How To Build A Visual Identity For Your Law Firm
Branding, MarketingNeed help creating a visual identity for your law firm? No need to spend thousands when you create a winning identity yourself. Here’s how:
Slow Drip Is Better Than A Big Splash: Consistency Is King
MarketingLately we have received several questions revolving around the difficulty of maintaining a consistent marketing presence without having to spend all day doing marketing instead of client work. Most attorneys have heard the advice that they need a consistently updated marketing presence, but you’re already busy with your client cases and maintaining the business. Taking …
20 Minute Marketing Plan For The Busy Attorney
MarketingWe get it. You’re busy! On the long long list of things you have to do in a day, marketing is probably one of your least favorite and often gets lobbed to the end of the todo list. But successful marketing depends on consistency, and we all know what happens to the tasks at the …
Don’t Let the Bastards Get You Down! Dealing With Online Criticism
Local SearchLet’s face it, as you grow your firm, eventually you’re going to run into the problem of an unhappy client (or more likely, an unhappy non-client.) It happens, and as much as we’d all prefer that they bring their grievances to us personally so that we can work things out like adults, sometimes it doesn’t …
5 Costly Attorney Website Mistakes
Marketing, WebsitesI recently had the opportunity to talk with Chris Small of The Art of Lawyering Podcast about legal websites, and thought I’d share a few points from the podcast. If you’d like to check out the podcast (and the deal we’re offering its listeners), you can find it at theartoflawyering.com/021. Let me start with a few …
Lessons In Marketing For Solo And Small Firm Attorneys From A Solo Attorney
MarketingHi, I’m Katie. I’m an employment attorney. I like what I do, and I’m good at it. Oh, you want to hire me? Great! If only it was that easy. I’ve been a solo attorney for a little more than a year and a half. I’ve learned so much about attorney marketing, especially marketing online. …
Non Mobile Friendly Sites What Attorneys Need
Marketing, SEOIn today’s digital age, having a website that is not mobile-friendly can be a significant setback for any law firm. You might be wondering, “Why does it matter if my site looks good on a desktop?” Well, let’s dive into the reasons why a non-responsive website could be hurting your practice and what you can …
Find Stunning Free Images For Your Next Law Firm Blog Post
MarketingJust about every law firm blog post needs an image. At the very least, it’s a nice visual introduction to your post. But finding high-quality photos that are free and not likely to get you busted for copyright infringement is tough. After all, when you pull out Google Image search, besides the dubious quality, it’s …
.attorney vs .lawyer vs .com domains. What Should Small Law Firms Do?
Marketing, SEOThere are a couple of new top level domains that are opening up for registration in the next few weeks, and the announcement has attorneys wondering what, if anything, should they do? What’s the deal? Well first, let’s talk about what the change is. Around 2006, ICANN, the governing body for domain names on the …
Essential Legal Strategies to Minimize Liability Risks for Small Business Owners
Marketinghttps://www.freepik.com/free-photo/attention-maintenance-danger-risk-swimming_1103174.htm#fromView=search&page=1&position=1&uuid=0eeb49e8-bcef-4301-8191-03bbe1629a2e If you’re the owner of a small business, you’ll want to do everything you can to ensure it succeeds. America is made up of small businesses of all kinds, many that go on to thrive while others don’t survive. Part of having a successful business is knowing which legal strategies you should choose …