Social media has taken the world by a storm, and along with it have come to a plethora of advertising opportunities. Advertising agencies across the country have been taking advantage of the growing social media platforms and can help you better be seen. In this article, we’ll take a look at some of the best advertising agencies designed for Twitter to help build your brand.
Advertising on Twitter and the Challenges it Presents
There are over 260 million Twitter accounts, and the number continues to grow. But advertising on Twitter yourself can be extremely challenging. Some of the frustrations you could run into are:
Getting your tweets spread more
Budgeting to advertise to your needs
Building up a base of viewers
Although Twitter is a massive medium with great potential, many people find it extremely difficult to advertise their business through tweets on their own. Simply put, it’s tough to get your tweets spread through a wide range.
You’ll also need to consider budgeting when you’re getting your ads out there. Building a base to meet your goals can be difficult, especially when you feel at a loss for getting eyes to see your tweets. In this article, I’ll talk about the growing challenges when choosing an advertising agency for Twitter, and the top 5 to help make that easier.
While advertising your business yourself can feel like a hopeless chore on Twitter, it’s just as challenging choosing an agency to help you. Some of the problems you could run into are:
Strengths and weaknesses of each agency.
How much you’re willing to spend.
Deciding which advertising agency is right for your business.
Which Advertising Agency is Best for Twitter?
While many marketing agencies can feel the same, when you learn more about the details of their strategy, it’s noticeably different. For instance, many agencies will focus on trends and the changing attitudes throughout social media, while others could prioritize awareness in the blogging community.
While each agency will utilize both these strategies, it’s important to know which you prioritize to find an agency that will do the same.
When it comes to budgeting, advertising on Twitter is a great choice. Social media ads are the most cost-effective way to advertise. For instance, you could spend nearly 1000 dollars on a billboard that potentially could only be seen by less than 1000 people. But with social media, you could spend 3 dollars for an ad seen by 1000.
The most challenging part of picking an ad agency for your business is exactly that, choosing. There are so many options that specialize in social media and can meet your goals. So which one works for you? It’s entirely up to you and what goals you have.
To help simplify the process, I’ve made a list of the top 5 advertising agencies for Twitter, in order of best to last, to make it easier for you to decide:
Voy Media
Taktical Digital
Thrive Agency
Viral in Nature
Socially in
I’ll explain their strengths so you can decide which one will best help you exceed your goals on Twitter. Advertising can be complicated; these agencies will take the stress away and help you spread your brand.
#1 Voy Media
In my research of the best advertising agencies to choose from, the one that stuck out the most is Voy Media.Voy Media focuses on an affordable but goal-driven advertising strategy that stands out from the other options.
They aim to boost the traffic to your site in an exponential way that makes your money worthwhile. They stuck out to me as an agency that you can count on, and while others can meet your goals, Voy Media seems to exceed them.
One customer said, “ Anytime I had a question or problem, Voy Media knew exactly how to solve it.” Voy Media focuses on quality and precision.
They start by launching an advertising campaign. The strategy targets the exact audience that you need to spread your business, including your contacts, website audience, and demographics of the people you advertise too.
They also track throughout your advertising to know when and what to keep. Voy Media identifies what is working and what isn’t to make sure they’re advertising the best way to meet your goals. Best of all, they’re low-risk.
Their contracts last three months, and if you aren’t pleased, you can cancel with a months’ notice. With all the benefits available, and the low-risk, this was the best advertising agency I found to spread your business through Twitter.
#2 Taktical Digital
Coming in second through my research is Taktical Digital. While LYFE specialized in all types of digital marketing, Taktical Digital has a focus on social media including Twitter, Google, Facebook, and Pinterest.
Taktical Digital found that Twitter’s large base is why it’s so appealing to social media marketers, including them. Their size alone makes it a prime spot to advertise across the country. Demographics are a big part of their advertising strategy.
They found that African- American and Hispanic users made up 14 percent of Twitter’s base, with over 37 percent of the total base between the ages of 18-29. Taktical Digital uses this data to ensure your advertising is reaching an age that is likely to be interested in your business on Twitter.
This is the type of work you get with Taktical Digital, a specialization of all things social media. According to a poll, “(63.5%) of respondents said Twitter produced the best ROI.” ROI is a return on investment. Taktical Digital knows this and makes social media marketing their primary goal.
They want to provide hard data to back up their success to each of their clients. When it comes to advertising on Twitter, they hold to their promise that the data is accurate, and improves to make sure your business is thriving and meeting its goals.
Thanks to their knowledge in social media advertising, they’ve simplified their strategy into three ways you can advertise on Twitter:
Promoted Tweets
Promoted Accounts
Promoted Trends
The tweets show up at the top; they’re the simplest way to spread to your target audience. The accounts are on the sidebar, and this spreads an entire profile rather than one tweeted product. The trends are when you utilize a hashtag to spread your brand.
And this is just a tiny example of the expertise you’ll get from Taktical Digital.
#3 Thrive Agency
It’s hard to top what Voy Media and Taktical Digital bring to the complicated medium of Twitter advertising, but Thrive makes a strong case for why they’re a great choice for your agency.
Thrive runs off a single monthly price, a price they don’t think you’ll regret. On their website, they state, “A shiny new website is worthless if it doesn’t help you reach your goals.” They understand that flashiness isn’t everything. You have goals in my mind, and that’s their priority.
This is why Thrive steals my #3 spot of the best agencies available. They don’t try to sell you on a flashy lie of what you’ll get from them. If you have a goal and revenue in mind, that’s what they’ll get you. Twitter’s ad revenue reaches upward of 600 million, and it’s on the rise. Thrive is a great choice, you want profit, and they do too.
They start with increasing your Twitter following to make sure you’re getting the eyes that you need. Their goal is to add followers by the hundreds across the world to make sure your business spreads on Twitter the way you want.
They’ll then focus on locating your ideal customer. They don’t want to spread to a few eyes across the world. They want to locate who is interested in your product and bull’s-eye that demographic to make sure you’re spreading your business.
#4 Viral In Nature
“Capturing the POWER of SOCIAL MEDIA for the benefit of our clients.” This is Viral in Nature’s mission statement. Located in Calgary, their goal is to spread your business through Twitter and social media sites across the globe.
The awards speak for themselves. They’ve won numerous awards for social media marketing from GoodFirms and Clutch awarding them the top digital marketing company.
This is why Viral in Nature made the list, simplicity. With all the other options you will get results much like this one, but not with the simplicity Viral in Nature can offer. They want to give results with as little or as much input you feel like giving.
They start with the usual. Identifying your specific goals and finding a strategy to meet those goals. Then content is the priority. For Twitter, they strategize the best way to advertise on the site to best spread your business.
One customer said, “They’re great at listening and executing what I ask them.” Although a simple review, I think it sums up perfectly what Viral in Nature is all about. They’ll listen to your requests and make sure you’re getting quality results.
The best results will come from their “Monitor & Engage” section of the partnership. They analyze what worked and what didn’t. They analyze this from 9 am – 9 pm, 7 days a week. There is a sense of dedication that I felt like Viral in Nature deserved to make this list.
They seem to be a great option for advertising on Twitter, and their awards echo volumes what they bring to the table. For Twitter, a personal medium, Viral in Nature might just be the person you need for your business.
#5 Socially in
While this wasn’t the best option I found available on the market; they were a close second due to their exceptionally creative team. If creativity is your #1 priority on Twitter, Socially it may be the best choice for you.
They’re staff consists of artists, designers, writers, and photographers; all lead by professional strategists guaranteeing you quality results. They focus on passion; your passion. The creative blend of their staff with your goal in mind makes it easy to answer if this is the right agency for you.
Socially in follows a motto; “Ideas + Execution = Connection.” And they stuck by this motto and managed to stretch across companies including Birmingham Business Journal, ADWEEK, and Chief Marketer. The downside is their lack of experience compared to the other companies.
What they shine on is passion, what they lack are clients and experience. This may not necessarily be a bad thing; you could get a more personal relationship with working with them. But it may not be the right choice for you.
However, if you’re looking for a smaller team of dedicated creative members, Socially in could be your agency. They may not have as many numbers to show, but they have a commitment; a commitment that might not be matched with the other choices.
Final Thoughts
By now you might feel how complicated it is to advertise on Twitter. The best results require professionals, and professionals require an agency.
Twitter is growing and growing, along with ad revenue. And agencies are capitalizing on this. If they succeed, you succeed. Their strategies are all unique and bring different expertise to the table.
This will be the most challenging choice for you, what do I go with? It’s important to remember the stress you have when deciding is nothing compared to advertising your business on Twitter by yourself. Advertising agencies make it their priority that you succeed stress-free.
They’ll find exactly what strategy will work you to ensure you’re getting your business out there to the over 260 million Twitter accounts.
Whether you want a guaranteed large group of professionals with LYFE Marketing, or a more personal approach with Socially I, there’s an agency out there to suit everyone’s needs.
Advertising is complicated and hard to achieve correctly. But the good news is the market knows this and benefits from it. Twitter’s popularity is only benefiting the number of choices you have for which agency you can choose from.
Advertising on social media grows every year. As the cheapest option to advertise, it’s becoming more and more popular. Advertisements are still challenging to connect to the correct people and convert their interest into sales. In this article, I’ll be discussing the difficulties with advertising by yourself, and the top 5 advertising agencies you should be using for Pinterest.
Advertising on Pinterest and the Challenges it Presents
Pinterest has integrated their ads to look exactly like other pins; gathering more eyes to the ad and spreading the brand. Because of this integration, people are using Pinterest more and more to share their company. Over 61 percent of Pinterest users have made a purchase after seeing an advertisement on the social media site.
Pinterest has also designed their site to be able to save the advertisement to view later; just like a regular picture you liked. This allows for a database of shoppers, browsing through content catered to you, so you can purchase what you like.
This social design is what makes Pinterest so great for advertising your brand; a unique display of content catered to specific demographics, guaranteed to make a purchase. Although for advertisers this has benefited them greatly, it still can be extremely difficult to spread your brand yourself.
Some of the problems you could run into are:
Getting enough people to see your ads
Getting people to pin your ads
Getting people to make a purchase
Advertising to the right people
This is where advertising yourself gets difficult; although the system is catered to a smooth ad-base, it isn’t easy. It’s very common for users not to be able to get enough eyes on their content. Pinterest is massive, with over 250 million active users, and ranked as the 4th largest social medium. So, getting your advertisements to spark and go viral isn’t an easy task.
You also have to make sure your advertisements are hitting the correct demographics. Spreading your content can be simple enough by pinning onto certain forums, but if you’re selling the newest First-Person Shooter to women over 55, you’re not going to see many sales.
Which Advertising Agency is best for Pinterest?
Using an advertising agency for Pinterest can change the way you spread your brand, and more importantly, a team of professional staff can guarantee that you’re spreading your brand to the right people. They can study and strategize exactly who needs to see your content to make sure you’ll meet your goals.
While using an advertising agency for Pinterest can greatly expand your brand, it has its challenges as well. Some of the challenges you might face are:
Choosing the right agency for your goals
Budgeting for the right agency
Strengths and weaknesses of that agency
By far the greatest challenge you‘ll have when picking an ad agency for your business is simply that; choosing. There are so many options that specialize in Pinterest and other social media that scraping away between the hundreds can seem like a chore. So, which one works for you? This is entirely up to you and what you’ve set forth to accomplish.
Budgeting is also a common hill you’ll have to climb. Once you have decided who you want to partner with to benefit your brand, you’ll have to decide if that budget is right for you. Is the price worth the risk? Luckily, there are ways to limit the risk.
Go with an agency that has proven results across the country. Make sure they have their unique strategies to ensure you’re getting the best financial investment when partnering with them. Many good ones will have percentages of the success to show that your risk is very low when investing.
Should you be overwhelmed? If you feel that way, my goal here is to make it easier. The number of hills you have to climb can leave you wondering if it’s worth it. I’ve put together the top 5 agencies you should use when advertising on Pinterest. These are ranked in order from best to last:
There are some incredible Pinterest advertising agencies, but the one that sticks out as the best option for you is Voy Media. While the agencies we’ll talk about also provide a sense of dedication, none provided the innovation Voy Media does.
They are constantly updating their strategies and practices to make your search results are meeting the right demographics. They are always finding the best option for Pinterest users to see your brand through the best message.
They’ll focus on your target audience, driving in on the base that will be most likely to make you financially successful. Their team follows the relevant users to make sure they’re the ones coming back; the ones more likely to be interested in your brand.
If you’re looking for a focus-driven advertisement agency that can help grow your Pinterest viewers and your brand, go with Voy Media. Their team of innovators is sure not to disappoint.
#2 Taktical Digital
Coming in at a close second is Taktical Digital. They are experts of all thing social media, especially Pinterest. They’re recognized partners of all the major advertising platforms, and the awards speak for themselves.
Pinterest has over 175 million active monthly users, and it’s continuing to grow. This is why Taktical Digital has chosen to expertise in sites like Pinterest; making sure their investment is your investment.
There were over 2 billion searches on Pinterest every month, so demographics are a big part of Taktical Digital’s advertising strategy. They want to find the best audience for you to target for, so choosing keywords that fit your brand is a major focus for them.
After the strategy is set, they’ll follow your viewers, what’s working and what isn’t. And adapt to fix the problems. Your success is their success, so making sure each day you’re getting the eyes you want on their brand is a priority.
This is the type of work you get with Taktical Digital, a specialization of all things social media. They want to provide data that proves the success and why you’re succeeding when using them. Even though Taktical Digital is second on my list overall, they are the best company when it comes to a reliable relationship.
#3 Ignite
Ignite came in as the Social Media Agency of the Year in 2016, so their work will speak for themselves. This is partly because they are only social. Social media is their passion, so the focus will be driven for success in sites like Pinterest.
They’ve been growing for over seven years, and continue to hire social media experts to find the best way to market your brand. They’ve worked with notable brands like Staples, World Kitchen, and Crocs. While Ignite is 3rd on my list, they’re first when it comes to their drive and attention to detail.
They’ve proven to provide the best social media strategies on the market and have shown success every day. Whether it’s specific content creation that you need or just a solid strategy to guarantee success, their staff is eagerly waiting.
One review said, “The company has adapted to a changing industry and is always seeking how to improve and deliver value to clients.” This review speaks volumes to the quality you’ll get from Ignite.
Passion is where they thrive. If you’re looking for a social media-driven agency that is guaranteed to be passionate about spreading your brand through Pinterest, you can’t go wrong with Ignite.
#4 Tailwind
Tailwind brings a unique side to the Pinterest advertising market by helping you monitor your competitors. They help you study the followers of your brands to spread your market across more demographics.
They’ll also want you actively engaged with your competitors. Following trends and topics to make sure you’re up to date with where you need to be advertising. Where they thrive is your voice. They want to spread your voice to outshine competitors in your field.
It’s a much more battle-oriented marketing agency, following other competitors to see how their success can be your success.
They’ll help with finding keywords to best suit your market. They’ll also manage the conversations about your brand to make sure they stay up to date with how people talk about your business.
This will give them active data to best engage with your brand in real time. They can use that info to utilize the best way to pin your brand across Pinterest. They’re goal oriented, with a step by step program to push you across the market.
They’re partnered with Pinterest marketing, and use this to follow the most popular interests across the site. Their unique strategy is what gets Tailwind on my list of the best Pinterest ad agencies for you to try.
#5 Perfect Search Engine
Last but not least is Perfect Search Engine, based out of Chicago. What they lack in a large group of clients, they make up for in a personal relationship. Too many this could be negative, but to others, it’s a positive. You won’t get a staff full of decades of credentials, but you will get personal clients.
To companies like Perfect Search Engine, there is potential to get even better results. With larger advertising agencies, they sometimes can get overwhelmed. So, it’s worth not just overlooking Perfect Search Engine when searching for the right agency.
They make up for their smaller team with a large boost of creativity. With fewer clients, you’re getting more personal results that you might not be able to get from a company like DMA. They also have a primary focus on content.
They say “quality content is kind of our thing” on their website, and it shows. Perfect Search Engine’s small staff is all certified with Google Analytics and HubSpot Content Marketing. So even though the numbers might not be there just yet, they are more than qualified to spread your brand all across Pinterest.
Final Thoughts
You may be thinking that neither choice is easy. It’s difficult to advertise by myself, and it’s difficult to pick an advertising agency to help me on Pinterest. While both can seem like chores, the former is far more difficult.
When advertising yourself, you simply won’t have the data to help you guarantee success. You won’t be able to track your results and won’t be able to see who you’re advertising for. This can leave you feeling hopeless waiting for your brand to spread across Pinterest.
You also won’t have a proven strategy that can help you know the right demographics are seeing your content. If you’re not advertising to the right group of people, then the ads are pointless. It can be seen by 1000 people, but if that group isn’t interested in your content, it’s a waste.
I’ve made this list of the top 5 to make it easier for you when you finally choose which agency is right for you. The decision still might not be as easy as you hoped for. Each advertising agency brings a unique strategy for promoting the best way across Pinterest.
If you’re looking for proven, successful staff to help promote your brand, go with DMA, but if you want to make sure you’re getting a personal relationship for the long-term, go with Perfect Search Engine. These are all important things to consider when choosing.
Pinterest is the simplest social medium to promote content online. Their integration through the app makes it hard for users even to know when they are looking at an advertisement. This is all the more reason to guarantee you’re spreading your brand the best you can.
Pinterest is growing and growing; make sure your business is too.
Online purchasing has increased, causing retail to struggle increasingly with each passing year. Companies like Amazon have been dominating how people purchase anything from video games to that newest mattress you’ve been searching for. Because of this massive change in the market, advertising has been adapting and benefiting from companies like Amazon.
Amazon has 310 million active users and grossed over 178 billion dollars in 2017 alone. So it’s no surprise advertising companies are trying to benefit from the growing market.
In this article, I’ll discuss the five best advertising agencies you should use on Amazon and some difficulties you could face in choosing the most effective option. Agencies have professional marketing teams to ensure you get the best results to spread your brand.
Advertising on Amazon and the Challenges it Presents
Why should I use an advertising agency for Amazon? It can be frustrating deciding how to hire an advertising agency for major companies like Amazon, but when I discuss the benefits, the frustrations will bother me less and less.
One of the significant benefits of hiring these agencies is simplicity. Digital marketing can be difficult. With the vast number of decisions to make for how to profit the most from advertising, an agency takes all the stress away.
Advertising agencies work to achieve your goals with your specific needs in mind. Most of these agencies have a team of social experts to guarantee you’ll get the best results. Their marketing teams are driven to promote your brand through different forms of technology. Deciding how you want your brand or product upgraded will make choosing which agency will work for you easier.
What are some difficulties? The benefits speak for themselves, but what’s the catch? While finding the right agency will simplify your life, it isn’t easy to decide. Each advertising agency has strengths and weaknesses. They are alike in some ways but very different in others.
Some common challenges you’ll face are:
What are the advertising agencies’ strengths are.
How much you’re willing to spend.
Deciding which advertising agency is right for you.
Which Advertising Agency is Best for Amazon?
For instance, some agencies will focus on creative development, Instagram advertising,g or mobile app advertising. Their team could be suited to make a shiny website that could help promote your brand or product on Amazon. But they could also be more done on strategy; ensuring keywords typed across Amazon will lead to the best results for your brand, and deciding what works for you is an excellent step to picking an agency.
Another problem is finding cost-effective ways to manage how you want to advertise. Whether getting your brand sponsored on Amazon or paying for each click you receive, deciding what financially works for you will be a big step to finding the right advertising agency.
Which should you go with? Deciding which agency you choose to go with will be the hardest one. There are tons to choose from, each with its strengths and unique strategies. The best agency for you all depends on what you need. Each agency will work to fit your needs, but you have to decide which one you think will meet those needs.
I’ll review the five best advertising agencies, ranked in order, which you should consider.
I’ll explain their strengths so you can decide which one will best help you exceed your goals. Advertising on Amazon can be complicated; these agencies will remove the complications and help you spread your brand.
#1 Voy Media
Voy Media is located worldwide,d from New York to Europe. Innovation is a common trope with Voy Media. They’re innovative pioneers themselves. They started advertising for their products and creatively succeeded with their unique style.
They focus on experimentation, always finding new ways to advertise your brand uniquely. On top of this, they still utilize a firm strategy with their team. This combination is why Digital Operatives earn the #1 spot on this list.
They stick with the mantra, “Start Small. Think Big. Adapt.” They’ve stuck by this and brought an exceptional advertising agency that blends its unique creativity. So, what about the work? What’s so special about Voy Media?
A review from their New York office says, “Solid morals – truly care about their clients and delivering the best possible solutions to the,m which are super cool (and refreshing.).” This review speaks volumes about their goals.
Voy Media’s primary goal is yours. They move through a structured and proven strategy that guarantees the best advertising for your brand. First, they’ll want to understand what you want and where you want to go. They treat every business uniquely.
KPIs. These are key performance indicators. Voy Mediasetst these to follow an intelligent direction for your brand. When success is shown on these indicators, they’ll capitalize on it and keep the success flowing. When there is room for improvement, they improve.
We’ll discuss other excellent advertising agencies perfect for Amazon advertising. ButVoy Media sets the bar pretty high regarding dedication, driven by a long-term partnership.
#2 Search Engine People
Search Engine People was founded in 2001. Located in Canada, they were one of the first digital marketing agencies. As Google grew in popularity more and more, people were finding ways to advertise their products online. Jeff Quipp, the founder, decided to launch Search Engine People.
Search Engine People has over 70 employees and have worked on over 2000 projects. They thrive on their team knowledge. Many of the team members are now Professors across schools in Canada. They believe when you succeed, they succeed.
Many people underestimate how difficult it can be to manage your digital marketing on Amazon and Search Engine Peopleknows. Regent says, “First class organization. Everyone we’ve dealt with has been personable, efficient, and motivated. Our Google AdWords results have increased significantly; it’s been money well spent!”
When you partner with Search Engine People, you’ll be led by a dedicated account manager who will work to make sure your unique voice echoes throughout their office. They will make sure the team is marketing to meet your goals. When you win, they win.
They focus on trends in the area you want to advertise on Amazon. These trends help mold the digital strategy they’ll use to ensure your brand is being shared. Their expertise with hundreds of clients allows them to gather the best trends and designs to meet your goals.
#3 ROI Revolution
While ROI Revolution didn’t make the top of my list, it was a close second. They have over 450 brands and retailers that help advertise globally. They drive over 1 billion dollars in revenue for those clients,s including Kenneth Cole, Hue, and Scully and Scully. When you use ROI Revolution, the work speaks for itself.
While ROI Revolution focuses on hundreds of brands and strategies, they focus on Amazon advertising. ROI Revolution states on its website, “Roughly twice as many shoppers start their product search on Amazon over Google.” They know this and have specific strategies to ensure your brand is being viewed.
They even have a guide on their website discussing topics such as “dynamic tactics” for showing off through all the competition on Amazon to taking “full advantage of Sponsored Products.”
Nicole says, “At first, we feared that ROI Revolution would not understand our complex product offerings and brands. …The team helped relieve our fears. It was clear in the discussions they did understand.” This review doesn’t come surprising,g given their expertise.
ROI Revolution stands out using its unique strategy, execution, and optimization. They can adapt by constantly testing and analyzing their system and only stick with proven methods to optimize your Amazon advertising.
#4 Vertical Rail
It doesn’t matter if you’re experienced in digital marketing already; selling on Amazon can be difficult even for veterans. This is why Vertical Rail markets for two different types of people, new sellers on the Amazon Marketplace and experienced veterans who need a strategic plan to boost their profits.
Vertical Rail uses tactics like these to boost your sales and make your life easier:
Increase Organic Traffic
Increase Conversion Rate
Increase Sales
One review says, “If you’re serious about getting what needs to be done, then you’ll do very well at VR. This is a no BS, cutting edge, out-of-the-box thinking environment that rewards creative, forward-thinking minds.”
While you may not be getting the same experience you would expect from Digital Operatives, you are getting the same passion. They stick with their proven strategies to ensure you’re advertising the best you can on Amazon.
Addthree3 is based in Seattle, and on top of Amazon, they also advertise for companies including Costco Wholesale, Boyd gaming, and its Cosmetics. While they still provide a unique strategy, they don’t have enough experience to rank higher on my list.
While this could be negative when you’re making a decision, many could find this as a positive. What they may lack in experience, Addthree3 makes up for in a more personal relationship. Without having 450 dedicated clients like ROI Revolution, you’ll most certainly get a more personable experience.
Like many other agencies, they advertise on Amazon through Sponsored Products and Headline Search Ads. While it isn’t unique, they remain successful for its clients. Regarding a budget, this company could be worth looking more into.
Given a smaller client base, transparency is where they shine. They’ll be honest about the results of their strategies with your brand and revamp when needed. What Add 3 lacks in numbers, they make up for in a driven staff dedicated to your success. Your success is theirs.
#6 Nuanced Media
Nuanced Media was founded in 2010 and is an Amazon Verified SPN Partner who has sold $100s of millions on Amazon. They partner with 7-figure sellers and renowned brands such as Dollar Shave Club, True Citrus & Lux Unfiltered on Amazon. Their expertise has been recognized by leading platforms like BuzzFeed, CNBC, and ModernRetail, among others.
They empower their partners through the following methods:
Proactive Advertising Strategy & Management: Nuanced Media’s Amazon Advertising Specialists focus on proactive Amazon PPC and Amazon DSP strategies to drive superior campaign performance. Once they learn what is working, we double down on it to make sure you get the best results possible.
Holistic Approach: They focus on every aspect of your Amazon business with growth potential, ensuring no opportunity is overlooked. Our holistic approach aims to create a comprehensive and effective strategy that resonates with your audience, maximizes the impact of each effort, and substantially increases your revenue and profitability.
Fractional CMO Consulting: Leveraging their extensive retail experience, we bring a diverse skill set to bolster your business both on Amazon and beyond. They have the roadmap for Amazon and what your next priorities should be beyond Amazon.
If you’re seeking a partner to not only elevate your success on Amazon but also guide you in thriving as a successful e-commerce brand, then Nuanced Media is your ideal choice.
Sign up for our Free Amazon Checkup today and discover your top growth opportunities.
Final Thoughts
By now, if you’re considering advertising on Amazon, you already know the challenges and pitfalls you could face. Problems can add up, whether it’s the vast number of options or a fixed budget, issues can add up.
Advertising agencies speak for themselves by utilizing professional and proven strategies to ensure you succeed. Your success is their success. Your failure is their failure. It’s accountability that drives the need for an agency.
You can expect results from professional agencies like thefive5 we discussed in this article. The options are endless, whether it be ROI Revolution with proven numbers for their success or Add 3 for a more personal client relationship.
Amazon is growing and growing every day, changing the world. While you’re looking to take advantage of that, advertising agencies are too. They benefit from you, and if you’re unsatisfied, they change their strategy to ensure you are.
The risks are minimal when using a successful agency. The results are there, and they don’t lie. While Amazon is growing, so is the vast amount of content. You need professional marketers to ensure people can see your product.
The stress of not spreading your brand enough really isn’t worth it. The options are endless, and the risk is low. Use this list to find an advertising agency that works for you and can meet all your needs. There is a perfect company for everyone, and they’re waiting for your success.
Amazon continues to grow, and your product can be made too.
You probably don’t want to jump into Instagram advertising on your own. Hiring an agency will almost certainly lead to faster, more effective results. With the right agency in your corner, your brand awareness and conversion rate can significantly boost. Not sure which agency is the best for your needs? Here are five Instagram agencies with a lot to offer:
This boutique agency was founded in 2015 by Kevin Urrutia and Wilson Lin. They offer the personal touch of a boutique agency but also deliver the data-driven results of a much larger firm. They can develop a complete online marketing campaign involving Instagram, Facebook Advertising, and other popular platforms.
Hiring one agency to coordinate your social media is often the most effective and cost-efficient way to advertise online. Voy Media will identify your target audience for each platform and then develop targeted ad campaigns. With Instagram correctly, they’ll use photos and videos to tell a story related to your brand—data and scientific research back all decisions.
Voy Media offers clients a scaling pricing system based on ads purchased each month. You’ll get more return for your marketing investment by avoiding a flat fee. For example, if you buy $5,000 worth of ads, Voy Media will only charge you $1000. That’s a good deal for content creation, copywriting, and implementation.
Pros:
Personal service with a dedicated account manager
No set-up fees. Costs are a proportion of ad buys.
Able to conduct simultaneous Instagram and Facebook ad campaigns
Ad campaigns are both creative and data-driven
Available to also do Google Ads, Snapchat Ads, Twitter Ads, and Pinterest Ads
Cons:
Customer reports only available bi-weekly
A tiny staff can be busy
#2 Viral Nation
With offices in Ontario and New York, Viral Nation focuses on visual social media platforms, including Instagram, Vine, YouTube, and Snapchat. Like a traditional advertising agency, they create campaigns for brands interested in generating awareness and buzz.
However, Viral Nation also represents a variety of influential social media stars. This means any company that hires Viral Nation has potential connections to established Instagram influencers. Viral Nation is worth considering if you’re interested in establishing your brand as an authority in your industry and have a product that works well visually.
Pros:
Focus on visual social media platforms, including Instagram
Client list includes GoPro, Coca-Cola, and Disney
Extensive background in creating social media influencers
Cons:
Smaller clients might not get as much attention as larger ones
Not heavily focused on Facebook and other non-visual platforms
#3 True North Social
If you’re primarily interested in creating an ad to sell particular products, True North Social has a lot to offer. They can make photos, videos, and Instagram stories for an entire campaign. Ideal for situations where you want to promote a specific product or service.
True North Social places a lot of emphasis on Instagram marketing. Using Instagram stories, they can develop a long-term campaign designed to increase brand awareness among new customers. They even offer a full range of professional photography to highlight your products, services, and brand.
Pros:
Heavy focus on Instagram marketing
Experienced photographers on staff
Emphasis on increasing brand awareness
Cons:
It also offers SEO and a website, which may not be needed
Two-person organization
#4 Influencer Marketing Agency (IMA)
I am looking for a way to tell your brand’s story on Instagram. IMA is a digital advertising agency that emphasizes beautiful photos and significant events. They’re a go-to agency for sponsored events, product launches, and large-scale but one-time actions.
Unlike the other agencies we’ve mentioned, IMA is located outside of the U.S. Headquartered in Amsterdam; their extensive client list includes several European-based companies, including Diesel, L’Oréal, and Farfetch. Overall, IMA is a great choice if you’re looking to increase your brand’s cool factor.
Pros:
Strong background in image-based social media marketing
Able to connect real-world events to a brand’s social media channels
Hip, fashionable mindset well-suited for younger brands
Cons:
A European-based company can be difficult to reach during U.S. business hours
Emphasis on fashion and cutting-edge brands
#5 Infinite
Based in Dallas, Infinite Marketing is a bit older than most agencies. But older doesn’t mean out-of-touch. Originally an agency that focused on TV and radio ads, they’ve expanded over the years to include a variety of digital marketing, including Instagram.
But they remain true to their roots, and that’s a significant benefit for clients. They’re able to combine Instagram marketing with old-school methods such as live events and traditional ad buys. For instance, they recently completed a massive campaign for Dallas, which combined live events and an Instagram art show.
Pros:
Experienced agency comfortable with both digital and traditional advertising campaigns
Able to involve real-world events
Highly original, creative campaigns
Cons:
Live events only possible in the Dallas area
Traditional marketing might not be necessary for your brand
Digital marketing plays a vital role in brand awareness and customer engagement for all types of businesses. Unfortunately, “digital marketing” often means “Facebook marketing.” While Facebook is essential to any marketing campaign, it’s not the only social media game in town.
Instagram can be a powerful marketing tool, creating worldwide brand awareness and reaching a new audience of potential customers. But promoting your company on Instagram is filled with many unique challenges. You’ll get the best results by hiring an agency explicitly dedicated to Instagram marketing.
Not sure how to find the best Instagram advertising agency? We’re here to help. Our complete guide covers the benefits of Instagram advertising and what factors to consider when researching different agencies. Plus, we’ve created five mini-reviews for Instagram agencies we think you’ll love:
Choosing an Instagram Advertising Agency
What Type of Advertising Campaign Are You Interested In?
Generally, Instagram ads have two different purposes. First, you can create a massive campaign to promote your brand. This means you’re not pushing any specific products. Instead, your Instagram presence is designed to increase brand awareness. Instagram Stories use a series of pictures and videos to create a more extensive ad campaign.
The other type of advertising is more traditional. The ad agency will create ads designed to promote specific products or services. Because Instagram is primarily an image-based platform, ads typically focus on photos and illustrations with relatively minimal text.
Not sure which type of Instagram advertising is best for your brand? Just make sure the agency you choose has experience with the campaign you want to be conducted. Consulting with an agency will help you determine the best course of action.
Does Agency Location Matter?
While the ability to meet face-to-face can be helpful, there aren’t any particular benefits in the long run. Because Instagram is available worldwide, you’re not limited to an agency in the same city. Instead, make sure the agency you choose is easy to reach by phone and email.
You’ll have many more options when agency location isn’t a priority. This lets you focus instead on finding an agency with the specialized skills you need. As long as the agency maintains consistent communication, you shouldn’t have any problems, even if their office is halfway around the world.
Watch Out for Red Flags
All agencies will promote their benefits, experience, and general positive attributes. After all, they’re experts in advertising. But you want to look beyond the hype and consider any negative qualities.
Consider this the “glass half empty” approach. Instead of focusing on the benefits of an agency, consider all the potential negatives. You’ll be left with only quality agencies to find by avoiding agencies with multiple red flags.
So, what issues should set off alarm bells? Generally, avoid agencies that promise guaranteed results. Marketing and advertising are often inexact science. It’s impossible to predict how effective any individual campaign will be, so avoid any agency which promises a specific outcome.
Also, avoid “one size fits all” marketing packages. These pre-made plans seldom consider the specifics of your brand. Instead, choose an agency that develops a custom plan based on your needs.
How Much Should Instagram Advertising Cost?
There’s no set answer here. Costs will vary based on the number of ads, quality, frequency, and more. However, just because prices will vary doesn’t mean they should be a surprise.
Before any work begins, you should ask for a quote and a prospectus. All prices should be easy to understand. Many agencies offer the option of starting with a small campaign and expanding it over time. This allows you to control costs and only pay for more work after the previous marketing efforts have shown some results.
Instagram Advertising 101
When Instagram launched in 2010, many social media experts were slow to see its potential. The general idea was that this new service was too similar to Facebook. But Instagram’s image-heavy platform quickly became popular among users, even if marketing pros were slow to notice.
Plus, Instagram often seems more “real” to users. Celebrities, brands, and other influencers can authentically use Instagram to connect with an audience. This is why Instagram is often effective at generating buzz and awareness for a brand.
Why Choose an Instagram Ad Agency?
Instagram’s authenticity is a double-edged sword. On the one hand, an authentic brand can attract much positive attention. But Instagram users are also rapidly turning on a brand that comes across as insincere.
This is why an Instagram Agency is usually so helpful. They know how to create a message that Instagram users will respond to. Plus, an agency can draw on in-house data to make impactful decisions.
Agencies track a variety of data across their entire client roster. This helps them identify various trends and techniques which effectively reach potential customers. The bigger the agency, the more data is available to help achieve your brand’s specific needs. Of course, large agencies can sometimes feel more impersonal than smaller ones, so you want to find an agency with an appropriate balance.
If you knew of a marketing platform with 1 billion guaranteed users every month, generating a high ROI every time you used it, would you jump on board? If you wanted your business to grow and thrive, the answer to this question would be a resounding “yes.” Well, a marketing platform offers this exact scenario, and that platform is Instagram.
What started as a fun place to post photos without the clutter of other social media platforms has quickly become a marketer’s dream. With the right strategies, you can use Instagram to skyrocket your business’s success, but you may need some help. Here is a closer look at Instagram marketing and how an Instagram marketing agency may be the tool you need in your tool belt to make sense of this complex marketing platform.
Understanding the Power of Instagram
Instagram has an estimated 1 billion users every month, which is a large number of people to potentially draw from as you seek to grow your business. Of that 1 billion, over 500 million use that every single day. This is tremendous growth, as in 2013, the platform only had 130 million active monthly users, and statistics indicate the growth will continue. Instagram is now the second most engaged network after Facebook, and that number has increased in the 35-and-under audience.
Not only is the Instagram audience broad, but it’s also diverse. The interest in Instagram spans most generations, with the 18-44 age bracket being the most active. It’s a popular platform across the globe after the United States, Brazil, India, and Indonesia have the most significant number of users.
Instagram is a powerful marketing tool because of the number of people who use the platform and their active presence. To harness that power, 71 percent of businesses in the United States are now using Instagram as part of their marketing efforts, and they see success as a result.
Of the leading social media platforms, Instagram has the most substantial influence on shopping habits. Around 80 percent of the people on Instagram indicate they discover new products or services on the forum, and 72 percent of Instagram users note they had made recent purchase decisions based on something they saw on the platform.
Using Instagram to Promote Your Product
If you are ready to harness the power of Instagram, then it’s time to start learning how to market using the platform. Instagram offers a few different ways to promote a brand or product. One is to create a brand account and post on it. Follow accounts in your industry, and learn to use hashtags to help with the search. Use Instagram Stories, which are pretty effective at drawing views. Make sure your posts include both images and videos.
Creating and running an Instagram account is an organic way to draw people to your company. However, it is hard to control how many people see your posts. A second option is using paid advertisements to market your product or service. You can run ads on Instagram by connecting Instagram to your brand’s Facebook Ads Manager. Input your targeting and demographic information, then optimize the ad to fit Instagram’s platform. Then, test the ads repeatedly until you find what works to drive sales.
Finally, one of the best ways to advertise on Instagram is to get the help of promoters. People with large followings and significant audience trust are known as “influencers.” When influencers promote a brand, the results are highly effective.
Influencer marketing is not a small thing, either. What was once a tiny piece of the marketing tactic has grown into an industry worth between and billion. As many as 17 percent of brands spend over half of their marketing budgets on influencers, and 89 percent report an excellent return on investment from that money. While influencers work across all social media channels, Instagram is quickly becoming one of the most important, and 89 percent of brands indicate it to be the preferred channel for their influencer marketing campaigns.
How to Get Influencers to Work as Promoters on Instagram
Influencer marketing, particularly on Instagram, is a handy tool for the modern brand, yet many are unsure how to use it effectively. How can you get people with more significant followers to promote your brand on Instagram? This can be tricky, but these steps can help:
Find the right ones – First, you must find influencers in your niche. The best promoter is someone who your target audience trusts. Search hashtags and keywords to identify these people.
Build a relationship – Follow the influencer you want to partner with. Share and like their content, join in conversations, and ask questions. Get on their radar.
Have a pitch – Once the influencer knows who you are, you need to offer them something that will make them promote you. Providing a sample, giving them content they can post, or offering to update their outdated content can all be a high pitch.
Be patient – Good influencers have hundreds of people daily wanting promotions. Be patient, build those relationships, and you will likely find some willing to promote your brand.
How to Plan Instagram Content
For influencers to promote your Instagram page and your business, your page must have relevant, current content that they want to help. Planning and implementing range is a massive part of the overall Instagram marketing strategy.
To plan content, you must first know your audience. Research what your audience wants from your brand and offer a range that delivers. Whether it is entertainment, education, or something else, tailor your content to the needs of the people who will buy from you.
Instagram is an image and video-driven platform, so your content must have appealing photos or videos, but you will also need to craft words to go with those images. What kind of content works? Here are some ideas:
Pictures of your company, with behind-the-scenes being particularly popular
Portraits of your staff, with content introducing them.
Images or videos of your product in use
Posts highlighting awards you have earned
Charts and infographics relevant to your audience
Recorded events
Live streams from your place of business
Interactive polls and questions for your audience
Links to your company blog with pertinent blog posts you have written
With each type of content, you will need an attractive image or video that will grab attention visually because that is what Instagram users look for when they log on to the platform.
What Is an Instagram Marketing Agency?
Does all of this sound overwhelm? Successfully marketing via social media, and Instagram specifically, is complex. It is also time-consuming. Many brands will choose to partner with a team that can help. An Instagram marketing agency provides that help.
An Instagram marketing agency is an advertising agency that comes alongside a brand to build and manage its Instagram marketing efforts. They understand the platform’s intricacies and marketing methods, how to reach influencers, and how to help brands get seen. By working with an Instagram marketing agency, your brand will enjoy the following:
Working with marketers experienced in Instagram
Save time when learning to use Instagram ads
Proven testing that shows the success of your ads
Increased effectiveness of Instagram marketing efforts
Improve sales through the power of Instagram marketing
Unless you are already well-versed in marketing through Instagram, and even if you need help managing your campaigns to save time, working with an Instagram marketing agency is a must.
How much do the services of a social media marketing agency cost? On average, successful companies spend,000 to,000 per month on their social media management, including the cost of their online ads. The agency itself will charge a percentage of that. It’s common for an Instagram marketing agency to capture around 20 percent of the company’s ad budget.
How to Get Started as a Social Media Marketing Agency
You may think paying an Instagram marketing agency a large percentage of your total ad budget seems not very smart. You may feel that you would be better off keeping that money and learning how to do the work yourself. Why can social media marketing firms charge a premium price? Consider what it takes to get started as a social media marketing agency.
First, you must understand the platforms and their marketing techniques to market someone else’s product or service well on a social media platform. This means studying the platforms, learning how to target audience demographics, and optimizing profiles to get the most significant reach. You also must learn their advertising venues and how to test campaigns for effectiveness. This takes a considerable amount of time and effort to master. Often, social media marketers get their training by working for a firm, then branch out on their own once they have the proper skill set.
Next, you will need to develop a portfolio of successful campaigns you have run in the past. You can start building this portfolio if you get your training through another marketing company. Otherwise, you will need to find some companies that are willing to trust you so you can make that portfolio.
Once you have a portfolio, you must find companies to hire you. Then, you will need to spend time daily managing their campaigns, putting to work all you have learned. It can be time-consuming because social media marketing requires constant tweaking and adjusting to ensure endless reach and business growth.
How to Get Started as an Instagram Marketing Agency
What if all you want to do is work with Instagram? Would starting as an Instagram marketing agency be a little easier?
While focusing on just one marketing platform may be a little easier, Instagram and its nuances take time and effort to understand honestly. Also, you must learn about Facebook’s ad platform because Instagram ads run through Facebook. You must also learn to define and target audiences, perform A/B testing, and track conversions. Finally, it would be best to become adept at taking your audience through a story as you weave them through the marketing funnel and to the desired purchase point.
Why You Need Professional Help for Instagram Marketing
Unless you plan to become a social media marketing agency, if you want to make headway in your Instagram campaigns, you need professional help. Launching an Instagram campaign without the proper support is like filing a lawsuit without a lawyer. It’s excruciating and will create a high level of stress. For most brands, working with an Instagram marketing agency is more cost and time-effective than trying to learn Instagram advertising by trial and error.
Partner with the Top Advertising Agency to Fuel Your Success
Marketing through social media and Instagram is explicitly quite complicated. It takes the proper knowledge and training to do well and requires time to account for regularly. For brands that need to find success on Instagram quickly, partnering with a top advertising agency with Instagram know-how is the best solution.
Voy Media is the best Instagram marketing company available. This Instagram advertising agency doesn’t just run your Instagram and Facebook ads. Still, they also take the time to learn about your brand so we can optimize every dollar you spend on advertising. Voy Media uses creative strategies that think outside the marketing box to get you the best returns on your advertising campaigns. They know what it takes to make Instagram work for your business, driving customers through the conversion funnel to a successful purchase point. Their team will take the time to set you up for success. If you are looking for an Instagram advertising agency to partner with, contact Voy Media to learn more today.
Conclusion
Instagram is often easily dismissed by marketing pros, but with the right agency in your corner, this image-based platform can be instrumental in building your brand. However, Instagram can be tricky to navigate, so you want experienced marketing professionals in your corner.
The best Instagram agency understands how to reach and connect with Instagram users, who are different than the users of all other social media platforms. Fortunately, the five companies above offer high-quality Instagram advertising services at affordable rates.
Having an effective SEO strategy for your law firm will not only keep you competitive but also give you access to more prospective clients. If you already reviewed our SEO Tips for Lawyers and advanced SEO methods, we put together any missing pieces to the SEO puzzle right here.
Understanding SEO
Ever wondered why certain websites appear on the front page of Google when you search, “Criminal Defense Lawyer in Florida”?
This is made possible by SEO.
SEO, or Search Engine Optimization, is simply increasing your visibility in search results. There are many different ways to improve your search rankings such as backlink building, decreasing website load time, and more.
If your website is currently found on the 27th page of Google’s search results implementing just a few of the ideas in this article could see a significant increase in your search rankings.
Keep in mind, getting your website ranked on the top pages takes consistent effort because there are likely other law firms competing for the same position. However, by implementing an SEO strategy for your law firm you can take advantage of getting free traffic from search engines.
SEO Strategy #1: Know Your Search Words
The first step to improve your website rankings in the search engines is to understand the words people are using in Google, Yahoo, Bing, and other search engines.
In a Google Consumer Survey, it was found that 96% of people use search engines to find legal advice. They also found that 74% of them would go to a lawyer’s website and take action.
This makes search words extremely important so that your law firm is discovered by people looking for your legal services.
How to Find Your Keywords
There are a few free and simple tools you can use to find the keywords being used in the search engines.
Tool #1: Google Keyword Planner
Google’s Keyword Planner allows you to find all the keywords people use which are related to your law firm. The insights you get from this tool includes keywords, ad group ideas, historical statistics, competition, keyword, trends, bidding and much more.
To use Google’s Keyword Planner, you need an AdWords account. Don’t worry, you won’t have to add your credit card or purchase any ads to use their free keyword planner.
If you’re unfamiliar with Google Keyword Planner, follow these steps to get started.
Step 1: After you sign in or sign up, you’ll arrive at the AdWord dashboard.
Step 2: Click on the tool icon in the top right corner.
Step 3: Select “Keyword Planner”.
Step 4: Enter your search terms.
Example:
Let’s use “Divorce Lawyer California” for our example.
The results show some important stats like Avg. Monthly Searches, Competition, and ad-related details.
You can use these results to put together keywords your web pages and blog content.
To improve the effectiveness and accuracy of your law firm’s keyword research, be sure to adjust the location and the date.
Adjusting the Location
Your law firm SEO strategy may be to attract more clients from your local area. To do this, you can use the location settings to find all the keywords being used from within your city or town.
Use the location search to be as specific or as general as you want.
Adjusting the Date
What if there were higher rates or accidents at certain times of the year? Or you’re a tax attorney and caseloads tend to increase at certain times of the year?
If adjust the date settings, you can see keywords that are used during certain seasons, recent searches, or an overview of keywords used throughout the year.
Even though Google’s Keyword Planner is meant as a guide for setting up your Google AdWords PPC, you can take advantage of the statistic for planning the keywords for your law firm’s SEO.
Tool #2: Keyword.io
Keyword.io allows you to find longtail and other related keywords. Longtail keywords are more detailed phrases (up to 3 words) which can be used to target a smaller demographic of people.
Instead of focusing all your effort on popular and competitive search terms, longtail keywords can be used to find prospective clients your competitors might be ignoring.
With Keyword.io, you can create a strategic list of keywords for any search engine including Google, Bing, Yandex, and Yahoo.
You can use Keyword.io to research keywords for a PPC Campaign, SEO, or article writing (more about this later).
Example:
Let’s use the same search term from before, “Divorce Lawyer in California”:
With Keyword.io, you can see variations of how the keyword is being used in the search engines.
Combining these results with Google’s Keyword Planner, you can come up with a strong set of keywords to use for your law firm’s SEO strategy.
SEO Strategy #2: Write and Publish Quality Content
The purpose of your law firm’s website is to attract prospective clients. To achieve this, you should write and publish quality content.
Here are a few simple strategies to guide you toward effective SEO Content Strategy:
Publish only compelling and quality content. You want to make sure that what you publish is both unique and useful to the people reading it. Ask yourself this, what value does your content give readers?
Use keywords. You now know how to search for relevant and current keywords so put them into your content. Use different keywords for each piece of content you publish. This not only expands your reach but also prevents SEO issues with Google and other search engines.
Share on social media. You’ll soon learn how popularity is important to improve your SEO. Start by sharing your posts after they are published and encourage others to share them as well.
Keep your content fresh. When you are writing and publishing new content on your law firm’s blog, keep it fresh and up to date. Spend a few minutes researching current events and try to write something related to today’s trends.
Obtain backlinks. You’ll learn all about this in SEO Strategy #3.
Publish frequently. Don’t just publish one or two articles and think that’s enough. You have to publish frequently to remind the search engines that your site is live and your content is important.
To get started on your law firm’s SEO content strategy, you want to be optimizing content for discovery and conversion. This means using the keywords you found and writing in a way that turns website visitors into new clients.
Also, you also understand the intent of the search words being used in Google. If someone searches, “Divorce Lawyer Fees,” they are likely shopping around for the best prices. If that person chooses your website, which do you think would be more compelling?
Sample Content #1:
Our divorce lawyers fees start at $100 per hour. Contact us today for a consultation.
Sample Content #2:
We offer some of the lowest divorce lawyer fees in town. Contact us for a free consultation to get started.
Another example of keyword intent could be someone searching for, “My wife wants a divorce.” Here, the intent is for information, both emotionally and legally, that will help them handle their divorce. In this situation, you may not want to sell your service but instead, come across as a warm friend with helpful advice.
Remember this: when you write content for your law firm’s website, you should always put your audience first. Writing to satisfy the ever-changing algorithms of Google and other search engines could lead to a negative SEO. Instead, focus on providing quality content that comes from you and resonates with your current and prospective clients.
Implementing Longtail Keywords
Let’s take another look at the list of longtail keywords from before:
You’ll notice quite a few keyword phrases found that can be used to shape the type of content you create. Alternatively, if you’re out of ideas you can use this list of longtail keywords to write articles like:
7 Reasons Not To Get a Divorce in California Without a Lawyer
Low-Cost Divorce Lawyer in California | YourLawFirm.com
3 Simples Steps for Filing for Divorce Without a Lawyer
Creating Quality Content
You could have a blog talking about your thoughts and experiences as a lawyer or you could create content with a strategic plan and a specific goal.
Again, using the list of keywords you researched related to your law firm, you can create a long-term strategy to publish and share content related to the needs of your prospective clients.
For example, during the Christmas season, you may want to write a series on the consequences and outcomes of drinking and driving. Or, if you’re that divorce lawyer from California, you can write about divorce rates and actions to take if they’re considering divorce.
Take note of what Matt Cutts, Google’s software engineer, has said about creating content:
“You need to find some way to pull people in, to get them interested, to get them enticed to try to pick up whatever concept it is you want to explain. So I would argue, first and foremost, you need to explain it well, and then if you can manage to do that while talking about the science or being scientific, that’s great.”
You should plan for one to two months in advance and prepare content that can be interlinked with each other. Interlinked content are pages linking to another page on your website (this adds SEO benefits and also keeps visitors on your website longer).
Once you have created an SEO content calendar, you can start to publish on your social media accounts, email newsletter and any other places you can think of. However, before you do, you should consider the best times to publish your content. Here’s what Hubspot recommends:
Facebook: 9 am, 1 pm, and 3 pm (with 1 pm getting the most shares) on Thursday, Friday, Saturday, and Sunday.
LinkedIn: 7-8 am, 12 pm, 5-6 pm on Tuesday, Wednesday, and Thursday.
Instagram: 2 am, 8-9 am, and 5 pm on any day.
You’ll have to test your own content to see which times get you the most traffic and the best results. Ultimately, here’s a few tips to follow for your law firm’s SEO content calendar:
Post consistently (i.e. three times a week)
Use multiple social channels
Choose times that get the most engagement with your target audience
SEO Strategy #3: Build Your Backlinks
By now, you may notice that your law firm’s SEO strategy is quite complex. However, to keep things simple, the ultimate goal of SEO is to improve your popularity.
In order to boost your law firm’s “popularity” and get prospective clients coming to your website, you have to build backlinks from various online sources.
Search engines like google are looking for law firms with relevant and authority links pointing to its website. The way authority websites are measured is also based on the amount of traffic coming to that website.
Steps for Build More Backlinks
Building backlinks to your law firm’s website can be challenging. There are some methods you can try, but they could get you in a lot of trouble. For example, if you decided to purchase backlinks from an unreputable source, Google may put a penalty on your website which can block you from the search results.
To ensure your website doesn’t get blocked, here’s a few steps for building quality backlinks:
1. Publish quality content. If you’re producing great content that connects with the people who read it, there’s a great chance that they will share it with their friends and family. This is the best way to introduce your legal services to new people.
Take note of these blogs rated by the American Bar Association to be the best law blogs:
Verdict is a magazine blog provided by Justia (an online resource where you can sign up, add your website, and find prospective clients) which has a blog full of content on every aspect of the law.
Overlawyered is one of the oldest law blogs exploring the American legal system. Take a look at the bottom of this blog, notice the comment section? Here is a great way to contribute to the discussion and sometimes share a link your website:
2. Network and help others. Expecting people to link to you is unthinkable. You have to reach out to others and show off your expertise. You should join various forums and online groups to meet new people and offer help when you can. Here are some examples:
Quora is an active community of people asking and answering questions. After you set up an account for your law firm, you can search for relevant questions related to your legal services. Here’s an example using our California Divorce Lawyer:
If you had an article titled “Low-Cost Divorce Lawyer in California | YourLawFirm.com” you could insert a link into your answer. Quora is an authority website and not only can you use it to send new visitors to your website but it’s also effective for your backlinking efforts.
Reddit is a community of news enthusiast sharing and reading the top stories in America. Before you start sharing your content here, you should know that direct marketing is often frowned upon by its community members. There are various discussion boards where people are seeking answers to their problems, however, the website uses a rating system to rate anything posted and commented. So, be careful.
In this example, you can see that people are sharing their experiences getting or considering divorce in California. Here’s your chance to make direct connections with a potential client by offering content related to their situation and sharing your insights in a response.
When selecting which posts to comment, choose the ones with more points as these are receiving active engagement and interest.
LinkedIn Pulse is one of many social channels you can use to publish your content related to law firm’s blog. Here’s an example of a law firm using LinkedIn to share direct links to their blog:
LinkedIn may not be best place to find new clients but it’s a great way to build links and increase your website’s authority.
3. Become an online authority. If you’re publishing great content consistently, you can expect people to start writing and linking back to your website. You can’t expect your online authority to change overnight. By following the previous two steps and consistently engaging with people online, you can start to see more of your links getting shared online and you may even get featured on top news channels (links from these sources carry a significant authority that can boost your website’s search rankings).
Summary
Creating the perfect SEO strategy for your law firm starts with knowing which words prospective clients are searching online. Once you research these terms and create incredible content, you can start to share links to authority websites to grow your online presence and increase exposure to your legal services.
You don’t have to be a computer programmer to understand the fundamentals of marketing your law firm’s website. To increase the number of clients inquiring about your legal services, there are a few easy steps to take. Let’s get started by laying a foundation for the basics of law firm SEO.
Some SEO Advice from a Google Expert
If you plan on getting your website on the front page of Google, it is important to know about Matt Cutts, an SEO Specialist and Engineer with Google.
To stay on top of your website’s optimization and attract new clients, here are a few tips from Google’s search engine expert:
As you can see in the video above, how your website is structured, the quality of your backlinks and the authority (or the importance) all play a part in whether your website shows up in the search results.
Now, let’s see if your attorney website is search engine friendly. Here are 7 SEO tips for lawyers and law firms:
SEO Tip #1: Improve Site Speed
Your website’s load time has a direct impact on both a visitors experience and your search engine rankings.
The speed of your website can have a dramatic effect on your business. Prospective clients searching for a lawyer may not be patient to wait for your website to load before jumping back on Google to find a faster loading lawyer website.
To put this into perspective, Google has performed some research on the average site speed for websites in the United States:
Marshall Law Firm has a good score for the desktop version of their website and offers suggestions to improve its performance.
You may want to talk to your web developer to make the appropriate adjustments to your law firm’s webpage load time (i.e. reducing web coding and server response time).
However, according to Yahoo 80% of your website’s load time comes from the different images, videos, and design style to that page. If you can reduce either the size of these files or minimalize your site design, you can improve the performance of your load times.
SEO Tip #2: Focus on Visitor Experience
Google and other search engines want you to focus on user experience and site design. Their goal is to offer the best websites to provide only the best experience.
Your law firm’s website should be responsive which means it can be viewed on both a desktop and a mobile device. Since so many people are using their smartphones to find information, you don’t want to lose potential clients to a competitor staying ahead in the digital race.
Another feature about user experience includes the content on your pages. All your pages should have text and a few images, this is what search engines use to determine what your pages are all about.
Think about some of the best websites you enjoy. That’s the kind of experience you want to provide when someone visits your website or reads your law firm’s blog.
SEO Tip #3: Use Words People Search For
Understanding which words are being used in search engines is the most important part of your law firm’s SEO strategy.
Keywords, the words or phrases used in searches, should be used throughout your website and blog to increase your website’s search engine rankings and help you attract potential clients.
There are a number of free research tools you can use to find exactly which keywords people are using. Here are a few you can start using now:
Once you have discovered the keywords related to your law firm, the next step is to start building pages or blog posts with them in it.
Be sure to use specific keyword phrases and don’t be afraid to create pages from keywords that have low competition. For example, if a keyword phrase like “low price divorce attorney” only gets 10 to 50 searches per month, yours may be the only website specific enough to answer their questions (and potential business inquiries).
SEO Tip #5: Avoid Penalties
No one fully understands how a website is ranked by search engines, however, there are a few known penalties that can affect you. Here are a few you should know about:
This penalty occurs if your website is showing full content to Google and partial content to your visitors. For example, if you force users to sign-in, register, or log-in to see the full content.
Hacked Site. If your website has been hacked and its redirecting visitors to spammy sites, search engines like Google will quickly pick up on this and flag it. The results can lead to your website getting buried in the search engines.
Keyword Stuffing. From time to time, using keywords in your law firm’s blog is how search engines know which content to offer their searchers. However, if you use the keyword too many times, known as keyword stuffing, your website can be penalized for it.
Getting a penalty on your website can dramatically damage your standings on the results pages of search engines. Here, the best SEO tip for lawyers is to avoid these penalties and use search engine webmaster tools (such as Google Search Console) to monitor your website. If there’s ever a problem with your website, for example, if it gets hacked, Google Search Console will send you an immediate notification.
SEO Tip #6: Add Your Law Firm’s Website to Google My Business
Google My Business is extremely important to your website’s search rankings as it affects your local SEO. After you sign up, you have to wait for a postcard to be sent via mail to verify your business. As soon as you get it, verify your website so you can show up in localized and map searched.
Other search engines have their own local listings and directories which you should add your website to:
Of all the lawyer SEO tips to help improve your website’s search rankings and attracting more visitors to your website, this is the one tip that matters most.
A call to action is a unique and noticeable statement telling visitors what to do when they arrive at your website. When potential clients are coming to your website you should have a dedicated page with a contact box, location, and other ways to reach you.
Additionally, you should think about how to make your number and contact information pop-off the page. Or, consider offering a free consultation if they schedule an appointment online. Whatever you do, after putting all this work into getting people to your website, contacting you should be obvious and easy to do.
The AmazeLaw team is excited to announce our updated Facebook Advertising Agency picks for 2023!
QUICK ANSWER: BEST FACEBOOK ADVERTISING AGENCY 2023
Voy Media – When you want to maximize your ad spend return. The founders have started and grown their own 8 figure businesses. Alongside the agency, they invest, build, and launch brands, which give them a playground to continue to bring learnings to clients.
OrionCKB
CIBO
Lyfe Marketing
Sprague Media
Digital advertising is quickly becoming an essential brand awareness tool for small and medium-sized businesses across the globe. But finding the best Facebook advertising agency to represent your brand isn’t easy, hence this guide! Together we’ll look at how you should hire an agency and recommend five that we think are outstanding.
While some stand-out agencies exist, no company will be the right fit for every business owner. Instead, it would be best to learn how to search through the pile to find the perfect agency. This search involves weeding out those with red flags and asking the right questions, don’t worry; we’ll show you the ropes!
Which Agency Is Best For Business?
Once you’ve decided you need a Facebook advertising agency to take your marketing to the next level, you should find a list of companies to search through. These can either be local or international, depending on whether you think it’s essential to have face-to-face contact or not.
The first thing you’ll want to consider when hiring an agency is any red flags. Perhaps it’s pessimistic, but rather than searching for the benefits of a company, it’s quicker to look for faults and rule those companies out. Obvious red flags include; guaranteed results, bargain prices, lack of contact information, a low-quality website, and packages rather than a bespoke approach.
After you’ve pruned the garbage, you’ll have a more realistic set of options. From there, you can consider factors like their locality, pricing, previous work examples, and responsiveness to your messages. It’s always wise to contact all the companies to ask for a quote and a prospectus upfront so that you know their typical pricing structure and past work.
Although the cost isn’t the be-all and end-all, you must be getting value for your money, and comparing the quote to their previous work is a fantastic estimate of this potential value. With all the sections, examples of their previous work, and experience communicating with their employees, you’ll be in a high position to decide which agency is right for you and your brand.
Why Should You Hire a One Of The Best Facebook Advertising Agency?
Agencies aren’t the only game in town. After all, it’s possible for you to hire a freelancer or to bring an employee in-house who can manage your Facebook advertising campaigns for you. So, why should you bother to hire an agency?
By managing campaigns for tens or hundreds of different companies at once, an agency has the scale and resources to test extensively and create fantastic images and copy for your ads. What separates one ad manager from another is their data and how they can manipulate it to learn from it.
With thousands of previous campaigns, agencies have millions of data points, giving them a unique insight into the best practices for running Facebook advertising campaigns. This data gives them a head start and can help them to generate better results for you than a freelancer with less experience might be able to.
To start a Facebook advertising agency, you must take all the certifications that Facebook provides to advertising campaigns for brands properly.
Do You Need a Huge Budget?
A common misconception among companies looking to scale advertising campaigns is that you need a huge budget to work with an agency and that small and medium-sized businesses can only afford freelancers. The reality couldn’t be further from the truth. Many agencies are willing to work with clients of all budgets; only the most significant outfits reserve themselves for international brands.
The types of companies ideal for an SMB to work with tend to have flexible budget requirements, especially for advertising digital marketing campaigns that will continue for months or years to come. If you’re willing to spend hundreds or thousands rather than tens of dollars each month, an agency exists for you.
Top 5 Best Facebook Advertising Agencies
#1 Voy Media
Voy Media, founded in 2015 by Kevin Urrutia and Wilson Lin, is a stand-out agency that has successfully managed Facebook advertising campaigns for countless small and medium-sized businesses nationwide. As a boutique agency, you get the intimacy you want, often talking directly to one of the founders who can explain what they are doing and why it’s beneficial to your business.
As well as offering Facebook ad campaign management and setup, they also complete audience research consultations for their clients. Voy Media believes in telling a story through your advertising, and in doing this, they need to understand your audience better, which they can do through detailed and scientific research.
Whether you are interested in Facebook ads or hiring the best Instagram Advertising agency, retargeting e-commerce visitors, or mobile advertising, Voy Media handles it with their talented team of experienced campaign managers. Unlike many of their competitors, they offer a scaling pricing system based on how much you spend on ads each month rather than a flat fee.
Working with businesses spending as little as $2,000 each month on advertising, they charge between 10% and 20% of your monthly ad spend. Your Voy Media dedicated account manager and the team will work on your Facebook and Instagram ads, audience retargeting, creative creation, copywriting, and overall ad strategy.
Regarding boutique Facebook advertising campaign agencies, Voy Media is a stand-out choice because of its reputation for success, diligent attention to detail, and fantastic customer service. Voy Media is a great choice for small to medium-sized businesses that need a helping hand to take their facebook ad campaigns and return to the next level.
Pros
Dedicated account manager
No setup fee
Full-service Facebook advertising agency
Known for getting results
Email Marketing Services
Specialize in Direct To Consumer (DTC) Brands
They have a podcast – Digital Marketing Fastlane
Cons
Bi-weekly reporting for most customers
Work primarily with Medium / Larger clients
#2 OrionCKB
OrionCKB has been known for years as a premier social media advertising agency for medium and enterprise-level businesses that need a hands-off solution for their Facebook and Instagram paid advertising. Recently acquired by Elite SEM, they are now a powerhouse of both search engine marketing and social media paid-to-advertise that uses a data-driven approach to generate an outstanding ROI for their customers.
Based out of Massachusetts, OrionCKB is a big agency with a boutique family feel that gives its clients the best of both worlds. After joining forces with Elite SEM, they have more resources than ever. However, by acting separately, they still get to employ the focus and determination that has made them famous.
Many of these medium to enterprise companies have in-house advertising teams. Still, they choose to use OrionCKB as an extension of their staff because they provide stellar results and sophisticated strategy. They’ve worked with household names such as Hallmark eCards and Zipcar, which gives you some insight into how powerful their team is and the results that they are capable of.
OrionCKB has a strict process that they’ve refined over many years of leading the industry forward with new tactics and incredible conversion rates. Their team focuses on placement and ad optimization, ensuring optimum performance. Starting with strategy, they develop long-term plans that drive down-funnel KPIs and show a solid ROI.
But they don’t just tweak existing campaigns; they create brand new creatives and copy that they can use to test new ad types without your design team lifting a finger. After all the hard work, they present their clients with in-depth analysis, including trends to test and optimize against, rather than a bland report that offers little to you or your team.
Pros
Extensive resources at their disposal
Dedicated and experienced team
Constantly testing new ideas
Focused on KPIs and ROI
Cons
Part of a more extensive corporate brand
Work primarily with larger clients
#3 CIBO
CIBO is an integrated brand experience agency that believes in the game-changing power a brand experience can have on a customer. Rather than working solely on paid advertising campaigns, CIBO is a complete agency that has worked with some of the biggest names in the world, including Subaru, Anki, Commonwealth Bank of Australia, and Tesla.
They believe digital marketing today is very different from how it was in the nineties and even the early two thousand’s. Rather than focusing on simple messages in vast quantities, they believe in guiding potential customers through a brand experience from their first awareness event through multiple purchases and even sharing the brand with their friends.
Working with enterprise-level clients in every industry imaginable, CIBO has a broad range of experience in optimizing online advertising campaigns for direct ROI and overall brand awareness, reputation, and impact. For many enterprise clients, the gold isn’t in direct conversions; it’s in spreading awareness or altering their status, even among those who may never be customers but who may speak to others who could become customers.
Pros
Very experienced team
Full brand experience agency
Work with leading brands
Huge amounts of data
Cons
Not specialized in Facebook advertising
Less focus on direct conversions
#4 Lyfe Marketing
Lyfe Marketing is a top boutique digital marketing agency social media management company offering advertising, search engine optimization, and website design services. Working primarily with small and medium-sized businesses in the United States, Lyfe recognizes that ROI is vital for their clients with little interest in brand awareness and is more focus on generating direct revenue.
Their social media advertising services allow their customers to leverage the most cost-effective advertising method available today, and with a specialized team, they can deliver tangible results. Their work involves optimizing existing campaigns for decreased cost and increased conversion rates and creating new ads that could potentially provide superior results or bring in new clients.
As a relatively small and niche social media agency though, they have the flexibility to work closely with their customers to provide bespoke solutions to complex problems. With an experienced social media manager dedicated to an account, Lyfe Marketing gets a greater insight into what makes your audience tick.
Pros
Bespoke solutions
A flexible and small team
Focused on tangible results
Specialized in social media
Cons
Lack of resources of larger agencies
Setup fees
#5 Sprague Media
Sprague Media is a comparatively small agency that works with niche players in small and medium-sized markets. Still, their small size is more than made up for by their versatility, speed of execution, and flexibility. While working with a renowned and massive agency brings in more significant resources, it often loses you the people, hours, and dedication that a smaller agency like Sprague Media brings.
Boasting 654% ROI in 3 months for a pest control client, it’s evident that Sprague Media knows how to get results on even small budgets. Their process is modeled on larger agencies that have been around for decades – they start by spreading brand awareness, engaging your target audience, and then making the “ask” or sell.
Based out of Portland, Sprague Media focuses entirely on digital paid advertising. This focus allows them to become complete experts in their craft, while other agencies offering a broad range of services often struggle to provide any at a world-class level.
Pros
Complete focus on paid advertising
A small and agile team
Proven results
Cons
Lack of resources of larger agencies
Less dedicated admin and account staff
Conclusion
Digital advertising is quickly becoming the most critical marketing method for small and large companies. Google AdWords is leading that charge, but Facebook is close behind, and with an unmatched ability to target specific audiences with detailed specifications, Facebook is the ideal advertising channel. You also want to check out the best amazon advertising agencies, as Amazon is slowly increasing its PPC dominance for e-commerce.
Finding the right agency to manage your Facebook advertising campaign isn’t simple but essential. Choosing the wrong team could cost you time and money, so we’ve specifically recommended five companies that have generated proven results for their clients at a reasonable cost.
How To Advertise on Facebook
If you are thinking of online advertising, then there is no better way of advertising than Facebook advertising. Research conducted by eMarketer found that more than 95% of social media marketers consider Facebook as the most efficient social media marketing platform. This immense love for Facebook as an advertising platform is because it allows a business to target its marketing campaigns more efficiently. It doesn’t discriminate against the growing market from established companies. A few hundred dollars is enough to generate a significant amount of traffic. It is also an easy-to-learn platform; most advertisements are incredibly customizable and flexible.
Aside from that, Facebook has a massive following of more than 2.2 billion users across all age groups. Moreover, Facebook has a micro-targeting feature that allows you to reach your target audience based on their behaviors, location, demographics, or interests. So advertising with Facebook ensures you get an audience more likely to purchase your products and services, making it the most efficient advertising platform.
Now that you have a heads-up on the effectiveness of Facebook advertising, you are now ready to try it out. Here is a complete guide to Facebook advertising. The guide will equip you with Facebook advertising knowledge and take you through your first Facebook ad strategies.
Types of Facebook Ads
Depending on the ad you would like to post, Facebook allows you to post a range of products or services in a single ad. Some of the ads that could be helpful include:
Carousel Ads (Multi-Purpose Ads)
A carousel ad is an ad format that allows you to show up to ten videos and images, calls to action, links, and headlines in a single ad unit. It is beneficial for e-commerce advertisers that seek to promote a range of products forms their store.
This kind of ad is supported on mobile newsfeeds, desktop newsfeeds, Instagram, and audience networks. Some of its specs include:
A link description of 30 characters
A headline of 5 characters
An ad copy text of 90 characters
A recommended image size of 600 by 600 or 1080 by 1080 pixels
Dynamic Product Ads (DPA)
Facebook’s DPA is similar to remarketing display ads on steroids. They target users based on inactions of past actions on your application or website with a well-planned Ad. All you need to do is upload a product catalog on Facebook and ensure your pixel is correctly installed on your website’s pages. Facebook will do the retargeting and remarketing.
Mobile newsfeed, desktop newsfeed, Instagram, audience network, and right column support DPA.
Some of its specs include:
A link description of around 30 characters
A headline of 25 characters
An ad copy text of 90 characters
A recommended image size of 600 by 600 or 1200 by 628 pixels
Facebook Lead Ads
Leads are the perfect way to advertise on Facebook. This type of Facebook Ad allows your audience to sign up or download your content without leaving the Facebook page. This makes the lead ads ideal for getting a potential customer’s email quickly. Facebook lead ads are supported by mobile newsfeed, desktop newsfeed, audience newsfeed, and Instagram.
Some of its specs include:
A website URL and a privacy policy
A context card button of about 30 characters
A context card headline of about 60 characters the context card can be in paragraph format that has no bullet point format or character limit that allows a maximum of 80 characters per bullet
A link description of about 30 characters
An ad copy text of about 90 characters
A headline of about 25 characters
A recommended image size of 1200 by 628 pixels
Once a user fills in the form, Facebook stores their email addresses on your Facebook ads account. You now have to move these new leads tour CRM system. The easiest way to do this is to automate the whole process. You can do this by setting up your campaigns using AdEspresso.
Canvas Ads
A canvas Ad is an engaging ad that allows users to interact with content on Facebook. It is currently available only on mobile newsfeed because we tend to interact more with mobile devices. With canvas, your target audience can swipe through a carousel of images, tilt the pictures in different directions, or zoom in and out by moving their fingertips. An advantage of a canvas ad is that it loads ten times faster than typical mobile web applications.
Some of its specs include:
A headline of about 45 characters
An Ad copy text of about 90characters
A recommended image size 1200 by 628 pixels
A canvas Ad has the following components
An auto-play video
A text block
A header with logo
A button for offside links
A product set
An image carousel
Collection Ad
A collection showcases a variety of products being sold on your website. It makes it easier for users to browse, discover, and purchase products or services in an immersive and visual way. It is also supported only by mobile newsfeed It has specs like
A recommended headline of about 25 characters
doesn’t support images within more than 20% text
The image ratio is 1:9:1
The image size is 1200 by 628 pixels
Single Video Ads
Original videos, as the name suggests, are ads that contain a single video. Almost 50% of Facebook users prefer watching about an hour of videos per week, so it is one of the most efficient Facebook ads. Also, a majority of the audience prefers videos without sound so that you can use captions rather than sounds. A preferable video ad length should be about 30 seconds but shouldn’t be longer than 60 seconds.
Some of its specs include:
the maximum file size of 2.3 GB
a resolution of at least 720P
an aspect ratio of 16:9
a video format of MP4 or MOV
Now that you have the basics of the Facebook ad types, you want to put this into practice. If you are advertising on Facebook for the first time have no worries, here is a complete guide that would help you do just that.
A Step by Step Guide to Facebook Advertising
Step 1: Choose The Main Goal
Different businesses have different goals when it comes to advertising. You only need to identify your business with the goal you want to achieve. Facebook offers eleven different marketing goals based on what you want your ad to accomplish. But first, you need to log in to Facebook ads manager, then select the campaigns tab and click on create. After this, you will have to choose one of the 11 different business goals. They include:
1. Lead generation – get new leads from your target audience
2. Video views – get your video to be watched by more users
3. App installs – get Facebook users to install your app
4. engagement – get to a significant number of users that aims to increase attendance at your event, encourage people to claim an offer or increase the number of page likes or posts on facebook business page
5. Reach – expose your ad to as many people users as possible
6. Brand awareness – get your new brand to reach a new audience
7. Store visits – get your target customers to visit your nearby store
8. Catalog sales – link your Facebook ad to your catalog product to show your audience ads of products they are most likely to buy
9. Conversions – encourage people to take a particular action on your website, like buying your product or subscribing to your list.
10. Messages get your audience to contact you via Facebook messenger
11. Traffic – drive traffic to a particular app or webpage
You can choose an ad objective based on the above goals for your specific ad. Remember that if you plan to use exposure objectives, you can pay per impressions, but for conversion-based objectives like sales, you can pay per action
Step 2: Name Your Campaign
After you have come up with an objective, scroll down on your Facebook ad campaign and select whether to use an A/B split test. A/B testing is a marketing strategy that includes small tests on a fraction of your campaign before committing fully to the campaign. You also have the option of choosing whether to turn on budget optimization. This method can be powerful when you are using several ad sets. But since you are a beginner, you can focus on single ads first.
In the engagement objective, you may choose whether to focus on event responses, and page likes, or post engagement. After you have decided on the focus, click set up ad account to continue.
Step 3: Set Up Your Ad Account
This step is imaginary if you have already set up your account. So will go straight to your target audience. But if you are a new Facebook advertiser, you will have to enter a few critical account details here. Some of the features may include, your country, time zone, and your preferred currency. After you have finished, you can click on continue.
This step is essential, and you must choose your details wisely. Changing these details after that is difficult, and you might be forced to set up a new account.
Step 4: Target Your Audience
After you have clicked on continue, you will be directed to a different page where you will be required to name your Facebook ad campaign and select what page you wish to promote. Scroll down to start building a target audience for your ads. The first option is to add a custom audience of people that have interacted with your business before, be it on Facebook or off Facebook.
You will be required to select your target location, language, gender, and age. An audience size indicator on the right gives you a sense of the potential ad reach, making good use of the audience size indicator.
After you have selected our target audience, you need to filter them to ensure you remain with an audience that is most likely to purchase your product or services. Remember, effective targeting is important in maximizing return on investments (ROI). There are two ways you can ensure that your audience is as specific as possible:
Connection – you can exclude or target users that have an existing connection to your event, app, or a page you manage. For instance, if you want to target a new audience, you would select “exclude people that have already liked your page.” If you want to promote a new product or an offer to an existing audience, you will select “people that have already liked your page” so as to reach users that have already liked your page.”
Detailed targeting – you can use this field to include or exclude people based on behaviors, interests, and demographics. This option allows you to be as specific as possible. For example, you can choose to target an audience interested in yoga and meditation while excluding an audience interested in hot yoga.
Step 5: Choose Where Your Ad Will Appear
How your ad appears on Facebook is important. If you are new to Facebook, the easiest way to do this is by using automatic placements. When you select this option, Facebook automatically places your ad across the audience network, messenger, Instagram, and Facebook depending on the best place to get good results.
After you’ve gained more experience, you can decide to place your ad in a specific location based on where you are likely to get more traffic. You have a few options that include:
Operating systems and mobile devices – Android, IOS or both
Platform – audience network, messenger, Instagram, or Facebook with a few subsections within each category like stories, right column, or newsfeed.
Step 6: Set Your Schedule and Budget
You need to decide the cost you are willing to incur on the Facebook paid ads. Facebook paid ads to have two options, daily or lifetime budget. Select either of them, then click on set start and end dates if you want to schedule your ad In the future or choose to automate it immediately. There’s an advanced budget option if you want to get finer details of how you spend your money. Note that using a schedule when running your paid advertisement is the most effective way to spend your ad budget. Scheduled advertisement allows you to choose only the ad your target audience is most likely to interact with. After you have made your selections, you can click on continue.
Step 7: Create Your Ad
When creating your ad, you must choose the media components and the texts you wish to include. The available formats vary based on the objective of your campaign at the beginning of the process.
There is a preview tool at the bottom of the page that you can use to test your ad and ensures it looks good for all your potential placements, be it on the right column, the desktop newsfeeds, or the mobile newsfeeds. When you are satisfied with your choices, click on the confirm button to submit your order. You will receive an email from Facebook, notifying you that your AD has been approved and will be posted soon on Facebook.
Advertising Tips on Facebook
Advertising on Facebook, especially if you are new to Facebook ads, can be a daunting task. You need a few strategies to ensure that your ad is as effective as possible. Here are a few of the strategies that could be beneficial.
Use Audience Targeting
A good way to starting on Facebook ads is by using a small audience then broaden it gradually as you gain experience with Facebook ads. For instance, if you are advertising a new brand of wine, you could start by using a specific location that you know target wines. After a few weeks you can broaden to wine tasting, then food and wine and so on. This is a good strategy for expanding your target audience and ensure it affects your results positively.
Audience targeting can also be used to create several ads for groups related to varying business objectives. With the audience target, you can relate to existing customers differently than you would have with new customers. If you have a local business and seeking to target audience within your location, you can use postal code or zip code. This is especially helpful if you know of a neighborhood that converts traffic well.
Use Facebook Pixels
A Facebook pixel is a small piece of code that may have a huge impact on your Facebook ad campaign. This code allows you to track conversions, create a lookalike audience, and remarket your product to people that have viewed the product on your website.
Facebook pixel is an essential tool; even if you don’t have plans to use it currently, it might be beneficial in the future, so it is important that you have it installed. This way, you will have to remarket and tracking data ready to implement when you want to start Facebook optimization.
Use Quality Videos and Photos
Facebook users dislike blurry, or pixelated photos and jumpy videos. The words may be catchy, but without a quality video or photo, you have lost it already. Your visuals are what grabs your audience’s attention and create a good impression.
Ensure You Have Tested Everything
Ignorance can be really costly. Making assumptions on what might work and what might not work can really cost your business. Every time you place an ad on Facebook, you need to test it against the previous ads you posts to check if there is any improvement you are making. Currently, technology is evolving, and if you keep relying on the previous ads on Facebook, you might fail terribly. Therefore the only way to stay relevant is to keep testing every ad you post on Facebook.
Optimize and Track Performance
Check how your ads are constantly performing in the ads manager dashboard. If you find an ad that isn’t performing to your expectations, take it out, and invest in an ad that is performing. There are tools that will help you manage this. One of the common resourceful tools is AdSense pro. Can you create ads, manage, and optimize your ad. If you have a larger firm, then the Hootsuite would be perfect for you. From the dashboard that you use to monitor your ads, you can test and create lots of Facebook ads in a few minutes. It has an easy to understand analytics that uncovers your best ad fast.
How Do You Get Facebook Ad Ideas?
Now that you have all the tools ad essentials to create your ad, the challenge comes in on how your ad will be or how it will look like. If you have this problem, then have a look at the following strategies
1. Convert Every Piece of Content to an Ad
Every brand has its own content that drives most of the traffic every month. You can adapt this piece of content to an ad and get a perfect way to advertise using it in the form of a video ad or a photo ad. To create a video ad, there are several ways you can convey the key contents in your ad through a short text image. You can then use a few social video tools to compile them into a video in Facebook ad manager.
2. Drive Direct Sales
If your brand is well known to provide good quality products, you have every reason to generate direct sales from these products and services. For instance, if you are planning on introducing a new product in the market and your previous products were received well, you can use the Facebook ad to target the same audience that purchased your previous products. You can also using google ads partner reach out to a new audience by using lookalike audiences to reach the audience that is more likely to purchase your product or service. This strategy could earn you nearly a million users in traffic and could generate more sales.
3. Strategize on Offline Lead Generation
Facebook shouldn’t be your only source of traffic. Focus on other sources like offline purchases. You can use engagement objectives to drive traffic to an offline event and use the lead generation technique to get them to your dealership or store to experience the products and services you are providing. You can do this through a test drive.
Facebook allows you to track offline conversions so that you have an understanding of how effective ads are in driving offline sales. You can also use tracking data to develop custom audiences of users that interact with your products offline so that you can effectively target them in the future.
How Do You Improve Facebook Ad Conversions?
Conversions rates are one of the most targeted metrics by social media marketers. Conversion rates are a top priority for most marketers. A good conversation is one that is capable of bringing in more success this delivering a strong ROI. Conversions are not only used to drive purchases but also drive actions. The main aim of an ad campaign is to increase the number of shoppers or the number of subscribers to their websites. Given the benefits of ad conversions, you might want ways to improve your ad conversions. Here is how you go about it:
1. Define Your Conversion Event
Before converting any traffic, you might want to know the actions people take after viewing your ad on Facebook. There are a few types of conversions that Facebook supports. They include: purchase, initiate checkout, add to wishlist, and view content. Your ad can’t serve all the conversion goals, so you need to create an ad for each goal. Consider where the goals fit into the journey of the customer and convert this appropriately.
2. Prioritize on Your Destination
An advertisement should be as good as its landing page when determining where you would want the conversion to take place, ensure everything is for you to deliver the promises of your ad. The steps below could help you achieve this:
Optimize for apps – a significant number f people prefer purchasing via mobile, so it would be vital that you utilize this to drive people to your app. So ensure you have registered your app and integrated it with Facebook SDK.
Aim for continuity – if you focus your ad on a specific objective, ensure your landing page delivers just that. Don’t get your visitors frustrated by mixing up things. If, for instance, your ad focuses on shoes, provide your landing page also focuses on shoes. Anything else will lead to the potential visitor being frustrated. Therefore, you would have lost an essential lead. Language and design are paramount here also.
Implement pixel – after you have decided on the page you would like the conversion event to happen, you will have to add the ace pixel code to the page to track activities. With this, you can determine what ad performs better and what doesn’t perform. This way, you can focus on advertisements that perform and leave out those that don’t.
3. Create an Attractive Visual
The impression of the user determines their interactions with your ad. It just a matter of seconds for a user to decide where to land. So you must create an ad that is very attractive if you want to convert more leads. Most first impressions are brought by design so ensure your visuals are as good as possible.
Use videos or GIFs – opt for shorter interesting videos. If possible, use static videos, ensure you have tested these videos for mobile devices to ensure every device supports them.
Size-to-spec – low-resolution videos reflect poorly on your ad. Ensure you have the right image size to meet the correct size specifications.
Do not overload images with text – it is recommended that you use texts sparingly on images. If you have to use texts in your image, use facebook’s image text check to check the right size of the text to include.
4. Crisp Copy Should be Short and Sweet
A string ad is usually characterized by a crisp copy. Therefore ensure that the copy is interesting and short a well.
Keep it short – a lot of text can intimidate your audience. Therefore focus on what is important and leave out the rest.
Avoid jargon – use a language your audience can understand.
Get personal – use personal pronouns like you to suggest a relationship between your brand and the audience.
5. Use a Direct Call to Action
A strong call to action is essential since conversions are all about motivational actions. You can use strong verbs like explore, discover, start, and find to educate your audience about your organization. To drive subscriptions or purchases, be direct with phrases like sign up or buy now.
6. Broaden Your Audience
Facebook’s target expansion option is essential in looking for more leads. This option allows Facebook to find more users similar to you have included in the interest target section. This allows you to reach more people as well as driving more conversions at a lower cost per conversion.
7. Track Using Several Devices
Regardless of where you have decided your ad will be placed, you should ensure you track the conversions and clicks from facebook ad consulting all mobile or desktop devices. Even if you have only put up an ad that runs only on desktop devices. You can install Facebook SDK on your mobile app that allows Facebook to capture more data based on the audience and expand the target of the audience.
8. Use Link Click Optimization
If you feel your campaign is not driving enough leads and conversions within the first few weeks, then your data isn’t delivered the right way. Facebook requires about 50 conversions per ad within the first week too effectively deliver the ad. If your ad has less than 50 conversions in the first week, then you might consider optimizing for link clicks rather than conversions.
Get the most of your Facebook ads with the above guide. This guide has a detailed step by step guide that ensures you follow every step appropriately while also ensuring you put up quality ads that a wide range of Facebook users can accept.
Advertising is as old as the idea of commerce, with ancient Roman gladiators being paid to endorse various products with accompanying slogans. As time has passed, advertising still functions the same way, but the medium it’s directed to the public has changed dramatically. With the dominance of the social media platforms, particularly Facebook advertising, marketing is more accessible while also becoming increasingly complex.
You can spend your money and time to develop graphics and ad campaigns and try to focus your reach, but it’s unlikely you’ll see even reasonable payoff. The platform has many options and details you can fine-tune, but if you don’t know how to use them, you’re wasting money. Consider these parameters that go into crafting a Facebook advertisement:
Figuring out your target market, and when you think you’ve got it, understanding that you need to dial it in even further.
What do the graphics you’re going to use look like, and from where are they coming?
Should your ad campaign be visual, or more text-based? What about a popular video that draws you in?
Who is writing the copy for your ads?
Should you do a flat-rate, or pay for click-throughs?
These are just some decisions that go into making an effective campaign on Facebook. Assuming your answer to any of those questions was less than definitive, you need to hire an ad agency. That begs the question, however, what Facebook advertising agencies are worth investing in and which are likely to waste your money and time? We’re looking into the factors that make a Facebook ad agency great, which ones are best for different businesses, and what successful companies are using Facebook ads agencies as part of their strategy.
Facebook Advertising Agency
So what makes advertising on Facebook so great? Well, with over 2 billion users – most of them using the platform hours per day – Facebook is one of the most prominent aggregates of humanity in the history of, well, humanity. It’s incredibly cheap to reach these people as well, with options to pay per click, per email conversion, or simply to present your ad to a certain number of people.
Advertising on Facebook is also highly customizable, allowing you to narrow your target to very specific demographics. For instance, if you’re selling a video game headset, you’re not likely wanting to advertise to people who aren’t in the groups that typically play video games. Facebook will allow you to focus on people in a certain age range, region, income demographics, and who have certain “likes” that mesh with your target market. No marketing in the history of mankind has ever had this level of customizability.
Facebook advertising agencies will take all the information about your product and find the exact group to whom you should be marketing. Traditional ad agencies can provide you with quarterly reports on how effective your spending is, and they do this through techniques like split-testing or remarketing. Facebook provides information in real-time. This allows an adept agency to pivot immediately, lean into what’s working, and move away from what doesn’t. This type of flexibility isn’t something the average business owner can do on their own.
How Do Facebook Ad Agencies Work?
Most agencies will begin with going over your business to determine your target market and the customer’s pain points, which are what your product is designed to solve. They’ll go over any prior ads you’ve created through both Facebook and more traditional channels.
With a staff of writers, editors, and graphic designers, the company will create a descriptive campaign that is designed to resonate with your market. This also involves creating multiple visually different ads that convey the same message, which is used to test how well each works. From there, they’ll prune off the ones that don’t work and bolster the ones that do.
The ads will then be targeted, as we talked about above, to very specific groups of people. The agency will determine the best way to do this and change the strategy if they’re not getting results. It’s all about monitoring at this point, providing you with updates and updating strategies as it would become necessary.
This is a lot of work to do on your own, and this should provide a clearer picture as to why you’d want to employ a Facebook advertising agency.
What Do Facebook Advertising Agencies Charge?
Agency Rate
The prices can vary dramatically depending on the scale of the marketing campaign, the size of the agency, and how much of the work they’re doing. For a simple print campaign with some visuals, you might expect to pay 10-20% of the total you want to spend on ads. This means if you’ve got $50,000 you’re looking to invest in ads, the agency will likely charge $5,000 – $10,000 dollars.
Naturally, if the company is taking on significantly more complex amounts of work, the fee structure will be higher. Some comprehensive agencies will charge up to 50%, but the expected value they provide is very high.
Flat Rate
A company may also charge a flat rate, simply a monthly or annual basic fee. While this is a bit more consistent and might seem economical, the downside is that the quality of work can suffer. If you’re paying a flat amount each month and the number of work increases beyond what is “normal” per month, this devalues your fee to the company. The result can be rushed or shoddy work.
Revenue Sharing
This is a model of business in which the advertising agency only gets paid if they do a great job. The company works for a percentage of the generated revenue, and this can often be quite a bit more money than were you to settle on a flat rate or even an agency rate. Only a very confident company or one just starting out will likely present this fee model, and it can be a precarious one to invest in, as a failing company might simply give up.
What Companies Advertise on Facebook?
Because of how ubiquitous Facebook is for a huge portion of the planet, most companies are advertising on the social media platform. Everything from Nike and Apple to small, local businesses. Chances are good you’ve seen even mom-and-pop grocery stores come across your timeline along with ads for major motion pictures. It’s a diverse landscape, and with the potential reach, it’s a very enticing route to take for marketing. Facebook itself boasts over 3 million businesses from all around the world who advertise through their platform.[1] Indie startups like meUndies and Blue Apron, as well as major corporations like Walmart all, use Facebook advertising.
What is Voy Media?
Voy Media is one of the brightest among the many large ad agencies that dominate the Facebook landscape. As an agency, Voy Media focuses on cutting-edge, hip media using an entirely in-house creative staff. Using social media influencers and recognizable media, they work primarily in brand response marketing. This means their goal is to build brand awareness, so that when a customer has a problem – like needing new shoes, for instance – they think of Voy Media’s clients first.
Voy Media focuses on catchy music and appealing visuals to draw in their audience. They recognize that on a platform like Facebook, you have mere seconds to make an impression, as a person can simply scroll past your advertisement. In the first few seconds, Voy Medias’s ads catch your attention and make you recognize the brand they’re representing. They work with Zumba, Casper, Shark Tank contestants, Big Life Journal and many more that you’ll see on a regular basis come across your news feed.
While Voy Media is a fantastic agency for advertising on Facebook, they function best for businesses with ,000 or more per month in available adspend. This is due to their totally in-house design team; they take your product and create the entirety of the marketing, adjusting as necessary.
What Agency is Best for Business?
Ultimately, the most successful Facebook advertising agency is Voy Media. They have some of the biggest companies within social media marketing and have created some of the most recognizable campaigns. Though they function best at $20,000 or more adspend per month, it is worth the investment if you have the revenue to spend on digital marketing agency of this caliber.
If you have a smaller budget, there are other options like Hibu or finding a freelancer on a platform like Fiverr or Upwork. Without investing in a dedicated Facebook advertising or full funnel ad agency yourself, however, you aren’t as likely to get quality results. It really is a market where you get what you pay for, and if you’re paying a bargain price for advertising, you’re going to get bargain ads.
Advertising Has Changed in Exciting New Ways
The sheer enormity of the task of advertising on Facebook yourself is overwhelming. Even if you’re great at graphic design, can you analyze data reports, split-tests and demographic information by yourself?
Your business needs to use social media advertising to thrive, and ad agencies simply do it better. The advertising campaigns of today and tomorrow need to be dynamic and capture your audience’s attention very quickly, and the best way to do that is with visual branding. Voy Media is simply the best at this model, but you need to determine what your business needs and find a company that best serves your brand. You need to use this guide to find the best Facebook advertising agency for your needs.
Open Moves: Best Option for Working With Facebook Ad Veterans
As small businesses, the idea of starting Facebook ads can sometimes mean working under less-experienced account managers. Open move customers, however, raved that the team has a very skilled Facebook marketing manager. OpenMeet also includes an extensive onboarding procedure for users. Our team is able to understand your goals to create the best strategy possible. A few hours after your visit, they will tell you what they’ll do with their services. These set an example of success for Facebook and its PPC service providers.
Lyfe Marketing: Best Facebook Advertising Agency for Small Businesses Overall
Lyfe Marketing provides quality Facebook advertising services at a low cost to businesses. It is the most effective Facebook advertising company in terms of promoting Facebook and Instagram advertisements together. You also get the option for Twitter or LinkedIn ads to be managed for 100 dollars. Lyfe Marketing aims to minimize your ads to maximize your profits. Aside from advanced ads targeting, the ad copywriter and content marketing helps to save time and resources. Although its ads cost is low in comparison to many others, the minimum spend is still greater than those listed here.
Hibu: Most Affordable All-in-One Digital Marketing Solution
Hibu is an online advertising agency offering personalised social media marketing services. Hibu offers the best Facebook advertising solutions for businesses looking for a comprehensive digital marketing strategy. Hibu is an experienced online marketing agency that can assist in all aspects of digital marketing. You can save as well through a multi service bundle. Hibu provides social advertising support as a part of your marketing plan.
Voy Media – The Best Facebook Ad Company for À La Carte Services
Voy Media offers great opportunities to earn your money back. It was created by Kevin Urrutia and Wilson Lin and was launched in 2015. You can choose from various Facebook ad services for varying cost. Tell me about the most important advantage of this agency in helping companies test the market by offering limited service and considering permanent solutions. Voy Media seeks to assist its clients with their journeys in discovering and building their fans.
ROI Minds: Most Affordable for Ecommerce Businesses
ROI Minds is an ad firm on facebook which offers affordable PPC management service for ecommerce companies. The product received high customer feedback with a score of 3.9 out of five. We have a good score in our tests. In addition, we provide a complete web development service for social media marketing, including social media marketing.
BrandLume: Facebook Ad Agency With the Lowest Ad Spend Minimum
BrandLume is the best Facebook advertising agency. We provide high quality ads to Facebook and Instagram customers at an affordable price. With an upfront pricing policy for numerous services, it is ideal for budget-strapped startups and small firms who need maximum value from this toolkit. BrandLume has a perfect five out of five based on 56 reviews from 56 customers, although this is not our highest score overall. Although a Facebook advertising management service costs $400 for the basic period, it isn’t as expensive.
How We Evaluated the Best Facebook Ad Agencies
Often small businesses have no time or know the right way to use their Facebook advertising costs for maximum ROI. Partnering with an agency to create, maintain & optimize paid advertising for an affordable fee with minimal advertising expenditure. Therefore, we sought a cost-effective and robust agency offering a comprehensive portfolio of case studies and exceptional customer care for small and big companies. We used these criteria to make a ranking: Note: We can’t list all agencies at their exact price, but we have confirmed that every provider serves small-budget clients.
Is your fee based on how much I spend each month?
Each client’s needs vary and the fees of each client are determined according to their personal situation. It may seem that percentage advertising spending is the best. Sometimes the flat rate is more efficient.
What To Expect From a Great Facebook Ad Company
We should talk about expectations. What is the most important aspect of branding?
How much should I be spending on advertising to work with you?
Our partner has a broad client base ranging from $5,000 monthly up to $2,000.
Ongoing social media management
NinjaPromotion helps you maintain the momentum on Facebook and Twitter by engaging with your users and sharing content. Its Marketing Department also offers training courses that will help with the administration of all the Facebook marketing activities. SmartSites is an agency that focuses on broader advertising. Despite this they are Metabusiness partners, so it’s a good decision if you want to keep your attention focused on your Facebook business. Aside from the highly regarded award, the company is also praised on social media sites including Upcity, DesignRush, and GoodFirms.
Expertise to Create Objective-Specific Ads
But you only want results if your firm has skill in this area. The word “objective specific advertisement” is not our attempt at being fancy either. Each business has its own business objective. Some are searching for leads and some have increased reach. Others may want to promote store visits and increase participation. Whatever your objective the chosen Facebook advertising company can help. Is there a good way of ensuring it? Do you need an eclectic portfolio to start with? Developing and supporting partnerships with a wide variety of clients is a way of helping a company bring value, creative innovation and new product development to its potential client base.
The Role of a Facebook Advertising Agency
Many businesses lack experience managing Facebook ads. Nowadays, putting together advertisements on Facebook doesn’t suffice. You could start your own advertising campaigns on Facebook, but this would cost you time in the short term. Facebook advertising agencies provide a strategic approach to Facebook advertising, manage media buys, and produce high-converting, highly targeted advertisements. Facebook ad agencies can help you grow your company by providing the tools necessary.
The Role of a Facebook Advertising Agency
Many businesses lack experience managing Facebook ads. Nowadays, putting together advertisements on Facebook doesn’t suffice. You could start your own advertising campaigns on Facebook, but this would cost you time in the short term. Facebook advertising agencies provide a strategic approach to Facebook advertising, manage media buys, and produce high-converting, highly targeted advertisements. Facebook ad agencies can help you grow your company by providing the tools necessary.
Do Facebook ad agencies work with small businesses?
Like advertising companies generally, Facebook’s ads are targeted at different kinds of consumers. Often companies focus on attracting their corporate clients while other sectors concentrate heavily on SMBs. You should check Facebook ad sites for specific target customers. Most small businesses lack huge ad dollars and must ensure the best possible results from their Facebook marketing without spending too much agency fees.
Should I create a new account for you to use?
Is that a good idea? We will use the existing account if we do a lot of other work.
What’s the difference between Facebook Ads & Google Ads?
Google Adwords is the most popular PPC advertising system on the internet. The biggest differences are advertising targeting and user intent. Identify your target market by targeting the search engines using the keywords of your website. Using Facebook advertising targeting target your audience based on demographic, interest or other identifiable data whether or not the audience is actively browsing for your company. Discover the difference between Facebook Ads and Google Ads.
Familiarity With the Latest Tech and Practices
Facebook ads should be equipped for this task. They must not be exposed to software/techs, whether Facebook Ad Management, Facebook Pixels Power Editors or other advanced ad-related software or hardware. Without current knowledge about the tools your campaign will lose its effectiveness and therefore it will be harder for you to produce the desired results. Find an ad agency who are well acquainted and highly trained in ad software tools and creative testing.
How Much Do Facebook Advertising Agency Services Cost?
Facebook advertising agency cost varies according to a number of factors including size and budget. Most performance-based marketing agencies usually offer revenue sharing models that may be most useful for companies with fewer results. Fixed monthly fees and flat fee packages provide a solution for businesses that want a more centralized marketing solution to outsource or expand their Facebook presence.
You don’t have time to do it yourself
Even with your digital knowledge, it can be difficult to manage your own Facebook advertising campaign effectively. Social media ads are created with people who can help you expand your company without requiring hours of work each day. Outsourcing marketing can help you save time.
You don’t want to waste your marketing dollars
Unless a digital agency can do the job, the ad spend on Facebook will probably exceed the cost to pay back. How people interact with websites and how they are using them will help your business thrive. It’s incredibly easy to work with someone who knows all of the tools for success online.
Scaling The Results
Once you see a return on investment, our campaign managers can immediately scale your campaign for even greater revenues. In addition to eCommerce, we have partnered with financial companies to accelerate growth. We can help you make more money by promoting Facebook ads in less than a week. How do people do Facebook ads? Get in touch for a free consultation.
Get results even Post-IOS14
Facebook advertising is becoming harder with the iOS14 updates. Facebook Ad Tracking tools enable us to track how sales came from and how it converted. The data provided will help you adjust your campaigns to increase the returns on investments and sales. Adding to the benefits is increasing your social media followers too!
Get advertising copy that converts
Your advertisement copy must highlight the advantages your web development services or company offers and compel action. You have a desire that people can contact you by clicking the links to convert your site to. Adacted can assist you in getting the most customers possible. Start your Social Media campaign now! Please contact our team to schedule a facebook advertising session. All aspects of this process should go smoothly.
The old days of listing your law firm in the local newspaper may not be entirely dead, but there are now many effective and cost efficient ways to market legal services. From ads that cost you per click to clever tricks to drive traffic to your attorney website, here’s a list of digital marketing tools even lawyers can use.
Notice: some of the marketing tools on this list may not be specific for legal services, however, these are popular tools used by digital marketers.
1. Lawyer Website. This had to be at the top of the list. If you don’t have a website for your law firm or legal services, you won’t be able to take advantage of the rest of the tools on this list.
2. Law Blog. Starting thinking of a law blogas a tool to attract potential clients to your law firm. You can write about trending topics or provide valuable information about your area of practice.
3. Google Trends. When it comes to popular stories and search terms that create the most buzz, try Google Trends. You can find all the hottest words related to your law firm. You can also read this about Google Trends for Lawyers.
5. BuzzSumo. Many digital marketers use BuzzSumo and can lawyers to find the best content across social media and search engines.
6. Google Webmasters. Putting your law firm’s website on Google Console allows you to debug any critical errors to your SEO or receive notifications should your site get hacked.
7. Canva. Here’s a place to get creative elements, such as graphic designs, logos, posters, flyers, and more for free. Use this to attract more prospective clients from your Facebook ads.
8. Visually. If you want to offer a stunning infographic explaining the increasing rates of divorce throughout America, try Visually. Here you can get great ideas and images to create incredible online content.
9. Lexicata. This CRM (Customer Response Manager) is made specifically for lawyers. It helps you with client intake and managing your messaging system to deliver to the perfect message at the perfect time.
10. SEMRush. If you’re serious about your SEO and want a premium tool to dig deeper into popular search terms, use SEMRush. They also provide strategy ideas, content ideas, and technical SEO solutions to help your firm’s SEO methods gain traction.
We also would recommend CF Studio, it comes with a lot of free templates.
11. Google Adwords. Once you have an understanding of the keyword your soon-to-be clients are using, start a Google Adwords campaign. You’ll be able to put your law firm’s services to the top of Google’s Search Engine.
12. Facebook Ads. Alternatively, you can tap into the millions of people who are actively using Facebook. Lawyers can use Facebook Ads to target specific people, locations, and other detailed demographics.
13. Facebook Audience Insights. Perhaps you should do a bit of research on your target audience before setting up your ads. Facebook Audience Insights gives you a detailed look at the types of people using Facebook, it’s perfect for understanding the types of clients you can help the most.
14. Medium. In addition to your attorney blog, you should try this popular platform where people share stories that matter. Who knows, you may be the guru of law your country needs.
15. Ahrefs Blog. For those lawyers with a curiosity for the way to web works, Ahrefs Blog offers incredible insight toward SEO and online strategy.
17. Buffer Blog. If you’re a social media enthusiast, the Buffer Blog is best to read about the latest trends and gain new insights.
18. Adspresso Blog. Sometimes Facebook Ads can leave a dent in your marketing budget. If you check out Adspresso’s Blog, you learn a lot about setting up and succeeding with your ad campaigns.
19. WooBox. Do you offer a free consultation and want to share this with as many people as possible? WooBox helps you create all kinds of creative campaigns to marketing your law firm.
21. Ad-Roll. Re-targeting is a method of featuring your ads throughout the internet after someone visited your site or saw your ad in a different location. With Ad-Roll, you can tap into their vast network and feature your legal services in your region.
22. Sizmek. Advertising is all about impressions and Sizmek focuses on making the most out of the impressions you get while saving you ad dollars. They use a data-focused approach to serving up and managing your law firm’s ad campaign.
23. Vimeo. Does your law firm offer video content? An alternative to publishing all your videos on YouTube, you can use Vimeo to share your content and reach more viewers.
24. Unbounce. Instead of sending web traffic to your website you can use Unbounce to create landing pages. Here you can design a strong message that tells potential clients why your legal expertise is the best in town.
25. VWO. Marketers understand the internet in terms of conversion optimization. This means the traffic you send to your website has a greater chance of purchasing a product (or becoming a new client). With VWO, you can get detailed analytics and test variations of your lawyer website, content, or call to actions to achieve the best results.
26. Google Analytics. This free analytics tool gives lawyer a basic overview of the traffic coming to their website, from what source, and more. Setting up Google Analytics requires an account then adding a small piece of code to your website.
27. Facebook Analytics. Does your law firms use Facebook? If so, setting up your Facebook Analytics will give you additional insight to optimize the journey from your Facebook Page to your law firm’s office.
28. IFTTT. Is this you? After you write a beautiful blog post you publish it, then share it on Twitter, LinkedIn, Facebook, and any other place you can find that will accept your link. Well, with IFTTT you can automate that process and save a significant amount of your time.
29. Feedly. You can use Feedly to create an aggregate of news channels and offer them on your website. If you’re a personal injury lawyer, you can add blogs and other news sources related to accidents and incidents in your community.
31. ColorZilla. If you’ve ever seen a color on the internet and wanted to know what it was you can use ColorZilla to get you the code.
32. Evernote. You likely keep your office organized and you can use Evernote to help with your computer related tasks. However, as a lawyer, you may want to keep confidential information off this platform and stick to more secure apps for lawyers.
33. Calendly. Looking for a simple solution to schedule new intakes directly from your website. Calendy lets you manage what times you are available which can be particularly resourceful if you want to offer a free 15-minute consultation by phone.
34. Trello. If your law firm has a lot of lawyers and you want an efficient way of sending notes and making sure office related tasks are achieved on time, use Trello. Their platform lets you create “boards” with lists of tasks and to-do lists which can improve the workflow in your office.
35. Chat.io. When visitors come to your website having a live chat button in the bottom right corner can help turn questioning visitors into new inquiries. Chat.io offers an easy to install lawyer chat on your website which can be monitored by your or your staff.
37. PageSpeed Insights. Here’s yet another resourceful Google tool that allows you to measure your site speed and receive suggestion on how to improve it. Remember, a website with a faster load time improves the likelihood they’ll stick around for it to load and contact the firm.
38. SimilarWeb. Have you ever wondered why your competitor’s law site is doing so much better than yours? With SimilarWeb you can figure out their online strategy by gaining an inside look at their content and keywords.
If there’s one way to win more clients its by reintroducing your ads after they leave your website. Taking this approach to your Facebook Adscan not only save your advertising budget but also allow you to focus your campaign on the people who are really interested in your legal services. You can also hire a facebook ads agency to manage all these campaigns for you.
The graph above reveals some really important data on how many people are using Facebook:
3 million users aged 25 to 34
4 million users aged 35 to 44
4 million users aged 45 to 54
This will likely be the age bracket your law firm would be targeting your ads toward, however, some areas of law may focus on younger or older age ranges. The key focus is that somewhere in these numbers are a few new clients that require your firm.
What is a Facebook Retargeting Ad?
Have you ever been on Facebook then later went to another website only to see an advertisement for some CRM company appear at the top of the new website you’re browsing?
This is what is known as retargeting and it is an extremely effective way of bringing potential clients back to your website to contact your firm.
There are a few reasons why a retargeting campaign is very effective for advertising your law firm. An interpretation of Retargeting.com suggests that retargeting works because you can deliver ads again to your target clients which have already expressed interest in your law firm.
You’ll need an attorney website to get the most out of Facebook’s retargeting ads because a snippet of code must be placed on your website. This code places a cookie (a small tracker) onto any visitor’s computer which sends information back to Facebook about the pages they visited.
You would use Facebook’s custom audiences to retarget visitors to specific places on your website. For example, if a visitor went to your contact form, you can retarget them so they return and send you a message.
Another example could be a special offer for a free consultation for people considering divorce. This compelling offer is found on your homepage and in order for a visitor to receive this they must provide you with an email. Your initial Facebook campaign starts off by attracting Facebook users to your homepage. Some users stop by but you don’t receive as many emails as you like. With your retargeting ads, using an image that emphasizes that pain of divorce with more information about the benefits of hiring a divorce lawyer.
Retargeting is a cost-effective way to re-engage with your potential clients. It gives them a second opportunity to decide whether your law firm is the best choice available. Now, if you’re wondering how to set that up, you can learn how in the next section.
Setting Up Facebook Retargeting Ads
Using Facebook retargeting ads provides your law firm with a competitive edge. There aren’t many other law firms doing this which makes this a smart move for your law firm’s market strategy.
Here’s a simple approach to setting up next law firm’s Facebook Ad campaign with retargeting at your law firm:
Install Facebook’s “Pixel”
The first thing you have to do is install Facebook’s tracking pixel on your website. This pixel is what is used to track visitors on your website and sets up the retargeting ad through Facebook’s ad network.
You shouldn’t require any help from a web developer for placing the tracking pixel on your website. There’s an easy to follow explanation on Facebook’s help forums.
Choose Your Audience
The next step is to log into your Facebook Ads account and go to “Audience.” Facebook offers powerful tools to select a specific group of people to target your ads. If you’re a local law firm, you can select which city you’re in, their marital status, employment, the approximate level of income, whether the visited your website, and all kinds of combinations.
If you don’t want to create a custom audience, you can upload your own list of contacts instead. Or, you can merge both your contacts with the audience you want to target.
Whichever you decide, your ads are almost ready to be displayed to your target audience whenever they browse Facebook, Instagram, and other websites throughout Facebook’s advertising network.
Grab Their Attention
Your retargeting efforts will only be effective if you have a compelling message (or image) that can recapture your audience’s attention.
Why should they return to your website? What do you want them to do? Do you want previous visitors to return to a contact form after visiting your page containing a special?
Before you start creating your Facebook ad, it’s important to have a plan. This will help you determine the direction and the design of the overall ad. You retargeting ad has to catch people’s eye and bring them back to your website. Take a look at the example below:
This is just one of many ways you can use Facebook ads to target your potential clients and increase intakes at your firm. However, be sure you don’t make these mistakes with your Facebook Ads.
If you plan on using search engines to lead new clients to your legal services you’ll want to know the latest trends. Having all the latest data and information about what people are searching for on the internet is the key factor for any business offering their services online. Luckily, Google Trends offers a tool that does that.
Understanding the data surrounding search data allows for an effective marketing strategy to emerge. The behaviors of consumers are constantly changing and adapting. Search data reveals new insights about your clients, competitors, and industry.
Google Trends reveals the frequency (or popularity) of a search-term being entered compared to the total search volume across various regions of the world. Using this tool, you will be able to see the trend of a search term across time. You can also look at search data for in real-time, too.
Science Direct studied the usage of big data and found that notable search queries were performed for statistics, policy and law. This big data can be used to make informed marketing decisions for your law firm.
In addition to marketing, Google trends can:
Analyze the interest of search users related to your area of practice
Forecast legal issues that require immediate attention
Acquire a diverse set of information from various sources
Access raw search data related to your area of law
Having a better understanding of how people are using Google, especially in terms of people dealing with their legal questions, puts your law firm in a position where it can solve their problems.
How to Use Google Trends
Getting started with Google Trends is simple and the best part is it’s free to use. On the main page, you can browse trending stories or explore topics using the search bar.
To start your own research and analysis of big search data go to Explore and enter your search term or topic.
Before hitting enter, you may want to adjust a few of the settings to obtain search trends related to your practice and your area. You can make adjustments to:
Choose your country or anywhere else in the world.
Choose from past hour, 4 days, 7 day, 30 days, 90 day, 12 months, 5 years, or from 2008.
Choose a category based on your area of practice (i.e. an personal injury lawyer may choose Autos & Vehicles).
Search type. Choose from News, Web, Image, Google Shopping, or YouTube.
How Lawyers Can Use Google Trends
If you’re wondering why traffic to your attorney website is declining, Google trends can help you reveal why keywords which ranked well before may no longer bring in new visitors.
However, SEO experts can spend hours creating a strategy from a deep analysis of Google trends. Here’s a few ways your law firm can use Google Trends:
1. You can use the search bar to explore general topics like “practice area + lawyer” or “law related search term” keywords (i.e. divorce lawyer or divorce in New York).The first screen you’ll see is Interest Over Time which shows the popularity of those keywords over a certain period of time.
When you add additional search terms you can better understand the overall search demands related to your area of practice. The peaks and dips show trends throughout the year which can guide you toward when and what you publish on your blog.
2. Next, you can see where each search words and being used throughout the country. When you browse over each state and you will see the interest based on each search query.
After selecting one of the states, you can get more detailed results of trends based on metro locations.
3. At the state level, you can start to see some specific search queries being made throughout the state. This feature is useful to make decisions about opening an office in a location where law-related terms are being searched the most.
You can see that the search term Divorce has high interest in Bakersfield. This could be an ideal location to open an office because of the high search demand.
From the state level, you can go even deeper to see where and how popular a search term is being made. However, if there is not enough data you will see a notification. You can try using a more general search term to obtain more information.
4. Try searching YouTube trends. Not everyone is using Google’s search engine to find answers to their problems. YouTube is another great source to analyze trends and perhaps find ideas for your own advice or news related video channel.
5. Use Trending Search to find the latest news and searches trending right now. You can find this by navigating to the menu bar on the left. Trending searches is a great way to get ideas for your content. If there’s a popular news item or topic that’s related to your law firm, consider writing an opinion piece or offer your perspective on the situation. Doing so can put your law firm’s website into by spinning current events toward your legal services.
If you want to get notifications to your inbox as-it-happens, each day, or each month, you can click the “+” button to subscribe. When you regularly update your blog with fresh content, this sends a signal to Google and other search engines that your website is active and providing value. Knowing the trends can help you adjust your blog content toward an audience with a specific search demand.
Ready to Use Google Trends?
Remember, Google Trends is showing you what is or has been popular on their networks. Lawyers can use this information to:
Discover which keywords (or search queries) are most popular
Find related keywords that are becoming popular
Compare law related keywords that are gaining or decreasing in popularity
Identify geographic locations where keywords are used
While you can use this to create your content and social media posts, there are better and more accurate tools you can use for SEO.
