Lately we have received several questions revolving around the difficulty of maintaining a consistent marketing presence without having to spend all day doing marketing instead of client work. Most attorneys have heard the advice that they need a consistently updated marketing presence, but you’re already busy with your client cases and maintaining the business. Taking …
We get it. You’re busy! On the long long list of things you have to do in a day, marketing is probably one of your least favorite and often gets lobbed to the end of the todo list. But successful marketing depends on consistency, and we all know what happens to the tasks at the …
Let’s face it, as you grow your firm, eventually you’re going to run into the problem of an unhappy client (or more likely, an unhappy non-client.) It happens, and as much as we’d all prefer that they bring their grievances to us personally so that we can work things out like adults, sometimes it doesn’t …
I recently had the opportunity to talk with Chris Small of The Art of Lawyering Podcast about legal websites, and thought I’d share a few points from the podcast. If you’d like to check out the podcast (and the deal we’re offering its listeners), you can find it at theartoflawyering.com/021. Let me start with a few …
Hi, I’m Katie. I’m an employment attorney. I like what I do, and I’m good at it. Oh, you want to hire me? Great! If only it was that easy. I’ve been a solo attorney for a little more than a year and a half. I’ve learned so much about attorney marketing, especially marketing online. …
You may have heard whisperings that Google is going to be cracking down on non-mobile-friendly websites starting April 21st. That’s absolutely correct. For a while now they’ve been keeping track of whether sites are optimized for small screens and slow data connections. Up until now they haven’t changed any of the rankings based on that …
Just about every law firm blog post needs an image. At the very least, it’s a nice visual introduction to your post. But finding high-quality photos that are free and not likely to get you busted for copyright infringement is tough. After all, when you pull out Google Image search, besides the dubious quality, it’s …
There are a couple of new top level domains that are opening up for registration in the next few weeks, and the announcement has attorneys wondering what, if anything, should they do? What’s the deal? Well first, let’s talk about what the change is. Around 2006, ICANN, the governing body for domain names on the …
It can be pretty daunting trying to figure out how much to spend on a law firm website these days. There are companies charging tens of thousands of dollars and promising the moon, and there’s always your cousin’s friend from college who would do it for a case of beer and a bucket of chicken. …
Everyone knows Google is the ruler of the roost when it comes to search. In this guide, we’ll take you through the steps to make sure your firm’s Google setup is a firm foundation for the rest of your marketing efforts. What a lot of small law firms miss out on is the fact that …