There are a couple of new top level domains that are opening up for registration in the next few weeks, and the announcement has attorneys wondering what, if anything, should they do? What’s the deal? Well first, let’s talk about what the change is. Around 2006, ICANN, the governing body for domain names on the …
It can be pretty daunting trying to figure out how much to spend on a law firm website these days. There are companies charging tens of thousands of dollars and promising the moon, and there’s always your cousin’s friend from college who would do it for a case of beer and a bucket of chicken. …
Everyone knows Google is the ruler of the roost when it comes to search. In this guide, we’ll take you through the steps to make sure your firm’s Google setup is a firm foundation for the rest of your marketing efforts. What a lot of small law firms miss out on is the fact that …
You are not a law blogger. Go ahead, say it out loud if you’re not at a coffee shop where people would look at you weird. It’s that important. So much of the advice bandied about on the internet regarding how attorneys should blog, is for lack of a more-perfect term, crap. It simply doesn’t …
Starting your own firm is hard work. You don’t have the same resources that big firms have to market yourself. But luckily, what you lack in budget you gain in scrappiness. You can move quicker and with less oversight. You can ditch the BigLaw stuffiness and appeal directly to the clients you want to help. …