Pick Me! Your Beginner’s Guide On How To Attract Local Clients Via The Internet
Local Search, SEOWould you like to dominate your local search results so clients who need you find your services? This is the post you’ve been waiting on.
The One Thing You Need To Do To Grow Your Email List
MarketingEver wondered how to grow your email list from zero? Maybe you’re not even sure what an email list is. Check out this beginner-friendly post:
Choosing The Best Social Media Platform For Your Brand
Marketing, Social MediaShould you be on Instagram or Pinterest? Facebook may be a no-brainer, but what about Twitter? Here’s a hard look at the top five social platforms.
How To Build A Visual Identity For Your Law Firm
Branding, MarketingNeed help creating a visual identity for your law firm? No need to spend thousands when you create a winning identity yourself. Here’s how:
Slow Drip Is Better Than A Big Splash: Consistency Is King
MarketingLately we have received several questions revolving around the difficulty of maintaining a consistent marketing presence without having to spend all day doing marketing instead of client work. Most attorneys have heard the advice that they need a consistently updated marketing presence, but you’re already busy with your client cases and maintaining the business. Taking …
20 Minute Marketing Plan For The Busy Attorney
MarketingWe get it. You’re busy! On the long long list of things you have to do in a day, marketing is probably one of your least favorite and often gets lobbed to the end of the todo list. But successful marketing depends on consistency, and we all know what happens to the tasks at the …
Building a Strong Online Presence: The Role of Domains, Hosting, and Website Builders
MarketingLaw firms and attorneys nowadays must have a solid online presence if they want to thrive. Whether you run a big law firm or are a solo practitioner, a decent website is essential for staying competitive, highlighting experiences, and drawing prospective clients. This begins with selecting the appropriate domain, hosting provider, and website builder. Law …
The Impact of Recent Changes in Canada’s Immigration Policies
MarketingOver the years, significant changes have taken place within the immigration landscape of Canada, shaping both the possibilities presented to would-be immigrants and the economy as a whole. Knowing the changes will be of utmost importance to those people who wish to make Canada their new home. From policy focus to updates in application processes, …
Don’t Let the Bastards Get You Down! Dealing With Online Criticism
Local SearchLet’s face it, as you grow your firm, eventually you’re going to run into the problem of an unhappy client (or more likely, an unhappy non-client.) It happens, and as much as we’d all prefer that they bring their grievances to us personally so that we can work things out like adults, sometimes it doesn’t …
5 Costly Attorney Website Mistakes
Marketing, WebsitesI recently had the opportunity to talk with Chris Small of The Art of Lawyering Podcast about legal websites, and thought I’d share a few points from the podcast. If you’d like to check out the podcast (and the deal we’re offering its listeners), you can find it at theartoflawyering.com/021. Let me start with a few …