In a short time, influencer marketing boomed from a fringe market into a multi-billion-dollar industry. Even though obtaining visibility on social sites has also grown more challenging, new social media stars still appear regularly. Influencers gain their popularity because they can deliver stories that engages audiences. That’s exactly the sort of content that businesses want to …
You are not a law blogger. Go ahead, say it out loud if you’re not at a coffee shop where people would look at you weird. It’s that important. So much of the advice bandied about on the internet regarding how attorneys should blog, is for lack of a more-perfect term, crap. It simply doesn’t …
Starting your own firm is hard work. You don’t have the same resources that big firms have to market yourself. But luckily, what you lack in budget you gain in scrappiness. You can move quicker and with less oversight. You can ditch the BigLaw stuffiness and appeal directly to the clients you want to help. …