Hi, I’m Katie. I’m an employment attorney. I like what I do, and I’m good at it. Oh, you want to hire me? Great! If only it was that easy. I’ve been a solo attorney for a little more than a year and a half. I’ve learned so much about attorney marketing, especially marketing online. …
In today’s digital age, having a website that is not mobile-friendly can be a significant setback for any law firm. You might be wondering, “Why does it matter if my site looks good on a desktop?” Well, let’s dive into the reasons why a non-responsive website could be hurting your practice and what you can …
Just about every law firm blog post needs an image. At the very least, it’s a nice visual introduction to your post. But finding high-quality photos that are free and not likely to get you busted for copyright infringement is tough. After all, when you pull out Google Image search, besides the dubious quality, it’s …
There are a couple of new top level domains that are opening up for registration in the next few weeks, and the announcement has attorneys wondering what, if anything, should they do? What’s the deal? Well first, let’s talk about what the change is. Around 2006, ICANN, the governing body for domain names on the …
It can be pretty daunting trying to figure out how much to spend on a law firm website these days. There are companies charging tens of thousands of dollars and promising the moon, and there’s always your cousin’s friend from college who would do it for a case of beer and a bucket of chicken. …
Quick Start Guide for small businesses A cozy office space with a small team gathered around a laptop, enthusiastically discussing their Google Workspace setup. The scene captures a mix of excitement and collaboration, with colorful sticky notes and coffee cups scattered around, symbolizing a creative brainstorming session. Starting a small business is an exciting journey, …
Lead Generation Pricing: Factors, Models, and Costs When it comes to lead generation, understanding the pricing models can feel like navigating a maze. With various factors influencing costs, it’s essential to grasp how these elements interact to shape your budget. Whether you’re a small business owner or part of a larger organization, knowing what to …
You are not a law blogger. Go ahead, say it out loud if you’re not at a coffee shop where people would look at you weird. It’s that important. So much of the advice bandied about on the internet regarding how attorneys should blog, is for lack of a more-perfect term, crap. It simply doesn’t …
Starting your own firm is hard work. You don’t have the same resources that big firms have to market yourself. But luckily, what you lack in budget you gain in scrappiness. You can move quicker and with less oversight. You can ditch the BigLaw stuffiness and appeal directly to the clients you want to help. …