounter dozens or hundreds of AdWords agencies as you search for the perfect match. Here’s a simple test to narrow that number: does a given agency have experience in your industry? If so, they’ll know norms and benchmarks like typical cost per click (CPC) and your niche’s return on investment (ROI).

You don’t need someone with direct experience in your precise area of focus; experience in a similar area works, too. For example, if you sell and install vinyl siding, an AdWords agency that’s worked with a roofing contractor would probably be a good match.

Before hiring an agency, check if they’re more experienced with sales as a service (SaaS), lead generation, mobile marketing, or ecommerce marketing agency i-commerce, or Instagram influencer marketing. Even if the agency is the best in the world at lead generation, you may need to look elsewhere if you need PPC management for an e-commerce business.

AdWords Certified and Google Partners

At a minimum, you want a firm that’s AdWords certified and part of the Google Partners program. That isn’t the only relevant criterion in selecting a provider; it’s a relatively low bar, so anyone who doesn’t have these credentials should be ruled out automatically.

Any AdWords-certified agency has passed certification exams and must maintain a minimum monthly AdWords expenditure of $10,000. If an agency has this certification, you can know they have some level of competence. Google Partners get inside tips from Google and beta-testing opportunities, which can provide your business with a competitive edge.

Hire a Multidisciplinary or Networked Agency

You must hire an agency with a multidisciplinary team or establish connections with other high-powered specialists for the best results. Pay-per-click (PPC) is a massive part of advertising for many businesses, but it’s not a standalone proposition.

If you hire a PPC specialist, you’ll also need to track conversions, design a landing page, probably engage in email marketing or e-commerce or web design too, and so on.

Hiring a multidisciplinary agency will save money through sheer efficiency instead of hiring multiple contractors. If you don’t, you’ll face some of the same downsides you would have faced going with the do-it-yourself approach: juggling vendors and trying to coordinate the AdWords project when you’d prefer to be managing other facets of your business.

Different Agencies Have Different Pricing Models

The PPC advertising industry has multiple pricing models determining how an agency gets its paid media for. Here are the most popular models:

• Hourly
• Percentage of ad spend
• Performance-based
• Milestone-based

Hourly is the most common pricing model and also the most straightforward. It’s easy to understand what you’re paying, and therefore the hourly pricing model is attractive to small businesses with low budgets interested in keeping PPC advertising costs manageable.

Percentage of ad spend is the second-most standard pricing model among AdWords agencies. With the rate of ad spend, you will typically pay the agency between 15-30% of your total PPC expenditure.

Percentage of ad spend is an excellent choice if you want to stick with a fixed budget and let the agency take care of the rest. If your business is large or plans to scale, you can get better deals with the percentage of ad spend.

Performance-based pricing is similar to a sales commission for the agency. They get paid based on a predetermined performance metric like impressions, clicks, conversions, or ad revenue.

The best part about performance-based pricing is that you know the agency will work hard to give you results. Some agencies combine performance-based pricing with a monthly base rate or minimum rate.

Milestone-based pricing is similar to performance-based pricing but based on agreed-upon medium- and long-term goals. Companies that offer milestone-based pricing typically require longer-term contracts and have a detailed approach to onboarding you and understanding your company’s needs.

Is There a Contract?

Some AdWords agencies require contracts, and others don’t. This decision is best left to your gut instinct and personal preference. If you own a small business and want to test the waters of AdWords advertising, you may be more comfortable with a month-to-month commitment. That way, the agency has to earn your repeat business each month.

Not all contracts are created equal. If you get involved with a contract-based agency, ensure the arrangement suits your needs. If you want to commit to PPC advertising, you may be attracted to performance-based or milestone-based pricing with a detailed long-term contract that benefits both parties.

Ad Rank = Quality Score x CPC Bid

“Pay per click” sounds simple and easy, but there is more to running an AdWords campaign than just paying for clicks or conversions! Google computes your ad rank from the CPC (cost per click) bid and Quality Score.

For AdWords, you want the highest possible ad ranking and the lowest possible cost per click bid (CPC bid). That means you need a high “Quality Score.” The Quality Score is Google’s hidden metric that considers your click-through rate per 1000 impressions or views, time spent on the page by customers, and more.

A good AdWords agency can help you with all this, meaning you can save money buying clicks if you hire a professional rather than do it yourself.

Don’t Neglect Organic SEO

According to Clutch’s 2018 Small Business survey, 45% of small businesses invest in pay-per-click advertising. Of those that do invest in PPC, 90% also use organic search engine optimization (SEO) strategies.

You will get a better return on investment (ROI) by spending your advertising money on PPC and SEO together and even coordinating your strategies (for example, applying lessons learned from PPC campaigns to your SEO approach).

PPC is an excellent choice for short-term returns and a wise way to direct your growing revenue to accelerate growth further. At the same time, organic SEO is an essential long-term marketing strategy used to become an online leader in your industry.

Track ROI

Any good AdWords agency will track all sorts of variables for you, like cumulative ad spends, quality score, conversions, impressions, and cost per click. But you must not neglect the most critical outcome: return on investment!

If you get a positive ROI, you can learn from your success to get even more revenue. If you aren’t getting a positive ROI, it’s essential to know so you can stop wasting money and fix the problems.

To track your ROI, you must record every cent you put into AdWords and PPC advertising, including costs other than ad spend. It would be best to use tools that allow you to see data like cumulative sales from advertising leads or e-commerce clicks or ensure that the agents you’re working with show you that data.

Some agencies will help you track ROI, but you must discuss this upfront.

Top FIVE Best Google AdWords Advertising Agencies

Here are our top five picks, narrowed down from thousands of listings and hundreds of user reviews.

#1 Voy Media

Founded in 2014, Voy Media is an industry leader in PPC advertising and Google AdWords. They are industry pioneers in A/B testing, scaling, geo-targeting, and other revenue-building tweaks that can improve your ROI. Disruptive is a full service digital agency known for working with businesses of all sizes, from nationally-known retailers to companies with relatively low monthly advertising budgets.

Ryan A. says he appreciates Voy Media’s proven systems and how everyone he’s worked with has been on the same page. Since he switched to Disruptive a few months ago, his sales are at record highs, and his overall costs – including the agency fee – have come down. He says he cringes when he sees the missed opportunity in not beginning work with Disruptive sooner.

Some clients reported that their account was repeatedly moved from one client manager to another as Voy Media was recently reorganizing, but Voy Media has since resolved this situation. They deserve their reputation as perfectionists.

#2 Ignite Visibility

Ignite Visibility is an online ad creative and marketing agency founded in San Diego, CA, in 2012. They specialize in pay-per-click, website design, and web development services, social media marketing, and viral marketing.

Ignite visibility used a strategy that combined PPC digital marketing, and content marketing and creation, social media, and organic SEO. One of Ignite Visibility’s clients, the Chief Marketing Officer for a boutique cosmetic company, says that the agency helped the company meet its goal of sales conversions. The client was pleased with the high-quality reports that Ignite generated throughout the campaign.

Ignite’s main selling points are its versatility, excellent communication, and reporting.

#3 AdVenture Media

Adventure media belongs to a small and exclusive group of Premier Google Partner agencies. They were awarded that credential because they have produced outstanding results for their clients. Adventure is 90% PPC-focused, and as one of New York city’s fastest-growing PPC ad agencies, they currently manage over $50 million in advertising budgets.

The director of marketing for a medical oxygen group reports that under the management of AdVenture, the company’s ad spend has decreased while the number of leads has stayed constant. He says their clear communication, quality deliverables, and excellent results justify the investment.

AdVenture’s online marketing educational content has reached over 900,000 students and is worth checking out if you want to learn more about digital marketing space and advertising.

#4 Loud Mouth Media

Loud Mouth Media is a top-ranked pay-per-click digital marketing agency here in the UK and a Premier Google Partner agency. They have offices in Belfast, Dublin, and Glasgow. The agency provides a fully-managed digital marketing service 70% focused on PPC. They earned awards for “Best Small PPC Agency in the UK” for two years at the 2017 and 2018 UK Search Awards.

An online clothing store manager who approached Loud Mouth with a limited budget says the business and website traffic is growing. She says Loud Mouth Media went above and beyond to accomplish all business goals, and is a reliable partner.

Loud Mouth is a good choice for an all-in-one solution if you want to combine your PPC strategy and organic SEO, as I recommended earlier.

#5 CPC Strategy

The appropriately-named CPC Strategy agency is 100% focused on providing pay-per-click marketing services. In particular, they focus on e-commerce and PPC for various retail channels.

The owner of a retailer specializing in cooling products says that CPC Strategy has increased the number of customers and revenue per customer and is an excellent deal.

They excel in responsiveness and are always available, answering his essential questions immediately. He appreciates their transparency of operations and extensive experience.

CPC Strategy is our top pick for a Google AdWords agency if you run an e-commerce business and check if they can also do Amazon advertising.

Wrapping Up

Whether you’re an entrepreneur running a brand-new startup or the CEO of a high-revenue established company, you can benefit from hiring the right AdWords agency to handle PPC advertising for you.

Look for a multidisciplinary agency with specific experience in your niche. Consider what pricing model best suits you and whether or not you’d like to enter into a contract. Be sure to track your return on investment so you can be confident your dollars are being put to work properly.

If you haven’t settled on an AdWords agency, check out our top pick, Disruptive Marketing. They have the perfect blend of experience, innovation, reliability, and scalability to work well for almost any size or type of online business.

Advertising Guides

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Hand off your Google Ads management to the pros. These top Google Ads agencies offer a higher ROI, less wasted budget, and that sweet scalability

Let me start with this: I understand your reason for coming here. It’ll have to be named as such. You have google ads account want to generate more revenue leverage google ads through your paid search campaign? I thought it was fun. Google’s revenue rose to $61 billion from $64 billion in its first quarter last year. Businesses are putting extra focus on Google ads today. This article focuses upon the top eight Digital & Digital Advertising agencies in order to optimize your PPC campaigns with optimal results. We will begin with this chart.

Looking for a Top Google Ads PPC Management Company?

Choosing a good Google ad agency is hard. Our search algorithm has curated the best Google advertising agencies list so you can find your perfect company. Find company profiles, past customers, and important projects for a quick start on your best google ad campaigns and ads agencies search. The company in Utah has over 500 marketing staff members that have conducted more than 2500 marketing ad campaigns. Disruptive Ads specializes in traffic conversion analytics and traffic analytics to improve customer performance. Project Disruptive advertising provides paid advertising for leadership development organizations.

Top 5 Google Ads Agencies in 2023

Providing full-service advertising and digital marketing services only. Top 3 customers: Prices. $1.80/$$ Single grains Digital Agency provides full-service advertising services for Google & Facebook. Its mission aims to increase the CTR of your site. A qualified and certified Google premier partner only, Single Grain, established an established position as a top – in the industry – able to stay away from cookie-cutter and one-size-fits-all marketing strategies used by others. This company is well known to create a high quality search engine optimization program to convert your site traffic to profits while preserving good ROI.

When To Hire A Google Ads Agency?

Trying to work together with your marketing agency to design and create an online advertising campaign can be stressful at times. While all Google users can view ad campaigns on their website using Google Adwords, they have to spend enormous amounts on it. A Google ad campaign should have a carefully designed, measurable and effective campaign plan and execution. Adwords employs professionals to guide and support clients through this step.

Metric PPC

Specialized: Datadriven marketing, tracking, analytics. Top three customers. The price is $$. When a company advertises on Google ads, each penny counts, therefore the money needs to be spent in order to see how its results are. Metric PPCs shine here. The company has created a unique niche with its tech-oriented approach and has created a database based agency to provide data to the clients that gives the client measurable results.

Why invest in Google Ads?

HawkSEMs Director Marketing Operations Jenny Palmer said that to the perfect extent, “I think your competitors already do that.” If your competitors aren’t investing in your Google advertising campaign, they can take your shares. Another point is noted by Palmer: Omnichannel strategy paid search marketing must be a key component of your digital marketing strategy. The Google data shows that over one billion searches occur daily with 76% of global searches being conducted using Google.

How To Select The Best Google Ads Agency

While traditional SEO gets little attention, Google ads campaigns can help to increase the rankings in SERPs for your site. In other words, Google ads increase your conversion rate over organic searches for your site. Google AdWords Agency offers several advantages including: choosing the right AdWords agency to provide the mentioned ad results is tricky. Finding an excellent quality product can sometimes be difficult when looking for Google Partner Certification.

What to Look for When Hiring an AdWords Agency

So you have thought about hiring the right advertising agency and are confident than ever in the process. What are some key factors to consider in selecting the best PPC company?

How AdWords Agencies Work

A good PPC advertising Agency should start with gaining a basic knowledge of your business and your goals. They can develop a successful SEO strategy to target ads to a targeted target audience. Finally, the company can bid for ad placement and ensure all the ads are tailored to meet your desired goals while minimizing your ads budget.

How do I choose the best Google ad agency?

For choosing an excellent Google advertising agency, take into account the qualities of a reliable Google Ads Agency.

Enjoy Better Integration with the Rest of Your Digital Marketing Efforts

Lastly it is important to mention that many AdWords companies have specialized experts in many other aspects of the digital marketing industry like SEO google analytics. Using the same service provider to manage both PPC and SEO will result in a more efficient strategy and the results will have maximum impact. Deepen your own Google ads strategies and search engine results with these Google ads Trends for 2019 / 2023.

How much do Google Ads agencies charge for services?

Google ads typically charge flat or percentage fees of the ads they advertise, performance fees or hour rates. At HawkEM our typical flat fee is between $250 and $10k per month. The cost of advertising varies by agency as well as according to budget.

Take Advantage of PPC Expertise

Many AdWords firms have their own Adwords company. Not only are they able to learn how e-commerce is run but have extensive experience working on many campaigns for different brands and industries this means he really knows what works and what doesn t. This will help your company identify keywords that can generate profits. Their ability to bid on Google ads is most important to them. Do you know any PPC tools for a competitive market?

What are the advantages of hiring a Google Ads agency?

Lets see why you should hire an agency for PPC marketing.

Agencies know which keywords are worth bidding on

Keyword research is integral to all your Google search ads and Ad campaigns. A successful SEO Agency should instead use Google search results reports to identify which keywords generate the most traffic and convert more. An agency can then analyze these keywords for maximum click-through conversion rate optimization and A/B tests to assess the interaction between the keyword and its audience will be conducted. They can also restructure your SEO strategy to ensure your search results come to your attention.

Google Ads Expertise and Experience

Recently we talked about a software company which manages Google’s advertising services, and also offers services for various advertising campaigns and promotions. While there’s certainly nothing wrong in theory, it’s only an excellent option when a business is offering multiple services to its clients.

Clear Understanding of Your Industry and Business

Marketing professionals know that while a campaign may have worked especially well for an earlier B2B client that digital strategy may have produced less than optimal results for your new B2B business venture. They also understand how something worked within an industry can not be applied in a different business environment so can personalize their solutions according to your needs. Some agencies are also able to specialize with clients in the specific industries they serve, including IT, SaaS, ecommerce, hospitality and many more.

2023 Update:

The AmazeLaw team is excited to announce our updated YouTube Advertising Agency picks for 2023!

QUICK ANSWER: BEST YOUTUBE ADVERTISING AGENCY 2023

1. Voy Media
2. Sparx IT Solutions
3. Passion Digital
4. Factor One
5. Vireo Video

YouTube advertising is one of the best mediums for companies and brands to reach millions or hundreds of millions of potential customers. It’s cheaper and more engaging than TV or radio advertising, and unlike traditional mediums, YouTube advertising works with the fastest-growing market segment of media consumption: mobile devices.

According to a recent study by Ipsos, viewers only pay attention to 45% of TV advertising, but they pay attention to 83% of YouTube mobile advertising. That’s nearly double the bang for your buck, and YouTube is cheaper for you, the advertising,r than TV.

YouTube is one of the world’s most significant search engines, second only to Google itself (Google Ads). YouTube has over a billion unique users, with a billion hours of video watched daily and a hundred hours of videos uploaded every minute. That’s more users and view time than either Facebook videos or Netflix.

Unfortunately, other than the occasional self-made “YouTube celebrity,” few regular people can figure out how to advertise or gain popularity on YouTube alone. Suppose you already spend time running a successful business or company and want to harness YouTube to increase your growth or improve your revenue. In that case, you must consider outsourcing the task to experienced professionals.

Here’s what goes into running a successful YouTube campaign:

• Devising a strategy based on objectives that make sense for your business
• Creating high-quality content consistently
• Staying engaged with subscribers and commenters
• Search engine optimization of your channel and videos for the YouTube search engine
• Measuring key performance indicators (KPI) to gauge the success of your efforts

Running a YouTube campaign can mean juggling many different tasks to ensure you achieve the desired outcomes. Going with an agency makes the most sense for an established business.

But with hundreds of agencies claiming to be the best, it can be difficult for anyone inexperienced with YouTube to choose the right agency to manage their digital marketing.g

I’ve created a list of the top YouTube advertising agencies in the world, so you can delegate your YouTube ad campaign to them and focus on running your business as it grows. This guide aims to give you the correct information to understand YouTube advertising, so you can run a highly effective campaign without wasting time or money.

What You Need to Know About YouTube Ad Agencies

Here’s what you need to know about how YouTube video advertising and digital marketing work and what an agency can do for your business.

Defining Objectives and Discussing Strategy

Before you begin looking for a YouTube advertising agency,  consider the objectives of your business. When you choose an agency, you’ll spend time together devising a strategy based on goals you’d like to achieve for your business.

You should also consider your objectives first because it will help you choose the right agency. Different agencies have different strengths. Here are some examples of objectives or goals that businesses can achieve through YouTube marketing:

• Improve brand awareness by getting new subscribers
• Boost site traffic
• Increase user engagement
• Launch a new product
• Promote your existing videos
• Boost brand awareness
• Increase online sales or revenue

Clear objectives are essential in devising a strategy with your chosen agency. An excellent digital marketing firm can help you develop specific, measurable, achievable, and relevant goals and determine a date to achieve them.

Budgeting and Keeping Costs Down

You can define a budget for your YouTube advertising campaign as a business owner or marketing director. Because agencies vary in their budgetary requirements to work with companies, you must determine your total budget (per month, quarter, or annum) before you pursue agencies to hire.

Once you choose a company that matches your budget, you need to discuss with them whether your objectives are realistic while staying within your budget. An agency can help you revise your goals or timeline, if necessary, based on your budget.

Some agencies also offer contracts that “lock in” rates and other billing conditions, such as outcomes based on key performance indicators (KPIs), over a set period.

Channel Activity vs. TrueView vs. Bumper Ads

YouTube offers advertisers three main avenues for promoting their brand. Channel activity refers to creating a channel, posting videos, and gaining a following.

TrueView ads play before videos or are displayed within search results, allowing users to choose whether to watch or skip. Bumper ads are six-second ads that play before other videos and cannot be ignored.

Starting and maintaining a YouTube channel is the old-school strategy for reaching customers and followers, which still works. Unlike the other options, though, making your channel popular takes time.

A TrueView campaign is a quicker way to get results from YouTube. TrueView bills based on cost-per-view (CPV), so if a user skips or doesn’t click your ad, you don’t get billed within the TrueView model.

YouTube bills advertisers for the shorter six-second bumper ads by CPM (cost per thousand impressions). It’s best to use bumper ads as an add-on option to boost the reach of your primary campaign tactics.

You don’t need to choose just one tactic for YouTube promotion. A professional agency can help you decide how to combine tactics and how best to allocate your budget and other resources.

Channel and Video SEO

YouTube assesses several critical factors to assign your channel and video search result rankings. A digital advertising agency will help you determine, measure, analyze, and revise these variables to promote your YouTube content.

Keywords are topics people search for; by including keywords relevant to your target audience in all video titles and descriptions, you can achieve a massive uptick in YouTube traffic. Tags are similar to keywords but are visible to users.

YouTube allows users to explore channels based on tags, so you should use titles that other media similar to your use, including competitors’ channels.

The concept of “quality” is ambiguous but important in YouTube optimization and other SEO endeavors. Google and YouTube determine the quality of your YouTube channel and videos by likes, shares, time users spend watching, favorites, subscribers, and other metrics. Branding, consistency, and user engagement are the best ways to boost the quality of your channel and videos.

Off-site SEO is an essential but often-overlooked aspect of successful YouTube campaigns. An agency can help you with off-site SEO, Instagram advertising,g or using AdWords to drive traffic to your YouTube channel.

Staying Engaged

User engagement is an excellent way for you or your agency of choice to increase your YouTube videos’ visibility. Here are the most critical steps to maintain a high level of user engagement:

• Moderate comments and decide what to publish and when
• Respond to negative comments
• Ensure replies showcase the tone, level of expertise, and branding you want to associate with your company.y
• Subscribe to notifications about your brand name on YouTube to keep track of mentions.s

Achieving the right kind of engagement boosts your visibility and credibility, which translates to loyal subscribers who have a relationship with your brand.

Top FIVE YouTube Advertising Agencies

Now that you know the ins and outs of YouTube advertising, you will be better positioned to choose an agency to coordinate your next advertising campaign. After looking at hundreds of websites and thousands of reviews, I’ve written this section to save you hours of combing through agencies.

#1 Voy Media

Our top pick for the best YouTube advertising agency is Voy Media. Founded in 2014 in New York, this legendary agency has behemoth clients like Jet.com, TripAdvisor.com, Williams Sonoma, and Avvo.com. If you’re a more prominent firm looking for a high-value agency to take care of your YouTube needs, you can’t go wrong with Voy Media.

They are known for stellar YouTube marketing results and offer traditional SEO, PPC management, social media marketing, and reputation management.

Pamela D. promoted her new website through Digital Marketing Agency’s YouTube campaign services. The campaign had a measurable positive impact on her sales, reported to her by DMA, and increased their team’s confidence to push themselves. Pamela says her team is revitalized and “no longer stuck in the 1990s.”

Voy Media has the perfect blend of tailored solutions and strategy, best practices and innovations, and transparent client communications. That translates to a high return on investment (ROI) and returns on ad spend (RoAS).

#2 Sparx IT Solutions

Sparx IT Solutions is a leading marketing firm based in India. They aim to provide the best possible services and improve your overall growth while keeping the lowest prices in a cut-throat market.

In addition to YouTube advertising, they assist clients with branding and identity services, web and UI design, web development, mobile app development, e-commerce portals, and online marketing.

As a business owner,r Tiffany R. says she’s smart enough to know when to delegate. Still, she had trouble deciding to whom to delegate a task outside her comfort zone: video marketing and promotion. She chose Sparx IT Solutions to help catapult her brand, Pilates Mastery, and she is a satisfied customer – she says it’s a “total no-brainer” to collaborate with Sparx.

Unlike most American, UK, and European agencies, Sparx IT Solutions runs promotions with discount coupons regularly. Check their site around holidays and other special dates for significant discounts.

#3 Passion Digital

Passion Digital is a London-based firm founded in 2012 and selected as a UK Agency 2018 award finalist. As a full-service digital marketing agency, Passionstrongly focuses on YouTube and video advertising.

Their other services include conversion, pay-per-click (PPC), search engine optimization (SEO), content marketing, social media marketing (SMM), web design and development, and influencer marketing.

After working with Passion, Ayla V. says they are “the best digital company to trust my business with.” Alya shares that Passion Digital helped her obtain immediate, positive, and lasting results on various digital platforms thanks to their thoughtful and systematic planning and execution.

Passion Digital’s focus is on talent and relationships. They hire, retain, and nurture some of the most talented and creative minds in digital marketing while cultivating relationships with ambitious clients to deliver business-changing results.

#4 Factor One

Factor One is a digital marketing agency located in Calgary,y Alberta. They focus on paid search marketing on the Google platform,m including YouTube, Adwords, Remarketing, Mobile, and Display. Factor one is a certified Google Partner agency.

Factor One offers online marketing solutions to businesses needing more leads and sales. Their marketing professionals embed the teams of client companies, working as outsourced team members. Factor One is trained and certified as a Google Partner and stays on top of industry trends and new beta-testing opportunities.

Factor One analyzes web traffic, measures Return on Ad Spend (RoAS), and defines and targets the best audience to up the number of actions taken on website visits or phone calls. If you have a retail business, this agency can grow your customer base by invigorating your online presence, driving web sales,s and increasing in-store sales. They also offer service-based clients more leads and conversion tracking.

Factor One are experts in video advertising, paid search traffic, search engine optimization, website development, and online review management

#5 Vireo Video

Vireo Video is a Vancouver, British Columbia-based full-service video marketing firm. Staffed by YouTube Certified Experts, Vireo assists clients with social media marketing and advertising on Google display networks (including YouTube and Facebook.

Vireo strategizes with clients for long-term success, then runs an initial pilot campaign before shifting to campaign maintenance, including A/B ad testing, overhauls of copy and targeting, and utilization of new strategies and tools as YouTube releases them.

Lucas R., CEO of Macinhome consulting, says hiring Vireot was his absolute pleasure. According to Lucas, with help from Vireo, he “had an unprecedented 500% growth in followers on our YouTube page! They also produced four short social media style videos that [his] audience loved and engaged with.” He recommends Vireo “to all types of businesses.”

If you need help devising and implementing an extensive long-term video advertising campaign on YouTube, Vireo is a perfect choice. Suppose you aren’t quite ready to dive in fully. In that case, Vireo also offers consultations and educational resources to help you determine what video equipment to purchase and what to say on camera.

Wrapping Up

With a third of internet users watching YouTube regularly, advertisers are flocking to the platform as a better choice than traditional media like TV or radio. Once you decide to move forward with YouTube advertising, the next thing to do is choose an agency so you can delegate the creation and management of YouTube videos or ads to a trustworthy professional.

As you choose between agencies, remember to consider the most critical factors: your budget, your objectives, and whether an agency can devise a strategy that meets your goals while staying within your budget.

Suppose you are a large and successful company with a generous budget and looking for an agency that will deliver high-value results. In that case, DMA Digital Marketing agency is your best bet.

If you are up-and-coming or run a small business with limited funds, you should consider Sparx IT Solutions. Sparx is based in India and runs regular discounts; they are the most budget-friendly choice among top YouTube agencies but deliver extraordinary results.

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2023 Update:

The AmazeLaw team is excited to announce our updated Snapchat Advertising Agency picks for 2023!

QUICK ANSWER: BEST SNAPCHAT ADVERTISING AGENCY 2023

1. Voy Media
2. Media Bounty
3. Viral in Nature
4. AdvertiseMint
5. i76 Solutions

Snapchat, founded in 2011 by Evan Spiegel, is known as a young person’s app. Why should you take this app seriously if you’re a business owner? Last quarter, Snapchat brought in $298 million in revenue. Snapchat currently has about 186 million daily active users. Snapchat earns about $1.60 per quarter in revenue per customary active user.

Like other free social media companies, Snapchat earns revenue by advertising to its user base. The average Snapchat users open the app over twenty times daily and spend about thirty minutes on the app. The daily average of total Snaps created by users is around 3 billion.

As users spend more time on computers and mobile devices each year, companies spend more on digital advertising. According to a recent report by MAGNA, online advertising sales now account for 51.5% of all U.S. advertising sales. Digital advertising allows companies to obtain better data on return on investment (ROI, and precise demographic targeting.

If you are a business owner over 34, chances are you do not personally use Snapchat. But that’s no excuse for dismissing or not understanding the app. 85% of Snapchat’s users are between 18-34, with just 15% over 34. On a given day, Snapchat reaches 41% of 18-34-year-olds in the United States.

Many Snapchat users are 25 or older, meaning they have real purchasing power. Snap’s fastest-growing demographic is 25 and up, with more than 50% of Snapchat’s new daily users coming from this group.

If you’ve never used Snapchat but want to reach Snapchatters through advertising, knowing where to begin can be difficult. Luckily you don’t need to become a Snapchat user in hopes of learning the app because you can hire an agent with experience in Snapchat advertising.

In this guide, I will teach you everything you need to understand about Snapchat advertising and how to find the perfect Snapchat advertising agency for your needs. I’ve also combed through hundreds of websites and user reviews to bring you a top-five list with the best of the best agencies, so you don’t have to spend hours comparing them.

What You Need to Know About Advertising on Snapchat

If you aren’t already a Snapchat pro, you need to begin by learning how Snapchat advertising works. Once you grasp the fundamentals of Snapchat’s advertising services, you will be better able to choose the right agency to run a successful campaign on your behalf.

What Does a Snapchat Ad Agency Do?

The best Snapchat advertising agencies bring years of experience, knowledge, and insight to help you choose which type of campaign to launch. You will set goals together and discuss budgeting. Depending on whether you already have a marketing department, the agency may or may not assist you with branding. Then they will create a branded ad to run on the platform.

A good agency works with you to determine goals, adjust existing marketing materials for Snapchat, and adjust and optimize your ads over time to meet your goals. They will use Snapchat’s metrics and tools to report results to you regularly so that you can understand your return on investment (ROI) and confidently make critical decisions.

What Can a Snapchat Ad Agency Achieve for You?

A Snapchat ad agency can achieve many different marketing goals for a business. Some business owners have false assumptions about the limitations of digital advertising on Snapchat, but in reality, the platform is a great place to achieve various desirable outcomes:

• Increase in-store sales
• Increase online sales
• Promote new products
• Lead generation
• Promote your app
• Promote videos

At its core, Snapchat advertising is about forming relationships with dedicated daily active users. The platform is conducive to creativity, and a good agency will offer up its creative skill set, paired with an analysis of your needs, to create a vision together with you.

Snapchat can make it easier for users to learn about your business and share what they’ve learned. It can help you find new online or in-person customers or lead and create deeper relationships with existing customers, improving your conversion or sales rate.

The app also creates excitement and momentum around launching new products, services, and even apps. If you design and find a great app, Snap is the perfect way to keep users engaged and tell the world about your app.

Precise demographic targeting on Snapchat helps ensure your target audience views your advertising video. The built-in metrics (as well as in-house ad agency tools) allow you to customize further and target the appropriate demographics, building on your success.

Options for Advertisers

Snapchat offers different options for advertisers, so you probably want to go with an agency because the various options can get a little bit overwhelming. There are three main types of ads:

• Snapchat Ads
• Lenses
• Sponsored Geofilters

All Snapchat advertising is interactive to varying degrees.

With Snapchat Ads, advertisers get to decide between Web View (also known as interactive Discover Ads), Long-Form Video (used to drive traffic to trailers, for instance), Articles, and App Install (a short video with a call-to-action to install an application at the end).

Snapchat Lenses are a perfect example of Snapchat’s innovation. Users taking selfies use lenses a LOT. They are a visual overlay of an image or animation on the phone screen of anyone viewing an ideal. They have shown excellent results in increasing brand awareness and purchase intent. Snapchat Lenses can reach about 16 million users per day.

Geofilters are similar to lenses but linked to a specific place or cause. Run a restaurant, for example. Ann ad agency could create a geofilter campaign to help promote brand loyalty among existing customers when they visit and increase brand awareness among their friends. National delivery campaigns have exposed 40-60% of daily users!

3V

Snapchat’s 3V philosophy, or “Vertical Video Views,” is another feature that sets it apart from other social media platforms. Because most users capture and view the video in a vertical or portrait (as opposed to conventional horizontal or landscape) orientation, Snapchat has embraced this tendency and applied it to advertising.

Short video ads are perfect for telling your company’s story. The ads are always full-screen with the sound on, and Snapchat’s internal studies show that vertical ads perform up to nine times better than traditional mobile video ads! Native Snapchat ads are vertical-made and mobile-exclusive, filling up the whole device screen.

3V means your company probably can’t use its existing videos for Snapchat advertising. Still, an excellent Snapchat advertising agency will set you up with everything you need to understand and meet Snapchat’s unique creative requirements for future ad video submissions.

Ad Pricing

Snapchat offers advertisers daily, weekly, and annual rates,s, and their minimum daily spend budget is $100 to get on the platform.

Snapchat uses a pricing approach called goal-based bidding (GBB). The pricing structure varies depending on what type of ad you purchase (Web View, Long-Form Video, App Install, Article, Lenses, or Geofilters).

Goal-based bidding is offered by cost-per-thousand, called “CPM” for short. You can place CPM bids for swipes clicks), impressions, or app installs depending on the type of ad. The CPM price will vary with advertising and other user actions.

You can also purchase each type of ad in several places: from Snap Ad Manager, Snap Ads API partners, the ad auction, or direct from Snapchat via an Insertion Order. If you hire a professional Snapchat advertising agency, they’ll help you decide the best strategy and place to buy your ads.

Demographics, Targeting, and Metrics

Snapchat features excellent built-in demographic insights and targeting techniques, which makes it a capable platform for precisely targeting your advertising to the appropriate user and getting a good ROI.

Here are some ways Snapchat allows you to target user demographics:

• Interests – Snapchat has 60+ interest categories,s including topics like festivals, news, politics, and parenting, all based on user’s actions on the app
• Classic demographics – based on factors like name, age, language, household income, and education
• Location
• Device Attributes – device, OS, carrier, and network
• Snap Audience Match (SAM) – Create a custom list, discover a new audience similar to your current audience, list all customers who have engaged with your content, and more.

An agency specializing in Snapchat will know the ins and outs of running a targeted Snapchat campaign with these built-in features and pass the savings on to you, the advertiser.

Snapchat’s metrics allow instant feedback on an ad campaign’s effectiveness. An agency will share these metrics and work with you to apply the valuable lessons in the data.

There are five important metrics Snapchat uses to verify your ads’ effectiveness:

• Reach – users reached by the ad, and their demographics
• Viewability – the number of users who have viewed your ad
• Resonance – information on people’s thoughts and feelings about your brand derived from Snapchat and partner polls
• Reaction – the impact of the advertisement on driving purchases or other actions
• Verification – the number of times Snapchat has attempted to serve your ad

With dozens of ways to target demographics and numerous ways to verify the effectiveness of an ad campaign, Snapchat can be a treasure trove for advertising,g just like Facebook advertising,g or a complicated nightmare, depending on your comfort level with the platform.

Instead of trying to learn from the ground up, most businesses looking to advertise on Snapchat or Twitter should choose from among the top ad agencies specializing in Snapchat.

Top FIVE Snapchat Advertising Agencies

Take the guesswork and anxiety out of winning customers on Snapchat with a proven ad agency. Here are our top picks if you haven’t already gotten an idea of what you want out of an agency from the previous sections.

#1 Voy Media

Voy Media is a social media marketing agency founded in 2014 in New York, NY. Their singular mission is to make brands more likable and profitable via social media. Firebelly is our top pick for Snapchat advertising; they offer social media audits, social media management, ad management, blogging, community management, and influencer marketing.

The marketing director of a rug and furniture company hired Firebelly to increase the growth of their audience. Their customer base and traffic grew throughout the social media campaign, and Voy Media was able to deal with any conflicts that arose. The client was impressed with how Voy Media exceeded expectations in a tight and competitive market.

Voy Media is the 2018 winner of a distinguished CULTIVATE award for going above and beyond in providing excellent social media services to clients. They aren’t cheap, but their premium services are of great value.

#2 Media Bounty

Hailing from London, Media Bounty is the U.K.’s leading social media marketing agency. They focus on long-term growth through deep insights, unique strategies, and “kick-ass creative.” Media Bounty only works with more prominent companies with a monthly ad buy budget of at least $10,000.

The marketing manager of Cellar Trends, a beverage distributor company, hired Media Bounty for SMM and digital branding. They say that the “number of video views has increased markedly since Media Bounty was first engaged” and find the team’s exceptional understanding of marketing technology “a hallmark of their high-quality work.”

Media Bounty isn’t an inexpensive agency, but they regularly handle campaigns in the millions of dollars, so you know they’ll bring a winning perspective to meet your advertising needs. They have received three awards from The Drum’s Recommended Agency Register and two from RAR Digital Awards.

#3 Viral in Nature

Viral in Nature, based in Calgary, Canada, is a multiple award-winning ad agency focused on SMM. Three different market research companies have selected Viral as one of the top social media agencies in the world.

The owner of an outdoor lifestyle brand hired Viral in Nature to increase his company’s social media presence. The agency oversaw social media campaigns and created relevant video content. The owner says Viral in Naturewase has excellent listeners, and the drive went smoothly with excellent results. Viral in Nature is a good choice iff you run a smaller company with a tight budget. Their relatively low cost per hour makes them attractive for smaller organizations and will bring you a good return on your investment.

#4 AdvertiseMint

Based in Hollywood, CA, AdvertiseMint is another agency focusing exclusively on social media marketing. Some companies merge their Snapchat advertising into their overall marketing campaign, but others benefit from allowing an SMM specialist to manage their social channels (Instagram, Facebook, Google Ads). Depending on whether you have other needs, that could be a pro or a con.

If you need a new perspective on digital marketing via Snapchat or a campaign rolled out ASAP, you can’t go wrong with AdvertiseMint. They pride themselves on their agility and fast-paced ad campaigns.

#5 i76 Solutions

When i76 Solutions began as a digital marketing shop in Philadelphia, P, A, they were tightly focused on strategy, execution, and analytics. They later grew into a full-service marketing agency that delivers their customers results in all areas of marketing. Still, they maintain a strong focus on digital and social media marketing.

AAA Mid-Atlantic, a car insurance and emergency roadside assistance provider, ran a seven-figure campaign with i76 Solutions. AAA says that the i76 team was “innovative, detail-oriented, and knowledgeable.” within six months, they had earned significant upticks in brand awareness and membership rates.

I76 is a top marketing agency in Philadelphia. Their skilled designers and developers can work with you on every aspect of the digital process.

Wrapping Up

In the world of Snapchat advertising, the learning curve is long, but you shouldn’t let that discourage you from targeting customers through the platform. Unlike the old days of digital marketing,g when a company could handle everything in-house, the current climate dictates that it is wiser to delegate. Suppose you are willing to look for an agency outside your company to run your Snapchat advertising campaign. In that case, you can reap all the rewards offered by Snapchat: innovative features, relationship-building with a loyal user base, precise demographic targeting, extensive metrics, and enough options to suit nearly any type of advertiser.

If you’re having trouble deciding which agency to go with, we recommend Firebelly Marketing as the top pick. They’ve been around a while but know how to adapt to new trends. Because they focus exclusively on social media marketing, Firebelly brings the depth of knowledge you’ll require to run a successful Snapchat campaign.

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